{"id":7158,"date":"2018-03-12T17:37:42","date_gmt":"2018-03-12T17:37:42","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/?p=7158"},"modified":"2018-09-12T18:03:11","modified_gmt":"2018-09-12T18:03:11","slug":"%eb%a7%9e%ec%b6%a4%ed%99%94-%ea%b7%b8%eb%a6%ac%ea%b3%a0-%ea%b7%b8-%ec%9d%b4%ec%83%81-%eb%a7%88%ec%bc%80%ed%84%b0%ea%b0%80-%eb%a8%b8%ec%8b%a0-%eb%9f%ac%eb%8b%9d%ec%9c%bc%eb%a1%9c%eb%b6%80%ed%84%b0","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%eb%a7%9e%ec%b6%a4%ed%99%94-%ea%b7%b8%eb%a6%ac%ea%b3%a0-%ea%b7%b8-%ec%9d%b4%ec%83%81-%eb%a7%88%ec%bc%80%ed%84%b0%ea%b0%80-%eb%a8%b8%ec%8b%a0-%eb%9f%ac%eb%8b%9d%ec%9c%bc%eb%a1%9c%eb%b6%80%ed%84%b0\/","title":{"rendered":"\ub9de\ucda4\ud654, \uadf8\ub9ac\uace0 \uadf8 \uc774\uc0c1: \ub9c8\ucf00\ud130\uac00 \uba38\uc2e0 \ub7ec\ub2dd\uc73c\ub85c\ubd80\ud130 \ud61c\ud0dd\uc744 \uc5bb\ub294 6\uac00\uc9c0 \ubc29\ubc95"},"content":{"rendered":"

 <\/p>\n

\uba38\uc2e0 \ub7ec\ub2dd\uc744 \uc774\uc6a9\ud558\ub294 \ub9c8\ucf00\ud305\uc740 \ub370\uc774\ud130\uac00 \uc788\uc5b4\uc57c\ub9cc \uac00\ub2a5\ud569\ub2c8\ub2e4. \uba38\uc2e0 \ub7ec\ub2dd\uc740 \uba85\uc2dc\uc801\uc73c\ub85c \ud504\ub85c\uadf8\ub798\ubc0d\uc744 \ud558\uc9c0 \uc54a\uc544\ub3c4 \ucef4\ud4e8\ud130\uac00 \ud559\uc2b5\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc8fc\ub294 \uc778\uacf5 \uc9c0\ub2a5(AI)\uc758 \ud55c \ud615\ud0dc\ub85c, \ucef4\ud4e8\ud130\uac00 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574 \uc9c0\uc18d\uc801\uc73c\ub85c \ucd5c\uc801\ud654\ud574\ub098\uac00\uba74\uc11c “\uc2a4\uc2a4\ub85c \uae68\ub2ec\uc744 \uc218” \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4 \ub370\uc774\ud130\uac00 \ub354 \ub9ce\uc744 \uc218\ub85d, AI\ub3c4 \ub354 \uc2a4\ub9c8\ud2b8\ud574\uc9d1\ub2c8\ub2e4.<\/p>\n

Forbes Insights\uc640 Criteo\uac00 \uacf5\ub3d9\uc73c\ub85c \uc218\ud589\ud55c \uc124\ubb38\uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \ub300\ubd80\ubd84\uc758 \ub9c8\ucf00\ud130\ub4e4\uc740 \uc774\ubbf8 \ub370\uc774\ud130 \uc774\ub2c8\uc154\ud2f0\ube0c\uc5d0 \ub9ce\uc740 \ud22c\uc790\ub97c \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uba38\uc2e0 \ub7ec\ub2dd\uc740 \uc1fc\ud551 \uace0\uac1d\ub4e4\uc758 \ud589\ub3d9\uc5d0 \ubcf4\ub2e4 \uae4a\uc774 \uc811\uadfc\ud558\uace0, \ub2e4\uc774\ub0b4\ubbf9 \ucf58\ud150\uce20\ub97c \uc0dd\uc131\ud558\uba70, \ud655\uc7a5 \uac00\ub2a5\ud55c \ub9de\ucda4\ud654\ub97c \uc9c0\uc6d0\ud568\uc73c\ub85c\uc368, \ub9c8\ucf00\ud130\ub4e4\uc774 \ub370\uc774\ud130\ub97c \ucd5c\ub300\ud55c \ud65c\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\uc2b5\ub2c8\ub2e4.<\/p>\n

\uba38\uc2e0 \ub7ec\ub2dd \ub9c8\ucf00\ud305 \uc194\ub8e8\uc158\uc774 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \uc9c0\uc6d0\ud558\ub294 \ubc29\ubc95\uc744 \uc54c\uc544\ubd05\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

1. \uc720\uc6a9\ud55c \uc2e4\uc2dc\uac04 \ub370\uc774\ud130<\/strong><\/h3>\n

\uc8fc\uccb4\ud560 \uc218 \uc5c6\uc744 \uc815\ub3c4\ub85c \ub9ce\uc740 \ub370\uc774\ud130\uc5d0 \uc561\uc138\uc2a4\ud560 \uc218 \uc788\ub2e4 \ud574\ub3c4, \ubb38\ub9e5\ud654\ub418\uc9c0 \uc54a\uc740 \ub370\uc774\ud130 \uadf8 \uc790\uccb4\ub9cc\uc73c\ub85c\ub294 \uc544\ubb34\ub7f0 \uc4f8\ubaa8\uac00 \uc5c6\uc2b5\ub2c8\ub2e4. \uba38\uc2e0 \ub7ec\ub2dd\uc740 \uc790\ub3d9 \uc218\uc9d1\ud574\uc57c \ud560 \ub370\uc774\ud130\uc758 \uc720\ud615\uc744 \uc815\uc758\ud558\ub294 \uac83\uc740 \ubb3c\ub860 \uba38\uc2e0 \ub7ec\ub2dd \uc54c\uace0\ub9ac\uc998\uc774 \uc5b4\ub5a4 \uc720\ud615\uc758 ‘\ud559\uc2b5’\uc744 \ud560\uc9c0 \uc815\uc758\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\uc5ec, \ub2e4\uc591\ud55c \ub370\uc774\ud130 \uc720\ud615\uc744 \uc704\ud55c \ubb38\ub9e5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

\uc2e4\uc2dc\uac04 \ub370\uc774\ud130 \uc218\uc9d1\uc740 \uba38\uc2e0 \ub7ec\ub2dd \uc54c\uace0\ub9ac\uc998\uc774 \ud2b9\uc815 \uc0c1\ud638\uc791\uc6a9\uc774 \ubc8c\uc5b4\uc9c0\ub294 \uc815\ud655\ud55c \uc2dc\uc810\uc5d0\uc11c \uc778\uc0ac\uc774\ud2b8\ub97c \uad6c\ud604\ud558\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4. \uc77c\ub840\ub85c, \ub9ac\ud0c0\ucf00\ud305 \ucea0\ud398\uc778<\/a>\uc5d0\uc11c \uace0\uac1d\uc758 \ud589\ub3d9\uc5d0 \uae30\ubc18\ud574 \ucf58\ud150\uce20\uc640 \ub514\uc790\uc778\uc744 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc804\ud658\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

2. \uace0\uac1d\uc5d0 \ub300\ud55c \ubcf4\ub2e4 \uc2ec\ub3c4 \uc788\ub294 \ud1b5\ucc30<\/strong><\/h3>\n

\uba38\uc2e0 \ub7ec\ub2dd\uc73c\ub85c \uc9c0\uc6d0\ub418\ub294 \ucea0\ud398\uc778\uc740 \uc7a0\uc7ac \uace0\uac1d\uc774 \uc5b4\ub5a4 \uc720\ud615\uc774\ub098 \uc2a4\ud0c0\uc77c\uc758 \uad11\uace0\ub97c \uc120\ud638\ud558\ub294\uc9c0\ub97c \ubd84\uc11d\ud558\uace0, \uace0\uac1d\uc774 \ub2e4\uc74c \ud589\ub3d9\uc744 \ucde8\ud560 \ub54c \ubb34\uc5c7\uc744 \ubcf4\uc5ec\uc904\uc9c0\ub97c \uacb0\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9c8\ucc2c\uac00\uc9c0\ub85c, \uba38\uc2e0 \ub7ec\ub2dd\uc740 \uace0\uac1d\uc758 \uc704\uce58\uc5d0 \uae30\ubc18\ud574 \ud0c0\uac8c\ud305\ud558\uc5ec, \ub2e4\uc591\ud55c \ucc44\ub110\uc5d0\uc11c \uad00\ub828\ub41c \ucf58\ud150\uce20\ub97c \uc81c\uacf5\ud558\uace0, \uc774\ub4e4\uc758 \uc624\ud504\ub77c\uc778 \uad6c\ub9e4\uc640 \uc628\ub77c\uc778 \uac80\uc0c9 \ud589\ub3d9\uc744 \uc5f0\uacb0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\ub7ec\ud55c \ub370\uc774\ud130\ub85c\ubd80\ud130 \uc218\uc9d1\ub41c \ud1b5\ucc30\uc5d0 \uae30\ubc18\ud574 \ub9c8\ucf00\ud130\ub4e4\uc740 \ubcf4\ub2e4 \ub9de\ucda4\ud654\ub41c \uacbd\ud5d8\uc744 \uc0dd\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4<\/p>\n

 <\/p>\n

3. \ub2e4\uc774\ub0b4\ubbf9 \ucf58\ud150\uce20<\/strong><\/h3>\n

\uba38\uc2e0 \ub7ec\ub2dd\uc740 \ud0c0\uac9f \uace0\uac1d\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud558\ub824\uba74 \uc5b4\ub5a4 \uc720\ud615\uc758 \ucf58\ud150\uce20\uac00 \ud544\uc694\ud55c\uc9c0\ub97c \uc138\ubc00\ud558\uac8c \uc870\uc728\ud558\ub294\ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uc77c\ubd80 \uc194\ub8e8\uc158\ub4e4\uc740 \uc2ec\uc9c0\uc5b4 \ucf58\ud150\uce20\ub97c \ub9de\ucda4\ud654\ud558\uace0 \uad6c\ucd95\ud558\ub294 \ub370\uc5d0\ub3c4 \uc0ac\uc6a9\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

AI \uae30\ubc18\uc758 \uc6f9\uc0ac\uc774\ud2b8 \uad6c\ucd95 \ud50c\ub7ab\ud3fc\uc778 Bookmark.com<\/a>\uc740 \ub9de\ucda4\ud615 \uc6f9\uc0ac\uc774\ud2b8\ub97c \uad6c\ucd95\ud558\ub294\ub370 \uba38\uc2e0 \ub7ec\ub2dd\uc744 \uc774\uc6a9\ud569\ub2c8\ub2e4. \uc778\uacf5 \uc9c0\ub2a5 \ub514\uc790\uc778 \uc5b4\uc2dc\uc2a4\ud134\ud2b8(AiDA)\ub77c \ubd88\ub9ac\ub294 Bookmark\uc758 AI \uae30\uc220\uc740 \uc0ac\uc6a9\uc790\uc758 \uc774\ub984, \uc704\uce58, \ube44\uc988\ub2c8\uc2a4 \uc720\ud615 \ub4f1 \uc9e4\ub9c9\ud55c \uc815\ubcf4\ub85c\ubd80\ud130 \uac01 \uc0ac\uc6a9\uc790\uc758 \uace0\uc720\ud55c \ub2c8\uc988\ub97c \ud559\uc2b5\ud569\ub2c8\ub2e4.<\/p>\n

CEO\uc778 \ub370\uc774\ube57 \ucf54\uc2a4\uba54\uc774\uc5b4(David Kosmayer)\ub294 \u201c\uc6b0\ub9ac\ub294 \uac01 \uace0\uac1d\uc758 \uc0ac\uc5c5 \uc720\ud615\uc774\ub098 \uc5c5\uc885\uc5d0 \ub9de\uac8c \uace0\uc720\ud55c \uc6f9\uc0ac\uc774\ud2b8\ub97c \uad6c\ucd95\ud574\uc90d\ub2c8\ub2e4\u201d\uace0 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n

AiDA\ub294 \uc81c\uacf5\ub41c \uc815\ubcf4, \uace0\uac1d\uc758 \ube44\uc988\ub2c8\uc2a4\uc5d0 \uad00\ud55c \uc815\ubcf4 \ub610\ub294 Google, Facebook \ub4f1\uc758 \uc18c\uc15c \ucc44\ub110\uc5d0\uc11c \ubc1c\uacac\ud560 \uc218 \uc788\ub294 \uacf5\uac1c \uc815\ubcf4\ub97c \uc774\uc6a9\ud574 \uacbd\uc7c1\uc5c5\uccb4\uc758 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ud06c\ub864\ub9c1(\uc870\uc9c1\uc801\uc778 \uc790\ub3d9 \ud0d0\uc0c9)\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \ub09c \ud6c4, AiDA\ub294 \uc5b4\ub5a4 \uc694\uc18c, \uc0c9\uc0c1 \ubc0f \ub808\uc774\uc544\uc6c3\uc774 \uac01 \uc6f9\uc0ac\uc774\ud2b8\uc5d0 \uac00\uc7a5 \uc801\ud569\ud558\uace0 \uad00\ub828\uc131\uc774 \uc788\ub294\uc9c0\ub97c \ud310\ub2e8\ud569\ub2c8\ub2e4. \uba38\uc2e0 \ub7ec\ub2dd\uc740 AiDA\uac00 \uad6c\ucd95\ud558\ub294 \uc0c8\ub85c\uc6b4 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ud55c\uce35 \ub354 \ud5a5\uc0c1\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

4. \uace0\uac1d \uacbd\ud5d8 \ud5a5\uc0c1<\/strong><\/h3>\n

\uba38\uc2e0 \ub7ec\ub2dd\uc744 \uc0ac\uc6a9\ud574, \ub208\uae38\uc744 \ub044\ub294 \ub9de\ucda4\ud615 \uc6f9\uc0ac\uc774\ud2b8\ub97c \uad6c\ucd95\ud558\ub294 \uac83 \uc774\uc678\uc5d0\ub3c4, Bookmark\ub294 AI\ub97c \uace0\uac1d \uc11c\ube44\uc2a4\uc5d0 \ud65c\uc6a9\ud558\ub294 \ubc29\uc548\uc744 \ubaa8\uc0c9 \uc911\uc785\ub2c8\ub2e4.<\/p>\n

\ucf54\uc2a4\uba54\uc774\uc5b4\ub294 \u201cAI \ud65c\uc6a9\uc774 \uc81c\ud488\uc5d0\ub9cc \uad6d\ud55c\ub418\uc5b4\uc11c\ub294 \uc548\ub41c\ub2e4\uace0 \uc0dd\uac01\ud55c\ub2e4\u201d\uba70, \u201cAI\ub97c \uace0\uac1d \uc11c\ube44\uc2a4\uc5d0 \ud65c\uc6a9\ud558\uc5ec \uc0ac\uc6a9\uc790\uc758 \ub2c8\uc988\ub97c \uc774\ud574\ud558\uace0 \uc0ac\uc6a9\uc790\uac00 \uae68\ub2eb\uae30 \uc804\uc5d0 \uba3c\uc800 \uc7a0\uc7ac\uc801\uc778 \uc774\uc288\ub97c \ud30c\uc545\ud560 \uc218 \uc788\ub294 \ubc29\uc548\uc744 \ubaa8\uc0c9\ud558\uace0 \uc788\ub2e4\u201d\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

Bookmark \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uace0\uac1d\ub4e4\uc5d0\uac8c \uac1c\ubcc4\uc801\uc778 \uacbd\ud5d8\uacfc \uace0\ud488\uc9c8\uc758 \ub9de\ucda4\ud654\ub41c \uc9c0\uc6d0\uc744 \uc81c\uacf5\ud558\ub294\ub370 \uba38\uc2e0 \ub7ec\ub2dd\uc744 \ud65c\uc6a9\ud55c\ub2e4\ub294 \uac83\uc774 \uace8\uc790\uc785\ub2c8\ub2e4.<\/p>\n

\"Machine<\/p>\n

\ub9c8\ucf00\ud130\ub4e4\uc774 \uba38\uc2e0 \ub7ec\ub2dd\uc744 \uc774\uc6a9\ud574 \uace0\uac1d \uacbd\ud5d8\uc744 \ud5a5\uc0c1\ud560 \uc218 \uc788\ub294 \ub610 \ub2e4\ub978 \ubc29\ubc95\uc740 \uc790\uc5f0 \uc5b8\uc5b4 \ucc98\ub9ac(NLP)\ub97c \ud1b5\ud574 \uc778\uac04\uc758 \uc5b8\uc5b4\ub97c \ubcf4\ub2e4 \uc798 \uc774\ud574\ud558\uace0 \uadf8\uc5d0 \ub530\ub77c \uc801\uc808\ud55c \ub300\uc751\uc744 \ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc77c\ub840\ub85c \uace0\uac1d \uc11c\ube44\uc2a4 \ud3ec\ud138\uc5d0\uc11c \uace0\uac1d\uc758 \uc9c8\ubb38\uc5d0 \uc751\ub2f5\uc744 \ud558\ub294 \ucc57\ubd07\uc744 \uc774\uc6a9\ud558\ub294 \uacbd\uc6b0\uac00 \ub298\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc9c8\ubb38\uc744 \ub354 \ub9ce\uc774 \uc811\ud560 \uc218\ub85d, \ucc57\ubd07\uc740 \uace0\uac1d\ub4e4\uc774 \ucc3e\uace0 \uc788\ub294 \ub2f5\uacfc \uc11c\ube44\uc2a4\ub97c \ub354 \ud6a8\uacfc\uc801\uc73c\ub85c \uc81c\uacf5\ud560 \uc218 \uc788\uac8c \ub429\ub2c8\ub2e4.<\/p>\n

Apple\uc758 Siri\ub098 Amazon\uc758 Alexa \uc11c\ube44\uc2a4\ub97c \ud1b5\ud574, \ub9c8\ucf00\ud130\ub4e4\uc740 \uc774\ub7ec\ud55c \uc11c\ube44\uc2a4\uc640 \uace0\uac1d\ub4e4\uc774 \uc5b4\ub5bb\uac8c \uc0c1\ud638\uc791\uc6a9\ud558\ub294\uc9c0 \ubcf4\ub2e4 \ub098\uc740 \uc704\uce58\uc5d0\uc11c \uad00\ucc30\ud558\uace0, \uc218\uc9d1\ub41c \ub370\uc774\ud130\ub97c \uc774\uc6a9\ud574 \uace0\uac1d\uc758 \uc74c\uc131\uc744 \uc2e0\uc18d\ud558\uac8c \uc778\uc9c0\ud558\ub294 \uc74c\uc131 \uc778\uc9c0 \ud504\ub85c\uadf8\ub7a8\uacfc \uac10\uc815 \ubd84\uc11d\uc744 \uac1c\ubc1c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

5. \uc911\ubcf5 \uc81c\uac70 \ubc0f \uc608\uc0b0 \ucd5c\uc801\ud654<\/strong><\/h3>\n

\uba38\uc2e0 \ub7ec\ub2dd\uc740 \ubcf4\ub2e4 \uc815\ud655\ud558\uace0 \ube44\uc6a9 \ud6a8\uc728\uc801\uc778 \ub9c8\ucf00\ud305\uc744 \uac00\ub2a5\ud558\uac8c \ud574\uc90d\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub4e4\uc740 \uc2e4\uc2dc\uac04 \ud589\ub3d9 \ub370\uc774\ud130\uc5d0 \uae30\ubc18\ud574 \ud2b9\uc815 \uace0\uac1d\uce35\uc744 \uaca8\ub0e5\ud558\uace0 \uac80\uc0c9\uc744 \uad6c\ub9e4\ub85c \uc804\ud658\ud560 \ud655\ub960\uc744 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uba38\uc2e0 \ub7ec\ub2dd\uc740 \ub610\ud55c \ud504\ub85c\uadf8\ub7a8\uc5d0 \ud544\uc694\ud55c \uc778\ub825\uc774 \uc801\uae30 \ub54c\ubb38\uc5d0 \ucd1d \ub9c8\ucf00\ud305 \ube44\uc6a9\ub3c4 \uac10\uc18c\ub429\ub2c8\ub2e4. Criteo\uc758 \ub2e4\uc774\ub0b4\ubbf9 \ub9ac\ud0c0\ucf00\ud305 \uae30\uc220<\/a>\uc774 \uc88b\uc740 \uc608\uc785\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ub3d9\uc601\uc0c1 \ubc0f \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ub294 \uba38\uc2e0 \ub7ec\ub2dd\uc744 \uc0ac\uc6a9\ud574 \uad6c\ub9e4 \uc5ec\uc815 \uc804\ubc18\uc5d0\uc11c \uc790\ub3d9\uc73c\ub85c \uace0\uac1d\ub4e4\uc5d0\uac8c \ub9de\ucda4\ud654\ub41c \uad11\uace0\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

\uc774\uc678\uc5d0\ub3c4, \uba38\uc2e0 \ub7ec\ub2dd\uc740 \ub9c8\ucf00\ud130\ub4e4\uc774 \uc790\ub3d9\ud654\ub41c \uc774\uba54\uc77c\uacfc \uc18c\uc15c \ubbf8\ub514\uc5b4 \uac8c\uc2dc\ubb3c\uc744 \ud1b5\ud574 \uace0\uac1d\ub4e4\uacfc \uc18c\ud1b5\ud558\uace0, \uba38\uc2e0 \ub7ec\ub2dd\uc744 \uc0ac\uc6a9\ud574 \uc5b4\ub5a4 \ucc44\ub110(\uc624\ud504\ub77c\uc778\/\uc628\ub77c\uc778)\uc5d0 \ub9ac\uc18c\uc2a4\ub97c \ud22c\uc790\ud560\uc9c0\ub97c \uacb0\uc815\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

6.<\/strong>\uc131\uacf5\uc801\uc778 \ub370\uc774\ud130 \uc911\uc2ec \ub9c8\ucf00\ud305\uc744 \uc9c0\uc6d0\ud558\ub294 \uba38\uc2e0 \ub7ec\ub2dd<\/strong><\/h3>\n

\uba38\uc2e0 \ub7ec\ub2dd\uc758 \uac00\uce58\ub294 \ub370\uc774\ud130\uc5d0\uc11c \uae30\ud68c\ub97c \ucc3d\ucd9c\ud574\uc900\ub2e4\ub294\ub370 \uc788\uc2b5\ub2c8\ub2e4. \uba38\uc2e0 \ub7ec\ub2dd\uc740 \uc774\ubbf8 \ub9c8\ucf00\ud130\ub4e4\uc774 \ucea0\ud398\uc778\uc744 \uad00\ub9ac\ud558\ub294 \ubc29\ubc95\uc744 \uc644\uc804\ud788 \ubc14\uafb8\uc5b4 \ub193\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc218\ubc31\uc5b5 <\/em>\uac1c\uc758 \ub2e4\uc774\ub0b4\ubbf9 \uad11\uace0\ub97c \uc0dd\uc131\ud558\ub294 \uac83\uc5d0\uc11c\ubd80\ud130 \ubc00\ub9ac\ucd08 \ub0b4\uc5d0 \uc5ec\ub7ec \ub2e4\ub978 \ud50c\ub7ab\ud3fc\uc5d0 \ub9de\uac8c \ud3ec\ub9f7\uc744 \ubcc0\uacbd\ud558\ub294 \uac83\uae4c\uc9c0, \uba38\uc2e0 \ub7ec\ub2dd\uc740 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ub2f4\ub2f9\uc790\ub4e4\uc758 \uc791\uc5c5\uc744 \ubd80\ub2f4\uc744 \ub35c\uc5b4\uc8fc\uc5b4 \ucc3d\uc870\uc801\uc778 \uc544\uc774\ub514\uc5b4\uc640 \uc804\ub7b5\uc5d0 \ub354 \ub9ce\uc740 \uc2dc\uac04\uc744 \ud560\uc560\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4.<\/p>\n

Criteo\uc758 \uc2a4\ub9c8\ud2b8\ud55c \ub9c8\ucf00\ud130\ub4e4\uc744 \uc704\ud55c \uba38\uc2e0 \ub7ec\ub2dd \uac00\uc774\ub4dc(Smart Marketer\u2019s Guide to Machine Learning)<\/a>\ub294 \uba38\uc2e0 \ub7ec\ub2dd\uc774\ub780 \ubb34\uc5c7\uc778\uc9c0 \ubcf4\ub2e4 \uc798 \uc774\ud574\ud560 \uc218 \uc788\ub3c4\ub85d \uc124\uba85\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc758\ub8cc \uc9c4\ub2e8\uc5d0\uc11c \uc2a4\ub9c8\ud2b8\uce74\uae4c\uc9c0, \uba38\uc2e0 \ub7ec\ub2dd\uc758 \ub2e4\uc591\ud55c \ud65c\uc6a9 \uc0ac\ub840\ub4e4\uc744 \uc0b4\ud3b4\ubcf4\uace0, \uba38\uc2e0 \ub7ec\ub2dd\uc774 \uc5b4\ub5bb\uac8c \ub9c8\ucf00\ud305 \ub9de\ucda4\ud654\ub97c \uc9c0\uc6d0\ud560 \uc218 \uc788\ub294\uc9c0 \uc54c\uc544\ubcf4\uc2ed\uc2dc\uc624.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

  \uba38\uc2e0 \ub7ec\ub2dd\uc744 \uc774\uc6a9\ud558\ub294 \ub9c8\ucf00\ud305\uc740 \ub370\uc774\ud130\uac00 \uc788\uc5b4\uc57c\ub9cc \uac00\ub2a5\ud569\ub2c8\ub2e4. \uba38\uc2e0 \ub7ec\ub2dd\uc740 \uba85\uc2dc\uc801\uc73c\ub85c \ud504\ub85c\uadf8\ub798\ubc0d\uc744 \ud558\uc9c0 \uc54a\uc544\ub3c4 \ucef4\ud4e8\ud130\uac00 \ud559\uc2b5\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc8fc\ub294 \uc778\uacf5 \uc9c0\ub2a5(AI)\uc758 \ud55c \ud615\ud0dc\ub85c, \ucef4\ud4e8\ud130\uac00 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574 \uc9c0\uc18d\uc801\uc73c\ub85c \ucd5c\uc801\ud654\ud574\ub098\uac00\uba74\uc11c “\uc2a4\uc2a4\ub85c \uae68\ub2ec\uc744 \uc218” \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4 \ub370\uc774\ud130\uac00 \ub354 \ub9ce\uc744 \uc218\ub85d, AI\ub3c4 \ub354 \uc2a4\ub9c8\ud2b8\ud574\uc9d1\ub2c8\ub2e4. Forbes Insights\uc640 Criteo\uac00 \uacf5\ub3d9\uc73c\ub85c \uc218\ud589\ud55c \uc124\ubb38\uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \ub300\ubd80\ubd84\uc758 \ub9c8\ucf00\ud130\ub4e4\uc740 \uc774\ubbf8 \ub370\uc774\ud130 \uc774\ub2c8\uc154\ud2f0\ube0c\uc5d0 \ub9ce\uc740 \ud22c\uc790\ub97c \ud558\uace0 […]<\/p>\n","protected":false},"author":8,"featured_media":7162,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[145],"coauthors":[],"class_list":{"0":"post-7158","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"stae_popup_enable":false},"yoast_head":"\n\uba38\uc2e0 \ub7ec\ub2dd\uc744 \uc704\ud55c \ub9de\ucda4\ud654, \uadf8\ub9ac\uace0 \uadf8 \uc774\uc0c1: \uba38\uc2e0 \ub7ec\ub2dd\uc774 \ub9c8\ucf00\ud130\uc5d0\uac8c 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