{"id":6349,"date":"2017-07-20T17:50:57","date_gmt":"2017-07-20T17:50:57","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/?p=6349"},"modified":"2021-09-07T20:03:56","modified_gmt":"2021-09-07T20:03:56","slug":"%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-%ec%97%94%ec%a7%84%ec%9d%98-%ed%95%b5%ec%8b%ac-%ea%b2%bd%ec%9f%81%eb%a0%a5-product-recommendations-%ec%83%81%ed%92%88-%ec%b6%94%ec%b2%9c","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-%ec%97%94%ec%a7%84%ec%9d%98-%ed%95%b5%ec%8b%ac-%ea%b2%bd%ec%9f%81%eb%a0%a5-product-recommendations-%ec%83%81%ed%92%88-%ec%b6%94%ec%b2%9c\/","title":{"rendered":"\ud06c\ub9ac\ud14c\uc624 \uc5d4\uc9c4\uc758 \ud575\uc2ec \uacbd\uc7c1\ub825: \uc0c1\ud488 \ucd94\ucc9c(Product Recommendations)"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\ub514\uc9c0\ud138 \ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c \uba48\ucd94\uc9c0 \uc54a\ub294 \uace0\ubbfc\uc774 \uc788\uc2b5\ub2c8\ub2e4.\u00a0\uc5b4\ub5bb\uac8c \ud558\uba74 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ubc97\uc5b4\ub09c \uc18c\ube44\uc790\uac00 \ub2e4\uc2dc \ub3cc\uc544\uc640\uc11c \uad6c\ub9e4\ub97c \uc644\ub8cc\ud558\uac8c \ud560 \uc218 \uc788\uc744\uc9c0 \ub298 \uace0\uc2ec\ud558\uc9c0\ub9cc \uc774\ub294 \uc815\ub9d0 \uc5b4\ub824\uc6b4 \uc77c\uc785\ub2c8\ub2e4.\u00a0\uc774\uc5d0 \ub300\ud55c \ud574\uacb0\ucc45\uc73c\ub85c \ubb34\uc5c7\ubcf4\ub2e4 \uc18c\ube44\uc790\uc758 \uad00\uc2ec\uc744 \ub04c\uae30 \uc704\ud574 \uc798 \uacc4\ud68d\ub41c \ub9de\ucda4\ud615 \uc0c1\ud488 \ucd94\ucc9c\uc744 \uc81c\uacf5\ud560 \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4.\u00a0\uc5b4\ub5bb\uac8c \ud558\uba74 \uc774\ub7f0 \uc0c1\ud488 \ucd94\ucc9c\uc774 \uac00\ub2a5\ud560\uae4c\uc694?\u00a0\ucd5c\uc801\ud654\ub41c \uc0c1\ud488 \uc81c\uc548\uc73c\ub85c \ud310\ub9e4\ub97c \uadf9\ub300\ud654\ud558\uae30 \uc704\ud574 \uc5b4\ub5a4 \ud234\uacfc \uae30\uc220\uc744 \uc774\uc6a9\ud560 \uc218 \uc788\uc744\uae4c\uc694?<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624 \uc5d4\uc9c4\uc740 \uc18c\ube44\uc790\uc758 \ub9c8\uc74c\uc744 \uc6c0\uc9c1\uc5ec\uc8fc\ub294 \uc138\ub828\ub418\uace0 \uc815\uad50\ud55c \uc194\ub8e8\uc158\uc785\ub2c8\ub2e4.\u00a0\uc138 \ud3b8\uc73c\ub85c \uad6c\uc131\ub41c \uc774\ubc88 \uc2dc\ub9ac\uc988\uc5d0\uc11c\ub294 \ud06c\ub9ac\ud14c\uc624 \uc5d4\uc9c4\uc744 \uad6c\uc131\ud558\ub294 3\uac00\uc9c0 \uc694\uc18c\uc778 <a href=\"https:\/\/www.criteo.com\/kr\/technology\/criteo-engine\/predictive-bidding\/\">\uc608\uce21 \ube44\ub529<\/a>, <a href=\"https:\/\/www.criteo.com\/kr\/technology\/criteo-engine\/product-recommendations\/\">\uc0c1\ud488 \ucd94\ucc9c<\/a> \ubc0f <a href=\"https:\/\/www.criteo.com\/kr\/technology\/criteo-engine\/dco\/\">DCO+<\/a>\ub97c \uac01\uac01 \uc0b4\ud3b4\ubd05\ub2c8\ub2e4.\u00a0\uc0c1\ud488 \ucd94\ucc9c(Product Recommendations)\uc740 \uc624\ub298\ub0a0 \ube0c\ub79c\ub4dc\uac00 \ud65c\uc6a9\ud558\ub294 \uac00\uc7a5 \ud575\uc2ec\uc801\uc778 \ud234 \uc911 \ud558\ub098\uc785\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uc5ec\uae30\uc5d0\uc11c \ud55c \uac78\uc74c \ub354 \ub098\uc544\uac11\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \uc0c1\ud488 \ucd94\ucc9c\uc740 \ube44\ub529\uc758 \uc5ec\ub7ec \uae30\ub2a5\uc744 \ud65c\uc6a9\ud558\uc5ec \uc18c\ube44\uc790\uc758 \uad00\uc2ec\uc744 \ub04c\uace0 \uad6c\ub9e4\ub97c \uc790\uadf9\ud560 \uc218 \uc788\ub294 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \uc0c1\ud488\uc744 \uac15\uc870\ud558\uc5ec \ub178\ucd9c\ud569\ub2c8\ub2e4.<\/p>\n<h3>\ub300\ubd80\ubd84\uc758 \u201c\ucd94\ucc9c\u201d\uc774 \uc81c\ud55c\uc801\uc778 \uc774\uc720<\/h3>\n<p>\uc0c1\ud488 \ucd94\ucc9c\uc740 \ub300\ubd80\ubd84\uc758 \ub9ac\ud0c0\ucf00\ud305 \uc194\ub8e8\uc158\uc774 \uc81c\uacf5\ud558\ub294 \uae30\ubcf8 \uae30\ub2a5\uc785\ub2c8\ub2e4.\u00a0\uadf8\ub807\uc9c0\ub9cc \ub300\ubd80\ubd84 \uadf8 \ubc94\uc704\uac00 \uc81c\ud55c\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uae30\ubcf8\uc801\uc778 \uc194\ub8e8\uc158\uc740 \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \uc18c\ube44\uc790\uac00 \ud655\uc778\ud55c \uc0c1\ud488\uc5d0 \ub300\ud55c \uad11\uace0\ub97c \uc0dd\uc131\ud558\uac70\ub098 \uac00\uc7a5 \uc798 \ud314\ub9ac\ub294 \uc0c1\ud488\uc744 &#8220;\ucd94\ucc9c&#8221; \ud558\uae30\ub3c4 \ud569\ub2c8\ub2e4.\u00a0\uadf8\ub7ec\ub098 \uc18c\ube44\uc790\uc758 \uc758\ub3c4\uac00 \uace0\ub824\ub418\uc9c0 \uc54a\uc558\uae30 \ub54c\ubb38\uc5d0 \uc774\ub4e4 \uad11\uace0\ub098 \ucd94\ucc9c\uc740 \u201c\ucd5c\uc801\uc758 \ucd94\ucc9c&#8221;\uc774 \ub420 \uc218\ub294 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc7a0\uc7ac \uad6c\ub9e4\uc790\uc5d0\uac8c \uadf8\ub4e4\uc774 \ud655\uc778\ud588\ub358 \uc0c1\ud488\uc744 \uc0c1\uae30\uc2dc\ud0a4\ub294 \uac83\ub3c4 \uc911\uc694\ud558\uc9c0\ub9cc, \ud574\ub2f9 \uc0c1\ud488\uc774 \uc18c\ube44\uc790\uac00 \ucd5c\uc885\uc801\uc73c\ub85c \uc6d0\ud588\ub358 \uc0c1\ud488\uc774 \uc544\ub2c8\uac70\ub098 \uadf8 \uc790\ub9ac\uc5d0\uc11c \ubc14\ub85c \uad6c\ub9e4\ud560 \uc900\ube44\uac00 \ub418\uc5b4 \uc788\ub358 \uc0c1\ud488\uc774 \uc544\ub2c8\uc5c8\uae30 \ub54c\ubb38\uc5d0 \ub2e4\ub978 \ud398\uc774\uc9c0\ub85c \ub118\uc5b4\uac14\uc744 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.\u00a0\uc989, \uc5b4\uca4c\uba74 \ucd5c\uace0 \uc778\uae30 \uc0c1\ud488\uc774 \uad00\uc2ec \ub300\uc0c1\uc774\uae30\ub294 \ud558\uc9c0\ub9cc \uad6c\ub9e4\ud558\ub824\uace0 \ucc3e\uace0 \uc788\ub358 \uc0c1\ud488\uc740 \uc544\ub2cc \uac83\uc785\ub2c8\ub2e4.\u00a0\uad6c\ub9e4\ud558\uc9c0 \uc54a\uc740 \uc774\uc720\ub97c \ubaa8\ub450 \uc54c \uc218\ub294 \uc5c6\uaca0\uc9c0\ub9cc, \uc720\uc0ac\ud55c \uad6c\ub9e4 \uc774\ub825\uc73c\ub85c\ubd80\ud130 \uc18c\ube44\uc790 \uc758\ub3c4\uc640 \uad00\ub828 \ub370\uc774\ud130\uc5d0 \ub300\ud574 \uc54c \uc218 \uc788\ub294 \uc810\uc744 \uc798 \ud65c\uc6a9\ud55c\ub2e4\uba74 \ub354 \uc801\uc808\ud55c \ucd94\ucc9c\uc744 \uc81c\uacf5\ud558\uc5ec \uad6c\ub9e4 \uc804\ud658 \uac00\ub2a5\uc131\uc744 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>\ud06c\ub9ac\ud14c\uc624\ub9cc\uc758 \ucc28\ubcc4\ud654\ub41c \ud2b9\uc9d5<\/h3>\n<p>\uc774\uc804\uc5d0 \ud655\uc778\ud55c \uc0c1\ud488\uc744 \ucd94\ucc9c\ud558\ub294 \ubc29\ubc95\uc740 \ubd84\uba85\ud788 \ud6a8\uacfc\uc801\uc774\uc9c0\ub9cc, \ub2e8\uc9c0 \uccab\ubc88\uc9f8 \ub2e8\uacc4\uc77c \ubfd0\uc785\ub2c8\ub2e4.\u00a0\ud06c\ub9ac\ud14c\uc624\uc758 \uc0c1\ud488 \ucd94\ucc9c\uc740 \ubcf4\ub2e4 \uc9c1\uad00\uc801\uc778 \uba38\uc2e0\ub7ec\ub2dd \uae30\ubc18\uc758 \uc778\uc0ac\uc774\ud2b8\ub97c \ud65c\uc6a9\ud558\uc5ec \ud55c \uac78\uc74c \ub354 \ub098\uc544\uac11\ub2c8\ub2e4.\u00a0\uc989, \ub9e4\uc6d4 120\uc5b5 \uba85 \uc18c\ube44\uc790\ub4e4\uc758 \uad6c\ub9e4 \ud589\ud0dc\ub97c \ubd84\uc11d\ud568\uc73c\ub85c\uc368 \ud06c\ub9ac\ud14c\uc624\uc758 \uc0c1\ud488 \ucd94\ucc9c\uae30\uc220\uc740 \uc18c\ube44\uc790\uc758 \uad00\uc2ec\uc744 \uac00\uc7a5 \uc798 \ub04c \uc218 \uc788\ub294 \uc0c1\ud488\ub4e4\uc5d0 \uc138\ubc00\ud558\uac8c \uc9d1\uc911\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uc18c\ube44\uc790\uac00 \uc544\uc9c1 \ubcf4\uc9c0 \uc54a\uc740 \uc0c1\ud488\ub3c4 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \uc0c1\ud488 \ucd94\ucc9c\uc740 \uac01 \uc18c\ube44\uc790\uc758 \uc628\ub77c\uc778 \uc774\uc6a9 \ud65c\ub3d9, \ucd5c\uace0 \uc778\uae30 \uc0c1\ud488, \uc720\uc0ac\ud55c \uc18c\ube44\uc790\uc758 \ud589\ub3d9\uc5d0 \uad00\ud55c \uc138\ubd80 \uc815\ubcf4\ub97c \ud65c\uc6a9\ud558\uc5ec \uc18c\ube44\uc790\uc758 \uad00\uc2ec\uc0ac\ub97c \uc815\ud655\ud558\uac8c \uc9d1\uc5b4 \ub0c5\ub2c8\ub2e4.\u00a0\uc774\ub97c \ubc14\ud0d5\uc73c\ub85c\ud06c\ub9ac\ud14c\uc624\uc758 \uc5d4\uc9c4\uc740 \uac1c\ubcc4 \uc18c\ube44\uc790\uc5d0 \ub530\ub77c \uac00\uc7a5 \ub9e4\ub825\uc801\uc73c\ub85c \ub290\uaef4\uc9c8 \ub2e4\ub978 \uc0c1\ud488\ub4e4\ub3c4 \ucd94\ucc9c\ud569\ub2c8\ub2e4.\u00a0\uc774\ub7f0 \ubc29\uc2dd\uc73c\ub85c \ud06c\ub9ac\ud14c\uc624\uc758 \uc0c1\ud488 \ucd94\ucc9c \uae30\ub2a5\uc740 \ube0c\ub79c\ub4dc\uc758 \uc81c\ud488 \uce74\ud0c8\ub85c\uadf8 \uc804\uccb4\ub97c \ub300\uc0c1\uc73c\ub85c \uc0c1\ud488\uc744 \ucd94\ucc9c\ud560 \uc218 \uc788\uc73c\uba70 \uc2e0\uaddc \uc0c1\ud488\uc758 \ud310\ub9e4 \ucd09\uc9c4\uc5d0 \ud06c\uac8c \uae30\uc5ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img decoding=\"async\" id=\"__mcenew\" class=\"aligncenter\" src=\"http:\/\/staging.criteo.com\/media\/7694\/gif-product-recos.gif\" alt=\"\" \/><\/p>\n<p style=\"text-align: center\">\uc0c1\ud488 \ucd94\ucc9c\uc740 \uc18c\ube44\uc790\uc758 \uc758\ub3c4\uc5d0 \uad00\ud55c \uc2e0\ud638\ub85c\ubd80\ud130 \uc5bb\uc740 \uc778\uc0ac\uc774\ud2b8\ub97c \ud65c\uc6a9\ud558\uc5ec \uac00\uc7a5 \uad6c\ub9e4 \uc804\ud658 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc0c1\ud488\uc744 \ucd94\ucc9c\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc18c\ube44\uc790\uac00 \uc774\uc804\uc5d0 \uc0b4\ud3b4\ubcf4\uc9c0 \uc54a\uc558\ub358 \uc0c1\ud488\ub3c4 \ud3ec\ud568\uc2dc\ud0a4\ub294 \uae30\ub2a5\uc774 \ubc14\ub85c \ud06c\ub9ac\ud14c\uc624\uac00 \uc81c\uacf5\ud558\ub294 \uc0c1\ud488 \ucd94\ucc9c \uae30\uc220\ub9cc\uc758 \ucc28\ubcc4\ud654 \ud2b9\uc9d5\uc785\ub2c8\ub2e4.\u00a0\ub2e4\ub978 \uc5b4\ub5a4 \uc194\ub8e8\uc158\ub3c4 \uc18c\ube44\uc790 \ud55c \uba85 \ud55c \uba85\uc5d0\uac8c \uac00\uc7a5 \uc801\ud569\ud55c \uc0c1\ud488\uc744 \uc608\uce21\ud558\ub294 \uc815\uad50\ud55c \uae30\ub2a5\uc744 \ud1b5\ud574 \ub3c5\ubcf4\uc801\uc778 \uc218\uc900\uc758 \uac1c\uc778 \ub9de\ucda4\ud615 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uace0 \uc788\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.\u00a0\uc774 \uc2dc\ub9ac\uc988\uc758 \ub2e4\uc74c \ud3b8\uc5d0\uc11c \uad11\uace0\uc758 \ub9de\ucda4\ud654, \ucd5c\uc801\ud654 \ubc0f \uc790\ub3d9\ud654\ub97c \uc2e4\ud604\ud558\ub294 \uae30\ub2a5\uc778 DCO+\uc5d0 \uad00\ud574 \ub354 \uc54c\uc544\ubcf4\uc138\uc694.<\/p>\n<div class=\"noingestion\">\n<article id=\"post-6260\" class=\"post-6260 post type-post status-publish format-standard has-post-thumbnail hentry category-criteo category-tech tag-blog\">\n<div class=\"entry-content\">\n<h3>\ud06c\ub9ac\ud14c\uc624 \uc5d4\uc9c4 \uc2dc\ub9ac\uc988:<\/h3>\n<p><a href=\"https:\/\/www.criteo.com\/kr\/blog\/%ED%81%AC%EB%A6%AC%ED%85%8C%EC%98%A4-%EC%97%94%EC%A7%84%ED%81%AC%EB%A6%AC%ED%85%8C%EC%98%A4-%EC%97%94%EC%A7%84%EC%9D%98-%ED%95%B5%EC%8B%AC-%EA%B2%BD%EC%9F%81%EB%A0%A5predictive-bidding\/\">\ube44\ub529 (Predictive Bidding)<\/a><\/p>\n<p><a href=\"https:\/\/www.criteo.com\/kr\/blog\/%ED%81%AC%EB%A6%AC%ED%85%8C%EC%98%A4-%EC%97%94%EC%A7%84%EC%9D%98-%ED%95%B5%EC%8B%AC-%EA%B2%BD%EC%9F%81%EB%A0%A5-product-recommendations-%EC%83%81%ED%92%88-%EC%B6%94%EC%B2%9C\/\">\uc0c1\ud488 \ucd94\ucc9c (Product Recommendations)<\/a><\/p>\n<p><a href=\"https:\/\/www.criteo.com\/kr\/blog\/%ED%81%AC%EB%A6%AC%ED%85%8C%EC%98%A4-%EC%97%94%EC%A7%84%EC%9D%98-%ED%95%B5%EC%8B%AC-%EA%B2%BD%EC%9F%81%EB%A0%A5kinetic-design\/\">DCO+(Dynamic Creative Optimization+)<\/a><\/p>\n<\/div>\n<\/article>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \ub514\uc9c0\ud138 \ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c \uba48\ucd94\uc9c0 \uc54a\ub294 \uace0\ubbfc\uc774 \uc788\uc2b5\ub2c8\ub2e4.\u00a0\uc5b4\ub5bb\uac8c \ud558\uba74 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ubc97\uc5b4\ub09c \uc18c\ube44\uc790\uac00 \ub2e4\uc2dc \ub3cc\uc544\uc640\uc11c \uad6c\ub9e4\ub97c \uc644\ub8cc\ud558\uac8c \ud560 \uc218 \uc788\uc744\uc9c0 \ub298 \uace0\uc2ec\ud558\uc9c0\ub9cc \uc774\ub294 \uc815\ub9d0 \uc5b4\ub824\uc6b4 \uc77c\uc785\ub2c8\ub2e4.\u00a0\uc774\uc5d0 \ub300\ud55c \ud574\uacb0\ucc45\uc73c\ub85c \ubb34\uc5c7\ubcf4\ub2e4 \uc18c\ube44\uc790\uc758 \uad00\uc2ec\uc744 \ub04c\uae30 \uc704\ud574 \uc798 \uacc4\ud68d\ub41c \ub9de\ucda4\ud615 \uc0c1\ud488 \ucd94\ucc9c\uc744 \uc81c\uacf5\ud560 \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4.\u00a0\uc5b4\ub5bb\uac8c \ud558\uba74 \uc774\ub7f0 \uc0c1\ud488 \ucd94\ucc9c\uc774 \uac00\ub2a5\ud560\uae4c\uc694?\u00a0\ucd5c\uc801\ud654\ub41c \uc0c1\ud488 \uc81c\uc548\uc73c\ub85c \ud310\ub9e4\ub97c \uadf9\ub300\ud654\ud558\uae30 \uc704\ud574 \uc5b4\ub5a4 \ud234\uacfc \uae30\uc220\uc744 \uc774\uc6a9\ud560 \uc218 \uc788\uc744\uae4c\uc694? 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