{"id":22284,"date":"2025-11-18T09:19:25","date_gmt":"2025-11-18T09:19:25","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=22284"},"modified":"2025-12-30T10:24:56","modified_gmt":"2025-12-30T01:24:56","slug":"sponsored-products-your-go-to-for-reaching-high-intent-shoppers","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/sponsored-products-your-go-to-for-reaching-high-intent-shoppers\/","title":{"rendered":"\uc2a4\ud3f0\uc11c\ub4dc \uc0c1\ud488 \uad11\uace0 \uc804\ub7b5: \uad6c\ub9e4 \uc758\ub3c4 \ub192\uc740 \uace0\uac1d\uc744 \uc0ac\ub85c\uc7a1\ub294 \uc2e4\uc804 \uac00\uc774\ub4dc"},"content":{"rendered":"<p>\ud604\ub300 \uace0\uac1d\ub4e4\uc740 \uad6c\ub9e4 \uacfc\uc815\uc5d0\uc11c \ud558\ub098\uc758 \uacbd\ub85c\ub9cc \ub530\ub974\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ub2e4\uc591\ud55c \ub514\ubc14\uc774\uc2a4\uc640 \ucc44\ub110\uc744 \uc624\uac00\uba70 \uac80\uc0c9\ud558\uace0 \uc815\ubcf4\ub97c \uc218\uc9d1\ud55c \ub4a4 \uad6c\ub9e4\ub97c \uacb0\uc815\ud569\ub2c8\ub2e4. \ub514\uc9c0\ud138 \ucc44\ub110\uacfc \ub370\uc774\ud130\uac00 \ud3ed\ubc1c\uc801\uc73c\ub85c \ub298\uc5b4\ub098\uba74\uc11c, \ube0c\ub79c\ub4dc\uac00 \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \ub04c \uc218 \uc788\ub294 \uae30\ud68c \ub610\ud55c \ud06c\uac8c \ud655\ub300\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.bcg.com\/publications\/2023\/touchpoints-and-omnichannel-revolution\"><strong>\ubcf4\uc2a4\ud134\ucee8\uc124\ud305\uadf8\ub8f9(BCG)<\/strong><\/a>\uc5d0 \ub530\ub974\uba74 2014\ub144\ub9cc \ud574\ub3c4 \uace0\uac1d\uacfc \uae30\uc5c5 \uac04 \uc0c1\ud638\uc791\uc6a9\uc740 \ud3c9\uade0 9\ud68c\uc5d0 \uadf8\ucce4\uc9c0\ub9cc, \uc624\ub298\ub0a0 \uae30\uc5c5\ub4e4\uc740 \ubb34\ub824 20\uac1c\uc5d0\uc11c \ub9ce\uac8c\ub294 500\uac1c\uc5d0 \ub2ec\ud558\ub294 \uc811\uc810\uc744 \ubcf4\uc720\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774 \ubcf5\uc7a1\ud55c \uc5ec\uc815\uc744 \ucd94\uc801\ud558\ub294 \uc77c\uc740 \ub9c8\ucf00\ud305\uacfc \uc138\uc77c\uc988 \uc804\ubc18\uc5d0\uc11c \ud544\uc218 \uc694\uc18c\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc <strong>ROI\uc640 ROAS\ub97c \ub192\uc774\ub824\uba74, \uace0\uac1d\uc758 \uc758\ub3c4\uac00 \uac00\uc7a5 \uba85\ud655\ud558\uac8c \ub4dc\ub7ec\ub098\ub294 \uc21c\uac04\u2014\uc989, \uc2e4\uc81c \uad6c\ub9e4 \uc21c\uac04\uc5d0 \uc9d1\uc911<\/strong>\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub54c <strong>\uc2a4\ud3f0\uc11c\ub4dc(Sponsored) \uc0c1\ud488 \uad11\uace0<\/strong>\uac00 \uac00\uc7a5 \ube5b\uc744 \ubc1c\ud569\ub2c8\ub2e4. \uc774 \uad11\uace0\ub294 \uace0\uac1d\uc774 \uac80\uc0c9\ud558\uace0 \ube44\uad50\ud558\uace0 \uad6c\ub9e4\ud558\ub294 \ub9ac\ud14c\uc77c\ub7ec \uc6f9\uc0ac\uc774\ud2b8\uc640 \uc571 \uc0c1\uc5d0\uc11c \uc790\uc5f0\uc2a4\ub7fd\uac8c \ub178\ucd9c\ub418\uc5b4, \uac00\uc7a5 \uc911\uc694\ud55c \uc811\uc810\uc5d0\uc11c \ube0c\ub79c\ub4dc\ub97c \ub3cb\ubcf4\uc774\uac8c \ub9cc\ub4e4\uc5b4 \uc804\ud658\uacfc \uc218\uc775\ub960\uc744 \ub04c\uc5b4\uc62c\ub9bd\ub2c8\ub2e4.<\/p>\n<h2>\uc2a4\ud3f0\uc11c\ub4dc \uc0c1\ud488 \uad11\uace0\uac00 \ud6a8\uacfc\uc801\uc778 \uc774\uc720<\/h2>\n<p>\uc5ec\uc804\ud788 \ub9ce\uc740 \uad11\uace0\uc8fc\ub4e4\uc774 <strong>\u2018\uad6c\ub9e4 \uc758\ub3c4\uac00 \uac00\uc7a5 \ub192\uc740 \uace0\uac1d\uc740 \uac80\uc0c9 \ud50c\ub7ab\ud3fc\uc5d0 \uc788\ub2e4\u2019<\/strong>\uace0 \uc0dd\uac01\ud558\uc9c0\ub9cc, <strong>\uc2e4\uc81c \uad6c\ub9e4 \uc5ec\uc815\uc740 \uc774\ubbf8 \ub2e4\ub978 \ubc29\ud5a5\uc73c\ub85c \uc774\ub3d9<\/strong>\ud588\uc2b5\ub2c8\ub2e4. \ub9ac\ud14c\uc77c\ub7ec\uc758 \uc6f9\uc0ac\uc774\ud2b8\ub098 \uc571\uc5d0\uc11c \uc0c1\ud488\uc744 \uac80\uc0c9\ud558\ub294 \uace0\uac1d\uc740 \uc774\ubbf8 \uad6c\ub9e4 \uc758\uc0ac\uac00 \ub69c\ub837\ud558\uace0, \uacb0\uc81c \ub2e8\uacc4\uae4c\uc9c0 \ub2e8 \ud55c \uac78\uc74c\ub9cc \ub0a8\uaca8 \ub454 \uc0c1\ud0dc\uc785\ub2c8\ub2e4. \uc2a4\ud3f0\uc11c\ub4dc \uc0c1\ud488 \uad11\uace0\ub294 \ubc14\ub85c \uc774 \uc21c\uac04\uc5d0 \ube0c\ub79c\ub4dc\ub97c \uac00\uc7a5 \uc55e\uc790\ub9ac\ub85c \ub04c\uc5b4\uc62c\ub824\uc8fc\ub294 \ucd5c\uc801\uc758 \ud3ec\ub9f7\uc785\ub2c8\ub2e4. \uadf8 \ud6a8\uacfc\uac00 \uac15\ub825\ud55c \uc774\uc720\ub97c \uc544\ub798\uc5d0\uc11c \uc790\uc138\ud788 \ud655\uc778\ud574\ubcf4\uc138\uc694.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\uad6c\ub9e4 \uc758\ub3c4\uac00 \ud655\uc2e4\ud55c \uace0\uac1d\uc5d0\uac8c \ub178\ucd9c\ub429\ub2c8\ub2e4.<\/strong><\/p>\n<p>\uace0\uac1d\uc774 \uc2a4\uc2a4\ub85c \uc0c1\ud488\uc744 \uac80\uc0c9\ud558\ub294 \uc21c\uac04\uc5d0 \uad11\uace0\uac00 \ub4f1\uc7a5\ud569\ub2c8\ub2e4. \uc774\ubbf8 \uc6d0\ud558\ub294 \uc81c\ud488\uad70\uc774 \ubd84\uba85\ud55c \ub9cc\ud07c \uad6c\ub9e4\ub85c \uc774\uc5b4\uc9c8 \uac00\ub2a5\uc131\ub3c4 \ub9e4\uc6b0 \ub192\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\uad6c\ub9e4 \uacbd\ud5d8 \uc18d\uc5d0 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ub179\uc544\ub4ed\ub2c8\ub2e4.<\/strong><\/p>\n<p>\uad11\uace0\ub294 \uac80\uc0c9 \uacb0\uacfc\uc640 \uc0c1\ud488 \ubaa9\ub85d\uc5d0 \ud45c\uc2dc\ub418\uc5b4 \uac80\uc0c9 \uacfc\uc815\uc758 \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc77c\ubd80\ubd84\uc73c\ub85c \ubcf4\uc785\ub2c8\ub2e4. \uacfc\ud558\uc9c0 \uc54a\uc73c\uba74\uc11c\ub3c4 \uc2a4\ub9c8\ud2b8\ud558\uac8c \ub178\ucd9c\ub418\ub294 \uac83\uc774 \uc7a5\uc810\uc785\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\uc804\ud658\uc744 \ucd09\uc9c4\ud569\ub2c8\ub2e4.<\/strong><\/p>\n<p>\uad6c\ub9e4 \uacb0\uc815\uc744 \ub0b4\ub9ac\ub294 \uc21c\uac04\uc5d0 \uace0\uac1d\uc758 \uc2dc\uc120\uc744 \uc0ac\ub85c\uc7a1\uc544, \uad00\uc2ec\uc744 \ube60\ub974\uac8c \ud589\ub3d9\uc73c\ub85c \uc804\ud658\uc2dc\ud0b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\uc804\uccb4 \ud37c\ub110 \uc804\ub7b5\uc744 \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/strong><\/p>\n<p>\ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\uc640 \uc601\uc0c1 \uad11\uace0\uac00 \ud37c\ub110 \uc0c1\ub2e8\uc5d0\uc11c \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \uad6c\ucd95\ud558\uace0 \uc2a4\ud3f0\uc11c\ub4dc \uc0c1\ud488 \uad11\uace0\ub294 \uacb0\uc2b9\uc120 \uadfc\ucc98\uc5d0\uc11c \uc791\ub3d9\ud558\uba70 \uad6c\ub9e4 \uc900\ube44\uac00 \ub41c \uace0\uac1d\uc744 \ud3ec\ucc29\ud569\ub2c8\ub2e4. \ud37c\ub110 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc11c\ub85c\ub97c \ubcf4\uc644\ud558\ub294 \uc774\uc0c1\uc801\uc778 \uc870\ud569\uc785\ub2c8\ub2e4.<\/p>\n<h2><strong>\uc2a4\ud3f0\uc11c\ub4dc \uc0c1\ud488 \uad11\uace0 vs. \uae30\ud0c0 \uad11\uace0<\/strong><\/h2>\n<p><strong>\uc2a4\ud3f0\uc11c\ub4dc \uc0c1\ud488 \uad11\uace0\ub294 \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0, \uac80\uc0c9 \uad11\uace0, \uc18c\uc15c \ubbf8\ub514\uc5b4 \uad11\uace0\uc640 \uc5b4\ub5a4 \ucc28\uc774\uac00 \uc788\uc744\uae4c\uc694?<\/strong> \uac01 \uad11\uace0\uac00 \ubaa9\ud45c\ud558\ub294 \ubc14\ub294 \ub2e4\ub974\uc9c0\ub9cc, <strong>\uad6c\ub9e4 \uc21c\uac04\uc5d0 \uace0\uac1d\uacfc \uc5f0\uacb0\ub41c\ub2e4<\/strong>\ub294 \uc810\uc5d0 \uc788\uc5b4\uc11c \uc2a4\ud3f0\uc11c\ub4dc \uc0c1\ud488 \uad11\uace0\uac00 \ub2e8\uc5f0 \ub450\uac01\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4.<\/p>\n<p><strong>\ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0<\/strong>\ub294 <strong>\ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\uace0, \uc81c\ud488\uc744 \uace0\uac1d\uc758 \uba38\ub9bf\uc18d\uc5d0 \uac01\uc778<\/strong>\uc2dc\ud0a4\ub294 \ub370 \uac15\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc2dc\uac01\uc801\uc73c\ub85c \ub9e4\ub825\uc801\uc778 \uad11\uace0\uac00 \uc6f9\uc0ac\uc774\ud2b8\uc640 \uc571 \uc804\ubc18\uc5d0 \ub178\ucd9c\ub418\uc5b4 <strong>\uad6c\ub9e4 \uc5ec\uc815 \ucd08\ubc18\uc5d0 \uace0\uac1d\uc5d0\uac8c \uc601\ud5a5<\/strong>\uc744 \uc8fc\uc9c0\ub9cc, \uc2e4\uc81c \uad6c\ub9e4 \uc9c1\uc804\uc758 \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud558\uae30\ub294 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c <strong>\uc0c1\ub2e8 \ub610\ub294 \uc911\uac04 \ud37c\ub110 \ub2e8\uacc4\uc5d0\uc11c \ud65c\uc6a9<\/strong>\ud558\uae30 \uc88b\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uac80\uc0c9 \uad11\uace0<\/strong>\ub294 \uad6c\uae00\uacfc \uac19\uc740 \ud50c\ub7ab\ud3fc\uc5d0\uc11c <strong>\uc81c\ud488\uc744 \uc801\uadf9\uc801\uc73c\ub85c \ucc3e\ub294 \uace0\uc758\ub3c4(high-intent) \uace0\uac1d\uc744 \ud3ec\ucc29<\/strong>\ud569\ub2c8\ub2e4. \uc804\ud658 \uc720\ub3c4\uc5d0\ub294 \ud6a8\uacfc\uc801\uc774\uc9c0\ub9cc, <strong>\uad6c\ub9e4 \uc2dc\uc810\uacfc\ub294 \ud55c\ub450 \ub2e8\uacc4 \ub5a8\uc5b4\uc838 \uc788\uc5b4 \uacfc\uc815 \uc911 \uc77c\ubd80 \ub9c8\ucc30<\/strong>\uc774 \uc0dd\uae38 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uc18c\uc15c \ubbf8\ub514\uc5b4 \uad11\uace0<\/strong>\ub294 \uc0ac\uc6a9\uc790\uc758 <strong>\ud53c\ub4dc \uc18d\uc5d0\uc11c \uc790\uc5f0\uc2a4\ub7fd\uac8c \ub178\ucd9c\ub418\uba70 \uad00\uc2ec\uc744 \ub04c\uace0 \uad6c\ub9e4 \uace0\ub824 \ub2e8\uacc4\uc5d0 \uc601<\/strong>\ud5a5\uc744 \uc90d\ub2c8\ub2e4. \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uacfc \ube0c\ub79c\ub4dc \uce5c\ubc00\ub3c4 \ud615\uc131\uc5d0\ub294 \uac15\ub825\ud558\uc9c0\ub9cc, \uc0ac\uc6a9\uc790\uac00 \uc8fc\ub85c \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \ubaa9\uc801\uc73c\ub85c \uc18c\uc15c\uc744 \uc774\uc6a9\ud558\uae30 \ub54c\ubb38\uc5d0 \uc989\uc2dc \uad6c\ub9e4\ub85c \uc774\uc5b4\uc9c0\uc9c0 \uc54a\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uc2a4\ud3f0\uc11c\ub4dc \uc0c1\ud488 \uad11\uace0<\/strong>\ub294 \uad6c\ub9e4 \uacb0\uc815\uc758 \ud575\uc2ec \uc21c\uac04, \uc989 <strong>\uace0\uac1d\uc774 \u2018\uc9c0\uae08 \uc0ac\uc57c\uaca0\ub2e4\u2019\uace0 \ub290\ub07c\ub294 \uc21c\uac04<\/strong>\uc5d0 \uc815\ud655\ud788 \ub098\ud0c0\ub0a9\ub2c8\ub2e4. \ub9ac\ud14c\uc77c\ub7ec \uac80\uc0c9 \uacb0\uacfc\uc640 \uc81c\ud488 \ubaa9\ub85d \uc18d\uc5d0 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ub179\uc544 \ub4e4\uc5b4 \uace0\uac1d\uc774 \ud074\ub9ad, \uc7a5\ubc14\uad6c\ub2c8 \ucd94\uac00 \ubc0f \uad6c\ub9e4\uae4c\uc9c0 \uc6d0\ud65c\ud558\uac8c \uc5f0\uacb0\ub429\ub2c8\ub2e4. \uac8c\ub2e4\uac00 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uc758 \ud3d0\uc1c4\ud615 \uce21\uc815 \uae30\ub2a5\uc744 \ud1b5\ud574 \uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5 \ubaa8\ub450\uc5d0\uc11c \uc804\ud658 \ud6a8\uacfc\ub97c \uc815\ud655\ud788 \ucd94\uc801\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2><strong>\uc2a4\ud3f0\uc11c\ub4dc \uc0c1\ud488 \uad11\uace0, \uc81c\ub300\ub85c \ud65c\uc6a9\ud558\ub294 \ubc29\ubc95<\/strong><\/h2>\n<p>ROI\ub97c \uadf9\ub300\ud654\ud558\uace0 \uc2f6\ub2e4\uba74, <strong>\ud0c0\uac9f\ud305\ubd80\ud130 \uc2dc\uc791<\/strong>\ud558\uc138\uc694. \uc2a4\ud3f0\uc11c\ub4dc \uc0c1\ud488 \uad11\uace0\ub294 <strong>\uc2e4\uc2dc\uac04 \uac80\uc0c9\uc744 \uae30\ubc18\uc73c\ub85c \uace0\uac1d\uc5d0\uac8c \ub178\ucd9c<\/strong>\ub429\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \ub204\uad70\uac00\uac00 \u201c\uc720\uae30\ub18d \ubc18\ub824\uacac \uac04\uc2dd\u201d\uc744 \uac80\uc0c9\ud558\uba74, \ud574\ub2f9 \ud0a4\uc6cc\ub4dc\uc5d0 \ub354 \ub192\uc740 \uc785\ucc30\uc744 \uc124\uc815\ud574 \uc81c\ud488\uc744 \uace0\uac1d \ub208\uc55e\uc5d0 \ub178\ucd9c\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\ub9cc, <strong>\ub108\ubb34 \uad11\ubc94\uc704\ud55c \ud0a4\uc6cc\ub4dc\ub97c \uc0ac\uc6a9\ud558\uba74 \ube44\uc6a9\ub9cc \ub298\uc5b4\ub098\uace0 \uc2e4\uc81c \uc131\uacfc\ub294 \ub0ae\uc544\uc9c8 \uc218 \uc788\uc73c\ub2c8 \uc8fc\uc758\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.<\/strong><\/p>\n<p>\uc2a4\ud3f0\uc11c\ub4dc \uc0c1\ud488 \uad11\uace0\ub294 <strong>\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uc804\ub7b5\uc758 \uc77c\ubd80\ub85c \ud65c\uc6a9\ub420 \ub54c \uac00\uc7a5 \ud6a8\uacfc\uc801<\/strong>\uc785\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc2e0\uaddc \uceec\ub809\uc158\uc744 \ud64d\ubcf4\ud558\ub294 \uc628\uc0ac\uc774\ud2b8 \ub514\uc2a4\ud50c\ub808\uc774 \ucea0\ud398\uc778\uacfc \ud568\uaed8 \uc6b4\uc601\ud558\uba74, \uace0\uac1d\uc774 \ub098\uc911\uc5d0 \uad00\ub828 \uc0c1\ud488\uc744 \uac80\uc0c9\ud560 \ub54c \uad11\uace0\uac00 \uc790\uc5f0\uc2a4\ub7fd\uac8c \uad6c\ub9e4\ub85c \uc774\uc5b4\uc9c0\ub3c4\ub85d \uc720\ub3c4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h4><strong>\ud6a8\uc728\uc801\uc778 \uc608\uc0b0 \uc6b4\uc601\uc744 \uc704\ud55c \ud301<\/strong><\/h4>\n<p><strong>\ub108\ubb34 \uad11\ubc94\uc704\ud558\uac8c \uc785\ucc30\ud558\uc9c0 \ub9c8\uc138\uc694.<\/strong><\/p>\n<p>\ud0a4\uc6cc\ub4dc\uac00 \uad11\ubc94\uc704\ud558\uba74 \uad6c\ub9e4\uc758\ub3c4\uac00 \ub0ae\uc740 \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \ub178\ucd9c\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc77c\ubd80 \ud0a4\uc6cc\ub4dc\ub294 \ub9ce\uc740 \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\uc5b4 \ub9e4\ub825\uc801\uc77c \uc218 \uc788\uc9c0\ub9cc, \uad6c\ub9e4\ub85c \uc774\uc5b4\uc9c0\uc9c0 \uc54a\uc73c\uba74 \uc608\uc0b0\ub9cc \ub0ad\ube44\ub429\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\ubd80\uc815\uc801\uc778 \ud0a4\uc6cc\ub4dc\ub97c 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