{"id":23194,"date":"2026-06-17T11:41:31","date_gmt":"2026-06-17T02:41:31","guid":{"rendered":"https:\/\/www.criteo.com\/?p=415764"},"modified":"2026-06-17T15:15:23","modified_gmt":"2026-06-17T06:15:23","slug":"built-different-travel-audiences","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/built-different-travel-audiences\/","title":{"rendered":"\uad6c\ub9e4 \uc758\ub3c4 \ub192\uc740 \uc5ec\ud589\uc790\ub4e4\uc744 \ud0c0\uac9f\ud305\ud558\ub294 \ubc29\ubc95: \ud06c\ub9ac\ud14c\uc624 \uc5ec\ud589 \uc624\ub514\uc5b8\uc2a4 \ud65c\uc6a9 \uac00\uc774\ub4dc"},"content":{"rendered":"<p>\uc5ec\ud589 \uad11\uace0\uc5d0\uc11c\ub294 \ud0c0\uc774\ubc0d\uc774 \uc131\uacfc\ub97c \uc88c\uc6b0\ud569\ub2c8\ub2e4. \uc5ec\ud589\uac1d\ub4e4\uc740 \uc218\ub9ce\uc740 \uc635\uc158\uc744 \ube44\uad50\ud558\uba70 \uc624\ub79c \uc2dc\uac04 \ud0d0\uc0c9\ud558\uae30\ub3c4 \ud558\uc9c0\ub9cc, \ub54c\ub85c\ub294 \ub2e8 \uba87 \ubc88\uc758 \ud074\ub9ad\ub9cc\uc73c\ub85c \uc608\uc57d\uc744 \uc644\ub8cc\ud558\uae30\ub3c4 \ud569\ub2c8\ub2e4. \uadf8\ub798\uc11c \uc911\uc694\ud55c \uac83\uc740 \ub2e8\uc21c\ud788 \ub9ce\uc740 \uc0ac\ub78c\uc5d0\uac8c \ub3c4\ub2ec\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, <strong>\uc9c0\uae08 \uc608\uc57d\uc744 \uace0\ub824\ud558\ub294 \uc0ac\ub78c\uc5d0\uac8c \uc801\uc808\ud55c \uc21c\uac04\uc5d0 \ub3c4\ub2ec\ud558\ub294 \uac83<\/strong>\uc785\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\ud558\uc9c0\ub9cc \uc774\ub7f0\ud55c \uc5ec\ud589\uc790\ub4e4\uc744 \uc815\ud655\ud558\uac8c \uc2dd\ubcc4\ud558\ub294 \uac83\uc740 \uc27d\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ubcc0\ud654\ud558\ub294 \uc18c\ube44\uc790 \ud589\ub3d9 \ud328\ud134\uc744 \uc774\ud574\ud558\uace0, \uc2e4\uc81c \uad6c\ub9e4 \uc758\ub3c4\ub97c \ud3ec\ucc29\ud560 \uc218 \uc788\ub294 \ub370\uc774\ud130\uac00 \ud544\uc694\ud558\uae30 \ub54c\ubb38\uc778\ub370\uc694. \ud06c\ub9ac\ud14c\uc624\ub294 \uc624\ud508 \uc6f9 \uc804\ubc18\uc758 \uc2e4\uc81c \uc608\uc57d \ub370\uc774\ud130\uc640 \ucee4\uba38\uc2a4 \uc778\ud154\ub9ac\uc804\uc2a4\ub97c \uacb0\ud569\ud574 \uc774\ub7ec\ud55c \uacfc\uc81c\ub97c \ud574\uacb0\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624 \uc5ec\ud589 \uc624\ub514\uc5b8\uc2a4\ub294 \uc2e4\uc81c \uc5ec\ud589 \uc0c1\ud488\uc744 \ud0d0\uc0c9\ud558\uace0 \uc608\uc57d\ud558\ub294 \uc18c\ube44\uc790 \uc2e0\ud638\ub97c \uae30\ubc18\uc73c\ub85c, \uad6c\ub9e4 \uc758\ub3c4\uac00 \ub192\uc740 \uc5ec\ud589\uc790\ub4e4\uc5d0\uac8c \ubcf4\ub2e4 \uc815\uad50\ud558\uac8c \ub3c4\ub2ec\uac00\ub2a5\ud569\ub2c8\ub2e4. \uc774\uc81c \uc5ec\ud589 \ube0c\ub79c\ub4dc\ub294 \ub2e8\uc21c\ud55c \uad00\uc2ec \uace0\uac1d\uc774 \uc544\ub2cc, \uc608\uc57d \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uace0\uac1d\uacfc \ub354\uc6b1 \ud6a8\uacfc\uc801\uc73c\ub85c \uc5f0\uacb0\ud574\ubcf4\uc138\uc694.<\/p>\n<p>&nbsp;<\/p>\n<div style=\"height: 70px;\"><\/div>\n<h2><strong>\uc5ec\ud589 \uc624\ub514\uc5b8\uc2a4\ub780?<\/strong><\/h2>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \uc5ec\ud589 \uc624\ub514\uc5b8\uc2a4\ub294 \ub2e8\uc21c\ud55c \ucd94\uce21\uc774 \uc544\ub2cc, \uc2e4\uc81c \uc608\uc57d \ub370\uc774\ud130\uc640, \uad6c\ub9e4 \uc2e0\ud638\ub97c \uae30\ubc18\uc73c\ub85c \uad6c\ucd95\ub429\ub2c8\ub2e4. \uadf8\ub807\ub2e4\uba74 \uae30\uc874 \ubc29\uc2dd\uacfc \uc5b4\ub5a4 \uac83\uc774 \ub2e4\ub97c\uae4c\uc694?<\/p>\n<p>&nbsp;<\/p>\n<p>\uac00\uc7a5 \ud070 \ucc28\uc774\ub294 \uc5ec\ud589\uc790\ub4e4\uc744 \uc774\ud574\ud558\ub294 \ubc29\uc2dd\uc5d0 \uc788\uc2b5\ub2c8\ub2e4. \uae30\uc874 \uc5ec\ud589 \uc624\ub514\uc5b8\uc2a4\ub294 \uc18c\ube44\uc790\uac00 \uc5ec\ud589 \uad00\ub828 \ucf58\ud150\uce20\ub97c \uc77d\uac70\ub098 \ud2b9\uc815 \uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud55c \uc774\ub825\uc744 \ubc14\ud0d5\uc73c\ub85c \uc5ec\ud589 \uacc4\ud68d \uc5ec\ubd80\ub97c \ucd94\uce21\ud558\ub294\ub370\uc694. \ud558\uc9c0\ub9cc \uc774\ub7ec\ud55c \ubc29\uc2dd\ub9cc\uc73c\ub85c\ub294 \uc2e4\uc81c \uc608\uc57d \uc758\ub3c4\ub97c \uc815\ud655\ud558\uac8c \ud30c\uc545\ud558\uae30 \uc5b4\ub835\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624 \uc5ec\ud589 \uc624\ub514\uc5b8\uc2a4\ub294 \uc804 \uc138\uacc4 1,200\uc5ec \uac1c\uc758 \uc5ec\ud589 \ud30c\ud2b8\ub108\uc0ac(\ud56d\uacf5, \ud638\ud154, \uc628\ub77c\uc778 \uc5ec\ud589\uc0ac, \ub80c\ud130\uce74, \ud06c\ub8e8\uc988 \ub4f1)\uc640 17,000\uc5ec \uac1c\uc758 \ucee4\uba38\uc2a4 \ud30c\ud2b8\ub108\uc0ac \ub370\uc774\ud130\ub97c \uacb0\ud569\ud574 \uc5ec\ud589\uc790\ub4e4\uc758 \ud589\ub3d9\uc744 \ubcf4\ub2e4 \ud3ed\ub113\uac8c \uc774\ud574\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uad11\uace0\uc8fc\ub294 \ub2e8\ud3b8\uc801\uc778 \uad00\uc2ec \uc2e0\ud638\uac00 \uc544\ub2cc, \uc5ec\ud589 \uc5ec\uc815 \uc804\ubc18\uc5d0 \ub300\ud55c \uac00\uc2dc\uc131\uc744 \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\uc5ec\ud589\uc790\ub4e4\uc774 \ubaa9\uc801\uc9c0\ub97c \ud0d0\uc0c9\ud558\ub294 \uc21c\uac04\ubd80\ud130 \ud56d\uacf5\uad8c\uacfc \uc219\uc18c\ub97c \uc608\uc57d\ud558\uace0, \uc5ec\ud589\uc744 \uc704\ud574 \ud544\uc694\ud55c \uc0c1\ud488\uc744 \uac80\uc0c9\ud558\ub294 \ub2e8\uacc4\uae4c\uc9c0 \ud06c\ub9ac\ud14c\uc624\ub294 \ub2e4\uc591\ud55c \ud589\ub3d9\uacfc \uad6c\ub9e4 \uc2e0\ud638\ub97c \ud3ec\ucc29\ud569\ub2c8\ub2e4. \ub355\ubd84\uc5d0 \uc5ec\ud589 \ube0c\ub79c\ub4dc\uc640 \ub9c8\ucf00\ud130\ub294 \uc608\uc57d \uc804\ud658 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc2dc\uc810\uc5d0 \uc801\uc808\ud55c \uba54\uc138\uc9c0\ub97c \uc804\ub2ec\ud558\uace0, \ucd9c\ubc1c \uc804 \uc900\ube44 \ub2e8\uacc4\ub294 \ubb3c\ub860 \uc5ec\ud589 \uc774\ud6c4\uae4c\uc9c0 \uace0\uac1d\uacfc\uc758 \uc5f0\uacb0\uc744 \uc774\uc5b4\uac08 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\ub610\ud55c \ud06c\ub9ac\ud14c\uc624\ub294 \ucd5c\ub300 13\uac1c\uc6d4\uc5d0 \uac78\uce5c \uc5ec\ud589 \ud589\ub3d9 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uace0, \uc608\uc57d \uc5ec\uc815\uc758 \ub2e8\uacc4\ubcc4 \ud589\ub3d9\uc5d0 \ub530\ub77c \uc624\ub514\uc5b8\uc2a4\ub97c \uc138\ubd84\ud654\ud569\ub2c8\ub2e4. \uadf8 \uacb0\uacfc, \uae30\uc874\uc758 \uad00\uc2ec\uc0ac \uae30\ubc18 \ud0c0\uac9f\ud305\uc744 \ub118\uc5b4 \uc2e4\uc81c \uad6c\ub9e4 \uc758\ub3c4\uc5d0 \uae30\ubc18\ud55c \ub354\uc6b1 \uc815\uad50\ud55c \ud0c0\uac9f\ud305\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4. \uc5ec\ud589 \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud130 \uc785\uc7a5\uc5d0\uc11c\ub294 \ub2e8\uc21c\uc774 &#8220;<strong>\uc5ec\ud589\uc5d0 \uad00\uc2ec\uc774 \uc788\ub294 \uc0ac\ub78c&#8221;\uc774 \uc544\ub2c8\ub77c, &#8220;\uc9c0\uae08 \uc5ec\ud589\uc744 \uacc4\ud68d\ud558\uace0 \uc788\uc73c\uba70 \uc608\uc57d \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc0ac\ub78c&#8221;<\/strong>\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\ub2e4\ub294 \uac83\uc774 \ud06c\ub9ac\ud14c\uc624 \uc5ec\ud589 \uc624\ub514\uc5b8\uc2a4\uc758 \uac00\uc7a5 \ud070 \ucc28\ubcc4\uc810\uc785\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\uc65c \uc5ec\ud589 \uc624\ub514\uc5b8\uc2a4\ub97c \uc0ac\uc6a9\ud574\uc57c \ud560\uae4c\uc694?<\/strong><\/h2>\n<p>\uc5ec\ud589 \uc624\ub514\uc5b8\uc2a4\uc758 \uac15\uc810\uc740 \ub2e8\uc21c\ud788 \ub354 \uc815\ud655\ud55c \ud0c0\uac9f\ud305\uc5d0 \uadf8\uce58\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc2e4\uc81c \uc5ec\ud589\uc790\ub4e4\uc758 \ud589\ub3d9\uc744 \uae30\ubc18\uc73c\ub85c \uc7a0\uc7ac \uace0\uac1d\uc744 \ubc1c\uacac\ud558\uace0, \uc801\uc808\ud55c \uc21c\uac04\uc5d0 \uba54\uc138\uc9c0\ub97c \uc804\ub2ec\ud558\uba70, \ub354 \ub192\uc740 \uc131\uacfc\ub85c \uc5f0\uacb0\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. \uc5ec\ud589 \uc624\ub514\uc5b8\uc2a4\uac00 \ub9c8\ucf00\ud130\uc5d0\uac8c \ud2b9\ubcc4\ud55c \uc774\uc720\ub294 \ub2e4\uc74c \uc138 \uac00\uc9c0\uc785\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><b><span data-contrast=\"auto\">1. \uc608\uc57d \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc5ec\ud589\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4<\/span><\/b><\/p>\n<p>\uc5ec\ud589\uac1d\uc740\u00a0\ud56d\uacf5\uad8c\uc774\ub098\u00a0\ud638\ud154\ub9cc\u00a0\uac80\uc0c9\ud558\uc9c0\u00a0\uc54a\uc2b5\ub2c8\ub2e4.\u00a0\uc5ec\ud589\uc744\u00a0\uc900\ube44\ud558\ub294\u00a0\uacfc\uc815\uc5d0\uc11c\u00a0\uc5ec\ud589\u00a0\uac00\ubc29,\u00a0\uc561\uc138\uc11c\ub9ac,\u00a0\ubdf0\ud2f0\u00b7\ud328\uc158\u00a0\uc81c\ud488\u00a0\ub4f1\u00a0\ub2e4\uc591\ud55c\u00a0\uc0c1\ud488\uc744\u00a0\ud568\uaed8\u00a0\ud0d0\uc0c9\ud558\uace0\u00a0\uad6c\ub9e4\ud569\ub2c8\ub2e4.\u00a0\ud06c\ub9ac\ud14c\uc624\uc758\u00a0\uc5ec\ud589\u00a0\uc624\ub514\uc5b8\uc2a4\ub294\u00a0\uc774\ub7ec\ud55c\u00a0\uc2e4\uc81c\u00a0\ud589\ub3d9\u00a0\uc2e0\ud638\ub97c\u00a0\ubc14\ud0d5\uc73c\ub85c\u00a0\uc5ec\ud589\uc744\u00a0\uacc4\ud68d\ud558\uace0\u00a0\uc788\ub294\u00a0\uc18c\ube44\uc790\ub97c\u00a0\uc2dd\ubcc4\ud574,\u00a0\uc608\uc57d\u00a0\uac00\ub2a5\uc131\uc774\u00a0\ub192\uc740\u00a0\uace0\uac1d\uacfc\u00a0\ub354\uc6b1\u00a0\ud6a8\uacfc\uc801\uc73c\ub85c\u00a0\uc5f0\uacb0\ud560\u00a0\uc218\u00a0\uc788\ub3c4\ub85d\u00a0\uc9c0\uc6d0\ud569\ub2c8\ub2e4.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">2. \ub354 \uc801\uc808\ud55c \uc21c\uac04\uc5d0 \ub354 \uad00\ub828\uc131 \ub192\uc740 \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\uc5ec\ud589\u00a0\ub9c8\ucf00\ud305\uc5d0\uc11c\u00a0\uc911\uc694\ud55c\u00a0\uac83\uc740\u00a0\ub204\uad6c\uc5d0\uac8c\u00a0\uad11\uace0\ub97c\u00a0\ubcf4\uc5ec\uc8fc\ub290\ub0d0\ubfd0\ub9cc\u00a0\uc544\ub2c8\ub77c,\u00a0<\/span><b><span data-contrast=\"auto\">\uc5b8\uc81c\u00a0\ubcf4\uc5ec\uc8fc\ub290\ub0d0<\/span><\/b><span data-contrast=\"auto\">\uc778\ub370\uc694<\/span><span data-contrast=\"auto\">.\u00a0\ud06c\ub9ac\ud14c\uc624\ub294\u00a0\uc77c\uc77c\u00a0\ud65c\uc131\u00a0\uc0ac\uc6a9\uc790\u00a07\uc5b5 2\ucc9c\ub9cc \uba85\u00a0\uc774\uc0c1\uc758\u00a0\uc2e4\uc2dc\uac04\u00a0\ucee4\uba38\uc2a4\u00a0\uc2dc\uadf8\ub110\uc744\u00a0\ud65c\uc6a9\ud574\u00a0\uc18c\ube44\uc790\uc758\u00a0\ud604\uc7ac\u00a0\uad00\uc2ec\uc0ac\uc640\u00a0\ud589\ub3d9\u00a0\ubcc0\ud654\ub97c\u00a0\ud3ec\ucc29\ud569\ub2c8\ub2e4.\u00a0\ub355\ubd84\uc5d0\u00a0\uc5ec\ud589\uc744\u00a0\ud0d0\uc0c9\ud558\ub294\u00a0\ub2e8\uacc4\ubd80\ud130\u00a0\ucd9c\ubc1c\uc744\u00a0\uc900\ube44\ud558\ub294\u00a0\ub2e8\uacc4\uae4c\uc9c0, \uac01\u00a0\uc5ec\uc815\uc5d0\u00a0\ub9de\ub294\u00a0\uba54\uc2dc\uc9c0\ub97c\u00a0\ubcf4\ub2e4\u00a0\ud6a8\uacfc\uc801\uc73c\ub85c\u00a0\uc804\ub2ec\ud560\u00a0\uc218\u00a0\uc788\uc2b5\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">3. \ud480\ud37c\ub110 \uc131\uacfc\ub97c \ub354\uc6b1 \uac15\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\uc5ec\ud589\u00a0\uc624\ub514\uc5b8\uc2a4\ub294\u00a0\ub2e8\uc77c\u00a0\ucc44\ub110\uc5d0\u00a0\uad6d\ud55c\ub418\uc9c0\u00a0\uc54a\uc2b5\ub2c8\ub2e4.\u00a0<\/span><b><span data-contrast=\"auto\">CTV,\u00a0\uc624\ud508\u00a0\uc6f9,\u00a0\uc18c\uc15c\u00a0\ubbf8\ub514\uc5b4\u00a0\ub4f1\u00a0\ub2e4\uc591\ud55c\u00a0\uc811\uc810\uc5d0\uc11c\u00a0\uad6c\ub9e4\u00a0\uc758\ub3c4\uac00\u00a0\ub192\uc740\u00a0\uc18c\ube44\uc790\ub97c\u00a0\ucc3e\uc544\ub0bc\u00a0\uc218\u00a0\uc788\uc5b4<\/span><\/b><span data-contrast=\"auto\">\u00a0\ube0c\ub79c\ub4dc\uac00\u00a0\uace0\uac1d\u00a0\uc5ec\uc815\u00a0\uc804\ubc18\uc5d0\u00a0\uac78\uccd0\u00a0\uc77c\uad00\ub41c\u00a0\uacbd\ud5d8\uc744\u00a0\uc81c\uacf5\ud560\u00a0\uc218\u00a0\uc788\ub3c4\ub85d\u00a0\ub3d5\uc2b5\ub2c8\ub2e4. \uadf8\u00a0\uacb0\uacfc\u00a0\ub354\u00a0\ub9ce\uc740\u00a0\uc7a0\uc7ac\u00a0\uace0\uac1d\uc744\u00a0\ubc1c\uad74\ud558\uace0, \ub354\u00a0\ub192\uc740\u00a0\ucc38\uc5ec\ub97c\u00a0\uc774\ub04c\uc5b4\ub0b4\uba70,\u00a0\uad81\uadf9\uc801\uc73c\ub85c\u00a0\ub354\u00a0\uac15\ub825\ud55c\u00a0\uc804\ud658\u00a0\uc131\uacfc\ub97c\u00a0\uae30\ub300\ud560\u00a0\uc218\u00a0\uc788\uc2b5\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<div style=\"height: 70px;\"><\/div>\n<h2><strong>\uc5ec\ud589 \uc624\ub514\uc5b8\uc2a4\uc758 \ucc28\ubcc4\uc810\uc740 \ubb34\uc5c7\uc77c\uae4c\uc694?<\/strong><\/h2>\n<p><strong>\ud06c\ub9ac\ud14c\uc624 \uc5ec\ud589 \uc624\ub514\uc5b8\uc2a4\uc758 \ucc28\ubcc4\uc810\uc740 \uc2e4\uc81c \ud589\ub3d9 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uad6c\ucd95\ub41c\ub2e4\ub294 \uc810<\/strong>\uc785\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\uc774\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 \ucee4\uba38\uc2a4 \uc778\ub9c8\ucf13 \uc624\ub514\uc5b8\uc2a4\uc640 \uac19\uc740 \ucca0\ud559\uc5d0\uc11c \ucd9c\ubc1c\ud569\ub2c8\ub2e4. \ucee4\uba38\uc2a4 \uc778\ub9c8\ucf13 \uc624\ub514\uc5b8\uc2a4\uac00 \uc18c\ube44\uc790\uc758 \uc2e4\uc81c \uc1fc\ud551 \ud589\ub3d9\uc744 \ubd84\uc11d\ud574 \uad6c\ub9e4 \uc758\ub3c4\uac00 \ub192\uc740 \uace0\uac1d\uc744 \uc2dd\ubcc4\ud55c\ub2e4\uba74, \uc5ec\ud589 \uc624\ub514\uc5b8\uc2a4\ub294 \uc5ec\uae30\uc5d0 \uc5ec\ud589 \uc608\uc57d \ub370\uc774\ud130\uc640 \uc5ec\ud589 \ud589\ub3d9 \uc2e0\ud638\ub97c \ub354\ud574 \uc5ec\ud589\uac1d\uc758 \uc758\ub3c4\ub97c \ubcf4\ub2e4 \uc815\ud655\ud558\uac8c \ud30c\uc545\ud569\ub2c8\ub2e4. \uc774\ub294 \ub2e8\uc21c\ud788 \uc5ec\ud589\uc5d0 \uad00\uc2ec\uc774 \uc788\uc744 \uac83\uc73c\ub85c \ucd94\uc815\ub418\ub294 \uc720\uc800\uac00 \uc544\ub2c8\ub77c \uc2e4\uc81c\ub85c \uc5ec\ud589\uc744 \uacc4\ud68d\ud558\uace0 \uc788\ub294 \uc18c\ube44\uc790\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\uc608\ub97c \ub4e4\uc5b4 \uc720\uc800\uac00 \ud56d\uacf5\uad8c\uc744 \uac80\uc0c9\ud558\uace0, \ud638\ud154\uc744 \ube44\uad50\ud558\uba70, \uc5ec\ud589\uc5d0 \ud544\uc694\ud55c \uc0c1\ud488\uc744 \ud0d0\uc0c9\ud558\uae30 \uc2dc\uc791\ud588\ub2e4\uace0 \uac00\uc815\ud574 \ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uc774\ub7ec\ud55c \ud589\ub3d9\uc744 \uac1c\ubcc4 \uc2e0\ud638\ub85c \ubcf4\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \ud558\ub098\uc758 \uc5ec\ud589 \uc5ec\uc815\uc73c\ub85c \uc5f0\uacb0\ud574 \ubd84\uc11d\ud569\ub2c8\ub2e4. \uc608\uc57d, \uac80\uc0c9, \ucf58\ud150\uce20 \ucc38\uc5ec\ub3c4, \uad6c\ub9e4 \ud589\ub3d9 \ub4f1 \ub2e4\uc591\ud55c \uc2e0\ud638\ub97c \uc885\ud569\uc801\uc73c\ub85c \ud30c\uc545\ud568\uc73c\ub85c\uc368 \uc0ac\uc6a9\uc790\uc758 \uc2e4\uc81c \uc5ec\ud589 \uc758\ub3c4\ub97c \ubcf4\ub2e4 \uba85\ud655\ud558\uac8c \uc774\ud574\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\ud2b9\ud788 \uc774\ub7ec\ud55c \ubd84\uc11d\uc740 <strong>100% \ud655\uc815\uc801(Deterministic) \ub370\uc774\ud130 \uae30\ubc18<\/strong>\uc73c\ub85c \uc774\ub8e8\uc5b4\uc9d1\ub2c8\ub2e4. \uc2e4\uc81c \uc5ec\ud589 \uad00\ub828 \ud589\ub3d9\uc774 \ud655\uc778\ub41c \uc720\uc800\ub9cc \uc624\ub514\uc5b8\uc2a4\uc5d0 \ud3ec\ud568\ub418\uae30 \ub54c\ubb38\uc5d0<strong> \ucd94\uc815\uc774\ub098 \ud655\ub960\uc5d0 \uc758\uc874\ud558\uc9c0 \uc54a\uace0, \ubcf4\ub2e4 \uc815\ud655\ud558\uace0 \ucd5c\uc2e0\uc758 \ub370\uc774\ud130\ub97c \ubc14\ud0d5\uc73c\ub85c \ud0c0\uac9f\ud305<\/strong>\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\ub610 \ud558\ub098\uc758 \ucc28\ubcc4\uc810\uc740 <strong>\uc5ec\ud589 \ub370\uc774\ud130\uc640 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\uac00 \ud558\ub098\uc758 \uc2dc\uac01\uc73c\ub85c \ud1b5\ud569<\/strong>\ub41c\ub2e4\ub294 \uc810\uc785\ub2c8\ub2e4. \uc5ec\ud589\uac1d\uc740 \ud56d\uacf5\uad8c\uacfc \uc219\uc18c\ub9cc \uc608\uc57d\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc5ec\ud589\uc744 \uc900\ube44\ud558\ub294 \uacfc\uc815\uc5d0\uc11c \uc758\ub958, \ubdf0\ud2f0 \uc81c\ud488, \uc804\uc790\uae30\uae30, \uc5ec\ud589\uc6a9\ud488 \ub4f1 \ub2e4\uc591\ud55c \uc0c1\ud488\uc744 \ud568\uaed8 \ud0d0\uc0c9\ud558\uace0 \uad6c\ub9e4\ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\uc2e4\uc81c\ub85c <a href=\"https:\/\/www4.criteo.com\/kr\/global_summer_travel_report_2026\" target=\"_blank\" rel=\"noopener\"><strong>\ud06c\ub9ac\ud14c\uc624\uc758 2026 \uc5ec\ud589 \uc18c\ube44 \ud2b8\ub80c\ub4dc \ub9ac\ud3ec\ud2b8<\/strong><\/a>\uc5d0 \ub530\ub974\uba74, \ud55c\uad6d\uc758 \ubd80\ubaa8 \uc5ec\ud589\uac1d\uc740 \uc804\uc790\uc81c\ud488(20.3%), \uc2a4\ud0a8\ucf00\uc5b4(17.7%) \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c \ub192\uc740 \uad6c\ub9e4 \uc131\ud5a5\uc744 \ubcf4\uc600\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc0ac\ub78c\ub4e4\uc774 \uc54c\uc9c0 \ubabb\ud558\ub294 \uc228\uc740 \uc5ec\ud589\uc9c0\ub97c \ubc29\ubb38\ud558\ub294 \uae00\ub85c\ubc8c \uc5ec\ud589\uac1d\uc740 \uc77c\ubc18 \uc5ec\ud589\uac1d \ub300\ube44 \ud5a5\uc218 \ubc0f \ucf54\ub871(+48%), \uac00\ubc29 \ubc0f \ud578\ub4dc\ubc31(+44%), \ube44\ud0c0\ubbfc \ubc0f \ubcf4\ucda9\uc81c(+41%) \uad6c\ub9e4 \uac00\ub2a5\uc131\uc774 \ub354 \ub192\uc740 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\uc774\ucc98\ub7fc \uc5ec\ud589\uac1d\uc758 \uc18c\ube44 \ud589\ub3d9\uc740 \uc608\uc57d\uc5d0\ub9cc \uad6d\ud55c\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc5ec\ud589 \uc720\ud615\uacfc \ubaa9\uc801\uc5d0 \ub530\ub77c \ud568\uaed8 \uad6c\ub9e4\ud558\ub294 \uc0c1\ud488\uad70\ub3c4 \ub2ec\ub77c\uc9c0\uba70, \uc774\ub7ec\ud55c \uc2e0\ud638\ub294 \uc5ec\ud589\uac1d\uc744 \ub354\uc6b1 \uae4a\uc774 \uc774\ud574\ud560 \uc218 \uc788\ub294 \uc911\uc694\ud55c \ub2e8\uc11c\uac00 \ub429\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 \uc2e4\uc81c \uc608\uc57d \uc815\ubcf4\uc640 \ub9ac\ud14c\uc77c \uad6c\ub9e4 \uc2e0\ud638\ub97c \ud568\uaed8 \ubd84\uc11d\ud574 \uc5ec\ud589\uc790\ub4e4\uc5d0 \ub300\ud55c \ub354\uc6b1 \ud48d\ubd80\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uadf8 \uacb0\uacfc \uc5ec\ud589 \ube0c\ub79c\ub4dc\uc640 \ub9c8\ucf00\ud130\ub294 \uc5ec\ud589 \uacc4\ud68d \ub2e8\uacc4\ubd80\ud130 \uc608\uc57d, \ucd9c\ubc1c \uc900\ube44, \uc5ec\ud589 \uc774\ud6c4\uae4c\uc9c0 \uace0\uac1d \uc5ec\uc815 \uc804\ubc18\uc5d0 \uac78\uccd0 \ub354\uc6b1 \uc815\uad50\ud558\uace0 \uad00\ub828\uc131 \ub192\uc740 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \uc6b4\uc601\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\uacb0\uad6d \ud06c\ub9ac\ud14c\uc624 \uc5ec\ud589 \uc624\ub514\uc5b8\uc2a4\uc758 \ucc28\ubcc4\uc810\uc740 \ub2e8\uc21c\ud788 \uc5ec\ud589\uac1d\uc744 \ucc3e\ub294 \ub370 \uc788\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc2e4\uc81c \ud589\ub3d9 \ub370\uc774\ud130\ub97c \ubc14\ud0d5\uc73c\ub85c \uc5ec\ud589 \uc758\ub3c4\ub97c \uc774\ud574\ud558\uace0, \uac00\uc7a5 \uc801\uc808\ud55c \uc21c\uac04\uc5d0 \uac00\uc7a5 \uad00\ub828\uc131 \ub192\uc740 \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 \ub370 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<div style=\"height: 70px;\"><\/div>\n<h2><strong><span class=\"TextRun MacChromeBold SCXW127037427 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW127037427 BCX0\" data-ccp-parastyle=\"heading 2\">\uc5ec\ud589<\/span><span class=\"NormalTextRun SCXW127037427 BCX0\" data-ccp-parastyle=\"heading 2\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SpellingErrorHighlight SCXW127037427 BCX0\" data-ccp-parastyle=\"heading 2\">\uc624\ub514\uc5b8\uc2a4<\/span><span class=\"NormalTextRun SCXW127037427 BCX0\" data-ccp-parastyle=\"heading 2\">,\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW127037427 BCX0\" data-ccp-parastyle=\"heading 2\">\uc5b4\ub5bb\uac8c<\/span><span class=\"NormalTextRun SCXW127037427 BCX0\" data-ccp-parastyle=\"heading 2\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW127037427 BCX0\" data-ccp-parastyle=\"heading 2\">\ud65c\uc6a9\ud560<\/span><span class=\"NormalTextRun SCXW127037427 BCX0\" data-ccp-parastyle=\"heading 2\">\u00a0\uc218\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW127037427 BCX0\" data-ccp-parastyle=\"heading 2\">\uc788\uc744\uae4c\uc694<\/span><span class=\"NormalTextRun SCXW127037427 BCX0\" data-ccp-parastyle=\"heading 2\">?<\/span><\/span><span class=\"EOP SCXW127037427 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/strong><\/h2>\n<p>\uc5ec\ud589\uc790\ub4e4\uc740 \ubaa8\ub450 \uac19\uc740 \ubc29\uc2dd\uc73c\ub85c \uc5ec\ud589\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc5b4\ub5a4 \uc5ec\ud589\uc790\ub4e4\uc740 \uac00\uc871 \uc5ec\ud589\uc744 \uacc4\ud68d\ud558\uace0, \uc5b4\ub5a4 \uc0ac\ub78c\uc740 \ub7ed\uc154\ub9ac \ud734\uc591\uc9c0\ub97c \ucc3e\uc73c\uba70, \ub610 \ub2e4\ub978 \uc0ac\ub78c\uc740 \uc228\uc740 \uc5ec\ud589\uc9c0\ub97c \ud0d0\ud5d8\ud558\uae30 \uc704\ud574 \uc815\ubcf4\ub97c \uac80\uc0c9\ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\uadf8\ub9cc\ud07c \uc5ec\ud589 \ub9c8\ucf00\ud305\uc5d0\uc11c\ub3c4 \ud68d\uc77c\uc801\uc778 \uc811\uadfc\uacfc \uc804\ub7b5\uc740 \ud6a8\uacfc\uc801\uc774\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \uc5ec\ud589 \uc624\ub514\uc5b8\uc2a4\ub294 \ucee4\uba38\uc2a4 \uadf8\ub9ac\ub4dc(Commerce Grid)\uc640 \ucee4\uba38\uc2a4 \uadf8\ub85c\uc2a4(Commerce Growth)\uc5d0\uc11c \ubaa8\ub450 \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5ec\ud589 \ube0c\ub79c\ub4dc\uac00 \uc6d0\ud558\ub294 \uc5ec\ud589\uc790\ub4e4\uc744 \ubcf4\ub2e4 \uc815\uad50\ud558\uac8c \uc815\uc758\ud558\uace0, \uc2e4\uc81c \ucea0\ud398\uc778\uc5d0 \ubc14\ub85c \ud65c\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \uc124\uacc4\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uad11\uace0\uc8fc, \uc5ec\ud589 \ube0c\ub79c\ub4dc\uc640 \ub9c8\ucf00\ud130\ub294 \uc0ac\uc804 \uad6c\ucd95\ub41c \uc5ec\ud589 \uc624\ub514\uc5b8\uc2a4\ub97c \uc989\uc2dc \ud65c\uc131\ud654\ud560 \uc218\ub3c4 \uc788\uace0, \ucea0\ud398\uc778 \ubaa9\ud45c\uc5d0 \ub9de\ucdb0 \ub9de\ucda4\ud615 \uc138\uadf8\uba3c\ud2b8\ub97c \uad6c\uc131\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \ub9de\ucda4\ud615 \uc138\uadf8\uba3c\ud2b8\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \ub2e4\uc591\ud55c \uae30\uc900\uc744 \uc870\ud569\ud574 \uc124\uacc4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\uc608\uc57d\ud55c \ubaa9\uc801\uc9c0<\/li>\n<li>\uc5ec\ud589 \uc11c\ube44\uc2a4 \uc720\ud615(\ud56d\uacf5, \ud638\ud154, \ub80c\ud130\uce74, \ud06c\ub8e8\uc988, \uc628\ub77c\uc778 \uc5ec\ud589\uc0ac \ub4f1)<\/li>\n<li>\uc5ec\ud589\uc790 \uc720\ud615(\uc608: \uac00\uc871 \uc5ec\ud589\uac1d, \ud504\ub9ac\ubbf8\uc5c4 \uc5ec\ud589\uac1d)<\/li>\n<li>\ucee4\uba38\uc2a4 \ud589\ub3d9\/\uc2dc\uadf8\ub110(\uc608: \uc5ec\ud589 \uac00\ubc29, \uc5ec\ud589\uc6a9\ud488 \uad6c\ub9e4\uc790)<\/li>\n<li>\uc18c\ube44\ud55c \ucf58\ud150\uce20(\uc608: \ud2b9\uc815 \uad6d\uac00 \ub610\ub294 \uc9c0\uc5ed \uad00\ub828 \ucf58\ud150\uce20 \uc774\uc6a9\uc790)<\/li>\n<li>\uac00\uaca9 \ubbfc\uac10\ub3c4 \ubc0f \uc5ec\ud589 \uc131\ud5a5(\uc608: \ud504\ub9ac\ubbf8\uc5c4 \uc5ec\ud589 \uc120\ud638 \uace0\uac1d)<\/li>\n<\/ul>\n<p>\uc774\ub7ec\ud55c \uc694\uc18c\ub97c \uc870\ud569\ud558\uba74 \ub2e8\uc21c\ud788 &#8220;\uc5ec\ud589\uc5d0 \uad00\uc2ec \uc788\ub294 \uc0ac\ub78c&#8221;\uc774 \uc544\ub2cc, \ube0c\ub79c\ub4dc\uac00 \uc2e4\uc81c\ub85c \ub3c4\ub2ec\ud558\uace0 \uc2f6\uc740 \uc5ec\ud589\uc790\ub4e4\uc744 \ub370\uc774\ud130 \uae30\ubc18\uc73c\ub85c \ub354\uc6b1 \uc815\uad50\ud55c \ud0c0\uac9f\ud305 \uc804\ub7b5\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<div style=\"height: 70px;\"><\/div>\n<h2><strong>\uac04\ub2e8\ud558\uac8c \uc2dc\uc791\ud558\ub294 \ud06c\ub9ac\ud14c\uc624 \uc5ec\ud589 \uc624\ub514\uc5b8\uc2a4 \ud65c\uc131\ud654: 4\ub2e8\uacc4 \uc694\uc57d \uc815\ub9ac<\/strong><\/h2>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \uc5ec\ud589 \uc624\ub514\uc5b8\uc2a4 \uc5ec\ud589\uc0ac\ubfd0\ub9cc \uc544\ub2c8\ub77c \ud56d\uacf5\uc0ac, \ud638\ud154 \ub4f1 \ub2e4\uc591\ud55c \uc5ec\ud589 \ube0c\ub79c\ub4dc\uac00 \uc544\ub798 \uacfc\uc815\uc744 \ud1b5\ud574 \uc190\uc27d\uac8c \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li><strong>\ucea0\ud398\uc778 \ubaa9\ud45c \uc124\uc815 \ubc0f \uc815\ubcf4 \uacf5\uc720 :<\/strong> \uba3c\uc800 \ucea0\ud398\uc778 \ubaa9\ud45c\uc640 KPI, \ud0c0\uac9f \uc2dc\uc7a5, \uc608\uc0b0, \uc5ec\ud589 \uc77c\uc815 \ub4f1 \ud575\uc2ec \uc815\ubcf4\ub97c \ud06c\ub9ac\ud14c\uc624\uc640 \uacf5\uc720\ud569\ub2c8\ub2e4. \uc5ec\ud589 \ube0c\ub79c\ub4dc \ud639\uc740 \uad11\uace0\uc8fc\uac00 \ub2ec\uc131\ud558\uace0\uc790 \ud558\ub294 \ubaa9\ud45c\ub97c \uc774\ud574\ud558\ub294 \uac83\uc774 \ud6a8\uacfc\uc801\uc778 \uc624\ub514\uc5b8\uc2a4 \uad6c\ucd95\uc758 \ucd9c\ubc1c\uc810\uc785\ub2c8\ub2e4.<\/li>\n<li><strong>\ub9de\ucda4\ud615 \uc5ec\ud589 \uc624\ub514\uc5b8\uc2a4 \uc124\uacc4 :<\/strong> \uacf5\uc720\ub41c \uc815\ubcf4\ub97c \ubc14\ud0d5\uc73c\ub85c \ud06c\ub9ac\ud14c\uc624\uac00 \uc801\ud569\ud55c \uc624\ub514\uc5b8\uc2a4\ub97c \uc81c\uc548\ud569\ub2c8\ub2e4. \uc608\uc57d \ubaa9\uc801\uc9c0, \uc5ec\ud589\uac1d \uc720\ud615, \uc5ec\ud589 \uc11c\ube44\uc2a4 \uc774\uc6a9 \uc774\ub825, \ucee4\uba38\uc2a4 \ud589\ub3d9, \ucf58\ud150\uce20 \uc18c\ube44 \ud328\ud134 \ub4f1 \ub2e4\uc591\ud55c \uc2e0\ud638\ub97c \ud65c\uc6a9\ud574 \ube0c\ub79c\ub4dc\uc5d0 \ucd5c\uc801\ud654\ub41c \uc138\uadf8\uba3c\ud2b8\ub97c \uc124\uacc4\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uc624\ub514\uc5b8\uc2a4 \ud65c\uc131\ud654 \ubc0f \ucea0\ud398\uc778 \uc2e4\ud589 :<\/strong> \uc644\uc131\ub41c \uc624\ub514\uc5b8\uc2a4\ub294 \ucee4\uba38\uc2a4 \uadf8\ub9ac\ub4dc(Commerce Grid) \ub610\ub294 \ucee4\uba38\uc2a4 \uadf8\ub85c\uc2a4(Commerce Growth)\ub97c \ud1b5\ud574 \ubc14\ub85c \ud65c\uc131\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uad11\uace0\uc8fc\ub294 \uae30\uc874\uc5d0 \uc0ac\uc6a9 \uc911\uc778 DSP\uc640 \uc5f0\ub3d9\ud558\uac70\ub098 \ud06c\ub9ac\ud14c\uc624 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uc9c1\uc811 \ucea0\ud398\uc778\uc744 \uc6b4\uc601\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uc131\uacfc \ubd84\uc11d \ubc0f \uc9c0\uc18d\uc801\uc778 \ucd5c\uc801\ud654 :<\/strong> \ucea0\ud398\uc778\uc774 \uc2dc\uc791\ub41c \uc774\ud6c4\uc5d0\ub294 \uc131\uacfc \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uc624\ub514\uc5b8\uc2a4\uc640 \uc804\ub7b5\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uac1c\uc120\ud574 \ub098\uac08 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \ucea0\ud398\uc778 \uc131\uacfc\ub97c \ubd84\uc11d\ud558\uace0 \uc2e4\ud589 \uac00\ub2a5\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud574, \ub354 \ub192\uc740 \ud6a8\uc728\uacfc \uc131\uacfc\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\ub3c4\ub85d \ub9ac\uc18c\uc2a4\ub97c \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>\uc774\ucc98\ub7fc \ud06c\ub9ac\ud14c\uc624 \uc5ec\ud589 \uc624\ub514\uc5b8\uc2a4\ub294 \ubcf5\uc7a1\ud55c \ub370\uc774\ud130 \ubd84\uc11d\uc774\ub098 \uc624\ub514\uc5b8\uc2a4 \uad6c\ucd95\uc5d0 \ub9ce\uc740 \uc2dc\uac04\uc744 \ub4e4\uc774\uc9c0 \uc54a\uace0\ub3c4, \uc5ec\ud589 \ube0c\ub79c\ub4dc\uac00 \uac00\uc7a5 \uac00\uce58 \uc788\ub294 \uc5ec\ud589\uac1d\uacfc \ud6a8\uacfc\uc801\uc73c\ub85c \uc5f0\uacb0\ub420 \uc218 \uc788\ub3c4\ub85d \uc124\uacc4\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<div style=\"height: 70px;\"><\/div>\n<h2><strong>\ud06c\ub9ac\ud14c\uc624\uc640 \ud568\uaed8 \ub354 \uc2a4\ub9c8\ud2b8\ud55c \uc5ec\ud589 \ub9c8\ucf00\ud305\uc744 \uc2dc\uc791\ud558\uc138\uc694<\/strong><\/h2>\n<p>\uc624\ub298\ub0a0 \uc5ec\ud589\uc790\ub4e4\uc758 \uad6c\ub9e4 \uc5ec\uc815\uc740 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \ubcf5\uc7a1\ud574\uc84c\uc2b5\ub2c8\ub2e4. \uc5ec\ud589\uc744 \uac80\uc0c9\ud558\uace0, \ube44\uad50\ud558\uace0, \uc608\uc57d\ud558\ub294 \uac83\uc740 \ubb3c\ub860 \uc5ec\ud589\uc744 \uc900\ube44\ud558\ub294 \uacfc\uc815\uc5d0\uc11c \ub2e4\uc591\ud55c \uc0c1\ud488\uc744 \ud0d0\uc0c9\ud558\uace0 \uad6c\ub9e4\ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubcc0\ud654 \uc18d\uc5d0\uc11c \uc911\uc694\ud55c \uac83\uc740 \ub354 \ub9ce\uc740 \uc0ac\ub78c\uc5d0\uac8c \ub3c4\ub2ec\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \uc2e4\uc81c\ub85c \uc5ec\ud589\uc744 \uacc4\ud68d\ud558\uace0 \uc788\ub294 \uace0\uac1d\uc744 \uc774\ud574\ud558\uace0 \uc801\uc808\ud55c \uc21c\uac04\uc5d0 \uc5f0\uacb0\ub418\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624 \uc5ec\ud589 \uc624\ub514\uc5b8\uc2a4\ub294 \uc2e4\uc81c \uc608\uc57d \ub370\uc774\ud130\uc640 \ucee4\uba38\uc2a4 \uc778\ud154\ub9ac\uc804\uc2a4\ub97c \uacb0\ud569\ud574 \uc5ec\ud589 \ube0c\ub79c\ub4dc\uac00 \uad6c\ub9e4 \uc758\ub3c4\uac00 \ub192\uc740 \uc5ec\ud589\uc790\ub4e4\uc744 \ub354\uc6b1 \uc815\ud655\ud558\uac8c \ubc1c\uacac\ud558\uace0, \uace0\uac1d \uc5ec\uc815 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc758\ubbf8 \uc788\ub294 \uad00\uacc4\ub97c \uad6c\ucd95\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\uc5ec\ud589\uc790\ub4e4\uc758 \ud589\ub3d9\uc740 \uc5b4\ub5bb\uac8c \ubcc0\ud654\ud558\uace0 \uc788\uc744\uae4c\uc694? \uadf8\ub9ac\uace0 \uc774\ub7ec\ud55c \ubcc0\ud654\uc5d0 \ub9de\ucdb0 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc740 \uc5b4\ub5bb\uac8c \ub2ec\ub77c\uc838\uc57c \ud560\uae4c\uc694? \ub354 \ub9ce\uc740 \uc778\uc0ac\uc774\ud2b8\uac00 \uad81\uae08\ud558\ub2e4\uba74 <a href=\"https:\/\/www4.criteo.com\/kr\/global_summer_travel_report_2026\">2026 \uae00\ub85c\ubc8c \uc5ec\ud589 \uc18c\ube44 \ud2b8\ub80c\ub4dc \ub9ac\ud3ec\ud2b8<\/a>\ub97c \ud655\uc778\ud574 \ubcf4\uc138\uc694.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc5ec\ud589 \uad11\uace0\uc5d0\uc11c\ub294 \ud0c0\uc774\ubc0d\uc774 \uc131\uacfc\ub97c \uc88c\uc6b0\ud569\ub2c8\ub2e4. \uc5ec\ud589\uac1d\ub4e4\uc740 \uc218\ub9ce\uc740 \uc635\uc158\uc744 \ube44\uad50\ud558\uba70 \uc624\ub79c \uc2dc\uac04 \ud0d0\uc0c9\ud558\uae30\ub3c4 \ud558\uc9c0\ub9cc, \ub54c\ub85c\ub294 \ub2e8 \uba87 \ubc88\uc758 \ud074\ub9ad\ub9cc\uc73c\ub85c \uc608\uc57d\uc744 \uc644\ub8cc\ud558\uae30\ub3c4 \ud569\ub2c8\ub2e4. \uadf8\ub798\uc11c \uc911\uc694\ud55c \uac83\uc740 \ub2e8\uc21c\ud788 \ub9ce\uc740 \uc0ac\ub78c\uc5d0\uac8c \ub3c4\ub2ec\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \uc9c0\uae08 \uc608\uc57d\uc744 \uace0\ub824\ud558\ub294 \uc0ac\ub78c\uc5d0\uac8c \uc801\uc808\ud55c \uc21c\uac04\uc5d0 \ub3c4\ub2ec\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. &nbsp; \ud558\uc9c0\ub9cc \uc774\ub7f0\ud55c \uc5ec\ud589\uc790\ub4e4\uc744 \uc815\ud655\ud558\uac8c \uc2dd\ubcc4\ud558\ub294 \uac83\uc740 \uc27d\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ubcc0\ud654\ud558\ub294 \uc18c\ube44\uc790 \ud589\ub3d9 \ud328\ud134\uc744 \uc774\ud574\ud558\uace0, \uc2e4\uc81c \uad6c\ub9e4 \uc758\ub3c4\ub97c [&hellip;]<\/p>\n","protected":false},"author":175,"featured_media":23203,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[173],"coauthors":[567],"class_list":["post-23194","post","type-post","status-publish","format-standard","has-post-thumbnail","category-commerce-media","criteo-industry-travel","criteo-business-enterprise","criteo-business-retail-media","criteo-business-small-and-medium","criteo-solution-audiences","criteo-platform-commerce-growth","criteo-platform-commerce-grid","criteo-topic-first-party-data"],"acf":{"add_faq":false,"hide_post_from_listing":false,"remove_from_internal_search":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false,"enable_slide-in":false,"enable_quotes":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\uad6c\ub9e4 \uc758\ub3c4 \ub192\uc740 \uc5ec\ud589\uc790\ub4e4\uc744 \ud0c0\uac9f\ud305\ud558\ub294 \ubc29\ubc95: \ud06c\ub9ac\ud14c\uc624 \uc5ec\ud589 \uc624\ub514\uc5b8\uc2a4 \ud65c\uc6a9 \uac00\uc774\ub4dc | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\uad6c\ub9e4 \uc758\ub3c4 \ub192\uc740 \uc5ec\ud589\uac1d\uc740 \uc5b4\ub5bb\uac8c \ucc3e\uc744 \uc218 \uc788\uc744\uae4c\uc694? \uc2e4\uc81c \uc608\uc57d \ub370\uc774\ud130\uc640 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\ub97c \uacb0\ud569\ud55c \ud06c\ub9ac\ud14c\uc624 \uc5ec\ud589 \uc624\ub514\uc5b8\uc2a4\ub97c \ud1b5\ud574 \uc5ec\ud589\uac1d \ud0c0\uac9f\ud305\ubd80\ud130 \ucea0\ud398\uc778 \ud65c\uc131\ud654\uae4c\uc9c0 \uc0b4\ud3b4\ubcf4\uc138\uc694.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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