{"id":7007,"date":"2018-02-27T22:24:33","date_gmt":"2018-02-27T22:24:33","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/?p=7007"},"modified":"2018-05-09T20:41:54","modified_gmt":"2018-05-09T20:41:54","slug":"%eb%a6%ac%ed%8f%ac%ed%8a%b8-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%a4%91%ec%8b%ac-%ec%a1%b0%ec%a7%81-2018","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%eb%a6%ac%ed%8f%ac%ed%8a%b8-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%a4%91%ec%8b%ac-%ec%a1%b0%ec%a7%81-2018\/","title":{"rendered":"[\ub9ac\ud3ec\ud2b8] \ub370\uc774\ud130 \uc911\uc2ec \uc870\uc9c1 2018"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p style=\"margin-top: 0in;line-height: 21.0pt;background: white\"><span lang=\"KO\" style=\"font-size: 10.0pt;font-family: 'Malgun Gothic',sans-serif;color: #333333\">2017\ub144 12\uc6d4, Winterberry Group\uc740 DMA\uc640 IAB\uc758 Data Center of Excellence\uc640 \ud611\ub825\ud558\uc5ec \u201cThe State of Data 2017\u201d \ubcf4\uace0\uc11c\ub97c \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \ubcf8 \ubcf4\uace0\uc11c\uc5d0\uc11c\ub294 2017\ub144 \ubbf8\uad6d\uc758 \ub9c8\ucf00\ud130, \uc81c\ud734\ub9e4\uccb4\uc0ac \ubc0f \uae30\ud0c0 \ub370\uc774\ud130 \uc774\uc6a9\uc790\ub4e4\uc774 \uc81c3\uc790 \uace0\uac1d \ub370\uc774\ud130\uc640 \uad00\ub828 \uc11c\ube44\uc2a4\ubc0f \uc194\ub8e8\uc158\uc5d0 \ucd1d 201\uc5b59\ucc9c\ub9cc \ub2ec\ub7ec\ub97c \ud22c\uc790\ud588\ub2e4\uace0 \ubc1d\ud614\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p style=\"margin-top: 0in;line-height: 21.0pt;background: white\"><span lang=\"KO\" style=\"font-size: 10.0pt;font-family: 'Malgun Gothic',sans-serif;color: #333333\">\ucd5c\uadfc \uc138 \uae30\uad00\ub4e4\uc740 2016\ub144 \uc124\ubb38\uc870\uc0ac\uc758 \uc0c8\ub85c\uc6b4 \ubc84\uc804\uc778 \u201cThe Data-Centric Organization 2018\u201d \uc5f0\uad6c \ubcf4\uace0\uc11c\ub97c \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p style=\"margin-top: 0in;line-height: 21.0pt;background: white\"><span lang=\"KO\" style=\"font-size: 10.0pt;font-family: 'Malgun Gothic',sans-serif;color: #333333\">Winterberry Group\uc774 \ubc1c\uac04\ud55c \ubcf8 \ubcf4\uace0\uc11c\ub294 &#8220;\uad11\uace0 \ubc0f \ub9c8\ucf00\ud305 \ubd80\uc11c \uc804\ubc18\uc5d0 \uac78\uccd0 \uc758\uc0ac\uacb0\uc815, \uba54\uc2dc\uc9c0 \uc804\ub2ec \ubc0f \ud0c1\uc6d4\ud55c \uace0\uac1d \uacbd\ud5d8\uc744 \uc704\ud55c \uc7a0\uc7ac\uc801\uc778 \uc6d0\ub3d9\ub825&#8221;\uc778 \ub370\uc774\ud130\uc5d0 \ub0b4\uc7ac\ub41c \uac00\uce58\ub97c \ucd94\ucd9c\ud558\uae30 \uc704\ud574 \uc870\uc9c1\ub4e4\uc774 \uc5b4\ub5bb\uac8c \ud22c\uc790\ub97c \uc2e4\ud589\ud560 \uacc4\ud68d\uc778\uc9c0\ub97c \ubcf4\uc5ec\uc8fc\ub294\ub370 \ubaa9\ud45c\ub97c \ub450\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\ubcf4\uace0\uc11c\uc758 \uc8fc\uc694 \ub0b4\uc6a9\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li>\uc124\ubb38 \uc870\uc0ac \uc751\ub2f5\uc790\uc758 90.1%\ub294 \uace0\uac1d \ub370\uc774\ud130\uc758 \uc774\uc6a9\uc744 \uc9c0\uc6d0\ud558\ub294 \uae30\uc5c5 \uc804\ub7b5\uc744 \uc218\ub9bd\ud588\uac70\ub098 \uc218\ub9bd\ud560 \uacc4\ud68d\uc774\ub77c\uace0 \ub300\ub2f5\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li>\uc99d\uac00\ud558\ub294 \ub370\uc774\ud130 \uc591\uc774\ub098 \ubaa8\ub4e0 \uad11\uace0 \ubc0f \ub9c8\ucf00\ud305 \ub178\ub825\uc5d0 \ub370\uc774\ud130\ub97c \uc774\uc6a9\ud558\ub294 \uac83\uacfc \uad00\ub828\ub41c \ubcf5\uc7a1\uc131\uc744 \uac10\uc548\ud558\uba74, \ub370\uc774\ud130 \uc774\uc6a9\uc790\ub4e4\uc740 \ud604\uc7ac\uc758 \ub178\ub825\uc774 \uc2e4\uc9c8\uc801\uc73c\ub85c \uc5f4\ub9e4\ub97c \ub9fa\uc744 \uac83\uc774\ub77c\ub294 \ud655\uc2e0\uc744 \uc810\uc810 \uc783\uc5b4\uac00\uace0 \uc788\ub294 \ub4ef\ud569\ub2c8\ub2e4. \uc6b0\ub9ac \uc870\uc9c1\uc774 &#8216;\uc0c1\ub2f9\ud788 \ub370\uc774\ud130 \uc911\uc2ec\uc801(fairly data-centric)&#8217;\uc774\ub77c\uace0 \ub300\ub2f5\uc744 \ud55c \uc751\ub2f5\uc790 \uc218\uac00 2016\ub144 54.3% \uc5d0\uc11c 2017\ub144 40.3%\ub85c \uc624\ud788\ub824 \uc904\uc5c8\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li>\ubbf8\ub798\uc758 \ub370\uc774\ud130 \uc911\uc2ec \ub9c8\ucf00\ud305, \uad11\uace0 \ubc0f \ubbf8\ub514\uc5b4 \ud65c\ub3d9\uc744 \uc9c0\uc6d0\ud568\uc5d0 \uc788\uc5b4 \ud544\uc694\ud55c \uad50\uc721, \uc9c1\uc6d0 \uac1c\ubc1c, \uae30\ub2a5\ubcc4 \uc5ed\ub7c9\uc5d0 \ub300\ud55c \uc9c8\ubb38\uc5d0, \u201c\ub9c8\ucf00\ud305 \uc11c\ube44\uc2a4 \ubc0f \uae30\uc220 \uacf5\uae09\uc5c5\uccb4\ub4e4\uacfc\uc758 \ubcf4\ub2e4 \ubc00\uc811\ud55c \ud611\uc5c5\u201d\uc774 \ub9c8\ucf00\ud130\ub4e4\uc758 Top 5 \uc751\ub2f5\uc5d0 \ub4e4\uc5c8\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li>\uc751\ub2f5\uc790\ub4e4 \uc911 1.3%\ub9cc\uc774 \uc6b0\ub9ac \uc870\uc9c1\uc774 \ub370\uc774\ud130\ub85c\ubd80\ud130 \uac00\uc7a5 \ub9ce\uc740 \uac00\uce58\ub97c \ud655\ubcf4\ud558\ub294\ub370 \ud544\uc694\ud55c \uc62c\ubc14\ub978 \uc804\ubb38\uc9c0\uc2dd, \uae30\uc220 \ubc0f \uacbd\ud5d8\uc744 \uac16\ucd94\uace0 \uc788\ub2e4\uace0 &#8220;\ub9e4\uc6b0 \uc790\uc2e0\ud55c\ub2e4&#8221;\uace0 \ub300\ub2f5\ud588\uc2b5\ub2c8\ub2e4. \ub300\ubd80\ubd84\uc758 \uc751\ub2f5\uc790\ub4e4\uc740 \uc5c5\uacc4 \uc804\ubc18\uc5d0 \uac78\uce5c \uc778\ub825 \ubd80\uc871, \ud2b9\ud788 \ub370\uc774\ud130 \ubaa8\ub378\ub9c1, \uc138\ubd84\ud654 \ubc0f \uc560\ud2b8\ub9ac\ubdf0\uc158\uc640 \uad00\ub828\ub41c \ubd84\uc11d \uae30\uc220\uc744 \ubcf4\uc720\ud55c \uc778\uc7ac\uc758 \ubd80\uc871\uc774 \ub370\uc774\ud130 \uc911\uc2ec\uc131\uc744 \ud655\ubcf4\ud558\ub294\ub370 \uac00\uc7a5 \ud070 \uc7a5\uc560\ubb3c\uc774\ub77c\uace0 \uc0dd\uac01\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>\uc774 \ubcf4\uace0\uc11c\ub294 \ub370\uc774\ud130\uc640 \ub370\uc774\ud130 \uae30\ubc18 \uc194\ub8e8\uc158\uc774 \uc5b4\ub5bb\uac8c \uad11\uace0\uc640 \ub9c8\ucf00\ud305 \ubc29\uc2dd\uc744 \ubcc0\ud654\uc2dc\ud0a4\uace0 \uc788\uc73c\uba70, \ub370\uc774\ud130 \uc911\uc2ec\uc758 \ube44\uc988\ub2c8\uc2a4 \ud2b8\ub79c\uc2a4\ud3ec\uba54\uc774\uc158\uc5d0\uc11c \uc778\ub825, \uae30\uc220 \ud50c\ub7ab\ud3fc \ubc0f \uc870\uc9c1 \ud504\ub85c\uc138\uc2a4\uc758 \uc5ed\ud560\uc5d0 \ub300\ud55c \uae30\uc5c5\uc758 \uad00\uc810\uc744 \uc5b4\ub5bb\uac8c \ubc14\uafb8\uc5b4 \ub193\uace0 \uc788\ub294\uc9c0\ub97c \uc774\ud574\ud558\ub294\ub370 \ub3c4\uc6c0\uc744 \uc904 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\ubcf4\uace0\uc11c(\uc601\ubb38) \uc804\ubb38 \uc77d\uae30:<\/p>\n<p>https:\/\/www.slideshare.net\/CriteoReports\/dma-iab-winterberry-group-the-data-centric-organization-february-2018<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; 2017\ub144 12\uc6d4, Winterberry Group\uc740 DMA\uc640 IAB\uc758 Data Center of Excellence\uc640 \ud611\ub825\ud558\uc5ec \u201cThe State of Data 2017\u201d \ubcf4\uace0\uc11c\ub97c \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \ubcf8 \ubcf4\uace0\uc11c\uc5d0\uc11c\ub294 2017\ub144 \ubbf8\uad6d\uc758 \ub9c8\ucf00\ud130, \uc81c\ud734\ub9e4\uccb4\uc0ac \ubc0f \uae30\ud0c0 \ub370\uc774\ud130 \uc774\uc6a9\uc790\ub4e4\uc774 \uc81c3\uc790 \uace0\uac1d \ub370\uc774\ud130\uc640 \uad00\ub828 \uc11c\ube44\uc2a4\ubc0f \uc194\ub8e8\uc158\uc5d0 \ucd1d 201\uc5b59\ucc9c\ub9cc \ub2ec\ub7ec\ub97c \ud22c\uc790\ud588\ub2e4\uace0 \ubc1d\ud614\uc2b5\ub2c8\ub2e4. \ucd5c\uadfc \uc138 \uae30\uad00\ub4e4\uc740 2016\ub144 \uc124\ubb38\uc870\uc0ac\uc758 \uc0c8\ub85c\uc6b4 \ubc84\uc804\uc778 \u201cThe Data-Centric Organization 2018\u201d \uc5f0\uad6c \ubcf4\uace0\uc11c\ub97c \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. Winterberry [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":7008,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[145],"coauthors":[],"class_list":{"0":"post-7007","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[\ub9ac\ud3ec\ud2b8] \ub370\uc774\ud130 \uc911\uc2ec \uc870\uc9c1 2018<\/title>\n<meta name=\"description\" content=\"2017\ub144 12\uc6d4, Winterberry Group\uc740 DMA\uc640 IAB\uc758 Data Center of Excellence\uc640 \ud611\ub825\ud558\uc5ec \u201cThe State of Data 2017\u201d \ubcf4\uace0\uc11c\ub97c \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \ubcf8 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