{"id":22499,"date":"2026-02-10T08:29:29","date_gmt":"2026-02-09T23:29:29","guid":{"rendered":"https:\/\/www.criteo.com\/?p=416586"},"modified":"2026-02-12T00:30:59","modified_gmt":"2026-02-11T15:30:59","slug":"agentic-commerce-is-emerging-just-not-the-way-most-people-expect","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/agentic-commerce-is-emerging-just-not-the-way-most-people-expect\/","title":{"rendered":"\uc5d0\uc774\uc804\ud2f1 \ucee4\uba38\uc2a4, \uc8fc\ubaa9\ud574\uc57c \ud560 5\uac00\uc9c0 \ubcc0\ud654\uc640 2026 \uc804\ub9dd"},"content":{"rendered":"<p>\uc5d0\uc774\uc804\ud2f1 AI\ub294 \ub2f7\ucef4(dot-com) \uc2dc\ub300 \uc774\ud6c4 \ub514\uc9c0\ud138 \uacbd\uc81c\uc5d0 \uac00\uc7a5 \uadfc\ubcf8\uc801\uc778 \ubcc0\ud654\ub97c \uac00\uc838\uc628 \ud601\uc2e0 \uc911 \ud558\ub098\uc785\ub2c8\ub2e4. \uc77c\ubd80\uc5d0\uc11c\ub294 \uc644\uc804 \uc790\uc728\uc801\uc778 AI\uc758 \uc2dc\ub300\uac00 \uba38\uc9c0\uc54a\uc558\ub2e4\uace0 \uc608\uce21\ud558\uc9c0\ub9cc, \uc2e4\uc81c\ub85c \ub354 \ud070 \uae30\ud68c\ub294 \ubc14\ub85c \uc9c0\uae08 \ud615\uc131\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud604\uc7ac \uc9c4\ud589 \uc911\uc778 \uc5d0\uc774\uc804\ud2f1\uc73c\ub85c\uc758 \uc804\ud658\uc740 \ub2e8\uc21c\ud788 \uc18c\ube44\uc790\uc758 \uad6c\ub9e4 \ubc29\uc2dd\uc744 \ub300\uccb4\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \uc18c\ube44\uc790\uc640 \ub9ac\ud14c\uc77c\ub7ec, \ube0c\ub79c\ub4dc \ubaa8\ub450\uc5d0\uac8c \uc0c8\ub85c\uc6b4 \uac00\uce58\ub97c \ucc3d\ucd9c\ud558\uba70 \uacbd\ud5d8\uc744 \ubc1c\uc804\uc2dc\ud0a4\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc800\ub294 \uba3c \ubbf8\ub798\uc758 \uc644\uc804 \uc790\uc728 AI\ubcf4\ub2e4, \ud604\uc7ac AI\uac00 \uc758\ubbf8 \uc788\ub294 \ubcf4\uc870 \uc5ed\ud560\uc744 \uc218\ud589\ud558\ub294 \ubaa8\uc2b5\uc774 \ud6e8\uc52c \ud765\ubbf8\ub86d\ub2e4\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. \ud5a5\ud6c4 10\ub144\uc740 \ube0c\ub79c\ub4dc, \ub9ac\ud14c\uc77c\ub7ec, \uadf8\ub9ac\uace0 \ub300\uaddc\ubaa8 \uc5b8\uc5b4 \ubaa8\ub378(LLM) \ud50c\ub7ab\ud3fc\uc774 \uc774\ub7ec\ud55c \uc5ed\ub7c9\uc744 \uc5bc\ub9c8\ub098 \uc804\ub7b5\uc801\uc73c\ub85c \ud65c\uc6a9\ud574, \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ub370\uc774\ud130 \uae30\ubc18 \ub300\ud654\ud615 \uad6c\ub9e4 \uacbd\ud5d8\uc744 \uad6c\ud604\ud558\ub290\ub0d0\uc5d0 \ub530\ub77c \uacb0\uc815\ub420 \uac83\uc785\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uc2e0\ub8b0, \uc0c1\ud638\uc6b4\uc6a9\uc131, \uadf8\ub9ac\uace0 \uace0\ud488\uc9c8 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ud55c \uc2e4\uc6a9\uc801 \ud601\uc2e0\uc5d0\uc11c \uc9c4\uc815\ud55c \ubaa8\uba58\ud140\uc774 \ub098\uc628\ub2e4\uace0 \ud655\uc2e0\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub9e5\ub77d\uc5d0\uc11c, 2026\ub144\uacfc \uadf8 \uc774\ud6c4 \uc5d0\uc774\uc804\ud2f1 \ucee4\uba38\uc2a4\uc758 \ubbf8\ub798\uac00 \ud765\ubbf8\ub85c\uc6b4 5\uac00\uc9c0 \uc774\uc720\ub97c \uacf5\uc720\ud558\uace0\uc790 \ud569\ub2c8\ub2e4.<\/p>\n<h2><strong>\uc5d0\uc774\uc804\ud2f1 \ucee4\uba38\uc2a4\ub294 \uae30\uc874 \uad6c\ub9e4 \ubc29\uc2dd\uc744 \ub300\uccb4\ud558\uae30\ubcf4\ub2e4, \uc0c8\ub85c\uc6b4 \uc131\uacfc\ub97c \ucc3d\ucd9c\ud558\ub294 \uc99d\ubd84\uc801 \ucc44\ub110\ub85c \ubd80\uc0c1\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/strong><\/h2>\n<p>\uadf8\uac04\uc758 \uae30\uc220 \ubcc0\ud654\ub97c \uc9c0\ucf1c\ubcf4\uba70, \uc800\ub294 AI\ub97c \ud604\uc2e4\uc801\uc774\uba74\uc11c\ub3c4 \uae0d\uc815\uc801\uc778 \uc2dc\uac01\uc73c\ub85c \ubc14\ub77c\ubcf4\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc9c0\ub09c 30\ub144\uac04 \ub514\uc9c0\ud138 \ud601\uc2e0\uc758 \ud750\ub984\uc744 \ubcf4\uba74, \uc0c8\ub85c\uc6b4 \ucc44\ub110\uc740 \uc0dd\ud0dc\uacc4\ub97c \ud655\uc7a5\ud558\uba70 \uae30\uc874 \ucc44\ub110\uc744 \ubcf4\uc644\ud558\ub294 \uacbd\uc6b0\uac00 \ub300\ubd80\ubd84\uc774\uc9c0, \uc644\uc804\ud788 \ub300\uccb4\ud558\ub294 \uacbd\uc6b0\ub294 \ub4dc\ubb45\ub2c8\ub2e4. \uc5d0\uc774\uc804\ud2f1 \ucee4\uba38\uc2a4\ub3c4 \uac19\uc740 \uada4\uc801\uc744 \ub530\ub97c \uac83\uc774\uba70, \uac15\ub825\ud55c \uc0c8\ub85c\uc6b4 \uace0\uac1d \uc811\uc810\uc744 \ucd94\uac00\ud558\uc9c0\ub9cc \uae30\uc874 \ucc44\ub110\uc744 \uc644\uc804\ud788 \ub300\uccb4\ud558\uc9c0\ub294 \uc54a\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\ub9ac\ud14c\uc77c \uc5c5\uacc4\uc758 \ucd5c\uadfc \ubcc0\ud654\ub97c \ub3cc\uc544\ubcf4\uba74 \ub354 \uc774\ud574\uac00 \uc27d\uc2b5\ub2c8\ub2e4. \uc774\ucee4\uba38\uc2a4\uac00 \ub4f1\uc7a5\ud588\uc744 \ub54c\ub3c4 \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc774 \uc0ac\ub77c\uc9c8 \uac83\uc774\ub77c \uc608\uce21\ud588\uc9c0\ub9cc, 30\ub144\uc774 \uc9c0\ub09c \uc9c0\uae08\ub3c4 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc740 \uc5ec\uc804\ud788 \uac15\ub825\ud55c \uc785\uc9c0\ub97c \uc720\uc9c0\ud558\uace0 \uc788\uc73c\uba70, eMarketer\uc5d0 \ub530\ub974\uba74 <a href=\"https:\/\/content-na1.emarketer.com\/ecommerce-account-more-than-20--of-worldwide-retail-sales-despite-slowdown?\" target=\"_blank\" rel=\"noopener\">\uae00\ub85c\ubc8c \ub9ac\ud14c\uc77c \ud310\ub9e4\uc5d0\uc11c \uc774\ucee4\uba38\uc2a4\uac00 \ucc28\uc9c0\ud558\ub294 \ube44\uc911\uc740 \uc57d 20%<\/a>\uc5d0 \ubd88\uacfc\ud569\ub2c8\ub2e4. Ark Invest\ub294 <a href=\"https:\/\/www.ark-invest.com\/articles\/analyst-research\/purchasing-agents-and-digital-wallets\" target=\"_blank\" rel=\"noopener\">2030\ub144\uae4c\uc9c0 \uc774\ucee4\uba38\uc2a4 \uac70\ub798\uc758 25%\uac00 \uc5d0\uc774\uc804\ud2f1 AI\ub97c \ud1b5\ud574 \uc774\ub8e8\uc5b4\uc9c8 \uac83\uc73c\ub85c \uc608\uc0c1<\/a>\ud558\uc9c0\ub9cc, \uc774\ub294 \uc804\uccb4 \ub9ac\ud14c\uc77c \ud310\ub9e4\uc5d0\uc11c 5% \uc218\uc900\uc5d0 \ubd88\uacfc\ud569\ub2c8\ub2e4. \uc774\uc640 \uac19\uc740 <a href=\"https:\/\/chart-na1.emarketer.com\/c\/355220\/retail-sales-have-historically-increased-across-channels-new-options-emerged-355220?\" target=\"_blank\" rel=\"noopener\">\uc99d\ubd84\uc801 \uc131\uc7a5 \ud328\ud134(incremental growth patterns)<\/a>\uc740 \uc5ec\ub7ec \uc0ac\ub840\uc5d0\uc11c \ubc18\ubcf5\ub418\uc5b4 \uc654\uc2b5\ub2c8\ub2e4. \ubaa8\ubc14\uc77c\uc774 \ub4f1\uc7a5\ud588\ub2e4\uace0 \ud574\uc11c \ub370\uc2a4\ud06c\ud1b1 \uac80\uc0c9\uc774 \uc0ac\ub77c\uc9c0\uc9c0 \uc54a\uc558\uace0, \uc18c\uc15c \ucee4\uba38\uc2a4\uac00 \uae30\uc874 \uc774\ucee4\uba38\uc2a4\ub97c \ub300\uccb4\ud558\uc9c0\ub3c4 \uc54a\uc558\uc2b5\ub2c8\ub2e4. \uc0c8\ub85c\uc6b4 \ucc44\ub110\uc740 \uae30\uc874 \ucc44\ub110\uc744 \uc644\uc804\ud788 \ub300\uccb4\ud558\uae30\ubcf4\ub2e4\ub294 \uc18c\ube44\uc790\uc758 \uad00\uc2ec\uc744 \ub044\ub294 \uc0c8\ub85c\uc6b4 \uc601\uc5ed\uc73c\ub85c \ucd94\uac00\ub418\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc5d0\uc774\uc804\ud2f1 \ucee4\uba38\uc2a4\ub3c4 \ub9c8\ucc2c\uac00\uc9c0\uc785\ub2c8\ub2e4. AI \uc5d0\uc774\uc804\ud2b8\uac00 \ub3c5\ub9bd\uc801\uc73c\ub85c \uad6c\ub9e4\ub97c \uad00\ub9ac\ud558\ub294 \uc644\uc804 \uc790\uc728 \uc0dd\ud0dc\uacc4\uac00 \uace7 \ub9cc\ub4e4\uc5b4\uc9c8 \uac83\uc774\ub77c\ub294 \uc608\uce21\uc740, \uc18c\ube44\uc790\uac00 \uc774\ub97c \uc5bc\ub9c8\ub098 \ube60\ub974\uac8c \ubc1b\uc544\ub4e4\uc77c\uc9c0\ub97c \uacfc\ub300\ud3c9\uac00\ud55c \uac83\uc785\ub2c8\ub2e4. \uc2e4\uc81c\ub85c \uc5d0\uc774\uc804\ud2f1 \uc2dc\uc2a4\ud15c\uc740 \uc870\uc0ac, \ube44\uad50, \uacb0\uc81c \uacfc\uc815\uc744 \ud6a8\uc728\uc801\uc73c\ub85c \ub3d5\uc9c0\ub9cc, \ucd5c\uc885 \uacb0\uc815\uad8c\uc740 \uc5ec\uc804\ud788 \uc0ac\ub78c\uc5d0\uac8c \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc810\uc9c4\uc801\uc774\uace0 \ubcf4\uc870\uc801\uc778 \uc9c4\ud654\ub77c\uace0 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc18c\ube44\uc790\ub294 \uc2dc\uac04 \uc808\uc57d\uacfc \uc120\ud0dd \uac04\uc18c\ud654, \uc801\uc808\ud55c \uac00\uaca9\uc758 \ucd5c\uc801 \uc0c1\ud488 \uc81c\uc548\uc744 \ud1b5\ud574 \uad6c\ub9e4 \uc5ec\uc815\uc744 \uc27d\uac8c \ub9cc\ub4e4\uc5b4\uc8fc\ub294 \ub3c4\uad6c\ub97c \uc120\ud638\ud569\ub2c8\ub2e4. \uc5d0\uc774\uc804\ud2f1 AI\ub294 \uc774\ub7ec\ud55c \uacfc\uc815\uc744 \uc9c0\uc6d0\ud558\uba74\uc11c, \uace0\uac1d\uc774 \uc774\uc804\uc5d0\ub294 \ud3ec\uae30\ud588\uc744 \uc218\ub3c4 \uc788\ub294 \uad6c\ub9e4\ub97c \uac00\ub2a5\ud558\uac8c \ub9cc\ub4e4\uace0, \ud55c \ucc44\ub110\uc5d0\uc11c \ub2e4\ub978 \ucc44\ub110\ub85c\uc758 \uc774\ub3d9\uc2dc\ud0a4\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \uc804\uc81c \uc628\ub77c\uc778 \uad6c\ub9e4 \uacbd\ud5d8\uc744 \ud655\uc7a5\ud558\uba74\uc11c \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc774\uc5b4\uac00\ub3c4\ub85d \ub3d5\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\uac83\uc740 \ubd84\uba85\ud55c \uc758\ubbf8 \uc788\ub294 \ubcc0\ud654\uc774\uc9c0\ub9cc, \uc544\uc9c1 \uc644\uc804 \uc790\ub3d9\ud654\ub97c \uc758\ubbf8\ud558\uc9c0\ub294 \uc54a\uc2b5\ub2c8\ub2e4. \uc624\ub298\ub0a0\uc758 LLM \ud50c\ub7ab\ud3fc\uc740 \uc870\uc0ac\uc640 \ube44\uad50 \uacfc\uc815\uc5d0\uc11c \uac15\uc810\uc744 \ubc1c\ud718\ud558\uc9c0\ub9cc, \uc18c\ube44\uc790\ub294 \uc5ec\uc804\ud788 \ucd5c\uc885 \uad6c\ub9e4 \uacb0\uc815\uc744 \uc9c1\uc811 \ub0b4\ub9ac\uae38 \uc6d0\ud569\ub2c8\ub2e4. \uc5d0\uc774\uc804\ud2f1 AI \uacbd\ud5d8\uc774 \uc9c4\ud654\ud558\uba74\uc11c, \uc774\ub7ec\ud55c \uadfc\ubcf8\uc801 \ub2c8\uc988\ub97c \uc5bc\ub9c8\ub098 \uc798 \ucda9\uc871\uc2dc\ud0a4\ub290\ub0d0\uc5d0 \ub530\ub77c AI \ud65c\uc6a9\ub3c4\ub3c4 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ud655\ub300\ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<h2><strong>\uc5d0\uc774\uc804\ud2f1 \uc5b4\uc2dc\uc2a4\ud134\ud2b8\ub294 \uc18c\ube44\uc790\uac00 \uc0c1\ud488\uc744 \ubc1c\uacac\ud558\ub294 \uc0c8\ub85c\uc6b4 \uc811\uc810\uc744 \ub9cc\ub4e4\uc5b4\ub0b4\uba70, \uac80\uc0c9 \uacbd\uc7c1\uc744 \uc644\uc804\ud788 \uc0c8\ub85c\uc6b4 \uad6d\uba74\uc73c\ub85c \uc774\ub04c\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/strong><\/h2>\n<p>\uac80\uc0c9\uc740 \uc774\ubbf8 \uc624\ub798\uc804\ubd80\ud130 \ud558\ub098\uc758 \uacbd\ub85c\uc5d0 \uba38\ubb3c\ub7ec \uc788\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790\ub4e4\uc740 \uc804\ud1b5\uc801\uc778 \u2018\ube14\ub8e8 \ub9c1\ud06c\u2019 \uc911\uc2ec\uc758 \uad6c\uae00(Google) \uac80\uc0c9\uc744 \ub118\uc5b4, \ub808\ub527(Reddit)\uacfc \uac19\uc740 \uc8fc\uc81c\ubcc4\u00b7\ub300\ud654\ud615 \ucee4\ubba4\ub2c8\ud2f0\uc5d0\uc11c \uc2e4\uc81c \uc0ac\uc6a9\uc790\ub4e4\uc758 \uacbd\ud5d8\uacfc \uc758\uacac\uc744 \ucc38\uace0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc5ec\uae30\uc5d0 \ud504\ub86c\ud504\ud2b8 \uae30\ubc18\uc758 LLM \ud50c\ub7ab\ud3fc\uc774 \ub4f1\uc7a5\ud558\uba74\uc11c, \uac80\uc0c9\uc740 \ub354 \uc774\uc0c1 \ud558\ub098\uc758 \ubaa9\uc801\uc9c0\uac00 \uc544\ub2c8\ub77c, \ub2e4\uc591\ud55c \uc811\uc810\uc73c\ub85c \ubd84\uc0b0\ub41c \u2018\ubc1c\uacac \ubc29\uc2dd\u2019\uc73c\ub85c \ube60\ub974\uac8c \uc9c4\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \uc2e4\uc81c \uc18c\ube44\uc790 \ud589\ub3d9\uc5d0\uc11c\ub3c4 \ubd84\uba85\ud788 \ub098\ud0c0\ub0a9\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uac00 \uc804 \uc138\uacc4 1\ub9cc \uba85\uc744 \ub300\uc0c1\uc73c\ub85c \uc9c4\ud589\ud55c \ucd5c\uadfc \uc124\ubb38 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \ubbf8\uad6d \uc18c\ube44\uc790\uc758 40%\ub294 \uc0c1\ud488 \uc870\uc0ac\ub97c \uc704\ud574 \uc5d0\uc774\uc804\ud2f1 \uc1fc\ud551 \uc5b4\uc2dc\uc2a4\ud134\ud2b8\ub97c \uc815\uae30\uc801\uc73c\ub85c \uc0ac\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ub3d9\uc2dc\uc5d0 96%\ub294 \uac80\uc0c9 \uc5d4\uc9c4, \uc18c\uc15c \ud50c\ub7ab\ud3fc, \ube0c\ub79c\ub4dc \ubc0f \ub9ac\ud14c\uc77c\ub7ec \uc0ac\uc774\ud2b8 \ub4f1 \ub2e4\ub978 \ucc44\ub110\ub3c4 \ud568\uaed8 \ud65c\uc6a9\ud558\uace0 \uc788\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.\u00a0 \ud55c\uad6d \uc18c\ube44\uc790 \uc5ed\uc2dc \uc774\uc640 \uc720\uc0ac\ud55c \ud589\ub3d9 \ud328\ud134\uc744 \ubcf4\uc774\uba70, \uae00\ub85c\ubc8c \uc804\ubc18\uc5d0\uc11c \ub3d9\uc77c\ud55c \ud750\ub984\uc774 \uad00\ucc30\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc9c0\ub09c\ud574 \uad00\ucc30\ub41c \uba40\ud2f0\ucc44\ub110 \ud589\ub3d9\uacfc\ub3c4 \uac70\uc758 \ub3d9\uc77c\ud55c \uacb0\uacfc\ub85c, \ud2b9\uc815 \ucc44\ub110\uc774 \ub2e4\ub978 \ucc44\ub110\uc744 \ub300\uccb4\ud558\uace0 \uc788\ub2e4\uae30\ubcf4\ub2e4\ub294 \uc0c1\ud488 \ubc1c\uacac\uc774 \uc810\uc810 \ub354 \ub2e4\uc591\ud55c \uc811\uc810\uc73c\ub85c \ubd84\uc0b0\ub418\uace0 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n<p>\uc774\ucc98\ub7fc \uac80\uc0c9\uc758 \ub2e8\ud3b8\ud654\uac00 \uac00\uc18d\ud654\ub418\uba74\uc11c, \uc774\uc81c \ud575\uc2ec \uacfc\uc81c\ub294 \ubd84\uc0b0\ub41c \ud658\uacbd \uc804\ubc18\uc5d0\uc11c\uc758 \ubc1c\uacac \uac00\ub2a5\uc131(distributed discoverability) \uc785\ub2c8\ub2e4. \uc18c\ube44\uc790\uac00 \ucffc\ub9ac\ub97c \uc2dc\uc791\ud558\ub294 \ubaa8\ub4e0 \uc9c0\uc810\u2014\ub9ac\ud14c\uc77c\ub7ec \ud504\ub7f0\ud2b8 \uc5d4\ub4dc, \uc18c\uc15c \ud50c\ub7ab\ud3fc, LLM \ud50c\ub7ab\ud3fc, \uadf8\ub9ac\uace0 \uc0c8\ub86d\uac8c \ub4f1\uc7a5\ud558\ub294 AI \uae30\ubc18 \ud658\uacbd \uc804\ubc18\u2014\uc5d0\uc11c \uc81c\ud488\uc774 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ubc1c\uacac\ub420 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubcc0\ud654 \uc18d\uc5d0\uc11c \ud06c\ub9ac\ud14c\uc624\ub294 \uc810\uc810 \ub354 \ub2e8\ud3b8\ud654\ub418\ub294 AI \uc5d0\uc774\uc804\ud2b8 \uc911\uc2ec\uc758 \uc0dd\ud0dc\uacc4 \uc804\ubc18\uc5d0\uc11c \ud30c\ud2b8\ub108\uc0ac \ubc0f \uace0\uac1d\uc0ac\uc758 \uc81c\ud488\uc774 \ud6a8\uacfc\uc801\uc73c\ub85c \ubc1c\uacac\ub420 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 \ub370 \uc8fc\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2><strong>\uc5d0\uc774\uc804\ud2f1 \uacbd\ud5d8\uc740 \ub9ac\ud14c\uc77c\ub7ec\uc758 AI \ud504\ub7f0\ud2b8\uc5d4\ub4dc \ud601\uc2e0\uc744 \uc774\ub04c\uba70, \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc758 \uc804\ub7b5\uc801 \uac00\uce58\ub97c \uc7ac\uc815\uc758\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/strong><\/h2>\n<p>LLM \ud50c\ub7ab\ud3fc\uc774 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub97c \ub300\uccb4\ud560 \uac83\uc774\ub77c\ub294 \uc6b0\ub824\ub3c4 \uc788\uc9c0\ub9cc, \uc2e4\uc81c\ub85c\ub294 \uc804\ud600 \ub2e4\ub978 \ubc29\ud5a5\uc73c\ub85c \ud758\ub7ec\uac00\uace0 \uc788\uc2b5\ub2c8\ub2e4. AI \uae30\ubc18 \uc2dc\uc2a4\ud15c\uc740 \uc81c\ud488 \ud0d0\uc0c9\uacfc \uad6c\ub9e4 \uc758\ub3c4\ub97c \ub9cc\ub4e4\uc5b4\ub0b4\ub294 \uc0c8\ub85c\uc6b4 \uc811\uc810\uc744 \ub298\ub824\uc8fc\uace0, \uc2e4\uc81c \uad6c\ub9e4\uc640 \ucda9\uc131\ub3c4\uac00 \ub9cc\ub4e4\uc5b4\uc9c0\ub294 \uc911\uc2ec\uc740 \uc5ec\uc804\ud788 \ub9ac\ud14c\uc77c\ub7ec\uc758 \ucc44\ub110\uc5d0 \ub0a8\uc544 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><a href=\"https:\/\/www.forrester.com\/blogs\/agentic-commerce-conversational-commerce-the-future-of-owned-digital-shopping-experiences\/\" target=\"_blank\" rel=\"noopener\">\ud3ec\ub808\uc2a4\ud130(Forrester)\uc758 \uc5d0\ubc00\ub9ac \ud30c\uc774\ud37c(Emily Pfeiffer)\uac00 \uac15\uc870\ud588\ub4ef<\/a>, \uc624\ub298\ub0a0 \uc18c\ube44\uc790\ub4e4\uc740 \ub354 \uc774\uc0c1 \ud558\ub098\uc758 \ud68d\uc77c\uc801\uc778 \uc1fc\ud551 \uacbd\ud5d8\uc744 \uc6d0\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. LLM \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574 \uc9c1\uad00\uc801\uc774\uace0 \ub9e5\ub77d\uc744 \uc774\ud574\ud558\ub294 \uc0c1\ud638\uc791\uc6a9\uc5d0 \uc775\uc219\ud574\uc9c0\uba74\uc11c, \uac1c\uc778\ud654\ub41c \ud0d0\uc0c9\uacfc \ub300\ud654\ud615 \uac00\uc774\ub4dc\ub97c \uae30\ubcf8\uac12\ucc98\ub7fc \uae30\ub300\ud558\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774 \ubcc0\ud654\ub294 \ub9ac\ud14c\uc77c\ub7ec\uc758 UX \uae30\uc900\uc744 \ube60\ub974\uac8c \ub04c\uc5b4\uc62c\ub9ac\uace0 \uc788\uc73c\uba70, \uc628\u00b7\uc624\ud504\ub77c\uc778 \uc804\ubc18\uc5d0 \uac78\uce5c \ud504\ub7f0\ud2b8\uc5d4\ub4dc \ud601\uc2e0\uc744 \ub354 \uc774\uc0c1 \ubbf8\ub8f0 \uc218 \uc5c6\ub294 \uacfc\uc81c\ub85c \ub9cc\ub4e4\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ucd08\uae30 \uc131\uacfc \uc5ed\uc2dc \uc774\ub7ec\ud55c \ubcc0\ud654\ub97c \ub69c\ub837\ud558\uac8c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc13c\uc11c \ud0c0\uc6cc(Sensor Tower)\uc5d0 \ub530\ub974\uba74, \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uc640 \uc0ac\uc774\ubc84 \uba3c\ub370\uc774 \uae30\uac04 \ub3d9\uc548 <a href=\"https:\/\/techcrunch.com\/2025\/12\/01\/amazons-ai-chatbot-rufus-drove-sales-on-black-friday\/\" target=\"_blank\" rel=\"noopener\">\uc544\ub9c8\uc874(Amazon)\uc758 AI \uc5b4\uc2dc\uc2a4\ud134\ud2b8 \u2018\ub8e8\ud37c\uc2a4(Rufus)\u2019\ub97c \ud65c\uc6a9\ud55c \uc138\uc158\uc758 \uad6c\ub9e4 \uc804\ud658\uc740 100% \uc774\uc0c1 \uc99d\uac00\ud588\uc73c\uba70, \uc77c\ubc18 \uc138\uc158\uc758 \uc131\uc7a5\ub960\uc740 20% \uc218\uc900<\/a>\uc5d0 \uadf8\ucce4\uc2b5\ub2c8\ub2e4. \uc6d4\ub9c8\ud2b8(Walmart)\uc758 \u2018\uc2a4\ud30c\ud0a4(Sparky)\u2019 \uc5b4\uc2dc\uc2a4\ud134\ud2b8 \uc5ed\uc2dc \ube60\ub978 \ud655\uc0b0\uc138\ub97c \ubcf4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc561\uc13c\uce04\uc5b4(Accenture)\ub294 <a href=\"https:\/\/techcrunch.com\/2025\/12\/01\/amazons-ai-chatbot-rufus-drove-sales-on-black-friday\/\" target=\"_blank\" rel=\"noopener\">\ubbf8\uad6d \uc18c\ube44\uc790\ub4e4\uc774 \uc1fc\ud551 \uacfc\uc815\uc5d0\uc11c \uc11c\ub4dc\ud30c\ud2f0 LLM \ud50c\ub7ab\ud3fc\ubcf4\ub2e4 \ub9ac\ud14c\uc77c\ub7ec\ub098 \ube0c\ub79c\ub4dc\uac00 \uc9c1\uc811 \uc81c\uacf5\ud558\ub294 AI \uc5b4\uc2dc\uc2a4\ud134\ud2b8\ub97c \ub354 \uc120\ud638<\/a>\ud55c\ub2e4\uace0 \ubc1d\ud614\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\uc640 \ud568\uaed8 \uc0c8\ub85c\uc6b4 \uc131\uc7a5 \uae30\ud68c\ub3c4 \uc810\uc810 \ucee4\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub9ac\ud14c\uc77c\ub7ec\uac00 \uc9c1\uc811 \uc6b4\uc601\ud558\ub294 \ucc57\ubd07\uc5d0\uc11c\uc758 \uc2a4\ud3f0\uc11c\ub4dc \ucd94\ucc9c\uacfc LLM \ud50c\ub7ab\ud3fc\uacfc\uc758 \uc5f0\ub3d9\uc740, \uc0c1\ud488 \ub178\ucd9c\uacfc \uc21c\uc704\ub97c \ub9ac\ud14c\uc77c\ub7ec\uac00 \ubcf4\ub2e4 \uc9c1\uc811\uc801\uc73c\ub85c \uad00\ub9ac\ud560 \uc218 \uc788\ub294 \ud658\uacbd\uc744 \ub9cc\ub4e4\uc5b4\uc90d\ub2c8\ub2e4.<\/p>\n<p>\uc55e\uc73c\ub85c\uc758 \ud575\uc2ec\uc740 \uc18c\uc720\uc640 \ud611\uc5c5\uc758 \uade0\ud615\uc785\ub2c8\ub2e4. \ub9ac\ud14c\uc77c\ub7ec\ub294 \uc790\uccb4 \ud658\uacbd\uc5d0 \uc5d0\uc774\uc804\ud2f1 \uacbd\ud5d8\uc744 \uad6c\ucd95\ud558\ub294 \ub3d9\uc2dc\uc5d0, \uc815\ud615\ud654\ub41c \ucee4\uba38\uc2a4 \ub370\uc774\ud130\ub97c LLM \ud50c\ub7ab\ud3fc\uacfc \uc120\ubcc4\uc801\uc73c\ub85c \uacf5\uc720\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc811\uadfc\uc744 \ud1b5\ud574 \ub9ac\ud14c\uc77c\ub7ec\ub294 \uace0\uac1d \uc5ec\uc815 \uc804\ubc18\uc5d0\uc11c \uc601\ud5a5\ub825\uc744 \uc720\uc9c0\ud558\uba74\uc11c, \ubd84\uc0b0\ub418\ub294 \ud658\uacbd \uc18d\uc5d0\uc11c\ub3c4 \uc0c1\ud488 \ubc1c\uacac\uc758 \uc8fc\ub3c4\uad8c\uc744 \ud655\uc7a5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2><strong>\uad11\uace0\ub294 LLM \ud50c\ub7ab\ud3fc\uc758 \ud575\uc2ec \uc218\uc775 \ubaa8\ub378\ub85c \uc790\ub9ac \uc7a1\uc73c\uba70, \ud655\uc7a5 \uac00\ub2a5\ud55c \uc131\uc7a5 \uad6c\uc870\ub97c \ub9cc\ub4e4\uc5b4\uac08 \uac83\uc785\ub2c8\ub2e4.<\/strong><\/h2>\n<p>LLM \ud50c\ub7ab\ud3fc\uc774 \uc5b4\ub5bb\uac8c \uc9c0\uc18d \uac00\ub2a5\ud558\uba74\uc11c\ub3c4 \ub300\uaddc\ubaa8\ub85c \uc218\uc775\uc744 \ucc3d\ucd9c\ud560 \uac83\uc778\uac00\ub294, \uc9c0\uae08 \uc5c5\uacc4\uc5d0\uc11c \uac00\uc7a5 \uc911\uc694\ud55c \ud654\ub450\uc785\ub2c8\ub2e4. \ub2e4\uc591\ud55c \ubaa8\ub378\uc774 \ub17c\uc758\ub418\uace0 \uc788\uc9c0\ub9cc, \uac00\uc7a5 \ud604\uc2e4\uc801\uc774\uace0 \ud655\uc7a5 \uac00\ub2a5\ud55c \ud574\ub2f5\uc740 \uad11\uace0\ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. \uc2e4\uc81c\ub85c <a href=\"https:\/\/www.bleepingcomputer.com\/news\/artificial-intelligence\/google-begins-showing-ads-in-ai-mode-ai-answers\/\" target=\"_blank\" rel=\"noopener\">\uc2e4\uc81c\ub85c \uad6c\uae00\uc740 \uc774\ubbf8 AI \uae30\ubc18 \uac80\uc0c9 \uc5d4\uc9c4\uc5d0 \uad11\uace0\ub97c \ub3c4\uc785\ud558\uba70, \uc774\ub7ec\ud55c \ubc29\ud5a5\uc131\uc744 \ubd84\uba85\ud788 \ubcf4\uc5ec\uc8fc\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/a> \uad11\uace0 \ubaa8\ub378\uc740 \ud50c\ub7ab\ud3fc\uc774 \uc9c1\uc811 \uacb0\uc81c\ub098 \ubc30\uc1a1 \uc2dc\uc2a4\ud15c\uc744 \uc6b4\uc601\ud558\uc9c0 \uc54a\ub354\ub77c\ub3c4, \uc0c1\ud488 \ud0d0\uc0c9\uacfc \uad6c\ub9e4 \uacb0\uc815 \uacfc\uc815 \uc804\ubc18\uc5d0\uc11c \uc2e4\uc9c8\uc801\uc778 \uac00\uce58\ub97c \ucc3d\ucd9c\ud560 \uc218 \uc788\uac8c \ud569\ub2c8\ub2e4.<\/p>\n<p>\uc5d0\ub9ad \uc18c\uc774\ud398\ub974\ud2b8(Eric Seufert)\uac00 <a href=\"https:\/\/mobiledevmemo.com\/affiliate-links-personalized-ads-and-chatbot-revenue-optimization\/\" target=\"_blank\" rel=\"noopener\">\u2018\ubaa8\ubc14\uc77c \uac1c\ubc1c \uba54\ubaa8(Mobile Dev Memo)\u2019<\/a>\uc5d0\uc11c \uac15\uc870\ud588\ub4ef, \uc81c\ud734\ub098 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \ubaa8\ub378\uc740 \uac70\ub798 \uc804\uccb4\ub97c \uc9c1\uc811 \ud1b5\uc81c\ud574\uc57c \ud558\ub294 \uad6c\uc870\uc801 \ud2b9\uc131\uc0c1 \ud655\uc7a5\uc131\uacfc \uc0c1\ud638\uc6b4\uc6a9\uc131\uc5d0 \ud55c\uacc4\ub97c \uac00\uc9c8 \uc218\ubc16\uc5d0 \uc5c6\uc2b5\ub2c8\ub2e4. \ubc18\uba74 \uad11\uace0\ub294 \uc18c\ube44\uc790\uc758 \uad00\uc2ec\uacfc \uad6c\ub9e4 \uc758\ub3c4 \uadf8 \uc790\uccb4\ub97c \uc218\uc775\uc73c\ub85c \uc804\ud658\ud569\ub2c8\ub2e4. \ud2b9\ud788 \ub300\ud654\ud615 \ud658\uacbd\uc5d0\uc11c \ub9e5\ub77d\uc5d0 \ub9de\uac8c \uc124\uacc4\ub41c \uad11\uace0\ub294 \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc5d0 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ub179\uc544\ub4e4\uc5b4, \uc9c0\uc18d\uac00\ub2a5\ud558\uace0 \ub192\uc740 \uc218\uc775\uc131\uc744 \uac16\ucd98 \uc131\uc7a5 \uad6c\uc870\ub97c \ub9cc\ub4e4\uc5b4\ub0c5\ub2c8\ub2e4. \uad00\ub828\uc131\uc774 \ub192\uace0 \uc0c1\ud669\uc5d0 \uc798 \ub9de\ub294 \ub124\uc774\ud2f0\ube0c \uad11\uace0\ub294 \ub354 \uc774\uc0c1 \ubc29\ud574 \uc694\uc18c\uac00 \uc544\ub2c8\ub77c, \uc0ac\uc6a9\uc790\uc5d0\uac8c \ub3c4\uc6c0\uc774 \ub418\ub294 \uc815\ubcf4\uc640 \ucd94\ucc9c \ucf58\ud150\uce20\ub85c \ubc1b\uc544\ub4e4\uc5ec\uc9c0\uba70, \ud50c\ub7ab\ud3fc\uc758 \uc7a5\uae30\uc801\uc778 \uc218\uc775 \uc131\uc7a5\uc744 \uc774\ub044\ub294 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \uc804\ub7b5\uc774 \ub429\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \ud750\ub984\uc740 \ucc57\uc9c0\ud53c(ChatGPT)\uc5d0\uc11c\ub3c4 \ubd84\uba85\ud558\uac8c \ub098\ud0c0\ub0a9\ub2c8\ub2e4. \ud604\uc7ac <a href=\"https:\/\/www.webpronews.com\/chatgpts-800m-users-yield-just-5-premium-payers-amid-monetization-woes\/\" target=\"_blank\" rel=\"noopener\">\uc720\ub8cc \uad6c\ub3c5 \uc774\uc6a9\uc790\ub294 \uc804\uccb4\uc758 \uc57d 5%\uc5d0 \ubd88\uacfc<\/a>\ud558\uba70, \ub300\ubd80\ubd84\uc758 \uc0ac\uc6a9\uc790\ub294 \ubb34\ub8cc\ub85c \uc11c\ube44\uc2a4\ub97c \uc774\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7f0 \uad6c\uc870\uc5d0\uc11c \uad11\uace0\ub294 \uac00\uc7a5 \uc790\uc5f0\uc2a4\ub7fd\uace0 \ud6a8\uacfc\uc801\uc778 \uc131\uc7a5 \ub3d9\ub825\uc73c\ub85c \uc791\uc6a9\ud569\ub2c8\ub2e4. \ub514\uc9c0\ud138 \ud658\uacbd\uc5d0\uc11c \uad11\uace0\ub294 \uc774\ubbf8 \uac80\uc99d\ub41c \uc218\uc775\ud654 \ubaa8\ub378\uc774\uba70, \uc0dd\uc131\ud615 AI \uc2dc\ub300\uc5d0\ub294 \ud22c\uba85\uc131, \ub370\uc774\ud130 \ud488\uc9c8, \uadf8\ub9ac\uace0 \ub192\uc740 \uad00\ub828\uc131\uc744 \uac16\ucd98 \ud50c\ub7ab\ud3fc\uc774 \ub354 \ud070 \uc131\uacfc\ub97c \ub9cc\ub4e4\uc5b4\ub0bc \uac83\uc785\ub2c8\ub2e4.<\/p>\n<h2><strong>\uc5d0\uc774\uc804\ud2f1 \ucee4\uba38\uc2a4\uc758 \uc9c4\uc9dc \uacbd\uc7c1\ub825\uc740 \u2018\uace0\ud488\uc9c8 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\u2019\uc785\ub2c8\ub2e4.<\/strong><\/h2>\n<p>\ucd5c\uadfc \uc800\ub294 AI \uae30\ubc18 \uc0c1\ud488 \ud0d0\uc0c9\uc774 \uc544\uc9c1 \uac08 \uae38\uc774 \uba40\ub2e4\ub294 \uac78 \uc9c1\uc811 \uccb4\uac10\ud588\uc2b5\ub2c8\ub2e4. \ub274\uc695\uc5d0\uc11c \uc790\uc804\uac70\ub85c \ucd9c\ud1f4\uadfc\ud558\ub294 \uc5b4\ub290 \ub0a0 \uac11\uc790\uae30 LLM \ud50c\ub7ab\ud3fc\uc5d0 \u201c\ud391\ud06c\uc5d0 \uac15\ud558\uace0 \ub0b4\uad6c\uc131 \uc88b\uc740 \ub3c4\uc2ec\uc6a9 \uc790\uc804\uac70 \ud0c0\uc774\uc5b4\u201d\ub97c \uac80\uc0c9\ud588\uc2b5\ub2c8\ub2e4. \uae30\ub300\uc640 \ub2ec\ub9ac, \uacb0\uacfc\ub294 \uc369 \ub9cc\uc871\uc2a4\ub7fd\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4. \uae68\uc9c4 \ub9c1\ud06c, \uc774\ubbf8 \ub2e8\uc885\ub41c \uc81c\ud488, \ubd80\uc871\ud55c \uc0c1\ud488 \uc815\ubcf4\uac00 \ub4a4\uc11e\uc5ec \uc788\uc5c8\uace0, \uacb0\uad6d \uc9d1\uadfc\ucc98 \ub3d9\ub124 \uc790\uc804\uac70 \ub9e4\uc7a5\uc744 \uc9c1\uc811 \ucc3e\uc558\uc2b5\ub2c8\ub2e4. \uc0ac\ub78c\uc758 \ucd94\ucc9c\uacfc \uac80\uc99d\ub41c \uc815\ubcf4\uac00 \uc5ec\uc804\ud788 \ub354 \uc2e0\ub8b0\ud560 \uc218 \uc788\uc5c8\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc774 \uacbd\ud5d8\uc740 \uc624\ub298\ub0a0 AI \uc1fc\ud551 \ud658\uacbd\uc758 \ud604\uc2e4\uc744 \uc798 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. AI \uc5b4\uc2dc\uc2a4\ud134\ud2b8\ub294 \ub300\ud654\uc5d0\ub294 \ub2a5\uc219\ud558\uc9c0\ub9cc, \uc815\ud655\ud558\uace0 \uad6c\uc870\ud654\ub41c \uc2e4\uc2dc\uac04 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\uac00 \uc5c6\uc73c\uba74 \ucd94\ucc9c\uc758 \ud488\uc9c8\uc740 \uae09\uaca9\ud788 \ub5a8\uc5b4\uc9d1\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \ucd94\ucc9c\uc774 \ubd80\uc815\ud655\ud574\uc9c0\ub294 \uc21c\uac04, \ubb38\uc81c\ub294 \ub2e8\uc21c\ud788 \u2018\uad6c\ub9e4 \uc2e4\ud328\u2019\uc5d0\uc11c \ub05d\ub098\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790\uc758 \uc2e0\ub8b0\uac00 \ubb34\ub108\uc9d1\ub2c8\ub2e4. \uc2e4\uc81c\ub85c OpenAI\uc758 \ucd5c\uadfc \ubd84\uc11d\uc5d0 \ub530\ub974\uba74 <a href=\"https:\/\/openai.com\/index\/chatgpt-shopping-research\/\" target=\"_blank\" rel=\"noopener\">ChatGPT \uae30\ubc18 \uc1fc\ud551 \ub9ac\uc11c\uce58\uc758 \uc815\ud655\ub3c4\ub294 64% \uc218\uc900<\/a>\uc5d0 \uadf8\ucce4\uc2b5\ub2c8\ub2e4. \uc544\uc9c1 AI\uac00 \uad6c\ub9e4 \uc5ec\uc815 \uc804\ubc18\uc744 \uc548\uc815\uc801\uc73c\ub85c \ucc45\uc784\uc9c0\uae30 \uc5b4\ub835\ub2e4\ub294 \uc810\uc744 \ub2e8\uc801\uc73c\ub85c \ubcf4\uc5ec\uc8fc\ub294 \uc218\uce58\uc785\ub2c8\ub2e4.<\/p>\n<p>\ud604\uc7ac \uc5d0\uc774\uc804\ud2f1 \ucee4\uba38\uc2a4\ub294 \uad00\ub828\uc131 \ub192\uc740 \uc0c1\ud488 \ucd94\ucc9c\uc744 \uc548\uc815\uc801\uc73c\ub85c \uc81c\uacf5\ud558\uae30 \uc704\ud55c \uc778\ud504\ub77c\uc640 \uc5f0\uacb0\uc131\uc774 \ucda9\ubd84\ud788 \uac16\ucdb0\uc9c0\uc9c0 \uc54a\uc740 \ub2e8\uacc4\uc5d0 \uc788\uc2b5\ub2c8\ub2e4. \ub300\ubd80\ubd84\uc758 LLM \ud50c\ub7ab\ud3fc\uc740 \uc2e4\uc2dc\uac04 \uc7ac\uace0, \uc815\ud655\ud55c \uac00\uaca9, \uc0c1\uc138\ud55c \uc81c\ud488 \uc815\ubcf4, \uadf8\ub9ac\uace0 \ud1b5\ud569\ub41c \uacb0\uc81c \ubc0f \uc8fc\ubb38 \ucc98\ub9ac \uc2dc\uc2a4\ud15c\uc5d0 \ub300\ud55c \uc811\uadfc\uc131\uc774 \uc81c\ud55c\uc801\uc785\ub2c8\ub2e4. \uc774 \uad6c\uc870\uc5d0\uc11c\ub294 \uc544\ubb34\ub9ac \ub6f0\uc5b4\ub09c AI\ub77c \ud558\ub354\ub77c\ub3c4 \uc644\uc131\ub3c4 \ub192\uc740 \uc1fc\ud551 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uae30 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \uacb0\uad6d, \ub300\uaddc\ubaa8\u00b7\uace0\ud488\uc9c8\uc758 \uc815\ud615\ud654\ub41c \ucee4\uba38\uc2a4 \ub370\uc774\ud130\ub294 AI \uae30\ubc18 \uc1fc\ud551\uc758 \ud544\uc218 \uc870\uac74\uc774 \ub429\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \uc694\uc778\ub4e4\uc774 \uc624\ub298\ub0a0 LLM \ud50c\ub7ab\ud3fc\uc774 \uc804\ud658 \ub2e8\uacc4\uc5d0\uc11c \uc5b4\ub824\uc6c0\uc744 \uacaa\ub294 \uc774\uc720\uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4. \uad00\uc2ec\uc744 \uc720\ub3c4\ud558\ub294 \ub370\uc5d0\ub294 \uc131\uacf5\ud558\uc9c0\ub9cc, \uc2e4\uc2dc\uac04 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\uc640 \ub9ac\ud14c\uc77c\ub7ec\uc758 \ucd5c\uc801\ud654 \uc2dc\uc2a4\ud15c\uc774 \uacb0\ud569\ub418\uc9c0 \uc54a\ub294 \ud55c, \uad00\uc2ec\uc744 \uc2e4\uc81c \uad6c\ub9e4\ub85c \uc5f0\uacb0\ud558\ub294 \ub370\ub294 \ud55c\uacc4\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uac04\uadf9\uc774 \ud574\uc18c\ub418\uae30 \uc804\uae4c\uc9c0, LLM \ud50c\ub7ab\ud3fc\uc740 \uac15\ub825\ud55c \ubc1c\uacac \ucc44\ub110\uc774\uc790 \uc218\uc694 \ucc3d\ucd9c \ub3c4\uad6c\ub85c\uc11c\uc758 \uc5ed\ud560\uc740 \uc218\ud589\ud558\uaca0\uc9c0\ub9cc, \uc644\uc131\ud615 \ucee4\uba38\uc2a4 \ud50c\ub7ab\ud3fc\uc774 \ub418\uae30\uc5d0\ub294 \ud55c\uacc4\uac00 \uc788\uc744 \uc218\ubc16\uc5d0 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 \uc0ac\ub78c\ub4e4\uc774 \uc2e4\uc81c\ub85c \uc5b4\ub5bb\uac8c \uad6c\ub9e4\ud558\ub294\uc9c0\ub97c \uac00\uc7a5 \uae4a\uc774 \uc774\ud574\ud558\ub294 \ub370\uc774\ud130 \uae30\ubc18\uc744 \uac16\ucd94\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub9e4\uc77c 7\uc5b5 2\ucc9c\ub9cc \uba85\uc758 \ud65c\uc131 \uc0ac\uc6a9\uc790\uac00 \uc0dd\uc131\ud558\ub294 \ud589\ub3d9 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uace0, 45\uc5b5 \uac1c SKU\ub85c \uad6c\uc131\ub41c \ubc94\uc6a9 \uc0c1\ud488 \uce74\ud0c8\ub85c\uadf8\uc640 \uc0c1\ud638\uc791\uc6a9\ud558\uba70, \uc5f0\uac04 1\uc870 \ub2ec\ub7ec \uc774\uc0c1\uc758 \uc774\ucee4\uba38\uc2a4 \uac70\ub798\ub97c \uc9c0\uc6d0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ucc98\ub7fc \ubc29\ub300\ud55c \uaddc\ubaa8\uc758 \ub370\uc774\ud130\uc640 \uac70\ub798 \uacbd\ud5d8\uc740, \ub2e8\uc21c\ud788 \uc22b\uc790\uac00 \uc313\uc774\ub294 \uc218\uc900\uc744 \ub118\uc5b4 \uc2dc\uc7a5 \ud750\ub984\uc744 \uc77d\uace0 \ub2e4\uc74c \ud589\ub3d9\uc744 \uc608\uce21\ud560 \uc218 \uc788\ub294 \uc2e4\uc9c8\uc801\uc778 \uc778\uc0ac\uc774\ud2b8\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4.\u00a0 \ub610\ud55c \uae00\ub85c\ubc8c \ub9ac\ud14c\uc77c \ud658\uacbd \uc804\ubc18\uc5d0\uc11c \uc7ac\uace0, \uac00\uaca9, \uc0c1\ud488 \uc815\ubcf4\uac00 \uc815\ud655\ud558\uac8c \uc5f0\uacb0\ub418\ub3c4\ub85d \uad00\ub9ac\ud568\uc73c\ub85c\uc368, \uc18c\ube44\uc790\uc5d0\uac8c\ub294 \uc2e4\uc81c \uad6c\ub9e4 \uac00\ub2a5\ud55c \uc0c1\ud488\ub9cc\uc744 \ubcf4\uc5ec\uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc815\ubc00\ud55c \uc6b4\uc601\uc740 \uc0c1\ud488 \ud0d0\uc0c9 \uacfc\uc815\uc758 \ubd88\ud3b8\uc744 \uc904\uc774\uace0, \ucd94\ucc9c\uc758 \uc815\ud655\ub3c4\ub97c \ub192\uc774\uba70, \uacb0\uacfc\uc801\uc73c\ub85c \uc804\ud658\uc728\uacfc \uc7a5\uae30\uc801\uc778 \uc2e0\ub8b0\ub97c \ud568\uaed8 \ub04c\uc5b4\uc62c\ub9ac\ub294 \ud575\uc2ec \uc694\uc778\uc774 \ub429\ub2c8\ub2e4.<\/p>\n<h2><strong>\uc5d0\uc774\uc804\ud2f1 \ucee4\uba38\uc2a4\uc758 \ubbf8\ub798<\/strong><\/h2>\n<p>\uc5d0\uc774\uc804\ud2f1 \ucee4\uba38\uc2a4\uc758 \ub2e4\uc74c \ub2e8\uacc4\ub294 \uc5ec\ub7ec \ubcc0\ud654\uac00 \ub3d9\uc2dc\uc5d0 \ub9de\ubb3c\ub9ac\uba70 \ube60\ub974\uac8c \uc9c4\ud589\ub420 \uac83\uc785\ub2c8\ub2e4. \uc0c1\ud488\uc774 \ubc1c\uacac\ub418\ub294 \uc811\uc810\uc740 \ub354\uc6b1 \ubd84\uc0b0\ub418\uace0, AI \uae30\ubc18 \ub9ac\ud14c\uc77c \uacbd\ud5d8\uc740 \uc77c\uc0c1\uc801\uc778 \uc1fc\ud551 \ubc29\uc2dd\uc73c\ub85c \uc790\ub9ac \uc7a1\uc744 \uac83\uc785\ub2c8\ub2e4. \uc5ec\uae30\uc5d0 LLM \ud50c\ub7ab\ud3fc\uc758 \ud575\uc2ec \uc218\uc775 \ubaa8\ub378\ub85c \uc790\ub9ac \uc7a1\uc544\uac00\ub294 \uad11\uace0, \uadf8\ub9ac\uace0 \uc815\ud655\ud558\uace0 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uc1fc\ud551 \uacbd\ud5d8\uc744 \uac00\ub2a5\ud558\uac8c \ud558\ub294 \uace0\ud488\uc9c8 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\uc758 \uc911\uc694\uc131\uae4c\uc9c0 \ub354\ud574\uc9c0\uba70, \ucee4\uba38\uc2a4 \ud658\uacbd \uc804\ubc18\uc774 \uc7ac\ud3b8\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 \uc2dc\uc2a4\ud15c \uac04 \uc0c1\ud638\uc6b4\uc6a9\uc131\uc744 \uac00\ub2a5\ud558\uac8c \ud558\ub294 MCP(Model Context Protocol)\ub97c \uc77c\ucc0d\ubd80\ud130 \uad6c\ucd95\ud574, AI \uc5d0\uc774\uc804\ud2b8\ub4e4\uc774 \uc11c\ub85c \ud611\uc5c5\ud558\uace0 \ubcf4\ub2e4 \uc815\uad50\ud55c \uad6c\ub9e4 \uacbd\ud5d8\uc744 \ub9cc\ub4e4\uc5b4\ub0bc \uc218 \uc788\ub3c4\ub85d \uc900\ube44\ud574 \uc654\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubcc0\ud654\ub294 AI\uac00 \uc18c\ube44\uc790\uc758 \uc0c1\ud488 \ud0d0\uc0c9, \ube44\uad50, \uc120\ud0dd \uc804 \uacfc\uc815\uc5d0\uc11c \uc0ac\ub78c\uc758 \ud310\ub2e8\uc744 \ub3d5\ub294 \uc2e4\uc9c8\uc801\uc778 \ud30c\ud2b8\ub108\ub85c \uc790\ub9ac \uc7a1\uc544\uac00\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \ubc29\ud5a5\uc131 \uc544\ub798, \ud06c\ub9ac\ud14c\uc624\ub294 \ub9ac\ud14c\uc77c\ub7ec \uc18c\uc720 \uc5b4\uc2dc\uc2a4\ud134\ud2b8\uc640 AI \uae30\ubc18 \ub9ac\ud14c\uc77c \uc571 \ub0b4 \uc2a4\ud3f0\uc11c\ub4dc \uc0c1\ud488 \uad11\uace0\ubd80\ud130, AI \uc1fc\ud551 \uc778\ud504\ub77c\uc640 \ucee4\uba38\uc2a4 \ub370\uc774\ud130 \ud53c\ub4dc\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0, \uc0dd\ud0dc\uacc4 \uc804\ubc18\uc5d0\uc11c \uc81c\ud488 \ubc1c\uacac \uacbd\ud5d8\uc744 \uac15\ud654\ud558\ub294 \ud655\uc7a5 \uac00\ub2a5\ud55c \uba54\ucee4\ub2c8\uc998\uc744 \ub85c\ub4dc\ub9f5\uc758 \ud575\uc2ec \uc6b0\uc120\uc21c\uc704\ub85c \ub450\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uac80\uc99d\ub41c \ud06c\ub85c\uc2a4 \ucc44\ub110 \uc5ed\ub7c9\uc744 \ubc14\ud0d5\uc73c\ub85c, \ud06c\ub9ac\ud14c\uc624\ub294 \uace0\uac1d\uc774 \uc5d0\uc774\uc804\ud2f1 AI\uac00 \ub9cc\ub4e4\uc5b4\ub0b4\ub294 \uc0c8\ub85c\uc6b4 \uc131\uc7a5 \uae30\ud68c\ub97c \uc2e4\uc9c8\uc801\uc778 \uc131\uacfc\ub85c \uc5f0\uacb0\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc815\ud655\ud558\uace0 \uc2e0\ub8b0\ud560 \uc218 \uc788\uc73c\uba70, \uc720\uc5f0\ud558\uac8c \uc5f0\uacb0\ub41c \uc81c\ud488 \ubc1c\uacac \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \uae30\uc5c5\uc774 \uc5d0\uc774\uc804\ud2f1 \ucee4\uba38\uc2a4\uc758 \ubbf8\ub798\ub97c \uc774\ub04c\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uadf8\uac83\uc774 \ubc14\ub85c \ud06c\ub9ac\ud14c\uc624\uac00 \uad6c\ucd95\ud558\uace0 \uc788\ub294 \uae30\ubc18\uc774\uc790, \uc55e\uc73c\ub85c 10\ub144\uac04 \ucee4\uba38\uc2a4\ub97c \ub4b7\ubc1b\uce68\ud560 \uc778\ud154\ub9ac\uc804\uc2a4\uc758 \ubc29\ud5a5\uc785\ub2c8\ub2e4.<\/p>\n<p><em>*\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \uad6c\ub9e4\uc790 \uc124\ubb38 \uc870\uc0ac, 2025\ub144 9\uc6d4. \ubbf8\uad6d, \uc601\uad6d, \ub3c5\uc77c, \ud504\ub791\uc2a4, \uc77c\ubcf8, \ub300\ud55c\ubbfc\uad6d, \ud638\uc8fc, \uc2f1\uac00\ud3ec\ub974 \ubc0f \uc778\ub3c4\uc758 18\uc138 \uc774\uc0c1 10,170\uba85\uc758 \uc751\ub2f5\uc790.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc5d0\uc774\uc804\ud2f1 AI\ub294 \ub2f7\ucef4(dot-com) \uc2dc\ub300 \uc774\ud6c4 \ub514\uc9c0\ud138 \uacbd\uc81c\uc5d0 \uac00\uc7a5 \uadfc\ubcf8\uc801\uc778 \ubcc0\ud654\ub97c \uac00\uc838\uc628 \ud601\uc2e0 \uc911 \ud558\ub098\uc785\ub2c8\ub2e4. \uc77c\ubd80\uc5d0\uc11c\ub294 \uc644\uc804 \uc790\uc728\uc801\uc778 AI\uc758 \uc2dc\ub300\uac00 \uba38\uc9c0\uc54a\uc558\ub2e4\uace0 \uc608\uce21\ud558\uc9c0\ub9cc, \uc2e4\uc81c\ub85c \ub354 \ud070 \uae30\ud68c\ub294 \ubc14\ub85c \uc9c0\uae08 \ud615\uc131\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud604\uc7ac \uc9c4\ud589 \uc911\uc778 \uc5d0\uc774\uc804\ud2f1\uc73c\ub85c\uc758 \uc804\ud658\uc740 \ub2e8\uc21c\ud788 \uc18c\ube44\uc790\uc758 \uad6c\ub9e4 \ubc29\uc2dd\uc744 \ub300\uccb4\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \uc18c\ube44\uc790\uc640 \ub9ac\ud14c\uc77c\ub7ec, \ube0c\ub79c\ub4dc \ubaa8\ub450\uc5d0\uac8c \uc0c8\ub85c\uc6b4 \uac00\uce58\ub97c \ucc3d\ucd9c\ud558\uba70 \uacbd\ud5d8\uc744 \ubc1c\uc804\uc2dc\ud0a4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc800\ub294 \uba3c \ubbf8\ub798\uc758 \uc644\uc804 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