{"id":22456,"date":"2025-12-03T15:19:22","date_gmt":"2025-12-03T20:19:22","guid":{"rendered":"https:\/\/www.criteo.com\/?p=416398"},"modified":"2026-03-12T07:16:30","modified_gmt":"2026-03-12T11:16:30","slug":"cross-channel-marketing-strategies-for-2026-a-practical-guide-for-small-teams","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/cross-channel-marketing-strategies-for-2026-a-practical-guide-for-small-teams\/","title":{"rendered":"Cross-channel marketing strategies for 2026: A practical guide for small teams"},"content":{"rendered":"<p>\ube44\uc988\ub2c8\uc2a4\ub97c \uc6b4\uc601\ud558\ub294 \uac83\ub9cc\uc73c\ub85c\ub3c4 \ucda9\ubd84\ud788 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \uc5ec\uae30\uc5d0 \ub9c8\ucf00\ud305\uae4c\uc9c0 \uc644\ubcbd\ud558\uac8c \ud574\ub0b4\uc57c \ud55c\ub2e4\uba74 \ub354\ub354\uc6b1 \ud798\ub4e0\ub370\uc694. \ud558\uc9c0\ub9cc \uc18c\ube44\uc790\ub4e4\uc740 \uc6b0\ub9ac\uc758 \uc900\ube44\uac00 \ub05d\ub0a0 \ub54c\uae4c\uc9c0 \uae30\ub2e4\ub824\uc8fc\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790\ub4e4\uc740 \ub04a\uc784\uc5c6\uc774 \uc6c0\uc9c1\uc785\ub2c8\ub2e4. \uc810\uc2ec\uc5d0\ub294 \ub9b4\uc2a4\ub97c \ubcf4\uace0, \ud1f4\uadfc \ud6c4\uc5d0\ub294 \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \ub9ac\ubdf0\ub97c \ud655\uc778\ud558\uace0, \uc8fc\ub9d0\uc5d0\ub294 \ub9ac\ud14c\uc77c\ub7ec \uc0ac\uc774\ud2b8\uc5d0\uc11c \uac00\uaca9\uc744 \ube44\uad50\ud569\ub2c8\ub2e4. \uc0ac\uc774\ud2b8\uc640 \uc571, \ub2e4\uc591\ud55c \ud654\uba74\uc744 \ub118\ub098\ub4dc\ub294 \uc774 \ubaa8\ub4e0 \uc21c\uac04\uc774 \uc774\ubbf8 \ud558\ub098\uc758 \uc18c\ube44\uc790 \uc5ec\uc815\uc785\ub2c8\ub2e4.\u00a0 \uadf8\ub7fc\uc5d0\ub3c4 \u201c\ube44\uc6a9\uc774 \ub354 \uc801\uac8c \ub4e4\uc5b4\uc11c\u201d \ud639\uc740 \u201c\uc775\uc219\ud55c \ubc29\uc2dd\uc774\ub77c\uc11c\u201d\ub77c\ub294 \uc774\uc720\ub85c \ud558\ub098\uc758 \ud50c\ub7ab\ud3fc\uc5d0\ub9cc \uc804\ub7b5\uc774 \uad6d\ud55c\ub41c\ub2e4\uba74, \uadf8 \uc0ac\uc774\uc5d0 \uc874\uc7ac\ud558\ub294 \uc911\uc694\ud55c \uc21c\uac04\ub4e4\uc744 \ub193\uce58\uac8c \ub429\ub2c8\ub2e4. \uc774\ubc88 <strong>\ud06c\ub9ac\ud14c\uc624 \ube14\ub85c\uadf8\ub294 \uaddc\ubaa8\uac00 \uc791\uc740 \ud300\ub3c4 \ubc14\ub85c \uc2e4\ud589\ud560 \uc218 \uc788\ub294 \uc804\ub7b5\uc744 \uc911\uc2ec\uc73c\ub85c, \uc18c\ube44\uc790\uac00 \uba38\ubb34\ub294 \ubaa8\ub4e0 \uc21c\uac04\uc5d0 \ube0c\ub79c\ub4dc\uc758 \uc874\uc7ac\uac10\uc744 \uba85\ud655\ud788 \ud558\uace0 \uad00\uc2ec\uc744 \ub9e4\ucd9c\ub85c \uc5f0\uacb0\ud558\ub294 \ubc29\ubc95<\/strong>\uc744 \uc81c\uc2dc\ud569\ub2c8\ub2e4.<\/p>\n<p>\uac04\ub2e8\ud55c <strong>\uac1c\ub150 \uc815\uc758<\/strong>\ubd80\ud130 \uc2dc\uc791\ud574, <strong>\uc65c \uc9c0\uae08 \ud06c\ub85c\uc2a4 \ucc44\ub110 \uc804\ub7b5\uc774 \ud544\uc694\ud55c\uc9c0<\/strong>, <strong>\uc5b4\ub5bb\uac8c \uc2e4\ud589\ud560 \uc218 \uc788\ub294\uc9c0<\/strong>, \uadf8\ub9ac\uace0 <strong>\uc131\uacfc\ub97c \uc5b4\ub5bb\uac8c \uce21\uc815\ud574\uc57c \ud558\ub294\uc9c0<\/strong>\uae4c\uc9c0 \ub2e8\uacc4\ubcc4\ub85c \uc0b4\ud3b4\ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubcf5\uc7a1\ud55c \uc774\ub860\ubcf4\ub2e4\ub294 \ubc14\ub85c \uc801\uc6a9\ud560 \uc218 \uc788\ub294 \uc2e4\uc6a9\uc801\uc778 \ubc29\ubc95\uc5d0 \uc9d1\uc911\ud588\uc2b5\ub2c8\ub2e4. \uc6b0\ub9ac\uc758 \ubaa9\ud45c\ub294 \ub2e8 \ud55c \ubc88\uc758 \uc131\uacf5\uc774 \uc544\ub2c8\ub77c, \uc9c0\uc18d \uac00\ub2a5\ud55c \uc131\uc7a5\uc744 \ub9cc\ub4e4\uc5b4\uac00\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<h2><strong>\ud06c\ub85c\uc2a4 \ucc44\ub110 \ub9c8\ucf00\ud305\uc774 \uc911\uc694\ud55c \uc774\uc720<\/strong><\/h2>\n<p>\uc18c\ube44\uc790\ub4e4\uc740 \ud55c \ubc88\uc5d0 \uc0c1\ud488\uc744 \ubc1c\uacac\ud558\uace0, \uc870\uc0ac\ud558\uace0, \uad6c\ub9e4\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc5ec\ub7ec \ucc44\ub110\uc744 \uc624\uac00\uba70 \uc800\uc7a5\ud558\uace0 \ube44\uad50\ud55c \ub4a4, \ub2e4\uc2dc \uc0b4\ud3b4\ubcf4\ub294 \uacfc\uc815\uc744 \uac70\uce69\ub2c8\ub2e4. \uc18c\uc15c \ubbf8\ub514\uc5b4\ub97c \uc2a4\ud06c\ub864\ud558\ub2e4 \uc544\uc774\ub514\uc5b4\ub97c \uc5bb\uace0, \ub9ac\ud14c\uc77c\ub7ec \uc0ac\uc774\ud2b8\uc758 \uc0c1\ud488 \ud398\uc774\uc9c0\uc5d0\uc11c \uc2e0\ub8b0\ub97c \uc313\uc2b5\ub2c8\ub2e4. \uc9e7\uc740 \uc601\uc0c1\uc740 \uad00\uc2ec\uc744 \ud589\ub3d9\uc73c\ub85c \uc804\ud658\ud558\uace0, \ud558\ub8e8 \ub4a4\uc5d0 \ub2e4\uc2dc \ub9c8\uc8fc\uce5c \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ub294 \ub9c8\uc9c0\ub9c9 \uacb0\uc2ec\uc73c\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4. <strong>\uad6c\ub9e4\ub294 \ud2b9\uc815\ud55c \ud55c \uc21c\uac04\uc5d0 \uc774\ub8e8\uc5b4\uc9c0\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \uc5ec\ub7ec \ucc44\ub110\uc744 \uc624\uac00\uba70 \uc774\uc5b4\uc9c0\ub294 \ud750\ub984 \uc18d\uc5d0\uc11c \uc644\uc131\ub429\ub2c8\ub2e4.<\/strong> \uadf8\ub807\uae30 \ub54c\ubb38\uc5d0 <strong>\uc6b0\ub9ac\ub294 \ud55c \ucc44\ub110\uc5d0\ub9cc \ud22c\uc790\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \ud769\uc5b4\uc9c4 \uc18c\ube44\uc790\uc758 \uad00\uc2ec\uc744 \ud558\ub098\uc758 \ud750\ub984\uc73c\ub85c \uc5f0\uacb0<\/strong>\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\uc774 \ud750\ub984\uc744 \uac00\ub2a5\ud558\uac8c \ud558\ub294 \uac83\uc774 \ubc14\ub85c <strong>\ud06c\ub85c\uc2a4 \ucc44\ub110 \ub9c8\ucf00\ud305 \uc804\ub7b5<\/strong>\uc785\ub2c8\ub2e4. \ud55c \ubc88\uc758 \uacc4\ud68d\uc73c\ub85c <strong>\uba54\uc2dc\uc9c0\ub294 \uc77c\uad00\ub418\uac8c \uc804\ub2ec<\/strong>\ud558\uace0, <strong>\uc131\uacfc \uce21\uc815<\/strong>\uc5d0\uc11c\ub294 <strong>\u2018\uc5b4\ub514\uc11c \uc0c0\ub294\uc9c0\u2019\ubfd0\ub9cc \uc544\ub2c8\ub77c \u2018\uc5b4\ub5a4 \uc811\uc810\ub4e4\uc774 \uc5b4\ub5bb\uac8c \uc791\uc6a9\ud588\ub294\uc9c0\u2019\uae4c\uc9c0 \ud655\uc778<\/strong>\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5ec\uae30\uc11c \ud575\uc2ec\uc740 \ub354 \ub9ce\uc740 \ubbf8\ub514\uc5b4\ub97c \uc4f0\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \ub354 \uc2a4\ub9c8\ud2b8\ud55c \uc21c\uc11c\ub97c \uc124\uacc4\ud558\ub294 \uc77c\uc785\ub2c8\ub2e4. \ud2b9\ud788 \uc18c\uaddc\ubaa8 \ub9c8\ucf00\ud305 \ud300\uc5d0\uac8c \ud06c\ub85c\uc2a4 \ucc44\ub110\uc740 \uc5ec\ub7ec \ub300\uc2dc\ubcf4\ub4dc\ub97c \uc624\uac00\ub294 \ubcf5\uc7a1\ud568\uc5d0\uc11c \ubc97\uc5b4\ub098, \uc5b4\ub514\uc5d0 \ubb34\uc5c7\uc744 \ud574\uc57c \ud558\ub294\uc9c0 \uba85\ud655\ud558\uac8c \ud310\ub2e8\ud558\uace0 \uc2e4\ud589\ud560 \uc218 \uc788\ub294 \uad6c\uc870\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<h2><strong>\ucc44\ub110 \ub2e4\uc774\ub809\ud2b8 vs \uba40\ud2f0 \ucc44\ub110 vs \ud06c\ub85c\uc2a4 \ucc44\ub110<\/strong><\/h2>\n<p>\ubcf8\ub860\uc5d0 \ub4e4\uc5b4\uac00\uae30 \uc804\uc5d0, <strong>\uc6a9\uc5b4\ubd80\ud130 \uc815\ub9ac<\/strong>\ud574 \ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \uc138 \ubc29\uc2dd\uc758 \ucc28\uc774\ub294 \uc5bc\ub9c8\ub098 \ub9ce\uc740 \ucc44\ub110\uc744 \uc4f0\ub290\ub0d0\uac00 \uc544\ub2c8\ub77c, \uadf8 \ucc44\ub110\ub4e4\uc774 \uc11c\ub85c \uc5f0\uacb0\ub418\uc5b4 \uc788\ub290\ub0d0\uc5d0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\ucc44\ub110 <\/strong><strong>\ub2e4\uc774\ub809\ud2b8(Channel-direct)<\/strong>\ub294 \uac00\uc7a5 \ub2e8\uc21c\ud55c \ubc29\uc2dd\uc785\ub2c8\ub2e4. <strong>\uad11\uace0\ub97c \uc18c\uc15c\uc774\ub098 \uac80\uc0c9 \ub4f1 \ud558\ub098\uc758 \ucc44\ub110\uc5d0\uc11c\ub9cc \uc9d1\ud589<\/strong>\ud569\ub2c8\ub2e4. \uc775\uc219\ud558\uace0 \uad00\ub9ac\ud558\uae30 \uc26c\uc6b0\uba70, \uc131\uacfc \uc5ed\uc2dc \ud558\ub098\uc758 \ub300\uc2dc\ubcf4\ub4dc\uc5d0\uc11c \ubc14\ub85c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc18c\ube44\uc790\uac00 \ucc44\ub110\uc744 \ub5a0\ub098\ub294 \uc21c\uac04, \uba54\uc2dc\uc9c0\ub3c4 \ud568\uaed8 \ub2e8\uc808\ub418\ub294\ub370\uc694. \uad11\uace0 \ud615\uc2dd\uacfc \ube44\uc6a9\uc740 \ubaa8\ub450 \ud50c\ub7ab\ud3fc \uc815\ucc45\uc5d0 \ub530\ub77c \uacb0\uc815\ub418\uace0, \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ub9ac\ud3ec\ud2b8 \ub610\ud55c \ud574\ub2f9 \ucc44\ub110 \ub0b4 \uc131\uacfc\ub9cc\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n<p><strong>\uba40\ud2f0 <\/strong><strong>\ucc44\ub110(Multichannel)<\/strong>\uc740 <strong>\ub178\ucd9c \ubc94\uc704\ub97c \ud655\uc7a5\ud55c \ub2e8\uacc4<\/strong>\uc785\ub2c8\ub2e4. <strong>\uc18c\uc15c \ubbf8\ub514\uc5b4, \uc624\ud508 \uc6f9, \ube44\ub514\uc624 \ub4f1 \uc5ec\ub7ec \ucc44\ub110\uc5d0\uc11c \ub3d9\uc2dc\uc5d0 \uad11\uace0\ub97c \uc6b4\uc601<\/strong>\ud569\ub2c8\ub2e4. \uadf8\ub9cc\ud07c \ub3c4\ub2ec \ubc94\uc704\uac00 \ub113\uc5b4\uc9c0\uace0, \ub354 \ub9ce\uc740 \ub370\uc774\ud130\uc640 \uae30\ud68c\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ubb38\uc81c\ub294 \u2018\uc870\uc815\u2019\uc785\ub2c8\ub2e4. \uad11\uace0 \uba54\uc2dc\uc9c0\ub294 \ucc44\ub110\ub9c8\ub2e4 \ub2ec\ub77c\uc9c0\uace0, \ub178\ucd9c \ube48\ub3c4\ub294 \ud2b9\uc815 \ucc44\ub110\ub85c \uce58\uc6b0\uce58\uae30 \uc27d\uc2b5\ub2c8\ub2e4. \uc131\uacfc\ub294 \uc911\ubcf5 \uc9d1\uacc4\ub418\uae30 \ub54c\ubb38\uc5d0, \ubb34\uc5c7\uc774 \uc2e4\uc81c\ub85c \uc601\ud5a5\uc744 \ubbf8\ucce4\ub294\uc9c0\ub3c4 \ubd84\uba85\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uacb0\uad6d \uac01 \uc694\uc18c\uac00 \uc5b4\ub5bb\uac8c \ub9de\ubb3c\ub824 \uc791\ub3d9\ud558\ub294\uc9c0 \ud30c\uc545\ud558\uc9c0 \ubabb\ud55c \ucc44, \ud574\uc57c \ud560 \uc77c\ub9cc \ub298\uc5b4\ub098\uac8c \ub429\ub2c8\ub2e4.<\/p>\n<p><strong>\ud06c\ub85c\uc2a4 <\/strong><strong>\ucc44\ub110(Cross-channel)<\/strong>\uc740 \uba40\ud2f0 \ucc44\ub110(Multichannel)\uc5d0 \u2018\uc5f0\uacb0\u2019\uc744 \ub354\ud55c \ubc29\uc2dd\uc785\ub2c8\ub2e4. \uc18c\uc15c, \uc624\ud508 \uc6f9, \ube44\ub514\uc624\/CTV, \ub9ac\ud14c\uc77c\ub7ec \ub4f1 \uc0ac\uc6a9\ud558\ub294 \ucc44\ub110\uc740 \uac19\uc9c0\ub9cc, \uc804\ub7b5\uc740 \ud558\ub098\uc785\ub2c8\ub2e4. \uc624\ub514\uc5b8\uc2a4\uc640 \ud559\uc2b5 \ub370\uc774\ud130\uac00 \ucc44\ub110 \uac04\uc5d0 \uacf5\uc720\ub418\uace0, \uad11\uace0 \uc18c\uc7ac\ub294 \uc0c1\ud669\uc5d0 \ub9de\uac8c \uc870\uc815\ub418\uba74\uc11c\ub3c4 \uba54\uc2dc\uc9c0\ub294 \uc77c\uad00\ub418\uac8c \uc720\uc9c0\ub429\ub2c8\ub2e4. \uc131\uacfc \uc5ed\uc2dc \ub9c8\uc9c0\ub9c9 \ud074\ub9ad\uc5d0\ub9cc \uc758\uc874\ud558\uc9c0 \uc54a\uace0, \uc804\uccb4 \uace0\uac1d \uc5ec\uc815\uc744 \uae30\uc900\uc73c\ub85c \uce21\uc815\ub429\ub2c8\ub2e4. \uc5ec\ub7ec \ubc29\ubc95\uc744 \uc774\uc6a9\ud558\uc9c0\ub9cc, \ubaa9\uc801\uc9c0\ub294 \ud558\ub098\uc778 \uc148\uc785\ub2c8\ub2e4.<\/p>\n<p>\uac89\ubcf4\uae30\uc5d0\ub294 \uc18c\uaddc\ubaa8 \ud300\uc5d0\uac8c \ubc84\uac70\uc6cc \ubcf4\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ud06c\ub85c\uc2a4 \ucc44\ub110\uc740 \uc624\ud788\ub824 \ubcf5\uc7a1\ud568\uc744 \uc904\uc5ec\uc8fc\ub294\ub370\uc694. \uc18c\ube44\uc790\uac00 \uc2e4\uc81c\ub85c \uad6c\ub9e4\ud558\ub294 \ubc29\uc2dd\uc744 \uadf8\ub300\ub85c \ubcf4\uc5ec\uc8fc\uace0, \uc5b4\ub514\uc5d0 \uc9d1\uc911\ud558\uace0 \ubb34\uc5c7\uc744 \uc870\uc815\ud574\uc57c \ud558\ub294\uc9c0\ub97c \uba85\ud655\ud558\uac8c \uc54c\ub824\uc8fc\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n<h2><strong>\ud06c\ub85c\uc2a4 \ucc44\ub110 \ub9c8\ucf00\ud305\uc758 \uc7a5\ub2e8\uc810: \ucc44\ub110 \ub2e4\uc774\ub809\ud2b8\u00b7\uba40\ud2f0 \ucc44\ub110 \ube44\uad50<\/strong><\/h2>\n<p><strong>\ucc44\ub110 \ub2e4\uc774\ub809\ud2b8(Channel-direct)<\/strong>\uc5d0\ub294 \ubd84\uba85\ud55c \uc7a5\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc124\uc815\uc740 \uc27d\uace0, \uacb0\uacfc\ub294 \ud55c\ub208\uc5d0 \ud655\uc778\ud560 \uc218 \uc788\uc73c\uba70, \uace0\ubbfc\ud574\uc57c \ud560 \uc758\uc0ac\uacb0\uc815\ub3c4 \ub9ce\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud305\uc744 \ucc98\uc74c \uc2dc\uc791\ud558\ub294 \ub2e8\uacc4\ub77c\uba74 \uc88b\uc740 \ucd9c\ubc1c\uc810\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc548\uc815\uc801\uc778 \ub9e4\ucd9c\uc744 \uae30\ub300\ud558\ub294 \uc21c\uac04, \ud55c\uacc4\ub294 \uace7\ubc14\ub85c \ub4dc\ub7ec\ub0a9\ub2c8\ub2e4. \uc18c<strong>\ube44\uc790\uc758 \ud558\ub8e8 \uc911 \uc77c\ubd80\ub9cc \ud3ec\ud568\ub41c \ubc15\uc2a4 \uc548\uc5d0\uc11c \ucd5c\uc801\ud654<\/strong>\ub97c \ud558\uace0 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n<p><strong>\uba40\ud2f0 \ucc44\ub110(Multichannel)<\/strong>\uc740 \uac00\uc7a5 \uc9c1\uad00\uc801\uc778 \ud574\uacb0\ucc45\ucc98\ub7fc \ub290\uaef4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <strong>\ub354 \ub9ce\uc740 \uc9c0\uba74, \ub354 \ub9ce\uc740 \uae30\ud68c\uac00 \uc81c\uacf5<\/strong>\ub418\uae30 \ub54c\ubb38\uc778\ub370\uc694. \ud558\uc9c0\ub9cc \uadf8\ub9cc\ud07c \ud574\uc57c \ud560 \uc77c\ub3c4 \ud568\uaed8 \ub298\uc5b4\ub0a9\ub2c8\ub2e4. \uacc4\ud68d\uc774 \uc218\ub9bd\ub418\uc5b4 \uc788\uc9c0 \uc54a\uc73c\uba74 <strong>\uc608\uc0b0\uc740 \ucd94\uce21\uc5d0 \uae30\ubc18\ud574 \ubc30\ubd84\ub418\uace0,<\/strong> \uc2e4\uc81c\ub85c \ubb34\uc5c7\uc774 \ud6a8\uacfc\uc801\uc778\uc9c0 \ud30c\uc545\ud558\uae30\ubcf4\ub2e4 <strong>\uc77c\uad00\ub418\uc9c0 \uc54a\uc740 \uad11\uace0 \uc18c\uc7ac\ub97c \uc815\ub9ac<\/strong>\ud558\ub294 \ub370 \ub354 \ub9ce\uc740 \uc2dc\uac04\uc744 \ud560\uc560\ud558\uac8c \ub429\ub2c8\ub2e4.<\/p>\n<p><strong>\ud06c\ub85c\uc2a4 \ucc44\ub110(Cross-channel)<\/strong>\uc740 \uc2dc\uc791 \ub2e8\uacc4\uc5d0\uc11c <strong>\uc57d\uac04\uc758 \uc900\ube44 \uae30\uac04<\/strong>\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \ubaa9\ud45c\ub97c \uc815\ub9ac\ud558\uace0, \ud0dc\uadf8\ub97c \uc124\uce58\ud558\uba70, \ucc44\ub110\uc744 \uc870\uc728\ud560 \uc218 \uc788\ub294 \ud50c\ub7ab\ud3fc\uc744 \uc120\ud0dd\ud574\uc57c \ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uadf8 \ub178\ub825\uc740 \uc77c\uad00\uc131\uc774\ub77c\ub294 \uacb0\uacfc\ub85c \ub418\ub3cc\uc544\uc635\ub2c8\ub2e4. \uccab \uc811\uc810\ubd80\ud130 \uacb0\uc81c\uae4c\uc9c0 \uba54\uc2dc\uc9c0\ub294 \uc77c\uad00\ub418\uac8c \uc804\ub2ec\ub418\uace0, <strong>\ub178\ucd9c \ube48\ub3c4\ub294 \uc124\uacc4\ub41c \ub300\ub85c \uc81c\uc5b4<\/strong>\ub429\ub2c8\ub2e4. <strong>\uc608\uc0b0\uc740 \uc2e4\uc81c\ub85c \uc218\uc775\uc744 \ub9cc\ub4e4\uc5b4\ub0b4\ub294 \uc870\ud569\uc5d0 \uc790\ub3d9\uc73c\ub85c \uc9d1\uc911<\/strong>\ub418\uba70, \uc131\uacfc \uce21\uc815\uc5d0\uc11c\ub294 \ub178\ucd9c \uc21c\uc11c\uac00 \ud568\uaed8 \uace0\ub824\ub418\uae30 \ub54c\ubb38\uc5d0 \uc5b4\ub5a4 \uc811\uc810\uc774 \uc5bc\ub9c8\ub098 \uc2e4\uc81c\ub85c \uae30\uc5ec\ud588\ub294\uc9c0\ub3c4 \uba85\ud655\ud788 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2><strong>\ud06c\ub85c\uc2a4 \ucc44\ub110 \ucea0\ud398\uc778 \uc0dd\uc131\ud558\ub294 \ubc29\ubc95<\/strong><\/h2>\n<p><strong>\ud06c\ub85c\uc2a4 \ucc44\ub110 \ucea0\ud398\uc778\uc744 \uc0dd\uc131\ud558\ub294 \ubc29\ubc95\uc744 \ub2e8\uacc4\ubcc4<\/strong>\ub85c \ud655\uc778\ud574 \ubcf4\uc138\uc694. \ucea1\ucc98\ud558\uac70\ub098 \uc800\uc7a5\ud574 \ub450\uc5c8\ub2e4\uac00, \ud544\uc694\ud560 \ub54c \ubc14\ub85c \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\ub2e4\uc74c 30\uc77c \ub3d9\uc548\uc758 \ubaa9\ud45c\ub97c \uc815\ud558\uc138\uc694<\/strong>\n<ul>\n<li>\ud2b8\ub798\ud53d, \ucd5c\ucd08 \uad6c\ub9e4\uc790, \uc628\ub77c\uc778 \ub9e4\ucd9c \uc911 \ud558\ub098\ub97c \uc120\ud0dd\ud569\ub2c8\ub2e4. \ud558\ub098\ub97c \uace0\ub974\uace0, \uadf8 \ubaa9\ud45c\uc5d0\ub9cc \uc9d1\uc911\ud558\uc138\uc694.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>\uae30\ubcf8 \uc124\uc815\uc740 \ud55c \ubc88\uc5d0 \ub05d\ub0b4\uc138\uc694<\/strong>\n<ul>\n<li>\ud0dc\uadf8\ub098 \ud53d\uc140\uc744 \uc124\uce58\ud558\uace0, \ucf58\ud150\uce20 \uc870\ud68c\uc7a5\ubc14\uad6c\ub2c8 \ucd94\uac00\u00b7\uad6c\ub9e4 \ub4f1 \ud575\uc2ec \uc774\ubca4\ud2b8\uac00 \uc81c\ub300\ub85c \uc218\uc9d1\ub418\ub294\uc9c0 \ud655\uc778\ud569\ub2c8\ub2e4. \uc81c\ud488\uc744 \ud310\ub9e4\ud55c\ub2e4\uba74 \ud53c\ub4dc\ub97c \uc5f0\uacb0\ud574 \uad11\uace0\uc5d0 \uac00\uaca9\uacfc \uc7ac\uace0 \uc815\ubcf4\uac00 \uc2e4\uc2dc\uac04\uc73c\ub85c \ubc18\uc601\ub418\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>\ucd5c\uc18c\ud55c\uc758 \uc560\uc14b\uc73c\ub85c \uc900\ube44\ud558\uc138\uc694<\/strong>\n<ul>\n<li>6~15\ucd08 \uae38\uc774\uc758 \uc138\ub85c\ud615 \uc20f\ud3fc \ube44\ub514\uc624 \ud558\ub098\uba74 \ucda9\ubd84\ud569\ub2c8\ub2e4. \uba54\uc2dc\uc9c0\uac00 \uba85\ud655\ud55c \ubc18\uc751\ud615 \ub514\uc2a4\ud50c\ub808\uc774 \uc0ac\uc774\uc988 \uba87 \uac1c\uc640, \uc18c\uc15c \ubbf8\ub514\uc5b4\uc6a9 \uc815\uc0ac\uac01\ud615 \uc774\ubbf8\uc9c0\ub3c4 \uc900\ube44\ud558\uc138\uc694. \ub370\uc2a4\ud06c\ud1b1 \ube44\ub514\uc624\ub098 CTV\uc6a9 \uac00\ub85c \uc18c\uc7ac\ub294 \uc120\ud0dd \uc0ac\ud56d\uc785\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>\uc124\uba85\ud560 \uc218 \uc788\ub294 \uc624\ub514\uc5b8\uc2a4\ubd80\ud130 \uc2dc\uc791\ud558\uc138\uc694<\/strong>\n<ul>\n<li>\ud398\uc774\uc9c0\ub098 \uc571 \uc8fc\uc81c\uc640 \uad11\uace0\ub97c \ub9e4\uce6d\ud558\ub294 \ucee8\ud14d\uc2a4\uce04\uc5bc \ud0c0\uac9f\ud305, \uc0ac\uc774\ud2b8 \ubc29\ubb38\uc790\ub098 \uc7a5\ubc14\uad6c\ub2c8 \uc774\ud0c8\uc790 \uac19\uc740 \ub192\uc740 \uc758\ub3c4\uc758 \uc624\ub514\uc5b8\uc2a4(\uc9c0\uc6d0\ub418\ub294 \uacbd\uc6b0 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uae30\uc900 \ucda9\uc871), \uadf8\ub9ac\uace0 \uc6b0\uc218 \uace0\uac1d\uc744 \uae30\ubc18\uc73c\ub85c \ud55c \uc720\uc0ac \uc624\ub514\uc5b8\uc2a4\ub97c \ud65c\uc6a9\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>\ud55c\ub3c4 \ub0b4\uc5d0\uc11c \uc790\ub3d9\ud654 \ud65c\uc6a9\ud558\uc138\uc694<\/strong>\n<ul>\n<li>KPI \uae30\uc900\uc73c\ub85c \ucd5c\uc801\ud654\ub97c \uc124\uc815\ud558\uace0, \ub178\ucd9c \ube48\ub3c4 \ud55c\ub3c4\ub97c \uc9c0\uc815\ud569\ub2c8\ub2e4. \ube0c\ub79c\ub4dc \uc548\uc804\uc131\uacfc \uc801\ud569\uc131, \uc9c0\uc5ed\uacfc \uc2dc\uac04\ub300\ub97c \uc124\uc815\ud55c \ub4a4 \uc2e4\uc81c \uc9d1\ud589 \uc804\uc5d0\ub294 \uc2dc\uc2a4\ud15c\uc774 \ud559\uc2b5\ud560 \uc218 \uc788\ub3c4\ub85d \uc57d \uc77c\uc8fc\uc77c\uc758 \uc2dc\uac04\uc744 \ud560\uc560\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>\uc77c\uad00\ub41c \uba54\uc2dc\uc9c0\ub97c \uc720\uc9c0\ud558\uc138\uc694<\/strong>\n<ul>\n<li>\ud654\uba74\uc5d0 \ub9de\uac8c \uad11\uace0 \uc18c\uc7ac\ub294 \ub2ec\ub77c\uc9c0\ub418, \uc77c\ub3e4\ub41c \uba54\uc2dc\uc9c0\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc18c\uc15c \ubbf8\ub514\uc5b4\ub294 \ube60\ub978 \uc784\ud329\ud2b8\uac00 \uc911\uc694\ud558\uace0, \uc624\ud508 \uc6f9\uc740 \uba85\ud655\uc131\uc774 \ud575\uc2ec\uc785\ub2c8\ub2e4. \ub9ac\ud14c\uc77c\ub7ec \ud658\uacbd\uc5d0\uc11c\ub294 \uac00\uaca9\ubcc4\uc810\u00b7\uc635\uc158\uacfc \uac19\uc740 \uad6c\uccb4\uc801\uc778 \uc815\ubcf4\uac00 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4. \uc601\uc0c1\uc740 \u2018\uc0ac\uc6a9 \ud6c4 \ubaa8\uc2b5\u2019\uc744 \uba3c\uc800 \ubcf4\uc5ec\uc8fc\uace0, \uadf8\ub2e4\uc74c\uc5d0 \ubc29\ubc95\uc744 \uc124\uba85\ud558\uc138\uc694.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>\uc8fc\uae30\uc801\uc73c\ub85c \uac80\ud1a0\ud558\uace0 \uc870\uc728\ud558\uc138\uc694<\/strong>\n<ul>\n<li>\uc77c\uc8fc\uc77c\uc5d0 \ub450 \ubc88 \uc131\uacfc\ub97c \ud655\uc778\ud558\uace0, KPI\ub97c \uac00\uc7a5 \ub04c\uc5b4\uc62c\ub9ac\ub294 \uba54\uc2dc\uc9c0 \u00d7 \uc624\ub514\uc5b8\uc2a4 \u00d7 \uac8c\uc7ac \uc704\uce58 \uc870\ud569\uc73c\ub85c \uc608\uc0b0\uc744 \ubcc0\uacbd\ud569\ub2c8\ub2e4. \ub9c8\uc9c0\ub9c9 \ud074\ub9ad\uc774 \uc544\ub2cc \uae30\uc5ec \uacbd\ub85c \uc804\uccb4\ub97c \ud3c9\uac00\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2><strong>\ud06c\ub85c\uc2a4 \ucc44\ub110 \uc804\ub7b5\uc5d0\uc11c \ucc44\ub110\ubcc4 \uc5ed\ud560\uacfc \ud65c\uc6a9 \ubc29\ubc95<\/strong><\/h2>\n<p>\ucc98\uc74c\ubd80\ud130 \ubaa8\ub4e0 \ucc44\ub110\uc774 \ud544\uc694\ud558\uc9c0\ub294 \uc54a\uc2b5\ub2c8\ub2e4. \uc911\uc694\ud55c \uac74 \ubb34\uc791\uc815 \ub178\ucd9c\uc744 \ub298\ub9ac\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \uac01 \uac8c\uc7ac\uc704\uce58\uc758 \uac15\uc810\uc744 \uc774\ud574\ud558\uace0 \uc21c\uc11c \uc788\uac8c \ud65c\uc6a9\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<h5><strong>\uc624\ud508 \uc6f9 (\ub9e4\uccb4\uc0ac, \uc571, \ub274\uc2a4, \ube14\ub85c\uadf8)<\/strong><\/h5>\n<p>\uc720\uc5f0\ud55c \ub3c4\ub2ec \ud655\uc7a5\uacfc \uba85\ud655\ud55c \uc131\uacfc \ud655\uc778\uc744 \ub3d9\uc2dc\uc5d0 \ub2f4\ub2f9\ud569\ub2c8\ub2e4. \ucee8\ud14d\uc2a4\uce04\uc5bc \uad11\uace0\ub294 \uacfc\ub3c4\ud55c \ucd94\uc801 \uc5c6\uc774\ub3c4 \ucf58\ud150\uce20 \ub9e5\ub77d\uc5d0 \ub9de\ub294 \uad00\ub828\uc131\uc744 \uc720\uc9c0\ud558\uace0, \uac8c\uc7ac\uc704\uce58 \ub2e8\uc704\uc758 \ub9ac\ud3ec\ud2b8\ub97c \ud1b5\ud574 \uc5b4\ub5a4 \uc0ac\uc774\ud2b8\uc640 \uc571\uc774 \uc2e4\uc81c\ub85c \uc591\uc9c8\uc758 \ud2b8\ub798\ud53d\uc744 \ubcf4\ub0b4\ub294\uc9c0 \ubd84\uba85\ud558\uac8c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \ub514\uc2a4\ud50c\ub808\uc774\uc640 \ub124\uc774\ud2f0\ube0c \uad11\uace0\ub294 \ud654\ub824\ud558\uc9c4 \uc54a\uc9c0\ub9cc, <strong>\ube0c\ub79c\ub4dc\ub97c \ucc98\uc74c \uc54c\ub9ac\uace0 \ub2e4\uc2dc \ub5a0\uc62c\ub9ac\uac8c \ud558\ub294 \uc911\uc694\ud55c \uc5ed\ud560<\/strong>\uc744 \ud569\ub2c8\ub2e4. \uc18c\ube44\uc790\uac00 \u201c\uacb0\uc81c\ud560\uae4c \ub9d0\uae4c \uace0\ubbfc\ud560 \ub54c\u201d \ub2e4\uc2dc \uc5f0\uacb0\ub418\ub294 <strong>\ub9ac\ud0c0\uac9f\ud305 \uc218\ub2e8\uc73c\ub85c\ub3c4 \ud6a8\uacfc\uc801<\/strong>\uc785\ub2c8\ub2e4.<\/p>\n<h5><strong>\uc18c\uc15c \ubbf8\ub514\uc5b4 (\ud398\uc774\uc2a4\ubd81, \uc778\uc2a4\ud0c0\uadf8\ub7a8, \ud2f1\ud1a1, \uc720\ud29c\ube0c \ub4f1)<\/strong><\/h5>\n<p><strong>\uad00\uc2ec<\/strong>\uc744 \ubd88\ub7ec \uc77c\uc73c\ud0a4\uace0 \ube60\ub974\uac8c \ud559\uc2b5\ud558\ub294 \ucc44\ub110\uc785\ub2c8\ub2e4. <strong>\uad11\uace0 \uc18c\uc7ac\uc758 \uc131\uacfc\uac00<\/strong> \uba87 \uc8fc\uac00 \uc544\ub2c8\ub77c <strong>\uba87 \uc2dc\uac04 \uc548\uc5d0 \ub4dc\ub7ec\ub098\ub294 \ucc44\ub110<\/strong>\uc774\uae30\ub3c4 \ud558\ub294\ub370\uc694. \uc124\uc815\ubcf4\ub2e4 \uacb0\uacfc\ub97c \uba3c\uc800 \ubcf4\uc5ec\uc8fc\uace0, \ub313\uae00\uacfc \uc800\uc7a5 \uac19\uc740 \ucc38\uc5ec <strong>\ubc18\uc751\uc744 \ud1b5\ud574 \ubb34\uc5c7\uc774 \uacf5\uac10\ub418\ub294\uc9c0 \ud30c\uc545\ud55c \ub4a4 \uadf8 \uc778\uc0ac\uc774\ud2b8\ub97c \ub2e4\ub978 \uac8c\uc7ac\uc704\uce58\ub85c \ud655\uc7a5<\/strong>\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h5><strong>CTV \ubc0f \uc628\ub77c\uc778 \ube44\ub514\uc624<\/strong><\/h5>\n<p><strong>\uac10\uc815\uacfc \uba54\uc2dc\uc9c0\ub97c \ub3d9\uc2dc\uc5d0 \uc804\ub2ec\ud574\uc57c \ud560 \ub54c \ube44\ub514\uc624<\/strong>\uac00 \ud798\uc744 \ubc1c\ud718\ud569\ub2c8\ub2e4. \uc601\uc0c1\uc740 \uc9e7\uac8c, \ud575\uc2ec \uba54\uc2dc\uc9c0\uc640 \ud61c\ud0dd\uc740 \uc55e\uc5d0 \ubc30\uce58\ud569\ub2c8\ub2e4. \ube48\ub3c4 \ud55c\ub3c4\ub97c \uac00\uad6c \ub2e8\uc704\ub85c \uad00\ub9ac\ud558\uba74 \ud53c\ub85c\ub3c4\ub97c \uc904\uc77c \uc218 \uc788\uace0, \ube44\ub514\uc624\uac00 \uad6c\ub9e4 \uc695\uad6c\ub97c \ub9cc\ub4e4\uc5b4\ub450\uba74 \ub2e4\ub978 \ud3ec\ub9f7\uc774 \uc804\ud658\uc744 \ub9c8\ubb34\ub9ac\ud569\ub2c8\ub2e4.<\/p>\n<h5><strong>\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 (\ub9ac\ud14c\uc77c\ub7ec \uc0ac\uc774\ud2b8\u00b7\uc571 \ubc0f \uc624\ud504\uc0ac\uc774\ud2b8 \ud655\uc7a5)<\/strong><\/h5>\n<p>\uc2e4\uc81c \uad6c\ub9e4\uac00 \uacb0\uc815\ub418\ub294 \uc9c0\uc810\uc785\ub2c8\ub2e4. \ub9ac\ud14c\uc77c\ub7ec\ub97c \ud1b5\ud574 \uc0c1\ud488\uc744 \ud310\ub9e4\ud55c\ub2e4\uba74, \uc628\uc0ac\uc774\ud2b8 \uad11\uace0\ub294 \uacb0\uc815\uc774 \uc774\ub904\uc9c0\ub294 \ubc14\ub85c \uadf8 \uc21c\uac04\uc5d0 \ub178\ucd9c\ub429\ub2c8\ub2e4. <strong>\uc2e4\uc2dc\uac04 \uac00\uaca9, \uc7ac\uace0, \ub9ac\ubdf0\uac00 \ubc18\uc601\ub41c \uc0c1\ud488 \ub2e8\uc704 \uad11\uace0\ub97c \ud65c\uc6a9<\/strong>\ud558\uace0, \uac00\ub2a5\ud55c \uacbd\uc6b0 \uc624\ud504\uc0ac\uc774\ud2b8 \ud655\uc7a5\uc744 \ud1b5\ud574 \uad6c\ub9e4 \uc758\ub3c4\uac00 \ub192\uc740 \uace0\uac1d\uc744 \uc624\ud508 \uc6f9 \uc804\ubc18\uc5d0\uc11c \ub2e4\uc2dc \uc5f0\uacb0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub300\ubd80\ubd84\uc758 \uc18c\uaddc\ubaa8 \ud300\uc740 \uc18c\uc15c\uacfc \uc624\ud508 \uc6f9\uc73c\ub85c \uc2dc\uc791\ud574, \ud655\uc2e0\uc774 \uc0dd\uae30\uba74 \uc20f\ud3fc \ube44\ub514\uc624\ub97c \ucd94\uac00\ud558\uace0, \ub9c8\uc9c0\ub9c9\uc73c\ub85c \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub97c \ucd94\uac00\ud569\ub2c8\ub2e4.\u00a0 \uc911\uc694\ud55c \uac74 \ucc44\ub110\uc744 \ubaa8\uc73c\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \uad6c\ub9e4 \ud750\ub984\uc5d0 \ub9de\ucdb0 \uc21c\uc11c\ub97c \ub9cc\ub4dc\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<h2><strong>\uc18c\uaddc\ubaa8 \ud300\uc744 \uc704\ud55c \ud06c\ub85c\uc2a4 \ucc44\ub110 \uc804\ub7b5<\/strong><\/h2>\n<p>\ubaa8\ub4e0 \ud06c\ub85c\uc2a4 \ucc44\ub110 \uc804\ub7b5\uc740 \ud558\ub098\uc758 \ubb38\uc7a5\uc5d0\uc11c \uc2dc\uc791\ud569\ub2c8\ub2e4. \uc774 \ubb38\uc7a5\uc740 \u201c\uc6b0\ub9ac\uac00 \ubb34\uc5c7\uc744 \ud30c\ub294\uac00\u201d\uac00 \uc544\ub2c8\ub77c, \u201c\uace0\uac1d\uc758 \ubb34\uc5c7\uc774 \ub2ec\ub77c\uc9c0\ub294\uac00\u201d\uc5d0 \ub2f5\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774 \ubb38\uc7a5\uc774 \uba85\ud655\ud558\uba74, \uc5b4\ub5a4 \ub9e4\uccb4\uc5d0\uc11c\ub3c4 \uba54\uc2dc\uc9c0\ub294 \ud754\ub4e4\ub9ac\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc11c\ube44\uc2a4\ub77c\uba74 \uc0ac\uc6a9 \uc774\ud6c4\uc758 \ubcc0\ud654\ub97c, \uc81c\ud488\uc774\ub77c\uba74 3\ucd08 \uc548\uc5d0 \uc720\uc6a9\ud568\uc774 \uc804\ub2ec\ub418\ub3c4\ub85d \uc0ac\uc6a9 \uc804\u00b7\ud6c4\uc758 \ubaa8\uc2b5\uc744 \uc9c1\uad00\uc801\uc73c\ub85c \uc81c\uc2dc\ud569\ub2c8\ub2e4.<\/p>\n<p>\u201c\uad11\uace0\ub97c \ud574\uc57c \ud558\ub294 \uacf3\u201d\uc774 \uc544\ub2c8\ub77c, \u201c\uac00\uc7a5 \ud6a8\uacfc\uac00 \uc88b\uc740 \uacf3\u201d\uc5d0 \uc9d1\uc911\ud569\ub2c8\ub2e4. \uc18c\uc15c \ubbf8\ub514\uc5b4\uac00 \uc2dc\uc791\uc810\uc774\ub77c\uba74 \uadf8\uacf3\uc5d0\uc11c \uba3c\uc800 \ubc18\uc751\uc744 \ud655\uc778\ud558\uace0, \uc131\uacfc\uac00 \uac80\uc99d\ub41c \uba54\uc2dc\uc9c0\ub97c \ub514\uc2a4\ud50c\ub808\uc774\uc640 \uc628\ub77c\uc778 \ube44\ub514\uc624\ub85c \ud655\uc7a5\ud569\ub2c8\ub2e4. \ubc18\ub300\ub85c \uc7a0\uc7ac \uace0\uac1d\uc774 \ub9e4\uccb4\uc0ac \ud658\uacbd\uc5d0 \ub354 \uac00\uae4c\uc6b4 \uacbd\uc6b0\uc5d0\ub294 \uc624\ud508 \uc6f9\uc5d0\uc11c \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\uc640 \uad00\uc2ec\uc744 \ub9cc\ub4e4\uace0 \uc18c\uc15c\uc744 \ud1b5\ud574 \uad6c\ub9e4 \ubc0f \uacb0\uc81c \ud589\ub3d9\uc744 \uc720\ub3c4\ud558\ub294 \ud750\ub984\uc774 \ub354 \ud6a8\uacfc\uc801\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uad11\uace0 \uc18c\uc7ac\ub294 \ubc29\ud574\ubb3c\uc774 \uc544\ub2c8\ub77c, \uc775\uc219\ud55c \uc7a5\uba74\uc774 \ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc644\uc131\ub3c4 \ub192\uc740 \uc601\uc0c1\ubcf4\ub2e4 \uc911\uc694\ud55c \uac83\uc740 \ubc18\ubcf5 \uac00\ub2a5\uc131\uc785\ub2c8\ub2e4. \uc0ac\uc6a9 \ud6c4, \uacb0\uacfc\ubb3c\uc744 \ubcf4\uc5ec\uc8fc\ub294 \uc138\ub85c \ud615\ud0dc\uc758 \uc774\ubbf8\uc9c0 \ucef7, \uba87 \uac00\uc9c0 \ud575\uc2ec \ub514\uc2a4\ud50c\ub808\uc774 \uc0ac\uc774\uc988, \uc218\uc815 \uac00\ub2a5\ud55c \uc0ac\uac01\ud615 \uc774\ubbf8\uc9c0\ub294 \uc218\uc815\uc774 \uc5b4\ub824\uc6b4 \ud654\ub824\ud55c \uc560\uc14b\ubcf4\ub2e4 \uc624\ud788\ub824 \ub354 \ud6a8\uacfc\uc801\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc775\uc219\ud568\uc774 \ud53c\ub85c\ub85c \ubc14\ub00c\uae30 \uc804, 2~4\uc8fc \uc8fc\uae30\ub85c \uc18c\uc7ac\ub97c \uad50\uccb4\ud558\uc138\uc694.<\/p>\n<p>\uc790\ub3d9\ud654 \uae30\ub2a5\uc744 \uc2e0\ub8b0\ud558\uc9c0\ub9cc, \ubc18\ub4dc\uc2dc \uac80\uc99d\uc774 \ud544\uc218\uc785\ub2c8\ub2e4. \uc785\ucc30\uc744 \uc138\ubc00\ud558\uac8c \uc870\uc815\ud560 \uc5ec\uc720\uac00 \uc5c6\ub2e4\uba74 KPI \ucd5c\uc801\ud654\ub97c \ud65c\uc6a9\ud569\ub2c8\ub2e4. \ubaa9\ud45c\ub97c \uc124\uc815\ud558\uace0 \ud55c\ub3c4\ub97c \uc815\ud55c \ub4a4, \u2018\ub9f5(MAP)\u2019\uc744 \ud1b5\ud574 \uacbd\ub85c\uc640 \uac8c\uc7ac \uc704\uce58\ub97c \ud655\uc778\ud569\ub2c8\ub2e4. \uc5b4\ub5a4 \uc870\ud569\uc774 \uc2e4\uc81c\ub85c KPI\ub97c \ub04c\uc5b4\uc62c\ub838\ub294\uc9c0, \uc5b4\ub5a4 \uc0ac\uc774\ud2b8\uac00 \ud6a8\uacfc\uc801\uc778 \uc5ec\uc815\uc5d0\uc11c \ubc18\ubcf5\uc801\uc73c\ub85c \ub4f1\uc7a5\ud558\ub294\uc9c0\ub97c \ud30c\uc545\ud558\uace0 \uadf8 \uc9c0\uc810\uc5d0 \uc9d1\uc911 \ud22c\uc790\ud569\ub2c8\ub2e4. \ub098\uba38\uc9c0\ub294 \uacfc\uac10\ud558\uac8c \uc81c\ud55c\ud558\uc138\uc694.<\/p>\n<p>\ub9c8\uc9c0\ub9c9\uc73c\ub85c, \uc2e4\ud589\ubcf4\ub2e4 \uc911\uc694\ud55c \uac83\uc740 \uae30\ub85d\uc785\ub2c8\ub2e4. \ubc18\uc751\uc774 \uc788\uc5c8\ub358 \uba54\uc2dc\uc9c0, \ucc38\uc5ec\ub85c \uc774\uc5b4\uc9c4 \uace0\uac1d, \uc131\uacfc\uac00 \uac80\uc99d\ub41c \uac8c\uc7ac \uc704\uce58\ub97c \ubaa8\ub450 \ub0a8\uaca8\ub450\uc138\uc694. \uc608\uc0b0\uc774 \uc904\uc5b4\ub4e4\uac70\ub098 \uc0c8\ub85c\uc6b4 \ucc44\ub110\uc744 \uace0\ubbfc\ud574\uc57c \ud560 \uc21c\uac04, \uc774 \uae30\ub85d\uc740 \uac10\uc774 \uc544\ub2c8\ub77c \uae30\uc900\uc774 \ub429\ub2c8\ub2e4.<\/p>\n<h2><strong>\uad6c\ub9e4 \uc5ec\uc815\uc5d0 \ub9de\ucdb0 \uc131\uacfc \uce21\uc815\ud558\uae30<\/strong><\/h2>\n<p>\ucc44\ub110\uc774 \ub298\uc5b4\ub0a0\uc218\ub85d \uc0c8\ub85c\uc6b4 \uc9c0\ud45c \ud639\uc740 \uac00\uc7a5 \uae54\ub054\ud574 \ubcf4\uc774\ub294 \uc218\uce58\ub97c \ub530\ub77c\uac00\uace0 \uc2f6\uc740 \uc720\ud639\ub3c4 \ucee4\uc9d1\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ubaa8\ub4e0 \uc9c0\ud45c\uac00 \uc758\ubbf8 \uc788\ub294 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. \uc624\ud788\ub824 \uc758\ub3c4\uc801\uc73c\ub85c \uc800\ud56d\ud558\uace0 \uba48\ucdb0\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p><strong>\uce21\uc815<\/strong>\uc740 \ube44\uc988\ub2c8\uc2a4 \uc9c0\ud45c\uc5d0\uc11c \uc2dc\uc791\ud569\ub2c8\ub2e4. <strong>\ud6a8\uc728\uc801\uc778 \uc2e0\uaddc \uace0\uac1d \ud655\ubcf4\uac00 \ubaa9\uc801\uc774\ub77c\uba74 CPA\ub97c, \uc628\ub77c\uc778 \ub9e4\ucd9c\uc758 \ud6a8\uc728\uc774 \uc911\uc694\ud558\ub2e4\uba74 ROAS, \uac00\uc785\uc774\ub098 \ubb38\uc758 \uc804\ud658\uc774 \ubaa9\ud45c\ub77c\uba74 \ub9ac\ub4dc\ub2f9 \ube44\uc6a9(CPL)\uc744 \uace0\ub824<\/strong>\ud574\uc57c \ud569\ub2c8\ub2e4. CTR\uc774\ub098 \uc601\uc0c1 \uc2dc\uccad \uc644\ub8cc\uc728 \uac19\uc740 \uc5b4\ud37c \ud37c\ub110 \uc9c0\ud45c\ub294 \uc131\uacf5\uc744 \uc815\uc758\ud558\ub294 \uae30\uc900\uc774 \uc544\ub2c8\ub77c, \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c(\uad11\uace0 \uc18c\uc7ac\uac00)\uac00 \uc5b4\ub5a4 \ubc18\uc751\uc744 \ub9cc\ub4e4\uc5b4\ub0b4\uace0 \uc788\ub294\uc9c0\ub97c \uc774\ud574\ud558\uae30 \uc704\ud55c \ucc38\uace0 \uc9c0\ud45c\uc5d0 \uac00\uae5d\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub9c8\uc9c0\ub9c9 <strong>\ud074\ub9ad<\/strong> \ub108\uba38\ub97c \ubd10\uc57c \ud569\ub2c8\ub2e4. \uac00\uc7a5 \uac00\uae4c\uc6b4 \uc811\uc810\uc77c \ubfd0, \uac00\uc7a5 \uc911\uc694\ud55c \uc811\uc810\uc740 \uc544\ub2d0 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uacbd\ub85c \ub2e8\uc704\ub85c \ubcf4\uba74 \ube44\ub514\uc624 \ub178\ucd9c, \uc624\ud508 \uc6f9 \ud074\ub9ad, \ub9ac\ud14c\uc77c\ub7ec \ud398\uc774\uc9c0 \uc870\ud68c, \uadf8\ub9ac\uace0 \ucd5c\uc885 \uad6c\ub9e4\uae4c\uc9c0\uc758 \ud750\ub984\uc774 \ubcf4\uc774\ub294\ub370\uc694. \ud2b9\uc815 \ucc44\ub110\uc774 \ud3ec\ud568\ub41c \uc5ec\uc815\uacfc \uadf8\ub807\uc9c0 \uc54a\uc740 \uc720\uc0ac \uc5ec\uc815\uc744 \ube44\uad50\ud574\ubcf4\uba74 \ucc28\uc774\uac00 \ub4dc\ub7ec\ub0a9\ub2c8\ub2e4. \ube44\ub514\uc624\uac00 \ud3ec\ud568\ub41c \ucea0\ud398\uc778\uc774 \ucd5c\ucd08 \uad6c\ub9e4\ub97c \ub354 \ub9cc\ub4e4\uac70\ub098, \ud3c9\uade0 \uc8fc\ubb38 \uae08\uc561\uc744 \ub04c\uc5b4\uc62c\ub9b0\ub2e4\uba74 \uadf8\uac83\uc740 \ucda9\ubd84\ud788 \uc758\ubbf8 \uc788\ub294 \uc2e0\ud638\uc785\ub2c8\ub2e4.<\/p>\n<p><strong>\uc99d\ubd84 \ud6a8\uacfc(incrementality)<\/strong>\ub294 \uc18c\uaddc\ubaa8\ub85c, \ud604\uc2e4\uc801\uc778 \ubc29\uc2dd\uc73c\ub85c \uac80\uc99d\ud569\ub2c8\ub2e4. \ud14c\uc2a4\ud2b8 \ubc30\uc81c \uadf8\ub8f9, \uc9c0\ub9ac\uc801 \ubd84\ud560, \ud639\uc740 \uc77c\uc815 \uae30\uac04\uc758 \uc911\ub2e8\ub9cc\uc73c\ub85c\ub3c4 \uad11\uace0\uac00 \uc5c6\uc5c8\uc744 \uacbd\uc6b0\ub97c \ucda9\ubd84\ud788 \ucd94\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubaa9\ud45c\ub294 \uc815\uad50\ud55c \ubd84\uc11d\uc774 \uc544\ub2c8\ub77c, \ub354 \ub098\uc740 \uc120\ud0dd\uacfc \uacb0\uc815\uc744 \ub0b4\ub9ac\ub294 \uac83\uc785\ub2c8\ub2e4. \uad11\uace0\ub97c \ubcf8 \uadf8\ub8f9\uc774 \uadf8\ub807\uc9c0 \uc54a\uc740 \uadf8\ub8f9\ubcf4\ub2e4 \ub354 \uc790\uc8fc, \ud639\uc740 \ub354 \ube68\ub9ac \uad6c\ub9e4\ud588\ub294\uc9c0\ub97c \ud655\uc778\ud558\uc138\uc694. \uadf8 \uacb0\uacfc\ub97c \uae30\uc900\uc73c\ub85c \uc608\uc0b0\uc744 \ub298\ub9b4\uc9c0 \ud310\ub2e8\ud574 \ubcf4\uc138\uc694.<\/p>\n<p><strong>\uacb0\uacfc<\/strong>\ub97c \ud55c \uacf3\uc5d0\uc11c \uad00\ub9ac\ud558\uc138\uc694. \ud50c\ub7ab\ud3fc \ub300\uc2dc\ubcf4\ub4dc\ub4e0, \uc8fc 2\ud68c \uc5c5\ub370\uc774\ud2b8\ud558\ub294 \uc5d1\uc140 \ud30c\uc77c\ub4e0 \uc0c1\uad00\uc5c6\uc2b5\ub2c8\ub2e4. \ud575\uc2ec\uc740 \ub3d9\uc77c\ud55c \uae30\uc900\uc5d0\uc11c \ube44\uad50\ud560 \uc218 \uc788\ub290\ub0d0\uc785\ub2c8\ub2e4. \uac8c\uc7ac \uc704\uce58 \ub2e8\uc704\uc758 \uac00\uc2dc\uc131\uc774 \uc788\ub2e4\uba74 \uc801\uadf9 \ud65c\uc6a9\ud558\uc138\uc694. \u2018\ub274\uc2a4 \uc571 X + \ud61c\ud0dd \uba54\uc2dc\uc9c0 Y + \ubaa8\ub378\ub9c1\ub41c \uc624\ub514\uc5b8\uc2a4 Z\u2019\uac00 \uc131\uacfc \uacbd\ub85c\uc5d0 \ubc18\ubcf5\ud574\uc11c \ub4f1\uc7a5\ud55c\ub2e4\uba74, \uc774\ubbf8 \ub2f5\uc740 \ub098\uc640 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uc2dc\uac04\uc758 \ud750\ub984<\/strong>\ub3c4 \uc81c\ub300\ub85c \ud30c\uc545\ud574\uc57c\ud569\ub2c8\ub2e4. <strong>\ucc98\uc74c 48\uc2dc\uac04<\/strong>\uc740 <strong>\uc774\ud0c8\ub960, \uc7a5\ubc14\uad6c\ub2c8 \ucd94\uac00, \uc758\ubbf8 \uc788\ub294 \ud589\ub3d9\ub2f9 \ube44\uc6a9\ucc98\ub7fc \ucd08\uae30 \ud488\uc9c8 \uc2e0\ud638<\/strong>\uc5d0 \uc9d1\uc911\ud569\ub2c8\ub2e4. <strong>3~7\uc77c\ucc28<\/strong>\ub294 <strong>\uc548\uc815\ud654 \uad6c\uac04\uc73c\ub85c, \uc131\uacfc\uac00 \uc88b\uc740 \uad11\uace0 \uc18c\uc7ac\uc640 \uc624\ub514\uc5b8\uc2a4, \uadf8\ub9ac\uace0 \ube48\ub3c4\ub97c \uc870\uc815<\/strong>\ud569\ub2c8\ub2e4. <strong>\ub450 \ubc88\uc9f8 \uc8fc<\/strong>\ub294 \ubc18<strong>\ubcf5 \uac00\ub2a5\uc131\uc744 \ud655\uc778<\/strong>\ud558\ub294 \ub2e8\uacc4\uc785\ub2c8\ub2e4. \uc608\uc0b0\uc744 \ub298\ub824\ub3c4 \uac19\uc740 \uc870\ud569\uc774 \uacc4\uc18d \uc131\uacfc\ub97c \ub0b4\ub294\uc9c0, \uc544\ub2c8\uba74 \uc774\ubbf8 \ud2b9\uc815 \uc138\uadf8\uba3c\ud2b8\uac00 \uc18c\uc9c4\ub418\uc5c8\ub294\uc9c0\ub97c \ud655\uc778\ud574 \ubcf4\uc138\uc694. \uc774 \ud750\ub984\uc740 \uc870\uae09\ud574\uc9c8 \ub54c, \uc774\ubbf8 \uc218\ub9bd\ub41c \uc804\ub7b5\uc744 \ub2e4\uc2dc \ud754\ub4e4\uc9c0 \uc54a\ub3c4\ub85d \ub3c4\uc640\uc90d\ub2c8\ub2e4.<\/p>\n<h2><strong>4\ub2e8\uacc4\ub85c \uc0b4\ud3b4\ubcf4\ub294 30\uc77c \ud06c\ub85c\uc2a4 \ucc44\ub110 \ub9c8\ucf00\ud305 \uc804\ub7b5<\/strong><\/h2>\n<p><strong>Week 0 (<\/strong><strong>\uc900\ube44): <\/strong>\uba3c\uc800 \uc6d0\ud558\ub294 \uacb0\uacfc \ud558\ub098\ub97c \uc815\ud569\ub2c8\ub2e4. \ud2b8\ub798\ud53d, \ucd5c\ucd08 \uad6c\ub9e4\uc790, \ud639\uc740 \ud310\ub9e4 \uac74\uc218 \uc911\uc5d0 \ud558\ub098\ub97c \uc120\ud0dd\ud574\ub3c4 \ucda9\ubd84\ud569\ub2c8\ub2e4. \ud0dc\uadf8\ub97c \uc124\uce58\ud558\uace0 \uc8fc\uc694 \uc774\ubca4\ud2b8\uac00 \uc815\uc0c1\uc801\uc73c\ub85c \uc218\uc9d1\ub418\ub294\uc9c0 \ud655\uc778\ud569\ub2c8\ub2e4. \uc20f\ud3fc \ube44\ub514\uc624, \uba87 \uac00\uc9c0 \ud575\uc2ec \ub514\uc2a4\ud50c\ub808\uc774 \uc0ac\uc774\uc988, \uadf8\ub9ac\uace0 \uc815\uc0ac\uac01\ud615 \uc18c\uc15c \uc560\uc14b\uc744 \uc900\ube44\ud569\ub2c8\ub2e4. \uc608\uc0b0\uacfc \ube48\ub3c4 \ud55c\ub3c4, \ube0c\ub79c\ub4dc \uc138\uc774\ud504\ud2f0 \uaddc\uce59\uc744 \ud568\uaed8 \uc124\uc815\ud569\ub2c8\ub2e4.<\/p>\n<p><strong>Week 1 (<\/strong><strong>\ub7f0\uce6d): <\/strong>\uc18c\uc15c \ubbf8\ub514\uc5b4\uc640 \uc624\ud508 \uc6f9\uc5d0\uc11c \ub3d9\uc77c\ud55c \uba54\uc2dc\uc9c0\ub85c \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud569\ub2c8\ub2e4. KPI \uae30\uc900 \uc790\ub3d9 \ucd5c\uc801\ud654\ub97c \uc801\uc6a9\ud558\uace0, QA \ub9c1\ud06c\uc640 \ud0dc\uadf8\ub97c \ud1b5\ud574 \ub178\ucd9c\uacfc \uc804\ud658\uc774 \uc815\ud655\ud788 \ub9e4\uce6d\ub418\ub294\uc9c0 \uc810\uac80\ud569\ub2c8\ub2e4. \ud655\uc2e4\ud558\uac8c \ub9e4\uce58\uac00 \ub418\uc9c0 \uc54a\ub294 \uacbd\uc6b0\uc5d0\ub9cc \uc608\uc0b0\uc744 \uc608\uc0b0\uc744 \uc18c\ud3ed \uc870\uc815\ud569\ub2c8\ub2e4.<\/p>\n<p><strong>Week 2 (<\/strong><strong>\uc548\uc815\ud654): <\/strong>\u00a0\uba54\uc2dc\uc9c0 \u00d7 \uc624\ub514\uc5b8\uc2a4 \u00d7 \uac8c\uc7ac \uc704\uce58\ub97c \uae30\uc900\uc73c\ub85c \ucd08\uae30 \uc131\uacfc\uac00 \ub098\uc628 \uc870\ud569\uc744 \uc2dd\ubcc4\ud569\ub2c8\ub2e4. \ube48\ub3c4\uac00 \uc11c\uc11c\ud788 \ub192\uc544\uc9c0\ub294 \uad6c\uac04\uc5d0\ub294 \uc81c\uc678 \ud56d\ubaa9\uc744 \ucd94\uac00\ud574 \uad11\uace0 \ud53c\ub85c\ub3c4\ub97c \uad00\ub9ac\ud569\ub2c8\ub2e4. KPI\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \ud5a5\uc0c1\ud558\ub294 \uc870\ud569\uc73c\ub85c \ub354 \ub9ce\uc740 \uc608\uc0b0\uc744 \uc774\ub3d9\ud558\uc138\uc694.<\/p>\n<p><strong>Week 3 (<\/strong><strong>\ud655\uc7a5):<\/strong> \uae54\ub054\ud558\uace0 \uc9e7\uc740 \ube44\ub514\uc624\ub098 CTV \uc18c\uc7ac\uac00 \uc788\ub2e4\uba74 \ucd94\uac00\ud569\ub2c8\ub2e4. \uad11\uace0 \ud53c\ub85c\ub97c \uc904\uc774\uae30 \uc704\ud574 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc694\uc18c \ud558\ub098\uc5d0 \ubcc0\ud654\ub97c \uc8fc\ub418, \ud55c \ubc88\uc5d0 \ud558\ub098\uc758 \ubcc0\uc218\ub9cc \ud14c\uc2a4\ud2b8\ud569\ub2c8\ub2e4.<\/p>\n<p><strong>Week 4 (<\/strong><strong>\uac80\uc99d):<\/strong> \uac00\ub2a5\ud55c \uacbd\uc6b0 \uc18c\uaddc\ubaa8\uc758 \ud14c\uc2a4\ud2b8 \ubc30\uc81c \uadf8\ub8f9\uc774\ub098 \uc9c0\ub9ac\uc801 \ubd84\ud560\ub85c \uc99d\ubd84 \ud6a8\uacfc\ub97c \ud655\uc778\ud569\ub2c8\ub2e4.\u00a0 \u2018\uc131\uacfc\uac00 \uc788\uc5c8\ub358 \uac8c\uc7ac \uc704\uce58\u2019\uc640 \u2018\ubc18\uc751\uc744 \ub048 \uba54\uc2dc\uc9c0\u2019\ub97c \uae30\ub85d\ud569\ub2c8\ub2e4. \uac80\uc99d\ub41c \uad11\uace0\uc640 \uc0c8\ub85c\uc6b4 \ubcc0\ud615\uc744 \ub2e4\uc74c \ub2ec \uacc4\ud68d\uc5d0 \ubc18\uc601\ud569\ub2c8\ub2e4.<\/p>\n<h2><strong>\ub9c8\ucf00\ud130\ub97c \uc704\ud55c \ud06c\ub85c\uc2a4 \ucc44\ub110 \uc6b4\uc601 \ud301: \uc2e4\uc804 Q&amp;A<\/strong><\/h2>\n<h6>\uc774\ubbf8 Performance Max\ub098 Advantage+\ub97c \uc6b4\uc601 \uc911\uc778\ub370, \uc65c \ud655\uc7a5\uc774 \ud544\uc694\ud55c\uac00\uc694?<\/h6>\n<p>\uad11\uace0 \uc131\uacfc\uac00 \ub098\ub294 \uae30\uc874 \ud50c\ub7ab\ud3fc\uc740 \uadf8\ub300\ub85c \uc720\uc9c0\ud558\uba74 \ub429\ub2c8\ub2e4. \ub2e4\ub9cc \uc18c\ube44\uc790\ub4e4\uc740 \ud558\ub098\uc758 \ucc44\ub110 \uc548\uc5d0\uc11c\ub9cc \uc6c0\uc9c1\uc774\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc624\ud508 \uc6f9, \ub9ac\ud14c\uc77c\ub7ec \uc0ac\uc774\ud2b8, \uc628\ub77c\uc778 \ube44\ub514\uc624\ub97c \ud568\uaed8 \ud65c\uc6a9\ud558\uba74 \uba54\uc2dc\uc9c0\ub97c \ub354 \ub9ce\uc740 \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \uc804\ub2ec\ud560 \uc218 \uc788\uace0, \uc804\ud658\uc774 \ubc1c\uc0dd\ud55c \uc774\uc720\ub97c \uc124\uba85\ud574\uc904 \ub354 \ub9ce\uc740 \ub9e5\ub77d\ub3c4 \ud568\uaed8 \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h6>\uc0ac\uc774\ud2b8 \uaddc\ubaa8\uac00 \uc791\uc740\ub370, \ub108\ubb34 \ubcf5\uc7a1\ud574\uc9c0\uc9c0 \uc54a\uc744\uae4c\uc694?<\/h6>\n<p>\ud55c \ubc88\ub9cc \uc124\uce58\ud558\uba74 \uc774\ud6c4\uc758 \ubcf5\uc7a1\ud55c \uc791\uc5c5\uc740 AI\uac00 \ucc98\ub9ac\ud569\ub2c8\ub2e4. \uacc4\ud68d\uc740 \ud55c \ubc88 \uc138\uc6b0\uace0, \uc5ec\ub7ec \uac8c\uc7ac \uc704\uce58\uc5d0\uc11c \uc2e4\ud589\ud55c \ub4a4\uc5d0\ub294 \uc608\uc0b0 \uad00\ub9ac\uc640 \ubaa9\ud45c\uc5d0 \ub9de\ucd98 \ucd5c\uc801\ud654\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc2e4\uc81c\ub85c \uc190\uc774 \ub9ce\uc774 \uac00\ub294 \uae30\uac04\uc740 \uccab \uc8fc\ubfd0\uc774\uace0, \uc774\ud6c4\uc5d0\ub294 \uc131\uacfc\uc5d0 \ub530\ub77c \uc608\uc0b0\uc744 \uc870\uc815\ud558\ub294 \uc815\ub3c4\uba74 \ucda9\ubd84\ud569\ub2c8\ub2e4.<\/p>\n<h6>\ucc98\uc74c\uc5d0\ub294 \uc5b4\ub5a4 \uad11\uace0 \uc18c\uc7ac\ub85c \uc2dc\uc791\ud558\ub294 \uac8c \uc88b\uc744\uae4c\uc694?<\/h6>\n<p>\ube60\ub974\uac8c \uacb0\uacfc\ub97c \ubcf4\uc5ec\uc904 \uc218 \uc788\ub294 \uc18c\uc7ac\uac00 \uc88b\uc2b5\ub2c8\ub2e4. \uc138\ub85c\ud615 \uc20f\ud3fc \ube44\ub514\uc624 \ud558\ub098, \uc2e4\uc81c \uc81c\ud488\uc774\ub098 \ubca0\ub124\ud54f(\ud6a8\uacfc)\uc744 \uba85\ud655\ud558\uac8c \ubcf4\uc5ec\uc8fc\ub294 \ub514\uc2a4\ud50c\ub808\uc774 \uc774\ubbf8\uc9c0, \uadf8\ub9ac\uace0 \uc18c\uc15c\uc6a9 \uc815\uc0ac\uac01\ud615 \uc774\ubbf8\uc9c0\uba74 \ucda9\ubd84\ud569\ub2c8\ub2e4. \ube0c\ub79c\ub4dc \uc694\uc18c\ub97c \uc77c\uad00\ub418\uac8c \uc720\uc9c0\ud560\uc218\ub85d \uc778\uc9c0\ub3c4\uc640 \ubc18\uc751\ub3c4 \ud568\uaed8 \uc313\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h6>\uc131\uacfc\uac00 \uc5c6\ub294 \ucc44\ub110\uc5d0 \uc608\uc0b0\uc774 \uc9c0\ucd9c\ub418\ub294 \uac83\uc744 \uc5b4\ub5bb\uac8c \ub9c9\uc744 \uc218 \uc788\ub098\uc694?<\/h6>\n<p>\ube48\ub3c4\ub97c \uc81c\ud55c\ud558\uace0, \uc801\ud569\uc131 \uae30\uc900\uc744 \uc124\uc815\ud558\uba70, \uacb0\uacfc\ub97c \ud55c \uacf3\uc5d0\uc11c \uad00\ub9ac\ud569\ub2c8\ub2e4. \ubc18\ubcf5\uc801\uc73c\ub85c KPI\ub97c \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \uc870\ud569\uc5d0 \uc608\uc0b0\uc744 \uc9d1\uc911\ud558\uace0, \uadf8\ub807\uc9c0 \uc54a\uc740 \uc601\uc5ed\uc740 \uc904\uc774\uba74 \ub418\ub294\ub370\uc694. \ube44\uc6a9\uc774 \ub0ae\uc544 \ubcf4\uc5ec\ub3c4 \uc131\uacf5\uc801\uc778 \uacbd\ub85c\uc5d0 \ub4f1\uc7a5\ud558\uc9c0 \uc54a\ub294 \ucc44\ub110\uc774\ub77c\uba74, \uc2e4\uc81c\ub85c\ub294 \ud6a8\uc728\uc801\uc778 \ucc44\ub110\uc774 \uc544\ub2d0 \uac00\ub2a5\uc131\uc774 \ud07d\ub2c8\ub2e4.<\/p>\n<h6>\uc624\ud504\ub77c\uc778 \ub9e4\ucd9c \ube44\uc911\uc774 \ud070 \uacbd\uc6b0, \uad11\uace0 \uc131\uacfc\ub294 \uc5b4\ub5bb\uac8c \uce21\uc815\ud560 \uc218 \uc788\ub098\uc694?<\/h6>\n<p>\uc0c1\ud488 \ud398\uc774\uc9c0 \uc870\ud68c \uc99d\uac00, \uc7a5\ubc14\uad6c\ub2c8 \ucd94\uac00, \ucfe0\ud3f0 \uc0ac\uc6a9, \ub9e4\uc7a5 \uc704\uce58 \ud655\uc778, \uacb0\uc81c \uc2dc \u201c\uc5b4\ub5bb\uac8c \uc800\ud76c\ub97c \uc54c\uac8c \ub418\uc168\ub098\uc694?\u201d \uac19\uc740 \uac04\ub2e8\ud55c \uc9c8\ubb38\uae4c\uc9c0 \ubaa8\ub450 \uc720\uc758\ubbf8\ud55c \uc2e0\ud638\uac00 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubaa9\ud45c\ub294 \uc644\ubcbd\ud55c \uce21\uc815\uc774 \uc544\ub2c8\ub77c, \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uc0c1\uad00\uad00\uacc4\ub97c \uc313\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<h6>\ud14c\uc2a4\ud2b8 \uae30\uac04\uc740 \uc5b4\ub290 \uc815\ub3c4\uac00 \uc801\ub2f9\ud560\uae4c\uc694?<\/h6>\n<p>30\uc77c\uc774\uba74 \ucda9\ubd84\ud569\ub2c8\ub2e4. \ucd94\uc9c4\ub825\uc744 \uc783\uc9c0 \uc54a\uc73c\uba74\uc11c\ub3c4, \ud559\uc2b5\ud558\uace0 \ubc18\ubcf5\ud558\uae30\uc5d0 \ubb34\ub9ac\uac00 \uc5c6\ub294 \uae30\uac04\uc785\ub2c8\ub2e4. \ubcf4\ud1b5 2\uc8fc \uc774\ub0b4\uc5d0 \ubc29\ud5a5\uc744 \uac00\ub2a0\ud560 \uc218 \uc788\ub294 \uc2e0\ud638\uac00 \ub098\ud0c0\ub098\uace0, \uc0ac\uc774\ud074\uc744 \ud55c \ubc88 \ub354 \ub3cc\ub9b4\uc218\ub85d \uacb0\uacfc\ub294 \ub354 \ub610\ub837\ud574\uc9d1\ub2c8\ub2e4.<\/p>\n<h2><strong>\uc18c\uaddc\ubaa8 \ud300\ub3c4 \ubd80\ub2f4 \uc5c6\uc774 \uc2e4\ud589\ud560 \uc218 \uc788\ub294 \ud06c\ub85c\uc2a4 \ucc44\ub110 \uc804\ub7b5, \ud06c\ub9ac\ud14c\uc624<\/strong><\/h2>\n<p>\ubcf5\uc7a1\ud55c \ud234\uc744 \ub9ce\uc774 \uc4f8 \ud544\uc694\ub294 \uc5c6\uc2b5\ub2c8\ub2e4.\u00a0 \ud544\uc694\ud55c \uac83\uc740 \ucee4\uba38\uc2a4 \uc778\ud154\ub9ac\uc804\uc2a4\uc640 AI\ub97c \ubc14\ud0d5\uc73c\ub85c, \uc624\ud508 \uc6f9\uacfc \ub9ac\ud14c\uc77c\ub7ec, \uc18c\uc15c \uc804\ubc18\uc5d0\uc11c \ud558\ub098\uc758 \ud750\ub984\uc73c\ub85c \uad11\uace0\ub97c \uc9d1\ud589\ud560 \uc218 \uc788\ub294 \ud30c\ud2b8\ub108\uc785\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uadf8 \uacb0\uacfc\ub97c \uc5ec\uc815 \uc804\uccb4 \uad00\uc810\uc5d0\uc11c \ud22c\uba85\ud558\uac8c \ubcf4\uc5ec\uc904 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uc774 \ubc29\uc2dd\uc73c\ub85c \uc811\uadfc\ud569\ub2c8\ub2e4.\u00a0 \uc124\uce58\ub294 \ube60\ub974\uace0, \ubaa9\ud45c\uc5d0 \ub9de\ucdb0 \uc790\ub3d9\uc73c\ub85c \ucd5c\uc801\ud654\ub418\uba70, \uc131\uacfc\ub294 \uac8c\uc7ac \uc704\uce58 \uc218\uc900\uae4c\uc9c0 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub355\ubd84\uc5d0 \uc18c\uaddc\ubaa8 \ud300\ub3c4 \ucd94\uac00\uc801\uc778 \uc6b4\uc601 \ubd80\ub2f4 \uc5c6\uc774, \ud06c\ub85c\uc2a4 \ucc44\ub110 \uc804\ub7b5\uc744 \uc2e4\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ube44\uc988\ub2c8\uc2a4\ub97c \uc6b4\uc601\ud558\ub294 \uac83\ub9cc\uc73c\ub85c\ub3c4 \ucda9\ubd84\ud788 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \uc5ec\uae30\uc5d0 \ub9c8\ucf00\ud305\uae4c\uc9c0 \uc644\ubcbd\ud558\uac8c \ud574\ub0b4\uc57c \ud55c\ub2e4\uba74 \ub354\ub354\uc6b1 \ud798\ub4e0\ub370\uc694. \ud558\uc9c0\ub9cc \uc18c\ube44\uc790\ub4e4\uc740 \uc6b0\ub9ac\uc758 \uc900\ube44\uac00 \ub05d\ub0a0 \ub54c\uae4c\uc9c0 \uae30\ub2e4\ub824\uc8fc\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790\ub4e4\uc740 \ub04a\uc784\uc5c6\uc774 \uc6c0\uc9c1\uc785\ub2c8\ub2e4. \uc810\uc2ec\uc5d0\ub294 \ub9b4\uc2a4\ub97c \ubcf4\uace0, \ud1f4\uadfc \ud6c4\uc5d0\ub294 \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \ub9ac\ubdf0\ub97c \ud655\uc778\ud558\uace0, \uc8fc\ub9d0\uc5d0\ub294 \ub9ac\ud14c\uc77c\ub7ec \uc0ac\uc774\ud2b8\uc5d0\uc11c \uac00\uaca9\uc744 \ube44\uad50\ud569\ub2c8\ub2e4. \uc0ac\uc774\ud2b8\uc640 \uc571, \ub2e4\uc591\ud55c \ud654\uba74\uc744 \ub118\ub098\ub4dc\ub294 \uc774 \ubaa8\ub4e0 \uc21c\uac04\uc774 \uc774\ubbf8 \ud558\ub098\uc758 \uc18c\ube44\uc790 \uc5ec\uc815\uc785\ub2c8\ub2e4.\u00a0 \uadf8\ub7fc\uc5d0\ub3c4 \u201c\ube44\uc6a9\uc774 \ub354 \uc801\uac8c \ub4e4\uc5b4\uc11c\u201d \ud639\uc740 \u201c\uc775\uc219\ud55c [&hellip;]<\/p>\n","protected":false},"author":184,"featured_media":22467,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[690,686,145],"coauthors":[687],"class_list":{"0":"post-22456","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-go","8":"category-performance-media","9":"category-trends-insights","10":"criteo-business-retailer","11":"criteo-business-small-and-medium","12":"criteo-solution-go","13":"criteo-platform-commerce-growth"},"acf":{"add_faq":false,"hide_post_from_listing":false,"remove_from_internal_search":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cross-channel marketing strategies for 2026: A practical guide for small teams | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\ud06c\ub85c\uc2a4 \ucc44\ub110 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \uc5b4\ub5bb\uac8c \uc124\uacc4\ud558\uace0 \uc6b4\uc601\ud560 \uc218 \uc788\uc744\uae4c\uc694? \ucc44\ub110\ubcc4 \uc7a5\ub2e8\uc810\ubd80\ud130 4\ub2e8\uacc4 \uc2e4\ud589 \ub85c\ub4dc\ub9f5, \uc2e4\ubb34\uc790\ub4e4\uc774 \uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38\uacfc \ud301\uae4c\uc9c0 \ud55c \ubc88\uc5d0 \ud655\uc778\ud574\ubcf4\uc138\uc694. \ucc98\uc74c \uacc4\ud68d\uc744 \uc138\uc6b0\ub294 \ub2e8\uacc4\ubd80\ud130 \uc2e4\uc81c \ucea0\ud398\uc778\uc744 \uc2e4\ud589\ud558\uace0 \uc131\uacfc\ub97c \ud655\uc778\ud558\ub294 \uacfc\uc815\uae4c\uc9c0, \uc18c\uaddc\ubaa8 \ub9c8\ucf00\ud305 \ud300\ub3c4 \ubd80\ub2f4 \uc5c6\uc774 \ub530\ub77c\ud560 \uc218 \uc788\ub3c4\ub85d \ubc29\ubc95\uc744 \ub2f4\uc558\uc2b5\ub2c8\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/cross-channel-marketing-strategies-for-2026-a-practical-guide-for-small-teams\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cross-channel marketing strategies for 2026: A practical guide for small teams | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"\ud06c\ub85c\uc2a4 \ucc44\ub110 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \uc5b4\ub5bb\uac8c \uc124\uacc4\ud558\uace0 \uc6b4\uc601\ud560 \uc218 \uc788\uc744\uae4c\uc694? \ucc44\ub110\ubcc4 \uc7a5\ub2e8\uc810\ubd80\ud130 4\ub2e8\uacc4 \uc2e4\ud589 \ub85c\ub4dc\ub9f5, \uc2e4\ubb34\uc790\ub4e4\uc774 \uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38\uacfc \ud301\uae4c\uc9c0 \ud55c \ubc88\uc5d0 \ud655\uc778\ud574\ubcf4\uc138\uc694. \ucc98\uc74c \uacc4\ud68d\uc744 \uc138\uc6b0\ub294 \ub2e8\uacc4\ubd80\ud130 \uc2e4\uc81c \ucea0\ud398\uc778\uc744 \uc2e4\ud589\ud558\uace0 \uc131\uacfc\ub97c \ud655\uc778\ud558\ub294 \uacfc\uc815\uae4c\uc9c0, \uc18c\uaddc\ubaa8 \ub9c8\ucf00\ud305 \ud300\ub3c4 \ubd80\ub2f4 \uc5c6\uc774 \ub530\ub77c\ud560 \uc218 \uc788\ub3c4\ub85d \ubc29\ubc95\uc744 \ub2f4\uc558\uc2b5\ub2c8\ub2e4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/kr\/blog\/cross-channel-marketing-strategies-for-2026-a-practical-guide-for-small-teams\/\" \/>\n<meta property=\"og:site_name\" content=\"KR - Criteo\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-03T20:19:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-12T11:16:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/01\/\ud06c\ub9ac\ud14c\uc624_\uc18c\uaddc\ubaa8-\ub9c8\ucf00\ud305-\ud300\uc744-\uc704\ud55c-2026\ub144-\ud06c\ub85c\uc2a4-\ucc44\ub110-\ub9c8\ucf00\ud305-\ub85c\ub4dc\ub9f5.png\" \/>\n\t<meta property=\"og:image:width\" content=\"940\" \/>\n\t<meta property=\"og:image:height\" content=\"504\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Elliott Moore\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elliott Moore\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": [\n\t                \"Article\",\n\t                \"BlogPosting\"\n\t            ],\n\t            \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/cross-channel-marketing-strategies-for-2026-a-practical-guide-for-small-teams\/#article\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/cross-channel-marketing-strategies-for-2026-a-practical-guide-for-small-teams\/\"\n\t            },\n\t            \"author\": {\n\t                \"name\": \"Elliott Moore\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/c6529793d97d7c1fea9bc387f5b4d839\"\n\t            },\n\t            \"headline\": \"Cross-channel marketing strategies for 2026: A practical guide for small teams\",\n\t            \"datePublished\": \"2025-12-03T20:19:22+00:00\",\n\t            \"dateModified\": \"2026-03-12T11:16:30+00:00\",\n\t            \"mainEntityOfPage\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/cross-channel-marketing-strategies-for-2026-a-practical-guide-for-small-teams\/\"\n\t            },\n\t            \"wordCount\": 59,\n\t            \"publisher\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/#organization\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/cross-channel-marketing-strategies-for-2026-a-practical-guide-for-small-teams\/#primaryimage\"\n\t            },\n\t            \"thumbnailUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/01\/\ud06c\ub9ac\ud14c\uc624_\uc18c\uaddc\ubaa8-\ub9c8\ucf00\ud305-\ud300\uc744-\uc704\ud55c-2026\ub144-\ud06c\ub85c\uc2a4-\ucc44\ub110-\ub9c8\ucf00\ud305-\ub85c\ub4dc\ub9f5.png\",\n\t            \"articleSection\": [\n\t                \"go\",\n\t                \"performance-media\",\n\t                \"\ud2b8\ub80c\ub4dc \ubc0f \uc778\uc0ac\uc774\ud2b8\"\n\t            ],\n\t            \"inLanguage\": \"ko-KR\"\n\t        },\n\t        {\n\t            \"@type\": \"ImageObject\",\n\t            \"inLanguage\": \"ko-KR\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/cross-channel-marketing-strategies-for-2026-a-practical-guide-for-small-teams\/#primaryimage\",\n\t            \"url\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/01\/\ud06c\ub9ac\ud14c\uc624_\uc18c\uaddc\ubaa8-\ub9c8\ucf00\ud305-\ud300\uc744-\uc704\ud55c-2026\ub144-\ud06c\ub85c\uc2a4-\ucc44\ub110-\ub9c8\ucf00\ud305-\ub85c\ub4dc\ub9f5.png\",\n\t            \"contentUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/01\/\ud06c\ub9ac\ud14c\uc624_\uc18c\uaddc\ubaa8-\ub9c8\ucf00\ud305-\ud300\uc744-\uc704\ud55c-2026\ub144-\ud06c\ub85c\uc2a4-\ucc44\ub110-\ub9c8\ucf00\ud305-\ub85c\ub4dc\ub9f5.png\",\n\t            \"width\": 940,\n\t            \"height\": 504\n\t        },\n\t        {\n\t            \"@type\": \"BreadcrumbList\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/cross-channel-marketing-strategies-for-2026-a-practical-guide-for-small-teams\/#breadcrumb\",\n\t            \"itemListElement\": [\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 1,\n\t                    \"name\": \"Home\",\n\t                    \"item\": \"https:\/\/www.criteo.com\/kr\/\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 2,\n\t                    \"name\": \"\uc18c\uaddc\ubaa8 \ub9c8\ucf00\ud305 \ud300\uc744 \uc704\ud55c 2026\ub144 \ud06c\ub85c\uc2a4 \ucc44\ub110 \ub9c8\ucf00\ud305 \ub85c\ub4dc\ub9f5\"\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"Organization\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/kr\/#organization\",\n\t            \"name\": \"Criteo\",\n\t            \"alternateName\": \"Criteo corp\",\n\t            \"url\": \"https:\/\/www.criteo.com\/kr\/\",\n\t            \"logo\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"ko-KR\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/\",\n\t                \"url\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg\",\n\t                \"contentUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg\",\n\t                \"width\": 118,\n\t                \"height\": 24,\n\t                \"caption\": \"Criteo\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/\"\n\t            }\n\t        },\n\t        {\n\t            \"@type\": \"Person\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/c6529793d97d7c1fea9bc387f5b4d839\",\n\t            \"name\": \"Elliott Moore\",\n\t            \"image\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"ko-KR\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/image\/b020c8c91561ded97d57c01fa1f76c37\",\n\t                \"url\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/02\/moore-96x96.jpg\",\n\t                \"contentUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/02\/moore-96x96.jpg\",\n\t                \"caption\": \"Elliott Moore\"\n\t            },\n\t            \"description\": \"Elliott is a Global Content Manager at Criteo based in the New York office. Before this role, he spent over 12 years working to build content strategies for AdTech firms across the world. Elliott is passionate about taking complex, constantly-evolving topics and making them enjoyable for anyone to read. A resident of Brooklyn, you can find him spending his free time cooking terribly with his partner, watching 90s rom-coms, or doing trivia with friends.\",\n\t            \"url\": \"https:\/\/www.criteo.com\/kr\/blog\/author\/e-moorecriteo-com\/\"\n\t        }\n\t    ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cross-channel marketing strategies for 2026: A practical guide for small teams | KR - Criteo","description":"\ud06c\ub85c\uc2a4 \ucc44\ub110 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \uc5b4\ub5bb\uac8c \uc124\uacc4\ud558\uace0 \uc6b4\uc601\ud560 \uc218 \uc788\uc744\uae4c\uc694? \ucc44\ub110\ubcc4 \uc7a5\ub2e8\uc810\ubd80\ud130 4\ub2e8\uacc4 \uc2e4\ud589 \ub85c\ub4dc\ub9f5, \uc2e4\ubb34\uc790\ub4e4\uc774 \uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38\uacfc \ud301\uae4c\uc9c0 \ud55c \ubc88\uc5d0 \ud655\uc778\ud574\ubcf4\uc138\uc694. \ucc98\uc74c \uacc4\ud68d\uc744 \uc138\uc6b0\ub294 \ub2e8\uacc4\ubd80\ud130 \uc2e4\uc81c \ucea0\ud398\uc778\uc744 \uc2e4\ud589\ud558\uace0 \uc131\uacfc\ub97c \ud655\uc778\ud558\ub294 \uacfc\uc815\uae4c\uc9c0, \uc18c\uaddc\ubaa8 \ub9c8\ucf00\ud305 \ud300\ub3c4 \ubd80\ub2f4 \uc5c6\uc774 \ub530\ub77c\ud560 \uc218 \uc788\ub3c4\ub85d \ubc29\ubc95\uc744 \ub2f4\uc558\uc2b5\ub2c8\ub2e4.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/kr\/blog\/cross-channel-marketing-strategies-for-2026-a-practical-guide-for-small-teams\/","og_locale":"ko_KR","og_type":"article","og_title":"Cross-channel marketing strategies for 2026: A practical guide for small teams | KR - Criteo","og_description":"\ud06c\ub85c\uc2a4 \ucc44\ub110 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \uc5b4\ub5bb\uac8c \uc124\uacc4\ud558\uace0 \uc6b4\uc601\ud560 \uc218 \uc788\uc744\uae4c\uc694? \ucc44\ub110\ubcc4 \uc7a5\ub2e8\uc810\ubd80\ud130 4\ub2e8\uacc4 \uc2e4\ud589 \ub85c\ub4dc\ub9f5, \uc2e4\ubb34\uc790\ub4e4\uc774 \uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38\uacfc \ud301\uae4c\uc9c0 \ud55c \ubc88\uc5d0 \ud655\uc778\ud574\ubcf4\uc138\uc694. \ucc98\uc74c \uacc4\ud68d\uc744 \uc138\uc6b0\ub294 \ub2e8\uacc4\ubd80\ud130 \uc2e4\uc81c \ucea0\ud398\uc778\uc744 \uc2e4\ud589\ud558\uace0 \uc131\uacfc\ub97c \ud655\uc778\ud558\ub294 \uacfc\uc815\uae4c\uc9c0, \uc18c\uaddc\ubaa8 \ub9c8\ucf00\ud305 \ud300\ub3c4 \ubd80\ub2f4 \uc5c6\uc774 \ub530\ub77c\ud560 \uc218 \uc788\ub3c4\ub85d \ubc29\ubc95\uc744 \ub2f4\uc558\uc2b5\ub2c8\ub2e4.","og_url":"https:\/\/www.criteo.com\/kr\/blog\/cross-channel-marketing-strategies-for-2026-a-practical-guide-for-small-teams\/","og_site_name":"KR - Criteo","article_published_time":"2025-12-03T20:19:22+00:00","article_modified_time":"2026-03-12T11:16:30+00:00","og_image":[{"width":940,"height":504,"url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/01\/\ud06c\ub9ac\ud14c\uc624_\uc18c\uaddc\ubaa8-\ub9c8\ucf00\ud305-\ud300\uc744-\uc704\ud55c-2026\ub144-\ud06c\ub85c\uc2a4-\ucc44\ub110-\ub9c8\ucf00\ud305-\ub85c\ub4dc\ub9f5.png","type":"image\/png"}],"author":"Elliott Moore","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Elliott Moore","Est. reading time":"13 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/kr\/blog\/cross-channel-marketing-strategies-for-2026-a-practical-guide-for-small-teams\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/cross-channel-marketing-strategies-for-2026-a-practical-guide-for-small-teams\/"},"author":{"name":"Elliott Moore","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/c6529793d97d7c1fea9bc387f5b4d839"},"headline":"Cross-channel marketing strategies for 2026: A practical guide for small teams","datePublished":"2025-12-03T20:19:22+00:00","dateModified":"2026-03-12T11:16:30+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/cross-channel-marketing-strategies-for-2026-a-practical-guide-for-small-teams\/"},"wordCount":59,"publisher":{"@id":"https:\/\/www.criteo.com\/kr\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/cross-channel-marketing-strategies-for-2026-a-practical-guide-for-small-teams\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/01\/\ud06c\ub9ac\ud14c\uc624_\uc18c\uaddc\ubaa8-\ub9c8\ucf00\ud305-\ud300\uc744-\uc704\ud55c-2026\ub144-\ud06c\ub85c\uc2a4-\ucc44\ub110-\ub9c8\ucf00\ud305-\ub85c\ub4dc\ub9f5.png","articleSection":["go","performance-media","\ud2b8\ub80c\ub4dc \ubc0f \uc778\uc0ac\uc774\ud2b8"],"inLanguage":"ko-KR"},{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/blog\/cross-channel-marketing-strategies-for-2026-a-practical-guide-for-small-teams\/#primaryimage","url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/01\/\ud06c\ub9ac\ud14c\uc624_\uc18c\uaddc\ubaa8-\ub9c8\ucf00\ud305-\ud300\uc744-\uc704\ud55c-2026\ub144-\ud06c\ub85c\uc2a4-\ucc44\ub110-\ub9c8\ucf00\ud305-\ub85c\ub4dc\ub9f5.png","contentUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/01\/\ud06c\ub9ac\ud14c\uc624_\uc18c\uaddc\ubaa8-\ub9c8\ucf00\ud305-\ud300\uc744-\uc704\ud55c-2026\ub144-\ud06c\ub85c\uc2a4-\ucc44\ub110-\ub9c8\ucf00\ud305-\ub85c\ub4dc\ub9f5.png","width":940,"height":504},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/kr\/blog\/cross-channel-marketing-strategies-for-2026-a-practical-guide-for-small-teams\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/kr\/"},{"@type":"ListItem","position":2,"name":"\uc18c\uaddc\ubaa8 \ub9c8\ucf00\ud305 \ud300\uc744 \uc704\ud55c 2026\ub144 \ud06c\ub85c\uc2a4 \ucc44\ub110 \ub9c8\ucf00\ud305 \ub85c\ub4dc\ub9f5"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/kr\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/kr\/","logo":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/c6529793d97d7c1fea9bc387f5b4d839","name":"Elliott Moore","image":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/image\/b020c8c91561ded97d57c01fa1f76c37","url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/02\/moore-96x96.jpg","contentUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/02\/moore-96x96.jpg","caption":"Elliott Moore"},"description":"Elliott is a Global Content Manager at Criteo based in the New York office. Before this role, he spent over 12 years working to build content strategies for AdTech firms across the world. Elliott is passionate about taking complex, constantly-evolving topics and making them enjoyable for anyone to read. A resident of Brooklyn, you can find him spending his free time cooking terribly with his partner, watching 90s rom-coms, or doing trivia with friends.","url":"https:\/\/www.criteo.com\/kr\/blog\/author\/e-moorecriteo-com\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/22456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/users\/184"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/comments?post=22456"}],"version-history":[{"count":6,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/22456\/revisions"}],"predecessor-version":[{"id":22468,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/22456\/revisions\/22468"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/media\/22467"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/media?parent=22456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/categories?post=22456"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/coauthors?post=22456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}