{"id":22226,"date":"2025-11-07T04:21:13","date_gmt":"2025-11-07T04:21:13","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=22226"},"modified":"2025-11-17T09:26:22","modified_gmt":"2025-11-17T09:26:22","slug":"retargeting-vs-remarketing-whats-the-difference","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/retargeting-vs-remarketing-whats-the-difference\/","title":{"rendered":"\ub9ac\ud0c0\uac9f\ud305 vs \ub9ac\ub9c8\ucf00\ud305: \ucc28\uc774\uc810\uacfc \ud65c\uc6a9 \uc804\ub7b5"},"content":{"rendered":"<p>\ub514\uc9c0\ud138 \uad11\uace0\ub97c \uc624\ub798 \ud558\uc2e0 \ubd84\uc774\ub4e0 \uc774\uc81c \uc2dc\uc791\ud558\uc2e0 \ubd84\uc774\ub4e0,<strong> &#8216;\ub9ac\ud0c0\uac9f\ud305&#8217;\uacfc &#8216;\ub9ac\ub9c8\ucf00\ud305&#8217;<\/strong>\uc774\ub77c\ub294 \uc6a9\uc5b4\ub97c \ud55c \ubc88\ucbe4 \ub4e4\uc5b4\ubcf4\uc168\uc744 \uac81\ub2c8\ub2e4. \ubcf4\ud1b5 \ube44\uc2b7\ud55c \uc758\ubbf8\ub85c \uc4f0\uc774\uc9c0\ub9cc, \uc0ac\uc2e4 \ub450 \uc6a9\uc5b4\uac00 \uc644\uc804\ud788 \uac19\uc740 \uac74 \uc544\ub2d9\ub2c8\ub2e4. \ub450 \ubc29\ubc95 \ubaa8\ub450 \ubaa9\ud45c\ub294 \uac19\uc2b5\ub2c8\ub2e4\u2014\uc0ac\uc6a9\uc790\uac00 \ub2e4\uc2dc \uad6c\ub9e4\ud558\ub3c4\ub85d \uc720\ub3c4\ud558\ub294 \uac83. \ud558\uc9c0\ub9cc \uc811\uadfc \ubc29\uc2dd\uc5d0\ub294 \ucc28\uc774\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ubc88 \ud06c\ub9ac\ud14c\uc624 \ube14\ub85c\uadf8\uc5d0\uc11c\ub294 \uc2e4\uc9c8\uc801\uc778 \ucc28\uc774\ub97c \uba85\ud655\ud788 \uc815\ub9ac\ud558\uace0, \uc5b4\ub5a4 \uc804\ub7b5\uc774 \uc5ec\ub7ec\ubd84\uc758 \ubaa9\ud45c\uc5d0 \uac00\uc7a5 \uc801\ud569\ud560\uc9c0 \ud655\uc778\ud574 \ubcf4\uc138\uc694.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\ub9ac\ud0c0\uac9f\ud305\uacfc \ub9ac\ub9c8\ucf00\ud305\uc744 \ud63c\ub3d9\ud558\ub294 \uc774\uc720<\/strong><\/h2>\n<p>\uc774 \ub450 \uc6a9\uc5b4\ub294 \uc5c5\uacc4 \uc804\ubc18\uc5d0\uc11c, \uc2ec\uc9c0\uc5b4 \uc8fc\uc694 \ud50c\ub7ab\ud3fc\uc5d0\uc11c\ub3c4 \uc885\uc885 \ud63c\uc6a9\ub429\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uad6c\uae00 \uc560\uc988(Google Ads)\ub294 \u2018\ub9ac\ub9c8\ucf00\ud305\u2019\uc744 \ud3ec\uad04\uc801\uc778 \uc758\ubbf8\ub85c \uc0ac\uc6a9\ud558\uace0, \ud398\uc774\uc2a4\ubd81 \uad11\uace0\uc5d0\uc11c\ub294 \u2018\ub9ac\ud0c0\uac9f\ud305\u2019\uc744 \uc8fc\ub85c \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \uc774\ub807\uac8c \uc815\uc758\uac00 \uc11e\uc5ec \uc788\ub2e4 \ubcf4\ub2c8 \ud63c\ub780\uc774 \uc0dd\uae30\ub294 \uac83\uc778\ub370\uc694.<\/p>\n<p>&nbsp;<\/p>\n<p>\uc2e4\uc81c \ucc28\uc774\ub294 <strong>\ud0c0\uac9f \uc624\ub514\uc5b8\uc2a4\uc640 \ucc44\ub110<\/strong>\uc5d0\uc11c \ub098\ud0c0\ub0a9\ub2c8\ub2e4. \uc775\uba85\uc758 \uc0ac\uc774\ud2b8 \ubc29\ubb38\uc790\ub97c \ub300\uc0c1\uc73c\ub85c \ud558\ub290\ub0d0, \uc774\ubbf8 \ud655\ubcf4\ud55c \uace0\uac1d \ubaa9\ub85d\uc744 \ud65c\uc6a9\ud558\ub290\ub0d0, \uadf8\ub9ac\uace0 \uc720\ub8cc \ubbf8\ub514\uc5b4\ub97c \uc0ac\uc6a9\ud560 \uac83\uc778\uc9c0, \uc790\uccb4 \ubcf4\uc720 \ucc44\ub110\uc744 \ud65c\uc6a9\ud560 \uac83\uc778\uc9c0\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc9d1\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\ub9ac\ud0c0\uac9f\ud305\uc774\ub780?<\/strong><\/h2>\n<p><strong>\ub9ac\ud0c0\uac9f\ud305\uc740 \uc774\uc804\uc5d0 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud588\uac70\ub098 \ube0c\ub79c\ub4dc\uc5d0 \uad00\uc2ec\uc744 \ubcf4\uc600\uc9c0\ub9cc \uad6c\ub9e4\ub294 \ud558\uc9c0 \uc54a\uace0 \ub5a0\ub09c \uc0ac\uc6a9\uc790\ub97c \ub300\uc0c1\uc73c\ub85c \ud45c\uc2dc\ud558\ub294 \uc628\ub77c\uc778 \uad11\uace0\uc758 \ud55c \ud615\ud0dc\uc785\ub2c8\ub2e4.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>\ub9ac\ud0c0\uac9f\ud305\uc758 \ud575\uc2ec \ubaa9\ud45c\ub294<strong> \uc0c1\ud488 \uc870\ud68c, \uc7a5\ubc14\uad6c\ub2c8 \ucd94\uac00, \uc8fc\uc694 \ud398\uc774\uc9c0 \uccb4\ub958 \ub4f1 \ucd08\uae30 \uad6c\ub9e4 \uc2e0\ud638<\/strong>\ub97c \ubcf4\uc600\uc9c0\ub9cc <strong>\uad6c\ub9e4\ub85c \uc804\ud658\ud558\uc9c0 \uc54a\ub294 \ubc29\ubb38\uc790\uc758 \uad00\uc2ec<\/strong>\uc744 \ub2e4\uc2dc \ub04c\uc5b4\uc624\ub294 \uac83\uc785\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\uac00 \uc774\uc804\uc5d0 \ubcf8 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc640 \uad00\ub828\ub41c \ub9de\ucda4\ud615 \uad11\uace0\ub97c \ubcf4\uc5ec\uc8fc\uc5b4, \uc790\uc5f0\uc2a4\ub7fd\uac8c \uad6c\ub9e4 \ub2e8\uacc4\ub85c \uc774\ub04c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\uc8fc\ub85c \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\uc640 \uba54\ud0c0, \ub9c1\ud06c\ub4dc\uc778, X(\uad6c \ud2b8\uc704\ud130) \uac19\uc740 \uc18c\uc15c \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574 \uc9c4\ud589\ub429\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\uac00 \ub2e4\ub978 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ub458\ub7ec\ubcf4\uac70\ub098 \ud53c\ub4dc\ub97c \uc2a4\ud06c\ub864\ud560 \ub54c, \uc774\uc804\uc5d0 \uad00\uc2ec\uc744 \ubcf4\uc600\ub358 \uc0c1\ud488\uc774\ub098 \ud398\uc774\uc9c0\uac00 \uad11\uace0\ub85c \ub2e4\uc2dc \ub098\ud0c0\ub098\ub294 \ubc29\uc2dd\uc785\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\uc608\ub97c \ub4e4\uc5b4, \uace0\uac1d\uc774 \uc628\ub77c\uc778 \uc2a4\ud1a0\uc5b4\uc5d0\uc11c \uc6b4\ub3d9\ud654\ub97c \ud074\ub9ad\ud574 \uc0b4\ud3b4\ubd24\uc9c0\ub9cc \uad6c\ub9e4\ud558\uc9c0 \uc54a\uace0 \uc0ac\uc774\ud2b8\ub97c \ub5a0\ub0ac\ub2e4\uace0 \uac00\uc815\ud574\ubcfc\uaed8\uc694. \uba87 \uc2dc\uac04 \ud6c4, \uc774 \uace0\uac1d\uc774 \ub274\uc2a4\ub97c \uc77d\uac70\ub098 \uc778\uc2a4\ud0c0\uadf8\ub7a8\uc744 \uc2a4\ud06c\ub864\ud560 \ub54c, \uc870\ud68c\ud588\ub358 \uc6b4\ub3d9\ud654\uac00 \uad11\uace0\ub85c \ub098\ud0c0\ub098 \uad00\uc2ec\uc744 \ub2e4\uc2dc \ub04c\uac8c \ub418\ub294 \uac83\uc774 \ubc14\ub85c \ub9ac\ud0c0\uac9f\ud305\uc785\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\ub9ac\ub9c8\ucf00\ud305\uc774\ub780?<\/strong><\/h2>\n<p><strong>\ub9ac\ub9c8\ucf00\ud305\uc740 \uc774\uba54\uc77c \uc8fc\uc18c\uc640 \uac19\uc740 \uc790\uccb4 \ubcf4\uc720 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574 \uace0\uac1d\uc758 \uc7ac\uad00\uc2ec\uc744 \uc720\ub3c4\ud558\ub294 \uc804\ub7b5\uc744 \ub9d0\ud569\ub2c8\ub2e4. \uacfc\uac70 \uace0\uac1d\uc774\ub098 \uc774\ubbf8 \ud655\ubcf4\ud55c \uc5f0\ub77d\ucc98\uc5d0 \ub9de\ucda4 \uba54\uc2dc\uc9c0\ub97c \ubcf4\ub0b4\ub294 \ubc29\uc2dd\uc785\ub2c8\ub2e4.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>\uc774 \uc804\ub7b5\uc740 \uae30\uc874 \uace0\uac1d\uc5d0\uac8c \ud2b9\ud788 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4. \uace0\uac1d \ucda9\uc131\ub3c4\ub97c \ub192\uc774\uace0 \ubc18\ubcf5 \uad6c\ub9e4\ub97c \ucd09\uc9c4\ud558\uba70, \uc624\ub79c \uae30\uac04 \ubc29\ubb38\ud558\uc9c0 \uc54a\uc740 \uace0\uac1d\ub3c4 \ub2e4\uc2dc \uc0ac\uc774\ud2b8\ub85c \uc720\ub3c4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc790\uccb4 \ubcf4\uc720 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uae30 \ub54c\ubb38\uc5d0 \ud070 \ube44\uc6a9 \uc5c6\uc774 \uc7a5\uae30\uc801\uc778 \uace0\uac1d \uad00\ub9ac\uc5d0\ub3c4 \uc801\ud569\ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\ub9ac\ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc740 \uc8fc\ub85c \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ud50c\ub7ab\ud3fc\uc774\ub098 \uad6c\uae00 \uc560\uc988, \uba54\ud0c0 \ub4f1 \uad11\uace0 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ub9de\ucda4 \uc624\ub514\uc5b8\uc2a4\ub97c \uc5c5\ub85c\ub4dc\ud574 \uc9c4\ud589\ub429\ub2c8\ub2e4. \uacfc\uac70 \uad6c\ub9e4 \ub0b4\uc5ed\uc774\ub098 \uac00\uc785 \uc815\ubcf4\uc640 \uac19\uc740 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574, \uace0\uac1d\uc758 \uc774\uc804 \ud589\ub3d9\uc5d0 \ub9de\ucd98 \uba54\uc2dc\uc9c0\ub97c \ubcf4\ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\uc608\ub97c \ub4e4\uc5b4, \uc624\ub798\uc804\uc5d0 SaaS \ud234\uc5d0 \uad6c\ub3c5\ud55c \uace0\uac1d\uc5d0\uac8c\ub294 \uc0c8 \uae30\ub2a5\uc744 \uc18c\uac1c\ud558\uace0, \uad6c\ub3c5 \uac31\uc2e0 \uc2dc 20% \ud560\uc778 \ud61c\ud0dd\uc744 \uc548\ub0b4\ud558\ub294 \uc790\ub3d9\ud654 \uc774\uba54\uc77c\uc744 \ubcf4\ub0b4\ub294 \uc2dd\uc785\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc78a\ud600\uc9c4 \uace0\uac1d\ub3c4 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ub2e4\uc2dc \ube0c\ub79c\ub4dc\uc640 \uc5f0\uacb0\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\ud55c\ub208\uc5d0 \ubcf4\ub294 \ub9ac\ud0c0\uac9f\ud305\uacfc \ub9ac\ub9c8\ucf00\ud305 \ucc28\uc774<\/strong><\/h2>\n<p>\ub9ac\ud0c0\uac9f\ud305\uacfc \ub9ac\ub9c8\ucf00\ud305\uc740 \uacb0\uad6d \uac19\uc740 \ubaa9\ud45c\ub97c \uac00\uc9c4 \uad11\uace0 \uc804\ub7b5\uc774\uc9c0\ub9cc, \uc811\uadfc \ubc29\uc2dd\uc740 \uc870\uae08 \ub2e4\ub985\ub2c8\ub2e4. \uc544\ub798 \ud45c\ub97c \ud1b5\ud5e4 \ud55c\ub208\uc5d0 \ube44\uad50\ud574\ubcf4\uc138\uc694.<\/p>\n\n<table id=\"tablepress-5\" class=\"tablepress tablepress-id-5 tablepress-responsive\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">\ud2b9\uc9d5<\/th><th class=\"column-2\">\ub9ac\ud0c0\uac9f\ud305 (Retargeting)<\/th><th class=\"column-3\">\ub9ac\ub9c8\ucf00\ud305 (Remarketing)<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">\ubaa9\ud45c<\/td><td class=\"column-2\">\uc6f9\uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud588\uc9c0\ub9cc \ub5a0\ub09c \uc775\uba85 \ubc29\ubb38\uc790\uc758 \uad00\uc2ec \uc7ac\uc720\ub3c4<\/td><td class=\"column-3\">\uc774\ubbf8 \uc54c\uace0 \uc788\ub294 \uace0\uac1d\uacfc \ub2e4\uc2dc \uc5f0\uacb0<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">\ucc44\ub110<\/td><td class=\"column-2\">\uc720\ub8cc \uad11\uace0 (\ub514\uc2a4\ud50c\ub808\uc774, \uc18c\uc15c \ubbf8\ub514\uc5b4)<\/td><td class=\"column-3\">\uc774\uba54\uc77c, CRM \uae30\ubc18 \uad11\uace0 \ucea0\ud398\uc778<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">\uc624\ub514\uc5b8\uc2a4 \ub370\uc774\ud130 \ucd9c\ucc98<\/td><td class=\"column-2\">\uc6f9\uc0ac\uc774\ud2b8\ub098 \uc571 \ubc29\ubb38\uc790\uc758 \ud589\ub3d9 \ub370\uc774\ud130<\/td><td class=\"column-3\">\uace0\uac1d \ubaa9\ub85d\uc774\ub098 CRM \ub370\uc774\ud130<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">\ub9de\ucda4\ud654<\/td><td class=\"column-2\">\uc0ac\uc6a9\uc790\uc758 \ud589\ub3d9 \uae30\ubc18 (\uc870\ud68c\ud55c \ud398\uc774\uc9c0, \uc7a5\ubc14\uad6c\ub2c8 \ub4f1)<\/td><td class=\"column-3\">\ud504\ub85c\ud544, \uad6c\ub9e4 \ub0b4\uc5ed \ub4f1 \uace0\uac1d \uc815\ubcf4 \uae30\ubc18<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">\ud65c\uc6a9 \uc608\uc2dc<\/td><td class=\"column-2\">\uc0c1\ud488\uc744 \ubcf4\uace0 \uc774\ud0c8\ud55c \ubc29\ubb38\uc790\uc5d0\uac8c \ubcf4\uc5ec\uc8fc\ub294 \uad11\uace0<\/td><td class=\"column-3\">\ucd5c\uadfc \uad6c\ub9e4\ud55c \uace0\uac1d\uc5d0\uac8c \ubc1c\uc1a1\ud558\ub294 \ud560\uc778 \ucfe0\ud3f0 \uc774\uba54\uc77c<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-5 from cache -->\n<p>\uc694\uc57d\ud558\uba74 \ub9ac\ud0c0\uac9f\ud305\uacfc \ub9ac\ub9c8\ucf00\ud305\uc740 \ubc29\ubc95\uc740 \ub2e4\ub974\uc9c0\ub9cc \ubaa9\ud45c\ub294 \ub3d9\uc77c\ud569\ub2c8\ub2e4. \uc2a4\ub9c8\ud2b8 \uad11\uace0\ub97c \uc6b4\uc601\ud558\ub4e0, \ub9de\ucda4\ud615 \uc774\uba54\uc77c\uc744 \ubcf4\ub0b4\ub4e0, \ud575\uc2ec\uc740 \uc801\uc808\ud55c \uc2dc\uc810\uc5d0 \uc801\uc808\ud55c \uba54\uc2dc\uc9c0\ub85c \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \ub2e4\uc2dc \ub04c\uc5b4\uc624\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\ub9ac\ud0c0\uac9f\ud305\uacfc \ub9ac\ub9c8\ucf00\ud305, \uc5b8\uc81c \ud65c\uc6a9\ud558\uba74 \uc88b\uc744\uae4c\uc694?<\/strong><\/h2>\n<p><strong>\ub9ac\ud0c0\uac9f\ud305\uc740<\/strong> \uc6f9\uc0ac\uc774\ud2b8\ub098 \uc571\uc744 \ubc29\ubb38\ud588\uc9c0\ub9cc \uc774\ud0c8\ud55c \uc0ac\uc6a9\uc790\ub97c \ub2e4\uc2dc \ub04c\uc5b4\uc62c \ub54c \uc720\uc6a9\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc7a5\ubc14\uad6c\ub2c8\ub97c \ud3ec\uae30\ud55c \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \ub418\uc0b4\ub9ac\uac70\ub098, \ub2e8\uc21c\ud788 \uc0c1\ud488\uc744 \ub458\ub7ec\ubcf8 \uc7a0\uc7ac \uace0\uac1d\uc744 \uad6c\ub9e4\ub85c \uc720\ub3c4\ud560 \ub54c, \ud639\uc740 \uc5b4\ud37c\u00b7\ubbf8\ub4dc \ud37c\ub110 \ub2e8\uacc4\uc758 \ubc29\ubb38\uc790\ub97c \ub2e4\uc2dc \uc0ac\uc774\ud2b8\ub85c \uc720\ub3c4\ud560 \ub54c \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\ubc18\uba74 <strong>\ub9ac\ub9c8\ucf00\ud305\uc740<\/strong> \uc774\ubbf8 \ube0c\ub79c\ub4dc\uc640 \uad00\uacc4\ub97c \ub9fa\uc740 \uace0\uac1d\uc5d0\uac8c \uc0c8\ub85c\uc6b4 \uad00\uc2ec\uc744 \uc720\ub3c4\ud558\ub294 \ub370 \uc801\ud569\ud569\ub2c8\ub2e4. \uc774\uc804 \uad6c\ub9e4\uc790, \ud3ec\uc778\ud2b8 \uc801\ub9bd \ud68c\uc6d0, \uc774\uba54\uc77c \uad6c\ub3c5\uc790\uc5d0\uac8c \ub9de\ucda4 \uba54\uc2dc\uc9c0\ub97c \ubcf4\ub0b4 \uae30\uc874 \uace0\uac1d \uc720\uc9c0, \ud06c\ub85c\uc2a4\uc140\u00b7\uc5c5\uc140, \uc7ac\uad6c\ub9e4 \uc720\ub3c4\uc640 \uac19\uc740 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\ub9ac\ud0c0\uac9f\ud305\uacfc \ub9ac\ub9c8\ucf00\ud305\uc740 \ud568\uaed8 \uc0ac\uc6a9\ud560 \ub54c \uc2dc\ub108\uc9c0\uac00 \ub0a9\ub2c8\ub2e4<\/strong>. \ub9ac\ud0c0\uac9f\ud305\uc740 \uad11\uace0\ub85c \uc0ac\uc6a9\uc790\ub97c \ub2e4\uc2dc \ubd88\ub7ec\uc624\uace0, \ub9ac\ub9c8\ucf00\ud305\uc740 \uc774\uba54\uc77c\uc774\ub098 CRM \uba54\uc2dc\uc9c0\ub97c \ud1b5\ud574 \uc2e0\ub8b0\uc640 \ucda9\uc131\ub3c4\ub97c \ub192\uc785\ub2c8\ub2e4. \uc774 \ub450 \uc804\ub7b5\uc744 \ubcd1\ud589\ud558\uba74, \uc7a0\uc7ac \uace0\uac1d\uc744 \ub2e8\uc21c \uad00\uc2ec\uc5d0\uc11c \uc2e4\uc81c \uad6c\ub9e4\ub85c \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc774\ub04c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\ub9ac\ud0c0\uac9f\ud305\uacfc \ub9ac\ub9c8\ucf00\ud305\uc744 \ud568\uaed8 \ud65c\uc6a9\ud55c \uc2e4\uc81c \uc0ac\ub840<\/strong><\/h2>\n<p><strong>\uc774\ucee4\uba38\uc2a4 \uc7a5\ubc14\uad6c\ub2c8 \ud68c\ubcf5 \uc804\ub7b5:<\/strong> \uc9c0\uc218\ub294 \ubdf0\ud2f0 \ube0c\ub79c\ub4dc \uc0ac\uc774\ud2b8\uc5d0\uc11c \uc138\ub7fc\uc744 \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \ub2f4\uc558\uc9c0\ub9cc \uacb0\uc81c\ub294 \ud558\uc9c0 \uc54a\uace0 \uc0ac\uc774\ud2b8\ub97c \ub5a0\ub0ac\uc2b5\ub2c8\ub2e4. \uba70\uce60 \ud6c4, \uc138\ub7fc \uad00\ub828 \ub9ac\ud0c0\uac9f\ud305 \uad11\uace0\ub97c \ubcf4\ub358 \uc911 \ud568\uaed8 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \uc2a4\ud0a8 \uc81c\ud488\uc744 \ubc1c\uacac\ud569\ub2c8\ub2e4. \ub2e4\uc74c \ub0a0 \uc544\uce68, \u201c\uae30\uac04 \ud55c\uc815 \ud560\uc778\u201d\uc774\ub77c\ub294 \uc774\uba54\uc77c \uc54c\ub9bc\uc744 \ubc1b\uace0 \ub9c8\uce68\ub0b4 \uc138\ub7fc\uc744 \uad6c\ub9e4\ud558\uac8c \ub429\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>SaaS \ubb34\ub8cc \ud3c9\uac00\ud310\uc73c\ub85c \uc804\ud658:<\/strong> \ucca0\uc218\ub294 \ud504\ub85c\uc81d\ud2b8 \uad00\ub9ac \ud234\uc758 \ubb34\ub8cc \ud3c9\uac00\ud310\uc5d0 \ub4f1\ub85d\ud588\uc9c0\ub9cc \uba70\uce60 \ub3d9\uc548 \uc0ac\uc6a9\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ub9c1\ud06c\ub4dc\uc778\uc5d0\uc11c \ub370\ubaa8 \ube44\ub514\uc624 \uc2dc\uccad\uc744 \uc720\ub3c4\ud558\ub294 \ub9ac\ud0c0\uac9f\ud305 \uad11\uace0\uac00 \ub098\ud0c0\ub0a9\ub2c8\ub2e4. \uc774\ud6c4, \uace0\uac1d \uc131\uacf5 \uc0ac\ub840\uc640 \uc5c5\uadf8\ub808\uc774\ub4dc\uc640 \uac19\uc740 \ud2b9\ubcc4 \uc81c\uc548\uc774 \ub2f4\uae34 \ub9de\ucda4\ud615 \uc774\uba54\uc77c\uc744 \ubc1b\uace0 \ud074\ub9ad\ud574 \uad6c\ub3c5\uc744 \uc2dc\uc791\ud558\uac8c \ub429\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\ud53c\ud574\uc57c \ud560 \ud754\ud55c \uc2e4\uc218\uc640 \uc62c\ubc14\ub978 \uc811\uadfc\ubc95<\/strong><\/h2>\n\n<table id=\"tablepress-6\" class=\"tablepress tablepress-id-6 tablepress-responsive\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">\uc8fc\uc758\ud560 \uc810<\/th><th class=\"column-2\">\uad8c\uc7a5 \ubc29\ubc95<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">\ub9ac\ud0c0\uac9f\ud305\uacfc \ub9ac\ub9c8\ucf00\ud305\uc744 \uad6c\ubd84\ud558\uc9c0 \uc54a\uace0 \uad11\uace0 \uc804\ub7b5\uc774\ub098 \ubcf4\uace0\uc5d0 \ud63c\uc6a9<\/td><td class=\"column-2\">\uc804\ub7b5\ubcc4\ub85c \uc815\ud655\ud55c \uc6a9\uc5b4\uc640 \uc811\uadfc\ubc95 \uc0ac\uc6a9<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">\uad00\uc2ec \uc5c6\ub294 \uace0\uac1d\uae4c\uc9c0 \ub9ac\ud0c0\uac9f\ud305<\/td><td class=\"column-2\">\uad6c\ub9e4 \uc758\ub3c4\uac00 \ub192\uc740 \ubc29\ubb38\uc790 \uc911\uc2ec\uc73c\ub85c \ub9ac\ud0c0\uac9f\ud305 \uc9d1\uc911<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">\ubaa8\ub4e0 \uace0\uac1d\uc5d0\uac8c \ub3d9\uc77c\ud55c \uc774\uba54\uc77c \ubc1c\uc1a1<\/td><td class=\"column-2\">\ud589\ub3d9, \uac00\uce58 \uae30\uc900\uc73c\ub85c CRM \ubaa9\ub85d \uc138\ubd84\ud654<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td 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\uc804\ub7b5\uc744 \uc804\ub7b5\uc801\uc73c\ub85c \ud568\uaed8 \ud65c\uc6a9\ud558\uba74, \uc2e0\uaddc \uace0\uac1d \ud655\ubcf4, \uc804\ud658, \ucda9\uc131\ub3c4 \uac15\ud654\uae4c\uc9c0 \uc544\uc6b0\ub974\ub294 \uac15\ub825\ud55c \ud37c\ub110\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\ub9ac\ud0c0\uac9f\ud305\uc758 \uc791\ub3d9 \ubc29\uc2dd\uacfc \ucd5c\uc801\uc758 \ud65c\uc6a9\ubc29\ubc95\uc5d0 \ub300\ud574 \ub354 \uc54c\uc544\ubcf4\uc138\uc694. \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc73c\ub85c \ud5a5\uc0c1\ud558\uace0 \uc2f6\ub2e4\uba74, \uc5c5\uacc4\ub97c \uc120\ub3c4\ud558\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 \ucee4\uba38\uc2a4 AI\uac00 \uc81c\uacf5\ud558\ub294 \uc2a4\ub9c8\ud2b8\ud55c \ub9ac\ud0c0\uac9f\ud305 \uc194\ub8e8\uc158\uc744 \ud655\uc778\ud574 \ubcf4\uc138\uc694.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ub514\uc9c0\ud138 \uad11\uace0\ub97c \uc624\ub798 \ud558\uc2e0 \ubd84\uc774\ub4e0 \uc774\uc81c \uc2dc\uc791\ud558\uc2e0 \ubd84\uc774\ub4e0, &#8216;\ub9ac\ud0c0\uac9f\ud305&#8217;\uacfc &#8216;\ub9ac\ub9c8\ucf00\ud305&#8217;\uc774\ub77c\ub294 \uc6a9\uc5b4\ub97c \ud55c \ubc88\ucbe4 \ub4e4\uc5b4\ubcf4\uc168\uc744 \uac81\ub2c8\ub2e4. \ubcf4\ud1b5 \ube44\uc2b7\ud55c \uc758\ubbf8\ub85c \uc4f0\uc774\uc9c0\ub9cc, \uc0ac\uc2e4 \ub450 \uc6a9\uc5b4\uac00 \uc644\uc804\ud788 \uac19\uc740 \uac74 \uc544\ub2d9\ub2c8\ub2e4. \ub450 \ubc29\ubc95 \ubaa8\ub450 \ubaa9\ud45c\ub294 \uac19\uc2b5\ub2c8\ub2e4\u2014\uc0ac\uc6a9\uc790\uac00 \ub2e4\uc2dc \uad6c\ub9e4\ud558\ub3c4\ub85d \uc720\ub3c4\ud558\ub294 \uac83. \ud558\uc9c0\ub9cc \uc811\uadfc \ubc29\uc2dd\uc5d0\ub294 \ucc28\uc774\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ubc88 \ud06c\ub9ac\ud14c\uc624 \ube14\ub85c\uadf8\uc5d0\uc11c\ub294 \uc2e4\uc9c8\uc801\uc778 \ucc28\uc774\ub97c \uba85\ud655\ud788 \uc815\ub9ac\ud558\uace0, \uc5b4\ub5a4 \uc804\ub7b5\uc774 \uc5ec\ub7ec\ubd84\uc758 \ubaa9\ud45c\uc5d0 \uac00\uc7a5 \uc801\ud569\ud560\uc9c0 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href=\"https:\/\/www.criteo.com\/kr\/blog\/retargeting-vs-remarketing-whats-the-difference\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ub9ac\ud0c0\uac9f\ud305 vs \ub9ac\ub9c8\ucf00\ud305: \ucc28\uc774\uc810\uacfc \ud65c\uc6a9 \uc804\ub7b5 | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"\ub9ac\ud0c0\uac9f\ud305\uacfc \ub9ac\ub9c8\ucf00\ud305\uc758 \ucc28\uc774\uc810\uacfc \ud65c\uc6a9\ubc95\uc744 \ud55c\ub208\uc5d0 \uc815\ub9ac\ud588\uc2b5\ub2c8\ub2e4. \ub450 \uc804\ub7b5\uc744 \uc801\uc808\ud788 \ud65c\uc6a9\ud574 \uc7a0\uc7ac \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \ub418\uc0b4\ub9ac\uace0, \uc7ac\ubc29\ubb38\uacfc \uad6c\ub9e4 \uc804\ud658\uc744 \uadf9\ub300\ud654\ud558\uc138\uc694. \uc9c0\uae08 \ud655\uc778\ud558\uace0 \ube0c\ub79c\ub4dc\uc758 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc5d0 \ubc14\ub85c \uc801\uc6a9\ud574 \ubcf4\uc138\uc694.\" \/>\n<meta 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