{"id":22506,"date":"2025-11-06T12:44:18","date_gmt":"2025-11-06T17:44:18","guid":{"rendered":"https:\/\/www.criteo.com\/?p=415952"},"modified":"2026-03-12T07:18:16","modified_gmt":"2026-03-12T11:18:16","slug":"the-rise-of-the-algorithmic-traveler","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/the-rise-of-the-algorithmic-traveler\/","title":{"rendered":"The rise of the algorithmic traveler"},"content":{"rendered":"<p>\uc18c\ube44\uc790\ub4e4\uc740 \uc774\uc81c \uc5ec\ud589\uc744 \uc989\ud765\uc801\uc73c\ub85c \uacb0\uc815\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc5ec\ud589 \ubc29\uc2dd\uc774 \ube60\ub974\uac8c \ub2ec\ub77c\uc9c0\uba74\uc11c, \uc18c\ube44\uc790\ub4e4\uc740 2026\ub144\uc744 \uc5bc\ub9c8 \ub0a8\uc9c0 \uc54a\uc740 \uaca8\uc6b8 \uc5ec\ud589\uc744 \ub354 \uacc4\ud68d\uc801\uc774\uace0 \uc2a4\ub9c8\ud2b8\ud55c \ubc29\uc2dd\uc73c\ub85c \uc900\ube44\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. <strong>AI\ub97c \ud65c\uc6a9\ud574 \uc5ec\ud589\uc744 \ubbf8\ub9ac \uc124\uacc4\ud558\uace0, \uc2e0\uc911\ud558\uac8c \uc608\uc57d\ud558\uba70, \ubd88\ud655\uc2e4\ud55c \uacbd\uc81c \ud658\uacbd \uc18d\uc5d0\uc11c \u2018\uc5ec\ud589\uc758 \uac00\uce58\u2019\uc5d0 \ub300\ud55c \uae30\uc900<\/strong>\ub3c4 <strong>\uc0c8\ub86d\uac8c<\/strong> \uc138\uc6b0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\ud06c\ub9ac\ud14c\uc624\uc758 <a href=\"https:\/\/go.criteo.com\/kr\/travel-consumer-insights\/\"><em>2025 \ud558\ubc18\uae30 \uae00\ub85c\ubc8c \uc5ec\ud589 \ud2b8\ub80c\ub4dc<\/em><\/a> \ub9ac\ud3ec\ud2b8<\/strong>\uc5d0 \ub530\ub974\uba74, \uc774\ub7ec\ud55c \ubcc0\ud654 \uc18d\uc5d0\uc11c <strong>\u2018\uc54c\uace0\ub9ac\uc998 \uc5ec\ud589\uac1d(algorithmic traveler)\u2019 \uc774\ub77c\ub294 \uc0c8\ub85c\uc6b4 \uc720\ud615\uc758 \uc5ec\ud589\uc790<\/strong>\uac00 \ub4f1\uc7a5\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub4e4\uc740 AI \uae30\uc220\uc744 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ud30c\ud2b8\ub108(co-pilot) \ub85c \ubc1b\uc544\ub4e4\uc774\uace0, \ub514\uc9c0\ud138 \ud234\uc744 \ud65c\uc6a9\ud574 \ubaa8\ub4e0 \uc120\ud0dd\uc744 \ub354\uc6b1 \uac1c\uc778\ud654\ud558\uace0 \ud6a8\uc728\uc801\uc774\uba70 \ub9cc\uc871\uc2a4\ub7ec\uc6b4 \uacbd\ud5d8\uc73c\ub85c \ub9cc\ub4e4\uc5b4 \uac11\ub2c8\ub2e4.<\/p>\n<p>\uc774\ubc88 \ud06c\ub9ac\ud14c\uc624 \ube14\ub85c\uadf8 \uae00\uc5d0\uc11c\ub294 <strong>2025\ub144 \ud558\ubc18\uae30 \uae00\ub85c\ubc8c \uc5ec\ud589 \ud2b8\ub80c\ub4dc\ub97c \ub2e4\uc12f \uac00\uc9c0 \ud575\uc2ec \uc778\uc0ac\uc774\ud2b8<\/strong>\ub97c \uc0b4\ud3b4\ubcf4\uace0, <strong>\ube0c\ub79c\ub4dc\uac00 \ud06c\ub9ac\ud14c\uc624\uc758 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574 \uad6c\ub9e4 \uc758\ub3c4\uac00 \ub192\uc740 \uc5ec\ud589\uc790\ub4e4\uacfc \ud6a8\uacfc\uc801\uc73c\ub85c \uc5f0\uacb0\ud558\uace0, \ud589\ub3d9\uc744 \uc608\uce21\ud558\uba70, \uad00\uc2ec\uc744 \uc2e4\uc81c \uc804\ud658\uc73c\ub85c \uc774\uc5b4\uac00\ub294 \ubc29\ubc95<\/strong>\uc744 \ud655\uc778\ud574 \ubcf4\uc138\uc694.<\/p>\n<h2><strong>\uc5f0\ub9d0\uc774 \uc9c0\ub098\uba74 \uc18c\ube44\uc790\ub294 \uc5ec\ud589\uc744 \uacc4\ud68d\ud569\ub2c8\ub2e4<\/strong><\/h2>\n<p>\uc120\ubb3c\uc5d0 \uc18c\ube44\ud558\ub358 \uc5f0\ub9d0\uc774 \uc9c0\ub098\uba74 <strong>\uc18c\ube44\uc790\ub294 \uc5ec\ud589\uc744 \uacc4\ud68d\ud558\uba70 \uc9c0\ucd9c \uacc4\ud68d\uc744 \uc138\uc6c1\ub2c8\ub2e4<\/strong>.<\/p>\n<p>2025\ub144 1\uc6d4\ubd80\ud130 \ucd08\ubd04\uae4c\uc9c0, \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc5ec\ud589 \uc608\uc57d\uc774 \ub9ac\ud14c\uc77c \ub9e4\ucd9c\ubcf4\ub2e4 \ub354 \ube60\ub974\uac8c \uc99d\uac00\ud558\uba70 \uc5f0\ub9d0 \uc774\ud6c4\uc5d0\ub3c4 \uc5ec\ud589 \uc218\uc694\uac00 \uafb8\uc900\ud788 \uc774\uc5b4\uc84c\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \uc720\ub7fd\u00b7\uc911\ub3d9\u00b7\uc544\ud504\ub9ac\uce74(EMEA) \uc9c0\uc5ed\uc740 17\ud3ec\uc778\ud2b8, \uc544\uc2dc\uc544\ud0dc\ud3c9\uc591(APAC) \uc9c0\uc5ed\uc740 14\ud3ec\uc778\ud2b8, \ubbf8\uc8fc \uc9c0\uc5ed\uc740 27\ud3ec\uc778\ud2b8 \uc0c1\uc2b9\ud558\uba70, \uc5ec\ud589\uc5d0 \ub300\ud55c \uad00\uc2ec\uc774 \ube60\ub974\uac8c \ud68c\ubcf5\ub418\ub294 \ubaa8\uc2b5\uc744 \ubcf4\uc600\uc2b5\ub2c8\ub2e4.\u00a0 <strong>\ud55c\uad6d \uc2dc\uc7a5\uc758 \ud750\ub984<\/strong>\uc740 \ub354\uc6b1 \ub69c\ub837\ud569\ub2c8\ub2e4. <strong>\uc5ec\ud589 \uc218\uc694\ub294 \uc5f0\ub9d0\uc774 \uc544\ub2cc 2\uc6d4\uc5d0 \uc815\uc810\uc744 \ucc0d\uc73c\uba70, 2\uc6d4 \uc911\uc21c\uc5d0\ub294 \uc5ec\ud589 \uad00\uc2ec\ub3c4\uac00 \ub9ac\ud14c\uc77c \ud310\ub9e4\ub97c \ucd5c\ub300 26\ud3ec\uc778\ud2b8\uae4c\uc9c0 \uc55e\uc11c<\/strong>\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc774\ub294 <strong>\uc124 \uc5f0\ud734\uac00 \uc788\ub294 \uc5f0\ucd08\uac00 \ud55c\uad6d \uc18c\ube44\uc790\uc5d0\uac8c \ubcf8\uaca9\uc801\uc778 \uc5ec\ud589 \uc2dc\uc98c<\/strong>\uc784\uc744 \uc2dc\uc0ac\ud569\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-22539\" src=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/01\/\ud06c\ub9ac\ud14c\uc624_\uae00\ub85c\ubc8c-\ud558\ubc18\uae30-\uc5ec\ud589-\ud2b8\ub80c\ub4dc-\ub9ac\ud3ec\ud2b8.png\" alt=\"\" width=\"1012\" height=\"786\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/01\/\ud06c\ub9ac\ud14c\uc624_\uae00\ub85c\ubc8c-\ud558\ubc18\uae30-\uc5ec\ud589-\ud2b8\ub80c\ub4dc-\ub9ac\ud3ec\ud2b8.png 1012w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/01\/\ud06c\ub9ac\ud14c\uc624_\uae00\ub85c\ubc8c-\ud558\ubc18\uae30-\uc5ec\ud589-\ud2b8\ub80c\ub4dc-\ub9ac\ud3ec\ud2b8-300x233.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/01\/\ud06c\ub9ac\ud14c\uc624_\uae00\ub85c\ubc8c-\ud558\ubc18\uae30-\uc5ec\ud589-\ud2b8\ub80c\ub4dc-\ub9ac\ud3ec\ud2b8-768x596.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/01\/\ud06c\ub9ac\ud14c\uc624_\uae00\ub85c\ubc8c-\ud558\ubc18\uae30-\uc5ec\ud589-\ud2b8\ub80c\ub4dc-\ub9ac\ud3ec\ud2b8-630x489.png 630w\" sizes=\"auto, (max-width: 1012px) 100vw, 1012px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\ubb3c\uac00\ub294 \uc62c\ub77c\ub3c4 \uc5ec\ud589\uc740 \ud544\uc218\uc785\ub2c8\ub2e4<\/strong><\/h2>\n<p>\uc624\ub298\ub0a0\uc758 \uc5ec\ud589\uc790\ub4e4\uc740 \uac00\uaca9\uacfc \ud6a8\uc728\uc744 \uaf3c\uaf3c\ud788 \ub530\uc9c0\ub294 \u2018<strong>\uc2a4\ub9c8\ud2b8\ud55c \uc18c\ube44\uc790\u2019 \ub85c \ubcc0\ud654<\/strong>\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. <strong>\ud55c\uad6d \uc18c\ube44\uc790\uc758 45%\ub294 \ube44\uc218\uae30 \uc5ec\ud589\uc744 \ud1b5\ud574 \ube44\uc6a9\uc744 \uc808\uac10<\/strong>\ud558\uace0, <strong>37%\ub294 \ud569\ub9ac\uc801\uc778 \uac00\uaca9\ub300\uc758 \uc5ec\ud589\uc9c0<\/strong>\ub97c \uc120\ud0dd\ud558\uba70, \ubcf4\ub2e4 <strong>\uc804\ub7b5\uc801\uc73c\ub85c \uc5ec\ud589\uc744 \uacc4\ud68d<\/strong>\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\ubb3c\uac00 \uc0c1\uc2b9\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0, 52%\ub294 \uc5ec\ud589\uc744 \uc5ec\uc804\ud788 \ud544\uc218\uc801\uc778 \uc18c\ube44\ub85c \uc778\uc2dd<\/strong>\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub2e8\uc21c\ud55c \uc9c0\ucd9c\uc744 \ub118\uc5b4, <strong>\uacbd\ud5d8\uc5d0 \ub300\ud55c \ud22c\uc790\ub85c\uc11c \uc5ec\ud589\uc758 \uac00\uce58\uac00 \ub354\uc6b1 \ucee4\uc9c0\uace0 \uc788\uc74c<\/strong>\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n<figure id=\"attachment_22511\" aria-describedby=\"caption-attachment-22511\" style=\"width: 2048px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-22511 size-full\" style=\"font-size: 1rem;\" src=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/01\/Blog-Winter-travel-KO-2-scaled.png\" alt=\"\" width=\"2048\" height=\"711\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/01\/Blog-Winter-travel-KO-2-scaled.png 2048w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/01\/Blog-Winter-travel-KO-2-300x104.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/01\/Blog-Winter-travel-KO-2-1024x356.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/01\/Blog-Winter-travel-KO-2-768x267.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/01\/Blog-Winter-travel-KO-2-1536x533.png 1536w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/01\/Blog-Winter-travel-KO-2-630x219.png 630w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><figcaption id=\"caption-attachment-22511\" class=\"wp-caption-text\">\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \uc124\ubb38 \uc870\uc0ac\u2014 \uc18c\ube44\uc790 \uc5ec\ud589 \uc120\ud638\ub3c4, 2025\ub144 9\uc6d4, \uc804 \uc138\uacc4, N=10,170<\/figcaption><\/figure>\n<p>\uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \uc870\uae30 \uc608\uc57d, \ube44\uc218\uae30 \uc5ec\ud589, \uc720\uc5f0\ud55c \ud61c\ud0dd \uc120\ud638\ub77c\ub294 \uad6c\uccb4\uc801\uc778 \ud589\ub3d9\uc73c\ub85c \uc774\uc5b4\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub294 \uc2e4\uc2dc\uac04 \uac00\uaca9 \uc804\ub7b5, AI \uae30\ubc18 \ucd94\ucc9c, \uadf8\ub9ac\uace0 \uc9c0\uc18d\uc801\uc778 \uace0\uac1d \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \ud1b5\ud574 \uc774\ub7ec\ud55c \uc5ec\ud589 \uc18c\ube44 \ud2b8\ub80c\ub4dc\uc5d0 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ub9de\ucdb0\uac08 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud22c\uba85\ud55c \uac00\uaca9 \uc815\ucc45\uacfc \uc720\uc5f0\ud55c \uc608\uc57d \uc635\uc158, \uc5ec\uae30\uc5d0 \ud504\ub9ac\ubbf8\uc5c4 \uac10\uc131\uc758 \ud328\ud0a4\uc9c0 \uc0c1\ud488\uc744 \uacb0\ud569\ud574, \ube0c\ub79c\ub4dc\ub97c \ub354 \uc2a4\ub9c8\ud2b8\ud55c \uc5ec\ud589\uc744 \ub3d5\ub294 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ud30c\ud2b8\ub108\ub85c \ud3ec\uc9c0\uc154\ub2dd\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n<h2><strong>Al, \uc774\uc81c \uc0c8\ub85c\uc6b4 \uc5ec\ud589 \uc778\ud50c\ub8e8\uc5b8\uc11c\uc785\ub2c8\ub2e4<\/strong><\/h2>\n<p>\uc774\uc81c \uc54c\uace0\ub9ac\uc998\uc740 \uc5ec\ud589\uc790\uc5d0\uac8c \uc0c8\ub85c\uc6b4 \uc778\ud50c\ub8e8\uc5b8\uc11c\ub85c \uc790\ub9ac \uc7a1\uc73c\uba70, <strong>\uc608\uc57d \uc774\uc804 \ub2e8\uacc4\ubd80\ud130 \uc5ec\ud589\uc758 \ubc29\ud5a5\uc744 \uacb0\uc815\ud558\ub294 \uc5ed\ud560<\/strong>\uc744 \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc2e4<strong>\uc81c\ub85c \uc5ec\ud589\uac1d 10\uba85 \uc911 4\uba85 \uc774\uc0c1\uc774 AI\ub97c \ud65c\uc6a9\ud574 \uc5ec\ud589\uc744 \uacc4\ud68d<\/strong>\ud558\uace0 \uc788\uc73c\uba70, \uae00\ub85c\ubc8c \uae30\uc900\uc73c\ub85c 42%\ub294 \uc5ec\ud589\uc9c0 \uc544\uc774\ub514\uc5b4\ub97c, 41%\ub294 \uc219\uc18c \ucd94\ucc9c\uc744 AI\ub85c\ubd80\ud130 \ubc1b\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>AI \ud65c\uc6a9\uc740 \ube60\ub974\uac8c \ud655\uc0b0\ub418\uba70, \uc774\uc81c\ub294 \uc5ec\ud589\uc744 \uc900\ube44\ud558\ub294 \uc804 \uacfc\uc815\uc5d0 \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc790\ub9ac \uc7a1\uc558\uc2b5\ub2c8\ub2e4. <strong>\ud55c\uad6d \uc18c\ube44\uc790 \uc5ed\uc2dc \ub9db\uc9d1 \ud0d0\ubc29(48%), \uc5ec\ud589 \uc77c\uc815 \uc218\ub9bd(46%), \uc561\ud2f0\ube44\ud2f0 \ud0d0\uc0c9(44%) \ub4f1 \ub2e4\uc591\ud55c \ub2e8\uacc4\uc5d0\uc11c AI\ub97c \ud65c\uc6a9\ud574 \ub354 \ud6a8\uc728\uc801\uc778 \uc120\ud0dd<\/strong>\uc744 \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u00a0 \uc774 \uac19\uc740 \ubcc0\ud654\ub294 \uae00\ub85c\ubc8c \uc2dc\uc7a5\uc5d0\uc11c\ub3c4 \ub69c\ub837\ud558\uac8c \ub098\ud0c0\ub0a9\ub2c8\ub2e4. \ubbf8\uad6d\uc5d0\uc11c\ub294 AI \uae30\ubc18 \uc5ec\ud589 \uacc4\ud68d\uc774 \uc804\ub144 \ub300\ube44 6\ud3ec\uc778\ud2b8, \ud56d\uacf5\uae30 \uad00\ub828 \ud65c\uc6a9\uc740 8\ud3ec\uc778\ud2b8 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \uc601\uad6d\uc740 \ub354\uc6b1 \ube60\ub978 \uc131\uc7a5\uc138\ub97c \ubcf4\uc774\uba70, \uc5ec\ud589 \uc911 \ud65c\ub3d9 \ud0d0\uc0c9(6\ud3ec\uc778\ud2b8), \ub9db\uc9d1 \ubc1c\uacac(10\ud3ec\uc778\ud2b8), \uc804\uccb4 \uc5ec\ud589 \uacc4\ud68d(7\ud3ec\uc778\ud2b8), \ud56d\uacf5 \uc5ec\ud589(13\ud3ec\uc778\ud2b8) \uc804\ubc18\uc5d0\uc11c \ud070 \ud3ed\uc758 \uc0c1\uc2b9\uc744 \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc544\uc2dc\uc544\ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc5d0\uc11c\ub3c4 \uc720\uc0ac\ud55c \ud750\ub984\uc774 \uc774\uc5b4\uc9d1\ub2c8\ub2e4. \uc77c\ubcf8\uc5d0\uc11c\ub294 AI\ub97c \ud65c\uc6a9\ud55c \ub9db\uc9d1 \ud0d0\uc0c9\uc774 7\ud3ec\uc778\ud2b8 \uc99d\uac00\ud55c \ubc18\uba74, \ud55c\uad6d\uc740 \uc5ec\ud589 \ud65c\ub3d9(6\ud3ec\uc778\ud2b8), \ud56d\uacf5 \uc5ec\ud589(5\ud3ec\uc778\ud2b8), \ub9db\uc9d1 \ubc1c\uacac(4\ud3ec\uc778\ud2b8) \ub4f1 \uc8fc\uc694 \uc601\uc5ed \uc804\ubc18\uc5d0\uc11c \uace0\ub974\uac8c \uc131\uc7a5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-22520\" src=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/01\/\ud06c\ub9ac\ud14c\uc624_2025-\uae00\ub85c\ubc8c-\uc5ec\ud589-\ub9ac\ud3ec\ud2b82.png\" alt=\"\" width=\"1988\" height=\"780\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/01\/\ud06c\ub9ac\ud14c\uc624_2025-\uae00\ub85c\ubc8c-\uc5ec\ud589-\ub9ac\ud3ec\ud2b82.png 1988w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/01\/\ud06c\ub9ac\ud14c\uc624_2025-\uae00\ub85c\ubc8c-\uc5ec\ud589-\ub9ac\ud3ec\ud2b82-300x118.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/01\/\ud06c\ub9ac\ud14c\uc624_2025-\uae00\ub85c\ubc8c-\uc5ec\ud589-\ub9ac\ud3ec\ud2b82-1024x402.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/01\/\ud06c\ub9ac\ud14c\uc624_2025-\uae00\ub85c\ubc8c-\uc5ec\ud589-\ub9ac\ud3ec\ud2b82-768x301.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/01\/\ud06c\ub9ac\ud14c\uc624_2025-\uae00\ub85c\ubc8c-\uc5ec\ud589-\ub9ac\ud3ec\ud2b82-1536x603.png 1536w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/01\/\ud06c\ub9ac\ud14c\uc624_2025-\uae00\ub85c\ubc8c-\uc5ec\ud589-\ub9ac\ud3ec\ud2b82-630x247.png 630w\" sizes=\"auto, (max-width: 1988px) 100vw, 1988px\" \/><\/p>\n<p>\uc774\ucc98\ub7fc <strong>AI \uae30\ubc18 \u2018\ubc1c\uacac \ub2e8\uacc4\u2019\uac00 \ud575\uc2ec \uc811\uc810\uc73c\ub85c \ubd80\uc0c1<\/strong>\ud558\uba74\uc11c, <strong>\ube0c\ub79c\ub4dc\uac00 \uc5ec\ud589\uc790\ub4e4\uc758 \uc120\ud0dd\uc9c0\uc5d0 \ud3ec\ud568\ub418\uae30 \uc704\ud574\uc11c\ub294 \uc0ac\ub78c\ubfd0 \uc544\ub2c8\ub77c \uc54c\uace0\ub9ac\uc998\uae4c\uc9c0 \uace0\ub824\ud55c \uc804\ub7b5\uc774 \ud544\uc694<\/strong>\ud569\ub2c8\ub2e4. <strong>\uba85\ud655\ud55c \uba54\ud0c0\ub370\uc774\ud130\uc640 \uc704\uce58 \uc815\ubcf4, \uc0c1\ud669\ubcc4 \ud14c\ub9c8 \ub4f1 \uad6c\uc870\ud654\ub41c \uad11\uace0 \uc18c\uc7ac \ub370\uc774\ud130\ub97c \ud65c\uc6a9<\/strong>\ud558\uba74 AI \ucd94\ucc9c \ud658\uacbd\uc5d0\uc11c\uc758 \ub178\ucd9c \uac00\ub2a5\uc131\uc744 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5ec\uae30\uc5d0 AI \uae30\ubc18 \uac1c\uc778\ud654\uc640 \uc790\ub3d9 \ucd5c\uc801\ud654 \uad11\uace0 \uc18c\uc7ac\ub97c \uacb0\ud569\ud558\uba74, \uc18c\ube44\uc790\uc758 \ub9e5\ub77d\uc5d0 \ub9de\ucdb0 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc81c\uc548\uc744 \uc870\uc815\ud558\uba70 \ub354\uc6b1 \uc815\uad50\ud55c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2><strong>\uc5ec\ud589\uc740 \uc774\uc81c &#8216;\uc0c9\ub2e4\ub978 \uacbd\ud5d8\uc5d0 \ud22c\uc790&#8217;\ud558\ub294 \uc18c\ube44\uc785\ub2c8\ub2e4<\/strong><\/h2>\n<p>\uc62c\uaca8\uc6b8, \ud504\ub9ac\ubbf8\uc5c4 \uc5ec\ud589\uac1d\ub4e4\uc758 \uc120\ud0dd \uae30\uc900\uc740 \ubd84\uba85\ud574\uc84c\uc2b5\ub2c8\ub2e4. \ub2e8\uc21c\ud788 \ube44\uc2fc \uc5ec\ud589\uc774 \uc544\ub2c8\ub77c, <strong>\ub098\ub9cc\uc758 \ucde8\ud5a5\uacfc \ubaa9\uc801\uc5d0 \ub9de\ub294 \u2018\uc758\ubbf8 \uc788\ub294 \uacbd\ud5d8\u2019 \uc5d0 \ud22c\uc790\ud558\ub294 \ubc29\ud5a5\uc73c\ub85c \uc774\ub3d9<\/strong>\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc2e4\uc81c\ub85c \ud56d\uacf5\uad8c \uac00\uaca9\uc774 <strong>\ud3c9\uade0 12% \ub354 \ub192\uc74c\uc5d0\ub3c4, \uc5ec\ud589\uc790\ub4e4\uc740 12\uc6d4\uc5d0 \ub530\ub73b\ud55c \uc5ec\ud589\uc9c0\ub97c \uc120\ud0dd\ud560 \ud655\ub960\uc774 23% \ub354 \ub192\uc2b5\ub2c8\ub2e4<\/strong>. <strong>\ucd94\uc704\ub97c \ud53c\ud574 \uc628\uae30\ub97c \ucc3e\uc544 \ub5a0\ub098\ub294 \u2018\uc774\uc5f4\uce58\ud55c \uc5ec\ud589\uc790\u2019<\/strong> \ub294 \uaca8\uc6b8 \ud48d\uacbd\uc744 \uc990\uae30\ub294 \u2018\uc124\uad6d \uc5ec\ud589\uc790\u2019 \ubcf4\ub2e4 <strong>3\ubc30 \ub354 \uba3c \uacf3\uae4c\uc9c0 \uc774\ub3d9\ud558\uace0, 2\ubc30 \ub9ce\uc740 \ube44\uc6a9\uc744 \uc9c0\ucd9c<\/strong>\ud569\ub2c8\ub2e4. \ub610 <strong>\uc798 \uc54c\ub824\uc9c0\uc9c0 \uc54a\uc740 \uc5ec\ud589\uc9c0\ub97c \ucc3e\ub294 \u2018\ud2c8\uc0c8 \uc5ec\ud589\uac1d\u2019 \uc5ed\uc2dc \uc77c\ubc18 \uad00\uad11\uac1d\ubcf4\ub2e4 3\ubc30 \uc774\uc0c1 \ub9ce\uc740 \ube44\uc6a9\uc744 \uc4f0\uba70<\/strong>, \uc0c9\ub2e4\ub978 \uacbd\ud5d8\uc5d0 \uc544\ub08c\uc5c6\uc774 \ud22c\uc790\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub4e4\uc758 \uc18c\ube44\ub294 \uc5ec\ud589\uc5d0\ub9cc \uba38\ubb3c\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc774\uc5f4\uce58\ud55c \uc5ec\ud589\uc790\ub4e4\uc740 \uc124\uad6d \uc5ec\ud589\uc790\uc5d0 \ube44\ud574 \uac00\ubc29\uc744 \uad6c\ub9e4\ud560 \uac00\ub2a5\uc131\uc774 72% \ub354 \ub192\uc544, \uc5ec\ud589\uc744 \uc790\uae30 \ud45c\ud604\uc774\uc790 \uc2a4\uc2a4\ub85c\ub97c \uc704\ud55c \ubcf4\uc0c1\uc73c\ub85c \ubc1b\uc544\ub4e4\uc774\ub294 \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc5ec\ud589\uacfc \ub9ac\ud14c\uc77c \uc18c\ube44\uac00 \ud558\ub098\uc758 \ud750\ub984\uc73c\ub85c \uc774\uc5b4\uc9c0\uace0 \uc788\ub2e4\ub294 \uac83\uc744 \uc2dc\uc0ac\ud569\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-22521\" src=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/01\/\ud06c\ub9ac\ud14c\uc624_2025-\uae00\ub85c\ubc8c-\uc5ec\ud589-\ub9ac\ud3ec\ud2b83.png\" alt=\"\" width=\"1970\" height=\"1052\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/01\/\ud06c\ub9ac\ud14c\uc624_2025-\uae00\ub85c\ubc8c-\uc5ec\ud589-\ub9ac\ud3ec\ud2b83.png 1970w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/01\/\ud06c\ub9ac\ud14c\uc624_2025-\uae00\ub85c\ubc8c-\uc5ec\ud589-\ub9ac\ud3ec\ud2b83-300x160.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/01\/\ud06c\ub9ac\ud14c\uc624_2025-\uae00\ub85c\ubc8c-\uc5ec\ud589-\ub9ac\ud3ec\ud2b83-1024x547.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/01\/\ud06c\ub9ac\ud14c\uc624_2025-\uae00\ub85c\ubc8c-\uc5ec\ud589-\ub9ac\ud3ec\ud2b83-768x410.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/01\/\ud06c\ub9ac\ud14c\uc624_2025-\uae00\ub85c\ubc8c-\uc5ec\ud589-\ub9ac\ud3ec\ud2b83-1536x820.png 1536w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/01\/\ud06c\ub9ac\ud14c\uc624_2025-\uae00\ub85c\ubc8c-\uc5ec\ud589-\ub9ac\ud3ec\ud2b83-630x336.png 630w\" sizes=\"auto, (max-width: 1970px) 100vw, 1970px\" \/><\/p>\n<p>\uc54c\uace0\ub9ac\uc998 \uc5ec\ud589\uac1d\uc740 \uc5ec\ud589\uacfc \uc77c\uc0c1\uc744 \ubd84\ub9ac\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. <strong>\uc5ec\ud589, \uc1fc\ud551, \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c\uc744 \ud558\ub098\uc758 \uc5f0\uacb0\ub41c \uacbd\ud5d8\uc73c\ub85c \uc778\uc2dd\ud558\uba70, \uc790\uc2e0\uc758 \ucde8\ud5a5\uc774 \ubc18\uc601\ub41c \uc21c\uac04\uc5d0 \ub354 \ud070 \uac00\uce58<\/strong>\ub97c \ub461\ub2c8\ub2e4. \uc774\ub294 <strong>\ube0c\ub79c\ub4dc\uac00 \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uc744 \ud1b5\ud574 \uac10\uc815\uc801\uc73c\ub85c \uacf5\uac10\ub300\ub97c \ud615\uc131\ud560 \uc218 \uc788\ub294 \uae30\ud68c<\/strong>\uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4. <strong>\ud06c\ub9ac\ud14c\uc624\uc758 \uc624\ub514\uc5b8\uc2a4<\/strong>\ub97c \ud65c\uc6a9\ud558\uba74, \uc9c0\ucd9c \uaddc\ubaa8\uac00 \ud070 \uc774\uc5f4\uce58\ud55c \uc5ec\ud589\uc790\uc640 \ud2c8\uc0c8 \uc5ec\ud589\uc790\ub4e4\uc744 \uc815\uad50\ud558\uac8c \uc2dd\ubcc4\ud560 \uc218 \uc788\uc73c\uba70, \uc5ec\uae30\uc5d0 <strong>\ud328\uc158\u00b7\ubdf0\ud2f0\u00b7\uc6f0\ube59 \ub4f1 \uc5f0\uad00 \uce74\ud14c\uace0\ub9ac\ub97c \uacb0\ud569\ud55c \uba54\uc2dc\uc9c0<\/strong>\ub85c \uc5ec\ud589\uc744 \u2018\uc0c8\ub85c\uc6b4 \ubc1c\uacac\u2019\uc774\uc790 \u2018\ub098\ub97c \uc704\ud55c \ubcf4\uc0c1\u2019 \uc73c\ub85c \ud3ec\uc9c0\uc154\ub2dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2><strong>\uac80\uc0c9\uc740 \uc5f0\ub9d0\uc5d0, \uc608\uc57d\uc740 \ub098\uc911\uc5d0 \uc9c4\ud589\ud569\ub2c8\ub2e4<\/strong><\/h2>\n<p>\ud06c\ub9ac\uc2a4\ub9c8\uc2a4\uc640 \uc0c8\ud574\uac00 \ub05d\ub09c \ub4a4\uc5d0\ub3c4 \uc5ec\ud589\uc5d0 \ub300\ud55c \uad00\uc2ec\uc740 \uc27d\uac8c \uc2dd\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc624\ud788\ub824 \uac80\uc0c9\ub7c9\uc740 \uafb8\uc900\ud788 \uc99d\uac00\ud558\uba70, <strong>12\uc6d4\uc5d0 \uc5ec\ud589 \uad00\ub828 \uac80\uc0c9\uc744 \ud55c \ud55c\uad6d \uc18c\ube44\uc790\ub294 \ubc14\ub85c \uc608\uc57d\ud55c \uc18c\ube44\uc790\ubcf4\ub2e4 1\ubd84\uae30\uc5d0 \uc608\uc57d\ud560 \uac00\ub2a5\uc131\uc774 2\ubc30 \ub354 \ub192\uac8c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4<\/strong>. \ud2b9\ud788<strong> \ud55c\uad6d \uc5ec\ud589\uc790\ub4e4<\/strong>\uc740 \ucd5c\uc885 \uacb0\uc815\uc744 \ub0b4\ub9ac\uae30 \uc804 <strong>\ud3c9\uade0 10\uac1c\uc758 \ud638\ud154\uc744 \ube44\uad50\ud558\uace0, \ud56d\uacf5\uacfc \ud638\ud154 \uc608\uc57d\uc744 \ub9c8\uce58\uae30\uae4c\uc9c0 \uc57d 12\uc77c \uc2dc\uac04\uc744 \ub4e4\uc785\ub2c8\ub2e4<\/strong>. \uc774\ub294 \uae00\ub85c\ubc8c \ud3c9\uade0\uacfc \ube44\uc2b7\ud55c \uc218\uc900\uc73c\ub85c, \uc5ec\ud589 \uad6c\ub9e4 \uc5ec\uc815\uc774 \uc810\uc810 \ub354 \uae38\uace0 \uc2e0\uc911\ud574\uc9c0\uace0 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n<p>\uc774\ucc98\ub7fc \ucc9c\ucc9c\ud788, \uadf8\ub7ec\ub098 \uaf3c\uaf3c\ud558\uac8c \uc9c4\ud589\ub418\ub294 \uc758\uc0ac\uacb0\uc815 \uacfc\uc815\uc740 \uc54c\uace0\ub9ac\uc998 \uc5ec\ud589\uac1d\uc758 \ud2b9\uc9d5\uc744 \uc798 \ub4dc\ub7ec\ub0c5\ub2c8\ub2e4. \uc774\ub4e4\uc740 <strong>\ub2e4\uc591\ud55c \uc628\ub77c\uc778 \ud234\uc744 \ud65c\uc6a9\ud574 \uc815\ubcf4\ub97c \ud0d0\uc0c9\ud558\uace0, \ube44\uad50\ud558\uace0, \uc800\uc7a5\ud558\uba70, \uc2dc\uac04\uc744 \ub450\uace0 \uc790\uc2e0\uc5d0\uac8c \uac00\uc7a5 \uc798 \ub9de\ub294 \uc120\ud0dd\uc9c0<\/strong>\ub97c \ub9cc\ub4e4\uc5b4 \uac11\ub2c8\ub2e4. \ubc18\ubcf5\ub418\ub294 \uac80\uc0c9\uacfc \uc2a4\ud06c\ub864, \uc800\uc7a5 \ubaa9\ub85d \ud558\ub098\ud558\ub098\ub294 \uacb0\uc815\uc744 \ub354\uc6b1 \uad6c\uccb4\ud654\ud558\ub294 \ub2e8\uc11c\uac00 \ub418\uc5b4, \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc804\ud658\uc5d0 \uac00\uae4c\uc6cc\uc9c0\ub3c4\ub85d \ub3d5\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-22522\" src=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/01\/\ud06c\ub9ac\ud14c\uc624_2025-\uae00\ub85c\ubc8c-\uc5ec\ud589-\ub9ac\ud3ec\ud2b84.png\" alt=\"\" width=\"1358\" height=\"618\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/01\/\ud06c\ub9ac\ud14c\uc624_2025-\uae00\ub85c\ubc8c-\uc5ec\ud589-\ub9ac\ud3ec\ud2b84.png 1358w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/01\/\ud06c\ub9ac\ud14c\uc624_2025-\uae00\ub85c\ubc8c-\uc5ec\ud589-\ub9ac\ud3ec\ud2b84-300x137.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/01\/\ud06c\ub9ac\ud14c\uc624_2025-\uae00\ub85c\ubc8c-\uc5ec\ud589-\ub9ac\ud3ec\ud2b84-1024x466.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/01\/\ud06c\ub9ac\ud14c\uc624_2025-\uae00\ub85c\ubc8c-\uc5ec\ud589-\ub9ac\ud3ec\ud2b84-768x350.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/01\/\ud06c\ub9ac\ud14c\uc624_2025-\uae00\ub85c\ubc8c-\uc5ec\ud589-\ub9ac\ud3ec\ud2b84-630x287.png 630w\" sizes=\"auto, (max-width: 1358px) 100vw, 1358px\" \/><\/p>\n<p>\uc774\ub7ec\ud55c \ubcf5\ud569\uc801\uc778 \uad6c\ub9e4 \uc2e0\ud638\ub97c \ub193\uce58\uc9c0 \uc54a\uae30 \uc704\ud574\uc11c\ub294 \u2018\uc77c\uad00\uc131\u2019\uc774 \ud575\uc2ec\uc785\ub2c8\ub2e4. <strong>\uc5ec\ud589\uc790\ub4e4\uc758 \ud0d0\uc0c9\ubd80\ud130 \uc608\uc57d\uae4c\uc9c0 \uc774\uc5b4\uc9c0\ub294 \uc804 \uc5ec\uc815\uc744 \uace0\ub824\ud574, \ud37c\ub110 \uc804\ubc18\uc5d0\uc11c \uc9c0\uc18d\uc801\uc73c\ub85c \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec<\/strong>\ud574\uc57c \ube0c\ub79c\ub4dc\uc758 \uc874\uc7ac\uac10\uc744 \uc720\uc9c0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc758\uc0ac\uacb0\uc815 \uc8fc\uae30\ub97c \ubc18\uc601\ud574 <strong>\uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uae30\uac04\uc744 \uc720\uc5f0\ud558\uac8c \ud655<\/strong>\uc7a5\ud558\uace0, <strong>\uc790\ub3d9 \ucd5c\uc801\ud654 \ub9ac\ud0c0\uac9f\ud305\uc744 \ud65c\uc6a9\ud574 \uacc4\ud68d\uc774 \uad6c\uccb4\ud654\ub418\ub294 \uc21c\uac04\ub9c8\ub2e4 \ub2e4\uc2dc \ud55c \ubc88 \ube0c\ub79c\ub4dc\ub97c \uc0c1\uae30\uc2dc\ud0a4\ub294 \uc804\ub7b5<\/strong>\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uc911\uc694\ud55c \uac83\uc740 \uccab \uc601\uac10\uc758 \uc21c\uac04\ubd80\ud130 \ucd5c\uc885 \uc608\uc57d\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0, \ube0c\ub79c\ub4dc\uac00 \uc5ec\ud589 \uc5ec\uc815 \ub0b4\ub0b4 \ud568\uaed8\ud558\ub294 \ud30c\ud2b8\ub108\ub85c \uc778\uc2dd\ub418\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<h2><strong>AI\uc5d0 \uc775\uc219\ud55c \uc5ec\ud589\uc790\ub97c \uc704\ud55c \ub9c8\ucf00\ud305 \uc778\uc0ac\uc774\ud2b8, \uc9c0\uae08 \ud655\uc778\ud574 \ubcf4\uc138\uc694<\/strong><\/h2>\n<p>2025\ub144 \ud558\ubc18\uae30 \uae00\ub85c\ubc8c \uc5ec\ud589\uc790\ub4e4\uc740 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uc815\ubcf4\uc5d0 \ubc1d\uace0, \ubd84\uba85\ud55c \uc758\ub3c4\ub97c \uac00\uc9c4 \ucc44, AI\ub97c \uc911\uc2ec\uc73c\ub85c \uc758\uc0ac\uacb0\uc815\uc744 \ub0b4\ub9ac\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc5ec\ud589\uc758 \ubaa8\ub4e0 \uc21c\uac04\uc744 \uc138\ubc00\ud558\uac8c \uc124\uacc4\ud558\ub294 \uc5ec\ud589\uc790\ub4e4\uc740, \ube0c\ub79c\ub4dc\uc5d0\uac8c\ub3c4 \uac1c\uc778\ud654\ub418\uace0 \uc815\uad50\ud55c \uacbd\ud5d8\uc744 \uae30\ub300\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624 <strong>2025 \ud558\ubc18\uae30 \uae00\ub85c\ubc8c \uc5ec\ud589 \ud2b8\ub80c\ub4dc<\/strong> \ub9ac\ud3ec\ud2b8\uc5d0\uc11c\ub294 \uae00\ub85c\ubc8c \ubc0f \ud55c\uad6d \uc18c\ube44\uc790 \uc124\ubb38\uc870\uc0ac\uc640 \uc5ec\ud589 \ud30c\ud2b8\ub108\uc0ac\uc758 \ub370\uc774\ud130\ub97c \ubc14\ud0d5\uc73c\ub85c, \uc5ec\ud589 \ud0d0\uc0c9\ubd80\ud130 \uc608\uc57d\uae4c\uc9c0 \uace0\uac1d \uc5ec\uc815 \uc804\ubc18\uc5d0\uc11c \ube0c\ub79c\ub4dc\uac00 \uc5b4\ub5bb\uac8c \uc5f0\uacb0\ub420 \uc218 \uc788\ub294\uc9c0\ub97c \uc790\uc138\ud788 \ud655\uc778\ud574\ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub97c \ud1b5\ud574 \ub2e4\uac00\uc624\ub294 2025\ub144 4\ubd84\uae30\ubd80\ud130 2026\ub144 1\ubd84\uae30\uae4c\uc9c0\uc758 <a href=\"https:\/\/go.criteo.com\/kr\/travel-consumer-insights\/\"><em>\uc8fc\uc694 \uc5ec\ud589 \ud2b8\ub80c\ub4dc<\/em><\/a>\ub97c \ubbf8\ub9ac \ud30c\uc545\ud558\uace0, \ub354 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\ud638\ud154 \ube44\uad50 \uc218\ub294? \uc124\ubb38 \ub370\uc774\ud130\ub97c \ud1b5\ud574 \ud575\uc2ec \uc778\uc0ac\uc774\ud2b8\ub97c \ubc14\ub85c \ud655\uc778\ud558\uc138\uc694.<\/p><a class='icon-thin-arrow-right has-arrow'   href='https:\/\/www4.criteo.com\/kr\/travel-consumer-insights\/' ><button class='button pt-st-5 pb-st-5 pl-st-6 pr-st-6 button__default'><span>\ubb34\ub8cc \ub2e4\uc6b4\ubc1b\uae30<\/span><span class='arrow-2023'><\/span><\/button><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\uc18c\ube44\uc790\ub4e4\uc740 \uc774\uc81c \uc5ec\ud589\uc744 \uc989\ud765\uc801\uc73c\ub85c \uacb0\uc815\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc5ec\ud589 \ubc29\uc2dd\uc774 \ube60\ub974\uac8c \ub2ec\ub77c\uc9c0\uba74\uc11c, \uc18c\ube44\uc790\ub4e4\uc740 2026\ub144\uc744 \uc5bc\ub9c8 \ub0a8\uc9c0 \uc54a\uc740 \uaca8\uc6b8 \uc5ec\ud589\uc744 \ub354 \uacc4\ud68d\uc801\uc774\uace0 \uc2a4\ub9c8\ud2b8\ud55c \ubc29\uc2dd\uc73c\ub85c \uc900\ube44\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. AI\ub97c \ud65c\uc6a9\ud574 \uc5ec\ud589\uc744 \ubbf8\ub9ac \uc124\uacc4\ud558\uace0, \uc2e0\uc911\ud558\uac8c \uc608\uc57d\ud558\uba70, \ubd88\ud655\uc2e4\ud55c \uacbd\uc81c \ud658\uacbd \uc18d\uc5d0\uc11c \u2018\uc5ec\ud589\uc758 \uac00\uce58\u2019\uc5d0 \ub300\ud55c \uae30\uc900\ub3c4 \uc0c8\ub86d\uac8c \uc138\uc6b0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 2025 \ud558\ubc18\uae30 \uae00\ub85c\ubc8c \uc5ec\ud589 \ud2b8\ub80c\ub4dc \ub9ac\ud3ec\ud2b8\uc5d0 \ub530\ub974\uba74, \uc774\ub7ec\ud55c \ubcc0\ud654 \uc18d\uc5d0\uc11c \u2018\uc54c\uace0\ub9ac\uc998 \uc5ec\ud589\uac1d(algorithmic traveler)\u2019 [&hellip;]<\/p>\n","protected":false},"author":169,"featured_media":22529,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[690,686,680],"coauthors":[559],"class_list":{"0":"post-22506","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-go","8":"category-performance-media","9":"category-retail-media","10":"criteo-industry-travel","11":"criteo-business-enterprise","12":"criteo-business-agency","13":"criteo-business-retail-media","14":"criteo-business-small-and-medium","15":"criteo-solution-go","16":"criteo-solution-customer-retention","17":"criteo-solution-dynamic-retargeting","18":"criteo-solution-retail-media","19":"criteo-solution-customer-acquisition","20":"criteo-solution-audiences","21":"criteo-platform-commerce-growth","22":"criteo-platform-commerce-max","23":"criteo-topic-first-party-data"},"acf":{"add_faq":false,"hide_post_from_listing":false,"remove_from_internal_search":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"<!-- 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