{"id":22854,"date":"2026-04-30T14:24:51","date_gmt":"2026-04-30T05:24:51","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=22854"},"modified":"2026-04-30T14:28:37","modified_gmt":"2026-04-30T05:28:37","slug":"criteo-commerce-forum-2026-highlights","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/criteo-commerce-forum-2026-highlights\/","title":{"rendered":"2026 \ud06c\ub9ac\ud14c\uc624 \ucee4\uba38\uc2a4 \ud3ec\ub7fc \ub2e4\uc2dc\ubcf4\uae30: \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub97c \ub118\uc5b4, \ucee4\uba38\uc2a4 \uc778\ud154\ub9ac\uc804\uc2a4\uc758 \ud604\uc7ac\uc640 \ubbf8\ub798"},"content":{"rendered":"

\uc5d0\uc774\uc804\ud2f1 \ucee4\uba38\uc2a4(Agentic Commerce)\uc640 AI\uc758 \ud655\uc0b0\uc73c\ub85c \ucee4\uba38\uc2a4\uc640 \uad11\uace0\ub294 \uc9c0\uae08\uae4c\uc9c0\uc640\ub294 \uc804\ud600 \ub2e4\ub978 \ubc29\ud5a5\uc73c\ub85c \ube60\ub974\uac8c \ubcc0\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\uc81c \ub9c8\ucf00\ud305\uc740 \ub2e8\uc21c\ud55c \ub9ac\ud0c0\uac9f\ud305, \ucea0\ud398\uc778 \uc9d1\ud589\uc744 \ub118\uc5b4, AI\uac00 \uc758\uc0ac\uacb0\uc815 \uacfc\uc815\uc5d0 \uc9c1\uc811 \uac1c\uc785\ud558\uace0, \ucee4\uba38\uc2a4 \uc804\ubc18\uc758 \ud750\ub984\uc744 \uc7ac\uc124\uacc4\ud558\ub294 \ub2e8\uacc4\ub85c \uc9c4\uc785<\/strong>\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\ubc88 \ud06c\ub9ac\ud14c\uc624 \ucee4\uba38\uc2a4 \ud3ec\ub7fc 2026 (Commerce Forum 2026)\uc5d0\uc11c\ub294 \uc774\ub7ec\ud55c \ubcc0\ud654\uc758 \uc911\uc2ec\uc5d0\uc11c \uc5c5\uacc4\uac00 \uc8fc\ubaa9\ud574\uc57c \ud560 \ud750\ub984\uacfc \ud568\uaed8, \ud06c\ub9ac\ud14c\uc624\uac00 \ubc14\ub77c\ubcf4\ub294 \ubc29\ud5a5\uc131, \uadf8\ub9ac\uace0 \uc2e4\uc81c \uc2dc\uc7a5\uc5d0\uc11c\uc758 \uc801\uc6a9 \uac00\ub2a5\uc131\uae4c\uc9c0 \ud3ed\ub113\uac8c \uacf5\uc720\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud3ec\ub7fc\uc5d0\uc11c\ub294 \ud06c\uac8c \ub450 \uac1c\uc758 \uc138\uc158\uc73c\ub85c \ub098\ub258\uc5b4 \uc9c4\ud589\ub418\uc5c8\uc73c\uba70, \uc774\ubc88 \ube14\ub85c\uadf8\uc5d0\uc11c\ub294 1\ubd80 \uc138\uc158\uc744 \uc911\uc2ec\uc73c\ub85c \ud06c\ub9ac\ud14c\uc624\uc758 AI \uae30\uc220 \ubc29\ud5a5\uc131\uacfc \ud55c\uad6d \uc2dc\uc7a5\uc5d0\uc11c\uc758 \ucee4\uba38\uc2a4 \uc778\ud154\ub9ac\uc804\uc2a4 \uc804\ub7b5<\/strong>\uc744 \ud655\uc778\ud574\ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

<\/div>\n

\ubbf8\ub514\uc5b4\ub97c<\/span><\/span>\u00a0<\/span><\/span>\ub118\uc5b4<\/span><\/span>,\u00a0<\/span><\/span>\uc778\ud154\ub9ac\uc804\uc2a4<\/span>\ub85c<\/span><\/span><\/strong><\/h2>\n

\uc778\ud130\ub0b4\uc154<\/span>\ub110<\/span>\u00a0<\/span>\ub9c8\ucf13<\/span>(International Markets)\u00a0<\/span>\uc0ac\uc5c5<\/span>\u00a0<\/span>\ucd1d<\/span>\uad04<\/span>,<\/span>\u00a0<\/span><\/span>\ub9c8\ud06c<\/span><\/span>\u00a0<\/span><\/span>\ud53c<\/span>\uc290<\/span>\ub9ac<\/span><\/span>(Marc Fischli)<\/span><\/span><\/p>\n

\"\ubbf8\ub514\uc5b4\ub97c<\/p>\n

\uc774\ubc88<\/span>\u00a0<\/span>\ud589\uc0ac\uc758<\/span>\u00a0<\/span>\uc624\ud504\ub2dd\uc740<\/span>\u00a0<\/span>\ucd5c\uadfc<\/span>\u00a0<\/span>\uae00\ub85c\ubc8c<\/span>\u00a0<\/span>\uc2dc\uc7a5<\/span>(International Markets)\u00a0<\/span>\ucd1d\uad04<\/span>\u00a0<\/span>\ub514\ub809\ud130\ub85c<\/span>\u00a0<\/span>\ubd80\uc784\ud55c<\/span>\u00a0<\/span>\ub9c8\ud06c<\/span>\u00a0<\/span>\ud53c\uc2ac\ub9ac\uac00<\/span>\u00a0<\/span>\ub9e1\uc544<\/span>, \u201c<\/span>\ubbf8\ub514\uc5b4\ub97c<\/span>\u00a0<\/span>\ub118\uc5b4<\/span>,\u00a0<\/span>\uc778\ud154\ub9ac\uc804\uc2a4\u201d\ub77c\ub294<\/span>\u00a0<\/span>\uc8fc\uc81c\ub85c<\/span>\u00a0<\/span>\uc2dc\uc791\ub418\uc5c8\uc2b5\ub2c8\ub2e4<\/span>.<\/span>\u00a0<\/span><\/p>\n

\uadf8\ub294<\/span>\u00a0<\/span>\ud604\uc7ac<\/span>\u00a0<\/span>\ucee4\uba38\uc2a4<\/span>\u00a0<\/span>\uc0b0\uc5c5\uc774<\/span>\u00a0<\/span>\ub2e8\uc21c\ud55c<\/span>\u00a0<\/span>\ub9ac\ud14c\uc77c<\/span>\u00a0<\/span>\ubbf8\ub514\uc5b4\uc640<\/span>\u00a0<\/span>\ud37c\ud3ec\uba3c\uc2a4<\/span>\u00a0<\/span>\ub9c8\ucf00\ud305<\/span>\u00a0<\/span>\uc911\uc2ec<\/span>\u00a0<\/span>\uad6c\uc870\ub97c<\/span>\u00a0<\/span>\ub118\uc5b4<\/span>,\u00a0<\/span>\ub370\uc774\ud130\uc640<\/span><\/b>\u00a0AI\u00a0<\/span><\/b>\uae30\ubc18\uc758<\/span><\/b>\u00a0<\/span><\/b>\uc778\ud154\ub9ac\uc804\uc2a4<\/span><\/b>\u00a0<\/span><\/b>\uc911\uc2ec<\/span><\/b>\u00a0<\/span><\/b>\uad6c\uc870\ub85c<\/span><\/b>\u00a0<\/span><\/b>\ube60\ub974\uac8c<\/span><\/b>\u00a0<\/span><\/b>\uc804\ud658\ub418\uace0<\/span><\/b>\u00a0<\/span><\/b>\uc788\ub2e4<\/span><\/b>\ub294<\/span>\u00a0<\/span>\uc810\uc744<\/span>\u00a0<\/span>\uac15\uc870\ud588\uc2b5\ub2c8\ub2e4<\/span>.<\/span>\u00a0<\/span><\/p>\n

\ud2b9\ud788<\/span>\u00a0<\/span>\uc18c\ube44\uc790\uc758<\/span>\u00a0<\/span>\uad6c\ub9e4<\/span>\u00a0<\/span>\uc5ec\uc815\uc740\u00a0\ub354\u00a0\uc774\uc0c1<\/span>\u00a0<\/span>\ub2e8\uc77c<\/span>\u00a0<\/span>\uacbd\ub85c\uac00<\/span>\u00a0<\/span>\uc544\ub2c8\ub77c<\/span>,\u00a0<\/span>\ub2e4\uc591\ud55c<\/span>\u00a0<\/span>\ucc44\ub110\uacfc<\/span>\u00a0<\/span>\uc811\uc810\uc774<\/span>\u00a0<\/span>\ub3d9\uc2dc\uc5d0<\/span>\u00a0<\/span>\uc5f0\uacb0\ub418\ub294<\/span>\u00a0<\/span>\ubcf5\ud569\uc801\uc778<\/span>\u00a0<\/span>\uad6c\uc870\ub85c<\/span>\u00a0<\/span>\ubcc0\ud654\ud558\uace0<\/span>\u00a0<\/span>\uc788\ub2e4\uace0<\/span>\u00a0<\/span>\uac15\uc870\ud588\uc2b5\ub2c8\ub2e4<\/span>.\u00a0<\/span>\uc774\ub7ec\ud55c<\/span>\u00a0<\/span>\ud658\uacbd\uc5d0\uc11c<\/span>\u00a0AI\u00a0<\/span>\uc5b4\uc2dc\uc2a4\ud134\ud2b8\uc758<\/span>\u00a0<\/span>\uc5ed\ud560<\/span>\u00a0<\/span>\ub610\ud55c<\/span>\u00a0<\/span>\ud655\ub300\ub418\uace0<\/span>\u00a0<\/span>\uc788\uc9c0\ub9cc<\/span>,\u00a0<\/span>\uc774\ub97c<\/span>\u00a0<\/span>\ub2e8\uc21c\ud55c<\/span>\u00a0<\/span>\uad6c\ub9e4<\/span><\/b>\u00a0<\/span><\/b>\uc5ec\uc815\uc758<\/span><\/b>\u00a0<\/span><\/b>\ucd9c\ubc1c\uc810\uc774<\/span><\/b>\u00a0<\/span><\/b>\uc544\ub2cc<\/span><\/b>\u00a0<\/span><\/b>\ud0d0\uc0c9\uacfc<\/span><\/b>\u00a0<\/span><\/b>\ubc1c\uacac<\/span><\/b>\u00a0<\/span><\/b>\uc804\ubc18\uc5d0<\/span><\/b>\u00a0<\/span><\/b>\uc601\ud5a5\uc744<\/span><\/b>\u00a0<\/span><\/b>\ubbf8\uce58\ub294<\/span><\/b>\u00a0<\/span><\/b>\ud575\uc2ec<\/span><\/b>\u00a0<\/span><\/b>\uc811\uc810\uc73c\ub85c<\/span><\/b>\u00a0<\/span><\/b>\uc815\uc758<\/span><\/b>\ud588\uc2b5\ub2c8\ub2e4<\/span>.<\/span>\u00a0<\/span><\/p>\n

\uc774\ub7ec\ud55c<\/span>\u00a0<\/span>\ubcc0\ud654<\/span>\u00a0<\/span>\uc18d\uc5d0\uc11c<\/span>\u00a0<\/span>\ud06c\ub9ac\ud14c\uc624\ub294<\/span>\u00a0<\/span>\uae30\uc874<\/span>\u00a0<\/span>\ucee4\uba38\uc2a4<\/span>\u00a0<\/span>\ubbf8\ub514\uc5b4<\/span>\u00a0<\/span>\ud50c\ub7ab\ud3fc\uc744<\/span>\u00a0<\/span>\ub118\uc5b4<\/span>,\u00a0<\/span>\ub370\uc774\ud130\uc640<\/span><\/b>\u00a0AI\u00a0<\/span><\/b>\uae30\ubc18\uc758<\/span><\/b>\u00a0<\/span><\/b>\ucee4\uba38\uc2a4<\/span><\/b>\u00a0<\/span><\/b>\uc778\ud154\ub9ac\uc804\uc2a4<\/span><\/b>\u00a0<\/span><\/b>\ud50c\ub7ab\ud3fc<\/span><\/b>\uc73c\ub85c\uc758<\/span>\u00a0<\/span>\uc9c4\ud654\ub97c<\/span>\u00a0<\/span>\uac00\uc18d\ud654\ud558\uace0<\/span>\u00a0<\/span>\uc788\uc73c\uba70<\/span>,\u00a0<\/span>\uc774\ub97c<\/span>\u00a0<\/span>\uc704\ud55c<\/span>\u00a04\uac00\uc9c0\u00a0<\/span>\ud575\uc2ec<\/span>\u00a0<\/span>\ubc29\ud5a5\uc131\uc744<\/span>\u00a0<\/span>\uc911\uc2ec\uc73c\ub85c<\/span>\u00a0<\/span>\ud5a5\ud6c4<\/span>\u00a0<\/span>\uc804\ub7b5\uc744\u00a0\uacf5\uc720\ud588\uc2b5\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

<\/div>\n

\uc65c\u00a0\uc9c0\uae08<\/span><\/b>,\u00a0<\/span><\/b>\ud06c\ub9ac\ud14c\uc624<\/span><\/b>\u00a0AI\uc778\uac00:\u00a0<\/span><\/b>\uc5d0\uc774\uc804\ud2f1<\/span><\/b>\u00a0<\/span><\/b>\uc2dc\ub300, \ub9c8\ucf00\ud130\uc758\u00a0\uc758\uc0ac\uacb0\uc815\uc740<\/span><\/b>\u00a0<\/span><\/b>\uc5b4\ub5bb\uac8c<\/span><\/b>\u00a0\ub2ec\ub77c\uc9c0\ub294\uac00<\/span><\/b>\u00a0<\/span><\/h2>\n

CTO\u00a0(Chief\u00a0Technology\u00a0Officer),\u00a0<\/span>\ub514\uc544\ubb34\ub4dc \uae38<\/span>(Diarmuid Gill)<\/span>\u00a0<\/span><\/p>\n

\uc774\uc5b4\uc9c4<\/span>\u00a0<\/span>\uc138\uc158\uc5d0\uc11c\ub294<\/span>\u00a0<\/span>\ub514\uc544\ubb34\ub4dc<\/span>\u00a0CTO\uac00\u00a0<\/span>\uc5d0\uc774\uc804\ud2f1<\/span>\u00a0AI\u00a0<\/span>\uc2dc\ub300\uc5d0\u00a0\u2018\uc65c\u00a0\uc9c0\uae08<\/span>\u00a0<\/span>\ud06c\ub9ac\ud14c\uc624<\/span>\u00a0AI\uac00\u00a0<\/span>\uc911\uc694\ud55c\uc9c0\u2019\uc5d0<\/span>\u00a0<\/span>\ub300\ud574<\/span>\u00a0<\/span>\ubcf4\ub2e4<\/span>\u00a0<\/span>\uad6c\uccb4\uc801\uc73c\ub85c<\/span>\u00a0<\/span>\uc124\uba85\ud588\uc2b5\ub2c8\ub2e4<\/span>.\u00a0AI\uac00\u00a0\ub2e8\uc21c\ud788\u00a0\uc18c\ube44\uc790\uc758\u00a0\uc81c\ud488\u00a0\ud0d0\uc0c9\u00a0\ubc29\uc2dd\uc744\u00a0\ubcc0\ud654\uc2dc\ud0a4\ub294\u00a0\uc218\uc900\uc744\u00a0\ub118\uc5b4,\u00a0\uc774\uc81c\ub294\u00a0\ucee4\uba38\uc2a4\u00a0\uc804\ubc18\uc758\u00a0\ud750\ub984\uc744\u00a0\ubc14\uafb8\ub294\u00a0\ub2e8\uacc4\uc5d0\u00a0\uc811\uc5b4\ub4e4\uace0\u00a0\uc788\ub2e4\uace0\u00a0\uac15\uc870\ud588\uc2b5\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

\"\uc65c<\/p>\n

\ud2b9\ud788 \uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \ud06c\uac8c \uc138 \uac00\uc9c0 \ubc29\ud5a5\uc5d0\uc11c \ub098\ud0c0\ub098\uace0 \uc788\ub2e4\uace0 \uc815\ub9ac\ud588\ub294\ub370\uc694. \ub370\uc774\ud130\uc640 AI\ub97c \uae30\ubc18\uc73c\ub85c \ud55c\u00a0<\/span>\ucee4\uba38\uc2a4 \uc778\ud154\ub9ac\uc804\uc2a4\uc758 \uac15\ud654<\/span><\/b>,\u00a0<\/span>\ud074\ub77c\uc774\uc5b8\ud2b8\uc758 \uc778\uc0ac\uc774\ud2b8 \ub3c4\ucd9c\uacfc \uc6b4\uc601 \ud6a8\uc728\uc131 \ud5a5\uc0c1<\/span><\/b>, \uadf8\ub9ac\uace0 \uad81\uadf9\uc801\uc73c\ub85c\u00a0<\/span>\ub354 \ub098\uc740 \uc18c\ube44\uc790 \uacbd\ud5d8\uc744 \uc81c\uacf5<\/span><\/b>\ud558\ub294 \ubc29\ud5a5\uc785\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

AI \uae30\uc220\uc774 \uace0\ub3c4\ud654\ub418\uba74\uc11c, \ube44\uc988\ub2c8\uc2a4 \uc5ed\uc2dc \ub354\uc6b1 \uc815\uad50\ud558\uac8c \ubcc0\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc2e0\uaddc \uace0\uac1d\uc744 \ubcf4\ub2e4 \uc815\ud655\ud558\uac8c \ud655\ubcf4\ud558\uace0, \ucea0\ud398\uc778\uc744 \ub354 \ud6a8\uc728\uc801\uc73c\ub85c \uc6b4\uc601\ud558\uba70, \uc804\ubc18\uc801\uc778 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc744 \ubcf4\ub2e4 \uc9c0\ub2a5\uc801\uc73c\ub85c \uad00\ub9ac\ud560 \uc218 \uc788\uac8c \ub41c \uac83\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \uc2e4\uc81c \uc2e4\ud589 \uc601\uc5ed\uc5d0\uc11c\ub3c4 \uad6c\uccb4\ud654\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u00a0<\/span>\ud06c\ub9ac\ud14c\uc624 AI<\/span><\/b>\ub294\u00a0<\/span>\ud074\ub77c\uc774\uc5b8\ud2b8\uc758 \uc778\uc0ac\uc774\ud2b8 \ud655\ubcf4\uc640 \uc6b4\uc601 \ud6a8\uc728\uc131\uc744 \ub3d9\uc2dc\uc5d0 \ub192\uc774\ub294 \ub370 \ucd08\uc810<\/span><\/b>\uc744 \ub9de\ucd94\uace0 \uc788\uc73c\uba70, \uc774 \uacfc\uc815\uc5d0\uc11c\u00a0<\/span>\ub514\uc544\ubb34\ub4dc\ub294 Model Context Protocols(MCPs)\ub97c \uc911\uc694\ud55c \uc694\uc18c\ub85c \uac15\uc870<\/span><\/b>\ud588\uc2b5\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

MCPs\ub294 \uc11c\ub85c \ub2e4\ub978 AI \uc2dc\uc2a4\ud15c\uacfc \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc774 \uc5f0\uacb0\ub418\uc5b4 \ub9e5\ub77d \uc815\ubcf4\ub97c \uacf5\uc720\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 \uad6c\uc870\ub85c, \ubcf4\ub2e4 \uc815\uad50\ud55c \ucee4\uba38\uc2a4 \uacbd\ud5d8\uacfc \ucea0\ud398\uc778 \uc2e4\ud589\uc744 \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uae30\ubc18 \uc704\uc5d0\uc11c\u00a0<\/span>\ud06c\ub9ac\ud14c\uc624 AI<\/span><\/b>\ub294<\/span>\u00a0<\/span>\uc624\ub514\uc5b8\uc2a4 \uad6c\ucd95, \ucea0\ud398\uc778 \uc6b4\uc601, \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc0dd\uc131<\/span><\/b>\u00a0\ub4f1\u00a0<\/span>\ub9c8\ucf00\ud305 \uc2e4\ud589 \uc804\ubc18\uc744 \ud1b5\ud569\uc801\uc73c\ub85c \uc9c0\uc6d0<\/span><\/b>\ud558\uba70, \uc804\ubc18\uc801\uc778 \uc6b4\uc601 \ud6a8\uc728\uacfc \uc815\uad50\ud568\uc744 \ub3d9\uc2dc\uc5d0 \ub04c\uc5b4\uc62c\ub9ac\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

\uc544\uc6b8\ub7ec\u00a0<\/span>\ud06c\ub9ac\ud14c\uc624<\/span><\/b>\u00a0<\/span>AI\ub294 \uc18c\ube44\uc790 \uacbd\ud5d8\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \ubc29\ud5a5<\/span><\/b>\uc73c\ub85c\ub3c4 \ud655\uc7a5\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubcc0\ud654\ud558\ub294 \uad6c\ub9e4 \uc5ec\uc815\uc5d0 \ub9de\ucdb0\u00a0<\/span>\ub300\ud654\ud615 \uad11\uace0\uc640 \uc5d0\uc774\uc804\ud2f1 \ucee4\uba38\uc2a4 \ucd94\ucc9c<\/span><\/b>\u00a0\ub4f1 \uc0c8\ub85c\uc6b4 \ubc29\uc2dd\uc774 \uc801\uc6a9\ub418\uba70, \uc774\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 \ub370\uc774\ud130\uc640 \uae30\uc220\uc744 \uae30\ubc18\uc73c\ub85c \uad6c\ud604\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

\ub514\uc544\ubb34\ub4dc\ub294 \ud5a5\ud6c4 \ucee4\uba38\uc2a4\uac00 \ubcf4\ub2e4 \uc9c0\ub2a5\uc801\uc774\uace0 \uc720\uc5f0\ud55c \ubc29\ud5a5\uc73c\ub85c \ubc1c\uc804\ud574 \ub098\uac08 \uac83\uc774\uba70, \uad81\uadf9\uc801\uc73c\ub85c\ub294 \uc778\uac04 \uc911\uc2ec\uc758 \ud615\ud0dc\ub85c \uc9c4\ud654\ud560 \uac83\uc774\ub77c\uace0 \uc804\ub9dd\ud588\uc2b5\ub2c8\ub2e4. \ub610\ud55c AI\ub294 \uc758\uc0ac\uacb0\uc815\uc744 \ub300\uccb4\ud558\uae30\ubcf4\ub2e4\ub294 \uc774\ub97c \uc9c0\uc6d0\ud558\ub294 \uc5ed\ud560\uc744 \ud558\uac8c \ub420 \uac83\uc774\ub77c\uace0 \uac15\uc870\ud588\uc2b5\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

<\/div>\n

\ud55c\uad6d\ud615 \ucee4\uba38\uc2a4 \uc778\ud154\ub9ac\uc804\uc2a4, \uc9c0\uae08\u00a0\uc5b4\ub5bb\uac8c<\/span><\/b>\u00a0<\/span><\/b>\ub9cc\ub4e4\uc5b4\uc9c0\uace0<\/span><\/b>\u00a0<\/span><\/b>\uc788\ub294\uac00<\/span><\/b>\u00a0<\/span><\/h2>\n

\uae40\ub3c4\uc724<\/span>,\u00a0<\/span>\uc774\uc7ac\uc6a9<\/span>,\u00a0<\/span>\ubc15\ub300\uacbd<\/span><\/p>\n

\"\ud55c\uad6d\ud615<\/p>\n

\uae00\ub85c\ubc8c\u00a0\uad00\uc810\uc5d0\uc11c\uc758\u00a0\ubcc0\ud654\uc5d0<\/span>\u00a0<\/span>\uc774\uc5b4<\/span>,\u00a0<\/span>\uc774\ubc88<\/span>\u00a0<\/span>\uc138\uc158\uc5d0\uc11c\ub294<\/span>\u00a0<\/span>\uc774\ub97c<\/span>\u00a0<\/span>\ud55c\uad6d<\/span>\u00a0<\/span>\uc2dc\uc7a5\uc5d0<\/span>\u00a0<\/span>\uc5b4\ub5bb\uac8c<\/span>\u00a0\ud604\uc9c0\ud654<\/span>\ud558\uace0 \uc788\uace0 \ube0c\ub79c\ub4dc \uad11\uace0\uc8fc, \ub9ac\ud14c\uc77c\ub7ec, \uc5d0\uc774\uc804\uc2dc\uc758 \ube44\uc988\ub2c8\uc2a4\uc5d0\uac8c\ub294\u00a0\uac01\uac01 \uc5b4\ub5a4 \uc758\ubbf8\uac00 \uc788\uc744 \uc218 \uc788\ub294\uc9c0\uc5d0<\/span>\u00a0<\/span>\ub300\ud55c<\/span>\u00a0<\/span>\ub17c\uc758\uac00<\/span>\u00a0<\/span>\uc774\uc5b4\uc84c\uc2b5\ub2c8\ub2e4<\/span>.<\/span>\u00a0<\/span><\/p>\n

\uc138\u00a0\uc5f0\uc0ac\ub294<\/span>\u00a0<\/span>\uac01\uc790\uc758<\/span>\u00a0<\/span>\uc804\ubb38\uc131\uc744<\/span>\u00a0<\/span>\ubc14\ud0d5\uc73c\ub85c<\/span>\u00a0<\/span>\ud55c\uad6d<\/span>\u00a0<\/span>\uc2dc\uc7a5\uc5d0<\/span>\u00a0<\/span>\ub300\ud55c<\/span>\u00a0<\/span>\uc778\uc0ac\uc774\ud2b8\ub97c<\/span>\u00a0<\/span>\ub2e4\uac01\ub3c4\ub85c<\/span>\u00a0<\/span>\uc81c\uc2dc\ud588\uc73c\uba70<\/span>,\u00a0<\/span>\ud2b9\ud788<\/span>\u00a0<\/span>\ud55c\uad6d<\/span>\u00a0<\/span>\uc18c\ube44\uc790<\/span>\u00a0<\/span>\uc124\ubb38\u00a0<\/span>\ub370\uc774\ud130\ub97c<\/span>\u00a0<\/span>\uae30\ubc18\uc73c\ub85c<\/span>\u00a0AI\uac00\u00a0<\/span>\uc2e4\uc81c<\/span>\u00a0<\/span>\uad6c\ub9e4<\/span>\u00a0<\/span>\uc5ec\uc815\uc5d0\uc11c<\/span>\u00a0<\/span>\uc5b4\ub5a4<\/span>\u00a0<\/span>\uc5ed\ud560\uc744<\/span>\u00a0<\/span>\ud558\uace0<\/span>\u00a0<\/span>\uc788\ub294\uc9c0\uc5d0<\/span>\u00a0<\/span>\ub300\ud55c<\/span>\u00a0<\/span>\uad6c\uccb4\uc801\uc778<\/span>\u00a0<\/span>\ubd84\uc11d\uc774<\/span>\u00a0<\/span>\uacf5\uc720\ub418\uc5c8\uc2b5\ub2c8\ub2e4<\/span>.<\/span>\u00a0<\/span><\/p>\n

AI\u00a0<\/span><\/b>\uc5b4\uc2dc\uc2a4\ud134\ud2b8\ub97c<\/span><\/b>\u00a0<\/span><\/b>\ud1b5\ud574<\/span><\/b>\u00a0<\/span><\/b>\uc1fc\ud551\uc744<\/span><\/b>\u00a0\u201c<\/span><\/b>\uc2dc\uc791\ud558\ub294<\/span><\/b>\u201d\u00a0<\/span><\/b>\ube44\uc911\uc740\u00a0\uc57d 7%\u00a0\uc218\uc900<\/span><\/b>\uc73c\ub85c<\/span>\u00a0<\/span>\ub098\ud0c0\ub0ac\uc73c\uba70<\/span>,\u00a0<\/span>\uc5ec\uc804\ud788<\/span>\u00a0<\/span>\ub9ce\uc740<\/span>\u00a0<\/span>\uc18c\ube44\uc790\ub4e4\uc774<\/span>\u00a0<\/span>\ub124\uc774\ubc84<\/span>\u00a0<\/span>\uac80\uc0c9\uc774\ub098<\/span>\u00a0<\/span>\ucee4\uba38\uc2a4<\/span>\u00a0<\/span>\ud50c\ub7ab\ud3fc\uc5d0\uc11c<\/span>\u00a0<\/span>\ud0d0\uc0c9\uc744<\/span>\u00a0<\/span>\uc2dc\uc791\ud558\ub294<\/span>\u00a0<\/span>\uac83\uc73c\ub85c<\/span>\u00a0<\/span>\ud655\uc778\ub418\uc5c8\uc2b5\ub2c8\ub2e4<\/span>.\u00a0<\/span>\ud558\uc9c0\ub9cc<\/span>\u00a0<\/span>\uc911\uc694\ud55c<\/span>\u00a0<\/span>\ubcc0\ud654\ub294<\/span>\u00a0<\/span>\uad6c\ub9e4<\/span>\u00a0<\/span>\uacb0\uc815<\/span>\u00a0<\/span>\ub2e8\uacc4\uc5d0\uc11c<\/span>\u00a0<\/span>\ub098\ud0c0\ub0a9\ub2c8\ub2e4<\/span>.\u00a0<\/span>\uc81c\ud488<\/span><\/b>\u00a0<\/span><\/b>\uad6c\ub9e4\u00a0\uc804\u00a0<\/span><\/b>AI\uc758\u00a0<\/span><\/b>\ucd94\ucc9c\uc774\ub098<\/span><\/b>\u00a0<\/span><\/b>\uc815\ubcf4\ub97c<\/span><\/b>\u00a0<\/span><\/b>\ucc38\uace0\ud558\uaca0\ub2e4\uace0<\/span><\/b>\u00a0<\/span><\/b>\uc751\ub2f5\ud55c<\/span><\/b>\u00a0<\/span><\/b>\ube44\uc728\uc740\u00a0\uc57d 53%<\/span><\/b>\ub85c,\u00a0\uc18c\ube44\uc790\ub4e4\uc774<\/span>\u00a0\u2018<\/span>\ubb34\uc5c7\uc744<\/span>\u00a0<\/span>\uc0b4\uc9c0\u2019\ub97c<\/span>\u00a0<\/span>\uacb0\uc815\ud558\ub294<\/span><\/b>\u00a0<\/span><\/b>\uc21c\uac04\uc5d0<\/span><\/b>\u00a0AI\uc758\u00a0<\/span><\/b>\uc601\ud5a5<\/span><\/b>\uc744<\/span>\u00a0<\/span>\ubc1b\uace0<\/span>\u00a0<\/span>\uc788\uc74c\uc744<\/span>\u00a0<\/span>\ubcf4\uc5ec\uc90d\ub2c8\ub2e4<\/span>.\u00a0<\/span>\ub610\ud55c<\/span>\u00a0<\/span>AI\u00a0<\/span><\/b>\uc774\uc6a9\uc790\uc758<\/span><\/b>\u00a096%\uac00\u00a0<\/span><\/b>\uae30\uc874<\/span><\/b>\u00a0<\/span><\/b>\ucc44\ub110\uc744<\/span><\/b>\u00a0<\/span><\/b>\ud568\uaed8<\/span><\/b>\u00a0<\/span><\/b>\uc0ac\uc6a9\ud558\ub294<\/span><\/b>\u00a0<\/span><\/b>\uac83<\/span><\/b>\uc73c\ub85c<\/span>\u00a0<\/span>\ub098\ud0c0\ub098<\/span>,\u00a0AI\uac00\u00a0\uae30\uc874\u00a0\uc1fc\ud551\u00a0\ucc44\ub110\uc744\u00a0\ub300\uccb4\ud558\uace0\u00a0\uc788\ub294\u00a0\uac83\uc774\u00a0\uc544\ub2c8\ub77c,\u00a0\uae30\uc874\u00a0\uc1fc\ud551\u00a0\uc5ec\uc815\u00a0\uc704\uc5d0\u00a0\uc0c8\ub85c\u00a0\uc62c\ub77c\uc628\u00a0\uc758\uc0ac\uacb0\uc815\u00a0\ub808\uc774\uc5b4\ub77c\uace0\u00a0\ubcf4\ub294\u00a0\uac83\uc774\u00a0\ub354\u00a0\uc801\ud569\ud558\ub2e4\ub294\u00a0\uac83\uc744\u00a0\ud655\uc778\ud560\u00a0\uc218\u00a0\uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

\uc774\uc640<\/span>\u00a0<\/span>\ud568\uaed8<\/span>\u00a0AI\ub97c\u00a0<\/span>\uc0c8\ub85c\uc6b4<\/span>\u00a0<\/span>\uc0c1\ud488\uc744<\/span>\u00a0<\/span>\ubc1c\uacac\ud558\ub294<\/span>\u00a0\u2018<\/span>\ubc1c\uacac<\/span>(Discovery)\u2019\u00a0<\/span>\ub3c4\uad6c\ub85c<\/span>\u00a0<\/span>\ud65c\uc6a9\ud558\ub294<\/span>\u00a0<\/span>\uc18c\ube44\uc790\ub3c4<\/span>\u00a0<\/span>\uc99d\uac00\ud558\uace0<\/span>\u00a0<\/span>\uc788\uc2b5\ub2c8\ub2e4<\/span>.\u00a0<\/span>\uacfc\uac70\uc5d0\ub294<\/span>\u00a0<\/span>\uba85\ud655\ud55c<\/span>\u00a0<\/span>\uc0c1\ud488\uc744<\/span>\u00a0<\/span>\uc815\ud574\ub450\uace0<\/span>\u00a0<\/span>\uac80\uc0c9\ud558\ub294<\/span>\u00a0\u2018<\/span>\ubaa9\uc801<\/span>\u00a0<\/span>\uae30\ubc18<\/span>\u00a0<\/span>\uad6c\ub9e4\u2019\uac00<\/span>\u00a0<\/span>\uc911\uc2ec\uc774\uc5c8\ub2e4\uba74<\/span>,\u00a0<\/span>\uc774\uc81c\ub294<\/span>\u00a0<\/span>\ub300\ud654\ub97c<\/span><\/b>\u00a0<\/span><\/b>\ud1b5\ud574<\/span><\/b>\u00a0<\/span><\/b>\ud0d0\uc0c9\ud558\uace0<\/span><\/b>\u00a0<\/span><\/b>\uc120\ud0dd\ud558\ub294<\/span><\/b>\u00a0\u2018<\/span><\/b>\ubc1c\uacac<\/span><\/b>\u00a0<\/span><\/b>\uc911\uc2ec\uc758<\/span><\/b>\u00a0<\/span><\/b>\ucee4\uba38\uc2a4<\/span><\/b>\u00a0<\/span><\/b>\uacbd\ud5d8\u2019\uc73c\ub85c<\/span><\/b>\u00a0<\/span><\/b>\ud655\uc7a5<\/span><\/b>\ub418\uace0<\/span>\u00a0<\/span>\uc788\uc2b5\ub2c8\ub2e4<\/span>.<\/span>\u00a0<\/span><\/p>\n

\uc774\ub7ec\ud55c<\/span>\u00a0<\/span>\ubcc0\ud654\ub294\u00a0\uac01\u00a0\ud50c\ub808\uc774\uc5b4\uc758<\/span>\u00a0<\/span>\uc5ed\ud560\uc5d0\ub3c4<\/span>\u00a0<\/span>\ubcc0\ud654\ub97c<\/span>\u00a0<\/span>\uc694\uad6c\ud569\ub2c8\ub2e4<\/span>.\u00a0<\/span>\ub9ac\ud14c\uc77c\ub7ec<\/span><\/b>\ub294<\/span>\u00a0AI\ub97c\u00a0<\/span>\ud65c\uc6a9\ud574<\/span>\u00a0<\/span>\uc18c\ube44\uc790<\/span>\u00a0<\/span>\ub2c8\uc988\ub97c<\/span>\u00a0<\/span>\ub354\uc6b1<\/span>\u00a0<\/span>\uae4a\uc774<\/span>\u00a0<\/span>\uc774\ud574\ud558\uace0<\/span>\u00a0<\/span>\uac1c\uc778\ud654\ub41c<\/span><\/b>\u00a0<\/span><\/b>\ucd94\ucc9c<\/span><\/b>\u00a0<\/span><\/b>\uc5ed\ub7c9\uc744<\/span><\/b>\u00a0<\/span><\/b>\uac15\ud654<\/span><\/b>\ud574\uc57c<\/span>\u00a0<\/span>\ud558\uba70<\/span>,\u00a0<\/span>\ube0c\ub79c\ub4dc<\/span><\/b>\ub294<\/span>\u00a0<\/span>\uc0c1\ud488<\/span><\/b>\u00a0<\/span><\/b>\ub370\uc774\ud130<\/span><\/b>\ub97c<\/span>\u00a0AI\uac00\u00a0<\/span>\uc774\ud574\ud558\uace0<\/span>\u00a0<\/span>\ud65c\uc6a9\ud560\u00a0\uc218\u00a0\uc788\ub3c4\ub85d<\/span>\u00a0<\/span>\uad6c\uc870\ud654\ud558\ub294<\/span><\/b>\u00a0<\/span><\/b>\uac83\uc774<\/span><\/b>\u00a0<\/span><\/b>\uc911\uc694<\/span><\/b>\ud574\uc9c0\uace0<\/span>\u00a0<\/span>\uc788\uc2b5\ub2c8\ub2e4<\/span>.\u00a0<\/span>\uc5d0\uc774\uc804\uc2dc<\/span><\/b>\u00a0<\/span>\uc5ed\uc2dc<\/span>\u00a0<\/span>\ub2e8\uc21c<\/span>\u00a0<\/span>\uc6b4\uc601\uc744<\/span>\u00a0<\/span>\ub118\uc5b4<\/span>,\u00a0<\/span>\uc5b4\ub5a4<\/span>\u00a0<\/span>\ubaa9\ud45c\ub97c<\/span>\u00a0<\/span>\uc124\uc815\ud560<\/span>\u00a0<\/span>\uac83\uc778\uc9c0<\/span>,\u00a0<\/span>\uc5b4\ub5a4<\/span>\u00a0<\/span>\uc624\ub514\uc5b8\uc2a4<\/span>\u00a0<\/span>\uc804\ub7b5\uc744<\/span>\u00a0<\/span>\uac00\uc838\uac08<\/span>\u00a0<\/span>\uac83\uc778\uc9c0<\/span>,\u00a0<\/span>\uadf8\ub9ac\uace0<\/span>\u00a0<\/span>\ub2e4\uc591\ud55c<\/span>\u00a0AI\uc640\u00a0<\/span>\ub9c8\ucf00\ud305<\/span>\u00a0<\/span>\ud234\uc744<\/span>\u00a0<\/span>\uc5b4\ub5bb\uac8c<\/span>\u00a0<\/span>\uc5f0\uacb0\ud574<\/span>\u00a0<\/span>\uc2e4\uc81c<\/span>\u00a0<\/span>\uc131\uacfc\ub85c<\/span>\u00a0<\/span>\uc774\uc5b4\uc9c0\uac8c\u00a0\ud560\u00a0\uac83\uc778\uc9c0\uc5d0<\/span>\u00a0<\/span>\ub300\ud55c<\/span>\u00a0<\/span>\uc124\uacc4<\/span><\/b>\u00a0<\/span><\/b>\uc5ed\ub7c9\uc774<\/span><\/b>\u00a0<\/span><\/b>\ud575\uc2ec<\/span><\/b>\uc774<\/span>\u00a0<\/span>\ub418\uace0<\/span>\u00a0<\/span>\uc788\uc2b5\ub2c8\ub2e4<\/span>.<\/span>\u00a0<\/span><\/p>\n

\uacb0\uad6d\u00a0\uc774\u00a0\ubaa8\ub4e0<\/span>\u00a0<\/span>\ubcc0\ud654\uc758<\/span>\u00a0<\/span>\uc911\uc2ec\uc5d0\ub294<\/span>\u00a0\u2018<\/span>\uc5f0\uacb0\u2019\uc774<\/span>\u00a0<\/span>\uc788\uc2b5\ub2c8\ub2e4<\/span>.<\/span>\u00a0\ud06c\ub9ac\ud14c\uc624\ub294 \ubc29\ub300\ud55c \ucee4\uba38\uc2a4 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ube0c\ub79c\ub4dc, \ub9ac\ud14c\uc77c\ub7ec, \uadf8\ub9ac\uace0 AI \uc5d0\uc774\uc804\ud2b8\ub97c \uc5f0\uacb0\ud558\ub294 \uc778\ud154\ub9ac\uc804\uc2a4 \ud5c8\ube0c\ub85c\uc11c\uc758 \uc5ed\ud560\uc744 \uac15\ud654\ud558\uace0 \uc788\uc73c\uba70, \uc774\ub97c \ud1b5\ud574 \uae30\uc5c5\ub4e4\uc774 \ubcc0\ud654\ud558\ub294 \ud658\uacbd \uc18d\uc5d0\uc11c\ub3c4 \ubcf4\ub2e4 \uc815\uad50\ud55c \uc758\uc0ac\uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

<\/div>\n

2026\ub144\u00a0\ub9c8\ucf00\ud305\u00a0\uc804\ub7b5,\u00a0\ud06c\ub9ac\ud14c\uc624\uc640\u00a0\ud568\uaed8\ud558\uc138\uc694\u00a0<\/strong><\/h2>\n

\uc774\ubc88<\/span>\u00a0<\/span>\ud06c\ub9ac\ud14c\uc624<\/span>\u00a0<\/span>\ucee4\uba38\uc2a4<\/span>\u00a0<\/span>\ud3ec\ub7fc<\/span>\u00a02026(Criteo Commerce Forum\u00a02026)\uc740\u00a0<\/span>\ucee4\uba38\uc2a4\uac00<\/span>\u00a0<\/span>\uc5b4\ub514\ub85c<\/span>\u00a0<\/span>\ud5a5\ud558\uace0<\/span>\u00a0<\/span>\uc788\ub294\uc9c0<\/span>,\u00a0<\/span>\uadf8\ub9ac\uace0\u00a0AI\uc758\u00a0\uc911\uc694\ud55c\u00a0\uc601\ud5a5\ub825\uacfc \uc2dc\uc7a5\uc758\u00a0\ubcc0\ud654<\/span>\u00a0<\/span>\uc18d\uc5d0\uc11c<\/span>\u00a0<\/span>\ubb34\uc5c7\uc744<\/span>\u00a0<\/span>\uc900\ube44\ud574\uc57c<\/span>\u00a0<\/span>\ud558\ub294\uc9c0\ub97c<\/span>\u00a0<\/span>\uba85\ud655\ud558\uac8c<\/span>\u00a0<\/span>\ubcf4\uc5ec\uc900<\/span>\u00a0<\/span>\uc790\ub9ac\uc600\uc2b5\ub2c8\ub2e4<\/span>.<\/span><\/p>\n

\uc18c\ube44\uc790\uc758<\/span>\u00a0<\/span>\ud589\ub3d9<\/span>\u00a0<\/span>\ud328\ud134<\/span>\u00a0<\/span>\ubcc0\ud654\uc5d0<\/span>\u00a0<\/span>\ub530\ub77c<\/span>,\u00a0<\/span>\ucee4\uba38\uc2a4\ub294<\/span>\u00a0AI\u00a0<\/span>\uae30\ubc18\uc758<\/span>\u00a0<\/span>\ucee4\uba38\uc2a4<\/span>\u00a0<\/span>\uc778\ud154\ub9ac\uc804\uc2a4\ub97c<\/span>\u00a0<\/span>\uc911\uc2ec\uc73c\ub85c<\/span>\u00a0<\/span>\ube60\ub974\uac8c<\/span>\u00a0<\/span>\uc7ac\ud3b8\ub418\uace0<\/span>\u00a0<\/span>\uc788\uc2b5\ub2c8\ub2e4<\/span>.\u00a0<\/span>\uc774\ub294<\/span>\u00a0<\/span>\ub2e8\uc21c\ud55c<\/span>\u00a0<\/span>\ud2b8\ub80c\ub4dc\ub97c<\/span>\u00a0<\/span>\ub118\uc5b4<\/span>,\u00a0<\/span>\ub9ac\ud14c\uc77c\ub7ec\u00b7\ube0c\ub79c\ub4dc\u00b7\uc5d0\uc774\uc804\uc2dc<\/span>\u00a0<\/span>\ubaa8\ub450\uc758<\/span><\/b>\u00a0<\/span><\/b>\uc758\uc0ac\uacb0\uc815<\/span><\/b>\u00a0<\/span><\/b>\ubc29\uc2dd\uacfc<\/span><\/b>\u00a0<\/span><\/b>\uc804\ub7b5\uc744<\/span><\/b>\u00a0<\/span><\/b>\ub2e4\uc2dc<\/span><\/b>\u00a0<\/span><\/b>\uc815\uc758\ud574\uc57c<\/span><\/b>\u00a0<\/span><\/b>\ud558\ub294<\/span><\/b>\u00a0<\/span><\/b>\ubcc0\ud654<\/span><\/b>\uc774\uae30\ub3c4<\/span>\u00a0<\/span>\ud569\ub2c8\ub2e4<\/span>.<\/span>\u00a0<\/span><\/p>\n

\ub2e4\uc74c<\/span>\u00a0<\/span>\ube14\ub85c\uadf8\uc5d0\uc11c\ub294<\/span>\u00a0<\/span>\uc2e4\uc81c<\/span>\u00a0<\/span>\uc131\uacf5<\/span>\u00a0<\/span>\uc0ac\ub840\ub97c<\/span>\u00a0<\/span>\uc911\uc2ec\uc73c\ub85c<\/span>,\u00a0<\/span>\ud06c\ub9ac\ud14c\uc624\uc758<\/span>\u00a0AI\u00a0<\/span>\uae30\uc220\uacfc<\/span>\u00a0<\/span>\uc804\ub7b5\uc774<\/span>\u00a0<\/span>\uc5b4\ub5bb\uac8c<\/span>\u00a0<\/span>\uc801\uc6a9\ub418\uace0<\/span>\u00a0<\/span>\uc131\uacfc\ub85c<\/span>\u00a0<\/span>\uc774\uc5b4\uc9c0\uace0<\/span>\u00a0<\/span>\uc788\ub294\uc9c0<\/span>\u00a0<\/span>\ubcf4\ub2e4<\/span>\u00a0<\/span>\uad6c\uccb4\uc801\uc73c\ub85c \ud655\uc778\ud574 <\/span>\ubcf4\uc138\uc694<\/span>.<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\uc5d0\uc774\uc804\ud2f1 \ucee4\uba38\uc2a4(Agentic Commerce)\uc640 AI\uc758 \ud655\uc0b0\uc73c\ub85c \ucee4\uba38\uc2a4\uc640 \uad11\uace0\ub294 \uc9c0\uae08\uae4c\uc9c0\uc640\ub294 \uc804\ud600 \ub2e4\ub978 \ubc29\ud5a5\uc73c\ub85c \ube60\ub974\uac8c \ubcc0\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc81c \ub9c8\ucf00\ud305\uc740 \ub2e8\uc21c\ud55c \ub9ac\ud0c0\uac9f\ud305, \ucea0\ud398\uc778 \uc9d1\ud589\uc744 \ub118\uc5b4, AI\uac00 \uc758\uc0ac\uacb0\uc815 \uacfc\uc815\uc5d0 \uc9c1\uc811 \uac1c\uc785\ud558\uace0, \ucee4\uba38\uc2a4 \uc804\ubc18\uc758 \ud750\ub984\uc744 \uc7ac\uc124\uacc4\ud558\ub294 \ub2e8\uacc4\ub85c \uc9c4\uc785\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ubc88 \ud06c\ub9ac\ud14c\uc624 \ucee4\uba38\uc2a4 \ud3ec\ub7fc 2026 (Commerce Forum 2026)\uc5d0\uc11c\ub294 \uc774\ub7ec\ud55c \ubcc0\ud654\uc758 \uc911\uc2ec\uc5d0\uc11c \uc5c5\uacc4\uac00 \uc8fc\ubaa9\ud574\uc57c \ud560 \ud750\ub984\uacfc \ud568\uaed8, \ud06c\ub9ac\ud14c\uc624\uac00 \ubc14\ub77c\ubcf4\ub294 \ubc29\ud5a5\uc131, \uadf8\ub9ac\uace0 \uc2e4\uc81c \uc2dc\uc7a5\uc5d0\uc11c\uc758 […]<\/p>\n","protected":false},"author":192,"featured_media":22865,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[466,676,686,680,173,461,145],"coauthors":[682],"class_list":{"0":"post-22854","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech","8":"category-commerce-ai","9":"category-performance-media","10":"category-retail-media","11":"category-commerce-media","12":"category-criteo-updates","13":"category-trends-insights","14":"criteo-business-advertiser","15":"criteo-business-enterprise","16":"criteo-business-agency","17":"criteo-business-retail-media","18":"criteo-business-retailer","19":"criteo-solution-customer-retention","20":"criteo-solution-dynamic-retargeting","21":"criteo-solution-retail-media","22":"criteo-solution-customer-acquisition","23":"criteo-solution-audiences","24":"criteo-technology-ai-engine","25":"criteo-topic-ai-innovation","26":"criteo-topic-retail-media","27":"criteo-topic-ad-tech","28":"criteo-topic-events"},"acf":{"enable_slide-in":false,"add_faq":false,"hide_post_from_listing":false,"remove_from_internal_search":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"\n2026 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\ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ud30c\uc545\ud574 \ubcf4\uc138\uc694. \ub370\uc774\ud130 \uae30\ubc18 \ud55c\uad6d \uc2dc\uc7a5 \uc778\uc0ac\uc774\ud2b8\ub97c \ud1b5\ud574 \ub9ac\ud14c\uc77c\ub7ec, \ube0c\ub79c\ub4dc, \uc5d0\uc774\uc804\uc2dc\uac00 \uace0\ub824\ud574\uc57c \ud560 \uc804\ub7b5 \ubc29\ud5a5\uae4c\uc9c0 \ud568\uaed8 \ud655\uc778\ud574\ubcf4\uc138\uc694.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/kr\/blog\/criteo-commerce-forum-2026-highlights\/\" \/>\n<meta property=\"og:site_name\" content=\"KR - Criteo\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-30T05:24:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-30T05:28:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/04\/\ud06c\ub9ac\ud14c\uc624-\ucee4\uba38\uc2a4\ud3ec\ub7fc-2026-\ub2e4\uc2dc\ubcf4\uae30-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"623\" 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