{"id":6485,"date":"2017-12-12T20:49:29","date_gmt":"2017-12-12T20:49:29","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/?p=6485"},"modified":"2018-09-19T18:43:45","modified_gmt":"2018-09-19T18:43:45","slug":"%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-%ec%ba%a0%ed%8e%98%ec%9d%b8-faq","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-%ec%ba%a0%ed%8e%98%ec%9d%b8-faq\/","title":{"rendered":"\ud06c\ub9ac\ud14c\uc624 \ucea0\ud398\uc778 FAQ"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\uc774\ubc88 \ud3ec\uc2a4\ud2b8\uc5d0\uc11c\ub294 \ud06c\ub9ac\ud14c\uc624 \ub2e4\uc774\ub098\ubbf9 \ub9ac\ud0c0\uac8c\ud305 \uad11\uace0 \ucea0\ud398\uc778\uc5d0 \ub300\ud574 \uac00\uc7a5 \uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38\ub4e4\uc744 \uc815\ub9ac\ud574\ubd24\uc2b5\ub2c8\ub2e4.<\/p>\n<p>1. <strong>\ucee4\uba38\uc2a4 \ub9c8\ucf00\ud305\uc5d0\uc11c \uc628\ub77c\uc778\uc744 \ub118\uc5b4\uc11c \uc624\ud504\ub77c\uc778\uc5d0\ub3c4 \uc601\ud5a5\uc744 \uc900\ub2e4\ub294 \uc774\uc57c\uae30 \uc778\uc0c1\uae4a\uac8c \ub4e4\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\ub807\ub2e4\uba74 \uc5b4\ub5bb\uac8c \uc628\ub77c\uc778 \uad11\uace0\uac00 \uc624\ud504\ub77c\uc778\uc758 \ub9e4\ucd9c\uc744 \uc99d\ub300 \uc2dc\ucf30\ub294\uc9c0 \ud2b8\ub798\ud0b9 \ud558\ub294 \uacfc\uc815\uc774 \uad81\uae08\ud569\ub2c8\ub2e4.<\/strong><\/p>\n<p>\uc628\ub77c\uc778 \uad11\uace0\uac00 \uc624\ud504\ub77c\uc778\uc758 \ub9e4\ucd9c\uc744 \uc99d\ub300\ud588\ub294\uc9c0\ub97c \ud2b8\ub798\ud0b9\ud558\uae30 \uc704\ud574\uc11c\ub294 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c \uacb0\uc81c\uac00 \uc77c\uc5b4\ub0a0 \uacbd\uc6b0 \uacb0\uc81c \uace0\uac1d\uc758 \uc554\ud638\ud654\ub41c \uc774\uba54\uc77c \uac12\uacfc \uacb0\uc81c\uc5ec\ubd80 \ub4f1\uc758 \ub370\uc774\ud130\uac00 \ud06c\ub9ac\ud14c\uc624 \uc2dc\uc2a4\ud15c\uc5d0 \uc804\ub2ec\ub418\ub3c4\ub85d \uc5f0\ub3d9\ud558\ub294 \uc791\uc5c5\uc774 \uc0ac\uc804\uc5d0 \ud544\uc694\ud569\ub2c8\ub2e4.<br \/>\n\uc624\ud504\ub77c\uc778 \uace0\uac1d\uc758 \uc774\uba54\uc77c\uc744 \uc554\ud638\ud654\ud558\uc5ec \ud06c\ub9ac\ud14c\uc624 \uc2dc\uc2a4\ud15c\uc744 \ud1b5\ud574 \ud574\ub2f9 \uace0\uac1d\uc744 \uc628\ub77c\uc778\uc5d0\uc11c \ucc3e\uc544 \uad11\uace0\ub97c \uc1a1\ucd9c\ud558\ub294 \uac83\uc5d0 \ub300\ud574 \ub9d0\uc500\ub4dc\ub838\uc5c8\ub294\ub370\uc694.\u00a0 \ud574\ub2f9 \uace0\uac1d\uc5d0\uac8c \uad11\uace0\uac00 \ub3c4\ub2ec\ud558\uac70\ub098 \uad11\uace0\uc5d0 \ubc18\uc751\ud558\uac8c \ub418\uba74 \uc774\ud6c4 \uc624\ud504\ub77c\uc778\uc758 \uacb0\uc81c\uac00 \ubc1c\uc0dd\ud560 \uacbd\uc6b0 \ub9c8\ucc2c\uac00\uc9c0\ub85c \uc804\ub2ec\ub418\ub294 \uc554\ud638\ud654\ub41c \uc774\uba54\uc77c \uac12\uc744 \ud1a0\ub300\ub85c \ud574\ub2f9 \uc628\ub77c\uc778\uad11\uace0\uac00 \uc624\ud504\ub77c\uc778 \ub9e4\ucd9c\uc5d0 \uc601\ud5a5\uc744 \ubbf8\ucce4\ub294\uc9c0\ub97c \ud06c\ub85c\uc2a4 \uccb4\ud06c\ud558\uac8c \ub429\ub2c8\ub2e4.<\/p>\n<p><strong>2. UF(Upper Funnel, \uc5b4\ud37c\ud37c\ub110)\ub294 \ubb34\uc5c7\uc778\uac00\uc694?<\/strong><\/p>\n<p>\ubcf4\uc720\ud558\uace0 \uc788\ub294 \uc6f9\uc11c\ube44\uc2a4 \ubc0f \uc571\uc744 \ubc29\ubb38\ud558\uc9c0 \uc54a\uc740 \uc2e0\uaddc\uace0\uac1d\uc744 \ub300\uc0c1\uc73c\ub85c \ud558\ub294 \ubc29\ubb38\uc790 \ud655\ub300 \ubaa9\uc801\uc758 \ud06c\ub9ac\ud14c\uc624 \ucea0\ud398\uc778\uc785\ub2c8\ub2e4.\u00a0 \ud06c\ub9ac\ud14c\uc624\uc5d0\uc11c\ub294 \uc2e0\uaddc\uace0\uac1d\uc744 \ub300\uc0c1\uc73c\ub85c \uad11\uace0\ub97c \ub178\ucd9c\ud558\ub418, \uad6c\ub9e4\uc804\ud658 \ucd5c\uc801\ud654 \uc5d4\uc9c4 (CRO)\ub4f1\uc744 \ud65c\uc6a9\ud558\uc5ec \uc774\uc655\uc774\uba74 \uad6c\ub9e4\ub825\uc774 \uc788\ub294 \uace0\uac1d\uc744 \uc6b0\uc120 \ud0c0\uac9f\ud305 \ud560 \uc218 \uc788\uc73c\uba70, \ub098\uc544\uac00 \uc7a5\uae30\uc801\uc73c\ub85c \ub0b4 \uace0\uac1d\uc774 \ub420 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uace0\uac1d\uc744 \uc720\uc785 \uc2dc\ud0a4\ub294\ub370 \ub3c4\uc6c0\uc744 \uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u00a0 \uc2e0\uaddc\uace0\uac1d\uc744 \ud655\ubcf4\ud558\uae30 \uc704\ud55c \ubaa9\uc801\uc758 \ucea0\ud398\uc778\uc73c\ub85c UF \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud558\uc2e4 \uacbd\uc6b0\uc5d0\ub294 KPI\ub97c ROI (ROAS, COS \ub4f1)\uac00 \uc544\ub2cc UV(Unique Visitor) \ud655\ub300\ub85c \uc124\uc815\ud558\ub294 \uac83\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n<p><strong>3. \ub9ac\ud0c0\uac8c\ud305\uc744 \ud574\uc57c UF(Upper Funnel, \uc5b4\ud37c\ud37c\ub110)\uc744 \ud560 \uc218 \uc788\uc5c8\ub294\ub370 \ucc28\ud6c4\uc5d0\ub294 UF\ub9cc \ud560 \uc218\ub3c4 \uc788\uc744\uae4c\uc694?<\/strong><\/p>\n<p>UF \ucea0\ud398\uc778\uc740 \uc11c\ube44\uc2a4\ub97c \uc0ac\uc6a9\ud574\ubcf4\uc9c0 \uc54a\uc740 \uc2e0\uaddc\uace0\uac1d\uc744 \uc720\uc785\ud558\ub294 \ucea0\ud398\uc778\uc73c\ub85c \ud574\ub2f9 \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \uc6f9 \ubc0f \uc571 \uc11c\ube44\uc2a4\uc5d0 \uc720\uc785\uc774 \ub418\uba74 \uadf8 \uc774\ud6c4\uc5d0\ub294 \ucd5c\uadfc \ubc29\ubb38\ud55c \uc720\uc800\ub85c \ubd84\ub958\uac00 \ub418\uc5b4 \ub354 \uc774\uc0c1 UF \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \ub9ac\ud0c0\uac8c\ud305\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.\u00a0 \uc2e0\uaddc\uace0\uac1d\uc740 \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uad00\uc5ec\ub3c4\uac00 \ub9e4\uc6b0 \ub0ae\uc740 \uc0c1\ud0dc\uc774\uae30 \ub54c\ubb38\uc5d0, \uc774\ud6c4\uc5d0\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 LF (Lower Funnel) \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \uad00\ub9ac\ud558\uc9c0 \uc54a\uc73c\uba74 \uc774\ud0c8\ud558\uc5ec \uc601\uc601 \ud734\uba74\uc0c1\ud0dc\uac00 \ub420 \uac00\ub2a5\uc131\uc774 \ub9e4\uc6b0 \ub192\uc2b5\ub2c8\ub2e4.\u00a0 \uadf8\ub7ec\ubbc0\ub85c UF \ucea0\ud398\uc778 \uc9c4\ud589 \uc2dc\uc5d0\ub294 LF \ucea0\ud398\uc778\uc744 \ud544\ud788 \ub3d9\uc2dc \uc9c4\ud589\ud558\uc5ec \uc7ac\ubc29\ubb38\uc744 \uc720\ub3c4\ud558\uace0 \ucda9\uc131\uace0\uac1d\uc73c\ub85c \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub97c \uac15\ud654\ud558\ub294 \uac83\uc774 \ud544\uc694\ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>4. \ub9ac\ud0c0\uac8c\ud305 \ucea0\ud398\uc778\uc744 \uc6b4\uc601\ud558\ub2e4 \ubcf4\uba74 \uacb0\uad6d \uc790\uc5f0\uc720\uc785 \uac00\ub2a5\uc131\uc774 \uc788\ub294 \uc720\uc800\ub97c \ub9c8\ucf00\ud305 \ube44\uc6a9\uc744 \ub4e4\uc5ec \uc7ac\uc720\uc785\uc2dc\ud0a4\ub294 \uac83\uc774 \uc544\ub2cc\uac00 \ud558\ub294 \uc758\uad6c\uc2ec\uc774 \ub4dc\ub294\ub370, \uc774 \ubd80\ubd84\uc5d0 \ub300\ud55c \ud06c\ub9ac\ud14c\uc624\uc758 \uc124\uba85\uc774 \uad81\uae08\ud569\ub2c8\ub2e4.<\/strong><\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud574\ubcf4\uba74 \uad6c\ub9e4\ub825\uc774 \ud070 \uace0\uac1d\uc77c\uc218\ub85d \ub2e8\uc77c \uc0ac\uc774\ud2b8\uac00 \uc544\ub2cc \uba40\ud2f0 \uc0ac\uc774\ud2b8\ub97c \uc774\ub3d9\ud574\uac00\uba70 \uc0c1\ud488\uc744 \ube44\uad50\ud558\uace0 \uacb0\uad6d \uad6c\ub9e4\uc5d0 \uc774\ub974\ub294 \uac83\uc744 \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 \uc774\ub807\uac8c \uad6c\ub9e4\ub825\uc740 \uc788\uc73c\ub098 \ud0c0\uc0ac\ub85c \uc774\ud0c8 \ubc0f \ud0c0\uc0ac\uc758 \uc0c1\ud488\uc744 \uad6c\ub9e4\ud560 \uc218 \uc788\ub294 \uace0\uac1d\uc744 \uc7ac\uc720\uc785\uc2dc\ucf1c \ub0b4 \uace0\uac1d\uc774 \ub418\ub3c4\ub85d, \ub0b4 \uc0c1\ud488\uc744 \uad6c\ub9e4\ud560 \uc218 \uc788\ub3c4\ub85d \uc801\uc808\ud55c \ud0c0\uc774\ubc0d\uc5d0 \uac1c\uc778 \ub9de\ucda4\ud654 \ucd94\ucc9c\uc0c1\ud488\uc744 \ub178\ucd9c\ud569\ub2c8\ub2e4. \uadf8\ub798\uc11c \ud06c\ub9ac\ud14c\uc624\ub294 \uc790\uc5f0\uc720\uc785 \uac00\ub2a5\uc131\uc774 \uc788\ub294 \uace0\uac1d\ubcf4\ub2e4\ub294 \uc774\ud0c8 \uac00\ub2a5\uc131\uc774 \uc788\ub294 \uace0\uac1d\uc744 \ub2e4\uc2dc \uc720\uc785 \uc2dc\ud0a4\uba70, \uc720\uc785\ub41c \uace0\uac1d\uc740 \uad6c\ub9e4\uae4c\uc9c0 \uc774\uc5b4\uc9c8 \uc218 \uc788\uac8c \uac1c\uc778 \ub9de\ucda4 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \ud558\ub294 \ub9ac\ud0c0\uac8c\ud305 \ud50c\ub7ab\ud3fc\uc785\ub2c8\ub2e4.<\/p>\n<p><strong>5. \ub9ac\ud0c0\uac8c\ud305\uc744 \ud558\ub294\ub370 \uc788\uc5b4\uc11c \uc6b0\ub824\ub418\ub294 \uc0ac\ud56d \uc911 \ud558\ub098\ub294 \ud55c\uad6d\uc5d0\uc11c \uc810\uc810 \uc5c4\uaca9\ud654 \ub418\ub294 \uac1c\uc778\uc815\ubcf4\ucc98\ubc29\uce68\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ubc95\uc801\uc778 \uc774\uc288\uc640 \uad00\ub828\ud558\uc5ec \ud06c\ub9ac\ud14c\uc624\uc5d0\uc11c\ub294 \uc5b4\ub5bb\uac8c \ud578\ub4e4\ub9c1 \uc911\uc778\uc9c0 \uad81\uae08\ud569\ub2c8\ub2e4.<\/strong><\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 \uac1c\uc778\uc744 \uc2dd\ubcc4\ud560 \uc218 \uc5c6\ub294 \ud589\ub3d9 \ub370\uc774\ud130\ub9cc\uc744 \uc218\uc9d1\ud558\uace0 \uc788\uc73c\uba70, \ud06c\ub85c\uc2a4\ub514\ubc14\uc774\uc2a4\ub85c \ud65c\ub3d9\ud558\ub294 \uace0\uac1d\uc744 \ub2e8\uc77c \uace0\uac1d\uc73c\ub85c \uc778\uc2dd\ud558\uae30 \uc704\ud55c \uac12\uc778 \uc774\uba54\uc77c\ub3c4 \ub450 \ubc88 \uc554\ud638\ud654\ud558\uc5ec \uc218\uc9d1\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u00a0 \uc774\ub7ec\ud55c \ube44\uc2dd\ubcc4\uac12\ub4e4\uc740 \uc11c\ub85c \uacb0\ud569\uc774 \ub418\ub354\ub77c\ub3c4 \uace0\uac1d\uc744 \uc2dd\ubcc4\ud558\uac70\ub098 \ud310\ub2e8\ud558\uae30\uc5d0\ub294 \ubb34\ub9ac\uac00 \uc788\uc73c\uba70 \uace0\uac1d\uc758 \ucee4\uba38\uc2a4 \uad00\ub828 \uad00\uc2ec\uc815\ubcf4 \uc704\uc8fc\ub85c \uc218\uc9d1\ud558\uace0 \uad00\ub9ac\ud569\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 \uad6d\ub0b4\uc758 \uac1c\uc778\uc815\ubcf4\ubcf4\ud638\uc815\ucc45\uc744 \uc874\uc911\ud558\uace0 \uadf8\uc5d0 \ub530\ub77c \uc6b4\uc601\ud558\uae30 \uc704\ud574 \ucd5c\uc120\uc744 \ub2e4 \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u00a0 \uadf8\ub798\uc11c \uc218\uc9d1\ud558\ub294 \ub370\uc774\ud130\uc758 \uc885\ub958\uc640 \uad00\ub9ac \ubc29\ubc95 \ub4f1 \ub2e4\uc591\ud55c \ubc29\uba74\uc5d0\uc11c \uc5c4\uaca9\ud558\uac8c \ub0b4\ubd80 \uad00\ub9ac \ubc0f \uac80\uc218\ub97c \ud56d\uc0c1 \uc9c4\ud589\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>6. \ud06c\ub9ac\ud14c\uc624\uc5d0\uc11c\ub3c4 \uac00\uc785\uc804\ud658\uc744 \uccb4\ud06c\ud560 \uc218 \uc788\ub098\uc694?<\/strong><\/p>\n<p>\uac00\uc785\uc644\ub8cc \ud398\uc774\uc9c0\uc5d0 \uc804\ud658 \ud0dc\uadf8\ub97c \uc124\uce58\ud558\uc5ec \ud2b8\ub798\ud0b9\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4.<br \/>\n\uc2a4\ud0dc\ud2f1(\uace0\uc815\uc774\ubbf8\uc9c0) \ucea0\ud398\uc778\uc744 \uc8fc\ub85c \uc9d1\ud589\ud558\ub294 \uad50\uc721\/\uae08\uc735\/\ubcf4\ud5d8 \ub4f1\uc758 \uc5c5\uc885\uc5d0\uc11c \uc774\ubbf8 \ud65c\ubc1c\ud788 \uc0ac\uc6a9 \uc911\uc785\ub2c8\ub2e4.<\/p>\n<p><strong>7. \ud06c\ub85c\uc2a4 \ub514\ubc14\uc774\uc2a4 \uae30\ub2a5 \uad00\ub828\ud558\uc5ec, \ub9cc\uc57d PC\ub97c \ud1b5\ud574 \uc0c1\ud488\uc744 \ubcf8 \ud6c4 \ubaa8\ubc14\uc77c\ub85c \ub2e4\uc2dc \ubcf4\uace0 \uad6c\ub9e4\ud558\uac8c \ub41c\ub2e4\uba74 \ubaa8\ubc14\uc77c \ucea0\ud398\uc778, PC \ucea0\ud398\uc778 \uc911 \uc5b4\ub5a4 \ucea0\ud398\uc778\uc5d0 \uad6c\ub9e4 \uac74\uc218\uac00 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ub420\uae4c\uc694?<\/strong><\/p>\n<p>PC\uc5d0\uc11c \uc0c1\ud488\uc744 \ubcf4\uace0 \ubaa8\ubc14\uc77c\uc5d0\uc11c \ud574\ub2f9 \uc0c1\ud488 \ubc30\ub108\ub97c \ud074\ub9ad \ud6c4 \uad6c\ub9e4\uac00 \ubc1c\uc0dd\ud560 \uacbd\uc6b0, \ubaa8\ubc14\uc77c \ucea0\ud398\uc778\uc73c\ub85c \uad6c\ub9e4\uac00 \uc778\uc2dd\ub429\ub2c8\ub2e4.<br \/>\n\ub9cc\uc57d PC\uc5d0\uc11c \uc0c1\ud488\uc744 \ubcf4\uace0(\ubc30\ub108 \ud074\ub9adX) \ubaa8\ubc14\uc77c\uc5d0\uc11c \ubc30\ub108\ub97c \ud074\ub9ad\ud55c \ub4a4 \uacb0\uc81c\ub294 PC\uc5d0\uc11c \ud55c \uacbd\uc6b0(\ubc30\ub108 \ud074\ub9ad X) \ubaa8\ubc14\uc77c \ucea0\ud398\uc778\uc758 \ud06c\ub85c\uc2a4 \ub514\ubc14\uc774\uc2a4 \uc138\uc77c\uc988\ub85c \ud2b8\ub798\ud0b9 \ub429\ub2c8\ub2e4.<\/p>\n<p><strong>8. Criteo Universal Match (\uc720\ub2c8\ubc84\uc15c \ub9e4\uce58) \uc9c4\ud589 \uc2dc \uc554\ud638\ud654\ub41c \uc774\uba54\uc77c \uc815\ubcf4 \ubc0f ADID \ub4f1 \uae30\ud0c0 \ube44\uc2dd\ubcc4\uc815\ubcf4\ub97c \ud65c\uc6a9\ud558\uc5ec \ub3d9\uc77c \ub514\ubc14\uc774\uc2a4\ub97c \ucc3e\uc544\ub0b4\ub294 \uacfc\uc815\uc18d\uc5d0\uc11c \uc81c\uacf5\ub418\ub294 \uac01\uc885 \ube44\uc2dd\ubcc4\uc815\ubcf4\uac00 \uc2dd\ubcc4\uc815\ubcf4\ub85c \ubc14\ub00c\uba74 \uad6d\ub0b4 \uac1c\uc778\uc815\ubcf4\ubcf4\ud638\uc815\ucc45\uacfc \ubb38\uc81c\uac00 \ubc1c\uc0dd\ud558\ub294 \uac83\uc740 \uc544\ub2cc\uc9c0\uc694?<\/strong><\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\uac00 \uc218\uc9d1\ud558\ub294 \ud589\ub3d9 \ub370\uc774\ud130\ub294 \uace0\uac1d\uc774 \uad00\uc2ec \uc788\uc5c8\ub358(\ubcf4\uac70\ub098 \uac80\uc0c9) \uc0c1\ud488\uacfc \uad6c\ub9e4\ud55c \uc0c1\ud488\uc5d0 \ub300\ud55c \uc815\ubcf4\uc785\ub2c8\ub2e4.\u00a0 \uadf8\ub798\uc11c 2\ucc28\ub840 \uc554\ud638\ud654\ub41c \uc774\uba54\uc77c \ubc0f ADID \ub4f1 \uae30\ud0c0 \ube44\uc2dd\ubcc4\uc815\ubcf4\uc640 \ud589\ub3d9 \ub370\uc774\ud130\uac00 \uacb0\ud569\ud558\ub354\ub77c\ub3c4 \ud574\ub2f9 \uace0\uac1d\uc774 \ub204\uad6c\uc778\uc9c0\ub97c \uc2dd\ubcc4\ud560 \uc218\ub294 \uc5c6\uc2b5\ub2c8\ub2e4.<br \/>\n\ub610\ud55c \ud06c\ub9ac\ud14c\uc624\ub294 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\uace0 \uad00\ub9ac\ud558\ub294 \ub370\uc5d0 \uad6d\ub0b4 \uac1c\uc778\uc815\ubcf4\ubcf4\ud638\ubc95 \ubc0f \uae00\ub85c\ubc8c \uc2a4\ud0e0\ub2e4\ub4dc\ub97c \uc5c4\uaca9\ud558\uac8c \uc900\uc218\ud558\uace0\uc790 \ub178\ub825\ud558\uba70 \ub370\uc774\ud130 \uc218\uc9d1\uacfc \uad00\ub9ac\uc5d0 \uc788\uc5b4 \uc774\ub7ec\ud55c \uce21\uba74\uc744 \ucd5c\uc6b0\uc120\uc758 \uac00\uce58\ub85c \uad00\ub9ac\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u00a0<a href=\"https:\/\/www.criteo.com\/kr\/privacy\/corporate-privacy-policy\/\">\ud06c\ub9ac\ud14c\uc624 \uac1c\uc778\uc815\ubcf4\ucc98\ub9ac\ubc29\uce68\uc5d0 \ub300\ud55c \uc790\uc138\ud55c \ub0b4\uc6a9\uc740 \uc774\uacf3<\/a>\u00a0\uc5d0\uc11c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>9. Criteo Universal Match\uc5d0 \ub300\ud574 \uc124\uba85\ud574 \uc8fc\uc168\ub294\ub370, \uc774 \ub370\uc774\ud130 \uc18c\uc2a4\ub294 \ubb34\uc5c7\uc774\uace0, \ub610 \uc5b4\ub5bb\uac8c \ud558\ub098\uc758 \uc0ac\uc6a9\uc790\ub85c \uc778\uc2dd\ub418\ub294\uc9c0 \uadf8 \uacfc\uc815\uc744 \ubcf4\ub2e4 \uc0c1\uc138\ud558\uac8c \uc54c \uc218 \uc788\uc73c\uba74 \uc88b\uc744 \uac83 \uac19\uc2b5\ub2c8\ub2e4.<\/strong><\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 \uace0\uac1d\uc758 \uc554\ud638\ud654\ub41c \uc774\uba54\uc77c \uac12\uc744 \ud1a0\ub300\ub85c \ub2e4\uc591\ud55c \ub514\ubc14\uc774\uc2a4\ub97c \ub118\ub098\ub4e4\uba70 \ud65c\ub3d9\ud558\ub294 \uace0\uac1d\uc758 \ucfe0\ud0a4\uc640 ADID\ub97c \ud558\ub098\uc758 \uc0ac\uc6a9\uc790\ub85c \uc778\uc2dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u00a0 \uc554\ud638\ud654\ub41c \uc774\uba54\uc77c \uac12\uc740 \ud06c\ub9ac\ud14c\uc624 \uad11\uace0\uc8fc\uc758 \uc6f9 \ubc0f \uc571 \uc11c\ube44\uc2a4\uc5d0\uc11c \ud589\ub3d9\ub370\uc774\ud130\uc640 \ud568\uaed8 \uc804\ub2ec\ubc1b\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u00a0 \ud06c\ub9ac\ud14c\uc624\ub294 \uc774\ub807\uac8c Universal Match\ub97c \ud1b5\ud574 \ub2e4\uc591\ud55c \ud658\uacbd\uc5d0\uc11c \uc218\uc9d1\ub418\ub294 \ub370\uc774\ud130\ub97c \ub514\ubc14\uc774\uc2a4\uac00 \uc544\ub2cc \uace0\uac1d \uc911\uc2ec\uc73c\ub85c \ubd84\uc11d\ud560 \uc218 \uc788\uc73c\uba70, \uc774\ub97c \ud1b5\ud574 \ub354\uc6b1 \uac15\ub825\ud55c \uac1c\uc778\ud654 \ud0c0\uac9f\ud305\uc774 \uac00\ub2a5\ud574\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>10.\uc5b4\ub5a4 \uc591\uc2dd\uc73c\ub85c \ub370\uc774\ud130\ub97c \uc804\ub2ec\ub4dc\ub824\uc57c <a href=\"https:\/\/www.criteo.com\/kr\/for-marketers\/products\/criteo-audience-match\/\">Criteo Audience Match<\/a>(\uc624\ub514\uc5b8\uc2a4 \ub9e4\uce58)\uac00 \uac00\ub2a5\ud55c\uac00\uc694?<\/strong><\/p>\n<p>Criteo Audience Match \ucea0\ud398\uc778\uc758 \ub300\uc0c1\uc774 \ub420 \uad11\uace0\uc8fc CRM \uc0c1\uc758 \uc720\uc800 \uc774\uba54\uc77c \uc8fc\uc18c\ub97c \uc554\ud638\ud654\ud558\uc5ec \ud06c\ub9ac\ud14c\uc624 \uc11c\ubc84\uc5d0 \uc5c5\ub85c\ub4dc\ud574 \uc8fc\uc2dc\uba74 \ub429\ub2c8\ub2e4.<br \/>\n\uc774\ub97c \ud06c\ub9ac\ud14c\uc624\uac00 \uc720\ub2c8\ubc84\uc15c \ub9e4\uce58\ub97c \ud1b5\ud574 \uc0ac\uc6a9\uc790\ub97c \ub9e4\uce6d\ud55c \ud6c4 \ucea0\ud398\uc778 \ubaa8\uc218\ub85c \ud65c\uc6a9\ud569\ub2c8\ub2e4.<br \/>\n\ubcf4\ub2e4 \uc790\uc138\ud55c \uc9c4\ud589\uc808\ucc28\ub294 \ud06c\ub9ac\ud14c\uc624 \ub2f4\ub2f9\uc790\uc5d0\uac8c \ubb38\uc758 \ubd80\ud0c1 \ub4dc\ub9bd\ub2c8\ub2e4.<\/p>\n<ul>\n<li>Criteo Universal Match\uc640 Criteo Audience Match\uc5d0\uc11c \uc554\ud638\ud654\ub41c \uc774\uba54\uc77c\uc744 \ud65c\uc6a9\ud55c\ub2e4\uace0 \ud588\ub294\ub370, \uc870\uae08 \ub354 \uc790\uc138\ud55c \uc6d0\ub9ac\ub97c \uc54c\uace0 \uc2f6\uc2b5\ub2c8\ub2e4.<br \/>\n\uad11\uace0\uc8fc \uc0ac\uc774\ud2b8\uc5d0 \uac00\uc785\ud560 \ub54c \ud544\uc218\uc801\uc73c\ub85c \uc785\ub825\ud558\uac8c \ub418\uc5b4 \uc788\ub294 \ud68c\uc6d0 Email \uc8fc\uc18c\ub97c MD5 \uc54c\uace0\ub9ac\uc998 \ud639\uc740 SHA256 \ubc29\uc2dd\uc73c\ub85c \uc774\uc911 \uc554\ud638\ud654\ud558\uc5ec \ud06c\ub9ac\ud14c\uc624\uc5d0 \uc804\ub2ec\ud574 \uc8fc\uc2dc\uba74 \ub429\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uace0\uc720\ud55c \uc554\ud638\ud654 \uc774\uba54\uc77c\uc744 \uac00\uc9c4 \uc720\uc800\uac00 \uc5b4\ub5a0\ud55c \uae30\uae30\uc5d0\uc11c \uc811\uc18d\ud558\ub354\ub77c\ub3c4 \ub3d9\uc77c \uc720\uc800\ub85c \ub9e4\uce6d\ud558\uc5ec \ud06c\ub9ac\ud14c\uc624\uc758 \ub2e4\uc591\ud55c \ucea0\ud398\uc778\uc5d0\uc11c \ud65c\uc6a9\ud560 \uc218 \uc788\uac8c \ub429\ub2c8\ub2e4.<\/li>\n<li>\uc634\ub2c8\ucc44\ub110 \ub9c8\ucf00\ud305\uc744 \uc9c4\ud589\ud558\uae30 \uc704\ud574\uc11c, \uad11\uace0\uc8fc\uac00 1st Party \ub370\uc774\ud130\ub97c \uc785\ub825\ud558\ub294\uac8c \ud544\uc218\uc801\uc77c \uac83 \uac19\uc740\ub370, \uc5b4\ub514\uc11c \uc5b4\ub5bb\uac8c \ub370\uc774\ud130 \uc778\ud48b\uc744 \ub123\uac8c \ub418\uace0, \ub610 \uc2e4\uc81c \uc0ac\ub840\uc5d0 \ub300\ud574\uc11c \uc880 \ub354 \uc54c\uace0 \uc2f6\uc2b5\ub2c8\ub2e4. \ub610 \uc774\ub294 \uc77c\ubc18\uc801\uc778 DSP + DMP \uc194\ub8e8\uc158\uc758 \uc870\ud569\uacfc\ub294 \uc5b4\ub5bb\uac8c \ub2e4\ub978\uac00\uc694?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>\ub9ac\ud0c0\uac8c\ud305 \ubc0f \uac1c\uc778\ud654 \ucd94\ucc9c\uc744 \uc704\ud574 \ud06c\ub9ac\ud14c\uc624\ub294 \uad11\uace0\uc8fc\ub85c\ubd80\ud130 \ud589\ub3d9\ub370\uc774\ud130\ub97c \uc804\ub2ec\ubc1b\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u00a0 \uc6f9 \ud658\uacbd\uc5d0\uc11c\ub294 \uc790\ubc14\uc2a4\ud06c\ub9bd\ud2b8 \ud615\uc2dd\uc758 \ud2b8\ub798\ucee4\ub97c \ud1b5\ud574 \ub370\uc774\ud130\ub97c \uc804\ub2ec\ubc1b\uace0 \uc788\uc73c\uba70, \uc571 \ud658\uacbd\uc5d0\uc11c\ub294 SDK\uc0bd\uc785,\u00a0 API\uc5f0\ub3d9 \ubc0f \ud06c\ub9ac\ud14c\uc624\uc640 \uc5f0\ub3d9 \uc81c\ud734 \ub418\uc5b4 \uc788\ub294 \ub2e4\uc591\ud55c measurement \ud30c\ud2b8\ub108\uc0ac\ub4e4\uc744 \ud65c\uc6a9\ud558\ub294 \ubc29\ubc95 \ub4f1\uc744 \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub354 \uad81\uae08\ud55c \ub0b4\uc6a9\uc774 \uc788\uc73c\uc2e0\uac00\uc694? <a href=\"mailto:marketingkr@criteo.com\">marketingkr@criteo.com<\/a>\uc73c\ub85c \ubb38\uc758\uc8fc\uc138\uc694!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \uc774\ubc88 \ud3ec\uc2a4\ud2b8\uc5d0\uc11c\ub294 \ud06c\ub9ac\ud14c\uc624 \ub2e4\uc774\ub098\ubbf9 \ub9ac\ud0c0\uac8c\ud305 \uad11\uace0 \ucea0\ud398\uc778\uc5d0 \ub300\ud574 \uac00\uc7a5 \uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38\ub4e4\uc744 \uc815\ub9ac\ud574\ubd24\uc2b5\ub2c8\ub2e4. 1. \ucee4\uba38\uc2a4 \ub9c8\ucf00\ud305\uc5d0\uc11c \uc628\ub77c\uc778\uc744 \ub118\uc5b4\uc11c \uc624\ud504\ub77c\uc778\uc5d0\ub3c4 \uc601\ud5a5\uc744 \uc900\ub2e4\ub294 \uc774\uc57c\uae30 \uc778\uc0c1\uae4a\uac8c \ub4e4\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\ub807\ub2e4\uba74 \uc5b4\ub5bb\uac8c \uc628\ub77c\uc778 \uad11\uace0\uac00 \uc624\ud504\ub77c\uc778\uc758 \ub9e4\ucd9c\uc744 \uc99d\ub300 \uc2dc\ucf30\ub294\uc9c0 \ud2b8\ub798\ud0b9 \ud558\ub294 \uacfc\uc815\uc774 \uad81\uae08\ud569\ub2c8\ub2e4. \uc628\ub77c\uc778 \uad11\uace0\uac00 \uc624\ud504\ub77c\uc778\uc758 \ub9e4\ucd9c\uc744 \uc99d\ub300\ud588\ub294\uc9c0\ub97c \ud2b8\ub798\ud0b9\ud558\uae30 \uc704\ud574\uc11c\ub294 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c \uacb0\uc81c\uac00 \uc77c\uc5b4\ub0a0 \uacbd\uc6b0 \uacb0\uc81c \uace0\uac1d\uc758 \uc554\ud638\ud654\ub41c \uc774\uba54\uc77c \uac12\uacfc \uacb0\uc81c\uc5ec\ubd80 [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":6528,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[145],"coauthors":[],"class_list":{"0":"post-6485","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\ud06c\ub9ac\ud14c\uc624 \ucea0\ud398\uc778 FAQ | KR - Criteo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-%ec%ba%a0%ed%8e%98%ec%9d%b8-faq\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ud06c\ub9ac\ud14c\uc624 \ucea0\ud398\uc778 FAQ | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"&nbsp; \uc774\ubc88 \ud3ec\uc2a4\ud2b8\uc5d0\uc11c\ub294 \ud06c\ub9ac\ud14c\uc624 \ub2e4\uc774\ub098\ubbf9 \ub9ac\ud0c0\uac8c\ud305 \uad11\uace0 \ucea0\ud398\uc778\uc5d0 \ub300\ud574 \uac00\uc7a5 \uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38\ub4e4\uc744 \uc815\ub9ac\ud574\ubd24\uc2b5\ub2c8\ub2e4. 1. \ucee4\uba38\uc2a4 \ub9c8\ucf00\ud305\uc5d0\uc11c \uc628\ub77c\uc778\uc744 \ub118\uc5b4\uc11c \uc624\ud504\ub77c\uc778\uc5d0\ub3c4 \uc601\ud5a5\uc744 \uc900\ub2e4\ub294 \uc774\uc57c\uae30 \uc778\uc0c1\uae4a\uac8c \ub4e4\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\ub807\ub2e4\uba74 \uc5b4\ub5bb\uac8c \uc628\ub77c\uc778 \uad11\uace0\uac00 \uc624\ud504\ub77c\uc778\uc758 \ub9e4\ucd9c\uc744 \uc99d\ub300 \uc2dc\ucf30\ub294\uc9c0 \ud2b8\ub798\ud0b9 \ud558\ub294 \uacfc\uc815\uc774 \uad81\uae08\ud569\ub2c8\ub2e4. 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