{"id":23223,"date":"2026-06-22T17:33:40","date_gmt":"2026-06-22T08:33:40","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=23223"},"modified":"2026-06-22T17:59:56","modified_gmt":"2026-06-22T08:59:56","slug":"domestic-advertisers-can-now-run-ads-on-chatgpt-ad-inventory-through-criteo","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/domestic-advertisers-can-now-run-ads-on-chatgpt-ad-inventory-through-criteo\/","title":{"rendered":"\ud06c\ub9ac\ud14c\uc624 \ud1b5\ud574 \uad6d\ub0b4 \uad11\uace0\uc8fc\ub3c4 \ucc57 GPT \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\uc5d0 \uad11\uace0 \uc9d1\ud589 \uac00\ub2a5"},"content":{"rendered":"<p>\ud06c\ub9ac\ud14c\uc624\ub294\u00a03\uc6d4\u00a0\ubbf8\uad6d\uc5d0\uc11c\u00a0\uc624\ud508AI\uc758\u00a0\uccab\u00a0\uad11\uace0\u00a0\uae30\uc220\u00a0\ud30c\ud2b8\ub108\ub85c\u00a0\ubc1c\ud45c\ub41c\u00a0\uc774\ud6c4, \ucc57GPT(ChatGPT)\u00a0\ub0b4 AI \ub124\uc774\ud2f0\ube0c \uad11\uace0\u00a0\uc0c1\ud488 \uc81c\uacf5 \ubc94\uc704\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \ud655\ub300\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u00a0\uae30\uc5c5\uacfc \ube0c\ub79c\ub4dc\ub294 \uc18c\ube44\uc790\uac00 \uc0c1\ud488\uc744 \ud0d0\uc0c9\ud558\uace0 \uad6c\ub9e4\ub97c \uace0\ub824\ud558\ub294 \uacfc\uc815\uc5d0\uc11c \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc73c\ub85c \uc811\uc810\uc744 \ud615\uc131\ud560 \uc218 \uc788\uac8c\u00a0\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud604\uc7ac <strong>\uc57d 2,000\uac1c\uac00 \ub118\ub294 \ube0c\ub79c\ub4dc\uac00 \ud06c\ub9ac\ud14c\uc624\ub97c \ud1b5\ud574 \ucc57GPT\uc5d0 \uad11\uace0\ub97c \uc9d1\ud589<\/strong>\ud558\uace0 \uc788\uc73c\uba70, \uae30\uc874 \uad11\uace0\uc8fc\ubfd0 \uc544\ub2c8\ub77c \uc2e0\uaddc \uad11\uace0\uc8fc \uc720\uc785\ub3c4 \uafb8\uc900\ud788 \uc774\uc5b4\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ubc88 \ubc1c\ud45c \uc774\ud6c4<strong> \ud55c\uad6d, \uc601\uad6d, \uc77c\ubcf8\uc758 \uad11\uace0\uc8fc\ub4e4\ub3c4 \ubbf8\uad6d, \ud638\uc8fc, \uce90\ub098\ub2e4, \ub274\uc9c8\ub79c\ub4dc\uc5d0 \uc774\uc5b4 \ud06c\ub9ac\ud14c\uc624\ub97c \ud1b5\ud574 \ucc57GPT \uad11\uace0\ub97c \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/strong> \ud574\ub2f9 \uc2dc\uc7a5\ub4e4\uc5d0\uc11c \uad11\uace0\uc8fc \uc218\uac00 \ub9e4\uc8fc \uafb8\uc900\ud788 \uc99d\uac00\ud558\uace0 \uc788\uc73c\uba70, \uc774\ub294 \ub300\ud654\ud615 AI \uacbd\ud5d8 \ub0b4 \uad11\uace0 \uae30\ud68c\uc5d0 \ub300\ud55c \uae00\ub85c\ubc8c \uc218\uc694\uac00 \uc9c0\uc18d\uc801\uc73c\ub85c \ud655\ub300\ub418\uace0 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \ud2b9\ud788 <strong>\ud328\uc158, \uac00\uad6c\u00b7\uc778\ud14c\ub9ac\uc5b4, \uc18c\ube44\uc790 \uac00\uc804, \uc790\ub3d9\ucc28, \ubdf0\ud2f0 \uce74\ud14c\uace0\ub9ac\uac00 \ud06c\ub9ac\ud14c\uc624\ub97c \ud1b5\ud574 \ucc57GPT \uad11\uace0\ub97c \uc9d1\ud589\ud558\ub294 \uc8fc\uc694 \uc5c5\uc885<\/strong>\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ud575\uc2ec \ucee4\uba38\uc2a4 \uce74\ud14c\uace0\ub9ac \uc804\ubc18\uc5d0\uc11c \uc18c\ube44\uc790 \ucc38\uc5ec\uac00 \ud65c\ubc1c\ud558\ub2e4\ub294 \uc810\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n<div style=\"height: 70px;\"><\/div>\n<h2 aria-level=\"2\"><b>\ud504\ub86c\ud504\ud2b8\u00a0\ucd5c\uc801\ud654\u00a0\uad11\uace0\ub85c\u00a0\uad11\uace0 \ud6a8\uc728 \ud5a5\uc0c1<\/b><\/h2>\n<p>\uc18c\ube44\uc790\ub4e4\uc774 \uc0c1\ud488 \ud0d0\uc0c9\uacfc \uad6c\ub9e4 \uacfc\uc815\uc5d0\uc11c \ub300\ud654\ud615 AI\ub97c \uc801\uadf9 \ud65c\uc6a9\ud558\uba74\uc11c, \uad11\uace0\uc8fc\uc5d0\uac8c\ub294 <strong>\ube0c\ub79c\ub4dc \uc77c\uad00\uc131\uc744 \uc720\uc9c0\ud558\uba74\uc11c\ub3c4 \uc18c\ube44\uc790\uc758 \uad00\uc2ec\uc0ac\uc640 \ub300\ud654 \ub9e5\ub77d\uc5d0 \ub9de\ucdb0 \uc720\uc5f0\ud558\uac8c \ub300\uc751\ud560 \uc218 \uc788\ub294 \uad11\uace0 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uac00 \uc911\uc694<\/strong>\ud574\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 <strong>\u2018\ud504\ub86c\ud504\ud2b8 \ucd5c\uc801\ud654 \uad11\uace0(Prompt Smart Ads)\u2019<\/strong>\ub294 <strong>\uce74\ud0c8\ub85c\uadf8 \ub370\uc774\ud130\uc640 \ucee4\uba38\uc2a4 \uc778\ud154\ub9ac\uc804\uc2a4, \ud504\ub86c\ud504\ud2b8 \uae30\ubc18 \uc778\uc0ac\uc774\ud2b8\ub97c \uacb0\ud569\ud574 \uc18c\ube44\uc790 \uc9c8\ubb38\uc758 \ub9e5\ub77d\uc5d0 \ucd5c\uc801\ud654\ub41c \uad11\uace0 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc640 \uc0c1\ud488 \uc124\uba85\uc744 \uc790\ub3d9 \uc0dd\uc131<\/strong>\ud569\ub2c8\ub2e4.<\/p>\n<p>\ucd08\uae30 \ud14c\uc2a4\ud2b8 \uacb0\uacfc, \ud504\ub86c\ud504\ud2b8 \ucd5c\uc801\ud654 \uad11\uace0\ub97c \ud65c\uc6a9\ud55c \ucc57GPT \uad11\uace0 \ucea0\ud398\uc778\uc740 \ud65c\uc131\ud654 \uc774\ud6c4 \uad11\uace0\ube44 \uc9d1\ud589 \uaddc\ubaa8\uac00 \uc57d 4\ubc30 \uc99d\uac00\ud55c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uad11\uace0\uc8fc\ub294 \uc774\ub97c \ud1b5\ud574 \ucea0\ud398\uc778 \uc6b4\uc601 \ud6a8\uc728\uc744 \ub192\uc774\uace0 \uc608\uc0b0 \ud65c\uc6a9\ub3c4\ub97c \uac1c\uc120\ud558\ub294 \ub3d9\uc2dc\uc5d0 \ucc57GPT \ub0b4 \uad11\uace0 \uc9d1\ud589 \uaddc\ubaa8\ub97c \ud655\ub300\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<div style=\"height: 70px;\"><\/div>\n<h2 aria-level=\"2\"><b>AI\u00a0\uc1fc\ud551\u00a0\uc5ec\uc815\uc5d0\u00a0\ub300\ud55c\u00a0\uc0c8\ub85c\uc6b4\u00a0\uc778\uc0ac\uc774\ud2b8<\/b><\/h2>\n<p>\uc18c\ube44\uc790\ub4e4\uc774 \uc0c1\ud488 \ud0d0\uc0c9\ubd80\ud130 \uad6c\ub9e4 \uac80\ud1a0\uae4c\uc9c0 \ub2e4\uc591\ud55c \uacfc\uc815\uc5d0\uc11c AI \uc5b4\uc2dc\uc2a4\ud134\ud2b8\ub97c \ud65c\uc6a9\ud558\uba74\uc11c, \ud06c\ub9ac\ud14c\uc624\ub294 \ucc57GPT \uc720\uc785 \ud2b8\ub798\ud53d\uc5d0\uc11c\ub3c4 \uc548\uc815\uc801\uc778 \uc131\uacfc\ub97c \ubcf4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uc804\ud658\uc728\uc740 \ub2e4\ub978 \uc720\uc785 \ucc44\ub110 \ub300\ube44 \ub192\uc740 \uc218\uc900\uc744 \uc720\uc9c0<\/strong>\ud558\uace0 \uc788\uc73c\uba70, <strong>\ud074\ub9ad\ub960 \uc5ed\uc2dc \uc720\uc0ac\ud55c \uad11\uace0 \ud3ec\ub9f7 \ub300\ube44 2~3\ubc30 \ub192\uac8c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/strong> \ub610\ud55c <strong>\uad11\uace0\ub97c \ud1b5\ud574 \uc720\uc785\ub41c \ucc57GPT \uad11\uace0 \ud2b8\ub798\ud53d\uc758 80% \uc774\uc0c1\uc774 \uc2e0\uaddc \uace0\uac1d\uc73c\ub85c \uc9d1\uacc4<\/strong>\ub418\uba74\uc11c, \ucc57GPT\uac00 \ube0c\ub79c\ub4dc\uc758 \uc2e0\uaddc \uace0\uac1d \ud655\ubcf4 \uacbd\ub85c\ub85c \uc790\ub9ac\uc7a1\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ucc98\ub7fc \ub300\ud654\ud615 AI\ub294 \uc18c\ube44\uc790\uc758 \uc0c1\ud488 \ud0d0\uc0c9 \ubc0f \uad6c\ub9e4 \uc758\uc0ac\uacb0\uc815 \uacfc\uc815\uc5d0\uc11c \uc601\ud5a5\ub825\uc744 \ub192\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790\ub294 \ucc57GPT\ub97c \ud1b5\ud574 \ud544\uc694\ud55c \uc815\ubcf4\ub97c \ubcf4\ub2e4 \uc190\uc27d\uac8c \uc5bb\uace0 \uad6c\ub9e4\ub97c \uac80\ud1a0\ud560 \uc218 \uc788\uc73c\uba70, \uad11\uace0\uc8fc\ub294 \uc0c8\ub85c\uc6b4 \uace0\uac1d \uc811\uc810\uc744 \ud655\ubcf4\ud558\uace0 \uc804\ud658 \uc131\uacfc\ub97c \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc0dd\ud0dc\uacc4\uac00 \uacc4\uc18d \uc9c4\ud654\ud558\ub294 \uac00\uc6b4\ub370, \ud06c\ub9ac\ud14c\uc624\ub294 \ucc57GPT \ub0b4 \uad11\uace0\uac00 \uc0ac\ub78c\ub4e4\uc774 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ud0d0\uc0c9\ud558\uace0, \uc870\uc0ac\ud558\uace0, \uc758\uc0ac\uacb0\uc815\uc744 \ub0b4\ub9ac\ub294 \ubc29\uc2dd\uc5d0 \ubd80\ud569\ud558\ub3c4\ub85d \uc720\uc6a9\ud558\uace0, \uad00\ub828\uc131 \ub192\uace0, \uc801\uc808\ud55c \uacbd\ud5d8\uc774 \ub418\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 \ub370 \uacc4\uc18d \uc9d1\uc911\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\uc640 \ud568\uaed8 \ucc57GPT \uad11\uace0 \ub3c4\uc785\uc744 \uac80\ud1a0\ud558\uace0 \uc2f6\uc73c\uc2dc\ub2e4\uba74, <a href=\"https:\/\/www.criteo.com\/kr\/talk-to-an-expert\/\"><span data-contrast=\"none\">\uc5ec\uae30<\/span><\/a>\ub85c \ubb38\uc758\ud574 \uc8fc\uc138\uc694.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ud06c\ub9ac\ud14c\uc624\ub294\u00a03\uc6d4\u00a0\ubbf8\uad6d\uc5d0\uc11c\u00a0\uc624\ud508AI\uc758\u00a0\uccab\u00a0\uad11\uace0\u00a0\uae30\uc220\u00a0\ud30c\ud2b8\ub108\ub85c\u00a0\ubc1c\ud45c\ub41c\u00a0\uc774\ud6c4, \ucc57GPT(ChatGPT)\u00a0\ub0b4 AI \ub124\uc774\ud2f0\ube0c \uad11\uace0\u00a0\uc0c1\ud488 \uc81c\uacf5 \ubc94\uc704\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \ud655\ub300\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u00a0\uae30\uc5c5\uacfc \ube0c\ub79c\ub4dc\ub294 \uc18c\ube44\uc790\uac00 \uc0c1\ud488\uc744 \ud0d0\uc0c9\ud558\uace0 \uad6c\ub9e4\ub97c \uace0\ub824\ud558\ub294 \uacfc\uc815\uc5d0\uc11c \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc73c\ub85c \uc811\uc810\uc744 \ud615\uc131\ud560 \uc218 \uc788\uac8c\u00a0\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ud604\uc7ac \uc57d 2,000\uac1c\uac00 \ub118\ub294 \ube0c\ub79c\ub4dc\uac00 \ud06c\ub9ac\ud14c\uc624\ub97c \ud1b5\ud574 \ucc57GPT\uc5d0 \uad11\uace0\ub97c \uc9d1\ud589\ud558\uace0 \uc788\uc73c\uba70, \uae30\uc874 \uad11\uace0\uc8fc\ubfd0 \uc544\ub2c8\ub77c \uc2e0\uaddc \uad11\uace0\uc8fc \uc720\uc785\ub3c4 \uafb8\uc900\ud788 \uc774\uc5b4\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ubc88 \ubc1c\ud45c \uc774\ud6c4 \ud55c\uad6d, \uc601\uad6d, \uc77c\ubcf8\uc758 \uad11\uace0\uc8fc\ub4e4\ub3c4 \ubbf8\uad6d, \ud638\uc8fc, \uce90\ub098\ub2e4, \ub274\uc9c8\ub79c\ub4dc\uc5d0 \uc774\uc5b4 [&hellip;]<\/p>\n","protected":false},"author":198,"featured_media":23226,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[466,686,680,461],"coauthors":[691],"class_list":["post-23223","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ad-tech","category-performance-media","category-retail-media","category-criteo-updates"],"acf":{"enable_slide-in":false,"add_faq":false,"enable_quotes":false,"hide_post_from_listing":false,"remove_from_internal_search":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\ud06c\ub9ac\ud14c\uc624 \ud1b5\ud574 \uad6d\ub0b4 \uad11\uace0\uc8fc\ub3c4 \ucc57 GPT \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\uc5d0 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