{"id":22890,"date":"2026-05-11T15:23:39","date_gmt":"2026-05-11T06:23:39","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=22890"},"modified":"2026-05-11T18:27:06","modified_gmt":"2026-05-11T09:27:06","slug":"criteo-commerce-forum-2026-retail-media-audience-strategy-new-partnership","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/criteo-commerce-forum-2026-retail-media-audience-strategy-new-partnership\/","title":{"rendered":"2026 \ud06c\ub9ac\ud14c\uc624 \ucee4\uba38\uc2a4 \ud3ec\ub7fc \ub2e4\uc2dc\ubcf4\uae30 2: \uc2e4\ubb34\uc5d0 \ubc14\ub85c \uc801\uc6a9 \uac00\ub2a5\ud55c \ub9c8\ucf00\ud305 \uc804\ub7b5\uacfc \uc0ac\ub840"},"content":{"rendered":"

\uc774\uc804 \ube14\ub85c\uadf8 \uae00\uc5d0\uc11c \uc5d0\uc774\uc804\ud2f1 \ucee4\uba38\uc2a4\uc640 AI\ub97c \uc911\uc2ec\uc73c\ub85c \ubcc0\ud654\ud558\ub294 \ucee4\uba38\uc2a4 \ud658\uacbd\uacfc \ud06c\ub9ac\ud14c\uc624\uc758 \ubc29\ud5a5\uc131\uc744 \uc0b4\ud3b4\ubd24\ub2e4\uba74,<\/span><\/a>\u00a0\uc774\ubc88\u00a0\uae00\uc5d0\uc11c\ub294\u00a0\uc774\ub7ec\ud55c\u00a0\ud750\ub984\uc774\u00a0\uc2e4\uc81c\u00a0<\/span>\ud55c\uad6d<\/span>\u00a0<\/span>\ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c\u00a0\uc5b4\ub5bb\uac8c\u00a0\ud604\uc9c0\ud654\u00a0\ub418\uace0\u00a0\uc788\uace0\u00a0\uc5b4\ub5a4\u00a0\uc131\uacf5\u00a0\uc0ac\ub840\uac00\u00a0\ub098\ud0c0\ub098\uace0\u00a0\uc788\ub294\uc9c0\u00a0\uacf5\uc720\ub41c\u00a0\ucee4\uba38\uc2a4\u00a0\ud3ec\ub7fc\uc758\u00a02\ubd80\u00a0\uc8fc\uc694\u00a0\ub0b4\uc6a9\uc744\u00a0\ud655\uc778\ud560\u00a0\uc218\u00a0\uc788\uc2b5\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

AI\uc640\u00a0\ub370\uc774\ud130\u00a0\uae30\ubc18\u00a0\uc758\uc0ac\uacb0\uc815\uc774\u00a0\uace0\ub3c4\ud654\ub418\uba74\uc11c,\u00a0\ub9c8\ucf00\ud305\uc740\u00a0\ub2e8\uc21c\ud55c\u00a0\ucea0\ud398\uc778\u00a0\uc6b4\uc601\uc744\u00a0\ub118\uc5b4\u00a0\uc804\ub7b5\u00a0\uc218\ub9bd\ubd80\ud130\u00a0\uc2e4\ud589,\u00a0\uc131\uacfc\u00a0\ucd5c\uc801\ud654\uae4c\uc9c0\u00a0\ud558\ub098\ub85c\u00a0\uc5f0\uacb0\ub418\ub294\u00a0\ubc29\ud5a5\uc73c\ub85c\u00a0\ube60\ub974\uac8c\u00a0\uc9c4\ud654\ud558\uace0\u00a0\uc788\uc2b5\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

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<\/div>\n

\ub124\uc774\ubc84\u00a0X\u00a0\ud06c\ub9ac\ud14c\uc624\u00a0:\u00a0\ud50c\ub7ab\ud3fc\uacfc\u00a0\ub370\uc774\ud130\ub85c\u00a0\ud655\uc7a5\ub418\ub294\u00a0\ucee4\uba38\uc2a4\u00a0\uc0dd\ud0dc\uacc4<\/span><\/b>\u00a0<\/span><\/h2>\n

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\"\ub124\uc774\ubc84<\/p>\n

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<\/div>\n

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\"\uc62c\ub9ac\ube0c\uc601\uacfc<\/p>\n

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\ub610\ud55c\u00a0\ub2e4\uc591\ud55c\u00a0\ub9ac\ud14c\uc77c\u00a0\ubbf8\ub514\uc5b4\u00a0\ucc44\ub110\uacfc\u00a0\uad11\uace0\u00a0\ud3ec\ub9f7\uc744\u00a0\ud558\ub098\uc758\u00a0\uad6c\uc870\ub85c\u00a0\ud1b5\ud569\ud574\u00a0\uc6b4\uc601\ud568\uc73c\ub85c\uc368,\u00a0\uc628\uc0ac\uc774\ud2b8\uc640\u00a0\uc624\ud504\uc0ac\uc774\ud2b8\ub97c\u00a0\ubd84\ub9ac\ud558\uc9c0\u00a0\uc54a\uace0\u00a0\ud558\ub098\uc758\u00a0\ud750\ub984\u00a0\uc548\uc5d0\uc11c\u00a0\ucea0\ud398\uc778\uc744\u00a0\uc124\uacc4\ud558\uace0\u00a0\uc2e4\ud589\ud558\ub294\u00a0\uc811\uadfc\uc774\u00a0\uac15\uc870\ub418\uc5c8\uc2b5\ub2c8\ub2e4.\u00a0\uc774\ub97c\u00a0\ud1b5\ud574\u00a0\ub9c8\ucf00\ud130\ub294\u00a0\uace0\uac1d\u00a0\uc5ec\uc815\u00a0\uc804\ubc18\uc774\u00a0\uc544\ub2cc,\u00a0<\/span>\uc804\ud658\uc5d0\u00a0\uac00\uae4c\uc6b4\u00a0\ud575\uc2ec\u00a0\uad6c\uac04\uc5d0\uc11c\u00a0\ube0c\ub79c\ub4dc\u00a0\uba54\uc2dc\uc9c0\uc640\u00a0\uc0c1\ud488\uc744\u00a0\uc5f0\uacb0\ud560\u00a0\uc218\u00a0\uc788\uc73c\uba70<\/span><\/b>,\u00a0<\/span>\uc2e4\uc9c8\uc801\uc778\u00a0\uad6c\ub9e4\ub85c\u00a0\uc774\uc5b4\uc9c0\ub294\u00a0\uc131\uacfc\u00a0\uc911\uc2ec\uc758\u00a0\uc804\ub7b5\uc744\u00a0\uad6c\ucd95\ud560\u00a0\uc218\u00a0\uc788\uc2b5\ub2c8\ub2e4.<\/span><\/b>\u00a0<\/span><\/p>\n

\"\uc62c\ub9ac\ube0c\uc601\uacfc<\/p>\n

\uacb0\uacfc\uc801\uc73c\ub85c<\/span>\u00a0<\/span>\ube0c\ub79c\ub4dc\ub294<\/span>\u00a0\ub354\u00a0<\/span>\uc815\ud655\ud55c<\/span>\u00a0<\/span>\uace0\uac1d\uc5d0\uac8c<\/span>\u00a0<\/span>\ub3c4\ub2ec\ud560<\/span>\u00a0\uc218\u00a0<\/span>\uc788\uc744<\/span>\u00a0<\/span>\ubfd0\ub9cc<\/span>\u00a0<\/span>\uc544\ub2c8\ub77c<\/span>,\u00a0<\/span><\/span>\uc720\uc785<\/span>,\u00a0<\/span>\uc804\ud658<\/span>, ROAS \ub4f1\u00a0<\/span>\ud575\uc2ec<\/span>\u00a0<\/span>\uc9c0\ud45c<\/span>\u00a0<\/span>\uc804\ubc18\uc5d0\uc11c<\/span>\u00a0<\/span>\uc9c0\uc18d\uc801\uc778<\/span>\u00a0<\/span>\uc131\uacfc<\/span>\u00a0<\/span>\uac1c\uc120\uc744<\/span>\u00a0<\/span>\uae30\ub300\ud560<\/span>\u00a0\uc218\u00a0<\/span>\uc788\ub294<\/span>\u00a0<\/span>\uad6c\uc870<\/span>\ub97c<\/span>\u00a0<\/span>\uac16\ucd94\uac8c<\/span>\u00a0<\/span>\ub429\ub2c8\ub2e4<\/span>.<\/span><\/span><\/strong>\u00a0<\/span>\uc2e4\uc81c\ub85c<\/span>\u00a0<\/span>\uc62c\ub9ac\ube0c\uc601\uc740<\/span>\u00a0<\/span>\ud06c\ub9ac<\/span>\ud14c\uc624<\/span>\u00a0<\/span>\ud611\ub825\uad11\uace0\ub97c<\/span>\u00a0<\/span>\ud1b5\ud574<\/span><\/span>\u00a0<\/span><\/span>\uc9c0\uae08\uae4c\uc9c0 \uc57d\u00a0<\/span><\/span>60<\/span><\/span>\uc5ec<\/span>\uac1c\uc758<\/span>\u00a0<\/span>\ube0c\ub79c\ub4dc\ub97c<\/span>\u00a0<\/span>\uc548\uc815\uc801\uc73c\ub85c<\/span>\u00a0<\/span>\uc628<\/span>\ubcf4\ub529<\/span>\u00a0\ud560 \uc218\u00a0<\/span>\uc788\uc5c8<\/span>\uace0\u00a0<\/span>\uc131\uacfc\u00a0<\/span>\uce21\uba74\uc5d0\uc11c\ub3c4<\/span><\/span>,\u00a0<\/span><\/span>\ud2b8\ub798\ud53d \ud6a8\uc728<\/span><\/span>,\u00a0<\/span><\/span>ROAS,\u00a0<\/span><\/span>\ube0c\ub79c\ub4dc\u00a0<\/span>\uc628\ubcf4\ub529<\/span>\u00a0\uaddc\ubaa8 \uac19\uc740 \ud575\uc2ec \uc9c0\ud45c \ubaa8\ub450 \uae0d\uc815\uc801\uc778 \uacb0\uacfc\ub97c \ubcf4\uc774<\/span>\uace0\u00a0<\/span>\uc788\uc2b5<\/span>\ub2c8<\/span>\ub2e4<\/span>.<\/span><\/span>\u00a0<\/span><\/span>\uc774<\/span>\ub294<\/span>\u00a0<\/span>\ub9ac<\/span>\ud14c<\/span>\uc77c<\/span>\u00a0<\/span>\ubbf8<\/span>\ub514<\/span>\uc5b4<\/span>\uac00<\/span>\u00a0<\/span>\ub2e8<\/span>\uc21c\ud55c<\/span>\u00a0<\/span>\ub9e4<\/span>\uccb4<\/span>\u00a0<\/span>\uc6b4<\/span>\uc601<\/span>\uc744<\/span>\u00a0<\/span>\ub118<\/span>\uc5b4<\/span>,<\/span>\u00a0<\/span><\/span>\ub370<\/span>\uc774<\/span>\ud130<\/span>\uc640<\/span>\u00a0<\/span>\uc2e4<\/span>\ud589\uc774<\/span>\u00a0<\/span>\uacb0<\/span>\ud569<\/span>\ub41c<\/span>\u00a0<\/span>\u2018<\/span>\uc131<\/span>\uacfc<\/span>\u00a0<\/span>\uc911<\/span>\uc2ec<\/span>\u00a0<\/span>\ub9c8<\/span>\ucf00\ud305<\/span>\u00a0<\/span>\ud50c<\/span>\ub7ab\ud3fc\u2019\uc73c<\/span>\ub85c<\/span>\u00a0<\/span>\uc9c4<\/span>\ud654<\/span>\ud558<\/span>\uace0<\/span>\u00a0<\/span>\uc788<\/span>\uc74c<\/span>\uc744<\/span>\u00a0<\/span>\ubcf4<\/span>\uc5ec\uc8fc\ub294<\/span>\u00a0<\/span>\uc2dc<\/span>\uac04<\/span>\uc774\uc600\uc2b5\ub2c8\ub2e4<\/span>.<\/span><\/span>\u00a0<\/span><\/strong><\/p>\n

<\/div>\n

\ubcf4\uc774\ub294\u00a0AI\uc758\u00a0\ud798:\u00a0\ub370\uc774\ud130\ub85c\u00a0\uc124\uacc4\ud558\ub294\u00a0\uc624\ub514\uc5b8\uc2a4\u00a0\ud0c0\uac9f\ud305\u00a0\uc804\ub7b5<\/span><\/b>\u00a0<\/span><\/h2>\n

\uae40\uc9c0\uc778, \uc815\uc758\uc9c4, \ud55c\uc815\ubbfc, \uc720\uc5f0\uc2b9 – \ud06c\ub9ac\ud14c\uc624<\/span>\u00a0<\/span><\/p>\n

\uc624\ub514\uc5b8\uc2a4\u00a0\uc138\uc158\uc5d0\uc11c\ub294\u00a0<\/span>\ub9ac\ud14c\uc77c\u00b7\ud648\uc1fc\ud551,\u00a0\ud328\uc158,\u00a0\uc5ec\ud589\u00a0\ub4f1 \uc138\u00a0\uac00\uc9c0\u00a0\uc8fc\uc694\u00a0\uc0b0\uc5c5\uc744\u00a0\uc911\uc2ec<\/span><\/b>\uc73c\ub85c\u00a0\ub2e4\uc591\ud55c\u00a0\uc0ac\ub840\uac00\u00a0\uacf5\uc720\ub418\uc5c8\uc2b5\ub2c8\ub2e4.\u00a0<\/span>\ud648\uc564\uc1fc\ud551,\u00a0\ubc14\ubc14\ub354\ub2f7\ucef4,\u00a0\ud558\ub098\ud22c\uc5b4,\u00a0\uc624\ub298\uc758\u00a0\uc9d1\uc774\u00a0\ub300\ud45c\u00a0\uc0ac\ub840<\/span><\/b>\ub85c\u00a0\uc18c\uac1c\ub418\uc5c8\uc73c\uba70,\u00a0\uacf5\ud1b5\uc801\uc73c\ub85c\u00a0<\/span>\uacbd\uc7c1\u00a0\uc2ec\ud654\u00a0\uc18d\uc5d0\uc11c\u00a0\uc804\ud658\u00a0\uac00\ub2a5\uc131\uc774\u00a0\ub192\uc740\u00a0\uace0\uac1d\uc5d0\u00a0\uc9d1\uc911\ud558\uae30\u00a0\uc704\ud55c\u00a0\uc624\ub514\uc5b8\uc2a4\u00a0\uc804\ub7b5\uc758\u00a0\uc911\uc694\uc131<\/span><\/b>\uc774\u00a0\uac15\uc870\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

\"\ubcf4\uc774\ub294<\/p>\n

\ub9ac\ud14c\uc77c\u00a0\ubc0f\u00a0\ud648\uc1fc\ud551\u00a0\ubd84\uc57c\uc758\u00a0<\/span>\ud648\uc564<\/span>\uc1fc\ud551<\/span>\u00a0<\/span>\uc0ac\ub840\uc5d0\uc11c\ub294,\u00a0<\/span>\uc720\uc785\uc740\u00a0\ucda9\ubd84\ud558\uc9c0\ub9cc\u00a0\uad6c\ub9e4\ub85c\u00a0\uc774\uc5b4\uc9c8\u00a0\uac00\ub2a5\uc131\uc774\u00a0\ub192\uc740\u00a0\uc720\uc800\ub97c\u00a0\uc120\ubcc4\ud558\ub294\u00a0\ub370\u00a0\ud55c\uacc4<\/span><\/b>\uac00 \uc788\ub2e4\ub294 \ud574\uacb0 \uacfc\uc81c\uac00 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\uc5d0 \ub530\ub77c <\/span>\ud074\ub9ad\u00a0\ub370\uc774\ud130\ub97c\u00a0\uae30\ubc18\uc73c\ub85c\u00a0\uc720\uc800\ub97c\u00a0\uc7ac\uc815\uc758<\/span><\/b>\ud558\uace0,\u00a0<\/span>\ub2e8\uc21c\u00a0\ud074\ub9ad\u00a0\uc720\uc800\uc640\u00a0\uce74\ud14c\uace0\ub9ac\u00b7\uc0c1\ud488\u00a0\uae30\ubc18\u00a0\ud074\ub9ad\u00a0\uc720\uc800\ub97c\u00a0\uad6c\ubd84\ud574\u00a0\ud65c\uc6a9\ud558\ub294\u00a0\u2018\ud074\ub9ad\u00a0\uc624\ub514\uc5b8\uc2a4\u2019\u00a0\uc804\ub7b5\uc744\u00a0\uc801\uc6a9\ud588\uc2b5\ub2c8\ub2e4<\/span><\/b>.<\/span>\u00a0<\/span><\/p>\n

\uc774\ub97c\u00a0\ud1b5\ud574\u00a0\ud2b8\ub798\ud53d\uc758\u00a0\uc591\ubfd0\ub9cc\u00a0\uc544\ub2c8\ub77c\u00a0\uc9c8\uae4c\uc9c0\u00a0\ud568\uaed8\u00a0\uac1c\uc120\ud558\uba70,\u00a0\uce74\ud14c\uace0\ub9ac\u00a0\uc911\uc2ec\u00a0\uc131\uacfc\ub97c\u00a0\uac15\ud654\ud560\u00a0\uc218\u00a0\uc788\uc5c8\uace0,\u00a0\uadf8\u00a0\uacb0\uacfc\u00a0\ud074\ub9ad\ub2f9\u00a0\ube44\uc6a9(CPC)\uc744\u00a0<\/strong><\/span>33%\u00a0\uc808\uac10,\u00a0<\/span><\/b>\ud328\uc158\u00a0\uce74\ud14c\uace0\ub9ac\u00a0ROAS\ub97c<\/strong>\u00a0<\/span>49%\u00a0\ud5a5\uc0c1<\/span><\/b>\uc2dc\ud0a4\ub294\u00a0\uc131\uacfc\ub97c\u00a0\ub2ec\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

\"\ubcf4\uc774\ub294<\/p>\n

\ud328\uc158\u00a0\uc5c5\uacc4<\/span>\uc778<\/span>\u00a0<\/span>\ubc14\ubc14\ub354\ub2f7\ucef4<\/span>\u00a0<\/span>\uc0ac<\/span>\ub840<\/span>\uc5d0\uc11c\ub294\u00a0\uacbd\uc7c1\u00a0\uc2ec\ud654\u00a0\uc18d\uc5d0\uc11c\u00a0\ube0c\ub79c\ub4dc\uc640\u00a0\uc801\ud569\ub3c4\uac00\u00a0\ub192\uc740\u00a0\uc2e0\uaddc\u00a0\uace0\uac1d\uc744\u00a0\ud655\ubcf4\ud558\ub294\u00a0\uac83\uc774\u00a0\ubaa9\ud45c\uc600\ub294\ub370\uc694.\u00a0\ubc14\ubc14\ub354\ub2f7\ucef4\uc740\u00a0\ud06c\ub9ac\ud14c\uc624\uc640\u00a0\ud568\uaed8\u00a0\uae30\uc874\u00a0\uad6c\ub9e4\u00a0\ub370\uc774\ud130\ub97c\u00a0\uae30\ubc18\uc73c\ub85c\u00a0\uace0\uac00\uce58\u00a0\uc720\uc800\ub97c\u00a0\uc815\uc758\ud558\uace0\u00a0\u00a0\uc774\ub4e4\uc758\u00a0\ud589\ub3d9\u00a0\ud328\ud134\uc744\u00a0\ubd84\uc11d\ud574\u00a0\uc720\uc0ac\ud55c\u00a0\ud2b9\uc131\uc744\u00a0\uac00\uc9c4\u00a0\uc2e0\uaddc\u00a0\uc720\uc800\ub97c\u00a0\ubc1c\uad74\ud558\ub294\u00a0Lookalike\u00a0\uc804\ub7b5\uc774\u00a0\ud65c\uc6a9\ud588\uc2b5\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

\uc774\ub97c\u00a0\ud1b5\ud574\u00a0\ub2e8\uc21c\ud55c\u00a0\uc720\uc785\u00a0\ud655\ub300\ub97c\u00a0\ub118\uc5b4\u00a0\uad6c\ub9e4\u00a0\uc804\ud658\uacfc\u00a0\ub9ac\ud150\uc158,\u00a0\uace0\uac1d\u00a0\uac00\uce58(LTV)\uae4c\uc9c0\u00a0\uace0\ub824\ud55c\u00a0\uc804\ub7b5\uc774\u00a0\uc6b4\uc601\ub418\uc5c8\uc73c\uba70,\u00a0\uadf8\u00a0\uacb0\uacfc\u00a0\uad11\uace0\ube44\ub97c\u00a0<\/strong><\/span>20%\u00a0\uc808\uac10<\/span><\/b>\ud558\ub294\u00a0\ub3d9\uc2dc\uc5d0\u00a0\uc2e0\uaddc\u00a0\uad6c\ub9e4\uc790\ub294<\/strong>\u00a0<\/span>49%\u00a0\uc99d\uac00<\/span><\/b>,\u00a0\uc2e0\uaddc\u00a0\ud68c\uc6d0\u00a0\uac00\uc785\uc740\u00a0<\/strong><\/span>102%\u00a0\uc99d\uac00<\/span><\/b>\ud558\ub294\u00a0\uc131\uacfc\ub85c\u00a0\uc774\uc5b4\uc84c\uc2b5\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

\"\"<\/p>\n

\uc5ec\ud589\u00a0\uc5c5\uacc4\u00a0\uc911\u00a0\ud558\ub098\ud22c\uc5b4\uc758\u00a0\uc0ac\ub840\uc5d0\uc11c\ub294\u00a0\uc2e0\uaddc\u00a0\uc720\uc785\u00a0\uacbd\uc7c1\uc774\u00a0\uc2ec\ud654\ub418\ub294\u00a0\ub3d9\uc2dc\uc5d0,\u00a0\uace0\uac1d\uc758\u00a0\uc5ec\ud589\u00a0\uc758\ub3c4\uac00\u00a0\ube60\ub974\uac8c\u00a0\ubcc0\ud654\ud558\ub294\u00a0\ud658\uacbd\u00a0\uc18d\uc5d0\uc11c\ubcf4\ub2e4\u00a0\uc815\uad50\ud55c\u00a0\ud0c0\uac9f\ud305\u00a0\uc804\ub7b5\uc774\u00a0\uc694\uad6c\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

\uc774\uc5d0\u00a0\uc5ec\ud589\u00a0\ud0c0\uc785,\u00a0\uc608\uc57d\u00a0\ud328\ud134,\u00a0\uad00\uc2ec\u00a0\uce74\ud14c\uace0\ub9ac\u00a0\ub4f1\u00a0\ub2e4\uc591\ud55c\u00a0\ud589\ub3d9\u00a0\ub370\uc774\ud130\ub97c\u00a0\uae30\ubc18\uc73c\ub85c\u00a0\uc624\ub514\uc5b8\uc2a4\ub97c\u00a0\uc138\ubd84\ud654\ud558\uace0,\u00a0\uad11\uace0\u00a0\ubaa9\ud45c\uc5d0\u00a0\ub9de\ucd98\u00a0\ub9de\ucda4\ud615\u00a0\ud0c0\uac9f\ud305\u00a0\uc804\ub7b5\uc774\u00a0\uc124\uacc4\ub418\uc5c8\uc2b5\ub2c8\ub2e4.\u00a0\uc774\ub97c\u00a0\ud1b5\ud574\u00a0\uace0\uc758\ub3c4\u00a0\uc2e0\uaddc\u00a0\uc720\uc800\u00a0\ud655\ubcf4\uc640\u00a0\uae30\uc874\u00a0\uc720\uc800\u00a0\ub9ac\ud150\uc158\uc744\u00a0\ub3d9\uc2dc\uc5d0\u00a0\uac15\ud654<\/strong>\ud588\uc73c\uba70, ROAS 110%\u00a0\uac1c\uc120<\/strong>\uc774\ub77c\ub294\u00a0\uc131\uacfc\ub97c\u00a0\ud655\uc778\ud560\u00a0\uc218\u00a0\uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

\uc774\ucc98\ub7fc\u00a0\uac01\u00a0\uc0b0\uc5c5\ubcc4\u00a0\uc0ac\ub840\ub294\u00a0\uc811\uadfc\u00a0\ubc29\uc2dd\uc740\u00a0\ub2e4\ub974\uc9c0\ub9cc,\u00a0\uacf5\ud1b5\uc801\uc73c\ub85c\u00a0\ub370\uc774\ud130\ub97c\u00a0\uae30\ubc18\uc73c\ub85c\u00a0\uc624\ub514\uc5b8\uc2a4\ub97c\u00a0\uc815\uad50\ud558\uac8c\u00a0\uc815\uc758\ud558\uace0\u00a0\uc774\ub97c\u00a0\ubc14\ud0d5\uc73c\ub85c\u00a0\ucea0\ud398\uc778\uc744\u00a0\uc124\uacc4\ud560\u00a0\ub54c\u00a0\uc2e4\uc9c8\uc801\uc778\u00a0\uc131\uacfc\ub85c\u00a0\uc774\uc5b4\uc9c8\u00a0\uc218\u00a0\uc788\uc74c\uc744\u00a0\ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

\ud2b9\ud788 \u201c\ub204\uad6c\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uac83\uc778\uac00\u201d\ub97c \ub118\uc5b4 \u201c\uc5b4\ub5a4 \uace0\uac1d\uc5d0\uac8c \uc9d1\uc911\ud560 \uac83\uc778\uac00\u201d\uc5d0 \ub300\ud55c \uc804\ub7b5\uc801 \uc811\uadfc\uc774 \uc131\uacfc\ub97c \uc88c\uc6b0\ud558\ub294 \ud575\uc2ec \uc694\uc18c\uc784\uc744 \ubcf4\uc5ec\uc8fc\ub294 \uc2dc\uac04\uc774\uc600\uc2b5\ub2c8\ub2e4.\u00a0<\/span><\/p>\n

 <\/p>\n

<\/div>\n

\ubbf8\ub514\uc5b4<\/span>\u00a0<\/span>\ud50c\ub798\ub2dd\uc758<\/span>\u00a0<\/span>\uc9c4\ud654<\/span>:\u00a0<\/span>\ud050\ub808\uc774\uc158<\/span>\u00a0<\/span>\uc778\ud154\ub9ac\uc804\uc2a4<\/span><\/span><\/strong><\/h2>\n

\uae40<\/span>\uc815\uc6b1<\/span>,\u00a0<\/span>\uae40\uc815\ubbf8<\/span>\u00a0<\/span>–\u00a0<\/span>\ud06c\ub9ac\ud14c\uc624<\/span><\/span><\/p>\n

\ub9c8\uc9c0\ub9c9\u00a0\uc138\uc158\uc5d0\uc11c\ub294\u00a0\uad11\uace0\uc8fc\uc640 \ub300\ud589\uc0ac\uac00 \ub9c8\uc8fc\ud55c \ubbf8\ub514\uc5b4 \uc6b4\uc601\uc758 \uc0c8\ub85c\uc6b4 \uacfc\uc81c\uc640, \uc774\ub97c \ud574\uacb0\ud558\uae30 \uc704\ud55c \ud06c\ub9ac\ud14c\uc624\uc758 \ud050\ub808\uc774\uc158 \uc778\ud154\ub9ac\uc804\uc2a4 \uc804\ub7b5\uc774 \uc18c\uac1c\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

\uad11\uace0\u00a0\uc2dc\uc7a5\u00a0\uacbd\uc7c1\uc774\u00a0\uce58\uc5f4\ud574\uc9c8\uc218\ub85d\u00a0\uad11\uace0\uc8fc\ub294\u00a0\ube0c\ub79c\ub4dc\uc5d0\u00a0\ucd5c\uc801\ud654\ub41c\u00a0\ucc28\ubcc4\ud654\ub41c\u00a0\uc778\ubca4\ud1a0\ub9ac\ub97c\u00a0\uc6d0\ud558\uace0,\u00a0\ub300\ud589\uc0ac\ub294\u00a0\uae30\uc874\uacfc\u00a0\ub3d9\uc77c\ud55c\u00a0\ub9e4\uccb4\u00a0\uc124\uc815\ub9cc\uc73c\ub85c\ub294\u00a0\uae30\ub300\u00a0\uc774\uc0c1\uc758\u00a0\uc131\uacfc\ub97c\u00a0\ub9cc\ub4e4\uc5b4\ub0b4\uae30\u00a0\uc5b4\ub824\uc6cc\uc9c0\uace0\u00a0\uc788\uc2b5\ub2c8\ub2e4.\u00a0\uc774\uc81c\u00a0\uc911\uc694\ud55c\u00a0\uac83\uc740\u00a0\ub354\u00a0\ub9ce\uc740\u00a0\ub9e4\uccb4\ub97c\u00a0\uc6b4\uc601\ud558\ub294\u00a0\uac83\uc774\u00a0\uc544\ub2c8\ub77c,\u00a0<\/span>\ucea0\ud398\uc778\uc774\u00a0\uc2dc\uc791\ub418\ub294\u00a0\ud658\uacbd\u00a0\uc790\uccb4\ub97c\u00a0\uc5bc\ub9c8\ub098\u00a0\uc815\uad50\ud558\uac8c\u00a0\uc124\uacc4\ud558\ub290\ub0d0<\/span><\/b>\uc785\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

\uc774\ub7ec\ud55c\u00a0\ubcc0\ud654\u00a0\uc18d\uc5d0\uc11c\u00a0\ud06c\ub9ac\ud14c\uc624\ub294\u00a0AI\u00a0\uc624\ub514\uc5b8\uc2a4\u00a0\ud50c\ub798\ub108\u00a0\ud050\ub808\uc774\uc158\u00a0\uc778\ud154\ub9ac\uc804\uc2a4\ub97c\u00a0\ud1b5\ud574\u00a0\ubcf4\ub2e4\u00a0\uc815\uad50\ud55c\u00a0\ubbf8\ub514\uc5b4\u00a0\ud50c\ub798\ub2dd\u00a0\ubc29\uc2dd\uc744\u00a0\uc81c\uc548\ud588\uc2b5\ub2c8\ub2e4.\u00a0\ucea0\ud398\uc778\uc774\u00a0\ub178\ucd9c\ub418\ub294\u00a0\ud658\uacbd\u00a0\uc790\uccb4\ub97c\u00a0\ucd5c\uc801\ud654\ud568\uc73c\ub85c\uc368,\u00a0\uac19\uc740\u00a0\uc608\uc0b0\uacfc\u00a0\uc18c\uc7ac\ub85c\ub3c4\u00a0\ub354\u00a0\ub192\uc740\u00a0\uc131\uacfc\ub97c\u00a0\ub9cc\ub4e4\uc5b4\ub0bc\u00a0\uc218\u00a0\uc788\ub2e4\ub294\u00a0\uc810\uc774\u00a0\uac15\uc870\ub418\uc5c8\uc2b5\ub2c8\ub2e4.\u00a0<\/span>\u00a0<\/span><\/p>\n

\uc2e4\uc81c\u00a0\uc138\uc158\uc5d0\uc11c\ub294\u00a0\ub3d9\uc77c\ud55c\u00a0\uc608\uc0b0\uacfc\u00a0\uc18c\uc7ac\ub97c\u00a0\uc0ac\uc6a9\ud558\ub354\ub77c\ub3c4\u00a0\ucea0\ud398\uc778\uc774\u00a0\uc6b4\uc601\ub418\ub294\u00a0\ud658\uacbd\uc744\u00a0\ucd5c\uc801\ud654\ud558\ub294\u00a0\uac83\ub9cc\uc73c\ub85c\u00a0\ub354\u00a0\ub192\uc740\u00a0\uc131\uacfc\ub97c\u00a0\ub9cc\ub4e4\uc5b4\ub0b8\u00a0\uc0ac\ub840\uac00\u00a0\uad6c\uccb4\uc801\uc778\u00a0\uc218\uce58\uc640\u00a0\ud568\uaed8\u00a0\uacf5\uc720\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

\ub610\ud55c\u00a0\uad11\uace0\u00a0\ud6a8\uc728\u00a0\ud5a5\uc0c1\ubfd0\ub9cc\u00a0\uc544\ub2c8\ub77c,\u00a0\ub9e4\uccb4\uc0ac\uc758\u00a0\uc8fc\uc694\u00a0\uacfc\uc81c\uc5d0\u00a0\ub9de\ucdb0\u00a0<\/span>\ud504\ub9ac\ubbf8\uc5c4\ud654,\u00a0\ud310\ub9e4\u00a0\uae30\ud68c\u00a0\ud655\uc7a5,\u00a0\uae00\ub85c\ubc8c\ud654<\/span><\/b>\uae4c\uc9c0\u00a0\uc9c0\uc6d0\ud558\uba70\u00a0\ubcf5\uc7a1\ud55c\u00a0\uc5f0\ub3d9\u00a0\uc5c6\uc774\u00a0\uc2e4\ubb34\uc5d0\u00a0\ubc14\ub85c\u00a0\uc801\uc6a9\u00a0\uac00\ub2a5\ud55c\u00a0\uc0c8\ub85c\uc6b4\u00a0\ubbf8\ub514\uc5b4\u00a0\ud50c\ub798\ub2dd\u00a0\ubc29\ud5a5\uc131\uc744\u00a0\ud655\uc778\ud560\u00a0\uc218\u00a0\uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

 <\/p>\n

<\/div>\n

\uc131\uacfc\ub85c\u00a0\uc774\uc5b4\uc9c0\ub294\u00a0\ub370\uc774\ud130\u00a0\uae30\ubc18\u00a0\ub9c8\ucf00\ud305\u00a0\uc804\ub7b5<\/span><\/b>\u00a0<\/span><\/h2>\n

\uc774\ubc88\u00a0\ube14\ub85c\uadf8\uc5d0\uc11c\ub294\u00a0\ud06c\ub9ac\ud14c\uc624\u00a0\ucee4\uba38\uc2a4\u00a0\ud3ec\ub7fc\u00a02026\uc5d0\uc11c\u00a0\ub2e4\ub904\uc9c4\u00a0<\/span>\uc2e0\uaddc<\/span>\u00a0<\/span>\ud30c\ud2b8\ub108<\/span>\uc27d\uacfc<\/span>\u00a0<\/span>\ub9ac\ud14c\uc77c\u00a0\ubbf8\ub514\uc5b4,\u00a0<\/span>\uc0b0\uc5c5\ubcc4<\/span>\u00a0<\/span>\uc624\ub514\uc5b8\uc2a4\uc640\u00a0<\/span>\ud37c\ud3ec\uba3c\uc2a4<\/span>\u00a0<\/span>\uc804\ub7b5<\/span>\u00a0<\/span>\uadf8\ub9ac\uace0\u00a0AI\u00a0\uc2dc\ub300\uc758\u00a0\ubbf8\ub514\uc5b4\u00a0\ud050\ub808\uc774\uc158\u00a0\uc778\uc0ac\uc774\ud2b8\ub97c\u00a0\ud1b5\ud574\u00a0\ub370\uc774\ud130\u00a0\uae30\ubc18\u00a0\ub9c8\ucf00\ud305\uc774\u00a0\uc2e4\uc81c\u00a0\ube44\uc988\ub2c8\uc2a4\u00a0\uc131\uacfc\ub85c\u00a0\uc5b4\ub5bb\uac8c\u00a0\uc774\uc5b4\uc9c0\ub294\uc9c0\ub97c\u00a0\uad6c\uccb4\uc801\uc73c\ub85c\u00a0\uc0b4\ud3b4\ubcf4\uc558\uc2b5\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

\ub124\uc774\ubc84,\u00a0\uc62c\ub9ac\ube0c\uc601\u00a0\ub4f1\u00a0\ub2e4\uc591\ud55c\u00a0\uc804\ub7b5\uacfc\u00a0\uc0ac\ub840\ub97c\u00a0\ud1b5\ud574\u00a0\ub9c8\ucf00\ud305\uc774\u00a0\ub354\u00a0\uc774\uc0c1\u00a0\ub2e8\uc21c\ud55c\u00a0\ub178\ucd9c\uc774\ub098\u00a0\ud2b8\ub798\ud53d\u00a0\ud655\ubcf4\uc5d0\u00a0\uba38\ubb34\ub974\uc9c0\u00a0\uc54a\uace0,\u00a0<\/span>\uace0\uac1d\uc758\u00a0\ud589\ub3d9\uacfc\u00a0\uc758\ub3c4\ub97c\u00a0\uae30\ubc18\uc73c\ub85c\u00a0\u2018\ub204\uad6c\uc5d0\uac8c,\u00a0\uc5b4\ub5a4\u00a0\uc21c\uac04\uc5d0\u00a0\ub3c4\ub2ec\ud560\u00a0\uac83\uc778\uac00\u2019\ub97c\u00a0\uc124\uacc4\ud558\ub294\u00a0\ubc29\ud5a5\uc73c\ub85c\u00a0\uc9c4\ud654<\/span><\/b>\ud558\uace0\u00a0\uc788\uc74c\uc744\u00a0\ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

\ud2b9\ud788\u00a0\ub9ac\ud14c\uc77c\u00a0\ubbf8\ub514\uc5b4\uc640\u00a0\uc624\ub514\uc5b8\uc2a4\u00a0\uc804\ub7b5\uc774\u00a0\uac01\uac01\u00a0\uace0\ub3c4\ud654\ub418\uba74\uc11c,\u00a0\ube0c\ub79c\ub4dc\uc640\u00a0\ub9c8\ucf00\ud130\ub294\u00a0\uace0\uac1d\u00a0\uc5ec\uc815\u00a0\uc804\ubc18\uc744\u00a0\ubcf4\ub2e4\u00a0\uc720\uae30\uc801\uc73c\ub85c\u00a0\uc5f0\uacb0\ud558\uace0\u00a0\uc2e4\uc9c8\uc801\uc778\u00a0\uad6c\ub9e4\uc640\u00a0\uc131\uacfc\ub85c\u00a0\uc774\uc5b4\uc9c0\ub294\u00a0\uad6c\uc870\ub97c\u00a0\ub9cc\ub4e4\uc5b4\uac00\uace0\u00a0\uc788\uc2b5\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

\ube60\ub974\uac8c\u00a0\ubcc0\ud654\ud558\ub294\u00a0\ucee4\uba38\uc2a4\u00a0\ud658\uacbd\uc5d0\uc11c\u00a0\uc911\uc694\ud55c\u00a0\uac83\uc740\u00a0\ub354\u00a0\ub9ce\uc740\u00a0\ub370\uc774\ud130\ub97c\u00a0\ud655\ubcf4\ud558\ub294\u00a0\uac83\uc774\u00a0\uc544\ub2c8\ub77c, \uadf8\u00a0\ub370\uc774\ud130\ub97c\u00a0\uc5b4\ub5bb\uac8c\u00a0<\/span>\uc138\ud305\u00a0\ubc0f\u00a0<\/span>\uc5f0\uacb0\ud558\uace0\u00a0\uc2e4\ud589\uc73c\ub85c\u00a0\uc774\uc5b4\uac08\u00a0\uac83\uc778\uac00\uc785\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

\uc774\ubc88\u00a0\ucee4\uba38\uc2a4\u00a0\ud3ec\ub7fc\uc5d0\uc11c\u00a0\uacf5\uc720\ub41c\u00a0\ub2e4\uc591\ud55c\u00a0\uc0ac\ub840\ub4e4\uc740\u00a0\uc774\ub7ec\ud55c\u00a0\ubcc0\ud654\u00a0\uc18d\uc5d0\uc11c\u00a0\ub9c8\ucf00\ud130\uac00\u00a0\uc5b4\ub5a4\u00a0\ubc29\ud5a5\uc73c\ub85c\u00a0\uc804\ub7b5\uc744\u00a0\uc124\uacc4\ud574\uc57c\u00a0\ud558\ub294\uc9c0\uc5d0\u00a0\ub300\ud55c\u00a0\uc2e4\uc9c8\uc801\uc778\u00a0\uc778\uc0ac\uc774\ud2b8\ub97c\u00a0\uc81c\uacf5\ud569\ub2c8\ub2e4.\u00a02026\ub144<\/span>,<\/span>\u00a0\ud06c\ub9ac\ud14c\uc624\uc640\u00a0\ud568\uaed8\u00a0<\/span>\uc5ec\ub7ec\ubd84\uc758<\/span>\u00a0<\/span>\ub2e4\uc74c\u00a0<\/span>\ube44\uc988\ub2c8\uc2a4\u00a0\ubc0f\u00a0\ub9c8\ucf00\ud305\u00a0<\/span>\uc131\uc7a5\u00a0\uc804\ub7b5\uc744\u00a0\ub9cc\ub4e4\uc5b4\ubcf4\uc138\uc694.\u00a0<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

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\ubbf8\ub514\uc5b4\u00a0\ud50c\ub798\ub2dd\u00a0\ucd5c\uc801\ud654\u00a0\ub4f1\u00a0\uc2e4\ubb34\uc5d0\u00a0\ubc14\ub85c\u00a0\uc801\uc6a9\ud560\u00a0\uc218\u00a0\uc788\ub294\u00a0\ub2e4\uc591\ud55c\u00a0\uc804\ub7b5\uacfc\u00a0\uc0b0\uc5c5\ubcc4\u00a0\uc811\uadfc \ubc29\uc2dd\uc744 \uc911\uc810\uc801\uc73c\ub85c \ub2e4\ub918\uc2b5\ub2c8\ub2e4.\u00a0 \ub124\uc774\ubc84\u00a0X\u00a0\ud06c\ub9ac\ud14c\uc624\u00a0:\u00a0\ud50c\ub7ab\ud3fc\uacfc\u00a0\ub370\uc774\ud130\ub85c\u00a0\ud655\uc7a5\ub418\ub294\u00a0\ucee4\uba38\uc2a4\u00a0\uc0dd\ud0dc\uacc4\u00a0 \uc724\uc885\ud638\u00a0\uad11\uace0\u00a0\ud504\ub85c\ub355\ud2b8\u00a0\ubd80\ubb38\uc7a5\u00a0–\u00a0\ub124\uc774\ubc84\u00a0|\u00a0\uae40\ub3c4\uc724\u00a0\ub300\ud45c,\u00a0\ud64d\ud61c\uc6d0\u00a0Client Partner\u00a0–\u00a0\ud06c\ub9ac\ud14c\uc624\u00a0\ucf54\ub9ac\uc544 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