{"id":6951,"date":"2018-02-23T16:44:05","date_gmt":"2018-02-23T16:44:05","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/?p=6951"},"modified":"2020-12-09T17:35:17","modified_gmt":"2020-12-09T17:35:17","slug":"%ed%8c%a8%ec%85%98-%eb%b0%8f-%eb%b7%b0%ed%8b%b0-%eb%b8%8c%eb%9e%9c%eb%93%9c%eb%a5%bc-%ec%9c%84%ed%95%9c-6%ea%b0%80%ec%a7%80-facebook-%ec%a0%84%eb%9e%b5","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ed%8c%a8%ec%85%98-%eb%b0%8f-%eb%b7%b0%ed%8b%b0-%eb%b8%8c%eb%9e%9c%eb%93%9c%eb%a5%bc-%ec%9c%84%ed%95%9c-6%ea%b0%80%ec%a7%80-facebook-%ec%a0%84%eb%9e%b5\/","title":{"rendered":"\ud328\uc158 \ubc0f \ubdf0\ud2f0 \ube0c\ub79c\ub4dc\ub97c \uc704\ud55c 6\uac00\uc9c0 Facebook \uc804\ub7b5"},"content":{"rendered":"

 <\/p>\n

2014\ub144 \ubbf8\uad6d \ud504\ub9b0\uc2a4\ud134 \ub300\ud559\uc758 \ud55c \uad50\uc218\ub294 \ub17c\ubb38\uc744 \ud1b5\ud574<\/span> Facebook \uc774\uc6a9\uc790\uac00<\/span> 2017\ub144\uc5d0\ub294<\/span> 80% \uac10\uc18c\ud560 \uac83\uc774\ub77c\ub294 \uc608\uce21\uc744 \ud588\uc2b5\ub2c8\ub2e4<\/span>. \uadf8\ub7ec\ub098 \uc774\uc6a9\uc790 \uc218\ub294 \uc624\ud788\ub824 \uc9c0\uc18d\uc801\uc73c\ub85c \uc99d\uac00\ud574<\/span> Facebook\uc740 \uc6d4\uac04 \uc774\uc6a9\uc790\uc218<\/span> 20\uc5b5 \uba85\uc744 \ub3cc\ud30c\ud558\uba70 \uc138\uacc4 \ucd5c\ub300 \uc18c\uc15c \uc571\uc73c\ub85c\uc11c\uc758 \uc785\uc9c0\ub97c \uad73\ud614\uc2b5\ub2c8\ub2e4<\/span>. <\/span><\/p>\n

<\/p>\n

2018\ub144\uc5d0 \ub4e4\uc5b4\uc11c\ub3c4 Facebook\uc758 \uc704\uc0c1\uc740 \uac74\uc7ac\ud569\ub2c8\ub2e4. \ud328\uc158 \ubc0f \ubdf0\ud2f0, \uadf8\ub9ac\uace0 \uadf8\uc640 \uad00\ub828\ub41c \uc2dc\uc7a5\ub4e4\uc744 \uc790\uc138\ud788 \ub4e4\uc5ec\ub2e4 \ubcf4\uba74, \uadf8 \uc218\uce58\ub294 \uacb0\ucf54 \ubb34\uc2dc\ud560 \uc218 \uc5c6\uc744 \uc815\ub3c4\uc785\ub2c8\ub2e4. Facebook IQ \uc124\ubb38\uc870\uc0ac<\/a>\uc5d0 \ub530\ub974\uba74, Facebook \uc774\uc6a9\uc790\uc758 40%\ub294 \uc9c0\ub09c 3\uac1c\uc6d4\uac04 Facebook\uc5d0\uc11c \ud328\uc158 \uc601\uac10\uc744 \uc5bb\uc5c8\ub2e4\uace0 \ub300\ub2f5\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 5\uba85 \uc911 3\uba85\uc740 \uad6c\ub9e4\ub97c \uc804\ud600 \uace0\ub824\ud558\uc9c0 \uc54a\uc558\ub358 \uc81c\ud488\uc744 \uad6c\ub9e4\ud560\uae4c \ub9dd\uc124\uc778 \uc801\uc774 \uc788\ub2e4\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\uac00 \ucd5c\uadfc \ubc1c\ud45c\ud55c Shopper Story<\/a> 2017 \ubcf4\uace0\uc11c \uc5ed\uc2dc \uc774\ub7ec\ud55c \uc0ac\uc2e4\uc744 \ub4b7\ubc1b\uce68\ud569\ub2c8\ub2e4. \uc124\ubb38\uc870\uc0ac \uc751\ub2f5\uc790\uc758 70%\uac00 \uc774\ub530\uae08\uc529 \uc628\ub77c\uc778\uc73c\ub85c \uc758\ub958\ub97c \ucda9\ub3d9 \uad6c\ub9e4\ud55c\ub2e4\uace0 \ub300\ub2f5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\ub7ec\ud55c \uacb0\uacfc\ub294 \ud328\uc158\uacfc \ubdf0\ud2f0 \ube0c\ub79c\ub4dc\uac00 \ud6a8\uacfc\uc801\uc73c\ub85c \uc6b4\uc601\ub418\ub294 Facebook\uc5d0\uc11c \ub9ce\uc740 \ud61c\ud0dd\uc744 \uc5bb\uc744 \uc218 \uc788\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \ub300\ubd80\ubd84\uc758 \uc1fc\ud551\ubab0\uc740 \uc774\ubbf8 \uc138\uc77c \uc815\ubcf4, \uc2e0\uc0c1\ud488 \ud504\ub9ac\ubdf0, \uc0c1\ud488 \ub9ac\ubdf0, \ucf58\ud14c\uc2a4\ud2b8, \uadf8\ub9ac\uace0 Facebook \ub0b4\uc5d0\uc11c\uc758 \uad6c\ub9e4 \ub4f1 \uae30\ubcf8\uc801\uc778 \uc0ac\ud56d\ub4e4\uc5d0 \ub300\ud574 \uc798 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub807\ub2e4\uba74, Facebook \ub9c8\ucf00\ud305\uc744 \ud55c \ub2e8\uacc4 \ub354 \ub04c\uc5b4 \uc62c\ub9ac\uae30 \uc704\ud574 \ub9c8\ucf00\ud130\ub4e4\uc740 \uc5b4\ub5a4 \ub2e4\ub978 \uc77c\ub4e4\uc744 \ud560 \uc218 \uc788\uc744\uae4c\uc694? \uc2dc\ub3c4\ud574\ubcfc\ub9cc\ud55c 6\uac00\uc9c0 \uc804\ub7b5\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/p>\n

1. \ub77c\uc774\ube0c \ub3d9\uc601\uc0c1<\/strong><\/h3>\n

\ub3d9\uc601\uc0c1\uc774 \ucc38\uc5ec\ub97c \uc774\ub044\ub294 \ucd5c\uace0\uc758 \ub9e4\uccb4\ub77c\ub294 \uc0ac\uc2e4\uc740 \uc798 \uc54c\ub824\uc838 \uc788\uc2b5\ub2c8\ub2e4. \ub3d9\uc601\uc0c1\uc744 \ub77c\uc774\ube0c\ub85c \ubc29\uc601\ud568\uc73c\ub85c\uc368 \ud765\ubbf8\ub85c\uc6c0\uc5d0 \ud55c \uacb9\uc744 \ub354 \ucd94\uac00\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. Facebook \ub77c\uc774\ube0c \ub3d9\uc601\uc0c1\uc740 \ud328\uc158 \uc1fc \ubb34\ub300 \ub4a4 \ubaa8\uc2b5, \uc720\uba85\uc778 \uc778\ud130\ubdf0, \ubdf0\ud2f0 \uad6c\ub8e8\uc640\uc758 Q&A \uc138\uc158 \ub4f1\uc744 \uc704\ud55c \ud6cc\ub96d\ud55c \ud234\uc785\ub2c8\ub2e4. \uadf8 \uc608\ub85c\uc11c, \uc774 Glossier<\/a> \ub77c\uc774\ube0c \ub3d9\uc601\uc0c1\uc744 \ud655\uc778\ud574\ubcf4\uc2ed\uc2dc\uc624.<\/p>\n

2. \uc0c1\ud488 \uad6c\ub9e4 \uac00\ub2a5 \ub3d9\uc601\uc0c1 \uac8c\uc2dc<\/strong><\/h3>\n

\ub3d9\uc601\uc0c1\uc744 \uacc4\ud68d \uc911\uc778 \uacbd\uc6b0\ub77c\uba74 \uc989\uc2dc \uad6c\ub9e4\uac00 \uac00\ub2a5\ud55c \uc1fc\ud37c\ube14(shoppable, \uc778\ud130\ub799\ud2f0\ube44 \ub610\ub294 \uc774\ucee4\uba38\uc2a4\ub77c\uace0\ub3c4 \ud568)\uc744 \uace0\ub824\ud574\ubcf4\uc2ed\uc2dc\uc624. \uc1fc\ud37c\ube14 \ube44\ub514\uc624 \ud654\uba74\uc758 \uc635\uc158\uc744 \ud074\ub9ad\ud558\uba74 \ub098\uc911\uc5d0 \ubcfc \uc218 \uc788\ub3c4\ub85d \uc0c1\ud488\uc774 \uc800\uc7a5\ub418\uac70\ub098 \uad6c\ub9e4\ud560 \uc218 \uc788\ub294 \ub9c1\ud06c\ub85c \uc9c1\uc811 \uc5f0\uacb0\uc774 \ub429\ub2c8\ub2e4.\u00a0\uc791\ub144\uc5d0 \uc120\ubcf4\uc600\ub358 \ucf00\uc774\ud2b8 \uc2a4\ud398\uc774\ub4dc(Kate Spade)\uc758 \ud640\ub9ac\ub370\uc774 \ub3d9\uc601\uc0c1<\/a>\uc774 \uadf8 \uc88b\uc740 \uc608\uc785\ub2c8\ub2e4.<\/p>\n

\"\"<\/a><\/p>\n

3. \uc778\ud50c\ub8e8\uc5b8\uc11c\uc640\uc758 \uc778\ub9e5 \ud615\uc131<\/strong><\/h3>\n

Facebook IQ \uc124\ubb38\uc870\uc0ac\uc5d0 \ub530\ub974\uba74 \ubdf0\ud2f0 \uc0c1\ud488 \uad6c\ub9e4\uc790\uc758 52%\ub294 \uc18c\uc15c \ubbf8\ub514\uc5b4\uc758 \ubdf0\ud2f0 \uc804\ubb38\uac00\ub4e4\uc5d0\uac8c \uc601\ud5a5\uc744 \ubc1b\uc740 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uc758 \ud06c\uae30\ub098 \ud2b9\uc9d5\uc5d0 \uc0c1\uad00 \uc5c6\uc774, \ud070 \uc601\ud5a5\ub825\uc744 \uac00\uc9c4 \ub2e4\ub978 \ud328\uc158 \ubc0f \ubdf0\ud2f0 \uc778\ud50c\ub8e8\uc5b8\uc11c(influencer)\uc640 \uc5f0\uacc4\ud558\ub294 \uac83\uc740 \uc2a4\ub9c8\ud2b8\ud55c \uc6c0\uc9c1\uc784\uc774\ub77c \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc778\ud50c\ub8e8\uc5b8\uc11c\uac00 \ubcf4\uc720\ud55c \ub9ce\uc740 \ud314\ub85c\uc6cc\ub4e4\uc5d0\uac8c \uc0c1\ud488\uc744 \ub178\ucd9c\uc2dc\ud0a4\uace0, \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \uc0c8\ub85c\uc6b4 \ucf58\ud150\uce20 \uc18c\uc2a4\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\ub2e4\ub294 \uc810 \ub4f1\uc774 \uc774\ub7ec\ud55c \uc5f0\uacc4\ub97c \ud1b5\ud574 \uc5bb\uc744 \uc218 \uc788\ub294 \ud61c\ud0dd\uc785\ub2c8\ub2e4.<\/p>\n

4. \ud32c \uadf8\ub8f9 \ubc0f \ub2e4\ub978 \ubdf0\ud2f0\/\ud328\uc158 \ud14c\ub9c8 \uadf8\ub8f9\uacfc \uc5f0\uacc4<\/strong><\/h3>\n

Facebook\uc5d0 \ud32c\uce35\uc774 \ud615\uc131\ub418\uc5b4 \uc788\ub2e4\uba74 \uc774\ub4e4\uc5d0\uac8c \uc2dc\uac04\uacfc \uc8fc\uc758\ub97c \uae30\uc6b8\uc77c \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc5f4\ud608\ud32c\ub4e4\uc5d0\uac8c \ud56d\uc0c1 \uc2e0\uacbd\uc744 \uc4f0\uace0 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ubcf4\uc5ec\uc8fc\uba74, \ucda9\uc131\uace0\uac1d\uc758 \uc7ac\uad6c\ub9e4\uc640 \uc785\uc18c\ubb38 \ucd94\ucc9c\uc758 \ud615\ud0dc\ub85c \ubcf4\ub2f5\uc744 \ubc1b\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubcf4\ub2e4 \uc77c\ubc18\uc801\uc778 \ud328\uc158 \uadf8\ub8f9\uc758 \uacbd\uc6b0\ub3c4 \ub9c8\ucc2c\uac00\uc9c0\uc785\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uc5d0 \uc801\ud569\ud55c \ud55c \ub450\uba85\uc744 \uace8\ub77c\uc11c \uc774\ub530\uae08\uc529 \ub300\ud654\uc5d0 \ucc38\uc5ec\ub97c \ud569\ub2c8\ub2e4.<\/p>\n

5. \ucc57\ubd07 \ud65c\uc6a9<\/strong><\/h3>\n

\uba54\uc2e0\uc800\ub97c \ud1b5\ud574, \uace0\uac1d \uc11c\ube44\uc2a4 \ud0c0\uc785\uc758 \uc9c8\ubb38\uc5d0 \ub300\ub2f5\uc744 \uc81c\uacf5\ud558\uac70\ub098 \uac1c\ubcc4\ud654\ub41c \ubdf0\ud2f0 \ud301 \ub610\ub294 \uc758\ub958 \uc120\ud0dd\uc744 \uc81c\uacf5\ud558\ub294 \ub4f1 \ub2e4\uc591\ud55c \uc784\ubb34\ub97c \uc218\ud589\ud558\ub294 \ucc57\ubd07\uc744 \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubc84\ubc84\ub9ac(Burberry)\uc758 \uc120\ubb3c \ud30c\uc778\ub354 \uc11c\ube44\uc2a4(gift finder service)<\/a>\uac00 \uc5ec\uae30\uc5d0 \ud574\ub2f9\ub429\ub2c8\ub2e4. \uba87 \uac00\uc9c0 \ud765\ubbf8\ub85c\uc6b4 \ucc57\ubd07 \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc73c\ub85c \uac00\uc0c1 \uc2dc\ucc29, \ub9bd\uc2a4\ud2f1 \uc0c9\uc0c1 \ud30c\uc778\ub354, \ub9de\ucda4\ud615 \ud53c\ubd80 \uad00\ub9ac \uc2dc\uc2a4\ud15c, \uc778\uc2a4\ud1a0\uc5b4 \uc608\uc57d \ub4f1\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\"<\/a><\/p>\n

6. Facebook Dynamic Ads<\/strong>\u00a0\uc2e4\ud589<\/strong><\/h3>\n

\uadc0\uc0ac\uc758 \uc1fc\ud551\ubab0\uc5d0\uc11c \uc0c1\ud488\uc744 \uc7a5\ubc14\uad6c\ub2c8\uc5d0\ub9cc \ub2f4\uc558\ub2e4\uac00 \ub098\uac04 \uace0\uac1d\uc774 \uc788\ub2e4\uba74, \uadfc\uc2dc\uc77c \ub0b4\uc5d0 Facebook\uc5d0\uc11c \uadf8 \uace0\uac1d\uacfc \ub2e4\uc2dc \uc5f0\uacb0\ub420 \ud655\ub960\uc774 \ub9e4\uc6b0 \ub192\uc2b5\ub2c8\ub2e4. (\uc774\uc6a9\uc790\uac00 20\uc5b5 \uba85\uc774 \ub118\ub2e4\ub294 \uac78 \uae30\uc5b5\ud558\uc2ed\ub2c8\uae4c?) \ub2e4\uc774\ub0b4\ubbf9 \ub9ac\ud0c0\uac8c\ud305 \uad11\uace0\ub294 \uad6c\ub9e4 \uc758\ub3c4\uc5d0 \ub530\ub978 \uac1c\uc778 \ub9de\ucda4\ud654\ub97c \ud1b5\ud574 \uad11\uace0\ub97c \uc0dd\uc131\ud568\uc73c\ub85c\uc368 \ub192\uc740 ROI\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 Facebook Dynamic Ads \uc194\ub8e8\uc158<\/a>\uc744 \uc774\uc6a9\ud55c \uad11\uace0\uc8fc\ub4e4\uc740 \ud3c9\uade0\uc801\uc73c\ub85c \ub9e4\ucd9c\uc774 \uc57d 16% \uc99d\uac00\ud55c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\ub7ec\ud55c \uc804\ub7b5\ub4e4\uc744 \uad6c\ud604\ud568\uc73c\ub85c\uc368, 2018\ub144\uc5d0\ub294 Facebook\uc744 \uadc0\uc0ac\uc758 \uc9c4\uc815\ud55c \uc138\uc77c\uc988 \ud50c\ub7ab\ud3fc\uc73c\ub85c \uc804\ud658\ud560 \uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\uba38\uc2e0\uc5d0 \ub300\ud574 \uc598\uae30\uac00 \ub098\uc640\uc11c \ub9d0\uc778\ub370, \uba38\uc2e0 \ub7ec\ub2dd\uc774 \ucc57\ubd07\uacfc \ub2e4\uc774\ub0b4\ubbf9 \ub9ac\ud0c0\uac8c\ud305 \uae30\uc220\uc758 \uc6d0\ub3d9\ub825\uc774\ub77c\ub294 \uc0ac\uc2e4\uc744 \uc54c\uace0 \uacc4\uc168\uc2b5\ub2c8\uae4c? \uba38\uc2e0 \ub7ec\ub2dd\uc774 \ub9c8\ucf00\ud305\uacfc \uadf8 \uc774\uc678\uc758 \ubd84\uc57c\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\uce58\uace0 \uc788\ub294\uc9c0 \ubcf4\ub2e4 \uc790\uc138\ud55c \ub0b4\uc6a9\uc740 \uc2a4\ub9c8\ud2b8 \ub9c8\ucf00\ud130\ub97c \uc704\ud55c \uba38\uc2e0 \ub7ec\ub2dd \uac00\uc774\ub4dc(Smart Marketer\u2019s Guide to Machine Learning) eBook<\/a>\uc744 \ud655\uc778\ud574\ubcf4\uc2ed\uc2dc\uc624.<\/p>\n

\ub9ac\ud0c0\uac8c\ud305\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \uc54c\uace0 \uc2f6\uc73c\uc2e0\uac00\uc694? Criteo\uc758 \ub9ac\ud0c0\uac8c\ud305 eBook<\/a>\uc744 \ud655\uc778\ud574\ubcf4\uc2ed\uc2dc\uc624.<\/p>\n","protected":false},"excerpt":{"rendered":"

  2014\ub144 \ubbf8\uad6d \ud504\ub9b0\uc2a4\ud134 \ub300\ud559\uc758 \ud55c \uad50\uc218\ub294 \ub17c\ubb38\uc744 \ud1b5\ud574 Facebook \uc774\uc6a9\uc790\uac00 2017\ub144\uc5d0\ub294 80% \uac10\uc18c\ud560 \uac83\uc774\ub77c\ub294 \uc608\uce21\uc744 \ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774\uc6a9\uc790 \uc218\ub294 \uc624\ud788\ub824 \uc9c0\uc18d\uc801\uc73c\ub85c \uc99d\uac00\ud574 Facebook\uc740 \uc6d4\uac04 \uc774\uc6a9\uc790\uc218 20\uc5b5 \uba85\uc744 \ub3cc\ud30c\ud558\uba70 \uc138\uacc4 \ucd5c\ub300 \uc18c\uc15c \uc571\uc73c\ub85c\uc11c\uc758 \uc785\uc9c0\ub97c 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