{"id":6483,"date":"2017-12-12T20:49:59","date_gmt":"2017-12-12T20:49:59","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/?p=6483"},"modified":"2018-09-19T18:43:05","modified_gmt":"2018-09-19T18:43:05","slug":"%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-%ec%97%94%ec%a7%84-faq","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-%ec%97%94%ec%a7%84-faq\/","title":{"rendered":"\ud06c\ub9ac\ud14c\uc624 \uc5d4\uc9c4 FAQ"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\uc774\ubc88 \ube14\ub85c\uadf8 \ud3ec\uc2a4\ud2b8\uc5d0\uc11c\ub294 \ud06c\ub9ac\ud14c\uc624 \ub2e4\uc774\ub098\ubbf9 \ub9ac\ud0c0\uac8c\ud305 \uad11\uace0\uc5d0 \uc801\uc6a9\ud560 \uc218 \uc788\ub294 \ud06c\ub9ac\ud14c\uc624 \uc5d4\uc9c4\uc758 \ub2e4\uc591\ud55c \ucd5c\uc801\ud654 \uae30\ub2a5\uc5d0 \ub300\ud574 \uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38\ub4e4\uc744 \uc815\ub9ac\ud574\ubcf4\ub3c4\ub85d \ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong><strong>1. \ud06c\ub9ac\ud14c\uc624 \uc5d4\uc9c4\uc5d0 \ub2e4\uc591\ud55c \ucd5c\uc801\ud654 \uae30\ub2a5\uc744 \uc801\uc6a9\ud558\uba74 \ub9c8\ucf00\ud305 \ubaa9\uc801\uc5d0 \ub9de\uac8c \ud06c\ub9ac\ud14c\uc624 \ub2e4\uc774\ub098\ubbf9 \ub9ac\ud0c0\uac8c\ud305 \ucea0\ud398\uc778 \uc804\ub7b5\uc744 \uc218\ub9bd\ud560 \uc218 \uc788\ub2e4\uace0 \ub4e4\uc5c8\uc2b5\ub2c8\ub2e4. \uc5b4\ub5a4 \ucd5c\uc801\ud654 \uae30\ub2a5\ub4e4\uc774 \uc788\ub098\uc694?<\/strong><\/strong><\/p>\n<ul>\n<li><strong>CPC (Cost Per Click): <\/strong><strong>\ud2b8\ub798\ud53d<\/strong> <strong>\ucd5c\ub300\ud654<\/strong><br \/>\n\ud2b8\ub798\ud53d \uc720\uc785\uc774 \ub9e4\uc6b0 \uc911\uc694\ud55c \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc778 \uacbd\uc6b0, \ubc30\ub108 \ud074\ub9ad \uc22b\uc790\ub97c \ucd5c\ub300\ud654<\/li>\n<li><strong>CRO (Conversion Rate Optimizer): <\/strong><strong>\uad6c\ub9e4\uc804\ud658<\/strong> <strong>\ucd5c\uc801\ud654<\/strong><br \/>\n\uad6c\ub9e4 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc720\uc800\uc5d0\uac8c \uad11\uace0 \uc9d1\uc911 \ub178\ucd9c<\/li>\n<li><strong>CVO (Conversion Value Optimizer): <\/strong><strong>\ub9e4\ucd9c\uc561<\/strong> <strong>\ucd5c\uc801\ud654<\/strong><br \/>\n\uad6c\ub9e4 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc720\uc800 \uc911\uc5d0\uc11c\ub3c4 \ubcf4\ub2e4 \ub2e8\uac00\uac00 \ub192\uc740 \uc0c1\ud488\uc744 \uad6c\ub9e4\ud560 \uc720\uc800\uc5d0\uac8c \uad11\uace0\ub97c \uc9d1\uc911 \ub178\ucd9c<\/li>\n<li><strong>VO (Value Optimizer): <\/strong><strong>\ub9c8\uc9c4<\/strong> <strong>\ucd5c\uc801\ud654<\/strong><br \/>\n\ub9c8\ucf00\ud130\uc758 \uc2e4\uc81c \ud310\ub9e4 \ub9c8\uc9c4\uc774 \ub192\uc740 \uc0c1\ud488\uc744 \uc9d1\uc911 \ub178\ucd9c<\/li>\n<li><strong>ARO (Adaptive Revenue Optimizer): <\/strong><strong>\ub9e4\ucd9c\ub300\ube44<\/strong> <strong>\uad11\uace0\ube44<\/strong><strong>(COS, cost of sale) <\/strong><strong>\ucd5c\uc801\ud654<\/strong><br \/>\n\ub9c8\ucf00\ud130\uac00 \uc6d0\ud558\ub294 COS\ub97c \uc124\uc815\ud55c \ud6c4 \uadf8\uc5d0 \ub9de\ucdb0 \uc790\ub3d9\uc73c\ub85c \uc2e4\uc2dc\uac04 \ucd5c\uc801\ud654<\/li>\n<li><strong>ACO (Adaptive Conversion Optimizer): <\/strong><strong>\uc804\ud658\ub300\ube44<\/strong> <strong>\uad11\uace0\ube44<\/strong><strong>(CPO, cost per order) <\/strong><strong>\ucd5c\uc801\ud654<\/strong><br \/>\n\ub9c8\ucf00\ud130\uc758 \ubaa9\ud45c CPO\ub97c \uc124\uc815\ud55c \ud6c4 \uadf8\uc5d0 \ub9de\ucdb0 \uc790\ub3d9\uc73c\ub85c \uc2e4\uc2dc\uac04 \ucd5c\uc801\ud654<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6541 size-large\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2017\/12\/Criteo-Engine-blog-KR-1024x622.jpg\" alt=\"\" width=\"640\" height=\"389\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2017\/12\/Criteo-Engine-blog-KR-1024x622.jpg 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2017\/12\/Criteo-Engine-blog-KR-300x182.jpg 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2017\/12\/Criteo-Engine-blog-KR-768x466.jpg 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2017\/12\/Criteo-Engine-blog-KR.jpg 2048w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><strong><strong>2. \uc5d4\uc9c4\uc744 \uc801\uc6a9\ud55c\ub2e4\ub294 \uac8c \ubb34\uc2a8 \uc758\ubbf8\uc778\uac00\uc694?<\/strong><\/strong><\/p>\n<p>\uc55e\uc11c \uc5b8\uae09\ud55c \uc5ec\ub7ec \ucd5c\uc801\ud654 \uae30\ub2a5\uc758 \ud06c\ub9ac\ud14c\uc624 \uc5d4\uc9c4\uc744 \ubaa9\ud45c\uc5d0 \ub9de\uac8c \ucea0\ud398\uc778\uc5d0 \ubc18\uc601\ud55c\ub2e4\ub294 \uc758\ubbf8\uc785\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624 \uad11\uace0\ub97c \uc6b4\uc601\ud560 \ub54c \uc5ec\ub7ec \uac1c\uc758 \ucea0\ud398\uc778\uc744 \uc0dd\uc131\ud558\uace0, \ub9c8\ucf00\ud130\uc758 KPI\uc5d0 \ub530\ub77c \uac01\uac01\uc758 \ucea0\u00a0 \u00a0 \u00a0 \u00a0\ud398\uc778 \ubaa9\ud45c\ub97c \uc124\uc815\ud558\uac8c \ub429\ub2c8\ub2e4. \uc5d4\uc9c4\uc740 \ucea0\ud398\uc778 \ub2e8\uc704\ub85c \ub2e4\ub974\uac8c \uc801\uc6a9\ud560 \uc218 \uc788\uc73c\uba70, \ubaa9\ud45c\uc5d0 \ub9de\ucdb0 \ud06c\ub9ac\ud14c\uc624\ub294 \uc54c\ub9de\uc740 \uc5d4\uc9c4\uc744 \uc801\uc6a9\ud574\ub4dc\ub9ac\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><strong>3. CRO\uc5d4\uc9c4\uc758 \ubaa9\uc801\uc774 \uc804\ud658\uc728 \ucd5c\uc801\ud654\uc774\uace0, ACO \uc5d4\uc9c4\uc758 \ubaa9\uc801\uc774 \uc804\ud658\ub2f9 \ube44\uc6a9 \ucd5c\uc801\ud654\ub77c\uace0 \uc774\ud574\ud55c\ub2e4\uba74, \uc8fc\uc694 \ucc28\uc774\ub294 CPC \uc790\ub3d9\uc870\uc815 \uc5ec\ubd80\ub77c\uace0 \uc0dd\uac01\uc774 \ub429\ub2c8\ub2e4. \uc774 \uc678\uc5d0 \ub450 \uc5d4\uc9c4\uc5d0 \uc8fc\uc694\ud55c \ucc28\uc774\uac00 \uc788\uc744\uae4c\uc694?<\/strong><\/strong><\/p>\n<p>CRO \uc5d4\uc9c4\uc740 \uc804\ud658\uc728 \uadf9\ub300\ud654\ub97c \uc704\ud574\uc11c \uc124\uacc4\ub41c \uc5d4\uc9c4\uc73c\ub85c, \uad6c\ub9e4\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uace0\uac1d\ub4e4\uc5d0\uac8c \uad6c\ub9e4\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc0c1\ud488\uc744 \ub178\ucd9c\uc2dc\ucf1c \uad6c\ub9e4\uc804\ud658\uc728\uc744 \ucd5c\ub300\ud654\ud558\ub294 \uac83\uc5d0 \ucd5c\uc801\ud654 \ub418\uc5b4\uc788\uc2b5\ub2c8\ub2e4. \ubc18\u00a0 \u00a0 \u00a0 \u00a0 \u00a0\uba74 ACO \uc5d4\uc9c4\uc740 CPO \uc9c0\ud45c, \uc989 \uad6c\ub9e4\uc804\ud658\ub2f9 \uad11\uace0\ube44\uc6a9 \uc9c0\ud45c \ud0c0\uac9f\uc5d0 \ucd5c\uc801\ud654\ud558\ub294 \uc54c\uace0\ub9ac\uc998\uc73c\ub85c \uad6c\ub9e4\uc804\ud658\uc744 \ucd5c\ub300\ud654\ud558\ub294 \uac83\uacfc\ub294 \ucc28\uc774\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 Black Friday\uac19\uc774 \uad6c\ub9e4\uc804\ud658\uc774 \uac11\uc790\uae30\u00a0 \u00a0 \u00a0 \u00a0\uc62c\ub77c\uac00\ub294 \uc2dc\uc98c\uc758 \uc218\ud61c\ub97c \ubc1b\ub294 \uad11\uace0\uc8fc\ub77c\uba74 CRO\uc5d4\uc9c4\uc740 \uad6c\ub9e4\uadf9\ub300\ud654\ub97c \uc704\ud574 \ucd5c\uc801\ud654\ud558\uaca0\uc9c0\ub9cc ACO \uc5d4\uc9c4\uc740 \uad6c\ub9e4\uc804\ud658\uc744 \ucd5c\ub300\ud654 \ud558\uc9c0 \uc54a\uace0 CPO \uc9c0\ud45c(\uad6c\ub9e4\uc804\ud658\ub2f9 \uad11\uace0\ube44\uc6a9) \ud0c0\uac9f\uc5d0 \ub9de\ucd94\uae30 \uc704\ud574\u00a0 \u00a0 \u00a0 \u00a0\uad6c\ub9e4\uc804\ud658 \uc218\ub97c \ucd5c\uc801\ud654 \ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><strong>4. CVO \uc758 \uad6c\uccb4\uc801\uc778 \uc0ac\ub840\ub97c \ub4e4\uc5b4\uc8fc\uc138\uc694.<\/strong><\/strong><\/p>\n<p>\uac00\uc804\uc81c\ud488 \uc1fc\ud551\ubab0\uc744 \uc608\ub85c \ub4e4\uc790\uba74, \ub9c8\uc6b0\uc2a4\ubd80\ud130 \uc138\ud0c1\uae30\uae4c\uc9c0 \ud310\ub9e4\uac00\uaca9\uc774 \uc791\uc740 \uc81c\ud488\uad70\ubd80\ud130 \ub192\uc740 \uc81c\ud488\uad70\uae4c\uc9c0 \ub2e4\uc591\ud569\ub2c8\ub2e4. \ud574\ub2f9 \uc1fc\ud551\ubab0\uc758 \uad11\uace0\uc8fc\uac00 \ud06c\ub9ac\ud14c\uc624\uc758 CVO \uc5d4\uc9c4\uc744 \uc0ac\uc6a9\ud560 \uacbd\uc6b0 \uae30\uc874 \uace0\u00a0 \u00a0 \u00a0 \u00a0 \u00a0\uac1d\ub4e4 \uc911 \ud310\ub9e4\uac00\uaca9\uc774 \ub192\uc740 \uc0c1\ud488\ub4e4\uc744 \uad6c\ub9e4\ud55c \uace0\uac1d\ub4e4\uc744 \uc9d1\uc911\uc801\uc73c\ub85c \ub9ac\ud0c0\uac8c\ud305\ud558\uac8c \ub429\ub2c8\ub2e4. \uc989, \uad6c\ub9e4\ub2e8\uac00\uac00 \ub192\uc740 \uc720\uc800\ub97c \ub9ac\ud0c0\uac8c\ud305\ud558\uc5ec \uac1d\ub2e8\uac00\ub294 \ub192\uc544\uc9c0\uc9c0\ub9cc \uad11\uace0\ube44 \uc9c0\ucd9c\uc740 \ub3d9\uc77c\ud558\uc5ec ROAS\uac00 \uc0c1\u00a0 \u00a0 \u00a0 \u00a0 \uc2b9\ud558\uac8c \ub429\ub2c8\ub2e4. CVO\uc5d4\uc9c4\uc740 \uad11\uace0\uc8fc\uc758 \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \ub354 \ub9ce\uc740 \uc18c\ube44\ub97c \ud560 \uc218 \uc788\ub294 \uace0\uac1d\ub4e4\uc744 \ub9ac\ud0c0\uac8c\ud305\ud558\uc5ec \ub9e4\ucd9c\uc561\uc744 \ucd5c\ub300\ud654\ud558\ub294 \uac83\uc5d0 \ucd5c\uc801\ud654 \ub418\uc5b4 \uc788\ub294 \uc5d4\uc9c4\uc785\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6529 size-large\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2017\/12\/Engine-Blog-KR-4-1024x725.jpg\" alt=\"\" width=\"640\" height=\"453\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2017\/12\/Engine-Blog-KR-4-1024x725.jpg 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2017\/12\/Engine-Blog-KR-4-300x212.jpg 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2017\/12\/Engine-Blog-KR-4-768x544.jpg 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2017\/12\/Engine-Blog-KR-4.jpg 1217w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><strong><strong>5. VO(\ub9c8\uc9c4 \ucd5c\uc801\ud654) \uc5d4\uc9c4\uc744 \uc801\uc6a9\ud55c\ub2e4\uba74 \ucea0\ud398\uc778 \ub2e8\uc704\uac00 \uc544\ub2cc \uce74\ud14c\uace0\ub9ac \ub2e8\uc704\ub85c\ub3c4 \uc5d4\uc9c4\uc744 \ub2e4\ub974\uac8c \uc124\uc815\ud560 \uc218\uac00 \uc788\uc744\uae4c\uc694? \uac00\ub2a5\ud558\ub2e4\uba74, \uc2e4\uc81c\ub85c \ub9c8\uc9c4\uc774 \ub192\uc740 \uc0c1\ud488\uc740 \uc544\ub2c8\uc9c0\ub9cc \uad11\uace0\uc8fc\uac00 \uc9d1\uc911 \ub178\ucd9c\uc744 \uc6d0\ud558\ub294 \ud2b9\uc815 \uc0c1\ud488\uc758 \ub9c8\uc9c4\uc744 \ub192\uac8c \ub9e4\uaca8\uc11c \ucd94\ucc9c \uc0c1\ud488\uc5d0 \ub178\ucd9c\ub418\ub294 \ud655\ub960\uc744 \ub192\uc774\ub294 \uac83\ub3c4 \uac00\ub2a5\ud560\uae4c\uc694?<\/strong><\/strong><\/p>\n<p>\uc5d4\uc9c4\uc740 \ucea0\ud398\uc778 \ub2e8\uc704\ub85c \uc124\uc815\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc5d0 \uce74\ud14c\uace0\ub9ac \ub2e8\uc704 \uc5d4\uc9c4 \uc124\uc815\uc740 \ubd88\uac00\ud569\ub2c8\ub2e4. \ub2e4\ub9cc, \ucea0\ud398\uc778 \ub0b4\uc5d0\uc11c \ud2b9\uc815 \uc0c1\ud488\uc758 \ub9c8\uc9c4\uc744 \ub192\uac8c \uc124\uc815\ud558\uc5ec \ub178\ucd9c\uc758 \ud655\ub960\uc744 \ub192\uc774\ub294 \uac83\uc740 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><strong>6. VO \uc801\uc6a9 \uc2dc \uc77c\ubc18 \uc5d4\uc9c4\uacfc\ub294 \ub2e4\ub974\uac8c \uc0c1\ud488\uc5d0 \ub300\ud55c \ub9c8\uc9c4\uc728 \ub4f1\uc744 \uc81c\uacf5\ud574\uc57c \ud558\ub098\uc694<\/strong><\/strong><\/p>\n<p>\ub124, \ub9de\uc2b5\ub2c8\ub2e4. VO \uc5d4\uc9c4 \uc801\uc6a9\uc744 \uc704\ud574\uc11c\ub294 \ud53c\ub4dc\uc5d0 margin \ud544\ub4dc\uac00 \ucd94\uac00\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\uc0c1\ud488 \ubcc4 margin \uc815\ubcf4\ub97c 0\ubd80\ud130 1\uc0ac\uc774 \uac12\uc73c\ub85c \uc804\ub2ec\ud574\uc8fc\uc2dc\uba74 \ub418\uba70, \uce74\ud14c\uace0\ub9ac \ubcc4\ub85c \uc138\ud305\ud558\uace0 \uc2f6\uc740 \uacbd\uc6b0 \uce74\ud14c\uace0\ub9ac \ubcc4 margin \uac12\uc744 \uad6c\ub450\ub85c \uc54c\ub824\uc8fc\uc154\ub3c4 \uc801\uc6a9 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><strong>7.ARO\uc5d4\uc9c4\uc744 \uc801\uc6a9\ud558\uae30 \uc704\ud574\uc11c \ud544\uc694\ud55c \uac83\uc740 \ubb34\uc5c7\uc778\uac00\uc694?<\/strong><\/strong><\/p>\n<p>ARO\uc5d4\uc9c4\uc744 \ucea0\ud398\uc778\uc5d0 \uc801\uc6a9\ud558\uae30 \uc704\ud574\uc11c\ub294 \uad11\uace0\uc8fc \uc0ac\uc774\ud2b8\uc758 \uc77c \uc804\ud658 \uac74 \uc218\uac00 \ucd5c\uc18c 3\uac74 \uc774\uc0c1\uc774\uc5b4\uc57c \ud558\uba70, ARO \uc5d4\uc9c4 \uc801\uc6a9 \uc9c1\uc804\uae4c\uc9c0 CVO \uc5d4\uc9c4\uc744 \ucd5c\uc18c 1\uc8fc \uc6b4\uc601\ud574\uc57c \ud569\ub2c8\ub2e4. \uae30\uc874\uc5d0 CVO \uc5d4\uc9c4\u00a0 \u00a0 \u00a0 \u00a0 \uc744 \uc0ac\uc6a9 \uc911\uc774\ub77c\uba74, \ucd94\uac00 \uae30\uc220 \uc791\uc5c5\uc740 \ubd88\ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><strong>8. \uc5d4\uc9c4 \uc911\uc5d0\ub294 AO\uc5d4\uc9c4\uc774 \uac00\uc7a5 \uace0\ub3c4\ud654\ub41c \uc88b\uc740 \uc5d4\uc9c4\uc774\ub77c\uace0 \ubcfc \uc218 \uc788\ub098\uc694? \uadf8\ub9ac\uace0 \uc801\uc6a9 \uac00\ub2a5\ud55c \uc870\uac74\uc774 \ub530\ub85c \uc788\ub098\uc694?<\/strong><\/strong><\/p>\n<p>\uc5d4\uc9c4\uc740 \ud074\ub77c\uc774\uc5b8\ud2b8\uc758 KPI\uc640 \uc0c1\ud669\uc5d0 \ub530\ub77c \uc120\ud0dd\ud560 \uc218 \uc788\ub294 \uc120\ud0dd\uc9c0\uc77c \ubfd0 \uc5d4\uc9c4 \uac04\uc758 \uc88b\uace0 \ub098\uc068\uc774 \uc874\uc7ac\ud558\uc9c0\ub294 \uc54a\uc2b5\ub2c8\ub2e4. \ud074\ub77c\uc774\uc5b8\ud2b8\uc758 KPI\uc5d0 \ub530\ub77c \ud06c\ub9ac\ud14c\uc624\ub294 \ucd5c\uc801\uc758 \uc5d4\uc9c4\uc744 \uc18c\uac1c\ud574\ub4dc\ub9ac\uace0 \ucd5c\uc0c1\u00a0 \u00a0 \u00a0 \u00a0\uc758 \ud37c\ud3ec\uba3c\uc2a4\ub97c \ubcf4\uc5ec\ub4dc\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624 \uc5d4\uc9c4 \uc801\uc6a9 \uc870\uac74\uc740 \uc544\ub798\uc640 \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<ol>\n<li>CPC, CRO, CVO : \ubc14\ub85c \uc801\uc6a9 \uac00\ub2a5<\/li>\n<li>VO : \ud53c\ub4dc\uc5d0 margin \ud544\ub4dc\uac00 \ucd94\uac00\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4. (\uce74\ud14c\uace0\ub9ac \ubcc4 margin \uac12\uc744 \uc54c\ub824\uc8fc\uc154\ub3c4 \uc801\uc6a9 \uac00\ub2a5\ud569\ub2c8\ub2e4.)<\/li>\n<li>ARO, ACO : target COS, target CPO \ub97c \uc54c\ub824\uc8fc\uc2dc\uba74 \ub429\ub2c8\ub2e4.<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6527 size-large\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2017\/12\/Engine-Blog-KR-1-1024x617.jpg\" alt=\"\" width=\"640\" height=\"386\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2017\/12\/Engine-Blog-KR-1-1024x617.jpg 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2017\/12\/Engine-Blog-KR-1-300x181.jpg 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2017\/12\/Engine-Blog-KR-1-768x463.jpg 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2017\/12\/Engine-Blog-KR-1.jpg 1320w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><strong><strong>9. \ud55c \ucea0\ud398\uc778\uc5d0 \uc0c1\ud488\uad70\uc744 A\uad70\uacfc B\uad70\uc73c\ub85c \ub098\ub220 \ub450\uac00\uc9c0 \uc5d4\uc9c4 \uc801\uc6a9 \uac00\ub2a5\ud560\uae4c\uc694?<\/strong><\/strong><\/p>\n<p>\uc5d4\uc9c4\uc740 \ucea0\ud398\uc778 \ub2e8\uc704\ub85c \uc124\uc815\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc5d0 \uce74\ud14c\uace0\ub9ac \ub2e8\uc704 \uc5d4\uc9c4 \uc124\uc815\uc740 \ubd88\uac00\ud569\ub2c8\ub2e4. \ub2e4\ub9cc, \ub450 \uac1c\uc758 \uc5d4\uc9c4\uc758 \ud37c\ud3ec\uba3c\uc2a4 \ud14c\uc2a4\ud2b8\ub97c \uc704\ud574 \uc77c\uc815 \uae30\uac04 AB TEST\ub97c \uc6b4\uc601\ud574\ub4dc\ub9b4 \uc218\ub294 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ud6c4\u00a0 \u00a0 \u00a0 \u00a0\uc5d0\ub294 \ud55c \uac1c\uc758 \uc5d4\uc9c4\uc744 \uc801\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><strong>10. \uac1c\uc778 \ub9de\ucda4\ud615 \ubc30\ub108\uac00 \ub178\ucd9c \ub41c\ub2e4\uace0 \ud558\uc168\ub294\ub370 \uc790\uccb4 \ub514\uc790\uc778 \ubc30\ub108\uc758 \ud615\ud0dc\ub85c \uace0\uac1d\uc5d0\uac8c \uad11\uace0 \ub178\ucd9c\uc744 \uc6d0\ud560 \uacbd\uc6b0, \ud55c\uac00\uc9c0 \uace0\uc815\ub41c \ud615\ud0dc\ub9cc\uc73c\ub85c\ub3c4 \uad11\uace0 \uc9d1\ud589 \uac00\ub2a5\ud55c\uac00\uc694?<\/strong><\/strong><\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\uc5d0\uc11c\ub294 Static Banner\uc640 Dynamic Banner(\uac1c\uc778 \ub9de\ucda4\ud615 \ubc30\ub108)\ub97c \ubaa8\ub450 \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc790\uccb4 \ub514\uc790\uc778 \ubc30\ub108\ub97c \uace0\uc815\uc73c\ub85c \ub178\ucd9c\ud558\uace0 \uc2f6\uc740 \uacbd\uc6b0\uc5d0\ub294 Static Banner\ub97c \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub807\uc9c0\ub9cc, \ucd5c\uc801\uc758 \ud06c\ub9ac\ud14c\uc624 \ud37c\ud3ec\uba3c\uc2a4\ub97c \uc704\ud574\uc11c\ub294 Dynamic Banner(\uac1c\uc778 \ub9de\ucda4\ud615 \ubc30\ub108)\ub97c \uc0ac\uc6a9\ud558\uc2e4 \uac83\uc744 \uc801\uadf9 \ucd94\ucc9c \ub4dc\ub9bd\ub2c8\ub2e4. \uac1c\uc778 \ub9de\ucda4\ud615 \ubc30\ub108\ub294 \uc720\uc800\uc5d0\uac8c \uac00\uc7a5 \ucd5c\uc801\uc758 \ubc30\ub108 \ub514\uc790\uc778\uc744 \ud06c\ub9ac\u00a0 \u00a0 \u00a0 \u00a0 \u00a0\ud14c\u00a0 \u00a0 \uc624 \uc5d4\uc9c4\uc5d0\uc11c \uc81c\uacf5\ud558\uae30 \ub54c\ubb38\uc5d0 \uace0\uc815\uc73c\ub85c \uc0ac\uc6a9\ud558\uc2e4 \uc218\ub294 \uc5c6\uc2b5\ub2c8\ub2e4. \ub2e4\ub9cc \ub178\ucd9c \uc804\uc5d0 \uc0ac\uc6a9\uc790\uc5d0\uac8c \ub178\ucd9c\ub420 \ubc30\ub108 \ub370\ubaa8\ub97c \ud655\uc778\ud558\uace0 \ub514\uc790\uc778 \ud611\uc758\ub3c4 \uac00\ub2a5\ud569\ub2c8\ub2e4. \ub610\ud55c \uc774\ubca4\ud2b8 \ub4f1 \ucd94\uac00 \ud64d\ubcf4\ub97c \ubaa9\u00a0 \u00a0 \u00a0 \u00a0 \u00a0\uc801\uc73c\ub85c \ud558\ub294 \uad11\uace0\uc8fc\uac00 \uc81c\uc791\ud55c Static \ucfe0\ud3f0 \ub610\ud55c \uc801\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub354 \uad81\uae08\ud55c \ub0b4\uc6a9\uc774 \uc788\uc73c\uc2e0\uac00\uc694? <a href=\"mailto:marketingkr@criteo.com\">marketingkr@criteo.com<\/a> \uc73c\ub85c \ubb38\uc758\uc8fc\uc138\uc694!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \uc774\ubc88 \ube14\ub85c\uadf8 \ud3ec\uc2a4\ud2b8\uc5d0\uc11c\ub294 \ud06c\ub9ac\ud14c\uc624 \ub2e4\uc774\ub098\ubbf9 \ub9ac\ud0c0\uac8c\ud305 \uad11\uace0\uc5d0 \uc801\uc6a9\ud560 \uc218 \uc788\ub294 \ud06c\ub9ac\ud14c\uc624 \uc5d4\uc9c4\uc758 \ub2e4\uc591\ud55c \ucd5c\uc801\ud654 \uae30\ub2a5\uc5d0 \ub300\ud574 \uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38\ub4e4\uc744 \uc815\ub9ac\ud574\ubcf4\ub3c4\ub85d \ud558\uaca0\uc2b5\ub2c8\ub2e4. 1. \ud06c\ub9ac\ud14c\uc624 \uc5d4\uc9c4\uc5d0 \ub2e4\uc591\ud55c \ucd5c\uc801\ud654 \uae30\ub2a5\uc744 \uc801\uc6a9\ud558\uba74 \ub9c8\ucf00\ud305 \ubaa9\uc801\uc5d0 \ub9de\uac8c \ud06c\ub9ac\ud14c\uc624 \ub2e4\uc774\ub098\ubbf9 \ub9ac\ud0c0\uac8c\ud305 \ucea0\ud398\uc778 \uc804\ub7b5\uc744 \uc218\ub9bd\ud560 \uc218 \uc788\ub2e4\uace0 \ub4e4\uc5c8\uc2b5\ub2c8\ub2e4. \uc5b4\ub5a4 \ucd5c\uc801\ud654 \uae30\ub2a5\ub4e4\uc774 \uc788\ub098\uc694? 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