{"id":7241,"date":"2018-03-26T16:48:14","date_gmt":"2018-03-26T16:48:14","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/insights\/social-media-retargeting-how-it-works-and-why-you-need-it\/"},"modified":"2021-01-07T17:36:28","modified_gmt":"2021-01-07T17:36:28","slug":"%ec%86%8c%ec%85%9c-%eb%af%b8%eb%94%94%ec%96%b4-%eb%a6%ac%ed%83%80%ea%b2%8c%ed%8c%85-%ec%9e%91%eb%8f%99-%ec%9b%90%eb%a6%ac-%eb%b0%8f-%ed%95%84%ec%9a%94%ed%95%9c-%ec%9d%b4%ec%9c%a0-2","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ec%86%8c%ec%85%9c-%eb%af%b8%eb%94%94%ec%96%b4-%eb%a6%ac%ed%83%80%ea%b2%8c%ed%8c%85-%ec%9e%91%eb%8f%99-%ec%9b%90%eb%a6%ac-%eb%b0%8f-%ed%95%84%ec%9a%94%ed%95%9c-%ec%9d%b4%ec%9c%a0-2\/","title":{"rendered":"\uc18c\uc15c \ubbf8\ub514\uc5b4 \ub9ac\ud0c0\uac8c\ud305: \uc791\ub3d9 \uc6d0\ub9ac \ubc0f \ud544\uc694\ud55c \uc774\uc720"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Facebook\uacfc Instagram\uc740 \uc18c\uc15c \ubbf8\ub514\uc5b4 \uc138\uc0c1\uc5d0\uc11c \ud1b5\uce58\uc790\ub85c \uad70\ub9bc\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. Facebook\uc740 \uc6d4\uac04 \uc774\uc6a9\uc790\uac00 20\uc5b5 \uba85\uc5d0 \ub2ec\ud558\uba70, \uc774 \ud68c\uc0ac\uac00 \uc18c\uc720\ud55c Instagram \uc5ed\uc2dc \uc774\uc6a9\uc790\uac00 8\uc5b5 \uba85 \uac00\uae4c\uc774 \ub429\ub2c8\ub2e4. \ubbf8\uad6d\uc778\ub4e4\uc740 \uc2a4\ub9c8\ud2b8\ud3f0 \uc0ac\uc6a9\uc2dc\uac04 5\ubd84 \uc911 1\ubd84\uc744 \uc774 \ub450 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uc18c\ube44\ud569\ub2c8\ub2e4.<\/p>\n<p>\ubaa8\ub4e0 \uc774\uc6a9\uc790\uc758 \uc2dc\uc120\uc744 \uc0ac\ub85c\uc7a1\ub294\ub2e4\ub294 \uac83\uc740 \uc5b4\ub824\uc6b4 \uc77c\uc785\ub2c8\ub2e4. \uc774\uc6a9\uc790\ub4e4\uc740 \ubcf4\ud1b5 \uc0c1\ud488 \uac80\uc0c9\uc774 \uc544\ub2c8\ub77c \uce5c\uad6c\ub4e4\uacfc\uc758 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \uc704\ud574 Facebook\uc744 \uc0ac\uc6a9\ud569\ub2c8\ub2e4.\u00a0<a href=\"https:\/\/www.criteo.com\/kr\/products\/criteo-dynamic-retargeting\/\">\uc18c\uc15c \ubbf8\ub514\uc5b4 \ub9ac\ud0c0\uac8c\ud305<\/a>\uc740 \uc6f9\uc0ac\uc774\ud2b8\uc640 \uadf8 \uc6f9\uc0ac\uc774\ud2b8\ub97c \uc774\ubbf8 \ubc29\ubb38\ud55c \uc801\uc774 \uc788\ub294 \uace0\uac1d\uc744 \uc5f0\uacb0\ud574\uc90d\ub2c8\ub2e4.<\/p>\n<p>\uc18c\uc15c \ubbf8\ub514\uc5b4 \ub9ac\ud0c0\uac8c\ud305\uc740 \uc0ac\uc6a9\uc790\uc640\ub294 \uad00\ub828\uc774 \uc5c6\ub294 \uc18c\uc15c \ubbf8\ub514\uc5b4 \uc0ac\uc6a9\uc790 \uad11\uace0\ub97c \ud45c\uc2dc\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \ud0c0\uac9f \uace0\uac1d\uc5d0 \ub9de\ucda4\ud654\ub41c \uc81c\uc548\uc744 \ud45c\uc2dc\ud569\ub2c8\ub2e4.<\/p>\n<p>\ubc29\ubc95\uc740 \uc544\ub798\uc640 \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\uc18c\uc15c \ubbf8\ub514\uc5b4 \ub9ac\ud0c0\uac8c\ud305\uc758 \uc791\ub3d9 \uc6d0\ub9ac<\/strong><\/h3>\n<p>\uace0\uac1d\ub4e4\uc774 \uc1fc\ud551\ubab0 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ub5a0\ub098 \ub2e4\ub978 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ud0d0\uc0c9\ud558\ub294 \ub3d9\uc548, \uc18c\uc15c \ub9ac\ud0c0\uac8c\ud305\uc740 \uace0\uac1d\uc774 \uad00\uc2ec\uc744 \ubcf4\uc600\ub358 \uc0c1\ud488\ub4e4\uc744 \ud45c\uc2dc\ud574 \ubcf4\uc5ec\uc8fc\uace0 \uace0\uac1d\uc774 \uc6f9\uc0ac\uc774\ud2b8\ub97c \uc7ac\ubc29\ubb38\ud574 \uad6c\ub9e4\ud558\ub3c4\ub85d \uc720\ub3c4\ud558\ub294 \ud2b9\ubcc4\ud55c \ud504\ub85c\ubaa8\uc158\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7364\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/03\/KR-quote-image-Dynamic-Retargeting-FB-IG-min.png\" alt=\"\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/03\/KR-quote-image-Dynamic-Retargeting-FB-IG-min.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/03\/KR-quote-image-Dynamic-Retargeting-FB-IG-min-300x150.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/03\/KR-quote-image-Dynamic-Retargeting-FB-IG-min-768x384.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Facebook\uacfc Instagram\uc740 \ub9c8\ucf00\ud130\ub4e4\uc774 \ub2e4\uc591\ud55c \uad11\uace0 \ud3ec\ub9f7\uc73c\ub85c \uc18c\ube44\uc790\ub4e4\uc744 \uc27d\uac8c \ub9ac\ud0c0\uac8c\ud305\ud560 \uc218 \uc788\ub3c4\ub85d \ub9cc\ub4e4\uc5b4 \uc90d\ub2c8\ub2e4. \uc774\uc6a9\uc790\uac00 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud558\uc5ec \uc1fc\ud551 \uce74\ud2b8\uc5d0 \uc0c1\ud488\uc744 \ucd94\uac00\ud558\uace0, \uc0c1\ud488\uc744 \uc870\ud68c\ud558\uac70\ub098 \uad6c\ub9e4\ud558\ub294 \uacbd\uc6b0, \ub9ac\ud0c0\uac8c\ud305 \ud30c\ud2b8\ub108\ub294 \uc0ac\uc6a9\uc790\uc758 \ube0c\ub77c\uc6b0\uc800\uc5d0 \ucfe0\ud0a4\ub97c \uc2ec\uc5b4 \uc774\ub7ec\ud55c \ud65c\ub3d9\uc5d0 \ub300\ud574 \uc54c\ub824\uc90d\ub2c8\ub2e4.<\/p>\n<p>\uc6f9\uc0ac\uc774\ud2b8\ub97c \uc774\ud0c8\ud55c \ubc29\ubb38\uc790\uac00 \ub2e4\ub978 \uc6f9\uc0ac\uc774\ud2b8\ub098 Facebook, Instagram \ub4f1\uc758 \uc18c\uc15c \ud50c\ub7ab\ud3fc\uc5d0 \ub098\ud0c0\ub098\ub294 \uacbd\uc6b0, \ucfe0\ud0a4\ub97c \ud1b5\ud574 \ub77c\ud0c0\uac8c\ud305 \ud30c\ud2b8\ub108\ub294 \uc774\ub7ec\ud55c \uc0ac\uc2e4\uc744 \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ube0c\ub77c\uc6b0\uc800\uc5d0 \ucfe0\ud0a4\uac00 \uc800\uc7a5\ub41c \ubc29\ubb38\uc790\uc5d0\uac8c\ub294 \uc774\uc804\uc758 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\uc640 \uad6c\ub9e4 \uc758\ub3c4\uc5d0 \uae30\ubc18\ud574 \uad11\uace0\uac00 \uac8c\uc7ac\ub429\ub2c8\ub2e4.<\/p>\n<p>\uc774\uc6a9\uc790\uac00 \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \ub354 \ub9ce\uc740 \ud589\ub3d9\uc744 \ud560\uc218\ub85d, \ub9ac\ud0c0\uac8c\ud305 \ud30c\ud2b8\ub108\ub294 \uc815\ud655\ud55c \uc2dc\uac04\uc5d0 \uc801\ud569\ud55c \ub514\ubc14\uc774\uc2a4\ub85c \uc774\uc6a9\uc790\uc5d0\uac8c \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc73c\ub85c \uad11\uace0\ub97c \ud45c\uc2dc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc2e4\uc81c \uc608\uc2dc\ub97c \ud1b5\ud574 \uc791\ub3d9 \uc6d0\ub9ac\ub97c \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\uc81c\ub2c8\ud37c\uac00 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ud0d0\uc0c9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucd08\uae30 \uac80\uc0c9\uc744 \ud558\uace0 \ubaa9\ub85d\uc5d0\uc11c \uc0c1\ud488 \uc870\ud68c\ub85c, \uadf8\ub9ac\uace0 \uc7a5\ubc14\uad6c\ub2c8\ub85c \uc774\ub3d9\ud558\ub294 \ub3d9\uc548, \uc81c\ub2c8\ud37c\uc758 \uc758\ub3c4 \ub370\uc774\ud130\uac00 \uac01 \ub808\ubca8\uc5d0\uc11c \ud3ec\ucc29\ub429\ub2c8\ub2e4.<\/li>\n<li>\ub370\uc2a4\ud06c\ud0d1\uc774\ub098 \ud734\ub300\ud3f0\uc744 \uc0ac\uc6a9\ud558\ub294 \uc81c\ub2c8\ud37c\ub294 \ud0d0\uc0c9\uc744 \ub9c8\uce58\uace0, \uc6f9\uc0ac\uc774\ud2b8\ub97c \ubc97\uc5b4\ub098 Facebook\uc774\ub098 Instagram\uc744 \ud655\uc778\ud569\ub2c8\ub2e4. \uadf8\ub3d9\uc548 \ub9ac\ud0c0\uac8c\ud305 \ud504\ub85c\uc138\uc2a4\ub294 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc9c0\uc18d\ub429\ub2c8\ub2e4.<\/li>\n<li>\uc81c\ub2c8\ud37c\uc758 \uad6c\ub9e4 \uc758\ub3c4\uac00 \uacc4\uc0b0\ub418\uace0, \uc0c1\ud488 \ucd94\ucc9c\uc774 \uacb0\uc815\ub418\uba70, \ub3d9\uc801\uc778 \uad11\uace0 \ub514\uc790\uc778\uc774 \uc2e4\uc2dc\uac04\uc73c\ub85c \ub098\ud0c0\ub0a9\ub2c8\ub2e4.<\/li>\n<li>\uadf8 \uad11\uace0\ub294 \uc81c\ub2c8\ud37c\uac00 \uc870\ud68c\ud588\ub358 \uc0c1\ud488\ub4e4\uc744 \ubc18\uc601\ud558\uba70, \uac00\uc6a9\uc131\uacfc \uac00\uaca9\ub300 \ub4f1\uc758 \ud56d\ubaa9\uc5d0 \uae30\ubc18\ud558\uc5ec \uc0c8\ub85c\uc6b4 \ucd94\ucc9c \uc0c1\ud488\uc774 \ucd94\uac00\ub85c \ud45c\uc2dc\ub429\ub2c8\ub2e4.<\/li>\n<li>\uc81c\ub2c8\ud37c\uac00 \uad11\uace0\ub97c \ud074\ub9ad\ud558\uba74 \ub525 \ub9c1\ud06c\ub97c \ud1b5\ud574 \uc6f9\uc0ac\uc774\ud2b8\ub098 \uc571\uc758 \uc0c1\ud488 \ud398\uc774\uc9c0\ub85c \uc774\ub3d9\ud558\uc5ec \uad6c\ub9e4\ub97c \uc644\ub8cc\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong>Facebook \ubc0f Instagram\uc744 \uc704\ud55c \ud06c\ub9ac\ud14c\uc624 \ub2e4\uc774\ub098\ubbf9 \ub9ac\ud0c0\uac8c\ud305<\/strong><\/h3>\n<p>\uc62c\ubc14\ub978 \ub9ac\ud0c0\uac8c\ud305 \ud30c\ud2b8\ub108\ub77c\uba74 \uace0\uac1d\ub4e4\uc744 \uc704\ud574 \ud1b5\ud569\ub41c \ud06c\ub85c\uc2a4 \ucc44\ub110 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud568\uc73c\ub85c\uc368, \uc0c1\ud638 \ub2e8\uc808\ub41c \ub9ac\ud0c0\uac8c\ud305 \uc811\uadfc\ubc29\uc2dd\uc744 \uc0ac\uc6a9\ud558\ub294 \uacbd\uc6b0 \ubcf4\ub2e4 \ub9e4\ucd9c\uc744 \ub354 \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7406\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/04\/KR-image-Criteo-Dynamic-Retargeting-FB-IG-min-1-1024x488.png\" alt=\"\" width=\"1024\" height=\"488\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/04\/KR-image-Criteo-Dynamic-Retargeting-FB-IG-min-1-1024x488.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/04\/KR-image-Criteo-Dynamic-Retargeting-FB-IG-min-1-1024x488-300x143.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/04\/KR-image-Criteo-Dynamic-Retargeting-FB-IG-min-1-1024x488-768x366.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Facebook \ubc0f Instagram\uc744 \uc704\ud55c Criteo Dynamic Retargeting\uc740 \ubaa8\ubc14\uc77c, \uc778\uc571, \ub370\uc2a4\ud06c\ud0d1\uc744 \uc774\uc6a9\ud55c \uace0\uac1d\uc758 \uc804\uccb4 \uc6f9 \uc5ec\uc815\uacfc \uc2e4\uc2dc\uac04 \uad6c\ub9e4 \uc758\ub3c4\uc5d0 \ub300\ud55c \uc138\ubd80\uc801\uc778 \uc774\ud574\ub97c \uc81c\uacf5\ud568\uc73c\ub85c\uc368 Facebook\uacfc Instagram\uc5d0\uc11c \ucd5c\uace0\uc758 \uc131\uacfc\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\uae30\uc874\uc5d0 \ubcf4\uc9c0 \uc54a\uc558\ub358 \uc81c\ud488\uc73c\ub85c \uc18c\ube44\uc790\uc5d0\uac8c \uc601\uac10\uc744 \uc8fc\uace0 \ud604\uc7ac\uc758 \uad00\uc2ec\uc0ac\uc640 \ucde8\ud5a5\uc744 \ubc18\uc601\ud558\ub294 \ub9de\ucda4\ud654\ub41c \uc0c1\ud488 \ucd94\ucc9c\uc744 \ud1b5\ud574 \uc81c\ud488 \ubc1c\uacac\uc744 \ud655\uc7a5\ud574\uc90d\ub2c8\ub2e4.<\/li>\n<li>Active Elements\ub97c \ud1b5\ud574 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub97c 20% \ud5a5\uc0c1\ud558\uace0, \uad11\uace0 \uc774\ubbf8\uc9c0 \uc0c1\ub2e8\uc5d0 \ub3d9\uc801\uc778 \ub9de\ucda4\ud615 \ubb38\uad6c\uc640 \uadf8\ub798\ud53d\uc744 \ucd94\uac00\ud558\uc5ec \uc18c\ube44\uc790\uc758 \ub208\uae38\uc744 \ub04c\uc5b4 \uc90d\ub2c8\ub2e4.<\/li>\n<li>\uc815\ud655\ud55c \ube44\ub529\uc744 \uc81c\uacf5\ud558\uba70 \uad6c\ub9e4 \uc900\ube44\uac00 \ub41c \uc2dc\uc810\uc5d0\uc11c\ub9cc \uace0\uac1d\uacfc \uc5f0\uacb0\ud558\uc5ec Facebook\uacfc Instagram\uc5d0\uc11c\uc758 ROI\ub97c \ud5a5\uc0c1\uc2dc\ucf1c \uc90d\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>Facebook\uacfc Instagram\uc5d0\uc11c \ud604\uc7ac Criteo Dynamic Retargeting\uc744 \uc0ac\uc6a9\ud558\ub294 \uace0\uac1d\ub4e4\uc740 \ub9ac\ud0c0\uac8c\ud305 \ucea0\ud398\uc778 \uc804\ubc18\uc5d0\uc11c \ub9e4\ucd9c\uc744 \ud3c9\uade0 12% \ud5a5\uc0c1\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub9de\ucda4\ud654\ub41c \ub2e4\uc774\ub0b4\ubbf9 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \ud1b5\ud574, \uc18c\uc15c \ubbf8\ub514\uc5b4 \ub9ac\ud0c0\uac8c\ud305\uc740 \ub9e4\ucd9c\ubfd0\ub9cc \uc544\ub2c8\ub77c \uac00\uce58 \uc788\ub294 \ube0c\ub79c\ub4dc \ucc38\uc5ec\ub97c \ucd09\uc9c4\ud574\uc8fc\ub294 \uac15\ub825\ud55c \uacf5\uc2dd\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc138 \ub9ac\ud14c\uc77c\ub7ec \uace0\uac1d\ub4e4\uc774 Facebook \ubc0f Instagram\uc744 \uc704\ud55c Criteo Dynamic Retargeting\uc744 \ud1b5\ud574 \uc5b4\ub5a0\ud55c \uc131\uacf5\uc744 \uac70\ub450\uc5c8\ub294\uc9c0 \ud655\uc778\ud574\ubcf4\uc2ed\uc2dc\uc624.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\uc131\uacf5 \uc0ac\ub840<\/strong><\/h3>\n<h4><strong>La Redoute<\/strong><\/h4>\n<p>\ud504\ub791\uc2a4\uc758 \ud328\uc158 \ubc0f \uac00\uc815\uc6a9\ud488 \uc5c5\uccb4\uc778 La Redoute\ub294 Criteo Dynamic Retargeting \ucea0\ud398\uc778\uc744 Facebook \ub2e4\uc774\ub0b4\ubbf9 \uc0c1\ud488 \uad11\uace0\ub85c \ud655\uc7a5\ud588\uc2b5\ub2c8\ub2e4. Criteo Dynamic Retargeting\uc740 \uc218\ucc9c \uacf3\uc758 \uc81c\ud734\ub9e4\uccb4\uc0ac\uc640 \ub514\ubc14\uc774\uc2a4 \uc804\ubc18\uc5d0\uc11c \uac01 \uace0\uac1d\uc758 \uad6c\ub9e4 \uc5ec\uc815\uc744 \ubd84\uc11d\ud558\uc5ec \uad6c\ub9e4 \uc758\ub3c4\ub97c \uc815\ud655\ud558\uac8c \ud30c\uc545\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \ud06c\ub9ac\ud14c\uc624 \uc5d4\uc9c4\uc740 \ub9e4\ucd9c\uc744 \uadf9\ub300\ud654 \ud560 \uc218 \uc788\ub294 \ucd5c\uc801\uc758 \ub9de\ucda4\ud615 \uad11\uace0\ub97c \uc608\uce21\ud558\uc5ec Facebook\uc5d0 \uac8c\uc7ac\ud569\ub2c8\ub2e4. \uc774 \ubaa8\ub4e0 \uac83\uc740 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc774\ub904\uc9d1\ub2c8\ub2e4.<\/p>\n<p>Facebook \ub2e4\uc774\ub0b4\ubbf9 \uad11\uace0\ub97c \uae30\uc874\uc758 Criteo Dynamic Retargeting \ucea0\ud398\uc778\uc5d0 \ucd94\uac00\ud568\uc73c\ub85c\uc368, La Redoute\ub294 10% \ub354 \ub9ce\uc740 \uace0\uac1d\uc744 \ud655\ubcf4\ud558\uace0 \uad6c\ub9e4 \uc804\ud658\uc728\uc744 3\ubc30 \ud5a5\uc0c1\ud588\uc2b5\ub2c8\ub2e4. Facebook \ub2e4\uc774\ub0b4\ubbf9 \uad11\uace0\uc640\uc758 \ubc00\uc811\ud55c \ud1b5\ud569, \uadf8\ub9ac\uace0 \uace0\uac1d\uc758 \uad6c\ub9e4 \uc5ec\uc815 \uc804\ubc18\uc5d0\uc11c \uad6c\ub9e4 \uc758\ub3c4\ub97c \uc815\ud655\ud558\uac8c \ud30c\uc545\ud574\ub0b4\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 \uae30\uc220\ub825\uc73c\ub85c La Redoute\ub294 \uc804\ud658\ub960\uc774 \ub192\uc740 \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc0c8\ub85c\uc6b4 \uc0c1\ud488 \ubc1c\uacac\uc744 \ud1b5\ud55c \ub9e4\ucd9c\uc774 28% \ud5a5\uc0c1\ub418\uc5c8\uace0, \ud310\ub9e4 \ube44\uc6a9\uc740 49% \uc808\uac10\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Vedia<\/strong><\/h4>\n<p>\uc2a4\uc704\uc2a4\uc758 \uc0c1\uc704 30\ub300 \uc628\ub77c\uc778 \uc1fc\ud551\ubab0\uc778 <a href=\"https:\/\/www.criteo.com\/success-stories\/vedia\/\">Vedia<\/a>\ub294 \uac00\uc7a5 \ub9de\ucda4\ud654\ub41c \uba54\uc2dc\uc9c0\ub97c \ud1b5\ud574 \uace0\uac1d\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud558\uae30 \uc704\ud574 2014\ub144\ubd80\ud130 \ud06c\ub9ac\ud14c\uc624\uc640 \ud611\ub825\ud574\uc654\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ube44\uc6a9\uc744 \uc99d\uac00\ud558\uc9c0 \uc54a\uace0 \ucd94\uac00\uc801\uc778 \ucc44\ub110\uc5d0\uc11c \ub9e4\ucd9c\uc744 \ud5a5\uc0c1\ud558\uae30 \uc704\ud574, Vedia\ub294 \ud06c\ub9ac\ud14c\uc624\uc5d0\uac8c Facebook \ub2e4\uc774\ub0b4\ubbf9 \uc0c1\ud488 \uad11\uace0\ub97c \ud1b5\ud569\ud574 \uc904 \uac83\uc744 \uc694\uccad\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc790\uc0ac\uc758 Facebook \ub2e4\uc774\ub0b4\ubbf9 \uad11\uace0 \ucea0\ud398\uc778\uc744 \uc9c0\uc6d0\ud558\ub294\ub370 Criteo Dynamic Retargeting\ub97c \ud65c\uc6a9\ud568\uc73c\ub85c\uc368, Vedia\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uae30\uc220\uc744 \uc0ac\uc6a9\ud574 Facebook \uc804\ubc18\uc5d0\uc11c \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc5d0 \ub3c4\ub2ec\ud558\uace0 \ubaa8\ub4e0 \ucea0\ud398\uc778\uc5d0\uc11c \ub9e4\ucd9c\uc744 15% \uc99d\uac00\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ubfd0\ub9cc \uc544\ub2c8\ub77c, \uc9c1\uc811\uc801\uc778 \uc81c\ud734\ub9e4\uccb4\uc0ac \ud30c\ud2b8\ub108 16,000\uacf3\uc73c\ub85c \uad6c\uc131\ub41c \ud06c\ub9ac\ud14c\uc624\uc758 \ubc29\ub300\ud55c \ub124\ud2b8\uc6cc\ud06c\uc640 Facebook\uc758 \uc778\ubca4\ud1a0\ub9ac\ub97c \ud1b5\ud574 \uace0\uac1d\uc758 \uc644\uc804\ud55c \uad6c\ub9e4 \uc5ec\uc815\uc744 \ud30c\uc545\ud568\uc73c\ub85c\uc368, Vedia\ub294 CPO\ub97c \uc57d 20% \uac10\uc18c\ud558\uace0 COS\ub97c 7% \uac10\uc18c\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Soft Surroundings<\/strong><\/h4>\n<p>\uc5ec\uc131\uc744 \uc704\ud55c \uc628\ub77c\uc778 \ud328\uc158 \uc1fc\ud551\ubab0 <a href=\"https:\/\/www.criteo.com\/kr\/success-stories\/soft-surroundings\/\">Soft Surroundings<\/a>\ub294 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc758 \ub9e4\ucd9c\uacfc \ub3c4\ub2ec \ubc94\uc704\uac00 \uc815\uccb4\uc0c1\ud0dc\uc5d0 \ube60\uc84c\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ubc1c\uacac\ud558\uace0 \ud06c\ub9ac\ud14c\uc624\uc640\uc758 \ud611\ub825\uc744 \ud1b5\ud574 \ub514\uc2a4\ud50c\ub808\uc774 \ubc0f \uc18c\uc15c \ub9ac\ud0c0\uac8c\ud305 \ub178\ub825\uc744 \ud655\uc7a5\ud558\uc5ec \uc804\uccb4 \uc628\ub77c\uc778 \ub9e4\ucd9c\uc744 \uc99d\ub300\uc2dc\ucf30\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc5f0\ub9d0 \uc5f0\uc2dc \uc2dc\uc98c \uc911\uc5d0 \ub2e4\uc591\ud55c Criteo Dynamic Retargeting \ucea0\ud398\uc778\uacfc Facebook \ucea0\ud398\uc778\uc744 \ud568\uaed8 \uc9c4\ud589\ud568\uc73c\ub85c\uc368, Soft Surroundings\uc740 \ucea0\ud398\uc778\uc744 \ucd5c\uc801\ud654\ud558\uc5ec \ucd5c\uace0\uc758 \uc131\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 \uc77c\uc77c \uae30\uc900\uc73c\ub85c \ube44\ub4dc\ub97c \uad00\ub9ac\ud558\uc5ec, Soft Surroundings\uc774 \ucc44\ub110 \uc870\ud569\uc744 \ub300\ud3ed\uc801\uc73c\ub85c \ud655\uc7a5\ud558\uace0 \ud2b8\ub798\ud53d\uc744 \ud5a5\uc0c1\ud558\uba70 \uae0d\uc815\uc801\uc778 SNS \uc0c1\ud638\uc791\uc6a9\uc744 \uc0dd\uc131\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4. 2015\ub144 4\ubd84\uae30, Facebook \ub2e4\uc774\ub0b4\ubbf9 \uc0c1\ud488 \uad11\uace0\ub97c \ud1b5\ud574, \ud06c\ub9ac\ud14c\uc624\uc758 \ud074\ub9ad \ud6c4 \ub9e4\ucd9c\uc774 20% \ub298\uc5c8\uace0, \uc6f9\uc0ac\uc774\ud2b8 \ud2b8\ub798\ud53d\uc740 210%, \uc628\ub77c\uc778 \ub9e4\ucd9c\uc740 775%\ub098 \ud5a5\uc0c1\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\uc18c\uc15c \ub9ac\ud0c0\uac8c\ud305 \ubc0f \ub3c4\ub2ec<\/strong><\/h3>\n<p>Facebook\uacfc Instagram\uc758 \uc6d4\uac04 \uc774\uc6a9\uc790\ub294 \uc57d 30\uc5b5 \uba85\uc5d0 \ub2ec\ud569\ub2c8\ub2e4. \uc18c\uc15c \ubbf8\ub514\uc5b4 \ub9ac\ud0c0\uac8c\ud305\uc744 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc5d0 \ud1b5\ud569\ud568\uc73c\ub85c\uc368 \ub9c9\ub300\ud55c \ud61c\ud0dd\uc744 \uc5bb\uc744 \uc218 \uc788\ub2e4\ub294 \uc810\uc740 \ud655\uc2e4\ud569\ub2c8\ub2e4. \uc18c\uc15c \ud50c\ub7ab\ud3fc\uc740 \uac15\ub825\ud55c \ub9c8\ucf00\ud305 \uba38\uc2e0\uc73c\ub85c \uc9c4\ud654\ud588\uc73c\uba70, \ub9c8\ucf00\ud130\ub4e4\uc740 \uc774\ub97c \ud1b5\ud574 \ub3c4\ub2ec\uc744 \ud655\uc7a5\ud558\uace0 \uac00\uce58\ub97c \ub3c4\ucd9c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc804\ub7b5\uc801\uc73c\ub85c \uc0ac\uc6a9\ub418\ub294 \uacbd\uc6b0, \uc18c\uc15c \ub9ac\ud0c0\uac8c\ud305\uc740 \ub9e4\ucd9c\uc744 \ud5a5\uc0c1\ud558\uace0 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ub5a0\ub09c \uace0\uac1d\uacfc\uc758 \uad00\uacc4\ub97c \uad6c\ucd95\ud558\ub294\ub370 \ub9e4\uc6b0 \ud6a8\uacfc\uc801\uc778 \ubc29\uc2dd\uc774 \ub420 \uc218 \uc788\uc74c\uc744 \uae30\uc5b5\ud558\uc2ed\uc2dc\uc624.<\/p>\n<p><a href=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2017\/12\/Retargeting101-eBook-KR.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Retargeting 101 \uc131\uacf5\uc801\uc778 e-\ucee4\uba38\uc2a4 \ub9c8\ucf00\ud305 \uac00\uc774\ub4dc<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Facebook\uacfc Instagram\uc740 \uc18c\uc15c \ubbf8\ub514\uc5b4 \uc138\uc0c1\uc5d0\uc11c \ud1b5\uce58\uc790\ub85c \uad70\ub9bc\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. Facebook\uc740 \uc6d4\uac04 \uc774\uc6a9\uc790\uac00 20\uc5b5 \uba85\uc5d0 \ub2ec\ud558\uba70, \uc774 \ud68c\uc0ac\uac00 \uc18c\uc720\ud55c Instagram \uc5ed\uc2dc \uc774\uc6a9\uc790\uac00 8\uc5b5 \uba85 \uac00\uae4c\uc774 \ub429\ub2c8\ub2e4. \ubbf8\uad6d\uc778\ub4e4\uc740 \uc2a4\ub9c8\ud2b8\ud3f0 \uc0ac\uc6a9\uc2dc\uac04 5\ubd84 \uc911 1\ubd84\uc744 \uc774 \ub450 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uc18c\ube44\ud569\ub2c8\ub2e4. \ubaa8\ub4e0 \uc774\uc6a9\uc790\uc758 \uc2dc\uc120\uc744 \uc0ac\ub85c\uc7a1\ub294\ub2e4\ub294 \uac83\uc740 \uc5b4\ub824\uc6b4 \uc77c\uc785\ub2c8\ub2e4. \uc774\uc6a9\uc790\ub4e4\uc740 \ubcf4\ud1b5 \uc0c1\ud488 \uac80\uc0c9\uc774 \uc544\ub2c8\ub77c \uce5c\uad6c\ub4e4\uacfc\uc758 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \uc704\ud574 Facebook\uc744 \uc0ac\uc6a9\ud569\ub2c8\ub2e4.\u00a0\uc18c\uc15c \ubbf8\ub514\uc5b4 \ub9ac\ud0c0\uac8c\ud305\uc740 \uc6f9\uc0ac\uc774\ud2b8\uc640 [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":7247,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[461],"coauthors":[],"class_list":{"0":"post-7241","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-criteo-updates"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"stae_popup_enable":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\uc18c\uc15c \ubbf8\ub514\uc5b4 \ub9ac\ud0c0\uac8c\ud305: \uc791\ub3d9 \uc6d0\ub9ac \ubc0f \ud544\uc694\ud55c \uc774\uc720 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\uc18c\uc15c \ubbf8\ub514\uc5b4 \ub9ac\ud0c0\uac8c\ud305\uc740 \uc0ac\uc6a9\uc790\uc640\ub294 \uad00\ub828\uc774 \uc5c6\ub294 \uc18c\uc15c \ubbf8\ub514\uc5b4 \uc0ac\uc6a9\uc790 \uad11\uace0\ub97c \ud45c\uc2dc\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \ud0c0\uac9f \uace0\uac1d\uc5d0 \ub9de\ucda4\ud654\ub41c \uc81c\uc548\uc744 \ud45c\uc2dc\ud569\ub2c8\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/%ec%86%8c%ec%85%9c-%eb%af%b8%eb%94%94%ec%96%b4-%eb%a6%ac%ed%83%80%ea%b2%8c%ed%8c%85-%ec%9e%91%eb%8f%99-%ec%9b%90%eb%a6%ac-%eb%b0%8f-%ed%95%84%ec%9a%94%ed%95%9c-%ec%9d%b4%ec%9c%a0-2\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\uc18c\uc15c \ubbf8\ub514\uc5b4 \ub9ac\ud0c0\uac8c\ud305: \uc791\ub3d9 \uc6d0\ub9ac \ubc0f \ud544\uc694\ud55c \uc774\uc720 | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"\uc18c\uc15c \ubbf8\ub514\uc5b4 \ub9ac\ud0c0\uac8c\ud305\uc740 \uc0ac\uc6a9\uc790\uc640\ub294 \uad00\ub828\uc774 \uc5c6\ub294 \uc18c\uc15c \ubbf8\ub514\uc5b4 \uc0ac\uc6a9\uc790 \uad11\uace0\ub97c \ud45c\uc2dc\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \ud0c0\uac9f \uace0\uac1d\uc5d0 \ub9de\ucda4\ud654\ub41c \uc81c\uc548\uc744 \ud45c\uc2dc\ud569\ub2c8\ub2e4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/kr\/blog\/\uc18c\uc15c-\ubbf8\ub514\uc5b4-\ub9ac\ud0c0\uac8c\ud305-\uc791\ub3d9-\uc6d0\ub9ac-\ubc0f-\ud544\uc694\ud55c-\uc774\uc720-2\/\" \/>\n<meta property=\"og:site_name\" content=\"KR - Criteo\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-26T16:48:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-07T17:36:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/03\/pexels-photo-618544.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"854\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Karen Mangonon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karen Mangonon\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": [\n\t                \"Article\",\n\t                \"BlogPosting\"\n\t            ],\n\t            \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%ec%86%8c%ec%85%9c-%eb%af%b8%eb%94%94%ec%96%b4-%eb%a6%ac%ed%83%80%ea%b2%8c%ed%8c%85-%ec%9e%91%eb%8f%99-%ec%9b%90%eb%a6%ac-%eb%b0%8f-%ed%95%84%ec%9a%94%ed%95%9c-%ec%9d%b4%ec%9c%a0-2\/#article\",\n\t            \"isPartOf\": {\n\t                \"@id\": 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