{"id":22472,"date":"2026-01-19T11:18:13","date_gmt":"2026-01-19T02:18:13","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=22472"},"modified":"2026-01-19T11:18:13","modified_gmt":"2026-01-19T02:18:13","slug":"reshaping-advertising-strategy-in-the-ai-agent-era","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/reshaping-advertising-strategy-in-the-ai-agent-era\/","title":{"rendered":"AI \uc5d0\uc774\uc804\ud2b8 \uc2dc\ub300, \ud06c\ub9ac\ud14c\uc624\uac00 \ubc14\ub77c\ubcf4\ub294 \ubbf8\ub798\uc640 \uad11\uace0 \uc804\ub7b5"},"content":{"rendered":"

\u00a0<\/span>\ucd5c\uadfc\u00a0\ucee4\uba38\uc2a4\u00a0\ubbf8\ub514\uc5b4\uc640\u00a0\uc560\ub4dc\ud14c\ud06c(AdTech)\u00a0\uc5c5\uacc4\uc5d0\uc11c\ub294\u00a0\ubd84\uba85\ud55c\u00a0\uc804\ud658\uc810\uc774\u00a0\ub098\ud0c0\ub098\uace0\u00a0\uc788\uc2b5\ub2c8\ub2e4.\u00a0AI\uc758\u00a0\ubc1c\uc804\uc73c\ub85c,\u00a0\ud55c\ub54c\u00a0<\/span>\uc18c\ube44\uc790\uc758\u00a0\uc120\ud0dd\uc744\u00a0\ub3d5\ub294\u00a0\ubcf4\uc870\u00a0\uc218\ub2e8<\/span><\/b>\uc5d0\u00a0\uba38\ubb3c\ub800\ub358\u00a0<\/span>AI\uac00\u00a0\uc774\uc81c\ub294\u00a0\uad6c\ub9e4\u00a0\uc5ec\uc815\u00a0\uc804\ubc18\uc744\u00a0\ud574\uc11d\ud558\uace0,\u00a0\ud310\ub2e8\ud558\uba70,\u00a0\uc2e4\ud589\uae4c\uc9c0\u00a0\ub2f4\ub2f9\ud558\ub294\u00a0\u2018AI\u00a0\uc5d0\uc774\uc804\ud2b8\u2019\ub85c\u00a0\uc9c4\ud654<\/span><\/b>\ud558\uace0\u00a0\uc788\uae30\u00a0\ub54c\ubb38\uc785\ub2c8\ub2e4. \uc774\u00a0\ubcc0\ud654\ub294\u00a0\uad11\uace0\uc758\u00a0\uc5ed\ud560\u00a0\uc5ed\uc2dc\u00a0\uadfc\ubcf8\uc801\uc73c\ub85c\u00a0\ubc14\uafb8\uace0\u00a0\uc788\uc2b5\ub2c8\ub2e4.\u00a0\uad11\uace0\ub294\u00a0\ub354\u00a0\uc774\uc0c1\u00a0\uc0ac\ub78c\uc5d0\uac8c\ub9cc\u00a0\ubcf4\uc5ec\uc9c0\uace0\u00a0\uc124\ub4dd\ub418\ub294\u00a0\uba54\uc2dc\uc9c0\uac00\u00a0\uc544\ub2c8\ub77c,\u00a0AI\uac00\u00a0\uc774\ud574\ud558\uace0\u00a0\ubc1c\uacac\ud558\uba70\u00a0\uc120\ud0dd\ud560\u00a0\uc218\u00a0\uc788\uc5b4\uc57c\u00a0\ud558\ub294\u00a0\ub300\uc0c1\uc73c\ub85c\u00a0\ud655\uc7a5\ub418\uace0\u00a0\uc788\uc2b5\ub2c8\ub2e4.\u00a0\uc18c\ube44\uc790\u00a0\uacbd\ud5d8\u00a0\ucd5c\uc801\ud654\ub97c\u00a0\ub118\uc5b4,\u00a0\uc774\uc81c\u00a0\ube0c\ub79c\ub4dc\ub294\u00a0AI\uac00\u00a0\ub354\u00a0\uc27d\uac8c\u00a0\ubc1c\uacac\ud558\uace0\u00a0\uc120\ud0dd\ud560\u00a0\uc218\u00a0\uc788\ub294\u00a0\ud658\uacbd\uae4c\uc9c0\u00a0\uace0\ub824\ud574\uc57c\u00a0\ud558\ub294\u00a0\ub2e8\uacc4\uc5d0\u00a0\ub4e4\uc5b4\uc130\uc2b5\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

\uad6c\ub9e4\u00a0\uacb0\uc815\uc758\u00a0\uc911\uc2ec\uc774\u00a0\uc18c\ube44\uc790\u00a0\uac1c\uc778\uc5d0\uc11c\u00a0AI\u00a0\uc5d0\uc774\uc804\ud2b8\ub85c\u00a0\ud655\uc7a5\ub418\uace0\u00a0\uc788\ub2e4\uba74,\u00a0<\/span>\ud604\uc7ac\uc758\u00a0\uad11\uace0\u00a0\uc804\ub7b5\uc740\u00a0\uc774\ub7ec\ud55c\u00a0\ubcc0\ud654\uc5d0\u00a0\ucda9\ubd84\ud788\u00a0\ub300\uc751\ud558\uace0\u00a0\uc788\uc744\uae4c\uc694?\u00a0<\/span><\/b>\uc774\u00a0\uc9c8\ubb38\uc740\u00a0\ub2e8\uc21c\ud55c\u00a0\uae30\uc220\u00a0\ud2b8\ub80c\ub4dc\ub97c\u00a0\ub118\uc5b4,\u00a0\uad11\uace0\uc640\u00a0\ub9c8\ucf00\ud305\u00a0\uc804\ub7b5\u00a0\uc804\ubc18\uc744\u00a0\ub2e4\uc2dc\u00a0\uc810\uac80\ud574\uc57c\u00a0\ud560\u00a0\uc2dc\uc810\uc774\u00a0\uc654\uc74c\uc744\u00a0\uc2dc\uc0ac\ud569\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

 <\/p>\n

AI\u00a0\uc5d0\uc774\uc804\ud2b8\uc758\u00a0\ub4f1\uc7a5\uc73c\ub85c\u00a0\ubcc0\ud654\ud558\ub294\u00a0\ucee4\uba38\uc2a4\u00a0\ud658\uacbd<\/span><\/b>\u00a0<\/span><\/h2>\n

\ud604\uc7ac\u00a0\ucee4\uba38\uc2a4\u00a0\uc2dc\uc7a5\uc758\u00a0\ubcc0\ud654\ub97c\u00a0\ub2e8\uc21c\ud788\u00a0\uc0c8\ub85c\uc6b4\u00a0\uae30\uc220\uc758\u00a0\ub4f1\uc7a5\uc73c\ub85c\ub9cc\u00a0\uc124\uba85\ud558\uae30\ub294\u00a0\uc5b4\ub835\uc2b5\ub2c8\ub2e4.\u00a0\ubcf4\ub2e4\u00a0\ubcf8\uc9c8\uc801\uc778\u00a0\ubcc0\ud654\ub294\u00a0<\/span>\uad6c\ub9e4\u00a0\uacfc\uc815\uc5d0\uc11c\u00a0\u2018\uc5b4\ub5bb\uac8c\u00a0\ud310\ub2e8\uc774\u00a0\uc774\ub8e8\uc5b4\uc9c0\ub294\uac00\u2019<\/span><\/b>,\u00a0\uc989\u00a0\uc758\uc0ac\uacb0\uc815\u00a0\uad6c\uc870\u00a0\uc790\uccb4\uac00\u00a0\ubc14\ub00c\uace0\u00a0\uc788\ub2e4\ub294\u00a0\ub370\u00a0\uc788\uc2b5\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

\uae30\uc874\uc758\u00a0\uad6c\ub9e4\u00a0\ud658\uacbd\uc5d0\uc11c\ub294\u00a0<\/span>\uc18c\ube44\uc790\uac00\u00a0\uc9c1\uc811\u00a0\uc81c\ud488\uc744\u00a0\uac80\uc0c9\ud558\uace0\u00a0\ube44\uad50\ud55c\u00a0\ub4a4,\u00a0\ucd5c\uc885\u00a0\uad6c\ub9e4\u00a0\uc5ec\ubd80\ub97c\u00a0\uc2a4\uc2a4\ub85c\u00a0\uacb0\uc815\ud558\ub294\u00a0\ubc29\uc2dd\uc774\u00a0\uc77c\ubc18\uc801<\/span><\/b>\uc774\uc5c8\uc2b5\ub2c8\ub2e4.\u00a0\uac80\uc0c9\ubd80\ud130\u00a0\ube44\uad50,\u00a0\uad6c\ub9e4\uc5d0\u00a0\uc774\ub974\uae30\uae4c\uc9c0\u00a0\ubaa8\ub4e0\u00a0\ud310\ub2e8\uc758\u00a0\uae30\uc900\uc740\u00a0\uc18c\ube44\uc790\u00a0\uac1c\uc778\uc5d0\uac8c\u00a0\uc788\uc5c8\ub294\ub370\uc694.\u00a0\ud558\uc9c0\ub9cc\u00a0\ucd5c\uadfc\u00a0\ud655\uc0b0\ub418\uace0\u00a0\uc788\ub294\u00a0<\/span>\uc5d0\uc774\uc804\ud2f1\u00a0\ucee4\uba38\uc2a4(Agentic Commerce)<\/span><\/b>\u00a0\ud658\uacbd\uc5d0\uc11c\ub294\u00a0AI\u00a0\uc5d0\uc774\uc804\ud2b8\uac00\u00a0<\/span>\uc18c\ube44\uc790\uc758\u00a0\ubaa9\uc801\uacfc\u00a0\uc870\uac74\uc744\u00a0\uc774\ud574<\/span><\/b>\ud558\uace0,\u00a0\uc81c\ud488\uc744\u00a0\ud0d0\uc0c9\u00b7\ube44\uad50\ud558\uba70\u00a0\uacbd\uc6b0\uc5d0\u00a0\ub530\ub77c\u00a0\uad6c\ub9e4\u00a0\uc2e4\ud589\uae4c\uc9c0\u00a0\ub300\uc2e0\u00a0\uc218\ud589\ud558\ub294\u00a0\uc0ac\ub840\uac00\u00a0\uc810\ucc28\u00a0\ub298\uc5b4\ub098\uace0\u00a0\uc788\uc2b5\ub2c8\ub2e4.\u00a0<\/span>AI<\/span><\/b>\ub294\u00a0\ub354\u00a0\uc774\uc0c1\u00a0\ucc38\uace0\uc6a9\u00a0\uc815\ubcf4\ub97c\u00a0\uc81c\uacf5\ud558\ub294\u00a0\ubcf4\uc870\u00a0\ub3c4\uad6c\uac00\u00a0\uc544\ub2c8\ub77c,\u00a0<\/span>\uc18c\ube44\uc790\uc758\u00a0\uc758\ub3c4\ub97c\u00a0\ud574\uc11d\ud558\uace0\u00a0\ud310\ub2e8\uacfc\u00a0\ud589\ub3d9\uc744\u00a0\uc218\ud589\ud558\ub294\u00a0\ud558\ub098\uc758\u00a0\uc758\uc0ac\uacb0\uc815\u00a0\uc8fc\uccb4<\/span><\/b>\ub85c\u00a0\uc790\ub9ac\u00a0\uc7a1\uc544\uac00\uace0\u00a0\uc788\uc2b5\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

 <\/p>\n

\ub370\uc774\ud130\ub85c\u00a0\ud655\uc778\ub418\ub294\u00a0AI\u00a0\uae30\ubc18\u00a0\uc18c\ube44\u00a0\ud2b8\ub80c\ub4dc<\/span><\/b>\u00a0<\/span><\/h2>\n

\uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \uc774\ubbf8 \ub370\uc774\ud130\ub85c\ub3c4 \ubd84\uba85\ud558\uac8c \ub098\ud0c0\ub098\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \uc18c\ube44\uc790 \uc124\ubb38\uc870\uc0ac\uc5d0 \ub530\ub974\uba74, 90% \uc774\uc0c1\uc758 \ud55c\uad6d \uc18c\ube44\uc790\uac00 \uc81c\ud488 \ube44\uad50\ub098 \uc774\ubbf8 \ud0d0\uc0c9\ud55c \uc0c1\ud488\uc758 \uc0c1\uc138 \uc815\ubcf4\ub97c \ud655\uc778\ud558\ub294 \uacfc\uc815\uc5d0\uc11c AI\ub97c \ud65c\uc6a9<\/strong>\ud558\uace0 \uc788\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc5ec\ud589 \uacc4\ud68d \uacfc\uc815\uc5d0\uc11c\ub3c4 AI\ub97c \ud1b5\ud574 \uc5ec\ud589\uc9c0\uc640 \ub9db\uc9d1 \ub4f1\uc744 \ucd94\ucc9c\ubc1b\uace0, \uc774\ub97c \uc2e4\uc81c \uc120\ud0dd\uc5d0 \ubc18\uc601\ud558\ub294 \uc0ac\ub840\uac00 \ub2e4\uc218 \ud655\uc778\ub410\ub294\ub370\uc694. \uc774\ub294 AI\uac00 \ub2e8\uc21c\ud55c \uc815\ubcf4 \uac80\uc0c9 \ub3c4\uad6c\ub97c \ub118\uc5b4, \uad6c\ub9e4 \ud310\ub2e8\uacfc \uc5ec\ud589 \uacc4\ud68d \uc804\ubc18\uc5d0 \uc2e4\uc9c8\uc801\uc73c\ub85c \uad00\uc5ec\ud558\uace0 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/strong><\/p>\n

\"\"<\/p>\n

\uc774\ub7ec\ud55c \ud750\ub984\uc740 \ud55c\uad6d\uc5d0\ub9cc \uad6d\ud55c\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uac19\uc740 \uc870\uc0ac\uc5d0\uc11c \ubbf8\uad6d\uacfc \uc601\uad6d \uc18c\ube44\uc790\uc758 \uc57d 85%\uac00 \uc1fc\ud551 \uacfc\uc815\uc5d0\uc11c AI\ub97c \ud65c\uc6a9<\/strong>\ud558\uace0 \uc788\ub2e4\uace0 \uc751\ub2f5\ud588\uc73c\uba70, \uc774 \uc911 71%\ub294 \ub9e4\uc8fc \uc815\uae30\uc801\uc73c\ub85c AI \ub3c4\uad6c\ub97c \uc0ac\uc6a9<\/strong>\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \uc804\uccb4 \uc18c\ube44\uc790\uc758 87%\ub294 \ub450 \uac1c \uc774\uc0c1\uc758 AI \ud234\uc744 \ubcd1\ud589\ud574 \uc1fc\ud551 \uacb0\uc815\uc744 \ub0b4\ub9ac\uace0 \uc788\uc5b4<\/strong>, \ub2e8\uc77c \ub3c4\uad6c\uc5d0 \uc758\uc874\ud558\uae30\ubcf4\ub2e4 \uc5ec\ub7ec AI \uc11c\ube44\uc2a4\ub97c \ud568\uaed8 \uc0ac\uc6a9\ud558\ub294 \ud328\ud134\uc774 \uc810\ucc28 \ubcf4\ud3b8\ud654\ub418\uace0 \uc788\uc74c\uc744 \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

AI \ud65c\uc6a9\uc740 \ud2b9\uc815 \uc601\uc5ed\uc5d0 \uad6d\ud55c\ub418\uc9c0 \uc54a\uace0, \uc758\ub958(78%), \uc804\uc790\uc81c\ud488(76%), \uc5ec\ud589(60%), \uc2dd\ub8cc\ud488(59%) \ub4f1 \uac70\uc758 \ubaa8\ub4e0 \uc1fc\ud551 \uce74\ud14c\uace0\ub9ac\ub85c \ud655\uc0b0<\/strong>\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ud55c\uad6d\uc744 \ud3ec\ud568\ud55c \uae00\ub85c\ubc8c \uc2dc\uc7a5 \uc804\ubc18\uc5d0\uc11c AI\uac00 \uc18c\ube44\uc790\uc758 \uc77c\uc0c1\uc801\uc778 \uad6c\ub9e4 \uc5ec\uc815\uc5d0 \uae4a\uc219\uc774 \uc790\ub9ac \uc7a1\uace0 \uc788\uc74c\uc744 \uc2dc\uc0ac\ud569\ub2c8\ub2e4.<\/p>\n

\uc774\ub807\ub4ef\u00a0AI\ub294\u00a0\uc1fc\ud551\u00a0\uacfc\uc815\uc5d0\u00a0\uc7a0\uc2dc\u00a0\ub4f1\uc7a5\ud558\ub294\u00a0\ubcf4\uc870\u00a0\uc218\ub2e8\uc744\u00a0\ub118\uc5b4,\u00a0<\/span>\uc18c\ube44\uc790\uc640\u00a0\ube0c\ub79c\ub4dc\ub97c\u00a0\uc5f0\uacb0\ud558\ub294\u00a0\ud575\uc2ec\u00a0\uc811\uc810\u00a0\uc911\u00a0\ud558\ub098<\/span><\/b>\ub85c \uc790\ub9ac \uc7a1\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \ube0c\ub79c\ub4dc\uc640 \ub9ac\ud14c\uc77c\ub7ec\uc5d0\uac8c\ub3c4 \ubd84\uba85\ud55c \uc2dc\uc0ac\uc810\uc744 \ub358\uc9d1\ub2c8\ub2e4.\u00a0<\/span>\uc9c0\uae08\uae4c\uc9c0 \uc0ac\ub78c\uc744 \ud0c0\uac9f\uc73c\ub85c \uc124\uacc4\ud588\ub358 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uacfc \uace0\uac1d \uacbd\ud5d8 \uc804\ub7b5\uc744, \uc774\uc81c\ub294 \uc18c\ube44\uc790\ub97c \ub300\uc2e0\ud574 \ud310\ub2e8\uc744 \ubcf4\uc870\ud558\uace0 \uc218\ud589\ud558\ub294 AI\uae4c\uc9c0 \uace0\ub824\ud558\uc5ec \uad11\uace0\uc640 \ucee4\uba38\uc2a4 \uc804\ub7b5<\/strong>\uc744 \uc138\uc6cc\uc57c \ud55c\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

AI\u00a0\uc2dc\ub300,\u00a0\ubcc0\ud654\ud558\ub294\u00a0\uad11\uace0\uc758\u00a0\uc5ed\ud560<\/span><\/b>\u00a0<\/span><\/h2>\n

\uad6c\ub9e4\u00a0\uacb0\uc815\u00a0\ubc29\uc2dd\uc774\u00a0\ubc14\ub00c\uba74,\u00a0\uad11\uace0\uc758\u00a0\uc5ed\ud560\u00a0\uc5ed\uc2dc\u00a0\ub2ec\ub77c\uc9c8\u00a0\uc218\ubc16\uc5d0\u00a0\uc5c6\uc2b5\ub2c8\ub2e4.\u00a0\uadf8\ub3d9\uc548\u00a0\uad11\uace0\ub294\u00a0\uc0ac\ub78c\uc744\u00a0\ub300\uc0c1\uc73c\ub85c\u00a0\uba54\uc2dc\uc9c0\uc640\u00a0\uc2a4\ud1a0\ub9ac,\u00a0\uc2dc\uac01\uc801\u00a0\ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c\u00a0\ud1b5\ud574\u00a0\uad00\uc2ec\uacfc\u00a0\ud638\uac10\uc744\u00a0\uc774\ub04c\uc5b4\ub0b4\ub294\u00a0\ub370\u00a0\ucd08\uc810\uc744\u00a0\ub9de\ucdb0\uc654\uc2b5\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

\ud558\uc9c0\ub9cc\u00a0\uad6c\ub9e4\u00a0\uacfc\uc815\uc5d0\u00a0AI\u00a0\uc5d0\uc774\uc804\ud2b8\uac00\u00a0\uae4a\uc774\u00a0\uad00\uc5ec\ud558\uae30\u00a0\uc2dc\uc791\ud558\uba74\uc11c,\u00a0\uad11\uace0\uac00\u00a0\ud3c9\uac00\ubc1b\ub294\u00a0\uae30\uc900\uc5d0\ub3c4\u00a0\ubcc0\ud654\uac00\u00a0\ub098\ud0c0\ub098\uace0\u00a0\uc788\uc2b5\ub2c8\ub2e4.\u00a0\uc0ac\ub78c\uc740\u00a0\uad11\uace0\ub97c\u00a0\ubcf4\uace0\u00a0\ub290\ub07c\uace0\u00a0\ud574\uc11d\ud558\uc9c0\ub9cc,\u00a0<\/span>AI\ub294\u00a0\uad11\uace0\uc5d0\u00a0\ud3ec\ud568\ub41c\u00a0\uc815\ubcf4\ub97c\u00a0\ubd84\uc11d\ud558\uace0\u00a0\ube44\uad50<\/span><\/b>\ud569\ub2c8\ub2e4. \uc774\u00a0\ucc28\uc774\ub294\u00a0\uad11\uace0\u00a0\uc811\uadfc\u00a0\ubc29\uc2dd\u00a0\uc804\ubc18\uc5d0\u00a0\ubcc0\ud654\ub97c\u00a0\uac00\uc838\uc624\uace0\u00a0\uc788\uc2b5\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

AI\uac00\u00a0\uad00\uc5ec\ud558\ub294\u00a0\ud658\uacbd\uc5d0\uc11c\u00a0\uad11\uace0\ub294\u00a0\ub354\u00a0\uc774\uc0c1\u00a0\u2018\uc5bc\ub9c8\ub098\u00a0\ub208\uc5d0\u00a0\ub744\ub294\uac00\u2019\ub97c\u00a0\uacbd\uc7c1\ud558\ub294\u00a0\uc218\ub2e8\uc5d0\u00a0\uadf8\uce58\uc9c0\u00a0\uc54a\uc2b5\ub2c8\ub2e4.\u00a0\uc774\uc81c\u00a0\uad11\uace0\ub294\u00a0<\/span>\uad6c\ub9e4\ud574\uc57c\u00a0\ud558\ub294\u00a0\uc774\uc720\ub97c\u00a0\uc5bc\ub9c8\ub098\u00a0\uba85\ud655\ud558\uac8c\u00a0\ubcf4\uc5ec\uc904\u00a0\uc218\u00a0\uc788\ub294\uc9c0<\/span><\/b>,\u00a0\ub2e4\uc2dc\u00a0\ub9d0\ud574\u00a0AI\uc758\u00a0\ud310\ub2e8\u00a0\uacfc\uc815\uc5d0\u00a0\uc758\ubbf8\u00a0\uc788\ub294\u00a0\ub370\uc774\ud130\ub97c\u00a0\uc81c\uacf5\ud560\u00a0\uc218\u00a0\uc788\ub294\uc9c0\uac00\u00a0\ud575\uc2ec\u00a0\uae30\uc900\uc774\u00a0\ub418\uace0\u00a0\uc788\uc2b5\ub2c8\ub2e4.\u00a0\uad11\uace0\uc758\u00a0\uc5ed\ud560\u00a0\uc5ed\uc2dc\u00a0\ub2e8\uc21c\ud55c\u00a0\uad00\uc2ec\u00a0\uc720\ub3c4\ub97c\u00a0\ub118\uc5b4,\u00a0<\/span>AI\uac00\u00a0\ucc38\uace0\ud560\u00a0\uc218\u00a0\uc788\ub294\u00a0\uc120\ud0dd\u00a0\uae30\uc900\uc744\u00a0\uc81c\uacf5\ud558\ub294\u00a0\ubc29\ud5a5<\/span><\/b>\uc73c\ub85c\u00a0\ud655\uc7a5\ub418\uace0\u00a0\uc788\uc2b5\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

 <\/p>\n

AI\uc758\u00a0\uc81c\ud488\u00a0\ucd94\ucc9c\u00a0\uae30\uc900\uacfc\u00a0\ucee4\uba38\uc2a4\u00a0\ub370\uc774\ud130\uc758\u00a0\uc911\uc694\uc131<\/span><\/b>\u00a0<\/span><\/h2>\n

\uadf8\ub807\ub2e4\uba74\u00a0AI\ub294\u00a0\uc2e4\uc81c\ub85c\u00a0\uc5b4\ub5a4\u00a0\uae30\uc900\uc73c\ub85c\u00a0\uc81c\ud488\uc744\u00a0\ud3c9\uac00\ud558\uace0\u00a0\ucd94\ucc9c\ud560\uae4c\uc694? AI\u00a0\uc5d0\uc774\uc804\ud2b8\uac00\u00a0\uad6c\ub9e4\u00a0\uacfc\uc815\uc5d0\u00a0\uad00\uc5ec\ud558\uba74\uc11c,\u00a0\uc81c\ud488\u00a0\ud3c9\uac00\u00a0\uae30\uc900\u00a0\uc5ed\uc2dc\u00a0\ub2ec\ub77c\uc9c0\uace0\u00a0\uc788\uc2b5\ub2c8\ub2e4.\u00a0AI\ub294\u00a0\ube0c\ub79c\ub4dc\u00a0\uc2a4\ud1a0\ub9ac\ub098\u00a0\uac10\uc131\uc801\uc778\u00a0\uba54\uc2dc\uc9c0\ubcf4\ub2e4,\u00a0<\/span>\uc2e4\uc81c\u00a0\ucee4\uba38\uc2a4\u00a0\ud658\uacbd\uc5d0\uc11c\u00a0\ucd95\uc801\ub41c\u00a0\uc131\uacfc\u00a0\ub370\uc774\ud130\uc640\u00a0\uad6c\uc870\ud654\ub41c\u00a0\uc815\ubcf4<\/span><\/b>\ub97c\u00a0\uc911\uc2ec\uc73c\ub85c\u00a0\ud310\ub2e8\ud569\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

\uac00\uaca9,\u00a0\uc7ac\uace0,\u00a0\ubc30\uc1a1\u00a0\uc870\uac74,\u00a0\uacfc\uac70\u00a0\uad6c\ub9e4\u00a0\uc804\ud658\u00a0\uc131\uacfc\uc640\u00a0\uac19\uc740\u00a0\uc694\uc18c\ub4e4\uc774\u00a0\uc885\ud569\uc801\uc73c\ub85c\u00a0\ubd84\uc11d\ub418\uba70,\u00a0\uc774\ub7ec\ud55c\u00a0\uc815\ubcf4\ub294\u00a0\uc18c\ube44\uc790\uac00\u00a0\uc5b4\ub5a4\u00a0\uc0c1\ud488\uc744\u00a0\uba3c\uc800\u00a0\ubcf4\uace0\u00a0\uc5b4\ub5a4\u00a0\uc120\ud0dd\uc9c0\ub97c\u00a0\uc2e0\ub8b0\ud560\uc9c0\ub97c\u00a0\uacb0\uc815\ud558\ub294\u00a0\uae30\uc900\uc73c\ub85c\u00a0\uc791\uc6a9\ud569\ub2c8\ub2e4. \uc774\u00a0\uacfc\uc815\uc5d0\uc11c\u00a0<\/span>\ucda9\ubd84\ud55c\u00a0\ub370\uc774\ud130\uac00\u00a0\uc77c\uad00\ub41c\u00a0\uad6c\uc870\ub85c\u00a0\uc81c\uacf5\ub418\ub294\u00a0\uc0c1\ud488\uc77c\uc218\ub85d<\/span><\/b>,\u00a0AI\uc5d0\uac8c\u00a0\uc2e0\ub8b0\ud560\u00a0\uc218\u00a0\uc788\ub294\u00a0\uc120\ud0dd\uc9c0\ub85c\u00a0\uc778\uc2dd\ub420\u00a0\uac00\ub2a5\uc131\uc774\u00a0\ub192\uc544\uc9d1\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

\uc5d0\uc774\uc804\ud2f1\u00a0\ucee4\uba38\uc2a4\u00a0\ud658\uacbd\uc5d0\uc11c\u00a0\uacbd\uc7c1\uc758\u00a0\uae30\uc900\uc774\u00a0\ub178\ucd9c\uc774\ub098\u00a0\ud074\ub9ad\uc774\u00a0\uc544\ub2cc,\u00a0<\/span>\uc2e4\uc81c\u00a0\uad6c\ub9e4\u00a0\uac00\ub2a5\uc131\uc744\u00a0\uc124\uba85\ud560\u00a0\uc218\u00a0\uc788\ub294\u00a0\ucee4\uba38\uc2a4\u00a0\ub370\uc774\ud130<\/span><\/b>\ub85c\u00a0\uc774\ub3d9\ud558\uace0\u00a0\uc788\ub294\u00a0\uc774\uc720\uc785\ub2c8\ub2e4.\u00a0\ub2e4\ub9cc\u00a0\ud604\uc2e4\uc801\uc73c\ub85c\u00a0AI\uac00\u00a0\ud65c\uc6a9\ud560\u00a0\uc218\u00a0\uc788\ub294\u00a0\ucee4\uba38\uc2a4\u00a0\ub370\uc774\ud130\ub294\u00a0\uc544\uc9c1\u00a0\uc81c\ud55c\uc801\uc778\u00a0\uc0c1\ud669\uc785\ub2c8\ub2e4.\u00a0\uc2e4\uc2dc\uac04\uc131\u00a0\ubd80\uc871\uc774\ub098\u00a0\ubc95\uc801\u00b7\uae30\uc220\uc801\u00a0\uc81c\uc57d\uc73c\ub85c\u00a0\uc778\ud574\u00a0\ub9ce\uc740\u00a0\ub370\uc774\ud130\uac00\u00a0AI\uc758\u00a0\ud310\ub2e8\uc5d0\u00a0\uc9c1\uc811\u00a0\ud65c\uc6a9\ub418\uae30\u00a0\uc5b4\ub835\uae30\u00a0\ub54c\ubb38\uc785\ub2c8\ub2e4.\u00a0\uacb0\uad6d\u00a0<\/span>AI\uc758\u00a0\uc758\uc0ac\uacb0\uc815\uc5d0\u00a0\uc2e4\uc9c8\uc801\uc73c\ub85c\u00a0\uae30\uc5ec\ud560\u00a0\uc218\u00a0\uc788\ub294\u00a0\ub370\uc774\ud130\uc758\u00a0\uc720\ubb34\uac00\u00a0\uae30\uc5c5\u00a0\uac04\u00a0\uacbd\uc7c1\ub825\uc744\u00a0\uac00\ub974\ub294\u00a0\uc694\uc18c<\/span><\/b>\uac00\u00a0\ub418\uace0\u00a0\uc788\uc2b5\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

\ud06c\ub9ac\ud14c\uc624\ub294\u00a0\uc774\ub7ec\ud55c\u00a0\ubcc0\ud654\uc5d0\u00a0\ub9de\ucdb0,\u00a0AI\uac00\u00a0\uc2e4\uc81c\u00a0\uad6c\ub9e4\u00a0\ud310\ub2e8\uc5d0\u00a0\ud65c\uc6a9\ud560\u00a0\uc218\u00a0\uc788\ub294\u00a0\ub370\uc774\ud130\uc640\u00a0\uae30\uc220\uc744\u00a0\uc911\uc2ec\uc73c\ub85c\u00a0\uc194\ub8e8\uc158\uc744\u00a0\uace0\ub3c4\ud654\ud558\uace0\u00a0\uc788\uc2b5\ub2c8\ub2e4.\u00a0\uc9c0\ub09c\u00a020\uc5ec\u00a0\ub144\uac04\u00a0\uae00\ub85c\ubc8c\u00a0\ub9ac\ud14c\uc77c\ub7ec\u00a0\ubc0f\u00a0<\/span>\ub9e4\uccb4\uc0ac<\/span>\uc640\u00a0\ud611\ub825\ud558\uba70\u00a0\uad6c\ucd95\ud55c\u00a0<\/span>\ud5c8\uac00\u00a0\uae30\ubc18<\/span><\/b>\uc758<\/span><\/b>\u00a0\ucee4\uba38\uc2a4\u00a0\ub370\uc774\ud130\u00a0\ud480<\/span><\/b>\uc5d0\ub294\u00a0\uc804\u00a0\uc138\uacc4\u00a01\ub9cc7,000\uc5ec \uac1c\u00a0\uc774\ucee4\uba38\uc2a4\u00a0\uc0ac\uc774\ud2b8\uc640\u00a0200\uc5ec \uac1c\u00a0\ub9ac\ud14c\uc77c\u00a0\ud30c\ud2b8\ub108\uc758\u00a0\uc2e4\uc2dc\uac04\u00a0\uce74\ud0c8\ub85c\uadf8,\u00a0\uac00\uaca9,\u00a0\uc7ac\uace0,\u00a0\uad6c\ub9e4\u00a0\uc758\ub3c4\u00a0\uc2e0\ud638\uac00\u00a0\ud3ec\ud568\ub3fc\u00a0\uc788\uc2b5\ub2c8\ub2e4. \uc774\u00a0\ub370\uc774\ud130\ub294\u00a0AI\uac00\u00a0\ud604\uc2e4\uc801\uc778\u00a0\uad6c\ub9e4\u00a0\uac00\ub2a5\uc131\uc744\u00a0\uc608\uce21\ud558\uace0\u00a0\ud310\ub2e8\ud558\ub294\u00a0\uae30\ubc18\uc73c\ub85c\u00a0\ud65c\uc6a9\ub429\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

\uc774\ub7ec\ud55c\u00a0\ub370\uc774\ud130\u00a0\uae30\ubc18\u00a0\uc704\uc5d0\uc11c\u00a0\ud06c\ub9ac\ud14c\uc624\ub294\u00a0MCP(Model\u00a0Context\u00a0Protocol)\ub97c\u00a0\ud65c\uc6a9\ud55c\u00a0<\/span>LLM\u00a0\ucd94\ucc9c\u00a0\uae30\uc220<\/span><\/b>\uc744\u00a0\ub9ac\ud14c\uc77c\u00a0\ud30c\ud2b8\ub108\ub4e4\uc758\u00a0\uc6f9\uc0ac\uc774\ud2b8\uc5d0\u00a0\uc801\uc6a9\ud558\uace0\u00a0\uc788\uc2b5\ub2c8\ub2e4.\u00a0\uc18c\ube44\uc790\uac00\u00a0\uc870\uac74\uc744\u00a0\uc785\ub825\ud558\uba74\u00a0AI\uac00\u00a0\uc2e4\uc81c\u00a0\uad6c\ub9e4\u00a0\uac00\ub2a5\ud55c\u00a0\uc0c1\ud488\uc744\u00a0\uc989\uc2dc\u00a0\uc81c\uc548\ud558\ub294\u00a0\ubc29\uc2dd\uc73c\ub85c,\u00a0\uc608\ub97c\u00a0\ub4e4\uc5b4\u00a0\u201c100\ub2ec\ub7ec\u00a0\uc774\ud558\uc758\u00a0\ub178\uc774\uc988\u00a0\uce94\uc2ac\ub9c1\u00a0\ud5e4\ub4dc\ud3f0\u201d\uc774\ub77c\ub294\u00a0\uc694\uccad\uc5d0\u00a0\ub300\ud574\u00a01\ucc28\uc6d0\uc801\uc778\u00a0\u00a0\uac80\uc0c9\u00a0\uacb0\uacfc\uac00\u00a0\uc544\ub2cc,\u00a0<\/span>\ud604\uc7ac\u00a0\uc7ac\uace0\uc640\u00a0\uac00\uaca9\uc744\u00a0\ubc18\uc601\ud55c\u00a0\ud604\uc2e4\uc801\uc778\u00a0\uc120\ud0dd\uc9c0<\/span><\/b>\ub97c\u00a0\uc81c\uc2dc\ud569\ub2c8\ub2e4.\u00a0\ud574\ub2f9\u00a0\uae30\uc220\uc740\u00a0\ud604\uc7ac\u00a0\uc77c\ubd80\u00a0\uae00\ub85c\ubc8c\u00a0\uc2dc\uc7a5\uc5d0\uc11c\u00a0\ud30c\uc77c\ub7ff\u00a0\ud615\ud0dc\ub85c\u00a0\uc6b4\uc601\u00a0\uc911\uc774\uba70,\u00a0\uc810\uc9c4\uc801\uc778\u00a0\ud655\uc7a5\uc744\u00a0\uac80\ud1a0\ud558\uace0\u00a0\uc788\uc2b5\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

\uad11\uace0\uc8fc\u00a0\uad00\uc810\uc5d0\uc11c\ub3c4\u00a0\ubcc0\ud654\ub294\u00a0\uc774\ubbf8\u00a0\uc2dc\uc791\ub410\uc2b5\ub2c8\ub2e4.\u00a0\ud06c\ub9ac\ud14c\uc624\uc758\u00a0<\/span>\uc624\ub514\uc5b8\uc2a4\u00a0\uc5d0\uc774\uc804\ud2b8(Audience Agent)<\/span><\/b>\u00a0\ub294\u00a0\uc785\ucc30\u00a0\uc804\ub7b5,\u00a0\uc21c\uc704\u00a0\uacb0\uc815,\u00a0\uc218\uc694\u00a0\uc608\uce21,\u00a0\uc7a0\uc7ac\u00a0\uace0\uac1d\uad70\u00a0\uad6c\uc131\u00a0\uc804\ubc18\uc744\u00a0AI\uac00\u00a0\ubcf4\uc870\ud574,\u00a0\ucd5c\uc18c\ud55c\uc758\u00a0\uc124\uc815\ub9cc\uc73c\ub85c\ub3c4\u00a0\ub2e4\uc591\ud55c\u00a0\uc138\uadf8\uba3c\ud2b8\ub97c\u00a0\ube60\ub974\uac8c\u00a0\ud14c\uc2a4\ud2b8\ud558\uace0\u00a0\uc131\uacfc\u00a0\uac00\ub2a5\uc131\uc744\u00a0\ud655\uc778\ud560\u00a0\uc218\u00a0\uc788\ub3c4\ub85d\u00a0\uc9c0\uc6d0\ud569\ub2c8\ub2e4.\u00a0\uc774\ub97c\u00a0\ud1b5\ud574\u00a0\uad11\uace0\uc8fc\ub294\u00a0\ubcf5\uc7a1\ud55c\u00a0\uc6b4\uc601\ubcf4\ub2e4,\u00a0<\/span>\uc2e4\uc81c\u00a0\uad6c\ub9e4\ub85c\u00a0\uc774\uc5b4\uc9c0\ub294\u00a0\uc804\ub7b5\u00a0\uc124\uacc4<\/span><\/b>\uc5d0\u00a0\ub354\uc6b1\u00a0\uc9d1\uc911\ud560\u00a0\uc218\u00a0\uc788\uc2b5\ub2c8\ub2e4.\u00a0\uc790\uc138\ud55c\u00a0\ub0b4\uc6a9\uc740\u00a0\uc774\uc804\u00a0\ud06c\ub9ac\ud14c\uc624\u00a0\ube14\ub85c\uadf8\uc5d0\uc11c\u00a0\ud655\uc778\ud558\uc2e4\u00a0\uc218\u00a0\uc788\uc2b5\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

\"\"<\/p>\n

AI,\u00a0\uc18c\ube44\uc790\uc640\u00a0\ube0c\ub79c\ub4dc\ub97c\u00a0\uc787\ub294\u00a0\uc0c8\ub85c\uc6b4\u00a0\uc811\uc810<\/span><\/b>\u00a0<\/span><\/h2>\n

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\uc5d0\uc774\uc804\ud2f1\u00a0\ucee4\uba38\uc2a4\ub294\u00a0\uc544\uc9c1\u00a0\uc131\uc7a5\u00a0\ub2e8\uacc4\uc5d0\u00a0\uc788\uc9c0\ub9cc, \ud55c\u00a0\uac00\uc9c0\u00a0\ud750\ub984\ub9cc\ud07c\uc740\u00a0\ubd84\uba85\ud569\ub2c8\ub2e4.\u00a0<\/span>AI\uc758\u00a0\ud310\ub2e8\u00a0\uad6c\uc870\ub97c\u00a0\uc774\ud574\ud558\uace0, AI\u00a0\ud658\uacbd\uc5d0\u00a0\ub9de\uac8c\u00a0\uad11\uace0\uc640\u00a0\ucee4\uba38\uc2a4\u00a0\uc804\ub7b5\uc744\u00a0\uc124\uacc4\ud558\ub294\u00a0\uae30\uc5c5<\/span><\/b>\uc774\u00a0\uc55e\uc73c\ub85c\u00a0\uc18c\ube44\uc790\uc758\u00a0\uc120\ud0dd\u00a0\uacfc\uc815\uc5d0\uc11c\u00a0\ub354 \ud070\u00a0\uc601\ud5a5\ub825\uc744\u00a0\uac16\uac8c\u00a0\ub420\u00a0\uac83\uc785\ub2c8\ub2e4.\u00a0\ud06c\ub9ac\ud14c\uc624\ub294\u00a0\ucee4\uba38\uc2a4\uc5d0\u00a0\ud2b9\ud654\ub41c\u00a0\ub370\uc774\ud130\uc640\u00a0\uae30\uc220,\u00a0\uae00\ub85c\ubc8c\u00a0\ud30c\ud2b8\ub108\u00a0\uc0dd\ud0dc\uacc4\ub97c\u00a0\ubc14\ud0d5\uc73c\ub85c\u00a0AI\uac00\u00a0\uad00\uc5ec\ud558\ub294\u00a0\ud658\uacbd\uc5d0\uc11c\ub3c4\u00a0\uc18c\ube44\uc790\uac00\u00a0\uc2e0\ub8b0\ud560\u00a0\uc218\u00a0\uc788\ub294\u00a0\uc120\ud0dd\uc9c0\ub97c\u00a0\ubc1c\uacac\ud558\uace0,\u00a0\uc2e4\uc81c\u00a0\uc131\uacfc\ub85c\u00a0\uc774\uc5b4\uc9c8\u00a0\uc218\u00a0\uc788\ub3c4\ub85d\u00a0\uc9c0\uc6d0\ud558\uace0\u00a0\uc788\uc2b5\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0\ucd5c\uadfc\u00a0\ucee4\uba38\uc2a4\u00a0\ubbf8\ub514\uc5b4\uc640\u00a0\uc560\ub4dc\ud14c\ud06c(AdTech)\u00a0\uc5c5\uacc4\uc5d0\uc11c\ub294\u00a0\ubd84\uba85\ud55c\u00a0\uc804\ud658\uc810\uc774\u00a0\ub098\ud0c0\ub098\uace0\u00a0\uc788\uc2b5\ub2c8\ub2e4.\u00a0AI\uc758\u00a0\ubc1c\uc804\uc73c\ub85c,\u00a0\ud55c\ub54c\u00a0\uc18c\ube44\uc790\uc758\u00a0\uc120\ud0dd\uc744\u00a0\ub3d5\ub294\u00a0\ubcf4\uc870\u00a0\uc218\ub2e8\uc5d0\u00a0\uba38\ubb3c\ub800\ub358\u00a0AI\uac00\u00a0\uc774\uc81c\ub294\u00a0\uad6c\ub9e4\u00a0\uc5ec\uc815\u00a0\uc804\ubc18\uc744\u00a0\ud574\uc11d\ud558\uace0,\u00a0\ud310\ub2e8\ud558\uba70,\u00a0\uc2e4\ud589\uae4c\uc9c0\u00a0\ub2f4\ub2f9\ud558\ub294\u00a0\u2018AI\u00a0\uc5d0\uc774\uc804\ud2b8\u2019\ub85c\u00a0\uc9c4\ud654\ud558\uace0\u00a0\uc788\uae30\u00a0\ub54c\ubb38\uc785\ub2c8\ub2e4. \uc774\u00a0\ubcc0\ud654\ub294\u00a0\uad11\uace0\uc758\u00a0\uc5ed\ud560\u00a0\uc5ed\uc2dc\u00a0\uadfc\ubcf8\uc801\uc73c\ub85c\u00a0\ubc14\uafb8\uace0\u00a0\uc788\uc2b5\ub2c8\ub2e4.\u00a0\uad11\uace0\ub294\u00a0\ub354\u00a0\uc774\uc0c1\u00a0\uc0ac\ub78c\uc5d0\uac8c\ub9cc\u00a0\ubcf4\uc5ec\uc9c0\uace0\u00a0\uc124\ub4dd\ub418\ub294\u00a0\uba54\uc2dc\uc9c0\uac00\u00a0\uc544\ub2c8\ub77c,\u00a0AI\uac00\u00a0\uc774\ud574\ud558\uace0\u00a0\ubc1c\uacac\ud558\uba70\u00a0\uc120\ud0dd\ud560\u00a0\uc218\u00a0\uc788\uc5b4\uc57c\u00a0\ud558\ub294\u00a0\ub300\uc0c1\uc73c\ub85c\u00a0\ud655\uc7a5\ub418\uace0\u00a0\uc788\uc2b5\ub2c8\ub2e4.\u00a0\uc18c\ube44\uc790\u00a0\uacbd\ud5d8\u00a0\ucd5c\uc801\ud654\ub97c\u00a0\ub118\uc5b4,\u00a0\uc774\uc81c\u00a0\ube0c\ub79c\ub4dc\ub294\u00a0AI\uac00\u00a0\ub354\u00a0\uc27d\uac8c\u00a0\ubc1c\uacac\ud558\uace0\u00a0\uc120\ud0dd\ud560\u00a0\uc218\u00a0\uc788\ub294\u00a0\ud658\uacbd\uae4c\uc9c0\u00a0\uace0\ub824\ud574\uc57c\u00a0\ud558\ub294\u00a0\ub2e8\uacc4\uc5d0\u00a0\ub4e4\uc5b4\uc130\uc2b5\ub2c8\ub2e4.\u00a0 \uad6c\ub9e4\u00a0\uacb0\uc815\uc758\u00a0\uc911\uc2ec\uc774\u00a0\uc18c\ube44\uc790\u00a0\uac1c\uc778\uc5d0\uc11c\u00a0AI\u00a0\uc5d0\uc774\uc804\ud2b8\ub85c\u00a0\ud655\uc7a5\ub418\uace0\u00a0\uc788\ub2e4\uba74,\u00a0\ud604\uc7ac\uc758\u00a0\uad11\uace0\u00a0\uc804\ub7b5\uc740\u00a0\uc774\ub7ec\ud55c\u00a0\ubcc0\ud654\uc5d0\u00a0\ucda9\ubd84\ud788\u00a0\ub300\uc751\ud558\uace0\u00a0\uc788\uc744\uae4c\uc694?\u00a0\uc774\u00a0\uc9c8\ubb38\uc740\u00a0\ub2e8\uc21c\ud55c\u00a0\uae30\uc220\u00a0\ud2b8\ub80c\ub4dc\ub97c\u00a0\ub118\uc5b4,\u00a0\uad11\uace0\uc640\u00a0\ub9c8\ucf00\ud305\u00a0\uc804\ub7b5\u00a0\uc804\ubc18\uc744\u00a0\ub2e4\uc2dc\u00a0\uc810\uac80\ud574\uc57c\u00a0\ud560\u00a0\uc2dc\uc810\uc774\u00a0\uc654\uc74c\uc744\u00a0\uc2dc\uc0ac\ud569\ub2c8\ub2e4.\u00a0   AI\u00a0\uc5d0\uc774\uc804\ud2b8\uc758\u00a0\ub4f1\uc7a5\uc73c\ub85c\u00a0\ubcc0\ud654\ud558\ub294\u00a0\ucee4\uba38\uc2a4\u00a0\ud658\uacbd\u00a0 \ud604\uc7ac\u00a0\ucee4\uba38\uc2a4\u00a0\uc2dc\uc7a5\uc758\u00a0\ubcc0\ud654\ub97c\u00a0\ub2e8\uc21c\ud788\u00a0\uc0c8\ub85c\uc6b4\u00a0\uae30\uc220\uc758\u00a0\ub4f1\uc7a5\uc73c\ub85c\ub9cc\u00a0\uc124\uba85\ud558\uae30\ub294\u00a0\uc5b4\ub835\uc2b5\ub2c8\ub2e4.\u00a0\ubcf4\ub2e4\u00a0\ubcf8\uc9c8\uc801\uc778\u00a0\ubcc0\ud654\ub294\u00a0\uad6c\ub9e4\u00a0\uacfc\uc815\uc5d0\uc11c\u00a0\u2018\uc5b4\ub5bb\uac8c\u00a0\ud310\ub2e8\uc774\u00a0\uc774\ub8e8\uc5b4\uc9c0\ub294\uac00\u2019,\u00a0\uc989\u00a0\uc758\uc0ac\uacb0\uc815\u00a0\uad6c\uc870\u00a0\uc790\uccb4\uac00\u00a0\ubc14\ub00c\uace0\u00a0\uc788\ub2e4\ub294\u00a0\ub370\u00a0\uc788\uc2b5\ub2c8\ub2e4.\u00a0 \uae30\uc874\uc758\u00a0\uad6c\ub9e4\u00a0\ud658\uacbd\uc5d0\uc11c\ub294\u00a0\uc18c\ube44\uc790\uac00\u00a0\uc9c1\uc811\u00a0\uc81c\ud488\uc744\u00a0\uac80\uc0c9\ud558\uace0\u00a0\ube44\uad50\ud55c\u00a0\ub4a4,\u00a0\ucd5c\uc885\u00a0\uad6c\ub9e4\u00a0\uc5ec\ubd80\ub97c\u00a0\uc2a4\uc2a4\ub85c\u00a0\uacb0\uc815\ud558\ub294\u00a0\ubc29\uc2dd\uc774\u00a0\uc77c\ubc18\uc801\uc774\uc5c8\uc2b5\ub2c8\ub2e4.\u00a0\uac80\uc0c9\ubd80\ud130\u00a0\ube44\uad50,\u00a0\uad6c\ub9e4\uc5d0\u00a0\uc774\ub974\uae30\uae4c\uc9c0\u00a0\ubaa8\ub4e0\u00a0\ud310\ub2e8\uc758\u00a0\uae30\uc900\uc740\u00a0\uc18c\ube44\uc790\u00a0\uac1c\uc778\uc5d0\uac8c\u00a0\uc788\uc5c8\ub294\ub370\uc694.\u00a0\ud558\uc9c0\ub9cc\u00a0\ucd5c\uadfc\u00a0\ud655\uc0b0\ub418\uace0\u00a0\uc788\ub294\u00a0\uc5d0\uc774\uc804\ud2f1\u00a0\ucee4\uba38\uc2a4(Agentic Commerce)\u00a0\ud658\uacbd\uc5d0\uc11c\ub294\u00a0AI\u00a0\uc5d0\uc774\uc804\ud2b8\uac00\u00a0\uc18c\ube44\uc790\uc758\u00a0\ubaa9\uc801\uacfc\u00a0\uc870\uac74\uc744\u00a0\uc774\ud574\ud558\uace0,\u00a0\uc81c\ud488\uc744\u00a0\ud0d0\uc0c9\u00b7\ube44\uad50\ud558\uba70\u00a0\uacbd\uc6b0\uc5d0\u00a0\ub530\ub77c\u00a0\uad6c\ub9e4\u00a0\uc2e4\ud589\uae4c\uc9c0\u00a0\ub300\uc2e0\u00a0\uc218\ud589\ud558\ub294\u00a0\uc0ac\ub840\uac00\u00a0\uc810\ucc28\u00a0\ub298\uc5b4\ub098\uace0\u00a0\uc788\uc2b5\ub2c8\ub2e4.\u00a0AI\ub294\u00a0\ub354\u00a0\uc774\uc0c1\u00a0\ucc38\uace0\uc6a9\u00a0\uc815\ubcf4\ub97c\u00a0\uc81c\uacf5\ud558\ub294\u00a0\ubcf4\uc870\u00a0\ub3c4\uad6c\uac00\u00a0\uc544\ub2c8\ub77c,\u00a0\uc18c\ube44\uc790\uc758\u00a0\uc758\ub3c4\ub97c\u00a0\ud574\uc11d\ud558\uace0\u00a0\ud310\ub2e8\uacfc\u00a0\ud589\ub3d9\uc744\u00a0\uc218\ud589\ud558\ub294\u00a0\ud558\ub098\uc758\u00a0\uc758\uc0ac\uacb0\uc815\u00a0\uc8fc\uccb4\ub85c\u00a0\uc790\ub9ac\u00a0\uc7a1\uc544\uac00\uace0\u00a0\uc788\uc2b5\ub2c8\ub2e4.\u00a0   \ub370\uc774\ud130\ub85c\u00a0\ud655\uc778\ub418\ub294\u00a0AI\u00a0\uae30\ubc18\u00a0\uc18c\ube44\u00a0\ud2b8\ub80c\ub4dc\u00a0 \uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \uc774\ubbf8 \ub370\uc774\ud130\ub85c\ub3c4 \ubd84\uba85\ud558\uac8c \ub098\ud0c0\ub098\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \uc18c\ube44\uc790 \uc124\ubb38\uc870\uc0ac\uc5d0 \ub530\ub974\uba74, 90% \uc774\uc0c1\uc758 \ud55c\uad6d \uc18c\ube44\uc790\uac00 \uc81c\ud488 \ube44\uad50\ub098 \uc774\ubbf8 \ud0d0\uc0c9\ud55c \uc0c1\ud488\uc758 \uc0c1\uc138 \uc815\ubcf4\ub97c \ud655\uc778\ud558\ub294 \uacfc\uc815\uc5d0\uc11c AI\ub97c \ud65c\uc6a9\ud558\uace0 \uc788\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc5ec\ud589 \uacc4\ud68d \uacfc\uc815\uc5d0\uc11c\ub3c4 AI\ub97c \ud1b5\ud574 \uc5ec\ud589\uc9c0\uc640 \ub9db\uc9d1 \ub4f1\uc744 \ucd94\ucc9c\ubc1b\uace0, \uc774\ub97c \uc2e4\uc81c \uc120\ud0dd\uc5d0 \ubc18\uc601\ud558\ub294 \uc0ac\ub840\uac00 \ub2e4\uc218 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