{"id":22392,"date":"2025-12-08T10:57:35","date_gmt":"2025-12-08T15:57:35","guid":{"rendered":"https:\/\/www.criteo.com\/?p=416464"},"modified":"2026-01-13T14:52:51","modified_gmt":"2026-01-13T05:52:51","slug":"the-truth-about-ai-and-retargeting-more-isnt-smarter","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/the-truth-about-ai-and-retargeting-more-isnt-smarter\/","title":{"rendered":"AI\uc640 \ub9ac\ud0c0\uac9f\ud305 \uc804\ub7b5: \ub2e8\uc77c \ud50c\ub7ab\ud3fc vs \ub2e4\uc911 \ud50c\ub7ab\ud3fc \uc6b4\uc601"},"content":{"rendered":"<p>\uc624\ub298\ub0a0 \ub300\ubd80\ubd84\uc758 \uc560\ub4dc\ud14c\ud06c \uc5c5\uacc4\uc5d0\uc11c\ub294 \uac70\uc758 \ubaa8\ub4e0 \ud50c\ub7ab\ud3fc\uc774 \u201c\uc6b0\ub9ac AI\uac00 \ub354 \ub611\ub611\ud558\ub2e4\u201d\ub294 \uc774\uc57c\uae30\ub97c \ud569\ub2c8\ub2e4. \ub354 \uc815\uad50\ud55c \ucd5c\uc801\ud654, \ub354 \ube60\ub978 \ud559\uc2b5, \ub354 \uc815\ud655\ud55c \uc608\uce21\uc774 \uac00\ub2a5\ud558\ub2e4\ub294 \uc8fc\uc7a5\ub3c4 \ube60\uc9c0\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc54c\uace0\ub9ac\uc998\uc774 \ub118\uccd0\ub098\ub294 \ud658\uacbd \uc18d\uc5d0\uc11c, \ub9c8\ucf00\ud130\ub4e4\uc740 \uc131\uacfc\ub97c \ub9cc\ub4e4\uae30 \uc704\ud574 \uc790\ub3d9\ud654\ub41c \uc758\uc0ac\uacb0\uc815\uc5d0 \uc810\uc810 \ub354 \uc758\uc874\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ud750\ub984 \uc18d\uc5d0\uc11c \uc790\uc5f0\uc2a4\ub7fd\uac8c \ub5a0\uc624\ub978 \uac00\uc124\uc774 \uc788\ub294\ub370\uc694. AI \uae30\ubc18 \ub9ac\ud0c0\uac9f\ud305 \ud30c\ud2b8\ub108 \ud55c \uac1c\uac00 \ud6a8\uacfc\uc801\uc774\ub77c\uba74, \ub450 \uac1c\ub97c \ud568\uaed8 \uc4f0\uba74 \uc131\uacfc\ub294 \ub354 \uc88b\uc544\uc9c0\uc9c0 \uc54a\uc744\uae4c? \ub77c\ub294 \uc0dd\uac01\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc5ec\ub7ec \ud30c\ud2b8\ub108\ub97c \ub808\uc774\uc5b4\ub9c1\ud558\ub294 \uc804\ub7b5\uc740 \uc11c\ub85c \ub2e4\ub978 \uc54c\uace0\ub9ac\uc998\uc744 \uacb0\ud569\ud574 \ub3c4\ub2ec \ubc94\uc704\ub97c \ub113\ud788\uace0 \uc131\uacfc\ub97c \uadf9\ub300\ud654\ud560 \uc218 \uc788\ub294 \u2018\ud569\ub9ac\uc801\uc778 \uc120\ud0dd\u2019\ucc98\ub7fc \ubcf4\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc2e4\uc81c \ucea0\ud398\uc778 \ud658\uacbd\uc5d0\uc11c\ub294 \uc774\uc57c\uae30\uac00 \ub2e4\ub985\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub97c \ud655\uc778\ud558\uae30 \uc704\ud574 \uc9c1\uc811 \ud14c\uc2a4\ud2b8\ub97c \uc9c4\ud589\ud588\uace0, \uadf8 \uacb0\uacfc \uc5ec\ub7ec \ub9ac\ud0c0\uac9f\ud305 \ud30c\ud2b8\ub108\ub97c \ubcd1\ud589\ud574 \uc131\uacfc\ub97c \ub04c\uc5b4\uc62c\ub9ac\ub824\ub294 \ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c \ub2e4\uc2dc \ud55c \ubc88 \uc0dd\uac01\ud574\ubcfc \ud544\uc694\uac00 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n<h2><strong>\ub9ac\ud0c0\uac9f\ud305 \ud30c\ud2b8\ub108\ub97c \ucd94\uac00\ud558\uba74 \uc815\ub9d0 \uc131\uacfc\uac00 \ud5a5\uc0c1\ub420\uae4c\uc694?<\/strong><\/h2>\n<p>\ub450 \uac1c\uc758 \ub9ac\ud0c0\uac9f\ud305 \ud30c\ud2b8\ub108 \ubaa8\ub378\uc774 \ucc98\uc74c\uc5d0\ub294 \ub9e4\ub825\uc801\uc73c\ub85c \ubcf4\uc774\ub294 \uc774\uc720\ub294 \ubd84\uba85\ud569\ub2c8\ub2e4. \ud639\uc2dc <strong>\ub9ac\ud0c0\uac9f\ud305 \ud30c\ud2b8\ub108\ub97c \ub450 \uac1c\ub85c \ub298\ub9ac\uba74 \ub178\ucd9c\ub3c4 \ub298\uace0, \uc131\uacfc\ub3c4 \ud568\uaed8 \uc88b\uc544\uc9c0\uc9c0 \uc54a\uc744\uae4c<\/strong> \ud558\ub294 \uae30\ub300\uc778\ub370\uc694. \ud30c\ud2b8\ub108\uac00 \ub9ce\uc744\uc218\ub85d \uae30\ud68c\uac00 \ucee4\uc9c4\ub2e4\ub294 \ub17c\ub9ac\ub294 \uc5b8\ub73b \ubcf4\uba74 \ucda9\ubd84\ud788 \uc124\ub4dd\ub825 \uc788\uc5b4 \ubcf4\uc785\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 \uc774 \uac00\uc124\uc774 \uc2e4\uc81c\ub85c\ub3c4 \uc131\ub9bd\ud558\ub294\uc9c0 \ud655\uc778\ud558\uae30 \uc704\ud574,<strong> \ub300\ud615 \uad11\uace0\uc8fc\ub4e4\uc758 \uc2e4\uc81c \ucea0\ud398\uc778 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574, \ub450 \uac00\uc9c0 \uc2dc\ub098\ub9ac\uc624\ub85c \uad6c\uc131\ub41c \uc774\uc911 \ub9ac\ud0c0\uac9f\ud305 \ubaa8\ub378 \ud14c\uc2a4\ud2b8\ub97c \uc9c4\ud589<\/strong>\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uccab \ubc88\uc9f8 \uc2dc\ub098\ub9ac\uc624\ub294 <strong>\uc774\uc0c1\uc801\uc778 \uc870\uac74\uc744 \uc804\uc81c\ub85c \uc9c4\ud589<\/strong>\ud588\uc2b5\ub2c8\ub2e4. \uc624<strong>\ub514\uc5b8\uc2a4 \uc911\ubcf5\ub3c4 \uc5c6\uace0, \uacbd\ub9e4\uc5d0\uc11c\uc758 \uc785\ucc30 \uacbd\uc7c1\uc73c\ub85c \uc778\ud55c \ube44\uc6a9 \uc0c1\uc2b9\ub3c4 \uc5c6\uc73c\uba70, \uac01 \ud30c\ud2b8\ub108\uac00 \ub3c5\uc810\uc801\uc778 \uc778\ubca4\ud1a0\ub9ac\uc5d0 \uc811\uadfc\ud560 \uc218 \uc788\ub294 \ud658\uacbd<\/strong>\uc785\ub2c8\ub2e4. \uc774\ub860\uc801\uc73c\ub85c\ub294 \ud30c\ud2b8\ub108 \uac04 \uac04\uc12d \uc5c6\uc774 \ub3c4\ub2ec \ubc94\uc704\uac00 \ud655\uc7a5\ub418\uba70, <strong>\uc131\uacfc \uc5ed\uc2dc 15% \uc774\uc0c1 \uac1c\uc120\ub418\ub294 \uacb0\uacfc<\/strong>\uac00 \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud558\uc9c0\ub9cc \ubb38\uc81c\ub294 \uc5ec\uae30\uc5d0\uc11c \uc2dc\uc791\ub418\ub294\ub370\uc694. \uc9c0\uae08 \uc774 \uc2dc\ub098\ub9ac\uc624\ub294 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uacbd\ub9e4\uc640 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc774 \uc2e4\uc81c\ub85c \uc791\ub3d9\ud558\ub294 \ubc29\uc2dd\uc744 \uace0\ub824\ud558\uc9c0 \uc54a\uc740 \uac00\uc815\uc5d0 \ubd88\uacfc\ud569\ub2c8\ub2e4. \ud604\uc2e4\uc758 \ucea0\ud398\uc778 \ud658\uacbd\uc5d0\uc11c\ub294 \uc5ec\ub7ec \ub9ac\ud0c0\uac9f\ud305 \ud30c\ud2b8\ub108\uac00 \ub3d9\uc2dc\uc5d0 \uc791\ub3d9\ud560\uc218\ub85d \ube44\ud6a8\uc728\uc740 \ucee4\uc9c0\uace0, \uc131\uacfc \uce21\uc815 \ub610\ud55c \uc810\uc810 \uc65c\uace1\ub418\uae30 \uc27d\uc2b5\ub2c8\ub2e4.<\/p>\n<h2><strong>\ub9ac\ud0c0\uac9f\ud305 \ud30c\ud2b8\ub108\uac00 \uacb9\uce60 \ub54c \ubc1c\uc0dd\ud558\ub294 \uad6c\uc870\uc801 \ud55c\uacc4<\/strong><\/h2>\n<p>\uc5ec\ub7ec \ub9ac\ud0c0\uac9f\ud305 \ud30c\ud2b8\ub108\ub97c \ud568\uaed8 \uc6b4\uc601\ud558\uba74 \uc131\uacfc\ub294 \uc5b4\ub5bb\uac8c \ub2ec\ub77c\uc9c8\uae4c\uc694? \uc774\ub97c \ud655\uc778\ud558\uae30 \uc704\ud574 \ub450 \ubc88\uc9f8 \uc2dc\ub098\ub9ac\uc624\ub97c \ud14c\uc2a4\ud2b8\ud588\ub294\ub370\uc694. \uc774\ubc88\uc5d0\ub294 \u2018\uc774\uc0c1\uc801\uc778 \uac00\uc815\u2019\uc744 \ubaa8\ub450 \ub0b4\ub824\ub193\uace0,<strong> \ub9c8\ucf00\ud130\ub4e4\uc774 \uc2e4\uc81c \ucea0\ud398\uc778\uc5d0\uc11c \ub9c8\uc8fc\ud558\ub294 \ud604\uc2e4\uc801\uc778 \uc870\uac74\uc744 \uadf8\ub300\ub85c \ubc18\uc601<\/strong>\ud588\uc2b5\ub2c8\ub2e4. \ud14c\uc2a4\ud2b8 \uacb0\uacfc\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>\ub9ce\uc740 \uc624\ub514\uc5b8\uc2a4 \uc911\ubcf5<\/strong><\/span><\/p>\n<p>\uc5ec\ub7ec DSP\uac00 \ub3d9\uc2dc\uc5d0 \uc6b4\uc601\ub418\uba74, \uac01 \ud50c\ub7ab\ud3fc\uc758 AI \ubaa8\ub378\uc740 \uacb0\uad6d<strong> \ub3d9\uc77c\ud55c \uace0\uac00\uce58 \uc0ac\uc6a9\uc790\uc5d0\uac8c \uc9d1\uc911<\/strong>\ud558\uac8c \ub429\ub2c8\ub2e4. \uadf8 \uacb0\uacfc \uc0ac\uc6a9\uc790\ub294 <strong>\uacfc\ub3c4\ud55c \ub9ac\ud0c0\uac9f\ud305\uc5d0 \ub178\ucd9c<\/strong>\ub418\uace0, <strong>\uad11\uace0 \ud53c\ub85c\ub3c4\uac00 \ube60\ub974\uac8c \uc313\uc785\ub2c8\ub2e4<\/strong>. \uc911\ubcf5\ub41c \ud0c0\uac9f\ud305\uc740 <strong>\uc608\uc0b0 \ub0ad\ube44\ub85c \uc774\uc5b4\uc9c0\uace0<\/strong>, <strong>\uc131\uacfc\ub294 \uc624\ud788\ub824 \uac10<\/strong>\uc18c\ud569\ub2c8\ub2e4. \uc77c\ubd80 \uc0c8\ub85c\uc6b4 \uc0ac\uc6a9\uc790\uc5d0\uac8c \ub3c4\ub2ec\ud558\uae30\ub3c4 \ud558\uc9c0\ub9cc, \uc774\ub294 \uc804\uccb4 \ud6a8\uc728 \ud558\ub77d\uc744 \uc0c1\uc1c4\ud558\uae30\uc5d0\ub294 \ubd80\uc871\ud55c, \uc804\ud658 \uac00\ub2a5\uc131\uc774 \ub0ae\uc740 \uacbd\uc6b0\uac00 \ub300\ubd80\ubd84\uc785\ub2c8\ub2e4.<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>\ucd5c\uace0\uac00 \uacbd\ub9e4\uc758 \uc785\ucc30 \uc778\ud50c\ub808\uc774\uc158<\/strong><\/span><\/p>\n<p>\ud604\ub300\uc758 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uacbd\ub9e4 \ud658\uacbd\uc5d0\uc11c\ub294 \uc911\ubcf5\uc740 \uc0c1\ud669\uc744 \ub354\uc6b1 \uc545\ud654\uc2dc\ud0b5\ub2c8\ub2e4. <strong>\uc0c8\ub85c\uc6b4 \ub9ac\ud0c0\uac9f\ud305 \ud30c\ud2b8\ub108\uac00 \uacbd\ub9e4\uc5d0 \ucd94\uac00\ub420\uc218\ub85d \ub0b4\ubd80 \uacbd\uc7c1\uc740 \uc2ec\ud654<\/strong>\ub429\ub2c8\ub2e4. DSP\ub294 \uba38\uc2e0\ub7ec\ub2dd\uc744 \uae30\ubc18\uc73c\ub85c <strong>\uacbd\uc7c1 \uac15\ub3c4\ub97c \ud559\uc2b5 \ubc0f \ucd94\uc815<\/strong>\ud558\uae30 \ub54c\ubb38\uc5d0, \uc785\ucc30\uc790\uac00 \ub298\uc5b4\ub098\uba74 \uc778\uc9c0\ub41c \uc218\uc694\uac00 \uc99d\uac00\ud558\uace0 \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc785\ucc30\uac00\ub294 \uc0c1\uc2b9\ud569\ub2c8\ub2e4. \uacb0\uad6d \uad11\uace0\uc8fc\ub294 \uc2a4\uc2a4\ub85c\ub97c \uc0c1\ub300\ub85c \uc785\ucc30\uac00\ub97c \ub04c\uc5b4\uc62c\ub9ac\ub294 \uc148\uc785\ub2c8\ub2e4. \ubcd1\ud589 \uc785\ucc30\uc774 \ud37c\uc2a4\ud2b8 \ud504\ub77c\uc774\uc2a4 \uacbd\ub9e4\uc5d0\uc11c \uc5b4\ub5bb\uac8c \ube44\ud6a8\uc728\uc744 \ucd08\ub798\ud558\ub294\uc9c0, \uadf8\ub9ac\uace0 \uadf8 \uc601\ud5a5\uc744 \uc5b4\ub5bb\uac8c \uc815\ub7c9\ud654\ud560 \uc218 \uc788\ub294\uc9c0\ub294 <a href=\"https:\/\/arxiv.org\/pdf\/2512.04850\">\ud06c\ub9ac\ud14c\uc624 AI \ub7a9<\/a>\uc758 \ucd5c\uadfc \uc5f0\uad6c \ubcf4\uace0\uc11c\uc5d0\uc11c \uc790\uc138\ud788 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>\ube48\ub3c4 \uad00\ub9ac\uc640 \uac00\uc2dc\uc131\uc758 \ub2e8\uc808<\/strong><\/span><\/p>\n<p>\uac01 \ub9ac\ud0c0\uac9f\ud305 \ud30c\ud2b8\ub108\ub294 \uc11c\ub85c\uc758 \ub178\ucd9c \ube48\ub3c4\ub97c \uc54c\uc9c0 \ubabb\ud569\ub2c8\ub2e4. <strong>\ube48\ub3c4 \ud55c\ub3c4\uac00 \uacf5\uc720\ub418\uc9c0 \uc54a\ub294 \ud658\uacbd\uc5d0\uc11c\ub294 \ub3d9\uc77c\ud55c \uc720\uc800\uc5d0\uac8c \uad11\uace0\uac00 \ubc18\ubcf5\uc801\uc73c\ub85c \uc3df\uc544\uc9c8 \uc218\ubc16\uc5d0 \uc5c6\uc2b5\ub2c8\ub2e4<\/strong>. \uc18c\ube44\uc790\uac00 \uc88b\uc544\ud558\ub294 \uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud560 \ub54c\ub9c8\ub2e4 \uac19\uc740 \ubc30\ub108\ub97c \ub9c8\uc8fc\ud558\uac8c \ub41c\ub2e4\uba74, <strong>\ube0c\ub79c\ub4dc \uacbd\ud5d8\uc740 \uc545\ud654\ub418\uace0 CPM\uc740 \ub192\uc544\uc9c0\uc9c0\ub9cc \uc2e4\uc81c \uc131\uacfc\ub294 \uac70\uc758 \ubc1c\uc0dd\ud558\uc9c0 \uc54a\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/strong><\/p>\n<p><span style=\"text-decoration: underline;\"><strong>\u2018\ub3c5\uc810 \uc778\ubca4\ud1a0\ub9ac\u2019, \uc774\uc0c1\uacfc \ud604\uc2e4<\/strong><\/span><\/p>\n<p>\uc77c\ubd80 \ud50c\ub7ab\ud3fc\uc740 \u2018\ub3c5\uc810\uc801\uc778\u2019 \uad11\uace0 \uc9c0\uba74\uc744 \uc81c\uacf5\ud55c\ub2e4\uace0 \uc774\uc57c\uae30\ud558\uc9c0\ub9cc, \uace0\uac00\uce58 \uc0ac\uc6a9\uc790\uc5d0\uac8c \uc9c4\uc9dc \ub3c5\uc810\uc740 \uac70\uc758 \uc874\uc7ac\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc774\ub4e4\uc740 \uba87 \uc2dc\uac04 \uc548\uc5d0 \ub2e4\uc2dc \uacf5\uc720 \uc778\ubca4\ud1a0\ub9ac\ub85c \ub3cc\uc544\uc635\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 1,300\uac1c \uc774\uc0c1\uc758 \ud504\ub9ac\ubbf8\uc5c4 \ud37c\ube14\ub9ac\uc154 \ubc0f \ub2e4\uc591\ud55c SSP\uc640 \uc9c1\uc811 \uc5f0\uacb0\ub418\uc5b4 \uc788\uc5b4, \uad11\uace0\uc8fc\uac00 \uc774\ubbf8 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \ub178\ucd9c \uae30\ud68c\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\ub3c4\ub85d \uc124\uacc4\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2><strong>\uc911\ubcf5\uc73c\ub85c \ubc1c\uc0dd\ud558\ub294 \ube44\uc6a9<\/strong><\/h2>\n<p>\uc2e4\uc81c \ud14c\uc2a4\ud2b8 \ud658\uacbd\uc5d0\uc11c \ub450 \uac1c\uc758 \ub9ac\ud0c0\uac9f\ud305 \ud30c\ud2b8\ub108\ub97c \ub3d9\uc2dc\uc5d0 \uc6b4\uc601\ud55c \uacb0\uacfc, \uc624\ud788\ub824 <strong>\uc790\uccb4 \uc785\ucc30 \uac04 \uacbd\uc7c1, \ubd88\ud544\uc694\ud55c \ub178\ucd9c \uc99d\uac00, \uadf8\ub9ac\uace0 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uba85\ud655\uc131 \uc800\ud558\ub85c \uc778\ud574 \uc804\uccb4 \uc131\uacfc\uac00 \uc57d <em>10~15%<\/em> \ub0ae\uc544\uc9c0\ub294 \uac83<\/strong>\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub9c8\ucf00\ud130\ub77c\uba74 \ubc18\ub4dc\uc2dc \uc54c\uc544\uc57c\ud560 \ubd80\ubd84\uc774 \uc5ec\uae30\uc5d0 \uc788\uc2b5\ub2c8\ub2e4. \uc77c\ubd80 \ub9ac\ud0c0\uac9f\ud305 \ud50c\ub7ab\ud3fc\uc740 \uc131\uacfc \uac1c\uc120\uc744 \uac15\uc870\ud558\uae30 \uc704\ud574 \uc790\uc0ac\uc5d0 \uc720\ub9ac\ud55c \ud14c\uc2a4\ud2b8 \uacb0\uacfc\ub9cc\uc744 \uc120\ud0dd\uc801\uc73c\ub85c \ubcf4\uc5ec\uc8fc\ub294\ub370\uc694. \ud558\uc9c0\ub9cc \uc2dc\ubbac\ub808\uc774\uc158\uc740 \uc5bc\ub9c8\ub4e0\uc9c0 \ud2b9\uc815 \uacb0\ub860\uc5d0 \ub9de\uac8c \uc124\uacc4\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc911\uc694\ud55c \uac83\uc740 \u2018\uc774\uc0c1\uc801\uc778 \uc870\uac74\u2019\uc774 \uc544\ub2c8\ub77c, <strong>\uc2e4\uc81c \ucea0\ud398\uc778 \ud658\uacbd\uc744 \uc5bc\ub9c8\ub098 \uc815\ud655\ud558\uac8c \ubc18\uc601\ud588\ub294\uac00<\/strong>\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc2e4\uc81c\ub85c SNCF \ucee4\ub125\ud2b8\ub294 \uc5ec\ub7ec \ud30c\ud2b8\ub108\ub97c \ubd84\uc0b0 \uc6b4\uc601\ud558\ub358 \ubc29\uc2dd\uc744 \ud558\ub098\ub85c \ud1b5\ud569\ud558\uace0 \ub2e8\uc77c AI \uc5d4\uc9c4\uc73c\ub85c \uc131\uacfc\ub97c \uc644\ubcbd\ud558\uac8c \uc81c\uc5b4\ud558\uc5ec \uc2e0\uaddc\uace0\uac1d \ud655\ubcf4 \ube44\uc6a9\uc744 55% \uc808\uac10\ud588\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.criteo.com\/kr\/success-stories\/sncf-connect\/\">\uc790\uc138\ud55c \ub0b4\uc6a9\uc740 \uc131\uacf5 \uc0ac\ub840\ub97c \ud655\uc778\ud558\uc2e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4<\/a>.<\/p>\n<h2><strong>\ub2e8\uc77c \ucee4\uba38\uc2a4 AI \ud30c\ud2b8\ub108\uac00 \uc911\uc694\ud55c \uc774\uc720<\/strong><\/h2>\n<p>\uc624\ub298\ub0a0\ucc98\ub7fc <strong>\ubbf8\ub514\uc5b4 \ud658\uacbd\uc774 \ubd84\uc5f4\ub41c \uc0c1\ud669\uc5d0\uc11c, \ub9ac\ud0c0\uac9f\ud305 \ucea0\ud398\uc778\uc758 \uc131\ud328<\/strong>\ub294 \u2018\uc5bc\ub9c8\ub098 \ub9ce\uc740 \ud30c\ud2b8\ub108\ub97c \uc4f0\ub290\ub0d0\u2019\uac00 \uc544\ub2c8\ub77c <strong>\u2018\uc5b4\ub5a4 \ub2e8\uc77c \ud50c\ub7ab\ud3fc\uc744 \uc120\ud0dd\ud558\ub290\ub0d0\u2019\uc5d0 \ub2ec\ub824 \uc788\uc2b5\ub2c8\ub2e4<\/strong>. <strong>\ub370\uc774\ud130<\/strong>\uac00 \ud769\uc5b4\uc9c0\uc9c0 \uc54a\uace0 \uc81c\ub300\ub85c \ud65c\uc6a9\ub418\uace0, <strong>\ube0c\ub79c\ub4dc \uba54\uc2dc\uc9c0\uac00 \uc77c\uad00\ub418\uac8c \uc804\ub2ec<\/strong>\ub418\uba70, <strong>\uc608\uc0b0\uc774 \uc5bc\ub9c8\ub098 \ud6a8\uc728\uc801\uc73c\ub85c \uc9d1\ud589<\/strong>\ub418\ub294\uc9c0\uac00 \uacb0\uc815\ub429\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624 \ud50c\ub7ab\ud3fc\uc740 \ucee4\uba38\uc2a4\ub97c \uc704\ud574 \ud2b9\ubcc4\ud788 \uc124\uacc4\ub41c \ud480\uc2a4\ud0dd AI\ub97c \uae30\ubc18\uc73c\ub85c \ud569\ub2c8\ub2e4. 1\uc870 \ub2ec\ub7ec \uc774\uc0c1\uc758 \uac70\ub798 \ub370\uc774\ud130, \ud558\ub8e8 7\uc5b5 2\ucc9c\ub9cc \uba85\uc758 \uc561\ud2f0\ube0c \uc720\uc800, 45\uc5b5 \uac1c\uc758 \uc0c1\ud488 SKU\ub85c \ud559\uc2b5\ub41c \uc774 AI\ub294 \uaddc\ubaa8 \ud655\uc7a5\uc744 \uc704\ud55c \uba38\uc2e0\ub7ec\ub2dd\ubd80\ud130 \ubcf5\uc7a1\ud55c \uad6c\ub9e4 \uc758\ub3c4\ub97c \ud574\uc11d\ud558\ub294 \ub525\ub7ec\ub2dd, \uadf8\ub9ac\uace0 \uad11\uace0 \uc18c\uc7ac\ub97c \uac1c\uc778\ud654\ud558\ub294 \uc0dd\uc131\ud615 AI\uae4c\uc9c0 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc758 \ubaa8\ub4e0 \ub2e8\uacc4\ub97c \ud558\ub098\uc758 \uc5d4\uc9c4\uc73c\ub85c \uc5f0\uacb0\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc774\ucc98\ub7fc \ud558\ub098\ub85c \ud1b5\ud569\ub41c \uc778\ud154\ub9ac\uc804\uc2a4\ub294 \ub124 \uac00\uc9c0 \uc8fc\uc694 \uc7a5\uc810\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\uc815\ud655\ud55c <\/strong><strong>\uc608\uce21:<\/strong> \uace0\uac1d\uc774 \uac80\uc0c9\ud558\uae30 \uc804\ubd80\ud130 \uad6c\ub9e4 \uc758\ub3c4\uac00 \ub192\uc740 \uc0ac\uc6a9\uc790\ub97c \uc2dd\ubcc4\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uc2e4\uc2dc\uac04 <\/strong><strong>\uc785\ucc30 <\/strong><strong>\ud6a8\uc728\uc131:<\/strong> \ub514\uc2a4\ud50c\ub808\uc774 \ub2e8\uc704\uae4c\uc9c0 \uc138\ubd84\ud654\ub41c \uc785\ucc30 \ucd5c\uc801\ud654\ub97c \ud1b5\ud574 \uc804\ubc18\uc801\uc778 \uc131\uacfc\ub97c \uadf9\ub300\ud654\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uad11\uace0 <\/strong><strong>\uc18c\uc7ac <\/strong><strong>\uac1c\uc778\ud654: <\/strong>\uc21c\uac04\uacfc \ub9e5\ub77d\uc5d0 \ub9de\ub294 \uba54\uc2dc\uc9c0\ub97c \uc790\ub3d9\uc73c\ub85c \ub9e4\uce6d\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\ube48\ub3c4 <\/strong><strong>\ubc0f <\/strong><strong>\uc5b4\ud2b8\ub9ac\ubdf0\uc158 <\/strong><strong>\uc81c\uc5b4:<\/strong> \uacfc\ub3c4\ud55c \uc9c0\ucd9c\uc744 \ubc29\uc9c0\ud558\uace0 \uc131\uacfc\ub97c \uba85\ud655\ud558\uac8c \ud30c\uc545\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\uc774\ucc98\ub7fc \ud558\ub098\uc758 \ud50c\ub7ab\ud3fc\uc774 \uc778\ud154\ub9ac\uc804\uc2a4\ub97c \ud1b5\ud569\ud558\uace0 \uc2e4\ud589\uae4c\uc9c0 \ucc45\uc784\uc9c8 \uc218 \uc788\uc744 \ub54c, \ub9c8\ucf00\ud130\ub294 \ub2e8\ud3b8\ud654\ub85c \uc778\ud55c \ubcf5\uc7a1\uc131 \uc5c6\uc774 \ub354 \ub192\uc740 \ud6a8\uc728\uc131\uacfc \uc815\ud655\uc131\uc744 \uacbd\ud5d8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2><strong>\ub2e8\uc77c \ud50c\ub7ab\ud3fc\uc774 \ub9cc\ub4dc\ub294 \ucc28\uc774<\/strong><\/h2>\n<p>\uc624\ub298\ub0a0\uc758 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc5d0\uc11c \uc911\uc694\ud55c \uac83\uc740 \uc815\uad50\ud55c \uc870\uc728\uacfc \ub370\uc774\ud130 \uae30\ubc18\uc758 \uc2e4\ud589\uc785\ub2c8\ub2e4. \uc2e4\uc81c \uad6c\ub9e4\uc790 \uc758\ub3c4\ub97c \uc774\ud574\ud558\uace0 \uc2e4\ud589\ud560 \uc218 \uc788\ub294 \uc778\ud154\ub9ac\uc804\uc2a4\uc640 \uaddc\ubaa8\ub97c \uac16\ucd98 \ub2e8\uc77c \ud30c\ud2b8\ub108\ub97c \uc120\ud0dd\ud560 \ub54c, \uce21\uc815 \uac00\ub2a5\ud558\uace0 \uc548\uc815\uc801\uc778 \uc131\uacfc\ub97c \ub9cc\ub4e4\uc5b4\ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc9c0\uae08\uc758 \uc18c\ube44\uc790 \uc5ec\uc815\uc5d0 \ub9de\uac8c \uc124\uacc4\ub41c \ud50c\ub7ab\ud3fc\uc740 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ub2e8\uc21c\ud558\uac8c \ub9cc\ub4e4\uace0 \ucea0\ud398\uc778\uc758 \ud6a8\uacfc\ub97c \uadf9\ub300\ud654\ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc640 \ud568\uaed8 \uc2dc\uc791\ud574 \ubcf4\uc138\uc694.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc624\ub298\ub0a0 \ub300\ubd80\ubd84\uc758 \uc560\ub4dc\ud14c\ud06c \uc5c5\uacc4\uc5d0\uc11c\ub294 \uac70\uc758 \ubaa8\ub4e0 \ud50c\ub7ab\ud3fc\uc774 \u201c\uc6b0\ub9ac AI\uac00 \ub354 \ub611\ub611\ud558\ub2e4\u201d\ub294 \uc774\uc57c\uae30\ub97c \ud569\ub2c8\ub2e4. \ub354 \uc815\uad50\ud55c \ucd5c\uc801\ud654, \ub354 \ube60\ub978 \ud559\uc2b5, \ub354 \uc815\ud655\ud55c \uc608\uce21\uc774 \uac00\ub2a5\ud558\ub2e4\ub294 \uc8fc\uc7a5\ub3c4 \ube60\uc9c0\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc54c\uace0\ub9ac\uc998\uc774 \ub118\uccd0\ub098\ub294 \ud658\uacbd \uc18d\uc5d0\uc11c, \ub9c8\ucf00\ud130\ub4e4\uc740 \uc131\uacfc\ub97c \ub9cc\ub4e4\uae30 \uc704\ud574 \uc790\ub3d9\ud654\ub41c \uc758\uc0ac\uacb0\uc815\uc5d0 \uc810\uc810 \ub354 \uc758\uc874\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ud750\ub984 \uc18d\uc5d0\uc11c \uc790\uc5f0\uc2a4\ub7fd\uac8c \ub5a0\uc624\ub978 \uac00\uc124\uc774 \uc788\ub294\ub370\uc694. AI \uae30\ubc18 \ub9ac\ud0c0\uac9f\ud305 \ud30c\ud2b8\ub108 \ud55c \uac1c\uac00 \ud6a8\uacfc\uc801\uc774\ub77c\uba74, \ub450 [&hellip;]<\/p>\n","protected":false},"author":169,"featured_media":22445,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[676,686],"coauthors":[559],"class_list":{"0":"post-22392","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-ai","8":"category-performance-media","9":"criteo-business-advertiser","10":"criteo-business-enterprise","11":"criteo-business-agency","12":"criteo-business-small-and-medium","13":"criteo-solution-dynamic-retargeting","14":"criteo-platform-commerce-growth","15":"criteo-topic-ad-tech"},"acf":{"add_faq":false,"hide_post_from_listing":false,"remove_from_internal_search":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AI\uc640 \ub9ac\ud0c0\uac9f\ud305 \uc804\ub7b5: \ub2e8\uc77c \ud50c\ub7ab\ud3fc vs \ub2e4\uc911 \ud50c\ub7ab\ud3fc \uc6b4\uc601 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\ub9ac\ud0c0\uac9f\ud305 \ud50c\ub7ab\ud3fc\uc744 \ub298\ub9ac\uba74 \uc815\ub9d0 \uc131\uacfc\uac00 \uc88b\uc544\uc9c8\uae4c\uc694? \ubcf5\uc7a1\ud55c \uad11\uace0 \uc0dd\ud0dc\uacc4\uc5d0\uc11c \ub2e8\uc77c \ud50c\ub7ab\ud3fc\uc774 \ub354 \uc2a4\ub9c8\ud2b8\ud55c \uacb0\uacfc\ub97c \ub9cc\ub4dc\ub294 \uc774\uc720\ub97c \ud06c\ub9ac\ud14c\uc624 \ube14\ub85c\uadf8\uc5d0\uc11c \uc790\uc138\ud788 \ud655\uc778\ud574 \ubcf4\uc138\uc694.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/the-truth-about-ai-and-retargeting-more-isnt-smarter\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI\uc640 \ub9ac\ud0c0\uac9f\ud305 \uc804\ub7b5: \ub2e8\uc77c \ud50c\ub7ab\ud3fc vs \ub2e4\uc911 \ud50c\ub7ab\ud3fc \uc6b4\uc601 | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"\ub9ac\ud0c0\uac9f\ud305 \ud50c\ub7ab\ud3fc\uc744 \ub298\ub9ac\uba74 \uc815\ub9d0 \uc131\uacfc\uac00 \uc88b\uc544\uc9c8\uae4c\uc694? \ubcf5\uc7a1\ud55c \uad11\uace0 \uc0dd\ud0dc\uacc4\uc5d0\uc11c \ub2e8\uc77c \ud50c\ub7ab\ud3fc\uc774 \ub354 \uc2a4\ub9c8\ud2b8\ud55c \uacb0\uacfc\ub97c \ub9cc\ub4dc\ub294 \uc774\uc720\ub97c \ud06c\ub9ac\ud14c\uc624 \ube14\ub85c\uadf8\uc5d0\uc11c \uc790\uc138\ud788 \ud655\uc778\ud574 \ubcf4\uc138\uc694.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/kr\/blog\/the-truth-about-ai-and-retargeting-more-isnt-smarter\/\" \/>\n<meta property=\"og:site_name\" content=\"KR - Criteo\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-08T15:57:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-13T05:52:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/12\/\ud06c\ub9ac\ud14c\uc624_AI\uc640-\ub9ac\ud0c0\uac9f\ud305-\uc804\ub7b5_\ub2e8\uc77c-\ud50c\ub7ab\ud3fc-vs-\ub2e4\uc911-\ud50c\ub7ab\ud3fc-\uc6b4\uc601.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1540\" \/>\n\t<meta property=\"og:image:height\" content=\"824\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Elizabeth Kim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elizabeth Kim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": 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