{"id":6831,"date":"2018-02-08T18:29:26","date_gmt":"2018-02-08T18:29:26","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/?p=6831"},"modified":"2018-09-19T18:22:36","modified_gmt":"2018-09-19T18:22:36","slug":"loreal%ec%9d%98-%ea%b0%9c%ec%9d%b8-%eb%a7%9e%ec%b6%a4%ed%99%94%eb%a1%9c%eb%b6%80%ed%84%b0-%eb%a7%88%ec%bc%80%ed%84%b0%eb%93%a4%ec%9d%b4-%ec%96%bb%ec%9d%84-%ec%88%98-%ec%9e%88%eb%8a%94-3%ea%b0%80","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/loreal%ec%9d%98-%ea%b0%9c%ec%9d%b8-%eb%a7%9e%ec%b6%a4%ed%99%94%eb%a1%9c%eb%b6%80%ed%84%b0-%eb%a7%88%ec%bc%80%ed%84%b0%eb%93%a4%ec%9d%b4-%ec%96%bb%ec%9d%84-%ec%88%98-%ec%9e%88%eb%8a%94-3%ea%b0%80\/","title":{"rendered":"L’Oreal\uc758 \uac1c\uc778 \ub9de\ucda4\ud654\ub85c\ubd80\ud130 \ub9c8\ucf00\ud130\ub4e4\uc774 \uc5bb\uc744 \uc218 \uc788\ub294 3\uac00\uc9c0 \uad50\ud6c8"},"content":{"rendered":"

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\uc5b4\ub290 \ubdf0\ud2f0 \ub9e4\uc7a5\uc5d0 \uac00\ub4e0, \uc9c4\uc5f4\ub41c \uc218\ub9ce\uc740 \uc0c9\uc870\uc758 \ub9bd\uc2a4\ud2f1\ub4e4\uc744 \ubcf4\uba74 \ubaa8\ub4e0 \ubdf0\ud2f0 \ube0c\ub79c\ub4dc\ub4e4 \uac04\uc5d0 \uc874\uc7ac\ud558\ub294 \uacf5\ud1b5\uc810\uc744 \ubc1c\uacac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uba54\uc774\ud06c\uc5c5 \ucde8\ud5a5\uc740 \uac01 \uac1c\uc778\ub9c8\ub2e4 \uace0\uc720\ud558\ub2e4\ub294 \uc0ac\uc2e4\uc785\ub2c8\ub2e4. \uc18c\ubc29\ucc28 \ub808\ub4dc, \uc544\ub2c8\uba74 \ub538\uae30 \ub11d\ucfe8? \ubc18\uc9dd\uc774\ub294 \ucf54\ud30c\uce74\ubc14\ub098 \uc544\ub2c8\uba74 \ubd80\ub4dc\ub7ec\uc6b4 \ud504\ub80c\uce58 \ud0a4\uc2a4? \uadf8\ub0a0\uc758 \uc637\ucc28\ub9bc, \ubb34\ub4dc, \uc57d\uc18d \uc0c1\ub300\uc5d0 \ub530\ub77c \ub300\ub2f5\uc740 \ub2ec\ub77c\uc9c8 \uac81\ub2c8\ub2e4.<\/p>\n

\ud544\uc694\ud55c \uc21c\uac04\uc5d0 \ucc3e\uace0 \uc788\ub294 \ubc14\ub85c \uadf8\uac83\uc744 \ubc1c\uacac\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \uac83, \uadf8\uac83\uc774 \ubc14\ub85c \ub9c8\ucf00\ud305 \ub9de\ucda4\ud654(marketing personalization)<\/strong>\uc758 \ud575\uc2ec\uc785\ub2c8\ub2e4.<\/p>\n

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\ub370\uc774\ud130 \ud65c\uc6a9\uc744 \ud1b5\ud55c L\u2019Oreal\uc758 \ub9ac\ub354\uc2ed \ud655\ubcf4<\/h3>\n

L\u2019Or\u00e9al\uc740 \uc138\uacc4\uc5d0\uc11c \uac00\uc7a5 \uc131\uacf5\uc801\uc778 \ubdf0\ud2f0 \ube0c\ub79c\ub4dc \uc911 \ud558\ub098\uc785\ub2c8\ub2e4. Lanc\u00f4me, Urban Decay, Essie, NYX, Redken, Kiehl\u2019s, Biotherm, Garnier \ub4f1 \uc5f4\ub82c\ud55c \ucd94\uc885\uc790\ub4e4\uc744 \ubcf4\uc720\ud55c \ub2e4\uc591\ud55c \uacc4\uc5f4\uc0ac\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774 \uc138\uacc4\uc801\uc778 \ud654\uc7a5\ud488 \uae30\uc5c5\uc740(2016\ub144 \ub9e4\ucd9c 250\uc5b5 \uc720\ub85c) \ubdf0\ud2f0 \uc5c5\uacc4\uc758 \ub9ac\ub354\ub85c\uc11c, \uc5b8\uc81c \uc5b4\ub514\uc11c\ub098 \uace0\uac1d\ub4e4\uacfc \uad50\uac10\ud560 \uc218 \uc788\ub294 \ub9de\ucda4\ud654 \ubc29\uc2dd\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \ud601\uc2e0\ud574\ub098\uac00\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\ub7ec\ud55c \ubdf0\ud2f0 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ucd94\uc9c4\ud558\ub294\ub370 \ubb34\uc5c7\uc744 \uc0ac\uc6a9\ud560\uae4c\uc694? \ub2e4\ub984 \uc544\ub2cc \ub370\uc774\ud130\uc785\ub2c8\ub2e4. \ubdf0\ud2f0 \ube0c\ub79c\ub4dc\ub4e4\uc774 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud574 \uc5b4\ub5bb\uac8c \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \ub9de\ucda4\ud654\ud560 \uc218 \uc788\ub294\uc9c0 \uba87 \uac00\uc9c0 \uc911\uc694\ud55c \ud301\uc744 \uc54c\ub824 \ub4dc\ub9ac\ub3c4\ub85d \ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

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1. \ub370\uc774\ud130\ub97c \ud1b5\ud55c \uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \ub9c8\ucf00\ud305 \ud1b5\ud569<\/h3>\n

\ub9de\ucda4\ud654\ub294 \uace0\uac1d\uc774 \ucc44\ub110\uc744 \ubc14\uafc0 \ub54c\ub9c8\ub2e4 \ub9e4\ubc88 \ub2e4\ub974\uac8c \ub300\ud55c\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. L\u2019Or\u00e9al\uc758 \ucd5c\uace0 \ub9c8\ucf00\ud305 \ucc45\uc784\uc790\uc778 \uc2a4\ud14c\ud310 \ubca0\ub8e8\ubca0(St\u00e9phane B\u00e9rub\u00e9)\ub294 \ucd5c\uadfc Marketing Week\uacfc\uc758<\/u> \uc778\ud130\ubdf0<\/a>\uc5d0\uc11c \ubdf0\ud2f0 \ube0c\ub79c\ub4dc\uac00 \uc5bc\ub9c8\ub098 \ub9e4\ucd9c\uc744 \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\ub290\ub0d0\ub294 \uc624\ud504\ub77c\uc778 \ubc0f \uc628\ub77c\uc778 \ub9c8\ucf00\ud305 \uae30\ubc95\uc5d0 \ub2ec\ub824 \uc788\ub2e4\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\u201c\uc6b0\ub9ac\ub294 \uc628\ub77c\uc778 \uc18c\ube44\uc790\uc640 \uc624\ud504\ub77c\uc778 \uc18c\ube44\uc790\uac00 \ub530\ub85c \uc788\ub2e4\uace0 \uc0dd\uac01\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud305\uc740 [\ubcc4\ub3c4\uc758] \ub514\uc9c0\ud138 \uc815\ucc45\uc744 \uc138\uc6b0\ub294 \uac83\uc5d0\uc11c \ubc97\uc5b4\ub0a0 \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ub514\uc9c0\ud138 \uc804\ub7b5\uc774 \ubb34\uc5c7\uc774\ub0d0\uc5d0 \uad00\ud55c \uc774\uc57c\uae30\ub294 \uc774\uc81c \uc911\ub2e8\ud574\uc57c \ud569\ub2c8\ub2e4. L\u2019Or\u00e9al\uc758 \ubb38\ud654\ub294 \uc774\ub7ec\ud55c \uc810\uc744 \uac15\uc870\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4\u201d\ub77c\uace0 \uadf8\ub294 \uc124\uba85\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\ube0c\ub809\uc2dc\ud2b8(Brexit)\uc640 \uacbd\uc81c\uc801, \uc815\uce58\uc801 \ubd88\ud655\uc2e4\uc131\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0, \uadf8\ub294 L\u2019Or\u00e9al\uc774 \uc601\uad6d \uc2dc\uc7a5\uc5d0\uc11c \uc131\uc7a5\ud560 \uac83\uc774\ub77c\uace0 \ud655\uc2e0\ud569\ub2c8\ub2e4. L\u2019Or\u00e9al\uc5d0\uac8c \uc601\uad6d\uc740 \ubbf8\uad6d, \uc911\uad6d, \ud504\ub791\uc2a4\uc5d0 \uc774\uc5b4 4\ubc88\uc9f8\ub85c \ud070 \uc2dc\uc7a5\uc785\ub2c8\ub2e4. \ud604\uc7ac L\u2019Or\u00e9al \ub9e4\ucd9c\uc758 \uc57d 20%\uac00 \uc774\ucee4\uba38\uc2a4(ecommerce) \ucc44\ub110\uc5d0\uc11c \uc774\ub8e8\uc5b4\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ubca0\ub8e8\ubca0\ub294 \ub514\uc9c0\ud138 \ub9e4\ucd9c\uc758 \ube44\uc728\uc744 \ub354 \ub192\uc774\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\ub824\uba74, \ube0c\ub79c\ub4dc\uac00 \uc774\uc81c\ub294 \uc774\ucee4\uba38\uc2a4\ub97c \ubcc4\ub3c4\uc758 \ucc44\ub110\ub85c \uac04\uc8fc\ud574\uc11c\ub294 \uc548\ub41c\ub2e4\ub294 \uac83\uc774 \uadf8\uc758 \uc0dd\uac01\uc785\ub2c8\ub2e4.<\/p>\n

Criteo\uac00 \ucd5c\uadfc \ubc1c\ud45c\ud55c \uc1fc\ud37c \uc2a4\ud1a0\ub9ac \ubcf4\uace0\uc11c(Shopper Story report)<\/a>\uc5d0 \ub530\ub974\uba74, \ub9ce\uc740 \uace0\uac1d\ub4e4\uc774 \uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778 \uad6c\ub9e4 \uc0ac\uc774\ub97c \uaddc\uce59\uc801\uc73c\ub85c \uc624\uac00\uba70 \ub450 \uac00\uc9c0 \ubc29\uc2dd \ubaa8\ub450\ub97c \uae0d\uc815\uc801\uc73c\ub85c \uc0dd\uac01\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. (\uc608: Click and Collect, Webrooming, Showrooming<\/a>)<\/p>\n

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2. \ub9de\ucda4\ud654 \uad11\uace0 \ud5a5\uc0c1\uc5d0 \ub370\uc774\ud130 \uc0ac\uc6a9<\/strong><\/h3>\n

\uace0\uac1d\ub4e4\uc740 \uc0c1\ud488\uc744 \ud0d0\uc0c9\ud558\uace0 \ub3d9\uc601\uc0c1\uc744 \uc2dc\uccad\ud558\uac70\ub098 \ub2e4\uc591\ud55c \uc778\ud130\ub137 \uc0ac\uc774\ud2b8\ub4e4\uc744 \ubc29\ubb38\ud558\uba70 \ub370\uc774\ud130 \ud754\uc801\uc744 \ub0a8\uae41\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud328\ud134\uacfc \ud589\ub3d9\uc740 \uace0\uac1d\uc5d0 \ub300\ud55c \uac00\uce58 \uc788\ub294 \ud1b5\ucc30\uc744 \ub4dc\ub7ec\ub0b4\uba70, \uc774\ub7ec\ud55c \ud1b5\ucc30\uc740 \uace0\uac1d\ub4e4\uc758 \ub2c8\uc988\ub97c \uc608\uce21\ud558\uace0 \uc774\ub4e4\uc5d0\uac8c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc54c\ub9ac\ub294\ub370 \uc0ac\uc6a9\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uadf8\ub7ec\ub098 \ub9ce\uc740 \ube0c\ub79c\ub4dc\ub4e4\uc774 \ub370\uc774\ud130\ub97c \uc62c\ubc14\ub974\uac8c \ud65c\uc6a9\ud558\uc9c0 \uc54a\uace0 \uc788\uac70\ub098 \uc5b4\ub5a4 \uc720\ud615\uc758 \ub370\uc774\ud130\uac00 \uac00\uc7a5 \uad00\ub828\uc131\uc774 \uc788\ub294\uc9c0\ub97c \uc54c\uc9c0 \ubabb\ud569\ub2c8\ub2e4. \uc77c\ub840\ub85c, \uc9c0\ub09c\uc8fc\uc5d0 \uc774\ubbf8 \uad6c\ub9e4\ud55c \uac80\uc815\uc0c9 \uc6b4\ub3d9\ud654 \ub9ac\ud0c0\uac8c\ud305 \uad11\uace0<\/a>\uac00 \uc5ec\uc804\ud788 \ud45c\uc2dc\ub418\ub294 \uacbd\uc6b0\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ucda9\ubd84\ud55c \uc591\uc758 \uc62c\ubc14\ub978 \ub370\uc774\ud130\ub294 \ub9e4\ucd9c\uacfc \uc218\uc775 \ud5a5\uc0c1\uc774\ub77c\ub294 \uce21\uc815 \uac00\ub2a5\ud55c \ud61c\ud0dd\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

\ubca0\ub8e8\ubca0\ub294 \ub370\uc774\ud130 \uacf5\uc720\uc5d0 \ub300\ud55c \uae0d\uc815\uc801\uc778 \uc778\uc2dd\uc744 \uace0\uac1d\ub4e4\uc5d0\uac8c \ud655\uc778\uc2dc\ud0ac \uc218 \uc788\ub3c4\ub85d \ube0c\ub79c\ub4dc\ub4e4\uc774 \uc880 \ub354 \ub178\ub825\ud574\uc57c \ud55c\ub2e4\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ubcf4\ub2e4 \ub9de\ucda4\ud654\ub41c \uad11\uace0\uac00 \uac00\ub2a5\ud574\uc9c0\uace0, \uc774\ub294 \ub9e4\ucd9c \uc99d\ub300\ub85c \uc5f0\uacb0\ub429\ub2c8\ub2e4.<\/p>\n

\u201c\uc9c0\uae08\uc758 \uc18c\ube44\uc790\ub4e4\uc740 \ub370\uc774\ud130\uac00 \uc8fc\ub294 \ud61c\ud0dd \ubcf4\ub2e4\ub294 \ubd80\uc815\uc801 \uce21\uba74\uc744 \ubc14\ub77c\ubcf4\ub294 \uacbd\ud5a5\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uace0\uac1d \ub9de\ucda4\ud654\ub97c \uc81c\uacf5\ud558\uace0 \ub192\uc740 \uad00\ub828\uc131\uc744 \uc720\uc9c0\ud558\ub294 \ub370 \uc6b0\uc120\uc21c\uc704\ub97c \ub450\uc5b4\uc57c \ud558\uc9c0\ub9cc, \ub370\uc774\ud130\uac00 \uc5b4\ub5bb\uac8c \uad00\ub828\uc131\uc774 \ub192\uace0 \ub354 \uc758\ubbf8 \uc788\ub294 \ucf58\ud150\uce20\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\ub294\uc9c0\uc5d0 \ub300\ud574\uc11c\ub294 \uc798 \uc124\uba85\ud558\uc9c0 \ubabb\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4\u201d\ub77c\uace0 \uadf8\ub294 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

Criteo\ub294 \ucd5c\uadfc Forbes Insights\uc640 \ud611\ub825\ud558\uc5ec \u201cThe Commerce Data Opportunity: How Collaboration Levels the Retail Playing Field<\/a>“\ub77c\ub294 \ubcf4\uace0\uc11c\ub97c \ud1b5\ud574 500\uc5ec \uba85\uc758 \uc911\uc5ed\ub4e4\uc774 \ub370\uc774\ud130\uc5d0 \ub300\ud574 \uc5b4\ub5bb\uac8c \uc0dd\uac01\ud558\uace0 \uc788\ub294\uc9c0 \uc870\uc0ac\ud588\uc2b5\ub2c8\ub2e4. \uc18c\ub9e4\uc5c5\uccb4\uc640 \uc81c\uc870\uc5c5\uccb4\ub4e4\uc740 \ub300\ubd80\ubd84 \ub370\uc774\ud130\uac00 \ub9e4\ucd9c\uacfc \uc218\uc775\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\ub294\ub370 \ud575\uc2ec \uc694\uc18c\uac00 \ub420 \uac83\uc774\ub77c\uace0 \uc0dd\uac01\ud558\uace0 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

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\ub9ce\uc740 \ube0c\ub79c\ub4dc\uc640 \uc628\ub77c\uc778 \uc1fc\ud551\ubab0\ub4e4\uc740 \uacbd\uc7c1\ub825\uc744 \uc720\uc9c0\ud558\uace0 \uace0\uac1d\uc758 \ub2c8\uc988\ub97c \ucda9\uc871\ud558\uba70 \ube44\uc988\ub2c8\uc2a4\ub97c \uc704\ud55c \uac00\uce58\ub97c \ud5a5\uc0c1\ud558\ub294\ub370 \ub3c4\uc6c0\uc744 \uc8fc\ub294 \ub370\uc774\ud130\uc758 \uc7a0\uc7ac\ub825\uc744 \uc774\ubbf8 \uc778\uc9c0<\/a>\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uacf5\ub3d9 \uc870\uc0ac<\/a>\ub294 5\uac1c \uc911 4\uac1c \uae30\uc5c5\uc774 \uace0\uac1d \ub370\uc774\ud130\ub97c \ube44\uc988\ub2c8\uc2a4 \uc804\ub7b5\uc758 \uc77c\ubd80\ub85c \ud3ec\ud568\uc2dc\ud0a4\uace0 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n

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\uace0\uac1d \uc131\uacf5 \uc0ac\ub840 – New Look<\/strong><\/h4>\n

Criteo\uc758 \ubc29\ub300\ud55c \uace0\uac1d \ub370\uc774\ud130 \ud480\uc744 \ud65c\uc6a9\ud558\uc5ec, \uc601\uad6d\uc758 \ud328\uc158 \uc628\ub77c\uc778 \uc1fc\ud551\ubab0 New Look\uc740 \uc8fc\ubb38\uc774 4\ubc30 \uc99d\uac00<\/a>\ud558\uc600\uc73c\uba70, CPO(Cost Per Order, \uad6c\ub9e4 \uc804\ud658 \ub2f9 \ube44\uc6a9)\uc740 74% \uac10\uc18c\ud588\uc2b5\ub2c8\ub2e4. \uad6c\ub9e4 \ud589\ub3d9\uacfc \uad00\uc2ec\uc5d0 \ub300\ud55c \ub370\uc774\ud130\ub85c \uc9c0\uc6d0\ub418\ub294 \ub9de\ucda4\ud654\ub41c \uc0c1\ud488 \ucd94\ucc9c\uc740 \uc774 \ube0c\ub79c\ub4dc\uac00 62%\ub77c\ub294 \ub192\uc740 \uc2e0\uaddc \uace0\uac1d \uc720\uce58\uc728\uc5d0 \ub3c4\uc6c0\uc744 \uc8fc\uc5c8\uc2b5\ub2c8\ub2e4. \uc774 \uc131\uacf5 \uc0ac\ub840\uc758 \uc804\ubb38\uc744 \ud655\uc778\ud558\ub824\uba74 \uc5ec\uae30\ub97c \ud074\ub9ad<\/a>\ud558\uc2ed\uc2dc\uc624.<\/p>\n

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(\uad00\ub828\uae00:\u00a0<\/em>500+ Marketing Execs Share Their Opinions on Data Strategy, Challenges, Opportunities<\/em><\/a>)<\/em><\/p>\n

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\ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc5ec\uc131\ub4e4\uc5d0\uac8c \uc785\uccb4\uc758 \ubbf8\ud559\uc744 \uc54c\ub824\uc900 Maybelline<\/strong><\/h4>\n

Maybelline \uace0\uac1d\ub4e4\uc758 \uad6c\ub9e4 \uc5ec\uc815\uc740 \ub300\ubd80\ubd84 \uc628\ub77c\uc778\uc5d0\uc11c \uc2dc\uc791\ub429\ub2c8\ub2e4. \uadf8\ub807\uae30 \ub54c\ubb38\uc5d0, \uc774 \ubdf0\ud2f0 \ube0c\ub79c\ub4dc\ub294 \uace0\uac1d\ub4e4\uc774 \ubb34\uc5c7\uc744 \uac80\uc0c9\ud558\uace0 \ubb34\uc5c7\uc744 \uc2dc\uccad\ud558\ub294\uc9c0\uc5d0 \ub9ce\uc740 \uc8fc\uc758\ub97c \uae30\uc6b8\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. Maybelline Master Contour \uba54\uc774\ud06c\uc5c5 \ub77c\uc778\uc744 \ub7f0\uce6d\ud558\uae30 \uc704\ud574, \uc774 \uae30\uc5c5\uc740 Google\uacfc \ud611\ub825\ud558\uc5ec<\/a> \uc5b4\ub5a4 \uc720\ud615\uc758 \uace0\uac1d\ub4e4\uc774 \uc785\uccb4\uac10 \uc788\ub294 \uba54\uc774\ud06c\uc5c5\uc5d0 \uc775\uc219\ud55c\uc9c0\ub97c \ud30c\uc545\ud588\uc2b5\ub2c8\ub2e4. \uc774 \ub370\uc774\ud130\uc5d0 \uae30\ubc18\ud558\uc5ec, \uac01 \uace0\uac1d\uc758 \ub2c8\uc988\ub97c \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc73c\ub85c \ud30c\uc545, \uc608\uce21 \ubc0f \ucda9\uc871\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc870\uc0ac \uacb0\uacfc\ub97c \ud65c\uc6a9\ud574, \uace0\uac1d\ub4e4\uc744 4\uac1c \uadf8\ub8f9\uc73c\ub85c \uc138\ubd84\ud654\ud558\uace0, \uc785\uccb4 \uba54\uc774\ud06c\uc5c5\uc774 \ub108\ubb34 \uc5b4\ub835\uc9c0 \uc54a\uace0 \uc2dc\uac04\uc774 \ub9ce\uc774 \uac78\ub9ac\uc9c0 \uc54a\ub294\ub2e4\uace0 \uc0dd\uac01\ud558\ub294 \uc5ec\uc131\ub4e4\uc744 \uc9d1\uc911\uc801\uc73c\ub85c \uacf5\ub7b5\ud558\uae30\ub85c \ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

Maybelline\uc740 \uc785\uccb4 \uba54\uc774\ud06c\uc5c5 \ubc29\ubc95\uc744 \uac04\ub2e8\ud55c \uc138 \uac00\uc9c0 \ub2e8\uacc4\ub85c \ub098\ub220 \ubcf4\uc5ec\uc8fc\ub294 YouTube \ub3d9\uc601\uc0c1 \uc2dc\ub9ac\uc988\ub97c \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4. \uc774 \ub3d9\uc601\uc0c1\uc744 \uc758\ub3c4\uc640 \uc778\uad6c \ud1b5\uacc4 \uc815\ubcf4\uc5d0 \ub9de\uac8c \ub9de\ucda4\ud654\ud558\uc5ec \uace0\uac1d\ub4e4\uc774 (1) \uc911\uc694\ud55c \uc9c8\ubb38\uc5d0 \ub300\ud55c \ub2f5\uc744 \uc5bb\uace0 (2) \uac01\uc790\uc758 \ud53c\ubd80 \uc720\ud615\uacfc \uc0c9\uc0c1\uc5d0 \uac00\uc7a5 \uc798 \ub9de\ub294 \uc870\uc5b8\uc744 \uc5bb\uc744 \uc218 \uc788\ub3c4\ub85d \ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\ub7ec\ud55c \ub370\uc774\ud130 \uc911\uc2ec\uc758 \uc811\uadfc\ubc29\uc2dd\uc744 \uc0ac\uc6a9\ud574, Maybelline\uc740 \uc785\uccb4 \uba54\uc774\ud06c\uc5c5 \ud301\uc744 \ucc3e\uc740 9\ubc31\ub9cc \uba85 \uc774\uc0c1\uc758 \uac1c\uac1c\uc778\ub4e4\uacfc \uc758\ubbf8 \uc788\ub294 \uad50\uac10\uc744 \ud615\uc131\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uad6c\ub9e4 \uc7a5\ubcbd\uc774 \ub0ae\uc544\uc9d0\uc73c\ub85c\uc368, \ube0c\ub79c\ub4dc\uc640 \uc18c\ube44\uc790 \ubaa8\ub450 \uc708-\uc708\ud55c \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\uba54\uc774\ud06c\uc5c5\uc5d0 \ub300\ud55c \uc120\ud638\ub098 \uc2a4\ud0ac\uc740 \uac1c\uc778\ub9c8\ub2e4 \ucc28\uc774\uac00 \uc788\uc9c0\ub9cc, \ub9de\ucda4\ud654\ub41c \uad11\uace0\ub97c \uc0dd\uc131\ud568\uc73c\ub85c\uc368 Maybelline\uc740 \uac01 \uace0\uac1d\ub4e4\uc758 \uace0\uc720\ud55c \ub2c8\uc988\uc5d0 \ubc18\ud5a5\uc744 \uc77c\uc73c\ud0ac \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \ucc3e\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n

https:\/\/youtu.be\/K49YxsHeXw4<\/a><\/p>\n

 <\/p>\n

3. \ub370\uc774\ud130 \uac00\uce58 \uc2e4\ud604\uc5d0 \uc0c8\ub85c\uc6b4 \uae30\uc220 \ud65c\uc6a9<\/strong><\/h3>\n

\uace0\uac1d\ub4e4\uc740 \uc790\uc2e0\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud558\ub824\ub294 \uc218\ub9ce\uc740 \ube0c\ub79c\ub4dc\uc758 \ud64d\uc218 \uc18d\uc5d0 \ubb3b\ud600 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub807\uae30 \ub54c\ubb38\uc5d0 L\u2019Or\u00e9al\uc740 \ubcf4\ub2e4 \uad00\ub828\uc131 \uc788\ub294 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294\ub370 \uc911\uc810\uc744 \ub450\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uad00\uc810\uc5d0\uc11c \uc74c\uc131 \uac80\uc0c9\uacfc \uac19\uc740 \uc0c8\ub85c\uc6b4 \uae30\uc220\uc5d0\ub3c4 \uc870\uc2ec\uc2a4\ub7fd\uac8c \uc811\uadfc\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\u201c\uc5f0\uad6c\uc870\uc0ac\uc5d0 \ub530\ub974\uba74, 22%\uc758 \uc18c\ube44\uc790\ub4e4\uc774 \uc774\ubbf8 \uc74c\uc131\uc744 \ud1b5\ud574 \uc0c1\ud488\uc744 \uac80\uc0c9\ud558\uace0 \uc788\uc73c\uba70 2018\ub144 \ub9d0\uc5d0\ub294 40%\uc5d0 \ub2ec\ud560 \uac83\uc774\ub77c\uace0 \ud569\ub2c8\ub2e4. \uc74c\uc131 \uac80\uc0c9\uc5d0\uc11c \uc81c\ud488\uc774 \uc2e0\uc18d\ud558\uac8c \uc0c1\uc704\ub97c \ucc28\uc9c0\ud560 \uc218 \uc788\ub3c4\ub85d \ucf58\ud150\uce20\ub97c \ucd5c\uc801\ud654\ud560 \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uc774\ub7ec\ud55c \uc810\uc5d0 \uc8fc\uc758\ub97c \uae30\uc6b8\uc774\uae30 \uc2dc\uc791\ud588\uc73c\uba70, \uc544\uc9c1\uae4c\uc9c0 \ud655\uc2e4\ud55c \ub300\ub2f5\uc744 \ucc3e\uc9c0\ub294 \ubabb\ud588\uc9c0\ub9cc \uc774\uac83\uc774 \uc6b0\ub9ac\uac00 \ucd5c\uace0\uc758 \uad00\ub828\uc131\uc744 \uc720\uc9c0\ud574\uc57c \ud558\ub294 \uc601\uc5ed\uc778 \uac83\uc740 \ud2c0\ub9bc\uc5c6\uc2b5\ub2c8\ub2e4\u201d\ub77c\uace0 \ubca0\ub8e8\ubca0\ub294 Marketing Week<\/a>\uacfc\uc758 \uc778\ud130\ubdf0\uc5d0\uc11c \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

Amazon Alexa\uac00 \uc5c6\ub354\ub77c\ub3c4, \ub9ce\uc740 \uc18c\ube44\uc790\ub4e4\uc740 \uc2a4\ub9c8\ud2b8\ud3f0\uc5d0\uc11c \uc774\ubbf8 Siri\uc640 \uac19\uc740 \uae30\ub2a5\uc744 \uc0ac\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \ubaa8\ubc14\uc77c\uacfc \uba38\uc2e0 \ub7ec\ub2dd \uae30\uc220<\/a> \ub355\ubd84\uc5d0, \uace0\uac1d\ub4e4\uc740 \uc774\uc81c \ub9de\ucda4\ud615 \uc2a4\ud0c0\uc77c\ub9ac\uc2a4\ud2b8, \ud5e4\uc5b4\ub4dc\ub808\uc11c, \uba54\uc774\ud06c\uc5c5 \uc544\ud2f0\uc2a4\ud2b8\ub97c \uc190\uc27d\uac8c \uc774\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

Maybelline\uc758 Makeup Genius \uc571<\/strong><\/h4>\n

\ubcf4\ub2e4 \uac1c\ubcc4\ud654\ub41c \ub514\uc9c0\ud138 \uacbd\ud5d8\uc744 \uc0dd\uc131\ud558\uae30 \uc704\ud574, Maybelline\uc740 \ubaa8\ubc14\uc77c \uc571 Makeup Genius<\/a>\ub97c \ucd9c\uc2dc\ud588\uc2b5\ub2c8\ub2e4. \uc571\uc5d0\uc11c \uc0ac\uc6a9\uc790\ub294 \uac00\uc0c1\uc73c\ub85c \uba54\uc774\ud06c\uc5c5\uc744 \ud574\ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc571\uc740 \ub9ce\uc740 \uc778\uae30\ub97c \ub04c\uc5b4 \ub2e4\uc6b4\ub85c\ub4dc \uc218\uac00 1,400\ub9cc \uac74\uc744 <\/a>\ub3cc\ud30c\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774 \uc571\uc740 \uc0ac\ub78c\uc758 \uc5bc\uad74\uc744 \uc2a4\uce90\ub2dd\ud558\uace0 60\uc5ec\uac1c\uc758 \ud2b9\uc9d5\uc744 \uae30\ubc18\uc73c\ub85c \ubd84\uc11d\ud55c \ud6c4, \ub2e4\ub978 \uc81c\ud488\uacfc \uc0c9\uc870\ub97c \uc0ac\uc6a9\ud558\uba74 \uc5b4\ub5bb\uac8c \ub2e4\uc591\ud55c \ubaa8\uc2b5\uc774 \ub098\uc62c \uc218 \uc788\ub294\uc9c0\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n

\uc0ac\uc6a9\uc790\ub4e4\uc740 \uc804\ubb38 \uba54\uc774\ud06c\uc5c5 \uc544\ud2f0\uc2a4\ud2b8\uc758 \uba54\uc774\ud06c\uc5c5 \ub77c\uc774\ube0c\ub7ec\ub9ac\ub97c \ub458\ub7ec\ubcf4\uac70\ub098, \uc5ec\ub7ec \ub2e4\ub978 \uc81c\ud488\uacfc \uc0c9\uc0c1\ub4e4\uc744 \uc2dc\ud5d8\ud574 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\uac00 \uac00\uc0c1 \uba54\uc774\ud06c\uc5c5\uc744 \ud55c \ud6c4\uc5d0\ub294 \uc571\uc774 \uc0ac\uc6a9\uc790\uc758 \uc6c0\uc9c1\uc784\uc744 \ub530\ub77c\uac00\uae30 \ub54c\ubb38\uc5d0 \uba54\uc774\ud06c\uc5c5\ub41c \uc5bc\uad74\uc744 \ubaa8\ub4e0 \uac01\ub3c4\uc5d0\uc11c \uc0b4\ud3b4\ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc740 \ub9d8\uc5d0 \ub4dc\ub294 \ubaa8\uc2b5\uc744 \uc120\ud0dd\ud558\uc5ec \uc800\uc7a5\uc744 \ud558\uac70\ub098 \uc18c\uc15c \ubbf8\ub514\uc5b4\uc5d0 \uc62c\ub9ac\uace0, \ubc84\ud2bc \ud130\uce58 \ud55c\ubc88\uc73c\ub85c \ud574\ub2f9 \uc81c\ud488\uc744 \uad6c\ub9e4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc911\uc694\ud55c \uc810\uc740, \uc774 Makeup Genius \uc571\uc740 Maybelline\uc758 \uc774\ucee4\uba38\uc2a4 \uacbd\ud5d8\uc744 \ub2f5\uc2b5\ud558\uae30 \uc704\ud574 \uad6c\ucd95\ub41c \uac83\uc740 \uc544\ub2c8\ub77c\ub294 \uac83\uc785\ub2c8\ub2e4. \uace0\uac1d\uc758 \uc778\uac8c\uc774\uc9c0\uc5d0 \ub300\ud55c \ub370\uc774\ud130 \uc218\uc9d1\uc744 \uc704\ud55c \uc720\uc785 \ucc44\ub110\ub85c\uc368, \ub610 \ube0c\ub79c\ub4dc\uac00 \ud3ec\ud568\ub41c \ub9e4\uc7a5\uc758 \ud558\ub098\ub85c\uc368, \uc774 \uc571\uc740 Maybelline\uc774 \uace0\uac1d\uc758 \ub2c8\uc988\ub97c \uc774\ud574\ud558\uace0 \uac01 \uace0\uac1d\uc744 \uc704\ud574 \uacbd\ud5d8\uc744 \ub9de\ucda4\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \uace0\uc720\ud55c \uc790\uc0b0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n

\"\"<\/p>\n

 <\/p>\n

\ub370\uc774\ud130 + \ub9de\ucda4\ud654 = \uace0\uac1d \uacbd\ud5d8<\/strong><\/h4>\n

\ub514\uc9c0\ud138 \uc18c\uc74c\uc774 \ub098\ub0a0\uc774 \ucee4\uc9c0\ub294 \uac00\uc6b4\ub370, \ube0c\ub79c\ub4dc\ub4e4\uc740 \uac01 \uace0\uac1d\ub4e4\uc744 \uc704\ud574 \uacbd\ud5d8\uc744 \ub9de\ucda4\ud654\ud568\uc73c\ub85c\uc368 \uba54\uc2dc\uc9c0\ub97c \ucc28\ubcc4\ud654\ud560 \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4.\u00a0\ubdf0\ud2f0 \uc5c5\uacc4\ub294 \ud2b9\ud788 \uac01 \uace0\uac1d\uc758 \uace0\uc720\ud55c \ub2c8\uc988\uc640 \uad00\uc2ec\uc5d0 \ub9de\ub294 \uace0\uac1d \uacbd\ud5d8\uc744 \uad6c\ucd95\ud574\uc57c \ud569\ub2c8\ub2e4. Maybelline\uc758 \uba54\uc774\ud06c\uc5c5 \ub3d9\uc601\uc0c1\uc5d0\uc11c \ucc98\ub7fc, \uac00\ub294 \uba38\ub9ac\uce74\ub77d\uc744 \uc5b4\ub5bb\uac8c \uc880 \ub354 \ud48d\uc131\ud558\uac8c \ubcf4\uc774\uac8c \ud558\ub290\ub0d0\ub294 \uc9c8\ubb38\uc744 \ud558\ub294 \uc0ac\ub78c\uacfc \uacf1\uc2ac\uba38\ub9ac\ub97c \ucc28\ubd84\ud558\uac8c \uac00\ub77c\uc549\ud788\ub294 \ubc29\ubc95\uc744 \ubb3b\ub294 \uc0ac\ub78c\uc740 \uad00\uc2ec\uc0ac\uac00 \uac19\uc9c0 \uc54a\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\uadf8\ub7ec\ub098 \ub9c8\ucf00\ud130\uac00 \uc218\ub3d9\uc73c\ub85c \uc774\ub7ec\ud55c \uaddc\ubaa8\uc758 \uad11\uace0\ub97c \ub9de\ucda4\ud654\ud55c\ub2e4\ub294 \uac83\uc740 \ubd88\uac00\ub2a5\ud55c \uc77c\uc785\ub2c8\ub2e4. Makeup Genius \uc571\uc5d0\uc11c\uc640 \uac19\uc774 \uba38\uc2e0 \ub7ec\ub2dd\uc740 \uc218\ub9ce\uc740 \uace0\uac1d \uac1c\uac1c\uc778\uc744 \uc704\ud574 \ub9de\ucda4\ud654\ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4. \uc774\ub294 \uc778\uac04\uc758 \uc5ed\ub7c9\uc73c\ub85c\ub294 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \uc131\uacf5\uc744 \ucd94\uad6c\ud558\ub294 \ube0c\ub79c\ub4dc\ub4e4\uc740 \ub2e4\uc774\ub0b4\ubbf9 \uad11\uace0\uc5d0\uc11c \ub9de\ucda4\ud615 \ucf58\ud150\uce20\uae4c\uc9c0, \ubc29\ub300\ud55c \uad6c\ub9e4\uc790 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc5ec \ub9de\ucda4\ud654\ub41c \uacbd\ud5d8\uc744 \uc9c0\uc6d0\ud560 \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uba38\uc2e0 \ub7ec\ub2dd\uc5d0 \ub300\ud574 \ubcf4\ub2e4 \uc790\uc138\ud55c \uc815\ubcf4\ub97c \uc6d0\ud558\uc2dc\uba74, \ud574\ub2f9 \uc8fc\uc81c\uc5d0 \ub300\ud55c Criteo\uc758 eBook<\/a>\uc744 \ud655\uc778\ud574\ubcf4\uc2ed\uc2dc\uc624.<\/p>\n","protected":false},"excerpt":{"rendered":"

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[…]<\/p>\n","protected":false},"author":9,"featured_media":6832,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[173],"coauthors":[],"class_list":{"0":"post-6831","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false},"yoast_head":"\nL'Oreal\uc758 \uac1c\uc778 \ub9de\ucda4\ud654\ub85c\ubd80\ud130 \ub9c8\ucf00\ud130\ub4e4\uc774 \uc5bb\uc744 \uc218 \uc788\ub294 3\uac00\uc9c0 \uad50\ud6c8 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\uc5b4\ub290 \ubdf0\ud2f0 \ub9e4\uc7a5\uc5d0 \uac00\ub4e0, \uc9c4\uc5f4\ub41c \uc218\ub9ce\uc740 \uc0c9\uc870\uc758 \ub9bd\uc2a4\ud2f1\ub4e4\uc744 \ubcf4\uba74 \ubaa8\ub4e0 \ubdf0\ud2f0 \ube0c\ub79c\ub4dc\ub4e4 \uac04\uc5d0 \uc874\uc7ac\ud558\ub294 \uacf5\ud1b5\uc810\uc744 \ubc1c\uacac\ud560 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