{"id":23278,"date":"2026-07-06T14:12:15","date_gmt":"2026-07-06T05:12:15","guid":{"rendered":"https:\/\/www.criteo.com\/?p=418387"},"modified":"2026-07-07T10:42:44","modified_gmt":"2026-07-07T01:42:44","slug":"why-your-strategy-needs-a-cross-channel-reality-check","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/why-your-strategy-needs-a-cross-channel-reality-check\/","title":{"rendered":"\ud06c\ub85c\uc2a4 \ucc44\ub110 \ub9c8\ucf00\ud305 \uc804\ub7b5: AI\ub85c ROAS\ub97c \ub192\uc774\ub294 \ubc29\ubc95"},"content":{"rendered":"<p>\uc628\ub77c\uc778\uc5d0\uc11c \ub9c8\uc9c0\ub9c9\uc73c\ub85c \ubb34\uc5b8\uac00\ub97c \uad6c\ub9e4\ud588\ub358 \uc21c\uac04\uc744 \ub5a0\uc62c\ub824 \ubcf4\uc138\uc694. \uc544\ub9c8 \ud558\ub098\uc758 \uad11\uace0\ub9cc \ubcf4\uace0 \ubc14\ub85c \uad6c\ub9e4\ub97c \uacb0\uc815\ud558\uc9c0\ub294 \uc54a\uc558\uc744 \uac83\uc785\ub2c8\ub2e4. \ucc98\uc74c\uc5d0\ub294 \uc18c\uc15c \ubbf8\ub514\uc5b4\uc5d0\uc11c \uc6b0\uc5f0\ud788 \ube0c\ub79c\ub4dc\ub97c \ubc1c\uacac\ud558\uace0, \uc774\ud6c4 \uac80\uc0c9\uc774\ub098 \ucf58\ud150\uce20\ub97c \ud1b5\ud574 \uc81c\ud488\uc744 \uc0b4\ud3b4\ubcf8 \ub4a4, \ub2e4\ub978 \uc0ac\uc774\ud2b8\uc5d0\uc11c \uac00\uaca9\uacfc \ud6c4\uae30\ub97c \ube44\uad50\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub2e4 \uba70\uce60 \ud6c4 \ub2e4\uc2dc \uad11\uace0\ub97c \ubcf4\uac70\ub098 \ube0c\ub79c\ub4dc\ub97c \ub5a0\uc62c\ub9ac\uac8c \ub418\ub294 \uc21c\uac04, \ube44\ub85c\uc18c \uad6c\ub9e4\ub97c \uacb0\uc815\ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\uc624\ub298\ub0a0 \uc18c\ube44\uc790\uc758 \uad6c\ub9e4 \uc5ec\uc815\uc740 \uc774\ucc98\ub7fc \uc5ec\ub7ec \uc811\uc810\uacfc \ucc44\ub110\uc744 \ub118\ub098\ub4e4\uba70 \uc774\uc5b4\uc9c0\ub294\ub370\uc694.<\/strong> \ud558\uc9c0\ub9cc \uc18c\ube44\uc790\ub4e4\uc740 \uadf8 \uacfc\uc815\uc744 &#8216;\uc18c\uc15c \ubbf8\ub514\uc5b4&#8217;, &#8216;\ub274\uc2a4 \uc0ac\uc774\ud2b8&#8217;, &#8216;\uac80\uc0c9&#8217;\ucc98\ub7fc <strong>\ucc44\ub110\ubcc4\ub85c \uae30\uc5b5\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/strong> \uadf8\ub4e4\uc5d0\uac8c\ub294 <strong>\ud558\ub098\uc758 \ube0c\ub79c\ub4dc\ub97c \uacbd\ud5d8\ud558\ub294 \ud558\ub098\uc758 \uacfc\uc815<\/strong>\uc77c \ubfd0\uc785\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\uadf8\ub807\ub2e4\uba74 \ube0c\ub79c\ub4dc\ub294 \uc5b4\ub5a8\uae4c\uc694? <strong>\uc5ec\uc804\ud788 \ucc44\ub110\ubcc4 \uc131\uacfc\ub97c \ub530\ub85c \uad00\ub9ac\ud558\uace0, \uac01\uac01\uc758 \ucea0\ud398\uc778\uc744 \uac1c\ubcc4\uc801\uc73c\ub85c \uc6b4\uc601\ud558\uace0 \uc788\uc9c0\ub294 \uc54a\uc73c\uc2e0\uac00\uc694?<\/strong> \uc18c\ube44\uc790\uc758 \uc5ec\uc815\uc774 \ud558\ub098\ub85c \uc5f0\uacb0\ub418\uc5b4 \uc788\ub2e4\uba74, <strong>\uad11\uace0 \uc804\ub7b5 \uc5ed\uc2dc \ucc44\ub110\uc774 \uc544\ub2cc \uace0\uac1d\uc744 \uc911\uc2ec\uc73c\ub85c \uc124\uacc4<\/strong>\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc774\uc81c\ub294 \uac01\uac01\uc758 \uc811\uc810\uc744 \ucd5c\uc801\ud654\ud558\ub294 \uac83\uc744 \ub118\uc5b4, \uace0\uac1d\uc774 \ube0c\ub79c\ub4dc\ub97c \uacbd\ud5d8\ud558\ub294 \uc804\uccb4 \uc5ec\uc815\uc744 \uc5f0\uacb0\ud558\ub294 \uc804\ub7b5\uc774 \ud544\uc694\ud55c \uc2dc\uc810\uc785\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<div style=\"height: 70px;\"><\/div>\n<h2><strong>AI\uc640 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\ub85c \uc644\uc131\ud558\ub294 \ud480\ud37c\ub110 \ud06c\ub85c\uc2a4 \ucc44\ub110 \ub9c8\ucf00\ud305: \ud06c\ub9ac\ud14c\uc624 \ucee4\uba38\uc2a4 \uc778\ud154\ub9ac\uc804\uc2a4<\/strong><\/h2>\n<p>\ud6a8\uacfc\uc801\uc778 \uad11\uace0\ub294 \ub354 \ub9ce\uc740 \uace0\uac1d\uc5d0\uac8c \ub178\ucd9c\ub418\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, <strong>\uac00\uc7a5 \uc801\uc808\ud55c \uc21c\uac04\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud558\ub294 \uac83\uc5d0\uc11c \uc2dc\uc791<\/strong>\ub429\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574\uc11c\ub294 \ucc44\ub110\uc744 \ub2e8\uc21c\ud788 \uc5f0\uacb0\ud558\ub294 \uac83\ub9cc\uc73c\ub85c\ub294 \ubd80\uc871\ud569\ub2c8\ub2e4. <strong>\uace0\uac1d\uc774 \uc5ec\ub7ec \ud50c\ub7ab\ud3fc\uc744 \ub118\ub098\ub4dc\ub294 \uc5ec\uc815\uc744 \ud558\ub098\uc758 \ud750\ub984\uc73c\ub85c \uc774\ud574\ud558\uace0, \ub2e4\uc74c \ud589\ub3d9\uc744 \uc608\uce21\ud560 \uc218 \uc788\ub294 \uc778\ud154\ub9ac\uc804\uc2a4\uac00 \ud544\uc218\uc801<\/strong>\uc785\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 \ubc14\ub85c \uc774 \uc9c0\uc810\uc5d0\uc11c \ucc28\ubcc4\ud654\ub429\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 AI\ub294 \ubbf8\ub514\uc5b4 \uad6c\ub9e4\ub97c \uc790\ub3d9\ud654\ud558\ub294 \uac83\uc744 \ub118\uc5b4 \uc5b4\ub5a4 \uace0\uac1d\uc774 \uad6c\ub9e4\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc740\uc9c0, \uc5b4\ub290 \ucc44\ub110\uc5d0\uc11c \ube0c\ub79c\ub4dc\ub97c \ub2e4\uc2dc \ub9cc\ub0a0 \ub54c \uc804\ud658\uc774 \uc77c\uc5b4\ub0a0\uc9c0, \uc5bc\ub9c8\ub97c \uc785\ucc30\ud574\uc57c \uac00\uc7a5 \ud6a8\uc728\uc801\uc778\uc9c0, \uc5b4\ub5a4 \uc0c1\ud488\uc744 \ub178\ucd9c\ud574\uc57c \ubc18\uc751\uc744 \uc774\ub04c\uc5b4\ub0bc \uc218 \uc788\ub294\uc9c0\ub97c \uc2e4\uc2dc\uac04\uc73c\ub85c \uc608\uce21\ud558\uace0 \ucd5c\uc801\ud654\ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\uc5d0 \uc788\uc5b4 \ucc44\ub110\uacfc \uad11\uace0 \ud615\uc2dd\uc740 \uc804\ub7b5\uc758 \ucd9c\ubc1c\uc810\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uace0\uac1d\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\uc640 \ucee4\uba38\uc2a4 \uc778\ud154\ub9ac\uc804\uc2a4\ub97c \uac00\uc7a5 \ud6a8\uacfc\uc801\uc73c\ub85c \uc804\ub2ec\ud558\uae30 \uc704\ud55c \uc218\ub2e8\uc785\ub2c8\ub2e4. \uc18c\uc15c \ubbf8\ub514\uc5b4\uc758 \uc20f\ud3fc \uc601\uc0c1\ubd80\ud130 \ud504\ub9ac\ubbf8\uc5c4 \ubbf8\ub514\uc5b4\uc758 \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0, \uc624\ud508 \uc6f9\uc758 \ub2e4\uc774\ub0b4\ubbf9 \uad11\uace0\uae4c\uc9c0. \ud06c\ub9ac\ud14c\uc624\ub294 \ucc44\ub110\uacfc \ud3ec\ub9f7\uc774 \ub2ec\ub77c\uc838\ub3c4 \ud558\ub098\uc758 \ub370\uc774\ud130\uc640 \ud558\ub098\uc758 AI\ub97c \uae30\ubc18\uc73c\ub85c \uace0\uac1d \uacbd\ud5d8\uc744 \uc77c\uad00\ub418\uac8c \uc5f0\uacb0\ud558\uba70, \uc9c4\uc815\ud55c \ud06c\ub85c\uc2a4 \ucc44\ub110\u00b7\ud06c\ub85c\uc2a4 \ud3ec\ub9f7 \ub9c8\ucf00\ud305\uc744 \uad6c\ud604\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uacbd\uc7c1\ub825\uc740 \ud06c\ub9ac\ud14c\uc624\ub9cc\uc758 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\uc5d0\uc11c \ube44\ub86f\ub429\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>1\uc870 \ub2ec\ub7ec \uaddc\ubaa8\uc758 \uc2e4\uac70\ub798 \ub370\uc774\ud130 :<\/strong> \ud06c\ub9ac\ud14c\uc624\uc758 AI\ub294 \ud074\ub9ad \uc218\ub098 \ub2e8\uc21c\ud55c \uad00\uc2ec \uc2e0\ud638\uac00 \uc544\ub2c8\ub77c <strong>\uc2e4\uc81c \uad6c\ub9e4 \ub370\uc774\ud130\ub97c \ud559\uc2b5<\/strong>\ud569\ub2c8\ub2e4. \ub355\ubd84\uc5d0 <strong>\uad6c\ub9e4 \uc758\ub3c4\uac00 \uba85\ud655\ud558\uac8c \ub4dc\ub7ec\ub098\uae30 \uc804\ubd80\ud130 \uc7a0\uc7ac \uace0\uac1d\uc744 \uc608\uce21<\/strong>\ud558\uace0, <strong>\uc804\ud658 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc624\ub514\uc5b8\uc2a4\ub97c \ub354\uc6b1 \uc815\uad50\ud558\uac8c \ud30c\uc545<\/strong>\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ud3d0\uc1c4\ud615 \ud50c\ub7ab\ud3fc\ub9cc\uc73c\ub85c\ub294 \ud3ec\ucc29\ud558\uae30 \uc5b4\ub824\uc6b4 \uace0\uac1d\uae4c\uc9c0 \ud655\uc7a5\ud560 \uc218 \uc788\ub2e4\ub294 \uc758\ubbf8\uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4.<\/li>\n<li><strong>45\uc5b5 \uac1c \uc774\uc0c1\uc758 SKU \uce74\ud0c8\ub85c\uadf8 :<\/strong> \ud06c\ub9ac\ud14c\uc624\ub294 \uc18c\ube44\uc790\uac00 \uc5b4\ub5a4 \uc0c1\ud488\uc744 \ud0d0\uc0c9\ud558\uace0, \ube44\uad50\ud558\uace0, \uad6c\ub9e4\ud558\ub294\uc9c0 \uc778\ud130\ub137 \uc804\ubc18\uc758 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\ub97c \ud1b5\ud574 \uc774\ud574\ud569\ub2c8\ub2e4. \uc774\ub97c \uae30\ubc18\uc73c\ub85c <strong>\uac01 \uace0\uac1d\uc758 \uad00\uc2ec\uc0ac\uc640 \uad6c\ub9e4 \ub9e5\ub77d\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c \uc0c1\ud488\uc744 \uc5f0\uacb0\ud574, \ub2e8\uc21c\ud55c \uac1c\uc778\ud654\ub97c \ub118\uc5b4 \uc2e4\uc81c \uad6c\ub9e4 \uac00\ub2a5\uc131\uae4c\uc9c0 \uace0\ub824\ud55c \uc0c1\ud488 \ucd94\ucc9c<\/strong>\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div style=\"height: 70px;\"><\/div>\n<h2><strong>\ucee4\ub125\ud2f0\ub4dc \ucee4\uba38\uc2a4(\uc5f0\uacb0\ub41c \ucee4\uba38\uc2a4 \ub370\uc774\ud130)\uac00 \ub9cc\ub4dc\ub294 \ub354 \ub192\uc740 ROAS<\/strong><\/h2>\n<p>\uc18c\ube44\uc790\ub294 \ud558\ub098\uc758 \ucc44\ub110\ub9cc \ubcf4\uace0 \uad6c\ub9e4\ub97c \uacb0\uc815\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\ub97c \ubc1c\uacac\ud558\uace0, \ube44\uad50\ud558\uace0, \uad6c\ub9e4\ud558\ub294 \uacfc\uc815\uc5d0\uc11c \uc18c\uc15c \ubbf8\ub514\uc5b4\uc640 \uc624\ud508 \uc6f9, \ub2e4\uc591\ud55c \ub514\uc9c0\ud138 \uc811\uc810\uc744 \uc790\uc720\ub86d\uac8c \ub118\ub098\ub4ed\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ub9ce\uc740 \ube0c\ub79c\ub4dc\ub294 \uc5ec\uc804\ud788 \ucc44\ub110\ubcc4\ub85c \uc608\uc0b0\uc744 \ub098\ub204\uace0, \ucea0\ud398\uc778\uc744 \uac01\uac01 \uc6b4\uc601\ud558\uba70 \uc131\uacfc\ub97c \uad00\ub9ac\ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\ubb38\uc81c\ub294 \uc18c\ube44\uc790\uc758 \uc5ec\uc815\uc740 \ud558\ub098\uc778\ub370, \ub9c8\ucf00\ud305\uc740 \uc5ec\uc804\ud788 \ubd84\uc808\ub418\uc5b4 \uc788\ub2e4\ub294 \uc810\uc785\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uc774\ub7ec\ud55c \ub2e8\uc808\uc744 \uc5f0\uacb0\ud569\ub2c8\ub2e4. \uc624\ud508 \uc6f9\uacfc \uc8fc\uc694 \uc18c\uc15c \ud50c\ub7ab\ud3fc\uc744 \ud558\ub098\uc758 AI \uae30\ubc18 \uc804\ub7b5\uc73c\ub85c \ud1b5\ud569\ud574 \ucc44\ub110\uc774 \uc544\ub2cc \uace0\uac1d\uc758 \uad6c\ub9e4 \uc5ec\uc815\uc744 \uc911\uc2ec\uc73c\ub85c \ucea0\ud398\uc778\uc744 \ucd5c\uc801\ud654\ud569\ub2c8\ub2e4. \uadf8 \uacb0\uacfc \ub354 \ub192\uc740 \uad11\uace0 \ud6a8\uc728\uc740 \ubb3c\ub860, \uace0\uac1d\uc5d0\uac8c\ub3c4 \uc77c\uad00\ub41c \ube0c\ub79c\ub4dc \uacbd\ud5d8\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<div style=\"height: 30px;\"><\/div>\n<h4><strong>\ud558\ub098\uc758 AI\uac00 \ub9cc\ub4dc\ub294 \ub354 \ub192\uc740 \uad11\uace0 \uc131\uacfc<\/strong><\/h4>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 \ucc44\ub110\ubcc4\ub85c \uc608\uc0b0\uc744 \uace0\uc815 \ubc30\ubd84\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. <strong>AI\uac00 \uc2e4\uc2dc\uac04\uc73c\ub85c \uad6c\ub9e4 \uc2e0\ud638\uc640 \uc131\uacfc \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud574 \uac00\uc7a5 \ub192\uc740 \uc131\uacfc\uac00 \uae30\ub300\ub418\ub294 \uc811\uc810\uc5d0 \uc608\uc0b0\uc744 \uc790\ub3d9\uc73c\ub85c \ucd5c\uc801\ud654<\/strong>\ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\ubb34\uc5c7\ubcf4\ub2e4 \uc911\uc694\ud55c \uac83\uc740 <strong>AI\uc758 \ud559\uc2b5 \ub370\uc774\ud130\uac00 \ucc44\ub110\ubcc4\ub85c \ubd84\ub9ac\ub418\uc9c0 \uc54a\ub294\ub2e4\ub294 \uc810<\/strong>\uc785\ub2c8\ub2e4. \uc624\ud508 \uc6f9\uacfc \uc18c\uc15c\uc5d0\uc11c \ubc1c\uc0dd\ud558\ub294 \uc2e4\uc81c \uad6c\ub9e4 \ub370\uc774\ud130\ub97c \ud568\uaed8 \ud559\uc2b5\ud558\uba74\uc11c \ucea0\ud398\uc778 \uc804\uccb4\uc758 \ud6a8\uc728\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \ub192\ud799\ub2c8\ub2e4. <strong>\uc2e4\uc81c\ub85c \ud06c\ub9ac\ud14c\uc624\uc758 \ud1b5\ud569 \ud06c\ub85c\uc2a4 \ucc44\ub110 \uc804\ub7b5\uc744 \uc6b4\uc601\ud55c \uad11\uace0\uc8fc\ub294 \uc624\ud508 \uc6f9\ub9cc \uc6b4\uc601\ud588\uc744 \ub54c\ubcf4\ub2e4 \ucd5c\ub300 20% \ub192\uc740 ROAS\ub97c \ub2ec\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<div style=\"height: 30px;\"><\/div>\n<h4><strong>\uc0c8\ub85c\uc6b4 \uace0\uac1d \ubc1c\uacac\uc744 \ud1b5\ud55c \ub354 \ud070 \uc131\uc7a5<\/strong><\/h4>\n<p>\ud6a8\uc728\uc801\uc778 \uad11\uace0\ub294 \uac19\uc740 \uace0\uac1d\uc5d0\uac8c \ub354 \ub9ce\uc774 \ub178\ucd9c\ub418\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, <strong>\uc544\uc9c1 \ub9cc\ub098\uc9c0 \ubabb\ud55c \uace0\uac1d\uc744 \ucc3e\uc544\ub0b4\ub294 \uac83<\/strong>\uc785\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 <strong>\uae30\uc874 \ud50c\ub7ab\ud3fc\uacfc \uacbd\uc7c1\ud558\uae30\ubcf4\ub2e4 \uc11c\ub85c\uc758 \uc131\uacfc\ub97c \ud655\uc7a5\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uba54\ud0c0(Meta) \uc9c1\uc811 \ucea0\ud398\uc778\uacfc \ud568\uaed8 \uc6b4\uc601\ud558\ub354\ub77c\ub3c4 \uc911\ubcf5 \ud0c0\uac9f\ud305\uc744 \ucd5c\uc18c\ud654\ud558\uace0 \uc0c8\ub85c\uc6b4 \uc7a0\uc7ac \uace0\uac1d\uc744 \ubc1c\uad74\ud558\ub294 \ub370 \uc9d1\uc911\ud569\ub2c8\ub2e4.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>\ucd5c\uc2e0 \ubd84\uc11d \uacb0\uacfc\uc5d0\uc11c\ub294 <strong>\uba54\ud0c0\uc5d0\uc11c \uc9c1\uc811 \uc9c4\ud589\ud55c \ucea0\ud398\uc778\uacfc \ubcd1\ud589\ud55c \ud06c\ub9ac\ud14c\uc624 \ucea0\ud398\uc778\uc5d0\uc11c \uba54\ud0c0 \ud074\ub9ad \uc0ac\uc6a9\uc790 \uac00\uc6b4\ub370 \ucd5c\ub300 90%\uac00 \uc0c8\ub85c\uc6b4 &#8216;\ub137\ub274(Net-New)&#8217; \uc1fc\ud37c\ub85c \ud655\uc778<\/strong>\ub410\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uad11\uace0\ube44\ub97c \uc911\ubcf5 \ub178\ucd9c\uc774 \uc544\ub2cc <strong>\uc2e0\uaddc \uace0\uac1d \ud655\ubcf4\uc640 \ucd94\uac00 \ub3c4\ub2ec(Incremental Reach)\uc5d0 \uc9d1\uc911<\/strong>\ud560 \uc218 \uc788\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<div style=\"height: 30px;\"><\/div>\n<h4><strong>\uc77c\uad00\ub41c \ube0c\ub79c\ub4dc \uacbd\ud5d8\uc744 \ud1b5\ud55c \uc131\uc7a5 \uc804\ub7b5<\/strong><\/h4>\n<p>\uc131\uacfc\uc640 \ube0c\ub79c\ub4dc \uacbd\ud5d8\uc740 \ub354 \uc774\uc0c1 \uc120\ud0dd\uc774 \uc544\ub2cc \ud544\uc218\uc785\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uace0\uac1d \uc5ec\uc815\uc758 \ubaa8\ub4e0 \ub2e8\uacc4\uc5d0\uc11c \uc77c\uad00\ub41c \ube0c\ub79c\ub4dc \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \ub2e4\uc591\ud55c \uad11\uace0 \ud3ec\ub9f7\uc744 \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\ube44\ub514\uc624 \uad11\uace0<\/strong>\ub294 \uc18c\uc15c\uacfc \ud504\ub9ac\ubbf8\uc5c4 \ubbf8\ub514\uc5b4 \uc804\ubc18\uc5d0\uc11c \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uc774\ub04c\uc5b4\ub0c5\ub2c8\ub2e4.<\/li>\n<li><strong>\uc801\uc751\ud615 \uad11\uace0(Adaptive Ads)<\/strong>\ub294 \ub2e4\uc591\ud55c \uc9c0\uba74\uacfc \ub514\ubc14\uc774\uc2a4 \ud658\uacbd\uc5d0 \ub9de\ucdb0 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \uc790\ub3d9\uc73c\ub85c \ucd5c\uc801\ud654\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uac1c\uc778\ud654\ub41c \ub2e4\uc774\ub0b4\ubbf9 \uad11\uace0<\/strong>\ub294 AI\uac00 \uace0\uac1d\uc758 \uad00\uc2ec\uacfc \uad6c\ub9e4 \uac00\ub2a5\uc131\uc744 \uc608\uce21\ud574 \uac00\uc7a5 \uc801\ud569\ud55c \uc0c1\ud488\uc744 \ucd94\ucc9c\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\ub9de\ucda4\ud615 \ub808\uc774\uc544\uc6c3(\uc1fc\ud37c\ube14 \uc624\ubc84\ub808\uc774; Shopper Overlay)<\/strong>\ub294 \ube0c\ub79c\ub4dc \ub514\uc790\uc778 \uc694\uc18c\uc640 \uac1c\uc778\ud654\ub41c \uc0c1\ud488 \ucd94\ucc9c\uc744 \uacb0\ud569\ud574 \ube0c\ub79c\ub4dc \uacbd\ud5d8\uacfc \uad6c\ub9e4 \uc804\ud658\uc744 \ub3d9\uc2dc\uc5d0 \uac15\ud654\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div style=\"height: 70px;\"><\/div>\n<h2><strong>\ud06c\ub85c\uc2a4 \ucc44\ub110 \uc804\ub7b5\uc73c\ub85c \ub2e4\uc74c \uc131\uc7a5\uc744 \uc2dc\uc791\ud558\uc138\uc694<\/strong><\/h2>\n<p>\uc774\uc81c \uc911\uc694\ud55c \uac83\uc740 \uc5b4\ub290 \ucc44\ub110\uc5d0\uc11c \uad6c\ub9e4\uac00 \ubc1c\uc0dd\ud588\ub294\uc9c0\uac00 \uc544\ub2d9\ub2c8\ub2e4. \uace0\uac1d\uc774 \ube0c\ub79c\ub4dc\ub97c \uacbd\ud5d8\ud558\ub294 \ubaa8\ub4e0 \uc21c\uac04\uc744 \ud558\ub098\uc758 \uc804\ub7b5\uc73c\ub85c \uc5f0\uacb0\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\ud06c\ub9ac\ud14c\uc624\ub294 \ube0c\ub79c\ub4dc \ubc1c\uacac\ubd80\ud130 \uad6c\ub9e4 \uc804\ud658\uae4c\uc9c0 \uace0\uac1d \uc5ec\uc815\uc744 \ud558\ub098\uc758 AI \uae30\ubc18 \ucee4\uba38\uc2a4 \uc804\ub7b5\uc73c\ub85c \uc5f0\uacb0<\/strong>\ud569\ub2c8\ub2e4. \ucc44\ub110\uc744 \uac1c\ubcc4\uc801\uc73c\ub85c \ucd5c\uc801\ud654\ud558\ub294 \uac83\uc744 \ub118\uc5b4, \uace0\uac1d \uc911\uc2ec\uc758 \ud06c\ub85c\uc2a4 \ucc44\ub110 \ub9c8\ucf00\ud305\uc73c\ub85c \ub354 \ub192\uc740 \uc131\uacfc\uc640 \uc9c0\uc18d\uc801\uc778 \uc131\uc7a5\uc744 \ub9cc\ub4e4\uc5b4 \ubcf4\uc138\uc694. \uc9c0\uae08 \ubc14\ub85c <a href=\"https:\/\/www.criteo.com\/kr\/platform\/commerce-growth\/\" target=\"_blank\" rel=\"noopener\">\ucee4\uba38\uc2a4 \uadf8\ub85c\uc2a4(Commerce Growth)<\/a>\uc5d0\uc11c \ud06c\ub9ac\ud14c\uc624 GO \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \ubbf8\ub514\uc5b4 \uc804\ub7b5\uc744 \ud1b5\ud569\ud558\ub294 \ubc29\ubc95\uc744 \ud655\uc778\ud574 \ubcf4\uc138\uc694.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc628\ub77c\uc778\uc5d0\uc11c \ub9c8\uc9c0\ub9c9\uc73c\ub85c \ubb34\uc5b8\uac00\ub97c \uad6c\ub9e4\ud588\ub358 \uc21c\uac04\uc744 \ub5a0\uc62c\ub824 \ubcf4\uc138\uc694. \uc544\ub9c8 \ud558\ub098\uc758 \uad11\uace0\ub9cc \ubcf4\uace0 \ubc14\ub85c \uad6c\ub9e4\ub97c \uacb0\uc815\ud558\uc9c0\ub294 \uc54a\uc558\uc744 \uac83\uc785\ub2c8\ub2e4. \ucc98\uc74c\uc5d0\ub294 \uc18c\uc15c \ubbf8\ub514\uc5b4\uc5d0\uc11c \uc6b0\uc5f0\ud788 \ube0c\ub79c\ub4dc\ub97c \ubc1c\uacac\ud558\uace0, \uc774\ud6c4 \uac80\uc0c9\uc774\ub098 \ucf58\ud150\uce20\ub97c \ud1b5\ud574 \uc81c\ud488\uc744 \uc0b4\ud3b4\ubcf8 \ub4a4, \ub2e4\ub978 \uc0ac\uc774\ud2b8\uc5d0\uc11c \uac00\uaca9\uacfc \ud6c4\uae30\ub97c \ube44\uad50\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub2e4 \uba70\uce60 \ud6c4 \ub2e4\uc2dc \uad11\uace0\ub97c \ubcf4\uac70\ub098 \ube0c\ub79c\ub4dc\ub97c \ub5a0\uc62c\ub9ac\uac8c \ub418\ub294 \uc21c\uac04, \ube44\ub85c\uc18c \uad6c\ub9e4\ub97c \uacb0\uc815\ud569\ub2c8\ub2e4. &nbsp; \uc624\ub298\ub0a0 \uc18c\ube44\uc790\uc758 \uad6c\ub9e4 \uc5ec\uc815\uc740 \uc774\ucc98\ub7fc \uc5ec\ub7ec \uc811\uc810\uacfc [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23283,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[690,686],"coauthors":[560],"class_list":["post-23278","post","type-post","status-publish","format-standard","has-post-thumbnail","category-go","category-performance-media","criteo-business-advertiser","criteo-topic-ai-innovation","criteo-topic-programmatic"],"acf":{"enable_slide-in":false,"add_faq":false,"hide_post_from_listing":false,"remove_from_internal_search":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false,"enable_quotes":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\ud06c\ub85c\uc2a4 \ucc44\ub110 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AI\uc640 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574 \uad11\uace0 \uc131\uacfc\ub97c \ub192\uc774\uace0 \ub354 \ub192\uc740 ROAS\ub97c \ub2ec\uc131\ud558\ub294 \ubc29\ubc95\uc744 \ud655\uc778\ud574 \ubcf4\uc138\uc694.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/why-your-strategy-needs-a-cross-channel-reality-check\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ud06c\ub85c\uc2a4 \ucc44\ub110 \ub9c8\ucf00\ud305 \uc804\ub7b5: AI\ub85c ROAS\ub97c \ub192\uc774\ub294 \ubc29\ubc95 | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"\ucc44\ub110\ubcc4 \ucea0\ud398\uc778\uc744 \ub118\uc5b4 \uace0\uac1d \uc911\uc2ec\uc758 \ud06c\ub85c\uc2a4 \ucc44\ub110 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc54c\uc544\ubcf4\uc138\uc694. AI\uc640 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574 \uad11\uace0 \uc131\uacfc\ub97c \ub192\uc774\uace0 \ub354 \ub192\uc740 ROAS\ub97c \ub2ec\uc131\ud558\ub294 \ubc29\ubc95\uc744 \ud655\uc778\ud574 \ubcf4\uc138\uc694.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/kr\/blog\/why-your-strategy-needs-a-cross-channel-reality-check\/\" \/>\n<meta property=\"og:site_name\" content=\"KR - Criteo\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-06T05:12:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-07T01:42:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2026\/07\/\ud06c\ub9ac\ud14c\uc624_\ud06c\ub85c\uc2a4-\ucc44\ub110-\ub9c8\ucf00\ud305-\uc804\ub7b5_AI\ub85c-ROAS\ub97c-\ub192\uc774\ub294-\ubc29\ubc95.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1992\" \/>\n\t<meta property=\"og:image:height\" content=\"1072\" \/>\n\t<meta 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