{"id":22357,"date":"2025-11-12T08:57:58","date_gmt":"2025-11-12T13:57:58","guid":{"rendered":"https:\/\/www.criteo.com\/?p=416025"},"modified":"2026-01-13T16:24:57","modified_gmt":"2026-01-13T07:24:57","slug":"whats-next-for-retail-media-a-2026-outlook","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/whats-next-for-retail-media-a-2026-outlook\/","title":{"rendered":"3\uac00\uc9c0 \ud575\uc2ec \ubcc0\ud654\ub85c \uc0b4\ud3b4\ubcf8 2026 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uc804\ub9dd"},"content":{"rendered":"

\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub294 \uc9c0\uae08, \uc0c8\ub85c\uc6b4 \uc804\ud658\uc810\uc5d0 \uc11c \uc788\uc2b5\ub2c8\ub2e4. AI \uae30\uc220\uc758 \ubc1c\uc804, \ubcc0\ud654\ud558\ub294 \uc18c\ube44\uc790\uc758 \uae30\ub300 \uadf8\ub9ac\uace0 \ube0c\ub79c\ub4dc\uac00 \ucd94\uac00\uc801\uc778 \ub9e4\ucd9c \uc131\uc7a5<\/strong>\uc744 \ub9cc\ub4e4\uc5b4\ub0b4\uc57c \ud55c\ub2e4\ub294 \ud604\uc2e4\uc774 \ub9de\ubb3c\ub9ac\uba70 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub294 \ubd84\uba85\ud55c \uc804\ud658\uae30<\/strong>\ub97c \ub9de\uc774\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ucc28\uc138\ub300 \uc131\uc7a5\uc758 \ubb3c\uacb0\uc740 \ube0c\ub79c\ub4dc\uc640 \ub9ac\ud14c\uc77c\ub7ec, \uadf8\ub9ac\uace0 \uae30\uc220\uc744 \uc720\uae30\uc801\uc73c\ub85c \uc5f0\uacb0\ud574 \ubcf5\uc7a1\ud588\ub358 \uad6c\uc870\ub97c \ub2e8\uc21c\ud654\ud558\ub294 \ub370\uc11c \uc2dc\uc791\ub429\ub2c8\ub2e4. \ub354 \ub098\uc544\uac00 AI\uac00 \uad6c\ub9e4 \uc5ec\uc815 \uc804\ubc18\uc744 \uc7ac\uc815\uc758\ud558\uba74\uc11c, \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uac00 \uc791\ub3d9\ud558\ub294 \ubc29\uc2dd \uc790\uccb4\ub97c \uadfc\ubcf8\uc801\uc73c\ub85c \ubc14\ub014 \uac00\ub2a5\uc131\ub3c4 \ucee4\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

2026\ub144\uc744 \ud5a5\ud574 \ub098\uc544\uac00\ub294 \uc9c0\uae08, \uc138 \uac00\uc9c0 \ud575\uc2ec \ubcc0\ud654\uac00 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc758 \ub2e4\uc74c \uad6d\uba74<\/strong>\uc744 \uc774\ubbf8 \uc5f4\uc5b4\uac00\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ube0c\ub79c\ub4dc\uc640 \ub300\ud589\uc0ac\ub97c \uc704\ud55c \uc140\ud504 \uc11c\ube44\uc2a4 \ud234\uc740 \ub354 \uc774\uc0c1 \ud0c0\ud611\uc774 \uc544\ub2cc, \ud45c\uc900\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4<\/strong><\/h2>\n

\uc9c0\ub09c \uba87 \ub144\uac04 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ud658\uacbd\uc740 \u2018\ub2e8\ud3b8\ud654\u2019<\/strong>\ub77c\ub294 \ub2e8\uc5b4\ub85c \uc694\uc57d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uc640 \ub300\ud589\uc0ac\ub294 \uac01\uae30 \ub2e4\ub978 \ub370\uc774\ud130\uc640 \ubcf4\uace0 \uccb4\uacc4\ub97c \uac00\uc9c4 \uc5ec\ub7ec \ub9ac\ud14c\uc77c\ub7ec \ud50c\ub7ab\ud3fc\uc744 \uc624\uac00\uba70 \uc6b4\uc601\uc758 \ubcf5\uc7a1\uc131<\/strong>\uc744 \uac10\ub0b4\ud574\uc654\uc2b5\ub2c8\ub2e4. \ub3d9\uc2dc\uc5d0 \ud6a8\uc728\uc801\uc778 \uc6cc\ud06c\ud50c\ub85c\uc6b0, \uc77c\uad00\ub41c \ub300\uc2dc\ubcf4\ub4dc, \ub9ac\ud14c\uc77c\ub7ec \uac04 \ucd5c\uc801\ud654\uae4c\uc9c0 \uad00\ub9ac<\/strong>\ud574\uc57c \ud588\uace0, \uadf8 \uacb0\uacfc \ub9ac\ud14c\uc77c\ub7ec\uc640\uc758 \uc9c1\uc811\uc801\uc778 \ud611\uc5c5\uc744 \ucda9\ubd84\ud788 \ud655\uc7a5\ud558\uc9c0 \ubabb\ud558\uac70\ub098<\/strong> \uc601\uc0c1\u00b7\ub514\uc2a4\ud50c\ub808\uc774\uc640 \uac19\uc740 \uc601\ud5a5\ub825 \ub192\uc740 \ud3ec\ub9f7\uc744 \uc804\ub7b5\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\uc9c0 \ubabb\ud558\ub294 \ud55c\uacc4<\/strong>\ub3c4 \uc874\uc7ac\ud588\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc 2026\ub144\uc740 \ub2e4\ub97c \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\uc0c8\ub86d\uac8c \uace0\ub3c4\ud654\ub41c \uc140\ud504 \uc11c\ube44\uc2a4 \ud234\uc740 \u2018\uac04\ud3b8\ud568\uc744 \uc704\ud574 \uc815\uad50\ud568\uc744 \ud3ec\uae30\ud558\ub294 \uc120\ud0dd\uc9c0\u2019<\/strong>\uac00 \uc544\ub2d9\ub2c8\ub2e4. \uaddc\ubaa8\uc640 \uc815\uad50\ud568\uc744 \uadf8\ub300\ub85c \uc720\uc9c0\ud55c \ucc44, \uad11\uace0\uc8fc\uac00 \uc6d0\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \ucea0\ud398\uc778\uc744 \uc124\uacc4\ud558\uace0 \uc2e4\ud589\ud560 \uc218 \uc788\ub294 \ud658\uacbd\uc744 \uc81c\uacf5<\/strong>\ud569\ub2c8\ub2e4. \ub3d9\uc2dc\uc5d0 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc758 \uace0\uc9c8\uc801\uc778 \ubb38\uc81c\uc600\ub358 \ub2e8\ud3b8\ud654\uc5d0\ub3c4 \ud604\uc2e4\uc801\uc778 \ud574\ub2f5\uc744 \uc81c\uc2dc\ud569\ub2c8\ub2e4. \ubaa8\ub4e0 \ube0c\ub79c\ub4dc\uc5d0 \ud558\ub098\uc758 \uc6b4\uc601 \ubc29\uc2dd\uc744 \uac15\uc694\ud558\ub294 \ub300\uc2e0, \uac01 \ube0c\ub79c\ub4dc\uc758 \uc6b4\uc601 \ubc29\uc2dd\uacfc \uc804\ub7b5\uc5d0 \ub9de\ucdb0 \uc720\uc5f0\ud558\uac8c \uc801\uc751<\/strong>\ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ub9ac\ud14c\uc77c\ub7ec\uc640\uc758 \uc9c1\uc811\uc801\uc778 \uacf5\ub3d9 \ube44\uc988\ub2c8\uc2a4 \ud50c\ub798\ub2dd(JBP)\uc774\ub4e0, \uc5ec\ub7ec \ub9ac\ud14c\uc77c\ub7ec\ub97c \uc544\uc6b0\ub974\ub294 \uc140\ud504 \uc11c\ube44\uc2a4 \uc2e4\ud589\uc774\ub4e0 \uc0c1\uad00\uc5c6\uc774 \ube0c\ub79c\ub4dc\ub294 \ub2e4\ub978 \ub514\uc9c0\ud138 \ucc44\ub110\uc5d0\uc11c \ud574\uc654\ub358 \uac83\ucc98\ub7fc \ucea0\ud398\uc778\uc744 \uc0dd\uc131\ud558\uace0, \uad00\ub9ac\ud558\uace0, \ucd5c\uc801\ud654\ud558\uba70, \uc131\uacfc\ub97c \uce21\uc815\ud560 \uc218 \uc788\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\ub294 \uc774\ub7ec\ud55c \ubcc0\ud654\ub97c \uc2e4\ud604\ud558\uae30 \uc704\ud574 \uc138 \uac00\uc9c0 \ud575\uc2ec \uc601\uc5ed\uc744 \uc911\uc2ec\uc73c\ub85c \uba85\ud655\ud55c \ub85c\ub4dc\ub9f5\uc744 \uad6c\ucd95\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

    \n
  • \ud1b5\ud569\ub41c \uc2e4\ud589 \ud658\uacbd<\/strong> \u2013 \uc5ec\ub7ec \ub9ac\ud14c\uc77c\ub7ec\uc5d0\uc11c \ucea0\ud398\uc778\uc744 \uc6b4\uc601\ud558\uae30 \uc704\ud574 \ub2e4\uc591\ud55c\uc758 UI\uc640 \uc2dc\uc2a4\ud15c\uc744 \uc624\uac08 \ud544\uc694\uac00 \uc5c6\uc2b5\ub2c8\ub2e4. \ud558\ub098\uc758 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ubaa8\ub4e0 \ucea0\ud398\uc778\uc744 \uc2e4\ud589\ud560 \uc218 \uc788\uc73c\uba70, \uc138\uc77c\uc988 \uc870\uc9c1\uc758 \uaddc\ubaa8\uc640 \uad00\uacc4\uc5c6\uc774 \ub3d9\uc77c\ud55c \ud658\uacbd\uc5d0\uc11c \ud6a8\uc728\uc801\uc778 \uc6b4\uc601\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/li>\n
  • \ub354 \uae4a\uc740 \uc778\uc0ac\uc774\ud2b8\uc640 \uc720\uc5f0\ud55c \uce21\uc815<\/strong> \u2013 \ube0c\ub79c\ub4dc\uac00 \uac01\uc790\uc758 \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\uc5d0 \ub9de\ucdb0 \uc911\uc694\ud55c \uc9c0\ud45c\ub97c \uc815\uc758\ud558\uace0, \ub2e8\uc21c\ud55c \ubbf8\ub514\uc5b4 \uc131\uacfc\ub97c \ub118\uc5b4 \uc624\uac00\ub2c9 \ub9e4\ucd9c, \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c\uc758 \uacbd\uc7c1\ub825, \uc7a5\uae30\uc801\uc778 \ube0c\ub79c\ub4dc \uc601\ud5a5\uacfc \uac19\uc740 \ucee4\uba38\uc2a4 \uc911\uc2ec \uc9c0\ud45c\uae4c\uc9c0 \uce21\uc815\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/li>\n
  • \ud22c\uba85\uc131\uc744 \uae30\ubc18\uc73c\ub85c \ud55c AI \ucd5c\uc801\ud654<\/strong> \u2013 \uc790\ub3d9\ud654\uc640 \uc218\ub3d9 \uc81c\uc5b4\ub97c \uacb0\ud569\ud574, \ube0c\ub79c\ub4dc\ub294 AI\ub97c \ud1b5\ud574 \ud6a8\uc728\uc131\uc744 \ub192\uc774\uba74\uc11c\ub3c4 \uc5b8\uc81c\ub4e0 \ucea0\ud398\uc778\uc5d0 \ub300\ud55c \uba85\ud655\ud55c \uac00\uc2dc\uc131\uacfc \ud1b5\uc81c\uad8c\uc744 \uc720\uc9c0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n

    \uad81\uadf9\uc801\uc778 \ubaa9\ud45c\ub294 \ube0c\ub79c\ub4dc\uc640 \ub300\ud589\uc0ac\uac00 \ub300\ud615 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc5d0\uc11c \uae30\ub300\ud574\uc654\ub358 \uac15\ub825\ud558\uace0 \ud22c\uba85\ud55c \ud234\uc744, \uc18c\ube44\uc790\uac00 \uc81c\ud488\uc744 \ubc1c\uacac\ud558\uace0 \uad6c\ub9e4\ud558\ub294 \ubaa8\ub4e0 \uc811\uc810\uc5d0\uc11c \ud65c\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \uac83\uc785\ub2c8\ub2e4. 2026\ub144\uc740 \uc774 \ub450 \ud658\uacbd \uac04\uc758 \uac04\uadf9\uc774 \ubcf8\uaca9\uc801\uc73c\ub85c \uc881\ud600\uc9c0\uace0, \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uac00 \ub9c8\uce68\ub0b4 \uad11\uace0\uc8fc\uc5d0\uac8c \ub354 \ud6a8\uacfc\uc801\uc73c\ub85c \uc791\ub3d9\ud558\ub294 \ud574\uac00 \ub420 \uac83\uc774\ub77c \ubbff\uc2b5\ub2c8\ub2e4.<\/p>\n

    \ub9ac\ud14c\uc77c\ub7ec\ub294 \ub354 \uc774\uc0c1 \uad11\uace0 \uc218\uc775\uc744 \u2018\ub530\ub85c\u2019 \uad00\ub9ac\ud558\uc9c0 \uc54a\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4<\/strong><\/h2>\n

    \ub9ac\ud14c\uc77c\ub7ec\uc5d0\uac8c \ub2e4\uc74c \ub2e8\uacc4\uc758 \ud575\uc2ec\uc740 \uac1c\ubcc4 \uc9c0\ud45c\uac00 \uc544\ub2c8\ub77c, \ucee4\uba38\uc2a4 \uc804\ubc18\uc758 \uade0\ud615\uc744 \uc5b4\ub5bb\uac8c \ucd5c\uc801\ud654\ud558\ub290\ub0d0<\/strong>\uc5d0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

    \uc9c0\uae08\uae4c\uc9c0 \ub9ce\uc740 \ub9ac\ud14c\uc77c\ub7ec\ub294 \uc81c\ud488 \ud310\ub9e4\ub97c \uc704\ud55c \uc2dc\uc2a4\ud15c, \uad11\uace0 \uc218\uc775\uc744 \uadf9\ub300\ud654\ud558\uae30 \uc704\ud55c \uc2dc\uc2a4\ud15c, \uadf8\ub9ac\uace0 \uad6c\ub9e4 \uacbd\ud5d8\uc744 \uac1c\uc120\ud558\uae30 \uc704\ud55c \uc694\uc18c\ub97c \uac01\uac01 \ubd84\ub9ac\ub41c \uc0c1\ud0dc\ub85c \uc6b4\uc601<\/strong>\ud574\uc654\uc2b5\ub2c8\ub2e4. \uc774\ub7f0 \uc0ac\uc77c\ub85c(silo) \uad6c\uc870\uc5d0\uc11c\ub294 \ub2e8\uae30\uc801\uc778 \uc131\uacfc\ub97c \ucc3d\ucd9c\ud560 \uc218 \uc788\uc9c0\ub9cc \uad11\uace0\uac00 \uc2e4\uc81c\ub85c \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc5b4\ub5a4 \uac00\uce58\ub97c \ub0a8\uae30\ub294\uc9c0, \uadf8\ub9ac\uace0 \uadf8 \ud6a8\uacfc\uac00 \uc5bc\ub9c8\ub098 \uc9c0\uc18d\ub418\ub294\uc9c0\ub97c \ud310\ub2e8\ud558\uae30\ub294 \uc5b4\ub835<\/strong>\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc774 \uad6c\uc870\ub294 \uc774\uc81c \ubc14\ub00c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \ubcf4\ub2e4 \uc9c0\ub2a5\uc801\uc774\uace0 \ud3ec\uad04\uc801\uc778 \ucd5c\uc801\ud654\ub97c \ud1b5\ud574 \ud310\ub9e4, \ubbf8\ub514\uc5b4, \uadf8\ub9ac\uace0 \uace0\uac1d \uacbd\ud5d8\uc774\ub77c\ub294 \uc138 \uac00\uc9c0 \ubaa9\ud45c\ub97c \ud558\ub098\uc758 \ubc29\ud5a5\uc73c\ub85c \uc804\ud658\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

    \ud06c\ub9ac\ud14c\uc624\ub294 \ub9ac\ud14c\uc77c\ub7ec\uac00 \uc774\ub7ec\ud55c \ubcc0\ud654\ub97c \uc2e4\ud604\ud558\uace0 \ubbf8\ub798\ub97c \ud5a5\ud574 \ub098\uc544\uac08 \uc218 \uc788\ub3c4\ub85d \ub2e4\uc74c\uacfc \uac19\uc740 \ubc29\ud5a5\uc758 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub97c \uac1c\ubc1c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

      \n
    • \ud398\uc774\uc9c0 \ub808\uc774\uc544\uc6c3\uc758 \ucd5c\uc801\ud654 :<\/strong> \ud310\ub9e4 \ubaa9\ud45c, \uad11\uace0 \ub9e4\ucd9c, \uace0\uac1d \ub9cc\uc871\ub3c4 \uac04\uc758 \uade0\ud615\uc744 \uace0\ub824\ud558\uc5ec \ud398\uc774\uc9c0 \uad6c\uc131\uc744 \uc870\uc815\ud569\ub2c8\ub2e4<\/li>\n
    • \uace0\uac1d \uc911\uc2ec\uc758 \uac1c\uc778\ud654 \uacbd\ud5d8 \uc9c0\uc6d0 :<\/strong> \uac01 \uc18c\ube44\uc790\uc758 \ub9e5\ub77d\uacfc \ud589\ub3d9\uc5d0 \ub9de\ucd98 \uac1c\uc778\ud654\ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4<\/li>\n
    • \uc804\uccb4 \uad6c\ub9e4 \uc5ec\uc815\uc5d0 \ub300\ud55c \uac00\uc2dc\uc131\uacfc \ud1b5\uc81c :<\/strong> \u2018\ube14\ub799\ubc15\uc2a4\u2019\uc640 \uac19\uc740 \uc54c\uace0\ub9ac\uc998\uc5d0 \uc758\uc874\ud558\uc9c0 \uc54a\uace0, \ub9ac\ud14c\uc77c\ub7ec\uac00 \uad6c\ub9e4 \uacbd\ud5d8 \uc804\ubc18\uc5d0 \ub300\ud55c \uac00\uc2dc\uc131\uacfc \ud1b5\uc81c\uad8c\uc744 \uc720\uc9c0\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n

      \uc774\ub7ec\ud55c \uc811\uadfc \ubc29\uc2dd\uc740 \ub9ac\ud14c\uc77c\ub7ec\uac00 \ub2e8\uae30\uc801\uc778 \uad11\uace0 \uc218\uc775 \uc99d\ub300\ub97c \ub118\uc5b4, \uc0dd\ud0dc\uacc4 \uc804\ubc18\uc758 \uc9c0\uc18d \uac00\ub2a5\ud55c \uc131\uc7a5\uc73c\ub85c \ub098\uc544\uac00\ub3c4\ub85d \ub3d5\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc \uace0\uac1d\uc758 \uc7ac\ubc29\ubb38\uc744 \uc774\ub04c\uace0, \uc7a5\uae30\uc801\uc73c\ub85c\ub294 \uc218\uc775\uc131\uacfc \ube44\uc988\ub2c8\uc2a4 \uac00\uce58\ub97c \ud568\uaed8 \uac15\ud654\ud560 \uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

      \uc5d0\uc774\uc804\ud2f1 AI\ub294 \ucee4\uba38\uc2a4\uc640 \uad11\uace0 \uacbd\ud5d8\uc744 \uc0c8\ub86d\uac8c \uc815\uc758\ud560 \uac83\uc785\ub2c8\ub2e4<\/strong><\/h2>\n

      2023\ub144\uc774 \uc0dd\uc131\ud615 AI\uac00 \ub300\uc911\ud654\ub41c \ud574\uc600\ub2e4\uba74, 2026\ub144\uc740 AI\uac00 \ucee4\uba38\uc2a4\ub97c \ud55c \ub2e8\uacc4 \ub04c\uc5b4\uc62c\ub9ac\ub294 \uc804\ud658\uc810\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4<\/strong>. \uc18c\ube44\uc790\ub4e4\uc774 AI \uc5b4\uc2dc\uc2a4\ud134\ud2b8\uc640 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ub300\ud654\ud558\ub294 \uacbd\ud5d8\uc5d0 \uc775\uc219\ud574\uc9c8\uc218\ub85d<\/strong>, \ub9ac\ud14c\uc77c \uc0ac\uc774\ud2b8\uc5d0\uc11c\ub3c4 \uc774\uc640 \uc720\uc0ac\ud55c \ub300\ud654\ud615\u00b7\uc9c0\ub2a5\ud615 \uad6c\ub9e4 \uacbd\ud5d8\uc744 \uae30\ub300<\/strong>\ud558\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

      \uc774\ub7ec\ud55c \ubcc0\ud654 \uc18d\uc5d0\uc11c \ub9ac\ud14c\uc77c\ub7ec\uac00 \uacbd\uc7c1\ub825\uc744 \uc720\uc9c0\ud558\ub824\uba74, \uae30\uc874\uc758 \ud0a4\uc6cc\ub4dc \uc785\ub825 \uc911\uc2ec \uc774\ucee4\uba38\uc2a4\uc5d0\uc11c \ubc97\uc5b4\ub098\uc57c \ud569\ub2c8\ub2e4. \uac80\uc0c9\ucc3d\uc5d0 \ud0a4\uc6cc\ub4dc\ub97c \uc785\ub825\ud558\ub294 \ub300\uc2e0, \uc9c8\ubb38\ud558\uace0 \ub300\ud654\ud558\uba70 \uc81c\ud488\uc744 \ubc1c\uacac\ud558\ub294 \uc0c8\ub85c\uc6b4 \uc5d0\uc774\uc804\ud2f1 AI \uc2dc\ub300\uc758 \uad6c\ub9e4 \uacbd\ud5d8\uc744 \ub2e4\uc2dc \uc124\uacc4<\/strong>\ud574\uc57c \ud569\ub2c8\ub2e4. \ub2e4\ub9cc \uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \uad11\uace0 \uc5c6\uc774\ub294 \uc644\uc131\ub420 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4.<\/strong><\/p>\n

      \ucee4\uba38\uc2a4 \uacbd\ud5d8\uc774 \uc9c4\ud654\ud558\uba74, \uad11\uace0 \uacbd\ud5d8\ub3c4 \ud568\uaed8 \uc9c4\ud654\ud574\uc57c \ud569\ub2c8\ub2e4. \ub9ac\ud14c\uc77c\ub7ec\ub294 \uc774\ub7ec\ud55c \ub300\ud654\ud615 \uc0c1\ud638\uc791\uc6a9 \uc18d\uc5d0\uc11c \uad11\uace0\uac00 \uc5b4\ub5bb\uac8c \uc790\uc5f0\uc2a4\ub7fd\uac8c \ub179\uc544\ub4e4 \uc218 \uc788\uc744\uc9c0<\/strong>, \uadf8\ub9ac\uace0 \uad11\uace0\uac00 \ub2e8\uc21c\ud55c \uc9c8\ubb38\uc774 \uc544\ub2c8\ub77c \uac1c\ubcc4 \uc0ac\uc6a9\uc790\uc640 \uc5b4\ub5bb\uac8c \ub192\uc740 \uad00\ub828\uc131\uc744 \uc720\uc9c0\ud560 \uc218 \uc788\uc744\uc9c0\ub97c \uace0\ubbfc<\/strong>\ud574\uc57c \ud569\ub2c8\ub2e4. \uad11\uace0\uc8fc \uc5ed\uc2dc \uc774 \uc0c8\ub85c\uc6b4 \ud658\uacbd\uc744 \uc774\ud574\ud558\uace0 \ucc38\uc5ec\ud558\uae30 \uc704\ud574 \uae30\uc874\uacfc\ub294 \ub2e4\ub978 \ud234\uacfc \uc811\uadfc \ubc29\uc2dd\uc744 \ud544\uc694\ud574\uc9c8 \uac83\uc785\ub2c8\ub2e4. \ud0a4\uc6cc\ub4dc \uae30\ubc18\uc758 \uc785\ucc30, \ud0c0\uac9f\ud305, \ucd5c\uc801\ud654, \uce21\uc815 \ubc29\uc2dd\uc740 \uc644\uc804\ud788 \uc0ac\ub77c\uc9c0\uc9c0\ub294 \uc54a\ub354\ub77c\ub3c4, \ubd84\uba85\ud788 \uc9c4\ud654\ud574\uc57c\ub9cc \ud569\ub2c8\ub2e4.<\/p>\n

      \ud604\uc7ac \ub300\ubd80\ubd84\uc758 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uad11\uace0\ub294 \ud0a4\uc6cc\ub4dc\uc640 \uc0c1\ud488 \uc785\ucc30\uc744 \uae30\ubc18\uc73c\ub85c \uc6b4\uc601\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc18c\ube44\uc790\uac00 \ub354 \uc774\uc0c1 \u201c\uc6d0\ub8f8 \uc778\ud14c\ub9ac\uc5b4 \uc18c\ud488\u201d\uc774\ub77c\uace0 \uac80\uc0c9\ud558\ub294 \ub300\uc2e0, \u201c\uc624\ud508\ud615 \uc6d0\ub8f8\uc5d0\uc11c \uc7ac\ud0dd \uadfc\ubb34 \ud658\uacbd\uc744 \uad6c\uc131\ud558\ub824\uace0 \ud569\ub2c8\ub2e4. \uacf5\uac04\uc774 \ubd84\ub9ac\ub418\uba74 \uc88b\uc744 \uac83 \uac19\uace0, \ud3c9\uc18c \ubbf8\ub2c8\uba40\ud55c \uc2a4\ud0c0\uc77c\uc774 \ucd94\uad6c\ubbf8\uc785\ub2c8\ub2e4”<\/em> \ub77c\uace0 \uc9c8\ubb38\ud55c\ub2e4\uba74 \uc0c1\ud669\uc740 \uc644\uc804\ud788 \ub2ec\ub77c\uc9d1\ub2c8\ub2e4.\u00a0 \uc774\ub7ec\ud55c \ub300\ud654\ud615\u00b7\ub9e5\ub77d \uae30\ubc18\uc758 \uc9c8\ubb38\uc740 \ud0a4\uc6cc\ub4dc\uc758 \ud55c\uacc4\ub97c \ub118\uc5b4 \ud6e8\uc52c \ub113\uc740 \uac00\ub2a5\uc131<\/strong>\uc744 \ub9cc\ub4e4\uc5b4\ub0c5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\ub294 \uc5b4\ub514\uc5d0\uc11c, \uc5b4\ub5bb\uac8c \ub178\ucd9c\ub418\uc5b4\uc57c \ud558\ub294\uc9c0, \uadf8\ub9ac\uace0 \uc5b4\ub5bb\uac8c \uc758\ubbf8 \uc788\ub294 \ucd94\ucc9c\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub294\uc9c0, \ub098\uc544\uac00 \uc774 \ubaa8\ub4e0 \uac83\uc744 \uc5b4\ub5bb\uac8c \ub300\uaddc\ubaa8\ub85c \uc6b4\uc601\ud560 \uc218 \uc788\ub294\uc9c0\uc5d0 \ub300\ud55c \uc0c8\ub85c\uc6b4 \ud574\ub2f5\uc744 \ucc3e\uc544\uc57c \ud569\ub2c8\ub2e4.<\/strong><\/p>\n

      \uc774\ub7ec\ud55c \ud658\uacbd\uc5d0\uc11c \uc758\ubbf8 \uc788\ub294 \uc0c1\ud488 \ucd94\ucc9c\uc744 \uc81c\uacf5\ud558\ub824\uba74 \ub2e4\uc591\ud55c \ub370\uc774\ud130 \uacc4\uce35(layer)\uc774 \ud558\ub098\ub85c \uc5f0\uacb0<\/strong>\ub3fc\uc57c \ud569\ub2c8\ub2e4. \uace0\uac1d\uc758 \ud604\uc7ac\uc640 \uacfc\uac70 \uc9c8\ubb38, \uc2dc\uc2a4\ud15c\uc5d0 \uacf5\uc720\ud55c \uc815\ubcf4, \uad6c\ub9e4 \uc774\ub825, \ud0d0\uc0c9 \ud589\ub3d9<\/strong>\uae4c\uc9c0 \ubaa8\ub4e0 \ub9e5\ub77d\uc774 \uc885\ud569\uc801\uc73c\ub85c \ubc18\uc601\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc7ac\ud0dd\uadfc\ubb34\ub97c \uc704\ud55c \uc624\ud508\ud615 \uc6d0\ub8f8 \uc18c\ud488\uc744 \ucc3e\ub294 \uace0\uac1d\uc5d0\uac8c \uc804\ud600 \uc5b4\uc6b8\ub9ac\uc9c0 \uc54a\ub294 \uc81c\ud488\uc744 \uc81c\uc548\ud558\ub294 \uacbd\ud5d8\uc740 \ub354 \uc774\uc0c1 \uc5c6\uc5b4\uc57c \ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n

      \uadf8 \ub2e4\uc74c\uc73c\ub85c \uc911\uc694\ud55c \uac83\uc740 \u2018\uc6b0\uc120\uc21c\uc704\u2019<\/strong>\uc785\ub2c8\ub2e4. \ub9ac\ud14c\uc77c\ub7ec\ub294 \uace0\uac1d\uc5d0\uac8c \uac00\uc7a5 \uc801\ud569\ud55c \uc0c1\ud488<\/strong>\uc778 \ub3d9\uc2dc\uc5d0, \ub9c8\uc9c4\u00b7\uc7ac\uace0\u00b7\uad11\uace0 \uc218\uc775 \uce21\uba74\uc5d0\uc11c\ub3c4 \ube44\uc988\ub2c8\uc2a4 \uac00\uce58\uac00 \ub192\uc740 \uc0c1\ud488<\/strong>\uc774 \ubb34\uc5c7\uc778\uc9c0 \uace0\ub824\ud574 \uc5b4\ub5a4 \uc0c1\ud488\uc744 \uc6b0\uc120\uc801\uc73c\ub85c \uc81c\uc548\ud560\uc9c0 \uacb0\uc815<\/strong>\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ucc98\ub7fc \ubb34\uc5c7\uc744 \uc6b0\uc120\uc73c\ub85c \ud560\uc9c0\uc5d0 \ub300\ud55c \uace0\ubbfc\uacfc \uc120\ud0dd\uc740 \ud544\uc694\ud558\uaca0\uc9c0\ub9cc, \uc774\ub97c \uad00\ub9ac\ud558\ub294 \ubc29\uc2dd\uc740 \uc9c0\uae08\uacfc\ub294 \uc644\uc804\ud788 \ub2ec\ub77c\uc9c8 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

      \ud06c\ub9ac\ud14c\uc624\uc758 \ubaa9\ud45c\ub294 \ud30c\ud2b8\ub108\uac00 \uc774\ub7ec\ud55c \ubcc0\ud654\ub97c \uc120\uc81c\uc801\uc73c\ub85c \uc218\uc6a9\ud558\uace0, AI\ub97c \uc774\ucee4\uba38\uc2a4\uc758 \uacbd\uc7c1\uc790\uac00 \uc544\ub2cc \uc2e4\uc9c8\uc801\uc778 \uc870\ub825\uc790\ub85c \ud65c\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574 \ud06c\ub9ac\ud14c\uc624\ub294 \uc1fc\ud551 \uc5b4\uc2dc\uc2a4\ud134\ud2b8\uc640 \ub300\ud654\ud615 \uad11\uace0\uc5d0 \ub300\ud55c \uc5f0\uad6c \uac1c\ubc1c\uc5d0 \uc801\uadf9\uc801\uc73c\ub85c \ud22c\uc790\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. AI \uae30\ubc18 \uc0c1\ud488 \ubc1c\uacac\uc744 \uc2e4\ud5d8\ud558\uace0 \uc0c8\ub85c\uc6b4 \uad11\uace0 \uacbd\ud5d8\uc744 \ud14c\uc2a4\ud2b8\ud558\ub294 \uac83\uc744 \uc6b0\uc120\uc21c\uc704\ub85c \ub450\ub294 \uae30\uc5c5\uc774, \uc5d0\uc774\uc804\ud2f1 AI \uc2dc\ub300\uc758 \ub9ac\ub354\uac00 \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

      \ud06c\ub9ac\ud14c\uc624\uac00 \ub9cc\ub4e4\uc5b4 \ub098\uc544\uac00\ub294 \uc0c8\ub85c\uc6b4 \uac00\ub2a5\uc131<\/strong><\/h2>\n

      \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc758 \uc0c8\ub85c\uc6b4 \ucc55\ud130\uc5d0\uc11c \uc131\uacf5\uc744 \uc88c\uc6b0\ud558\ub294 \ud575\uc2ec\uc740 \uc720\uc5f0\uc131\uc785\ub2c8\ub2e4. \ubcc0\ud654\ub97c \ubc1b\uc544\ub4e4\uc774\uace0, \uac1c\ubc29\ub41c \ud0dc\ub3c4\ub85c \uc0c8\ub85c\uc6b4 \uac00\ub2a5\uc131\uc744 \uc124\uacc4\ud558\ub294 \uac83. \uadf8\ub9ac\uace0 \ub354 \uc2a4\ub9c8\ud2b8\ud55c \uc5f0\uacb0\uc744 \ud1b5\ud574 \ucc38\uc5ec\ud558\ub294 \ubaa8\ub4e0 \uc774\ub4e4\uc5d0\uac8c \ub354 \ud070 \uac00\uce58\ub97c \ub9cc\ub4e4\uc5b4\ub0b4\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.\u00a0 \ud06c\ub9ac\ud14c\uc624\ub294 \ube0c\ub79c\ub4dc, \ub300\ud589\uc0ac, \ub9ac\ud14c\uc77c\ub7ec\uac00 \uc774 \ube60\ub974\uac8c \uc9c4\ud654\ud558\ub294 \ud658\uacbd\uc744 \ud568\uaed8 \ud5e4\uccd0 \ub098\uac08 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 \ub370 \uc9d1\uc911\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc6b0\ub9ac\uac00 \uc9c0\ud5a5\ud558\ub294 \ubaa9\ud45c\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n

        \n
      • \ud30c\ud2b8\ub108\uc2ed\uc774\ub098 \uce21\uc815(measurement)\uc758 \uc790\uc728\uc131\uc744 \ud574\uce58\uc9c0 \uc54a\uc73c\uba74\uc11c \ub9ac\ud14c\uc77c\ub7ec \uac04 \uc6b4\uc601 \ud6a8\uc728\uc131 \uac15\ud654<\/strong><\/li>\n
      • \ud22c\uba85\ud55c \uc81c\uc5b4\ub97c \uae30\ubc18\uc73c\ub85c \uad11\uace0, \ud310\ub9e4, \uace0\uac1d \uacbd\ud5d8 \uac04\uc758 \uade0\ud615 \uad6c\ucd95<\/strong><\/li>\n
      • \ub300\ud654\ud615\u00b7AI \uae30\ubc18 \uad6c\ub9e4 \ud658\uacbd\uc5d0 \ub9de\ucd98 \uc0c8\ub85c\uc6b4 \uad11\uace0 \uacbd\ud5d8 \uc81c\uacf5<\/strong><\/li>\n<\/ul>\n

        \uad81\uadf9\uc801\uc73c\ub85c \ud06c\ub9ac\ud14c\uc624\uac00 \uadf8\ub9ac\ub294 \ubbf8\ub798\uc640 \ube44\uc804\uc740 \uace0\uac1d\uc774 \u2018\ubc1c\uacac\u2019 \uc790\uccb4\uc5d0\uc11c \uc990\uac70\uc6c0\uc744 \ub290\ub07c\uace0, \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uac00 \ubc29\ud574 \uc694\uc18c\uac00 \uc544\ub2cc \uad6c\ub9e4 \uacbd\ud5d8\uc758 \uc77c\ubd80\ub85c \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc790\ub9ac \uc7a1\ub294 \uc138\uc0c1\uc785\ub2c8\ub2e4. \uc774\ub294 \uc18c\ube44\uc790\uac00 \ub354 \uc27d\uac8c \ud544\uc694\ud55c \uac83\uc744 \ucc3e\uace0, \ube0c\ub79c\ub4dc\uc640 \ub9ac\ud14c\uc77c\ub7ec\uac00 \ub354 \uc758\ubbf8 \uc788\ub294 \ud611\uc5c5\uc744 \ud1b5\ud574 \ud568\uaed8 \uc131\uc7a5\ud560 \uc218 \uc788\ub2e4\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 \uc2e0\ub150\uc744 \uadf8\ub300\ub85c \ubc18\uc601\ud569\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"

        \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub294 \uc9c0\uae08, \uc0c8\ub85c\uc6b4 \uc804\ud658\uc810\uc5d0 \uc11c \uc788\uc2b5\ub2c8\ub2e4. AI \uae30\uc220\uc758 \ubc1c\uc804, \ubcc0\ud654\ud558\ub294 \uc18c\ube44\uc790\uc758 \uae30\ub300 \uadf8\ub9ac\uace0 \ube0c\ub79c\ub4dc\uac00 \ucd94\uac00\uc801\uc778 \ub9e4\ucd9c \uc131\uc7a5\uc744 \ub9cc\ub4e4\uc5b4\ub0b4\uc57c \ud55c\ub2e4\ub294 \ud604\uc2e4\uc774 \ub9de\ubb3c\ub9ac\uba70 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub294 \ubd84\uba85\ud55c \uc804\ud658\uae30\ub97c \ub9de\uc774\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucc28\uc138\ub300 \uc131\uc7a5\uc758 \ubb3c\uacb0\uc740 \ube0c\ub79c\ub4dc\uc640 \ub9ac\ud14c\uc77c\ub7ec, \uadf8\ub9ac\uace0 \uae30\uc220\uc744 \uc720\uae30\uc801\uc73c\ub85c \uc5f0\uacb0\ud574 \ubcf5\uc7a1\ud588\ub358 \uad6c\uc870\ub97c \ub2e8\uc21c\ud654\ud558\ub294 \ub370\uc11c \uc2dc\uc791\ub429\ub2c8\ub2e4. \ub354 \ub098\uc544\uac00 AI\uac00 \uad6c\ub9e4 \uc5ec\uc815 \uc804\ubc18\uc744 \uc7ac\uc815\uc758\ud558\uba74\uc11c, \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uac00 \uc791\ub3d9\ud558\ub294 \ubc29\uc2dd \uc790\uccb4\ub97c \uadfc\ubcf8\uc801\uc73c\ub85c […]<\/p>\n","protected":false},"author":188,"featured_media":22447,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[680],"coauthors":[685],"class_list":{"0":"post-22357","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-retail-media","8":"criteo-business-retail-media","9":"criteo-technology-ai-engine","10":"criteo-topic-ai-innovation","11":"criteo-topic-ad-tech"},"acf":{"add_faq":false,"hide_post_from_listing":false,"remove_from_internal_search":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"\n3\uac00\uc9c0 \ud575\uc2ec \ubcc0\ud654\ub85c \uc0b4\ud3b4\ubcf8 2026 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uc804\ub9dd | KR - Criteo<\/title>\n<meta name=\"description\" content=\"2026\ub144 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub294 \uc5b4\ub5bb\uac8c \ubcc0\ud654\ud560\uae4c\uc694? \uc170\ub9ac \uc2a4\ubbf8\uc2a4(Sherry Smith), \ud06c\ub9ac\ud14c\uc624 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ucd1d\uad04\uc774 \ubd84\uc11d\ud55c 3\uac00\uc9c0 \ud575\uc2ec \ubcc0\ud654\ub97c \ud1b5\ud574 \uc804\ub7b5\uc801 \uc778\uc0ac\uc774\ud2b8\ub97c \ud655\uc778\ud574 \ubcf4\uc138\uc694.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/whats-next-for-retail-media-a-2026-outlook\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3\uac00\uc9c0 \ud575\uc2ec \ubcc0\ud654\ub85c \uc0b4\ud3b4\ubcf8 2026 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uc804\ub9dd | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"2026\ub144 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub294 \uc5b4\ub5bb\uac8c \ubcc0\ud654\ud560\uae4c\uc694? \uc170\ub9ac \uc2a4\ubbf8\uc2a4(Sherry Smith), \ud06c\ub9ac\ud14c\uc624 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ucd1d\uad04\uc774 \ubd84\uc11d\ud55c 3\uac00\uc9c0 \ud575\uc2ec \ubcc0\ud654\ub97c \ud1b5\ud574 \uc804\ub7b5\uc801 \uc778\uc0ac\uc774\ud2b8\ub97c \ud655\uc778\ud574 \ubcf4\uc138\uc694.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/kr\/blog\/whats-next-for-retail-media-a-2026-outlook\/\" \/>\n<meta property=\"og:site_name\" content=\"KR - Criteo\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-12T13:57:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-13T07:24:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/11\/\ud06c\ub9ac\ud14c\uc624_3\uac00\uc9c0-\ud575\uc2ec-\ubcc0\ud654\ub85c-\uc0b4\ud3b4\ubcf8-2026-\ub9ac\ud14c\uc77c-\ubbf8\ub514\uc5b4-\uc804\ub9dd.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1538\" \/>\n\t<meta property=\"og:image:height\" content=\"822\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sherry Smith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sherry Smith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t \"@context\": \"https:\/\/schema.org\",\n\t \"@graph\": [\n\t {\n\t \"@type\": [\n\t \"Article\",\n\t \"BlogPosting\"\n\t ],\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/whats-next-for-retail-media-a-2026-outlook\/#article\",\n\t \"isPartOf\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/whats-next-for-retail-media-a-2026-outlook\/\"\n\t },\n\t \"author\": {\n\t \"name\": \"Sherry Smith\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/c8ec34fa2b297a8b647e86cc69aaf241\"\n\t },\n\t \"headline\": \"3\uac00\uc9c0 \ud575\uc2ec \ubcc0\ud654\ub85c \uc0b4\ud3b4\ubcf8 2026 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uc804\ub9dd\",\n\t \"datePublished\": \"2025-11-12T13:57:58+00:00\",\n\t \"dateModified\": \"2026-01-13T07:24:57+00:00\",\n\t \"mainEntityOfPage\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/whats-next-for-retail-media-a-2026-outlook\/\"\n\t },\n\t \"wordCount\": 19,\n\t \"publisher\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#organization\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/whats-next-for-retail-media-a-2026-outlook\/#primaryimage\"\n\t },\n\t \"thumbnailUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/11\/\ud06c\ub9ac\ud14c\uc624_3\uac00\uc9c0-\ud575\uc2ec-\ubcc0\ud654\ub85c-\uc0b4\ud3b4\ubcf8-2026-\ub9ac\ud14c\uc77c-\ubbf8\ub514\uc5b4-\uc804\ub9dd.png\",\n\t \"articleSection\": [\n\t \"retail-media\"\n\t ],\n\t \"inLanguage\": \"ko-KR\"\n\t },\n\t {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ko-KR\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/whats-next-for-retail-media-a-2026-outlook\/#primaryimage\",\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/11\/\ud06c\ub9ac\ud14c\uc624_3\uac00\uc9c0-\ud575\uc2ec-\ubcc0\ud654\ub85c-\uc0b4\ud3b4\ubcf8-2026-\ub9ac\ud14c\uc77c-\ubbf8\ub514\uc5b4-\uc804\ub9dd.png\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/11\/\ud06c\ub9ac\ud14c\uc624_3\uac00\uc9c0-\ud575\uc2ec-\ubcc0\ud654\ub85c-\uc0b4\ud3b4\ubcf8-2026-\ub9ac\ud14c\uc77c-\ubbf8\ub514\uc5b4-\uc804\ub9dd.png\",\n\t \"width\": 1538,\n\t \"height\": 822\n\t },\n\t {\n\t \"@type\": \"BreadcrumbList\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/whats-next-for-retail-media-a-2026-outlook\/#breadcrumb\",\n\t \"itemListElement\": [\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 1,\n\t \"name\": \"Home\",\n\t \"item\": \"https:\/\/www.criteo.com\/kr\/\"\n\t },\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 2,\n\t \"name\": \"3\uac00\uc9c0 \ud575\uc2ec \ubcc0\ud654\ub85c \uc0b4\ud3b4\ubcf8 2026 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uc804\ub9dd\"\n\t }\n\t ]\n\t },\n\t {\n\t \"@type\": \"Organization\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#organization\",\n\t \"name\": \"Criteo\",\n\t \"alternateName\": \"Criteo corp\",\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/\",\n\t \"logo\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ko-KR\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/\",\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg\",\n\t \"width\": 118,\n\t \"height\": 24,\n\t \"caption\": \"Criteo\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/\"\n\t }\n\t },\n\t {\n\t \"@type\": \"Person\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/c8ec34fa2b297a8b647e86cc69aaf241\",\n\t \"name\": \"Sherry Smith\",\n\t \"image\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ko-KR\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/image\/d76bb9d2f6499a8fa3e65250754f0881\",\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/08\/Sherry-Smith-96x96.jpg\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/08\/Sherry-Smith-96x96.jpg\",\n\t \"caption\": \"Sherry Smith\"\n\t },\n\t \"description\": \"Sherry Smith is President of Retail Media at Criteo, leading the company\u2019s global retail media strategy and AI-driven monetization solutions. With over 20 years of experience, she has partnered with major retailers and brands to unlock the power of first-party data and drive measurable growth.\",\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/blog\/author\/sherrysmith\/\"\n\t }\n\t ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"3\uac00\uc9c0 \ud575\uc2ec \ubcc0\ud654\ub85c \uc0b4\ud3b4\ubcf8 2026 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uc804\ub9dd | KR - Criteo","description":"2026\ub144 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub294 \uc5b4\ub5bb\uac8c \ubcc0\ud654\ud560\uae4c\uc694? \uc170\ub9ac \uc2a4\ubbf8\uc2a4(Sherry Smith), \ud06c\ub9ac\ud14c\uc624 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ucd1d\uad04\uc774 \ubd84\uc11d\ud55c 3\uac00\uc9c0 \ud575\uc2ec \ubcc0\ud654\ub97c \ud1b5\ud574 \uc804\ub7b5\uc801 \uc778\uc0ac\uc774\ud2b8\ub97c \ud655\uc778\ud574 \ubcf4\uc138\uc694.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/kr\/blog\/whats-next-for-retail-media-a-2026-outlook\/","og_locale":"ko_KR","og_type":"article","og_title":"3\uac00\uc9c0 \ud575\uc2ec \ubcc0\ud654\ub85c \uc0b4\ud3b4\ubcf8 2026 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uc804\ub9dd | KR - Criteo","og_description":"2026\ub144 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub294 \uc5b4\ub5bb\uac8c \ubcc0\ud654\ud560\uae4c\uc694? \uc170\ub9ac \uc2a4\ubbf8\uc2a4(Sherry Smith), \ud06c\ub9ac\ud14c\uc624 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ucd1d\uad04\uc774 \ubd84\uc11d\ud55c 3\uac00\uc9c0 \ud575\uc2ec \ubcc0\ud654\ub97c \ud1b5\ud574 \uc804\ub7b5\uc801 \uc778\uc0ac\uc774\ud2b8\ub97c \ud655\uc778\ud574 \ubcf4\uc138\uc694.","og_url":"https:\/\/www.criteo.com\/kr\/blog\/whats-next-for-retail-media-a-2026-outlook\/","og_site_name":"KR - Criteo","article_published_time":"2025-11-12T13:57:58+00:00","article_modified_time":"2026-01-13T07:24:57+00:00","og_image":[{"width":1538,"height":822,"url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/11\/\ud06c\ub9ac\ud14c\uc624_3\uac00\uc9c0-\ud575\uc2ec-\ubcc0\ud654\ub85c-\uc0b4\ud3b4\ubcf8-2026-\ub9ac\ud14c\uc77c-\ubbf8\ub514\uc5b4-\uc804\ub9dd.png","type":"image\/png"}],"author":"Sherry Smith","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sherry Smith","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/kr\/blog\/whats-next-for-retail-media-a-2026-outlook\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/whats-next-for-retail-media-a-2026-outlook\/"},"author":{"name":"Sherry Smith","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/c8ec34fa2b297a8b647e86cc69aaf241"},"headline":"3\uac00\uc9c0 \ud575\uc2ec \ubcc0\ud654\ub85c \uc0b4\ud3b4\ubcf8 2026 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uc804\ub9dd","datePublished":"2025-11-12T13:57:58+00:00","dateModified":"2026-01-13T07:24:57+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/whats-next-for-retail-media-a-2026-outlook\/"},"wordCount":19,"publisher":{"@id":"https:\/\/www.criteo.com\/kr\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/whats-next-for-retail-media-a-2026-outlook\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/11\/\ud06c\ub9ac\ud14c\uc624_3\uac00\uc9c0-\ud575\uc2ec-\ubcc0\ud654\ub85c-\uc0b4\ud3b4\ubcf8-2026-\ub9ac\ud14c\uc77c-\ubbf8\ub514\uc5b4-\uc804\ub9dd.png","articleSection":["retail-media"],"inLanguage":"ko-KR"},{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/blog\/whats-next-for-retail-media-a-2026-outlook\/#primaryimage","url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/11\/\ud06c\ub9ac\ud14c\uc624_3\uac00\uc9c0-\ud575\uc2ec-\ubcc0\ud654\ub85c-\uc0b4\ud3b4\ubcf8-2026-\ub9ac\ud14c\uc77c-\ubbf8\ub514\uc5b4-\uc804\ub9dd.png","contentUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/11\/\ud06c\ub9ac\ud14c\uc624_3\uac00\uc9c0-\ud575\uc2ec-\ubcc0\ud654\ub85c-\uc0b4\ud3b4\ubcf8-2026-\ub9ac\ud14c\uc77c-\ubbf8\ub514\uc5b4-\uc804\ub9dd.png","width":1538,"height":822},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/kr\/blog\/whats-next-for-retail-media-a-2026-outlook\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/kr\/"},{"@type":"ListItem","position":2,"name":"3\uac00\uc9c0 \ud575\uc2ec \ubcc0\ud654\ub85c \uc0b4\ud3b4\ubcf8 2026 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uc804\ub9dd"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/kr\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/kr\/","logo":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/c8ec34fa2b297a8b647e86cc69aaf241","name":"Sherry Smith","image":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/image\/d76bb9d2f6499a8fa3e65250754f0881","url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/08\/Sherry-Smith-96x96.jpg","contentUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/08\/Sherry-Smith-96x96.jpg","caption":"Sherry Smith"},"description":"Sherry Smith is President of Retail Media at Criteo, leading the company\u2019s global retail media strategy and AI-driven monetization solutions. With over 20 years of experience, she has partnered with major retailers and brands to unlock the power of first-party data and drive measurable growth.","url":"https:\/\/www.criteo.com\/kr\/blog\/author\/sherrysmith\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/22357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/users\/188"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/comments?post=22357"}],"version-history":[{"count":6,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/22357\/revisions"}],"predecessor-version":[{"id":22370,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/22357\/revisions\/22370"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/media\/22447"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/media?parent=22357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/categories?post=22357"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/coauthors?post=22357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}