{"id":22687,"date":"2026-03-10T17:03:30","date_gmt":"2026-03-10T08:03:30","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=22687"},"modified":"2026-03-11T13:29:59","modified_gmt":"2026-03-11T04:29:59","slug":"agentic-ai-korea-consumer-trends","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/agentic-ai-korea-consumer-trends\/","title":{"rendered":"\uc5d0\uc774\uc804\ud2f1 AI \uc2dc\ub300, \ud55c\uad6d \uc18c\ube44\uc790\uc758 \uc778\uc2dd\uacfc \uae30\ub300 \ubcc0\ud654"},"content":{"rendered":"<p><span data-contrast=\"auto\">\ucd5c\uadfc \uba87 \ub144\uac04 AI\ub294\u00a0\uc5c5\uacc4\uc758 \ud575\uc2ec \ud654\ub450\ub85c \uc790\ub9ac \uc7a1\uc558\uc2b5\ub2c8\ub2e4.\u00a0AI\ub97c \ud65c\uc6a9\ud574 \uac80\uc0c9\uc758 \uc815\ud655\ub3c4\ub97c \ub192\uc774\uace0, \uc81c\ud488\uc744 \ucd94\ucc9c\ud558\uace0, \uace0\uac1d \ubb38\uc758\uc5d0 \uc801\uc808\ud558\uac8c \uc751\ub2f5\ud558\ub294 \uc5ed\ud560\uae4c\uc9c0\u00a0\ud588\ub2e4\uba74 \uc9c0\uae08\uc740 \uadf8 \ub2e4\uc74c \ub2e8\uacc4\ub85c \ub118\uc5b4\uac00\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u00a0\uae00\ub85c\ubc8c \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740\u00a0\uc774\uc81c \uc18c\ube44\uc790\uc758 \ub9e5\ub77d\uc744 \uc774\ud574\ud558\uace0 \uc0c1\ud669\uc5d0 \ub9de\ub294 \uc635\uc158\uc744 \uc81c\uc548\ud558\uba70, \ud544\uc694\ud558\ub2e4\uba74 \uad6c\ub9e4\uae4c\uc9c0 \uc9c0\uc6d0\ud558\ub294\u00a0\u2018\uc5d0\uc774\uc804\ud2f1 AI(Agentic AI)\u2019 \ubaa8\ub378\ub85c \ube60\ub974\uac8c \ud655\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">AI\ub294\u00a0\ub2e8\uc21c\ud788\u00a0\ud6a8\uc728\uc744\u00a0\ub192\uc774\ub294\u00a0\ub3c4\uad6c\uac00\u00a0\uc544\ub2c8\ub77c,\u00a0\uad6c\ub9e4\u00a0\uc5ec\uc815\uc758\u00a0\ud750\ub984\u00a0\uc790\uccb4\ub97c\u00a0\uc124\uacc4\ud558\ub294\u00a0\uae30\uc220\ub85c\u00a0\uc9c4\ud654\ud558\uace0\u00a0\uc788\uc2b5\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\ucd5c\uadfc\u00a0\ubbf8\uad6d\uc5d0\uc11c\ub294\u00a0\uc0dd\uc131\ud615\u00a0AI\u00a0\ud50c\ub7ab\ud3fc\u00a0\ub0b4\u00a0\uad11\uace0\u00a0\uc2e4\ud5d8\ub3c4\u00a0\ubcf8\uaca9\ud654\ub418\uace0\u00a0\uc788\uc2b5\ub2c8\ub2e4.\u00a0OpenAI\ub294\u00a0\uc790\uc0ac\u00a0\uc11c\ube44\uc2a4\u00a0\ucc57GPT\uc5d0\uc11c\u00a0\ubb34\ub8cc\u00a0\ubc0f\u00a0\uc800\uac00\ud615\u00a0\uc694\uae08\uc81c\u00a0\uc774\uc6a9\uc790\ub97c\u00a0\ub300\uc0c1\uc73c\ub85c\u00a0\uad11\uace0\u00a0\ub3c4\uc785\ud558\uace0\u00a0\uc788\uc2b5\ub2c8\ub2e4.\u00a0\uc608\ub97c\u00a0\ub4e4\uc5b4\u00a0\uc720\uc800\uac00\u00a0\u201c\uc9d1\ub4e4\uc774\uc5d0\u00a0\ud560 \uc218\u00a0\uc788\ub294\u00a0\uac04\ud3b8\ud55c\u00a0\uc694\ub9ac\u201d\uc5d0\u00a0\ub300\ud574\u00a0\uc9c8\ubb38\ud558\uba74,\u00a0\uc774\uc804\u00a0\ub300\ud654\u00a0\ub9e5\ub77d\uacfc\u00a0\uc758\ub3c4\ub97c\u00a0\ubd84\uc11d\ud574\u00a0\ubc00\ud0a4\ud2b8\ub098\u00a0\uc2dd\ub8cc\ud488\u00a0\ubc30\ub2ec\u00a0\uc11c\ube44\uc2a4\uac00\u00a0\u2018\uc2a4\ud3f0\uc11c\ub4dc(Sponsored)\u00a0\ud45c\uae30\uc640\u00a0\ud568\uaed8\u00a0\uc81c\uc548\ub418\ub294\u00a0\uad6c\uc870\uc785\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\uc774\u00a0\ubcc0\ud654\uac00\u00a0\uc758\ubbf8\ud558\ub294\u00a0\ubc14\ub294\u00a0\ubd84\uba85\ud569\ub2c8\ub2e4.\u00a0\uac80\uc0c9,\u00a0\ucd94\ucc9c,\u00a0\uad11\uace0,\u00a0\uad6c\ub9e4\uac00\u00a0\ubd84\ub9ac\ub41c\u00a0\ub2e8\uacc4\uac00\u00a0\uc544\ub2c8\ub77c\u00a0<\/span><b><span data-contrast=\"auto\">\ud558\ub098\uc758\u00a0\ub300\ud654\u00a0\ud750\ub984\u00a0\uc548\uc5d0\uc11c\u00a0\uc5f0\uacb0\ub418\ub294\u00a0\ud658\uacbd<\/span><\/b><span data-contrast=\"auto\">\uc774\u00a0\ub9cc\ub4e4\uc5b4\uc9c0\uace0\u00a0\uc788\ub2e4\ub294\u00a0\uc810\uc785\ub2c8\ub2e4.\u00a0\uadf8\ub9ac\uace0\u00a0\uadf8\u00a0\uc911\uc2ec\uc5d0\u00a0\uc5d0\uc774\uc804\ud2f1\u00a0AI\uac00\u00a0\uc788\uc2b5\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">\uadf8\ub807\ub2e4\uba74 \ud55c\uad6d \uc18c\ube44\uc790\ub294 \uc774\ub7ec\ud55c \ubcc0\ud654\ub97c \uc5b4\ub5bb\uac8c \ubc1b\uc544\ub4e4\uc774\uace0 \uc788\uc744\uae4c\uc694?<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\ud2b9\ud788 <strong>\ud55c\uad6d<\/strong>\u00a0<\/span><b><span data-contrast=\"auto\">\uc18c\ube44\uc790\ub4e4\uc740 AI \uae30\ubc18 \uad6c\ub9e4 \uacbd\ud5d8\uc744 \uc5b4\ub5bb\uac8c \uc778\uc2dd<\/span><\/b><span data-contrast=\"auto\">\ud558\uace0 \uc788\uc744\uae4c\uc694? \uadf8\ub9ac\uace0\u00a0<\/span><b><span data-contrast=\"auto\">AI\uac00 \uad6c\ub9e4 \uc5ec\uc815\uc5d0 \uac1c\uc785\ud558\ub294 \uac83\uc5d0 \ub300\ud55c \uae30\ub300\uce58\ub294 \uc5b4\ub290 \uc218\uc900<\/span><\/b><span data-contrast=\"auto\">\uc5d0 \uc640 \uc788\uc744\uae4c\uc694?\u00a0<\/span><b><span data-contrast=\"auto\">\ud06c\ub9ac\ud14c\uc624\ub294 \ud55c\uad6d\uc744 \ud3ec\ud568\ud55c<\/span><\/b><span data-contrast=\"auto\">\u00a0<\/span><b><span data-contrast=\"auto\">9\uac1c\uad6d \uc18c\ube44\uc790\ub97c \ub300\uc0c1\uc73c\ub85c AI \uae30\ubc18 \uad6c\ub9e4 \uacbd\ud5d8\uc5d0 \ub300\ud55c \uc778\uc2dd\uacfc \uae30\ub300\ub97c \ubd84\uc11d<\/span><\/b><span data-contrast=\"auto\">\ud588\uc2b5\ub2c8\ub2e4.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\ud06c\ub9ac\ud14c\uc624 \ube14\ub85c\uadf8 \uc2dc\ub9ac\uc988\uc5d0\uc11c\ub294 \uc124\ubb38\uc870\uc0ac \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ub2e4\uc74c \uc138 \uac00\uc9c0 \uc8fc\uc81c\ub97c \ucc28\ub840\ub85c \uc0b4\ud3b4\ubcfc \uc608\uc815\uc785\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"14\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">\ud55c\uad6d \uc18c\ube44\uc790\uac00\u00a0<\/span><b><span data-contrast=\"auto\">\uc5d0\uc774\uc804\ud2f1 AI \uae30\ubc18 \uad6c\ub9e4 \uacbd\ud5d8\uc744 \uc5b4\ub5bb\uac8c \uc778\uc2dd\ud558\uace0 \uc5b4\ub5a4 \uae30\ub300\ub97c \uac00\uc9c0\uace0 \uc788\ub294\uc9c0<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"14\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">\uc2e4\uc81c\ub85c \uc18c\ube44\uc790\ub4e4\uc774\u00a0<\/span><b><span data-contrast=\"auto\">AI\ub97c \uad6c\ub9e4 \uc5ec\uc815\uc5d0\uc11c \uc5b4\ub5bb\uac8c \ud65c\uc6a9\ud558\uace0 \uc788\ub294\uc9c0<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"14\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">\ud55c\uad6d\uacfc \uae00\ub85c\ubc8c \uc18c\ube44\uc790\uc758 AI \ud65c\uc6a9 \ubc0f \uad6c\ub9e4 \ud589\ub3d9\uc758 \ucc28\uc774\uc810<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">\uc774\ubc88 \ube14\ub85c\uadf8 \uae00\uc5d0\uc11c\ub294 \ud55c\uad6d \uc18c\ube44\uc790\uac00 AI \uae30\ubc18 \uad6c\ub9e4 \uacbd\ud5d8\uc744 \uc5b4\ub5bb\uac8c \uc778\uc2dd\ud558\uace0 \uc788\uc73c\uba70, AI\uac00 \uad6c\ub9e4 \uacfc\uc815\uc5d0 \uad00\uc5ec\ud558\ub294 \uac83\uc5d0 \ub300\ud574 \uc5b4\ub5a4 \uae30\ub300\ub97c \uac00\uc9c0\uace0 \uc788\ub294\uc9c0 \ub370\uc774\ud130\ub97c \ud1b5\ud574\u00a0<\/span><\/b><span data-contrast=\"auto\">\uc790\uc138\ud788 \ud655\uc778\ud574\u00a0\ubcf4\uc138\uc694.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<div style=\"height: 70px;\"><\/div>\n<h2><strong><span class=\"TextRun MacChromeBold SCXW139740043 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW139740043 BCX0\" data-ccp-parastyle=\"heading 2\">\ud55c\uad6d<\/span><span class=\"NormalTextRun SCXW139740043 BCX0\" data-ccp-parastyle=\"heading 2\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW139740043 BCX0\" data-ccp-parastyle=\"heading 2\">\uc18c\ube44\uc790<\/span><span class=\"NormalTextRun SCXW139740043 BCX0\" data-ccp-parastyle=\"heading 2\">,\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW139740043 BCX0\" data-ccp-parastyle=\"heading 2\">\uc5d0\uc774\uc804\ud2f1<\/span><span class=\"NormalTextRun SCXW139740043 BCX0\" data-ccp-parastyle=\"heading 2\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW139740043 BCX0\" data-ccp-parastyle=\"heading 2\">AI\ub97c<\/span><span class=\"NormalTextRun SCXW139740043 BCX0\" data-ccp-parastyle=\"heading 2\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW139740043 BCX0\" data-ccp-parastyle=\"heading 2\">\uc2e4\uc81c<\/span><span class=\"NormalTextRun SCXW139740043 BCX0\" data-ccp-parastyle=\"heading 2\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW139740043 BCX0\" data-ccp-parastyle=\"heading 2\">\uad6c\ub9e4<\/span><span class=\"NormalTextRun SCXW139740043 BCX0\" data-ccp-parastyle=\"heading 2\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW139740043 BCX0\" data-ccp-parastyle=\"heading 2\">\uc5ec\uc815\uc5d0<\/span><span class=\"NormalTextRun SCXW139740043 BCX0\" data-ccp-parastyle=\"heading 2\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW139740043 BCX0\" data-ccp-parastyle=\"heading 2\">\ud65c\uc6a9\ud558\uace0<\/span><span class=\"NormalTextRun SCXW139740043 BCX0\" data-ccp-parastyle=\"heading 2\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW139740043 BCX0\" data-ccp-parastyle=\"heading 2\">\uc788\uc2b5\ub2c8\ub2e4<\/span><\/span><\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22688 size-full\" src=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/CSI-2025-Q4_KR-e1773129376720.png\" alt=\"\ud55c\uad6d \uc18c\ube44\uc790, \uc5d0\uc774\uc804\ud2f1 AI\ub97c \uc2e4\uc81c \uad6c\ub9e4 \uc5ec\uc815\uc5d0 \ud65c\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4\" width=\"960\" height=\"395\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/CSI-2025-Q4_KR-e1773129376720.png 960w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/CSI-2025-Q4_KR-e1773129376720-300x123.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/CSI-2025-Q4_KR-e1773129376720-768x316.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/CSI-2025-Q4_KR-e1773129376720-630x259.png 630w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<p><span data-contrast=\"auto\">\uba3c\uc800,\u00a0\uc5d0\uc774\uc804\ud2f1\u00a0AI\uc5d0\u00a0\ub300\ud55c\u00a0\ud55c\uad6d\u00a0\uc18c\ube44\uc790\u00a0\uc778\uc2dd\uc758\u00a0\ub370\uc774\ud130\ub97c\u00a0\ubcf4\uba74:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">AI\u00a0<\/span><span data-contrast=\"auto\">\uc0ac\uc6a9<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uacbd\ud5d8<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc788\uc74c<\/span><span data-contrast=\"auto\">: 38%\u00a0<\/span><span data-contrast=\"auto\">(\uc815\uae30\uc801\u00a0\uc0ac\uc6a9\u00a018% +\u00a0\uc0ac\uc6a9\u00a0\uacbd\ud5d8\uc740\u00a0\uc788\uc73c\ub098\u00a0\ube44\uc815\uae30\uc801\u00a020%)<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">AI\ub97c\u00a0\uc798\u00a0<\/span><span data-contrast=\"auto\">\ubaa8\ub978\ub2e4<\/span><span data-contrast=\"auto\">: 29%<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">\ud5a5\ud6c4<\/span><span data-contrast=\"auto\">\u00a01\ub144\u00a0<\/span><span data-contrast=\"auto\">\uc548\uc5d0<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc5d0\uc774\uc804\ud2f1<\/span><span data-contrast=\"auto\">\u00a0AI\ub97c\u00a0\uc0ac\uc6a9\ud558\ub294\u00a0\uac83\uc5d0\u00a0<\/span><span data-contrast=\"auto\">\uad00\uc2ec \uc788\uc74c: 45%<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">\uc774\ubbf8\u00a0\uc0c1\ub2f9\uc218\uc758\u00a0\uc18c\ube44\uc790\uac00\u00a0<\/span><b><span data-contrast=\"auto\">AI\ub97c\u00a0\uc778\uc9c0\ud558\uace0\u00a0\uc788\uac70\ub098\u00a0\ud55c \ubc88\u00a0\uc774\uc0c1\u00a0\uc0ac\uc6a9\ud574\ubcf8\u00a0\uacbd\ud5d8<\/span><\/b><span data-contrast=\"auto\">\uc774\u00a0\uc788\uc2b5\ub2c8\ub2e4.\u00a0\uc774\uc81c\u00a0AI\ub294\u00a0\uc644\uc804\ud788\u00a0\ub0af\uc120\u00a0\uae30\uc220\uc774\ub77c\uae30\ubcf4\ub2e4,\u00a0\uc77c\uc0c1\u00a0\uc18d\uc5d0\uc11c\u00a0\ud55c\u00a0\ubc88\ucbe4\uc740\u00a0\uc811\ud574\ubcf8\u00a0\uc874\uc7ac\uc5d0\u00a0\uac00\uae5d\uc2b5\ub2c8\ub2e4.\u00a0\uc774\ub7ec\ud55c\u00a0\ubcc0\ud654\ub294\u00a0\ube0c\ub79c\ub4dc\uc640\u00a0\ub9c8\ucf00\ud130\uc5d0\uac8c\u00a0\uc911\uc694\ud55c\u00a0\uc2dc\uc0ac\uc810\uc744\u00a0\uc81c\uacf5\ud569\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\ud55c\uad6d\u00a0\uc2dc\uc7a5\uc5d0\uc11c\u00a0AI\ub294\u00a0\ub354\u00a0\uc774\uc0c1\u00a0\u201c\ub3c4\uc785\ud560\u00a0\uac83\uc778\uac00\u201d\ub97c\u00a0\uace0\ubbfc\ud558\ub294\u00a0\ub2e8\uacc4\uc5d0\u00a0\uba38\ubb3c\ub7ec\u00a0\uc788\uc9c0\u00a0\uc54a\uc2b5\ub2c8\ub2e4.\u00a0\uc624\ud788\ub824\u00a0\u201c\uc5b4\ub5a4\u00a0\uc218\uc900\uc73c\ub85c\u00a0\uc124\uacc4\ud558\uace0,\u00a0\uc5bc\ub9c8\ub098\u00a0\uc815\uad50\ud558\uac8c\u00a0\uace0\ub3c4\ud654\ud560\u00a0\uac83\uc778\uac00\u201d\ub97c\u00a0\uace0\ubbfc\ud574\uc57c\u00a0\ud558\ub294\u00a0\uc2dc\uc810\uc5d0\u00a0\uac00\uae4c\uc6cc\uc9c0\uace0\u00a0\uc788\uc2b5\ub2c8\ub2e4.\u00a0\ud558\uc9c0\ub9cc\u00a0\ub2e8\uc21c\ud55c\u00a0\ucd94\ucc9c\u00a0\uae30\ub2a5\uc774\ub098\u00a0\uae30\ubcf8\uc801\uc778\u00a0AI\u00a0\ucc57\ubd07\ub9cc\uc73c\ub85c\ub294\u00a0\ucc28\ubcc4\ud654\uac00\u00a0\uc27d\uc9c0\u00a0\uc54a\uc2b5\ub2c8\ub2e4.\u00a0\uc18c\ube44\uc790\ub4e4\uc740\u00a0\uc774\ubbf8\u00a0\ub2e4\uc591\ud55c\u00a0AI\u00a0\uae30\ubc18\u00a0\uc11c\ube44\uc2a4\ub97c\u00a0\uacbd\ud5d8\ud574\uc654\uace0, \uadf8\u00a0\uacfc\uc815\uc5d0\uc11c\u00a0\uc790\uc5f0\uc2a4\ub7fd\uac8c\u00a0\uae30\ub300\u00a0\uc218\uc900\ub3c4\u00a0\ud568\uaed8\u00a0\ub192\uc544\uc84c\uae30\u00a0\ub54c\ubb38\uc785\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\uacb0\uad6d\u00a0\uacbd\uc7c1\ub825\uc740\u00a0AI\ub97c\u00a0\ub3c4\uc785\ud588\ub294\uc9c0\u00a0\uc5ec\ubd80\uac00\u00a0\uc544\ub2c8\ub77c,\u00a0\uc774\ub97c\u00a0\uc5bc\ub9c8\ub098\u00a0\uc138\ubc00\ud558\uac8c\u00a0\uad6c\ub9e4\u00a0\uc5ec\uc815\u00a0\uc548\uc5d0\u00a0\ud1b5\ud569\ud558\uace0\u00a0\uc788\ub294\uc9c0\uc5d0\u00a0\ub2ec\ub824\u00a0\uc788\uc2b5\ub2c8\ub2e4.\u00a0\uc18c\ube44\uc790\uac00\u00a0\uccb4\uac10\ud560\u00a0\uc218\u00a0\uc788\ub294\u00a0\ub9e5\ub77d\u00a0\uc774\ud574\ub3c4\uc640\u00a0\ucd94\ucc9c\uc758\u00a0\uc815\uad50\ud568\uc774\u00a0\ube0c\ub79c\ub4dc\u00a0\uacbd\ud5d8\uc758\u00a0\ucc28\uc774\ub97c\u00a0\ub9cc\ub4e4\uc5b4\ub0b4\uace0\u00a0\uc788\uc2b5\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<div style=\"height: 70px;\"><\/div>\n<h2><strong><span class=\"TextRun MacChromeBold SCXW213075372 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW213075372 BCX0\" data-ccp-parastyle=\"heading 2\">\uc5d0\uc774\uc804\ud2f1<\/span><span class=\"NormalTextRun SCXW213075372 BCX0\" data-ccp-parastyle=\"heading 2\">\u00a0AI,\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW213075372 BCX0\" data-ccp-parastyle=\"heading 2\">\ub2e8\uc21c<\/span><span class=\"NormalTextRun SCXW213075372 BCX0\" data-ccp-parastyle=\"heading 2\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW213075372 BCX0\" data-ccp-parastyle=\"heading 2\">\ucd94\ucc9c\uc744<\/span><span class=\"NormalTextRun SCXW213075372 BCX0\" data-ccp-parastyle=\"heading 2\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW213075372 BCX0\" data-ccp-parastyle=\"heading 2\">\ub118\uc5b4<\/span><span class=\"NormalTextRun SCXW213075372 BCX0\" data-ccp-parastyle=\"heading 2\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW213075372 BCX0\" data-ccp-parastyle=\"heading 2\">\uad6c\ub9e4<\/span><span class=\"NormalTextRun SCXW213075372 BCX0\" data-ccp-parastyle=\"heading 2\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW213075372 BCX0\" data-ccp-parastyle=\"heading 2\">\uacb0\uc815\uc5d0<\/span><span class=\"NormalTextRun SCXW213075372 BCX0\" data-ccp-parastyle=\"heading 2\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW213075372 BCX0\" data-ccp-parastyle=\"heading 2\">\uc601\ud5a5\uc744<\/span><span class=\"NormalTextRun SCXW213075372 BCX0\" data-ccp-parastyle=\"heading 2\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW213075372 BCX0\" data-ccp-parastyle=\"heading 2\">\ubbf8\uce69\ub2c8\ub2e4<\/span><\/span><span class=\"EOP SCXW213075372 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22689 size-full\" src=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/CSI-2025-Q4_KR_2-e1773129462365.png\" alt=\"\uc5d0\uc774\uc804\ud2f1 AI, \ub2e8\uc21c \ucd94\ucc9c\uc744 \ub118\uc5b4 \uad6c\ub9e4 \uacb0\uc815\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4\" width=\"960\" height=\"387\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/CSI-2025-Q4_KR_2-e1773129462365.png 960w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/CSI-2025-Q4_KR_2-e1773129462365-300x121.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/CSI-2025-Q4_KR_2-e1773129462365-768x310.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/CSI-2025-Q4_KR_2-e1773129462365-630x254.png 630w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<p><b><span data-contrast=\"auto\">AI\uc5d0\u00a0\ub300\ud55c\u00a0\uc2e0\ub8b0\u00a0\uc218\uc900<\/span><\/b><span data-contrast=\"auto\">\uc744\u00a0\ubcf4\uc5ec\uc8fc\ub294\u00a0\uacb0\uacfc\ub3c4\u00a0\uc778\uc0c1\uc801\uc785\ub2c8\ub2e4.\u00a0<\/span><b><span data-contrast=\"auto\">\ube0c\ub79c\ub4dc,\u00a0\uac00\uaca9,\u00a0\uad6c\ub9e4\u00a0\ucc44\ub110\u00a0\ub4f1\uc744\u00a0\ubbf8\ub9ac\u00a0\uc124\uc815\ud574\ub454\u00a0\uc0c1\ud669\uc5d0\uc11c\u00a0AI\u00a0\uc5b4\uc2dc\uc2a4\ud134\ud2b8\uac00\u00a0\uc0c1\ud488\uc744\u00a0\ub300\uc2e0\u00a0\uad6c\ub9e4\ud558\ub294\u00a0\uac83\uc5d0\u00a0\ub300\ud574\u00a0\uc5b4\ub5bb\uac8c\u00a0\ub290\ub07c\ub294\uc9c0<\/span><\/b><span data-contrast=\"auto\">\u00a0\ubb3c\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\u00a0\uacb0\uacfc,<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">\ub9e4\uc6b0 \ud3b8\ud558\uac8c \ub290\ub080\ub2e4: 13%<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">\uc5b4\ub290 \uc815\ub3c4 \ud3b8\ud558\uac8c \ub290\ub080\ub2e4: 37%<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">\uc808\ubc18\uc758 \uc18c\ube44\uc790\uac00 \u2018\uad6c\ub9e4 \uc2e4\ud589\u2019 \ub2e8\uacc4\uae4c\uc9c0 AI \uac1c\uc785\uc744 \ube44\uad50\uc801 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ubc1b\uc544\ub4e4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc774\ub294 \ub2e8\uc21c\ud788 \u201cAI\uac00 \ud3b8\ub9ac\ud558\ub2e4\u201d\ub294 \uc218\uc900\uc744 \ub118\uc5b4\uc11c\ub294\ub370\uc694. \uc815\ubcf4 \uac80\uc0c9\uc774\ub098 \ucd94\ucc9c\uc744 \ub3d5\ub294\u00a0\uc218\uc900\uc744 \ub118\uc5b4,\u00a0<\/span><b><span data-contrast=\"auto\">\uacb0\uc81c\uae4c\uc9c0 \uc774\uc5b4\uc9c0\ub294 \uacfc\uc815\uc5d0\uc11c\ub3c4 AI\ub97c \uc2e0\ub8b0\ud560 \uc218 \uc788\ub2e4\ub294\u00a0\ubd84\uc704\uae30\uac00 \ud615\uc131\ub418\uace0 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\ube44\uc2b7\ud55c \ub9e5\ub77d\uc5d0\uc11c,\u00a0<\/span><b><span data-contrast=\"auto\">\ud5a5\ud6c4 1\ub144 \ub0b4 \uad6c\ub9e4 \uacb0\uc815\uc744 \ud560 \ub54c AI\ub97c \ud65c\uc6a9\ud560 \uc758\ud5a5<\/span><\/b><span data-contrast=\"auto\">\uc774 \uc788\ub294\uc9c0\uc5d0 \ub300\ud55c \uc9c8\ubb38\uc5d0\ub294 \uae00\ub85c\ubc8c \uc18c\ube44\uc790\uc758 56%, \ud55c\uad6d \uc18c\ube44\uc790\uc758 53%\uac00 \uae0d\uc815\uc801\uc73c\ub85c \ub2f5\ud588\uc2b5\ub2c8\ub2e4.\u00a0\uc774 \uc218\uce58\ub294 \ub2e8\uc21c\ud55c \uae30\ub2a5 \uc120\ud638\ub85c \ubcf4\uae30\ub294 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790\ub4e4\uc740 \uc774\uc81c AI\ub97c \ubcf4\uc870\uc801\uc778 \ub3c4\uad6c\uac00 \uc544\ub2c8\ub77c, \uc2e4\uc81c \uc120\ud0dd \uacfc\uc815\uc5d0 \ud568\uaed8 \ucc38\uc5ec\ud558\ub294 \uc874\uc7ac\ub85c \ubc1b\uc544\ub4e4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\uadf8\ub807\ub2e4\uba74 \uc18c\ube44\uc790\ub4e4\uc740 AI\uc5d0\uac8c \ubb34\uc5c7\uc744 \uae30\ub300\ud558\uace0 \uc788\uc744\uae4c\uc694?\u00a0\ub2e8\uc21c\ud788 \uc0c1\ud488\uc744 \ub9ce\uc774 \ubcf4\uc5ec\uc8fc\ub294 \uac83\uc774 \uc544\ub2c8\ub77c,<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"13\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">\uc5ec\ub7ec\u00a0\uc635\uc158\u00a0\uc911\uc5d0\uc11c\u00a0\ubb34\uc5c7\uc744\u00a0\uc120\ud0dd\ud558\ub294\u00a0\uac83\uc774\u00a0\uc88b\uc744\uc9c0\u00a0\uc815\ub9ac\ud574\uc8fc\uace0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"13\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">\ub098\uc758\u00a0\uc0c1\ud669\uc5d0\u00a0\ub9de\ub294\u00a0\uc635\uc158\uc774\u00a0\ubb34\uc5c7\uc778\uc9c0\u00a0\uc54c\ub824\uc8fc\uba70<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"13\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">\uc9c0\uae08\uc774 \uad6c\ub9e4\ud558\uae30\uc5d0 \uc801\uc808\ud55c \uc2dc\uc810\uc778\uc9c0 \ud310\ub2e8\uc744 \ub3c4\uc640\uc8fc\ub294 \uc5ed\ud560\ub85c \ubcc0\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4<\/span><\/li>\n<\/ul>\n<p><span class=\"TextRun SCXW9648435 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW9648435 BCX0\">\uc774\ub7ec\ud55c<\/span><span class=\"NormalTextRun SCXW9648435 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW9648435 BCX0\">\ud750\ub984\uc744<\/span><span class=\"NormalTextRun SCXW9648435 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW9648435 BCX0\">\ubcf4\uba74<\/span><span class=\"NormalTextRun SCXW9648435 BCX0\">,\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW9648435 BCX0\">AI\ub294<\/span><span class=\"NormalTextRun SCXW9648435 BCX0\">\u00a0\ub354\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW9648435 BCX0\">\uc774\uc0c1<\/span><span class=\"NormalTextRun SCXW9648435 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW9648435 BCX0\">\uc815\ubcf4\ub97c<\/span><span class=\"NormalTextRun SCXW9648435 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW9648435 BCX0\">\ub098\uc5f4\ud558\ub294<\/span><span class=\"NormalTextRun SCXW9648435 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW9648435 BCX0\">\uae30\uc220\uc774<\/span><span class=\"NormalTextRun SCXW9648435 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW9648435 BCX0\">\uc544\ub2c8\ub77c<\/span><span class=\"NormalTextRun SCXW9648435 BCX0\">,\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW9648435 BCX0\">\uc18c\ube44\uc790\uc758<\/span><span class=\"NormalTextRun SCXW9648435 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW9648435 BCX0\">\uc120\ud0dd<\/span><span class=\"NormalTextRun SCXW9648435 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW9648435 BCX0\">\ubd80\ub2f4\uc744<\/span><span class=\"NormalTextRun SCXW9648435 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW9648435 BCX0\">\ub35c\uc5b4\uc8fc\ub294<\/span><span class=\"NormalTextRun SCXW9648435 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW9648435 BCX0\">\uad6c\uc870\ub85c<\/span><span class=\"NormalTextRun SCXW9648435 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW9648435 BCX0\">\uc778\uc2dd\uc774<\/span><span class=\"NormalTextRun SCXW9648435 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW9648435 BCX0\">\uc774\ub3d9\ud558\uace0<\/span><span class=\"NormalTextRun SCXW9648435 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW9648435 BCX0\">\uc788\uc2b5\ub2c8\ub2e4<\/span><span class=\"NormalTextRun SCXW9648435 BCX0\">.\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW9648435 BCX0\">\ucd94\ucc9c\uc758<\/span><span class=\"NormalTextRun SCXW9648435 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW9648435 BCX0\">\uc758\ubbf8<\/span><span class=\"NormalTextRun SCXW9648435 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW9648435 BCX0\">\uc5ed\uc2dc<\/span><span class=\"NormalTextRun SCXW9648435 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW9648435 BCX0\">\ub2e8\uc21c\ud55c<\/span><span class=\"NormalTextRun SCXW9648435 BCX0\">\u00a0\u2018<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW9648435 BCX0\">\ub178\ucd9c\u2019\uc744<\/span><span class=\"NormalTextRun SCXW9648435 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW9648435 BCX0\">\ub118\uc5b4<\/span><span class=\"NormalTextRun SCXW9648435 BCX0\">\u00a0\u2018<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW9648435 BCX0\">\uacb0\uc815<\/span><span class=\"NormalTextRun SCXW9648435 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW9648435 BCX0\">\uc9c0\uc6d0\u2019\uc73c\ub85c<\/span><span class=\"NormalTextRun SCXW9648435 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW9648435 BCX0\">\ud655\uc7a5\ub418\uace0<\/span><span class=\"NormalTextRun SCXW9648435 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW9648435 BCX0\">\uc788\uc2b5\ub2c8\ub2e4<\/span><span class=\"NormalTextRun SCXW9648435 BCX0\">.<\/span><\/span><span class=\"EOP SCXW9648435 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<div style=\"height: 70px;\"><\/div>\n<h2 aria-level=\"2\"><b><span data-contrast=\"auto\">\uc5d0\uc774\uc804\ud2f1\u00a0AI\u00a0\uacbd\ud5d8\uc740\u00a0\ube0c\ub79c\ub4dc\u00a0\uc120\ud638\ub3c4\uc640\u00a0\uad6c\ub9e4\u00a0\uc804\ud658\uc73c\ub85c\u00a0\uc774\uc5b4\uc9d1\ub2c8\ub2e4<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">\uadf8\ub807\ub2e4\uba74\u00a0\uc2e4\uc81c\u00a0\uad6c\ub9e4\u00a0\ud658\uacbd\uc5d0\uc11c\ub294\u00a0\uc5b4\ub5a8\uae4c\uc694?\u00a0\uc18c\ube44\uc790\ub4e4\uc740\u00a0AI\uac00\u00a0\ud3ec\ud568\ub41c\u00a0\uacbd\ud5d8\uc744\u00a0\uc5bc\ub9c8\ub098\u00a0\uc790\uc5f0\uc2a4\ub7fd\uac8c\u00a0\ubc1b\uc544\ub4e4\uc774\uace0\u00a0\uc788\uc744\uae4c\uc694?\u00a0\uc870\uc0ac\u00a0\uacb0\uacfc\ub97c\u00a0\ubcf4\uba74,\u00a0\uc804\ubc18\uc801\uc778\u00a0\ubc18\uc751\uc740\u00a0\ube44\uad50\uc801\u00a0\uae0d\uc815\uc801\uc778\u00a0\ud3b8\uc785\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22690 size-full\" src=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/CSI-2025-Q4_KR_3-e1773129554707.png\" alt=\"\uc5d0\uc774\uc804\ud2f1 AI \uacbd\ud5d8\uc740 \ube0c\ub79c\ub4dc \uc120\ud638\ub3c4\uc640 \uad6c\ub9e4 \uc804\ud658\uc73c\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4\" width=\"960\" height=\"397\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/CSI-2025-Q4_KR_3-e1773129554707.png 960w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/CSI-2025-Q4_KR_3-e1773129554707-300x124.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/CSI-2025-Q4_KR_3-e1773129554707-768x318.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/CSI-2025-Q4_KR_3-e1773129554707-630x261.png 630w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">AI\u00a0\ucc57\ubd07\uc774\u00a0\uc720\uc6a9\ud558\ub2e4\uace0\u00a0\uc778\uc2dd: 61%<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">\uac1c\uc778\ud654\ub41c\u00a0\uc1fc\ud551\u00a0\uacbd\ud5d8\uc744\u00a0\uae0d\uc815\uc801\uc73c\ub85c\u00a0\uc218\uc6a9: 56%<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">\ub9ac\ud14c\uc77c\ub7ec\uc758\u00a0AI\u00a0\uae30\ubc18\u00a0\uc81c\ud488\u00a0\ucd94\ucc9c\uc744\u00a0\uc120\ud638: 41%<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">AI\u00a0\ucc57\ubd07\u00a0\uacbd\ud5d8\uc774\u00a0\ube0c\ub79c\ub4dc\u00a0\ucda9\uc131\ub3c4\uc5d0\u00a0\uc601\ud5a5\uc744\u00a0\uc900\ub2e4\uace0\u00a0\uc751\ub2f5: 40%<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">\ud2b9\ud788\u00a0\ub208\uc5d0\u00a0\ub744\ub294\u00a0\ubd80\ubd84\uc740\u00a0AI\u00a0\uacbd\ud5d8\uc774\u00a0\ube0c\ub79c\ub4dc\u00a0\uc778\uc2dd\uacfc\u00a0\uc5f0\uacb0\ub41c\ub2e4\ub294\u00a0\uc810\uc785\ub2c8\ub2e4.\u00a0<\/span><b><span data-contrast=\"auto\">10\uba85 \uc911 4\uba85\uc774 AI\u00a0\ucc57\ubd07\u00a0\uacbd\ud5d8\uc774\u00a0\ube0c\ub79c\ub4dc\uc5d0\u00a0\ub300\ud55c\u00a0\uc778\uc2dd\uc774\ub098\u00a0\ucda9\uc131\ub3c4\uc5d0\u00a0\uc601\ud5a5\uc744\u00a0\uc900\ub2e4<\/span><\/b><span data-contrast=\"auto\">\uace0\u00a0\ub2f5\ud588\uc2b5\ub2c8\ub2e4.\u00a0\uc774\ub294\u00a0\uc18c\ube44\uc790\ub4e4\uc774\u00a0AI\ub97c\u00a0\ub2e8\uc21c\ud55c\u00a0\uae30\ub2a5\uc774\u00a0\uc544\ub2c8\ub77c,\u00a0\ube0c\ub79c\ub4dc\u00a0\uacbd\ud5d8\uc758\u00a0\uc77c\ubd80\ub85c\u00a0\ubc1b\uc544\ub4e4\uc774\uace0\u00a0\uc788\uc74c\uc744\u00a0\uc2dc\uc0ac\ud569\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\uc774\u00a0\uc9c0\uc810\uc740\u00a0\ucc57\ubd07\uc5d0\ub9cc\u00a0\uad6d\ud55c\ub418\uc9c0\u00a0\uc54a\uc2b5\ub2c8\ub2e4.\u00a0\uac80\uc0c9\u00a0\uacb0\uacfc\u00a0\uc0c1\ub2e8\uc5d0\u00a0\ub178\ucd9c\ub418\ub294\u00a0\uc2a4\ud3f0\uc11c\ub4dc\u00a0\uc0c1\ud488,\u00a0\ub9e5\ub77d\uc744\u00a0\ubc18\uc601\ud55c\u00a0\uac1c\uc778\ud654\u00a0\ucd94\ucc9c,\u00a0\uad6c\ub9e4\u00a0\uc5ec\uc815\u00a0\uc548\uc5d0\uc11c\u00a0\uc790\uc5f0\uc2a4\ub7fd\uac8c\u00a0\uc81c\uc548\ub418\ub294\u00a0\uc81c\ud488\u00a0\ud050\ub808\uc774\uc158\u00a0\uc5ed\uc2dc\u00a0\ubaa8\ub450\u00a0AI\u00a0\uae30\ubc18\u00a0\uacbd\ud5d8\uc5d0\u00a0\ud574\ub2f9\ud569\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\uc18c\ube44\uc790\u00a0\uc785\uc7a5\uc5d0\uc11c\ub294\u00a0\u201c\uc774\u00a0\ube0c\ub79c\ub4dc\u00a0\ud639\uc740\u00a0\ub9ac\ud14c\uc77c\ub7ec\uac00\u00a0\ub098\ub97c\u00a0\uc5bc\ub9c8\ub098\u00a0\uc798\u00a0\uc774\ud574\ud558\uace0\u00a0\uc788\ub294\uac00\u201d\uac00\u00a0\uace7\u00a0\ud3c9\uac00\uc758\u00a0\uae30\uc900\uc774\u00a0\ub429\ub2c8\ub2e4. \uc989,\u00a0\uac1c\uc778\ud654\uc758\u00a0\uc815\uad50\ud568\uacfc\u00a0\ucd94\ucc9c\uc758\u00a0\uc801\uc808\uc131\uc740\u00a0\ub2e8\uc21c\ud55c\u00a0\uae30\uc220\u00a0\uc131\uacfc\ub97c\u00a0\ub118\uc5b4\u00a0\ube0c\ub79c\ub4dc\u00a0\uc2e0\ub8b0\uc640\u00a0\uad6c\ub9e4\u00a0\uc758\uc0ac\uc5d0\u00a0\uc9c1\uc811\uc801\uc73c\ub85c\u00a0\uc601\ud5a5\uc744\u00a0\uc904 \uc218\u00a0\uc788\uc2b5\ub2c8\ub2e4.\u00a0\uc774\ub7ec\ud55c\u00a0\ubcc0\ud654\ub294\u00a0\ub9ac\ud14c\uc77c\u00a0\ud658\uacbd\uc5d0\uc11c\u00a0\ud2b9\ud788\u00a0\uc911\uc694\ud569\ub2c8\ub2e4. AI\u00a0\uae30\ubc18\u00a0\uc81c\ud488\u00a0\ucd94\ucc9c\uacfc\u00a0\ub9ac\ud14c\uc77c\u00a0\ubbf8\ub514\uc5b4\u00a0\ub178\ucd9c\uc740\u00a0\uc774\uc81c\u00a0\uad11\uace0\u00a0\ud3ec\ub9f7\uc774\u00a0\uc544\ub2c8\ub77c,\u00a0\uc18c\ube44\uc790\uc758\u00a0\u2018\uc120\ud0dd\u00a0\uacfc\uc815\u2019\u00a0\uc548\uc73c\ub85c\u00a0\ub4e4\uc5b4\uc624\uace0\u00a0\uc788\uae30\u00a0\ub54c\ubb38\uc785\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<div style=\"height: 70px;\"><\/div>\n<h2 aria-level=\"2\"><b><span data-contrast=\"auto\">\uc5d0\uc774\uc804\ud2f1\u00a0AI\u00a0\uc2dc\ub300,\u00a0\ube0c\ub79c\ub4dc\uc640\u00a0\ub9c8\ucf00\ud130\uac00\u00a0\uad6c\ucd95\ud574\uc57c\u00a0\ud560\u00a03\uac00\uc9c0\u00a0\ub9c8\ucf00\ud305\u00a0\uc804\ub7b5<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:299,&quot;335559739&quot;:299}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">\uc55e\uc11c\u00a0\uc0b4\ud3b4\ubcf8\u00a0\ub370\uc774\ud130\ub294\u00a0\ub2e8\uc21c\ud788\u00a0\u201cAI\uc5d0\u00a0\ub300\ud55c\u00a0\uad00\uc2ec\uc774\u00a0\ub192\ub2e4\u201d\ub294\u00a0\uc218\uc900\uc744\u00a0\ub118\uc5b4\uc12d\ub2c8\ub2e4.\u00a0\uc774\uc81c\u00a0AI\ub294\u00a0\uc2e4\uc81c\u00a0\uad6c\ub9e4\u00a0\ud310\ub2e8\uc5d0\u00a0\uc601\ud5a5\uc744\u00a0\uc904 \uc218\u00a0\uc788\ub294\u00a0\uc694\uc18c\ub85c\u00a0\uc790\ub9ac\u00a0\uc7a1\uace0\u00a0\uc788\uc2b5\ub2c8\ub2e4.\u00a0\uadf8\ub807\ub2e4\uba74\u00a0\ube0c\ub79c\ub4dc\uc640\u00a0\ub9c8\ucf00\ud130\uac00\u00a0\uace0\ubbfc\ud574\uc57c\u00a0\ud560\u00a0\uc9c8\ubb38\ub3c4\u00a0\ub2ec\ub77c\uc9c8\u00a0\uc218\ubc16\uc5d0\u00a0\uc5c6\uc2b5\ub2c8\ub2e4.\u00a0\uc5d0\uc774\uc804\ud2f1\u00a0AI\u00a0\uc2dc\ub300\uc5d0\ub294\u00a0\ubb34\uc5c7\uc744,\u00a0\uc5b4\ub5a4\u00a0\uad00\uc810\uc5d0\uc11c\u00a0\uc124\uacc4\ud574\uc57c\u00a0\ud560\uae4c\uc694?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<div style=\"height: 50px;\"><\/div>\n<h4><b><span data-contrast=\"auto\">\uc0dd\uc131\ud615AI\u00a0\ud658\uacbd\u00a0\uc548\uc5d0\uc11c\u00a0\u2018\ube0c\ub79c\ub4dc\uac00\u00a0\uc81c\uc548\ub418\ub294\u00a0\uad6c\uc870\u2019\ub97c\u00a0\ub9cc\ub4e4\uc5b4\uc57c\u00a0\ud569\ub2c8\ub2e4<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">\uc18c\ube44\uc790\ub294\u00a0\uc774\uc81c\u00a0\uac80\uc0c9\u00a0\uacb0\uacfc\ub97c\u00a0\ub118\uc5b4\uc11c,\u00a0\uc0dd\uc131\ud615\u00a0AI\uc640\uc758\u00a0\ub300\ud654\u00a0\uc18d\uc5d0\uc11c\u00a0\uc81c\ud488\uc744\u00a0\ud0d0\uc0c9\ud569\ub2c8\ub2e4.\u00a0AI\ub294\u00a0\uc815\ubcf4\ub97c\u00a0\uc694\uc57d\ud558\uace0,\u00a0\ube44\uad50\ud558\uace0,\u00a0\ub54c\ub85c\ub294\u00a0\uad6c\ub9e4\u00a0\uc120\ud0dd\uc9c0\uae4c\uc9c0\u00a0\uc815\ub9ac\ud574\uc90d\ub2c8\ub2e4.\u00a0\uc774\ub7ec\ud55c\u00a0\ud658\uacbd\uc5d0\uc11c\u00a0\ube0c\ub79c\ub4dc\uc758\u00a0\uacfc\uc81c\ub294\u00a0\ub2e8\uc21c\ud788\u00a0\ub178\ucd9c\uc744\u00a0\ub298\ub9ac\ub294\u00a0\uac83\uc774\u00a0\uc544\ub2d9\ub2c8\ub2e4.\u00a0<\/span><b><span data-contrast=\"auto\">\uac80\uc0c9,\u00a0\ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\u00a0\ubc0f\u00a0\ub9ac\ud14c\uc77c\ub7ec,\u00a0\uadf8\ub9ac\uace0\u00a0\uc0dd\uc131\ud615\u00a0AI\u00a0\ub300\ud654\uae4c\uc9c0\u00a0\u2014\u00a0\uc18c\ube44\uc790\uac00\u00a0\ud0d0\uc0c9\ud558\ub294\u00a0\ubaa8\ub4e0\u00a0\uc811\uc810\uc5d0\uc11c\u00a0\ube0c\ub79c\ub4dc\uac00\u00a0\ub178\ucd9c\ub420\u00a0\uc218\u00a0\uc788\ub294\u00a0\uc804\ub7b5\uc774\u00a0\ud544\uc218\uc785\ub2c8\ub2e4.\u00a0\uad11\uace0\u00a0\uc804\ub7b5\u00a0\uc5ed\uc2dc\u00a0\uc774\u00a0\ubcc0\ud654\uc5d0\u00a0\ub9de\ucdb0\u00a0\uc7ac\uc124\uacc4\ub418\uc5b4\uc57c\u00a0\ud569\ub2c8\ub2e4.\u00a0<\/span><\/b><span data-contrast=\"auto\">\ub2e8\uc21c\ud55c\u00a0\ud0a4\uc6cc\ub4dc\u00a0\uae30\ubc18\u00a0\uc811\uadfc\uc744\u00a0\ub118\uc5b4, AI\u00a0\uae30\ubc18\u00a0\ucd94\ucc9c\u00a0\ubc0f\u00a0\uad6c\ub9e4\u00a0\ud658\uacbd\u00a0\uc804\ubc18\uc5d0\uc11c\u00a0\ube0c\ub79c\ub4dc\uac00\u00a0\uc9c0\uc18d\uc801\uc73c\ub85c\u00a0\uc18c\ube44\uc790\uc5d0\uac8c\u00a0\ub178\ucd9c\ub420\u00a0\uc218\u00a0\uc788\ub294\u00a0\uc804\ub7b5\uc744\u00a0\uad6c\ucd95\ud558\ub294\u00a0\uac83\uc774\u00a0\ud544\uc218\uc801\uc785\ub2c8\ub2e4.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<div style=\"height: 50px;\"><\/div>\n<h4 aria-level=\"3\"><b><span data-contrast=\"auto\">\uc5f0\uacb0\ub41c\u00a0\ucee4\uba38\uc2a4\u00a0\ub370\uc774\ud130\uac00\u00a0\uacbd\uc7c1\ub825\uc744\u00a0\uacb0\uc815\ud569\ub2c8\ub2e4<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">\uc5d0\uc774\uc804\ud2f1\u00a0AI\ub294\u00a0\ub9e5\ub77d\uc744\u00a0\uc774\ud574\ud558\uace0,\u00a0\uc18c\ube44\uc790\uc758\u00a0\ud604\uc7ac\u00a0\uc758\ub3c4\ub97c\u00a0\ud574\uc11d\ud558\uba70,\u00a0\uadf8\uc5d0\u00a0\ub9de\ub294\u00a0\uc81c\ud488\uc744\u00a0\uc81c\uc548\ud569\ub2c8\ub2e4.\u00a0\uc774\u00a0\uc815\ubc00\ub3c4\ub97c\u00a0\uac00\ub2a5\ud558\uac8c\u00a0\ud558\ub294\u00a0\uac83\uc740\u00a0\uacb0\uad6d\u00a0\ub370\uc774\ud130\uc785\ub2c8\ub2e4.\u00a0\ud558\uc9c0\ub9cc\u00a0\ub2e8\ud3b8\uc801\uc778\u00a0\ucea0\ud398\uc778\u00a0\ub370\uc774\ud130\ub9cc\uc73c\ub85c\ub294\u00a0\ucda9\ubd84\ud558\uc9c0\u00a0\uc54a\uc2b5\ub2c8\ub2e4.\u00a0\uc6f9\uacfc\u00a0\uc571,\u00a0\ub2e4\uc591\ud55c\u00a0\ucee4\uba38\uc2a4\u00a0\uc811\uc810,\u00a0\ub9ac\ud14c\uc77c\u00a0\ud658\uacbd\uc5d0\uc11c\u00a0\ubc1c\uc0dd\ud558\ub294\u00a0\ud589\ub3d9\u00a0\ub370\uc774\ud130\uac00\u00a0\uc720\uae30\uc801\uc73c\ub85c\u00a0\uc5f0\uacb0\ub418\uc5b4\uc57c\u00a0AI\ub294\u00a0\uc758\ubbf8\u00a0\uc788\ub294\u00a0\uc608\uce21\uc744\u00a0\ud560 \uc218\u00a0\uc788\uc2b5\ub2c8\ub2e4.\u00a0\uc5f0\uacb0\ub41c\u00a0\ucee4\uba38\uc2a4\u00a0\ub370\uc774\ud130\ub294\u00a0\ub2e8\uc21c\u00a0\ud0c0\uac9f\ud305\uc744\u00a0\ub118\uc5b4,\u00a0\uc2e4\uc81c\u00a0\uad6c\ub9e4\u00a0\uac00\ub2a5\uc131\uc774\u00a0\ub192\uc740\u00a0\uc21c\uac04\uc744\u00a0\ud3ec\ucc29\ud569\ub2c8\ub2e4.\u00a0\uacb0\uad6d\u00a0\uac1c\uc778\ud654\uc758\u00a0\uc218\uc900\uc740\u00a0\ub370\uc774\ud130\uc758\u00a0\uc591\uc774\u00a0\uc544\ub2c8\ub77c,\u00a0<\/span><b><span data-contrast=\"auto\">\ub370\uc774\ud130\uac00\u00a0\uc5bc\ub9c8\ub098\u00a0\uae4a\uace0,\u00a0\ub113\uac8c,\u00a0\uc5f0\uacb0\ub418\uc5b4\u00a0\uc788\ub294\uac00<\/span><\/b><span data-contrast=\"auto\">\uc5d0\u00a0\uc758\ud574\u00a0\uacb0\uc815\ub429\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<div style=\"height: 50px;\"><\/div>\n<h4 aria-level=\"3\"><b><span data-contrast=\"auto\">\uc5d0\uc774\uc804\ud2f1\u00a0AI, \ub610\u00a0\ub2e4\ub978\u00a0\uad11\uace0\u00a0\uc9c0\uba74\uc774\u00a0\uc544\ub2cc\u00a0\ube0c\ub79c\ub4dc\u00a0\uc9c0\ud45c\uc785\ub2c8\ub2e4<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:281,&quot;335559739&quot;:281}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">\ub9ac\ud14c\uc77c\u00a0\ud658\uacbd\uc5d0\uc11c\u00a0\uc2a4\ud3f0\uc11c\ub4dc\u00a0\uc81c\ud488\uc740\u00a0\ub354\u00a0\uc774\uc0c1\u00a0\ub2e8\uc21c\u00a0\uad11\uace0\u00a0\uc9c0\uba74\uc774\u00a0\uc544\ub2d9\ub2c8\ub2e4. AI\u00a0\uae30\ubc18\u00a0\ucd94\ucc9c\uacfc\u00a0\ud568\uaed8\u00a0\uc18c\ube44\uc790\uc758\u00a0\ud0d0\uc0c9\u00a0\ud750\ub984\u00a0\uc548\uc5d0\u00a0\uc790\uc5f0\uc2a4\ub7fd\uac8c\u00a0\ud3ec\ud568\ub418\ub294\u00a0\uc120\ud0dd\uc9c0\ub85c\u00a0\uc791\ub3d9\ud569\ub2c8\ub2e4.\u00a0\ub530\ub77c\uc11c\u00a0\uc911\uc694\ud55c\u00a0\uc9c8\ubb38\uc740\u00a0\u201c\uc5bc\ub9c8\ub098\u00a0\ub9ce\uc774\u00a0\ub178\ucd9c\ub418\uace0\u00a0\uc788\ub294\uac00?\u201d\uac00\u00a0\uc544\ub2cc\u00a0<\/span><b><span data-contrast=\"auto\">\u201c\uc9c0\uae08\u00a0\uc774\u00a0\uc18c\ube44\uc790\uc5d0\uac8c\u00a0\uac00\uc7a5\u00a0\uc801\ud569\ud55c\u00a0\uc81c\ud488\uc774\u00a0\uc81c\uc548\ub418\uace0\u00a0\uc788\ub294\uac00?\u201d\uc785\ub2c8\ub2e4.\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\uc774\uc81c\u00a0\ube0c\ub79c\ub4dc\ub294\u00a0\ub2e8\uc21c\u00a0\uc785\ucc30\u00a0\uacbd\uc7c1\uc5d0\u00a0\uba38\ubb34\ub97c\u00a0\uac83\uc774\u00a0\uc544\ub2c8\ub77c,\u00a0<\/span><b><span data-contrast=\"auto\">\uc2e4\uc81c\u00a0\uad6c\ub9e4\u00a0\ub370\uc774\ud130\ub97c\u00a0\uae30\ubc18\uc73c\ub85c\u00a0\uc815\uad50\ud558\uac8c\u00a0\ucd5c\uc801\ud654\ub418\ub294\u00a0\ud658\uacbd\uc5d0\u00a0\ud22c\uc790\ud560\u00a0\uac83\uc778\uc9c0<\/span><\/b><span data-contrast=\"auto\">\ub97c\u00a0\uc804\ub7b5\uc801\uc73c\ub85c\u00a0\uc120\ud0dd\ud574\uc57c\u00a0\ud569\ub2c8\ub2e4.\u00a0\uc9c0\uae08\u00a0\uc774\u00a0\uc21c\uac04\u00a0\uad6c\ub9e4\u00a0\uac00\ub2a5\uc131\uc774\u00a0\ub192\uc740\u00a0\uc81c\ud488\uc774\u00a0\ucd94\ucc9c\ub420\u00a0\uc218\u00a0\uc788\ub294\u00a0\uad6c\uc870\u00a0\uc548\uc5d0\u00a0\ub4e4\uc5b4\uac08\u00a0\ub54c,\u00a0\uc2a4\ud3f0\uc11c\ub4dc\u00a0\ub178\ucd9c\uc740\u00a0\uad11\uace0\uac00\u00a0\uc544\ub2c8\ub77c\u00a0\uacbd\ud5d8\uc774\u00a0\ub429\ub2c8\ub2e4.\u00a0\uc2e0\ub8b0\ud560\u00a0\uc218\u00a0\uc788\ub294\u00a0\ucee4\uba38\uc2a4\u00a0\ub370\uc774\ud130\ub97c\u00a0\uae30\ubc18\uc73c\ub85c\u00a0\uc6b4\uc601\ub418\ub294\u00a0\ub9ac\ud14c\uc77c\ub7ec\ub97c\u00a0\ud65c\uc6a9\ud558\ub294\u00a0\uac83\ub3c4,\u00a0\uc774\uc81c\ub294\u00a0\ube0c\ub79c\ub4dc\u00a0\uc131\uacfc\ub97c\u00a0\uc88c\uc6b0\ud558\ub294\u00a0\uc804\ub7b5\u00a0\uc694\uc18c\uac00\u00a0\ub418\uace0\u00a0\uc788\uc2b5\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<div style=\"height: 70px;\"><\/div>\n<h2 aria-level=\"2\"><b><span data-contrast=\"auto\">\uc5d0\uc774\uc804\ud2f1\u00a0AI,\u00a0\uc774\uc81c\ub294\u00a0\uc18c\ube44\uc790\u00a0\uad6c\ub9e4\u00a0\uc5ec\uc815\uc758\u00a0\ud544\uc218\u00a0\uc694\uc18c<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">\ud55c\uad6d\u00a0\uc18c\ube44\uc790\ub4e4\uc740\u00a0\ubaa8\ubc14\uc77c\u00a0\uc911\uc2ec\u00a0\uc18c\ube44\u00a0\ud658\uacbd\uc774\u00a0\uc774\ubbf8\u00a0\ucda9\ubd84\ud788\u00a0\uc775\uc219\ud574\uc838\u00a0\uc788\uace0,\u00a0\uc0c8\ub85c\uc6b4\u00a0\uae30\uc220\uc5d0\u00a0\ub300\ud55c\u00a0\uc218\uc6a9\u00a0\uc18d\ub3c4\ub3c4\u00a0\ube60\ub978\u00a0\ud3b8\uc785\ub2c8\ub2e4. AI\u00a0\ud65c\uc6a9\uc5d0\u00a0\ub300\ud55c\u00a0\uc2ec\ub9ac\uc801\u00a0\uc7a5\ubcbd\u00a0\uc5ed\uc2dc\u00a0\ub192\uc9c0\u00a0\uc54a\uc2b5\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\uc774\uc81c\u00a0\uc5d0\uc774\uc804\ud2f1\u00a0AI\ub294\u00a0\u2018\uc9c0\ucf1c\ubd10\uc57c\u00a0\ud560\u00a0\ud2b8\ub80c\ub4dc\u2019\uac00\u00a0\uc544\ub2c8\ub77c,\u00a0\ube0c\ub79c\ub4dc\u00a0\uc804\ub7b5\u00a0\uc548\uc5d0\uc11c\u00a0\uad6c\uccb4\uc801\uc73c\ub85c\u00a0\ubc18\uc601\ud574\uc57c\u00a0\ud560\u00a0\ubcc0\uc218\uc5d0\u00a0\uac00\uae4c\uc6cc\uc9c0\uace0\u00a0\uc788\uc2b5\ub2c8\ub2e4.\u00a0\uc5b8\uc81c\u00a0\ub3c4\uc785\ud560\uc9c0\ub97c\u00a0\uace0\ubbfc\ud558\uae30\ubcf4\ub2e4\ub294,\u00a0\uc5b4\ub5bb\uac8c\u00a0\uc124\uacc4\ud560\uc9c0\ub97c\u00a0\uace0\ubbfc\ud574\uc57c\u00a0\ud560\u00a0\ub2e8\uacc4\uc5d0\u00a0\ub4e4\uc5b4\uc130\uc2b5\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">\ub2e4\uc74c\u00a0\ud06c\ub9ac\ud14c\uc624\u00a0\ube14\ub85c\uadf8\u00a0\uae00\uc5d0\uc11c\ub294\u00a0\ud55c\uad6d\u00a0\uc18c\ube44\uc790\ub4e4\uc774\u00a0AI\ub97c\u00a0\uc2e4\uc81c\u00a0\uad6c\ub9e4\u00a0\uc5ec\uc815\uc758\u00a0\uc5b4\ub5a4\u00a0\ub2e8\uacc4\uc5d0\uc11c,\u00a0\uc5b4\ub5a4\u00a0\ubc29\uc2dd\uc73c\ub85c\u00a0\ud65c\uc6a9\ud558\uace0\u00a0\uc788\ub294\uc9c0\u00a0\ub370\uc774\ud130\ub97c\u00a0\ud1b5\ud574\u00a0\ubcf4\ub2e4\u00a0\uad6c\uccb4\uc801\uc73c\ub85c\u00a0\ud655\uc778\ud558\uc2e4\u00a0\uc218\u00a0\uc788\uc2b5\ub2c8\ub2e4.<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\ubcf4\ub2e4\u00a0\uc790\uc138\ud55c\u00a0\ubd84\uc11d\uacfc\u00a0\uae00\ub85c\ubc8c\u00a0\ube44\uad50\u00a0\ub370\uc774\ud130\ub294\u00a0\ub9ac\ud3ec\ud2b8\u00a0\uc804\ubb38\uc5d0\uc11c\u00a0\ud655\uc778\ud558\uc2e4\u00a0\uc218\u00a0\uc788\uc2b5\ub2c8\ub2e4.\u00a0\uc5d0\uc774\uc804\ud2f1\u00a0AI\uac00\u00a0\ub9cc\ub4e4\uc5b4\uac00\uace0\u00a0\uc788\ub294\u00a0\uc0c8\ub85c\uc6b4\u00a0\uad6c\ub9e4\u00a0\uc5ec\uc815\uc744\u00a0\uc22b\uc790\ub85c\u00a0\uc9c1\uc811\u00a0\ud655\uc778\ud574\ubcf4\uc138\uc694.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div class=\"pcta funnel-stage_bofu post-id_22687 term-tax_criteo-topic term-slug_ai-innovation\"><div class=\"pcta-term\"><a href=\"https:\/\/www.criteo.com\/kr\/tag\/topic\/ai-innovation\/\">AI \ubc0f \ud601\uc2e0<\/a><\/div><div class=\"pcta-title\">\ucd5c\uc2e0 \uc18c\ube44\uc790 \ud2b8\ub80c\ub4dc \ub9ac\ud3ec\ud2b8 \ub2e4\uc6b4\ub85c\ub4dc<\/div><p>\uc5d0\uc774\uc804\ud2f1 AI \uc2dc\ub300, \uc18c\ube44\uc790\uc758 \uad6c\ub9e4 \uc5ec\uc815\uc740 \uc5b4\ub5bb\uac8c \ubcc0\ud654\ud558\uace0 \uc788\uc744\uae4c\uc694? \uc18c\ube44\uc790 \uc124\ubb38\uc870\uc0ac \ub370\uc774\ud130\ub97c \ud1b5\ud574 \uc778\uc0ac\uc774\ud2b8\ub97c \ud655\uc778\ud574\ubcf4\uc138\uc694.<\/p><a class='icon-thin-arrow-right has-arrow'   href='https:\/\/www4.criteo.com\/kr\/csi_report_2026\/' ><button class='button pt-st-5 pb-st-5 pl-st-6 pr-st-6 button__default'><span>\ubb34\ub8cc \ub2e4\uc6b4\ubc1b\uae30<\/span><span class='arrow-2023'><\/span><\/button><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\ucd5c\uadfc \uba87 \ub144\uac04 AI\ub294\u00a0\uc5c5\uacc4\uc758 \ud575\uc2ec \ud654\ub450\ub85c \uc790\ub9ac \uc7a1\uc558\uc2b5\ub2c8\ub2e4.\u00a0AI\ub97c \ud65c\uc6a9\ud574 \uac80\uc0c9\uc758 \uc815\ud655\ub3c4\ub97c \ub192\uc774\uace0, \uc81c\ud488\uc744 \ucd94\ucc9c\ud558\uace0, \uace0\uac1d \ubb38\uc758\uc5d0 \uc801\uc808\ud558\uac8c \uc751\ub2f5\ud558\ub294 \uc5ed\ud560\uae4c\uc9c0\u00a0\ud588\ub2e4\uba74 \uc9c0\uae08\uc740 \uadf8 \ub2e4\uc74c \ub2e8\uacc4\ub85c \ub118\uc5b4\uac00\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u00a0\uae00\ub85c\ubc8c \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740\u00a0\uc774\uc81c \uc18c\ube44\uc790\uc758 \ub9e5\ub77d\uc744 \uc774\ud574\ud558\uace0 \uc0c1\ud669\uc5d0 \ub9de\ub294 \uc635\uc158\uc744 \uc81c\uc548\ud558\uba70, \ud544\uc694\ud558\ub2e4\uba74 \uad6c\ub9e4\uae4c\uc9c0 \uc9c0\uc6d0\ud558\ub294\u00a0\u2018\uc5d0\uc774\uc804\ud2f1 AI(Agentic AI)\u2019 \ubaa8\ub378\ub85c \ube60\ub974\uac8c \ud655\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u00a0\u00a0 AI\ub294\u00a0\ub2e8\uc21c\ud788\u00a0\ud6a8\uc728\uc744\u00a0\ub192\uc774\ub294\u00a0\ub3c4\uad6c\uac00\u00a0\uc544\ub2c8\ub77c,\u00a0\uad6c\ub9e4\u00a0\uc5ec\uc815\uc758\u00a0\ud750\ub984\u00a0\uc790\uccb4\ub97c\u00a0\uc124\uacc4\ud558\ub294\u00a0\uae30\uc220\ub85c\u00a0\uc9c4\ud654\ud558\uace0\u00a0\uc788\uc2b5\ub2c8\ub2e4.\u00a0 \ucd5c\uadfc\u00a0\ubbf8\uad6d\uc5d0\uc11c\ub294\u00a0\uc0dd\uc131\ud615\u00a0AI\u00a0\ud50c\ub7ab\ud3fc\u00a0\ub0b4\u00a0\uad11\uace0\u00a0\uc2e4\ud5d8\ub3c4\u00a0\ubcf8\uaca9\ud654\ub418\uace0\u00a0\uc788\uc2b5\ub2c8\ub2e4.\u00a0OpenAI\ub294\u00a0\uc790\uc0ac\u00a0\uc11c\ube44\uc2a4\u00a0\ucc57GPT\uc5d0\uc11c\u00a0\ubb34\ub8cc\u00a0\ubc0f\u00a0\uc800\uac00\ud615\u00a0\uc694\uae08\uc81c\u00a0\uc774\uc6a9\uc790\ub97c\u00a0\ub300\uc0c1\uc73c\ub85c\u00a0\uad11\uace0\u00a0\ub3c4\uc785\ud558\uace0\u00a0\uc788\uc2b5\ub2c8\ub2e4.\u00a0\uc608\ub97c\u00a0\ub4e4\uc5b4\u00a0\uc720\uc800\uac00\u00a0\u201c\uc9d1\ub4e4\uc774\uc5d0\u00a0\ud560 \uc218\u00a0\uc788\ub294\u00a0\uac04\ud3b8\ud55c\u00a0\uc694\ub9ac\u201d\uc5d0\u00a0\ub300\ud574\u00a0\uc9c8\ubb38\ud558\uba74,\u00a0\uc774\uc804\u00a0\ub300\ud654\u00a0\ub9e5\ub77d\uacfc\u00a0\uc758\ub3c4\ub97c\u00a0\ubd84\uc11d\ud574\u00a0\ubc00\ud0a4\ud2b8\ub098\u00a0\uc2dd\ub8cc\ud488\u00a0\ubc30\ub2ec\u00a0\uc11c\ube44\uc2a4\uac00\u00a0\u2018\uc2a4\ud3f0\uc11c\ub4dc(Sponsored)\u00a0\ud45c\uae30\uc640\u00a0\ud568\uaed8\u00a0\uc81c\uc548\ub418\ub294\u00a0\uad6c\uc870\uc785\ub2c8\ub2e4.\u00a0 \uc774\u00a0\ubcc0\ud654\uac00\u00a0\uc758\ubbf8\ud558\ub294\u00a0\ubc14\ub294\u00a0\ubd84\uba85\ud569\ub2c8\ub2e4.\u00a0\uac80\uc0c9,\u00a0\ucd94\ucc9c,\u00a0\uad11\uace0,\u00a0\uad6c\ub9e4\uac00\u00a0\ubd84\ub9ac\ub41c\u00a0\ub2e8\uacc4\uac00\u00a0\uc544\ub2c8\ub77c\u00a0\ud558\ub098\uc758\u00a0\ub300\ud654\u00a0\ud750\ub984\u00a0\uc548\uc5d0\uc11c\u00a0\uc5f0\uacb0\ub418\ub294\u00a0\ud658\uacbd\uc774\u00a0\ub9cc\ub4e4\uc5b4\uc9c0\uace0\u00a0\uc788\ub2e4\ub294\u00a0\uc810\uc785\ub2c8\ub2e4.\u00a0\uadf8\ub9ac\uace0\u00a0\uadf8\u00a0\uc911\uc2ec\uc5d0\u00a0\uc5d0\uc774\uc804\ud2f1\u00a0AI\uac00\u00a0\uc788\uc2b5\ub2c8\ub2e4.\u00a0 \uadf8\ub807\ub2e4\uba74 \ud55c\uad6d \uc18c\ube44\uc790\ub294 \uc774\ub7ec\ud55c \ubcc0\ud654\ub97c \uc5b4\ub5bb\uac8c \ubc1b\uc544\ub4e4\uc774\uace0 \uc788\uc744\uae4c\uc694?\u00a0 \ud2b9\ud788 [&hellip;]<\/p>\n","protected":false},"author":192,"featured_media":22691,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[466,145],"coauthors":[682],"class_list":{"0":"post-22687","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech","8":"category-trends-insights","9":"criteo-solution-customer-retention","10":"criteo-solution-dynamic-retargeting","11":"criteo-solution-retail-media","12":"criteo-solution-customer-acquisition","13":"criteo-technology-ai-engine","14":"criteo-technology-product-recommendations","15":"criteo-topic-ai-innovation"},"acf":{"add_faq":false,"hide_post_from_listing":false,"remove_from_internal_search":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\uc5d0\uc774\uc804\ud2f1 AI \uc2dc\ub300, \ud55c\uad6d \uc18c\ube44\uc790\uc758 \uc778\uc2dd\uacfc \uae30\ub300 \ubcc0\ud654 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\uc5d0\uc774\uc804\ud2f1 AI \uc2dc\ub300, \ud55c\uad6d \uc18c\ube44\uc790\uc758 \uc778\uc2dd\uacfc \uad6c\ub9e4 \uae30\ub300\ub294 \uc5b4\ub5bb\uac8c \ubcc0\ud654\ud558\uace0 \uc788\uc744\uae4c\uc694? \uc18c\ube44\uc790 \uc124\ubb38\uc870\uc0ac \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ud55c \uc778\uc0ac\uc774\ud2b8\ubd80\ud130 \ube0c\ub79c\ub4dc\uc640 \ub9c8\ucf00\ud130\ub97c \uc704\ud55c 3\uac00\uc9c0 \ub9c8\ucf00\ud305 \uc804\ub7b5\uae4c\uc9c0 \ud55c\ubc88\uc5d0 \ud655\uc778\ud574 \ubcf4\uc138\uc694.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/agentic-ai-korea-consumer-trends\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\uc5d0\uc774\uc804\ud2f1 AI \uc2dc\ub300, \ud55c\uad6d \uc18c\ube44\uc790\uc758 \uc778\uc2dd\uacfc \uae30\ub300 \ubcc0\ud654 | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"\uc5d0\uc774\uc804\ud2f1 AI \uc2dc\ub300, \ud55c\uad6d \uc18c\ube44\uc790\uc758 \uc778\uc2dd\uacfc \uad6c\ub9e4 \uae30\ub300\ub294 \uc5b4\ub5bb\uac8c \ubcc0\ud654\ud558\uace0 \uc788\uc744\uae4c\uc694? \uc18c\ube44\uc790 \uc124\ubb38\uc870\uc0ac \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ud55c \uc778\uc0ac\uc774\ud2b8\ubd80\ud130 \ube0c\ub79c\ub4dc\uc640 \ub9c8\ucf00\ud130\ub97c \uc704\ud55c 3\uac00\uc9c0 \ub9c8\ucf00\ud305 \uc804\ub7b5\uae4c\uc9c0 \ud55c\ubc88\uc5d0 \ud655\uc778\ud574 \ubcf4\uc138\uc694.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/kr\/blog\/agentic-ai-korea-consumer-trends\/\" \/>\n<meta property=\"og:site_name\" content=\"KR - Criteo\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-10T08:03:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-11T04:29:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/\ud06c\ub9ac\ud14c\uc624_\ube14\ub85c\uadf8_\uc5d0\uc774\uc804\ud2f1-AI-\uc2dc\ub300-\ud55c\uad6d-\uc18c\ube44\uc790\uc758-\uc778\uc2dd\uacfc-\uae30\ub300-\ubcc0\ud654-.png\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"483\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Irene Lee\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Irene Lee\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": [\n\t                \"Article\",\n\t                \"BlogPosting\"\n\t            ],\n\t            \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/agentic-ai-korea-consumer-trends\/#article\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/agentic-ai-korea-consumer-trends\/\"\n\t            },\n\t            \"author\": {\n\t                \"name\": \"Irene Lee\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/d91b8f8a00296bed3029422563cc1c83\"\n\t            },\n\t            \"headline\": \"\uc5d0\uc774\uc804\ud2f1 AI \uc2dc\ub300, \ud55c\uad6d \uc18c\ube44\uc790\uc758 \uc778\uc2dd\uacfc \uae30\ub300 \ubcc0\ud654\",\n\t            \"datePublished\": \"2026-03-10T08:03:30+00:00\",\n\t            \"dateModified\": \"2026-03-11T04:29:59+00:00\",\n\t            \"mainEntityOfPage\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/agentic-ai-korea-consumer-trends\/\"\n\t            },\n\t            \"wordCount\": 71,\n\t            \"publisher\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/#organization\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/agentic-ai-korea-consumer-trends\/#primaryimage\"\n\t            },\n\t            \"thumbnailUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/\ud06c\ub9ac\ud14c\uc624_\ube14\ub85c\uadf8_\uc5d0\uc774\uc804\ud2f1-AI-\uc2dc\ub300-\ud55c\uad6d-\uc18c\ube44\uc790\uc758-\uc778\uc2dd\uacfc-\uae30\ub300-\ubcc0\ud654-.png\",\n\t            \"articleSection\": [\n\t                \"Ad Tech(\uc560\ub4dc \ud14c\ud06c)\",\n\t                \"\ud2b8\ub80c\ub4dc \ubc0f \uc778\uc0ac\uc774\ud2b8\"\n\t            ],\n\t            \"inLanguage\": \"ko-KR\"\n\t        },\n\t        {\n\t            \"@type\": \"ImageObject\",\n\t            \"inLanguage\": \"ko-KR\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/agentic-ai-korea-consumer-trends\/#primaryimage\",\n\t            \"url\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/\ud06c\ub9ac\ud14c\uc624_\ube14\ub85c\uadf8_\uc5d0\uc774\uc804\ud2f1-AI-\uc2dc\ub300-\ud55c\uad6d-\uc18c\ube44\uc790\uc758-\uc778\uc2dd\uacfc-\uae30\ub300-\ubcc0\ud654-.png\",\n\t            \"contentUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/\ud06c\ub9ac\ud14c\uc624_\ube14\ub85c\uadf8_\uc5d0\uc774\uc804\ud2f1-AI-\uc2dc\ub300-\ud55c\uad6d-\uc18c\ube44\uc790\uc758-\uc778\uc2dd\uacfc-\uae30\ub300-\ubcc0\ud654-.png\",\n\t            \"width\": 900,\n\t            \"height\": 483,\n\t            \"caption\": \"\uc5d0\uc774\uc804\ud2f1 AI \uc2dc\ub300, \ud55c\uad6d \uc18c\ube44\uc790\uc758 \uc778\uc2dd\uacfc \uae30\ub300 \ubcc0\ud654\"\n\t        },\n\t        {\n\t            \"@type\": \"BreadcrumbList\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/agentic-ai-korea-consumer-trends\/#breadcrumb\",\n\t            \"itemListElement\": [\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 1,\n\t                    \"name\": \"Home\",\n\t                    \"item\": \"https:\/\/www.criteo.com\/kr\/\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 2,\n\t                    \"name\": \"\uc5d0\uc774\uc804\ud2f1 AI \uc2dc\ub300, \ud55c\uad6d \uc18c\ube44\uc790\uc758 \uc778\uc2dd\uacfc \uae30\ub300 \ubcc0\ud654\"\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"Organization\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/kr\/#organization\",\n\t            \"name\": \"Criteo\",\n\t            \"alternateName\": \"Criteo corp\",\n\t            \"url\": \"https:\/\/www.criteo.com\/kr\/\",\n\t            \"logo\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"ko-KR\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/\",\n\t                \"url\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg\",\n\t                \"contentUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg\",\n\t                \"width\": 118,\n\t                \"height\": 24,\n\t                \"caption\": \"Criteo\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/\"\n\t            }\n\t        },\n\t        {\n\t            \"@type\": \"Person\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/d91b8f8a00296bed3029422563cc1c83\",\n\t            \"name\": \"Irene Lee\",\n\t            \"image\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"ko-KR\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/image\/a1dd1f16a9313f54169c8972cef10b76\",\n\t                \"url\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/10\/irene-lee-criteo-96x96.png\",\n\t                \"contentUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/10\/irene-lee-criteo-96x96.png\",\n\t                \"caption\": \"Irene Lee\"\n\t            },\n\t            \"description\": \"Irene has spent more than six years helping brands tell their stories in the B2B tech space. She combines content strategy, writing, and SEO expertise in the Korean market to create messages that attract prospects and build lasting client relationships. She believes content is more than words on a page\u2014it\u2019s a way to connect, inspire, and drive business growth. As both a strategist and storyteller, Irene focuses on turning ideas into content that makes an impact.\",\n\t            \"url\": \"https:\/\/www.criteo.com\/kr\/blog\/author\/irenelee\/\"\n\t        }\n\t    ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\uc5d0\uc774\uc804\ud2f1 AI \uc2dc\ub300, \ud55c\uad6d \uc18c\ube44\uc790\uc758 \uc778\uc2dd\uacfc \uae30\ub300 \ubcc0\ud654 | KR - Criteo","description":"\uc5d0\uc774\uc804\ud2f1 AI \uc2dc\ub300, \ud55c\uad6d \uc18c\ube44\uc790\uc758 \uc778\uc2dd\uacfc \uad6c\ub9e4 \uae30\ub300\ub294 \uc5b4\ub5bb\uac8c \ubcc0\ud654\ud558\uace0 \uc788\uc744\uae4c\uc694? \uc18c\ube44\uc790 \uc124\ubb38\uc870\uc0ac \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ud55c \uc778\uc0ac\uc774\ud2b8\ubd80\ud130 \ube0c\ub79c\ub4dc\uc640 \ub9c8\ucf00\ud130\ub97c \uc704\ud55c 3\uac00\uc9c0 \ub9c8\ucf00\ud305 \uc804\ub7b5\uae4c\uc9c0 \ud55c\ubc88\uc5d0 \ud655\uc778\ud574 \ubcf4\uc138\uc694.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/kr\/blog\/agentic-ai-korea-consumer-trends\/","og_locale":"ko_KR","og_type":"article","og_title":"\uc5d0\uc774\uc804\ud2f1 AI \uc2dc\ub300, \ud55c\uad6d \uc18c\ube44\uc790\uc758 \uc778\uc2dd\uacfc \uae30\ub300 \ubcc0\ud654 | KR - Criteo","og_description":"\uc5d0\uc774\uc804\ud2f1 AI \uc2dc\ub300, \ud55c\uad6d \uc18c\ube44\uc790\uc758 \uc778\uc2dd\uacfc \uad6c\ub9e4 \uae30\ub300\ub294 \uc5b4\ub5bb\uac8c \ubcc0\ud654\ud558\uace0 \uc788\uc744\uae4c\uc694? \uc18c\ube44\uc790 \uc124\ubb38\uc870\uc0ac \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ud55c \uc778\uc0ac\uc774\ud2b8\ubd80\ud130 \ube0c\ub79c\ub4dc\uc640 \ub9c8\ucf00\ud130\ub97c \uc704\ud55c 3\uac00\uc9c0 \ub9c8\ucf00\ud305 \uc804\ub7b5\uae4c\uc9c0 \ud55c\ubc88\uc5d0 \ud655\uc778\ud574 \ubcf4\uc138\uc694.","og_url":"https:\/\/www.criteo.com\/kr\/blog\/agentic-ai-korea-consumer-trends\/","og_site_name":"KR - Criteo","article_published_time":"2026-03-10T08:03:30+00:00","article_modified_time":"2026-03-11T04:29:59+00:00","og_image":[{"width":900,"height":483,"url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/\ud06c\ub9ac\ud14c\uc624_\ube14\ub85c\uadf8_\uc5d0\uc774\uc804\ud2f1-AI-\uc2dc\ub300-\ud55c\uad6d-\uc18c\ube44\uc790\uc758-\uc778\uc2dd\uacfc-\uae30\ub300-\ubcc0\ud654-.png","type":"image\/png"}],"author":"Irene Lee","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Irene Lee","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/kr\/blog\/agentic-ai-korea-consumer-trends\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/agentic-ai-korea-consumer-trends\/"},"author":{"name":"Irene Lee","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/d91b8f8a00296bed3029422563cc1c83"},"headline":"\uc5d0\uc774\uc804\ud2f1 AI \uc2dc\ub300, \ud55c\uad6d \uc18c\ube44\uc790\uc758 \uc778\uc2dd\uacfc \uae30\ub300 \ubcc0\ud654","datePublished":"2026-03-10T08:03:30+00:00","dateModified":"2026-03-11T04:29:59+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/agentic-ai-korea-consumer-trends\/"},"wordCount":71,"publisher":{"@id":"https:\/\/www.criteo.com\/kr\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/agentic-ai-korea-consumer-trends\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/\ud06c\ub9ac\ud14c\uc624_\ube14\ub85c\uadf8_\uc5d0\uc774\uc804\ud2f1-AI-\uc2dc\ub300-\ud55c\uad6d-\uc18c\ube44\uc790\uc758-\uc778\uc2dd\uacfc-\uae30\ub300-\ubcc0\ud654-.png","articleSection":["Ad Tech(\uc560\ub4dc \ud14c\ud06c)","\ud2b8\ub80c\ub4dc \ubc0f \uc778\uc0ac\uc774\ud2b8"],"inLanguage":"ko-KR"},{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/blog\/agentic-ai-korea-consumer-trends\/#primaryimage","url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/\ud06c\ub9ac\ud14c\uc624_\ube14\ub85c\uadf8_\uc5d0\uc774\uc804\ud2f1-AI-\uc2dc\ub300-\ud55c\uad6d-\uc18c\ube44\uc790\uc758-\uc778\uc2dd\uacfc-\uae30\ub300-\ubcc0\ud654-.png","contentUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/\ud06c\ub9ac\ud14c\uc624_\ube14\ub85c\uadf8_\uc5d0\uc774\uc804\ud2f1-AI-\uc2dc\ub300-\ud55c\uad6d-\uc18c\ube44\uc790\uc758-\uc778\uc2dd\uacfc-\uae30\ub300-\ubcc0\ud654-.png","width":900,"height":483,"caption":"\uc5d0\uc774\uc804\ud2f1 AI \uc2dc\ub300, \ud55c\uad6d \uc18c\ube44\uc790\uc758 \uc778\uc2dd\uacfc \uae30\ub300 \ubcc0\ud654"},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/kr\/blog\/agentic-ai-korea-consumer-trends\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/kr\/"},{"@type":"ListItem","position":2,"name":"\uc5d0\uc774\uc804\ud2f1 AI \uc2dc\ub300, \ud55c\uad6d \uc18c\ube44\uc790\uc758 \uc778\uc2dd\uacfc \uae30\ub300 \ubcc0\ud654"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/kr\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/kr\/","logo":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/d91b8f8a00296bed3029422563cc1c83","name":"Irene Lee","image":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/image\/a1dd1f16a9313f54169c8972cef10b76","url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/10\/irene-lee-criteo-96x96.png","contentUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2025\/10\/irene-lee-criteo-96x96.png","caption":"Irene Lee"},"description":"Irene has spent more than six years helping brands tell their stories in the B2B tech space. She combines content strategy, writing, and SEO expertise in the Korean market to create messages that attract prospects and build lasting client relationships. She believes content is more than words on a page\u2014it\u2019s a way to connect, inspire, and drive business growth. As both a strategist and storyteller, Irene focuses on turning ideas into content that makes an impact.","url":"https:\/\/www.criteo.com\/kr\/blog\/author\/irenelee\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/22687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/users\/192"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/comments?post=22687"}],"version-history":[{"count":6,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/22687\/revisions"}],"predecessor-version":[{"id":22703,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/22687\/revisions\/22703"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/media\/22691"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/media?parent=22687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/categories?post=22687"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/coauthors?post=22687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}