{"id":22486,"date":"2025-11-22T21:49:57","date_gmt":"2025-11-23T02:49:57","guid":{"rendered":"https:\/\/www.criteo.com\/?p=416661"},"modified":"2026-03-12T07:18:14","modified_gmt":"2026-03-12T11:18:14","slug":"building-for-full-funnel-marketing","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/building-for-full-funnel-marketing\/","title":{"rendered":"Building a Full-Funnel Marketing Strategy that actually works"},"content":{"rendered":"<p>\ud480 \ud37c\ub110 \ub9c8\ucf00\ud305\uc740 \uc775\uc219\ud558\uac8c \ub4e4\ub9ac\uc9c0\ub9cc, \uc815\ud655\ud558\uac8c \uc124\uba85\ud558\uae30\ub294 \uc27d\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc5b4\ub5a4 \ud300\uc774\ub4e0 \uc911\uc694\ud558\ub2e4\uace0 \uc0dd\uac01\ud558\uc9c0\ub9cc \uc2e4\uc81c\ub85c \ubb34\uc5c7\uc774 \ud3ec\ud568\ub418\uace0 \uc5b4\ub514\uae4c\uc9c0\ub97c \ud480 \ud37c\ub110\ub85c \ubd10\uc57c \ud558\ub294\uc9c0\uc5d0 \ub300\ud574\uc11c\ub294 \uc758\uacac\uc774 \ub2e4\ub97c \uc218\ub3c4 \uc788\ub294\ub370\uc694. \uc624\ub298\ub0a0\uc758 \uc18c\ube44\uc790 \ud589\ub3d9\uc744 \uc81c\ub300\ub85c \ubc18\uc601\ud558\uc5ec \ud480 \ud37c\ub110 \ub9c8\ucf00\ud305\uc758 \uc815\uc758\ub97c \uc774\uc57c\uae30\ud560 \uc218 \uc788\ub294 \uacbd\uc6b0\ub294 \ub354 \ub4dc\ubb45\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \uac04\uadf9\uc774 \uc0dd\uae30\ub294 \uc774\uc720\ub294 <strong>\ud37c\ub110 \uc790\uccb4\uac00 \uc774\ubbf8 \ubcc0\ud654\ud588\uae30 \ub54c\ubb38<\/strong>\uc785\ub2c8\ub2e4. \uc18c\ube44\uc790\ub294 \ub354 \uc774\uc0c1 \uc778\uc9c0\uc5d0\uc11c \uace0\ub824, \uc804\ud658\uc73c\ub85c \uc21c\ucc28\uc801\uc73c\ub85c \uc774\ub3d9\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc18c\uc15c, \uc624\ud508 \uc6f9, \ub9ac\ud14c\uc77c \ud658\uacbd, \uc601\uc0c1 \ub4f1 \ub2e4\uc591\ud55c \ucc44\ub110\uc744 \uc624\uac00\uba70 \ube0c\ub79c\ub4dc\ub97c \ubc1c\uacac\ud558\uace0, \uc5ec\ub7ec \uc811\uc810\uc5d0\uc11c \uc815\ubcf4\ub97c \ud0d0\uc0c9\ud558\ub2e4\uac00 \ub2c8\uc988\uc640 \ud0c0\uc774\ubc0d\uc774 \ub9de\uc744 \ub54c \ub2e4\uc2dc \ub3cc\uc544\uc635\ub2c8\ub2e4.<\/p>\n<p>\uc9c0\uae08\uc758 <strong>\ud480 \ud37c\ub110 \uc804\ub7b5<\/strong>\uc740 \uc218\ub144\uac04 \uc0ac\uc6a9\ud574\uc628 \ub2e4\uc774\uc5b4\uadf8\ub7a8\uc5d0 \ub530\ub974\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, <strong>\uc18c\ube44\uc790\uc758 \uc2e4\uc81c \uc6c0\uc9c1\uc784\uc744 \uc774\ud574\ud558\uace0, \uadf8 \ubcf5\uc7a1\ud55c \uc5ec\uc815\uc744 \uadf8\ub300\ub85c \ubc18\uc601\ud558\ub294 \uc811\uadfc\uc774 \ud544\uc694<\/strong>\ud569\ub2c8\ub2e4.<\/p>\n<h2><strong>\ub9c8\ucf00\ud305\uc5d0\uc11c \ud480 \ud37c\ub110 \uc804\ub7b5\uc774\ub780<\/strong><\/h2>\n<p>\ub9c8\ucf00\ud305\uc5d0\uc11c <strong>\ud480 \ud37c\ub110 \uc804\ub7b5\uc740 \uc778\uc9c0, \uace0\ub824, \uc804\ud658 \ub2e8\uacc4\uc758 \ud65c\ub3d9\uc744 \ucc44\ub110 \uc804\ubc18\uc5d0\uc11c \uc5f0\uacb0\ud574, \uac01 \ub2e8\uacc4\uac00 \ub2e4\uc74c \ub2e8\uacc4\ub97c \uac15\ud654\ud558\ub3c4\ub85d \uc124\uacc4\ud558\ub294 \ubc29\uc2dd<\/strong>\uc785\ub2c8\ub2e4. \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4, \ud37c\ud3ec\uba3c\uc2a4 \ubbf8\ub514\uc5b4, \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub97c \ud558\ub098\uc758 \uc6b4\uc601 \ubaa8\ub378\ub85c \ud1b5\ud569\ud558\uace0, \uac1c\ubcc4\uc801\uc73c\ub85c \ubd84\ub9ac\ub41c \ucea0\ud398\uc778\uc5d0 \uc758\uc874\ud558\uae30\ubcf4\ub2e4 \uacf5\uc720\ub41c \ub370\uc774\ud130, \uc77c\uad00\ub41c \uba54\uc2dc\uc9c0, \uc9c0\uc18d\uc801\uc778 \ucd5c\uc801\ud654\ub97c \uae30\ubc18\uc73c\ub85c \uc2e4\ud589\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc804\ub7b5\uc744 \uc81c\ub300\ub85c \uad6c\ud604\ud558\uba74 \ub2e8\uae30\uc801\uc778 \uc131\uacfc\ub294 \ubb3c\ub860, \uc7a5\uae30\uc801\uc778 \uc131\uc7a5\uae4c\uc9c0 \ud568\uaed8 \ub4b7\ubc1b\uce68\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774 \uc815\uc758\uac00 \uc911\uc694\ud55c \uc774\uc720\ub294 \ud480 \ud37c\ub110 \ub9c8\ucf00\ud305\uc744 \uccb4\ud06c\ub9ac\uc2a4\ud2b8\uac00 \uc544\ub2cc \ud558\ub098\uc758 \u2018\uc2dc\uc2a4\ud15c\u2019\uc73c\ub85c \ubc14\ub77c\ubcf4\uac8c \ud558\uae30 \ub54c\ubb38\uc778\ub370\uc694. \ubaa9\ud45c\ub294 \ucea0\ud398\uc778\uc744 \ub354 \ub9ce\uc774 \uc9d1\ud589\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \uc2dc\uac04\uc774 \ud750\ub974\uba74\uc11c \uc218\uc694\uac00 \uc5b4\ub5bb\uac8c \ub9cc\ub4e4\uc5b4\uc9c0\uace0, \uc313\uc774\uace0, \uc804\ud658\uc73c\ub85c \uc774\uc5b4\uc9c0\ub294\uc9c0\ub97c \uc124\uacc4\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc774\ubc88 \ud06c\ub9ac\ud14c\uc624 \ube14\ub85c\uadf8\uc5d0\uc11c\ub294 <strong>\uac01 \ub2e8\uacc4\uac00 \uc5b4\ub5a4 \uc5ed\ud560\uc744 \uc218\ud589\ud558\ub294\uc9c0 \uc0b4\ud3b4\ubcf4\uba70, \ud480 \ud37c\ub110 \uc804\ub7b5\uc774 \uc2e4\uc81c\ub85c \uc5b4\ub5bb\uac8c \uc791\ub3d9\ud558\ub294\uc9c0 \ud655\uc778<\/strong>\ud574 \ubcf4\uc138\uc694.<\/p>\n<h2><strong>\ub9c8\ucf00\ud305 \ud37c\ub110\ubcc4 \uc791\ub3d9 \ubc29\uc2dd<\/strong><\/h2>\n<p>\ud37c\ub110\uc758 \ub2e8\uacc4\ub294 \uc815\ud574\uc9c4 \uc21c\uc11c\uac00 \uc544\ub2cc \ub9c8\ucf00\ud305\uc774 \ub3d9\uc2dc\uc5d0 \uc218\ud589\ud574\uc57c \ud558\ub294 \uc11c\ub85c \ub2e4\ub978 \uc5ed\ud560\uc744 \uc815\ub9ac\ud55c \uac1c\ub150\uc5d0 \uac00\uae5d\uc2b5\ub2c8\ub2e4.<\/p>\n\n<table id=\"tablepress-7\" class=\"tablepress tablepress-id-7 tablepress-responsive\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">\ud37c\ub110 \ub2e8\uacc4<\/th><th class=\"column-2\">\ud575\uc2ec \uc5ed\ud560<\/th><th class=\"column-3\">\uc8fc\uc694 \uc131\uacfc \uc9c0\ud45c<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">\ud37c\ub110 \uc0c1\ub2e8 (TOFU; Top of Funnel)<\/td><td class=\"column-2\">\ubb38\uc81c \uc778\uc2dd\uacfc \uad00\uc2ec \ud615\uc131<\/td><td class=\"column-3\">\u2022\t\uc2e0\uaddc \uc624\ub514\uc5b8\uc2a4 \ub3c4\ub2ec<br \/>\n\u2022\t\uc0ac\uc774\ud2b8 \ubc29\ubb38 \ubc0f \ube0c\ub79c\ub4dc \uac80\uc0c9 \uc99d\uac00<br \/>\n\u2022\t\ucf58\ud150\uce20 \uae30\ubc18 \ucd08\uae30 \uad00\uc2ec \uc720\ub3c4<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">\ud37c\ub110 \uc911\uac04 (MOFU; Middle of funnel)<\/td><td class=\"column-2\">\ube0c\ub79c\ub4dc \uc774\ud574\uc640 \uad6c\ub9e4 \uc758\ub3c4 \ud615\uc131<\/td><td class=\"column-3\">\u2022\t\ubc18\ubcf5\uc801\uc778 \ucc38\uc5ec\uc728<br \/>\n\u2022\t\ucf58\ud150\uce20 \uc0c1\ud638 \uc791\uc6a9<br \/>\n\u2022\t\uc774\uba54\uc77c \ub4f1\ub85d \ubc0f \uc7ac\ubc29\ubb38<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">\ud37c\ub110 \ud558\ub2e8 (BOFU; Bottom of funnel)<\/td><td class=\"column-2\">\ud589\ub3d9 \ubc0f \uc804\ud658 \uc720\ub3c4<\/td><td class=\"column-3\">\u2022\t\uc790\uc5f0\uc2a4\ub7fd\uace0 \ud0c0\uc774\ubc0d\uc774 \ub9de\ub294 \uc804\ud658(Conversion)<br \/>\n\u2022\t\uc561\uc158\ub2f9 \ube44\uc6a9(CPA; Cost Per Action)<br \/>\n\u2022\t\uc2e0\uaddc \uace0\uac1d \ud655\ubcf4\uc728<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-7 from cache -->\n<p>\uc774\ub7ec\ud55c \uad6c\uc870 \uc790\uccb4\ub294 \uc5ec\uc804\ud788 \uc720\ud6a8\ud569\ub2c8\ub2e4. \ub2e4\ub9cc \uc2e4\ud589 \ubc29\uc2dd\uc740 \ub354 \uc774\uc0c1 \uc9c1\uc120\uc801\uc774\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc5b4\ub5a4 \uace0\uac1d\uc740 \ud37c\ub110 \uc911\uac04 \ub2e8\uacc4\uc5d0\uc11c \ube0c\ub79c\ub4dc\ub97c \ucc98\uc74c \uc811\ud558\uace0, \ub2e4\uc2dc \uc0c1\ub2e8\uc73c\ub85c \ub3cc\uc544\uac14\ub2e4\uac00, \uba87 \uc8fc \ud6c4 \uc804\ud600 \ub2e4\ub978 \ucc44\ub110\uc744 \ud1b5\ud574 \uc804\ud658\ud558\uae30\ub3c4 \ud569\ub2c8\ub2e4. \ud480 \ud37c\ub110 \uc804\ub7b5\uc740 \uc774\ub7ec\ud55c \ubcf5\uc7a1\ud55c \uc6c0\uc9c1\uc784\uc744 \ud558\ub098\uc758 \uacbd\ub85c\uc5d0 \ub9de\ucd94\ub824 \ud558\uae30\ubcf4\ub2e4, \uadf8 \ud750\ub984\uc744 \uc790\uc5f0\uc2a4\ub7fd\uac8c \uace0\ub824\ud558\uace0 \ubc18\uc601\ud574\uc57c\ud569\ub2c8\ub2e4.<\/p>\n<h2><strong>\ud37c\ub110 \uc0c1\ub2e8(TOFU) \uce21\uc815\uc774 \uc5b4\ub824\uc6b4 \uc774\uc720<\/strong><\/h2>\n<p>\ub9ce\uc740 \ud300\uc774 <strong>\uc5b4\ud37c \ud37c\ub110(\ud37c\ub110 \uc0c1\ub2e8)\uc744 \uc774\uc57c\uae30\ud560 \ub54c \uac00\uc7a5 \uba3c\uc800 \ub5a0\uc62c\ub9ac\ub294 \uace0\ubbfc\uc740 \u201c\uc774 \ud6a8\uacfc\ub97c \uc5b4\ub5bb\uac8c \uc99d\uba85\ud560 \uc218 \uc788\uc744\uae4c?\u201d<\/strong>\uc77c \uac83\uc785\ub2c8\ub2e4. \uc774 \uc9c8\ubb38\uc774 \ub098\uc624\ub294 \uc774\uc720\ub294 \uc5b4\ud37c \ud37c\ub110 \ud65c\ub3d9\uc5d0 \uac00\uce58\uac00 \ub0ae\uc544\uc11c\uac00 \uc544\ub2cc \ub2e4\ub9cc<strong> \uadf8 \ud6a8\uacfc\uac00 \ubc14\ub85c \ub208\uc5d0 \ubcf4\uc774\uc9c0 \uc54a\uace0, \uc2dc\uac04\uc774 \uc9c0\ub098\uc11c\uc57c \ub4dc\ub7ec\ub098\ub294 \uacbd\uc6b0\uac00 \ub9ce\uae30 \ub54c\ubb38<\/strong>\uc785\ub2c8\ub2e4.<\/p>\n<p>\ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ub192\uc778\ub2e4\uace0 \ud574\uc11c \uc804\ud658\uc774 \ubc14\ub85c \uc77c\uc5b4\ub098\uc9c0\ub294 \uc54a\uc2b5\ub2c8\ub2e4. <strong>\uc5b4\ud37c \ud37c\ub110\uc758 \uc5ed\ud560\uc740 \uc18c\ube44\uc790\uc5d0\uac8c \ube0c\ub79c\ub4dc\ub97c \ucc98\uc74c \uc18c\uac1c\ud558\uace0, \uc65c \uc774 \ube0c\ub79c\ub4dc\uac00 \ub098\uc640 \uad00\ub828 \uc788\ub294\uc9c0 \uc774\ud574\uc2dc\ud0a4\uba70, \uc774\ud6c4\uc5d0 \uc804\ub2ec\ub418\ub294 \uba54\uc2dc\uc9c0\ub97c \ub354 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ubc1b\uc544\ub4e4\uc77c \uc218 \uc788\ub3c4\ub85d \uc900\ube44\ud558\ub294 \uc5ed\ud560<\/strong>\uc744 \ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ubaa8\ub4e0 \uc131\uacfc\ub97c \ub9c8\uc9c0\ub9c9 \ud074\ub9ad \uae30\uc900\uc73c\ub85c\ub9cc \ubc14\ub77c\ubcf4\uba74, \uc774\ub7ec\ud55c \uae30\uc5ec\ub294 \ubcf4\uace0\uc11c\uc5d0\uc11c \uc27d\uac8c \ub193\uce58\uac8c \ub429\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub798\uc11c \ud544\uc694\ud55c \uac83\uc740 \uc804\ud658 \uc790\uccb4\uac00 \uc544\ub2c8\ub77c, <strong>\uc804\ud658\uc73c\ub85c \uc774\uc5b4\uc9c0\ub294 \u2018\uc601\ud5a5\u2019\uc744 \ubcf4\ub294 \uad00\uc810<\/strong>\uc785\ub2c8\ub2e4. \ube0c\ub79c\ub4dc \uac80\uc0c9\uc758 \uc99d\uac00, \uc0c8\ub85c\uc6b4 \uc7a0\uc7ac \uace0\uac1d \ub3c4\ub2ec, \ubc18\ubcf5\uc801\uc778 \uc0ac\uc774\ud2b8 \ubc29\ubb38, \uc774\ud6c4\uc5d0 \ubc1c\uc0dd\ud558\ub294 \uc804\ud658 \ud589\ub3d9\uc740 \ucd08\uae30 \ub178\ucd9c\uc774 \uc18c\ube44\uc790\uc758 \uc120\ud0dd\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\ucce4\ub294\uc9c0\ub97c \ubcf4\uc5ec\uc8fc\ub294 \uc2e0\ud638\uc785\ub2c8\ub2e4. \uc5ec\uae30\uc5d0 \uc99d\ubd84 \ud14c\uc2a4\ud2b8\ub97c \ub354\ud558\uba74, \ucd08\uae30 \uc811\uc810\uc774 \uc5c6\uc5c8\ub2e4\uba74 \ubc1c\uc0dd\ud558\uc9c0 \uc54a\uc558\uc744 \uacb0\uacfc\uae4c\uc9c0 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7f0 \ubc29\uc2dd\uc758 \uce21\uc815\uc740 \uc644\ubcbd\ud568\uc744 \ucd94\uad6c\ud558\uae30\ubcf4\ub2e4, \ud604\uc2e4\uc5d0 \ub354 \uac00\uae4c\uc6b4 \ub2f5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<h2><strong>\ud480 \ud37c\ub110 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc5d0\uc11c \ud50c\ub7ab\ud3fc\uc740 \uc5b4\ub5a4 \uc5ed\ud560\uc744 \ud560\uae4c\uc694?<\/strong><\/h2>\n<p>\ud480 \ud37c\ub110 \uad11\uace0 \uc804\ub7b5\uc744 \uc774\uc57c\uae30\ud560 \ub54c \uc790\uc8fc \ub098\uc624\ub294 \uc9c8\ubb38 \uc911 \ud558\ub098\ub294 <strong>DSP\uac00 \uc774 \uc804\ub7b5\uc744 \uc5b4\ub5bb\uac8c \uc9c0\uc6d0\ud558\ub290\ub0d0<\/strong>\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774 \uc9c8\ubb38\uc5d0 \ub300\ud55c \ub2f5\uc740 \ud2b9\uc815 \ud50c\ub7ab\ud3fc\uc758 \uc774\ub984\uc774 \uc544\ub2c8\ub77c, \ud480 \ud37c\ub110 \uc804\ub7b5\uc744 \uc2e4\uc81c\ub85c \uc2e4\ud589\ud560 \uc218 \uc788\ub294 \uc5ed\ub7c9\uc744 \uac16\ucd94\uace0 \uc788\ub294\uc9c0\uc5d0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud480 \ud37c\ub110 \uc804\ub7b5\uc5d0\uc11c \ud50c\ub7ab\ud3fc\uc758 \uc5ed\ud560\uc740 \uac01 \ub2e8\uacc4\ub97c \ub530\ub85c \uad00\ub9ac\ud558\uac70\ub098 \uac1c\ubcc4\uc801\uc73c\ub85c \ucd5c\uc801\ud654\ud558\ub294 \ub370 \uc788\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ud575\uc2ec\uc740 \ub2e4\uc591\ud55c \ud658\uacbd \uc804\ubc18\uc5d0\uc11c \ub3c4\ub2ec, \uc758\ub3c4, \uc804\ud658\uc744 \ud558\ub098\uc758 \ud750\ub984\uc73c\ub85c \uc5f0\uacb0\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ub354 \ub9ce\uc740 \uc0ac\ub78c\uc5d0\uac8c \ube0c\ub79c\ub4dc\ub97c \ubc1c\uacac\ud558\uac8c \ud558\uace0, \uc77c\uad00\ub41c \ub178\ucd9c\uc744 \ud1b5\ud574 \uace0\ub824 \ub2e8\uacc4\ub85c \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc774\uc5b4\uc9c0\uba70, \uad6c\ub9e4 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \uc21c\uac04\uc5d0 \uace0\uc758\ub3c4 \uc624\ub514\uc5b8\uc2a4\ub97c \ud65c\uc131\ud654\ud558\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc774 \uacfc\uc815\uc5d0\uc11c <strong>\ucee4\uba38\uc2a4 \uc2e0\ud638<\/strong>\ub294 \uacb0\uc815\uc801\uc778 \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \uad11\ubc94\uc704\ud55c \uc778\uad6c \ud1b5\uacc4 \uc815\ubcf4\ub098 \ucd94\uc0c1\uc801\uc778 \uad00\uc2ec\uc0ac \ub370\uc774\ud130\uc640 \ub2ec\ub9ac, <strong>\ucee4\uba38\uc2a4 \ub370\uc774\ud130\ub294 \uc2e4\uc81c \uad6c\ub9e4 \ud589\ub3d9\uc5d0\uc11c \ub098\uc628 \uc2e0\ud638<\/strong>\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc2e0\ud638\uac00 <strong>\ud0c0\uac9f\ud305, \uc785\ucc30, \uad11\uace0 \uc18c\uc7ac \uacb0\uc815\uc5d0 \ubc18\uc601\ub418\uba74, \ucea0\ud398\uc778\uc740 \ud37c\ub110\uc744 \uc624\ub974\ub0b4\ub9ac\ub294 \uc18c\ube44\uc790\uc758 \uc6c0\uc9c1\uc784\uc5d0 \ub9de\ucdb0 \ubcf4\ub2e4 \uc720\uc5f0\ud558\uac8c \uc870\uc815<\/strong>\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7f0 \ud658\uacbd\uc5d0\uc11c\ub294 AI\uac00 \ub2e8\uc21c\ud55c \ucd5c\uc2e0 \ud2b8\ub80c\ub4dc \uc6a9\uc5b4\uac00 \uc544\ub2c8\ub77c, \uc6b4\uc601\uc744 \uac00\ub2a5\ud558\uac8c \ud558\ub294 \uae30\ubc18\uc774 \ub429\ub2c8\ub2e4. AI\ub294 \uc0ac\ub78c\uc774 \uc77c\uc77c\uc774 \uac1c\uc785\ud558\uc9c0 \uc54a\uc544\ub3c4 \uc2dc\uc2a4\ud15c\uc774 \uace0\uac1d \ud589\ub3d9\uc5d0 \ub9de\ucdb0 \ubc18\uc751\ud558\uace0, \ud37c\ub110 \uc804\ubc18\uc5d0\uc11c \uc9c0\uc18d\uc801\uc73c\ub85c \ucd5c\uc801\ud654\ub418\ub3c4\ub85d \ub3c4\uc640\uc90d\ub2c8\ub2e4.<\/p>\n<h2><strong>\ud06c\ub85c\uc2a4 \ucc44\ub110 \uc804\ub7b5\uc774 \uc911\uc694\ud55c \uc774\uc720<\/strong><\/h2>\n<p>\ud480 \ud37c\ub110 \uc804\ub7b5\uc744 \uad6c\ucd95\ud560 \ub54c \ud754\ud788 \uc800\uc9c0\ub974\ub294 \uc2e4\uc218 \uc911 \ud558\ub098\ub294, \ud06c\ub85c\uc2a4 \ucc44\ub110\uc744 \ub2e8\uc21c\ud788 \ubaa8\ub4e0 \ucc44\ub110\uc5d0 \uc874\uc7ac\ud558\ub294 \uac83\uc73c\ub85c \uc774\ud574\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ucc44\ub110\uc5d0 \uc874\uc7ac\ud55c\ub2e4\ub294 \uc0ac\uc2e4\ub9cc\uc73c\ub85c\ub294 \uc601\ud5a5\ub825\uc744 \ub9cc\ub4e4\uae30 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \uc624\ud788\ub824 \uc11c\ub85c \uc5f0\uacb0\ub418\uc9c0 \uc54a\uc740 \uc811\uc810\uc5d0 \uba54\uc2dc\uc9c0\ub97c \ub113\uac8c \ubd84\uc0b0\uc2dc\ud0a4\uba74 \uc624\ud788\ub824 \ube0c\ub79c\ub4dc \uc778\uc2dd\uc774 \ud750\ub824\uc9c0\ub294 \uc5ed\ud6a8\uacfc\ub97c \uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc9c4\uc9dc \uc704\ud5d8\uc740 \ub2e8\ud3b8\ud654\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc778\uc9c0, \uace0\ub824, \uc804\ud658\uc744 \uac01\uac01 \ub2e4\ub978 \ud300\uc774\ub098 \ucea0\ud398\uc778\uc73c\ub85c \ub530\ub85c \uc6b4\uc601\ud558\uba74 \uace0\uac1d\uc740 \ud558\ub098\uc758 \ube0c\ub79c\ub4dc\ub97c \uacbd\ud5d8\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \ucc44\ub110\ub9c8\ub2e4 \ub2e4\ub978 \ube0c\ub79c\ub4dc\ub97c \ub9cc\ub09c\ub2e4\uace0 \ub290\ub07c\uac8c \ub429\ub2c8\ub2e4. \uba54\uc2dc\uc9c0\ub294 \ub9e4\ubc88 \uc0c8\ub85c \uc2dc\uc791\ub418\uace0, \uc911\uc694\ud55c \uc2e0\ud638\ub294 \ub2e4\uc74c \ub2e8\uacc4\ub85c \uc774\uc5b4\uc9c0\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uacb0\uacfc\uc801\uc73c\ub85c \uc131\uacfc\ub97c \ud574\uc11d\ud558\uae30\ub3c4, \uc804\ub7b5\uc744 \uc124\uba85\ud558\uae30\ub3c4 \uc5b4\ub824\uc6cc\uc9d1\ub2c8\ub2e4.<\/p>\n<p>\ud480 \ud37c\ub110 \uc804\ub7b5\uc758 \ud575\uc2ec\uc740 \uc774 \ub2e8\uc808\uc744 \uc5c6\uc560\ub294 \ub370 \uc788\uc2b5\ub2c8\ub2e4. \ucc44\ub110\uacfc \ud658\uacbd\uc774 \ub2ec\ub77c\uc9c0\ub354\ub77c\ub3c4 \uac01 \ub2e8\uacc4\ub294 \uc55e\uc120 \uacbd\ud5d8 \uc704\uc5d0 \uc313\uc5ec\uc57c \ud569\ub2c8\ub2e4. \uace0\uac1d\uc740 \uc624\ud508 \uc6f9\uc5d0\uc11c \ube0c\ub79c\ub4dc\ub97c \ucc98\uc74c \uc811\ud558\uace0, \uc18c\uc15c \ubbf8\ub514\uc5b4 \ucc44\ub110\uc5d0\uc11c \ub2e4\uc2dc \uc811\ud55c \ub4a4, \ub9ac\ud14c\uc77c \ud658\uacbd\uc5d0\uc11c \uad6c\ub9e4\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc911\uc694\ud55c \uac83\uc740 \uc774 \ubaa8\ub4e0 \uacfc\uc815\uc774 \ud558\ub098\uc758 \ud750\ub984\uc73c\ub85c \ub290\uaef4\uc838\uc57c \ud55c\ub2e4\ub294 \uc810\uc785\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub798\uc11c \ud06c\ub85c\uc2a4 \ucc44\ub110 \uc811\uadfc \ubc29\uc2dd\uc740 \ud480 \ud37c\ub110 \uc2e4\ud589\uc758 \uae30\ubc18\uc774 \ub429\ub2c8\ub2e4. <strong>\ubc1c\uacac, \uc758\ub3c4, \uc804\ud658\uc744 \ud558\ub098\uc758 \uc2dc\uc2a4\ud15c \uc548\uc5d0\uc11c \uad00\ub9ac\ud558\uba74 \uba54\uc2dc\uc9c0\ub294 \uc77c\uad00\uc131\uc744 \uc720\uc9c0\ud558\uace0, \ub370\uc774\ud130\uc640 \uc2e0\ud638\ub294 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ub2e4\uc74c \ub2e8\uacc4\ub85c \uc804\ub2ec<\/strong>\ub429\ub2c8\ub2e4. \ud37c\ub110\uc740 \ub9e4\ubc88 \uc0c8\ub85c \uc2dc\uc791\ub418\ub294 \uad6c\uc870\uac00 \uc544\ub2c8\ub77c, <strong>\ub04a\uc784\uc5c6\uc774 \uc774\uc5b4\uc9c0\ub294 \ud558\ub098\uc758 \uc5ec\uc815<\/strong>\uc73c\ub85c \uc791\ub3d9\ud569\ub2c8\ub2e4.<\/p>\n<h2><strong>\ud480 \ud37c\ub110 \uc804\ub7b5\uc774 \uacc4\uc18d \ubcc0\ud654\ud558\ub294 \uc774\uc720<\/strong><\/h2>\n<p>\ud480 \ud37c\ub110 \ub9c8\ucf00\ud305\uc774 \uba48\ucd94\uc9c0 \uc54a\uace0 \uc9c4\ud654\ud558\ub294 \uc774\uc720\ub294 \ub2e8\uc21c\ud569\ub2c8\ub2e4. <strong>\uc18c\ube44\uc790\uc758 \ud589\ub3d9 \ubc29\uc2dd\uc774 \uacc4\uc18d \ubc14\ub00c\uace0 \uc788\uae30 \ub54c\ubb38<\/strong>\uc778\ub370\uc694. \uc624\ub298\ub0a0 \uc18c\ube44\uc790\ub4e4\uc740 \ud2b9\uc815 \ucc44\ub110\uc774\ub098 \ub514\ubc14\uc774\uc2a4\uc5d0 \uba38\ubb3c\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc2dc\uac04\uacfc \uc0c1\ud669\uc5d0 \ub530\ub77c \uc5ec\ub7ec \uc811\uc810\uc744 \uc624\uac00\uba70 \ube0c\ub79c\ub4dc\ub97c \uc811\ud558\uace0, \ub0b4\ubd80 \uc870\uc9c1\uc774\ub098 \ud300 \uad6c\uc870\ub97c \uad6c\ubd84\ud558\ub294 \uac83\ucc98\ub7fc \ub098\ub220\uc11c \ud589\ub3d9\ud558\uc9c0\ub3c4 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uacb0\uacfc\uc801\uc73c\ub85c, \ud6a8\uacfc\uc801\uc73c\ub85c \ud480 \ud37c\ub110 \uc804\ub7b5\uc744 \uc720\uc9c0\ud558\uae30 \uc704\ud574 <strong>\ud06c\ub85c\uc2a4 \ucc44\ub110 \ucea0\ud398\uc778\uc744 \uc2e4\ud589\ud558\ub294 \uacbd\uc6b0<\/strong>\uac00 \ub298\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4, \ud37c\ud3ec\uba3c\uc2a4 \ubbf8\ub514\uc5b4 \ubc0f \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub97c \uc5f0\uacb0\ud558\uba74, \ud300\uc774 \ubbf8\ub9ac \uc815\uc758\ub41c \uacbd\ub85c\uc5d0 \ub530\ub77c \uc774\ub3d9\ud558\uc9c0 \uc54a\uace0 \uace0\uac1d\uc774 \uc2e4\uc81c\ub85c \uad6c\ub9e4\ud558\ub294 \ubc29\uc2dd\uc5d0 \uc720\uc5f0\ud558\uac8c \ub300\uc751\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ube44\ub514\uc624, \ub514\uc2a4\ud50c\ub808\uc774, \uc18c\uc15c \ubc0f \ub9ac\ud14c\uc77c \ud658\uacbd\uc740 \uc11c\ub85c \uacbd\uc7c1\ud558\uc9c0 \uc54a\uace0 \uc0c1\ud638\ubcf4\uc644\uc801\uc778 \ud658\uacbd\uc774 \ub429\ub2c8\ub2e4.<\/p>\n<p>\uc774 \ubcc0\ud654\ub294 \ub9c8\ucf00\ud305 \ud300\uc774 \uc77c\ud558\ub294 \ubc29\uc2dd \uc790\uccb4\ub97c \ubc14\uafb8\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc81c \uc804\ub7b5\uc758 \ud575\uc2ec\uc740 \uac1c\ubcc4 \ucea0\ud398\uc778\uc744 \ud558\ub098\uc529 \uc870\uc815\ud558\ub294 \uac83\uc774 \uc544\ub2cc <strong>\uc804\uccb4 \ud37c\ub110\uc774 \uc5b4\ub5bb\uac8c \uc5f0\uacb0\ub418\uace0 \uc791\ub3d9\ud574\uc57c \ud558\ub294\uc9c0\ub97c \uba3c\uc800 \uc124\uacc4\ud558\uace0, \uadf8 \uc704\uc5d0\uc11c \uc6b4\uc601\ud558\ub294 \ubc29\ud5a5<\/strong>\uc73c\ub85c \uc62e\uaca8\uac00\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u00a0 AI \uae30\ubc18 \ucd5c\uc801\ud654\ub294 \uc18c\ube44\uc790\uc758 \uc758\ub3c4(intent) \ubc14\ub014 \ub54c\ub9c8\ub2e4 \ucea0\ud398\uc778\uc774 \uc790\ub3d9\uc73c\ub85c \ubc18\uc751\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\uace0, \ud1b5\ud569\ub41c \uce21\uc815 \ubc29\uc2dd\uc740 \ud37c\ub110 \uc804\ubc18\uc5d0 \uc0ac\uac01\uc9c0\ub300\uc5d0 \uc788\ub358 \uacf5\ubc31\uc744 \uc904\uc5ec\uc90d\ub2c8\ub2e4. \uadf8 \uacb0\uacfc \ud480 \ud37c\ub110 \ub9c8\ucf00\ud305\uc740 \uc2dc\uac04\uc774 \uc9c0\ub0a0\uc218\ub85d \ub354 \uc720\uc5f0\ud574\uc9c0\uace0, \ud0c4\ub825\uc801\uc778 \uad6c\uc870\ub85c \ubc1c\uc804\ud558\uac8c \ub429\ub2c8\ub2e4. \ud6a8\uc728\uc131\uc744 \uc720\uc9c0\ud558\uba74\uc11c\ub3c4 \uc548\uc815\uc801\uc73c\ub85c \uc131\uc7a5\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/p>\n<p>\uacb0\uad6d \uac00\uc7a5 \uac15\ub825\ud55c \ud480 \ud37c\ub110 \uc804\ub7b5\uc740 \uace0\uc815\ub41c \ud504\ub808\uc784\uc6cc\ud06c\uac00 \uc544\ub2d9\ub2c8\ub2e4. \ubaa8\ub4e0 \ucc44\ub110\uacfc \uc2dc\uac04\uc758 \ud750\ub984 \uc18d\uc5d0\uc11c \ubcc0\ud654\ud558\ub294 \uc2e4\uc81c \uace0\uac1d \ud589\ub3d9\uc744 \ubc18\uc601\ud558\ub3c4\ub85d \uc124\uacc4\ub41c \uc801\uc751\ud615 \uc2dc\uc2a4\ud15c\uc785\ub2c8\ub2e4.<\/p>\n<h2><strong>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\ub97c \uc704\ud55c \uc2e4\ubb34 Q&amp;A<\/strong><\/h2>\n<h3><strong>\ud480 \ud37c\ub110 \uc804\ub7b5, \ub9c8\ucf00\ud305\uc5d0\uc11c \uc815\ud655\ud788 \ubb34\uc5c7\uc744 \uc758\ubbf8\ud558\ub098\uc694?<\/strong><\/h3>\n<p>\ud480 \ud37c\ub110 \uc804\ub7b5\uc740 \uc778\uc9c0, \uace0\ub824, \uc804\ud658\uc744 \uac01\uac01 \ub530\ub85c \uc6b4\uc601\ud558\ub294 \ubc29\uc2dd\uc5d0\uc11c \ubc97\uc5b4\ub098, \ucc44\ub110 \uc804\ubc18\uc5d0\uc11c \ud558\ub098\uc758 \ud750\ub984\uc73c\ub85c \uc5f0\uacb0\ud558\ub294 \uc811\uadfc\uc785\ub2c8\ub2e4. \uac01 \ub2e8\uacc4\ub97c \uac1c\ubcc4 \ucea0\ud398\uc778\uc73c\ub85c \uc6b4\uc601\ud558\ub294 \ub300\uc2e0, \uc18c\ube44\uc790\uac00 \ube0c\ub79c\ub4dc\ub97c \ubc1c\uacac\ud558\uace0, \uc815\ubcf4\ub97c \ud0d0\uc0c9\ud558\uace0, \uad6c\ub9e4\ub97c \uacb0\uc815\ud558\ub294 \uc2e4\uc81c \uacfc\uc815\uc744 \ubc18\uc601\ud574 \uacf5\uc720\ub41c \ub370\uc774\ud130\uc640 \uc77c\uad00\ub41c \uba54\uc2dc\uc9c0\ub97c \ud65c\uc6a9\ud569\ub2c8\ub2e4. \uad81\uadf9\uc801\uc778 \ubaa9\ud45c\ub294 \ub2e8\uae30 \uc131\uacfc\ub97c \ub04c\uc5b4\ub0b4\ub294 \ub370 \uadf8\uce58\uc9c0 \uc54a\uace0, \uc2dc\uac04\uc774 \uc9c0\ub098\uba74\uc11c \uc9c0\uc18d\uc801\uc73c\ub85c \uc218\uc694\ub97c \ub9cc\ub4e4\uace0 \uc804\ud658\uc73c\ub85c \uc774\uc5b4\uc9c0\ub3c4\ub85d \uc124\uacc4\ud558\ub294 \ub370 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><strong>\uc5b4\ud37c \ud37c\ub110(\ud37c\ub110 \uc0c1\ub2e8; TOFU)\uc758 \uc601\ud5a5\uc740 \uc5b4\ub5bb\uac8c \uce21\uc815\ud558\ub098\uc694?<\/strong><\/h3>\n<p>\uc5b4\ud37c \ud37c\ub110\uc758 \uc131\uacfc\ub294 \uc989\uac01\uc801\uc778 \uc804\ud658\ubcf4\ub2e4\ub294 \uc601\ud5a5\ub825\uc744 \uae30\uc900\uc73c\ub85c \uce21\uc815\ud569\ub2c8\ub2e4. \ub300\ud45c\uc801\uc778 \uc9c0\ud45c\ub85c\ub294 \uc2e0\uaddc \uc624\ub514\uc5b8\uc2a4 \ub3c4\ub2ec, \ube0c\ub79c\ub4dc \uac80\uc0c9 \uc99d\uac00, \ubc18\ubcf5\uc801\uc778 \uc0ac\uc774\ud2b8 \ubc29\ubb38, \uadf8\ub9ac\uace0 \uc774\ud6c4 \uc804\ud658\uc73c\ub85c \uc774\uc5b4\uc84c\ub294\uc9c0\ub97c \ud568\uaed8 \uc0b4\ud3b4\ubd10\uc57c \ud569\ub2c8\ub2e4. \uc99d\ubd84 \ud14c\uc2a4\ud2b8\ub294 \ucd08\uae30 \ub178\ucd9c\uc774 \uc5c6\uc5c8\ub2e4\uba74 \ubc1c\uc0dd\ud558\uc9c0 \uc54a\uc558\uc744 \uacb0\uacfc\ub97c \ubcf4\uc5ec\uc8fc\uba70, \uc778\uc9c0\ub3c4 \ud65c\ub3d9\uc774 \uc774\ud6c4 \uc758\uc0ac \uacb0\uc815\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\ucce4\ub294\uc9c0\ub97c \ubcf4\ub2e4 \ubd84\uba85\ud558\uac8c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><strong>DSP\ub294 \ud480 \ud37c\ub110 \uc804\ub7b5\uc5d0\uc11c \uc5b4\ub5a4 \uc5ed\ud560\uc744 \ud558\ub098\uc694?<\/strong><\/h3>\n<p>DSP\ub294 \uc778\uc9c0, \uace0\ub824, \uc804\ud658\uc744 \uac01\uac01 \ubd84\ub9ac\ud574 \uc6b4\uc601\ud558\ub294 \ub300\uc2e0, \ud37c\ub110 \uc804\ubc18\uc744 \ud558\ub098\uc758 \uc804\ub7b5\uc73c\ub85c \uc2e4\ud589\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \uc2e0\uaddc \uc624\ub514\uc5b8\uc2a4\uc5d0 \ub300\uaddc\ubaa8\ub85c \ub3c4\ub2ec\ud558\uace0, \uad6c\ub9e4 \uc758\ub3c4\uac00 \uc313\uc774\ub294 \ub3d9\uc548 \uc77c\uad00\ub41c \ub178\ucd9c\uc744 \uc720\uc9c0\ud558\uba70, \uc804\ud658 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \uc2dc\uc810\uc5d0 \uace0\uc758\ub3c4 \uc624\ub514\uc5b8\uc2a4\ub97c \ud65c\uc131\ud654\ud558\ub294 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