{"id":22742,"date":"2026-03-26T10:39:48","date_gmt":"2026-03-26T01:39:48","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=22742"},"modified":"2026-04-01T10:38:05","modified_gmt":"2026-04-01T01:38:05","slug":"korean-consumer-purchase-behavior-trends-global-comparison","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/korean-consumer-purchase-behavior-trends-global-comparison\/","title":{"rendered":"\ud55c\uad6d \uc18c\ube44\uc790 \uad6c\ub9e4 \ud589\ub3d9 \ud2b8\ub80c\ub4dc: \uae00\ub85c\ubc8c\uacfc \ub2e4\ub978 \ubaa8\ubc14\uc77c\u00b7\uc628\ub77c\uc778 \uad6c\ub9e4 \ud328\ud134"},"content":{"rendered":"<p><span data-contrast=\"auto\">\uc774\uc804<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ube14\ub85c\uadf8<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uae00\uc5d0\uc11c\ub294<\/span><span data-contrast=\"auto\">\u00a0<\/span><a 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data-contrast=\"auto\">\ud55c\uad6d<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc2dc\uc7a5\uc5d0\uc11c<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ub098\ud0c0\ub098\ub294<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc18c\ube44\uc790<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ud589\ub3d9\uc758<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ud2b9\uc9d5\uc744<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ud655\uc778\ud558\uc2e4\u00a0\uc218\u00a0\uc788\uc2b5\ub2c8\ub2e4<\/span><span data-contrast=\"auto\">.<\/span><\/p>\n<div style=\"height: 70px;\"><\/div>\n<h2><strong><span class=\"TextRun MacChromeBold SCXW9750789 BCX0\" lang=\"JA-JP\" xml:lang=\"JA-JP\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW9750789 BCX0\" data-ccp-parastyle=\"heading 2\">\uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c\ub3c4 \uc774\uc5b4\uc9c0\ub294 \ubaa8\ubc14\uc77c \uac00\uaca9 \ube44\uad50<\/span><span class=\"NormalTextRun SCXW9750789 BCX0\" data-ccp-parastyle=\"heading 2\">\u00a0\ud589\ub3d9<\/span><\/span><\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22743 size-full\" src=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/CSI-2025-Q4_KR_6-e1774424547464.png\" alt=\"\uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c\ub3c4 \uc774\uc5b4\uc9c0\ub294 \ubaa8\ubc14\uc77c \uac00\uaca9 \ube44\uad50 \ud589\ub3d9\" width=\"960\" height=\"408\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/CSI-2025-Q4_KR_6-e1774424547464.png 960w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/CSI-2025-Q4_KR_6-e1774424547464-300x128.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/CSI-2025-Q4_KR_6-e1774424547464-768x326.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/CSI-2025-Q4_KR_6-e1774424547464-630x268.png 630w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<p><span data-contrast=\"auto\">\ud55c\uad6d \uc18c\ube44\uc790\ub294 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c \uc81c\ud488\uc744 \uc9c1\uc811 \ud655\uc778\ud55c \ub4a4\uc5d0\ub3c4 \ubc14\ub85c \uad6c\ub9e4\ub97c \uacb0\uc815\ud558\uae30\ubcf4\ub2e4\ub294 \ucd94\uac00\uc801\uc778 \uc815\ubcf4\ub97c \ud0d0\uc0c9\ud558\ub294 \uacbd\ud5a5\uc774 \uc788\uc2b5\ub2c8\ub2e4.\u00a0\uc2e4\uc81c \uc124\ubb38\uc870\uc0ac\uc5d0 \ub530\ub974\uba74,\u00a0<\/span><b><span data-contrast=\"auto\">\ud55c\uad6d \uc18c\ube44\uc790\uc758 55%\uac00 \ub9e4\uc7a5\uc5d0\uc11c \ubaa8\ubc14\uc77c\uc744 \ud1b5\ud574 \uac00\uaca9\uc744 \ube44\uad50\ud558\ub294 \uac83<\/span><\/b><span data-contrast=\"auto\">\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\ub610\ud55c \uad6c\ub9e4\ub97c \uace0\ub824\ud558\ub294 \uacfc\uc815\uc5d0\uc11c\ub3c4 \uc774\ub7ec\ud55c \ud589\ub3d9\uc740 \uc774\uc5b4\uc9d1\ub2c8\ub2e4. \ub2e4\ub978 \uc124\ubb38\uc870\uc0ac \ubb38\ud56d\uc5d0\uc11c\ub294\u00a0<\/span><b><span data-contrast=\"auto\">\ud55c\uad6d \uc18c\ube44\uc790\uc758 38%\ub294 \ub9e4\uc7a5\uc5d0\uc11c \uc81c\ud488\uc744 \ud655\uc778\ud55c \ub4a4 \uc628\ub77c\uc778\uc5d0\uc11c \uad6c\ub9e4\ud558\ub294 \ud589\ub3d9\u00a0\ud328\ud134<\/span><\/b><span data-contrast=\"auto\">\uc744 \ubcf4\uc600\uc2b5\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\uc774\ub294 \uae00\ub85c\ubc8c \uc18c\ube44\uc790\uc640 \ub300\ube44\ub418\ub294 \ud2b9\uc9d5\uc785\ub2c8\ub2e4. \uae00\ub85c\ubc8c \uc18c\ube44\uc790\ub294 \uc77c\ubc18\uc801\uc73c\ub85c \uc628\ub77c\uc778\uc5d0\uc11c \uc81c\ud488\uc744 \ud0d0\uc0c9\ud55c \ub4a4 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c \uad6c\ub9e4\ud558\ub294 \uacbd\ud5a5\uc774 \ub9ce\uc9c0\ub9cc, \ud55c\uad6d \uc18c\ube44\uc790\ub294 \ub9e4\uc7a5\uc5d0\uc11c \uc81c\ud488\uc744 \uba3c\uc800 \ud655\uc778\ud558\uace0 \uc774\ud6c4 \uc628\ub77c\uc778\uc73c\ub85c \uad6c\ub9e4\ud558\ub294 \uacbd\uc6b0\uac00 \uc0c1\ub300\uc801\uc73c\ub85c \ub192\uc2b5\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\uc774\ub294\u00a0\ud55c\uad6d\uc758 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc740 \ucd5c\uc885 \uad6c\ub9e4 \ucc44\ub110\uc774\ub77c\uae30\ubcf4\ub2e4\ub294\u00a0<\/span><b><span data-contrast=\"auto\">\uc81c\ud488\uc744 \uc9c1\uc811 \uacbd\ud5d8\ud558\uace0 \uc815\ubcf4\ub97c \ud655\uc778\ud558\ub294 \u2018\ud0d0\uc0c9 \ub2e8\uacc4\u2019\ub85c \ud65c\uc6a9<\/span><\/b><span data-contrast=\"auto\">\ub418\uace0 \uc788\uc74c\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc18c\ube44\uc790\ub294 \ub9e4\uc7a5\uc5d0\uc11c \uc81c\ud488\uc744 \ud655\uc778\ud558\ub294 \ub3d9\uc2dc\uc5d0 \ubaa8\ubc14\uc77c\ub85c \uac00\uaca9, \ub9ac\ubdf0, \ud504\ub85c\ubaa8\uc158 \uc815\ubcf4\ub97c \ube44\uad50\ud558\uba70 \ucd5c\uc885 \uad6c\ub9e4\ub97c \uacb0\uc815\ud569\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\ub530\ub77c\uc11c<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ube0c\ub79c\ub4dc\uc640<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ub9ac\ud14c\uc77c\ub7ec\ub294<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc624\ud504\ub77c\uc778<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ub9e4\uc7a5\uc5d0\uc11c\uc758<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc81c\ud488<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uacbd\ud5d8\ubfd0<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc544\ub2c8\ub77c<\/span><span data-contrast=\"auto\">,\u00a0<\/span><span data-contrast=\"auto\">\uc628\ub77c\uc778<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uad6c\ub9e4\ub85c<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc774\uc5b4\uc9c8\u00a0\uc218\u00a0\uc788\ub3c4\ub85d<\/span><span data-contrast=\"auto\">\u00a0<\/span><b><span data-contrast=\"auto\">\uac00\uaca9<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uacbd\uc7c1\ub825<\/span><\/b><b><span data-contrast=\"auto\">,\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\ub9ac\ubdf0<\/span><\/b><b><span data-contrast=\"auto\">,\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uc81c\ud488<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uc815\ubcf4<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\ub4f1\u00a0\uc628\ub77c\uc778<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uc811\uc810\uae4c\uc9c0<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\ud568\uaed8<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uad00\ub9ac\ud558\ub294<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uc804\ub7b5\uc774<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\ud544\uc694<\/span><\/b><span data-contrast=\"auto\">\ud569\ub2c8\ub2e4<\/span><span data-contrast=\"auto\">.<\/span><\/p>\n<div style=\"height: 70px;\"><\/div>\n<h2><strong><span class=\"TextRun MacChromeBold SCXW192315208 BCX0\" lang=\"JA-JP\" xml:lang=\"JA-JP\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW192315208 BCX0\" data-ccp-parastyle=\"heading 2\">\ud55c\uad6d \uc18c\ube44\uc790\uc758\u00a0<\/span><span class=\"NormalTextRun SCXW192315208 BCX0\" data-ccp-parastyle=\"heading 2\">\uc628\ub77c\uc778 \uad6c\ub9e4 \ube44\uc911\uc774 \ub192\uc740 \uc8fc\uc694\u00a0<\/span><span class=\"NormalTextRun SCXW192315208 BCX0\" data-ccp-parastyle=\"heading 2\">\uc81c\ud488\u00a0<\/span><span class=\"NormalTextRun SCXW192315208 BCX0\" data-ccp-parastyle=\"heading 2\">\uce74\ud14c\uace0\ub9ac<\/span><\/span><\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22744 size-full\" src=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/CSI-2025-Q4_KR_7-e1774424864404.png\" alt=\"\ud55c\uad6d \uc18c\ube44\uc790\uc758 \uc628\ub77c\uc778 \uad6c\ub9e4 \ube44\uc911\uc774 \ub192\uc740 \uc8fc\uc694 \uc81c\ud488 \uce74\ud14c\uace0\ub9ac\" width=\"960\" height=\"398\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/CSI-2025-Q4_KR_7-e1774424864404.png 960w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/CSI-2025-Q4_KR_7-e1774424864404-300x124.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/CSI-2025-Q4_KR_7-e1774424864404-768x318.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/CSI-2025-Q4_KR_7-e1774424864404-630x261.png 630w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<p><span class=\"TextRun SCXW231802547 BCX0\" lang=\"JA-JP\" xml:lang=\"JA-JP\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW231802547 BCX0\">\ud55c\uad6d \uc18c\ube44\uc790\uc758 \uad6c\ub9e4 \ucc44\ub110\uc744 \ubcf4\uba74, \uc77c\ubd80 \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c\ub294 \uc628\ub77c\uc778 \uad6c\ub9e4 \ube44\uc911\uc774 \ud2b9\ud788 \ub192\uc2b5\ub2c8\ub2e4. \ucd5c\uadfc \uad6c\ub9e4 \uacbd\ud5d8 \uae30\uc900\uc73c\ub85c, \ud55c\uad6d\uacfc \uae00\ub85c\ubc8c \uc2dc\uc7a5\uc5d0\uc11c \uc628\ub77c\uc778 \uad6c\ub9e4 \ube44\uc911\uc744 \ube44\uad50\ud558\uba74 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/span><\/span><\/p>\n\n<table id=\"tablepress-8\" class=\"tablepress tablepress-id-8 tablepress-responsive\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">\uce74\ud14c\uace0\ub9ac<\/th><th class=\"column-2\">\ud55c\uad6d<\/th><th class=\"column-3\">\uae00\ub85c\ubc8c<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">\ube44\ub514\uc624 \uac8c\uc784 (\ucf58\uc194, \ubaa8\ubc14\uc77c, PC \ub4f1)<\/td><td class=\"column-2\">85%<\/td><td class=\"column-3\">82%<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">\ubb38\ud654 \ucf58\ud150\uce20(\uc7a1\uc9c0, \ub3c4\uc11c, \uc601\ud654 \ub4f1 \ub514\uc9c0\ud138 \ud3ec\ud568) <\/td><td class=\"column-2\">80%<\/td><td class=\"column-3\">69%<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">\ubc18\ub824\ub3d9\ubb3c \uc6a9\ud488<\/td><td class=\"column-2\">76%<\/td><td class=\"column-3\">51%<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">\uc0dd\ud65c\uc6a9\ud488<\/td><td class=\"column-2\">75%<\/td><td class=\"column-3\">33%<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">\uac00\uad6c\u00b7\ud648 \uc778\ud14c\ub9ac\uc5b4 <\/td><td class=\"column-2\">72%<\/td><td class=\"column-3\">58%<\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\">\uac1c\uc778 \uc704\uc0dd\uc6a9\ud488<\/td><td class=\"column-2\">71%<\/td><td class=\"column-3\">41%<\/td>\n<\/tr>\n<tr class=\"row-8\">\n\t<td class=\"column-1\">\ud654\uc7a5\ud488\u00b7\ud5a5\uc218<\/td><td class=\"column-2\">70%<\/td><td class=\"column-3\">58%<\/td>\n<\/tr>\n<tr class=\"row-9\">\n\t<td class=\"column-1\">\uc758\ub958\u00b7\ud328\uc158 \uc544\uc774\ud15c<\/td><td class=\"column-2\">70%<\/td><td class=\"column-3\">68%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-8 from cache -->\n<p><span data-contrast=\"auto\">\uc774\ub7ec\ud55c \uacb0\uacfc\ub294 \ud55c\uad6d \uc18c\ube44\uc790\uac00 \ub2e4\uc591\ud55c \uc81c\ud488 \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c\u00a0\uc628\ub77c\uc778 \ucc44\ub110\uc744 \uc801\uadf9\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\uace0 \uc788\uc74c\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.\u00a0\ud2b9\ud788\u00a0<\/span><b><span data-contrast=\"auto\">\uac8c\uc784\uc774\ub098 \ubb38\ud654 \ucf58\ud150\uce20\uc640 \uac19\uc740 \ub514\uc9c0\ud138 \uae30\ubc18 \uce74\ud14c\uace0\ub9ac\ubfd0 \uc544\ub2c8\ub77c \uc0dd\ud65c\uc6a9\ud488, \ubc18\ub824\ub3d9\ubb3c \uc6a9\ud488, \ud654\uc7a5\ud488\uacfc \uac19\uc740<\/span><\/b><span data-contrast=\"auto\">\u00a0<\/span><b><span data-contrast=\"auto\">\uc77c\uc0c1 \uc18c\ube44\uc7ac\uc5d0\uc11c\ub3c4 \uc628\ub77c\uc778 \uad6c\ub9e4 \ube44\uc911\uc774 \ub192\uac8c \ub098\ud0c0\ub098\ub294\u00a0\ucc28\uc774<\/span><\/b><span data-contrast=\"auto\">\ub97c \ubcf4\uc785\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\ud2b9\ud788\u00a0\uac00\uad6c\ub098 \uc778\ud14c\ub9ac\uc5b4\ucc98\ub7fc\u00a0<\/span><b><span data-contrast=\"auto\">\uad6c\ub9e4 \uc804 \ube44\uad50\uc640 \uac80\ud1a0\uac00 \ub9ce\uc774 \ud544\uc694\ud55c \uce74\ud14c\uace0\ub9ac<\/span><\/b><span data-contrast=\"auto\">\uc5d0\uc11c\ub3c4 \uc628\ub77c\uc778 \uad6c\ub9e4 \ube44\uc911\uc774 \ub192\uac8c \ub098\ud0c0\ub09c\ub2e4\ub294 \uc810\uc740 \ud55c\uad6d \uc18c\ube44\uc790\uac00 \uc81c\ud488 \uc815\ubcf4\ub97c \ud0d0\uc0c9\ud558\uace0 \ube44\uad50\ud558\ub294 \uacfc\uc815\uc5d0\uc11c \ub514\uc9c0\ud138 \ucc44\ub110\uc744 \uc801\uadf9\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\uace0 \uc788\uc74c\uc744 \uc2dc\uc0ac\ud569\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\ub530\ub77c\uc11c \ube0c\ub79c\ub4dc\uc640 \ub9ac\ud14c\uc77c\ub7ec\ub294 \uc774\ub7ec\ud55c \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c\u00a0<\/span><b><span data-contrast=\"auto\">\uc628\ub77c\uc778 \ucc44\ub110\uc5d0\uc11c\uc758 \uc81c\ud488 \uac00\uc2dc\uc131\uacfc \uc815\ubcf4 \uc81c\uacf5, \uac00\uaca9 \uacbd\uc7c1\ub825\uc744 \ud568\uaed8 \uace0\ub824\ud55c \uc804\ub7b5\uc774 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/span><\/b><\/p>\n<div style=\"height: 70px;\"><\/div>\n<h2><strong><span class=\"TextRun MacChromeBold SCXW89021023 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW89021023 BCX0\" data-ccp-parastyle=\"heading 2\">AI\u00a0<\/span><\/span><span class=\"TextRun MacChromeBold SCXW89021023 BCX0\" lang=\"JA-JP\" xml:lang=\"JA-JP\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW89021023 BCX0\" data-ccp-parastyle=\"heading 2\">\ucc44\ud305<\/span><\/span><span class=\"TextRun MacChromeBold SCXW89021023 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW89021023 BCX0\" data-ccp-parastyle=\"heading 2\">\u00a0<\/span><\/span><span class=\"TextRun MacChromeBold SCXW89021023 BCX0\" lang=\"JA-JP\" xml:lang=\"JA-JP\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW89021023 BCX0\" data-ccp-parastyle=\"heading 2\">\uc571\uc744<\/span><\/span><span class=\"TextRun MacChromeBold SCXW89021023 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW89021023 BCX0\" data-ccp-parastyle=\"heading 2\">\u00a0<\/span><\/span><span class=\"TextRun MacChromeBold SCXW89021023 BCX0\" lang=\"JA-JP\" xml:lang=\"JA-JP\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW89021023 BCX0\" data-ccp-parastyle=\"heading 2\">\ud65c\uc6a9\ud55c<\/span><\/span><span class=\"TextRun MacChromeBold SCXW89021023 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW89021023 BCX0\" data-ccp-parastyle=\"heading 2\">\u00a0<\/span><\/span><span class=\"TextRun MacChromeBold SCXW89021023 BCX0\" lang=\"JA-JP\" xml:lang=\"JA-JP\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW89021023 BCX0\" data-ccp-parastyle=\"heading 2\">\ud55c\uad6d \uc18c\ube44\uc790\uc758\u00a0<\/span><span class=\"NormalTextRun SCXW89021023 BCX0\" data-ccp-parastyle=\"heading 2\">\uc81c<\/span><span class=\"NormalTextRun SCXW89021023 BCX0\" data-ccp-parastyle=\"heading 2\">\ud488<\/span><\/span><span class=\"TextRun MacChromeBold SCXW89021023 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW89021023 BCX0\" data-ccp-parastyle=\"heading 2\">\u00a0<\/span><\/span><span class=\"TextRun MacChromeBold SCXW89021023 BCX0\" lang=\"JA-JP\" xml:lang=\"JA-JP\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW89021023 BCX0\" data-ccp-parastyle=\"heading 2\">\ud0d0\uc0c9<\/span><\/span><span class=\"TextRun MacChromeBold SCXW89021023 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW89021023 BCX0\" data-ccp-parastyle=\"heading 2\">\u00a0<\/span><\/span><span class=\"TextRun MacChromeBold SCXW89021023 BCX0\" lang=\"JA-JP\" xml:lang=\"JA-JP\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW89021023 BCX0\" data-ccp-parastyle=\"heading 2\">\ubc29\uc2dd<\/span><\/span><\/strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22745 size-full\" src=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/CSI-2025-Q4_KR_8-e1774424983515.png\" alt=\"AI \ucc44\ud305 \uc571\uc744 \ud65c\uc6a9\ud55c \ud55c\uad6d \uc18c\ube44\uc790\uc758 \uc81c\ud488 \ud0d0\uc0c9 \ubc29\uc2dd\" width=\"960\" height=\"414\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/CSI-2025-Q4_KR_8-e1774424983515.png 960w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/CSI-2025-Q4_KR_8-e1774424983515-300x129.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/CSI-2025-Q4_KR_8-e1774424983515-768x331.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/CSI-2025-Q4_KR_8-e1774424983515-630x272.png 630w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/h2>\n<p><span data-contrast=\"auto\">\ucd5c\uadfc\uc5d0\ub294 \uc81c\ud488 \uc815\ubcf4\ub97c \ud0d0\uc0c9\ud558\ub294 \uacfc\uc815\uc5d0\uc11c\u00a0<\/span><b><span data-contrast=\"auto\">AI\u00a0\ucc44\ud305\u00a0\uc571\uc744\u00a0\ud65c\uc6a9\ud558\ub294\u00a0\uc18c\ube44\uc790\ub3c4\u00a0\uc810\ucc28\u00a0\ub298\uc5b4\ub098\uace0\u00a0\uc788\uc2b5\ub2c8\ub2e4.<\/span><\/b><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ud55c\uad6d \uc18c\ube44\uc790\uac00 AI \ucc44\ud305 \uc571\uc744 \uc0ac\uc6a9\ud558\ub294 \uc8fc\uc694 \ubaa9\uc801\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"17\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">\uc81c\ud488 \ube44\uad50 (\uc0ac\uc591, \uac00\uaca9, \ud6c4\uae30 \ub4f1)\u00a0<\/span><b><span data-contrast=\"auto\">56%<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"17\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">\uc81c\ud488\uc5d0 \ub300\ud55c \uc9c8\ubb38\u00a0<\/span><b><span data-contrast=\"auto\">38%<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"17\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"6\" data-aria-level=\"1\"><span data-contrast=\"auto\">\uc608\uc0b0 \ub0b4 \uc81c\ud488 \ucc3e\uae30\u00a0<\/span><b><span data-contrast=\"auto\">32%<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"17\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"7\" data-aria-level=\"1\"><span data-contrast=\"auto\">\ucd5c\uc800\uac00 \ud655\uc778\u00a0<\/span><b><span data-contrast=\"auto\">28%<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"17\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"8\" data-aria-level=\"1\"><span data-contrast=\"auto\">\uc120\ubb3c \uc544\uc774\ub514\uc5b4 \ucc3e\uae30\u00a0<\/span><b><span data-contrast=\"auto\">24%<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">\uc774\ub7ec\ud55c \uacb0\uacfc\ub294 \ud55c\uad6d \uc18c\ube44\uc790\uac00<\/span><b><span data-contrast=\"auto\">\u00a0AI\ub97c\u00a0\uc0c8\ub85c\uc6b4\u00a0\uc81c\ud488\u00a0\ubc1c\uacac\ubcf4\ub2e4\ub294,\u00a0\uc81c\ud488\u00a0\uc815\ubcf4\ub97c\u00a0\ube44\uad50\ud558\uace0\u00a0\uc870\uac74\uc5d0\u00a0\ub9de\ub294\u00a0\uc120\ud0dd\uc9c0\ub97c\u00a0\ucc3e\ub294\u00a0\ub370 \ub354\u00a0\ub9ce\uc774\u00a0\ud65c\uc6a9\ud569\ub2c8\ub2e4.\u00a0<\/span><\/b><span data-contrast=\"auto\">\uae00\ub85c\ubc8c \uc18c\ube44\uc790\uc640 \ube44\uad50\ud558\uba74 \uc774\ub7ec\ud55c \ucc28\uc774\ub294 \ub354\uc6b1 \ubd84\uba85\ud558\uac8c \ub098\ud0c0\ub0a9\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4\u00a0<\/span><b><span data-contrast=\"auto\">\uc0c8\ub85c\uc6b4 \uc81c\ud488 \ubc1c\uacac<\/span><\/b><span data-contrast=\"auto\">\uc758 \uacbd\uc6b0 \uae00\ub85c\ubc8c \ud3c9\uade0\uc774 29%\uc778 \ubc18\uba74 \ud55c\uad6d\uc740 17%\ub85c \uc0c1\ub300\uc801\uc73c\ub85c \ub0ae\uac8c \ub098\ud0c0\ub0a9\ub2c8\ub2e4. \ubc18\uba74\u00a0<\/span><b><span data-contrast=\"auto\">\uc81c\ud488 \ube44\uad50<\/span><\/b><span data-contrast=\"auto\">\ub294 \uae00\ub85c\ubc8c\u00a0<\/span><b><span data-contrast=\"auto\">43%<\/span><\/b><span data-contrast=\"auto\">\u00a0\ub300\ube44 \ud55c\uad6d 56%\ub85c \ub354 \ub192\uc740 \ube44\uc911\uc744 \ubcf4\uc785\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\uc774\ub294 \ud55c\uad6d \uc18c\ube44\uc790\uac00 \uc81c\ud488 \ud0d0\uc0c9 \uacfc\uc815\uc5d0\uc11c\u00a0<\/span><b><span data-contrast=\"auto\">AI\ub97c\u00a0\uc0c8\ub85c\uc6b4\u00a0\uc81c\ud488\uc744\u00a0\ucc3e\ub294\u00a0\ub3c4\uad6c\ub77c\uae30\ubcf4\ub2e4\u00a0\ube44\uad50\uc640\u00a0\uac80\uc99d\uc744\u00a0\ub3d5\ub294\u00a0\uc815\ubcf4\u00a0\ud0d0\uc0c9\u00a0\ub3c4\uad6c\ub85c\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\ud65c\uc6a9\ud55c\ub2e4\ub294 \ud2b9\uc9d5\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/span><\/b><\/p>\n<div style=\"height: 70px;\"><\/div>\n<h2 aria-level=\"2\"><b><span data-contrast=\"auto\">\ub9c8\ucf00\ud130\uac00 \uc8fc\ubaa9\ud574\uc57c \ud560 \ud55c\uad6d \uc18c\ube44\uc790 \uad6c\ub9e4 \ud2b8\ub80c\ub4dc<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">\uc774\ub7ec\ud55c<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ub370\uc774\ud130\ub97c<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc885\ud569\ud574<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ubcf4\uba74<\/span><strong>\u00a0\ud55c\uad6d\u00a0\uc18c\ube44\uc790\uc758\u00a0\uad6c\ub9e4\u00a0\uc5ec\uc815\uc5d0\uc11c\u00a0\ub2e4\uc74c\uacfc \uac19\uc740\u00a0<\/strong><span data-contrast=\"auto\"><strong>\ud2b9\uc9d5<\/strong>\uc774<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ub098\ud0c0\ub0a9\ub2c8\ub2e4<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ol>\n<li><span data-contrast=\"auto\">\uc18c\ube44\uc790\ub294<\/span><span data-contrast=\"auto\">\u00a0<\/span><strong>\uc81c\ud488\uc744\u00a0\ud0d0\uc0c9\ud558\ub294\u00a0<\/strong><span data-contrast=\"auto\"><strong>\uacfc\uc815<\/strong>\uc5d0\uc11c<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ub2e4\uc591\ud55c<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc815\ubcf4\ub97c<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ud655\uc778\ud558\uace0<\/span><span data-contrast=\"auto\">\u00a0<\/span><strong>\uc5ec\ub7ec\u00a0\uc120\ud0dd\uc9c0\ub97c\u00a0\ube44\uad50\ud558\uba70\u00a0\uad6c\ub9e4\u00a0\uacb0\uc815\uc744\u00a0\ub0b4\ub9ac\ub294\u00a0<\/strong><span data-contrast=\"auto\"><strong>\uacbd\ud5a5<\/strong>\uc744<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ubcf4\uc785\ub2c8\ub2e4<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">\ub610\ud55c<\/span><span data-contrast=\"auto\">\u00a0<\/span><strong>\ub2e4\uc591\ud55c\u00a0\uce74\ud14c\uace0\ub9ac\uc5d0\uc11c\u00a0\uc628\ub77c\uc778\u00a0\uc811\uc810\uc758\u00a0<\/strong><span data-contrast=\"auto\"><strong>\uc601\ud5a5\ub825<\/strong>\uc774<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ud07d\ub2c8\ub2e4<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><strong>AI\u00a0\uae30\ubc18\u00a0\ub3c4\uad6c\ub97c\u00a0\ud65c\uc6a9\ud574\u00a0\uc81c\ud488\u00a0\ube44\uad50\uc640\u00a0<\/strong><span data-contrast=\"auto\"><strong>\uac80\uc99d<\/strong>\uc744<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc801\uadf9\uc801\uc73c\ub85c<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc9c4\ud589\ud569\ub2c8\ub2e4<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">\uc774\ub7ec\ud55c \uc18c\ube44\uc790 \ud589\ub3d9\uc740 \ube0c\ub79c\ub4dc\uc640 \ub9ac\ud14c\uc77c\ub7ec\uc758 \uc804\ub7b5\uc5d0\ub3c4 \uc911\uc694\ud55c \uc2dc\uc0ac\uc810\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/span><\/p>\n<div style=\"height: 20px;\"><\/div>\n<p><span data-contrast=\"auto\">\uba3c\uc800<\/span><span data-contrast=\"auto\">,\u00a0<\/span><span data-contrast=\"auto\">\uc18c\ube44\uc790\uac00<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc81c\ud488\uc744<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ud0d0\uc0c9\ud558\uace0<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ube44\uad50\ud558\ub294<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uacfc\uc815\uc5d0\uc11c<\/span><span data-contrast=\"auto\">\u00a0<\/span><b><span data-contrast=\"auto\">\uc628\ub77c\uc778<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\ucc44\ub110\uc5d0\uc11c<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\ube0c\ub79c\ub4dc<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uac00\uc2dc\uc131\uc744 \uac15\ud654\ud558\ub294<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uac83\uc774<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uc911\uc694\ud569\ub2c8\ub2e4<\/span><\/b><b><span data-contrast=\"auto\">.<\/span><\/b><span data-contrast=\"auto\">\u00a0<\/span><b><span data-contrast=\"auto\">\uc81c\ud488<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uc0c1\uc138\ud398\uc774\uc9c0\uc5d0<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uc81c\uacf5\ub418\ub294<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uc815\ubcf4<\/span><\/b><b><span data-contrast=\"auto\">,\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\ub9ac\ubdf0<\/span><\/b><b><span data-contrast=\"auto\">,\u00a0<\/span><\/b><b><span 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data-contrast=\"auto\">.<\/span><\/b><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc18c\ube44\uc790\ub294<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc5ec\ub7ec<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ucc44\ub110\uc5d0\uc11c<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc815\ubcf4\ub97c<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ud655\uc778\ud558\uba70<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc81c\ud488\uc744<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ube44\uad50\ud558\uae30<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ub54c\ubb38\uc5d0<\/span><span data-contrast=\"auto\">,\u00a0<\/span><span data-contrast=\"auto\">\uc628\ub77c\uc778<\/span><span data-contrast=\"auto\">\u00a0<\/span><span 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20px;\"><\/div>\n<p><span data-contrast=\"auto\">\ub610\ud55c \ucd5c\uadfc\uc5d0\ub294 \uc81c\ud488 \uc815\ubcf4\ub97c \ud0d0\uc0c9\ud558\ub294 \uacfc\uc815\uc5d0\uc11c\u00a0<\/span><b><span data-contrast=\"auto\">AI\u00a0\uae30\ubc18\u00a0\ub3c4\uad6c\ub97c\u00a0\ud65c\uc6a9\ud558\ub294\u00a0\uc18c\ube44\uc790\ub3c4\u00a0\uc810\ucc28\u00a0\ub298\uc5b4\ub098\uace0\u00a0\uc788\uc2b5\ub2c8\ub2e4.<\/span><\/b><span data-contrast=\"auto\">\u00a0\ud2b9\ud788 \ud55c\uad6d \uc18c\ube44\uc790\ub294 AI\ub97c \uc0c8\ub85c\uc6b4 \ube0c\ub79c\ub4dc\ub97c \ubc1c\uacac\ud558\ub294 \ub3c4\uad6c\ub77c\uae30\ubcf4\ub2e4\u00a0<\/span><b><span data-contrast=\"auto\">\uc5ec\ub7ec \uc81c\ud488 \uc635\uc158\uc744 \ube44\uad50\ud558\uace0 \uc870\uac74\uc5d0 \ub9de\ub294 \uc120\ud0dd\uc9c0\ub97c \ucc3e\ub294 \uacfc\uc815\uc5d0\uc11c \ud65c\uc6a9\ud558\ub294 \uacbd\ud5a5<\/span><\/b><span data-contrast=\"auto\">\uc744 \ubcf4\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud750\ub984\uc744 \uace0\ub824\ud558\uba74\u00a0<\/span><b><span data-contrast=\"auto\">\uc81c\ud488 \uc0c1\uc138\ud398\uc774\uc9c0\uc5d0 \uc81c\uacf5\ub418\ub294 \ub370\uc774\ud130\uc640 \uc815\ubcf4 \uc5ed\uc2dc AI \ud658\uacbd\uc5d0\uc11c\ub3c4 \ud65c\uc6a9\ub420 \uc218 \uc788\ub3c4\ub85d \uc804\ub7b5\uc801\uc73c\ub85c \uad00\ub9ac\ud558\ub294 \uac83\uc774 \uc810\uc810 \ub354 \uc911\uc694\ud574\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<div style=\"height: 20px;\"><\/div>\n<p><span data-contrast=\"auto\">\ud55c\uad6d<\/span><span data-contrast=\"auto\">,\u00a0<\/span><span data-contrast=\"auto\">\uc77c\ubcf8<\/span><span data-contrast=\"auto\">,\u00a0<\/span><span data-contrast=\"auto\">\ubbf8\uad6d\uc744<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ud3ec\ud568\ud55c<\/span><span data-contrast=\"auto\">\u00a0<\/span><b><span data-contrast=\"auto\">\ucd1d 9\uac1c\uad6d\u00a0\uc18c\ube44\uc790<\/span><\/b><b><span data-contrast=\"auto\">\u00a06,800\uba85\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uc774\uc0c1\uc744<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\ub300\uc0c1\uc73c\ub85c<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uc870\uc0ac\ud55c<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><a href=\"https:\/\/www4.criteo.com\/kr\/csi_report_2026\/\"><b><span data-contrast=\"none\">&lt;2025\ub144 4\ubd84\uae30\u00a0<\/span><\/b><b><span data-contrast=\"none\">\ucd5c\uc2e0<\/span><\/b><b><span data-contrast=\"none\">\u00a0<\/span><\/b><b><span data-contrast=\"none\">\uc18c\ube44\uc790<\/span><\/b><b><span data-contrast=\"none\">\u00a0<\/span><\/b><b><span data-contrast=\"none\">\ud2b8\ub80c\ub4dc<\/span><\/b><b><span 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data-contrast=\"none\">\ubcf4\uc138\uc694<\/span><span data-contrast=\"none\">.<\/span><\/a><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ube14\ub85c\uadf8\uc5d0\uc11c<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc18c\uac1c\ud55c<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ub370\uc774\ud130<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc678\uc5d0\ub3c4<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ub2e4\uc74c\uacfc<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uac19\uc740<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc778\uc0ac\uc774\ud2b8\ub97c<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ud655\uc778\ud560\u00a0\uc218\u00a0\uc788\uc2b5\ub2c8\ub2e4<\/span><span data-contrast=\"auto\">.\u00a0<\/span><b><span data-contrast=\"auto\">2026\ub144\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uc18c\ube44<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uc804\ub9dd<\/span><\/b><b><span data-contrast=\"auto\">,\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uc18c\ube44\uc790\uc758<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uc81c\ud488<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\ub9ac\uc11c\uce58<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\ud589\ub3d9<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\ud328\ud134<\/span><\/b><b><span data-contrast=\"auto\">,\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uc628\ub77c\uc778<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uad11\uace0\uac00<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uc624\ud504\ub77c\uc778<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\ub9e4\ucd9c\uc5d0<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\ubbf8\uce58\ub294<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uc601\ud5a5<\/span><\/b><b><span data-contrast=\"auto\">,\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uc5c5\uc885\ubcc4<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\uad6c\ub9e4<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\ud2b8\ub80c\ub4dc<\/span><\/b><span data-contrast=\"auto\">\u00a0\ub4f1\u00a0\uc544\ub798<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ubc84\ud2bc\uc744<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ud1b5\ud574<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ub9ac\ud3ec\ud2b8<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc804\ubb38\uc744<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ub2e4\uc6b4\ub85c\ub4dc\ud558\uc2e4\u00a0\uc218\u00a0\uc788\uc2b5\ub2c8\ub2e4<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc774\uc804\u00a0\ube14\ub85c\uadf8\u00a0\uae00\uc5d0\uc11c\ub294\u00a0\uc5d0\uc774\uc804\ud2f1\u00a0AI\u00a0\uc2dc\ub300\u00a0\uc18d\uc5d0\uc11c\u00a0\ud55c\uad6d\u00a0\uc18c\ube44\uc790\ub4e4\uc774\u00a0AI\ub97c\u00a0\uc5b4\ub5bb\uac8c\u00a0\uc778\uc2dd\ud558\uace0\u00a0\uc788\uc73c\uba70,\u00a0\uad6c\ub9e4\u00a0\uacfc\uc815\uc5d0\uc11c\u00a0\uc5b4\ub5a4\u00a0\ubc29\uc2dd\uc73c\ub85c\u00a0\ud65c\uc6a9\ud558\uace0\u00a0\uc788\ub294\uc9c0\u00a0\uc0b4\ud3b4\ubd24\uc2b5\ub2c8\ub2e4.\u00a0\uc18c\ube44\uc790\ub4e4\uc740\u00a0AI\ub97c\u00a0\ud1b5\ud574\u00a0\ub354\u00a0\ube60\ub974\uac8c\u00a0\uc815\ubcf4\ub97c\u00a0\ud0d0\uc0c9\ud558\uace0,\u00a0\ub2e4\uc591\ud55c\u00a0\uc120\ud0dd\uc9c0\ub97c\u00a0\ube44\uad50\ud558\uba70,\u00a0\ubcf4\ub2e4\u00a0\ud6a8\uc728\uc801\uc73c\ub85c\u00a0\uad6c\ub9e4\u00a0\uacb0\uc815\uc744\u00a0\ub0b4\ub9b4\u00a0\uc218\u00a0\uc788\uae30\ub97c\u00a0\uae30\ub300\ud558\uace0\u00a0\uc788\uc5c8\uc2b5\ub2c8\ub2e4.\u00a0 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