{"id":7255,"date":"2018-03-27T13:03:35","date_gmt":"2018-03-27T13:03:35","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/insights\/video-retargeting\/"},"modified":"2021-01-07T17:36:21","modified_gmt":"2021-01-07T17:36:21","slug":"%eb%b9%84%eb%94%94%ec%98%a4-%eb%a6%ac%ed%83%80%ea%b2%8c%ed%8c%85-%ec%9e%91%eb%8f%99-%ec%9b%90%eb%a6%ac-%eb%b0%8f-%ed%95%84%ec%9a%94%ed%95%9c-%ec%9d%b4%ec%9c%a0","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%eb%b9%84%eb%94%94%ec%98%a4-%eb%a6%ac%ed%83%80%ea%b2%8c%ed%8c%85-%ec%9e%91%eb%8f%99-%ec%9b%90%eb%a6%ac-%eb%b0%8f-%ed%95%84%ec%9a%94%ed%95%9c-%ec%9d%b4%ec%9c%a0\/","title":{"rendered":"\ube44\ub514\uc624 \ub9ac\ud0c0\uac8c\ud305: \uc791\ub3d9 \uc6d0\ub9ac \ubc0f \ud544\uc694\ud55c \uc774\uc720"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc744 \uc704\ud55c \ub9ac\ud0c0\uac8c\ud305 \uc804\ub7b5 \uc911\uc5d0\uc11c \ube44\ub514\uc624 \ub9ac\ud0c0\uac8c\ud305\uc740 \uacb0\ucf54 \ubb34\uc2dc\ud560 \uc218 \uc5c6\ub294 \uc804\ub7b5\uc785\ub2c8\ub2e4. \uace0\uac1d\ub4e4\uc740 \uc778\ud130\ub137 \uc0ac\uc6a9 \uc2dc\uac04\uc758 3\ubd84\uc758 1\uc744 \ube44\ub514\uc624 \ucf58\ud150\uce20\ub97c \uc2dc\uccad\ud558\uba74\uc11c \ubcf4\ub0c5\ub2c8\ub2e4. \ubaa8\ub4e0 \ub514\ubc14\uc774\uc2a4 \uc804\ubc18\uc5d0\uc11c \ube44\ub514\uc624\ub97c \uc2dc\uccad\ud558\ub294 \uc0ac\ub78c\ub4e4\uc774 \ub298\uc5b4\ub0a8\uc5d0 \ub530\ub77c, \ube44\ub514\uc624 \uad11\uace0\ub294 \uc804\ub144 \ub300\ube44 40% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. Cisco\ub294 2\ub144 \ud6c4\uc5d0\ub294 \uc778\ud130\ub137 \ud2b8\ub798\ud53d\uc758 <a href=\"https:\/\/www.cisco.com\/c\/en\/us\/solutions\/collateral\/service-provider\/visual-networking-index-vni\/complete-white-paper-c11-481360.html\" target=\"_blank\" rel=\"noopener noreferrer\">80% \uc774\uc0c1\uc774 \ube44\ub514\uc624 \uae30\ubc18\uc774 \ub420 \uac83\uc73c\ub85c \ub0b4\ub2e4\ubcf4\uc558\uc2b5\ub2c8\ub2e4<\/a>.<\/p>\n<p>\ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c, \ube44\ub514\uc624 \ub9ac\ud0c0\uac8c\ud305\uc740 \uace0\uac1d\ub4e4\uc758 \uc7ac\ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\ub294 \uc911\uc694\ud55c \uc804\ub7b5\uc785\ub2c8\ub2e4. \ube44\ub514\uc624 \uc18c\ube44\uac00 \ub298\uc5b4\ub098\uace0 \uc788\uc744 \ubfd0\ub9cc \uc544\ub2c8\ub77c, \ube44\ub514\uc624\ub294 \ud070 \uad00\uc2ec\uc744 \ub04c \uc218 \uc788\ub294 \uad11\uace0 \ud3ec\ub9f7 \uc911 \ud558\ub098\uc785\ub2c8\ub2e4.<\/p>\n<p>\uad6c\ub9e4 \uc804\ud658\uc728\uacfc \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub97c \ud5a5\uc0c1\ud558\ub824\uba74, \ud734\ub300\ud3f0, \ud0dc\ube14\ub9bf, \ub370\uc2a4\ud06c\ud0d1 \ub4f1 \uad6c\ub9e4\uc790\uac00 \uc0ac\uc6a9\ud558\ub294 \ub514\ubc14\uc774\uc2a4\uc5d0 \uad11\uace0\ub97c \uac8c\uc7ac\ud574\uc57c \ud569\ub2c8\ub2e4. \ub610\ud55c \ube44\ub514\uc624\uc758 \ubcf4\ud3b8\uc131\uc744 \ucd5c\ub300\ub85c \ud65c\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4. \ube44\ub514\uc624\uac00 \uac15\ub825\ud55c \ud798\uc744 \uac00\uc9c4 \uc774\uc720\ub294 \uc18c\ube44\uc790\ub4e4\uc758 \uc774\ubaa9\uc744 \uc0ac\ub85c\uc7a1\uc744 \uc218 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ubcf4\ub294 \uc774\ub4e4\uc758 \uad00\uc2ec\uc744 \ub044\ub294 \ub9de\ucda4\ud654\ub41c \ucf58\ud150\uce20\ub294 \uc81c\ud488 \uc120\ud0dd, \ube0c\ub79c\ub4dc \uc778\uc9c0, \ud06c\ub85c\uc2a4 \ucc44\ub110 \ud130\uce58\ud3ec\uc778\ud2b8\uc5d0 \ud070 \uc601\ud5a5\uc744 \uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7262\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/03\/KR-Video-Retargeting-Image-min.png\" alt=\"\" width=\"1405\" height=\"857\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/03\/KR-Video-Retargeting-Image-min.png 1405w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/03\/KR-Video-Retargeting-Image-min-300x183.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/03\/KR-Video-Retargeting-Image-min-768x468.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/03\/KR-Video-Retargeting-Image-min-1024x625.png 1024w\" sizes=\"auto, (max-width: 1405px) 100vw, 1405px\" \/>\uadf8\ub807\ub2e4\uba74, \uc5b4\ub5bb\uac8c \ud574\uc57c \uac01 \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud558\uace0 \uace0\uac1d\uc774 \uc990\uae38 \uc218 \uc788\ub294 \ud3ec\ub9f7\uc73c\ub85c \uad00\ub828 \uc81c\ud488\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc744\uae4c\uc694?<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"line-height: 21.0pt; background: white;\"><strong><span lang=\"KO\" style=\"font-size: 20.0pt; font-family: 'Malgun Gothic',sans-serif; color: #5f6670;\">\ube44\ub514\uc624 \ub9ac\ud0c0\uac8c\ud305\uc758 \uc6d0\ub9ac<\/span><\/strong><\/h3>\n<p>\ube44\ub514\uc624 \ub9ac\ud0c0\uac8c\ud305\uc740 \uae30\uc874\uc758 \ub9ac\ud0c0\uac8c\ud305\uacfc \ub3d9\uc77c\ud55c \uc6d0\uce59\uc744 \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc815\uc801\uc778 \uad11\uace0\ub098 \ub2e4\uc774\ub0b4\ubbf9 \ubc30\ub108\ub97c \uc0ac\uc6a9\ud558\ub294 \ub300\uc2e0, \ube44\ub514\uc624 \ucf58\ud150\uce20 \uc774\uc804\uc5d0 \ube44\ub514\uc624 \uad11\uace0\ub97c \uc704\uce58\uc2dc\ud0b5\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7263\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/03\/KR-Video-Retargeting-Image-Quote-min.png\" alt=\"\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/03\/KR-Video-Retargeting-Image-Quote-min.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/03\/KR-Video-Retargeting-Image-Quote-min-300x150.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/03\/KR-Video-Retargeting-Image-Quote-min-768x384.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"line-height: 21pt; background: white; text-align: center;\"><span lang=\"KO\" style=\"font-size: 10.0pt; font-family: 'Malgun Gothic',sans-serif; color: #5f6670;\">\ucd9c\ucc98: Hyperfine Media<\/span><\/p>\n<p>\ubca4\uc774 \uc628\ub77c\uc778 \uc1fc\ud551 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud558\uace0 \ub2e4\uc591\ud55c \uc81c\ud488\uc744 \ub458\ub7ec\ubd05\ub2c8\ub2e4. \ucd94\uc801 \ud53d\uc140\uc744 \uc0ac\uc6a9\ud574 \uac01 \uc774\ubca4\ud2b8 \ub808\ubca8\uc5d0\uc11c \ubca4\uc758 \uc758\ub3c4 \ub370\uc774\ud130\uac00 \ud3ec\ucc29\ub429\ub2c8\ub2e4. \uadf8\ub294 \uc6f9\uc0ac\uc774\ud2b8 \ud0d0\uc0c9\uc744 \ub9c8\uce58\uace0 \uc778\ud130\ub137 \uac80\uc0c9\uc744 \uc2dc\uc791\ud569\ub2c8\ub2e4. \ubca4\uc774 \uc5ec\ub7ec \ub2e4\ub978 \uc6f9\uc0ac\uc774\ud2b8 \ub610\ub294 \uc571\uc744 \uc774\ub3d9\ud558\ub294 \ub3d9\uc548, \ube44\ub514\uc624 \ub9ac\ud0c0\uac8c\ud305 \ud504\ub85c\uc138\uc2a4\ub294 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc9c0\uc18d\ub429\ub2c8\ub2e4.<\/p>\n<p>\ubca4\uc758 \uad6c\ub9e4 \uc758\ub3c4\uac00 \uacc4\uc0b0\ub418\uace0, \uc0c1\ud488 \ucd94\ucc9c\uc774 \uacb0\uc815\ub418\uc5b4 \ub3d9\uc801\uc778 \uad11\uace0 \ub514\uc790\uc778\uc774 \ub098\ud0c0\ub0a9\ub2c8\ub2e4. \uc774 \ubaa8\ub4e0 \uac83\uc740 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc774\ub8e8\uc5b4\uc9d1\ub2c8\ub2e4. \ubca4\uc774 \uc2dc\uccad\ud558\ub294 \ube44\ub514\uc624 \uad11\uace0\ub294 \uc778\uc2a4\ud2b8\ub9bc, \uc544\uc6c3 \uc2a4\ud2b8\ub9bc \ub610\ub294 \uc778\uc571 \ud615\ud0dc\ub85c \ubcf4\uc5ec\uc9d1\ub2c8\ub2e4.<\/p>\n<p>\uc778\uc2a4\ud2b8\ub9bc(In-stream)\uc740 \uc18c\ube44\uc790\uac00 \uc2dc\uccad\ud558\uae38 \uc6d0\ud558\ub294 \uc2a4\ud2b8\ub9ac\ubc0d \ube44\ub514\uc624 \ucf58\ud150\uce20\uc758 \uc804, \ud6c4, \uc911\uac04\uc5d0 \uad11\uace0\uac00 \uc7ac\uc0dd\ub429\ub2c8\ub2e4. \ud50c\ub808\uc774\uc5b4 \ud658\uacbd\uc5d0\uc11c \ubcf4\uc5ec\uc9c0\uace0, \ub77c\uc774\ube0c\uc640 \ub2e4\uc6b4\ub85c\ub4dc \uac00\ub2a5\ud55c \uc2a4\ud2b8\ub9ac\ubc0d \ucf58\ud150\uce20\ub85c \ud45c\uc2dc\ub429\ub2c8\ub2e4.<\/p>\n<p>\uc544\uc6c3\uc2a4\ud2b8\ub9bc(Out-stream) \ube44\ub514\uc624\ub294 \uc18c\uc15c \ubbf8\ub514\uc5b4 \ud53c\ub4dc, \ube44\ub514\uc624 \uac8c\uc784, \uac8c\uc2dc\uae00 \ub4f1 \ube44\ub514\uc624\uac00 \uc544\ub2cc \ud658\uacbd\uc5d0\uc11c \ud45c\uc2dc\ub429\ub2c8\ub2e4.<\/p>\n<p>\uc778\uc571(In-app) \ube44\ub514\uc624\ub294 \uad6c\ub9e4\uc790\uac00 \uc571\uc744 \ud0d0\uc0c9\ud558\ub294 \ub3d9\uc548 \uc804\uba74 \uc911\uac04 \uad11\uace0 \ud398\uc774\uc9c0\ub098 \ub77c\uc774\ud2b8\ubc15\uc2a4 \ud31d\uc5c5\uc5d0 \ud45c\uc2dc\ub429\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \ube44\ub514\uc624 \uad11\uace0\ub4e4\uc740 \ubca4\uc774 \uad00\uc2ec\uc744 \ubcf4\uc778 \uc81c\ud488\ub4e4\uc744 \ud45c\uc2dc\ud558\uace0, \ubca4\uc774 \uc88b\uc544\ud560 \ub9cc\ud55c \uc0c8\ub85c\uc6b4 \uc81c\ud488\ub4e4\ub3c4 \ud568\uaed8 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \ubca4\uc774 \uc5ec\ud589 \uc608\uc57d \uc0ac\uc774\ud2b8\ub97c \uac80\uc0c9\ud588\ub2e4\uba74, \ube44\ub514\uc624 \uad11\uace0\uc5d0\ub294 \uac00\uc6a9\uc131\uacfc \uc6d0\ud558\ub294 \uac00\uaca9\ub300\uc5d0 \uae30\ubc18\ud558\uc5ec \uc0c8\ub85c\uc6b4 \uc0c1\ud488\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n<p>\ube44\ub514\uc624 \uad11\uace0\ub97c \ud074\ub9ad\ud558\uba74, \ubca4\uc740 \ub525 \ub9c1\ud06c\ub97c \ud1b5\ud574 \uc571\uc774\ub098 \uc6f9\uc0ac\uc774\ud2b8\ub85c \ubc14\ub85c \uc774\ub3d9\ud558\uc5ec \uc608\uc57d\uc744 \uc644\ub8cc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3><strong>Criteo Dynamic Retargeting\uc744 \ud1b5\ud55c \ube44\ub514\uc624 \uad11\uace0<\/strong><\/h3>\n<p><iframe loading=\"lazy\" title=\"Criteo Interactive Video - Retail Demo\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/729akvomV2M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>\ube44\ub514\uc624 \ub9ac\ud0c0\uac8c\ud305\uc774 \ub3c4\uc785\ub41c\uc9c0\ub294 \uaf64 \ub418\uc5c8\uc9c0\ub9cc, 1\ub3001 \ub9de\ucda4\ud654\uc640 \uad00\ub828\ub41c \uc0c1\ud488 \ucd94\ucc9c\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \ud765\ubbf8\ub85c\uc6b4 \ube44\ub514\uc624 \ud3ec\ub9f7\uc744 \ud1b5\ud574 \uc774 \ubc29\ub300\ud55c \uc7a0\uc7ac \uace0\uac1d \uae30\ubc18\uc744 \ub9ac\ud0c0\uac8c\ud305\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc740 \uc774\uc81c\uae4c\uc9c0 \uc5c6\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \uc0c8\ub85c\uc6b4 \uae30\uc220 \uc778\ud130\ub799\ud2f0\ube0c \ube44\ub514\uc624(Interactive Video)\ub294 <a href=\"https:\/\/www.criteo.com\/kr\/products\/criteo-dynamic-retargeting\/\">Criteo Dynamic Retargeting<\/a>\uc758 \uc5ed\ub7c9\uacfc \ube44\ub514\uc624 \uad11\uace0\ub97c \uacb0\ud569\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc720\ud615\uc758 \ub9de\ucda4\ud654\ub41c \ube44\ub514\uc624 \ub9ac\ud0c0\uac8c\ud305\uc740 \uad00\ub828\ub41c \uc0c1\ud488 \uad11\uace0\ub97c \ub3d9\uc801 \ube44\ub514\uc624 \uad11\uace0\ub85c \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\uc640 \uad6c\ub9e4 \uc804\ud658\uc728\uc744 \ud5a5\uc0c1\ud574\uc90d\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 Interactive Video\ub97c \ud1b5\ud574 \ube44\ub514\uc624 \uad11\uace0\uc5d0 \ub300\ub300\uc801\uc778 \ud601\uc2e0\uc744 \uc77c\uc73c\ucf30\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \ube44\ub514\uc624 \uad11\uace0\ub294 \uc628\ub514\ub9e8\ub4dc\ub85c \uc0dd\uc131\ub418\uba70, \uc778\uc2a4\ud2b8\ub9bc, \uc544\uc6c3 \uc2a4\ud2b8\ub9bc \ub610\ub294 \uc778\uc571\uc73c\ub85c \ud45c\uc2dc\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.criteo.com\/kr\/technology\/shopper-graph\/\">\ud06c\ub9ac\ud14c\uc624 \uc1fc\ud37c \uadf8\ub798\ud504(Criteo Shopper Graph)<\/a> \ub294 \uace0\uac1d\ub4e4\uc774 \ubaa8\ub4e0 \uacbd\ub85c\uc5d0\uc11c \ub04a\uae40 \uc5c6\uace0 \uc815\ud655\ud55c \uad6c\ub9e4 \uc5ec\uc815\uc744 \uacbd\ud5d8\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4.<\/p>\n<p>Interactive Video\ub294 \uad6c\ub9e4 \ud589\ub3d9\uacfc \uc120\ud638\ub3c4\uc5d0 \uae30\ubc18\ud574 \uac1c\uac1c\uc778\ub4e4\uc744 \ud0c0\uac8c\ud305\ud569\ub2c8\ub2e4. \uac01 \ub178\ucd9c \ub9c8\ub2e4, Interactive Video\ub294 \ube0c\ub79c\ub529\ub41c \uc778\ud2b8\ub85c\uc640 \uc544\uc6c3\ud2b8\ub85c, \ub77c\uc774\ube0c \uce74\ud0c8\ub85c\uadf8\ub85c\ubd80\ud130\uc758 \uad00\ub828 \uc0c1\ud488 \ucd94\ucc9c, \uadf8\ub9ac\uace0 \uc74c\uc545 \ud2b8\ub799\uc774 \ud3ec\ud568\ub41c 20\ucd08 \ubd84\ub7c9\uc758 \ube44\ub514\uc624 \uad11\uace0\ub97c \ub3d9\uc801\uc73c\ub85c \uc0dd\uc131\ud569\ub2c8\ub2e4. \uc774 \ubaa8\ub4e0 \uac83\uc740 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc774\ub8e8\uc5b4\uc9c0\uba70, \ud06c\ub9ac\ud14c\uc624\ub9cc\uc774 \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \uc2a4\ucf00\uc77c\ub85c \uc81c\uacf5\ub429\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\uac00 \uc81c\uacf5\ud558\ub294 \uae30\uc220\uc5d0 \ub300\ud574 \ubcf4\ub2e4 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\ub3c4\ub85d \ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<h5><strong>1. \uad6c\ub9e4\uc758\ub3c4\uc5d0\ub300\ud55c\uc644\uc804\ud55c\uc774\ud574<\/strong><\/h5>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \uc544\uc774\ub374\ud2f0\ud2f0 \uadf8\ub798\ud504(Identity Graph)\ub294 55\ub9cc \uac1c\uc758 \ub514\ubc14\uc774\uc2a4, \ube0c\ub77c\uc6b0\uc800, \uc571 \uc804\ubc18\uc5d0\uc11c \uace0\uac1d\uc758 \uc2e4\uc2dc\uac04 \uac80\uc0c9 \ud589\ub3d9\uc5d0 \ub300\ud55c \uc644\uc804\ud55c \uc774\ud574\ub97c \uac00\ub2a5\ud558\uac8c \ud574\uc90d\ub2c8\ub2e4. \uc774\ub294 \ud06c\ub9ac\ud14c\uc624\uac00 \ubaa8\ubc14\uc77c \ud658\uacbd\uc5d0\uc11c \uad11\uace0\ub97c \uc81c\uacf5\ud558\uace0 \uace0\uac1d\uc744 \uc571\uc73c\ub85c \ub2e4\uc2dc \ubd88\ub7ec\uc640 \uad6c\ub9e4\ub97c \uc644\ub8cc\ud558\ub3c4\ub85d \uc720\ub3c4\ud560 \uc218 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uac00 \uace0\uc720\ud55c \uc775\uba85\ud654\ub97c \uac70\uccd0 \uc0ac\uc6a9\uc790\uc758 \uad6c\ub9e4 \uacbd\ub85c\ub97c \ud30c\uc545\ud568\uc73c\ub85c\uc368 \ub9e4\ucd9c\uc758 40% \uc774\uc0c1\uc774 2\uac1c \uc774\uc0c1\uc758 \ub514\ubc14\uc774\uc2a4\ub97c \uac70\uccd0 \uc774\ub8e8\uc5b4\uc9c4\ub2e4\ub294 \uac83\uc744 \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h5><strong>2. \uad00\uc2ec\uc744 \ub044\ub294 \uc0c1\ud488 \ucd94\ucc9c<\/strong><\/h5>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \ube44\ub514\uc624 \uad11\uace0\ub294 \uac01 \uad11\uace0\uc5d0 \ub2e4\uc218\uc758 \uc0c1\ud488\uc744 \ud45c\uc2dc\ud560 \uc218 \uc788\uc73c\uba70, \uac01 \uc81c\ud488\uc740 \ud574\ub2f9 \uc81c\ud488\uc758 \uc0c1\uc138 \ud398\uc774\uc9c0\uc640 \uc9c1\uc811 \uc5f0\uacb0\ub429\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uac00\uc7a5 \uad00\ub828\uc131 \uc788\ub294 \uc0c1\ud488\uc744 \ud1b5\ud574 \uace0\uac1d\uc744 \uc720\uc785\uc2dc\ud0a4\uace0, \uae30\uc874\uc5d0 \uace0\uac1d\uc774 \ud0d0\uc0c9\ud55c \uc81c\ud488\uc740 \ubb3c\ub860 \uc0c8\ub85c\uc6b4 \uad00\ub828 \uc0c1\ud488\uae4c\uc9c0, \uce74\ud0c8\ub85c\uadf8 \uc804\ubc18\uc5d0\uc11c \uac78\uccd0 \uc0c1\ud488 \ucd94\ucc9c\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. Criteo Dynamic Retargeting\uc744 \ud1b5\ud55c \uac70\ub798\uc758 28% \uc774\uc0c1\uc774 \uc0c8\ub85c\uc6b4 \uc81c\ud488 \ucd94\ucc9c\uc5d0\uc11c \ubc1c\uc0dd\ud569\ub2c8\ub2e4.<\/p>\n<h5 style=\"text-align: left;\"><strong>3. \ud0c0\ud611\uc5c6\ub294\uad11\uace0\uc131\ub2a5<\/strong><\/h5>\n<p>Criteo Dynamic Retargeting\uc740 \uba38\uc2e0 \ub7ec\ub2dd\uc73c\ub85c \uc9c0\uc6d0\ub418\ub294 <a href=\"https:\/\/www.criteo.com\/kr\/blog\/%ED%81%AC%EB%A6%AC%ED%85%8C%EC%98%A4-%EC%97%94%EC%A7%84%EC%9D%98-%ED%95%B5%EC%8B%AC-%EA%B2%BD%EC%9F%81%EB%A0%A5kinetic-design\/\">Dynamic Creative Optimization+<\/a>\uacfc \uc6d4\uac04 12\uc5b5 \uba85\uc758 \ud06c\ub85c\uc2a4 \ub514\ubc14\uc774\uc2a4 \uc0ac\uc6a9\uc790\ub4e4\ub85c\ubd80\ud130 \uc5bb\uc5b4\uc9c4 \ud1b5\ucc30\uc744 \uae30\ubc18\uc73c\ub85c, \ube0c\ub79c\ub4dc\ub85c\ubd80\ud130 \uc601\uac10\uc744 \ubc1b\uc740 \ub9de\ucda4\ud654\ub418\uace0 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc124\uc815\ub418\ub294 \ub3d9\uc801 \ube44\ub514\uc624 \uad11\uace0\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uac01 \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \ub04c \uc218 \uc788\ub3c4\ub85d \uad11\uace0\ub294 \ub2e4\uc591\ud55c \uc2dc\uac01\uc801 \uc694\uc18c\ub4e4\ub85c \ub9de\ucda4\ud654\ub418\uba70 \ubaa8\ub4e0 \uad11\uace0\uc5d0 \ub9de\uac8c \uc644\ubcbd\ud558\uac8c \ud06c\uae30\uac00 \uc870\uc815\ub429\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\ube44\ub514\uc624 \ub9ac\ud0c0\uac8c\ud305\uc744 \ud1b5\ud55c \ube0c\ub79c\ub4dc \uc778\uc9c0 \ud5a5\uc0c1<\/strong><\/h3>\n<p>\ub3c5\uc77c\uc758 \uc628\ub77c\uc778 \uc1fc\ud551\ubab0 BonPrix\ub294 Criteo Dynamic Retargeting Client\ub97c \ud1b5\ud574 \ub9e4\ucd9c\uacfc \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ud5a5\uc0c1\uc2dc\ud0a4\uae38 \uc6d0\ud588\uc2b5\ub2c8\ub2e4. Interactive Video\ub97c \uad6c\ud604\ud568\uc73c\ub85c\uc368, BonPrix\ub294 \uc644\uc804\ud788 \uc0c8\ub85c\uc6b4 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac \ucc44\ub110\uc5d0\uc11c \uace0\uac1d\ub4e4\uc744 \ub9ac\ud0c0\uac8c\ud305\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub3d9\uc801\uc73c\ub85c \uc0dd\uc131\ub418\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 \ube44\ub514\uc624 \uad11\uace0\ub294 \ucd94\uac00\uc801\uc778 \ub178\ub825 \uc5c6\uc774 BonPrix\uac00 \uc0c8\ub86d\uace0 \ud601\uc2e0\uc801\uc778 \ubc29\uc2dd\uc73c\ub85c \uace0\uac1d\ub4e4\uacfc \uc5f0\uacb0\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc804\uc138\uacc4 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uc758<a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/03\/08\/video-marketing-statistics\" target=\"_blank\" rel=\"noopener noreferrer\"> 51%\ub294 \ube44\ub514\uc624\ub97c\uc744 \ucd5c\uace0\uc758 \ud22c\uc790\uc218\uc775\ub960(ROI)\ub97c \uc81c\uacf5\ud558\ub294 \ucf58\ud150\uce20 \uc720\ud615\uc73c\ub85c \uaf3d\uc558\uc73c\uba70,<\/a> 52% \ub294 \ube44\ub514\uc624\uac00 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4 \ud5a5\uc0c1\uc5d0 \ud6a8\uacfc\uc801\uc774\ub77c\uace0 \ub300\ub2f5\ud588\uc2b5\ub2c8\ub2e4. \ube44\ub514\uc624 \ub9ac\ud0c0\uac8c\ud305\uc744 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc758 \uc77c\ubd80\ub85c \ud3ec\uc6a9\ud558\uc9c0 \uc54a\uc744 \uc774\uc720\uac00 \uc5c6\uc2b5\ub2c8\ub2e4. \ube44\ub514\uc624\ub97c \ucea0\ud398\uc778 \ubbf9\uc2a4\uc5d0 \ud3ec\ud568\uc2dc\ud0a4\uba74, \uace0\uac1d\uc774 \ud544\uc694\ub85c \ud558\uace0 \uc6d0\ud558\ub294 \uc0c1\ud488\uc744 \ud1b5\ud574 \ub354 \ub9ce\uc740 \uace0\uac1d\uc758 \ucc38\uc5ec\ub97c \uc774\ub04c\uc5b4 \ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc744 \uc704\ud55c \ub9ac\ud0c0\uac8c\ud305 \uc804\ub7b5 \uc911\uc5d0\uc11c \ube44\ub514\uc624 \ub9ac\ud0c0\uac8c\ud305\uc740 \uacb0\ucf54 \ubb34\uc2dc\ud560 \uc218 \uc5c6\ub294 \uc804\ub7b5\uc785\ub2c8\ub2e4. \uace0\uac1d\ub4e4\uc740 \uc778\ud130\ub137 \uc0ac\uc6a9 \uc2dc\uac04\uc758 3\ubd84\uc758 1\uc744 \ube44\ub514\uc624 \ucf58\ud150\uce20\ub97c \uc2dc\uccad\ud558\uba74\uc11c \ubcf4\ub0c5\ub2c8\ub2e4. \ubaa8\ub4e0 \ub514\ubc14\uc774\uc2a4 \uc804\ubc18\uc5d0\uc11c \ube44\ub514\uc624\ub97c \uc2dc\uccad\ud558\ub294 \uc0ac\ub78c\ub4e4\uc774 \ub298\uc5b4\ub0a8\uc5d0 \ub530\ub77c, \ube44\ub514\uc624 \uad11\uace0\ub294 \uc804\ub144 \ub300\ube44 40% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. Cisco\ub294 2\ub144 \ud6c4\uc5d0\ub294 \uc778\ud130\ub137 \ud2b8\ub798\ud53d\uc758 80% \uc774\uc0c1\uc774 \ube44\ub514\uc624 \uae30\ubc18\uc774 \ub420 \uac83\uc73c\ub85c \ub0b4\ub2e4\ubcf4\uc558\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c, \ube44\ub514\uc624 \ub9ac\ud0c0\uac8c\ud305\uc740 \uace0\uac1d\ub4e4\uc758 \uc7ac\ucc38\uc5ec\ub97c [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":7260,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[461],"coauthors":[],"class_list":{"0":"post-7255","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-criteo-updates"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"stae_popup_enable":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\ube44\ub514\uc624 \ub9ac\ud0c0\uac8c\ud305: \uc791\ub3d9 \uc6d0\ub9ac \ubc0f \ud544\uc694\ud55c \uc774\uc720 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c, \ube44\ub514\uc624 \ub9ac\ud0c0\uac8c\ud305\uc740 \uace0\uac1d\ub4e4\uc758 \uc7ac\ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\ub294 \uc911\uc694\ud55c \uc804\ub7b5\uc785\ub2c8\ub2e4. \ube44\ub514\uc624 \uc18c\ube44\uac00 \ub298\uc5b4\ub098\uace0 \uc788\uc744 \ubfd0\ub9cc \uc544\ub2c8\ub77c, \ube44\ub514\uc624\ub294 \ud070 \uad00\uc2ec\uc744 \ub04c \uc218 \uc788\ub294 \uad11\uace0 \ud3ec\ub9f7 \uc911 \ud558\ub098\uc785\ub2c8\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/%eb%b9%84%eb%94%94%ec%98%a4-%eb%a6%ac%ed%83%80%ea%b2%8c%ed%8c%85-%ec%9e%91%eb%8f%99-%ec%9b%90%eb%a6%ac-%eb%b0%8f-%ed%95%84%ec%9a%94%ed%95%9c-%ec%9d%b4%ec%9c%a0\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ube44\ub514\uc624 \ub9ac\ud0c0\uac8c\ud305: \uc791\ub3d9 \uc6d0\ub9ac \ubc0f \ud544\uc694\ud55c \uc774\uc720 | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"\ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c, \ube44\ub514\uc624 \ub9ac\ud0c0\uac8c\ud305\uc740 \uace0\uac1d\ub4e4\uc758 \uc7ac\ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\ub294 \uc911\uc694\ud55c \uc804\ub7b5\uc785\ub2c8\ub2e4. \ube44\ub514\uc624 \uc18c\ube44\uac00 \ub298\uc5b4\ub098\uace0 \uc788\uc744 \ubfd0\ub9cc \uc544\ub2c8\ub77c, \ube44\ub514\uc624\ub294 \ud070 \uad00\uc2ec\uc744 \ub04c \uc218 \uc788\ub294 \uad11\uace0 \ud3ec\ub9f7 \uc911 \ud558\ub098\uc785\ub2c8\ub2e4.\" 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