{"id":22774,"date":"2026-03-31T17:43:47","date_gmt":"2026-03-31T08:43:47","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=22774"},"modified":"2026-03-31T17:46:14","modified_gmt":"2026-03-31T08:46:14","slug":"why-performance-marketing-is-shifting-to-predictive-ai-in-2026","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/why-performance-marketing-is-shifting-to-predictive-ai-in-2026\/","title":{"rendered":"2026\ub144 AI \uc2dc\ub300 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 : \uc608\uce21\uc774 \uace7 \uacbd\uc7c1\ub825"},"content":{"rendered":"<p data-start=\"148\" data-end=\"298\"><em>\ud574\ub2f9 \ube14\ub85c\uadf8\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 \ube4c\ud504\ub9ac\ub4dc \uc1fc\ubca0\uc774\ub9ac(Wilfried Schobeiri)\uac00 <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">AdExchanger<\/span><\/span>\uc5d0 \uae30\uace0\ud55c \uae00\uc744 \ubc14\ud0d5\uc73c\ub85c \uc7ac\uad6c\uc131\ub418\uc5c8\uc2b5\ub2c8\ub2e4. <\/em><em>\uc601\ubb38 \uc6d0\ubb38\uc740 <a href=\"https:\/\/www.adexchanger.com\/content-studio\/predict-or-perish-why-performance-marketing-must-evolve-with-ai-in-2026\/\">\u201cPredict Or Perish: Why Performance Marketing Must Evolve With AI In 2026\u201d<\/a>\uc5d0\uc11c \ud655\uc778\ud558\uc2e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/em><\/p>\n<div style=\"height: 20px;\"><\/div>\n<p data-start=\"148\" data-end=\"298\">\uc774\uc804\uc5d0\ub294 <strong>\ub9c8\ucf00\ud130\ub4e4\uc774 \uc0c1\ud488 \uc0c1\uc138 \ud398\uc774\uc9c0 \uc870\ud68c, \uc7a5\ubc14\uad6c\ub2c8 \ucd94\uac00, \ud0a4\uc6cc\ub4dc \uac80\uc0c9\uacfc \uac19\uc740 \uba85\ud655\ud55c \uc2e0\ud638<\/strong>\uac00 \ud3ec\ucc29\ub41c \uc774\ud6c4\uc5d0 \ucea0\ud398\uc778\uc744 \uc2e4\ud589\ud558\ub294 \uac83\uc774 \uc77c\ubc18\uc801\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc624\ub298\ub0a0\ucc98\ub7fc \ucc44\ub110\uacfc \ub9e4\uccb4\uac00 \ubd84\uc0b0\ub41c \ud658\uacbd\uc5d0\uc11c\ub294, \uc774\ub7ec\ud55c \uc2e0\ud638\uac00 \uac10\uc9c0\ub418\ub294 \uc2dc\uc810\uc5d0\ub294 \uc774\ubbf8 \uae30\ud68c\ub97c \ub193\uce5c \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.<\/p>\n<p data-start=\"300\" data-end=\"427\">\uc18c\ube44\uc790\ub4e4\uc740 \uad6c\ub9e4 \uc758\ub3c4\uac00 \ub4dc\ub7ec\ub098\uae30 \ud6e8\uc52c \uc774\uc804\ubd80\ud130 \uc5ec\ub7ec \ub514\ubc14\uc774\uc2a4\ub97c \ub118\ub098\ub4e4\uba70 \ub2e4\uc591\ud55c \ub9ac\ud14c\uc77c\ub7ec\ub97c \ube44\uad50\ud558\uace0, \uc870\uc6a9\ud788 \uc120\ud0dd\uc744 \uace0\ubbfc\ud569\ub2c8\ub2e4. \uc989, <strong>\uc758\ub3c4\uac00 \u2018\ucd94\uc801 \uac00\ub2a5\ud55c \uc2e0\ud638\u2019\ub85c \ub098\ud0c0\ub098\uae30 \uc804\ubd80\ud130 \uc758\uc0ac\uacb0\uc815\uc740 \uc774\ubbf8 \uc0c1\ub2f9 \ubd80\ubd84 \uc9c4\ud589<\/strong>\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p data-start=\"429\" data-end=\"570\">\ud06c\ub9ac\ud14c\uc624\ub294 AI\uc640 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\uac00 \uc774\ub7ec\ud55c \uac04\uadf9\uc744 \uc5b4\ub5bb\uac8c \uc881\ud790 \uc218 \uc788\ub294\uc9c0 \ubd84\uc11d\ud574\uc654\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc9c0\uae08\uc758 \ubcc0\ud654\ub294 \ub2e8\uc21c\ud788 \uaca9\ucc28\ub97c \uba54\uc6b0\ub294 \uc218\uc900\uc744 \ub118\uc5b4\uc12d\ub2c8\ub2e4. \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc758 \ud0c0\uc774\ubc0d\uacfc \uc811\uadfc \ubc29\uc2dd, \ub098\uc544\uac00 \uc804\ub7b5\uc758 \uad6c\uc870 \uc790\uccb4\ub97c \uc7ac\uc815\uc758\ud558\ub294 \uc804\ud658\uc774 \uc77c\uc5b4\ub098\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p data-start=\"572\" data-end=\"659\">\uc774 \ubcc0\ud654\uc758 \uc911\uc2ec\uc5d0\ub294 \u2018\uc608\uce21\u2019\uc774 \uc788\uc2b5\ub2c8\ub2e4.<br data-start=\"594\" data-end=\"597\" \/>\uba85\ud655\ud55c \uc758\ub3c4\uac00 \ub4dc\ub7ec\ub09c \uc774\ud6c4\uac00 \uc544\ub2c8\ub77c, \uadf8 \uc774\uc804\uc5d0 \uc6c0\uc9c1\uc77c \uc218 \uc788\ub294\uac00\u2014\uc774 \uc9c0\uc810\uc774 \uc55e\uc73c\ub85c\uc758 \uacbd\uc7c1\ub825\uc744 \uc88c\uc6b0\ud558\uac8c \ub429\ub2c8\ub2e4.<\/p>\n<div style=\"height: 70px;\"><\/div>\n<h2><strong>\uc608\uce21\uc744 \uac00\ub2a5\ud558\uac8c \ud558\ub294 \uad6c\uc870<\/strong><\/h2>\n<p data-start=\"686\" data-end=\"810\">\ub370\uc774\ud130 \uc2dc\uadf8\ub110\uc744 \uc815\uad50\ud558\uac8c \ud65c\uc6a9\ud558\ub294 \ub9c8\ucf00\ud130\ub294 \ub2e8<strong>\uc21c\ud55c \uc7ac\ubc29\ubb38\uc774\ub098 \ucc38\uc5ec\ub3c4 \uc99d\uac00\ub97c \ub118\uc5b4, \ucf58\ud150\uce20\uc5d0 \ub300\ud55c \ubbf8\ubb18\ud55c \uac10\uc815 \ubcc0\ud654<\/strong>\uae4c\uc9c0 \ucd08\uae30 \ub2e8\uacc4\uc5d0\uc11c \uac10\uc9c0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <strong>\uc608\uce21 \ub9c8\ucf00\ud305\uc758 \ud575\uc2ec\uc740 \ubc14\ub85c \uc774 \u2018\ucd08\uae30 \uc21c\uac04\u2019\uc744 \ud3ec\ucc29<\/strong>\ud558\ub294 \ub370 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p data-start=\"812\" data-end=\"960\">\uc18c\ube44\uc790\uac00 \uad00\uc2ec\uc744 \uac16\uae30 \uc2dc\uc791\ud55c \ucc30\ub098\uc5d0 \ubc18\uc751\ud558\uace0, \uc120\ud0dd\uc774 \uad73\uc5b4\uc9c0\uae30 \uc804\u2014\ud639\uc740 \uad00\uc2ec\uc774 \uc2dd\uae30 \uc804\uc5d0\u2014\uc801\uc808\ud55c \uba54\uc2dc\uc9c0\ub97c \ubc30\uce58\ud558\ub294 \uac83. \uc774\ub97c \ud1b5\ud574 <strong>\ub9c8\ucf00\ud130\ub294 \uad6c\ub9e4 \uc758\ub3c4\uac00 \ud615\uc131\ub418\ub294 \uacfc\uc815\uc5d0 \uac1c\uc785\ud558\uace0, \uc544\uc9c1 \uad6c\uccb4\ud654\ub418\uc9c0 \uc54a\uc740 \uad00\uc2ec\uc744 \ubc1c\uc804\uc2dc\ucf1c \ub354 \ub098\uc740 \uc120\ud0dd\uc73c\ub85c \uc774\uc5b4\uc9c0\ub3c4\ub85d \uc720\ub3c4<\/strong>\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p data-start=\"962\" data-end=\"1085\">\uc774\ub7ec\ud55c \uc608\uce21\uc744 \uc2e4\ud604\ud558\ub824\uba74 <strong>\ubc29\ub300\ud55c \ud589\ub3d9 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uad00\uc2ec\uc744 \ud574\uc11d<\/strong>\ud558\uace0, <strong>\uadf8 \uacb0\uacfc\ub97c \uc2e4\uc2dc\uac04 \uc2e4\ud589\uc73c\ub85c \uc5f0\uacb0<\/strong>\ud574\uc57c \ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc5ec\uc804\ud788 \ub9ce\uc740 AI\ub294 \ub2e8\uc77c \ubaa8\ub378\uc5d0 \uc758\uc874\ud558\uba70, \ud22c\uba85\uc131\uacfc \uc720\uc5f0\uc131 \uce21\uba74\uc5d0\uc11c \ud55c\uacc4\ub97c \ubcf4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p data-start=\"1087\" data-end=\"1147\">\uc774\ub54c \ud544\uc694\ud55c \uac83\uc774 \u2018\ud480\uc2a4\ud0dd AI\u2019\uc785\ub2c8\ub2e4. \uac01 \ub808\uc774\uc5b4\uac00 \uc11c\ub85c \ub2e4\ub978 \uc5ed\ud560\uc744 \uc218\ud589\ud558\uba70 \uc608\uce21\uc758 \uc815\ubc00\ub3c4\ub97c \uc644\uc131\ud569\ub2c8\ub2e4.<\/p>\n<ul data-start=\"1149\" data-end=\"1343\">\n<li data-section-id=\"1a5r0yo\" data-start=\"1149\" data-end=\"1195\">\uba38\uc2e0\ub7ec\ub2dd\uc740 \uc218\uc2ed\uc5b5 \uac74\uc758 \uc0c1\ud638\uc791\uc6a9\uc744 \ucc98\ub9ac\ud558\uba70 \ub300\uaddc\ubaa8 \ub370\uc774\ud130 \uc18d \ud328\ud134\uc744 \uc2dd\ubcc4\ud558\uace0<\/li>\n<li data-section-id=\"jan02s\" data-start=\"1196\" data-end=\"1234\">\ub525\ub7ec\ub2dd\uc740 \uadf8 \uc774\uba74\uc5d0 \uc228\uaca8\uc9c4 \ubcf5\ud569\uc801\uc778 \uad6c\ub9e4 \uc758\ub3c4 \uc2e0\ud638\ub97c \ud574\uc11d\ud558\uba70<\/li>\n<li data-section-id=\"vi6uci\" data-start=\"1235\" data-end=\"1287\">\uc0dd\uc131\ud615 AI\ub294 \ub9e4 \uc21c\uac04\uc5d0 \ub9de\ub294 \uc0c1\ud488, \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c, \uba54\uc2dc\uc9c0\ub97c \uc0dd\uc131\ud574 \uacbd\ud5d8\uc744 \uac1c\uc778\ud654\ud569\ub2c8\ub2e4<\/li>\n<li data-section-id=\"kw0apq\" data-start=\"1288\" data-end=\"1343\">DeepKNN\uacfc \uac19\uc740 \ub3c5\uc790 \uae30\uc220\uc740 \uc720\uc0ac\ud55c \uc120\ud638\ub3c4\ub97c \uae30\ubc18\uc73c\ub85c \uace0\uac1d\uacfc \uc0c1\ud488\uc744 \uc815\uad50\ud558\uac8c \ub9e4\uce6d\ud569\ub2c8\ub2e4<\/li>\n<\/ul>\n<p data-start=\"1345\" data-end=\"1462\">\uc774\ucc98\ub7fc \ucee4\uba38\uc2a4\uc5d0 \ud2b9\ud654\ub41c \uc5d4\ud130\ud504\ub77c\uc774\uc988\uae09 \uc2dc\uc2a4\ud15c\uc740 \uc18c\ube44\uc790\uc640 \uc0c1\ud669\uc744 \ub3d9\uc2dc\uc5d0 \uc774\ud574\ud558\uace0, \ubaa8\ub4e0 \ub178\ucd9c\uacfc \uc785\ucc30, \uc758\uc0ac\uacb0\uc815\uc744 \uc2e4\uc2dc\uac04\uc73c\ub85c \ucd5c\uc801\ud654\ud569\ub2c8\ub2e4. \uadf8 \uacb0\uacfc \ud37c\ud3ec\uba3c\uc2a4\ub294 \ub2e8\uc21c\ud55c \u2018\ubc18\uc751\u2019\uc744 \ub118\uc5b4 \u2018\uc124\uacc4\u2019\uc758 \uc601\uc5ed\uc73c\ub85c \ud655\uc7a5\ub429\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<div style=\"height: 70px;\"><\/div>\n<h2><b><span id=\"crowdin_phrase_2063225\" class=\"crowdin_phrase crowdin_phrase_translated\">\uc2e4\uc2dc\uac04\uc73c\ub85c \ud559\uc2b5\ud558\ub294 \uad11\uace0 \uc18c\uc7ac<\/span><\/b><\/h2>\n<p data-start=\"1491\" data-end=\"1582\">\uc608\uce21 \ub9c8\ucf00\ud305\uc740 \uc801\uc808\ud55c \uace0\uac1d\uc744 \ubbf8\ub9ac \ucc3e\ub294 \ub370\uc11c \uadf8\uce58\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. <strong>\uc18c\ube44\uc790\uc758 \ubc18\uc751\uc744 \uc5b4\ub5bb\uac8c \uc774\ub04c\uc5b4\ub0bc \uac83\uc778\uc9c0\uae4c\uc9c0 \ud3ec\ud568\ud574, \uad11\uace0 \uc18c\uc7ac\ub97c \uc608\uce21 \uc5d4\uc9c4\uc758 \ud575\uc2ec \uc694\uc18c<\/strong>\ub85c \ud65c\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n<p data-start=\"1584\" data-end=\"1690\">\ubaa8\ub4e0 \uc2a4\uc640\uc774\ud504\uc640 \uc2a4\ud06c\ub864, \uc2a4\ud0b5\uc740 \ud558\ub098\uc758 \uc2e0\ud638\uac00 \ub429\ub2c8\ub2e4. <strong>\uc5b4\ub5a4 \ube44\uc8fc\uc5bc\uc774 \uc2dc\uc120<\/strong>\uc744 \ub044\ub294\uc9c0, \uc5b4<strong>\ub5a4 \uba54\uc2dc\uc9c0\uac00 \ubc18\uc751\uc744 \uc720\ub3c4<\/strong>\ud558\ub294\uc9c0, <strong>\uc5b4\ub5a4 \ud615\uc2dd\uc774 \uc804\ud658<\/strong>\uc73c\ub85c \uc774\uc5b4\uc9c0\ub294\uc9c0\uc5d0 \ub300\ud55c <strong>\ub370\uc774\ud130\uac00 \uc2e4\uc2dc\uac04\uc73c\ub85c \ucd95\uc801<\/strong>\ub429\ub2c8\ub2e4. \uc2dc\uc2a4\ud15c\uc740 \uc774 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c <strong>\uc218\ucc9c \uac00\uc9c0 \uc870\ud569\uc744 \ub3d9\uc2dc\uc5d0 \uc2e4\ud5d8<\/strong>\ud558\uace0, <strong>\uc774\ubbf8\uc9c0\uc640 \uce74\ud53c, \ub808\uc774\uc544\uc6c3, \uc2ec\uc9c0\uc5b4 \uc601\uc0c1\uc758 \ud2b9\uc815 \uc7a5\uba74\uae4c\uc9c0\ub3c4 \uc0c1\ud669\uc5d0 \ub9de\uac8c \uc7ac\uad6c\uc131<\/strong>\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uac01 \uc18c<strong>\ube44\uc790\uc5d0\uac8c \uac00\uc7a5 \ub192\uc740 \uc131\uacfc\ub97c \ub0bc \uc218 \uc788\ub294 \ubc84\uc804\uc744 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc81c\uacf5<\/strong>\ud569\ub2c8\ub2e4. \uc774 \uacfc\uc815\uc5d0\uc11c \uad11\uace0 \uc18c\uc7ac\ub294 \ub354 \uc774\uc0c1 \uace0\uc815\ub41c \uacb0\uacfc\ubb3c\uc774 \uc544\ub2c8\ub77c, \uc608\uce21\uacfc \ud568\uaed8 \uc9c4\ud654\ud558\ub294 \uc2dc\uc2a4\ud15c\uc774 \ub429\ub2c8\ub2e4. \uad11\uace0\uc640 \uc608\uce21\uc774 \uc720\uae30\uc801\uc73c\ub85c \uacb0\ud569\ub418\uba70 \ud37c\ud3ec\uba3c\uc2a4\ub97c \uadf9\ub300\ud654\ud569\ub2c8\ub2e4.<\/p>\n<div style=\"height: 70px;\"><\/div>\n<h2><b><span id=\"crowdin_phrase_2063233\" class=\"crowdin_phrase crowdin_phrase_translated\">2026\ub144, \uc608\uce21\uc73c\ub85c \uc124\uacc4\ud558\ub294 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc758 \ubbf8\ub798<\/span><\/b><\/h2>\n<p data-start=\"1941\" data-end=\"2043\"><strong>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc740 \uc624\ub7ab\ub3d9\uc548 \u2018\ub204\uad6c\uc5d0\uac8c \ubcf4\uc5ec\uc904 \uac83\uc778\uac00\u2019\uc5d0 \uc9d1\uc911<\/strong>\ud574 \uc654\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ucc44\ub110 \uc911\uc2ec\uc73c\ub85c \ub098\ub418\uace0, \uc2e0\ud638\uc5d0 \ubc18\uc751\ud558\ub294 \ubc29\uc2dd\uc5d0 \uba38\ubb3c\ub7ec \uc788\ub358 \uae30\uc874 \uc811\uadfc\ubc95\uc740 \ub354 \uc774\uc0c1 \ucda9\ubd84\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n<p data-start=\"2045\" data-end=\"2129\">\uc774\uc81c \uc131\uacfc\ub294 \uc608\uce21\uc5d0\uc11c \uc2dc\uc791\ub429\ub2c8\ub2e4. <strong>\uc5b4\ub514\uc5d0\uc11c \uae30\ud68c\uac00 \ub9cc\ub4e4\uc5b4\uc9c8\uc9c0\ub97c \ubbf8\ub9ac \uc77d\uace0, \ub354 \uc815\ubc00\ud558\uac8c \uc608\uce21\ud558\uba70, \ubaa8\ub4e0 \ub178\ucd9c\uc774 \uc2e4\uc81c \uc131\uacfc\ub85c \uc774\uc5b4\uc9c0\ub3c4\ub85d \uc124\uacc4\ud558\ub294 \uac83<\/strong>. \uc774\uc81c \uc9c8\ubb38\uc740 \ub2ec\ub77c\uc838\uc57c \ud569\ub2c8\ub2e4. <strong>\uc6b0\ub9ac\uc758 \uc2dc\uc2a4\ud15c\uc740 \ub2e4\uac00\uc62c \ubcc0\ud654\ub97c \ubbf8\ub9ac \ud3ec\ucc29\ud558\ub3c4\ub85d \uc124\uacc4\ub418\uc5b4 \uc788\ub294\uac00, \uc544\ub2c8\uba74 \uc774\ubbf8 \ubc1c\uc0dd\ud55c \uc77c\uc5d0 \ub300\uc751\ud558\ub294 \ub370 \uadf8\uce58\uace0 \uc788\ub294\uac00.<\/strong><\/p>\n<p data-start=\"2217\" data-end=\"2286\">\uacb0\uad6d \uc608\uce21 \ud37c\ud3ec\uba3c\uc2a4\uc758 \ud575\uc2ec\uc740 \ud0c0\uc774\ubc0d\uc785\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uadf8 \ud0c0\uc774\ubc0d\uc744 \uc5bc\ub9c8\ub098 \uc55e\ub2f9\uae38 \uc218 \uc788\ub294\uc9c0\uac00, \uc55e\uc73c\ub85c\uc758 \uacbd\uc7c1\ub825\uc744 \uacb0\uc815\ud569\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ud574\ub2f9 \ube14\ub85c\uadf8\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 \ube4c\ud504\ub9ac\ub4dc \uc1fc\ubca0\uc774\ub9ac(Wilfried Schobeiri)\uac00 AdExchanger\uc5d0 \uae30\uace0\ud55c \uae00\uc744 \ubc14\ud0d5\uc73c\ub85c \uc7ac\uad6c\uc131\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc601\ubb38 \uc6d0\ubb38\uc740 \u201cPredict Or Perish: Why Performance Marketing Must Evolve With AI In 2026\u201d\uc5d0\uc11c \ud655\uc778\ud558\uc2e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc804\uc5d0\ub294 \ub9c8\ucf00\ud130\ub4e4\uc774 \uc0c1\ud488 \uc0c1\uc138 \ud398\uc774\uc9c0 \uc870\ud68c, \uc7a5\ubc14\uad6c\ub2c8 \ucd94\uac00, \ud0a4\uc6cc\ub4dc \uac80\uc0c9\uacfc \uac19\uc740 \uba85\ud655\ud55c \uc2e0\ud638\uac00 \ud3ec\ucc29\ub41c \uc774\ud6c4\uc5d0 \ucea0\ud398\uc778\uc744 \uc2e4\ud589\ud558\ub294 \uac83\uc774 \uc77c\ubc18\uc801\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc624\ub298\ub0a0\ucc98\ub7fc \ucc44\ub110\uacfc \ub9e4\uccb4\uac00 \ubd84\uc0b0\ub41c \ud658\uacbd\uc5d0\uc11c\ub294, \uc774\ub7ec\ud55c 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