{"id":22770,"date":"2026-03-24T08:15:47","date_gmt":"2026-03-24T12:15:47","guid":{"rendered":"https:\/\/www.criteo.com\/?p=417851"},"modified":"2026-04-07T17:05:34","modified_gmt":"2026-04-07T08:05:34","slug":"commerce-in-the-age-of-ai-whats-actually-changing-and-what-isnt","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/commerce-in-the-age-of-ai-whats-actually-changing-and-what-isnt\/","title":{"rendered":"2026 \ucee4\uba38\uc2a4\uc640 AI \ud2b8\ub80c\ub4dc \ub9ac\ud3ec\ud2b8 : AI \uc2dc\ub300\uc5d0\ub3c4 \ubcc0\ud654\ud558\uc9c0 \uc54a\ub294 \uac83"},"content":{"rendered":"<p>\ucd5c\uadfc \uc8fc\uc694 \ub9ac\uc11c\uce58\uc640 \uc5c5\uacc4 \ubd84\uc11d\uc744 \ubcf4\uba74, AI\uac00 \uc18c\ube44\uc790 \uad6c\ub9e4 \uc5ec\uc815\uc744 \uc774\ubbf8 \uadfc\ubcf8\uc801\uc73c\ub85c \ubc14\uafd4\ub193\uc740 \uac83\ucc98\ub7fc \ubcf4\uc785\ub2c8\ub2e4. <span data-contrast=\"auto\">\ud558\uc9c0\ub9cc<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uae00\ub85c\ubc8c<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc18c\ube44\uc790<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc124\ubb38\uc870\uc0ac<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ub370\uc774\ud130\ub97c<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc790\uc138\ud788<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc0b4\ud3b4\ubcf4\uba74<\/span><span data-contrast=\"auto\">, \uc2e4\uc81c \ubaa8\uc2b5\uc740 \uc870\uae08 \ub2e4\ub974\uac8c \ub098\ud0c0\ub0a9\ub2c8\ub2e4.<\/span><\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 <strong>\ud55c\uad6d \uc18c\ube44\uc790 1,107\uba85<\/strong>\uc744 \ud3ec\ud568\ud55c 6,000\uba85 \uc774\uc0c1\uc758 \uae00\ub85c\ubc8c \uc18c\ube44\uc790 \uc124\ubb38\uacfc, \uc218\ubc31 \uac1c \ub9ac\ud14c\uc77c\ub7ec\uc758 \uc2e4\uc81c \ud2b8\ub798\ud53d \ub370\uc774\ud130\ub97c \ud568\uaed8 \ubd84\uc11d\ud588\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc, \ubcc0\ud654\ub294 \ubd84\uba85 \uc9c4\ud589\ub418\uace0 \uc788\uc9c0\ub9cc \uc6b0\ub9ac\uac00 \uc0dd\uac01\ud558\ub294 \uac83\ubcf4\ub2e4 \ud6e8\uc52c<span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc2e0\uc911\ud558\uac8c<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\uc9c4\ud589\ub418\uace0<\/span><span data-contrast=\"auto\">\u00a0\uc788\uc74c\uc744 \ud655\uc778\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span data-contrast=\"auto\">\uc774\ubc88 \ud06c\ub9ac\ud14c\uc624 &#8216;<a href=\"https:\/\/www4.criteo.com\/kr\/2026_commerceai_trends-1\/\">2026 \ucee4\uba38\uc2a4\uc640 AI \ud2b8\ub80c\ub4dc \ub9ac\ud3ec\ud2b8<\/a>&#8216;\uc5d0\uc11c\ub294 \uae09\ubcc0\ud558\ub294 AI \uae30\uc220\uacfc \ubcc0\ud654\ud558\uc9c0 \uc54a\ub294 \uc18c\ube44\uc790\uc758 \ud589\ub3d9\uc5d0 \ub300\ud574 \uc2ec\ub3c4 \uc788\uac8c \ubd84\uc11d\ud588\uc2b5\ub2c8\ub2e4. \uc774\ubc88 \ud06c\ub9ac\ud14c\uc624 \ube14\ub85c\uadf8\uc5d0\uc11c \uc8fc\uc694 \uc778\uc0ac\uc774\ud2b8\ub97c \uc790\uc138\ud788 \ud655\uc778\ud574\ubcf4\uc138\uc694.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h2><strong><span class=\"TextRun MacChromeBold SCXW241713733 BCX0\" lang=\"JA-JP\" xml:lang=\"JA-JP\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW241713733 BCX0\" data-ccp-parastyle=\"heading 1\">\uc81c\ud488 \ud0d0\uc0c9\uc740 \ub2e4\uc591\ud55c \ucc44\ub110\ub85c \ud655\uc0b0\ub418\uc9c0\ub9cc, \uad6c\ub9e4\ub294 \uc5ec\uc804\ud788 \ud2b9\uc815 \ucc44\ub110\uc5d0 \uc9d1\uc911\ub429\ub2c8\ub2e4<\/span><\/span><\/strong><\/h2>\n<p><span data-contrast=\"auto\">\uc18c\ube44\uc790\ub4e4\uc758 <strong>\uad6c\ub9e4 \uc5ec\uc815\uc740 \uc774\uc81c \uc218\ub9ce\uc740 \ucc44\ub110\ub85c \ubd84\uc0b0<\/strong>\ub418\uc5c8\uc2b5\ub2c8\ub2e4.\u00a0<\/span><span data-contrast=\"auto\"><strong>AI\u00a0\uc5b4\uc2dc\uc2a4\ud134\ud2b8\ubd80\ud130\u00a0\uc18c\uc15c\u00a0\ubbf8\ub514\uc5b4,\u00a0\uc2a4\ud2b8\ub9ac\ubc0d\u00a0\ud50c\ub7ab\ud3fc,\u00a0\uac80\uc0c9\u00a0\uc5d4\uc9c4,\u00a0\ub9ac\ud14c\uc77c\ub7ec\u00a0\uc571<\/strong>\uae4c\uc9c0\u2014\uc18c\ube44\uc790\ub294\u00a0\ub2e4\uc591\ud55c\u00a0\uc811\uc810\uc5d0\uc11c\u00a0\uc81c\ud488\uc744\u00a0\ubc1c\uacac\ud558\uace0\u00a0\uc788\uc2b5\ub2c8\ub2e4.\u00a0\uadf8\ub7ec\ub098\u00a0\uc2e4\uc81c\u00a0\uad6c\ub9e4\u00a0\ub2e8\uacc4\uc5d0\u00a0\uc774\ub974\uba74,\u00a0<strong>\uc5ec\uc804\ud788\u00a0\uc2e0\ub8b0\ud560\u00a0\uc218\u00a0\uc788\ub294\u00a0\ub9ac\ud14c\uc77c\ub7ec\uc640\u00a0\ube0c\ub79c\ub4dc\ub85c\u00a0\uc774\ub3d9\ud558\ub294\u00a0\uacbd\ud5a5\uc774\u00a0\ub69c\ub837<\/strong>\ud558\uac8c\u00a0\ub098\ud0c0\ub0a9\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22795 \" src=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/KR_2026-Commerce-AI-Trend-Report-Data-Package-e1775524731913.png\" alt=\"AI\ub294 \uc544\uc9c1 \uad6c\ub9e4 \uc5ec\uc815\uc758 \u2018\ucd9c\ubc1c\uc810\u2019\uc740 \uc544\ub2d9\ub2c8\ub2e4\" width=\"1095\" height=\"447\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/KR_2026-Commerce-AI-Trend-Report-Data-Package-e1775524731913.png 960w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/KR_2026-Commerce-AI-Trend-Report-Data-Package-e1775524731913-300x123.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/KR_2026-Commerce-AI-Trend-Report-Data-Package-e1775524731913-768x314.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/KR_2026-Commerce-AI-Trend-Report-Data-Package-e1775524731913-630x257.png 630w\" sizes=\"auto, (max-width: 1095px) 100vw, 1095px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">AI\u00a0\uae30\ubc18\u00a0\uc81c\ud488\u00a0\ud0d0\uc0c9\uc774\u00a0\ube60\ub974\uac8c\u00a0\ud655\uc0b0\ub418\uace0\u00a0\uc788\uc74c\uc5d0\ub3c4\u00a0\ubd88\uad6c\ud558\uace0, \uc5ec\uc804\ud788 <\/span><b><span data-contrast=\"auto\">\ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc640 \uac80\uc0c9\uc774 \uad6c\ub9e4 \uc5ec\uc815\uc758 \uc8fc\uc694 \uc2dc\uc791\uc810<\/span><\/b><span data-contrast=\"auto\">\uc73c\ub85c \uc790\ub9ac\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><b><span data-contrast=\"auto\">AI\u00a0\uc5b4\uc2dc\uc2a4\ud134\ud2b8\ub294<\/span><\/b><span data-contrast=\"auto\">\u00a0\ud558\ub098\uc758 \uc911\uc694\ud55c \ucc44\ub110\ub85c \ubd80\uc0c1\ud558\uace0 \uc788\uc9c0\ub9cc,\u00a0<\/span><b><span data-contrast=\"auto\">\uae30\uc874 \ucc44\ub110\uc744 \ub300\uccb4\ud558\uae30\ubcf4\ub2e4\ub294 \ud568\uaed8 \ud65c\uc6a9\ub418\ub294 \uc591\uc0c1<\/span><\/b><span data-contrast=\"auto\">\uc744 \ubcf4\uc785\ub2c8\ub2e4.<\/span> \uc2e4\uc81c\ub85c AI \uc1fc\ud551 \uc5b4\uc2dc\uc2a4\ud134\ud2b8\ub97c \uc815\uae30\uc801\uc73c\ub85c \uc0ac\uc6a9\ud558\ub294 <strong>\uae00\ub85c\ubc8c \uc18c\ube44\uc790\uc758 96%\ub294 \uac80\uc0c9, \uc18c\uc15c, \ube0c\ub79c\ub4dc \uc6f9\uc0ac\uc774\ud2b8, \ub9ac\ud14c\uc77c\ub7ec \uc6f9\uc0ac\uc774\ud2b8 \ub4f1 \ub2e4\uc591\ud55c \ucc44\ub110\uc744 \ud568\uaed8<\/strong> <strong>\uc774\uc6a9<\/strong>\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><span class=\"TextRun SCXW185985653 BCX0\" lang=\"JA-JP\" xml:lang=\"JA-JP\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW185985653 BCX0\">\uc774\ub7ec\ud55c \ud750\ub984\uc740 \uc9c0\uc5ed\ubcc4 \ucc28\uc774\uc5d0\uc11c\ub3c4 \ub4dc\ub7ec\ub0a9\ub2c8\ub2e4. <strong>\uae00\ub85c\ubc8c \uc18c\ube44\uc790\uc758 14%\uac00 AI \uc5b4\uc2dc\uc2a4\ud134\ud2b8\ub97c \ud65c\uc6a9\ud558\ub294 \ubc18\uba74, <\/strong><\/span><\/span><span class=\"TextRun MacChromeBold SCXW185985653 BCX0\" lang=\"JA-JP\" xml:lang=\"JA-JP\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW185985653 BCX0\"><strong>\ud55c\uad6d \uc18c\ube44\uc790\ub294 7% \uc218\uc900<\/strong>\uc5d0 \uba38\ubb3c\ub7ec \ubcf4\ub2e4\u00a0\uc2e0\uc911\ud55c \uc218\uc6a9 \ud0dc\ub3c4\ub97c \ubcf4\uc785\ub2c8\ub2e4.<\/span><\/span><\/p>\n<p><span class=\"TextRun SCXW96635026 BCX0\" lang=\"JA-JP\" xml:lang=\"JA-JP\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW96635026 BCX0\"><strong>\ud2b9\ud788 \uc2e0\ub8b0\uc758 \ubb38\uc81c\ub294 \uc5ec\uc804\ud788 \uc911\uc694\ud55c \uc7a5\ubcbd\uc73c\ub85c \uc791\uc6a9\ud569\ub2c8\ub2e4. \ud55c\uad6d \uc18c\ube44\uc790\uc758 55%\ub294 \uacb0\uc81c \uc815\ubcf4\uc640 \uac19\uc740 \ubbfc\uac10\ud55c \ub370\uc774\ud130\ub97c AI \uc5b4\uc2dc\uc2a4\ud134\ud2b8\uc640 \uacf5\uc720\ud558\ub294 \ub370<\/strong><\/span><\/span> \ubd80\ub2f4\uc744 \ub290\ub07c\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p data-start=\"491\" data-end=\"620\">\uacb0\uad6d, \uc18c\ube44\uc790 \ud0d0\uc0c9 \uacbd\ub85c\ub294 \ub354\uc6b1 \ub2e4\uce35\ud654\ub418\uace0 \uc788\uc9c0\ub9cc <strong>\uc2e0\ub8b0\uc640 \uc804\ud658\uc740 \uc5ec\uc804\ud788 \uae30\uc874 \ub9ac\ud14c\uc77c \ud658\uacbd\uc744 \uc911\uc2ec\uc73c\ub85c \ud615\uc131<\/strong>\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 <strong>\ube0c\ub79c\ub4dc\uac00 \ubaa8\ub4e0 \uc811\uc810\uc5d0\uc11c \uc77c\uad00\ub41c \uc874\uc7ac\uac10\uc744 \ud655\ubcf4<\/strong>\ud558\ub294 \ub3d9\uc2dc\uc5d0, <strong>\uc2e0\ub8b0\ub97c \uc124\uacc4\ud558\ub294 \uc804\ub7b5\uc774 \ud544\uc218\uc801<\/strong>\uc784\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-22797\" src=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/KR_Commerce-and-AI-2026-Trend-Report_3.png\" alt=\"\ud55c\uad6d \uc18c\ube44\uc790_AI \uc2e0\ub8b0\uc5d0 \ub300\ud55c \uc6b0\ub824\" width=\"912\" height=\"270\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/KR_Commerce-and-AI-2026-Trend-Report_3.png 912w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/KR_Commerce-and-AI-2026-Trend-Report_3-300x89.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/KR_Commerce-and-AI-2026-Trend-Report_3-768x227.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/KR_Commerce-and-AI-2026-Trend-Report_3-630x187.png 630w\" sizes=\"auto, (max-width: 912px) 100vw, 912px\" \/><\/p>\n<div style=\"height: 70px;\"><\/div>\n<h2><strong><span class=\"TextRun SCXW236695007 BCX0\" lang=\"JA-JP\" xml:lang=\"JA-JP\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW236695007 BCX0\" data-ccp-parastyle=\"heading 1\">\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub3c4 \uc911\uc694\ud558\uc9c0\ub9cc, \uadf8\ubcf4\ub2e4 \ub354 \uc911\uc694\ud55c \uac83\uc740 \u2018\uc2e0\ub8b0\u2019\uc785\ub2c8\ub2e4<\/span><\/span><span class=\"EOP SCXW236695007 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:360,&quot;335559739&quot;:80}\">\u00a0<\/span><\/strong><\/h2>\n<p><span class=\"TextRun SCXW21704599 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SpellingErrorHighlight SCXW21704599 BCX0\">AI\uac00<\/span><span class=\"NormalTextRun SCXW21704599 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW21704599 BCX0\">\uc81c\ud488<\/span><span class=\"NormalTextRun SCXW21704599 BCX0\">\u00a0<\/span><span 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lang=\"JA-JP\" xml:lang=\"JA-JP\" data-contrast=\"auto\"><strong><span class=\"NormalTextRun SCXW21704599 BCX0\">\ud55c\uad6d\uc744 \ud3ec\ud568\ud55c \uae00\ub85c\ubc8c\u00a0<\/span><span class=\"NormalTextRun SCXW21704599 BCX0\">\uc18c\ube44\uc790\ub4e4\uc740<\/span><span class=\"NormalTextRun SCXW21704599 BCX0\">\u00a0\uc804\ubc18\uc801\uc73c\ub85c<\/span><\/strong><span class=\"NormalTextRun SCXW21704599 BCX0\"><strong>\u00a0\ud3b8\ud5a5\ub418\uac70\ub098 \uc798\ubabb\ub41c \ucd94\ucc9c\uc5d0 \ub300\ud55c \uc6b0\ub824, \ub370\uc774\ud130 \ud504\ub77c\uc774\ubc84\uc2dc\uc5d0 \ub300\ud55c \ubd88\uc548, \uadf8\ub9ac\uace0 AI \uc0dd\uc131 \ucf58\ud150\uce20 \ubc0f \uc7a0\uc7ac\uc801 \uc0ac\uae30\uc5d0 \ub300\ud55c \uc778\uc2dd<\/strong>\uc744 \ubc14\ud0d5\uc73c\ub85c <strong>\ub354\uc6b1 \uc2e0\uc911\ud558\uac8c \ud310\ub2e8<\/strong>\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/span><span class=\"EOP SCXW21704599 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-22798\" src=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/KR_commerce-and-ai-2026-trend-report_4.png\" alt=\"\ud55c\uad6d \uc18c\ube44\uc790_AI \uae30\ubc18 \uad6c\ub9e4 \uad00\ub828 \uc8fc\uc694 \uc6b0\ub824\uc0ac\ud56d\" width=\"1750\" height=\"400\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/KR_commerce-and-ai-2026-trend-report_4.png 1750w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/KR_commerce-and-ai-2026-trend-report_4-300x69.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/KR_commerce-and-ai-2026-trend-report_4-1024x234.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/KR_commerce-and-ai-2026-trend-report_4-768x176.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/KR_commerce-and-ai-2026-trend-report_4-1536x351.png 1536w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/KR_commerce-and-ai-2026-trend-report_4-630x144.png 630w\" sizes=\"auto, (max-width: 1750px) 100vw, 1750px\" \/><\/p>\n<p><span data-contrast=\"auto\">\uc2e4\uc81c\ub85c \uc18c\ube44\uc790 \uc870\uc0ac \uacb0\uacfc, <strong>AI \uae30\ubc18 \uc1fc\ud551\uc5d0\uc11c \uac00\uc7a5 \ud070 \uc6b0\ub824 \uc694\uc778<\/strong>\uc740 <strong>\ud5c8\uc704 \ub610\ub294 \ud3b8\ud5a5\ub41c \uc815\ubcf4\ub85c \uc778\ud574 \uc624\ub3c4\ub420 \uac00\ub2a5\uc131<\/strong>\uc73c\ub85c \ub098\ud0c0\ub0ac\uc73c\uba70, <strong>\ud55c\uad6d(64%)\uc774 \uae00\ub85c\ubc8c(52%) \ub300\ube44 \ub354 \ub192\uc740 \uc218\uc900\uc744 \ubcf4\uc600\uc2b5\ub2c8\ub2e4.<\/strong> <strong>\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uc5d0 \ub300\ud55c \uc6b0\ub824 \uc5ed\uc2dc \ud55c\uad6d(53%)\uc774 \uae00\ub85c\ubc8c(46%)\ubcf4\ub2e4 \ub192\uac8c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/strong><\/span><strong>\u00a0<\/strong><\/p>\n<p><span data-contrast=\"auto\">\uadf8\ub807\ub2e4\uace0 \ud574\uc11c \uc18c\ube44\uc790\ub4e4\uc774 AI \uc790\uccb4\ub97c \uac70\ubd80\ud558\ub294 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. \ub2e4\ub9cc, \uadf8 \uc548\uc5d0\uc11c \u2018\ub204\uad6c\ub97c \uc2e0\ub8b0\ud560 \uac83\uc778\uac00\u2019\uc5d0 \ub300\ud574 \ub354\uc6b1 \uc2e0\uc911\ud574\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ube0c\ub79c\ub4dc\uc640 \ub9ac\ud14c\uc77c\ub7ec\uc5d0\uac8c \ub2e8\uc21c\ud788 \ub178\ucd9c\ub418\ub294 \uac83\ub9cc\uc73c\ub85c\ub294 \ucda9\ubd84\ud558\uc9c0 \uc54a\ub2e4\ub294\u00a0\uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc2e0\ub8b0\ub97c \uc785\uc99d\ud558\uace0, \ud22c\uba85\uc131\uc744 \ud655\ubcf4\ud558\uba70, \uc77c\uad00\ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc774 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uc911\uc694\ud574\uc84c\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><span data-contrast=\"auto\">\ud575\uc2ec\u00a0\uc694\uc57d \uc815\ub9ac<\/span><\/b><b><span data-contrast=\"auto\">\ud83d\udca1<\/span><\/b><br \/>\n<span data-contrast=\"auto\">\uc774\uc81c \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uc2e0\ub8b0\ub294 \ub2e8\uc21c\ud55c \ucc28\ubcc4\ud654 \uc694\uc18c\ub97c \ub118\uc5b4, \uc18c\ube44\uc790\uc758 \uc120\ud0dd\uc744 \uc88c\uc6b0\ud558\ub294 \ud575\uc2ec \uae30\uc900\uc774 \ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<div style=\"height: 70px;\"><\/div>\n<h2><strong><span class=\"TextRun MacChromeBold SCXW188767051 BCX0\" lang=\"JA-JP\" xml:lang=\"JA-JP\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW188767051 BCX0\" data-ccp-parastyle=\"heading 1\">\uc18c\ube44\uc790\ub294 \uc608\uce21 \uac00\ub2a5\ud55c \ucd94\ucc9c\ubcf4\ub2e4, \uc790\uc2e0\uc5d0\uac8c \ucd5c\uc801\ud654\ub41c \uac1c\uc778\ud654\ub97c \uc6d0\ud569\ub2c8\ub2e4<\/span><\/span><span class=\"EOP SCXW188767051 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:360,&quot;335559739&quot;:80}\">\u00a0<\/span><\/strong><\/h2>\n<p><span class=\"TextRun SCXW86755440 BCX0\" lang=\"JA-JP\" xml:lang=\"JA-JP\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW86755440 BCX0\">\uac1c\uc778\ud654\ub294 \ub2e8\uc21c\ud788 \uc608\uce21 \uac00\ub2a5\uc131\uc744 \ub192\uc774\ub294 \ub370 \uadf8\uccd0\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4. \ub2e4\uc2dc \ub9d0\ud574, \ucd94\ucc9c\ub41c\u00a0<\/span><span class=\"NormalTextRun SCXW86755440 BCX0\">\uc81c\ud488\uc758\u00a0<\/span><span class=\"NormalTextRun SCXW86755440 BCX0\">\u2018\uc801\ud569\uc131\u2019\ub3c4 \uc911\uc694\ud558\uc9c0\ub9cc \u2018\uc0c8\ub85c\uc6b4 \ubc1c\uacac\u2019 \uc5ed\uc2dc \uadf8\ub9cc\ud07c \uc911\uc694\ud569\ub2c8\ub2e4. \uacfc\ub3c4\ud558\uac8c \uac1c\uc778<\/span><span class=\"NormalTextRun SCXW86755440 BCX0\">\uc5d0 \ub9de\ucdb0\uc9c4<\/span><span class=\"NormalTextRun SCXW86755440 BCX0\">\u00a0\ucd94\ucc9c\uc5d0\uc11c \ubc97\uc5b4\ub098\uae30 \uc704\ud574, <strong>\uc18c\ube44\uc790\ub4e4\uc740 \uc758\ub3c4\ub41c \ubc1c\uacac\uc744 \uc81c\uacf5\ud558\uba70 \uc0c8\ub85c\uc6b4 \uc601\uac10\uc744 \uc904 \uc218 \uc788\ub294 \ub9ac\ud14c\uc77c\ub7ec, \ube0c\ub79c\ub4dc, \uadf8\ub9ac\uace0 AI \uc5b4\uc2dc\uc2a4\ud134\ud2b8\ub97c \uae30\ub300\ud558<\/strong>\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/span><span class=\"EOP SCXW86755440 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22799 size-full\" src=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/KR_commerce-and-ai-2026-trend-report_5-e1775526949664.png\" alt=\"\ud55c\uad6d \uc18c\ube44\uc790 AI \uae30\ubc18 \uc0c8\ub85c\uc6b4 \ucd94\ucc9c\uc5d0 \ub300\ud55c \uae30\ub300\" width=\"1364\" height=\"1075\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/KR_commerce-and-ai-2026-trend-report_5-e1775526949664.png 1364w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/KR_commerce-and-ai-2026-trend-report_5-e1775526949664-300x236.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/KR_commerce-and-ai-2026-trend-report_5-e1775526949664-1024x807.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/KR_commerce-and-ai-2026-trend-report_5-e1775526949664-768x605.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/KR_commerce-and-ai-2026-trend-report_5-e1775526949664-630x497.png 630w\" sizes=\"auto, (max-width: 1364px) 100vw, 1364px\" \/><\/p>\n<p><span data-contrast=\"auto\">\uc2e4\uc81c\ub85c:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\"><strong>\ud55c\uad6d \uc18c\ube44\uc790\uc758 59%(\uae00\ub85c\ubc8c 56%)\ub294 \ub2e8\uc21c\ud788 \uae30\uc874 \uad00\uc2ec\uc0ac\uc640 \uc815\ud655\ud788 \uc77c\uce58\ud558\ub294 \ucd94\ucc9c\uc744 \ub118\uc5b4, \uc0c8\ub85c\uc6b4 \uc81c\uc548\uc744 \uc6d0\ud558\uace0<\/strong> \uc788\uc73c\uba70\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">\uc775\uc219\ud568\uacfc \uc0c8\ub85c\uc6c0\uc774 \uade0\ud615\uc744 \uc774\ub8e8\ub294\u00a0\uacbd\ud5d8\uc744 \uc120\ud638\ud569\ub2c8\ub2e4\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\"><strong>\ud55c\uad6d \uc18c\ube44\uc790\uc758 76%\ub294 \uac1c\uc131\uacfc \uc874\uc7ac\uac10\uc774 \ub69c\ub837\ud55c \ube0c\ub79c\ub4dc\ub97c \uc911\uc694\ud558\uac8c \uc0dd\uac01<\/strong>\ud569\ub2c8\ub2e4\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559685&quot;:720,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><span data-contrast=\"auto\">\uc774\ub294 AI \uae30\ubc18 \ucd94\ucc9c \ud658\uacbd\uc5d0\uc11c\ub3c4 <strong>\uc18c\ube44\uc790\uc758 \uc120\ud0dd\uc744 \ubc1b\uae30 \uc704\ud574\uc11c\ub294 \ube0c\ub79c\ub4dc\ub9cc\uc758 \uace0\uc720\ud55c \uc815\uccb4\uc131\uacfc \uc874\uc7ac\uac10\uc744 \uac16\ucd94\ub294 \uac83\uc774 \uc911\uc694\ud568<\/strong>\uc744 \uc2dc\uc0ac\ud569\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:0}\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">\ud575\uc2ec \uc694\uc57d \uc815\ub9ac<\/span><\/b><b><span data-contrast=\"auto\">\ud83d\udca1<\/span><\/b><br \/>\n<span data-contrast=\"auto\">\uac1c\uc778\ud654\uc758 \ub2e4\uc74c \ub2e8\uacc4\ub294 \u2018\uc644\ubcbd\ud55c \uac1c\uc778\ud654(perfect personalization)\u2019\ub97c \ub118\uc5b4,\u00a0<\/span><span data-contrast=\"auto\"><strong>\uc54c\uace0\ub9ac\uc998\uc774 \uc608\uce21\ud558\uc9c0 \ubabb\ud55c \uc990\uac70\uc6b4 \ubc1c\uacac\uc744 \ub9cc\ub4e4\uc5b4\ub0b4\ub294 \u2018\uc54c\uace0\ub9ac\uc998\uc801 \uc758\uc678\uc131(algorithmic serendipity)\u2019<\/strong>\uc73c\ub85c \ud655\uc7a5\ub429\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<div style=\"height: 70px;\"><\/div>\n<h2><strong><span class=\"TextRun MacChromeBold SCXW250641430 BCX0\" lang=\"JA-JP\" xml:lang=\"JA-JP\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW250641430 BCX0\" data-ccp-parastyle=\"heading 1\">\uad6c\ub9e4\ub294 \uc774\uc81c \u2018\uac80\uc0c9\u2019\uc774 \uc544\ub2cc \u2018\ub300\ud654&#8217;\ub85c \uc9c4\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4<\/span><\/span><span class=\"EOP SCXW250641430 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:360,&quot;335559739&quot;:80}\">\u00a0<\/span><\/strong><\/h2>\n<p><span data-contrast=\"auto\">\uc18c\ube44\uc790\ub4e4\uc774 \uc815\ubcf4\ub97c \ucc3e\ub294 \ubc29\uc2dd\uc740 \ub2e8\uc21c\ud55c \uba85\ub839\uc5b4 \uc785\ub825\uc5d0\uc11c <strong>\ub300\ud654\ud615 \ubc29\uc2dd\uc73c\ub85c \ubcc0\ud654<\/strong>\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc804\ucc98\ub7fc \u201c\ube14\ub799 \uc6d0\ud53c\uc2a4\u201d\ub97c \uac80\uc0c9\ud558\ub294 \ub300\uc2e0, \uc774\uc81c \uc18c\ube44\uc790\ub4e4\uc740 <\/span><span data-contrast=\"auto\"><strong>\uc2a4\ud06c\ub9b0\uc0f7 \uc774\ubbf8\uc9c0\ub97c \uc5c5\ub85c\ub4dc<\/strong>\ud558\uac70\ub098\u00a0<\/span><strong>\u201c\uc774\ub7f0\u00a0\ube44\uc2b7\ud55c \uc2a4\ud0c0\uc77c\ub85c\u00a010\ub9cc\uc6d0\u00a0\uc774\ud558\u00a0\uac00\uaca9\ub300 \uc81c\ud488\u201d<\/strong><span data-contrast=\"auto\"><strong>\uacfc\u00a0\uac19\uc774 \ub9e5\ub77d<\/strong>\uc744 <strong>\uc124\uba85<\/strong>\ud558\uace0\u00a0<\/span><span data-contrast=\"auto\">\uc190\uc774 \ub2e4\ub978 \uc77c\ub85c \ubc14\uc060\ub54c\uc5d0\ub294 <strong>\uc74c\uc131\uc73c\ub85c \uac80\uc0c9<\/strong>\ud558\uba70\u00a0<\/span><span data-contrast=\"auto\">\u201c<\/span><span data-contrast=\"auto\">\uc9d1\ub4e4\uc774 \uba54\ub274 \uc900\ube44\ud558\ub294 \uac70\u00a0\ub3c4\uc640\uc918\u201d, \u201c\ubd04\ub9de\uc774 \uc778\ud14c\ub9ac\uc5b4 \ud558\uace0 \uc2f6\uc5b4\u201d\ucc98\ub7fc <strong>\uc81c\ud488\uc774 \uc544\ub2cc \u2018\ubaa9\uc801\u2019 \uc911\uc2ec\uc73c\ub85c\u00a0\uad6c\ub9e4 \ub2c8\uc988\ub97c \ud45c\ud604<\/strong>\ud569\ub2c8\ub2e4\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\uc774\ub294 <strong>\uad6c\ub9e4\ub294\u00a0\uc810\uc810 \ub354 \u2018\ubcf4\uc5ec\uc8fc\uace0 \uc124\uba85\ud558\ub294(show &amp; tell)\u2019 \ubc29\uc2dd\uc73c\ub85c \ubcc0\ud654<\/strong>\ud558\uace0 \uc788\uc73c\uba70, \uc18c\ube44\uc790\ub4e4\ub3c4 \uc774\ub7ec\ud55c \ubc29\uc2dd\uc5d0 \uc810\ucc28 \uc775\uc219\ud574\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. <\/span><span data-contrast=\"auto\">\uc124\ubb38 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\"><strong>\ud55c\uad6d \uc18c\ube44\uc790\uc758 46%(\uae00\ub85c\ubc8c 44%)\ub294 \uc774\ubbf8\uc9c0 \ubc0f \uc2a4\ud06c\ub9b0\uc0f7 \uae30\ubc18 \uac80\uc0c9\uc5d0 \uc775\uc219<\/strong>\ud568\uc744 \ubcf4\uc600\uc73c\uba70<\/span><\/li>\n<li><span data-contrast=\"auto\">\ubc18\uba74 <strong>\uc74c\uc131 \uac80\uc0c9\uc740 \ud55c\uad6d \uc18c\ube44\uc790 16%(\uae00\ub85c\ubc8c 25%)\ub85c, \uc0c1\ub300\uc801\uc73c\ub85c \ub0ae\uc740 \ud65c\uc6a9\ub3c4<\/strong>\ub97c \ubcf4\uc600\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22801\" src=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/commerce-ai-2026-trend-report_6.png\" alt=\"\ud55c\uad6d \uc18c\ube44\uc790_AI\ub97c \ud65c\uc6a9\ud55c \uc774\ubbf8\uc9c0 \ubc0f \uc74c\uc131 \uac80\uc0c9\uc774 \ud655\uc0b0\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4\" width=\"746\" height=\"384\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/commerce-ai-2026-trend-report_6.png 1022w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/commerce-ai-2026-trend-report_6-300x154.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/commerce-ai-2026-trend-report_6-768x395.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/commerce-ai-2026-trend-report_6-630x324.png 630w\" sizes=\"auto, (max-width: 746px) 100vw, 746px\" \/><\/p>\n<p><strong><span class=\"TextRun MacChromeBold SCXW117556120 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW117556120 BCX0\">\u00a0<\/span><\/span><\/strong><\/p>\n<p><b><span data-contrast=\"auto\">\ud575\uc2ec \uc694\uc57d \uc815\ub9ac \ud83d\udca1<\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW117556120 BCX0\"><br class=\"SCXW117556120 BCX0\" \/><\/span><\/b><span class=\"TextRun SCXW117556120 BCX0\" lang=\"JA-JP\" xml:lang=\"JA-JP\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW117556120 BCX0\">\uc55e\uc73c\ub85c \ube0c\ub79c\ub4dc\ub294 \uacbd\uc7c1\ub825\uc744 \ud655\ubcf4\ud558\uae30 \uc704\ud574, \ub2e8\uc21c\ud55c \ud0a4\uc6cc\ub4dc \ub9e4\uce6d\uc744 \ub118\uc5b4 <strong>\uc18c\ube44\uc790\uc758 \uc758\ub3c4\uc640 \ub9e5\ub77d\uc744 \uc774\ud574\ud558\uace0 AI \ud658\uacbd\uc5d0 \ucd5c\uc801\ud654\ub41c \ubc29\uc2dd\uc73c\ub85c \ubb38\uc81c\ub97c \ud574\uacb0\ud558\ub294 \ubc29\ud5a5<\/strong>\uc73c\ub85c \ub098\uc544\uac00\uc57c \ud569\ub2c8\ub2e4.<\/span><\/span><\/p>\n<div style=\"height: 70px;\"><\/div>\n<h2><strong><span class=\"TextRun MacChromeBold SCXW16630645 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SpellingErrorHighlight SCXW16630645 BCX0\" data-ccp-parastyle=\"heading 1\">AI\ub294<\/span><span class=\"NormalTextRun SCXW16630645 BCX0\" data-ccp-parastyle=\"heading 1\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW16630645 BCX0\" data-ccp-parastyle=\"heading 1\">\uc774\ucee4\uba38\uc2a4<\/span><span class=\"NormalTextRun SCXW16630645 BCX0\" data-ccp-parastyle=\"heading 1\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW16630645 BCX0\" data-ccp-parastyle=\"heading 1\">\uc2dc\uc7a5\uc758<\/span><span class=\"NormalTextRun SCXW16630645 BCX0\" data-ccp-parastyle=\"heading 1\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW16630645 BCX0\" data-ccp-parastyle=\"heading 1\">\uaddc\ubaa8\uc640<\/span><span class=\"NormalTextRun SCXW16630645 BCX0\" data-ccp-parastyle=\"heading 1\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW16630645 BCX0\" data-ccp-parastyle=\"heading 1\">\uac00\ub2a5\uc131\uc744<\/span><span class=\"NormalTextRun SCXW16630645 BCX0\" data-ccp-parastyle=\"heading 1\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW16630645 BCX0\" data-ccp-parastyle=\"heading 1\">\ub354\uc6b1<\/span><span class=\"NormalTextRun SCXW16630645 BCX0\" data-ccp-parastyle=\"heading 1\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW16630645 BCX0\" data-ccp-parastyle=\"heading 1\">\ud655\uc7a5\uc2dc\ud0a4\uace0<\/span><span class=\"NormalTextRun SCXW16630645 BCX0\" data-ccp-parastyle=\"heading 1\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW16630645 BCX0\" data-ccp-parastyle=\"heading 1\">\uc788\uc2b5\ub2c8\ub2e4<\/span><\/span><span class=\"EOP SCXW16630645 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:360,&quot;335559739&quot;:80}\">\u00a0<\/span><\/strong><\/h2>\n<p><strong>AI\uac00\u00a0<\/strong><span data-contrast=\"auto\"><strong>\uc9c0\uae08\uc758\u00a0\uc774\ucee4\uba38\uc2a4\ub97c \uc5bc\ub9c8\ub098 \ub300\uccb4\ud560 \uac83\uc778\uc9c0\uc5d0 \ub300\ud55c \uc9c8\ubb38<\/strong>\uc740 \uadf8\ub3d9\uc548 \uafb8\uc900\ud788 \ub17c\uc758\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc\u00a0\uc774\ubc88\u00a0\uc18c\ube44\uc790 \uc124\ubb38 \uacb0\uacfc\uc640 \ub370\uc774\ud130 \ubd84\uc11d\uc744 \ud1b5\ud574\u00a0\uba85\ud655\ud558\uac8c\u00a0\uadf8 \uc9c8\ubb38\uc758 \ub2f5\uc744\u00a0\ud655\uc778\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4<\/span><span data-contrast=\"auto\">.\u00a0<strong>AI\ub294\u00a0\uae30\uc874\u00a0\ucee4\uba38\uc2a4\ub97c\u00a0<\/strong><\/span><strong>\uc7a0\uc2dd\ud558\uae30\ubcf4\ub2e4, \uc624\ud788\ub824 \uadf8 \uaddc\ubaa8\uc640 \uac00\ub2a5\uc131\uc744\u00a0\ud655\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u00a0<\/strong><\/p>\n<p><span data-contrast=\"auto\">AI\ub294\u00a0\ub2e4\uc74c\uacfc\u00a0\uac19\uc740\u00a0\ubcc0\ud654\ub97c\u00a0\ub9cc\ub4e4\uc5b4\ub0b4\uace0\u00a0\uc788\uc2b5\ub2c8\ub2e4:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong>\uad6c\ub9e4 \uc5ec\uc815\uc5d0\uc11c \ud0d0\uc0c9\uc758 \ub9c8\ucc30\uc744 \uc904\uc774\uace0\u00a0\u00a0<\/strong><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\"><strong>\uc0c8\ub85c\uc6b4 \uc18c\ube44\uc790 \uc720\uc785\uc744 \ud655\ub300\ud558\uba70<\/strong>\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\"><strong>\uad6c\ub9e4 \uc758\ub3c4\uac00 \ub192\uc740 \uc18c\ube44\uc790\ub97c \ub9ac\ud14c\uc77c\ub7ec\uc640 \uc81c\ud488 \uc0c1\uc138 \ud398\uc774\uc9c0\ub85c \uc9c1\uc811 \uc5f0\uacb0<\/strong>\ud569\ub2c8\ub2e4<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22802 \" src=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/KR_2026-Commerce-AI-Trend-Report_7-e1775544877206.png\" alt=\"AI \uc720\uc785\uc740 \u2018\ud0d0\uc0c9 \uc774\ud6c4\u2019 \ub2e8\uacc4\uc5d0\uc11c \uc2dc\uc791\ub429\ub2c8\ub2e4\" width=\"1125\" height=\"463\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/KR_2026-Commerce-AI-Trend-Report_7-e1775544877206.png 960w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/KR_2026-Commerce-AI-Trend-Report_7-e1775544877206-300x123.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/KR_2026-Commerce-AI-Trend-Report_7-e1775544877206-768x316.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/03\/KR_2026-Commerce-AI-Trend-Report_7-e1775544877206-630x259.png 630w\" sizes=\"auto, (max-width: 1125px) 100vw, 1125px\" \/><\/p>\n<p><strong><span class=\"TextRun MacChromeBold SCXW96498563 BCX0\" lang=\"JA-JP\" xml:lang=\"JA-JP\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW96498563 BCX0\">\ud575\uc2ec \uc694\uc57d \uc815\ub9ac<\/span><\/span><span class=\"TextRun MacChromeBold SCXW96498563 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW96498563 BCX0\">\ud83d\udca1<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW96498563 BCX0\"><strong><span class=\"SCXW96498563 BCX0\">\u00a0<\/span><\/strong><br class=\"SCXW96498563 BCX0\" \/><\/span><span class=\"TextRun SCXW96498563 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW96498563 BCX0\">A<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW96498563 BCX0\">I\ub294<\/span><span class=\"NormalTextRun SCXW96498563 BCX0\">\u00a0\ub354\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW96498563 BCX0\">\ub9ce\uc740<\/span><span class=\"NormalTextRun SCXW96498563 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW96498563 BCX0\">\uc18c\ube44\uc790\ub97c<\/span><span class=\"NormalTextRun SCXW96498563 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW96498563 BCX0\">\uc628\ub77c\uc778\uc73c\ub85c<\/span><span class=\"NormalTextRun SCXW96498563 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW96498563 BCX0\">\uc720\uc785\uc2dc\ud0a4\uace0<\/span><span class=\"NormalTextRun SCXW96498563 BCX0\">,\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW96498563 BCX0\">\ube0c\ub79c\ub4dc\uac00<\/span><span class=\"NormalTextRun SCXW96498563 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW96498563 BCX0\">\uc18c\ube44\uc790\uc640<\/span><span class=\"NormalTextRun SCXW96498563 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW96498563 BCX0\">\uc5f0\uacb0\ub420<\/span><span class=\"NormalTextRun SCXW96498563 BCX0\">\u00a0\uc218\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW96498563 BCX0\">\uc788\ub294<\/span><span class=\"NormalTextRun SCXW96498563 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW96498563 BCX0\">\uc0c8\ub85c\uc6b4<\/span><span class=\"NormalTextRun SCXW96498563 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW96498563 BCX0\">\uae30\ud68c\ub97c<\/span><span class=\"NormalTextRun SCXW96498563 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW96498563 BCX0\">\ud655\ub300\ud560<\/span><span class=\"NormalTextRun SCXW96498563 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW96498563 BCX0\">\uac83\uc785\ub2c8\ub2e4<\/span><span class=\"NormalTextRun SCXW96498563 BCX0\">.<\/span><\/span><span class=\"EOP SCXW96498563 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<div style=\"height: 70px;\"><\/div>\n<h2><strong><span class=\"TextRun MacChromeBold SCXW166237603 BCX0\" lang=\"JA-JP\" xml:lang=\"JA-JP\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW166237603 BCX0\" data-ccp-parastyle=\"heading 1\">\ud06c\ub9ac\ud14c\uc624, 2026 \ucee4\uba38\uc2a4\uc640 AI \ud2b8\ub80c\ub4dc \ub9ac\ud3ec\ud2b8\uc5d0\uc11c \ud655\uc778\ud574\ubcf4\uc138\uc694<\/span><\/span><span class=\"EOP SCXW166237603 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:360,&quot;335559739&quot;:80}\">\u00a0<\/span><\/strong><\/h2>\n<p><span data-contrast=\"auto\"><strong>AI\uac00\u00a0\ucee4\uba38\uc2a4\ub97c\u00a0\uc5b4\ub5bb\uac8c\u00a0\ubc14\uafb8\uace0\u00a0\uc788\ub294\uc9c0,\u00a0\uadf8\ub9ac\uace0\u00a0\uadf8\u00a0\ubcc0\ud654\u00a0\uc18d\uc5d0\uc11c\u00a0\uc18c\ube44\uc790\ub294\u00a0\uc5b4\ub5bb\uac8c\u00a0\uc6c0\uc9c1\uc774\uace0\u00a0\uc788\ub294\uc9c0<\/strong>\u2014\uc774\ubc88\u00a0<strong>2026\u00a0\ucee4\uba38\uc2a4\uc640\u00a0AI\u00a0\ud2b8\ub80c\ub4dc\u00a0\ub9ac\ud3ec\ud2b8<\/strong>\uc5d0\uc11c\u00a0\uadf8\u00a0\ud750\ub984\uc744\u00a0\ub370\uc774\ud130\ub85c\u00a0\uba85\ud655\ud558\uac8c\u00a0\ud655\uc778<\/span><span data-contrast=\"auto\">\ud574\ubcf4\uc138\uc694.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\ud55c\uad6d\uc744 \ud3ec\ud568\ud55c 6\uac1c\uad6d 6,400\uc5ec \uba85\uc758 \uc18c\ube44\uc790\u00a0\uc124\ubb38\uc870\uc0ac\uc640<strong> 1,100\uba85\uc758 \ud55c\uad6d \uc18c\ube44\uc790 \uc778\uc0ac\uc774\ud2b8\ub97c \ubc14\ud0d5<\/strong>\uc73c\ub85c, \uae00\ub85c\ubc8c\uacfc\u00a0\ud55c\uad6d \uc18c\ube44\uc790\uc758 \ucc28\uc774\ub97c \uc785\uccb4\uc801\uc73c\ub85c \ubd84\uc11d\ud558\uace0 AI \uae30\ubc18 \ucee4\uba38\uc2a4\uc758 \ub2e4\uc74c \ub2e8\uacc4\ub97c\u00a0\ud55c\ub208\uc5d0 \ud30c\uc545\ud574\ubcf4\uc138\uc694<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\"><a href=\"https:\/\/www4.criteo.com\/kr\/2026_commerceai_trends-1\/\">\uc9c0\uae08 \ub9ac\ud3ec\ud2b8\ub97c \ub2e4\uc6b4\ub85c\ub4dc\ud558\uace0<\/a>, \ubcc0\ud654\uc758 \ubc29\ud5a5\uc744 \uc77d\uc5b4\ubcf4\uc138\uc694.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\ud2b8\ub80c\ub4dc\ub97c \uc544\ub294 \uac83\uc744 \ub118\uc5b4, \uc2e4\uc81c \uc804\ub7b5\uc73c\ub85c \uc5f0\uacb0\ud560 \uc218 \uc788\ub294 \uc778\uc0ac\uc774\ud2b8\ub97c \ud655\uc778\ud558\uc2e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">OpenAI\uc758\u00a0ChatGPT\u00a0\uad11\uace0\u00a0\ud30c\uc77c\ub7ff\uc5d0\u00a0\ucc38\uc5ec\ud55c\u00a0\uc560\ub4dc\ud14c\ud06c\u00a0\ud30c\ud2b8\ub108,\u00a0\ud06c\ub9ac\ud14c\uc624\uc640\u00a0\ud568\uaed8\u00a0<\/span><span data-contrast=\"auto\">\uc0c8\ub85c\uc6b4 AI \uae30\ubc18 \ucee4\uba38\uc2a4 \ud658\uacbd\uc744 \uc774\ud574\ud558\uace0<\/span><span data-contrast=\"auto\">\u00a02026\ub144\uc744\u00a0\uc900\ube44\ud558\ub294\u00a0\ub9c8\ucf00\ud305\u00a0\uc804\ub7b5\uc744\u00a0\uc9c0\uae08\u00a0\uc218\ub9bd\ud574\ubcf4\uc138\uc694.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ucd5c\uadfc \uc8fc\uc694 \ub9ac\uc11c\uce58\uc640 \uc5c5\uacc4 \ubd84\uc11d\uc744 \ubcf4\uba74, AI\uac00 \uc18c\ube44\uc790 \uad6c\ub9e4 \uc5ec\uc815\uc744 \uc774\ubbf8 \uadfc\ubcf8\uc801\uc73c\ub85c \ubc14\uafd4\ub193\uc740 \uac83\ucc98\ub7fc \ubcf4\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc\u00a0\uae00\ub85c\ubc8c\u00a0\uc18c\ube44\uc790\u00a0\uc124\ubb38\uc870\uc0ac\u00a0\ub370\uc774\ud130\ub97c\u00a0\uc790\uc138\ud788\u00a0\uc0b4\ud3b4\ubcf4\uba74, \uc2e4\uc81c \ubaa8\uc2b5\uc740 \uc870\uae08 \ub2e4\ub974\uac8c \ub098\ud0c0\ub0a9\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \ud55c\uad6d \uc18c\ube44\uc790 1,107\uba85\uc744 \ud3ec\ud568\ud55c 6,000\uba85 \uc774\uc0c1\uc758 \uae00\ub85c\ubc8c \uc18c\ube44\uc790 \uc124\ubb38\uacfc, \uc218\ubc31 \uac1c \ub9ac\ud14c\uc77c\ub7ec\uc758 \uc2e4\uc81c \ud2b8\ub798\ud53d \ub370\uc774\ud130\ub97c \ud568\uaed8 \ubd84\uc11d\ud588\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc, \ubcc0\ud654\ub294 \ubd84\uba85 \uc9c4\ud589\ub418\uace0 \uc788\uc9c0\ub9cc \uc6b0\ub9ac\uac00 \uc0dd\uac01\ud558\ub294 \uac83\ubcf4\ub2e4 \ud6e8\uc52c\u00a0\uc2e0\uc911\ud558\uac8c\u00a0\uc9c4\ud589\ub418\uace0\u00a0\uc788\uc74c\uc744 \ud655\uc778\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ubc88 \ud06c\ub9ac\ud14c\uc624 &#8216;2026 [&hellip;]<\/p>\n","protected":false},"author":192,"featured_media":22803,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[466,676,173,145],"coauthors":[682],"class_list":{"0":"post-22770","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech","8":"category-commerce-ai","9":"category-commerce-media","10":"category-trends-insights","11":"criteo-topic-ai-innovation","12":"criteo-topic-retail-media","13":"criteo-topic-data-and-trends","14":"criteo-topic-ad-tech","15":"criteo-topic-commerce-media"},"acf":{"add_faq":false,"hide_post_from_listing":false,"remove_from_internal_search":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false,"enable_slide-in":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - 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