{"id":22615,"date":"2026-02-10T06:57:29","date_gmt":"2026-02-09T21:57:29","guid":{"rendered":"https:\/\/www.criteo.com\/?p=416485"},"modified":"2026-03-10T17:56:54","modified_gmt":"2026-03-10T08:56:54","slug":"introducing-agentic-audiences","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/introducing-agentic-audiences\/","title":{"rendered":"\uc5d0\uc774\uc804\ud2f1 \uc624\ub514\uc5b8\uc2a4: AI \uae30\ubc18 \uc624\ub514\uc5b8\uc2a4 \uc804\ub7b5\uc73c\ub85c \ub9c8\ucf00\ud305 \uc131\uacfc \ub192\uc774\ub294 \ubc29\ubc95"},"content":{"rendered":"<p>\ub9c8\ucf00\ud305\uacfc \ubbf8\ub514\uc5b4 \uacc4\ud68d\uc740 \ub298 \ube44\uc2b7\ud55c \ubc29\uc2dd\uc73c\ub85c \uc2dc\uc791\ub429\ub2c8\ub2e4. \ubaa8\ub2c8\ud130 \ub450 \ub300\ub97c \ucf1c\uace0, \ucee4\ud53c\ub97c \ub9c8\uc2dc\uba70 <em>\ubcf5\uc7a1\ud55c \uc5d1\uc140 \uc2dc\ud2b8<\/em>\ub97c \uc5f4\uc5b4\ubcf4\ub294 \uac83\uae4c\uc9c0 \uc5b4\ub290\uc0c8 \uc774\ub7f0 \uc775\uc219\ud55c \ub8e8\ud2f4\uc774 \uace7 \u2018\uc804\ub7b5 \uc218\ub9bd\u2019\uc758 \uc2dc\uc791\uc774 \ub418\uace4\ud569\ub2c8\ub2e4.<\/p>\n<p>&#8220;\ub4f1\uc0b0\uc744 \uc88b\uc544\ud558\uace0 \ud658\uacbd \ubcf4\ud638\ub97c \ucd94\uad6c\ud558\ub294 \ubc00\ub808\ub2c8\uc5c4 \uc138\ub300&#8221; \uac19\uc740 <strong>\ud398\ub974\uc18c\ub098\uc5d0 \ub300\ud55c \uac04\ub7b5\ud55c \uc815\ubcf4\ub97c \ud655\uc778\ud558\uace0 <em>\uc2a4\ud3ec\uce20 \ub9e4\ub2c8\uc544<\/em>, <em>\uce5c\ud658\uacbd \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c<\/em> \uac19\uc740 \uc635\uc158\uc774 \uc788\ub294 \uc120\ud0dd\uc9c0\uc5d0\uc11c \uc138\uadf8\uba3c\ud2b8<\/strong>\ub97c \uace0\ub985\ub2c8\ub2e4. \uc120\ud0dd\uc9c0\ub294 \ucda9\ubd84\ud788 \uc138\ubc00\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uadf8\ub798\ub3c4 \uacb0\uad6d \uadf8\uc911\uc5d0\uc11c <strong>\u2018<em>\uc801\ub2f9\ud788 <\/em>\u00a0\uad1c\ucc2e\uc544 \ubcf4\uc774\ub294\u2019 \uc138\uadf8\uba3c\ud2b8\ub97c \uc120\ud0dd<\/strong>\ud558\uac8c \ub429\ub2c8\ub2e4.<\/p>\n<p>\uc815\ub9d0 \u2018\uc774 \uc815\ub3c4\uba74 \uad1c\ucc2e\ub2e4\u2019\ub294 <em>\uc120\ud0dd<\/em>\uc73c\ub85c \ucda9\ubd84\ud560\uae4c\uc694?<\/p>\n<p>\uc608\uc0b0\uc774 \uac78\ub9b0 \uc911\uc694\ud55c \uc758\uc0ac\uacb0\uc815\uc5d0\uc11c \ucd94\uce21\uc5d0 \uae30\ub300\ub294 \uac83\uc740 \uc804\ub7b5\uc774\ub77c\uae30\ubcf4\ub2e4 \ub3c4\ubc15\uc5d0 \uac00\uae5d\uc2b5\ub2c8\ub2e4. \ubb38\uc81c\ub294 \uc6b0\ub9ac\uac00 \uc9c0\uae08\uae4c\uc9c0 \ub108\ubb34 \ub2f9\uc5f0\ud558\uac8c \uc5ec\uaca8\uc628 \ubc29\uc2dd\uc5d0 \uc788\uc2b5\ub2c8\ub2e4. <strong>\uc624\ub514\uc5b8\uc2a4 \uacc4\ud68d\uc740 \uc5ec\uc804\ud788 \ub9ce\uc740 \uc218\uc791\uc5c5\uc774 \ud544\uc694<\/strong>\ud558\uace0, <strong>\uc815\ud655\ub3c4\ub294 \uc81c\ud55c\uc801<\/strong>\uc774\uba70, <strong>\ubb34\uc5c7\ubcf4\ub2e4 \uc2e4\uc81c \uc18c\ube44\uc790\uac00 \uac80\uc0c9\ud558\uace0 \uad6c\ub9e4\ud558\ub294 \ubc29\uc2dd\uacfc\ub294 \uac70\ub9ac\uac00 \uc788\uc2b5\ub2c8\ub2e4<\/strong>. \uc774\uc81c\ub294 \ub2e4\ub978 \uc811\uadfc\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n<p><strong>\ud06c\ub9ac\ud14c\uc624\ub294 \uc624\ub514\uc5b8\uc2a4 \uacc4\ud68d<\/strong>\uc744 \ub354 \uc2a4\ub9c8\ud2b8\ud558\uac8c, \ub354 \ube60\ub974\uac8c, \uadf8\ub9ac\uace0 \ub354 \ud6a8\uc728\uc801\uc73c\ub85c \ubc14\uafc0 \uc218 \uc788\ub294 \uc0c8\ub85c\uc6b4 \ubc29\uc2dd\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4.<\/p>\n<p>\ucee4\uba38\uc2a4 \uc131\uc7a5\uc744 \uc704\ud55c <strong>\uc624\ub514\uc5b8\uc2a4 \uc5d0\uc774\uc804\ud2b8<\/strong>, \uadf8\ub9ac\uace0 \ucee4\uba38\uc2a4 \uadf8\ub9ac\ub4dc\ub97c \uc704\ud55c <strong>\uc624\ub514\uc5b8\uc2a4 \ud50c\ub798\ub108<\/strong>\ub85c \uc774\uc81c\ub294 \ub354 \ub098\uc740 \ubc29\uc2dd\uc73c\ub85c \uc2dc\uc791\ud574\ubcf4\uc138\uc694.<\/p>\n<h2><strong>\ucd94\uce21\uc5d0\uc11c \ubc97\uc5b4\ub098, \ub370\uc774\ud130\ub85c \uc2dc\uc791\ud558\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5<\/strong><\/h2>\n<p>\uc0c8\ub85c\uc6b4 \uae30\ub2a5\uc744 \uc18c\uac1c\ud558\uae30 \uc804\uc5d0, \uc6b0\ub9ac\uac00 \uc65c \uc774 \ubb38\uc81c\ub97c \ub2e4\uc2dc \ubc14\ub77c\ubcf4\uac8c \ub418\uc5c8\ub294\uc9c0\ubd80\ud130 \uc774\uc57c\uae30\ud558\ub824 \ud569\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub3d9\uc548 \uc6b0\ub9ac\ub294 \u2018<em>\ubaa9\ud45c<\/em>\u2019\uac00 \uc544\ub2c8\ub77c <strong>\u2018<em>\ucd94\uce21<\/em>\u2019\uc5d0\uc11c \uc2dc\uc791\ud558\ub294 \ubc29\uc2dd\uc5d0 \uc775\uc219<\/strong>\ud574\uc838 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \u201c\uc2e4\uc81c\ub85c \uad6c\ub9e4\ud560 \uc2e0\uaddc \uace0\uac1d\uc744 \ud655\ubcf4\ud574\uc57c \ud55c\ub2e4\u201d\ub294 \uba85\ud655\ud55c \ubaa9\ud45c \ub300\uc2e0, <strong>\u201c\uc6b0\ub9ac \uace0\uac1d\uc740 \uc774\ub7f0 \ud2b9\uc131\uc744 \uac00\uc9c4 \uc0ac\ub78c\uc77c \uac83\uc774\ub2e4\u201d\ub77c\ub294 \uac00\uc815\uc5d0\uc11c \uc2dc\uc791<\/strong>\ud574\uc628 \uac83\uc774\uc8e0.<\/p>\n<p>\ubb38\uc81c\ub294, \uc774 \uc791\uc740 \ucc28\uc774\uac00 \uc2e4\uc81c \uacb0\uacfc\uc5d0 \ud070 \uc601\ud5a5\uc744 \ub9cc\ub4e0\ub2e4\ub294 \uc810\uc785\ub2c8\ub2e4. \ucd94\uce21\uacfc \ub370\uc774\ud130 \uc0ac\uc774\uc758 \uac04\uadf9\uc740 \uacb0\uad6d \ub450 \uac00\uc9c0 \ubb38\uc81c\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4.<\/p>\n<ol>\n<li><strong>\uba3c\uc800, \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc785\ub2c8\ub2e4.<\/strong> \uc0ac\ub78c\ub4e4\uc740 \uc790\uc2e0\uacfc \uad00\ub828 \uc5c6\ub294 \uad11\uace0\ub97c \uae08\ubc29 \uc9c0\ub098\uce69\ub2c8\ub2e4. \uc9c4\uc815\ud55c \uac1c\uc778\ud654\ub294 \u2018\uc124\uc815\ub41c \ud398\ub974\uc18c\ub098\u2019\uac00 \uc544\ub2c8\ub77c, \uc2e4\uc81c \uc0ac\ub78c\uc744 \uc774\ud574\ud558\ub294 \uac83\uc5d0\uc11c \uc2dc\uc791\ub429\ub2c8\ub2e4.<\/li>\n<li><strong>\uadf8\ub9ac\uace0 \uc608\uc0b0\uc785\ub2c8\ub2e4.<\/strong> \uad6c\ub9e4 \uc758\ub3c4\uac00 \uc5c6\ub294 \uc0ac\uc6a9\uc790\uc5d0\uac8c \uad11\uace0\uac00 \ub178\ucd9c\ub418\uba74\uc11c, \ube44\uc6a9\uc740 \uc313\uc774\uc9c0\ub9cc \uc131\uacfc\ub85c \uc774\uc5b4\uc9c0\uc9c0 \uc54a\ub294 \uc0c1\ud669\uc774 \ubc18\ubcf5\ub429\ub2c8\ub2e4.<\/li>\n<\/ol>\n<p>\uadf8\ub7fc\uc5d0\ub3c4 \uc6b0\ub9ac\ub294 \uac19\uc740 \ubc29\uc2dd\uc744 \ubc18\ubcf5\ud574\uc654\uc2b5\ub2c8\ub2e4. \uae30\uc874\uc758 \uc6cc\ud06c\ud50c\ub85c\uc6b0\uac00 \uadf8\ub807\uac8c \uc124\uacc4\ub418\uc5b4 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\uc218\uc791\uc5c5 \uc911\uc2ec\uc758 \uacfc\uc815\uc740<\/strong> \uc18d\ub3c4\ub97c \ub2a6\ucda5\ub2c8\ub2e4. \ub370\uc774\ud130\ub97c \uc815\ub9ac\ud558\uace0, \ubd84\ub958 \uccb4\uacc4\ub97c \uc5f0\uacb0\ud558\uace0, \uc790\ub8cc\ub97c \ud558\ub098\uc529 \ud0c0\uac9f\ud305 \uae30\uc900\uc73c\ub85c \uc62e\uae30\ub294 \ub370 \ub9ce\uc740 \uc2dc\uac04\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uc774 \uacfc\uc815\uc740 \ubc18\ubcf5\uc801\uc774\uace0, \uacb0\uad6d \ub354 \uc911\uc694\ud55c \uc804\ub7b5\uc801 \uc5c5\ubb34\uc5d0 \uc4f8 \uc2dc\uac04\uc744 \ube7c\uc557\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\ubc18\ub300\ub85c, \uc18d\ub3c4\ub97c \ub192\uc774\ub824 \ud558\uba74 \uc815\ud655\ub3c4\uac00 \ud76c\uc0dd\ub429\ub2c8\ub2e4.<\/strong> \ube60\ub974\uac8c \uacb0\uc815\uc744 \ub0b4\ub9ac\uae30 \uc704\ud574 \uc6b0\ub9ac\ub294 \uc5ec\ub7ec \uac00\uc815\uc744 \ud569\ub2c8\ub2e4. 25~34\uc138\ub77c\uba74 \ud2b9\uc815 \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c\uc744 \uace0\uc9d1\ud560 \uac83\uc774\ub77c\uace0, \ud2b9\uc815 \ucf58\ud150\uce20\ub97c \ubcf8 \uc0ac\ub78c\uc774\ub77c\uba74 \ub192\uc740 \uad6c\ub9e4\ub825\uc744 \uac00\uc84c\uc744 \uac83\uc774\ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc, \uc815\ub9d0 \uadf8\ub7f4\uae4c\uc694?<\/li>\n<\/ul>\n<p>\uacb0\uad6d \uc6b0\ub9ac\ub294 \ube60\ub974\uc9c0\ub9cc \ubd88\ud655\uc2e4\ud55c \uc120\ud0dd\uacfc, \ub290\ub9ac\uc9c0\ub9cc \ud655\uc2e4\ud55c \uc120\ud0dd \uc0ac\uc774\uc5d0\uc11c \ud558\ub098\ub97c \ud0dd\ud574\uc57c \ud588\uc2b5\ub2c8\ub2e4. \uc774\uc81c\ub294 \uadf8\ub7f4 \ud544\uc694\uac00 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uc5d0\uc774\uc804\ud2f1 \uc624\ub514\uc5b8\uc2a4\ub97c \ud65c\uc6a9\ud558\uba74 \uc18d\ub3c4\uc640 \uc815\ud655\uc131, \ub450 \uac00\uc9c0\ub97c \ub3d9\uc2dc\uc5d0 \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4<\/strong>.<\/p>\n<p><strong>AI\uac00 \ubcf5\uc7a1\ud55c \ub370\uc774\ud130 \ubd84\uc11d\uc744 \uc989\uc2dc \ucc98\ub9ac<\/strong>\ud558\uace0, <strong>\ubaa9\ud45c\ub97c \uae30\ubc18\uc73c\ub85c \uc624\ub514\uc5b8\uc2a4 \uacc4\ud68d\uc744 \uc2dc\uc791<\/strong>\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\uc2b5\ub2c8\ub2e4. \ub610\ud55c <strong>\uc2e4\uc81c \ub370\uc774\ud130\ub97c \ubc14\ud0d5\uc73c\ub85c \uc7a0\uc7ac \uace0\uac1d\uc744 \ucc3e\uc544\ub0b4<\/strong>, \ucd94\uce21\uacfc \uc9c0\uc2dd \uc0ac\uc774\uc758 \uac04\uadf9\uc744 \ub2e8 \uba87 \ucd08 \ub9cc\uc5d0 \ud6a8\uacfc\uc801\uc73c\ub85c \uc904\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n<h2><strong>\uace0\uac1d\ucc98\ub7fc \uc0dd\uac01\ud558\ub294 AI<\/strong><\/h2>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 \uae30\uc874 \ubc29\uc2dd\uc744 \uc870\uae08\uc529 \uac1c\uc120\ud558\ub294 \ub300\uc2e0, \uc644\uc804\ud788 \ub2e4\ub978 \uc811\uadfc\uc744 \uc120\ud0dd\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 <a href=\"https:\/\/www.criteo.com\/kr\/blog\/predicting-the-unpredictable-what-are-commerce-audiences\/\">\uc138\uacc4 \ucd5c\ub300 \uaddc\ubaa8\uc758 \uc624\ud508 \ucee4\uba38\uc2a4 \ub370\uc774\ud130<\/a>\uc5d0 \ub3c5\uc810\uc801\uc73c\ub85c \uc811\uadfc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc9c0\uae08\uae4c\uc9c0 \uc774 \ub370\uc774\ud130\ub97c \uc2e4\uc81c \uc804\ub7b5\uc73c\ub85c \uc5f0\uacb0\ud558\ub294 \uacfc\uc815\uc740 \uc5ec\uc804\ud788 \ubcf5\uc7a1\ud588\uc2b5\ub2c8\ub2e4. \uad11\uace0\uc8fc\ub294 \uc2a4\ud504\ub808\ub4dc\uc2dc\ud2b8\ub97c \uc5f4\uace0, \ub370\uc774\ud130\ub97c \uc815\ub9ac\ud558\uace0, \uc138\uadf8\uba3c\ud2b8\ub97c \ub098\ub204\ub294 \uc791\uc5c5\uc5d0 \ub9ce\uc740 \uc2dc\uac04\uc744 \ud560\uc560\ud574\uc57c \ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub370\uc774\ud130\ub294 \ucda9\ubd84\ud588\uc9c0\ub9cc, \ud65c\uc6a9 \ubc29\uc2dd\uc740 \uc5ec\uc804\ud788 \uacfc\uac70\uc5d0 \uba38\ubb3c\ub7ec \uc788\uc5c8\ub358 \uc148\uc785\ub2c8\ub2e4. \ub370\uc774\ud130\uc758 \uaddc\ubaa8\ub294 \ubd84\uba85 \uc555\ub3c4\uc801\uc785\ub2c8\ub2e4. 3,700\uac1c \uce74\ud14c\uace0\ub9ac, 45\uc5b5 \uac1c \uc774\uc0c1\uc758 \uc0c1\ud488 SKU, \uadf8\ub9ac\uace0 \uc57d 7\uc5b5 2\ucc9c\ub9cc \uba85\uc758 \uc77c\uc77c \ud65c\uc131 \uc0ac\uc6a9\uc790\uc758 \uad6c\ub9e4 \ub370\uc774\ud130. \uc5ec\uae30\uc5d0 \uc218\ucc9c \uac1c\uc758 \ube0c\ub79c\ub4dc\uc640 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ub124\ud2b8\uc6cc\ud06c, \uadf8\ub9ac\uace0 17,000\uc5ec \uad11\uace0\uc8fc\ub85c \uc774\ub8e8\uc5b4\uc9c4 \ubc29\ub300\ud55c \ub124\ud2b8\uc6cc\ud06c\uac00 \ud568\uaed8\ud569\ub2c8\ub2e4.\u00a0\u00a0 \uc774\ucc98\ub7fc \ucd95\uc801\ub41c \ub370\uc774\ud130\ub294 \ub2e8\uc21c\ud55c \uc778\uad6c\ud1b5\uacc4\ub85c\ub294 \ud3ec\ucc29\ud560 \uc218 \uc5c6\ub294 \uc2e4\uc81c \uc18c\ube44\uc790\uc758 \ud589\ub3d9 \ud328\ud134\uc744 \uc815\uad50\ud558\uac8c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc911\uc694\ud55c \uac83\uc740 \uc774 \ub370\uc774\ud130\ub97c \uc5bc\ub9c8\ub098 \ud6a8\uacfc\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\ub290\ub0d0 \ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p><a href=\"https:\/\/ailab.criteo.com\/\">\ud06c\ub9ac\ud14c\uc624 AI \ub7a9\uc740<\/a> <strong>\uc5d0\uc774\uc804\ud2f1 AI \uc2dc\uc2a4\ud15c\uc744 \ud1b5\ud574 \uc624\ub514\uc5b8\uc2a4 \uacc4\ud68d \ubc29\uc2dd\uc744 \ud55c \ub2e8\uacc4 \ub04c\uc5b4\uc62c\ub838\uc2b5\ub2c8\ub2e4<\/strong>. \uc774\uc81c\ub294 \ucd94\uce21\uc774 \uc544\ub2c8\ub77c <strong>\ub370\uc774\ud130\uc5d0 \uae30\ubc18\ud574, \ub354 \ube60\ub974\uace0 \ub354 \uc27d\uac8c, \uadf8\ub9ac\uace0 \ub354 \ud655\uc2e0\uc744 \uac00\uc9c0\uace0 \uc624\ub514\uc5b8\uc2a4\ub97c \uc815\uc758<\/strong>\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u00a0 <strong>\uc5d0\uc774\uc804\ud2f1 \uc624\ub514\uc5b8\uc2a4 \uc194\ub8e8\uc158\uc740<\/strong> \uc218\uc2ed\uc5b5 \uac1c\uc758 <strong>\ub370\uc774\ud130 \ud3ec\uc778\ud2b8\ub97c \uc2e4\ud589 \uac00\ub2a5\ud55c \uc804\ub7b5\uc73c\ub85c \uc804\ud658\ud574, \ucd5c\uc801\uc758 \uc624\ub514\uc5b8\uc2a4 \uc804\ub7b5\uc744 \uad6c\ucd95<\/strong>\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub9ac\uace0 \ud06c\ub9ac\ud14c\uc624\ub294 \uc2e4\uc81c \ubbf8\ub514\uc5b4 \uad6c\ub9e4\uac00 \uc774\ub8e8\uc5b4\uc9c0\ub294 \ubc29\uc2dd\uacfc \ud750\ub984\uc5d0 \ub9de\ucdb0 \ub450 \uac00\uc9c0 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<h2><strong>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\ub97c \uc704\ud55c &#8216;\uc624\ub514\uc5b8\uc2a4 \uc5d0\uc774\uc804\ud2b8&#8217;<\/strong><\/h2>\n<p>\ud06c\ub9ac\ud14c\uc624 \ucee4\uba38\uc2a4 \uadf8\ub85c\uc2a4\ub97c \ud65c\uc6a9\ud558\ub294 \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud130\uc640 \uad11\uace0\uc8fc\ub77c\uba74, <strong>\uacb0\uad6d \uac00\uc7a5 \uc911\uc694\ud55c \uac74 \u2018\uc131\uacfc\u2019\ub77c\ub294 \uc810<\/strong>\uc744 \uc798 \uc54c\uace0 \uacc4\uc2e4 \uac81\ub2c8\ub2e4. \uc131\uacfc\ub97c \ub9cc\ub4e4\uae30 \uc704\ud574\uc11c\ub294 <strong>\uad6c\ub9e4 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uace0\uac1d\uc744 \ube60\ub974\uac8c \ucc3e\uc544\ub0b4\ub294 \uac83\uc774 \ud575\uc2ec<\/strong>\uc785\ub2c8\ub2e4.<\/p>\n<p><strong>\uc624\ub514\uc5b8\uc2a4 \uc5d0\uc774\uc804\ud2b8<\/strong>\ub294 \uc774\ub7ec\ud55c \uacfc\uc815\uc744 \ub3d5\ub294 AI \uc5b4\uc2dc\uc2a4\ud134\ud2b8\uc785\ub2c8\ub2e4. \uae30\uc874\ucc98\ub7fc \ucd94\uce21\uc5d0 \uc758\uc874\ud558\uac70\ub098 \ubc18\ubcf5\uc801\uc778 \uc791\uc5c5\uc5d0 \uc2dc\uac04\uc744 \uc4f0\uc9c0 \uc54a\ub3c4\ub85d \uc124\uacc4\ub410\uc73c\uba70, \ub204\uad6c\ub098 \uc27d\uac8c \ub300\ud654\ud558\ub4ef \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubcf5\uc7a1\ud55c \uc18d\uc131\uc744 \ud558\ub098\ud558\ub098 \uc120\ud0dd\ud558\ub294 \ub300\uc2e0, \uc6d0\ud558\ub294 \uc624\ub514\uc5b8\uc2a4\ub97c \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc785\ub825\ud558\uae30\ub9cc \ud558\uba74 \ub429\ub2c8\ub2e4.<\/p>\n<p>\uc608\ub97c \ub4e4\uc5b4, \ub2e8\uc21c\ud788 \u2018\uc57c\uc678 \ud65c\ub3d9\uc5d0 \uad00\uc2ec \uc788\ub294 \uc0ac\ub78c\u2019\uc744 \uc124\uc815\ud558\ub294 \ub300\uc2e0 \u201c<em>\ub4f1\uc0b0\uc774\ub098 \ucea0\ud551\uc6a9 \ubc30\ub0ad \uad6c\ub9e4 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc624\ub514\uc5b8\uc2a4\ub97c \uad6c\ucd95\ud574\uc918<\/em>\u201d \uc640 \uac19\uc774 \ubaa9\uc801 \uc911\uc2ec\uc73c\ub85c \uc694\uccad\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uacfc\uac70\uc5d0\ub294 \uc774\ub7f0 \uc138\uadf8\uba3c\ud2b8\ub97c \ub9cc\ub4e4\uae30 \uc704\ud574 \ub370\uc774\ud130\ub97c \ube44\uad50\ud558\uace0 \uac80\ud1a0\ud558\ub294 \ub370 \uc801\uc9c0 \uc54a\uc740 \uc2dc\uac04\uc774 \ud544\uc694\ud588\uc2b5\ub2c8\ub2e4. \uc774\uc81c\ub294 \uba87 \ucd08 \ub9cc\uc5d0 \uac00\ub2a5\ud569\ub2c8\ub2e4. \uc624\ub514\uc5b8\uc2a4 \uc5d0\uc774\uc804\ud2b8\ub294 \ucd5c\uc2e0 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uc0ac\uc6a9\uc790 \ud589\ub3d9 \ud328\ud134\uc744 \ubd84\uc11d\ud558\uace0, \ubaa9\ud45c\uc5d0 \ub9de\ub294 \uc624\ub514\uc5b8\uc2a4\ub97c \uc790\ub3d9\uc73c\ub85c \ub3c4\ucd9c\ud569\ub2c8\ub2e4.<\/p>\n<p>\ud558\uc9c0\ub9cc \uc774 \uae30\ub2a5\uc740 \ub2e8\uc21c\ud788 \uc624\ub514\uc5b8\uc2a4\ub97c \ub9cc\ub4e4\uc5b4\uc8fc\ub294 \ub370 \uadf8\uce58\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ud50c\ub7ab\ud3fc \ud65c\uc6a9\uc744 \ub3d5\ub294 \u2018\ucee8\uc124\ud134\ud2b8\u2019\ucc98\ub7fc \uc791\ub3d9\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc608\ub97c \ub4e4\uc5b4, \u201c<em>\uc778\ub9c8\ucf13 \uc624\ub514\uc5b8\uc2a4\uc640 \ud589\ub3d9 \uc624\ub514\uc5b8\uc2a4\ub294 \uc5b4\ub5bb\uac8c \ub2e4\ub978\uac00\uc694?\u201d<\/em>. <em>\u201c\uad00\ub828\uc131 \uc810\uc218\ub294 \uc5b4\ub5bb\uac8c \ud65c\uc6a9\ud574\uc57c \ud558\ub098\uc694?\u201d<\/em>\uc640 \uac19\uc740 \uc9c8\ubb38\uc5d0\ub3c4 \uba85\ud655\ud55c \ub2f5\uc744 \uc81c\uacf5\ud574, \uc804\ub7b5\uc744 \uc124\uacc4\ud558\uace0 \ub0b4\ubd80 \uc124\ub4dd\uc744 \uc9c4\ud589\ud558\ub294 \ub370 \ud544\uc694\ud55c \uadfc\uac70\uae4c\uc9c0 \ud568\uaed8 \uc81c\uc2dc\ud569\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c \ub370\uc774\ud130 \uae30\ubc18\uc73c\ub85c \uc608\uc0c1\uce58 \ubabb\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ubc1c\uacac\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\uc2b5\ub2c8\ub2e4. \uc624\ub514\uc5b8\uc2a4\uac00 \uc9c0\ub098\uce58\uac8c \uc881\ub2e4\uba74 \ud655\uc7a5\uc744 \uc81c\uc548\ud558\uace0, \uae30\uc874 \uac00\uc124\uacfc\ub294 \ub2e4\ub974\uc9c0\ub9cc \uc2e4\uc81c \uc804\ud658\uc73c\ub85c \uc774\uc5b4\uc9c0\ub294 \uc0c8\ub85c\uc6b4 \uc5f0\uacb0\uc810\uc744 \ucc3e\uc544\ub0b4\uae30\ub3c4 \ud569\ub2c8\ub2e4.<\/p>\n<p>\uacb0\uad6d \uc624\ub514\uc5b8\uc2a4 \uc5d0\uc774\uc804\ud2b8\ub294 \u2018\uc774\ub7f4 \uac83\uc774\ub2e4\u2019\ub77c\ub294 <em>\uac00\uc815<\/em>\uc774 \uc544\ub2c8\ub77c, <em>\uc2e4\uc81c \uace0\uac1d \ud589\ub3d9 \ub370\uc774\ud130<\/em>\ub97c \uae30\ubc18\uc73c\ub85c \uc804\ub7b5\uc744 \uc218\ub9bd\ud560 \uc218 \uc788\ub3c4\ub85d \ub9cc\ub4e4\uc5b4\uc90d\ub2c8\ub2e4.<\/p>\n<p>\ud604\uc7ac \ud574\ub2f9 \uae30\ub2a5\uc740 \ubbf8\uad6d, \uce90\ub098\ub2e4, \uc601\uad6d, \uc544\uc77c\ub79c\ub4dc, \ud638\uc8fc, \ub274\uc9c8\ub79c\ub4dc\uc5d0\uc11c \uc81c\uacf5\ub418\uace0 \uc788\uc73c\uba70, 2026\ub144\uc5d0\ub294 \ub354 \ub9ce\uc740 \uad6d\uac00\ub85c \ud655\ub300\ub420 \uc608\uc815\uc785\ub2c8\ub2e4.<\/p>\n<div class=\"wistia_embed wistia_async_pmydewjtk5 videoFoam=true\"><\/div>\n<p><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<p style=\"text-align: center;\"><em>\uc774\uc81c \ucee4\uba38\uc2a4 \uadf8\ub85c\uc2a4\uc758 \uc624\ub514\uc5b8\uc2a4 \uc5d0\uc774\uc804\ud2b8\ub97c \ud1b5\ud574 \uc2e4\uc81c \ud65c\uc6a9 \uc0ac\ub840\ub97c \ud655\uc778\ud574 \ubcf4\uc138\uc694.<\/em><\/p>\n<h2><strong>\uc5d0\uc774\uc804\uc2dc \ubc0f \ud050\ub808\uc774\ud130\ub97c \uc704\ud55c &#8216;\uc624\ub514\uc5b8\uc2a4 \ud50c\ub798\ub108&#8217;<\/strong><\/h2>\n<p>\uc774\uc81c \uacf5\uae09 \uce21 \uad00\uc810\uc73c\ub85c \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624 \ucee4\uba38\uc2a4 \uadf8\ub9ac\ub4dc\ub97c \uc0ac\uc6a9\ud558\ub294 \uc5d0\uc774\uc804\uc2dc\ub098 \ud050\ub808\uc774\ud130\ub77c\uba74, \uc218\uc694 \uce21\uacfc\ub294 \ub2e4\ub978 \uc6b0\uc120\uc21c\uc704\ub97c \uac16\uac8c \ub429\ub2c8\ub2e4. \uc911\uc694\ud55c \uac83\uc740 \ud074\ub9ad\uc744 \ub298\ub9ac\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \uad11\uace0 \uc9c0\uba74\uacfc \ub370\uc774\ud130\ub97c \uacb0\ud569\ud574, \uace0\uac1d\uc758 \uc694\uad6c\uc5d0 \ub9de\ub294 \uac70\ub798 \ud328\ud0a4\uc9c0\ub97c \ub9cc\ub4e4\uc5b4\ub0b4\ub294 \uac83\uc774 \ud575\uc2ec\uc785\ub2c8\ub2e4.<\/p>\n<p>\ud558\uc9c0\ub9cc \ud604\uc2e4\uc740 \ub179\ub85d\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc0c1\uc138\ud55c \uc694\uad6c\uc0ac\ud56d\uc774 \ub2f4\uae34 RFP \ubb38\uc11c\ub97c \ube60\ub974\uac8c \uc774\ud574\ud558\uace0, \uc774\ub97c \uad6c\uccb4\uc801\uc778 \ubbf8\ub514\uc5b4 \uacc4\ud68d\uc73c\ub85c \ud480\uc5b4\ub0b4\uc57c \ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n<p>\ucee4\uba38\uc2a4 \uadf8\ub9ac\ub4dc\uc758 <strong>\uc624\ub514\uc5b8\uc2a4 \ud50c\ub798\ub108<\/strong>\ub294 \uc774 \uacfc\uc815\uc744 \ud6e8\uc52c \uac04\ub2e8\ud558\uac8c \ub9cc\ub4e4\uc5b4\uc90d\ub2c8\ub2e4.<\/p>\n<p>RFP\ub97c PDF\ub85c \uc5c5\ub85c\ub4dc\ud558\uba74, AI\uac00 \ubb38\uc11c\ub97c \ubd84\uc11d\ud574 \ud575\uc2ec \ubaa9\ud45c\ub97c \ud30c\uc545\ud558\uace0 \uc801\ud569\ud55c \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\ub97c \uc790\ub3d9\uc73c\ub85c \uc81c\uc548\ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0 \uac01 \uac70\ub798\uc758 \uc608\uc0c1 \ub3c4\ub2ec \ubc94\uc704\uc640 \uc9c0\ucd9c \uaddc\ubaa8\uae4c\uc9c0 \ud568\uaed8 \ubcf4\uc5ec\uc8fc\uae30 \ub54c\ubb38\uc5d0, \ubc14\ub85c \uc2e4\ud589 \uac00\ub2a5\ud55c \uacc4\ud68d\uc73c\ub85c \uc774\uc5b4\uac08 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ubcf5\uc7a1\ud558\uac8c \ud769\uc5b4\uc9c4 \uc694\uccad\uc774, \uc815\ub9ac\ub41c PMP \uac70\ub798\ub85c \ube60\ub974\uac8c \uad6c\uc870\ud654\ub418\ub294 \uac83\uc744 \uacbd\ud5d8\ud558\uc2e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc624\ub514\uc5b8\uc2a4 \ud50c\ub798\ub108\ub97c \ud65c\uc6a9\ud558\uba74 \ub354 \ub9ce\uc740 RFP\uc5d0 \ube60\ub974\uace0 \uc815\ud655\ud558\uac8c \ub300\uc751\ud560 \uc218 \uc788\uace0, \ub354 \ud48d\ubd80\ud558\uace0 \uc815\ud655\ud55c \ub370\uc774\ud130 \uae30\ubc18\uc73c\ub85c \uc81c\uc548\uc744 \uad6c\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubaa8\ud638\ud55c \ucee8\ud14d\uc2a4\ud2b8 \ud0a4\uc6cc\ub4dc\uac00 \uc544\ub2c8\ub77c, \uc2e4\uc81c \uad6c\ub9e4 \uc758\ub3c4\ub97c \ubc18\uc601\ud55c \uc624\ub514\uc5b8\uc2a4\ub97c \uae30\ubc18\uc73c\ub85c \ud328\ud0a4\uc9c0\ub97c \uc124\uacc4\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc774\uc81c \ubc18\ubcf5\uc801\uc778 \uc5d1\uc140 \uc791\uc5c5\uc5d0 \uc2dc\uac04\uc744 \uc4f0\uae30\ubcf4\ub2e4, \ub354 \ub098\uc740 \uc81c\uc548\uc744 \ub9cc\ub4dc\ub294 \ub370 \uc9d1\uc911\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><em>\ud604\uc7ac \ubbf8\uad6d, \uc601\uad6d, \ub3c5\uc77c, \uc774\ud0c8\ub9ac\uc544, \uc2a4\ud398\uc778, \ud504\ub791\uc2a4, \uc77c\ubcf8, \ud55c\uad6d\uc5d0\uc11c \uc0ac\uc6a9 \uac00\ub2a5\ud558\uba70, 2026\ub144\uc5d0\ub294 \ub354 \ub9ce\uc740 \uc2dc\uc7a5\uc73c\ub85c \ud655\ub300\ub420 \uc608\uc815\uc785\ub2c8\ub2e4.<\/em><\/p>\n<div class=\"wistia_embed wistia_async_o6wa58rfzm videoFoam=true\"><\/div>\n<p><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center; margin-top: -10px; margin-bottom: 24px;\"><em>\ucee4\uba38\uc2a4 \uadf8\ub9ac\ub4dc\uc758 \uc624\ub514\uc5b8\uc2a4 \ud50c\ub798\ub108\ub97c \uc601\uc0c1\uc73c\ub85c \ud655\uc778\ud574 \ubcf4\uc138\uc694.<\/em><\/p>\n<h2><strong>\uc624\ub514\uc5b8\uc2a4 \uc804\ub7b5, \uc774\uc81c\ub294 AI\uc640 \ub370\uc774\ud130\ub85c \uc0c8\ub86d\uac8c \uc811\uadfc\ud558\uc138\uc694<\/strong><\/h2>\n<p>\uc5d0\uc774\uc804\ud2f1 \uc624\ub514\uc5b8\uc2a4\ub294 \uc0ac\ub78c\uc744 \ub300\uc2e0\ud558\ub294 \ub3c4\uad6c\uac00 \uc544\ub2d9\ub2c8\ub2e4. \uc0ac\ub78c\uc774 \ub354 \uc911\uc694\ud55c \uc77c\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\ub3c4\ub85d \ub9cc\ub4dc\ub294 \ub3c4\uad6c\uc785\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub3d9\uc548 \uc624\ub514\uc5b8\uc2a4 \uacc4\ud68d\uc5d0 \uc3df\ub358 \uc2dc\uac04\uc744 \uc904\uc774\uba74\uc11c, \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uba54\uc2dc\uc9c0\ub97c \uace0\ubbfc\ud558\uace0, \uc804\ub7b5\uc744 \ub354 \uae4a\uc774 \uad6c\ucd95\ud558\uace0, \uc7a5\uae30\uc801\uc778 \uc131\uacfc\ub97c \uc900\ube44\ud558\ub294 \ub370 \ub354 \ub9ce\uc740 \uc2dc\uac04\uc744 \ud560\uc560\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub9ac\uace0 \ubb34\uc5c7\ubcf4\ub2e4, \u2018\uac10\u2019\uc774 \uc544\ub2c8\ub77c \u2018\ub370\uc774\ud130\u2019\ub85c \ud310\ub2e8\ud560 \uc218 \uc788\uac8c \ub418\ub294\ub370\uc694. \uc774\uc81c\ub294 \u2018\uc2a4\ub9c8\ud2b8\ud3f0 \uad6c\ub9e4 \uc758\ub3c4\uac00 \uc788\ub294 \uace0\uac1d\u2019\uc758 \uc138\uadf8\uba3c\ud2b8\ub97c \uc120\ud0dd\ud574 \ub193\uace0 \uc2e4\uc81c\ub85c \uadf8\ub7f0 \uace0\uac1d\uc774 \ud3ec\ud568\ub418\uc5b4 \uc788\uae30\ub97c \uae30\ub300\ud560 \ud544\uc694\uac00 \uc5c6\uc2b5\ub2c8\ub2e4. \uc624\ub514\uc5b8\uc2a4\ub294 \uc2e4\uc81c \uac70\ub798 \ub370\uc774\ud130\uc640 AI \uae30\uc220, \uadf8\ub9ac\uace0 \uc218\uc2ed \ub144\uac04 \ucd95\uc801\ub41c \ucee4\uba38\uc2a4 \uc804\ubb38\uc131\uc744 \ubc14\ud0d5\uc73c\ub85c \uad6c\ucd95\ub418\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n<p>\ub354 \uc774\uc0c1 \u2018\uc774 \uc815\ub3c4\uba74 \uad1c\ucc2e\ub2e4\u2019\ub294 \uc120\ud0dd\uc5d0 \uba38\ubb3c\uc9c0 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\ubaa8\ub2c8\ud130 \ub450 \ub300\ub97c \ucf1c\uace0, \ucee4\ud53c\ub97c \ub9c8\uc2dc\uba70 \ubcf5\uc7a1\ud55c \uc5d1\uc140 \uc2dc\ud2b8\ub97c \uc5f4\uc5b4\ubcf4\ub294 \uac83\uae4c\uc9c0 \uc5b4\ub290\uc0c8 \uc774\ub7f0 \uc775\uc219\ud55c \ub8e8\ud2f4\uc774 \uace7 \u2018\uc804\ub7b5 \uc218\ub9bd\u2019\uc758 \uc2dc\uc791\uc774 \ub418\uace4\ud569\ub2c8\ub2e4. &#8220;\ub4f1\uc0b0\uc744 \uc88b\uc544\ud558\uace0 \ud658\uacbd \ubcf4\ud638\ub97c \ucd94\uad6c\ud558\ub294 \ubc00\ub808\ub2c8\uc5c4 \uc138\ub300&#8221; \uac19\uc740 \ud398\ub974\uc18c\ub098\uc5d0 \ub300\ud55c \uac04\ub7b5\ud55c \uc815\ubcf4\ub97c \ud655\uc778\ud558\uace0 \uc2a4\ud3ec\uce20 \ub9e4\ub2c8\uc544, \uce5c\ud658\uacbd \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c \uac19\uc740 \uc635\uc158\uc774 \uc788\ub294 \uc120\ud0dd\uc9c0\uc5d0\uc11c \uc138\uadf8\uba3c\ud2b8\ub97c \uace0\ub985\ub2c8\ub2e4. \uc120\ud0dd\uc9c0\ub294 \ucda9\ubd84\ud788 \uc138\ubc00\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uadf8\ub798\ub3c4 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