{"id":22920,"date":"2026-05-15T14:37:46","date_gmt":"2026-05-15T05:37:46","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=22920"},"modified":"2026-05-15T15:56:21","modified_gmt":"2026-05-15T06:56:21","slug":"retail-media-for-kbeauty-brands-stategy-interview","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/retail-media-for-kbeauty-brands-stategy-interview\/","title":{"rendered":"K-\ubdf0\ud2f0 \ube0c\ub79c\ub4dc\uc758 \ud655\uc7a5\uc744 \ud568\uaed8\ud558\ub294 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ud30c\ud2b8\ub108: \ud06c\ub9ac\ud14c\uc624 X \ube44\uc5d0\uc774\ud2f0(BAT)"},"content":{"rendered":"

\ud06c\ub9ac\ud14c\uc624 \uc18c\ube44\uc790 \uc124\ubb38\uc870\uc0ac\uc5d0 \ub530\ub974\uba74<\/a> \ud55c\uad6d \uc18c\ube44\uc790\uc758 \uc57d 70%\uac00 \uc628\ub77c\uc778\uc5d0\uc11c \ubdf0\ud2f0 \uc81c\ud488\uc744 \uad6c\ub9e4<\/strong>\ud558\uace0, \uad6c\ub9e4\ub97c \uacb0\uc815\ud558\ub294 \ub370 \uac78\ub9ac\ub294 \uc2dc\uac04\uc740 \ud0d0\uc0c9 \uc2dc\uc791 \ud6c4 \ud3c9\uade0 3\uc77c<\/strong>\uc5d0 \ubd88\uacfc\ud569\ub2c8\ub2e4. \uc774\ucc98\ub7fc \uad6c\ub9e4\ub97c \uad6c\ub9e4\ub97c \uacb0\uc815\ud558\ub294 \uc21c\uac04\uc774 \uc9e7\uc544\uc9c0\uba74\uc11c, \ube0c\ub79c\ub4dc\uac00 \uc18c\ube44\uc790\ub97c \uc5b4\ub5a4 \ud658\uacbd\uc5d0\uc11c \ub9cc\ub098\ub290\ub0d0\uac00 \uc810\uc810 \ub354 \uc911\uc694\ud574\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uac00 \uc8fc\ubaa9\ubc1b\ub294 \uc774\uc720\ub3c4 \ubc14\ub85c \uc5ec\uae30\uc5d0 \uc788\uc2b5\ub2c8\ub2e4. \uc2e4\uc81c \uc1fc\ud551 \ud589\ub3d9\uacfc \uc5f0\uacb0\ub41c \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c, \uad6c\ub9e4 \uc9c1\uc804\uc758 \uc18c\ube44\uc790\uc640 \ubcf4\ub2e4 \uc815\uad50\ud558\uac8c \uc5f0\uacb0\ub420 \uc218 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/span><\/p>\n

\uc774\ub7f0 \ud750\ub984 \uc18d\uc5d0\uc11c \uc62c\ud574 2\uc6d4, \ud06c\ub9ac\ud14c\uc624\ub294 \uad6d\ub0b4 \uc2dc\uc7a5\uc5d0\uc11c\ub3c4 \ud611\uc5c5 \ub9ac\ud14c\uc77c\ub7ec \ucc44\ub110\uc744 \ud655\ub300\ud558\uba70 \uad6d\ub0b4 \ubdf0\ud2f0 \ube0c\ub79c\ub4dc\ub4e4\uc774 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub97c \ubcf4\ub2e4 \ud604\uc2e4\uc801\uc778 \uc131\uc7a5 \uc804\ub7b5\uc73c\ub85c \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \ud658\uacbd\uc744 \uad6c\ucd95\ud558\uae30 \uc2dc\uc791<\/strong>\ud588\uc2b5\ub2c8\ub2e4. \uae30\uc874 \uc18c\uc15c \uc911\uc2ec\uc758 \uad11\uace0\ub97c \ub118\uc5b4, \uc624\ud508 \uc6f9\uae4c\uc9c0 \ud655\uc7a5\ub41c \uc0c8\ub85c\uc6b4 \uc18c\ube44\uc790 \uc811\uc810\uc744 \uad6d\ub0b4\uc5d0\uc11c\ub3c4 \uac00\ub2a5\ud574\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\ub294 \ube44\uc5d0\uc774\ud2f0(BAT)\ub97c \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uad6d\ub0b4 \uccab \uacf5\uc2dd \ud30c\ud2b8\ub108 \uc5d0\uc774\uc804\uc2dc\ub85c \uc120\uc815<\/strong>\ud588\uc2b5\ub2c8\ub2e4. \ube44\uc5d0\uc774\ud2f0(BAT)\ub294 \ubdf0\ud2f0 \uce74\ud14c\uace0\ub9ac\uc640 \uad6d\ub0b4 \ub9ac\ud14c\uc77c \ud658\uacbd\uc5d0 \ub300\ud55c \ub192\uc740 \uc774\ud574\ub3c4\ub97c \ubc14\ud0d5\uc73c\ub85c, \ub2e8\uc21c \ucea0\ud398\uc778 \uc6b4\uc601\uc744 \ub118\uc5b4 \ube0c\ub79c\ub4dc\uc758 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uc804\ub7b5\uae4c\uc9c0 \ud568\uaed8 \uc124\uacc4\ud558\uace0 \uc2e4\ud589\ud560 \uc218 \uc788\ub294 \ud30c\ud2b8\ub108\ub77c\uace0 \uc0dd\uac01\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\ubc88 BAT\uc640 \ud568\uaed8\ud55c \uc778\ud130\ubdf0\uc5d0\uc11c\ub294 \ud64d\ud61c\uc6d0 \ud06c\ub9ac\ud14c\uc624 \ud074\ub77c\uc774\uc5b8\ud2b8 \ud30c\ud2b8\ub108\ud300 \ud300\uc7a5\uacfc \uace0\uc740\ube44 \ud06c\ub9ac\ud14c\uc624 \ud074\ub77c\uc774\uc5b8\ud2b8 \ud30c\ud2b8\ub108\uac00 \uad6d\ub0b4 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uc2dc\uc7a5\uc758 \ubcc0\ud654\uc640 K-\ubdf0\ud2f0 \ube0c\ub79c\ub4dc\ub97c \uc704\ud55c \uc804\ub7b5\uc5d0 \ub300\ud574 \uc778\uc0ac\uc774\ud2b8\ub97c \uacf5\uc720\ud569\ub2c8\ub2e4.<\/p>\n

\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub780? \ud575\uc2ec \uad6c\uc870\uc640 \ud06c\ub9ac\ud14c\uc624\uc758 \ucc28\ubcc4\ud654 \uc804\ub7b5<\/strong><\/h2>\n

\"\"<\/p>\n

Q: \uc6b0\uc120 \ud06c\ub9ac\ud14c\uc624\uc5d0\uc11c \ub2f4\ub2f9\ud558\uc2dc\ub294 \uc5c5\ubb34\uc5d0 \ub300\ud574\uc11c \uac04\ub7b5\ud558\uac8c \uc124\uba85 \ubd80\ud0c1\ub4dc\ub9bd\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \ud06c\ub9ac\ud14c\uc624 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uac00 \uae30\uc874 \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ub098 \ub9ac\ud0c0\uac9f\ud305\uacfc \ub2e4\ub978 \uc810\uc740 \ubb34\uc5c7\uc778\uac00\uc694?<\/strong><\/p>\n

\uc548\ub155\ud558\uc138\uc694. \ud06c\ub9ac\ud14c\uc624\uc5d0\uc11c \ud074\ub77c\uc774\uc5b8\ud2b8 \ud30c\ud2b8\ub108\ud300\uc744 \ub2f4\ub2f9\ud558\uace0 \uc788\ub294 \ud64d\ud61c\uc6d0, \uace0\uc740\ube44\uc785\ub2c8\ub2e4. \ud074\ub77c\uc774\uc5b8\ud2b8 \ud30c\ud2b8\ub108\ud300\uc740 \ube0c\ub79c\ub4dc\uc640\uc758 \ud30c\ud2b8\ub108\uc2ed\uc744 \uae30\ubc18\uc73c\ub85c \uad11\uace0 \uc804\ub7b5 \uc218\ub9bd\ubd80\ud130 \ucea0\ud398\uc778 \uc6b4\uc601, \ub370\uc774\ud130 \ubd84\uc11d \ubc0f \uc778\uc0ac\uc774\ud2b8 \uc81c\uc548\uae4c\uc9c0 \ud568\uaed8\ud558\uba70 \ube0c\ub79c\ub4dc\uc758 \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \uc9c0\uc6d0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uae30\uc874 \uad11\uace0\ub294 \ubcf4\ud1b5 \uad11\uace0\uc8fc\uac00 \uac00\uc9c4 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c, \ud55c \ubc88 \ubc29\ubb38\ud588\ub358 \uc720\uc800\ub97c \ub2e4\uc2dc \ud0c0\uac9f\ud305\ud558\ub294 \ubc29\uc2dd<\/strong>\uc785\ub2c8\ub2e4. \ubc18\uba74 \ud06c\ub9ac\ud14c\uc624 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub294 \ucd9c\ubc1c\uc810\ubd80\ud130 \uc870\uae08 \ub2e4\ub978\ub370\uc694. \ub9ac\ud14c\uc77c\ub7ec\uac00 \uc9c1\uc811 \ubcf4\uc720\ud55c \uad6c\ub9e4 \uc774\ub825 \uae30\ubc18\uc758 \ud37c\uc2a4\ud2b8 \ud30c\ud2f0(1st-party) \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574, \uc2e4\uc81c\ub85c \uc1fc\ud551 \uc911\uc778 \uc18c\ube44\uc790\uc758 \u2018\uad6c\ub9e4 \uc9c1\uc804 \uc21c\uac04\u2019\uc5d0 \uc811\uadfc<\/strong>\ud569\ub2c8\ub2e4. \ucfe0\ud0a4\ub098 \uc678\ubd80 \ub370\uc774\ud130\uc5d0 \uc758\uc874\ud558\uc9c0 \uc54a\uc544\ub3c4 \uc815\uad50\ud55c \ud0c0\uac9f\ud305\uc774 \uac00\ub2a5\ud558\ub2e4\ub294 \uc810\uc5d0\uc11c, \uad6c\uc870 \uc790\uccb4\uac00 \ub2e4\ub974\ub2e4\uace0 \ubcf4\uc2dc\uba74 \ub429\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

\ub610 \ud558\ub098\uc758 \ucc28\ubcc4\uc810\uc740 \uce21\uc815 \ubc29\uc2dd<\/strong>\uc785\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 SKU \ub2e8\uc704\uae4c\uc9c0 \uad11\uace0\uc640\u00a0\uc2e4\uc81c\u00a0\ud310\ub9e4\ub97c\u00a0\uc5f0\uacb0\ud558\ub294\u00a0Closed-Loop Measurement\ub97c \uc81c\uacf5<\/strong>\ud558\ub294\ub370\uc694. \u201c\uc774 \uad11\uace0\uac00 \uc774 \uc81c\ud488 \ud310\ub9e4\uc5d0 \uc2e4\uc81c\ub85c \uc5bc\ub9c8\ub098\u00a0\uae30\uc5ec\ud588\ub294\uc9c0\u201d\ub97c\u00a0\uc218\uce58\ub85c \uba85\ud655\ud558\uac8c \ud655\uc778<\/strong>\ud560 \uc218 \uc788\uc5b4\uc11c, \uad11\uace0 \ud6a8\uc728\uc744 \ud6e8\uc52c \uc9c1\uad00\uc801\uc73c\ub85c \ud310\ub2e8\ud558\uace0 \ub2e4\uc74c \uc804\ub7b5\uc73c\ub85c \ube60\ub974\uac8c \uc774\uc5b4\uac08 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>
<\/span>Q: <\/span>\ud06c\ub9ac\ud14c\uc624<\/span>\u00a0<\/span>\ub9ac\ud14c\uc77c<\/span>\u00a0<\/span>\ubbf8\ub514\uc5b4\uac00<\/span>\u00a0<\/span>\ucee4\ubc84\ud558\ub294<\/span>\u00a0<\/span>\uc778\ubca4\ud1a0\ub9ac<\/span>\u00a0<\/span>\ubc94\uc704\uac00<\/span>\u00a0<\/span>\uad81\uae08\ud569\ub2c8\ub2e4<\/span>. <\/span><\/span>\uad6d\ub0b4 \ucea0\ud398\uc778 \uc9d1\ud589\ub3c4 \uac00\ub2a5\ud558\uace0, \ud574\uc678 \ucea0\ud398\uc778 \ud655\uc7a5\ub3c4 \uac00\ub2a5\ud55c \uac74\uac00\uc694?<\/span><\/span><\/strong><\/p>\n

\ud06c\ub9ac\ud14c\uc624\u00a0\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc758 \uc778\ubca4\ud1a0\ub9ac<\/span><\/b>\ub294 \ud06c\uac8c \ubcf4\uba74\u00a0<\/span>\uc628\uc0ac\uc774\ud2b8(Onsite)<\/span><\/b>\uc640\u00a0<\/span>\uc624\ud504\uc0ac\uc774\ud2b8(Offsite)\u00a0<\/span><\/b>\ub450 \uac00\uc9c0\ub85c \ub098\ub269\ub2c8\ub2e4.\u00a0<\/span>\u00a0<\/span><\/p>\n

\uc628\uc0ac\uc774\ud2b8<\/span><\/b>\ub294 \ub9ac\ud14c\uc77c\ub7ec\uc758 \uc6f9\uc0ac\uc774\ud2b8\ub098 \uc571 \uc548\uc5d0\uc11c \uc9c1\uc811 \ub178\ucd9c\ub418\ub294 \ubc29\uc2dd\uc785\ub2c8\ub2e4. \uac80\uc0c9 \uacb0\uacfc\ub098 \uc0c1\ud488 \uc0c1\uc138 \ud398\uc774\uc9c0 \uc548\uc5d0 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ub179\uc544\ub4dc\ub294 \uc2a4\ud3f0\uc11c\ub4dc \uc0c1\ud488(Sponsored Products)\ubd80\ud130, \ud648 \ubc30\ub108\ub098 \uce74\ud14c\uace0\ub9ac \ud398\uc774\uc9c0\uc758 \ub514\uc2a4\ud50c\ub808\uc774, \uadf8\ub9ac\uace0 \uc601\uc0c1\uae4c\uc9c0\u2014\uc778\uc9c0\ubd80\ud130 \uad6c\ub9e4\uae4c\uc9c0 \uc774\uc5b4\uc9c0\ub294 \ub2e4\uc591\ud55c \uc811\uc810\uc744 \ucee4\ubc84\ud569\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

\uc624\ud504\uc0ac\uc774\ud2b8<\/span><\/b>\ub294 \uc870\uae08 \ub2e4\ub985\ub2c8\ub2e4. \ub9ac\ud14c\uc77c\ub7ec\uc758 \ud37c\uc2a4\ud2b8 \ud30c\ud2f0 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c, \uc0ac\uc6a9\uc790\uac00 \uc1fc\ud551\ubab0\uc744 \ubc97\uc5b4\ub09c \uc774\ud6c4\uc5d0\ub3c4 \uc624\ud508 \uc6f9 \uc804\ubc18\uc5d0\uc11c \uad11\uace0\ub97c \uc774\uc5b4\uac00\ub294 \ubc29\uc2dd\uc785\ub2c8\ub2e4. \uad6c\ub9e4 \uc5ec\uc815 \ucd08\ubc18\uc5d0 \ube0c\ub79c\ub4dc\ub97c \uc778\uc9c0\uc2dc\ud0a4\uac70\ub098 \uace0\ub824\ub3c4\ub97c \ub192\uc774\ub294 \ub370 \ud6a8\uacfc\uc801\uc774\uace0, \uc628\uc0ac\uc774\ud2b8\uc640 \ud568\uaed8 \uc6b4\uc601\ud558\uba74 \uc2dc\ub108\uc9c0\uac00 \uadf9\ub300\ud654\ub429\ub2c8\ub2e4.<\/span><\/p>\n

\ud574\uc678 \ud655\uc7a5\ub3c4 \uc790\uc5f0\uc2a4\ub7fd\uac8c \uac00\ub2a5\ud569\ub2c8\ub2e4.\u00a0\ud06c\ub9ac\ud14c\uc624\ub294\u00a0\uc804 \uc138\uacc4 200\uac1c \uc774\uc0c1\uc758\u00a0\ub9ac\ud14c\uc77c\ub7ec\u00a0\ub124\ud2b8\uc6cc\ud06c\ub97c \uac00\uc9c0\uace0 \uc788\uc5b4\uc11c, \uad6d\ub0b4\uc5d0\uc11c \uc6b4\uc601\ud558\ub358 \uc804\ub7b5\uc744 \uadf8\ub300\ub85c \uae00\ub85c\ubc8c\u00a0\ub9ac\ud14c\uc77c\ub7ec\ub85c\u00a0\ud655\uc7a5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \ubbf8\uad6d\uc758\u00a0\uc5bc\ud0c0\u00a0\ubdf0\ud2f0(ULTA\u00a0Beauty), \uc601\uad6d\uc758 \ubd80\uce20(Boots), \ub3d9\ub0a8\uc544\uc758\u00a0\uc1fc\ud53c(Shopee) \uac19\uc740 \uc8fc\uc694\u00a0\ub9ac\ud14c\uc77c\ub7ec\uc640\ub3c4\u00a0\uc5f0\uacb0\uc774 \uac00\ub2a5\ud558\uae30 \ub54c\ubb38\uc5d0, K-\ubdf0\ud2f0 \ube0c\ub79c\ub4dc \uc785\uc7a5\uc5d0\uc11c\ub294 \ud574\uc678 \uc9c4\ucd9c\uae4c\uc9c0 \uc774\uc5b4\uac00\uae30 \uc88b\uc740 \ud658\uacbd\uacfc \uad6c\uc870\ub97c \uac16\ucd94\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

 <\/p>\n

\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uc2dc\ub300, \uc131\uc7a5\uc744 \ud568\uaed8 \ub9cc\ub4e4\uc5b4\uac00\ub294 \ud30c\ud2b8\ub108\uc2ed<\/strong><\/h2>\n

\"\"<\/p>\n

 <\/p>\n

Q: \ud06c\ub9ac\ud14c\uc624 \ucf54\ub9ac\uc544\uac00 \uacf5\uc2dd \ud30c\ud2b8\ub108 \uc5d0\uc774\uc804\uc2dc\ub97c \uc120\uc815\ud560 \ub54c \uac00\uc7a5 \uc911\uc694\ud558\uac8c \uc0dd\uac01\ud558\uc2dc\ub294 \uae30\uc900\uc740 \ubb34\uc5c7\uc778\uac00\uc694?<\/span><\/b>\u00a0<\/span><\/p>\n

\uc0ac\uc2e4 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uacf5\uc2dd \uc5d0\uc774\uc804\uc2dc \ud504\ub85c\uadf8\ub7a8\uc740 \uc62c\ud574 \ucc98\uc74c \uc2dc\uc791\ub41c \ud504\ub85c\uadf8\ub7a8\uc785\ub2c8\ub2e4. \uc2dc\uc7a5\uc774 \ube60\ub974\uac8c \uc131\uc7a5\ud558\uba74\uc11c, \ud06c\ub9ac\ud14c\uc624\ub3c4 \uc5d0\uc774\uc804\uc2dc \ud611\uc5c5\uc744 \ubcf8\uaca9\uc801\uc73c\ub85c \ud655\ub300\ud558\uae30 \uc704\ud574 \uacf5\uc2dd \ud30c\ud2b8\ub108 \uc120\uc815\uc744 \uc2dc\uc791\ud558\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

\uac00\uc7a5 \uc911\uc694\ud558\uac8c \ubcf8 \uac74 \ub2e8\uc21c\ud55c \uad11\uace0 \uc9d1\ud589 \uaddc\ubaa8\uac00 \uc544\ub2c8\ub77c, \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ucea0\ud398\uc778\uc73c\ub85c \uc5f0\uacb0\ub420 \uc218 \uc788\ub294 \ube0c\ub79c\ub4dc\ub97c \uc5bc\ub9c8\ub098 \ubcf4\uc720\ud558\uace0\u00a0\uc788\ub294\uc9c0\uc600\uc2b5\ub2c8\ub2e4. \ub2e4\uc2dc \ub9d0\ud574, \ud568\uaed8 \uc131\uc7a5\ud574 \ub098\uac08 \uc218 \uc788\ub294 \ud30c\ud2b8\ub108\uc778\uc9c0\uac00 \ud575\uc2ec\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

\ud2b9\ud788 \ubdf0\ud2f0 \uce74\ud14c\uace0\ub9ac\ub294 \ud604\uc7ac \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc5d0\uc11c \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud558\uace0 \uc788\ub294 \ubd84\uc57c \uc911 \ud558\ub098\uc785\ub2c8\ub2e4. K-\ubdf0\ud2f0\uac00 \uae00\ub85c\ubc8c \uc2dc\uc7a5\uc5d0\uc11c\ub3c4 \uc9c0\uc18d\uc801\uc73c\ub85c \uc8fc\ubaa9\ubc1b\uace0 \uc788\ub294 \ub9cc\ud07c \uad00\ub828 \uc2dc\uc7a5\uc5d0 \ub300\ud55c \uad00\uc2ec\ub3c4 \ud568\uaed8 \ucee4\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uad6d\ub0b4\uc5d0\uc11c\ub3c4 \uc62c\ud574 2\uc6d4\ubd80\ud130 \uae00\ub85c\ubc8c \uc2dc\uc7a5\uc5d0\uc11c \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uc0ac\uc5c5\uc744 \ud655\uc7a5\ud574\uc628 \ud06c\ub9ac\ud14c\uc624\uac00 \uad6d\ub0b4 \ub9ac\ud14c\uc77c\ub7ec\uae4c\uc9c0 \ucc44\ub110\uc744 \ud655\ub300\ud558\uba74\uc11c, K-\ubdf0\ud2f0 \ube0c\ub79c\ub4dc\ub4e4\uc758 \uad00\uc2ec\uacfc \ubb38\uc758 \uc5ed\uc2dc \ube60\ub974\uac8c \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud750\ub984 \uc18d\uc5d0\uc11c K-\ubdf0\ud2f0 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uc2dc\uc7a5\uc758 \uc131\uc7a5 \uac00\ub2a5\uc131\uc744 \ud568\uaed8 \ub9cc\ub4e4\uc5b4\uac08 \uc218 \uc788\ub294 \uc5d0\uc774\uc804\uc2dc\ub97c \ucc3e\ub294 \uac83\uc774 \uc911\uc694\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

Q: \ube44\uc5d0\uc774\ud2f0(BAT)\ub97c \uacf5\uc2dd \ud30c\ud2b8\ub108\ub85c \uc120\ud0dd\ud558\uc2e0 \ubc30\uacbd\uc774 \uad81\uae08\ud569\ub2c8\ub2e4. \ud2b9\ud788 \uc5b4\ub5a4 \ubd80\ubd84\uc774 \uacb0\uc815\uc801\uc774\uc5c8\ub098\uc694?<\/span><\/b>\u00a0<\/span><\/p>\n

\uc55e\uc11c \ub9d0\uc500\ub4dc\ub9b0 \uae30\uc900\uc5d0 \uac00\uc7a5 \uc798 \ub9de\ub294 \ud30c\ud2b8\ub108\uac00 \ube44\uc5d0\uc774\ud2f0(BAT)\uc600\uc2b5\ub2c8\ub2e4. \ubdf0\ud2f0 \uce74\ud14c\uace0\ub9ac\uc5d0 \ud2b9\ud654\ub41c \uc5d0\uc774\uc804\uc2dc\ub85c\uc11c, <\/span>\uad6d\ub0b4 \ubdf0\ud2f0 \ub9ac\ud14c\uc77c \ud658\uacbd\uc5d0 \ub300\ud55c \uc774\ud574\uc640 \uc2e4\uc81c \uc6b4\uc601 \uacbd\ud5d8\uc744 \ubaa8\ub450 \uac16\ucd94\uace0 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

\ud2b9\ud788 \uc778\uc0c1\uc801\uc774\uc5c8\ub358 \uac74 \ubdf0\ud2f0 \ube0c\ub79c\ub4dc\uc758 \uad6c\ub9e4 \uc5ec\uc815 \uc790\uccb4\uc640 \ub9ac\ud14c\uc77c \ud658\uacbd\uc744 \uae4a\uc774 \uc774\ud574\ud558\uace0 \uc788\ub2e4\ub294 \uc810\uc774\uc5c8\uc2b5\ub2c8\ub2e4.\u00a0<\/span>\ud06c\ub9ac\ud14c\uc624 \uc5ed\uc2dc \uad6d\ub0b4 \uc2dc\uc7a5\uc744 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc758 \ud575\uc2ec \uc2dc\uc7a5 \uc911 \ud558\ub098\ub85c \ubc14\ub77c\ubcf4\uac8c \ub418\uba74\uc11c,\u00a0<\/span>\ub2e8\uc21c<\/span>\ud788 \ucea0\ud398\uc778\uc744 \uc6b4\uc601\ud558\uace0<\/span>\u00a0\uc9d1\ud589<\/span>\ud558\ub294 \uc218\uc900\uc744 \ub118\uc5b4<\/span>\u00a0\u2018<\/span>\ube0c\ub79c\ub4dc\uc5d0\u00a0<\/span>\uc804\ub7b5\uc801\uc73c\ub85c \uc81c\uc548\ud558\uace0 \uc2e4\ud589\ud560 \uc218 \uc788\ub294 \uacf5\uc2dd\u00a0\ud30c\ud2b8\ub108\u2019\uac00\u00a0\ud544\uc694\ud588\uc2b5\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

\ud06c\ub9ac\ud14c\uc624 \uc785\uc7a5\uc5d0\uc11c \uacf5\uc2dd \ud30c\ud2b8\ub108\ub294 \ub2e8\uc21c \ub300\ud589\uc0ac\uac00 \uc544\ub2c8\ub77c, \ube0c\ub79c\ub4dc\uac00 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub97c \ucc98\uc74c \uc2dc\uc791\ud558\ub294 \ub2e8\uacc4\ubd80\ud130 \ud568\uaed8 \uc804\ub7b5\uc744 \uc124\uacc4\ud558\uace0, \uc2dc\uc7a5 \ubcc0\ud654\uc5d0 \ub9de\ucdb0 \uac19\uc774 \uc131\uc7a5\ud558\ub294 \ud30c\ud2b8\ub108\uc785\ub2c8\ub2e4. \ube44\uc5d0\uc774\ud2f0(BAT)\uc640\ub294 \uadf8\ub7f0 \ud611\uc5c5\uc774 \uac00\ub2a5\ud558\uaca0\ub2e4\ub294 \ud655\uc2e0\uc774 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

 <\/p>\n

Q: \ube44\uc5d0\uc774\ud2f0(BAT)\uac00<\/span><\/b>\u00a0\uad6d\ub0b4 \ubdf0\ud2f0 \ub9ac\ud14c\uc77c\ub7ec\uc758<\/span><\/b> <\/b>\uc138\uc77c \uc2dc\uc98c\uc5d0 \ud06c\ub9ac\ud14c\uc624 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ucea0\ud398\uc778\uc744 \uc9d1\ud589\ud55c \uc0ac\ub840\uac00 \uc788\ub294\ub370\uc694, \uc5d0\uc774\uc804\uc2dc\ub85c\uc11c \ube44\uc5d0\uc774\ud2f0(BAT)\uac00 \ubcf4\uc5ec\uc900 \uc6b4\uc601 \uc5ed\ub7c9 \uc911 \uc778\uc0c1\uc801\uc774\uc5c8\ub358 \uc810\uc774 \uc788\ub2e4\uba74\uc694?<\/span><\/b>\u00a0<\/span><\/p>\n

\uc544\uc9c1 \ud06c\ub9ac\ud14c\uc624\uac00 <\/span>\uad6d\ub0b4 \ubdf0\ud2f0\u00a0\ub9ac\ud14c\uc77c\ub7ec\ub97c\u00a0\uc0c8\ub85c\uc6b4 \ud611\uc5c5 \ucc44\ub110\ub85c\u00a0<\/span>\ud655\uc7a5<\/span>\ud55c\uc9c0\u00a0\uc5bc\ub9c8 \ub418\uc9c0\u00a0\uc54a\uc740\u00a0<\/span>\uc2dc\uc810\uc774\uc5c8\ub294\ub370<\/span>\uc694. <\/span>\uadf8\ub7f0 \uc0c1\ud669\uc5d0\uc11c\ub3c4 \ube44\uc5d0\uc774\ud2f0(BAT)<\/span>\u00a0\ucabd\uc5d0\uc11c \uba3c\uc800 \ube0c\ub79c\ub4dc\uc5d0 \uc801\uadf9\uc801\uc73c\ub85c \uc81c\uc548\ud574 \ucea0\ud398\uc778\uc744 \ub9cc\ub4e4\uc5b4\ub0b8 \uc810\uc774 \uc778\uc0c1\uc801\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uc0c8\ub85c\uc6b4 \ucc44\ub110\uc744\u00a0<\/strong><\/span>\ub2e8\uc21c\ud788\u00a0<\/strong>\uc9c0\ucf1c\ubcf4\uae30\ubcf4\ub2e4, \uac00\ub2a5\uc131\uc744 \ubcf4\uace0 \uba3c\uc800 \uc6c0\uc9c1\uc600\uae30\uc5d0 \uac00\ub2a5\ud588\ub358 \uacb0\uacfc<\/strong>\ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

\ucea0\ud398\uc778 \uc6b4\uc601 \uce21\uba74\uc5d0\uc11c\ub3c4 \ube44\uc5d0\uc774\ud2f0(BAT) \ub9c8\ucf00\ud130\ubd84\ub4e4\uc758 \uc138\uc2ec\ud568\uc774 \ub3cb\ubcf4\uc600\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uac00 \uae30\uc874\uc5d0 \ubcf4\uc720\ud55c \uc624\ub514\uc5b8\uc2a4\uc5d0\ub9cc \uba38\ubb34\ub974\uc9c0 \uc54a\uace0, <\/span>\ub9ac\ud14c\uc77c\ub7ec\uc758 <\/strong>\uce74\ud14c\uace0\ub9ac\u00a0\uc624\ub514\uc5b8\uc2a4\ub098\u00a0\ud06c\ub9ac\ud14c\uc624\u00a0AI \uae30\ubc18 \uc790\ub3d9 \uc0dd\uc131\u00a0\uc624\ub514\uc5b8\uc2a4\uae4c\uc9c0\u00a0\uc801\uadf9\uc801\uc73c\ub85c \ud65c\uc6a9<\/strong>\ud558\uba74\uc11c \ub2e4\uc591\ud55c \uc2dc\ub3c4\ub97c \uc9c4\ud589\ud558\uc168\ub294\ub370\uc694. \ube0c\ub79c\ub4dc\u00a0KPI\ub294\u00a0\uc720\uc9c0\ud558\uba74\uc11c\ub3c4 \uc0c8\ub85c\uc6b4 \uc7a0\uc7ac \uace0\uac1d\uae4c\uc9c0 \ud655\uc7a5\ud558\ub294 \ubc29\ud5a5\uc73c\ub85c \uc720\uc5f0\ud558\uac8c \uc804\ub7b5\uc744 \uc870\uc815\ud588\ub358 \uc810\uc774 \ud2b9\ud788 \uae30\uc5b5\uc5d0 \ub0a8\uc2b5\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

 <\/p>\n

K-\ubdf0\ud2f0 \ube0c\ub79c\ub4dc, \uc9c0\uae08 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc5d0 \uc8fc\ubaa9\ud574\uc57c\ud558\ub294 \uc774\uc720<\/strong><\/h2>\n

\"\"<\/p>\n

Q: \ubdf0\ud2f0 \uce74\ud14c\uace0\ub9ac\ub294 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc5d0\uc11c\ub3c4 \ud2b9\uc218\ud55c \uc601\uc5ed\uc774\ub77c\uace0 \ub4e4\uc5c8\uc2b5\ub2c8\ub2e4. \ubdf0\ud2f0 \ube0c\ub79c\ub4dc\uc758 \uad6c\ub9e4 \uc5ec\uc815\uc774\ub098 \uc18c\ube44\uc790 \ud589\ub3d9 \ud328\ud134\uc774 \ub2e4\ub978 \uce74\ud14c\uace0\ub9ac\uc640 \uc5b4\ub5bb\uac8c \ub2e4\ub978\uac00\uc694? \ube44\uc5d0\uc774\ud2f0(BAT) \uac19\uc740 \ubdf0\ud2f0 \uc804\ubb38 \uc5d0\uc774\uc804\uc2dc\uac00 \ud544\uc694\ud55c \uc774\uc720\uc640\ub3c4 \uc5f0\uacb0\ub418\ub294 \uac83 \uac19\uc544\uc11c\uc694.<\/span><\/b>\u00a0<\/span><\/p>\n

\ubdf0\ud2f0 \uc18c\ube44\uc790\uc758 \uad6c\ub9e4 \uc5ec\uc815\uc740 \uc0dd\uac01\ubcf4\ub2e4 \ubcf5\uc7a1<\/strong>\ud569\ub2c8\ub2e4. <\/span>\uc2e4\uc81c\ub85c,\u00a0\ud06c\ub9ac\ud14c\uc624\u00a0\uc18c\ube44\uc790 \uc124\ubb38\uc870\uc0ac \uacb0\uacfc<\/a>\uc5d0 \ub530\ub974\uba74\u00a0<\/span>\ubcf4\ud1b5 \uad6c\ub9e4 \uc804\uc5d0 1~3\uac1c\uc758 \uc6f9\uc0ac\uc774\ud2b8\ub97c \uc624\uac00\uba70 \uc81c\ud488\uc744 \ube44\uad50\ud558\uace0, \uc131\ubd84\uc774\ub098 \ub9ac\ubdf0, \ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac\uae4c\uc9c0 \ub2e4\uc591\ud55c \uc694\uc18c\ub97c \uaf3c\uaf3c\ud558\uac8c \ud655\uc778<\/strong>\ud569\ub2c8\ub2e4. \ud765\ubbf8\ub85c\uc6b4 \uc810\uc740 \uc774\ub807\uac8c \ub2e4\uc591\ud55c \uacfc\uc815\uc744 \uac70\uce58\uba74\uc11c\ub3c4 \uc2e4\uc81c \uad6c\ub9e4 \uacb0\uc815\uc740 \ube60\ub974\uac8c \uc774\ub8e8\uc5b4\uc9c4\ub2e4\ub294 \uac74\ub370\uc694<\/strong>. \ud55c\uad6d \uc18c\ube44\uc790\uc758 \uc57d 53%\uac00 \uc628\ub77c\uc778 \ud0d0\uc0c9 \uc774\ud6c4 3\uc77c \uc774\ub0b4\uc5d0 \uad6c\ub9e4\ub97c \uacb0\uc815\ud558\uace0, \uc804\uccb4 \ubdf0\ud2f0 \uc81c\ud488\uc758 \uc57d 70%\uac00 \uc628\ub77c\uc778\uc5d0\uc11c \ud310\ub9e4\ub429\ub2c8\ub2e4.\u00a0<\/span>\u00a0<\/span><\/p>\n

\uc989, \ud0d0\uc0c9\uc740 \uae38\uc9c0\ub9cc \uacb0\uc815\uc740 \ube60\ub978 \uad6c\uc870\uc785\ub2c8\ub2e4. \uadf8\ub798\uc11c \uc18c\ube44\uc790\uac00 \ud0d0\uc0c9\uc744 \uc2dc\uc791\ud558\ub294 \u2018\ucd08\uae30\u00a0\uc21c\uac04\u2019\uc5d0\u00a0\ube0c\ub79c\ub4dc\uac00 \uc5b4\ub5bb\uac8c \ub178\ucd9c\ub418\ub290\ub0d0\uac00 \uad49\uc7a5\ud788 \uc911\uc694<\/strong>\ud55c\ub370\uc694. \uc774\ub7ec\ud55c \ubdf0\ud2f0 \uc18c\ube44\uc790\uc758 \ud2b9\uc9d5\uc73c\ub85c \uc778\ud574 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc758 \uc911\uc694\uc131\uc740 \ubdf0\ud2f0 \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c \ud2b9\ud788 \ub192\uc2b5\ub2c8\ub2e4.\u00a0<\/span>\u00a0<\/span><\/p>\n

\ub610\ud55c \ubdf0\ud2f0\ub294 \uc2a4\ud0a8\ucf00\uc5b4, \uba54\uc774\ud06c\uc5c5, \ud5e4\uc5b4, \ud5a5\uc218 \ub4f1 \uce74\ud14c\uace0\ub9ac \uc790\uccb4\uac00 \ub9e4\uc6b0 \uc138\ubd84\ud654\ub418\uc5b4 \uc788\uc5b4 \ub3d9\uc77c\ud55c \uc804\ub7b5\uc774\ub77c\ub3c4 \ube0c\ub79c\ub4dc\ub9c8\ub2e4 \uc811\uadfc \ubc29\uc2dd\uc774 \uc644\uc804\ud788 \ub2ec\ub77c\uc9d1\ub2c8\ub2e4<\/strong>. \uc774\ub7f0 \ubcf5\uc7a1\uc131\uc744 \uc774\ud574\ud558\uace0 \ud480\uc5b4\ub0bc \uc218 \uc788\ub294 \uacbd\ud5d8\uc774 \uc313\uc778 \uc5d0\uc774\uc804\uc2dc\uc758 \uc5ed\ud560\uc774 \uc911\uc694\ud55c \uc774\uc720\uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

 <\/p>\n

Q: <\/span><\/b>\uad6d\ub0b4<\/span><\/b>\u00a0\uc785\uc810\ud55c <\/span><\/b>\ubdf0\ud2f0 \ube0c\ub79c\ub4dc\ub4e4\uc774 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub97c \ucc98\uc74c \uac80\ud1a0\ud560 \ub54c \uac00\uc7a5 \ub9ce\uc774 \ud558\ub294 \uc624\ud574\ub098 \uc9c8\ubb38\uc774\u00a0\uc788\ub2e4\uba74\uc694?<\/span><\/b>\u00a0<\/span><\/p>\n

\uac00\uc7a5 \ub9ce\uc774 \ubc1b\ub294 \uc9c8\ubb38\uc740 \u201c\ud06c\ub9ac\ud14c\uc624\ub85c <\/strong><\/span>\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ucea0\ud398\uc778\uc744\u00a0<\/strong>\uc9d1\ud589\ud558\uba74 \uc5b4\ub514\uc5d0 \ub178\ucd9c\ub418\ub294\u00a0\uac74\uac00\uc694?\u201d<\/strong>\uc785\ub2c8\ub2e4. \uae30\uc874\u00a0<\/strong><\/span>\uad6d\ub0b4 \ubdf0\ud2f0\u00a0\ub9ac\ud14c\uc77c\ub7ec\uc758<\/strong>\u00a0\uc624\ud504\uc0ac\uc774\ud2b8 \uad11\uace0<\/strong> (\ud611\ub825\uad11\uace0)<\/span>\uac00<\/span>\u00a0\uba54\ud0c0\ub098\u00a0\ud2f1\ud1a1\ucc98\ub7fc\u00a0\uc18c\uc15c\u00a0\ud53c\ub4dc\u00a0\uc911\uc2ec<\/strong>\uc774\uc5c8\ub2e4\uba74,\u00a0\ud06c\ub9ac\ud14c\uc624\ub294<\/strong>\u00a0<\/span>\uc62c\ud574 \ucc98\uc74c \uc778\uc785\ub41c<\/span>\u00a0\uc624\ud508 \uc6f9 \uae30\ubc18<\/strong><\/span>\uc73c\ub85c \ucc44\ub110 \ud655\uc7a5\uc744 \uc2dc\uc791\ud588\ub2e4\ub294 \uc810\uc774 \uac00\uc7a5 \ud070 \ucc28\uc774<\/strong>\uc785\ub2c8\ub2e4.<\/span> \ub274\uc2a4\ub098 \ucee4\uba38\uc2a4, \ucf58\ud150\uce20 \uc0ac\uc774\ud2b8\ucc98\ub7fc \uc18c\ube44\uc790\uac00 \uc77c\uc0c1\uc801\uc73c\ub85c \uc774\uc6a9\ud558\ub294 \ub2e4\uc591\ud55c \uc6f9 \ud658\uacbd\uc5d0\uc11c \uad11\uace0\uac00 \ub178\ucd9c<\/strong>\ub418\uae30 \ub54c\ubb38\uc5d0, \uae30\uc874 \ucc44\ub110\uacfc\ub294 \ub9cc\ub098\ub294 \uc811\uc810 \uc790\uccb4\uac00 \ub2ec\ub77c\uc9d1\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

\ub610 \ud558\ub098\ub294 \u201c\uae30\uc874 \ucc44\ub110\uacfc \ub3d9\uc77c\ud55c \ube0c\ub79c\ub4dc\u00a0\uc624\ub514\uc5b8\uc2a4\ub97c\u00a0\ud0c0\uac9f\ud558\uba74, \uc131\uacfc\uac00 \uc911\ubcf5\ub418\ub294 \uac70 \uc544\ub2cc\uac00\uc694?\u201d<\/strong> \ub77c\ub294 \uc9c8\ubb38\uc778\ub370\uc694.\u00a0\ud06c\ub9ac\ud14c\uc624\ub294\u00a0\ube0c\ub79c\ub4dc\uac00 \ubcf4\uc720\ud55c\u00a0\uc624\ub514\uc5b8\uc2a4\ubfd0\u00a0\uc544\ub2c8\ub77c,\u00a0<\/strong><\/span>\ub9ac\ud14c\uc77c\ub7ec\uc758<\/strong>\u00a0\uce74\ud14c\uace0\ub9ac \uae30\ubc18\u00a0\uc624\ub514\uc5b8\uc2a4, \uadf8\ub9ac\uace0\u00a0\ud06c\ub9ac\ud14c\uc624\u00a0AI\uac00\u00a0\uc790\ub3d9\uc73c\ub85c \uc0dd\uc131\ud558\ub294 \uc5f0\uad00\u00a0\uc624\ub514\uc5b8\uc2a4\uae4c\uc9c0\u00a0\ud568\uaed8 \ud65c\uc6a9<\/strong>\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uae30\uc874 \ucc44\ub110\uc774 \ub2ff\uc9c0 \ubabb\ud588\ub358 \uc7a0\uc7ac \uace0\uac1d\uae4c\uc9c0 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ud655\uc7a5<\/strong>\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub798\uc11c\u00a0\uacbd\uc7c1\uc774\ub77c\uae30\ubcf4\ub2e4, \uae30\uc874 \ucc44\ub110\uc744 \ubcf4\uc644\ud574\uc8fc\ub294 \uc5ed\ud560\uc5d0 \uac00\uae5d\uc2b5\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

\uacb0\uad6d\u00a0\ud06c\ub9ac\ud14c\uc624\ub294\u00a0\uc18c\uc15c \ucc44\ub110\uc744 \ub118\uc5b4, \uc18c\ube44\uc790\uc758 \uad6c\ub9e4 \uc5ec\uc815 \uc804\ubc18\uc5d0\uc11c \ube0c\ub79c\ub4dc \uc811\uc810\uc744 \uc774\uc5b4\uac00\ub294 \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4.<\/span><\/p>\n

 <\/p>\n

Q: \ub9c8\uc9c0\ub9c9\uc73c\ub85c, \uc9c0\uae08 \uc774 \uc2dc\uc810\uc5d0 \ubdf0\ud2f0 \ube0c\ub79c\ub4dc\uac00 \ud06c\ub9ac\ud14c\uc624 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \u2014 \uadf8\ub9ac\uace0 \ube44\uc5d0\uc774\ud2f0(BAT) \uac19\uc740 \uacf5\uc2dd \ud30c\ud2b8\ub108\ub97c \ud1b5\ud55c \uc9d1\ud589\uc744 \uace0\ub824\ud574\uc57c \ud558\ub294 \uc774\uc720\ub97c \ud55c \ub9c8\ub514\ub85c \uc815\ub9ac\ud574\uc8fc\uc2e0\ub2e4\uba74?<\/span><\/b>\u00a0<\/span><\/p>\n

\uc9c0\uae08\uc740 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uac00\u00a0\uc120\ud0dd\uc774\ub77c\uae30\ubcf4\ub2e4\u00a0\uc810\uc810 \ud544\uc218\uc5d0 \uac00\uae4c\uc6cc\uc9c0\ub294 \uc2dc\uc810<\/strong>\uc785\ub2c8\ub2e4. \ud2b9\ud788 \ud55c\uad6d \ubdf0\ud2f0 \uc18c\ube44\uc790\uc758 \uc57d 70%\uac00 \uc628\ub77c\uc778\uc5d0\uc11c \uc81c\ud488\uc744 \uad6c\ub9e4\ud558\uace0 \uc788\ub2e4\ub294 \uc810\uc744 \ubcf4\uba74, \uadf8 \ud750\ub984\uc740 \ub354 \ubd84\uba85\ud574\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

\uc62c\ud574\ub294\u00a0\ud06c\ub9ac\ud14c\uc624\uac00\u00a0<\/strong><\/span>\uad6d\ub0b4 \ubdf0\ud2f0 \ub9ac\ud14c\uc77c\ub7ec\ub97c \uc2e0\uaddc \ucc44\ub110\ub85c \ucd94\uac00<\/strong>\ud558\uba74\uc11c, <\/span>\uc624\ud508 \uc6f9\uae4c\uc9c0 \ud655\uc7a5\ub41c \uc0c8\ub85c\uc6b4 \uc811\uc810\uc744\u00a0\uad6d\ub0b4 \uc2dc\uc7a5\uc5d0\uc11c\ub3c4 \uc0c8\ub86d\uac8c<\/strong>\u00a0\uc2dc\ub3c4\ud574\ubcfc \uc218 \uc788\ub294 \uc2dc\uc810<\/strong>\uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4. \uc774 \uacfc\uc815\uc5d0\uc11c \uc911\uc694\ud55c \uac74, \uc62c\ubc14\ub978 \ucc44\ub110\uc5d0\uc11c \uc815\ud655\ud55c \uc21c\uac04\uc5d0 \uc18c\ube44\uc790\ub97c \ub9cc\ub098\ub294 \uac83\uc774\ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4.<\/span>\u00a0<\/span><\/p>\n

\ud2b9\ud788 \uc0c8\ub85c\uc6b4 \ucc44\ub110\uc77c\uc218\ub85d \uc5b4\ub5a4 \ud30c\ud2b8\ub108\uc640 \ud568\uaed8 \uc2dc\uc791\ud558\ub290\ub0d0\ub3c4 \uc911\uc694\ud569\ub2c8\ub2e4. \ube44\uc5d0\uc774\ud2f0(BAT)\ub294 \ubdf0\ud2f0 \uce74\ud14c\uace0\ub9ac\uc640\u00a0<\/span>\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\u00a0<\/span>\ucea0\ud398\uc778 \uc6b4\uc601<\/span>\uc5d0 \ub300\ud55c \uae4a\uc740 \uc774\ud574\ub97c \ubc14\ud0d5\uc73c\ub85c, \ub2e8\uc21c \uad11\uace0 \uc9d1\ud589\uc744 \ub118\uc5b4 \ube0c\ub79c\ub4dc\uc758 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uc804\ub7b5\uc744 \ucc98\uc74c\ubd80\ud130 \ud568\uaed8 \uc124\uacc4\ud558\ub294 \ud30c\ud2b8\ub108\uc785\ub2c8\ub2e4.\u00a0\ud06c\ub9ac\ud14c\uc624\uac00\u00a0<\/span>\uad6d\ub0b4 \ubdf0\ud2f0\u00a0<\/span>\ub9ac\ud14c\uc77c\ub7ec\uae4c\uc9c0<\/span>\u00a0\ucc44\ub110\uc744 \ud655\uc7a5\ud55c \ucd08\uae30\u00a0<\/span>\ub2e8\uacc4<\/span>\uc5d0\uc11c<\/span> \ub204\uad6c\ubcf4\ub2e4 \uba3c\uc800 \uac00\ub2a5\uc131\uc744 \ubc1c\uacac\ud558\uace0 \ube0c\ub79c\ub4dc\uc5d0 \uc9c1\uc811 \uc81c\uc548\ud55c \uac83\ub3c4 \ube44\uc5d0\uc774\ud2f0(BAT)\uc600\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\u00a0KPI\ub97c\u00a0\uc720\uc9c0\ud558\uba74\uc11c\ub3c4\u00a0<\/span>\ub9ac\ud14c\uc77c\ub7ec\uc758<\/span>\u00a0<\/span>\uce74\ud14c\uace0\ub9ac \uc624\ub514\uc5b8\uc2a4\uc640 \ud06c\ub9ac\ud14c\uc624 AI \uc790\ub3d9 \uc0dd\uc131 \uc624\ub514\uc5b8\uc2a4\ub97c \ud65c\uc6a9\ud574 \uc2e0\uaddc \uace0\uac1d\uae4c\uc9c0 \ud655\uc7a5\ud558\ub294 \uc720\uc5f0\ud55c \uc2e4\ud589\ub825, \uc774\uac83\uc774 \ud06c\ub9ac\ud14c\uc624\uac00 \ube44\uc5d0\uc774\ud2f0(BAT)\ub97c \uacf5\uc2dd \ud30c\ud2b8\ub108\ub85c \uc120\uc815\ud55c \uc774\uc720\uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4. \uc9c0\uae08 \ud06c\ub9ac\ud14c\uc624\uc640 \ube44\uc5d0\uc774\ud2f0(BAT)\uc640 \ud568\uaed8 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud558\uace0, \ud22c\uc790\uac00 \uc2e4\uc81c \ube0c\ub79c\ub4dc\uc758 \uc131\uc7a5\uc73c\ub85c \uc774\uc5b4\uc9c0\ub294 \uc21c\uac04\uc744 \uacbd\ud5d8\ud574\ubcf4\uc168\uc73c\uba74 \uc88b\uaca0\uc2b5\ub2c8\ub2e4.\u00a0<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

\ud06c\ub9ac\ud14c\uc624 \uc18c\ube44\uc790 \uc124\ubb38\uc870\uc0ac\uc5d0 \ub530\ub974\uba74 \ud55c\uad6d \uc18c\ube44\uc790\uc758 \uc57d 70%\uac00 \uc628\ub77c\uc778\uc5d0\uc11c \ubdf0\ud2f0 \uc81c\ud488\uc744 \uad6c\ub9e4\ud558\uace0, \uad6c\ub9e4\ub97c \uacb0\uc815\ud558\ub294 \ub370 \uac78\ub9ac\ub294 \uc2dc\uac04\uc740 \ud0d0\uc0c9 \uc2dc\uc791 \ud6c4 \ud3c9\uade0 3\uc77c\uc5d0 \ubd88\uacfc\ud569\ub2c8\ub2e4. \uc774\ucc98\ub7fc \uad6c\ub9e4\ub97c \uad6c\ub9e4\ub97c \uacb0\uc815\ud558\ub294 \uc21c\uac04\uc774 \uc9e7\uc544\uc9c0\uba74\uc11c, \ube0c\ub79c\ub4dc\uac00 \uc18c\ube44\uc790\ub97c \uc5b4\ub5a4 \ud658\uacbd\uc5d0\uc11c \ub9cc\ub098\ub290\ub0d0\uac00 \uc810\uc810 \ub354 \uc911\uc694\ud574\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uac00 \uc8fc\ubaa9\ubc1b\ub294 \uc774\uc720\ub3c4 \ubc14\ub85c \uc5ec\uae30\uc5d0 \uc788\uc2b5\ub2c8\ub2e4. \uc2e4\uc81c \uc1fc\ud551 \ud589\ub3d9\uacfc \uc5f0\uacb0\ub41c \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c, \uad6c\ub9e4 \uc9c1\uc804\uc758 \uc18c\ube44\uc790\uc640 \ubcf4\ub2e4 […]<\/p>\n","protected":false},"author":192,"featured_media":22930,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[466,680,145],"coauthors":[682],"class_list":{"0":"post-22920","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech","8":"category-retail-media","9":"category-trends-insights","10":"criteo-industry-beauty-wellness","11":"criteo-business-advertiser","12":"criteo-business-enterprise","13":"criteo-business-agency","14":"criteo-business-retail-media","15":"criteo-business-retailer","16":"criteo-business-media-owner","17":"criteo-solution-retail-media","18":"criteo-topic-retail-media"},"acf":{"enable_slide-in":false,"add_faq":false,"hide_post_from_listing":false,"remove_from_internal_search":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"\nK-\ubdf0\ud2f0 \ube0c\ub79c\ub4dc\uc758 \ud655\uc7a5\uc744 \ud568\uaed8\ud558\ub294 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ud30c\ud2b8\ub108: \ud06c\ub9ac\ud14c\uc624 X \ube44\uc5d0\uc774\ud2f0(BAT) | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\uad6d\ub0b4 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uc2dc\uc7a5\uc740 \uc5b4\ub5bb\uac8c \ubcc0\ud654\ud558\uace0 \uc788\uc744\uae4c\uc694? \ud06c\ub9ac\ud14c\uc624 \uc804\ubb38\uac00\uac00 \uc9c1\uc811 \uc774\uc57c\uae30\ud558\ub294 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc758 \ud575\uc2ec \uad6c\uc870\uc640 K-\ubdf0\ud2f0 \ube0c\ub79c\ub4dc\ub97c \uc704\ud55c \uc804\ub7b5, \uadf8\ub9ac\uace0 \uad6c\ub9e4 \uc9c1\uc804 \uc7a0\uc7ac \uace0\uac1d\uacfc \uc5f0\uacb0\ud558\ub294 \ub370\uc774\ud130 \uae30\ubc18 \uc811\uadfc \ubc29\uc2dd\uc744 \ud655\uc778\ud574\ubcf4\uc138\uc694.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/retail-media-for-kbeauty-brands-stategy-interview\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"K-\ubdf0\ud2f0 \ube0c\ub79c\ub4dc\uc758 \ud655\uc7a5\uc744 \ud568\uaed8\ud558\ub294 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ud30c\ud2b8\ub108: \ud06c\ub9ac\ud14c\uc624 X \ube44\uc5d0\uc774\ud2f0(BAT) | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"\uad6d\ub0b4 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uc2dc\uc7a5\uc740 \uc5b4\ub5bb\uac8c \ubcc0\ud654\ud558\uace0 \uc788\uc744\uae4c\uc694? \ud06c\ub9ac\ud14c\uc624 \uc804\ubb38\uac00\uac00 \uc9c1\uc811 \uc774\uc57c\uae30\ud558\ub294 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uc758 \ud575\uc2ec \uad6c\uc870\uc640 K-\ubdf0\ud2f0 \ube0c\ub79c\ub4dc\ub97c \uc704\ud55c \uc804\ub7b5, \uadf8\ub9ac\uace0 \uad6c\ub9e4 \uc9c1\uc804 \uc7a0\uc7ac \uace0\uac1d\uacfc \uc5f0\uacb0\ud558\ub294 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