{"id":22289,"date":"2025-11-17T12:09:21","date_gmt":"2025-11-17T12:09:21","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=22289"},"modified":"2025-11-17T12:10:33","modified_gmt":"2025-11-17T12:10:33","slug":"boost-your-brand-with-sponsored-products-ads","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/boost-your-brand-with-sponsored-products-ads\/","title":{"rendered":"\uc2a4\ud3f0\uc11c\ub4dc \uc0c1\ud488 \uad11\uace0 \uac00\uc774\ub4dc: \ube0c\ub79c\ub4dc \ub9e4\ucd9c\uacfc \uac00\uc2dc\uc131 \uac15\ud654\ud558\ub294 \ubc29\ubc95"},"content":{"rendered":"<p>\ub9ac\ud14c\uc77c\ub7ec\uc5d0\uc11c \ud310\ub9e4\ud558\ub294 \ube0c\ub79c\ub4dc\uc758 \ubaa9\ud45c\ub294 \ub2e8\uc21c\ud569\ub2c8\ub2e4. \ubc14\ub85c \ub354 \ub9ce\uc740 \uc0c1\ud488\uc744 \ud310\ub9e4\ud558\ub294 \uac83\uc778\ub370\uc694.<\/p>\n<p>&nbsp;<\/p>\n<p>\uc774\ub97c \uc704\ud574 <strong>\ub2e4\uc591\ud55c \uc624\uac00\ub2c9(organic) \uc804\ub7b5\uacfc \uc720\ub8cc \uc804\ub7b5\uc744 \ud65c\uc6a9<\/strong>\ud560 \uc218 \uc788\uc9c0\ub9cc, \ub9ac\ud14c\uc77c\ub7ec\uac00 \uc81c\uacf5\ud558\ub294 <strong>\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\ub97c \ud65c\uc6a9\ud558\uba74 \ud6e8\uc52c \ub354 \uac15\ub825\ud55c \uc131\uacfc<\/strong>\ub97c \ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubc14\ub85c <strong>\uc2a4\ud3f0\uc11c\ub4dc \uc0c1\ud488 \uad11\uace0<\/strong>\uc785\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\uc774\ubc88 \ud06c\ub9ac\ud14c\uc624 \ube14\ub85c\uadf8\uc5d0\uc11c\ub294 <strong>\uc2a4\ud3f0\uc11c\ub4dc \uc0c1\ud488 \uad11\uace0\uac00 \ubb34\uc5c7\uc778\uc9c0<\/strong>, <strong>\uc5b4\ub5bb\uac8c \uc791\ub3d9\ud558\ub294\uc9c0<\/strong>, \uadf8\ub9ac\uace0 <strong>\uc2e4\ubb34\uc5d0\uc11c \ubc14\ub85c \uc801\uc6a9\ud560 \uc218 \uc788\ub294 \uc804\ub7b5<\/strong>\uae4c\uc9c0 \uc790\uc138\ud788 \ud655\uc778\ud574\ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\uc2a4\ud3f0\uc11c\ub4dc \uc0c1\ud488 \uad11\uace0\ub780?<\/strong><\/h2>\n<p>\uc2a4\ud3f0\uc11c\ub4dc \uc0c1\ud488 \uad11\uace0\ub294 <strong>\ub9ac\ud14c\uc77c\ub7ec \uc6f9\uc0ac\uc774\ud2b8\ub098 \uc571\uc5d0\uc11c \ud2b9\uc815 \uc0c1\ud488\uc744 \ud64d\ubcf4\ud558\ub294 \uc720\ub8cc \uad11\uace0<\/strong>\uc785\ub2c8\ub2e4.\u00a0\ub9ac\ud14c\uc77c\ub7ec \uc0ac\uc774\ud2b8\uc5d0\uc11c \uc81c\ud488\uc744 \uac80\uc0c9\ud560 \ub54c, \u201c\uc2a4\ud3f0\uc11c\u201d \ub610\ub294 \u201c\uad11\uace0 \uc0c1\ud488\u201d\ub77c\ub294 \ud0dc\uadf8\uac00 \ubd99\uc740 \uc0c1\ud488\uc744 \ubcf8 \uc801\uc774 \uc788\uc73c\uc2e4 \ud150\ub370\uc694. \uad6c\ub9e4 \uc9c1\uc804 \ub2e8\uacc4\uc758 \uc18c\ube44\uc790\ub97c \uaca8\ub0e5\ud574 \uad00\uc2ec\uc744 \ub04c\ub3c4\ub85d \uc124\uacc4\ub41c \ub85c\uc6b0 \ud37c\ub110 \uc804\ub7b5\uc73c\ub85c \uac80\uc0c9 \uacb0\uacfc, \uce74\ud14c\uace0\ub9ac \ud398\uc774\uc9c0, \uc81c\ud488 \uc0c1\uc138 \ud398\uc774\uc9c0 \ub4f1 \ub2e4\uc591\ud55c \uc704\uce58\uc5d0 \ub178\ucd9c\ub429\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\uac00 \uc2dc\uc120\uc744 \uc0ac\ub85c\uc7a1\ub294 \ube44\uc8fc\uc5bc\ub85c \uc18c\ube44\uc790\uc758 \uc774\ubaa9\uc744 \ub048\ub2e4\uba74, <strong>\uc2a4\ud3f0\uc11c\ub4dc \uc0c1\ud488 \uad11\uace0\ub294 \uace0\uac1d\uc774 \uc790\uc5f0\uc2a4\ub7fd\uac8c \uad6c\ub9e4 \ud589\ub3d9\uc73c\ub85c \uc774\uc5b4\uc9c0\ub3c4\ub85d \uc740\uadfc\ud558\uac8c \uad00\uc2ec\uc744 \uc720\ub3c4<\/strong>\ud569\ub2c8\ub2e4. \uc624\uac00\ub2c9(organic) \uac80\uc0c9 \uacb0\uacfc\uc640 \uc870\ud654\ub97c \uc774\ub8e8\ub3c4\ub85d \uc124\uacc4\ub418\uc5b4, \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc744 \ubc29\ud574\ud558\uc9c0 \uc54a\uace0 \uad6c\ub9e4 \uacfc\uc815 \uc18d\uc5d0 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ub179\uc544\ub4ed\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\uc2a4\ud3f0\uc11c\ub4dc \uc0c1\ud488 \uad11\uace0\ub294 \uc5b4\ub5bb\uac8c \uc791\ub3d9\ud560\uae4c\uc694?<\/strong><\/h2>\n<p>\uc2a4\ud3f0\uc11c\ub4dc \uc0c1\ud488 \uad11\uace0\ub294 \ub2e4\ub978 \ub514\uc9c0\ud138 \uad11\uace0\uc640 \ub9c8\ucc2c\uac00\uc9c0\ub85c <strong>\uc785\ucc30 \uae30\ubc18\uc73c\ub85c \uc6b4\uc601<\/strong>\ub429\ub2c8\ub2e4.<\/p>\n<p>\uac80\uc0c9 \uad11\uace0\ub098 \uc18c\uc15c \uad11\uace0\uc640 \ub9c8\ucc2c\uac00\uc9c0\ub85c, <strong>\ube0c\ub79c\ub4dc\ub294 \ud310\ub9e4\ud558\ub294 \uc0c1\ud488\uacfc \uad00\ub828\ub41c \ud0a4\uc6cc\ub4dc\ub098 \uce74\ud14c\uace0\ub9ac\uc5d0 \uc785\ucc30<\/strong>\ud569\ub2c8\ub2e4. \uace0\uac1d\uc774 \uc774\ub7ec\ud55c <strong>\ud0a4\uc6cc\ub4dc\ub97c \uac80\uc0c9\ud558\uac70\ub098 \uc720\uc0ac\ud55c \uc81c\ud488\uc744 \ud0d0\uc0c9<\/strong>\ud558\uba74, <strong>\ub099\ucc30\ub41c \uad11\uace0\uac00 \uc778\uae30 \uc788\ub294 \uac8c\uc7ac \uc704\uce58\uc5d0 \ud45c\uc2dc<\/strong>\ub429\ub2c8\ub2e4. \uc785\ucc30\uac00\uac00 \ub192\uace0, \uc0c1\ud488\uc758 \uad00\ub828\uc131\uc774 \ub192\uc744\uc218\ub85d \uac80\uc0c9 \uacb0\uacfc \uc0c1\ub2e8\uc774\ub098 \uc81c\ud488\u00b7\uce74\ud14c\uace0\ub9ac \ud398\uc774\uc9c0\uc758 \uc8fc\uc694 \uc704\uce58\uc5d0 \ube0c\ub79c\ub4dc\uac00 \ub098\ud0c0\ub0a0 \uac00\ub2a5\uc131\uc774 \ub192\uc544\uc9d1\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\ub9e4\ucd9c \uc99d\ub300\ub97c \ubaa9\ud45c\ub85c \ud558\ub294 \ube0c\ub79c\ub4dc\uc5d0\uac8c, <strong>\ub9ac\ud14c\uc77c\ub7ec\uc758 \ub514\uc9c0\ud138 \uad11\uace0 \uc9c0\uba74\uc740 \uace0\uac1d\uc758 \ud074\ub9ad\uacfc \uc870\ud68c\ub97c \uc720\ub3c4\ud558\ub294 \ud575\uc2ec \uacf5\uac04<\/strong>\uc785\ub2c8\ub2e4. \ub2e4\uc2dc \ub9d0\ud574, \uc81c\ud488\uacfc <strong>\uc720\uc0ac\ud55c \uc0c1\ud488\uc744 \uc801\uadf9\uc801\uc73c\ub85c \ucc3e\uace0 \uc788\ub294 \uace0\uac1d\uc5d0\uac8c \ube0c\ub79c\ub4dc \uc0c1\ud488\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \ub178\ucd9c\ud560 \uc218 \uc788\ub294 \uc2a4\ub9c8\ud2b8\ud55c \ubc29\ubc95<\/strong>\uc785\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\uc2a4\ud3f0\uc11c\ub4dc \uc0c1\ud488 \ucea0\ud398\uc778\uc758 \ud070 \uc7a5\uc810\uc740 SKU(\uc7ac\uace0 \uad00\ub9ac \ub2e8\uc704) \uc218\uc900\uc5d0\uc11c \uad11\uace0\uc640 \ud310\ub9e4\ub97c \uc9c1\uc811 \uc5f0\uacb0\ud560 \uc218 \uc788\ub2e4\ub294 \uc810\uc785\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\ub294 \uac01 \ucea0\ud398\uc778\ubcc4\ub85c \uc0c1\ud488\ubcc4 \ud074\ub9ad\ub960, \uad11\uace0 \uc9c0\ucd9c, \ud074\ub9ad\ub2f9 \ube44\uc6a9, \ub9e4\ucd9c, ROAS(\uad11\uace0 \ud22c\uc790 \uc218\uc775\ub960) \ub4f1\uc744 \uc0c1\uc138\ud788 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\ub610\ud55c \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub294 ROAS\ubfd0\ub9cc \uc544\ub2c8\ub77c \ub3c4\ub2ec \ubc94\uc704, \ubbf8\ub514\uc5b4 \uc810\uc720\uc728(SOV) \ub4f1 \ud575\uc2ec \uc131\uacfc \uc9c0\ud45c(KPI) \uce21\uc815\ub3c4 \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ube0c\ub79c\ub4dc\ub294 \ud2b9\uc815 \ub9ac\ud14c\uc77c\ub7ec \uc0ac\uc774\ud2b8\uc5d0\uc11c\uc758 \uc778\uc9c0\ub3c4 \uad6c\ucd95 \uac19\uc740 \uc5b4\ud37c \ud37c\ub110 \ubaa9\ud45c\uae4c\uc9c0 \ucd94\uc801\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\ube0c\ub79c\ub4dc\ub294 \ucea0\ud398\uc778, \ube0c\ub79c\ub4dc, \uce74\ud14c\uace0\ub9ac\ubcc4\ub85c \uc774\ub7ec\ud55c \uc9c0\ud45c\ub97c \ud1b5\ud569\uc801\uc73c\ub85c \ud655\uc778\ud560 \uc218 \uc788\uc73c\uba70, \uc5ec\ub7ec \ub9ac\ud14c\uc77c\ub7ec\uc5d0 \uac78\uce5c \ucea0\ud398\uc778\uc744 \uc6b4\uc601\ud558\ub294 \uacbd\uc6b0 \ub9ac\ud14c\uc77c\ub7ec\ubcc4 \ubcf4\uace0\uc11c\ub97c \ud1b5\ud574 \uc131\uacfc\ub97c \ud3c9\uac00\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\uc65c \uc2a4\ud3f0\uc11c\ub4dc \uc0c1\ud488 \uad11\uace0\ub97c \uc0ac\uc6a9\ud574\uc57c \ud560\uae4c\uc694?<\/strong><\/h2>\n<p>\uc2a4\ud3f0\uc11c\ub4dc \uc0c1\ud488 \uad11\uace0\ub294 \ub9ac<strong>\ud14c\uc77c \ud658\uacbd\uc5d0\uc11c \ud310\ub9e4 \uc131\uacfc\ub97c \uadf9\ub300\ud654\ud558\uace0 \ube0c\ub79c\ub4dc \uac00\uc2dc\uc131\uc744 \ub192\uc774\ub824\ub294 \ube0c\ub79c\ub4dc\uc5d0\uac8c \uac15\ub825\ud55c \ub3c4\uad6c<\/strong>\uc785\ub2c8\ub2e4. <strong>\uad00\uc2ec \uc788\ub294 \uace0\uac1d\uacfc \uc9c1\uc811 \uc5f0\uacb0<\/strong>\ud558\uace0, <strong>\uc81c\ud488\uc758 \uac00\uc2dc\uc131\uc744 \ud06c\uac8c \ub192\uc774<\/strong>\uba70, <strong>\uad11\uace0 \uc131\uacfc\ub97c \uc815\ud655\ud788 \uce21\uc815<\/strong>\ud558\uace0 \uad11\uace0\ube44 \ub300\ube44 \ub192\uc740 ROI\ub97c \uc2e4\ud604\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc2e4\uc81c\ub85c \uae00\ub85c\ubc8c \uc124\ubb38 \uc870\uc0ac\uc5d0\uc11c\ub294 <strong>\ub300\ubd80\ubd84\uc758 \ube0c\ub79c\ub4dc(78%)\uc640 \ub300\ud589\uc0ac(83%)\uac00 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uac00 \ud310\ub9e4\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc774 \ub2e4\ub978 \ucc44\ub110\ubcf4\ub2e4 \ub354 \ud6a8\uacfc\uc801<\/strong>\uc774\ub77c\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\uadf8\ub807\ub2e4\uba74 \uc2a4\ud3f0\uc11c\ub4dc \uc0c1\ud488 \uad11\uace0\uac00 \uc81c\uacf5\ud558\ub294 \ud575\uc2ec \uac00\uce58\ub97c \uc0b4\ud3b4\ubcfc\uae4c\uc694?<\/p>\n<ul>\n<li><strong>\uac00\uc2dc\uc131 \ud5a5\uc0c1:<\/strong> \ub2e4\uc591\ud55c \ucf58\ud150\uce20\ub97c \uc801\uadf9\uc801\uc73c\ub85c \uac80\uc0c9\ud558\ub294 <strong>\uace0\uac1d\uc758 \ub208\uc55e\uc5d0 \uc81c\ud488\uc744 \ub178\ucd9c<\/strong>\ud569\ub2c8\ub2e4. \uc720\uba85 \ube0c\ub79c\ub4dc\ub294 \uc628\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c\ub3c4 \uc874\uc7ac\uac10\uc744 \ud655\ubcf4\ud558\uace0, \uc18c\uaddc\ubaa8 \ube0c\ub79c\ub4dc\ub294 \ub354 \ub9ce\uc740 \uace0\uac1d\uc5d0\uac8c \ub178\ucd9c\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\ub9e4\ucd9c \uc99d\ub300:<\/strong> <strong>\uc804\uccb4 \ub9e4\ucd9c\uc758 \uc57d 90%\uac00 \uac80\uc0c9 \uacb0\uacfc \uccab \ud398\uc774\uc9c0\uc5d0\uc11c \ubc1c\uc0dd<\/strong>\ud558\uba70, <strong>\uc0c1\uc704 10\uac1c SKU\uac00 \ub9e4\ucd9c\uc758 25~30%\ub97c \ucc28\uc9c0<\/strong>\ud569\ub2c8\ub2e4. \uc2a4\ud3f0\uc11c\ub4dc \uc0c1\ud488 \uad11\uace0\ub294 \uad6c\ub9e4 \uc900\ube44\uac00 \ub41c \uace0\uac1d\uc5d0\uac8c \uc81c\ud488\uc744 \ub178\ucd9c\ud574 \uc804\ud658\uc728\uc744 \ud06c\uac8c \ud5a5\uc0c1\uc2dc\ud0b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uc0c8\ub85c\uc6b4 \uace0\uac1d \ubc1c\uacac:<\/strong> \uace0\uac1d\uc774 \ube0c\ub79c\ub4dc\ub97c \uc9c1\uc811 \uac80\uc0c9\ud558\uc9c0 \uc54a\ub354\ub77c\ub3c4, <strong>\uad11\uace0\ub97c \ud1b5\ud574 \uc81c\ud488\uc744 \uc18c\uac1c\ud558\uace0 \uc2e0\uaddc \uace0\uac1d\uc744 \ud655\ubcf4<\/strong>\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uc608\uc0b0 \ud1b5\uc81c:<\/strong> \uc6d0\ud558\ub294 \uc608\uc0b0\uacfc \uc785\ucc30 \uc804\ub7b5\uc744 \uc644\uc804\ud788 \uc81c\uc5b4\ud560 \uc218 \uc788\uc5b4 <strong>\ube44\uc6a9 \ud6a8\uc728\uc131<\/strong>\uc744 \ub192\uc785\ub2c8\ub2e4.<\/li>\n<li><strong>\ube0c\ub79c\ub4dc \uc548\uc804 \ud655\ubcf4:<\/strong> \ub9ac\ud14c\uc77c\ub7ec \uc0ac\uc774\ud2b8\uc5d0 \uad11\uace0\ub97c \uac8c\uc7ac\ud558\uba74 \ube0c\ub79c\ub4dc \uc548\uc804\uc131\uc744 \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc0ac\uc774\ud2b8\uc758 \ucf58\ud150\uce20\uac00 \uc81c\ud488\uacfc \uad00\ub828\ub418\uc5b4 \uc788\uc5b4, <strong>\uad11\uace0\uac00 \ubd80\uc815\uc801\uc778 \uba54\uc2dc\uc9c0\uc640 \ud568\uaed8 \ub178\ucd9c\ub420 \uac00\ub2a5\uc131\uc774 \uc5c6\uc2b5\ub2c8\ub2e4.<\/strong><\/li>\n<li><a href=\"https:\/\/www.criteo.com\/blog\/closed-loop-measurement-your-ticket-to-true-roas\/\"><strong>\uc815\ubc00\ud55c \uc131\uacfc \uce21\uc815:<\/strong><\/a> \uc2a4\ud3f0\uc11c\ub4dc \uc0c1\ud488 \ucea0\ud398\uc778\uc758 \uc131\uacfc\ub294 \uc815\ud655\ud558\uac8c \ucd94\uc801\ud560 \uc218 \uc788\uc5b4, \uc804\ub7b5\uc744 \uc138\ubc00\ud558\uac8c \uc870\uc815\ud558\uace0 ROI\ub97c \uadf9\ub300\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uce21\uc815 \uae30\ub2a5\uc740 \uc2a4\ud3f0\uc11c\ub4dc \uc0c1\ud488 \uad11\uace0\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \ub9cc\ub4dc\ub294 \ud575\uc2ec \uc694\uc18c\uc785\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>\uc2a4\ud3f0\uc11c\ub4dc \uc0c1\ud488 \uad11\uace0, \uc544\ub9c8\uc874 \uc678\uc5d0\ub3c4 \uc5b4\ub5a4 \uc635\uc158\uc774 \uc788\uc744\uae4c\uc694?<\/strong><\/h2>\n<p>\uc544\ub9c8\uc874 \uc2a4\ud3f0\uc11c\ub4dc \uc0c1\ud488 \uad11\uace0\ub294 \uac00\uc7a5 \ub110\ub9ac \uc54c\ub824\uc9c4 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uc194\ub8e8\uc158\uc774\uc9c0\ub9cc <strong>\uc720\uc77c\ud55c \uc120\ud0dd\uc9c0\ub294 \uc544\ub2d9\ub2c8\ub2e4<\/strong>. \uc77c\ubd80 \ub9ac\ud14c\uc77c\ub7ec, \uc608\ub97c \ub4e4\uc5b4 \uc6d4\ub9c8\ud2b8\uc640 \uac19\uc740 \uacf3\uc740 \uc790\uccb4 \ud50c\ub7ab\ud3fc\uc744 \uc6b4\uc601\ud558\uba70 \ub3c5\uc790\uc801\uc778 \uad11\uace0 \ud658\uacbd\uc744 \uad6c\ucd95\ud558\uae30\ub3c4 \ud569\ub2c8\ub2e4. \uc774\uc640 \ub354\ubd88\uc5b4, \ud06c\ub9ac\ud14c\uc624 \uac19\uc740 \uad11\uace0 \uae30\uc220 \ud30c\ud2b8\ub108\ub97c \ud1b5\ud574 \ub2e4\uc591\ud55c \ub9ac\ud14c\uc77c\ub7ec \ub124\ud2b8\uc6cc\ud06c\uc5d0\uc11c \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub97c \ud65c\uc6a9\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\ucd5c\uadfc \uba87 \ub144\uac04 \uc774\ucee4\uba38\uc2a4 \uc2dc\uc7a5\uc774 \ube60\ub974\uac8c \uc131\uc7a5\ud558\uba74\uc11c, \ube0c\ub79c\ub4dc\ub4e4\uc740 \uc544\ub9c8\uc874\uc744 \ub118\uc5b4 \uace0\uac1d\uc774 \uc2e4\uc81c\ub85c \uc1fc\ud551\ud558\ub294 \ubaa8\ub4e0 \ub9ac\ud14c\uc77c\ub7ec\uc5d0\uc11c \uc18c\ube44\uc790\uc640 \uc811\uc810\uc744 \ub9cc\ub4e4\uae30 \uc704\ud574 \ub178\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. <strong>\ud06c\ub9ac\ud14c\uc624\uc758 <a href=\"https:\/\/www.criteo.com\/kr\/platform\/commerce-max\/\">\ucee4\uba38\uc2a4 \ub9e5\uc2a4(Commerce Max)<\/a>\ub97c \ud65c\uc6a9<\/strong>\ud558\uba74, \uae00\ub85c\ubc8c \ub300\ud615 \ub9ac\ud14c\uc77c\ub7ec\ubd80\ud130 \uc9c0\uc5ed \ubc0f \uc804\ubb38 \ub9ac\ud14c\uc77c\ub7ec\uae4c\uc9c0 <strong>\ub2e4\uc591\ud55c \ud30c\ud2b8\ub108\uc640 \uad11\uace0\ub97c \ud55c \uacf3\uc5d0\uc11c \uc2e4\ud589<\/strong>\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uc758 \ubaa9\ud45c\uc5d0 \ub530\ub77c \ud55c \uac1c \ub9ac\ud14c\uc77c\ub7ec\uc5d0 \uc9d1\uc911\ud558\uac70\ub098, \uc5ec\ub7ec \ub9ac\ud14c\uc77c\ub7ec\ub97c \ub3d9\uc2dc\uc5d0 \uc120\ud0dd\ud574 \ucea0\ud398\uc778\uc744 \uc6b4\uc601\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\uc2a4\ud3f0\uc11c\ub4dc \uc0c1\ud488 \uad11\uace0 \ud65c\uc6a9 \uac00\uc774\ub4dc<\/strong><\/h3>\n<p>\uc2a4\ud3f0\uc11c\ub4dc \uc0c1\ud488 \uad11\uace0\uc758 \ud6a8\uacfc\ub97c \ucd5c\ub300\ud654\ud558\ub824\uba74 \uc804\ub7b5\uc801\uc778 \uc811\uadfc\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uc804\ubb38\uac00\ub4e4\uc774 \ucd94\ucc9c\ud558\ub294 5\uac00\uc9c0 \ud575\uc2ec \ud301\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>\ud0a4\uc6cc\ub4dc\uc640 \ud0c0\uac9f\ud305\uc744 \uc815\ud655\ud788 \uc124\uc815\ud558\uc138\uc694.\u00a0<\/strong>\n<ul>\n<li>\uac15\ub825\ud55c \uad6c\ub9e4 \uc758\ub3c4\ub97c \uac00\uc9c4 <strong>\uac80\uc0c9\uc5b4<\/strong>\ub97c \ud0c0\uac9f\ud305\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uce74\ud14c\uace0\ub9ac \uae30\ubc18<\/strong> \ud0c0\uac9f\ud305\uc73c\ub85c \uad00\ub828 \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\ud37c\uc2a4\ud2b8 \ud30c\ud2f0 \ub370\uc774\ud130<\/strong>(\uc608: \ud06c\ub9ac\ud14c\uc624)\ub97c \ud65c\uc6a9\ud574 \ud0c0\uac9f\ud305\uc744 \uc138\ubc00\ud558\uac8c \uc870\uc815\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n<li><strong>\uc81c\ud488 \ubaa9\ub85d\uc744 \ucd5c\uc801\ud654\ud558\uc138\uc694.<\/strong>\n<ul>\n<li><strong>\uace0\ud654\uc9c8 \uc774\ubbf8\uc9c0\uc640 \uc601\uc0c1<\/strong>\uc73c\ub85c \uc2dc\uc120\uc744 \uc0ac\ub85c\uc7a1\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\uc81c\ud488\uc758 <strong>\ud61c\ud0dd\uacfc \ud2b9\uc9d5<\/strong>\uc744 \uba85\ud655\ud558\uac8c \uc804\ub2ec\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uacbd\uc7c1\ub825 \uc788\ub294 \uac00\uaca9<\/strong>\uacfc \uc548\uc815\uc801\uc778 <strong>\uc7ac\uace0\ub97c<\/strong> \ud655\ubcf4\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n<li><strong>\uc785\ucc30 \uc804\ub7b5\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \ubaa8\ub2c8\ud130\ub9c1\ud558\uace0 \uad00\ub9ac\ud558\uc138\uc694.<\/strong>\n<ul>\n<li><strong>\uc790\ub3d9 \uc785\ucc30<\/strong>\ub85c \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud55c \ud6c4, \uc131\uacfc\uc5d0 \ub9de\ucdb0 <strong>\uc218\ub3d9 \uc870\uc815<\/strong>\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uc804\ud658\uc728\uc774 \ub192\uc740 \uc81c\ud488<\/strong>\uc5d0 \uc785\ucc30\uc744 \ub298\ub9ac\uace0, \uc2e4\uc801\uc774 \uc800\uc870\ud55c \uc81c\ud488\uc740 \uc870\uc815\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uacc4\uc808\uc131\uacfc \uc218\uc694 \ubcc0\ud654<\/strong>\uc5d0 \ub9de\ucdb0 \uc785\ucc30\uac00\ub97c \ucd5c\uc801\ud654\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n<li><strong>A\/B \ud14c\uc2a4\ud2b8\ub85c \ucd5c\uc801\uc758 \uc804\ub7b5\uc744 \ucc3e\uc73c\uc138\uc694.<\/strong>\n<ul>\n<li>\ub2e4\uc591\ud55c \ud0a4\uc6cc\ub4dc, \ud0c0\uac9f\ud305 \uc124\uc815, <strong>\uc785\ucc30 \uc804\ub7b5\uc744 \uc2e4\ud5d8<\/strong>\ud574 \ubcf4\uc138\uc694.<\/li>\n<li>\uc2dc\uac04\uc5d0 \ub530\ub978 <strong>\uacb0\uacfc\ub97c \ube44\uad50\ud574 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \uc811\uadfc\ubc95<\/strong>\uc744 \uc2dd\ubcc4\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n<li><strong>\uc131\uacfc\ub97c \uce21\uc815\ud558\uace0 \uc9c0\uc18d\uc801\uc73c\ub85c \uac1c\uc120\ud558\uc138\uc694.<\/strong>\n<ul>\n<li>\uc544\ub798\uc758 \uc9c8\ubb38\uacfc \uc131\uacfc \uc9c0\ud45c\ub97c \uae30\ubc18\uc73c\ub85c \ubaa8\ub2c8\ud130\ub9c1\ud558\uace0 \ucd5c\uc801\uc758 \uad11\uace0 \uc804\ub7b5\uc744 \uc218\ub9bd\ud574\ubcf4\uc138\uc694.<\/li>\n<li>\ud074\ub9ad\ub960(CTR): \uace0\uac1d\uc774 \uad11\uace0\ub97c \ud074\ub9ad\ud558\uace0 \uc788\ub098\uc694?<\/li>\n<li>\uc804\ud658\uc728(CVR): \ud074\ub9ad\uc774 \uc2e4\uc81c \uad6c\ub9e4\ub85c \uc774\uc5b4\uc9c0\uace0 \uc788\ub098\uc694?<\/li>\n<li>\uad11\uace0 \uc9c0\ucd9c \uc218\uc775\ub960(ROAS): \uad11\uace0\uac00 \uc218\uc775\uc131\uc774 \uc788\ub098\uc694?<\/li>\n<li>\uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc778\uc0ac\uc774\ud2b8: \ud06c\ub85c\uc2a4 \ub9ac\ud14c\uc77c\ub7ec \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \ud1b5\ud574 \uad11\uace0\uc758 \uc804\uccb4 \uc601\ud5a5\ub825\uc744 \ud655\uc778\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>\uc9c0\uae08, \ud06c\ub9ac\ud14c\uc624\uc640 \ud568\uaed8 \uc2a4\ud3f0\uc11c\ub4dc \uc0c1\ud488 \uad11\uace0\ub97c \uc2dc\uc791\ud558\uc138\uc694<\/strong><\/h2>\n<p>\uc2a4\ud3f0\uc11c\ub4dc \uc0c1\ud488 \uad11\uace0\ub294 <strong>\ube0c\ub79c\ub4dc\ub97c \uac00\uc2dc\uc131\uc744 \ub192\uc774\uace0, \ub9e4\ucd9c\uc744 \ub04c\uc5b4\uc62c\ub9ac\uba70, \uad6c\ub9e4 \uc900\ube44\uac00 \ub41c \uace0\uac1d\uc5d0\uac8c \uc801\uc2dc\uc5d0 \ub3c4\ub2ec<\/strong>\ud560 \uc218 \uc788\ub294 \uac15\ub825\ud55c \ub3c4\uad6c\uc785\ub2c8\ub2e4. <strong>\uc5ec\ub7ec \ub9ac\ud14c\uc77c\ub7ec\uc5d0 \uac78\uccd0 \uad11\uace0\ub97c \ud655\uc7a5\ud558\uac70\ub098, \uc815\uad50\ud55c \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uc804\ub7b5\uc73c\ub85c \ucd5c\uc801\ud654<\/strong>\ud558\uace0 \uc2f6\ub2e4\uba74 \ud06c\ub9ac\ud14c\uc624\uac00 <strong>\ub370\uc774\ud130 \uae30\ubc18 \ud0c0\uac9f\ud305\uacfc \ud06c\ub85c\uc2a4 \ub9ac\ud14c\uc77c\ub7ec \uc5b4\ud2b8\ub9ac\ubdf0\uc158<\/strong>\uc73c\ub85c \ud6a8\uacfc\ub97c \uadf9\ub300\ud654\ud574 \ubcf4\uc138\uc694.<\/p>\n<p>\uc9c0\uae08 \ubc14\ub85c <a href=\"https:\/\/www.criteo.com\/kr\/talk-to-an-expert\/\">\ud06c\ub9ac\ud14c\uc624 \uc804\ubb38\uac00\uc5d0\uac8c \ubb38\uc758<\/a>\ud558\uace0, \uc2a4\ud3f0\uc11c\ub4dc \uc0c1\ud488 \uad11\uace0\ub85c \ube44\uc988\ub2c8\uc2a4\ub97c \uc131\uc7a5\uc2dc\ud0a4\uc138\uc694.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ub9ac\ud14c\uc77c\ub7ec\uc5d0\uc11c \ud310\ub9e4\ud558\ub294 \ube0c\ub79c\ub4dc\uc758 \ubaa9\ud45c\ub294 \ub2e8\uc21c\ud569\ub2c8\ub2e4. \ubc14\ub85c \ub354 \ub9ce\uc740 \uc0c1\ud488\uc744 \ud310\ub9e4\ud558\ub294 \uac83\uc778\ub370\uc694. &nbsp; \uc774\ub97c \uc704\ud574 \ub2e4\uc591\ud55c \uc624\uac00\ub2c9(organic) \uc804\ub7b5\uacfc \uc720\ub8cc \uc804\ub7b5\uc744 \ud65c\uc6a9\ud560 \uc218 \uc788\uc9c0\ub9cc, \ub9ac\ud14c\uc77c\ub7ec\uac00 \uc81c\uacf5\ud558\ub294 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c\ub97c \ud65c\uc6a9\ud558\uba74 \ud6e8\uc52c \ub354 \uac15\ub825\ud55c \uc131\uacfc\ub97c \ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubc14\ub85c \uc2a4\ud3f0\uc11c\ub4dc \uc0c1\ud488 \uad11\uace0\uc785\ub2c8\ub2e4. &nbsp; \uc774\ubc88 \ud06c\ub9ac\ud14c\uc624 \ube14\ub85c\uadf8\uc5d0\uc11c\ub294 \uc2a4\ud3f0\uc11c\ub4dc \uc0c1\ud488 \uad11\uace0\uac00 \ubb34\uc5c7\uc778\uc9c0, \uc5b4\ub5bb\uac8c \uc791\ub3d9\ud558\ub294\uc9c0, \uadf8\ub9ac\uace0 \uc2e4\ubb34\uc5d0\uc11c \ubc14\ub85c \uc801\uc6a9\ud560 \uc218 \uc788\ub294 [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":22290,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[466],"coauthors":[577],"class_list":{"0":"post-22289","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech","8":"criteo-business-retail-media","9":"criteo-solution-retail-media","10":"criteo-platform-commerce-max","11":"criteo-topic-retail-media"},"acf":{"add_faq":false,"hide_post_from_listing":false,"remove_from_internal_search":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\uc2a4\ud3f0\uc11c\ub4dc \uc0c1\ud488 \uad11\uace0 \uac00\uc774\ub4dc: \ube0c\ub79c\ub4dc \ub9e4\ucd9c\uacfc \uac00\uc2dc\uc131 \uac15\ud654\ud558\ub294 \ubc29\ubc95 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\uc2a4\ud3f0\uc11c\ub4dc \uc0c1\ud488 \uad11\uace0\ub97c \ud65c\uc6a9\ud574 \ube0c\ub79c\ub4dc\ub97c \uac15\ud654\ud558\uace0 \ub9e4\ucd9c\uc744 \ucd09\uc9c4\ud558\ub294 \ubc29\ubc95\uc744 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uc138\uc694. \ub9ac\ud14c\uc77c\ub7ec \uc6f9\uc0ac\uc774\ud2b8\uc640 \uc571\uc5d0\uc11c \uad11\uace0\uac00 \uc5b4\ub5bb\uac8c \uc791\ub3d9\ud558\ub294\uc9c0, \uad6c\ub9e4 \uc804\ud658\uc744 \uadf9\ub300\ud654\ud558\ub294 \uc804\ub7b5\uae4c\uc9c0 \ub2e8\uacc4\ubcc4\ub85c \ud655\uc778\ud574 \ubcf4\uc138\uc694.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/boost-your-brand-with-sponsored-products-ads\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" 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\/>\n<meta property=\"article:published_time\" content=\"2025-11-17T12:09:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-17T12:10:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/11\/\uc2a4\ud3f0\uc11c\ub4dc-\uc0c1\ud488-\uad11\uace0-\uac00\uc774\ub4dc-\ube0c\ub79c\ub4dc-\ub9e4\ucd9c\uacfc-\uac00\uc2dc\uc131-\uac15\ud654\ud558\ub294-\ubc29\ubc95-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1365\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ann Pyle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ann Pyle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" 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