{"id":6295,"date":"2017-04-07T18:48:46","date_gmt":"2017-04-07T18:48:46","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/?p=6295"},"modified":"2021-06-24T15:34:49","modified_gmt":"2021-06-24T15:34:49","slug":"%eb%a6%ac%ed%83%80%ea%b2%8c%ed%8c%85%ec%9d%84-%eb%a7%88%ec%bc%80%ed%8c%85%ec%97%90-%ed%99%9c%ec%9a%a9%ed%95%b4%ec%95%bc-%ed%95%98%eb%8a%94-%ec%9d%b4%ec%9c%a0-4%ea%b0%80%ec%a7%80","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%eb%a6%ac%ed%83%80%ea%b2%8c%ed%8c%85%ec%9d%84-%eb%a7%88%ec%bc%80%ed%8c%85%ec%97%90-%ed%99%9c%ec%9a%a9%ed%95%b4%ec%95%bc-%ed%95%98%eb%8a%94-%ec%9d%b4%ec%9c%a0-4%ea%b0%80%ec%a7%80\/","title":{"rendered":"\ub9ac\ud0c0\uac9f\ud305, \uc65c \ub9c8\ucf00\ud305\uc5d0 \ud65c\uc6a9\ub418\uc5b4\uc57c \ud558\ub098?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p style=\"margin-top: 0in; line-height: 21.0pt; background: white;\"><span lang=\"KO\" style=\"font-family: 'Malgun Gothic',sans-serif; color: #333333;\">\ub9c8\ucf00\ud130\uc5d0\uac8c \ucd5c\uace0\uc758 \ud37c\ud3ec\uba3c\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \ub9ac\ud0c0\uac9f\ud305<\/span><span style=\"font-family: 'Malgun Gothic',sans-serif; color: #333333;\">.\u00a0<span lang=\"KO\">\uc804\ub7b5\uc801\uc73c\ub85c \uc798 \ud65c\uc6a9\ud55c\ub2e4\uba74 \uc815\ub9d0 \ub180\ub77c\uc6b4 \ub9e4\ucd9c \ud6a8\uacfc\ub97c \uacbd\ud5d8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4<\/span>.\u00a0<span lang=\"KO\">\uc5b4\ub5bb\uac8c \uac00\ub2a5\ud55c\uac78\uae4c\uc694<\/span>?\u00a0<span lang=\"KO\">\ub9ac\ud0c0\uac9f\ud305\uc740 \uc2a4\ub9c8\ud2b8\ud55c \uc18c\ube44\uc790\ub4e4\uacfc\uc758 \ub9ac\uc778\uac8c\uc774\uc9c0\ub97c \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4<\/span>.\u00a0<span lang=\"KO\">\uc18c\ube44\uc790\uac00 \uc1fc\ud551 \uc0ac\uc774\ud2b8 \ub610\ub294 \uc571\uc744 \ubc97\uc5b4\ub098 \ub2e4\ub978 \uc0ac\uc774\ud2b8\ub97c \ube0c\ub77c\uc6b0\uc9d5\ud558\uace0 \uc788\uc744 \ub54c \ub9ac\ud0c0\uac9f\ud305\uc740 \ud574\ub2f9 \uc18c\ube44\uc790\uac00 \uc774\ubbf8 \uad00\uc2ec\uc744 \ubcf4\uc778 \uc0c1\ud488\uacfc \uc544\ub9c8 \ub193\uce58\uace0 \uc2f6\uc9c0 \uc54a\uc744 \uc88b\uc740 \ub51c\uc744 \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc0c1\uae30\uc2dc\ucf1c \uc8fc\ub294 \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4<\/span>.\u00a0<span lang=\"KO\">\ubaa8\ub4e0 \ub9ac\ud14c\uc77c\ub7ec\uacfc \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud130\ub4e4\uc774 \ub9ac\ud0c0\uac9f\ud305\uc744 \ud65c\uc6a9\ud574\uc57c \ud558\ub294 \uc774\uc720<\/span> 4<span lang=\"KO\">\uac00\uc9c0\ub97c \uc18c\uac1c\ud569\ub2c8\ub2e4<\/span>.<\/span><\/p>\n<h3><span lang=\"KO\" style=\"font-family: 'Malgun Gothic',sans-serif; color: #333333;\"><span lang=\"KO\">\ub9ac\ud0c0\uac9f\ud305<\/span>\uc740<\/span><span style=\"font-family: 'Malgun Gothic',sans-serif; color: #333333;\">,<\/span><span lang=\"KO\">\ud2b9\uc815 \ube0c\ub79c\ub4dc\uc640 \uc0c1\ud488\uc5d0 \uad00\uc2ec \uc788\ub294 \uace0\uac1d\uc758 \uad6c\ub9e4 \ud655\ub960\uc744 \ub192\uc5ec\uc90d\ub2c8\ub2e4<\/span><\/h3>\n<p style=\"margin-top: 0in; line-height: 21.0pt; background: white; margin-bottom: 1rem; text-align: start;\"><span lang=\"KO\" style=\"font-family: 'Malgun Gothic',sans-serif; color: #333333;\">\uc18c\ube44\uc790\uac00 \uc774\ubbf8 \uc5ec\ub7ec\ubd84\uc758 \uc6f9\uc0ac\uc774\ud2b8\uc5d0 \uad00\uc2ec\uc744 \ubcf4\uc600\uac70\ub098<\/span><span style=\"font-family: 'Malgun Gothic',sans-serif; color: #333333;\">, <span lang=\"KO\">\uc7a5\ubc14\uad6c\ub2c8\uc5d0 \uc0c1\ud488\uc744 \ub2f4\uc544 \ub454 \uc0c1\ud0dc\ub77c\uace0 \uac00\uc815\ud55c\ub2e4\uba74<\/span>, <span lang=\"KO\">\ub9ac\ud0c0\uac9f\ud305\uc740 \uc774\ub7ec\ud55c \uc0c1\ud0dc\uc758 \uc18c\ube44\uc790\uac00 \ub2e4\ub978 \uc0ac\uc774\ud2b8\ub97c \ube0c\ub77c\uc6b0\uc9d5\ud55c \ud6c4\uc5d0\ub3c4 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ub2e4\uc2dc \uc5ec\ub7ec\ubd84\uc758 \uc0ac\uc774\ud2b8\ub85c \ub3cc\uc544\uc624\uac8c\ub054 \ud574\uc8fc\ub294<\/span> <span lang=\"KO\">\ub9e4\uac1c\uccb4\uac00 \ub418\uc5b4\uc8fc\ub294 \uac83\uc774\uc8e0<\/span>.<\/span><\/p>\n<h3 style=\"margin-top: 0in; background: white; margin-bottom: 0.5rem; font-size: 1.75rem; text-align: start;\"><span lang=\"KO\" style=\"font-family: 'Malgun Gothic',sans-serif; color: #333333;\">\uad6c\ub9e4\uc804\ud658 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \ud0c0\uac9f\uacfc\uc758 \uc811\uc810\uc744 \uc774\ub8e8\uac8c \ud574\uc90d\ub2c8\ub2e4<\/span><\/h3>\n<p style=\"margin-top: 0in; line-height: 21.0pt; background: white; margin-bottom: 1rem; text-align: start;\"><span lang=\"KO\" style=\"font-family: 'Malgun Gothic',sans-serif; color: #333333;\">\ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \uc5ec\ub7ec\ubd84\uc758 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud569\ub2c8\ub2e4<\/span><span style=\"font-family: 'Malgun Gothic',sans-serif; color: #333333;\">.\u00a0<span lang=\"KO\">\ub2e8\uc9c0 \uc7a0\uae50 \ub458\ub7ec\ubcf8 \uac83\uc774\ub4e0<\/span>, <span lang=\"KO\">\uc2e4\uc81c\ub85c \uc0c1\ud488\uc744 \uad6c\ub9e4\ud558\uace0 \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \uc0c1\ud488\uc744 \ub2f4\uc558\ub4e0<\/span>, <span lang=\"KO\">\uc774\ub7f0 \ubaa8\ub4e0 \ubc29\ubb38\uc790\ub294 \uc7a0\uc7ac \uace0\uac1d\uc785\ub2c8\ub2e4<\/span>.\u00a0<span lang=\"KO\">\uc774\ub4e4\uc740 \uc774\ubbf8 \ub9c8\ucf00\ud305 \ud37c\ub12c\uc5d0\uc11c \uad6c\ub9e4 \uc644\ub8cc \uac00\ub2a5\uc131\uc774 \ub192\uc740 \ucd95\uc5d0 \uc18d\ud558\uae30 \ub54c\ubb38\uc5d0 \uc774 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uc801\uc7ac\uc801\uc18c\uc5d0 \ub9de\ub294 \uad11\uace0\ub97c<\/span>\u00a0<span lang=\"KO\">\ub178\ucd9c\uc2dc\ud0b4\uc73c\ub85c\uc368 \uad6c\ub9e4 \uc695\uad6c\ub97c \uc7ac\uc810\ud654 \ud560 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4<\/span>.<\/span><\/p>\n<h3 style=\"margin-top: 0in; background: white; margin-bottom: 0.5rem; font-size: 1.75rem; text-align: start;\"><span lang=\"KO\" style=\"font-family: 'Malgun Gothic',sans-serif; color: #333333;\">\ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4 \uc81c\uace0\uc5d0 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4<\/span><\/h3>\n<p style=\"margin-top: 0in; line-height: 21.0pt; background: white; margin-bottom: 1rem; text-align: start;\"><span lang=\"KO\" style=\"font-family: 'Malgun Gothic',sans-serif; color: #333333;\">\uc18c\ube44\uc790\uac00 \uc811\ud558\ub294 <span lang=\"KO\">\ub9ac\ud0c0\uac9f\ud305<\/span> \uad11\uace0\ub97c \ud1b5\ud574 \ube0c\ub79c\ub4dc\ub97c \ub354\uc6b1 \uce5c\uc219\ud558\uace0<\/span><span style=\"font-family: 'Malgun Gothic',sans-serif; color: #333333;\">, <span lang=\"KO\">\ud56b\ud558\uace0<\/span>, <span lang=\"KO\">\ud55c \ubc88 \ub354 \ubcf4\uace0 \uc2f6\uc740 \uc774\ubbf8\uc9c0\ub85c \ud3ec\uc9c0\uc154\ub2dd\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4<\/span>.\u00a0<span lang=\"KO\">\ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ub192\uc784\uc73c\ub85c\uc368 \uc5b4\ub5a4 \uc0c1\ud488\uc744 \uad6c\ub9e4\ud558\uace0\uc790 \ud560 \ub54c \uc5ec\ub7ec\ubd84\uc744 \uac00\uc7a5 \uba3c\uc800 \ub5a0\uc62c\ub9ac\ub294 \ube0c\ub79c\ub4dc\ub85c \uc778\uc2dd\ud558\ub294<\/span>\u00a0<span lang=\"KO\">\ucd5c\ucd08 \uc0c1\uae30\ub3c4<\/span>(top of mind)<span lang=\"KO\">\ub97c \ub192\uc5ec\uc90d\ub2c8\ub2e4<\/span>.<\/span><\/p>\n<h3 style=\"margin-top: 0in; background: white; margin-bottom: 0.5rem; font-size: 1.75rem; text-align: start;\"><span lang=\"KO\" style=\"font-family: 'Malgun Gothic',sans-serif; color: #333333;\">\uad11\uace0\ube44\uc6a9 \ub300\ube44 \ub192\uc740<\/span><span style=\"font-family: 'Malgun Gothic',sans-serif; color: #333333;\"> ROI<span lang=\"KO\">\ub97c \uc2e4\ud604\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4<\/span><\/span><\/h3>\n<p style=\"margin-top: 0in; line-height: 21.0pt; background: white; margin-bottom: 1rem; text-align: start;\"><span lang=\"KO\" style=\"font-family: 'Malgun Gothic',sans-serif; color: #333333;\">\ub9c8\ucf00\ud130\uc5d0\uac8c <span lang=\"KO\">\ub9ac\ud0c0\uac9f\ud305<\/span>\uc740 \uacb0\uacfc\uac00 \uc99d\uba85\ud558\ub294 \uac00\uc7a5 \ud569\ub9ac\uc801\uc778 \ub9c8\ucf00\ud305 \uc194\ub8e8\uc158\uc785\ub2c8\ub2e4<\/span><span style=\"font-family: 'Malgun Gothic',sans-serif; color: #333333;\">.\u00a0<span lang=\"KO\">\uc801\uc808\ud55c \ucea0\ud398\uc778 \uc804\ub7b5\uc744 \ud1a0\ub300\ub85c \ud560 \uacbd\uc6b0<\/span>, <span lang=\"KO\">\ub9c8\ucf00\ud130\uac00 \uc120\ud0dd\ud560 \uc218 \uc788\ub294 \uac00\uc7a5 \uc218\uc775\uc131 \ub192\uc740 \ub9c8\ucf00\ud305 \ucc44\ub110\uc774\ub77c \ud560 \uc218 \uc788\uc8e0<\/span>. <span lang=\"KO\">\ub9ac\ud0c0\uac9f\ud305\uc740 \ub9c8\ucf00\ud130\uac00 \uc0c1\ub2f9\ud55c \ud22c\uc790\ub97c \ud1b5\ud574 \ud655\ubcf4\ud558\uace0 \uc788\ub294 \ub370\uc774\ud130\ub97c \ucd5c\ub300\ud55c\uc73c\ub85c \ud65c\uc6a9\ud558\uc5ec \uc804\ub7b5\uc801\uc774\uace0 \uc2a4\ub9c8\ud2b8\ud55c \uad11\uace0 \ucea0\ud398\uc778\uc744 \uc6b4\uc601\ud560 \uc218 \uc788\uac8c \ud574\uc90d\ub2c8\ub2e4<\/span>.\u00a0<span lang=\"KO\">\ud558\uc9c0\ub9cc \uc131\uacf5\uc801\uc778 \ub9ac\ud0c0\uac9f\ud305\uc744 \uc704\ud55c \uac00\uc7a5 \uc911\uc694\ud55c \uc694\uc18c\ub294 \ub9ac\ud14c\uc77c\ub7ec\uc758 \ub370\uc774\ud130\ub97c \uc774\uc6a9\ud558\uc5ec \ub54c\uc640 \uc7a5\uc18c\uc5d0 \ub9de\ub294 \uad11\uace0\ub97c \uad6c\ub9e4 \uac00\ub2a5\uc131 \ub192\uc740 \uc18c\ube44\uc790\uc5d0\uac8c \ub178\ucd9c\uc2dc\ud0a4\ub294 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ub9ac\ud0c0\uac9f\ud305 \ucea0\ud398\uc778\uc744 \uc124\uacc4\ud558\ub294 \uae30\uc220 \uae30\ubc18\uc758 \ub9ac\ud0c0\uac9f\ud305 \ud30c\ud2b8\ub108\uc640 \ud568\uaed8 \uc77c\ud558\ub294 \uac83\uc785\ub2c8\ub2e4<\/span>.<\/span><\/p>\n<p style=\"margin-top: 0in; line-height: 21.0pt; background: white; margin-bottom: 1rem; text-align: start;\"><span lang=\"KO\" style=\"font-family: 'Malgun Gothic',sans-serif; color: #333333;\">\uc2a4\ub9c8\ud2b8\ud55c <span lang=\"KO\">\ub9ac\ud0c0\uac9f\ud305<\/span> \uc804\ub7b5\uc5d0 \uad00\ud55c \ub354 \uc790\uc138\ud55c \ub0b4\uc6a9\uc740<\/span><span style=\"font-family: 'Malgun Gothic',sans-serif; color: #333333;\">\u00a0<a href=\"http:\/\/www.criteo.com\/wp-content\/uploads\/2017\/08\/Retargeting101-eBook.pdf\"><span lang=\"KO\" style=\"color: #ff6f00;\">\uc774\uacf3<\/span><\/a><span lang=\"KO\">\uc5d0\uc11c \ud655\uc778\ud558\uc138\uc694<\/span>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \ub9c8\ucf00\ud130\uc5d0\uac8c \ucd5c\uace0\uc758 \ud37c\ud3ec\uba3c\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \ub9ac\ud0c0\uac9f\ud305.\u00a0\uc804\ub7b5\uc801\uc73c\ub85c \uc798 \ud65c\uc6a9\ud55c\ub2e4\uba74 \uc815\ub9d0 \ub180\ub77c\uc6b4 \ub9e4\ucd9c \ud6a8\uacfc\ub97c \uacbd\ud5d8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u00a0\uc5b4\ub5bb\uac8c \uac00\ub2a5\ud55c\uac78\uae4c\uc694?\u00a0\ub9ac\ud0c0\uac9f\ud305\uc740 \uc2a4\ub9c8\ud2b8\ud55c \uc18c\ube44\uc790\ub4e4\uacfc\uc758 \ub9ac\uc778\uac8c\uc774\uc9c0\ub97c \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4.\u00a0\uc18c\ube44\uc790\uac00 \uc1fc\ud551 \uc0ac\uc774\ud2b8 \ub610\ub294 \uc571\uc744 \ubc97\uc5b4\ub098 \ub2e4\ub978 \uc0ac\uc774\ud2b8\ub97c \ube0c\ub77c\uc6b0\uc9d5\ud558\uace0 \uc788\uc744 \ub54c \ub9ac\ud0c0\uac9f\ud305\uc740 \ud574\ub2f9 \uc18c\ube44\uc790\uac00 \uc774\ubbf8 \uad00\uc2ec\uc744 \ubcf4\uc778 \uc0c1\ud488\uacfc \uc544\ub9c8 \ub193\uce58\uace0 \uc2f6\uc9c0 \uc54a\uc744 \uc88b\uc740 \ub51c\uc744 \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc0c1\uae30\uc2dc\ucf1c \uc8fc\ub294 \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4.\u00a0\ubaa8\ub4e0 \ub9ac\ud14c\uc77c\ub7ec\uacfc \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud130\ub4e4\uc774 \ub9ac\ud0c0\uac9f\ud305\uc744 \ud65c\uc6a9\ud574\uc57c \ud558\ub294 [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":1791,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[461],"coauthors":[],"class_list":{"0":"post-6295","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-criteo-updates"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"stae_popup_enable":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\ub9ac\ud0c0\uac9f\ud305, \uc65c \ub9c8\ucf00\ud305\uc5d0 \ud65c\uc6a9\ub418\uc5b4\uc57c \ud558\ub098? | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\ub9c8\ucf00\ud130\uc5d0\uac8c \ucd5c\uace0\uc758 \ud37c\ud3ec\uba3c\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \ub9ac\ud0c0\uac9f\ud305. \uc804\ub7b5\uc801\uc73c\ub85c \uc798 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