{"id":6845,"date":"2018-02-12T19:25:38","date_gmt":"2018-02-12T19:25:38","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/?p=6845"},"modified":"2026-04-06T21:54:54","modified_gmt":"2026-04-06T12:54:54","slug":"glossier-beauty-marketing","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/glossier-beauty-marketing\/","title":{"rendered":"\ubcc0\ud654\ud558\ub294 \ubdf0\ud2f0 \ub9c8\ucf00\ud305 \ud658\uacbd \ub300\uc751\uc744 \uc704\ud55c Glossier\uc758 3\uac00\uc9c0 \ud301"},"content":{"rendered":"

 <\/p>\n

\uc778\uae30 \uc788\ub294 \uc5d0\ub514\ud1a0\ub9ac\uc5bc \uc6f9\uc0ac\uc774\ud2b8\uc640 \uc628\ub77c\uc778 \uc2a4\ud1a0\uc5b4, \uc131\uacf5\uc801\uc778 \uc18c\uc15c \ubbf8\ub514\uc5b4 \ucc44\ub110\uc740 \ubb3c\ub860 \ubd84\uc8fc\ud55c \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uae4c\uc9c0, Glossier\ub294 \ubdf0\ud2f0 \ub9c8\ucf00\ud305\uc744 \ubcc0\ud654\uc2dc\ud0a4\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ucd5c\uadfc \ubc1c\ud45c\ub41c Criteo\uc758 Shopper Story \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74, “\uc804\uc138\uacc4 \uc1fc\ud551 \uace0\uac1d \uc911 4\ubd84\uc758 3 \uc774\uc0c1\uc774 \uc628\ub77c\uc778-\uc624\ud504\ub77c\uc778\uc744 \uc624\uac00\uba70 \uad6c\ub9e4”\ub97c \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubdf0\ud2f0 \uc81c\ud488 \uad6c\ub9e4\uc790\ub4e4\uc740 \ud2b9\ud788 \ub178\ud2b8\ubd81\uacfc \uc2a4\ub9c8\ud2b8\ud3f0\uc744 \ud568\uaed8 \uc0ac\uc6a9\ud574 \uac80\uc0c9, \ud0d0\uc0c9 \ubc0f \uad6c\ub9e4\ub97c \ud558\ub294 \uc628\ub77c\uc778\/\uc624\ud504\ub77c\uc778 \uac04\uc758 \ub04a\uae40\uc5c6\ub294 \uad6c\ub9e4 \ud750\ub984\uc5d0 \uc775\uc219\ud574\uc838 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

Glossier\ub294 \uace0\uac1d\ub4e4\uc774 \uc5b4\ub514\uc5d0 \uc788\ub4e0 \ub2a5\uc218\ub2a5\ub780\ud558\uac8c \uc774\ub4e4\uacfc \uc18c\ud1b5\ud569\ub2c8\ub2e4.<\/p>\n

2014\ub144 \uac00\uc744 \ub7f0\uce6d\ud55c \ud6c4 3\ub144\uc774\ub77c\ub294 \uc9e7\uc740 \uae30\uac04 \ub3d9\uc548, Glossier\ub294 \uc218\ub9ce\uc740 \uc5f4\uc131 \uace0\uac1d\ub4e4\uc744 \ubcf4\uc720\ud55c \uc218\ubc31\ub9cc \ub2ec\ub7ec \uaddc\ubaa8\uc758 \ud654\uc7a5\ud488 \uc81c\uad6d\uc73c\ub85c \uc131\uc7a5\ud588\uc2b5\ub2c8\ub2e4. \uc81c\ud488 \ub77c\uc778\uc5d0\ub294 \uc57d 20\uac1c\uc758 \ud56d\ubaa9\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uadf8 \uc911 Haloscope\uc640 Boy Brow\ub294 \ub300\ud45c\uc801\uc778 \uc0c1\ud488\uc73c\ub85c \uc644\ud310\ub418\uae30 \uc77c\uc464\uc5ec\uc11c, \uad6c\ub9e4\ub97c \uc6d0\ud558\ub294 \uc218\ucc9c \uba85\uc758 \uace0\uac1d\ub4e4\uc744 \uc704\ud55c \ub300\uae30 \ubaa9\ub85d\uc744 \ub9cc\ub4e4\uc5b4\uc57c \ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud32c\ud140\uc744 \uc77c\uc73c\ud0a4\uace0 \uc788\ub294 \uc774 \ubdf0\ud2f0 \ube0c\ub79c\ub4dc\ub294 \ud604\uc7ac Instagram\uc5d0 \uc57d 870,000\uc5ec\uba85\uc758 \ud314\ub85c\uc6cc\ub97c \ubcf4\uc720\ud558\uace0 \uc788\uc73c\uba70, \ub450\ud130\uc6b4 \ud32c \uce35\uacfc \uc0c1\uc9d5\uc801\uc778 \ube0c\ub79c\ub529 \ub355\ubd84\uc5d0 \uace0\uac1d\ub4e4\uc774 \uc2e4\uc0dd\ud65c\uc5d0\uc11c \uc774 \ubdf0\ud2f0 \ube0c\ub79c\ub4dc \uc81c\ud488\uc758 \uace0\uc720\ud55c \uc0c9\uc870\ub97c \ubcf4\uba74 #glossierpink\ub77c\ub294 \ud574\uc2dc\ud0dc\uadf8\ub97c \uc0ac\uc6a9\ud560 \uc815\ub3c4\uc785\ub2c8\ub2e4.<\/p>\n

\uc774 \ube44\uc988\ub2c8\uc2a4\ub294 \uc5b4\ub5bb\uac8c \uadf8\ub807\uac8c \ube68\ub9ac \uc131\uc7a5\ud588\uc73c\uba70, \uc65c \uace0\uac1d\ub4e4\uc774 \uadf8\ub807\uac8c \ucda9\uc131\uc801\uc77c\uae4c\uc694? Glossier\uac00 \ubb34\uc5c7\uc744 \ub2e4\ub974\uac8c \ud558\uace0 \uc788\ub294\uc9c0, \ub610 \ub2e4\ub978 \uae30\uc5c5\ub4e4\uc740 \uadf8\ub7ec\ud55c \uc0c8\ub85c\uc6b4 \ubdf0\ud2f0 \ub9c8\ucf00\ud305\uc5d0 \ub300\ud574 \ubb34\uc5c7\uc744 \ubc30\uc6b8 \uc218 \uc788\uc744\uc9c0 \uc0b4\ud3b4\ubcf4\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n

1. \uc18c\uc15c \ubbf8\ub514\uc5b4\uc758 \uc785\uc18c\ubb38\uc744 \ud1b5\ud55c \uc131\uc7a5<\/strong><\/h3>\n

\ucc3d\ub9bd\uc790\uc774\uc790 \ub300\ud45c\uc778 32\uc138\uc758 \uc5d0\ubc00\ub9ac \uc640\uc774\uc988(Emily Weiss)\ub294 Glossier\uc758 \ud3ed\ubc1c\uc801\uc778 \ub9e4\ucd9c \uc131\uc7a5\uc758 90%<\/a>\ub294 18~35\uc138\uc758 \ube0c\ub79c\ub4dc \uc2e0\ubd09\uc790\ub4e4 \ub355\ubd84\uc774\ub77c\uace0 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n

\ucc38\uc5ec\uc5d0 \uc801\uadf9\uc801\uc778 \uc774 \uace0\uac1d\uce35\uc740 Glossier\uc758 \uc2e0\uc81c\ud488 \ubc1c\ud45c, \uc18c\uc15c \ubbf8\ub514\uc5b4 \uac8c\uc2dc\ubb3c, \uc774\ubca4\ud2b8 \ucd08\uccad, \uc5d0\ub514\ud1a0\ub9ac\uc5bc \uc6f9\uc0ac\uc774\ud2b8\uc758 ‘\ud1b1 \uc258\ud504(Top Shelf)’ \uc778\ud130\ubdf0, Into the Gloss \ub4f1\uc744 \ud314\ub85c\uc6b0\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0, \uc774\ub4e4\uc740 \uc790\uc2e0\uc758 \ud314\ub85c\uc6cc \ubc0f \uce5c\uad6c\ub4e4\uacfc \uc628\ub77c\uc778\/\uc624\ud504\ub77c\uc778\uc73c\ub85c \ubaa8\ub4e0 \ucf58\ud150\uce20\ub97c \ub2e4\uc2dc \uacf5\uc720\ud569\ub2c8\ub2e4<\/p>\n

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(\uad00\ub828\uae00:\u00a0<\/em>3 Beauty Brands That Do Content Marketing Flawlessly)<\/a><\/p>\n

Glossier\ub294 \ubaa8\ub4e0 \ub2e8\uacc4\ub97c \uc778\ud130\ub137\uc5d0 \ucd5c\uc801\ud654\ud568\uc73c\ub85c\uc368 \uc801\uadf9\uc801\uc73c\ub85c \ud65c\ub3d9\ud558\ub294 \ud314\ub85c\uc6cc \uc218\ub97c \ub298\ub838\uc2b5\ub2c8\ub2e4. \uc18c\uc15c \ubbf8\ub514\uc5b4\ub97c \uc0ac\uc6a9\ud574 \ub9ac\ub354\ub97c \ud314\ub85c\uc6cc\ub85c, \ud314\ub85c\uc6cc\ub97c \ube0c\ub79c\ub4dc \uc804\ub3c4\uc0ac(evangelist)\ub85c, \ube0c\ub79c\ub4dc \uc804\ub3c4\uc0ac\ub97c \ucee4\ubba4\ub2c8\ud2f0\ub85c \uc804\ud658\uc2dc\ud0a8 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

2. \ub9de\ucda4\ud615 \ucf58\ud150\uce20\ub97c \ud1b5\ud55c \ubd80\uc0c1<\/strong><\/h3>\n

\uc120\ud0dd\uc758 \uc635\uc158\uc774 \ub118\uccd0\ub098 \uc18c\ube44\uc790\ub4e4 \ub300\ubd80\ubd84\uc774 \ub9c8\ucf00\ud305 \uae30\ubc95\uc5d0 \ubb34\uac10\uac01\ud574\uc9c4 \uc774 \uc2dc\ub300\uc5d0, Glossier\ub294 \ubaa8\ub4e0 \ucc44\ub110\uacfc \uc811\uc810\uc5d0\uc11c \ubdf0\ud2f0 \ube0c\ub79c\ub4dc\uac00 \uc65c \uad50\uac10\uc744 \ud615\uc131\ud574\uc57c \ud558\ub294\uc9c0, \uadf8\ub9ac\uace0 \uc5b4\ub5bb\uac8c \uac1c\uac1c\uc778\uacfc \uad50\uac10\uc744 \ud615\uc131\ud560 \uc218 \uc788\ub294\uc9c0\uc5d0 \ub300\ud55c \uc0c8\ub85c\uc6b4 \ubc29\uc2dd\uc744 \uc120\ub3c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc720\uc6a9\ud55c \ub3d9\uc601\uc0c1 \ucf58\ud150\uce20\ub97c \ub9cc\ub4e4\uae30 \uc704\ud574, Glossier\ub294 \uc790\ud68c\uc0ac\uc758 \ub274\uc695 \uc0ac\ubb34\uc2e4\uc5d0\uc11c \uc9c1\uc811 FaceTime \ud29c\ud1a0\ub9ac\uc5bc\uacfc Facebook Live \ub3d9\uc601\uc0c1\uc744 \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4. (\uc885\uc885 \uc9c1\uc6d0\uc744 \ucd9c\uc5f0\uc2dc\ucf30\uc2b5\ub2c8\ub2e4.) YouTube\uc5d0\uc11c, Glossier\ub294 \uc2dc\uccad\uc790\ub4e4\uc5d0\uac8c \uc77c\uc0c1\uc801\uc778 \uc544\uce68 \uba54\uc774\ud06c\uc5c5 \uc77c\uacfc\ub97c \ubcf4\uc5ec\uc8fc\ub294 \u201cGet Ready With Me\u201d\ub97c \uc8fc\ucd5c\ud588\uc2b5\ub2c8\ub2e4. \uac01 \ub3d9\uc601\uc0c1 \uc544\ub798 \ub2ec\ub9b0 \ub313\uae00\ub4e4\uc744 \ubcf4\uba74, \ubc18\uc751\uc774 \uc0c1\ub2f9\ud788 \uc88b\ub2e4\ub294 \uac78 \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc2dc\uccad\uc790\ub4e4\uc740 \uc9c8\ubb38\uc744 \ud558\uace0 \uc758\uacac\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

\uc640\uc774\uc988\ub294 BuzzFeed<\/a>\uc640\uc758 \uc778\ud130\ubdf0\uc5d0\uc11c “\ubaa8\ub4e0 \ucc44\ub110\uc5d0\uc11c \uace0\uac1d\ub4e4\uc758 \uc791\uc740 \uc18c\ub9ac\uc5d0\ub3c4 \uadc0\ub97c \uae30\uc6b8\uc774\ub824\uace0 \ud55c\ub2e4”\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub514\uc9c0\ud138 \uacbd\uc7c1\uc5d0\uc11c \uc6b0\uc704\ub97c \ucc28\uc9c0\ud558\ub824\uba74, \ube0c\ub79c\ub4dc\ub294 \uace0\uac1d\ub4e4\uacfc \ubcf4\ub2e4 \uc7a5\uae30\uc801\uc774\uace0 \uae4a\uc740 \uad00\uacc4\ub97c \ud615\uc131\ud560 \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ud2b9\ubcc4 \ud589\uc0ac\uc5d0\uc11c \uc0c1\ud488 \ub3d9\uc601\uc0c1, \uadf8\ub9ac\uace0 \uace0\uac1d\uc774 \uac00\uc7a5 \ucd5c\uadfc \uad6c\ub9e4\ud55c \uc0c1\ud488\uc744 \uae30\uc5b5\ud558\ub294 \uac83\uae4c\uc9c0, \ubaa8\ub4e0 \uac83\uc744 \ubcf4\ub2e4 \ub9de\ucda4\ud654\ud558\ub294\ub370\uc11c \uc2dc\uc791\ub429\ub2c8\ub2e4.<\/p>\n

(\uc0c1\uc138 \uc815\ubcf4:\u00a0<\/em>L\u2019Oreal\uc758 \ub9de\ucda4\ud654\ub85c\ubd80\ud130 \ub9c8\ucf00\ud130\ub4e4\uc774 \uc5bb\uc744 \uc218 \uc788\ub294 3\uac00\uc9c0 \uad50\ud6c8<\/em><\/a>)<\/em><\/p>\n

3. \uc628\ub77c\uc778 \uacbd\ud5d8\uc744 \uc2e4\uc81c\ub85c \uccb4\ud5d8\ud558\uae30 \uc704\ud574 \ubb3c\ub9ac\uc801 \ub9e4\uc7a5 \ud65c\uc6a9<\/strong><\/h3>\n

\ub274\uc695 \uc18c\ud638 \uc9c0\uc5ed\uc5d0 \uc704\uce58\ud55c Glossier\uc758 \uc1fc\ub8f8\uc5d0\uc11c, \uace0\uac1d\ub4e4\uc740 \uc81c\ud488\uc744 \uc2dc\ud5d8 \uc0ac\uc6a9\ud574\ubcf4\uace0 \uc9c1\uc6d0\ub4e4(\u201c\uc1fc\ub8f8 \uc5d0\ub514\ud130\u201d)\uc5d0\uac8c \uad81\uae08\ud55c \uc810\uc744 \ubb3c\uc5b4\ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud551\ud06c\uc0c9 \ud0c0\uc77c\uc5d0\uc11c \ud479\uc2e0\ud55c \uc758\uc790, \ub354 \uc608\uc058\uac8c \ubcf4\uc774\ub294 \uac70\uc6b8 \ub4f1 Glossier\ub294 \uc628\ub77c\uc778 \uacbd\ud5d8\uc774 \ube0c\ub79c\ub4dc \uccb4\ud5d8\uacfc \ub9e4\uce58\ub418\ub3c4\ub85d \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uacbd\ud5d8\uc744 \ud1b5\ud574 \uc7ac\ubbf8\uc788\uace0, \ud765\ubbf8\ub85c\uc6b0\uba70, \ub354 \uc608\ubed0\uc9c4 \uac83 \uac19\uc740 \ub290\ub08c\uc744 \ubc1b\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc1fc\ub8f8\uc744 \ubc29\ubb38\ud558\uba74,<\/p>\n

\ud06c\ub9bc, \ub85c\uc158 \ub4f1\uc744 \ud3b8\ub9ac\ud55c \uc2f1\ud06c\ub300\uc5d0\uc11c \ud14c\uc2a4\ud2b8 \uc0ac\uc6a9\ud574\ubcf4\uace0,<\/p>\n

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\uc7a1\uc9c0\ub97c \uc77d\uc744 \uc218 \uc788\uc73c\uba70,<\/span><\/p>\n

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Instagram\uc6a9 \uc140\uce74\ub97c \ucc0d\ub294 \uac83\uc740 \ubb3c\ub860<\/p>\n

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\uba4b\uc9c4 \uc0c1\ud488\ub4e4\uc744 \uad6c\ub9e4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

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\ud31d\uc5c5 \uc0f5\uc774\ub4e0 \ubaa8\ub4e0 \uac83\uc744 \uac16\ucd98 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc774\ub4e0, \ube0c\ub79c\ub4dc\ub97c \uc704\ud55c \ubb3c\ub9ac\uc801\uc778 \uacf5\uac04\uc740 \uace0\uac1d\uc758 \ucda9\uc131\ub3c4, \uc639\ud638\ub3c4, \ucc38\uc5ec\ub3c4\ub97c \ub192\uc77c \uc218 \uc788\ub294 \uac15\ub825\ud55c \ucc44\ub110\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubdf0\ud2f0 \ub9c8\ucf00\ud305\uc758 \ubbf8\ub798<\/strong><\/h3>\n

Glossier\ub294 \ud604\ub300\uc758 \ubdf0\ud2f0 \uc81c\ud488 \ub9c8\ucf00\ud305\uc744 \uc120\ub3c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. “\uc2e4\uc0dd\ud65c\uc5d0\uc11c \uc601\uac10\uc744 \uc5bb\uc740 \ubdf0\ud2f0 \ube0c\ub79c\ub4dc(beauty brand inspired by real life)”\ub77c\ub294 \ubb38\uad6c\ub85c \uc790\uc0ac\ub97c \uc124\uba85\ud558\ub294 \uc774 \ube0c\ub79c\ub4dc\ub294 \ubaa8\ub4e0 \ucc44\ub110, \ubaa8\ub4e0 \uac1c\uc778\ub4e4\uacfc\uc758 \ubaa8\ub4e0 \uc0c1\ud638\uc791\uc6a9\uc5d0\uc11c \uc778\uac04\uc801\uc778 \uac10\uc131\uc744 \uc801\uc6a9\ud569\ub2c8\ub2e4. \uc790\uc0ac\uc758 \uc0c1\ud488\uacfc \uc774\ub97c \uc0ac\uc6a9\ud560 \uace0\uac1d\uc744 \uc5f0\uacb0\ud558\ub294 \uac83\uc774 Glossier\uc758 \ubc29\uc2dd\uc785\ub2c8\ub2e4.<\/p>\n

\uc628\ub77c\uc778\/\uc624\ud504\ub77c\uc778 \uacbd\ud5d8\uc758 \uac04\uadf9\uc744 \ucc44\uc6b0\ub294 \uc634\ub2c8\uc1fc\ud551 \ud604\uc0c1\uc5d0 \uc801\uc751\ud558\uace0 \uc788\ub294 \uac83\uc740 \ube44\ub2e8 Glossier\ub9cc\uc774 \uc544\ub2d9\ub2c8\ub2e4. Amazon\uc758 \ubb3c\ub9ac\uc801 \uc11c\uc810, Warby Parker \uc548\uacbd\uc810,\u00a0Starbucks\uc758 \uc628\ub77c\uc778 \uc2a4\ud1a0\uc5b4 \ud3d0\uc810, Bonobos\uc758 \ub274\uc695 Fifth Avenue \ub9e4\uc7a5 \uac1c\uc7a5 \ub4f1, \uc774 \ubaa8\ub4e0 \uac83\ub4e4\uc740 \uae30\uc5c5\uc5d0\uac8c \uc624\ud504\ub77c\uc778 \uacbd\ud5d8\uc774 \uc5bc\ub9c8\ub098 \uc911\uc694\ud55c\uc9c0\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \ub514\uc9c0\ud138 \uacbd\ud5d8\uacfc \ubb3c\ub9ac\uc801 \uacbd\ud5d8 \uac04\uc758 \uac15\ub825\ud558\uace0 \ub9de\ucda4\ud654\ub41c \uc5f0\uacb0\uc744 \ucd5c\uc6b0\uc120 \uc21c\uc704\uc5d0 \ub460\uc73c\ub85c\uc368, \ub514\uc9c0\ud138 \ud3ec\ud654 \uc0c1\ud0dc\uc778 \uc774 \uc138\uc0c1\uc5d0\uc11c \uc131\uacf5 \uac00\ub3c4\ub97c \ub2ec\ub9ac\uace0 \uc788\ub294 \ub2e4\ub978 \uae30\uc5c5\ub4e4\uc744 \ud655\uc778\ud574\ubcf4\uc2ed\uc2dc\uc624.<\/p>\n

\uc624\ub298\ub0a0 \uc634\ub2c8\uc1fc\ud37c\uc5d0 \ub300\ud55c \ub3c4\uc804\uacfc\uc81c\uc5d0 \uc5b4\ub5bb\uac8c \uc628\ub77c\uc778 \uc1fc\ud551\ubab0\uacfc \ube0c\ub79c\ub4dc\ub4e4\uc774 \ub9de\uc11c\uace0 \uc788\ub294\uc9c0 \ubcf4\ub2e4 \uc790\uc138\ud55c \ub0b4\uc6a9\uc744 \uc0b4\ud3b4\ubcf4\ub824\uba74 Criteo\uc758 Shopper Story \ubcf4\uace0\uc11c\ub97c \ub2e4\uc6b4\ub85c\ub4dc\ud558\uc2ed\uc2dc\uc624.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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