{"id":7367,"date":"2018-04-02T19:30:29","date_gmt":"2018-04-02T19:30:29","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/insights\/social-retargeting-campaigns\/"},"modified":"2018-08-13T19:25:31","modified_gmt":"2018-08-13T19:25:31","slug":"%ec%86%8c%ec%85%9c-%eb%a6%ac%ed%83%80%ea%b2%8c%ed%8c%85-%ec%ba%a0%ed%8e%98%ec%9d%b8-%ed%86%b5%ed%95%b4-%eb%a7%a4%ec%b6%9c%ec%9d%84-%ed%96%a5%ec%83%81%ed%95%9c-3%ea%b3%b3%ec%9d%98-%eb%a6%ac%ed%85%8c","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ec%86%8c%ec%85%9c-%eb%a6%ac%ed%83%80%ea%b2%8c%ed%8c%85-%ec%ba%a0%ed%8e%98%ec%9d%b8-%ed%86%b5%ed%95%b4-%eb%a7%a4%ec%b6%9c%ec%9d%84-%ed%96%a5%ec%83%81%ed%95%9c-3%ea%b3%b3%ec%9d%98-%eb%a6%ac%ed%85%8c\/","title":{"rendered":"\uc18c\uc15c \ub9ac\ud0c0\uac8c\ud305 \ucea0\ud398\uc778 \ud1b5\ud574 \ub9e4\ucd9c\uc744 \ud5a5\uc0c1\ud55c 3\uacf3\uc758 \ub9ac\ud14c\uc77c\ub7ec"},"content":{"rendered":"

 <\/p>\n

\ud604\uc7ac Facebook\uc758 \uc6d4\uac04 \uc774\uc6a9\uc790\uac00 20\uc5b5 7\ucc9c\ub9cc \uba85\uc5d0 \ub2ec\ud558\ub294 \uac00\uc6b4\ub370, \ub9c8\ucf00\ud130\ub4e4\uc774 \ud6a8\uacfc\uc801\uc778 \uc18c\uc15c \ub9ac\ud0c0\uac8c\ud305 \ucea0\ud398\uc778\uc744 \ub3c4\uc785\ud558\ub294 \uac83\uc774 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uc911\uc694\ud574\uc84c\uc2b5\ub2c8\ub2e4. \uc774\uc6a9\uc790\ub4e4\uc740 Facebook\uacfc Instagram\uc73c\ub85c \uad6c\uc131\ub41c Facebook \uc5d0\ucf54\uc2dc\uc2a4\ud15c\uc5d0\uc11c \ub9ce\uc740 \uc2dc\uac04\uc744 \ubcf4\ub0b4\uae30 \ub54c\ubb38\uc5d0, \ube44\uc988\ub2c8\uc2a4\uac00 \uacbd\uc7c1\ub825\uc744 \ud655\ubcf4\ud558\ub824\uba74 \uc18c\uc15c \ucc44\ub110\uc5d0\uc11c \uc77c\uad00\uc131 \uc788\ub294 \uad11\uace0 \uacbd\ud5d8\uc744 \uc0dd\uc131\ud560 \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\uac00 \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \uad6c\ub9e4\ub97c \ud3ec\uae30\ud558\ub294 \uacbd\uc6b0\ub77c\uba74 \ud2b9\ud788 \ub354 \uadf8\ub807\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624 \ub2e4\uc774\ub098\ubbf9 \ub9ac\ud0c0\uac8c\ud305(Criteo Dynamic Retargeting)<\/a>\uc740<\/em> \uad6c\ub9e4<\/em> \ud655\ub960\uc774<\/em> \uac00\uc7a5<\/em> \ub192\uc740<\/em> \uace0\uac1d\ub4e4\uc744<\/em> \uaca8\ub0e5\ud574<\/em> \uc7ac\ucc38\uc5ec\ub97c<\/em> \uc720\ub3c4\ud558\ub294<\/em> \uc18c\uc15c<\/em> \ub9ac\ud0c0\uac8c\ud305<\/em> \ucea0\ud398\uc778\uc744<\/em> \uad6c\ud604\ud560<\/em> \uc218<\/em> \uc788\ub3c4\ub85d<\/em> \uc9c0\uc6d0\ud569\ub2c8\ub2e4<\/em>. <\/em>\uac01<\/em> \uad11\uace0\uac00<\/em> \uace0\uac1d<\/em> \uac1c\uac1c\uc778\uc5d0<\/em> \ub9de\uac8c<\/em> \ub9de\ucda4\ud654\ub418\uae30<\/em> \ub54c\ubb38\uc5d0<\/em> Facebook <\/em>\uc804\uba74\uc5d0\uc11c<\/em> \uad11\uace0<\/em> \ucf58\ud150\uce20\uac00<\/em> \uace0\uac1d\uc758<\/em> \uc2dc\uc120\uc744 \ub04c\uba70,<\/em> \uc774\ub294<\/em> \ub9e4\ucd9c<\/em> \uc99d\uac00\ub85c \uc774\uc5b4\uc9c0\uac8c \ub429\ub2c8\ub2e4<\/em>. Facebook<\/em>\uc5d0<\/em> \ub2e4\uc774\ub098\ubbf9<\/em> \ub9ac\ud0c0\uac8c\ud305\uc744<\/em> \uc0ac\uc6a9\ud558\ub294<\/em> \uad11\uace0\uc8fc\ub4e4\uc740<\/em> \ud3c9\uade0\uc801\uc73c\ub85c<\/em> \ub9e4\ucd9c\uc774<\/em> 16% <\/em>\uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4<\/em>.<\/em><\/p>\n

\ud0c1\uc6d4\ud55c<\/em> \uc18c\uc15c<\/em> \ub9ac\ud0c0\uac8c\ud305<\/em> \ucea0\ud398\uc778\uc744<\/em> \uc9c4\ud589\ud55c<\/em> \uc138<\/em> \uace0\uac1d\ub4e4\uc758<\/em> \uc131\uacf5<\/em> \uc0ac\ub840\ub97c<\/em> \ud655\uc778\ud574\ubcf4\uc2ed\uc2dc\uc624<\/em>.<\/em><\/p>\n

(<\/em>\uc0c1\uc138<\/em> \uc815\ubcf4<\/em>: <\/em>\ub9ac\ud0c0\uac8c\ud305\uc774\ub780<\/em> \ubb34\uc5c7\uc778\uac00<\/em>? <\/em>\ub9ac\ud0c0\uac8c\ud305\uc758<\/em> \uc791\ub3d9<\/em> \uc6d0\ub9ac<\/em><\/a>)<\/em><\/p>\n

 <\/p>\n

La Redoute<\/strong><\/h3>\n

\"\"<\/p>\n

\ud504\ub791\uc2a4\uc758 \ud328\uc158 \ubc0f \uac00\uc815\uc6a9\ud488 \uc5c5\uccb4\uc778 La Redoute\ub294<\/a> Criteo Dynamic Retargeting \ucea0\ud398\uc778\uc744 Facebook \ub2e4\uc774\ub0b4\ubbf9 \uc0c1\ud488 \uad11\uace0\ub85c \ud655\uc7a5\ud588\uc2b5\ub2c8\ub2e4. Criteo Dynamic Retargeting\uc740 \uc218\ucc9c \uacf3\uc758 \uc81c\ud734\ub9e4\uccb4\uc0ac\uc640 \ub514\ubc14\uc774\uc2a4 \uc804\ubc18\uc5d0\uc11c \uac01 \uace0\uac1d\uc758 \uad6c\ub9e4 \uc5ec\uc815\uc744 \ud3c9\uac00\ud558\uc5ec \uad6c\ub9e4 \uc758\ub3c4\ub97c \ud30c\uc545\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \ud06c\ub9ac\ud14c\uc624 \uc5d4\uc9c4\uc774 \ub9e4\ucd9c\uc744 \uadf9\ub300\ud654\ud560 \uc218 \uc788\ub3c4\ub85d Facebook\uc5d0 \uac8c\uc7ac\ub420 \uc62c\ubc14\ub978 \ub9de\ucda4\ud615 \uad11\uace0\ub97c \uc815\ud655\ud558\uac8c \uc608\uce21\ud569\ub2c8\ub2e4.<\/p>\n

Facebook \ub2e4\uc774\ub0b4\ubbf9 \uad11\uace0\ub97c \uae30\uc874\uc758 Criteo Dynamic Retargeting \ucea0\ud398\uc778\uc5d0 \ucd94\uac00\ud568\uc73c\ub85c\uc368, La Redoute\ub294 \uc57d \uc808\ubc18\uc758 \ub9e4\ucd9c \ube44\uc6a9\uc73c\ub85c \uad6c\ub9e4 \uc804\ud658\uc728\uc744 10% \uc774\uc0c1 \ud5a5\uc0c1\ud558\uc600\uc2b5\ub2c8\ub2e4. Facebook \ub2e4\uc774\ub0b4\ubbf9 \uad11\uace0\uc640\uc758 \uc815\ubc00\ud55c \ud1b5\ud569, \uadf8\ub9ac\uace0 \uace0\uac1d\uc758 \uad6c\ub9e4 \uc5ec\uc815 \uc804\ubc18\uc5d0\uc11c \uad6c\ub9e4 \uc758\ub3c4\ub97c \uc815\ud655\ud558\uac8c \ud30c\uc545\ud574\ub0b4\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 \uc5ed\ub7c9\uc740 La Redoute\uac00 \uc804\ud658\ub960\uc774 \ub192\uc740 \uace0\uac1d\uc5d0 \ub3c4\ub2ec\ud558\uc5ec 10% \ub354 \ub0ae\uc740 CPO\ub85c, \uc0c8\ub85c\uc6b4 \uc81c\ud488 \ubc1c\uacac\uc744 \ud1b5\ud574 \ub9e4\ucd9c\uc744 28% \ud5a5\uc0c1\ud558\ub294\ub370 \ub3c4\uc6c0\uc744 \uc8fc\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

Vedia<\/strong><\/h3>\n

\uc2a4\uc704\uc2a4\uc758 \uc0c1\uc70430\ub300 \uc628\ub77c\uc778 \uc1fc\ud551\ubab0\uc778 Vedia\ub294 \uac00\uc7a5 \ub9de\ucda4\ud654\ub41c \uba54\uc2dc\uc9c0\ub97c \ud1b5\ud574 \uace0\uac1d\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud558\uae30 \uc704\ud574 2014\ub144\ubd80\ud130 \ud06c\ub9ac\ud14c\uc624\uc640 \ud611\ub825\ud574\uc654\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ube44\uc6a9\uc744 \uc99d\uac00\ud558\uc9c0 \uc54a\uace0 \ucd94\uac00\uc801\uc778 \ucc44\ub110\uc5d0\uc11c \ub9e4\ucd9c\uc744 \ucc3d\ucd9c\ud558\uae30 \uc704\ud574,<\/a> Vedia\ub294 \ud06c\ub9ac\ud14c\uc624\uc5d0\uac8c Facebook \ub2e4\uc774\ub0b4\ubbf9 \uc0c1\ud488 \uad11\uace0\ub97c \ud1b5\ud569\ud574\uc904 \uac83\uc744 \uc694\uccad\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc790\uc0ac\uc758 Facebook \ub2e4\uc774\ub0b4\ubbf9 \uad11\uace0 \ucea0\ud398\uc778\uc744 \uc9c0\uc6d0\ud558\ub294\ub370 Criteo Dynamic Retargeting\uc744 \ud65c\uc6a9\ud568\uc73c\ub85c\uc368, Vedia\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uae30\uc220\uc744 \uc0ac\uc6a9\ud574 Facebook \uc804\ubc18\uc5d0\uc11c \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc5d0 \ub3c4\ub2ec\ud558\uace0 \ubaa8\ub4e0 \ucea0\ud398\uc778\uc5d0\uc11c \ub9e4\ucd9c\uc744 15% \uc99d\uac00\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ubfd0\ub9cc \uc544\ub2c8\ub77c, \uc9c1\uc811\uc801\uc778 \uc81c\ud734\ub9e4\uccb4\uc0ac \ud30c\ud2b8\ub108 16,000\uacf3\uc73c\ub85c \uad6c\uc131\ub41c \ud06c\ub9ac\ud14c\uc624\uc758 \ubc29\ub300\ud55c \ub124\ud2b8\uc6cc\ud06c\uc640 Facebook\uc744 \ud1b5\ud569\ud558\uc5ec \uace0\uac1d\uc758 \uc644\uc804\ud55c \uad6c\ub9e4 \uc5ec\uc815\uc744 \ud30c\uc545\ud558\uc600\uc2b5\ub2c8\ub2e4. Vedia\ub294 \uc774\ub97c \ud1b5\ud574 \ub3c4\ub2ec \ubc94\uc704\ub97c \uc804\uccb4 \uad6c\ub9e4 \uacbd\ub85c \uc804\ubc18\uc73c\ub85c \ud655\uc7a5\ud558\uc600\uace0 CPO(Cost Per Order)\ub97c \uc57d 20% \uac10\uc18c\ud558\uc600\uc73c\uba70 COS(Cost Of Sale)\ub97c 7% \uac10\uc18c\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

Soft Surroundings\u00a0<\/strong><\/h3>\n

\"\"<\/p>\n

\uc5ec\uc131\uc744 \uc704\ud55c \uc628\ub77c\uc778 \ud328\uc158 \uc1fc\ud551\ubab0 Soft Surroundings<\/a>\ub294 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc758 \ub9e4\ucd9c\uacfc \ub3c4\ub2ec \ubc94\uc704\uac00 \uc815\uccb4\uc0c1\ud0dc\uc5d0 \ub193\uc5ec \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ubc1c\uacac\ud558\uace0, \ud06c\ub9ac\ud14c\uc624\uc640\uc758 \ud611\ub825\uc744 \ud1b5\ud574 \ub514\uc2a4\ud50c\ub808\uc774 \ubc0f \uc18c\uc15c \ub9ac\ud0c0\uac8c\ud305 \ub178\ub825\uc744 \ud655\uc7a5\ud558\uc5ec \uc804\uccb4 \uc628\ub77c\uc778 \ub9e4\ucd9c\uc744 \uc99d\ub300\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \ub2e4\uc774\ub0b4\ubbf9 \uc0c1\ud488 \uad11\uace0\uc640 Facebook \ucea0\ud398\uc778\uc744 \ubcd1\ud589\ud558\uc600\uace0, \uc5f0\ub9d0 \uc5f0\uc2dc \uc2dc\uc98c\uc5d0\ub294 \uc77c\uc77c \uae30\uc900\uc73c\ub85c \ube44\ub4dc\ub97c \uad00\ub9ac\ud558\uc5ec Soft Surroundings\uc758 \ucea0\ud398\uc778\uc774 \uc644\uc804\ud558\uac8c \ucd5c\uc801\ud654\ub418\uc5b4 \ucd5c\uace0\uc758 \uc131\uacfc\ub97c \ub0bc \uc218 \uc788\ub3c4\ub85d \ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\uc758 \uc9c1\uc811\uc801\uc778 \uad00\ub9ac\uc640 \ucea0\ud398\uc778\uc758 \ud655\uc7a5\ub41c \ucc44\ub110 \uc870\ud569 \ub355\ubd84\uc5d0, \ud2b8\ub798\ud53d\uc774 \ud68d\uae30\uc801\uc73c\ub85c \ud5a5\uc0c1\ub418\uc5c8\uc73c\uba70 \uae0d\uc815\uc801\uc778 SNS \uc0c1\ud638\uc791\uc6a9\uc774 \uc0dd\uaca8\ub0ac\uc2b5\ub2c8\ub2e4. 2015\ub144 4\ubd84\uae30, Facebook \ub2e4\uc774\ub0b4\ubbf9 \uc0c1\ud488 \uad11\uace0\ub97c \ud1b5\ud574 \ud06c\ub9ac\ud14c\uc624\uc758 \ud074\ub9ad \ud6c4 \ub9e4\ucd9c\uc774 20% \ub298\uc5c8\uace0, \uc6f9\uc0ac\uc774\ud2b8 \ud2b8\ub798\ud53d\uc740 210%, \uc628\ub77c\uc778 \ub9e4\ucd9c\uc740 775%\ub098 \ud5a5\uc0c1\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

\uc18c\uc15c \ub9c8\ucf00\ud305\uc758 \ud65c\uc6a9<\/strong><\/h3>\n

\uc804\ub7b5\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\ub294 \uacbd\uc6b0, \uc18c\uc15c \ub9ac\ud0c0\uac8c\ud305\uc740 \uc7ac\ucc38\uc5ec\uc5d0 \ub300\ud55c \uc9c0\uc2dd\uc774 \uc788\uace0 \ube0c\ub79c\ub4dc\uc5d0 \uc774\ubbf8 \uad00\uc2ec\uc744 \uac00\uc9c0\uace0 \uc788\uac70\ub098 \uad00\uc2ec\uc744 \uac00\uc9c8 \ud655\ub960\uc774 \ub192\uc740 \uc911\ub3c4\uc801 \uace0\uac1d\ub4e4\uc758 \uc7ac\ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\uc5ec \ub9e4\ucd9c\uc744 \ud5a5\uc0c1\ud558\ub294\ub370 \ub9e4\uc6b0 \ud6a8\uacfc\uc801\uc778 \ubc29\uc2dd\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uace0\uac1d\ub4e4\uc774 \uc1fc\ud551\ubab0 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ub5a0\ub098 \ub2e4\ub978 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ud0d0\uc0c9\ud558\ub294 \ub3d9\uc548, \uc18c\uc15c \ub9ac\ud0c0\uac8c\ud305\uc740 \uace0\uac1d\uc774 \uad00\uc2ec\uc744 \ubcf4\uc600\ub358 \uc0c1\ud488\ub4e4\uc744 \ud45c\uc2dc\ud574 \ubcf4\uc5ec\uc8fc\uba70 \uace0\uac1d\ub4e4\uc774 \uac70\uc808\ud558\uae30 \ud798\ub4e0 \ud2b9\ubcc4\ud55c \uc81c\uc548\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

\ub9de\ucda4\ud615 \uad11\uace0\uc5d0\uc11c\ub294 \uace0\uac1d\ub4e4\uc5d0\uac8c \uc62c\ubc14\ub978 \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud558\ub294 \uac83 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc801\uc2dc\uc5d0 \uadf8 \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud558\ub294 \uac83\ub3c4 \ub300\ub2e8\ud788 \uc911\uc694\ud569\ub2c8\ub2e4. \uc704\uc758 \uc131\uacf5 \uc0ac\ub840\uc5d0\uc11c \ubcfc \uc218 \uc788\ub4ef, \ub9de\ucda4\ud654\ub41c \ub2e4\uc774\ub0b4\ubbf9 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \ud1b5\ud574 \ubaa8\ub4e0 \uacf3\uc5d0\uc11c \ubaa8\ub4e0 \ub514\ubc14\uc774\uc2a4\ub85c \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud558\ub294 \uac83\uc740 \ub9e4\ucd9c \ud5a5\uc0c1\uc740 \ubb3c\ub860 \uac00\uce58 \uc788\ub294 \ube0c\ub79c\ub4dc \ucc38\uc5ec\ub97c \ucd09\uc9c4\ud574\uc8fc\ub294 \uac15\ub825\ud55c \uacf5\uc2dd\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubcf4\ub2e4 \uc790\uc138\ud55c \uc815\ubcf4\ub97c \uc6d0\ud558\uc2dc\uba74 \uc2a4\ub9c8\ud2b8 \ub9c8\ucf00\ud130\ub4e4\uc744 \uc704\ud55c \ub9ac\ud0c0\uac8c\ud305 \uac00\uc774\ub4dc<\/a>\ub97c \ub2e4\uc6b4\ub85c\ub4dc\ud558\uc2ed\uc2dc\uc624!<\/p>\n","protected":false},"excerpt":{"rendered":"

  \ud604\uc7ac Facebook\uc758 \uc6d4\uac04 \uc774\uc6a9\uc790\uac00 20\uc5b5 7\ucc9c\ub9cc \uba85\uc5d0 \ub2ec\ud558\ub294 \uac00\uc6b4\ub370, \ub9c8\ucf00\ud130\ub4e4\uc774 \ud6a8\uacfc\uc801\uc778 \uc18c\uc15c \ub9ac\ud0c0\uac8c\ud305 \ucea0\ud398\uc778\uc744 \ub3c4\uc785\ud558\ub294 \uac83\uc774 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uc911\uc694\ud574\uc84c\uc2b5\ub2c8\ub2e4. \uc774\uc6a9\uc790\ub4e4\uc740 Facebook\uacfc Instagram\uc73c\ub85c \uad6c\uc131\ub41c Facebook \uc5d0\ucf54\uc2dc\uc2a4\ud15c\uc5d0\uc11c \ub9ce\uc740 \uc2dc\uac04\uc744 \ubcf4\ub0b4\uae30 \ub54c\ubb38\uc5d0, \ube44\uc988\ub2c8\uc2a4\uac00 \uacbd\uc7c1\ub825\uc744 \ud655\ubcf4\ud558\ub824\uba74 \uc18c\uc15c \ucc44\ub110\uc5d0\uc11c \uc77c\uad00\uc131 \uc788\ub294 \uad11\uace0 \uacbd\ud5d8\uc744 \uc0dd\uc131\ud560 \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\uac00 \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \uad6c\ub9e4\ub97c \ud3ec\uae30\ud558\ub294 \uacbd\uc6b0\ub77c\uba74 \ud2b9\ud788 \ub354 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