{"id":22477,"date":"2026-01-05T15:06:43","date_gmt":"2026-01-05T06:06:43","guid":{"rendered":"https:\/\/www.criteo.com\/?p=416435"},"modified":"2026-01-20T16:28:45","modified_gmt":"2026-01-20T07:28:45","slug":"cyber-5-2025-recap","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/cyber-5-2025-recap\/","title":{"rendered":"2025\ub144 \uc5f0\ub9d0 \uc1fc\ud551 \ubd84\uc11d: \uae00\ub85c\ubc8c \ud2b8\ub80c\ub4dc\uc640 \uc18c\ube44\uc790 \uc778\uc0ac\uc774\ud2b8"},"content":{"rendered":"<p>2025\ub144, <strong>\uc18c\ube44\uc790\ub4e4\uc758 \uad6c\ub9e4 \uc2dc\uae30\ub294 \ud6e8\uc52c \ube68\ub77c<\/strong>\uc84c\uace0, \ub3d9\uc2dc\uc5d0 \ub354 <strong>\uc2e0\uc911<\/strong>\ud574\uc84c\uc2b5\ub2c8\ub2e4. \uad6c\ub9e4\ub97c \uc11c\ub450\ub974\uae30\ubcf4\ub2e4 <strong>\uc774\ub978 \uc2dc\uc810\ubd80\ud130 \ub2e4\uc591\ud55c \uc635\uc158\uc744 \ube44\uad50\ud558\uba70 \uc815\ubcf4\ub97c \ucda9\ubd84\ud788 \uc218\uc9d1\ud55c \ub4a4, <em>\ubcf8\uc778\uc774 \uc6d0\ud558\ub294 \uc2dc\uae30<\/em>\uc5d0 \uad6c\ub9e4 \uacb0\uc815\uc744 \ub0b4\ub9ac\ub294 \ud328\ud134\uc73c\ub85c \ubcc0\ud654<\/strong>\ud588\uc2b5\ub2c8\ub2e4. \uc5f0\uac04 1\uc870 \ub2ec\ub7ec\uac00 \ub118\ub294 \uc18c\ube44\uc790 \uc9c0\ucd9c\uc5d0\uc11c \uc218\uc9d1\ub41c \uc720\uae30\uc801(organic) \ub370\uc774\ud130\uc640, \ud06c\ub9ac\ud14c\uc624\uc640 \ud30c\ud2b8\ub108\uc2ed\uc744 \ub9fa\uc740 \uc804 \uc138\uacc4 \uc218\ucc9c \uac1c \ub9ac\ud14c\uc77c\ub7ec\u00b7\ube0c\ub79c\ub4dc \uac00\uc6b4\ub370 \uc5c4\uaca9\ud55c \uac80\uc99d\uc744 \uac70\uce5c 5,877\uac1c \uae30\uc5c5\uc758 \ub370\uc774\ud130\ub97c \uc0b4\ud3b4\ubcf4\uba74, 2025\ub144\uc758 \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c\uc758 \uc18c\ube44\uc790\ub4e4\uc740 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uae30\uc900\uc774 \ub192\uace0 \uc120\ud0dd\uc5d0 \uc2e0\uc911\ud55c \ubaa8\uc2b5\uc744 \ubcf4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \uad11\uace0\uc8fc\uc5d0\uac8c \uba85\ud655\ud55c \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud569\ub2c8\ub2e4. \ubbf8\ub9ac \uacc4\ud68d\uc744 \uc138\uc6b0\ub294 \uac83\uc740 \uae30\ubcf8\uc774 \ub418\uc5c8\uc73c\uba70, \uc18c\ube44\uc790\uc758 \uc6c0\uc9c1\uc784\uc5d0 \ub9de\ucdb0 \ube60\ub974\uac8c \uc804\ub7b5\uc744 \uc870\uc728\ud560 \uc218 \uc788\uc5b4\uc57c \ud55c\ub2e4\ub294 \uc810\uc785\ub2c8\ub2e4. <strong>\ucd94\uc218\uac10\uc0ac\uc808(\ub561\uc2a4\uae30\ube59; Thanksgiving)\ubd80\ud130 \uc0ac\uc774\ubc84 \uba3c\ub370\uc774(Cyber Monday)\uae4c\uc9c0 \uc774\uc5b4\uc9c0\ub294 5\uc77c\uac04\uc758 \uc1fc\ud551 \uae30\uac04(Cyber 5)\uc758 \ucd08\uae30 \uc131\uacfc<\/strong>\ub97c \ud1b5\ud574, \uc774\ub7ec\ud55c <strong>\uc18c\ube44\uc790 \ud589\ub3d9\uc774 \uc9c0\uc5ed\uacfc \uc5c5\uc885\ubcc4\ub85c \uc5b4\ub5a4 \uc591\uc0c1<\/strong>\uc73c\ub85c \ub098\ud0c0\ub0ac\ub294\uc9c0 \uc774\ubc88 \ud06c\ub9ac\ud14c\uc624 \ube14\ub85c\uadf8 \uae00\uc5d0\uc11c \uc790\uc138\ud788 \ud655\uc778\ud574 \ubcf4\uc138\uc694.<\/p>\n<h2><strong>\uae00\ub85c\ubc8c \uc628\ub77c\uc778 \uc1fc\ud551 \uc9d1\uc911 \uae30\uac04: \uc9c0\uc5ed\ubcc4 \ube44\uad50<\/strong><\/h2>\n<p>\ucd94\uc218\uac10\uc0ac\uc808\ubd80\ud130 \uc0ac\uc774\ubc84 \uba3c\ub370\uc774\uae4c\uc9c0 \uc774\uc5b4\uc9c0\ub294 5\uc77c\uac04\uc758 \uc8fc\uc694 \uc1fc\ud551 \uae30\uac04(Cyber 5)\uc5d0 \uc18c\ube44\uc790 \ud589\ub3d9\uc740 \uc9c0\uc5ed\ubcc4\ub85c \ub2e4\ub978 \uc591\uc0c1\uc744 \ubcf4\uc600\uc9c0\ub9cc, <strong>\uc804\ubc18\uc801\uc778 \uc18c\ube44\uc790 \uc9c0\ucd9c\uc740 \uc804\ub144 \ub300\ube44 9% \uc774\uc0c1 \uc99d\uac00<\/strong>\ud558\uba70 \uae00\ub85c\ubc8c \uc628\ub77c\uc778 \uc1fc\ud551 \uc5f4\uae30\ub97c \ud655\uc778\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uc720\ub7fd(Europe)<\/strong>\uc740 \uc774\ubc88 5\uc77c\uac04\uc758 \uae30\uac04(Cyber5)\ub3d9\uc548 \uac00\uc7a5 \ub69c\ub837\ud55c \uc131\uacfc\ub97c \ubcf4\uc778 \uc9c0\uc5ed\uc774\uc5c8\uc2b5\ub2c8\ub2e4. <strong>\uc720\ub7fd \uc804\uccb4 \ud2b8\ub798\ud53d\uc740 25%, \uad6c\ub9e4\ub294 18% \uc99d\uac00<\/strong>\ud588\uc73c\uba70, \ud2b9\ud788 <strong>\ub3c5\uc77c\uc740 \ud2b8\ub798\ud53d 25%, \uad6c\ub9e4 17% \uc99d\uac00<\/strong>\ub85c \ub208\uc5d0 \ub744\ub294 \uc131\uc7a5\uc744 \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4. <strong>\ud504\ub791\uc2a4 \uc5ed\uc2dc \ud2b8\ub798\ud53d 23%, \uad6c\ub9e4 14% \uc99d\uac00<\/strong>\ud558\uba70 \uc720\ub7fd \uc804\ubc18\uc758 \uae0d\uc815\uc801\uc778 \ud750\ub984\uc744 \ub4b7\ubc1b\uce68\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uc2e0\ud765 \uc2dc\uc7a5(Emerging Markets)*<\/strong>\uc740 <strong>\ub3d9\uc720\ub7fd, \uc911\ub3d9, \uc544\ud504\ub9ac\uce74\ub97c \ud3ec\ud568<\/strong>\ud558\uba70, <strong>\ud2b8\ub798\ud53d\uc740 14%, \uad6c\ub9e4\ub294 11% \uc99d\uac00<\/strong>\ud574 \uc720\ub7fd\uc5d0 \uc774\uc5b4 \ub450 \ubc88\uc9f8\ub85c \ub192\uc740 \uc131\uc7a5\uc138\ub97c \ubcf4\uc600\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub514\uc9c0\ud138 \ub9ac\ud14c\uc77c \ub3c4\uc785\uc774 \uc9c0\uc18d\uc801\uc73c\ub85c \ud655\ub300\ub418\uace0 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n<p><strong>\uc544\uc2dc\uc544\ud0dc\ud3c9\uc591(APAC)<\/strong> \uc9c0\uc5ed\uc740 \uad6d\uac00\ubcc4 \ucc28\uc774\ub294 \uc788\uc5c8\uc9c0\ub9cc, \uc804\ubc18\uc801\uc73c\ub85c <strong>\ud2b8\ub798\ud53d\uacfc \uad6c\ub9e4\uac00 \ubaa8\ub450 12% \uc99d\uac00<\/strong>\ud588\uc2b5\ub2c8\ub2e4. <strong>\ud55c\uad6d\uc740 \ud2b8\ub798\ud53d 20%, \uad6c\ub9e4 15% \uc99d\uac00<\/strong>\ub85c \ube44\uad50\uc801 \uac15\ud55c \uc131\uc7a5\uc138\ub97c \ubcf4\uc600\uace0, <strong>\uc77c\ubcf8<\/strong>\uc740 \ud2b8\ub798\ud53d \uc99d\uac00 \ud3ed\uc740 \uc81c\ud55c\uc801\uc774\uc5c8\uc73c\ub098 <strong>\uc804\ud658\uc728\uc774 7% \uc0c1\uc2b9<\/strong>\ud558\uba70 \uc548\uc815\uc801\uc778 \uc131\uc7a5\uc138\ub97c \uc720\uc9c0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\ub0a8\ubbf8(LATAM)<\/strong> \uc9c0\uc5ed\uc740 <strong>\ud2b8\ub798\ud53d\uc774 13% \uc99d\uac00\ud588\uc74c\uc5d0\ub3c4 \uad6c\ub9e4 \uc99d\uac00\ub294 5%<\/strong>\uc5d0 \uadf8\ucce4\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub192\uc740 \uad00\uc2ec \uc18d\uc5d0\uc11c\ub3c4 \uc18c\ube44\uc790\ub4e4\uc774 \uac00\uaca9\uc744 \ube44\uad50\ud558\uba70 \uad6c\ub9e4 \uc2dc\uc810\uc744 \uc2e0\uc911\ud558\uac8c \uc870\uc728\ud558\uace0 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n<p><strong>\ubd81\ubbf8(North America)<\/strong> \uc5ed\uc2dc <strong>\ud2b8\ub798\ud53d\uc740 14% \uc99d\uac00\ud588\uc9c0\ub9cc \uad6c\ub9e4 \uc99d\uac00\ub294 3%<\/strong>\uc5d0 \uadf8\ucce4\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 <strong>\ubbf8\uad6d\uc5d0\uc11c\ub294 \ucd94\uac00 \ud560\uc778\uc774\ub098 \ud61c\ud0dd\uc744 \uae30\ub2e4\ub9ac\ub294 \uc18c\ube44\uc790 \uc2ec\ub9ac<\/strong>\uac00 \uc5ec\uc804\ud788 \uac15\ud558\uac8c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n<p>* \uc2e0\ud765 \uc2dc\uc7a5(Emerging Markets)\uc758 \ud06c\ub9ac\ud14c\uc624 \ub9ac\ud14c\uc77c\ub7ec \ub370\uc774\ud130\uc5d0\ub294 \ub3d9\uc720\ub7fd, \uc911\ub3d9, \uc544\ud504\ub9ac\uce74 \ubc0f \ud130\ud0a4\uac00 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n<h2><strong>\uae00\ub85c\ubc8c \uc18c\ube44\uc790 \uc628\ub77c\uc778 \uc1fc\ud551 \ud2b8\ub80c\ub4dc: \uc8fc\ubaa9\ubc1b\uc740 \uc8fc\uc694 \uce74\ud14c\uace0\ub9ac<\/strong><\/h2>\n<p><strong>\uc2a4\ud3ec\uce20 \ubc0f \uc544\uc6c3\ub3c4\uc5b4<\/strong>\ub294 \uc804\ub144 \ub300\ube44 \ud2b8\ub798\ud53d\uc774 34%, \uc9c0\ucd9c\uc774 15% \uc99d\uac00\ud558\uba70 <strong>\uc804 \uc138\uacc4 \uc8fc\uc694 \uc5c5\uc885 \uac00\uc6b4\ub370 \uac00\uc7a5 \uac00\ud30c\ub978 \uc131\uc7a5\uc138<\/strong>\ub97c \ubcf4\uc600\uc2b5\ub2c8\ub2e4. \ud65c\ub3d9\uc801\uc778 \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c\uc5d0 \ub300\ud55c \uad00\uc2ec\uc774 \uad6c\ub9e4\ub85c \uc774\uc5b4\uc9c4 \uacb0\uacfc\uc785\ub2c8\ub2e4.<\/p>\n<p><strong>\ub77c\uc774\ud504\uc2a4\ud0c0\uc77c\uacfc \uc6f0\ube59<\/strong> \uc5ed\uc2dc \ub192\uc740 \uad00\uc2ec\uc744 \ubc1b\uc558\uc2b5\ub2c8\ub2e4. \ud2b8\ub798\ud53d\uc740 26% \uc99d\uac00\ud588\uace0, \uac70\ub798\uc640 \uc9c0\ucd9c\ub3c4 \ud568\uaed8 \ub298\uc5b4\ub098\uba70 \uc77c\uc0c1 \uc18d \uac74\uac15\uacfc \uc790\uae30\uad00\ub9ac \uad00\ub828 \uc18c\ube44\uac00 \ud655\ub300\ub418\uace0 \uc788\uc74c\uc744 \uc2dc\uc0ac\ud569\ub2c8\ub2e4.<\/p>\n<p><strong>\uaf43\u00b7\uce74\ub4dc \ubc0f \uc120\ubb3c<\/strong> \uce74\ud14c\uace0\ub9ac\ub294 \ud2b8\ub798\ud53d 29%, \uad6c\ub9e4 25% \uc99d\uac00\ub97c \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc18c\ube44\uc790\ub4e4\uc774 \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c\uc744 \uc55e\ub450\uace0 \uc120\ubb3c \uad6c\ub9e4\ub97c \ubbf8\ub9ac \uc900\ube44\ud558\uae30 \uc2dc\uc791\ud588\uc74c\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n<p><strong>\uac00\uc815\uc6a9\ud488 \ubc0f \uac00\ub4dc\ub2dd(Gardening)<\/strong>\uc740 \ud2b8\ub798\ud53d 23%, \uc9c0\ucd9c 17% \uc99d\uac00\ub85c \ud32c\ub370\ubbf9 \uc774\ud6c4 \uc774\uc5b4\uc838 \uc628 \uc778\ud14c\ub9ac\uc5b4 \uad00\ub828 \uc18c\ube44\uc758 \uc548\uc815\uc801\uc778 \uc0c1\uc2b9 \ud750\ub984\uc744 \uc774\uc5b4\uac14\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uae00\ub85c\ubc8c \uc8fc\uc694 \uc628\ub77c\uc778 \uc1fc\ud551 \uc9d1\uc911 \uae30\uac04\uc758 \ub300\ud45c \uce74\ud14c\uace0\ub9ac\ub85c \uc790\ub9ac \uc7a1\uc740 <strong>\uac00\uc804\u00b7\uc804\uc790 \uc81c\ud488<\/strong>\uc5ed\uc2dc \uc804\ub144 \ub300\ube44 \ud2b8\ub798\ud53d 11%, \uac70\ub798 13%, \uc9c0\ucd9c 16% \uc99d\uac00\ud558\uba70 \uafb8\uc900\ud55c \uc218\uc694\ub97c \uc720\uc9c0\ud588\uc2b5\ub2c8\ub2e4. <strong>\uc18c\ube44\uc7ac(CPG)<\/strong> \ub610\ud55c \ud2b8\ub798\ud53d 13%, \uac70\ub798 11%, \uc9c0\ucd9c 9% \uc99d\uac00\ub97c \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<h2><strong>2025\ub144 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\ub97c \ub300\ud45c\ud55c \uc778\uae30 \uc81c\ud488\ub4e4<\/strong><\/h2>\n<p>2025\ub144 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774 \uae30\uac04 \ub3d9\uc548 \uc8fc\ubaa9\ubc1b\uc740 \uc81c\ud488\ub4e4\uc740 10\uc6d4 1~28\uc77c \ud3c9\uade0\uacfc \ube44\uad50\ud574 \ub69c\ub837\ud55c \uc0c1\uc2b9\uc138\ub97c \ubcf4\uc600\uc744 \ubfd0 \uc544\ub2c8\ub77c, \uac19\uc740 \uae30\uc900\uc5d0\uc11c 2024\ub144 \uc218\uc900\ub3c4 \ud06c\uac8c \ub118\uc5b4\uc130\uc2b5\ub2c8\ub2e4. \uc774 \uacb0\uacfc\ub294 \uc804 \uc138\uacc4 \uc18c\ube44\uc790\ub4e4\uc774 <strong>\ud640\ub9ac\ub370\uc774 \uc2dc\uc98c\uc744 \uc5b4\ub5bb\uac8c \uc900\ube44\ud558\uace0, \uc5b4\ub5a4 \ubc29\uc2dd\uc73c\ub85c \uc2dc\uac04\uc744 \ubcf4\ub0b4\uace0 \uc788\ub294\uc9c0<\/strong>\ub97c \uc798 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n<p><strong>\uc9d1\uc5d0\uc11c \uc990\uae30\ub294 \uc5ec\uac00: <\/strong>\u00a0<strong>\uc2a4\ud2b8\ub9ac\ubc0d \uae30\uae30\uc640 \ud648 \ubbf8\ub514\uc5b4 \ud50c\ub808\uc774\uc5b4\ub294 \uc804\ub144 \ub300\ube44 188% \uc99d\uac00<\/strong>\ud588\uace0, <strong>TV\ub294 \ubb34\ub824 361% \uc0c1\uc2b9<\/strong>\ud558\uba70 \uac00\uc7a5 \ud070 \uc131\uc7a5 \ud3ed\uc744 \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4. \ud734\uc2dd\uc744 \uc911\uc2dc\ud558\ub294 \uc18c\ube44 \ud2b8\ub80c\ub4dc\ub97c \ubc18\uc601\ud558\ub4ef, <strong>\ubaa9\uc695 \uac00\uc6b4\uacfc \uac19\uc740 \ud734\uc2dd\uc6a9 \uc544\uc774\ud15c\ub3c4 147% \uc99d\uac00<\/strong>\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uc9d1\uc5d0\uc11c \uc990\uae30\ub294 \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8:<\/strong> \ud5a5\uc2e0\ub8cc \ubd84\uc1c4\uae30(+140%)\uc640 \uc640\uc778 \ub0c9\uc7a5\uace0(+203%) \ub4f1 \ud648\ud30c\ud2f0\uc640 \uad00\ub828\ub41c \uc81c\ud488\ub4e4\uc774 \ub208\uc5d0 \ub744\ub294 \uc131\uc7a5\uc138\ub97c \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uc120\ubb3c \uc0ac\uc804 \uc900\ube44:<\/strong> \ud640\ub9ac\ub370\uc774 \uc120\ubb3c\uc744 \ubbf8\ub9ac \uc900\ube44\ud558\ub824\ub294 \uc6c0\uc9c1\uc784\ub3c4 \ub450\ub4dc\ub7ec\uc84c\uc2b5\ub2c8\ub2e4. \uc7a5\ub09c\uac10 \uc8fc\ubc29 \uc138\ud2b8 \ubc0f \uc18c\uafc9\ub180\uc774 \uc6a9\ud488(+152%), \uc6d0\uaca9 \uc81c\uc5b4 \uc790\ub3d9\ucc28 \ubc0f \ud2b8\ub7ed(+144%), \ud37c\uc990(+102%), \ud734\ub300\uc6a9 \uc804\uc790 \uac8c\uc784(+181%), \uc778\ud615\uc758 \uc9d1 \uc561\uc138\uc11c\ub9ac(+152%) \ub4f1 \ub2e4\uc591\ud55c \uc120\ubb3c\uc6a9 \uc0c1\ud488 \uc804\ubc18\uc5d0\uc11c \uc218\uc694\uac00 \ud06c\uac8c \ub298\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>\uc18c\ube44\uc790\uc758 \uad6c\ub9e4 \uc5ec\uc815 \ubcc0\ud654\uc640 \uad6c\ub9e4 \ud589\ud0dc<\/h2>\n<p>2025\ub144 \ubbf8\uad6d \uc18c\ube44\uc790\ub4e4\uc740 \uad6c\ub9e4\ub97c \uacb0\uc815\ud558\uae30\uae4c\uc9c0 \ub354 \ub9ce\uc740 \uc2dc\uac04\uc744 \ub4e4\uc600\uc2b5\ub2c8\ub2e4. \ucd5c\ucd08 \uc81c\ud488 \ud398\uc774\uc9c0\ub97c \uc870\ud68c\ud55c \uc2dc\uc810\ubd80\ud130 \uc2e4\uc81c \uad6c\ub9e4\ub85c \uc774\uc5b4\uc9c0\uae30\uae4c\uc9c0\uc758 \ud3c9\uade0 \uae30\uac04\uc740 <strong>17\uc77c<\/strong>\ub85c, \ub3d9\uc77c\ud55c \ub9ac\ud14c\uc77c\ub7ec \ubc0f \ube0c\ub79c\ub4dc \ud558\uc704 \uadf8\ub8f9\uc744 \uae30\uc900\uc73c\ub85c \ud588\uc744 \ub54c \uc9c0\ub09c\ud574 \ud3c9\uade0 14\uc77c\ubcf4\ub2e4 \ub298\uc5b4\ub09c \uc218\uce58\uc785\ub2c8\ub2e4.<\/p>\n<p>\ud558\uc9c0\ub9cc \ub354 \uc778\uc0c1\uc801\uc778 \ubcc0\ud654\ub294 \u2018\uc2dc\uac04\u2019 \uadf8 \uc790\uccb4\ubcf4\ub2e4\ub3c4, \uc18c\ube44\uc790 \ud589\ub3d9\uc758 \uac04\uadf9\uc774 \ucee4\uc84c\ub2e4\ub294 \uc810\uc785\ub2c8\ub2e4. \uc2e0\uc911\ud55c \uc18c\ube44\uc790\ub294 \ud3c9\uade0 <strong>57\uc77c<\/strong> \ub3d9\uc548 \uace0\ubbfc\ud55c \ub05d\uc5d0 \uad6c\ub9e4\ub97c \uacb0\uc815\ud55c \ubc18\uba74, \uc900\ube44\uac00 \ub05d\ub09c \uc18c\ube44\uc790\ub294 \ub2e8 <strong>9\ubd84<\/strong> \ub9cc\uc5d0 \uacb0\uc81c\ub97c \uc644\ub8cc\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\uc81c \uae00\ub85c\ubc8c \uc8fc\uc694 \uc628\ub77c\uc778 \uc1fc\ud551 \uc9d1\uc911 \uae30\uac04(Cyber 5)\uc5d0\ub294 <strong>\ub450 \uac00\uc9c0 \uc0c1\ubc18\ub41c \uc18c\ube44\uc790 \uc720\ud615\uc774 \ub3d9\uc2dc\uc5d0 \uc874\uc7ac<\/strong>\ud569\ub2c8\ub2e4. <strong>\ucda9\ubd84\ud55c \uc2dc\uac04\uc744 \ub4e4\uc5ec \uacc4\ud68d\uc801\uc73c\ub85c \uc120\ud0dd\ud558\ub294 \uc18c\ube44\uc790<\/strong>\uc640, <strong>\uc6d0\ud558\ub294 \uc81c\ud488\uc744 \uc815\ud655\ud788 \uc54c\uace0 \uc989\uac01\uc801\uc73c\ub85c \ud589\ub3d9\ud558\ub294 \uace0\uac1d<\/strong>\uc774 \uacf5\uc874\ud558\ub294 \uac83\uc778\ub370\uc694. \uad11\uace0\uc8fc\ub294 <strong>\ube60\ub978 \uacb0\uc815\uc744 \ub0b4\ub9ac\ub294 \uc18c\ube44\uc790\ub97c \ub193\uce58\uc9c0 \uc54a\uae30 \uc704\ud55c \uc989\uac01\uc801\uc778 \ub300\uc751\ub825\uacfc \ud568\uaed8, \uae34 \uace0\ub824 \uc8fc\uae30\ub97c \uac70\uce58\ub294 \uc18c\ube44\uc790\uc758 \uad00\uc2ec\uc744 \uafb8\uc900\ud788 \uc774\uc5b4\uac08 \uc218 \uc788\ub294 \uc804\ub7b5\uc744 \ub3d9\uc2dc\uc5d0 \uac16\ucdb0\uc57c \ud569\ub2c8\ub2e4.<\/strong><\/p>\n<h2><strong>\uc5f0\ub9d0 \uc1fc\ud551 \uc2dc\uc98c\uc774 \ub0a8\uae34 \uc8fc\uc694 \uc2dc\uc0ac\uc810<\/strong><\/h2>\n<p>\uc5f0\ub9d0 \uc628\ub77c\uc778 \uc1fc\ud551 \uc9d1\uc911 \uae30\uac04(Cyber 5)\uc740 \ub2e8\uc21c\ud55c \uc774\ubca4\ud2b8\ub85c \ub05d\ub098\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4. \uadf8 \uae30\uac04 \ub3d9\uc548 \ubc18\uc751\ud55c \uace0\uac1d\ub4e4\uc740 <strong>12\uc6d4 \ub0b4\ub0b4 \uc81c\ud488\uc744 \ud0d0\uc0c9<\/strong>\ud558\uace0<strong> \ube44\uad50<\/strong>\ud558\uba70 \uc2e4\uc81c \uad6c\ub9e4\ub85c \uc774\uc5b4\uc84c\uc2b5\ub2c8\ub2e4. \uc774\ub294 <strong>\uc1fc\ud551 \uc2dc\uc98c\uc774 \uc810\uc810 \uae38\uc5b4\uc9c0\uace0, \uc804\ud658\uc774 \ud2b9\uc815 \uc2dc\uc810\uc5d0 \uc9d1\uc911\ub418\uae30\ubcf4\ub2e4 \uc810\uc9c4\uc801\uc73c\ub85c \ubd84\uc0b0\ub418\ub294 \uad6c\uc870\ub85c \ubcc0\ud654<\/strong>\ud558\uace0 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\ub9ac\ud0c0\uac9f\ud305\uacfc \ub9ac\ub9c8\uc778\ub4dc \uc804\ub7b5\uc758 \uc911\uc694\uc131<\/strong> \uc5f0\ub9d0 \uc1fc\ud551 \uae30\uac04(Cyber 5) \ub3d9\uc548 \uc0c1\ud488\uc744 \uc0b4\ud3b4\ubcf8 \uc18c\ube44\uc790\ub4e4\uc740 \ucd5c\uc885 \uacb0\uc815\uc744 \ub0b4\ub9ac\uae30\uae4c\uc9c0 \uc2dc\uac04\uc774 \uac78\ub838\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790\uac00 \ub2e4\uc2dc \uc81c\ud488\uc744 \ud655\uc778\ud558\uace0 \uc5ec\ub7ec \uc635\uc158\uc744 \ube44\uad50\ud558\ub294 \ud589\ub3d9\uc774 \ud30c\uc545\ub418\uc5c8\uc73c\uba70, \ube0c\ub79c\ub4dc\ub294 \uc774 \uacfc\uc815\uc5d0\uc11c \uc9c0\uc18d\uc801\uc73c\ub85c \ub178\ucd9c\ub418\ub294 \uc804\ub7b5\uc744 \uc720\uc9c0\ud560 \ud544\uc694\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uce74\ud14c\uace0\ub9ac \uc804\ubc18\uc758 \uc218\uc694 \ud655\ub300<\/strong> \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c, \uc2a4\ud3ec\uce20, \uc120\ubb3c, \uc18c\ube44\uc7ac \ub4f1 \uc8fc\uc694 \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c \uac15\ud55c \ubaa8\uba58\ud140\uc774 \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc18c\ube44\uc790\uc758 \uc81c\ud488 \ud0d0\uc0c9 \ud750\ub984\uc740 12\uc6d4 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc774\uc5b4\uc84c\uc73c\uba70, \uad11\uace0 \uc18c\uc7ac\uc640 \uc81c\ud488 \uad6c\uc131\uc740 \uc774 \uac19\uc740 \uc218\uc694\ub97c \ucda9\ubd84\ud788 \ubc18\uc601\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc57c\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uc9c0\uc5ed\ubcc4 \uad6c\ub9e4 \ud328\ud134 \uad00\ucc30<\/strong> \uc720\ub7fd, \ub0a8\ubbf8, \uc2e0\ud765 \uc2dc\uc7a5\uc740 \uacac\uace0\ud55c \uc131\uc7a5\uc138\ub97c \uc720\uc9c0\ud588\uc2b5\ub2c8\ub2e4. \ubd81\ubbf8\uc640 \uc544\uc2dc\uc544\ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc5d0\uc11c \ubd84\uc11d\ub41c \uace0\uac1d \ud589\ub3d9 \ud328\ud134\uc744 \ubc14\ud0d5\uc73c\ub85c, 2026\ub144\uc758 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc218\ub9bd\ud574\ubcf4\uc138\uc694.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>2025\ub144, \uc18c\ube44\uc790\ub4e4\uc758 \uad6c\ub9e4 \uc2dc\uae30\ub294 \ud6e8\uc52c \ube68\ub77c\uc84c\uace0, \ub3d9\uc2dc\uc5d0 \ub354 \uc2e0\uc911\ud574\uc84c\uc2b5\ub2c8\ub2e4. \uad6c\ub9e4\ub97c \uc11c\ub450\ub974\uae30\ubcf4\ub2e4 \uc774\ub978 \uc2dc\uc810\ubd80\ud130 \ub2e4\uc591\ud55c \uc635\uc158\uc744 \ube44\uad50\ud558\uba70 \uc815\ubcf4\ub97c \ucda9\ubd84\ud788 \uc218\uc9d1\ud55c \ub4a4, \ubcf8\uc778\uc774 \uc6d0\ud558\ub294 \uc2dc\uae30\uc5d0 \uad6c\ub9e4 \uacb0\uc815\uc744 \ub0b4\ub9ac\ub294 \ud328\ud134\uc73c\ub85c \ubcc0\ud654\ud588\uc2b5\ub2c8\ub2e4. \uc5f0\uac04 1\uc870 \ub2ec\ub7ec\uac00 \ub118\ub294 \uc18c\ube44\uc790 \uc9c0\ucd9c\uc5d0\uc11c \uc218\uc9d1\ub41c \uc720\uae30\uc801(organic) \ub370\uc774\ud130\uc640, \ud06c\ub9ac\ud14c\uc624\uc640 \ud30c\ud2b8\ub108\uc2ed\uc744 \ub9fa\uc740 \uc804 \uc138\uacc4 \uc218\ucc9c \uac1c \ub9ac\ud14c\uc77c\ub7ec\u00b7\ube0c\ub79c\ub4dc \uac00\uc6b4\ub370 \uc5c4\uaca9\ud55c \uac80\uc99d\uc744 \uac70\uce5c 5,877\uac1c \uae30\uc5c5\uc758 \ub370\uc774\ud130\ub97c \uc0b4\ud3b4\ubcf4\uba74, 2025\ub144\uc758 \ud640\ub9ac\ub370\uc774 [&hellip;]<\/p>\n","protected":false},"author":169,"featured_media":22483,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[686,145],"coauthors":[559],"class_list":{"0":"post-22477","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-performance-media","8":"category-trends-insights","9":"criteo-business-advertiser","10":"criteo-business-enterprise","11":"criteo-business-agency","12":"criteo-business-data-owner","13":"criteo-business-retail-media","14":"criteo-business-retailer","15":"criteo-business-media-owner","16":"criteo-business-small-and-medium","17":"criteo-platform-commerce-growth","18":"criteo-platform-commerce-max","19":"criteo-topic-holiday-festive-season"},"acf":{"add_faq":false,"hide_post_from_listing":false,"remove_from_internal_search":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2025\ub144 \uc5f0\ub9d0 \uc1fc\ud551 \ubd84\uc11d: \uae00\ub85c\ubc8c \ud2b8\ub80c\ub4dc\uc640 \uc18c\ube44\uc790 \uc778\uc0ac\uc774\ud2b8 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uc640 \uc5f0\ub9d0 \uc628\ub77c\uc778 \uc1fc\ud551, 2025\ub144 \uae00\ub85c\ubc8c \uc778\uae30 \uc0c1\ud488\uacfc \uad6c\ub9e4 \ud328\ud134\uc744 \ud55c\ub208\uc5d0 \ud655\uc778\ud574\ubcf4\uc138\uc694. \uc8fc\uc694 \uc9c0\uc5ed\ubcc4 \ub370\uc774\ud130\uc640 \uce74\ud14c\uace0\ub9ac\ubcc4 \ud2b8\ub80c\ub4dc\ub97c \ud1b5\ud574 2026\ub144 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uc218\ub9bd\ud574\ubcf4\uc138\uc694.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/cyber-5-2025-recap\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2025\ub144 \uc5f0\ub9d0 \uc1fc\ud551 \ubd84\uc11d: \uae00\ub85c\ubc8c \ud2b8\ub80c\ub4dc\uc640 \uc18c\ube44\uc790 \uc778\uc0ac\uc774\ud2b8 | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"\ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uc640 \uc5f0\ub9d0 \uc628\ub77c\uc778 \uc1fc\ud551, 2025\ub144 \uae00\ub85c\ubc8c \uc778\uae30 \uc0c1\ud488\uacfc \uad6c\ub9e4 \ud328\ud134\uc744 \ud55c\ub208\uc5d0 \ud655\uc778\ud574\ubcf4\uc138\uc694. \uc8fc\uc694 \uc9c0\uc5ed\ubcc4 \ub370\uc774\ud130\uc640 \uce74\ud14c\uace0\ub9ac\ubcc4 \ud2b8\ub80c\ub4dc\ub97c \ud1b5\ud574 2026\ub144 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uc218\ub9bd\ud574\ubcf4\uc138\uc694.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/kr\/blog\/cyber-5-2025-recap\/\" \/>\n<meta property=\"og:site_name\" content=\"KR - Criteo\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-05T06:06:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-20T07:28:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/01\/\ud06c\ub9ac\ud14c\uc624_2025\ub144-\uc5f0\ub9d0-\uc1fc\ud551-\ubd84\uc11d_\uae00\ub85c\ubc8c-\ud2b8\ub80c\ub4dc\uc640-\uc18c\ube44\uc790-\uc778\uc0ac\uc774\ud2b8.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1448\" \/>\n\t<meta property=\"og:image:height\" content=\"779\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Elizabeth Kim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elizabeth Kim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": [\n\t                \"Article\",\n\t                \"BlogPosting\"\n\t            ],\n\t            \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/cyber-5-2025-recap\/#article\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/cyber-5-2025-recap\/\"\n\t            },\n\t            \"author\": {\n\t                \"name\": \"Elizabeth Kim\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/b7e9f98b721b11e0bb7adfa6b604ebc0\"\n\t            },\n\t            \"headline\": \"2025\ub144 \uc5f0\ub9d0 \uc1fc\ud551 \ubd84\uc11d: \uae00\ub85c\ubc8c \ud2b8\ub80c\ub4dc\uc640 \uc18c\ube44\uc790 \uc778\uc0ac\uc774\ud2b8\",\n\t            \"datePublished\": \"2026-01-05T06:06:43+00:00\",\n\t            \"dateModified\": \"2026-01-20T07:28:45+00:00\",\n\t            \"mainEntityOfPage\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/cyber-5-2025-recap\/\"\n\t            },\n\t            \"wordCount\": 22,\n\t            \"publisher\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/#organization\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/cyber-5-2025-recap\/#primaryimage\"\n\t            },\n\t            \"thumbnailUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/01\/\ud06c\ub9ac\ud14c\uc624_2025\ub144-\uc5f0\ub9d0-\uc1fc\ud551-\ubd84\uc11d_\uae00\ub85c\ubc8c-\ud2b8\ub80c\ub4dc\uc640-\uc18c\ube44\uc790-\uc778\uc0ac\uc774\ud2b8.png\",\n\t            \"articleSection\": [\n\t                \"performance-media\",\n\t                \"\ud2b8\ub80c\ub4dc \ubc0f \uc778\uc0ac\uc774\ud2b8\"\n\t            ],\n\t            \"inLanguage\": \"ko-KR\"\n\t        },\n\t        {\n\t            \"@type\": \"ImageObject\",\n\t            \"inLanguage\": \"ko-KR\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/cyber-5-2025-recap\/#primaryimage\",\n\t            \"url\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/01\/\ud06c\ub9ac\ud14c\uc624_2025\ub144-\uc5f0\ub9d0-\uc1fc\ud551-\ubd84\uc11d_\uae00\ub85c\ubc8c-\ud2b8\ub80c\ub4dc\uc640-\uc18c\ube44\uc790-\uc778\uc0ac\uc774\ud2b8.png\",\n\t            \"contentUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/01\/\ud06c\ub9ac\ud14c\uc624_2025\ub144-\uc5f0\ub9d0-\uc1fc\ud551-\ubd84\uc11d_\uae00\ub85c\ubc8c-\ud2b8\ub80c\ub4dc\uc640-\uc18c\ube44\uc790-\uc778\uc0ac\uc774\ud2b8.png\",\n\t            \"width\": 1448,\n\t            \"height\": 779\n\t        },\n\t        {\n\t            \"@type\": \"BreadcrumbList\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/cyber-5-2025-recap\/#breadcrumb\",\n\t            \"itemListElement\": [\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 1,\n\t                    \"name\": \"Home\",\n\t                    \"item\": \"https:\/\/www.criteo.com\/kr\/\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 2,\n\t                    \"name\": \"2025\ub144 \uc5f0\ub9d0 \uc1fc\ud551 \ubd84\uc11d: \uae00\ub85c\ubc8c \ud2b8\ub80c\ub4dc\uc640 \uc18c\ube44\uc790 \uc778\uc0ac\uc774\ud2b8\"\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"Organization\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/kr\/#organization\",\n\t            \"name\": \"Criteo\",\n\t            \"alternateName\": \"Criteo corp\",\n\t            \"url\": \"https:\/\/www.criteo.com\/kr\/\",\n\t            \"logo\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"ko-KR\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/\",\n\t                \"url\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg\",\n\t                \"contentUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg\",\n\t                \"width\": 118,\n\t                \"height\": 24,\n\t                \"caption\": \"Criteo\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/\"\n\t            }\n\t        },\n\t        {\n\t            \"@type\": \"Person\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/b7e9f98b721b11e0bb7adfa6b604ebc0\",\n\t            \"name\": \"Elizabeth Kim\",\n\t            \"image\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"ko-KR\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/image\/bfeebac796706c7063356f7121287822\",\n\t                \"url\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2023\/04\/1646063110980-96x96.jpg\",\n\t                \"contentUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2023\/04\/1646063110980-96x96.jpg\",\n\t                \"caption\": \"Elizabeth Kim\"\n\t            },\n\t            \"description\": \"Elizabeth Kim is a Global Content Strategist captivated by technology, culture, and consumer behavior. Before joining the world of Ad Tech, Elizabeth crafted brand and content strategies at agencies for clients spanning startups to household name giants. Outside of work, Elizabeth finds creative solace in ceramics and novels.\",\n\t            \"sameAs\": [\n\t                \"https:\/\/www.linkedin.com\/in\/elizabkim\"\n\t            ],\n\t            \"url\": \"https:\/\/www.criteo.com\/kr\/blog\/author\/elizabeth\/\"\n\t        }\n\t    ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"2025\ub144 \uc5f0\ub9d0 \uc1fc\ud551 \ubd84\uc11d: \uae00\ub85c\ubc8c \ud2b8\ub80c\ub4dc\uc640 \uc18c\ube44\uc790 \uc778\uc0ac\uc774\ud2b8 | KR - Criteo","description":"\ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uc640 \uc5f0\ub9d0 \uc628\ub77c\uc778 \uc1fc\ud551, 2025\ub144 \uae00\ub85c\ubc8c \uc778\uae30 \uc0c1\ud488\uacfc \uad6c\ub9e4 \ud328\ud134\uc744 \ud55c\ub208\uc5d0 \ud655\uc778\ud574\ubcf4\uc138\uc694. \uc8fc\uc694 \uc9c0\uc5ed\ubcc4 \ub370\uc774\ud130\uc640 \uce74\ud14c\uace0\ub9ac\ubcc4 \ud2b8\ub80c\ub4dc\ub97c \ud1b5\ud574 2026\ub144 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uc218\ub9bd\ud574\ubcf4\uc138\uc694.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/kr\/blog\/cyber-5-2025-recap\/","og_locale":"ko_KR","og_type":"article","og_title":"2025\ub144 \uc5f0\ub9d0 \uc1fc\ud551 \ubd84\uc11d: \uae00\ub85c\ubc8c \ud2b8\ub80c\ub4dc\uc640 \uc18c\ube44\uc790 \uc778\uc0ac\uc774\ud2b8 | KR - Criteo","og_description":"\ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uc640 \uc5f0\ub9d0 \uc628\ub77c\uc778 \uc1fc\ud551, 2025\ub144 \uae00\ub85c\ubc8c \uc778\uae30 \uc0c1\ud488\uacfc \uad6c\ub9e4 \ud328\ud134\uc744 \ud55c\ub208\uc5d0 \ud655\uc778\ud574\ubcf4\uc138\uc694. \uc8fc\uc694 \uc9c0\uc5ed\ubcc4 \ub370\uc774\ud130\uc640 \uce74\ud14c\uace0\ub9ac\ubcc4 \ud2b8\ub80c\ub4dc\ub97c \ud1b5\ud574 2026\ub144 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uc218\ub9bd\ud574\ubcf4\uc138\uc694.","og_url":"https:\/\/www.criteo.com\/kr\/blog\/cyber-5-2025-recap\/","og_site_name":"KR - Criteo","article_published_time":"2026-01-05T06:06:43+00:00","article_modified_time":"2026-01-20T07:28:45+00:00","og_image":[{"width":1448,"height":779,"url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/01\/\ud06c\ub9ac\ud14c\uc624_2025\ub144-\uc5f0\ub9d0-\uc1fc\ud551-\ubd84\uc11d_\uae00\ub85c\ubc8c-\ud2b8\ub80c\ub4dc\uc640-\uc18c\ube44\uc790-\uc778\uc0ac\uc774\ud2b8.png","type":"image\/png"}],"author":"Elizabeth Kim","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Elizabeth Kim","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/kr\/blog\/cyber-5-2025-recap\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/cyber-5-2025-recap\/"},"author":{"name":"Elizabeth Kim","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/b7e9f98b721b11e0bb7adfa6b604ebc0"},"headline":"2025\ub144 \uc5f0\ub9d0 \uc1fc\ud551 \ubd84\uc11d: \uae00\ub85c\ubc8c \ud2b8\ub80c\ub4dc\uc640 \uc18c\ube44\uc790 \uc778\uc0ac\uc774\ud2b8","datePublished":"2026-01-05T06:06:43+00:00","dateModified":"2026-01-20T07:28:45+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/cyber-5-2025-recap\/"},"wordCount":22,"publisher":{"@id":"https:\/\/www.criteo.com\/kr\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/cyber-5-2025-recap\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/01\/\ud06c\ub9ac\ud14c\uc624_2025\ub144-\uc5f0\ub9d0-\uc1fc\ud551-\ubd84\uc11d_\uae00\ub85c\ubc8c-\ud2b8\ub80c\ub4dc\uc640-\uc18c\ube44\uc790-\uc778\uc0ac\uc774\ud2b8.png","articleSection":["performance-media","\ud2b8\ub80c\ub4dc \ubc0f \uc778\uc0ac\uc774\ud2b8"],"inLanguage":"ko-KR"},{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/blog\/cyber-5-2025-recap\/#primaryimage","url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/01\/\ud06c\ub9ac\ud14c\uc624_2025\ub144-\uc5f0\ub9d0-\uc1fc\ud551-\ubd84\uc11d_\uae00\ub85c\ubc8c-\ud2b8\ub80c\ub4dc\uc640-\uc18c\ube44\uc790-\uc778\uc0ac\uc774\ud2b8.png","contentUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/01\/\ud06c\ub9ac\ud14c\uc624_2025\ub144-\uc5f0\ub9d0-\uc1fc\ud551-\ubd84\uc11d_\uae00\ub85c\ubc8c-\ud2b8\ub80c\ub4dc\uc640-\uc18c\ube44\uc790-\uc778\uc0ac\uc774\ud2b8.png","width":1448,"height":779},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/kr\/blog\/cyber-5-2025-recap\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/kr\/"},{"@type":"ListItem","position":2,"name":"2025\ub144 \uc5f0\ub9d0 \uc1fc\ud551 \ubd84\uc11d: \uae00\ub85c\ubc8c \ud2b8\ub80c\ub4dc\uc640 \uc18c\ube44\uc790 \uc778\uc0ac\uc774\ud2b8"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/kr\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/kr\/","logo":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/b7e9f98b721b11e0bb7adfa6b604ebc0","name":"Elizabeth Kim","image":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/image\/bfeebac796706c7063356f7121287822","url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2023\/04\/1646063110980-96x96.jpg","contentUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2023\/04\/1646063110980-96x96.jpg","caption":"Elizabeth Kim"},"description":"Elizabeth Kim is a Global Content Strategist captivated by technology, culture, and consumer behavior. Before joining the world of Ad Tech, Elizabeth crafted brand and content strategies at agencies for clients spanning startups to household name giants. Outside of work, Elizabeth finds creative solace in ceramics and novels.","sameAs":["https:\/\/www.linkedin.com\/in\/elizabkim"],"url":"https:\/\/www.criteo.com\/kr\/blog\/author\/elizabeth\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/22477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/users\/169"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/comments?post=22477"}],"version-history":[{"count":4,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/22477\/revisions"}],"predecessor-version":[{"id":22485,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/22477\/revisions\/22485"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/media\/22483"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/media?parent=22477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/categories?post=22477"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/coauthors?post=22477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}