{"id":22824,"date":"2026-03-30T12:31:50","date_gmt":"2026-03-30T16:31:50","guid":{"rendered":"https:\/\/www.criteo.com\/?p=418084"},"modified":"2026-04-17T16:08:59","modified_gmt":"2026-04-17T07:08:59","slug":"introducing-curated-packages-commerce-creative-audiences","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/introducing-curated-packages-commerce-creative-audiences\/","title":{"rendered":"\ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\uc640 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub85c \ub9cc\ub4dc\ub294 \uc131\uacfc \ucd5c\uc801\ud654: \ud06c\ub9ac\ud14c\uc624 \ud050\ub808\uc774\uc158 \ud328\ud0a4\uc9c0"},"content":{"rendered":"<p>\ub9c8\ucf00\ud130\ub77c\uba74 \ud55c \ubc88\ucbe4 \uc774\ub7f0 \uc0c1\ud669\uc744 \uacbd\ud5d8\ud574\ubcf4\uc168\uc744 \uac81\ub2c8\ub2e4.<\/p>\n<p>\uac8c\uc784 \ucf58\uc194 \ube0c\ub79c\ub4dc \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud558\uac8c \ub418\uc5c8\uc744 \ub54c, \ub9c8\ucf00\ud130\ub294 \u201818~35\uc138 \ud14c\ud06c \ub355\ud6c4\u2019 \uc640 \uac19\uc740 \ud0c0\uac9f\uc744 \uc124\uc815\ud558\uace0, \uc77c\ubc18\uc801\uc778 \ub514\uc2a4\ud50c\ub808\uc774 \ubc30\ub108\ub85c \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud569\ub2c8\ub2e4. \uc774\ub54c \ub178\ucd9c\uc740 \uafb8\uc900\ud788 \uc313\uc774\uc9c0\ub9cc \uc131\uacfc\ub294 \uc5b4\ub5a8\uae4c\uc694? \ubaa9\ud45c\ud55c \uc218\uce58\uc5d0\ub294 \ubabb \ubbf8\uce58\uace0, \uacb0\uad6d \u201c\uc774\uac74 \ub2e4\uc2dc \ubd10\uc57c \ud560 \uac83 \uac19\uc740\ub370\uc694\u201d\ub77c\ub294 \uc774\uc57c\uae30\uac00 \ub098\uc624\uac8c \ub429\ub2c8\ub2e4.<\/p>\n<p>\uc65c \uc774\ub7f0 \uc77c\uc774 \ubc18\ubcf5\ub420\uae4c\uc694? <strong>\uc624\ub514\uc5b8\uc2a4\uac00 \ub108\ubb34 \uad11\ubc94\uc704\ud558\uac70\ub098, \uad11\uace0 \uc18c\uc7ac\uac00 \ub108\ubb34 \uae30\ubcf8\uc73c\ub85c \uc124\uc815\ub418\uc5b4 \uc788\uae30 \ub54c\ubb38<\/strong>\uc785\ub2c8\ub2e4. <strong>\uc9c0\uae08\uc758 \uc18c\ube44\uc790\ub294 \ub354 \ub9ce\uc774 \ud0d0\uc0c9\ud558\uace0, \ub354 \uaf3c\uaf3c\ud558\uac8c \ube44\uad50\ud558\uba70, \ub354 \uc2e0\uc911\ud558\uac8c \uc120\ud0dd\ud569\ub2c8\ub2e4.<\/strong> \uc774\ub7f0 \ud658\uacbd\uc5d0\uc11c <strong>\ub204\uad6c\uc5d0\uac8c\ub098 \ud1b5\ud558\ub294 \uba54\uc2dc\uc9c0\ub294 \uacb0\uad6d \ub204\uad6c\uc5d0\uac8c\ub3c4 \uae4a\uac8c \ub2ff\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/strong><\/p>\n<p>\uc774\ub7ec\ud55c \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uae30 \uc704\ud574 \uad6c\ucd95\ub41c \uae30\ub2a5\uc774 \ubc14\ub85c <strong>&#8216;\ud050\ub808\uc774\uc158\ub41c \ud328\ud0a4\uc9c0: \ucee4\uba38\uc2a4 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c + \uc624\ub514\uc5b8\uc2a4&#8217;<\/strong>\uc785\ub2c8\ub2e4. <strong>SKU \ub2e8\uc704\uc758 \uad6c\ub9e4 \uc758\ub3c4\ub97c \ubc18\uc601\ud55c \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\uc640, \uac01 \uc9c0\uba74\uc5d0 \ucd5c\uc801\ud654\ub41c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \ud558\ub098\ub85c \uacb0\ud569\ud55c \uc194\ub8e8\uc158<\/strong>\uc785\ub2c8\ub2e4. \ubcf5\uc7a1\ud558\uac8c \ub098\ub20c \ud544\uc694 \uc5c6\uc774, \uc120\ud638\ud558\ub294 \uc218\uc694\uce21 \ud50c\ub7ab\ud3fc(DSP)\uc5d0\uc11c \ub51c ID \ud558\ub098\ub85c \ubaa8\ub4e0 \uac83\uc744 \uac04\ud3b8\ud558\uac8c \uc2e4\ud589\ud574\ubcf4\uc138\uc694.<\/p>\n<div style=\"height: 70px;\"><\/div>\n<h2><strong>\uad11\ubc94\uc704\ud55c \ud0c0\uac9f\ud305, \uc815\ub9d0 \ud6a8\uacfc\uc801\uc77c\uae4c\uc694? \ud55c\uacc4\uc640 \ubb38\uc81c\uc810<\/strong><\/h2>\n<p>\ubaa8\ub4e0 \ub178\ucd9c\uc774 \uac19\uc740 \uac00\uce58\ub97c \ub9cc\ub4e4\uc5b4\ub0b4\uc9c0\ub294 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ucea0\ud398\uc778\uc744 \ud1b5\ud574 \u2018\ud14c\ud06c \uc560\ud638\uac00\/\ub355\ud6c4\u2019\uc5d0\uac8c \ub3c4\ub2ec\ud558\ub294 \uac83\ub3c4 \uc758\ubbf8\ub294 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc <strong>\uc9c0\ub09c \uc77c\uc8fc\uc77c \ub3d9\uc548 \ud2b9\uc815 \uac8c\uc784 \ucf58\uc194\uc744 \uc138 \ubc88\uc774\ub098 \uc0b4\ud3b4\ubcf4\uace0, \uc9c0\uae08\ub3c4 \uac00\uaca9\uc744 \ube44\uad50\ud558\uace0 \uc788\ub294 \uc720\uc800\uc5d0\uac8c \ub3c4\ub2ec\ud55c\ub2e4\uba74 \uc5b4\ub5a8\uae4c\uc694?<\/strong> \uc644\uc804\ud788 \ub2e4\ub978 \uacb0\uacfc\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><a href=\"https:\/\/www.criteo.com\/kr\/blog\/predicting-the-unpredictable-what-are-commerce-audiences\/\">\ud06c\ub9ac\ud14c\uc624 \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4<\/a>\ub294 <strong>\ucd94\uce21\uc774 \uc544\ub2cc \uc2e4\uc81c \uc18c\ube44\uc790\uc758 \ud589\ub3d9 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uad6c\ucd95<\/strong>\ub429\ub2c8\ub2e4. <strong>\uc0c1\ud488 \uc870\ud68c, \uac80\uc0c9 \ud65c\ub3d9, \uad6c\ub9e4 \uc2e0\ud638 \ub4f1 SKU \uc218\uc900\uc758 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574, \ub2e8\uc21c\ud55c \uc778\uad6c\ud1b5\uacc4 \uae30\ubc18 \ucd94\uc815\uc774 \uc544\ub2cc \u2018\uc2e4\uc81c \uad6c\ub9e4 \uc758\ub3c4\u2019\ub97c \uc911\uc2ec\uc73c\ub85c \ud0c0\uac9f\ud305<\/strong>\ud569\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub9ac\uace0 <strong>\uadf8 \ucc28\uc774\ub294 \uc131\uacfc\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4<\/strong>. <strong>\uc2e4\uc81c \uace0\uac1d \uc0ac\ub840<\/strong>\ub97c \ud1b5\ud574 \uc9c1\uc811 \ud655\uc778\ud574\ubcf4\uc138\uc694.<\/p>\n<ul>\n<li><strong>\uae00\ub85c\ubc8c \uac8c\uc784 \ucf58\uc194 \ube0c\ub79c\ub4dc<\/strong>\uc758 \uacbd\uc6b0 \u2018\uc9c0\uae08 \uad6c\ub9e4\ud558\uae30\u2019 <strong>CTA \ud074\ub9ad\ub960(CTR)\uc774 250% \uc99d\uac00<\/strong>\ud588\uace0,<\/li>\n<li><strong>\ucee4\uba38\uc2a4\uc640 \uc5ec\ud589 \uc624\ub514\uc5b8\uc2a4<\/strong>\ub97c \ud568\uaed8 \ud65c\uc6a9\ud55c <strong>\uc5ec\ud589 \ube0c\ub79c\ub4dc\ub294 \uc804\ud658\ub2f9 \ube44\uc6a9(CPA)\uc744 60% \uc808\uac10<\/strong>\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\ub610\ud55c <strong>\uc544\ub9c8\uc874 DSP(Amazon DSP) \ucea0\ud398\uc778<\/strong>\uc5d0 <strong>\ud06c\ub9ac\ud14c\uc624 \ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\ub97c \ub808\uc774\uc5b4\ub9c1<\/strong>\ud55c \uacb0\uacfc, <strong>\uc99d\ubd84 \ub3c4\ub2ec(\uae30\uc874 \ub300\ube44 \ucd94\uac00 \ub3c4\ub2ec)\uc740 92% \ud655\ub300<\/strong>\ub418\uace0 <strong>\uc0c1\uc138 \ud398\uc774\uc9c0 \uc870\ud68c\uc728(DPVR)\uc740 55% \uc99d\uac00<\/strong>\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\uc774 \ubaa8\ub4e0 \uacb0\uacfc\ub294 \uacb0\ucf54 \uc6b0\uc5f0\uc774 \uc544\ub2d9\ub2c8\ub2e4.<\/p>\n<p>\uc18c\ube44\uc790\uac00 \u2018\ub204\uad6c\uc778\uc9c0\u2019\ub97c \ucd94\uce21\ud558\ub294 \ub300\uc2e0, \u2018<strong>\uc2e4\uc81c\ub85c \ubb34\uc5c7\uc744 \ud558\uace0 \uc788\ub294\uc9c0\u2019\uc5d0 \uc9d1\uc911\ud588\uc744 \ub54c \ub2f9\uc5f0\ud788 \ub098\ud0c0\ub098\ub294 \uacb0\uacfc<\/strong>\uc785\ub2c8\ub2e4. <strong>\uc18c\ube44\uc790\uc758 \uc2e4\uc81c \ud589\ub3d9 \ub370\uc774\ud130\ub97c \ubc14\ud0d5\uc73c\ub85c \uc624\ub514\uc5b8\uc2a4\ub97c \uad6c\ucd95\ud574\ubcf4\uc138\uc694.<\/strong><\/p>\n<div style=\"height: 70px;\"><\/div>\n<h2><strong>\ucee4\uba38\uc2a4 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c(Commerce Creative)\ub780?<\/strong><\/h2>\n<p><strong>\uc801\uc808\ud55c \uc18c\ube44\uc790\uc5d0\uac8c \ub3c4\ub2ec\ud558\ub294 \uac83\uc774 \uad11\uace0 \ucea0\ud398\uc778\uc5d0 \uc788\uc5b4 \uc808\ubc18<\/strong>\uc774\ub77c\uba74, <strong>\ub098\uba38\uc9c0 \uc808\ubc18\uc740 \uadf8 \uc18c\ube44\uc790\uac00 \u2018\ud589\ub3d9\ud560 \uc774\uc720\u2019\ub97c \ub9cc\ub4dc\ub294 \uac83<\/strong>\uc785\ub2c8\ub2e4.<\/p>\n<p>\ub9ce\uc740 \ucea0\ud398\uc778\uc774 \ubc14\ub85c \uc774 \uc9c0\uc810\uc5d0\uc11c \uc5b4\ub824\uc6c0\uc744 \uacaa\uc2b5\ub2c8\ub2e4. \uc544\ubb34\ub9ac \uc815\uad50\ud55c \uc624\ub514\uc5b8\uc2a4\ub97c \uad6c\ucd95\ud558\ub354\ub77c\ub3c4, \uc720\uc800\uac00 \ub9c8\uc8fc\ud558\ub294 <strong>\uad11\uace0\uac00 \ub2e8\uc870\ub86d\uace0 \uc815\uc801\uc778 \ubc30\ub108\ub77c\uba74 \uc911\uc694\ud55c \uad6c\ub9e4 \uc2e0\ud638\ub97c \ub193\uce58\uac8c \ub429\ub2c8\ub2e4.<\/strong> \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c(\uad11\uace0 \uc18c\uc7ac)\ub294 \ub2e8\uc21c\ud788 \uc624\ub514\uc5b8\uc2a4\uc640 \uc804\ud658 \uc0ac\uc774\ub97c \ucc44\uc6b0\ub294 \uc694\uc18c\uac00 \uc544\ub2c8\ub77c, \uadf8 \uc790\uccb4\ub85c \uc131\uacfc\ub97c \uc88c\uc6b0\ud558\ub294 \ud575\uc2ec \uc694\uc18c\uc785\ub2c8\ub2e4.<\/p>\n<p><strong>\ud06c\ub9ac\ud14c\uc624\ub294 \ud2b8\ub9ac\ud50c\ub9ac\ud504\ud2b8(TripleLift)\uc640\uc758 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud574<\/strong>, \ucee4\uba38\uc2a4 \uadf8\ub9ac\ub4dc(Commerce Grid) \ub0b4\uc5d0\uc11c \uc791\ub3d9\ud558\ub294 \ucee4\uba38\uc2a4 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ud3ec\ub9f7\uc744 \uc120\ubcf4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub2e8\uc21c\ud788 \uc774\ubbf8\uc9c0\ub97c \ubcf4\uc5ec\uc8fc\ub294 \uc218\uc900\uc744 \ub118\uc5b4 <strong>SKU \ub2e8\uc704\ub85c \uc0c1\ud488\uc744 \uc778\uc2dd\ud558\uace0, \uac00\uaca9, \uc7ac\uace0, \ud504\ub85c\ubaa8\uc158, \uc774\ubbf8\uc9c0 \ub4f1 \uc2e4\uc2dc\uac04 \uc0c1\ud488 \uc2e0\ud638\uc5d0 \uc989\uac01\uc801\uc73c\ub85c \ubc18\uc751\ud558\ub294 \uad6c\uc870<\/strong>\ub97c \uac16\ucd94\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c <strong>\uad11\uace0 \uac8c\uc7ac \uc704\uce58\uc5d0 \ub9de\uac8c \ucd5c\uc801\ud654\ub418\uae30 \ub54c\ubb38\uc5d0, \uac01 \ud658\uacbd\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c \ud3ec\ub9f7\uc73c\ub85c \uc790\ub3d9 \uc801\uc6a9<\/strong>\ub429\ub2c8\ub2e4.<\/p>\n<p>\uadf8 \ucc28\uc774\ub294 \uc2e4\uc81c \uc0ac\ub840\uc5d0\uc11c \ub354\uc6b1 \ubd84\uba85\ud558\uac8c \ub4dc\ub7ec\ub0a9\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\uc624\ud508 \uc775\uc2a4\uccb4\uc778\uc9c0 \ub300\ube44 ROAS 29% \uc0c1\uc2b9<\/strong>: \uad11\uace0 \uc9c0\uba74 \ub2e8\uc704 \ucd5c\uc801\ud654\uc758 \ud6a8\uacfc<\/li>\n<li><strong>CTR 2\ubc30 \uc99d\uac00<\/strong>: \ub124\uc774\ud2f0\ube0c \ud3ec\ub9f7\uc5d0 CTA\ub97c \uc801\uc6a9\ud588\uc744 \ub54c\uc758 \ubcc0\ud654<\/li>\n<li><strong>\uc778\uc2a4\ud2b8\ub9bc \uc644\ub8cc\uc728 83% \uc774\uc0c1<\/strong>: \uc5c5\uacc4 \ubca4\uce58\ub9c8\ud06c \uae30\uc900\uc778 IAS(77%)\ub97c \ub118\uc5b4\uc11c\ub294 \uc131\uacfc<\/li>\n<li><strong>\uccb4\ub958 \uc2dc\uac04 6\ubc30 \uc99d\uac00<\/strong>: \ub124\uc774\ud2f0\ube0c\uc640 \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ub97c \ud568\uaed8 \uc6b4\uc601\ud588\uc744 \ub54c \uc18c\ube44\uc790\ub4e4\uc758 \ucc38\uc5ec\ub3c4 \uc0c1\uc2b9<\/li>\n<\/ul>\n<div style=\"height: 70px;\"><\/div>\n<h2><strong>\ubcf5\uc7a1\ud55c \ucea0\ud398\uc778 \uc6b4\uc601, \uc5b4\ub5bb\uac8c \ud574\uacb0\ud560 \uc218 \uc788\uc744\uae4c\uc694?<\/strong><\/h2>\n<p>\ucea0\ud398\uc778\uc744 \uc6b4\uc601\ud558\ub2e4 \ubcf4\uba74, \uc5b4\ub290 \uc21c\uac04\ubd80\ud130 \uc77c\uc774 \ubcf5\uc7a1\ud574\uc9c0\uae30 \uc2dc\uc791\ud569\ub2c8\ub2e4.<\/p>\n<p>\ucee4\uba38\uc2a4 \uc624\ub514\uc5b8\uc2a4\ub97c <strong>\uc120\ubcc4\ub41c \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\uc5d0 \uc801\uc6a9<\/strong>\ud558\uace0, \uc5ec\uae30\uc5d0 \ub9de\ub294 \ud06c<strong>\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \uad6c\uc131\ud55c \ub4a4, \uc5ec\ub7ec \ud30c\ud2b8\ub108\uc640 \ud611\uc5c5\ud558\ub2e4 \ubcf4\uba74 \uacfc\uc815\uc774 \ub298\uc5b4\ub098\uace0 \uad00\ub9ac\ub3c4 \uc5b4\ub824\uc6cc\uc9d1\ub2c8\ub2e4.<\/strong> \u2018\ucee4\uba38\uc2a4 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c + \uc624\ub514\uc5b8\uc2a4\u2019 \ud328\ud0a4\uc9c0\ub294 \uc774 \uacfc\uc815\uacfc \ubcf5\uc7a1\ud568\uc744 \ud574\uacb0\ud558\uae30 \uc704\ud574 \uad6c\ucd95\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc624\ub514\uc5b8\uc2a4 \ub9e4\ud551\ubd80\ud130 \uc778\ubca4\ud1a0\ub9ac \ud050\ub808\uc774\uc158, \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ucd5c\uc801\ud654\uae4c\uc9c0 \uc774 \ubaa8\ub4e0 \uacfc\uc815\uc744 \ud06c\ub9ac\ud14c\uc624\uc640 \ud2b8\ub9ac\ud50c\ub9ac\ud504\ud2b8\uac00 \ud568\uaed8 \ud574\uacb0\ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub294 \ub2e8 \ud558\ub098\uc758 \ud050\ub808\uc774\uc158\ub41c \ub51c ID\ub9cc \ubc1b\uc544, \uc120\ud638\ud558\ub294 DSP\uc5d0\uc11c \ud65c\uc131\ud654\ud558\uae30\ub9cc \ud558\uba74 \ub418\ub294\ub370\uc694.<\/p>\n<p>\uc774\uc81c \ubc88\uac70\ub86d\uac8c \ub9de\ucda4\ud615 \uc5f0\ub3d9\uc774\ub098 \uc218\ub3d9 \uc778\ubca4\ud1a0\ub9ac \ub9e4\ud551, \uc5ec\ub7ec \uc624\ub514\uc5b8\uc2a4\ub97c \ub530\ub85c \uad00\ub9ac\ud560 \ud544\uc694\ub294 \uc5c6\uc2b5\ub2c8\ub2e4. \ud558\ub098\uc758 \ud1b5\ud569\ub41c \uc6cc\ud06c\ud50c\ub85c\uc6b0 \uc548\uc5d0\uc11c \uc624\ub514\uc5b8\uc2a4, \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c, \uc778\ubca4\ud1a0\ub9ac\uac00 \ucc98\uc74c\ubd80\ud130 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ub9de\ubb3c\ub824 \uc791\ub3d9\ud569\ub2c8\ub2e4.<\/p>\n<div style=\"height: 70px;\"><\/div>\n<h2><strong>\uc131\uacfc\ub294 \uc815\uad50\ud568\uc5d0\uc11c \uc2dc\uc791\ub429\ub2c8\ub2e4<\/strong><\/h2>\n<p>\ucee4\uba38\uc2a4\uc5d0\uc11c\uc758 \uc131\uacfc\ub294 \uacb0\ucf54 \uc6b0\uc5f0\ud788 \ub9cc\ub4e4\uc5b4\uc9c0\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc815\ud655\ud55c \uad6c\ub9e4 \uc2e0\ud638\ub97c 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