{"id":6687,"date":"2018-01-23T01:53:43","date_gmt":"2018-01-23T01:53:43","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/?p=6687"},"modified":"2018-09-19T18:39:43","modified_gmt":"2018-09-19T18:39:43","slug":"%eb%b3%80%ed%99%94-%eb%ac%b4%ec%8c%8d%ed%95%9c-2018%eb%85%84-%eb%94%94%ec%a7%80%ed%84%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%eb%b0%8f-%ec%bb%a4%eb%a8%b8%ec%8a%a4-%ec%a0%84%eb%a7%9d","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%eb%b3%80%ed%99%94-%eb%ac%b4%ec%8c%8d%ed%95%9c-2018%eb%85%84-%eb%94%94%ec%a7%80%ed%84%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%eb%b0%8f-%ec%bb%a4%eb%a8%b8%ec%8a%a4-%ec%a0%84%eb%a7%9d\/","title":{"rendered":"\ubcc0\ud654 \ubb34\uc30d\ud55c 2018\ub144 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ubc0f \ucee4\uba38\uc2a4 \uc804\ub9dd"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\uc9c0\ub09c 4\ub144\uac04 \ud06c\ub9ac\ud14c\uc624\ub294 \ub2e4\uac00\uc62c \ud574\uc5d0 \uc608\uc0c1\ub418\ub294 \uc8fc\uc694 \ud2b8\ub80c\ub4dc\uc640 \uc804\ub9dd\uc744 \ub2f4\uc740 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ubc0f \ucee4\uba38\uc2a4 \uc804\ub9dd \ubcf4\uace0\uc11c\ub97c \ubc1c\uac04\ud574\uc654\uc2b5\ub2c8\ub2e4. \uc62c \ud55c\ud574, \ub9ac\ud14c\uc77c\ub7ec, \ube0c\ub79c\ub4dc \ubc0f \ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c \ud765\ubbf8\ub85c\uc6b4 \uae30\ud68c\uc640 \ub3c4\uc804\uacfc\uc81c\ub97c \uc81c\uc2dc\ud560\u00a0<a href=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/01\/2018-Criteo-Trends-KR.pdf\" target=\"_blank\" rel=\"noopener\">8\uac00\uc9c0 \uc8fc\uc694 \ud2b8\ub80c\ud2b8<\/a>\ub97c \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/p>\n<p><strong>\ub3d9\uc601\uc0c1\uacfc \uc74c\uc131\uc758 \uc131\uc7a5 \uae30\ud68c<\/strong><\/p>\n<p>\uc62c\ud574\uc5d0\ub294 \ub3d9\uc601\uc0c1\uacfc \uc74c\uc131\uc5d0 \ub300\ud55c \ud765\ubbf8\ub85c\uc6b4 \uae30\ud68c\uac00 \uc5f4\ub9b4 \uac83\uc785\ub2c8\ub2e4. \uc810\uc810 \ub354 \ub9ce\uc740 \uad11\uace0 \uc608\uc0b0\uc774 \ub3d9\uc601\uc0c1\uc5d0 \ubc30\uc815\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. Facebook, YouTube, Instagram, Snapchat \ub4f1 \ubaa8\ub4e0 \uc8fc\uc694 \uae30\uc5c5\ub4e4\uc740 \ub3d9\uc601\uc0c1\uc5d0 \ub192\uc740 \uc6b0\uc120\uc21c\uc704\ub97c \ub450\uace0 \uc788\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.cnbc.com\/2018\/01\/04\/cowen-facebook-vs-google-digital-ad-business.html\" target=\"_blank\" rel=\"noopener\">\ucd5c\uadfc Cowen\uc774 \uace0\uc704 \uad11\uace0\uc8fc 50\uba85\uc744 \ub300\uc0c1\uc73c\ub85c \uc218\ud589\ud55c \uc124\ubb38\uc870\uc0ac<\/a>\uc5d0\uc11c, \uc751\ub2f5\uc790\uc758 41%\ub294 Facebook \ub3d9\uc601\uc0c1\uc774 \uc0c8\ub85c\uc6b4 \uad11\uace0 \ucea0\ud398\uc778 \ub7f0\uce6d\uc744 \uc704\ud55c \ucd5c\uc801\uc758 \ud50c\ub7ab\ud3fc\uc774\ub77c\uace0 \ub300\ub2f5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc74c\uc131\uc744 \ud1b5\ud55c \uc1fc\ud551\uc774 \uac00\ub2a5\ud574\uc9c0\uace0 \uc788\uc73c\uba70, \uc774\ub7ec\ud55c \ud2b8\ub80c\ub4dc\ub294 \uc2a4\ub9c8\ud2b8 \uc2a4\ud53c\ucee4\uc758 \ud65c\uc6a9 \uc99d\ub300\uc640 Amazon, Google \uac04\uc758 \uacbd\uc7c1 \uac00\uc18d\ud654\ub85c \uc2e0\uc18d\ud558\uac8c \ud655\uc0b0\ub420 \uac83\uc785\ub2c8\ub2e4. <a href=\"https:\/\/www.cnbc.com\/2017\/12\/21\/buy-amazon-because-alexa-will-drive-10-billion-in-sales-rbc-capital.html\" target=\"_blank\" rel=\"noopener\">RBC Capital Markets\uc774 \uc2e4\uc2dc\ud55c \ud55c \uc5f0\uad6c \uc870\uc0ac<\/a>\ub294 Amazon\uc774 \uc778\uacf5\uc9c0\ub2a5 \ud50c\ub7ab\ud3fc Alexa\uc758 \ud310\ub9e4\uc640 \uc74c\uc131\uc744 \uc774\uc6a9\ud55c \uc1fc\ud551\uc744 \ud1b5\ud574 $100~$110\uc5b5\uc758 \ucd94\uac00 \ub9e4\ucd9c\uc744 \uc62c\ub9b4 \uac83\uc73c\ub85c \ub0b4\ub2e4\ubcf4\uc558\uc2b5\ub2c8\ub2e4. \uc2a4\ub9c8\ud2b8 \uc2a4\ud53c\ucee4\ub97c \uc0ac\uc6a9\ud55c \uad6c\ub9e4 \ud65c\ub3d9\uc774 \uc99d\uac00\ud558\uba74, \ub9de\ucda4\ud615 \ub9c8\ucf00\ud305\uc5d0 \uc774\ub7ec\ud55c \ub514\ubc14\uc774\uc2a4\ub97c \uc0ac\uc6a9\ud558\ub294 \uacbd\uc6b0\ub3c4 \ub354\ubd88\uc5b4 \uc99d\uac00\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p><strong>GDPR \ub3c4\uc804\uacfc\uc81c \ubc0f \uaddc\uc81c \uac15\ud654\uc5d0 \ub300\ud55c \ub300\uc751<\/strong><\/p>\n<p>2018\ub144 5\uc6d4 25\uc77c, \uc720\ub7fd \uc77c\ubc18 \uac1c\uc778\uc815\ubcf4\ubcf4\ud638\ubc95(General Data Protection Regulation, GDPR)\uc774 \ubc1c\ud6a8\ub429\ub2c8\ub2e4. \ub300\ubd80\ubd84\uc758 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ubc0f \uae30\uc220 \uae30\uc5c5\ub4e4\uc740 \uc774\ubbf8 GDPR \uc900\uc218\ub97c \uc704\ud55c \uc870\uce58\ub97c \uc2e4\ud589\ud558\uace0 \uc788\uc9c0\ub9cc, \ub9ce\uc740 \uc1fc\ud551\ubab0\uacfc \ube0c\ub79c\ub4dc\ub4e4\uc740 \uc5ec\uc804\ud788 \uc644\uc804\ud55c \uc900\ube44\ub97c \uac16\ucd94\uc9c0 \ubabb\ud55c \uc0c1\ud0dc\uc785\ub2c8\ub2e4. <a href=\"https:\/\/dtr-retail.thalesesecurity.com\/\" target=\"_blank\" rel=\"noopener\">Thales\uc758 2017 \ub370\uc774\ud130 \uc704\ud611 \ubcf4\uace0\uc11c<\/a>\ub294 5\uac1c \uc1fc\ud551\ubab0 \uc911 2\uacf3\uc774 \uc9c0\ub09c\ud574 1\uac74 \uc774\uc0c1\uc758 \ub370\uc774\ud130 \uce68\ud574\ub97c \uacbd\ud5d8\ud588\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub9ce\uc740 \uc560\ub110\ub9ac\uc2a4\ud2b8\ub4e4\uc740 \ub610\ud55c \uc62c\ud574 Amazon, Facebook, Google\uc5d0 \ub300\ud55c &#8216;\uae30\uc220\uc801 \ubc18\ubc1c(techlash)&#8217;\uc774 \ubc1c\uc0dd\ud560 \uc218 \uc788\ub2e4\uba70, \uc774\ub7ec\ud55c \ubc18\ub3c5\uc810 \ud14c\ud06c \uae30\uc5c5\ub4e4\uc5d0\uac8c \ubcf4\ub2e4 \uac15\ub825\ud55c \ubc95\uaddc \uc801\uc6a9\uc774 \uc694\uad6c\ub420 \uc804\ub9dd\uc785\ub2c8\ub2e4.<\/p>\n<p><strong>\ub370\uc774\ud130 \ud480\ub9c1(Data pooling): \ud55c \ubc29\uc6b8\uc758 \ubb3c\uc774 \ubaa8\uc5ec \ubc14\ub2e4\ub97c \uc774\ub8f9\ub2c8\ub2e4.<\/strong><\/p>\n<p><a href=\"http:\/\/www2.criteo.com\/vibrant-future\">Forbes Insights \ubcf4\uace0\uc11c<\/a>\uc5d0 \ub530\ub974\uba74, \ub9ac\ud14c\uc77c\ub7ec\uc640 \ube0c\ub79c\ub4dc\ub4e4\uc740 &#8216;\uc6d4\ub4dc \uac00\ub4e0(walled garden)&#8217;\uc774 \uace0\uac1d \ub370\uc774\ud130\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc5d0 \ub300\ud574 \uc6b0\ub824\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc2e4\uc81c\ub85c, \ud3d0\uc1c4\ub41c \ud658\uacbd\uc744 \ub098\ud0c0\ub0b4\ub294 \uc6d4\ub4dc \uac00\ub4e0 \ub0b4\uc5d0 \ub370\uc774\ud130\ub97c \ubcf4\uad00\ud558\ub294 \ub370\ub294 \uc0c1\ub2f9\ud55c \ud55c\uacc4\uac00 \uc788\uc73c\uba70, \ub370\uc774\ud130 \uc624\uc6a9\uacfc \uac1c\uc778\uc815\ubcf4 \uce68\ud574\uc758 \uc704\ud5d8\uc5d0 \ub300\ud55c \uc6b0\ub824\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc62c\ud574\ub294 \uace0\uac1d\uc758 \ube44\uc2dd\ubcc4 \uac1c\uc778 \uc815\ubcf4\uc5d0 \ub300\ud55c \ub9ac\ud14c\uc77c\ub7ec, \ube0c\ub79c\ub4dc \ubc0f \uae30\uc220 \uae30\uc5c5\ub4e4 \uac04\uc758 \ub370\uc774\ud130 \ud480\ub9c1\uc744 \uc704\ud55c \ud611\uc5c5\uc774 \uc99d\uac00\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n<p>2017\ub144 Amazon, Walmart, Alibaba \ub4f1\uc774 \uc8fc\uc694 \uc18c\ub9e4\uc810\ub4e4\uc744 \uc778\uc218\ud55c \uac00\uc6b4\ub370, 2018\ub144\uc5d0\ub3c4 \ub9c8\ucf00\ud305 \ud14c\ud06c\ub180\ub85c\uc9c0(mar-tech) \ubc0f \uc18c\uc15c \ubd84\uc57c\uc5d0\uc11c \ub9ce\uc740 \uc804\ub7b5\uc801 \uc778\uc218 \ubc1c\ud45c\uac00 \uc788\uc744 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \ud604\uc7ac \uc8fc\uc694 \uc5c5\uccb4\ub4e4\uc774 \uc7a0\uc7ac\uace0\uac1d \ub3c4\ub2ec \ubc94\uc704 \ud655\uc7a5\uacfc \ub370\uc774\ud130, \ubd84\uc11d \ubc0f \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc5ed\ub7c9\uc744 \uac15\ud654\uc2dc\ud0ac \uc804\ub7b5\uc801 \uc778\uc218\ub97c \uace0\ub824\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc804\ubc18\uc801\uc73c\ub85c 2018\ub144\uc740 \uad11\uace0 \uc9c0\ucd9c, \uc628\ub77c\uc778 \uc1fc\ud551, \ub9ac\ud14c\uc77c \ud22c\uc790, \ub370\uc774\ud130 \ud30c\ud2b8\ub108\uc2ed, \uc778\uc218 \ubc0f \uaddc\uc81c\uc640 \uad00\ub828\ud558\uc5ec \ub2e4\uc591\ud55c \ud601\uc2e0\uacfc \ubcc0\ud654\uac00 \uc774\ub8e8\uc5b4\uc9c0\ub294 \ud55c \ud574\uac00 \ub420 \uac83\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc804\ub9dd\uc744 \ub2f4\uace0 \uc788\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 \u2018\ucee4\uba38\uc2a4 &amp; \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc804\ub9dd 2018\u2019 \ubcf4\uace0\uc11c\ub97c \uc77d\uc5b4\ubcf4\uc2ed\uc2dc\uc624<\/p>\n<p><a href=\"https:\/\/www.slideshare.net\/CriteoReports\/2018-86593086\">https:\/\/www.slideshare.net\/CriteoReports\/2018-86593086<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \uc9c0\ub09c 4\ub144\uac04 \ud06c\ub9ac\ud14c\uc624\ub294 \ub2e4\uac00\uc62c \ud574\uc5d0 \uc608\uc0c1\ub418\ub294 \uc8fc\uc694 \ud2b8\ub80c\ub4dc\uc640 \uc804\ub9dd\uc744 \ub2f4\uc740 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ubc0f \ucee4\uba38\uc2a4 \uc804\ub9dd \ubcf4\uace0\uc11c\ub97c \ubc1c\uac04\ud574\uc654\uc2b5\ub2c8\ub2e4. \uc62c \ud55c\ud574, \ub9ac\ud14c\uc77c\ub7ec, \ube0c\ub79c\ub4dc \ubc0f \ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c \ud765\ubbf8\ub85c\uc6b4 \uae30\ud68c\uc640 \ub3c4\uc804\uacfc\uc81c\ub97c \uc81c\uc2dc\ud560\u00a08\uac00\uc9c0 \uc8fc\uc694 \ud2b8\ub80c\ud2b8\ub97c \uc18c\uac1c\ud569\ub2c8\ub2e4. \ub3d9\uc601\uc0c1\uacfc \uc74c\uc131\uc758 \uc131\uc7a5 \uae30\ud68c \uc62c\ud574\uc5d0\ub294 \ub3d9\uc601\uc0c1\uacfc \uc74c\uc131\uc5d0 \ub300\ud55c \ud765\ubbf8\ub85c\uc6b4 \uae30\ud68c\uac00 \uc5f4\ub9b4 \uac83\uc785\ub2c8\ub2e4. \uc810\uc810 \ub354 \ub9ce\uc740 \uad11\uace0 \uc608\uc0b0\uc774 \ub3d9\uc601\uc0c1\uc5d0 \ubc30\uc815\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. Facebook, YouTube, Instagram, Snapchat [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":6688,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[145],"coauthors":[],"class_list":{"0":"post-6687","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"stae_popup_enable":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\ubcc0\ud654 \ubb34\uc30d\ud55c 2018\ub144 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ubc0f \ucee4\uba38\uc2a4 \uc804\ub9dd | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\uc9c0\ub09c 4\ub144\uac04 \ud06c\ub9ac\ud14c\uc624\ub294 \ub2e4\uac00\uc62c \ud574\uc5d0 \uc608\uc0c1\ub418\ub294 \uc8fc\uc694 \ud2b8\ub80c\ub4dc\uc640 \uc804\ub9dd\uc744 \ub2f4\uc740 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ubc0f \ucee4\uba38\uc2a4 \uc804\ub9dd \ubcf4\uace0\uc11c\ub97c \ubc1c\uac04\ud574\uc654\uc2b5\ub2c8\ub2e4. \uc62c \ud55c\ud574, \ub9ac\ud14c\uc77c\ub7ec, \ube0c\ub79c\ub4dc \ubc0f \ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c \ud765\ubbf8\ub85c\uc6b4 \uae30\ud68c\uc640 \ub3c4\uc804\uacfc\uc81c\ub97c \uc81c\uc2dc\ud560\u00a08\uac00\uc9c0 \uc8fc\uc694 \ud2b8\ub80c\ud2b8\ub97c \uc18c\uac1c\ud569\ub2c8\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/%eb%b3%80%ed%99%94-%eb%ac%b4%ec%8c%8d%ed%95%9c-2018%eb%85%84-%eb%94%94%ec%a7%80%ed%84%b8-%eb%a7%88%ec%bc%80%ed%8c%85-%eb%b0%8f-%ec%bb%a4%eb%a8%b8%ec%8a%a4-%ec%a0%84%eb%a7%9d\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ubcc0\ud654 \ubb34\uc30d\ud55c 2018\ub144 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ubc0f \ucee4\uba38\uc2a4 \uc804\ub9dd | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"\uc9c0\ub09c 4\ub144\uac04 \ud06c\ub9ac\ud14c\uc624\ub294 \ub2e4\uac00\uc62c \ud574\uc5d0 \uc608\uc0c1\ub418\ub294 \uc8fc\uc694 \ud2b8\ub80c\ub4dc\uc640 \uc804\ub9dd\uc744 \ub2f4\uc740 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ubc0f \ucee4\uba38\uc2a4 \uc804\ub9dd \ubcf4\uace0\uc11c\ub97c \ubc1c\uac04\ud574\uc654\uc2b5\ub2c8\ub2e4. \uc62c \ud55c\ud574, \ub9ac\ud14c\uc77c\ub7ec, \ube0c\ub79c\ub4dc \ubc0f \ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c \ud765\ubbf8\ub85c\uc6b4 \uae30\ud68c\uc640 \ub3c4\uc804\uacfc\uc81c\ub97c \uc81c\uc2dc\ud560\u00a08\uac00\uc9c0 \uc8fc\uc694 \ud2b8\ub80c\ud2b8\ub97c \uc18c\uac1c\ud569\ub2c8\ub2e4.\" \/>\n<meta property=\"og:url\" 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