{"id":22711,"date":"2026-03-17T18:57:36","date_gmt":"2026-03-17T09:57:36","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=22711"},"modified":"2026-03-25T16:02:31","modified_gmt":"2026-03-25T07:02:31","slug":"how-korean-consumers-use-ai-shopping","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/how-korean-consumers-use-ai-shopping\/","title":{"rendered":"AI \uc2dc\ub300, \ud55c\uad6d \uc18c\ube44\uc790\ub294 \uad6c\ub9e4 \uacfc\uc815\uc5d0\uc11c AI\ub97c \uc5b4\ub5bb\uac8c \ud65c\uc6a9\ud558\uace0 \uc788\uc744\uae4c\uc694?"},"content":{"rendered":"<p><a href=\"https:\/\/www.criteo.com\/kr\/blog\/agentic-ai-korea-consumer-trends\/\"><span data-contrast=\"auto\">\uc774\uc804<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ube14\ub85c\uadf8<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uae00\uc5d0\uc11c\ub294<\/span><span data-contrast=\"auto\">\u00a0<\/span><b><span data-contrast=\"auto\">\uc5d0\uc774\uc804\ud2f1<\/span><\/b><b><span data-contrast=\"auto\">\u00a0AI\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uc2dc\ub300\uc5d0<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\ub300\ud55c<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\ud55c\uad6d<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uc18c\ube44\uc790\uc758<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uc778\uc2dd\uacfc<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uae30\ub300<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\ubcc0\ud654<\/span><\/b><\/a><span data-contrast=\"auto\">\ub97c<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc0b4\ud3b4\ubd24\uc2b5\ub2c8\ub2e4<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">\ub9ce\uc740<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc18c\ube44\uc790\ub4e4\uc774<\/span><span data-contrast=\"auto\">\u00a0AI<\/span><span data-contrast=\"auto\">\uac00<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uad6c\ub9e4<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uacbd\ud5d8\uc744<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ub354\uc6b1<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ud3b8\ub9ac\ud558\uac8c<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ub9cc\ub4e4\uc5b4<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc904<\/span><span data-contrast=\"auto\">\u00a0<\/span><span 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data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uacfc\uc815\uc5d0<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ub3c4\uc6c0\uc744\u00a0\uc904<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uac83\uc774\ub77c\uace0<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc0dd\uac01\ud558\uace0<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc788\uc2b5\ub2c8\ub2e4<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\uc774\ub7ec\ud55c<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ubcc0\ud654\ub294<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uae00\ub85c\ubc8c<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ub9ac\uc11c\uce58\uc5d0\uc11c\ub3c4<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ud655\uc778\ub429\ub2c8\ub2e4<\/span><span data-contrast=\"auto\">.\u00a0<\/span><a href=\"https:\/\/www.globenewswire.com\/news-release\/2025\/01\/09\/3006816\/0\/en\/71-of-consumers-want-generative-AI-integrated-into-their-shopping-experiences.html\"><span data-contrast=\"none\">\ucea1\uc81c\ubbf8\ub098\uc774 \ub9ac\uc11c\uce58 \uc778\uc2a4\ud2f0\ud29c\ud2b8(Capgemini Research Institute)<\/span><\/a><span data-contrast=\"auto\">\uc758<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc5f0\uad6c\uc5d0<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ub530\ub974\uba74<\/span><span data-contrast=\"auto\">,\u00a0<\/span><span data-contrast=\"auto\">\uc18c\ube44\uc790\uc758<\/span><span data-contrast=\"auto\">\u00a0<\/span><b><span data-contrast=\"auto\">58%\uac00\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uc81c\ud488<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\ucd94\ucc9c\uc744<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\ucc3e\uae30<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uc704\ud574<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uae30\uc874<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uac80\uc0c9\uc5d4\uc9c4<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\ub300\uc2e0<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uc0dd\uc131\ud615<\/span><\/b><b><span data-contrast=\"auto\">\u00a0AI\ub97c\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\ud65c\uc6a9\ud55c<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uacbd\ud5d8<\/span><\/b><span data-contrast=\"auto\">\uc774<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc788\ub294<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uac83\uc73c\ub85c<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">\uc18c\ube44\uc790\ub4e4\uc740<\/span><span data-contrast=\"auto\">\u00a0AI\ub97c\u00a0<\/span><span data-contrast=\"auto\">\ud1b5\ud574<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc81c\ud488\uc744<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ube44\uad50\ud558\uace0<\/span><span data-contrast=\"auto\">,\u00a0<\/span><span data-contrast=\"auto\">\ub9ac\ubdf0\ub97c<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc694\uc57d\ud558\uba70<\/span><span data-contrast=\"auto\">,\u00a0<\/span><span data-contrast=\"auto\">\uc790\uc2e0\uc5d0\uac8c<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ub9de\ub294<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ube0c\ub79c\ub4dc\ub97c<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ud0d0\uc0c9\ud558\ub294\u00a0\ub4f1\u00a0\uad6c\ub9e4<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uacfc\uc815<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc804\ubc18\uc5d0\uc11c<\/span><span data-contrast=\"auto\">\u00a0AI\ub97c\u00a0<\/span><span data-contrast=\"auto\">\uc810\uc810\u00a0\ub354\u00a0\uc801\uadf9\uc801\uc73c\ub85c<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ud65c\uc6a9\ud558\uace0<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc788\uc2b5\ub2c8\ub2e4<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\uadf8\ub807\ub2e4\uba74<\/span><span data-contrast=\"auto\">\u00a0<\/span><b><span data-contrast=\"auto\">\ud55c\uad6d<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uc18c\ube44\uc790\ub4e4\uc740<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uc2e4\uc81c\ub85c<\/span><\/b><b><span data-contrast=\"auto\">\u00a0AI\ub97c\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uc5b4\ub5bb\uac8c<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span 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data-contrast=\"auto\">\uc788\uc744\uae4c\uc694<\/span><span data-contrast=\"auto\">?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\uc774\ubc88<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ube14\ub85c\uadf8<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uae00\uc5d0\uc11c\ub294<\/span><span data-contrast=\"auto\">\u00a0<\/span><b><span data-contrast=\"auto\">\ud06c\ub9ac\ud14c\uc624<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uc18c\ube44\uc790<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uc124\ubb38\uc870\uc0ac<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\ub370\uc774\ud130\ub97c<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\ubc14\ud0d5\uc73c\ub85c<\/span><\/b><span data-contrast=\"auto\">,\u00a0<\/span><span data-contrast=\"auto\">\ud55c\uad6d<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc18c\ube44\uc790\ub4e4\uc774<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uad6c\ub9e4<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc5ec\uc815\uc5d0\uc11c<\/span><span data-contrast=\"auto\">\u00a0AI\ub97c\u00a0<\/span><span data-contrast=\"auto\">\ud65c\uc6a9\ud558\ub294<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc8fc\uc694<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc21c\uac04\uc744<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ud655\uc778\ud558\uc2e4\u00a0\uc218\u00a0\uc788\uc2b5\ub2c8\ub2e4<\/span><span 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data-contrast=\"auto\">\uac80\uc99d\uae4c\uc9c0<\/span><span data-contrast=\"auto\">\u2014<\/span><span data-contrast=\"auto\">\ub370\uc774\ud130\ub97c<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ud1b5\ud574<\/span><span data-contrast=\"auto\">\u00a0<\/span><b><span data-contrast=\"auto\">AI\uac00\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uad6c\ub9e4<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uacfc\uc815\uc5d0\uc11c<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uc5b4\ub5a4<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uc5ed\ud560\uc744<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\ud558\uace0<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uc788\ub294\uc9c0<\/span><\/b><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ud568\uaed8<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ud655\uc778\ud574\ubcf4\uc138\uc694<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<div style=\"height: 70px;\"><\/div>\n<h2><strong><span class=\"TextRun MacChromeBold SCXW123379143 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW123379143 BCX0\" data-ccp-parastyle=\"heading 2\">AI\ub294<\/span><span class=\"NormalTextRun SCXW123379143 BCX0\" data-ccp-parastyle=\"heading 2\">\u00a0<\/span><\/span><span class=\"TextRun MacChromeBold SCXW123379143 BCX0\" lang=\"JA-JP\" xml:lang=\"JA-JP\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW123379143 BCX0\" data-ccp-parastyle=\"heading 2\">\uad6c\ub9e4<\/span><\/span><span class=\"TextRun MacChromeBold SCXW123379143 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW123379143 BCX0\" data-ccp-parastyle=\"heading 2\">\u00a0<\/span><\/span><span class=\"TextRun MacChromeBold SCXW123379143 BCX0\" lang=\"JA-JP\" xml:lang=\"JA-JP\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW123379143 BCX0\" data-ccp-parastyle=\"heading 2\">\uc5ec\uc815<\/span><\/span><span class=\"TextRun MacChromeBold SCXW123379143 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW123379143 BCX0\" data-ccp-parastyle=\"heading 2\">\u00a0<\/span><\/span><span class=\"TextRun MacChromeBold SCXW123379143 BCX0\" lang=\"JA-JP\" xml:lang=\"JA-JP\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW123379143 BCX0\" data-ccp-parastyle=\"heading 2\">\ucd08\uae30\uc5d0\uc11c<\/span><\/span><span class=\"TextRun MacChromeBold SCXW123379143 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW123379143 BCX0\" data-ccp-parastyle=\"heading 2\">\u00a0<\/span><\/span><span class=\"TextRun MacChromeBold SCXW123379143 BCX0\" lang=\"JA-JP\" xml:lang=\"JA-JP\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW123379143 BCX0\" data-ccp-parastyle=\"heading 2\">\uac00\uc7a5<\/span><span class=\"NormalTextRun SCXW123379143 BCX0\" data-ccp-parastyle=\"heading 2\">\u00a0\ud070\u00a0<\/span><span class=\"NormalTextRun SCXW123379143 BCX0\" data-ccp-parastyle=\"heading 2\">\uc5ed\ud560\uc744<\/span><\/span><span class=\"TextRun MacChromeBold SCXW123379143 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW123379143 BCX0\" data-ccp-parastyle=\"heading 2\">\u00a0<\/span><\/span><span class=\"TextRun MacChromeBold SCXW123379143 BCX0\" lang=\"JA-JP\" xml:lang=\"JA-JP\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW123379143 BCX0\" data-ccp-parastyle=\"heading 2\">\ud569\ub2c8\ub2e4<\/span><\/span><\/strong><\/h2>\n<p><span data-contrast=\"auto\">\ud06c\ub9ac\ud14c\uc624 \uc18c\ube44\uc790 \uc124\ubb38\uc870\uc0ac \uacb0\uacfc\uc5d0 \ub530\ub974\uba74, \uc18c\ube44\uc790\ub4e4\uc740\u00a0<\/span><b><span data-contrast=\"auto\">\uad6c\ub9e4 \uc5ec\uc815\uc758 \ucd08\uae30 \ub2e8\uacc4\uc5d0\uc11c AI\ub97c \uac00\uc7a5 \uc801\uadf9\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\ub294 \uac83<\/span><\/b><span data-contrast=\"auto\">\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\uc804 \uc138\uacc4\u00a0<\/span><b><span data-contrast=\"auto\">\uc18c\ube44\uc790\uc758 \uc808\ubc18(50%)\uc740 \uc81c\ud488\uc744 \ube44\uad50\ud558\uac70\ub098 \uac00\uc7a5 \uc801\ud569\ud55c \ube0c\ub79c\ub4dc\ub97c \ucc3e\uae30 \uc704\ud574 AI\ub97c \ud65c\uc6a9<\/span><\/b><span data-contrast=\"auto\">\ud55c\ub2e4\uace0 \uc751\ub2f5\ud588\uc2b5\ub2c8\ub2e4. \ub610\ud55c\u00a0<\/span><b><span data-contrast=\"auto\">\uac00\uaca9\uc774\ub098 \ud560\uc778 \uc815\ubcf4\ub97c \ud655\uc778\ud558\ub294 \ub370\uc5d0\ub3c4 39%\uac00 AI\ub97c \uc0ac\uc6a9<\/span><\/b><span data-contrast=\"auto\">\ud558\uba70,\u00a0<\/span><b><span data-contrast=\"auto\">\uc0c8\ub85c\uc6b4 \uc81c\ud488\uc774\ub098 \uc635\uc158\uc744\u00a0\ud0d0\uc0c9\ud558\ub294<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\ubc1c\uacac<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\ub2e8\uacc4<\/span><\/b><b><span data-contrast=\"auto\">(38%)<\/span><\/b><span data-contrast=\"auto\">\uc640<\/span><span data-contrast=\"auto\">\u00a0<\/span><b><span data-contrast=\"auto\">\uc81c\ud488\uc758<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uc7a5\ub2e8\uc810\uc744<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\ud655\uc778\ud558\ub294\u00a0\ud3c9\uac00 \ub2e8\uacc4(33%)<\/span><\/b><span data-contrast=\"auto\">\uc5d0\uc11c\ub3c4 \ud65c\uc6a9\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\ud2b9\ud788<\/span><span data-contrast=\"auto\">\u00a0<\/span><b><span data-contrast=\"auto\">\ud55c\uad6d \uc18c\ube44\uc790\ub4e4\uc740 \uc774\ub7ec\ud55c \ucd08\uae30 \ud0d0\uc0c9 \ub2e8\uacc4\uc5d0\uc11c AI \ud65c\uc6a9\ub3c4\uac00 \ub354 \ub192\uc740 \ud2b9\uc9d5<\/span><\/b><span data-contrast=\"auto\">\uc744 \ubcf4\uc600\uc2b5\ub2c8\ub2e4. \ud55c\uad6d\uc5d0\uc11c\ub294 \ub9ac\uc11c\uce58 \ub2e8\uacc4\uac00 49%, \uc81c\ud488 \ubc1c\uacac \ub2e8\uacc4\uac00 42%\ub85c \ub098\ud0c0\ub098 \uae00\ub85c\ubc8c \ud3c9\uade0\ubcf4\ub2e4 \ub192\uc740 \uc218\uc900\uc744 \ubcf4\uc600\uc2b5\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\uc774\ub294 \ud55c\uad6d \uc18c\ube44\uc790\ub4e4\uc774 AI\ub97c \ub2e8\uc21c\ud55c \uc815\ubcf4 \uac80\uc0c9 \ub3c4\uad6c\uac00 \uc544\ub2c8\ub77c\u00a0<\/span><b><span data-contrast=\"auto\">\uc81c\ud488\uc744 \ube44\uad50\ud558\uace0 \uc0c8\ub85c\uc6b4 \uc120\ud0dd\uc9c0\ub97c \ud0d0\uc0c9\ud558\ub294 \uacfc\uc815\uc5d0\uc11c \uc801\uadf9\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\uace0 \uc788\uc74c\uc744<\/span><\/b><span data-contrast=\"auto\"> \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/span><\/p>\n<div style=\"height: 70px;\"><\/div>\n<h2><strong><span class=\"TextRun MacChromeBold SCXW121686127 BCX0\" lang=\"JA-JP\" xml:lang=\"JA-JP\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW121686127 BCX0\" data-ccp-parastyle=\"heading 2\">\ud55c\uad6d \uc18c\ube44\uc790\uac00<\/span><span class=\"NormalTextRun SCXW121686127 BCX0\" data-ccp-parastyle=\"heading 2\">\u00a0\uad6c\ub9e4 \uc5ec\uc815\uc5d0\uc11c<\/span><\/span><span class=\"TextRun MacChromeBold SCXW121686127 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW121686127 BCX0\" data-ccp-parastyle=\"heading 2\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW121686127 BCX0\" data-ccp-parastyle=\"heading 2\">AI\ub97c<\/span><span class=\"NormalTextRun SCXW121686127 BCX0\" data-ccp-parastyle=\"heading 2\">\u00a0<\/span><\/span><span class=\"TextRun MacChromeBold SCXW121686127 BCX0\" lang=\"JA-JP\" xml:lang=\"JA-JP\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW121686127 BCX0\" data-ccp-parastyle=\"heading 2\">\ud65c\uc6a9\ud558\ub294<\/span><\/span><span class=\"TextRun MacChromeBold SCXW121686127 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW121686127 BCX0\" data-ccp-parastyle=\"heading 2\">\u00a04\uac00\uc9c0\u00a0<\/span><\/span><span class=\"TextRun MacChromeBold SCXW121686127 BCX0\" lang=\"JA-JP\" xml:lang=\"JA-JP\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW121686127 BCX0\" data-ccp-parastyle=\"heading 2\">\uc21c\uac04<\/span><\/span><\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22712 size-full\" src=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/CSI-2025-Q4_KR_4-e1773740948314.png\" alt=\"\ud55c\uad6d \uc18c\ube44\uc790\uac00 \uad6c\ub9e4 \uc5ec\uc815\uc5d0\uc11c AI\ub97c \ud65c\uc6a9\ud558\ub294 4\uac00\uc9c0 \uc21c\uac04\" width=\"960\" height=\"387\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/CSI-2025-Q4_KR_4-e1773740948314.png 960w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/CSI-2025-Q4_KR_4-e1773740948314-300x121.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/CSI-2025-Q4_KR_4-e1773740948314-768x310.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/CSI-2025-Q4_KR_4-e1773740948314-630x254.png 630w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<p><span data-contrast=\"auto\">\ud06c\ub9ac\ud14c\uc624 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74 \ud55c\uad6d \uc18c\ube44\uc790\ub4e4\uc740 AI\ub97c\u00a0<\/span><b><span data-contrast=\"auto\">\ub2e8\uc21c\ud55c \uc815\ubcf4 \uac80\uc0c9\uc774 \uc544\ub2c8\ub77c \uad6c\ub9e4 \uc758\uc0ac\uacb0\uc815 \uacfc\uc815 \uc804\ubc18<\/span><\/b><span data-contrast=\"auto\">\uc5d0\uc11c \ud65c\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ud2b9\ud788 \ub2e4\uc74c\uacfc \uac19\uc740 \ub2e8\uacc4\uc5d0\uc11c AI \ud65c\uc6a9\uc774 \ub450\ub4dc\ub7ec\uc9d1\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"14\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">\ub9ac\uc11c\uce58 (\uc81c\ud488 \ube44\uad50\u00b7\ube0c\ub79c\ub4dc \ucd94\ucc9c)<\/span><\/b><span data-contrast=\"auto\">\u00a0\u2013 49%<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"14\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">\ubc1c\uacac (\uc81c\ud488\u00b7\uc635\uc158 \ud0d0\uc0c9)<\/span><\/b><span data-contrast=\"auto\">\u00a0\u2013 42%<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"14\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">\uac00\uaca9 \ubc0f \ud2b9\uac00 \ud655\uc778<\/span><\/b><span data-contrast=\"auto\">\u00a0\u2013 32%<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"14\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">\ud3c9\uac00 (\uac00\uce58 \ud310\ub2e8\u00b7\uc7a5\ub2e8\uc810 \ud655\uc778)<\/span><\/b><span data-contrast=\"auto\">\u00a0\u2013 29%<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">\uc774 \uacb0\uacfc\ub294 \uc18c\ube44\uc790\ub4e4\uc774 AI\ub97c \ub2e8\uc21c\ud788 \uc815\ubcf4\ub97c \ucc3e\ub294 \ub3c4\uad6c\uac00 \uc544\ub2c8\ub77c\u00a0<\/span><b><span data-contrast=\"auto\">\uc81c\ud488\uc744 \ube44\uad50\ud558\uace0 \uc120\ud0dd\uc744 \uac80\uc99d\ud558\ub294 \uacfc\uc815\uc5d0\uc11c \uc801\uadf9\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\uace0 \uc788\uc74c\uc744<\/span><\/b><span data-contrast=\"auto\">\u00a0\ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<div style=\"height: 50px;\"><\/div>\n<h4><b><span data-contrast=\"auto\">1. \uc81c\ud488 <\/span><\/b><b><\/b><b><span data-contrast=\"auto\">\ube44\uad50\uc640<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\ube0c\ub79c\ub4dc<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\ucd94\ucc9c\uc744<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uc704\ud55c<\/span><\/b><b><span data-contrast=\"auto\">\u00a0AI\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\ub9ac\uc11c\uce58<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">\uac00\uc7a5 \ub192\uc740 \ube44\uc911\uc744 \ucc28\uc9c0\ud55c \ud65c\uc6a9 \ubc29\uc2dd\uc740\u00a0<\/span><b><span data-contrast=\"auto\">\uc81c\ud488 \ube44\uad50\uc640 \ube0c\ub79c\ub4dc \ucd94\ucc9c\uc744 \uc704\ud55c \ub9ac\uc11c\uce58 \ub2e8\uacc4<\/span><\/b><span data-contrast=\"auto\">\uc600\uc2b5\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\uc18c\ube44\uc790\ub4e4\uc740 AI\uc5d0\uac8c \uc81c\ud488 \uac04 \ucc28\uc774\ub97c \uc124\uba85\ud574 \ub2ec\ub77c\uace0 \ud558\uac70\ub098, \ud2b9\uc815 \uc870\uac74\uc5d0 \ub9de\ub294 \uc81c\ud488\uc744 \ucd94\ucc9c\ud574 \ub2ec\ub77c\uace0 \uc694\uccad\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c AI\ub97c \ud65c\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc5ec\ub7ec \uc6f9\uc0ac\uc774\ud2b8\ub97c \uc9c1\uc811 \ud0d0\uc0c9\ud558\ub358 \uae30\uc874 \uc1fc\ud551 \ubc29\uc2dd\uc5d0\uc11c \ubc97\uc5b4\ub098\u00a0<\/span><b><span data-contrast=\"auto\">\ud575\uc2ec \uc815\ubcf4\ub97c \ube60\ub974\uac8c \uc815\ub9ac\ud558\uace0 \ube44\uad50\ud558\ub824\ub294 \uc18c\ube44 \ud589\ub3d9<\/span><\/b><span data-contrast=\"auto\">\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \ube0c\ub79c\ub4dc\uc5d0\uac8c \uc911\uc694\ud55c \uc758\ubbf8\ub97c \uac00\uc9c0\ub294\ub370\uc694. \uc18c\ube44\uc790\uac00\u00a0<\/span><span data-contrast=\"auto\">AI\ub85c\u00a0<\/span><span data-contrast=\"auto\">\ube44\uad50\ud558\ub294 \uc21c\uac04\u00a0<\/span><b><span data-contrast=\"auto\">\ube0c\ub79c\ub4dc\uac00 \ucd94\ucc9c \ubaa9\ub85d\uc774\ub098 \ube44\uad50 \ub300\uc0c1\uc5d0 \ud3ec\ud568\ub418\uc9c0 \uc54a\ub294\ub2e4\uba74<\/span><\/b><span data-contrast=\"auto\">, \uad6c\ub9e4\u00a0\uc804\ud658\uc758\u00a0\uae30\ud68c\ub97c \ub193\uce60 \uac00\ub2a5\uc131\uc774 \ub192\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<div style=\"height: 50px;\"><\/div>\n<h4 aria-level=\"3\"><b><span data-contrast=\"auto\">2. \uc0c8\ub85c\uc6b4\u00a0\uc81c\ud488\uacfc\u00a0\uc635\uc158\uc744\u00a0\ubc1c\uacac\ud558\ub294\u00a0AI\u00a0\uae30\ubc18\u00a0\ud0d0\uc0c9<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">AI\ub294\u00a0<\/span><b><span data-contrast=\"auto\">\uc81c\ud488 \ubc1c\uacac(Product Discovery)<\/span><\/b><span data-contrast=\"auto\">\u00a0\ub2e8\uacc4\uc5d0\uc11c\ub3c4 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\uc774 \ub2e8\uacc4\uc5d0\uc11c\ub294 \uc18c\ube44\uc790\uac00 \uc774\ubbf8 \ud2b9\uc815 \uc81c\ud488\uc744 \ube44\uad50\ud558\uae30\ubcf4\ub2e4\ub294\u00a0<\/span><b><span data-contrast=\"auto\">\ubb34\uc5c7\uc744 \uad6c\ub9e4\ud560\uc9c0 \uc544\uc774\ub514\uc5b4\ub97c \ud0d0\uc0c9\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.<\/span><\/b><span data-contrast=\"auto\">\u00a0\uc608\ub97c \ub4e4\uc5b4 \u201c\ub7ec\ub2dd\ud560 \ub54c\u00a0\uc88b\uc740 \ud5e4\ub4dc\uc14b \ucd94\ucc9c\u201d, \u201c\uc5ec\ud589 \uac08 \ub54c \uc4f0\uae30 \uc88b\uc740 \uce90\ub9ac\uc5b4\u201d, \u201c\uac00\uc131\ube44 \uc88b\uc740 \ubb34\uc120 \uc774\uc5b4\ud3f0\u201d\ucc98\ub7fc\u00a0<\/span><b><span data-contrast=\"auto\">\ud2b9\uc815 \uc0c1\ud669\uc774\ub098 \ubaa9\uc801\uc744 \uae30\ubc18\uc73c\ub85c \uc81c\ud488\uc744 \ucc3e\ub294 \uc9c8\ubb38<\/span><\/b><span data-contrast=\"auto\">\uc744 AI\uc5d0\uac8c \ub358\uc9c0\ub294 \ubc29\uc2dd\uc785\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\uc774\ucc98\ub7fc AI\uac00 \uc81c\ud488 \ud0d0\uc0c9 \uacfc\uc815\uc5d0 \uae4a\uc774 \uad00\uc5ec\ud558\uac8c \ub418\uba74\uc11c, \ube0c\ub79c\ub4dc\ub294 \uc18c\ube44\uc790\uac00 \uac80\uc0c9\ud558\uac70\ub098 \ud0d0\uc0c9\ud558\ub294 \ub2e4\uc591\ud55c \uc811\uc810\uc5d0\uc11c\u00a0<\/span><b><span data-contrast=\"auto\">\uc9c0\uc18d\uc801\uc73c\ub85c \ubc1c\uacac\ub420 \uc218 \uc788\ub294 \uad6c\uc870<\/span><\/b><span data-contrast=\"auto\">\ub97c \ub9cc\ub4e4\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\ud2b9\ud788 \ud55c\uad6d\uc5d0\uc11c\ub294 \uc774\u00a0<\/span><b><span data-contrast=\"auto\">\ubc1c\uacac \ub2e8\uacc4\uc5d0\uc11c AI \ud65c\uc6a9 \ube44\uc728\uc774 \uae00\ub85c\ubc8c \ud3c9\uade0\ubcf4\ub2e4 \ub192\uc740 \ud2b9\uc9d5<\/span><\/b><span data-contrast=\"auto\">\uc744 \ubcf4\uc600\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ud55c\uad6d \uc18c\ube44\uc790\ub4e4\uc774 \uc0c8\ub85c\uc6b4 \uc81c\ud488\uc774\ub098 \ube0c\ub79c\ub4dc\ub97c \ud0d0\uc0c9\ud558\ub294 \uacfc\uc815\uc5d0\uc11c\ub3c4 AI\ub97c \uc801\uadf9\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\uace0 \uc788\uc74c\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<div style=\"height: 50px;\"><\/div>\n<h4 aria-level=\"3\"><b><span data-contrast=\"auto\">3. \uac00\uaca9\uacfc \ud560\uc778 \uc815\ubcf4\ub97c \ud655\uc778\ud558\ub294 <\/span><\/b><b><span data-contrast=\"auto\">AI\u00a0\ud65c\uc6a9<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">\uac00\uaca9 \ube44\uad50 \uc5ed\uc2dc \uc18c\ube44\uc790\uac00 AI\ub97c \ud65c\uc6a9\ud558\ub294 \uc8fc\uc694 \uc21c\uac04 \uc911 \ud558\ub098\uc785\ub2c8\ub2e4.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc18c\ube44\uc790\ub4e4\uc740 AI\ub97c \ud1b5\ud574\u00a0<\/span><b><span data-contrast=\"auto\">\uc81c\ud488 \uac00\uaca9\uc744 \ube44\uad50\ud558\uac70\ub098 \ud604\uc7ac \uc9c4\ud589 \uc911\uc778 \ud560\uc778 \uc815\ubcf4\ub97c \ud655\uc778<\/span><\/b><span data-contrast=\"auto\">\ud558\uba70, \ub354 \ub098\uc740 \uad6c\ub9e4 \uc870\uac74\uc744 \ucc3e\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc18c\ube44\uc790\ub4e4\uc774 \ub2e8\uc21c\ud788 \uc81c\ud488\uc744 \ucc3e\ub294 \uac83\uc5d0\uc11c \ub098\uc544\uac00\u00a0<\/span><b><span data-contrast=\"auto\">\uac00\uc7a5 \ud569\ub9ac\uc801\uc778 \uc120\ud0dd\uc744 \ud558\uae30 \uc704\ud574 AI\ub97c \ud65c\uc6a9\ud558\uace0 \uc788\uc74c\uc744<\/span><\/b><span data-contrast=\"auto\">\u00a0\ubcf4\uc5ec\uc90d\ub2c8\ub2e4.\u00a0\uc774\ub294 AI\uac00 \uc18c\ube44\uc790\uc758\u00a0<\/span><b><span data-contrast=\"auto\">\uac00\uaca9 \ud0d0\uc0c9\uacfc \uad6c\ub9e4 \ud0c0\uc774\ubc0d \uacb0\uc815<\/span><\/b><span data-contrast=\"auto\">\uc5d0\ub3c4 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<div style=\"height: 50px;\"><\/div>\n<h4 aria-level=\"3\"><b><span data-contrast=\"auto\">4. \uad6c\ub9e4\u00a0\uc804\u00a0\ucd5c\uc885\u00a0\ud310\ub2e8\uc744\u00a0\uc704\ud55c\u00a0\uac80\uc99d<\/span><\/b><b><span data-contrast=\"auto\">\ud558\ub294 AI \ud65c\uc6a9<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">AI\ub294\u00a0<\/span><span data-contrast=\"auto\">\uad6c\ub9e4<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc9c1\uc804<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ub2e8\uacc4\uc5d0\uc11c\ub3c4<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ud65c\uc6a9\ub429\ub2c8\ub2e4<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">\uc18c\ube44\uc790\ub4e4\uc740<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc81c\ud488<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ub9ac\ubdf0\ub97c<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc694\uc57d\ud558\uac70\ub098<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc7a5\ub2e8\uc810\uc744<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc815\ub9ac\ud574<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ub2ec\ub77c\uace0<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc694\uccad\ud558\ub294\u00a0\ub4f1\u00a0<\/span><b><span data-contrast=\"auto\">\uad6c\ub9e4<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uacb0\uc815\uc744<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uac80\uc99d\ud558\ub294<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uacfc\uc815<\/span><\/b><span data-contrast=\"auto\">\uc5d0\uc11c\ub3c4<\/span><span data-contrast=\"auto\">\u00a0AI\uc758\u00a0<\/span><span data-contrast=\"auto\">\ub3c4\uc6c0\uc744<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ubc1b\uace0<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc788\uc2b5\ub2c8\ub2e4<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">\uc774\ucc98\ub7fc<\/span><span data-contrast=\"auto\">\u00a0AI\ub294\u00a0<\/span><span data-contrast=\"auto\">\ub2e8\uc21c\ud788<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc815\ubcf4\ub97c<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc81c\uacf5\ud558\ub294<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ub3c4\uad6c\ub97c<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ub118\uc5b4<\/span><span data-contrast=\"auto\">\u00a0<\/span><b><span data-contrast=\"auto\">\uc18c\ube44\uc790\uac00<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uad6c\ub9e4<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uacb0\uc815\uc744<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\ud655\uc2e0\ud558\ub294\u00a0\ub370\u00a0\ub3c4\uc6c0\uc744<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uc8fc\ub294<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uc5ed\ud560<\/span><\/b><span data-contrast=\"auto\">\uc744<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ud558\uace0<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc788\uc2b5\ub2c8\ub2e4<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<div style=\"height: 70px;\"><\/div>\n<h2 aria-level=\"2\"><strong>\uc5d0\uc774\uc804\ud2f1\u00a0AI\u00a0\uc2dc\ub300, \ub9c8\ucf00\ud130\ub97c \uc704\ud55c \uad11\uace0 \uc804\ub7b5 \uc778\uc0ac\uc774\ud2b8\u00a0<\/strong><\/h2>\n<p><span data-contrast=\"auto\">\uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \ube0c\ub79c\ub4dc\uc640 \ub9c8\ucf00\ud130\uc5d0\uac8c \uc911\uc694\ud55c \uc2dc\uc0ac\uc810\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\uc55e\uc11c \uc0b4\ud3b4\ubcf8 \uac83\ucc98\ub7fc \uc18c\ube44\uc790\ub4e4\uc740 \uc774\uc81c \uc81c\ud488\uc744 \ucc3e\uace0 \ube44\uad50\ud558\uba70 \uad6c\ub9e4 \uacb0\uc815\uc744 \ub0b4\ub9ac\ub294 \uacfc\uc815\uc5d0\uc11c\u00a0<\/span><b><span data-contrast=\"auto\">AI\ub97c\u00a0\uc801\uadf9\uc801\uc73c\ub85c\u00a0\ud65c\uc6a9\ud558\uace0\u00a0\uc788\uc2b5\ub2c8\ub2e4.<\/span><\/b><span data-contrast=\"auto\">\u00a0\uacfc\uac70\uc5d0\ub294 \uc5ec\ub7ec \uc6f9\uc0ac\uc774\ud2b8\ub97c \uc9c1\uc811 \ud0d0\uc0c9\ud558\uba70 \uc815\ubcf4\ub97c \ubaa8\uc558\ub2e4\uba74, \uc774\uc81c\ub294 AI\uc5d0\uac8c \uc9c8\ubb38\uc744 \ub358\uc9c0\uace0 \ud575\uc2ec \uc815\ubcf4\ub97c \ube60\ub974\uac8c \uc815\ub9ac\ud574 \uad6c\ub9e4 \uacb0\uc815\uc744 \ub0b4\ub9ac\ub294 \uacbd\uc6b0\uac00 \uc810\uc810 \ub298\uc5b4\ub098\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\uc774\u00a0\uacfc\uc815\uc5d0\uc11c<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc911\uc694\ud55c<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc810\uc740<\/span><span data-contrast=\"auto\">\u00a0<\/span><b><span data-contrast=\"auto\">\uc18c\ube44\uc790\uac00<\/span><\/b><b><span data-contrast=\"auto\">\u00a0AI\ub97c\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\ud65c\uc6a9\ud558\ub294<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uc21c\uac04\uc5d0\ub3c4<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uc5ec\uc804\ud788<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\ub2e4\uc591\ud55c<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\ube0c\ub79c\ub4dc\uc640<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uc81c\ud488\uc744<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\ube44\uad50\ud558\uace0<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uc788\ub2e4\ub294<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uac83<\/span><\/b><span data-contrast=\"auto\">\uc785\ub2c8\ub2e4<\/span><span data-contrast=\"auto\">.\u00a0AI\ub294\u00a0<\/span><span data-contrast=\"auto\">\uc815\ubcf4\ub97c<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc815\ub9ac\ud574<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc8fc\uac70\ub098<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc635\uc158\uc744<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc81c\uc548\ud574\u00a0\uc904 \uc218\u00a0\uc788\uc9c0\ub9cc<\/span><span data-contrast=\"auto\">,\u00a0<\/span><span data-contrast=\"auto\">\uacb0\uad6d<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc18c\ube44\uc790\uac00<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc120\ud0dd\ud560\u00a0\uc218\u00a0\uc788\ub294<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ube0c\ub79c\ub4dc<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ubaa9\ub85d\uc740<\/span><span data-contrast=\"auto\">\u00a0<\/span><b><span data-contrast=\"auto\">\uc5b4\ub5a4<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uc81c\ud488\uacfc<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\ube0c\ub79c\ub4dc\uac00<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uc18c\ube44\uc790\uc758<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\ud0d0\uc0c9<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uacfc\uc815\uc5d0\uc11c<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\ub178\ucd9c\ub418\uc5c8\ub294\uc9c0<\/span><\/b><span data-contrast=\"auto\">\uc5d0<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ub530\ub77c<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ub2ec\ub77c\uc9c8\u00a0\uc218\u00a0\uc788\uc2b5\ub2c8\ub2e4<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">\uc989,\u00a0\ube0c\ub79c\ub4dc\uac00<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc18c\ube44\uc790\uc758<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ud0d0\uc0c9<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uacfc\uc815\uc5d0\uc11c<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ub4f1\uc7a5\ud558\uc9c0<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc54a\ub294\ub2e4\uba74<\/span><span data-contrast=\"auto\">\u00a0<\/span><b><span data-contrast=\"auto\">\uad6c\ub9e4<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uace0\ub824<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\ub300\uc0c1\uc5d0<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\ud3ec\ud568\ub418\uae30<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uc5b4\ub824\uc6cc\uc9c8<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uac00\ub2a5\uc131\ub3c4<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uc788\uc2b5\ub2c8\ub2e4<\/span><\/b><b><span data-contrast=\"auto\">.<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\ub530\ub77c\uc11c \ube0c\ub79c\ub4dc\ub294 \ub2e8\uc21c\ud788 \uac80\uc0c9 \uacb0\uacfc\uc5d0 \ub178\ucd9c\ub418\ub294 \uac83\ub9cc\uc73c\ub85c\ub294 \ucda9\ubd84\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790\uac00 \uc81c\ud488\uc744 \ubc1c\uacac\ud558\uace0, \ube44\uad50\ud558\uace0, \uac00\uaca9\uc744 \ud655\uc778\ud558\uace0, \uad6c\ub9e4 \uacb0\uc815\uc744 \uac80\uc99d\ud558\ub294\u00a0<\/span><b><span data-contrast=\"auto\">\uad6c\ub9e4 \uc5ec\uc815\uc758 \ub2e4\uc591\ud55c \uc21c\uac04\uc5d0\uc11c \uc9c0\uc18d\uc801\uc73c\ub85c \uc874\uc7ac\uac10\uc744 \uc720\uc9c0\ud558\ub294 \uc804\ub7b5<\/span><\/b><span data-contrast=\"auto\">\uc774 \uc911\uc694\ud574\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\uc774\ub97c<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc704\ud574<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ub9c8\ucf00\ud130\ub294<\/span><span data-contrast=\"auto\">\u00a0<\/span><b><span data-contrast=\"auto\">\ud480\ud37c\ub110<\/span><\/b><b><span data-contrast=\"auto\">(full-funnel)\uacfc\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\ud06c\ub85c\uc2a4\ucc44\ub110<\/span><\/b><b><span data-contrast=\"auto\">(cross-channel)<\/span><\/b><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc811\uadfc<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ubc29\uc2dd\uc744<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uae30\ubc18\uc73c\ub85c<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc18c\ube44\uc790\uc758<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uad6c\ub9e4<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc5ec\uc815<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc804\ubc18\uc744<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uace0\ub824\ud55c<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc804\ub7b5\uc744<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc218\ub9bd\ud574\uc57c<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ud569\ub2c8\ub2e4<\/span><span data-contrast=\"auto\">.\u00a0AI\uac00\u00a0<\/span><span data-contrast=\"auto\">\uc18c\ube44\uc790\uc758<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uad6c\ub9e4<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc5ec\uc815\uc5d0<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uae4a\uc774<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uad00\uc5ec\ud560\uc218\ub85d<\/span><span data-contrast=\"auto\">,\u00a0<\/span><span data-contrast=\"auto\">\ube0c\ub79c\ub4dc\ub294<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc18c\ube44\uc790\uac00<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ud0d0\uc0c9\ud558\ub294<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ubaa8\ub4e0<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc21c\uac04\uc5d0<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc874\uc7ac\ud574\uc57c<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ud569\ub2c8\ub2e4<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">\uacb0\uad6d<\/span><span data-contrast=\"auto\">\u00a0AI\u00a0<\/span><span data-contrast=\"auto\">\uc2dc\ub300\uc758<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uacbd\uc7c1\ub825\uc740<\/span><span data-contrast=\"auto\">\u00a0<\/span><b><span data-contrast=\"auto\">\uc18c\ube44\uc790\uc758<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uc120\ud0dd\uc774<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uc774\ub8e8\uc5b4\uc9c0\ub294<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uc21c\uac04\ub9c8\ub2e4<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\ube0c\ub79c\ub4dc\uac00<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uc790\uc5f0\uc2a4\ub7fd\uac8c<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\ub4f1\uc7a5\ud558\ub294<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uacbd\ud5d8\uc744<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uc124\uacc4\ud558\ub294<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uac83<\/span><\/b><span data-contrast=\"auto\">\uc5d0\uc11c<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc2dc\uc791\ub429\ub2c8\ub2e4<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<div style=\"height: 70px;\"><\/div>\n<h2 aria-level=\"2\"><b><span data-contrast=\"auto\">\ucd5c\uc2e0 \uc18c\ube44\uc790 \ud2b8\ub80c\ub4dc \ub9ac\ud3ec\ud2b8 \ub2e4\uc6b4\ub85c\ub4dc<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">\uc774\ubc88<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uae00\uc5d0\uc11c<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc0b4\ud3b4\ubcf8<\/span><span data-contrast=\"auto\">\u00a0<\/span><b><span data-contrast=\"auto\">\ud55c\uad6d<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uc18c\ube44\uc790\uc758<\/span><\/b><b><span data-contrast=\"auto\">\u00a0AI\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\ud65c\uc6a9\uacfc<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uad6c\ub9e4<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uc5ec\uc815<\/span><\/b><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc778\uc0ac\uc774\ud2b8\ub97c\u00a0\ub354\u00a0\uc790\uc138\ud788<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ud655\uc778\ud558\uace0<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc2f6\ub2e4\uba74<\/span><span data-contrast=\"auto\">,\u00a0<\/span><a href=\"https:\/\/www4.criteo.com\/kr\/csi_report_2026\/\"><span data-contrast=\"none\">\ud06c\ub9ac\ud14c\uc624\uc758<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">\ucd5c\uc2e0<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">\ub9ac\ud3ec\ud2b8\ub97c<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">\ub2e4\uc6b4\ub85c\ub4dc\ud558\uc138\uc694<\/span><\/a><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">&lt;<\/span><b><span data-contrast=\"auto\">\u00a02025 4\ubd84\uae30\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\ucd5c\uc2e0<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uc18c\ube44\uc790<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\ud2b8\ub80c\ub4dc<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\ub9ac\ud3ec\ud2b8<\/span><\/b><b><span data-contrast=\"auto\">:\u00a0<\/span><\/b><span data-contrast=\"auto\">\uc5d0\uc774\uc804\ud2f1<\/span><span data-contrast=\"auto\">\u00a0AI\uac00\u00a0<\/span><span data-contrast=\"auto\">\ub9cc\ub4dc\ub294<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc0c8\ub85c\uc6b4<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uad6c\ub9e4<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc5ec\uc815<\/span><span data-contrast=\"auto\">&gt;\u00a0<\/span><span data-contrast=\"auto\">\ub9ac\ud3ec\ud2b8\uc5d0\ub294<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc2e4\uc81c<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc124\ubb38<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ub370\uc774\ud130\uc640<\/span><span data-contrast=\"auto\">\u00a0<\/span><b><span data-contrast=\"auto\">\uc2e4\ubb34\uc5d0\uc11c<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\ubc14\ub85c<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\ud65c\uc6a9<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uac00\ub2a5\ud55c<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uc778\uc0ac\uc774\ud2b8<\/span><\/b><span data-contrast=\"auto\">\uac00<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ub2f4\uaca8<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc788\uc2b5\ub2c8\ub2e4<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">\uc9c0\uae08<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ubc14\ub85c<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ub2e4\uc6b4\ub85c\ub4dc\ud558\uace0,\u00a0<\/span><span data-contrast=\"auto\">AI\u00a0<\/span><span data-contrast=\"auto\">\uc2dc\ub300<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uad6c\ub9e4<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc5ec\uc815<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc804\ub7b5<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc218\ub9bd\uc5d0<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ud65c\uc6a9\ud574\ubcf4\uc138\uc694<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<div style=\"height: 70px;\"><\/div>\n<h2 aria-level=\"2\"><b><span data-contrast=\"auto\">\ud568\uaed8<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\ubcf4\uba74<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uc88b\uc740<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\ucf58\ud150\uce20<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:299,&quot;335559739&quot;:299}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">AI\uac00\u00a0\uc18c\ube44\uc790\uc758\u00a0\uad6c\ub9e4\u00a0\uc5ec\uc815\uc5d0\u00a0\uc810\uc810\u00a0\ub354\u00a0\uae4a\uc774\u00a0\uad00\uc5ec\ud558\uba74\uc11c,\u00a0\ube0c\ub79c\ub4dc\uc640\u00a0\ub9c8\ucf00\ud130\uc5d0\uac8c\ub294\u00a0\uc0c8\ub85c\uc6b4\u00a0\uc804\ub7b5\uc801\u00a0\uc811\uadfc\uc774\u00a0\ud544\uc694\ud574\uc9c0\uace0\u00a0\uc788\uc2b5\ub2c8\ub2e4.\u00a0\uc544\ub798\u00a0\ucf58\ud150\uce20\uc5d0\uc11c\ub294\u00a0\ud480\ud37c\ub110\u00a0\ub9c8\ucf00\ud305\u00a0\uc804\ub7b5\ubd80\ud130\u00a0\uc5d0\uc774\uc804\ud2f1\u00a0\ucee4\uba38\uc2a4\u00a0\uc2dc\ub300\uc758\u00a0\uad11\uace0\u00a0\uc804\ub7b5\uae4c\uc9c0, AI\u00a0\uc2dc\ub300\u00a0\ub9c8\ucf00\ud305\u00a0\ud658\uacbd\uc744\u00a0\uc774\ud574\ud558\ub294\u00a0\ub370\u00a0\ub3c4\uc6c0\uc774\u00a0\ub418\ub294\u00a0\uc778\uc0ac\uc774\ud2b8\ub97c\u00a0\ud655\uc778\ud558\uc2e4\u00a0\uc218\u00a0\uc788\uc2b5\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"16\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a href=\"https:\/\/www.criteo.com\/kr\/blog\/building-for-full-funnel-marketing\/\"><b><span data-contrast=\"auto\">\ud480 \ud37c\ub110 \ub9c8\ucf00\ud305 \uc804\ub7b5 \uc774\ud574\ud558\uae30: \uac1c\ub150\ubd80\ud130 \uc2e4\ud589 \ubc29\ubc95\uae4c\uc9c0<\/span><\/b>\u00a0<\/a><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"16\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><a href=\"https:\/\/www.criteo.com\/kr\/blog\/reshaping-advertising-strategy-in-the-ai-agent-era\/\"><b><span data-contrast=\"auto\">AI\u00a0\uc5d0\uc774\uc804\ud2b8\u00a0\uc2dc\ub300,\u00a0\ud06c\ub9ac\ud14c\uc624\uac00\u00a0\ubc14\ub77c\ubcf4\ub294\u00a0\ubbf8\ub798\uc640\u00a0\uad11\uace0\u00a0\uc804\ub7b5<\/span><\/b>\u00a0<\/a><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" 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