{"id":6260,"date":"2017-07-25T14:41:18","date_gmt":"2017-07-25T14:41:18","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/?p=6260"},"modified":"2021-09-07T20:03:50","modified_gmt":"2021-09-07T20:03:50","slug":"%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-%ec%97%94%ec%a7%84%ec%9d%98-%ed%95%b5%ec%8b%ac-%ea%b2%bd%ec%9f%81%eb%a0%a5kinetic-design","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-%ec%97%94%ec%a7%84%ec%9d%98-%ed%95%b5%ec%8b%ac-%ea%b2%bd%ec%9f%81%eb%a0%a5kinetic-design\/","title":{"rendered":"\ud06c\ub9ac\ud14c\uc624 \uc5d4\uc9c4\uc758 \ud575\uc2ec \uacbd\uc7c1\ub825: DCO+"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624 \uc5d4\uc9c4\uc758 \ud575\uc2ec \uacbd\uc7c1\ub825 \uc2dc\ub9ac\uc988\ub97c \ud1b5\ud574 \uac15\ub825\ud558\uace0 \uc9c1\uad00\uc801\uc778 \ud06c\ub9ac\ud14c\uc624 \uc5d4\uc9c4\uc744 \ub4b7\ubc1b\uce68\ud558\ub294 3\uac00\uc9c0 \uad6c\uc131 \uc694\uc18c\uc5d0 \uad00\ud574 \uc54c\uc544\ubcf4\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u00a0\ud06c\ub9ac\ud14c\uc624\ub294 \uc774 3\uac00\uc9c0 \uc8fc\uc694 \uae30\ub2a5\uc744 \ud568\uaed8 \ud65c\uc6a9\ud558\uc5ec \uc18c\ube44\uc790\ubcc4\ub85c \uc124\uacc4\ub41c \ub9de\ucda4\ud615 \uac1c\uc778 \uad11\uace0\ub97c \uc81c\uacf5\ud558\uace0 \uad11\uace0\uc8fc \uc6f9\uc0ac\uc774\ud2b8\ub97c \ud1b5\ud55c \uad6c\ub9e4 \uc804\ud658\uc744 \ucd09\uc9c4\ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624 \uc5d4\uc9c4\uc740 \ub2e4\uc591\ud55c \uc2e0\ud638\uc5d0 \uadc0\ub97c \uae30\uc6b8\uc774\uba70 \uc18c\ube44\uc790\uc758 \ud2b9\uc9d5\uc801\uc778 \uc120\ud638\ub3c4\uc5d0 \uc2e4\uc2dc\uac04\uc73c\ub85c \ub300\uc751\ud569\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624 \uc5d4\uc9c4\uc758 \uc608\uce21 \ube44\ub529(Predictive Bidding)\uc740 \uad11\uace0\ube44 \uc9c0\ucd9c\uc758 \uadfc\uac70\uac00 \ub420 \uc218 \uc788\ub3c4\ub85d \ud6a8\uacfc\uc801\uc73c\ub85c \uc18c\ube44\uc790\uc5d0\uac8c \ub2e4\uac00\uac11\ub2c8\ub2e4. \uc0c1\ud488 \ucd94\ucc9c(Product Recommendations)\uc740 \uc774\uc804\uc5d0 \ud655\uc778\ud55c \uc0c1\ud488, \uc778\uae30 \uc0c1\ud488 \ubc0f \uad00\ub828 \uc0c1\ud488\uc744 \uc18c\ube44\uc790\uac00 \ubcf4\ub294 \ub9de\ucda4\ud615 \uad11\uace0\uc5d0 \ud3ec\ud568\uc2dc\ucf1c \ub4dc\ub9bd\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624 \uc5d4\uc9c4\uc758 \ub9c8\uc9c0\ub9c9 \ud575\uc2ec \uad6c\uc131\uc694\uc18c\ub294 DCO+(Dynamic Creative Optimization+)\uc774\uba70, \uc18c\ube44\uc790\uc640 \ucee8\ud14d\uc2a4\ud2b8\uc5d0 \ub530\ub77c \uac1c\uc778\ud654\ub41c \uad11\uace0\ub97c \uad6c\uc131\ud569\ub2c8\ub2e4. DCO+\ub294 \uc18c\ube44\uc790\uc758 \ucc38\uc5ec\ub97c \uac00\uc7a5 \uc798 \uc720\ub3c4\ud558\ub294 \uad11\uace0\ub97c \uc124\uacc4\ud558\uae30 \uc704\ud574 \ud544\uc694\ud55c \uae30\ub2a5\uc744 \uc81c\uacf5\ud558\uba70 \uadf8\ub97c \ud1b5\ud574 \ud310\ub9e4\ub85c \uc774\uc5b4\uc9c0\ub294 \ud074\ub9ad\uc744 \uc18c\ube44\uc790\ub85c\ubd80\ud130 \ub04c\uc5b4\ub0bc \uac00\ub2a5\uc131\uc744 \ub192\uc5ec \uc90d\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3441 aligncenter\" src=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2017\/07\/gif-02-kinetic-design-compressed.gif\" alt=\"\" width=\"200\" height=\"200\" \/><\/p>\n<p style=\"text-align: center\">DCO+\ub294 \uac01 \uc18c\ube44\uc790\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ubc14\ud0d5\uc73c\ub85c \ub9de\ucda4\ud615 \uad11\uace0\ub97c \uc0dd\uc131\ud569\ub2c8\ub2e4<\/p>\n<h3>\ub2e8\uacc4\ubcc4 \ubcf4\uae30:\uac1c\uc778 \ub9de\ucda4\ud615 \uad11\uace0 \uc0dd\uc131 \uacfc\uc815<\/h3>\n<p>\uad11\uace0 \ud558\ub098 \ud558\ub098\uac00 \ud2b9\uc815 \uc18c\ube44\uc790\ub97c \ud0c0\uac9f\ud305\ud558\uc5ec \uc77c\ub300\uc77c \uad00\uacc4\ub97c \ud615\uc131\ud558\ub3c4\ub85d \ub3c4\uc640 \uc8fc\uae30 \ub54c\ubb38\uc5d0 DCO+\ub294 \ub9de\ucda4\ud615 \ucd94\ucc9c\uacfc \ube0c\ub79c\ub4dc\uc5d0\uc11c \uc601\uac10\uc744 \ubc1b\uc740 \ub514\uc790\uc778\uc744 \uacb0\ud569\ud558\uc5ec \uac1c\ubcc4 \ub9de\ucda4\ud615 \uad11\uace0\ub97c \uc0dd\uc131\ud569\ub2c8\ub2e4.\u00a0\uc774 \uacfc\uc815\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li>Composer: \uc774 \ud234 \uc138\ud2b8\ub97c \ud1b5\ud574 \ud06c\ub9ac\ud14c\uc624\uc758 Creative Services \ud300\uc740 \uad11\uace0\uc8fc\uc758 \ube0c\ub79c\ub4dc \uac00\uc774\ub4dc\ub77c\uc778\uc5d0 \ub9de\ucdb0 \ub9e4\ub825\uc801\uc778 \uad11\uace0\ub97c \ub9cc\ub4e4\uae30 \uc704\ud574 \ud544\uc694\ud55c \ubaa8\ub4e0 \ub514\uc790\uc778 \uc694\uc18c\ub97c \ub2f4\uc544\ub0b4\uc5b4 \ud574\ub2f9 \uad11\uace0\uc8fc\ub9cc\uc758 \uace0\uc720\ud55c \ub514\uc790\uc778 \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uac1c\ubc1c\ud569\ub2c8\ub2e4.<\/li>\n<li>RTCO(Real-Time Creative Optimization): DCO+\uac00 Composer \ub0b4\uc5d0\uc11c \ucd5c\uc801\uc758 \ub514\uc790\uc778\uc744 \uc138\ubc00\ud558\uac8c \uc9c0\uc815\ud574\uc90d\ub2c8\ub2e4.\u00a0\ud06c\ub9ac\ud14c\uc624 \uc5d4\uc9c4\uc758 \uc18c\ube44\uc790 \uc778\uc0ac\uc774\ud2b8\ub97c \ubc14\ud0d5\uc73c\ub85c RTCO\ub294 \uc18c\ube44\uc790\uc640 \ucee8\ud14d\uc2a4\ud2b8\uc5d0 \ub530\ub77c \uac00\uc7a5 \ub9e4\ub825\uc801\uc778 \ube0c\ub79c\ub4dc \uc694\uc18c\uc640 \uceec\ub7ec, \ub808\uc774\uc544\uc6c3\uc744 \uacb0\uc815\ud569\ub2c8\ub2e4.<\/li>\n<li>Renderer: DCO+\uc758 RTCO\uac00 \uc81c\uacf5\ud558\ub294 \uc778\uc0ac\uc774\ud2b8\ub97c \ud65c\uc6a9\ud558\uc5ec Renderer\ub294 \uace0\uac1d\uc758 \uc0c1\ud488 \ud53c\ub4dc\ub97c \uc9c1\uc811 \ud65c\uc6a9\ud55c \uc0c1\ud488 \ucd94\ucc9c\uc774 \ud3ec\ud568\ub41c \ucd5c\uc801\ud654\ub41c \uad11\uace0\ub97c \uac1c\ubcc4 \ub178\ucd9c\uc5d0 \ud544\uc694\ud55c \ud06c\uae30\uc5d0 \ub9de\uac8c \uad6c\uc131\ud569\ub2c8\ub2e4.\u00a0\uc774\uc81c \uad11\uace0 \uc0dd\uc131 \uacfc\uc815\uc774 \uc644\ub8cc\ub418\uba70 \uc18c\ube44\uc790 \uc790\uc2e0\uc758 \uad6c\ub9e4 \uc2e0\ud638\uc5d0 \uadfc\uac70\ud55c \uc0c1\ud488 \ucd94\ucc9c\uc73c\ub85c \uc18c\ube44\uc790\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uc720\uc778\ud558\ub294 \ub9de\ucda4\ud615 \uad11\uace0\uac00 \ud0c4\uc0dd\ud569\ub2c8\ub2e4.<\/li>\n<li>Active elements: DCO+\ub294 \ucf5c\ud22c\uc561\uc158(CTA), \ube0c\ub79c\ub4dc \ub85c\uace0, \uc0c1\ud488 \uc124\uba85, \ub098\uc544\uac00 \uc18c\ube44\uc790 \uc21c\uc704\uc640 \uac19\uc740 &#8216;Active Element&#8217;\ub97c \ud3ec\ud568\uc2dc\ucf1c Instagram \ubc0f Facebook Dynamic Ads\ub97c \ucd5c\uc801\ud654\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>3\uac00\uc9c0 \ud575\uc2ec \uc694\uc18c\uc778 \uc608\uce21 \ube44\ub529, \uc0c1\ud488 \ucd94\ucc9c \ubc0f DCO+\ub97c \ubc14\ud0d5\uc73c\ub85c \ud06c\ub9ac\ud14c\uc624 \uc5d4\uc9c4\uc740 \uace0\uac1d\uc758 \uad6c\ub9e4 \uc5ec\uc815\uc744 \uc774\ud574\ud558\uace0, \uad11\uace0\ube44 \uc9c0\ucd9c\uc744 \ucd5c\uc801\ud654\ud558\uba70, \uac00\uc7a5 \uc5f0\uad00\uc131\uc774 \ud070 \uc0c1\ud488 \ucd94\ucc9c\uc744 \ub9de\ucda4\ud615 \uad11\uace0\uc5d0 \ud3ec\ud568\uc2dc\ud0ac \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc774 \uacfc\uc815\uc5d0\uc11c \uace0\uac1d\uc0ac\ub294 \ub2e4\ub978 \uacbd\uc7c1\uc0ac\ub85c\ubd80\ud130 \uace0\uac1d\uc0ac\uc758 \ube0c\ub79c\ub4dc\ub97c \ucc28\ubcc4\ud654\ud558\ub294 <a href=\"https:\/\/www.criteo.com\/kr\/what-is-retargeting\/\">\uac1c\uc778 \ub9de\ucda4\ud615 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \ub3d9\uc2dc\uc5d0 \ud310\ub9e4\ub97c \ucd09\uc9c4<\/a>\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>\ud06c\ub9ac\ud14c\uc624 \uc5d4\uc9c4\uc758 \ud575\uc2ec \uacbd\uc7c1\ub825 \uc2dc\ub9ac\uc988:<\/h3>\n<p><a href=\"https:\/\/www.criteo.com\/kr\/blog\/%ED%81%AC%EB%A6%AC%ED%85%8C%EC%98%A4-%EC%97%94%EC%A7%84%ED%81%AC%EB%A6%AC%ED%85%8C%EC%98%A4-%EC%97%94%EC%A7%84%EC%9D%98-%ED%95%B5%EC%8B%AC-%EA%B2%BD%EC%9F%81%EB%A0%A5predictive-bidding\/\">\uc608\uce21 \ube44\ub529(Predictive Bidding)<\/a><\/p>\n<p><a href=\"https:\/\/www.criteo.com\/kr\/blog\/%ED%81%AC%EB%A6%AC%ED%85%8C%EC%98%A4-%EC%97%94%EC%A7%84%EC%9D%98-%ED%95%B5%EC%8B%AC-%EA%B2%BD%EC%9F%81%EB%A0%A5-product-recommendations-%EC%83%81%ED%92%88-%EC%B6%94%EC%B2%9C\/\">\uc0c1\ud488 \ucd94\ucc9c(Product Recommendations)<\/a><\/p>\n<p><a href=\"https:\/\/www.criteo.com\/kr\/blog\/%ED%81%AC%EB%A6%AC%ED%85%8C%EC%98%A4-%EC%97%94%EC%A7%84%EC%9D%98-%ED%95%B5%EC%8B%AC-%EA%B2%BD%EC%9F%81%EB%A0%A5kinetic-design\/\">DCO+(Dynamic Creative Optimization+)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \ud06c\ub9ac\ud14c\uc624 \uc5d4\uc9c4\uc758 \ud575\uc2ec \uacbd\uc7c1\ub825 \uc2dc\ub9ac\uc988\ub97c \ud1b5\ud574 \uac15\ub825\ud558\uace0 \uc9c1\uad00\uc801\uc778 \ud06c\ub9ac\ud14c\uc624 \uc5d4\uc9c4\uc744 \ub4b7\ubc1b\uce68\ud558\ub294 3\uac00\uc9c0 \uad6c\uc131 \uc694\uc18c\uc5d0 \uad00\ud574 \uc54c\uc544\ubcf4\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u00a0\ud06c\ub9ac\ud14c\uc624\ub294 \uc774 3\uac00\uc9c0 \uc8fc\uc694 \uae30\ub2a5\uc744 \ud568\uaed8 \ud65c\uc6a9\ud558\uc5ec \uc18c\ube44\uc790\ubcc4\ub85c \uc124\uacc4\ub41c \ub9de\ucda4\ud615 \uac1c\uc778 \uad11\uace0\ub97c \uc81c\uacf5\ud558\uace0 \uad11\uace0\uc8fc \uc6f9\uc0ac\uc774\ud2b8\ub97c \ud1b5\ud55c \uad6c\ub9e4 \uc804\ud658\uc744 \ucd09\uc9c4\ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624 \uc5d4\uc9c4\uc740 \ub2e4\uc591\ud55c \uc2e0\ud638\uc5d0 \uadc0\ub97c \uae30\uc6b8\uc774\uba70 \uc18c\ube44\uc790\uc758 \ud2b9\uc9d5\uc801\uc778 \uc120\ud638\ub3c4\uc5d0 \uc2e4\uc2dc\uac04\uc73c\ub85c \ub300\uc751\ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624 \uc5d4\uc9c4\uc758 \uc608\uce21 \ube44\ub529(Predictive Bidding)\uc740 \uad11\uace0\ube44 \uc9c0\ucd9c\uc758 \uadfc\uac70\uac00 [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":8673,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[145],"coauthors":[],"class_list":{"0":"post-6260","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"stae_popup_enable":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\ud06c\ub9ac\ud14c\uc624 \uc5d4\uc9c4\uc758 \ud575\uc2ec \uacbd\uc7c1\ub825: DCO+ | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\ud06c\ub9ac\ud14c\uc624 \uc5d4\uc9c4\uc758 \ud575\uc2ec \uacbd\uc7c1\ub825 \uc2dc\ub9ac\uc988\ub97c \ud1b5\ud574 \uac15\ub825\ud558\uace0 \uc9c1\uad00\uc801\uc778 \ud06c\ub9ac\ud14c\uc624 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href=\"https:\/\/www.criteo.com\/kr\/blog\/%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-%ec%97%94%ec%a7%84%ec%9d%98-%ed%95%b5%ec%8b%ac-%ea%b2%bd%ec%9f%81%eb%a0%a5kinetic-design\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ud06c\ub9ac\ud14c\uc624 \uc5d4\uc9c4\uc758 \ud575\uc2ec \uacbd\uc7c1\ub825: DCO+ | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"\ud06c\ub9ac\ud14c\uc624 \uc5d4\uc9c4\uc758 \ud575\uc2ec \uacbd\uc7c1\ub825 \uc2dc\ub9ac\uc988\ub97c \ud1b5\ud574 \uac15\ub825\ud558\uace0 \uc9c1\uad00\uc801\uc778 \ud06c\ub9ac\ud14c\uc624 \uc5d4\uc9c4\uc744 \ub4b7\ubc1b\uce68\ud558\ub294 3\uac00\uc9c0 \uad6c\uc131 \uc694\uc18c\uc5d0 \uad00\ud574 \uc54c\uc544\ubcf4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uc774 3\uac00\uc9c0 \uc8fc\uc694 \uae30\ub2a5\uc744 \ud568\uaed8 \ud65c\uc6a9\ud558\uc5ec \uc18c\ube44\uc790\ubcc4\ub85c \uc124\uacc4\ub41c 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