{"id":6262,"date":"2017-07-13T14:57:46","date_gmt":"2017-07-13T14:57:46","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/?p=6262"},"modified":"2021-09-07T20:04:07","modified_gmt":"2021-09-07T20:04:07","slug":"%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-%ec%97%94%ec%a7%84%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-%ec%97%94%ec%a7%84%ec%9d%98-%ed%95%b5%ec%8b%ac-%ea%b2%bd%ec%9f%81%eb%a0%a5predictive-bidding","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-%ec%97%94%ec%a7%84%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-%ec%97%94%ec%a7%84%ec%9d%98-%ed%95%b5%ec%8b%ac-%ea%b2%bd%ec%9f%81%eb%a0%a5predictive-bidding\/","title":{"rendered":"\ud06c\ub9ac\ud14c\uc624 \uc5d4\uc9c4\uc758 \ud575\uc2ec \uacbd\uc7c1\ub825: \uc608\uce21 \ube44\ub529(Predictive Bidding)"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624 \uc5d4\uc9c4\uc740 \uc18c\ube44\uc790\uc758 \uad6c\ub9e4 \uc758\ub3c4\uc5d0 \ub300\ud574 \uc9c0\uc18d\uc801\uc73c\ub85c \ud559\uc2b5\ud558\uace0, \uac01 \uc18c\ube44\uc790\uc758 \uc120\ud638\ub3c4\uc640 \uc9c1\uc811 \uc5f0\uacb0\ub418\ub294 \ud0c0\uac8c\ud305\ub41c \uad11\uace0\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 \uc194\ub8e8\uc158\uc785\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624 \uc5d4\uc9c4\uc740 3\uac00\uc9c0 \uc694\uc18c\ub85c \uad6c\uc131\ub429\ub2c8\ub2e4. \uc774 3\uac00\uc9c0 \ud575\uc2ec \uae30\ub2a5\uc744 \ud568\uaed8 \ud65c\uc6a9\ud558\uba74 \ub9c8\ucf00\ud130\ub4e4\uc740 \ub9e4\uc6b0 \uac15\ub825\ud55c \uc778\uc0ac\uc774\ud2b8, \ub192\uc740 ROI\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u00a0\uadf8 \uc911 \uc624\ub298\uc740 \ubaa8\ub4e0 \uc0c1\ud488\uacfc \uc18c\ube44\uc790\uc758 \uc870\ud569\uc5d0 \ub300\ud574 \uac00\uc7a5 \uc801\uc808\ud55c \uc2dc\uc810\uc5d0 \uac00\uc7a5 \ucd5c\uc801\ud654\ub41c \ube44\ub529\uc744 \uc2e4\ud604\ud558\ub294 \uc608\uce21 \ube44\ub529(Predictive Bidding)\uc5d0 \uad00\ud574 \uc911\uc810\uc801\uc73c\ub85c \uc54c\uc544 \ubcf4\uaca0\uc2b5\ub2c8\ub2e4.\u00a0\uc608\uce21 \ube44\ub529\uc740 \ub9c8\ucf00\ud130\uc5d0\uac8c \ub9c8\uce58 \uc8fc\uba38\ub2c8 \uc18d\uc5d0 \uc788\ub294 \uc5d0\uc774\uc2a4 \uce74\ub4dc\uc640 \uac19\uc2b5\ub2c8\ub2e4. \uc989, \uad11\uace0\ube44 \uc9c0\ucd9c \ucd5c\uc801\ud654\uc5d0 \ub3c4\uc6c0\uc744 \uc8fc\ub294 \ube44\ubc00 \ubb34\uae30\uc778 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p><img decoding=\"async\" id=\"__mcenew\" class=\"aligncenter\" src=\"http:\/\/www.criteo.com\/media\/7669\/gif-03-predictive-bidding-compressed.gif\" alt=\"\" \/><\/p>\n<p style=\"text-align: center\">\uc608\uce21 \ube44\ub529\uc740 \uc18c\ube44\uc790, \uc0c1\ud488 \ubc0f \uc81c\ud734\ub9e4\uccb4\uc0ac \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uc5ec \uc801\uc808\ud55c \uc2dc\uc810\uc5d0 \ucd5c\uc801\ud654\ub41c \ube44\ub529\uc744 \uc9c0\uc6d0\ud569\ub2c8\ub2e4<\/p>\n<h3><\/h3>\n<h3>Digging Deeper: \uc0c1\ud488, \uc18c\ube44\uc790 \ubc0f \uc81c\ud734\ub9e4\uccb4\uc0ac \ud3c9\uac00<\/h3>\n<p>\uc608\uce21 \ube44\ub529\uc758 \ud575\uc2ec\uc740 \uc5ec\ub7ec \ub370\uc774\ud130\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \ubd84\uc11d\ud558\uace0 \uc644\ubcbd\ud55c \ud0c0\uc774\ubc0d\uc758 \ube44\ub529\uc73c\ub85c \uc5f0\uacb0\ud558\uc5ec \uac01 \ud310\ub9e4\uc758 \uc6d0\uac00\ub97c \ub0ae\ucd9c \uc218 \uc788\ub2e4\ub294 \uc810\uc785\ub2c8\ub2e4. \uc608\uce21 \ube44\ub529\uc740 3\uac00\uc9c0 \ud575\uc2ec \uc694\uc18c\ub85c \uad6c\uc131\ub429\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\uc0c1\ud488 \ud3c9\uac00(Product Evaluation): \uc608\uce21 \ube44\ub529\uc740 \uc815\ud655\ud55c \uad6c\ub9e4 \uc608\uce21\uc744 \uc704\ud574 \uac01 \uc18c\ube44\uc790\uac00 \uc774\uc804\uc5d0 \uac80\uc0c9\ud558\uace0 \uad6c\ub9e4\ud55c \uc0c1\ud488\uc5d0 \uad00\ud55c \uc138\ubd80 \uc774\ub825\uc744 \uace0\ub824\ud569\ub2c8\ub2e4.\u00a0\uc6f9\uc0ac\uc774\ud2b8\ub85c\ubd80\ud130 \uc5bb\uc740 \uc18c\ube44\uc790\uc758 \uac80\uc0c9 \uc815\ubcf4\ub97c \ud65c\uc6a9\ud558\uc5ec \uad6c\ub9e4\ub97c \uc720\ub3c4\ud560 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \uc0c1\ud488\uc5d0 \uad00\ud55c \uc815\ud655\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ub3c4\ucd9c\ud558\uac8c \ub429\ub2c8\ub2e4.<\/li>\n<li>\uace0\uac1d \ud3c9\uac00(Consumer Evaluation): \uc608\uce21 \ube44\ub529\uc740 \ub9e4\uc6d4 120\uc5b5 \uba85 \uc774\uc0c1\uc758 \uc18c\ube44\uc790\uac00 \ud3ec\ud568\ub41c \ud06c\ub9ac\ud14c\uc624\uc758 \ub124\ud2b8\uc6cc\ud06c\uc640 \uc18c\ube44\uc790\uc758 \uac1c\ubcc4 \ud589\ub3d9\uc591\uc2dd\uc744 \ubc14\ud0d5\uc73c\ub85c \uc778\uc0ac\uc774\ud2b8\ub97c \ud655\ubcf4\ud569\ub2c8\ub2e4.\u00a0\uc774\ub97c \ud1b5\ud574 \ub3c5\ubcf4\uc801\uc778 \uc218\uc900\uc758 \uad6c\ub9e4\uc804\ud658 \uc608\uce21 \uc815\ud655\uc131\uc744 \uc81c\uacf5\ud558\uace0 \uad11\uace0\ube44 \uc9c0\ucd9c\uc758 \ud6a8\uc728\uc131\uacfc \ud6a8\uacfc\ub97c \uac1c\uc120\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u00a0\uace0\uac1d \ud3c9\uac00\ub294 \uc608\uce21 \ube44\ub529\uc774 \uc644\ubcbd\ud55c \uc21c\uac04\uc5d0 \uc801\uc808\ud55c \ube44\ub529\uc744 \uc2e4\ud604\ud560 \uc218 \uc788\ub294 \ube44\uacb0\uc785\ub2c8\ub2e4.<\/li>\n<li>\uc81c\ud734\ub9e4\uccb4\uc0ac \ud3c9\uac00(Publisher Evaluation): \uc608\uce21 \ube44\ub529\uc774 \ud65c\uc6a9\ud558\ub294 \uc778\uc0ac\uc774\ud2b8\ub294 \uad11\uace0\ub97c \uc9c0\uc6d0\ud558\ub294 \uc81c\ud734\ub9e4\uccb4\uc0ac\ub85c\ub3c4 \uadf8 \ubc94\uc704\uac00 \ud655\uc7a5\ub429\ub2c8\ub2e4.\u00a0\uc81c\ud734\ub9e4\uccb4\uc0ac \ud3c9\uac00\ub294 \uac01 \ub9e4\uccb4\uc0ac\uc5d0 \ub300\ud574 \uacfc\uac70 \ubc0f \uc2e4\uc2dc\uac04 \uc18c\ube44\uc790-\uc0c1\ud488 \uc0c1\ud638\uc791\uc6a9\uc744 \uace0\ub824\ud569\ub2c8\ub2e4.\u00a0\uc774\ub7ec\ud55c \ud3c9\uac00\ub294 \uac01 \ud2b9\uc815 \uad11\uace0\uc5d0 \ub300\ud574 \ud65c\uc6a9\ud558\uae30\uc5d0 \uac00\uc7a5 \uc88b\uc740 \uc81c\ud734\ub9e4\uccb4\uc0ac\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\uc640 \uac1c\ubcc4 \uc18c\ube44\uc790\ub97c \ucd94\uac00\ub85c \ud0c0\uac9f\ud305\ud558\uae30 \uc704\ud574 \ucd5c\uc801\ud654\ub41c \ub178\ucd9c\uc5d0 \ub300\ud574 \ube44\ub529\uc744 \ud574\uc57c \ud558\ub294\uc9c0 \uc5ec\ubd80\uc5d0 \ub300\ud55c \uacac\uace0\ud55c \uc778\uc0ac\uc774\ud2b8\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\uc18c\ube44\uc790\uc640 \uc18c\ube44\uc790\uac00 \uad00\uc2ec\uc744 \ubcf4\uc778 \uc0c1\ud488, \uac01 \uad11\uace0\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c \uc81c\ud734\ub9e4\uccb4\uc0ac\uc5d0 \ub300\ud55c \uc9c0\ub2a5\uc801\uc778 \ud3c9\uac00\uc5d0 \uadfc\uac70\ud55c <a href=\"https:\/\/www.criteo.com\/kr\/technology\/criteo-engine\/predictive-bidding\/\">\uc608\uce21 \ube44\ub529(Predictive Bidding)<\/a> \uc740 \uc815\ud655\ud55c \uc21c\uac04\uc758 \ucd5c\uc801\ud654\ub41c \ube44\ub529\uc744 \ud1b5\ud574 \ud310\ub9e4 \uc6d0\uac00\ub97c \ub0ae\ucd9c \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3>\ud06c\ub9ac\ud14c\uc624 \uc5d4\uc9c4\uc758 \ud575\uc2ec \uacbd\uc7c1\ub825 \uc2dc\ub9ac\uc988:<\/h3>\n<p><a href=\"https:\/\/www.criteo.com\/kr\/blog\/%ED%81%AC%EB%A6%AC%ED%85%8C%EC%98%A4-%EC%97%94%EC%A7%84%ED%81%AC%EB%A6%AC%ED%85%8C%EC%98%A4-%EC%97%94%EC%A7%84%EC%9D%98-%ED%95%B5%EC%8B%AC-%EA%B2%BD%EC%9F%81%EB%A0%A5predictive-bidding\/\">\uc608\uce21 \ube44\ub529 (Predictive Bidding)<\/a><\/p>\n<p><a href=\"https:\/\/www.criteo.com\/kr\/blog\/%ED%81%AC%EB%A6%AC%ED%85%8C%EC%98%A4-%EC%97%94%EC%A7%84%EC%9D%98-%ED%95%B5%EC%8B%AC-%EA%B2%BD%EC%9F%81%EB%A0%A5-product-recommendations-%EC%83%81%ED%92%88-%EC%B6%94%EC%B2%9C\/\">\uc0c1\ud488 \ucd94\ucc9c (Product Recommendations)<\/a><\/p>\n<p><a href=\"https:\/\/www.criteo.com\/kr\/blog\/%ED%81%AC%EB%A6%AC%ED%85%8C%EC%98%A4-%EC%97%94%EC%A7%84%EC%9D%98-%ED%95%B5%EC%8B%AC-%EA%B2%BD%EC%9F%81%EB%A0%A5kinetic-design\/\">DCO+(Dynamic Creative Optimization+)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \ud06c\ub9ac\ud14c\uc624 \uc5d4\uc9c4\uc740 \uc18c\ube44\uc790\uc758 \uad6c\ub9e4 \uc758\ub3c4\uc5d0 \ub300\ud574 \uc9c0\uc18d\uc801\uc73c\ub85c \ud559\uc2b5\ud558\uace0, \uac01 \uc18c\ube44\uc790\uc758 \uc120\ud638\ub3c4\uc640 \uc9c1\uc811 \uc5f0\uacb0\ub418\ub294 \ud0c0\uac8c\ud305\ub41c \uad11\uace0\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 \uc194\ub8e8\uc158\uc785\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624 \uc5d4\uc9c4\uc740 3\uac00\uc9c0 \uc694\uc18c\ub85c \uad6c\uc131\ub429\ub2c8\ub2e4. \uc774 3\uac00\uc9c0 \ud575\uc2ec \uae30\ub2a5\uc744 \ud568\uaed8 \ud65c\uc6a9\ud558\uba74 \ub9c8\ucf00\ud130\ub4e4\uc740 \ub9e4\uc6b0 \uac15\ub825\ud55c \uc778\uc0ac\uc774\ud2b8, \ub192\uc740 ROI\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u00a0\uadf8 \uc911 \uc624\ub298\uc740 \ubaa8\ub4e0 \uc0c1\ud488\uacfc \uc18c\ube44\uc790\uc758 \uc870\ud569\uc5d0 \ub300\ud574 \uac00\uc7a5 \uc801\uc808\ud55c \uc2dc\uc810\uc5d0 \uac00\uc7a5 \ucd5c\uc801\ud654\ub41c \ube44\ub529\uc744 \uc2e4\ud604\ud558\ub294 [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":8674,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[145],"coauthors":[],"class_list":{"0":"post-6262","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"stae_popup_enable":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\ud06c\ub9ac\ud14c\uc624 \uc5d4\uc9c4\uc758 \ud575\uc2ec \uacbd\uc7c1\ub825: \uc608\uce21 \ube44\ub529(Predictive Bidding) | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\ud06c\ub9ac\ud14c\uc624 \uc5d4\uc9c4\uc758 \uc77c\ubd80\uc778 \ube44\ub529(Predictive Bidding)\uc740 \ubaa8\ub4e0 \uc0c1\ud488\uacfc \uc18c\ube44\uc790\uc758 \uc870\ud569\uc5d0 \ub300\ud574 \uac00\uc7a5 \uc801\uc808\ud55c \uc2dc\uc810\uc5d0 \uac00\uc7a5 \ucd5c\uc801\ud654\ub41c \ube44\ub529\uc744 \uc2e4\ud604\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-%ec%97%94%ec%a7%84%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-%ec%97%94%ec%a7%84%ec%9d%98-%ed%95%b5%ec%8b%ac-%ea%b2%bd%ec%9f%81%eb%a0%a5predictive-bidding\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ud06c\ub9ac\ud14c\uc624 \uc5d4\uc9c4\uc758 \ud575\uc2ec \uacbd\uc7c1\ub825: \uc608\uce21 \ube44\ub529(Predictive Bidding) | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"\ud06c\ub9ac\ud14c\uc624 \uc5d4\uc9c4\uc758 \uc77c\ubd80\uc778 \ube44\ub529(Predictive Bidding)\uc740 \ubaa8\ub4e0 \uc0c1\ud488\uacfc \uc18c\ube44\uc790\uc758 \uc870\ud569\uc5d0 \ub300\ud574 \uac00\uc7a5 \uc801\uc808\ud55c \uc2dc\uc810\uc5d0 \uac00\uc7a5 \ucd5c\uc801\ud654\ub41c \ube44\ub529\uc744 \uc2e4\ud604\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/kr\/blog\/\ud06c\ub9ac\ud14c\uc624-\uc5d4\uc9c4\ud06c\ub9ac\ud14c\uc624-\uc5d4\uc9c4\uc758-\ud575\uc2ec-\uacbd\uc7c1\ub825predictive-bidding\/\" \/>\n<meta property=\"og:site_name\" content=\"KR - Criteo\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-13T14:57:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-07T20:04:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2017\/07\/Thumbnail-Predictive-Bidding-1024x683-min.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Valery Cademartori\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Valery Cademartori\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": [\n\t                \"Article\",\n\t                \"BlogPosting\"\n\t            ],\n\t            \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-%ec%97%94%ec%a7%84%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-%ec%97%94%ec%a7%84%ec%9d%98-%ed%95%b5%ec%8b%ac-%ea%b2%bd%ec%9f%81%eb%a0%a5predictive-bidding\/#article\",\n\t            \"isPartOf\": {\n\t                \"@id\": 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