{"id":6212,"date":"2017-04-10T01:57:31","date_gmt":"2017-04-10T01:57:31","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/?p=6212"},"modified":"2023-06-02T13:18:45","modified_gmt":"2023-06-02T13:18:45","slug":"%ec%98%b4%eb%8b%88%ec%b1%84%eb%84%90-%ec%99%9c-%ed%95%ab-%ed%95%9c%ea%b1%b8%ea%b9%8c","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ec%98%b4%eb%8b%88%ec%b1%84%eb%84%90-%ec%99%9c-%ed%95%ab-%ed%95%9c%ea%b1%b8%ea%b9%8c\/","title":{"rendered":"\uc634\ub2c8\ucc44\ub110, \uc65c \ud56b! \ud55c\uac78\uae4c?"},"content":{"rendered":"

 <\/p>\n

\ub514\uc9c0\ud138 \ub9c8\ucf00\ud130\ub77c\uba74 \ub204\uad6c\ub098 \uc634\ub2c8\ucc44\ub110\uc5d0 \uad00\ud55c \ub9ce\uc740 \uc815\ubcf4\ub97c \ubcf4\uace0 \ub4e4\uc5c8\uc744 \uac83\uc785\ub2c8\ub2e4.\u00a0\uadf8\ub7f0\ub370 \ub300\uccb4 \uc634\ub2c8\ucc44\ub110\uc740 \ubb34\uc5c7\uc774\uace0, \uc65c \uc774\ub807\uac8c \ud070 \uad00\uc2ec\uc744 \ubc1b\uace0 \uc788\ub294 \uac83\uc77c\uae4c\uc694?<\/p>\n

\uba3c\uc800 \uae00\uc790 \uadf8\ub300\ub85c\uc758 \uc758\ubbf8\ub97c \uc54c\uc544\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.\u00a0“\uc634\ub2c8”\ub294 \ub77c\ud2f4\uc5b4\ub85c “\ubaa8\ub4e0 \uac83”\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.\u00a0\ucc44\ub110\uc740 \ub9ac\ud14c\uc77c\ub7ec\uc640 \uc18c\ube44\uc790\uac00 \uc11c\ub85c \uc811\uc810\uc744 \uc774\ub8f0 \uc218 \uc788\ub294 \uc218\ub2e8\uc5d0 \ud574\ub2f9\ud569\ub2c8\ub2e4.\u00a0\ub530\ub77c\uc11c, \uc634\ub2c8\ucc44\ub110\uc740 \uc624\ud504\ub77c\uc778\uacfc \uc628\ub77c\uc778\uc758 \uacbd\uacc4\ub97c \ud5c8\ubb34\ub294 \uac1c\ub150\uc774\ub77c\uace0 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u00a0\ud0dc\ube14\ub9bf, \ub9e4\uc7a5, \ub370\uc2a4\ud06c\ud1b1, \uc774\uba54\uc77c, \ucf5c \uc13c\ud130, \uc2a4\ub9c8\ud2b8\ud3f0 \uc571, \uc2ec\uc9c0\uc5b4 \uc2a4\ub9c8\ud2b8 TV\uae4c\uc9c0 \ubaa8\ub4e0 \ucc44\ub110\uc5d0 \uac78\uce5c \uc634\ub2c8\ucc44\ub110 \ube44\uc988\ub2c8\uc2a4\ub294 \uc18c\ube44\uc790\uc5d0\uac8c \ub9e4\ub044\ub7fd\uac8c \ud1b5\ud569\ub41c \uc1fc\ud551 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uba70 \uc634\ub2c8\ud504\ub808\uc98c\uc2a4(Omnipresence)\ub97c \ucd94\uad6c\ud569\ub2c8\ub2e4.<\/p>\n

\u201c\uc634\ub2c8\ucc44\ub110\u201d\uc774\ub77c\ub294 \uc6a9\uc5b4\ub294 2011\ub144 Harvard Business Review\uc5d0\uc11c \ucc98\uc74c<\/a> \uc18c\uac1c\ub418\uc5b4\uae30\uc874\uc5d0 “\uba40\ud2f0 \ucc44\ub110” \ub610\ub294 “\ud06c\ub85c\uc2a4 \ucc44\ub110”\uc774\ub77c\uace0 \ubd88\ub800\ub358 \uac1c\ub150\uc744 \ub300\uccb4\ud588\uc2b5\ub2c8\ub2e4.\u00a0\uadf8\ub9ac\uace0 5\ub144\uc774 \uc9c0\ub09c \uc9c0\uae08 \uc634\ub2c8\ucc44\ub110\uc740 \ub9ac\ud14c\uc77c\uc5d0\uc11c \uac00\uc7a5 \uc778\uae30\uc788\ub294 \uc720\ud589\uc5b4\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4.\u00a0\uc634\ub2c8\ucc44\ub110\uc774 \uc774\ub807\uac8c \uad00\uc2ec\uc744 \ubc1b\uac8c \ub41c 3\uac00\uc9c0 \uc774\uc720\ub97c \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/p>\n

\uc634\ub2c8\ucc44\ub110\uc740 \ucd5c\uadfc \uc18c\ube44\uc790\uc758 \ud06c\ub85c\uc2a4 \ucc44\ub110 \uc1fc\ud551 \uc2b5\uad00\uacfc \uacf5\uc0dd \uad00\uacc4\uc5d0 \uc788\uc2b5\ub2c8\ub2e4<\/h3>\n

\ub9e4\uc7a5\uc5d0 \ubc29\ubb38\ud574\uc11c \uc0c1\ud488\uc744 \ubcf8 \ub2e4\uc74c, \uc628\ub77c\uc778\uc5d0\ub294 \uc5b4\ub5a4 \ub2e4\ub978 \uc635\uc158\uc774 \uc788\uc744\uc9c0 \uad81\uae08\ud574 \ud558\ub294 \ub54c\uac00 \uc5bc\ub9c8\ub098 \uc790\uc8fc \uc788\uc73c\uc2e0\uac00\uc694?<\/p>\n

2017\ub144 \ud604\uc7ac, \uc18c\ube44\uc790\uc758 \uc1fc\ud551 \uc2b5\uad00\uc740 \ub9e4\uc6b0 \ubcf5\uc7a1\ud569\ub2c8\ub2e4.\u00a0\uc18c\ube44\uc790\ub294 \uc774\uc81c “\uc634\ub2c8\uc1fc\ud37c”\uc785\ub2c8\ub2e4.\u00a0\uacbd\uc7c1\uc5c5\uccb4\uc758 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c \ubaa8\ubc14\uc77c \ub514\ubc14\uc774\uc2a4\ub85c \uc0c1\ud488\uc744 \uad6c\ub9e4\ud558\ub294 \uc18c\ube44\uc790\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.\u00a0\uc1fc\ud551\ubab0\uc5d0\uc11c \uc2e0\ubc1c\uc744 \uba3c\uc800 \uc0b4\ud3b4 \ubcf8 \ud6c4 \uc7a0\ub4e4\uae30 \uc9c1\uc804\uc5d0 \ud0dc\ube14\ub9bf\uc73c\ub85c \uad6c\ub9e4\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.\u00a0\uc9d1\uc5d0\uc11c \ub178\ud2b8\ubd81\uc73c\ub85c \uc0c1\ud488\uc744 \uac80\uc0c9\ud55c \ub2e4\uc74c, \ud558\ub8e8 \uc815\ub3c4 \uc0dd\uac01\ud574\ubcf4\uace0, \ubcfc\uc77c\uc744 \ubcf4\ub7ec \ub098\uac14\uc744 \ub54c \ucda9\ub3d9\uc801\uc73c\ub85c \ub9e4\uc7a5\uc5d0 \ub4e4\ub7ec \uad6c\ub9e4\ud558\ub294 \uacbd\uc6b0\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

BigCommerce.com\uc758 \ucd5c\uadfc \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\uc758 67%\uc640 X\uc138\ub300\uc758 56%\uac00 \uc628\ub77c\uc778 \uac80\uc0c9 \ubc0f \uad6c\ub9e4\ub97c \uc120\ud638\ud569\ub2c8\ub2e4.\u00a0<\/a>Forrester\uc5d0 \ub530\ub974\uba74 \ub9ac\ud14c\uc77c \ud310\ub9e4\uc758 1.5\uc870 \ub2ec\ub7ec\uc5d0 \ub2ec\ud558\ub294 \uad6c\ub9e4\uac00 \uc628\ub77c\uc778\uc5d0\uc11c \uc2dc\uc791\ub418\uace0 \ub9e4\uc7a5\uc5d0\uc11c \ub9c8\ubb34\ub9ac\ub429\ub2c8\ub2e4.<\/p>\n

\uc18c\ube44\uc790\ub294 \ub354 \uc774\uc0c1 \ud2b9\uc815 \ucc44\ub110 \ub610\ub294 \uae30\uc5c5\uc5d0 \ucda9\uc131\ub3c4\ub97c \ubcf4\uc774\uc9c0 \uc54a\uc73c\uba70 \ub9ce\uc740 \uc18c\ube44\uc790\uac00 \uac19\uc740 \uad6c\ub9e4\ub97c \ud558\ub294 \uacfc\uc815\uc5d0\uc11c\ub3c4 \ubaa8\ubc14\uc77c\uacfc \ud0dc\ube14\ub9bf, \ub9e4\uc7a5 \uc0ac\uc774\ub97c \uc624\uac00\uba70 \ud589\ub3d9\ud569\ub2c8\ub2e4.\u00a0\uc774\uc640 \uac19\uc740 \uc624\ub298\ub0a0\uc758 \uc2dc\uc7a5\uc5d0\uc11c \ucda9\uc131\ub3c4\ub97c \ud655\ubcf4\ud558\ub824\uba74 \ub9ac\ud14c\uc77c\ub7ec\ub294 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4\ub3c4 \ub354 \uace0\uac1d \uacbd\ud5d8\uc5d0 \uc9d1\uc911\ud574\uc57c\ub9cc \ud569\ub2c8\ub2e4.<\/p>\n

\uc634\ub2c8\ucc44\ub110\uc740 \uc624\ud504\ub77c\uc778 \ube44\uc988\ub2c8\uc2a4\ub97c \uad6c\uc6d0\ud574\uc8fc\ub294 \uc5ed\ud560\ub3c4 \uc218\ud589\ud569\ub2c8\ub2e4<\/h3>\n

\uc634\ub2c8\ucc44\ub110\uc740 \uc624\ud504\ub77c\uc778 \uc790\uc0b0\uc744 \ub514\uc9c0\ud138 \ud310\ub9e4\ub97c \uc704\ud55c \uc1fc\ub8f8\uc774\uc790 \uc628\ub77c\uc778 \uc8fc\ubb38\uc758 \ubc30\uc1a1\uc13c\ud130\ub77c\ub294 \ud601\uc2e0\uc801\uc778 \ubc29\ubc95\uc73c\ub85c \uc720\uc9c0\ud574\uc90d\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc9c4\ubcf4\uc801\uc778 \ub9ac\ud14c\uc77c\ub7ec\ub294 \uc2a4\uc2a4\ub85c\ub97c \uc1fc\ud551\uc774 \uc990\uac81\uace0, \uc778\ud130\ub799\ud2f0\ube0c\ud558\uba70 \uc18c\uc15c\ud55c \uacbd\ud5d8\uc774 \ub420 \uc218 \uc788\ub294 \uc7a5\uc18c\ub85c \ube0c\ub79c\ub529\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u00a0\uc628\ub77c\uc778\uc73c\ub85c \ube14\ub77c\uc6b0\uc2a4\ub97c \uc8fc\ubb38\ud558\ub294 \uac83\uacfc Neiman Marcus\uc758 “Magic Mirrors”\uc5d0\uc11c \ube14\ub77c\uc6b0\uc2a4\ub97c \uc785\uc5b4 \ubcf4\ub294 \uac83 \uc911 \uc5b4\ub290 \uac83\uc774 \ub354 \uc7ac\ubbf8\uc788\uc744\uae4c\uc694? Magic Mirrors\uc5d0\uc11c\ub294 \ube14\ub77c\uc6b0\uc2a4\ub97c \uc785\uace0 \uc788\ub294 \uc790\uc2e0\uc758 \ubaa8\uc2b5\uc744 360\ub3c4\ub85c \uc0ac\uc9c4\uc744 \ucc0d\uc5b4 \ubcfc \uc218 \uc788\uace0 \ub2e4\ub978 \uc758\uc0c1 \uc635\uc158\uacfc \ub098\ub780\ud788 \ube44\uad50\ud560 \uc218 \uc788\uc73c\uba70, \uc18c\uc15c \ubbf8\ub514\uc5b4\uc5d0 \uc0ac\uc9c4\uc744 \uacf5\uc720\ud574\uc11c \uc2e4\uc2dc\uac04 \ud53c\ub4dc\ubc31\uc744 \ubc1b\uc744 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud55c\ud3b8 \uc810\ucc28 \ubd84\uba85\ud574\uc9c0\uace0 \uc788\ub294 \uc810\uc740 e\ucee4\uba38\uc2a4 \uc911\uc2ec\uc758 \ub300\uae30\uc5c5\uc740 \ubcf4\ub2e4 \uade0\ud615 \uc7a1\ud78c \uc634\ub2c8\ucc44\ub110 \ud61c\ud0dd\uc744 \uc81c\uacf5\ud558\ub294 \ub9ac\ud14c\uc77c\ub7ec\uc5d0 \ube44\ud574 \uc77c\ubd80 \ubd88\ub9ac\ud55c \uc0c1\ud669\uc5d0 \uc9c1\uba74\ud558\uace0 \uc788\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\uc634\ub2c8\ucc44\ub110\uc740 \uc131\uacf5\uc801\uc778 \ube0c\ub79c\ub529\uc758 \uc2e0\uac1c\ucc99\uc9c0\uc785\ub2c8\ub2e4<\/h3>\n

\uc634\ub2c8\ucc44\ub110\uc740 e\ucee4\uba38\uc2a4\uc640 \uac70\uc758 \ube44\uc2b7\ud558\uac8c \uc0c1\ub2f9 \uae30\uac04 \ub2e4\ub8e8\uc5b4\uc9c4 \uac1c\ub150\uc785\ub2c8\ub2e4.\u00a0\ub2e4\ub9cc \uc0c8\ub85c\uc6b4 \uae30\uc220\uc774 \ub4f1\uc7a5\ud558\uace0 \uc18c\ube44\uc790\uc758 \uae30\ub300\uac00 \ub354 \ucee4\uc9c0\uba74\uc11c \uc634\ub2c8\ucc44\ub110\uc774 “\uc6c0\uc9c1\uc774\ub294 \ubaa9\ud45c”\ub85c \ubd80\uac01\ub41c \uac83\uc785\ub2c8\ub2e4.\u00a0\uc77c\ubd80 \uc138\uacc4\uc801\uc778 \uae30\uc5c5\ub4e4\uc740 \ub9e4\ub044\ub7ec\uc6b4 \ucc44\ub110 \ud1b5\ud569\uacfc \uace0\uac1d \uacbd\ud5d8\uc744 \ub192\uc774\uae30 \uc704\ud574 \ub300\uaddc\ubaa8 \ud22c\uc790\ub97c \uc9c4\ud589\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u00a0\uc18c\uc15c \ubbf8\ub514\uc5b4 \uacf5\uc720\ub97c \uc801\uadf9 \uad8c\uc7a5\ud558\ub294 \ubc84\ucd94\uc5bc \ubbf8\ub7ec(virtual mirror), \uc18c\ube44\uc790\uac00 \uacc4\uc0b0\ub300\uc5d0 \uae38\uac8c \uc904\uc744 \uc11c\uc9c0 \uc54a\uac8c \ub3c4\uc640\uc8fc\ub294 \uae30\uc220 \ub4f1 \uc624\ub298\ub0a0\uc758 \uc18c\ube44\uc790\ub294 \uc790\uc2e0\uc758 \uc634\ub2c8\ucc44\ub110 \uacbd\ud5d8\uc744 \ube0c\ub79c\ub4dc \uc790\uccb4\uc758 \ud638\uac10\ub3c4\ub85c \uc5f0\uacb0 \uc9c0\uc5b4 \uc0dd\uac01\ud569\ub2c8\ub2e4.<\/p>\n

\ub9e4\uc77c \uc0c8\ub85c\uc6b4 \ud601\uc2e0\uc774 \ub4f1\uc7a5\ud558\uace0 \uc788\uc73c\uba70, \uac00\uc7a5 \uc131\uacf5\uc801\uc778 \uae30\uc5c5\ub4e4\uc740 \uacc4\uc18d \uc5ec\ub7ec \uc811\uc810\uc744 \ud1b5\ud574 \uc9c4\ud589\ub418\ub294 \uad6c\ub9e4 \uacbd\ud5d8\uc73c\ub85c \uc18c\ube44\uc790 \ub9cc\uc871\uc744 \uc81c\uacf5\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\ubbf8\ub798\uc5d0\ub294 \uc5b4\ub5a4 \uac83\uc774 \uc8fc\ubaa9\ubc1b\uac8c \ub420 \uc9c0 \ub204\uad6c\ub3c4 \uc815\ud655\ud558\uac8c \uc54c \uc218 \uc5c6\uc9c0\ub9cc, \uc634\ub2c8\ucc44\ub110\uc774 \uacc4\uc18d \ud65c\uc6a9\ub420 \uac83\uc774\ub77c\ub294 \uc810\uc740 \ubd84\uba85\ud569\ub2c8\ub2e4.\u00a0\ub354 \uc790\uc138\ud788 \uc54c\uace0 \uc2f6\uc73c\uc2e0\uac00\uc694?<\/em><\/p>\n

\ud06c\ub9ac\ud14c\uc624\uc758 \uc778\ud130\ub799\ud2f0\ube0c eBook \uc2a4\ub9c8\ud2b8 \ub9c8\ucf00\ud130\uc758 \uc634\ub2c8\ucc44\ub110 \uac00\uc774\ub4dc<\/a>\ub97c \ud655\uc778\ud574\ubcf4\uc138\uc694.<\/p>\n","protected":false},"excerpt":{"rendered":"

  \ub514\uc9c0\ud138 \ub9c8\ucf00\ud130\ub77c\uba74 \ub204\uad6c\ub098 \uc634\ub2c8\ucc44\ub110\uc5d0 \uad00\ud55c \ub9ce\uc740 \uc815\ubcf4\ub97c \ubcf4\uace0 \ub4e4\uc5c8\uc744 \uac83\uc785\ub2c8\ub2e4.\u00a0\uadf8\ub7f0\ub370 \ub300\uccb4 \uc634\ub2c8\ucc44\ub110\uc740 \ubb34\uc5c7\uc774\uace0, \uc65c \uc774\ub807\uac8c \ud070 \uad00\uc2ec\uc744 \ubc1b\uace0 \uc788\ub294 \uac83\uc77c\uae4c\uc694? \uba3c\uc800 \uae00\uc790 \uadf8\ub300\ub85c\uc758 \uc758\ubbf8\ub97c \uc54c\uc544\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.\u00a0“\uc634\ub2c8”\ub294 \ub77c\ud2f4\uc5b4\ub85c “\ubaa8\ub4e0 \uac83”\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.\u00a0\ucc44\ub110\uc740 \ub9ac\ud14c\uc77c\ub7ec\uc640 \uc18c\ube44\uc790\uac00 \uc11c\ub85c \uc811\uc810\uc744 \uc774\ub8f0 \uc218 \uc788\ub294 \uc218\ub2e8\uc5d0 \ud574\ub2f9\ud569\ub2c8\ub2e4.\u00a0\ub530\ub77c\uc11c, \uc634\ub2c8\ucc44\ub110\uc740 \uc624\ud504\ub77c\uc778\uacfc \uc628\ub77c\uc778\uc758 \uacbd\uacc4\ub97c \ud5c8\ubb34\ub294 \uac1c\ub150\uc774\ub77c\uace0 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u00a0\ud0dc\ube14\ub9bf, \ub9e4\uc7a5, \ub370\uc2a4\ud06c\ud1b1, \uc774\uba54\uc77c, \ucf5c \uc13c\ud130, \uc2a4\ub9c8\ud2b8\ud3f0 \uc571, […]<\/p>\n","protected":false},"author":13,"featured_media":10248,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[173],"coauthors":[],"class_list":{"0":"post-6212","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"stae_popup_enable":false,"podcast_audio_length":""},"yoast_head":"\n\uc634\ub2c8\ucc44\ub110, \uc65c \ud56b! 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