{"id":22448,"date":"2026-01-14T09:30:42","date_gmt":"2026-01-14T00:30:42","guid":{"rendered":"https:\/\/www.criteo.com\/?p=413152"},"modified":"2026-01-15T15:59:55","modified_gmt":"2026-01-15T06:59:55","slug":"upper-funnel-real-results","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/upper-funnel-real-results\/","title":{"rendered":"\uc131\uacf5\uc801\uc778 \uc5b4\ud37c \ud37c\ub110 \ub9c8\ucf00\ud305 \uc804\ub7b5: \uc2e4\uc9c8\uc801\uc778 \uc131\uacfc\ub85c \ud655\uc778\ud558\uae30"},"content":{"rendered":"<p>\ud55c\uc815\ub41c \ub9c8\ucf00\ud305 \uc608\uc0b0\uc73c\ub85c \ucd5c\ub300 \uc131\uacfc\ub97c \ub0b4\uc57c \ud560 \ub54c, \uc5b4\ud37c \ud37c\ub110 \ucea0\ud398\uc778\uc5d0 \ud22c\uc790\ud558\uba74 \uc885\uc885 \ub208\ucd1d\uc744 \ubc1b\ub294 \uacbd\uc6b0\uac00 \uc788\uc2b5\ub2c8\ub2e4. \u201c\ubc14\ub85c \uc804\ud658\uc73c\ub85c \uc774\uc5b4\uc9c0\uc9c0 \uc54a\ub294\ub370, \uacfc\uc5f0 \ud6a8\uacfc\uac00 \uc788\uc744\uae4c?\u201d\ub77c\ub294 \uc758\ubb38\uc774 \uc0dd\uae30\ub294\ub370\uc694.<\/p>\n<p>\uacb0\ub860\ubd80\ud130 \ub9d0\ud558\uba74, <strong>\uc788\uc2b5\ub2c8\ub2e4.<\/strong> \uc81c\ub300\ub85c \uce21\uc815\ud558\uba74 \uadf8 \ud6a8\uacfc\uac00 \ubd84\uba85\ud558\uac8c \ub4dc\ub7ec\ub0a9\ub2c8\ub2e4.<\/p>\n<p><strong>\uc778\uc9c0\ub3c4\ub97c \ub192\uc774\uace0 \uad00\uc2ec\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0a4\ub294 \u2018\ubc1c\uacac(Discovery)\u2019 \ucea0\ud398\uc778<\/strong>\uc740 \uc18c\ube44\uc790\uc758 \uad6c\ub9e4 \uc5ec\uc815\uc5d0\uc11c \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \ud480 \ud37c\ub110 \uc804\ub7b5\uc5d0 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ub179\uc544\ub4e4\uba74, \ub2e8\uc21c\ud788 \uc131\uacfc\ub97c \uc9c0\uc6d0\ud558\ub294 \uac83\uc744 \ub118\uc5b4 \uc624\ud788\ub824 \ucea0\ud398\uc778\uc758 \ucd94\uc9c4\ub825\uc744 \ub192\uc785\ub2c8\ub2e4. \uc2e4\uc81c\ub85c \uc5b4\ud37c \ud37c\ub110\uc744 \uc804\ub7b5\uc5d0 \ud3ec\ud568\uc2dc\ud0a8 \uad11\uace0\uc8fc\ub294 \ucc38\uc5ec\ub3c4\uc640 \uc804\ud658\uc728\uc744 \ubaa8\ub450 \ub04c\uc5b4\uc62c\ub9ac\uba70, \uad81\uadf9\uc801\uc73c\ub85c ROI\uae4c\uc9c0 \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud575\uc2ec\uc740 <strong>\ubb34\uc5c7\uc744 \uce21\uc815\ud560\uc9c0 \uc54c\uace0, \ud37c\ub110 \uacf3\uacf3\uc758 \ud769\uc5b4\uc838\uc788\ub294 \ub370\uc774\ud130\ub97c \uc5f0\uacb0\ud558\uba70, \uc2e4\uc81c \uc218\uc775\uc5d0 \uc758\ubbf8 \uc788\ub294 \uc601\ud5a5\uc744 \ubbf8\uce5c\ub2e4\ub294 \uac83\uc744 \uc785\uc99d<\/strong>\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774\ubc88 \ud06c\ub9ac\ud14c\uc624 \ube14\ub85c\uadf8\uc5d0\uc11c \uc790\uc138\ud788 \ud655\uc778\ud574\ubcf4\uc138\uc694.<\/p>\n<h2><strong>\uc65c \uc5b4\ud37c \ud37c\ub110(Upper Funnel)\uc5d0 \ud22c\uc790\ud574\uc57c \ud560\uae4c\uc694?<\/strong><\/h2>\n<p>\uc5b4\ud37c \ud37c\ub110\uc758 \ud575\uc2ec\uc740 \ub2e8\uc21c\ud788 \u2018\ubcf4\uae30 \uc88b\uc740 \uc774\ubbf8\uc9c0\u2019\ub85c \ube0c\ub79c\ub529\ud558\ub294 \uac83\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uc7a5\uae30\uc801\uc778 \uc131\uacfc\ub97c \ub9cc\ub4e4\uc5b4\ub0b4\ub294 \uac83\uc774 \uc9c4\uc9dc \ubaa9\uc801\uc778\ub370\uc694. <strong>\ubc1c\uacac(Discovery) \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc5d0\uac8c \ube0c\ub79c\ub4dc\ub97c \uc18c\uac1c\ud558\uace0, \ub3c4\ub2ec \ubc94\uc704\ub97c \ub113\ud788\uba70, \ubbf8\ub798\uc758 \uc218\uc694\uae4c\uc9c0 \ucc3d\ucd9c<\/strong>\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n<p>ROI \uad00\uc810\uc5d0\uc11c\ub3c4 \uc5b4\ud37c \ud37c\ub110 \ud22c\uc790\ub294 \ub2e8\uc21c\ud788 \ub208\uc5d0 \ubcf4\uc774\ub294 \uac00\uc2dc\uc131\uc744 \ub118\uc5b4\uc11c \ud070 \uac00\uce58\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc804\ud658 \ud30c\uc774\ud504\ub77c\uc778\uc758 \uaddc\ubaa8\uc640 \ud488\uc9c8\uc744 \ub3d9\uc2dc\uc5d0 \ub192\uc774\uace0, \ub2e4\ub978 \ubbf8\ub514\uc5b4 \ucc44\ub110\uacfc \uc804\ub7b5\uc801\uc73c\ub85c \uc870\ud569\ud558\uba74, \uc2dc\uac04\uc774 \uc9c0\ub0a0\uc218\ub85d \uc548\uc815\uc801\uc774\uace0 \uc9c0\uc18d\uc801\uc778 \uc218\uc775\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u00a0 \uad6c\uccb4\uc801\uc73c\ub85c \uc0b4\ud3b4\ubcf4\uba74, \uc5b4\ud37c \ud37c\ub110 \uc804\ub7b5\uc740 \ub2e4\uc74c\uacfc \uac19\uc740 \ud6a8\uacfc\ub97c \uac00\uc838\uc635\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\uad6c\ub9e4 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \uc870\uae30\uc5d0 \uc811\uadfc, \uace0\uac1d \ud655\ubcf4 \ube44\uc6a9 \uc808\uac10<\/strong><\/li>\n<li><strong>\ube0c\ub79c\ub4dc\uc5d0 \uc775\uc219\ud55c \uace0\uac1d\uc758 \uc804\ud658\uc728 \uc0c1\uc2b9<\/strong><\/li>\n<li><strong>\uc758\ub3c4\uc801\uc774\uace0 \ube0c\ub79c\ub4dc \uc911\uc2ec\uc801\uc778 \uc5ec\uc815\uc744 \ud1b5\ud574 \uace0\uac1d \uc0dd\uc560 \uac00\uce58(LTV) \ud5a5\uc0c1<\/strong><\/li>\n<\/ul>\n<p>\uc2e4\uc81c \uc0ac\ub840\ub97c \uc0b4\ud3b4\ubcf4\uba74, \uc2e0\uaddc \uace0\uac1d \uc720\uce58\uc5d0 \uc9d1\uc911\ud55c \uc5b4\ud37c \ud37c\ub110 \ucea0\ud398\uc778\uc744 \ub3c4\uc785\ud55c \uad11\uace0\uc8fc\ub294 \uc2e0\uaddc \uace0\uac1d \ube44\uc728\uc774 \ud3c9\uade0 35%\uae4c\uc9c0 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. <strong>\uc5b4\ud37c \ud37c\ub110 \ub9c8\ucf00\ud305\uc740 \uc120\ud0dd\uc774 \uc544\ub2c8\ub77c \ud544\uc218 \uc804\ub7b5<\/strong>\uc785\ub2c8\ub2e4. \uc81c\ub300\ub85c \uc124\uacc4\ud558\uba74 \uc804\uccb4 \ud37c\ub110 \ud6a8\uacfc\ub97c \uadf9\ub300\ud654\ud558\uace0, \uce21\uc815 \uac00\ub2a5\ud55c \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\ub97c \ub9cc\ub4e4\uc5b4\ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5ec\uae30\uc5d0 <a href=\"https:\/\/www.criteo.com\/blog\/ad-budgeting-101-maximize-your-media-spend\/\">\uc2a4\ub9c8\ud2b8 \uc608\uc0b0 \uc804\ub7b5<\/a>\uc744 \uacb0\ud569\ud558\uba74 \uadf8 \ud6a8\uacfc\ub294 \ub354\uc6b1 \ucee4\uc9d1\ub2c8\ub2e4.<\/p>\n<h2><strong>\uc5b4\ud37c \ud37c\ub110 \ud6a8\uacfc\ub97c \uc785\uc99d\ud558\ub294 \ud575\uc2ec \uc9c0\ud45c<\/strong><\/h2>\n<p>\uc5b4\ud37c \ud37c\ub110 \ucea0\ud398\uc778\uc758 ROI\ub97c \uc81c\ub300\ub85c \uc785\uc99d\ud558\ub824\uba74, \ub2e8\uc21c\ud788 \ud45c\uba74\uc801\uc778 \uc22b\uc790\ub9cc \ubcf4\ub294 \uac83\uc73c\ub85c\ub294 \ubd80\uc871\ud569\ub2c8\ub2e4. \uc989\uac01\uc801\uc778 \ucc38\uc5ec \uc9c0\ud45c\ubfd0 \uc544\ub2c8\ub77c, \uc7a5\uae30\uc801\uc778 \ud310\ub9e4\uc640 \ube0c\ub79c\ub4dc \uc131\uacfc\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \ubd80\ucc28\uc801 \uc9c0\ud45c\uae4c\uc9c0 \ubaa8\ub450 \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<h5>1. \uc9c1\uc811\uc801\uc778 \uc9c0\ud45c: \uc9c0\uae08 \ubc14\ub85c \ubcf4\uc774\ub294 \uc131\uacfc<\/h5>\n<p>\uc774 \uc9c0\ud45c\ub4e4\uc740 \ubc1c\uacac(Discovery) \ucea0\ud398\uc778\uc5d0 \ub300\ud55c \uc624\ub514\uc5b8\uc2a4\uc758 \ud604\uc7ac \ubc18\uc751\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\ubc29\ubb38 \uc218(Visits):<\/strong> \uad11\uace0\ub97c \ubcf8 \ud6c4 \uc5bc\ub9c8\ub098 \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud588\ub294\uac00?<\/li>\n<li><strong>\ud074\ub9ad\ub960(CTR):<\/strong> \uad11\uace0 \uc18c\uc7ac\uac00 \ub208\uc5d0 \ub744\uace0 \uad00\uc2ec\uc744 \ub04c\uace0 \uc788\ub294\uac00?<\/li>\n<li><strong>\uc0ac\uc774\ud2b8 \uccb4\ub958 \uc2dc\uac04(Time on Site):<\/strong> \uc0ac\uc6a9\uc790\uac00 \uc0ac\uc774\ud2b8\ub97c \ucda9\ubd84\ud788 \uc0b4\ud3b4\ubcf4\uace0 \uc788\ub294\uac00, \uc544\ub2c8\uba74 \ubc14\ub85c \ub5a0\ub098\ub294\uac00?<\/li>\n<li><strong>\uc9c1\uc811 \ud310\ub9e4(Direct Sales):<\/strong> \ucea0\ud398\uc778\uc774 \ubc14\ub85c \uad6c\ub9e4\ub85c \uc774\uc5b4\uc84c\ub294\uac00?<\/li>\n<\/ul>\n<p>\uc774 \uc9c0\ud45c\ub4e4\uc740 \ucea0\ud398\uc778\uc758 \uc989\uac01\uc801\uc778 \uc131\uacfc\ub97c \ubcf4\uc5ec\uc8fc\uc9c0\ub9cc, \uc2dc\uc791\uc810\uc5d0 \ubd88\uacfc\ud569\ub2c8\ub2e4. \uc5ec\uae30\uc11c \uba48\ucd94\uba74 \ucea0\ud398\uc778\uc758 \uc804\uccb4 \uac00\uce58\ub97c \uacfc\uc18c\ud3c9\uac00\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h5>2. \ubd80\ucc28\uc801 \uc9c0\ud45c: \ucea0\ud398\uc778\uc758 \uc804\uccb4 ROI\uc640 \uc7a5\uae30\uc801 \uc601\ud5a5\uc744 \ud655\uc778\ud558\ub294 \uc9c0\ud45c<\/h5>\n<p>\uc774 \uc9c0\ud45c\ub4e4\uc740 \uc5b4\ud37c \ud37c\ub110 \ucea0\ud398\uc778\uc774 \uace0\uac1d \ud589\ub3d9\uacfc \ube44\uc988\ub2c8\uc2a4 \uc804\uccb4\uc5d0 \uc5b4\ub5a4 \uc7a5\uae30\uc801 \uc601\ud5a5\uc744 \ubbf8\ucce4\ub294\uc9c0\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc989, \ub2e8\uc21c\ud55c \ud074\ub9ad\uc774\ub098 \ubc29\ubb38 \uc218\ub97c \ub118\uc5b4, \ubc1c\uacac(Discovery) \ucea0\ud398\uc778\uc774 \uc774\ud6c4 \uad6c\ub9e4 \uc5ec\uc815\uacfc \uc131\uacfc\uc5d0 \uc5b4\ub5bb\uac8c \uae30\uc5ec\ud588\ub294\uc9c0\ub97c \ud655\uc778\ud560 \uc218 \uc788\ub294 \uc9c0\ud45c\uc785\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\uc9c0\uc6d0 \uc804\ud658(Assisted conversions):<\/strong> \ucea0\ud398\uc778\uc774 \uace0\uac1d \uad6c\ub9e4 \uc5ec\uc815 \ucd08\ubc18\uc5d0\uc11c \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud588\ub294\uac00?<\/li>\n<li><strong>\uc870\ud68c \ud6c4 \uc804\ud658(View-through conversions):<\/strong> \uc0ac\uc6a9\uc790\uac00 \uad11\uace0\ub97c \ud074\ub9ad\ud558\uc9c0\ub294 \uc54a\uc558\uc9c0\ub9cc, \ubcf4\uace0 \ub098\uc11c \uad6c\ub9e4\ub85c \uc774\uc5b4\uc84c\ub294\uac00?<\/li>\n<li><strong>\uc99d\ubd84 \ud6a8\uacfc(Incrementality):<\/strong> \uc5b4\ud37c \ud37c\ub110 \ucea0\ud398\uc778\uc774 \uc5c6\uc5c8\ub2e4\uba74 \ubc1c\uc0dd\ud558\uc9c0 \uc54a\uc558\uc744 \ud310\ub9e4\ub294 \uc5bc\ub9c8\ub098 \ub418\ub294\uac00?<\/li>\n<li><strong>\ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4 \ubc0f \ucc38\uc5ec(Brand lift &amp; engagement):<\/strong> \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\uac00 \ub192\uc544\uc9c0\uace0 \uc788\ub294\uac00? \uc0ac\ub78c\ub4e4\uc774 \ube0c\ub79c\ub4dc\ub97c \uac80\uc0c9\ud558\uac70\ub098 \ub2e4\ub978 \ucc44\ub110\uc5d0\uc11c \uad00\uc2ec\uc744 \ubcf4\uc774\uace0 \uc788\ub294\uac00?<\/li>\n<li><strong>\ud480 \ud37c\ub110 \uc5ec\uc815 \uc778\uc0ac\uc774\ud2b8(Full-funnel journey insights):<\/strong> \uc0ac\uc6a9\uc790\uac00 \uc81c\ud488 \uc870\ud68c, \uac00\uc785, \uc7ac\ubc29\ubb38 \ub4f1 \ud37c\ub110 \uc544\ub798 \ub2e8\uacc4\ub85c \uc774\ub3d9\ud558\uace0 \uc788\ub294\uac00?<\/li>\n<\/ul>\n<p>\uc774\ub7ec\ud55c \uc9c0\ud45c\ub4e4\uc744 \uc885\ud569\ud558\uba74, <strong>\uc5b4\ud37c \ud37c\ub110 \ucea0\ud398\uc778<\/strong>\uc740 \ub2e8\uc21c\ud788 <strong>\uad00\uc2ec\uc744 \ub044\ub294 \uac83\uc744 \ub118\uc5b4 \uc804\ud658\uc728\uacfc \uc720\uc9c0\uc728\uc744 \ub192\uc774\uace0, \uc7a5\uae30\uc801\uc73c\ub85c \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\ub97c \ub9cc\ub4e4\uc5b4\ub0b4\ub294 \uc804\ub7b5<\/strong>\uc784\uc744 \uba85\ud655\ud788 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\ub97c \ud65c\uc6a9\ud558\uba74 \uc774\ub7ec\ud55c \uc601\ud5a5\ub825\uc744 \ud6e8\uc52c \uc27d\uac8c \uce21\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <strong>\ucee4\uba38\uc2a4 \uadf8\ub85c\uc2a4(Commerce Growth)\ub294 \ucea0\ud398\uc778 \ubaa9\ud45c\uc5d0 \ub9de\ucdb0 \uc790\ub3d9\uc73c\ub85c \uce21\uc815 \ubc29\uc2dd\uc744 \uc870\uc815<\/strong>\ud569\ub2c8\ub2e4. \uc0ac\uc774\ud2b8 \ud2b8\ub798\ud53d \uc99d\uac00, \uc2e0\uaddc \uace0\uac1d \ud655\ubcf4, \uae30\uc874 \uace0\uac1d \uc720\uc9c0, \ub9e4\ucd9c \uadf9\ub300\ud654 \ub4f1 \uc5b4\ub5a4 \ubaa9\ud45c\uc5d0 \uc9d1\uc911\ud558\ub4e0, \uc804\uccb4 \ud37c\ub110 \uc131\uacfc\ub97c \uba85\ud655\ud558\uace0 \ud3ec\uad04\uc801\uc73c\ub85c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e8\uc21c\ud55c \ub370\uc774\ud130\uac00 \uc544\ub2c8\ub77c, \uc2e4\uc9c8\uc801\uc774\uace0 \uce21\uc815 \uac00\ub2a5\ud55c \uc131\uacfc\ub97c \uc785\uc99d\ud560 \uc218 \uc788\ub294 \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<h2><strong>\ubc1c\uacac(Discovery)\uacfc \uc804\ud658(Conversion)\uc744 \uc5f0\uacb0\ud558\ub294 \ubc29\ubc95<\/strong><\/h2>\n<p>\uc624\ub298\ub0a0 \uace0\uac1d\uc758 \uad6c\ub9e4 \uc5ec\uc815\uc740 \ub354 \uc774\uc0c1 \uc9c1\uc120\uc801\uc774\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790\ub4e4\uc740<strong> \uc5ec\ub7ec \ucc44\ub110\uacfc \uae30\uae30\ub4e4\uc744 \ub118\ub098\ub4e4\uba70 \uc81c\ud488\uc744 \ubc1c\uacac<\/strong>\ud558\uace0, <strong>\uc2a4\ud06c\ub864\ud558\uba70 \ube44\uad50\ud558\ub2e4\uac00 \uc7a0\uc2dc \uc774\ud0c8<\/strong>\ud558\uae30\ub3c4 \ud558\uace0, <strong>\ub2e4\uc2dc \ub3cc\uc544\uc640 \uad6c\ub9e4\ub97c \uacb0\uc815<\/strong>\ud569\ub2c8\ub2e4. \uc774\ub7f0 \ud658\uacbd\uc5d0\uc11c \ubc1c\uacac(Discovery) \ub2e8\uacc4\uc758 \ub9c8\ucf00\ud305 ROI\ub97c \uc785\uc99d\ud558\ub824\uba74, \uc778\uc9c0\uac00 \uc5b4\ub5bb\uac8c \uc2e4\uc81c \ud589\ub3d9\uacfc \uc804\ud658\uc73c\ub85c \uc774\uc5b4\uc9c0\ub294\uc9c0\ub97c \ubcf4\uc5ec\uc8fc\ub294 \ud480 \ud37c\ub110 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc811\uadfc \ubc29\uc2dd\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uadf8 \ubc29\ubc95\uc740 \ud06c\uac8c \uc138 \uac00\uc9c0\ub85c \ub098\ub20c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uc804\uccb4 \uc5ec\uc815\uc744 \uc5f0\uacb0\ud569\ub2c8\ub2e4.<\/strong> \uc5ec\ub7ec \ub514\ubc14\uc774\uc2a4\uc640 \ucc44\ub110\uc5d0\uc11c \uc0ac\uc6a9\uc790\ub97c \ucd94\uc801\ud560 \uc218 \uc788\ub294 \ub3c4\uad6c\ub97c \ud65c\uc6a9\ud574, \uccab \ub178\ucd9c\ubd80\ud130 \ucd5c\uc885 \uad6c\ub9e4\uae4c\uc9c0, \uadf8 \uc0ac\uc774 \ubaa8\ub4e0 \uc811\uc810\uc744 \uc885\ud569\uc801\uc73c\ub85c \ucd94\uc801\ud569\ub2c8\ub2e4.<\/p>\n<p><strong>\uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ubaa8\ub378\uc744 \uc804\ud658\ud569\ub2c8\ub2e4.<\/strong> \ub9c8\uc9c0\ub9c9 \ud074\ub9ad\ub9cc \ubcf4\ub294 \ubc29\uc2dd\uc5d0\uc11c \ubc97\uc5b4\ub098, \ubaa8\ub4e0 \uc911\uc694\ud55c \uc811\uc810\uc5d0 \uae30\uc5ec\ub3c4\ub97c \ubd80\uc5ec\ud558\ub294 \ub370\uc774\ud130 \uae30\ubc18 \ub610\ub294 \ub2e4\uc811\uc810 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \uc801\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n<p><strong>\uc138\ubd84\ud654\ud558\uace0 \ubd84\uc11d\ud569\ub2c8\ub2e4.<\/strong>\uc624\ub514\uc5b8\uc2a4 \uadf8\ub8f9, \ucea0\ud398\uc778 \uc720\ud615, \uad11\uace0 \uc18c\uc7ac\ubcc4\ub85c \uc131\uacfc\ub97c \uc138\ubd84\ud654\ud558\uc5ec, \ubb34\uc5c7\uc774 \uc2e4\uc81c\ub85c \uacb0\uacfc\ub97c \ub9cc\ub4e4\uc5b4\ub0b4\ub294\uc9c0 \ud30c\uc545\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc18c\ube44\uc790\uac00 \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c \ucf58\ud150\uce20\ub97c \ubcf4\ub358 \uc911 \uc5b4\ud37c \ud37c\ub110 \uad11\uace0\ub97c \uc811\uc5c8\ub2e4\uace0 \uac00\uc815\ud574 \ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \ubc14\ub85c \ud074\ub9ad\ud558\uc9c0\ub294 \uc54a\uc558\uc9c0\ub9cc, \uba70\uce60 \ub4a4 \ube0c\ub79c\ub4dc\ub97c \uac80\uc0c9\ud558\uace0 \uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud574 \uad6c\ub9e4\uae4c\uc9c0 \uc774\uc5b4\uc84c\uc2b5\ub2c8\ub2e4. \uccab \uc811\uc810\uc774 \uc5c6\uc5c8\ub2e4\uba74 \uc774 \ud310\ub9e4\ub294 \uc77c\uc5b4\ub098\uc9c0 \uc54a\uc558\uc744 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc801\uc808\ud55c \uce21\uc815\uc744 \ud1b5\ud574, \uc774 \u2018\ubc1c\uacac(discovery)\u2019 \ub2e8\uacc4\uac00 \uc2e4\uc81c\ub85c \uc804\ud658\uc5d0 \uae30\uc5ec\ud588\ub2e4\ub294 \uac83\uc744 \uc785\uc99d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2><strong>\ud480 \ud37c\ub110 \uc131\uacfc\ub97c \ub354 \uc2a4\ub9c8\ud2b8\ud558\uac8c \uce21\uc815\ud558\ub294 \ubc29\ubc95<\/strong><\/h2>\n<p>\uc624\ub298\ub0a0 \uace0\uac1d \uc5ec\uc815\uc740 \uc218\ub9ce\uc740 \ub514\uc9c0\ud138 \uc811\uc810\uc774 \uc874\uc7ac\ud569\ub2c8\ub2e4. \ub530\ub77c\uc11c \ucea0\ud398\uc778 \uc131\uacfc\ub97c \uc815\ud655\ud788 \uce21\uc815\ud558\ub824\uba74, \ud37c\ub110 \uc804\uccb4\ub97c \uc544\uc6b0\ub974\ub294 \uc811\uadfc\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \ube0c\ub79c\ub4dc\uc640 \ub9ac\ud14c\uc77c\ub7ec\uac00 \ub2e4\uc74c\uacfc \uac19\uc740 \uc5ed\ub7c9\uc744 \uac16\ucd9c \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\ud37c\ub110 \uc804\ubc18\uc5d0\uc11c \ubc1c\uacac(Discovery) \ucea0\ud398\uc778\uc758 \uc2e4\uc9c8\uc801\uc778 \uc601\ud5a5 \ucd94\uc801<\/li>\n<li>\ubaa8\ub4e0 \uc758\ubbf8 \uc788\ub294 \uc811\uc810\uc5d0 \uc218\uc775 \uae30\uc5ec\ub3c4 \ud560\ub2f9<\/li>\n<li>\ub2e8\uae30\uc801 \uc131\uacfc\uc640 \uc7a5\uae30\uc801 \uc131\uc7a5 \ubaa8\ub450\uc5d0 \ub9de\ucd98 \ucd5c\uc801\ud654 \uc9c0\uc6d0<\/li>\n<\/ul>\n<p>\uc2e0\uaddc \uace0\uac1d \ud655\ubcf4, \uae30\uc874 \uace0\uac1d \uc720\uc9c0, \uad00\uc2ec \uace0\uac1d \ub9ac\ud0c0\uac9f\ud305 \ub4f1 \uc5b4\ub5a4 \ubaa9\ud45c\ub97c \uac16\uace0 \uc788\ub4e0, \ucee4\uba38\uc2a4 \uadf8\ub85c\uc2a4(Commerce Growth) \ud50c\ub7ab\ud3fc\uc744 \ud65c\uc6a9\ud558\uba74 \uac01 \ucea0\ud398\uc778\uc774 \uc804\ubc18\uc801\uc778 \uc131\uc7a5\uc5d0 \uc5b4\ub5bb\uac8c \uae30\uc5ec\ud558\ub294\uc9c0 \uba85\ud655\ud788 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ud06c\ub9ac\ud14c\uc624\uc758 AI \uae30\uc220\uc740 \ud37c\ub110 \uc804\ubc18\uc758 \ub370\uc774\ud130\ub97c \uc5f0\uacb0\ud558\uc5ec, \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\ub294 \uc804\ub7b5\uc5d0 \uc790\uc2e0 \uc788\uac8c \ud22c\uc790\ud558\uace0, \uadf8 \ud22c\uc790\uac00 \uc2e4\uc81c \uc131\uacfc\ub85c \uc774\uc5b4\uc9c0\uace0 \uc788\uc74c\uc744 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\ud06c\ub9ac\ud14c\uc624 \ud30c\ud2b8\ub108\ub4e4\uc758 \uc2e4\uc81c \uc131\uacf5 \uc0ac\ub840\ub97c \ud1b5\ud574 \ub354 \uc790\uc138\ud788 \ud655\uc778\ud574 \ubcf4\uc138\uc694.<\/strong><\/p>\n<p><a href=\"https:\/\/www.criteo.com\/success-stories\/represent-clothing\/\">\ub9ac\ud504\ub9ac\uc820\ud2b8 \ud074\ub85c\ub529(Represent Clothing)<\/a>\uc740 \uc2e0\uaddc \uace0\uac1d \ud655\ubcf4 \uc804\ub7b5\uc744 \ud655\uc7a5\ud558\uc5ec \uace0\ud488\uc9c8 \uc0ac\uc774\ud2b8 \ubc29\ubb38\uc790\uac00 290% \uc774\uc0c1 \uc99d\uac00, \uc5b4\ud37c \ud37c\ub110 \ucea0\ud398\uc778\uc758 \uc601\ud5a5\uc73c\ub85c \ucd5c\ucd08 \uad6c\ub9e4\uc790\uac00 117% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p><a href=\"https:\/\/www.criteo.com\/success-stories\/bonprix\/\">\ubcf8\ud504\ub9ac(Bonprix)<\/a>\ub294 \ube44\ub514\uc624\ub97c \ud65c\uc6a9\ud574 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\uace0, \uc2e0\uaddc \uace0\uac1d \ube44\uc728 45% \ub2ec\uc131, \uc804\uccb4 \ucea0\ud398\uc778 \uc804\ud658 \uc911 20%\uac00 \uc2e0\uaddc \uace0\uac1d\uc73c\ub85c\ubd80\ud130 \ubc1c\uc0dd\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p><a href=\"https:\/\/www.criteo.com\/success-stories\/apartments-com\/\">Apartments.com<\/a>\uc740 \uc804\uccb4 \ud37c\ub110\uc744 \ucd5c\uc801\ud654\ud558\uc5ec \ubc29\ubb38\uc790 \ud2b8\ub798\ud53d 158% \uc99d\uac00, \ub3c4\ub2ec \ubc94\uc704 101% \uc99d\uac00, \ubc29\ubb38\ub2f9 \ube44\uc6a9\uc744 41% \uc808\uac10\ud558\uba70 \uc804\ub144 \ub300\ube44 \uc0c1\ub2f9\ud55c \uc131\uacfc\ub97c \uac70\ub450\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<h2><strong>\ud480 \ud37c\ub110 \ucea0\ud398\uc778: \uc131\uacf5\uc801\uc778 \ub9c8\ucf00\ud305\uc758 \ubbf8\ub798<\/strong><\/h2>\n<p>\uc5b4\ud37c \ud37c\ub110 \ucea0\ud398\uc778\uc740 \ub2e8\uc21c\ud788 \u2018\ud574\ub3c4 \uc88b\uc740 \uac83\u2019\uc774 \uc544\ub2c8\ub77c, \uc131\uacfc\uc640 \uc218\uc775\uc744 \ub9cc\ub4e4\uc5b4\ub0b4\ub294 \ud575\uc2ec \uc6d0\ub3d9\ub825\uc785\ub2c8\ub2e4. \uc62c\ubc14\ub978 \uc804\ub7b5\uacfc \uce21\uc815 \uccb4\uacc4\ub97c \uac16\ucd94\uba74, \ubc1c\uacac \ub2e8\uacc4\ub294 \uc131\uc7a5\uc744 \uacac\uc778\ud558\ub294 \uac15\ub825\ud55c \ub3c4\uad6c\ub85c \ubc14\ub01d\ub2c8\ub2e4. \uc131\uacfc\uac00 \ub192\uc740 \ucea0\ud398\uc778\uc744 \ud3c9\uac00\ud558\ub294 \ubc29\ubc95\uc740 <a href=\"https:\/\/www.criteo.com\/blog\/the-marketers-guide-to-campaign-efficiency-how-to-measure-what-really-works\/\">\uc601\ubb38 \ube14\ub85c\uadf8 \uae00 \u201cThe marketer\u2019s guide to campaign efficiency: How to measure what really works\u201d<\/a>\uc5d0\uc11c \uc790\uc138\ud788 \ud655\uc778\ud558\uc2e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc5b4\ud37c \ud37c\ub110 \ud22c\uc790\ub85c \uc5bb\ub294 ROI\ub97c \uc785\uc99d\ud560 \uc900\ube44\uac00 \ub418\uc168\ub098\uc694? \ud06c\ub9ac\ud14c\uc624\ub294 \uace0\uac1d \uc5ec\uc815 \uc804\ubc18\uc5d0\uc11c \ub354 \ub9ce\uc740 \uac83\uc744 \uce21\uc815\ud558\uace0, \ub370\uc774\ud130\ub97c \uc5f0\uacb0\ud558\uba70, \uc2e4\uc81c \uc804\ud658\uc73c\ub85c \uc774\uc5b4\uc9c0\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. <a href=\"https:\/\/www.criteo.com\/kr\/talk-to-an-expert\/\">\ud06c\ub9ac\ud14c\uc624 \uc804\ubb38\uac00\uc640 \ud568\uaed8 \ud480 \ud37c\ub110 ROI \uc804\ub7b5\uc744 \uc0c1\ub2f4\ud574\ubcf4\uc138\uc694<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ud55c\uc815\ub41c \ub9c8\ucf00\ud305 \uc608\uc0b0\uc73c\ub85c \ucd5c\ub300 \uc131\uacfc\ub97c \ub0b4\uc57c \ud560 \ub54c, \uc5b4\ud37c \ud37c\ub110 \ucea0\ud398\uc778\uc5d0 \ud22c\uc790\ud558\uba74 \uc885\uc885 \ub208\ucd1d\uc744 \ubc1b\ub294 \uacbd\uc6b0\uac00 \uc788\uc2b5\ub2c8\ub2e4. \u201c\ubc14\ub85c \uc804\ud658\uc73c\ub85c \uc774\uc5b4\uc9c0\uc9c0 \uc54a\ub294\ub370, \uacfc\uc5f0 \ud6a8\uacfc\uac00 \uc788\uc744\uae4c?\u201d\ub77c\ub294 \uc758\ubb38\uc774 \uc0dd\uae30\ub294\ub370\uc694. \uacb0\ub860\ubd80\ud130 \ub9d0\ud558\uba74, \uc788\uc2b5\ub2c8\ub2e4. \uc81c\ub300\ub85c \uce21\uc815\ud558\uba74 \uadf8 \ud6a8\uacfc\uac00 \ubd84\uba85\ud558\uac8c \ub4dc\ub7ec\ub0a9\ub2c8\ub2e4. \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\uace0 \uad00\uc2ec\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0a4\ub294 \u2018\ubc1c\uacac(Discovery)\u2019 \ucea0\ud398\uc778\uc740 \uc18c\ube44\uc790\uc758 \uad6c\ub9e4 \uc5ec\uc815\uc5d0\uc11c \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \ud480 \ud37c\ub110 \uc804\ub7b5\uc5d0 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ub179\uc544\ub4e4\uba74, \ub2e8\uc21c\ud788 \uc131\uacfc\ub97c \uc9c0\uc6d0\ud558\ub294 [&hellip;]<\/p>\n","protected":false},"author":169,"featured_media":22464,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[686,173],"coauthors":[559],"class_list":{"0":"post-22448","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-performance-media","8":"category-commerce-media","9":"criteo-business-enterprise","10":"criteo-business-agency","11":"criteo-business-small-and-medium","12":"criteo-solution-customer-acquisition","13":"criteo-solution-audiences","14":"criteo-platform-commerce-growth","15":"criteo-topic-ad-tech"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false,"add_faq":false,"hide_post_from_listing":false,"remove_from_internal_search":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - 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href=\"https:\/\/www.criteo.com\/kr\/blog\/upper-funnel-real-results\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\uc131\uacf5\uc801\uc778 \uc5b4\ud37c \ud37c\ub110 \ub9c8\ucf00\ud305 \uc804\ub7b5: \uc2e4\uc9c8\uc801\uc778 \uc131\uacfc\ub85c \ud655\uc778\ud558\uae30\" \/>\n<meta property=\"og:description\" content=\"\uc5b4\ud37c \ud37c\ub110 \ucea0\ud398\uc778\uc774 \ub9e4\ucd9c\uacfc ROI\uc5d0 \ud6a8\uacfc\uac00 \uc788\uc744\uc9c0 \uace0\ubbfc\ub418\uc2dc\ub098\uc694? \ubc1c\uacac \ub2e8\uacc4\uc5d0\uc11c \uace0\uac1d\uc744 \uc720\uc785\ud558\uace0 \ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\uba70 \uc804\ud658\uae4c\uc9c0 \uc5f0\uacb0\ud558\ub294 \ud480 \ud37c\ub110 \uc804\ub7b5\uacfc \ud575\uc2ec \uc9c0\ud45c, \uc2e4\uc81c \uc131\uacf5 \uc0ac\ub840\ub97c \ud1b5\ud574 ROI\ub97c \ub192\uc774\ub294 \ubc29\ubc95\uc744 \ud55c\ub208\uc5d0 \ud655\uc778\ud574\ubcf4\uc138\uc694.\" \/>\n<meta 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