{"id":23231,"date":"2026-06-25T10:34:29","date_gmt":"2026-06-25T01:34:29","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?p=23231"},"modified":"2026-06-25T11:02:49","modified_gmt":"2026-06-25T02:02:49","slug":"criteo-champions-club-global-bootcamp-beijing-2026-recap","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/criteo-champions-club-global-bootcamp-beijing-2026-recap\/","title":{"rendered":"2026 CCC 2\uae30 \uae00\ub85c\ubc8c \ubd80\ud2b8\ucea0\ud504 in \ubca0\uc774\uc9d5: \ud568\uaed8 \ubc30\uc6b0\uace0, \uc131\uc7a5\ud558\ub294 \ud30c\ud2b8\ub108\uc2ed \ud604\uc7a5"},"content":{"rendered":"

\uc2dc\uc7a5\uacfc \uc18c\ube44\uc790\uac00 \ube60\ub974\uac8c \ubcc0\ud654\ud558\ub294 \uc2dc\ub300, \uad11\uace0\uc8fc\uc640 \ube0c\ub79c\ub4dc\uc758 \uc131\uc7a5\uc744 \uc9c0\uc6d0\ud558\ub294 \uc5d0\uc774\uc804\uc2dc\uc5d0\uac8c\ub294 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \ub370\uc774\ud130 \uae30\ubc18\uc758 \uc804\ub7b5\uacfc \uc2e4\ubb34 \uc5ed\ub7c9\uc774 \uc911\uc694\ud574\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\ub7ec\ud55c \ubcc0\ud654\uc5d0 \ubc1c\ub9de\ucdb0 \ud06c\ub9ac\ud14c\uc624\ub294 \uc9c0\ub09c\ud574 \u2018CCC(Criteo Champions Club) \ud504\ub85c\uadf8\ub7a8\u2019 \ucc98\uc74c \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. CCC\ub294 \ud30c\ud2b8\ub108 \uc5d0\uc774\uc804\uc2dc\uac00 \ubcf4\ub2e4 \uc804\ub7b5\uc801\uc774\uace0 \ub370\uc774\ud130 \uae30\ubc18\uc758 \ucea0\ud398\uc778\uc744 \uc6b4\uc601\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 \uc5f0\uac04 \ud30c\ud2b8\ub108\uc2ed \ud504\ub85c\uadf8\ub7a8\uc73c\ub85c, \ub2e8\uc21c\ud55c \uad50\uc721\uc744 \ub118\uc5b4 \uc2e4\uc81c \uc5c5\ubb34 \ud604\uc7a5\uc5d0\uc11c \uc131\uacfc\ub97c \ucc3d\ucd9c\ud560 \uc218 \uc788\ub294 \uc2e4\uc804 \uc5ed\ub7c9 \uac15\ud654\uc5d0 \ucd08\uc810\uc744 \ub450\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud2b9\ud788 \uad11\uace0 \uc6b4\uc601 \ub178\ud558\uc6b0, \uae30\uc220 \uc9c0\uc6d0, \uc804\ub7b5 \ucee8\uc124\ud305\uc744 \ud558\ub098\uc758 \ud750\ub984\uc73c\ub85c \ud1b5\ud569\ud574 \uc81c\uacf5\ud558\uba70 \ud30c\ud2b8\ub108\uac00 \uc2e4\uc81c\ub85c \ud544\uc694\ub85c \ud558\ub294 \uc9c0\uc6d0\uc5d0 \uc9d1\uc911<\/strong>\ud55c \uac83\uc774 \ud2b9\uc9d5\uc778\ub370\uc694. \uc774\ub7ec\ud55c \ucc28\ubcc4\ud654\ub41c \uc811\uadfc\uc740 \uc9c0\ub09c\ud574 \uccab \ud504\ub85c\uadf8\ub7a8\ubd80\ud130 \ub192\uc740 \ub9cc\uc871\ub3c4\uc640 \ud638\uc751\uc73c\ub85c \uc774\uc5b4\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n

2026\ub144, CCC\ub294 \ub450 \ubc88\uc9f8 \uc5ec\uc815\uc744 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. 2\uae30 \ucc3d\ub2e8\uc2dd\uc5d0 \uc774\uc5b4 \uc9c0\ub09c 6\uc6d4 10\uc77c\ubd80\ud130 12\uc77c\uae4c\uc9c0 \ubca0\uc774\uc9d5\uc5d0\uc11c \uae00\ub85c\ubc8c \ubd80\ud2b8\ucea0\ud504\ub97c \uc9c4\ud589\ud588\uc73c\uba70, \ucd1d 18\uba85\uc758 \ucc54\ud53c\uc5b8 \ud30c\ud2b8\ub108\uac00 \ucc38\uc5ec\ud574 AI, \ub370\uc774\ud130, \ucee4\uba38\uc2a4 \uc778\ud154\ub9ac\uc804\uc2a4\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uacf5\uc720\ud558\uace0 \ud568\uaed8 \uc131\uc7a5\ud558\ub294 \uc2dc\uac04\uc744 \uac00\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n

<\/div>\n

Day1 : \uac00\uc7a5 \uba3c\uc800 \ud655\uc778\ud558\ub294 \ud06c\ub9ac\ud14c\uc624 \uc194\ub8e8\uc158 \uc5c5\ub370\uc774\ud2b8<\/strong><\/h2>\n

\"Day1<\/p>\n

\ubd80\ud2b8\ucea0\ud504 \uccab\ub0a0\uc740 \ud06c\ub9ac\ud14c\uc624\uc758 \ucd5c\uc2e0 \ube44\uc988\ub2c8\uc2a4 \uc5c5\ub370\uc774\ud2b8\uc640 \ud575\uc2ec \uc194\ub8e8\uc158\uc744 \uc0b4\ud3b4\ubcf4\ub294 \uc138\uc158<\/strong>\uc73c\ub85c \uc2dc\uc791\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ube60\ub974\uac8c \ubcc0\ud654\ud558\ub294 \uad11\uace0 \ud658\uacbd \uc18d\uc5d0\uc11c \uc5d0\uc774\uc804\uc2dc\uac00 \uc5b4\ub5a4 \uc5ed\ub7c9\uc744 \uac16\ucdb0\uc57c \ud558\ub294\uc9c0, \uadf8\ub9ac\uace0 AI\ub97c \uc5b4\ub5bb\uac8c \uc2e4\ubb34\uc5d0 \uc801\uc6a9\ud560 \uc218 \uc788\ub294\uc9c0\uc5d0 \ub300\ud55c \ub2e4\uc591\ud55c \uc778\uc0ac\uc774\ud2b8\uac00 \uacf5\uc720\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc815\uc758\uc9c4 \uacfc\uc7a5\uc740 \u2018AI \uc790\ub3d9 \ucd5c\uc801\ud654, GO! \ucea0\ud398\uc778 \uc644\uc804 \uc815\ubcf5\u2019 \uc138\uc158<\/strong>\uc744 \ud1b5\ud574 GO! \ucea0\ud398\uc778\uc758 \ud575\uc2ec \uac1c\ub150\uacfc \ud65c\uc6a9 \uc804\ub7b5\uc744 \uc18c\uac1c<\/strong>\ud588\uc2b5\ub2c8\ub2e4. CCC \ucc54\ud53c\uc5b8\ub4e4\uc740 AI \uae30\ubc18 \uc790\ub3d9 \ucd5c\uc801\ud654\uac00 \uc2e4\uc81c \ucea0\ud398\uc778 \uc6b4\uc601 \uacfc\uc815\uc5d0\uc11c \uc5b4\ub5bb\uac8c \ud65c\uc6a9\ub418\ub294\uc9c0 \uc0b4\ud3b4\ubcf4\ub294 \ub3d9\uc2dc\uc5d0, \ucea0\ud398\uc778 \ubaa9\ud45c\uc5d0 \ub530\ub978 \uc6b4\uc601 \uc804\ub7b5\uacfc \uc2e4\ubb34 \ub178\ud558\uc6b0<\/strong>\ub97c \ubc30\uc6b8 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc2e4\uc81c \uc131\uacfc \uc0ac\ub840\ub97c \ud1b5\ud574 AI \uc790\ub3d9 \ucd5c\uc801\ud654\uac00 \uad11\uace0 \uc131\uacfc \ud5a5\uc0c1\uc5d0 \uc5b4\ub5a4 \uc5ed\ud560\uc744 \ud558\ub294\uc9c0 \ud655\uc778\ud558\ub294 \uc2dc\uac04\uc744 \uac00\uc84c\uc73c\uba70, \uc138\uc158 \ub9c8\uc9c0\ub9c9\uc5d0\ub294 FAQ\ub97c \ud1b5\ud574 \ud604\uc5c5\uc5d0\uc11c \uc790\uc8fc \uc811\ud558\ub294 \uad81\uae08\uc99d\uc744 \ud574\uc18c\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\uc5b4 \uc9c4\ud589\ub41c AI \uc138\uc158\uc5d0\uc11c\ub294 AI\uac00 \uc18c\ube44\uc790\uc758 \uad6c\ub9e4 \uc5ec\uc815\uc5d0 \ubbf8\uce58\ub294 \ubcc0\ud654\uc640 \uc0c8\ub85c\uc6b4 \uad11\uace0 \uae30\ud68c\uc5d0 \ub300\ud55c \ub17c\uc758<\/strong>\uac00 \uc774\uc5b4\uc84c\uc2b5\ub2c8\ub2e4. \ucc38\uac00\uc790\ub4e4\uc740 AI \uae30\ubc18 \ud658\uacbd\uc5d0\uc11c \ube0c\ub79c\ub4dc\uc640 \uc18c\ube44\uc790\uac00 \uc5f0\uacb0\ub418\ub294 \ubc29\uc2dd\uc774 \uc5b4\ub5bb\uac8c \ubcc0\ud654\ud558\uace0 \uc788\ub294\uc9c0 \uc0b4\ud3b4\ubcf4\uba70, \uc55e\uc73c\ub85c\uc758 \uad11\uace0 \ud658\uacbd\uc5d0 \ub300\ud55c \ubc29\ud5a5\uc131\uc744 \ud568\uaed8 \uace0\ubbfc\ud558\ub294 \uc2dc\uac04<\/strong>\uc744 \uac00\uc84c\uc2b5\ub2c8\ub2e4. \ubcc0\ud654\ud558\ub294 \uad11\uace0 \ud658\uacbd \uc18d\uc5d0\uc11c \uc5d0\uc774\uc804\uc2dc\uac00 \uc900\ube44\ud574\uc57c \ud560 \uc5ed\ub7c9\uacfc \uae30\ud68c\ub97c \ud568\uaed8 \uc0b4\ud3b4\ubcf4\ub294 \uc758\ubbf8 \uc788\ub294 \uc2dc\uac04\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\uccab\ub0a0 \ub9c8\uc9c0\ub9c9 \uc77c\uc815\uc5d0\uc11c\ub294 CCC \ud504\ub85c\uadf8\ub7a8\uc758 \ud575\uc2ec \uac00\uce58\uac00 \uac00\uc7a5 \uc798 \ub4dc\ub7ec\ub098\ub294 \uc18c\uadf8\ub8f9 \uc138\uc158\uc774 \uc9c4\ud589\ub418\uc5c8\uc2b5\ub2c8\ub2e4. CCC\ub294 \ub2e8\uc21c\ud788 \uc9c0\uc2dd\uc744 \uc804\ub2ec\ud558\ub294 \uad50\uc721 \ud504\ub85c\uadf8\ub7a8\uc774 \uc544\ub2c8\ub77c, \ucc38\uac00\uc790\ub4e4\uc774 \uc9c1\uc811 \uacbd\ud5d8\uc744 \uacf5\uc720\ud558\uace0 \uc11c\ub85c\uc758 \uc2dc\uac01\uc744 \ubc30\uc6b0\uba70 \ud568\uaed8 \uc131\uc7a5\ud560 \uc218 \uc788\ub3c4\ub85d \uc124\uacc4\ub41c \ud30c\ud2b8\ub108\uc2ed \ud504\ub85c\uadf8\ub7a8\uc785\ub2c8\ub2e4.<\/strong><\/p>\n

\ucc38\uac00\uc790\ub4e4\uc740 APP, Non-Retail, Battlecard \uc138 \uac1c\uc758 \uc18c\uadf8\ub8f9\uc73c\ub85c \ub098\ub204\uc5b4 \uc0c1\ubc18\uae30 \uc131\uacfc\ub97c \ub3cc\uc544\ubcf4\uace0 \ud558\ubc18\uae30 \uacc4\ud68d\uc744 \uacf5\uc720<\/strong>\ud588\uc2b5\ub2c8\ub2e4. \uac01 \uadf8\ub8f9\uc740 \uc2e4\uc81c \uad11\uace0 \uc6b4\uc601 \uacfc\uc815\uc5d0\uc11c \uacbd\ud5d8\ud55c \uc131\uacf5 \uc0ac\ub840\uc640 \uc5b4\ub824\uc6c0\uc744 \uacf5\uc720\ud558\uace0, \uace0\uac1d\uc0ac\uc640\uc758 \ud611\uc5c5 \uacfc\uc815\uc5d0\uc11c \uc5bb\uc740 \uc778\uc0ac\uc774\ud2b8\ub97c \uc790\uc720\ub86d\uac8c \ub098\ub204\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud2b9\ud788 \uac01 \uc5d0\uc774\uc804\uc2dc\uac00 \uc11c\ub85c \ub2e4\ub978 \uc0b0\uc5c5\uad70\uacfc \uad11\uace0\uc8fc\ub97c \ub2f4\ub2f9\ud558\uace0 \uc788\uc74c\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 AI \ud65c\uc6a9, \uc2e0\uaddc \uad11\uace0 \uc0c1\ud488 \uc81c\uc548, \uc131\uacfc \uce21\uc815, \uad11\uace0\uc8fc \uc124\ub4dd \ubc29\uc548 \ub4f1 \uacf5\ud1b5\uc801\uc778 \uacfc\uc81c\ub97c \uc548\uace0 \uc788\ub2e4\ub294 \uc810\uc744 \ud655\uc778\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ucc38\uac00\uc790\ub4e4\uc740 \uc11c\ub85c\uc758 \uacbd\ud5d8 \uc18d\uc5d0\uc11c \uc0c8\ub85c\uc6b4 \uc544\uc774\ub514\uc5b4\uc640 \ud574\uacb0 \ubc29\uc548\uc744 \ubc1c\uacac\ud558\uba70 \ud568\uaed8 \uc131\uc7a5\ud558\ub294 \uc2dc\uac04\uc744 \uac00\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n

<\/div>\n

Day 2: \uc218 \ub9ce\uc740 \ub370\uc774\ud130 \uc18d\uc5d0\uc11c \ud6a8\uacfc\uc801\uc73c\ub85c \uc131\uacfc\ub97c \uac1c\uc120\ud558\ub294 \ubc29\ubc95<\/strong><\/h2>\n

\ub458\uc9f8 \ub0a0\uc5d0\ub294 \ud06c\ub9ac\ud14c\uc624 \ub370\uc774\ud130 \ubd84\uc11d\ud300\uacfc \uae30\uc220\uc9c0\uc6d0\ud300\uc774 \ucc38\uc5ec\ud574 \ubcf4\ub2e4 \uc2ec\ud654\ub41c \uc2e4\ubb34 \uc138\uc158\uc744 \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4. \ucc38\uac00\uc790\ub4e4\uc740 \ub2e8\uc21c\ud788 \ucea0\ud398\uc778\uc744 \uc6b4\uc601\ud558\ub294 \ubc29\ubc95\uc744 \ub118\uc5b4 \ub370\uc774\ud130\ub97c \uc774\ud574\ud558\uace0, \uad11\uace0 \uc131\uacfc\ub97c \uc99d\uba85\ud558\uba70, \uc2e4\uc81c \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc73c\ub85c \uc5f0\uacb0\ud558\ub294 \ubc29\ubc95\uc5d0 \ub300\ud574 \ud559\uc2b5\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624 \ubd84\uc11d\ud300\uc758 \ud64d\uc8fc\ud55c Data Analyst\ub294 \u2018Commerce Intelligence: Know Your Shopper, Prove Your Impact\u2019 \uc138\uc158<\/strong>\uc744 \ud1b5\ud574 AI \uc2dc\ub300\uc5d0\ub3c4 \uc5ec\uc804\ud788 \uc911\uc694\ud55c \uac83\uc740 \uc18c\ube44\uc790\uc758 \uc2e4\uc81c \uad6c\ub9e4 \ud589\ub3d9\uc744 \uc774\ud574\ud558\ub294 \uac83\uc774\ub77c\uace0 \uac15\uc870<\/strong>\ud588\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \uc99d\ubd84 \uce21\uc815(Incrementality)\uacfc TPMO(True Performance Marketing Optimization)\ub97c \uc911\uc2ec\uc73c\ub85c \uad11\uace0 \uc131\uacfc\ub97c \ubcf4\ub2e4 \uc815\ud655\ud558\uac8c \uce21\uc815\ud558\uace0 \ucd5c\uc801\ud654\ud558\ub294 \uc811\uadfc \ubc29\uc2dd<\/strong>\uc774 \uc18c\uac1c\ub418\uba70 \ucc38\uac00\uc790\ub4e4\uc758 \ub192\uc740 \uad00\uc2ec\uc744 \ubc1b\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\uc5b4 \ud06c\ub9ac\ud14c\uc624 \uae30\uc220 \uc194\ub8e8\uc158\ud300\uc758 \ud55c\uc601\uc6b0 \uc5d4\uc9c0\ub2c8\uc5b4\uc640 \uae40\uc5f0\uc9c4 \uc138\uc77c\uc988 \uc5d4\uc9c0\ub2c8\uc5b4\ub294 \u2018Building Campaigns That Convert\u2019 \uc138\uc158<\/strong>\uc744 \ud1b5\ud574 \uc2e4\uc81c \ucea0\ud398\uc778 \uc6b4\uc601 \uacfc\uc815\uc5d0\uc11c \ud544\uc694\ud55c \uae30\uc220\uc801 \uae30\ubc18\uacfc \ucd5c\uc801\ud654 \uc804\ub7b5\uc744 \uacf5\uc720<\/strong>\ud588\uc2b5\ub2c8\ub2e4. \ucc38\uac00\uc790\ub4e4\uc740 \ub370\uc774\ud130 \uc218\uc9d1\uacfc \uae30\uc220 \uc5f0\ub3d9\uc758 \uc911\uc694\uc131\uc744 \ub2e4\uc2dc \ud55c\ubc88 \ud655\uc778\ud588\uc73c\uba70, \ubcf4\ub2e4 \uc548\uc815\uc801\uc774\uace0 \ud6a8\uc728\uc801\uc778 \ucea0\ud398\uc778 \uc6b4\uc601\uc744 \uc704\ud55c \uc2e4\ubb34 \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uc744 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

<\/div>\n

\uacbd\uc7c1\ubcf4\ub2e4 \ud611\uc5c5, \ud568\uaed8 \ub2f5\uc744 \ucc3e\ub294 CCC Pitch Master<\/strong><\/h2>\n

\"\uacbd\uc7c1\ubcf4\ub2e4<\/p>\n

 <\/p>\n

\uc774\ubc88 \ubd80\ud2b8\ucea0\ud504\uc758 \ud558\uc774\ub77c\uc774\ud2b8 \uc911 \ud558\ub098\ub294 \u2018CCC Pitch Master\u2019 \uc138\uc158\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

CCC \ucc54\ud53c\uc5b8\uc2a4\ub4e4\uc740 \uac00\uc0c1\uc758 \uad11\uace0\uc8fc \ube0c\ub9ac\ud504\ub97c \ubc14\ud0d5\uc73c\ub85c \ud300\uc744 \uad6c\uc131\ud574 \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\uace0 \ubc1c\ud45c\ub97c \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub3d9\uc548 \ud568\uc591\ud55c \ud06c\ub9ac\ud14c\uc624 \uc194\ub8e8\uc158\uc5d0 \ub300\ud55c \uc9c0\uc2dd\uc744 \ubc14\ud0d5\uc73c\ub85c \uc81c\ud55c\ub41c \uc2dc\uac04 \uc548\uc5d0 \uad11\uace0\uc8fc\uc758 \uacfc\uc81c\ub97c \ubd84\uc11d\ud558\uace0, \uc194\ub8e8\uc158\uacfc \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574 \ucd5c\uc801\uc758 \uc804\ub7b5\uc744 \uc124\uacc4\ud574\uc57c \ud558\ub294 \uc2e4\uc804\ud615 \uacfc\uc81c\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n

\uac01 \ud300\uc740 \uc11c\ub85c \ub2e4\ub978 \uc811\uadfc \ubc29\uc2dd\uacfc \uc544\uc774\ub514\uc5b4\ub97c \uc81c\uc2dc\ud588\uc73c\uba70, \ubc1c\ud45c \uc774\ud6c4\uc5d0\ub294 \ub2e4\uc591\ud55c \uad00\uc810\uc5d0\uc11c \ud53c\ub4dc\ubc31\uacfc \ud1a0\ub860\uc774 \uc774\uc5b4\uc84c\uc2b5\ub2c8\ub2e4. \ucc38\uac00\uc790\ub4e4\uc740 \ub2e4\ub978 \uc5d0\uc774\uc804\uc2dc\uc758 \uc804\ub7b5\uc801 \uc0ac\uace0\ubc29\uc2dd\uc744 \uacbd\ud5d8\ud558\uba70 \uc0c8\ub85c\uc6b4 \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uc744 \uc218 \uc788\uc5c8\uace0, \uc790\uc2e0\uc758 \uc811\uadfc \ubc29\uc2dd\uc744 \uac1d\uad00\uc801\uc73c\ub85c \ub3cc\uc544\ubcf4\ub294 \uae30\ud68c\ub3c4 \uac00\uc9c8 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

<\/div>\n

\ud568\uaed8 \uc131\uc7a5\ud558\ub294 \ud30c\ud2b8\ub108\uc2ed\uc758 \uac00\uce58<\/strong><\/h2>\n

\uc774\ubc88 CCC \ubca0\uc774\uc9d5 \uae00\ub85c\ubc8c \ubd80\ud2b8\ucea0\ud504\ub294 \ub2e8\uc21c\ud55c \uc194\ub8e8\uc158 \uc5c5\ub370\uc774\ud2b8\ub97c \uacf5\uc720\ud558\ub294 \uc6cc\ud06c\uc20d\uc774 \uc544\ub2c8\uc5c8\uc2b5\ub2c8\ub2e4. AI\uc640 \ub370\uc774\ud130, \ucee4\uba38\uc2a4 \uc778\ud154\ub9ac\uc804\uc2a4\uc5d0 \ub300\ud55c \ucd5c\uc2e0 \uc778\uc0ac\uc774\ud2b8\ub97c \ud559\uc2b5\ud558\ub294 \uac83\uc740 \ubb3c\ub860, \ud06c\ub9ac\ud14c\uc624\uc758 \ub2e4\uc591\ud55c \uc804\ubb38\uac00\ub4e4\uacfc \uc9c1\uc811 \uc18c\ud1b5\ud558\uba70 \uc194\ub8e8\uc158\uc5d0 \ub300\ud55c \uc774\ud574\ub97c \ub192\uc774\uace0 \uc2e4\ubb34 \uc5ed\ub7c9\uc744 \uac15\ud654\ud560 \uc218 \uc788\ub294 \uc790\ub9ac\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub610\ud55c \ucc38\uac00\uc790\ub4e4\uc740 \uc11c\ub85c\uc758 \uacbd\ud5d8\uacfc \ub178\ud558\uc6b0\ub97c \uacf5\uc720\ud558\uba70 \uc0c8\ub85c\uc6b4 \uad00\uc810\uc744 \ubc1c\uacac\ud558\uace0, \uc2e4\uc81c \uad11\uace0 \uc6b4\uc601 \uacfc\uc815\uc5d0\uc11c \ub9c8\uc8fc\ud558\ub294 \uacfc\uc81c\uc5d0 \ub300\ud55c \ud574\uacb0 \ubc29\uc548\uc744 \ud568\uaed8 \uace0\ubbfc\ud558\ub294 \uc2dc\uac04\uc744 \uac00\uc84c\uc2b5\ub2c8\ub2e4. 18\uba85\uc758 CCC \ucc54\ud53c\uc5b8\uc740 \uc774\ubc88 \ubd80\ud2b8\ucea0\ud504\ub97c \ud1b5\ud574 \ud06c\ub9ac\ud14c\uc624 \uc194\ub8e8\uc158\uc744 \ub354\uc6b1 \uae4a\uc774 \uc774\ud574\ud558\uace0 \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \uc804\ubb38\uc131\uc744 \uc313\uc558\uc73c\uba70, \uc774\ub97c \ubc14\ud0d5\uc73c\ub85c \uad11\uace0\uc8fc\uc640 \ub2f4\ub2f9 \ucea0\ud398\uc778\uc758 \uc131\uacfc\ub97c \ud55c \ub2e8\uacc4 \ub354 \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\ub294 \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

CCC\ub294 \ub2e8\uc21c\ud55c \uad50\uc721 \ud504\ub85c\uadf8\ub7a8\uc774 \uc544\ub2cc \ud30c\ud2b8\ub108 \uc5d0\uc774\uc804\uc2dc\uac00 \ud06c\ub9ac\ud14c\uc624 \uc804\ubb38\uac00\ub85c \uc131\uc7a5\ud558\uace0, \ub354 \ud070 \uc131\uacfc\ub97c \ub9cc\ub4e4\uc5b4\uac08 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 \uc131\uc7a5 \ud504\ub85c\uadf8\ub7a8\uc785\ub2c8\ub2e4. \uc55e\uc73c\ub85c\ub3c4 \ud06c\ub9ac\ud14c\uc624\ub294 \ud30c\ud2b8\ub108\uc640 \ud568\uaed8 \ubc30\uc6b0\uace0 \uc131\uc7a5\ud558\uba70 \ub354 \ud070 \uac00\uce58\ub97c \ub9cc\ub4e4\uc5b4 \ub098\uac08 \uc608\uc815\uc785\ub2c8\ub2e4.<\/p>\n

\"\ud568\uaed8<\/p>\n","protected":false},"excerpt":{"rendered":"

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[…]<\/p>\n","protected":false},"author":192,"featured_media":23235,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[466,676,690,686,680,461,145],"coauthors":[682],"class_list":["post-23231","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ad-tech","category-commerce-ai","category-go","category-performance-media","category-retail-media","category-criteo-updates","category-trends-insights","criteo-business-agency","criteo-solution-go","criteo-solution-customer-retention","criteo-solution-dynamic-retargeting","criteo-solution-customer-acquisition","criteo-technology-ai-engine","criteo-technology-dynamic-creative-optimization","criteo-topic-events"],"acf":{"enable_slide-in":false,"enable_quotes":false,"add_faq":false,"hide_post_from_listing":false,"remove_from_internal_search":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"\n2026 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