{"id":22566,"date":"2026-01-26T08:00:32","date_gmt":"2026-01-26T13:00:32","guid":{"rendered":"https:\/\/www.criteo.com\/?p=416874"},"modified":"2026-02-09T17:07:24","modified_gmt":"2026-02-09T08:07:24","slug":"why-retail-media-rises-in-an-agentic-commerce-era","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/why-retail-media-rises-in-an-agentic-commerce-era\/","title":{"rendered":"\uc5d0\uc774\uc804\ud2f1 \ucee4\uba38\uc2a4 \uc2dc\ub300, \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uac00 \ub2e4\uc2dc \uc8fc\ubaa9\ubc1b\ub294 \uc774\uc720"},"content":{"rendered":"<p>\uc5d0\uc774\uc804\ud2f1 \ucee4\uba38\uc2a4\ub294 \uc0ac\ub78c\ub4e4\uc774 \uc81c\ud488\uc744 \ubc1c\uacac\ud558\uace0 \uad6c\ub9e4\ud558\ub294 \ubc29\uc2dd\uc744 \ube60\ub974\uac8c \ubcc0\ud654\uc2dc\ud0a4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud0a4\uc6cc\ub4dc\ub97c \uc785\ub825\ud574 \uac80\uc0c9\ud558\ub358 \uc2dc\ub300\uc5d0\uc11c \ubc97\uc5b4\ub098 <strong>\ub300\ud654\ud615 \ud639\uc740 \uc74c\uc131 \uac80\uc0c9\uc73c\ub85c \ub300\uccb4\ub418\uace0 \uc788\uc73c\uba70 AI \uc5b4\uc2dc\uc2a4\ud134\ud2b8\ub294 \ubcf5\uc7a1\ud588\ub358 \uad6c\ub9e4 \uacfc\uc815\uc744 \ub9e4\ub044\ub7fd\uac8c \uc5f0\uacb0<\/strong>\ud569\ub2c8\ub2e4. \uadf8 \uacb0\uacfc \ub9ac\ud14c\uc77c\ub7ec\uc758 \uc6f9\uc0ac\uc774\ud2b8\uc640 \uc571\ubfd0 \uc544\ub2c8\ub77c \ucc57\uc9c0\ud53c\ud2f0(ChatGPT), \ucf54\ud30c\uc77c\ub7ff(Copilot), \uc81c\ubbf8\ub098\uc774(Gemini)\uc640 \uac19\uc740 \ub300\uaddc\ubaa8 \uc5b8\uc5b4 \ubaa8\ub378(LLM) \ud50c\ub7ab\ud3fc \uc804\ubc18\uc5d0\uc11c \uc804\ud600 \uc0c8\ub85c\uc6b4 \ud615\ud0dc\uc758 \uad6c\ub9e4 \uacbd\ud5d8\uc774 \ube60\ub974\uac8c \ub4f1\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud558\uc9c0\ub9cc AI\uac00 \uc911\uc2ec\uc774 \ub41c \ud658\uacbd\uc5d0\uc11c\ub3c4 <strong>\ub9ac\ud14c\uc77c\ub7ec\uc758 \uc5ed\ud560\uc740 \uc904\uc5b4\ub4e4\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4<\/strong>. \uc624\ud788\ub824 <strong>\ub9ac\ud14c\uc77c\ub7ec\ub294 \ub2e8\uc21c\ud55c \uc811\uc810\uc774 \uc544\ub2cc, \uc2e0\ub8b0\uc640 \uac70\ub798\uac00 \uc644\uc131\ub418\ub294 \ud575\uc2ec \ubaa9\uc801\uc9c0\ub85c \ub0a8\uc544 \uc788\uc2b5\ub2c8\ub2e4<\/strong>. \uac80\uc99d\ub41c \uc0c1\ud488 \ud050\ub808\uc774\uc158, \uc548\uc815\uc801\uc778 \uc8fc\ubb38, \uace0\uac1d \ucda9\uc131\ub3c4 \uad00\ub9ac, \uc7a5\ubc14\uad6c\ub2c8\uc640 \uacb0\uc81c \uacbd\ud5d8\uae4c\uc9c0 \u2014 \ucee4\uba38\uc2a4\ub97c \uc774\ub8e8\ub294 \uae30\ubc18\uc740 \uc5ec\uc804\ud788 \ub9ac\ud14c\uc77c\ub7ec\uac00 \ucc45\uc784\uc9c0\uace0 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc5ec\uae30\uc5d0 \ube0c\ub79c\ub4dc\uac00 \uc313\uc544\uc628 \uc2e0\ub8b0\uc640 \uc81c\ud488\uc5d0 \ub300\ud55c \ud655\uc2e0\uc774 \ub9ac\ud14c\uc77c\ub7ec\uc758 \ud050\ub808\uc774\uc158\uacfc \uc5b4\uc6b0\ub7ec\uc9c0\uba70, \uc18c\ube44\uc790\uc758 \uad6c\ub9e4 \uacb0\uc815\uc5d0 \ub300\ud55c \ud655\uc2e0\uc744 \ub354\uc6b1 \uac15\ud654\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc5d0\uc774\uc804\ud2f1 \uacbd\ud5d8\uc740 \uc0c1\ud488\uc744 \ubc1c\uacac\ud558\ub294 \uc5ec\uc815\uc744 \ud06c\uac8c \ubc14\uafc0 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc2e4\uc81c \uac70\ub798\uc758 \uc911\uc2ec\uc5d0\ub294 \uc55e\uc73c\ub85c\ub3c4 \ub9ac\ud14c\uc77c\ub7ec\uac00 \uc790\ub9ac\ud560 \uac83\uc774\ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc758 \ub2e4\uc74c \ub2e8\uacc4\ub294 \ubc14\ub85c \uc774 \ubcc0\ud654 \uc18d\uc5d0\uc11c \ube0c\ub79c\ub4dc\uc640 \ub9ac\ud14c\uc77c\ub7ec\uc758 \ud611\uc5c5\uc744 \ub354\uc6b1 \uc815\uad50\ud558\uace0, \ub354 \ud070 \uaddc\ubaa8\ub85c \uac00\ub2a5\ud558\uac8c \ub9cc\ub4dc\ub294 \ub370 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><strong>\ub9ac\ud14c\uc77c\ub7ec, \uc5ec\uc804\ud788 \uad6c\ub9e4\uc758 \ucd5c\uc885 \ubaa9\uc801\uc9c0<\/strong><\/h3>\n<p>\uc1fc\ud551\uc740 \ub2e8\uc21c\ud788 \uc815\ub2f5\uc744 \ucc3e\ub294 \uacfc\uc815\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uc0c1\ud669\uacfc \ub9e5\ub77d\uc774 \uc911\uc694\ud558\uba70, \uc7ac\uace0\u00b7\uac00\uaca9\u00b7\ubc30\uc1a1 \uac19\uc740 \ud604\uc2e4\uc801\uc778 \uc870\uac74\uc758 \uc601\ud5a5\uc744 \ud06c\uac8c \ubc1b\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.criteo.com\/blog\/the-future-of-commerce-recommendation-why-hybrid-systems-will-win\/\">\uc77c\ubc18\uc801\uc778 AI \ubaa8\ub378\uc740 \uc5b8\uc5b4 \uc774\ud574\uc5d0\ub294 \ub6f0\uc5b4\ub098\uc9c0\ub9cc, \uc774\ub7ec\ud55c \ubcf5\uc7a1\ud55c \ucee4\uba38\uc2a4 \ud658\uacbd\uc744 \uc628\uc804\ud788 \ub2e4\ub8e8\uae30\uc5d0\ub294 \ud55c\uacc4\uac00 \uc788\uc2b5\ub2c8\ub2e4<\/a><\/p>\n<p><strong>\ub9ac\ud14c\uc77c\ub7ec\ub294 LLM \ud50c\ub7ab\ud3fc\uc774 \ub300\uc2e0\ud558\uae30 \uc5b4\ub824\uc6b4 \ud575\uc2ec \uc790\uc0b0\uc744 \ubcf4\uc720<\/strong>\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. <strong>\uc815\ud655\ud55c \uc0c1\ud488 \ub370\uc774\ud130\uc640 \uc9c0\uc5ed\ubcc4 \uc7ac\uace0, \uc2e4\uc2dc\uac04 \uac00\uaca9 \uc6b4\uc601, \uadf8\ub9ac\uace0 \uc18c\ube44\uc790\uc758 \ud589\ub3d9\uacfc \uc120\ud638\ub3c4\uc5d0 \ub300\ud55c \uae4a\uc774 \uc788\ub294 \uc774\ud574\uac00 \ub300\ud45c\uc801<\/strong>\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub9ac\ud14c\uc77c\ub7ec \uace0\uc720\uc758 \uc778\ud154\ub9ac\uc804\uc2a4\ub97c \uae30\ubc18\uc73c\ub85c \ub354 \uc815\uad50\ud55c \uc0c1\ud488 \ucd94\ucc9c\uacfc \uc548\uc815\uc801\uc778 \uac70\ub798 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ucd5c\uadfc LLM\uc744 \ud65c\uc6a9\ud55c \ub300\ud654\ud615 \uad6c\ub9e4 \uacbd\ud5d8\uc774 \ud655\uc0b0\ub418\uace0 \uc788\uc9c0\ub9cc, <strong>\uc5b4\ub5a4 \uc0c1\ud488\uc744 \ucd94\ucc9c\ud558\uace0 \uc5b4\ub5a4 \uc21c\uc11c\ub85c \ubcf4\uc5ec\uc904\uc9c0\uc5d0 \ub300\ud55c \ucd5c\uc885 \uacb0\uc815\uad8c\uc740 \uc5ec\uc804\ud788 \ub9ac\ud14c\uc77c\ub7ec<\/strong>\uc5d0\uac8c \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\uc2dc \ub9d0\ud574, \ucd94\ucc9c\uc758 \uae30\uc900\uacfc \uad6c\uc131\uc740 \ub9ac\ud14c\uc77c\ub7ec\uac00 \uc8fc\ub3c4\ud558\uace0, LLM\uc740 \uc774\ub97c \uace0\uac1d\uacfc\uc758 \ub300\ud654\ud615 \uacbd\ud5d8\uc73c\ub85c \uc804\ub2ec\ud558\ub294 \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \uc774\ub294 \uc1fc\ud551\uc774 \ub2e8\uc21c\ud55c AI \ub300\ud654 \ub2a5\ub825\ub9cc\uc73c\ub85c\ub294 \uc644\uc131\ub420 \uc218 \uc5c6\uc73c\uba70, \uc2e4\uc81c \ucee4\uba38\uc2a4 \ub370\uc774\ud130\uc640 \uc6b4\uc601 \uc5ed\ub7c9\uc774 \ud575\uc2ec\uc774\ub77c\ub294 \uc810\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \ud750\ub984\uc740 \uc0c8\ub85c\uc6b4 \uac83\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uac00\uaca9 \ube44\uad50 \uc11c\ube44\uc2a4, \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4, \uc18c\uc15c \ucee4\uba38\uc2a4\uac00 \ub4f1\uc7a5\ud558\uba70 \uc0c1\ud488\uc744 \ubc1c\uacac\ud558\ub294 \uacbd\ub85c\ub294 \uacc4\uc18d \ub298\uc5b4\ub0ac\uc9c0\ub9cc, \ub9ac\ud14c\uc77c\ub7ec\ub77c\ub294 \ubaa9\uc801\uc9c0 \uc790\uccb4\uac00 \uc0ac\ub77c\uc9c0\uc9c0\ub294 \uc54a\uc558\uc2b5\ub2c8\ub2e4. \ub9ac\ud14c\uc77c\ub7ec\ub294 \ucc28\ubcc4\ud654\ub41c \uacbd\ud5d8\uc744 \ud1b5\ud574 \ubcc0\ud654\uc5d0 \uc801\uc751\ud574 \uc654\uace0, \ube0c\ub79c\ub4dc \uc5ed\uc2dc \ub2e4\uc591\ud55c \ud658\uacbd \uc18d\uc5d0\uc11c \uc2e0\ub8b0\uc640 \uc218\uc694\ub97c \uafb8\uc900\ud788 \uad6c\ucd95\ud574 \uc654\uc2b5\ub2c8\ub2e4. \uc5d0\uc774\uc804\ud2f1 \ucee4\uba38\uc2a4 \uc5ed\uc2dc \uac19\uc740 \ud750\ub984 \uc704\uc5d0 \uc788\uc2b5\ub2c8\ub2e4. \uad6c\ub9e4 \uacbd\ud5d8\uc740 \uacc4\uc18d \uc9c4\ud654\ud558\uaca0\uc9c0\ub9cc, \uac70\ub798\uc758 \uc911\uc2ec\uc5d0\uc11c \ub9ac\ud14c\uc77c\ub7ec\uc758 \uc5ed\ud560\uc740 \uc55e\uc73c\ub85c\ub3c4 \uc911\uc694\ud558\uac8c \uc720\uc9c0\ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<h3><strong>\ud0a4\uc6cc\ub4dc \uac80\uc0c9\uc5d0\uc11c \ub300\ud654\ub85c, \ub9ac\ud14c\uc77c\ub7ec\uac00 \ub9cc\ub4e4\uc5b4\uac00\ub294 \uc0c8\ub85c\uc6b4 \uad6c\ub9e4 \uacbd\ud5d8<\/strong><\/h3>\n<p>\uc774\uc81c \uad6c\ub9e4\ub294 \uac80\uc0c9\ucc3d\uc5d0 \ud0a4\uc6cc\ub4dc\ub97c \uc785\ub825\ud558\ub294 \ubc29\uc2dd\uc5d0\uc11c, <strong>\uc790\uc5f0\uc2a4\ub7fd\uac8c \ub300\ud654\ub97c \ub098\ub204\ub294 \ud615\ud0dc\uc758 \uacbd\ud5d8\uc73c\ub85c \ud655\uc7a5<\/strong>\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. <strong>\uc544\ub9c8\uc874\uacfc \uc6d4\ub9c8\ud2b8 \uac19\uc740 \uae00\ub85c\ubc8c \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc774 \uc1fc\ud551 \uc5d0\uc774\uc804\ud2b8 \ub0b4 \uad11\uace0\ub97c \ub3c4\uc785<\/strong>\ud558\uba74\uc11c, \uc18c\ube44\uc790\uac00 \uc0c1\ud488\uc744 \ubc1c\uacac\ud558\ub294 \ubc29\uc2dd\ub3c4 \uc0c8\ub86d\uac8c \ubcc0\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud765\ubbf8\ub85c\uc6b4 \uc810\uc740 <strong>AI \uc5d0\uc774\uc804\ud2b8\ub97c \uc815\uae30\uc801\uc73c\ub85c \uc0ac\uc6a9\ud558\ub294 \ubbf8\uad6d \uc18c\ube44\uc790\ub4e4\uc870\ucc28\ub3c4 96%\uac00 \uc5ec\uc804\ud788 \uac80\uc0c9, \ube0c\ub79c\ub4dc \uc0ac\uc774\ud2b8, \ub9ac\ud14c\uc77c\ub7ec \uc6f9\uc0ac\uc774\ud2b8 \ub4f1 \ub2e4\uc591\ud55c \ucc44\ub110\uc744 \ud568\uaed8 \ud65c\uc6a9\ud558\uace0 \uc788\ub2e4\ub294 \uc0ac\uc2e4<\/strong>\uc785\ub2c8\ub2e4. \uc989, <strong>\uc5d0\uc774\uc804\ud2f1 \ucee4\uba38\uc2a4<\/strong>\ub294 \uae30\uc874 \uad6c\ub9e4 \ubc29\uc2dd\uc744 \ub300\uccb4\ud558\uae30\ubcf4\ub2e4 <strong>\ubcf4\uc644\ud558\uba70 \uc0c8\ub85c\uc6b4 \uacbd\ud5d8\uc744 \ub354\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4<\/strong>. \ud06c\ub9ac\ud14c\uc624\ub294 \ub9ac\ud14c\uc77c\ub7ec\uac00 \uc774\ub7ec\ud55c \ubcc0\ud654\ub97c \uc2e4\uc81c \uad6c\ub9e4 \ud658\uacbd\uc5d0 \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc801\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\uac00 \uc628\uc0ac\uc774\ud2b8 \uc5d0\uc774\uc804\ud2f1 \ucee4\uba38\uc2a4\ub97c \uc704\ud574 \ub9ac\ud14c\uc77c\ub7ec\uc640 \ud568\uaed8 \uc9d1\uc911\ud558\ub294 \ud575\uc2ec \uc601\uc5ed\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>1. \uad11\uace0\uc640 \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc5f0\uacb0\ub418\ub294 \ub300\ud654\ud615 \uad6c\ub9e4 \uacbd\ud5d8<\/strong><\/p>\n<p>\ub9ac\ud14c\uc77c\ub7ec\ub294 \uc18c\ube44\uc790\uc758 \uc77c\uc0c1\uc801\uc778 \uc9c8\ubb38\uc744 \uc2e4\uc81c \uad6c\ub9e4\ub85c \uc774\uc5b4\uc9c0\ub294 \uc0c1\ud488 \ucd94\ucc9c\uc73c\ub85c \uc5f0\uacb0\ud558\ub294 \uc1fc\ud551 \uc5b4\uc2dc\uc2a4\ud134\ud2b8\ub97c \ub3c4\uc785\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uacfc\uc815\uc5d0\uc11c \ud06c\ub9ac\ud14c\uc624\ub294 \uc7ac\uace0, \uac00\uaca9, \uace0\uac1d \uc0c1\ud669, \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c \ub4f1 \ub9ac\ud14c\uc77c\ub7ec\uc758 \uc6b4\uc601 \uae30\uc900\uc744 \ubc18\uc601\ud574 \uad11\uace0\uac00 \ub300\ud654 \ud750\ub984 \uc18d\uc5d0\uc11c \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc791\ub3d9\ud558\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n<p><strong>2. \uc5d0\uc774\uc804\ud2b8 \ud658\uacbd\uc5d0 \ucd5c\uc801\ud654\ub41c \uc0c8\ub85c\uc6b4 \uad11\uace0 \ud615\uc2dd<\/strong><\/p>\n<p>\uc5d0\uc774\uc804\ud2f1 \ucee4\uba38\uc2a4\ub294 \uae30\uc874 \uc628\uc0ac\uc774\ud2b8 \uac80\uc0c9 \uad11\uace0\ub97c \ub118\uc5b4, \ub300\ud654 \ub9e5\ub77d \uc18d\uc5d0\uc11c \uc791\ub3d9\ud558\ub294 \uc0c8\ub85c\uc6b4 \uad11\uace0 \uae30\ud68c\ub97c \ub9cc\ub4ed\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uc2a4\ud3f0\uc11c\ub4dc \ud504\ub86c\ud504\ud2b8\ub97c \ud65c\uc6a9\ud558\uba74 \ube0c\ub79c\ub4dc\ub294 \uace0\uac1d\uc774 \uc9c8\ubb38\uc744 \uc2dc\uc791\ud558\ub294 \ub2e8\uacc4\ubd80\ud130 \uc601\ud5a5\ub825\uc744 \uac00\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub2e8\uc21c\ud788 \uc608\uc0b0\uc744 \ub2e4\ub978 \ucc44\ub110\ub85c \uc774\ub3d9\uc2dc\ud0a4\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \ubc1c\uacac \ub2e8\uacc4 \uc790\uccb4\ub97c \uc55e\ub2f9\uaca8 \ucd94\uac00\uc801\uc778 \uc131\uc7a5 \uae30\ud68c\ub97c \ub9cc\ub4e4\uc5b4\ub0c5\ub2c8\ub2e4.<\/p>\n<p><strong>3. \uc81c\ud55c\ub41c LLM \uc778\ud130\ud398\uc774\uc2a4 \ud658\uacbd\uc744 \uace0\ub824\ud55c AI \ucd5c\uc801\ud654<\/strong><\/p>\n<p>\ub300\ud654\ud615 \uc778\ud130\ud398\uc774\uc2a4\uc5d0\uc11c\ub294 \ud55c \ubc88\uc5d0 \ub178\ucd9c\ub418\ub294 \uc0c1\ud488 \uc218\uac00 \uc904\uc5b4\ub4e4\uae30 \ub54c\ubb38\uc5d0 \uac01 \ucd94\ucc9c\uc758 \uc911\uc694\uc131\uc774 \ub354\uc6b1 \ucee4\uc9d1\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 AI\ub97c \ud65c\uc6a9\ud574 \uc624\uac00\ub2c9 \uacb0\uacfc\uc640 \uad11\uace0 \uacb0\uacfc \uac04\uc758 \uade0\ud615\uc744 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc870\uc815\ud558\uace0, \uace0\uac1d \uacbd\ud5d8\uacfc \uc218\uc775\ud654 \uc0ac\uc774\uc758 \uade0\ud615\uc744 \uc720\uc9c0\ud558\uba70, \ubcc0\ud654\ud558\ub294 \uace0\uac1d \ud589\ub3d9\uc5d0 \ub9de\ucdb0 \uc758\uc0ac\uacb0\uc815\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \ucd5c\uc801\ud654\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc744 \ud574\uce58\uc9c0 \uc54a\uc73c\uba74\uc11c\ub3c4 \uad11\uace0 \uc131\uacfc\ub97c \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\uc774 \uc138 \uac00\uc9c0 \uc811\uadfc\uc758 \ubaa9\ud45c\ub294 \ub3d9\uc77c\ud569\ub2c8\ub2e4. <strong>\ub9ac\ud14c\uc77c\ub7ec\uac00 \ucc28\ubcc4\ud654\ub418\uace0 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uad6c\ub9e4 \uacbd\ud5d8\uc744 \uc81c\uacf5<\/strong>\ud558\ub294 \ub3d9\uc2dc\uc5d0, <strong>\uc9c0\uc18d \uac00\ub2a5\ud55c \uc218\uc775 \uad6c\uc870\ub97c \uad6c\ucd95<\/strong>\ud558\ub3c4\ub85d \ub3d5\ub294 \uac83\uc785\ub2c8\ub2e4. \uc7a5\ubc14\uad6c\ub2c8 \uaddc\ubaa8\uc640 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uc131\uacfc\ub294 \uc804\uccb4 \ube44\uc988\ub2c8\uc2a4 \uc218\uc775\uc131\uc5d0 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce58\uba70, \ud2b9\ud788 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub294 \ub192\uc740 \uc218\uc775\ub960\uc744 \ucc3d\ucd9c\ud558\ub294 \ud575\uc2ec \uc601\uc5ed\uc73c\ub85c \uc790\ub9ac \uc7a1\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uc628\uc0ac\uc774\ud2b8 \uc0c1\ud488 \uac80\uc0c9\uacfc \uc2a4\ud3f0\uc11c\ub4dc \uc0c1\ud488 \uc6b4\uc601\uc5d0\uc11c \ucd95\uc801\ud55c \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c, \uc644\uc804\ud788 \uc0c8\ub85c\uc6b4 \ubc29\uc2dd\uc744 \ub9cc\ub4dc\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \uae30\uc874 \uc6b4\uc601\uc744 \ud55c \ub2e8\uacc4 \ubc1c\uc804\uc2dc\ud0a4\ub294 \ubc29\ud5a5\uc73c\ub85c \uc9c0\uc6d0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \uacbd\ud5d8\uc774 \ubc1c\uc804\ud560\uc218\ub85d <strong>\ub9ac\ud14c\uc77c\ub7ec\uc5d0\uac8c \uac00\uc7a5 \uc911\uc694\ud55c \uacfc\uc81c\ub294 \uc18c\ube44\uc790 \uc2e0\ub8b0\ub97c \uc720\uc9c0\ud558\ub294 \uac83<\/strong>\uc785\ub2c8\ub2e4. \uace0\uc815\ub41c \uad11\uace0 \uc9c0\uba74\uc744 \ub298\ub9ac\ub294 \ubc29\uc2dd\uc774 \uc544\ub2c8\ub77c, <strong>\uace0\uac1d \uc0c1\ud669\uc5d0 \ub9de\ucdb0 \ucd94\ucc9c\uc744 \uc720\uc5f0\ud558\uac8c \uc870\uc815\ud560 \uc218 \uc788\ub294 \ud22c\uba85\ud55c \uc81c\uc5b4 \uad6c\uc870\uac00 \ud544\uc694<\/strong>\ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uac00 \uc9d1\uc911\ud558\uace0 \uc788\ub294 \uac83\ub3c4 \ubc14\ub85c \uc774 \ubd80\ubd84\uc785\ub2c8\ub2e4.<\/p>\n<p><em>\uc544\ub798\uc5d0\uc11c \uc5d0\uc774\uc804\ud2f1 \ucee4\uba38\uc2a4\ub85c \ub098\uc544\uac00\ub294 \ub9ac\ud14c\uc77c\ub7ec\ub97c \uc704\ud574, \ud06c\ub9ac\ud14c\uc624\uac00 \uad6c\ud604\ud558\uace0 \uc788\ub294 \ub300\ud654\ud615 \uc1fc\ud551 \uacbd\ud5d8\uc758 \uc2e4\uc81c \ubaa8\uc2b5\uc744 \ud655\uc778\ud574\ubcf4\uc138\uc694.<\/em><\/p>\n<div style=\"width: 50%; margin: 0 auto;\">\n<div class=\"wistia_embed wistia_async_1t35s99g71 videoFoam=true\"><\/div>\n<\/div>\n<p><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\uc81c\uc5b4\ub825\uc744 \uc720\uc9c0\ud55c \ucc44 \ud655\uc7a5\ub418\ub294 \uc624\ud504\uc0ac\uc774\ud2b8(offsite)<\/strong><\/h3>\n<p>\uc5d0\uc774\uc804\ud2f1 \ucee4\uba38\uc2a4\uac00 \ub9ac\ud14c\uc77c\ub7ec\uc758 \uc790\uccb4 \ucc44\ub110\uc744 \ub118\uc5b4 \ub2e4\uc591\ud55c \ud658\uacbd\uc73c\ub85c \ud655\uc7a5\ub418\uace0 \uc788\uc9c0\ub9cc, \ubcc0\ud558\uc9c0 \uc54a\ub294 \ud575\uc2ec\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc778\ud130\ud398\uc774\uc2a4\uac00 \uc5b4\ub5bb\uac8c \ubc14\ub00c\ub4e0, \uc0c1\ud488 \ucd94\ucc9c\uacfc \ucee4\uba38\uc2a4 \uc6b4\uc601\uc758 \uc8fc\ub3c4\uad8c\uc740 \uc5ec\uc804\ud788 \ub9ac\ud14c\uc77c\ub7ec\uc5d0\uac8c \uc788\ub2e4\ub294 \uc810\uc785\ub2c8\ub2e4. \ub9ac\ud14c\uc77c\ub7ec\ub294 \uc790\uccb4 \uce74\ud0c8\ub85c\uadf8 \ub370\uc774\ud130, \uc7ac\uace0\uc640 \uac00\uaca9 \uc815\ubcf4, \uadf8\ub9ac\uace0 \uad6c\ub9e4\uc790 \uc2e0\ud638\ub97c \ubc14\ud0d5\uc73c\ub85c \uc5b4\ub5a4 \uc0c1\ud488\uc744 \uc5b8\uc81c, \uc65c \ucd94\ucc9c\ud560\uc9c0 \uacb0\uc815\ud569\ub2c8\ub2e4. LLM\uc740 \ub300\ud654\ud615 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \uc5ed\ud560\uc744 \ud558\uc9c0\ub9cc, \uace0\uac1d \uad00\uacc4 \uad00\ub9ac\uc640 \uc0c1\ud488 \ub178\ucd9c \uc804\ub7b5, \uc2e4\uc81c \uac70\ub798\uc5d0 \ub300\ud55c \uae30\ub85d\uacfc \ucc45\uc784\uc740 \uacc4\uc18d\ud574\uc11c \ub9ac\ud14c\uc77c\ub7ec\uac00 \ub9e1\uac8c \ub429\ub2c8\ub2e4.<\/p>\n<p>\uc55e\uc73c\ub85c\uc758 \uae30\ud68c\ub294 \uc774\ub7ec\ud55c \ub9ac\ud14c\uc77c\ub7ec\uc758 \uc758\uc0ac\uacb0\uc815 \uad6c\uc870\ub97c \uc720\uc9c0\ud558\uba74\uc11c, \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub97c \uc624\ud504\uc0ac\uc774\ud2b8 \ud658\uacbd\uc73c\ub85c \ud655\uc7a5\ud558\uace0 \ub354 \ub113\uc740 \ub9ac\ud14c\uc77c \uc0dd\ud0dc\uacc4\ub97c \uc131\uc7a5\uc2dc\ud0a4\ub294 \ub370 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud604\uc7ac \ud06c\ub9ac\ud14c\uc624\ub294 \ucc57\uc9c0\ud53c\ud2f0(ChatGPT) \uae30\ubc18 \uc571\uc744 \uad6c\ucd95\ud588\uac70\ub098 \uc900\ube44 \uc911\uc778 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uacfc \ud611\ub825\ud558\uba70, \uc0ac\uc6a9\uc790 \uacbd\ud5d8 \uc548\uc5d0\uc11c \uc624\uac00\ub2c9 \ucd94\ucc9c\uacfc \uc2a4\ud3f0\uc11c\ub4dc \ucd94\ucc9c\uc744 \uc790\uc5f0\uc2a4\ub7fd\uac8c \uacb0\ud569\ud574 \ub178\ucd9c\ud560 \uc218 \uc788\ub294 \ubc29\uc2dd\uc744 \uc124\uacc4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc5d0\uc774\uc804\ud2f1 \ucee4\uba38\uc2a4\uac00 \uc624\ud504\uc0ac\uc774\ud2b8\ub85c \ud655\uc7a5\ub428\uc5d0 \ub530\ub77c, \ud06c\ub9ac\ud14c\uc624\ub294 \ub9ac\ud14c\uc77c\ub7ec\uc640 \ud568\uaed8 \ub2e4\uc74c \uc138 \uac00\uc9c0\uc5d0 \uc9d1\uc911\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\ub9ac\ud14c\uc77c\ub7ec\uc758 \ucd94\ucc9c \ub85c\uc9c1\uc744 \uc624\ud504\uc0ac\uc774\ud2b8 \ud658\uacbd\uae4c\uc9c0 \ud655\uc7a5\ud574<\/strong>, \ub9ac\ud14c\uc77c\ub7ec \uc0ac\uc774\ud2b8 \uc678\ubd80\uc5d0\uc11c \uc0c1\ud488 \ud0d0\uc0c9\uc774 \uc774\ub8e8\uc5b4\uc9c0\ub354\ub77c\ub3c4 \uc5b4\ub5a4 \uc0c1\ud488\uc774 \ub178\ucd9c\ub418\uace0 \uc65c \ub178\ucd9c\ub418\ub294\uc9c0\ub97c \ub9ac\ud14c\uc77c\ub7ec\uac00 \uc9c1\uc811 \uad00\ub9ac\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/li>\n<li>\uae30\uc874 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uc131\uacfc\ub97c \uc720\uc9c0\ud558\uba74\uc11c, <strong>\ucd94\uac00\uc801\uc778 \ub9e4\ucd9c \uae30\ud68c\uc640 \uc7a5\ubc14\uad6c\ub2c8 \ud655\uc7a5\uc744 \ub3d5\ub294 \uad11\uace0 \uae30\ubc18 \ucd94\ucc9c\uc744 \uc124\uacc4\ud569\ub2c8\ub2e4.<\/strong><\/li>\n<li>\uc18c\ube44\uc790\uc5d0\uac8c\ub294 \ud22c\uba85\uc131\uc744, \uad11\uace0\uc8fc\uc5d0\uac8c\ub294 \uce21\uc815 \uac00\ub2a5\ud55c \uc131\uacfc\ub97c \uc81c\uacf5\ud558\uace0, <strong>\uc7a5\uae30\uc801\uc778 \ub3c4\uc785\uc744 \uc9c0\uc6d0\ud558\uae30 \uc704\ud55c \ucea0\ud398\uc778 \uad00\ub9ac\u00b7\ub9ac\ud3ec\ud305\u00b7\ucd5c\uc801\ud654 \uc5ed\ub7c9\uc744 \ud568\uaed8 \uac15\ud654\ud569\ub2c8\ub2e4.<\/strong><\/li>\n<\/ul>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \uc5ed\ud560\uc740 \uc628\uc0ac\uc774\ud2b8\uc5d0\uc11c \uc774\ubbf8 \uac80\uc99d\ub41c \ub9ac\ud14c\uc77c \uc804\ub7b5\uc744 \uc624\ud504\uc0ac\uc774\ud2b8 \uc5d0\uc774\uc804\ud2f1 \ud658\uacbd\uae4c\uc9c0 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ud655\uc7a5\ud558\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc778\ud130\ud398\uc774\uc2a4\ub294 \uacc4\uc18d \uc9c4\ud654\ud558\uaca0\uc9c0\ub9cc, \uc131\uacfc\uc640 \ucc45\uc784\uc131\uc774\ub77c\ub294 \ubcf8\uc9c8\uc740 \uc5ec\uc804\ud788 \uc911\uc694\ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n<h3><strong>\ucc44\ub110 \uc774\ub3d9\uc774 \uc544\ub2cc \ucd94\uac00\uc801\uc778 \uc131\uc7a5 \uae30\ud68c<\/strong><\/h3>\n<p>\uc5d0\uc774\uc804\ud2f1 \ucee4\uba38\uc2a4\uac00 \uae30\uc874 \ucc44\ub110\uc744 \ub300\uccb4\ud558\uace0 \uc2dc\uc7a5\uc744 \uc7a0\uc2dd\ud560 \uac83\uc774\ub77c\ub294 \uc2dc\uac01\ub3c4 \uc788\uc9c0\ub9cc, \uc2e4\uc81c \ubcc0\ud654\uc758 \ubc29\ud5a5\uc740 \uadf8\ubcf4\ub2e4 \ud6e8\uc52c \ud655\uc7a5\uc801\uc785\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624 CEO \ub9c8\uc774\ud074 \ucf54\ub9c8\uc2dc\uc2a4\ud0a4\uac00 \uac15\uc870\ud588\ub4ef, <strong><a href=\"https:\/\/www.criteo.com\/kr\/blog\/agentic-commerce-is-emerging-just-not-the-way-most-people-expect\/\">\uc5d0\uc774\uc804\ud2f1 \ucee4\uba38\uc2a4\ub294 \ub9ce\uc740 \uc774\ub4e4\uc758 \uc608\uc0c1\uacfc\ub294 \ub2e4\ub978 \ubc29\uc2dd\uc73c\ub85c \uc0c8\ub85c\uc6b4 \uae30\ud68c\ub97c \ub9cc\ub4e4\uc5b4\ub0b4\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/a><\/strong> \uadf8\uc758 \uc778\uc0ac\uc774\ud2b8\uac00 \uad81\uae08\ud558\uc2dc\ub2e4\uba74 <a href=\"https:\/\/www.criteo.com\/kr\/blog\/agentic-commerce-is-emerging-just-not-the-way-most-people-expect\/\">\uc5ec\uae30<\/a>\uc5d0\uc11c \ub354 \uc790\uc138\ud788 \ud655\uc778\ud558\uc2e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uacfc\uac70\ub97c \ub3cc\uc544\ubcf4\uba74 \ube44\uc2b7\ud55c \ud750\ub984\uc774 \ubc18\ubcf5\ub418\uc5b4 \uc654\uc2b5\ub2c8\ub2e4. \uad6c\uae00 \uc1fc\ud551\uacfc \uc778\uc2a4\ud0c0\uadf8\ub7a8 \uc0f5\uc740 <strong>\ub9ac\ud14c\uc77c\ub7ec\ub97c \ub300\uccb4\ud558\uae30\ubcf4\ub2e4 \uad6c\ub9e4 \uacfc\uc815\uc758 \ub9c8\ucc30\uc744 \uc904\uc774\uace0 \uc0c1\ud488 \ubc1c\uacac\uc744 \ub354 \uc27d\uac8c \ub9cc\ub4e4\uc5b4, \uacb0\uacfc\uc801\uc73c\ub85c \uc774\ucee4\uba38\uc2a4 \uc804\uccb4\uc758 \uc131\uc7a5\uc744 \uc774\ub04c\uc5c8\uc2b5\ub2c8\ub2e4<\/strong>. \uc5d0\uc774\uc804\ud2f1 \ucee4\uba38\uc2a4 \uc5ed\uc2dc \uac19\uc740 \ub9e5\ub77d\uc5d0 \uc788\uc2b5\ub2c8\ub2e4. AI \uc5d0\uc774\uc804\ud2b8\ub294 \ubcf5\uc7a1\ud558\uac70\ub098 \ubc88\uac70\ub85c\uc6cc \ubbf8\ub904\uc84c\ub358 \uad6c\ub9e4\ub97c \ub354 \uac04\ud3b8\ud558\uac8c \ub9cc\ub4e4\uace0, \uc774\uc804\uc5d0\ub294 \ubc1c\uc0dd\ud558\uc9c0 \uc54a\uc558\ub358 \uc0c8\ub85c\uc6b4 \uad6c\ub9e4 \uae30\ud68c\ub97c \ub9cc\ub4e4\uc5b4\ub0c5\ub2c8\ub2e4. \uc774\ub294 <strong>\uae30\uc874 \uc218\uc694\ub97c \ub098\ub204\ub294 \uacbd\uc7c1\uc774\ub77c\uae30\ubcf4\ub2e4 \uc2dc\uc7a5 \uc790\uccb4\ub97c \ud655\uc7a5\ud558\ub294 \ubcc0\ud654<\/strong>\uc5d0 \uac00\uae5d\uc2b5\ub2c8\ub2e4.<\/p>\n<p>LLM \uae30\ubc18 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ubc1c\uc0dd\ud558\ub294 \uad00\uc2ec\uacfc \ud2b8\ub798\ud53d \uc5ed\uc2dc \u2018\ub204\uad70\uac00\uc758 \uc190\uc2e4 \uc704\uc5d0\uc11c \ub2e4\ub978 \ub204\uad70\uac00\uac00 \uc131\uc7a5\ud558\ub294\u2019 \uc81c\ub85c\uc12c \uad6c\uc870\ub85c \ubcf4\uae30\ub294 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790\uc5d0\uac8c\ub294 \uc5ec\uc804\ud788 \uc2e0\ub8b0\uc640 \uc120\ud0dd\uc758 \uc790\uc720\uac00 \uc911\uc694\ud558\uae30 \ub54c\ubb38\uc5d0 \uc0c1\ud488 \ubc1c\uacac\uc740 \ub2e4\uc591\ud55c \uacbd\ub85c\ub97c \ud1b5\ud574 \uacc4\uc18d \uc774\ub8e8\uc5b4\uc9c8 \uac83\uc785\ub2c8\ub2e4. \ub610\ud55c \ub9ce\uc740 \uc18c\ube44\uc790\ub4e4\uc740 \uc1fc\ud551 \uc790\uccb4\ub97c \uc990\uae30\uae30 \ub54c\ubb38\uc5d0 \ubaa8\ub4e0 \uacb0\uc815\uc744 AI \uc5d0\uc774\uc804\ud2b8\uc5d0\uac8c \ub9e1\uae30\uc9c0\ub294 \uc54a\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \uace0\uad00\uc5ec \uc0c1\ud488\uc77c\uc218\ub85d \uc9c1\uc811 \ube44\uad50\ud558\uace0 \ud0d0\uc0c9\ud558\ub824\ub294 \uacbd\ud5a5\uc774 \uac15\ud569\ub2c8\ub2e4. \ubc18\ub300\ub85c \uac04\ub2e8\ud558\uace0 \ubc18\ubcf5\uc801\uc778 \uad6c\ub9e4\ub294 \uad73\uc774 AI \uc5d0\uc774\uc804\ud2b8\uc758 \ub3c4\uc6c0 \uc5c6\uc774\ub3c4 \uac00\uc7a5 \ud3b8\ub9ac\ud55c \ud658\uacbd\uc5d0\uc11c \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc774\ub8e8\uc5b4\uc9c8 \uac83\uc785\ub2c8\ub2e4. \uacb0\uad6d \uc0c8\ub85c\uc6b4 \uc5d0\uc774\uc804\ud2f1 \uacbd\ud5d8\uacfc \uae30\uc874 \uc1fc\ud551 \ubc29\uc2dd\uc740 \uc11c\ub85c\ub97c \ub300\uccb4\ud558\uae30\ubcf4\ub2e4 \uacf5\uc874\ud558\uba70 \uc2dc\uc7a5\uc744 \ud568\uaed8 \ud655\uc7a5\ud574 \ub098\uac00\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<h3><strong>\ube0c\ub79c\ub4dc\uac00 \ub9c8\uc8fc\ud55c \ubcc0\ud654, \uadf8\ub9ac\uace0 \ub2e4\uc74c \ub2e8\uacc4<\/strong><\/h3>\n<p>\ub300\ud654 \uc911\uc2ec\uc758 \uad6c\ub9e4 \uacbd\ud5d8\uc774 \ub298\uc5b4\ub098\uba74\uc11c \ube0c\ub79c\ub4dc\uac00 \ub9c8\uc8fc\ud558\ub294 \ud658\uacbd\ub3c4 \ube60\ub974\uac8c \ub2ec\ub77c\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc811\uc810\uc774 \ub2e4\uc591\ud574\uc9c0\uace0 \ubc1c\uacac \uacbd\ub85c\uac00 \ubd84\uc0b0\ub420\uc218\ub85d, <strong>\ub2e8\uc21c\ud788 \ub178\ucd9c\uc744 \ub298\ub9ac\ub294 \uac83\ubcf4\ub2e4 \u2018\uc5b4\ub5bb\uac8c \ubc1c\uacac\ub418\ub294\uc9c0\u2019\uc640 \u2018\uc5b4\ub5a4 \uc778\uc0c1\uc73c\ub85c \uae30\uc5b5\ub418\ub294\uc9c0\u2019\uac00 \ub354\uc6b1 \uc911\uc694<\/strong>\ud574\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uacb0\uad6d \ube0c\ub79c\ub4dc\ub294 <strong>\uc5ec\ub7ec \ucc44\ub110 \uc18d\uc5d0\uc11c\ub3c4 \uc77c\uad00\ub41c \uba54\uc2dc\uc9c0\uc640 \uc2e0\ub8b0\ub97c \uc720\uc9c0\ud558\uba70 \uc874\uc7ac\uac10\uc744 \uba85\ud655\ud558\uac8c \uc804\ub2ec\ud574\uc57c \ud569\ub2c8\ub2e4.<\/strong><\/p>\n<p>\uad11\uace0\ub294 \uc5ec\uc804\ud788 \uc911\uc694\ud55c \uc218\ub2e8\uc774\uc9c0\ub9cc, \uadf8\uac83\ub9cc\uc73c\ub85c \ucda9\ubd84\ud558\uc9c0\ub294 \uc54a\uc2b5\ub2c8\ub2e4. <strong>\uc5d0\uc774\uc804\ud2f1 \ud658\uacbd<\/strong>\uc5d0\uc11c\ub294 \uc0c1\ud488 \uc815\ubcf4\uc758 \uc644\uc131\ub3c4\uc640 \uc2e4\uc81c \uad6c\ub9e4\uc5d0 \ub3c4\uc6c0\uc774 \ub418\ub294 \uc0c1\uc138 \uc124\uba85, \uadf8\ub9ac\uace0 \ube0c\ub79c\ub4dc\ub9cc\uc758 \ud1a4\uacfc \ud45c\ud604 \ubc29\uc2dd\uc774 \ub354\uc6b1 \uc911\uc694\ud55c \uacbd\uc7c1\ub825\uc774 \ub429\ub2c8\ub2e4. AI \uc5d0\uc774\uc804\ud2b8\uac00 \ub2e8\uc21c\ud788 \uc815\ubcf4\ub97c \ub098\uc5f4\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, <strong>\ub9e4\uc7a5 \uc9c1\uc6d0\ucc98\ub7fc \ub9e5\ub77d\uc744 \uc774\ud574\ud558\uace0 \uace0\uac1d \ub208\ub192\uc774\uc5d0 \ub9de\ucdb0 \uc0c1\ud488\uc744 \uc124\uba85<\/strong>\ud574\uc57c \ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc774\ub294 \ubc1c\uacac \uc5ec\uc815\uc774 \ubcc0\ud654\ud558\ub294 \uacfc\uc815\uc5d0\uc11c <strong>\ube0c\ub79c\ub4dc\uac00 \uc790\uc0ac \uc0c1\ud488\uc774 \uc5b4\ub5a4 \ubc29\uc2dd\uc73c\ub85c \uc18c\uac1c\ub418\uace0 \uc5b4\ub5a4 \uc778\uc0c1\uc744 \ub0a8\uae30\ub294\uc9c0\uc5d0 \uc9c1\uc811\uc801\uc73c\ub85c \uc601\ud5a5\uc744 \uc904 \uc218 \uc788\ub294 \uc0c8\ub85c\uc6b4 \uae30\ud68c\ub97c \uc758\ubbf8<\/strong>\ud569\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 \ub9ac\ud14c\uc77c\ub7ec\uac00 \uc2e0\ub8b0\uc640 \uc218\uc775\uc131\uc744 \uac16\ucd98 \ucee4\uba38\uc2a4 \uacbd\ud5d8\uc744 \uc5d0\uc774\uc804\ud2f1 \ud658\uacbd\uc73c\ub85c \ud655\uc7a5\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 \ub3d9\uc2dc\uc5d0, \ube0c\ub79c\ub4dc\uac00 \ub2e4\uc591\ud55c \uc811\uc810\uc5d0\uc11c \uc9c0\uc18d\uc801\uc73c\ub85c \ubc1c\uacac\ub418\uace0 \uc2e4\uc81c \uad6c\ub9e4\ub85c \uc774\uc5b4\uc9c0\ub294 \uc131\uacfc\ub97c \uce21\uc815\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\ub294 \ub370 \uc9d1\uc911\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><em>*\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \uad6c\ub9e4\uc790 \uc124\ubb38\uc870\uc0ac(2025\ub144 9\uc6d4). \ubbf8\uad6d, \uc601\uad6d, \ub3c5\uc77c, \ud504\ub791\uc2a4, \uc77c\ubcf8, \ub300\ud55c\ubbfc\uad6d, \ud638\uc8fc, \uc2f1\uac00\ud3ec\ub974 \ubc0f \uc778\ub3c4 \ub4f1 9\uac1c\uad6d 18\uc138 \uc774\uc0c1 \uc751\ub2f5\uc790 10,170\uba85 \ub300\uc0c1.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>\ubcf8 \ucf58\ud150\uce20\ub294 \uae00\ub85c\ubc8c \uc601\ubb38 \uc6d0\ubb38\uc744 \uae30\ubc18\uc73c\ub85c \ubc88\uc5ed\u00b7\uad6c\uc131\ub418\uc5c8\uc73c\uba70, \uc544\ub798 \uba74\ucc45 \uace0\uc9c0\ub294 \uc6d0\ubb38\uc5d0 \ud3ec\ud568\ub41c \ubbf8\uad6d \uae30\uc900\uc758 \ubc95\ub960 \uc548\ub0b4\uc0ac\ud56d\uc744 \ud568\uaed8 \ubc18\uc601\ud55c \ub0b4\uc6a9\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc774 \ube14\ub85c\uadf8 \uac8c\uc2dc\ubb3c\uc5d0\ub294 \ubbf8\uad6d \uc5f0\ubc29 \uc99d\uad8c\ubc95\uc5d0\uc11c \uc815\uc758\ud558\ub294 \ubbf8\ub798\uc608\uce21\uc9c4\uc220(forward-looking statements)\uc774 \ud3ec\ud568\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \ubbf8\ub798\uc608\uce21\uc9c4\uc220\uc740 \uacfc\uac70 \uc0ac\uc2e4\uc774 \uc544\ub2c8\uba70, \ub2e4\uc591\ud55c \uc704\ud5d8\uacfc \ubd88\ud655\uc2e4\uc131\uc758 \uc601\ud5a5\uc744 \ubc1b\uae30 \ub54c\ubb38\uc5d0 \uc2e4\uc81c \uacb0\uacfc\ub294 \uc608\uc0c1\uacfc \ud06c\uac8c \ub2ec\ub77c\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ucc28\uc774\ub97c \ucd08\ub798\ud558\uac70\ub098 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\ub294 \uc694\uc778\uc5d0\ub294 \ub2e4\uc74c\uc774 \ud3ec\ud568\ub418\uba70, \uc774\uc5d0 \uad6d\ud55c\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uae30\uc220 \ud601\uc2e0 \ubc0f \uae30\uc220 \ubcc0\ud654\uc5d0 \ub300\ud55c \ub300\uc751 \uc2e4\ud328, \uc778\ud130\ub137 \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\uc758 \uc548\uc815\uc801\uc778 \ud655\ubcf4 \ubc0f \ud655\ub300\uc5d0 \ub300\ud55c \ubd88\ud655\uc2e4\uc131, \ud504\ub791\uc2a4\uc5d0\uc11c \ub8e9\uc148\ubd80\ub974\ud06c\ub85c \ubc95\uc801 \ubcf8\uac70\uc9c0\ub97c \uc774\uc804\ud558\ub294 \uad6d\uac00 \uac04 \uc804\ud658 \uacfc\uc815\uc5d0\uc11c \ubc1c\uc0dd\ud560 \uc218 \uc788\ub294 \uacc4\ud68d \ubc0f \uc6b4\uc601\uc0c1\uc758 \ucc28\uc9c8, \uc804\ud658 \uc644\ub8cc \ub610\ub294 \uad00\ub828 \uc870\uac74 \ucda9\uc871\uc758 \uc2e4\ud328, \uc2e0\uaddc \uc0ac\uc5c5 \uae30\ud68c\uc5d0 \ub300\ud55c \ud22c\uc790 \ubc0f \ud22c\uc790 \uc2dc\uc810\uacfc \uad00\ub828\ub41c \uc704\ud5d8, \uc778\uc218\ub098 \uc804\ud658 \ub4f1 \uc804\ub7b5\uc801 \uac70\ub798\uc758 \uae30\ub300 \ud6a8\uacfc\uac00 \uc608\uc0c1\ub300\ub85c \uc2e4\ud604\ub418\uc9c0 \uc54a\uc744 \uac00\ub2a5\uc131, \ud2b9\uc815 \uad6d\uac00 \ub610\ub294 \uc9c0\uc5ed\uc758 \uc815\uce58\u00b7\uacbd\uc81c \ud658\uacbd \ubcc0\ud654(\uc608: \uad00\uc138 \uc815\ucc45 \ubcc0\ud654), \uacbd\uc7c1 \ud658\uacbd \ub610\ub294 \uace0\uac1d \ub0b4\ubd80 \uc694\uc778\uc758 \uc601\ud5a5, \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uc640 \uad00\ub828\ub41c \ubc95\ub960\u00b7\uaddc\uc81c\u00b7\uc790\uc728 \uaddc\uc81c \ubcc0\ud654 \ubc0f \uc774\uc5d0 \ub300\ud55c \uc5c5\uacc4 \ub300\uc751\uc758 \uc601\ud5a5, \uc81c3\uc790 \ub370\uc774\ud130 \uc811\uadfc \uc81c\ud55c \ubc0f \ub370\uc774\ud130 \uc218\uc9d1\u00b7\uacf5\uc720\uc5d0 \ub300\ud55c \uc18c\ube44\uc790 \uc778\uc2dd \ubcc0\ud654\ub85c \uc778\ud55c \ub370\uc774\ud130 \ud655\ubcf4 \ubc0f \ud65c\uc6a9\uc758 \uc81c\uc57d, \ube44\uc6a9 \ud6a8\uc728\uc801\uc778 \ube0c\ub79c\ub4dc \uac15\ud654 \uc2e4\ud328, \uacfc\uac70 \uc131\uc7a5\ub960\uc774 \ud5a5\ud6c4 \uc131\uc7a5\uc744 \ubcf4\uc7a5\ud558\uc9c0 \uc54a\ub294 \uc810, \uace0\uac1d\uc758 \uad11\uace0 \uc9c0\ucd9c \ubcc0\ub3d9 \uac00\ub2a5\uc131, \uc131\uc7a5 \uad00\ub9ac \uc5ed\ub7c9, \uc6b4\uc601 \uc2e4\uc801\uc758 \ubcc0\ub3d9\uc131, \uace0\uac1d \uae30\ubc18 \ud655\ub300\uc758 \ubd88\ud655\uc2e4\uc131, \ubbf8\ub798 \uae30\ud68c\uc640 \uacc4\ud68d \ubc0f \uc608\uc0c1 \uc2e4\uc801\uacfc \uad00\ub828\ub41c \uc704\ud5d8, \uc804\ubc18\uc801\uc778 \uc815\uce58\u00b7\uacbd\uc81c\u00b7\uacbd\uc7c1 \ud658\uacbd \ubc0f \ud2b9\uc815 \uc2dc\uc7a5 \ud658\uacbd\uc758 \ubcc0\ud654, \ub9c8\ucf00\ud305 \uc5c5\uacc4 \uc804\ubc18\uc758 \ubd80\uc815\uc801 \ubcc0\ud654, \uc801\uc6a9 \ubc95\ub960 \ub610\ub294 \ud68c\uacc4 \uae30\uc900\uc758 \ubcc0\uacbd \ub4f1\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n<p>\uc774\uc640 \uac19\uc740 \uc704\ud5d8 \uc694\uc18c\ub294 \ud06c\ub9ac\ud14c\uc624\uac00 \ubbf8\uad6d \uc99d\uad8c\uac70\ub798\uc704\uc6d0\ud68c(SEC)\uc5d0 \uc81c\ucd9c\ud55c \ubcf4\uace0\uc11c(2025\ub144 2\uc6d4 28\uc77c \uc81c\ucd9c\ub41c Form 10-K \uc5f0\ub840\ubcf4\uace0\uc11c, Form 10-Q \ubd84\uae30\ubcf4\uace0\uc11c \ubc0f \ud5a5\ud6c4 \uc81c\ucd9c \ubb38\uc11c \ud3ec\ud568)\uc758 \u2018\uc704\ud5d8\uc694\uc18c(Risk Factors)\u2019 \ud56d\ubaa9\uc5d0\uc11c \ubcf4\ub2e4 \uc790\uc138\ud788 \ud655\uc778\ud558\uc2e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubbf8\ub798\uc608\uce21\uc9c4\uc220\uc740 \ud5a5\ud6c4 \uc0ac\uac74\uc774\ub098 \uc0c1\ud669\uc5d0 \ub300\ud55c \ubcf4\uc7a5\uc774\ub098 \ud655\uc57d\uc774 \uc544\ub2c8\uba70, \uc2e4\uc81c\ub85c \ubc1c\uc0dd\ud558\uc9c0 \uc54a\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc774\ub7ec\ud55c \uc9c4\uc220\uc740 \uc791\uc131 \uc2dc\uc810\uc744 \uae30\uc900\uc73c\ub85c \ud558\ubbc0\ub85c, \ub3c5\uc790\ub294 \uc774\uc5d0 \uacfc\ub3c4\ud558\uac8c \uc758\uc874\ud558\uc9c0 \uc54a\uc544\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\ubc95\ub960\uc0c1 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