{"id":7550,"date":"2018-05-01T14:51:12","date_gmt":"2018-05-01T14:51:12","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/?p=7550"},"modified":"2018-06-04T19:46:02","modified_gmt":"2018-06-04T19:46:02","slug":"criteo-audience-match%eb%a1%9c-%ea%b3%a0%ea%b0%9d%ec%9d%84-%eb%8b%a4%ec%8b%9c-%eb%8f%8c%ec%95%84%ec%98%a4%ea%b2%8c-%eb%a7%8c%eb%93%9c%eb%8a%94-5%ea%b0%80%ec%a7%80-%eb%b0%a9%eb%b2%95","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/criteo-audience-match%eb%a1%9c-%ea%b3%a0%ea%b0%9d%ec%9d%84-%eb%8b%a4%ec%8b%9c-%eb%8f%8c%ec%95%84%ec%98%a4%ea%b2%8c-%eb%a7%8c%eb%93%9c%eb%8a%94-5%ea%b0%80%ec%a7%80-%eb%b0%a9%eb%b2%95\/","title":{"rendered":"Criteo Audience Match\ub85c \uace0\uac1d\uc744 \ub2e4\uc2dc \ub3cc\uc544\uc624\uac8c \ub9cc\ub4dc\ub294 5\uac00\uc9c0 \ubc29\ubc95"},"content":{"rendered":"

 <\/p>\n

\uae30\uc874 \uc628\ub77c\uc778 \uae30\ubc18 \uace0\uac1d\uc744 \uc6f9\uc0ac\uc774\ud2b8\ub85c \uc720\ub3c4\ud558\ub294\ub370\ub294 \ube44\uc6a9\uc774 \ub9ce\uc774 \ub4ed\ub2c8\ub2e4. \uc218\ub9ce\uc740 \ub514\uc9c0\ud138 \uc18c\uc74c \uc18d\uc5d0\uc11c, \ubb34\uc5b8\uac00\ub97c \uace0\uac1d\uc758 \ub208\uc5d0 \ub744\ub3c4\ub85d \ub9cc\ub4dc\ub294 \ube44\uc6a9\uc774 ROI \ubcf4\ub2e4 \ub192\uc740 \uacbd\uc6b0\ub3c4 \ub9ce\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\ub97c \uc798 \uc544\ub294 \uace0\uac1d\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud558\ub294 \uc77c\ub3c4 \uc27d\uc9c0\ub294 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\ub294 \uc774\ub7ec\ud55c \ub3c4\uc804\uacfc\uc81c\ub97c \uadf9\ubcf5\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc8fc\ub294 Criteo Audience Match<\/a>\ub97c \uace0\uc548\ud588\uc2b5\ub2c8\ub2e4. Criteo Audience Match\ub294 \ub9de\ucda4\ud654\ub41c \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \uc0dd\uc131\ud558\uc5ec \uc6f9 \uc804\ubc18\uc5d0\uc11c \uace0\uac1d\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4. CRM\uc744 \ud06c\ub9ac\ud14c\uc624\uc758 \ubc29\ub300\ud55c \uc0ac\uc6a9\uc790 \ub370\uc774\ud130 \uc138\ud2b8\uc5d0 \uacb0\ud569\ud568\uc73c\ub85c\uc368, \uc131\uacfc\ub97c \uac00\uc18d\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uadf8 \ubc29\ubc95\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n

1.\u00a0<\/strong>\uc2dc\uc988\ub110 \ud504\ub85c\ubaa8\uc158<\/strong><\/h3>\n

\uba85\uc808\uc774\ub098 \ud2b9\ubcc4 \uc138\uc77c \uae30\uac04\uc5d0\ub294 \uae30\uc874\uc5d0 \uad6c\ub9e4\ud588\ub358 \uace0\uac1d\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud558\uae30\uac00 \ud2b9\ud788 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \uacbd\uc7c1\uc774 \uce58\uc5f4\ud558\uace0 \ube44\ub529 \uac00\uaca9\ub3c4 \ub192\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\uc2a4\ub9c8\uc2a4\ub098 \ubc1c\ub80c\ud0c0\uc778 \ub370\uc774\ub97c \uc608\ub85c \ub4e4\uc790\uba74, \uacfc\uac70\uc5d0 \uad6c\ub9e4\ud588\ub358 \uace0\uac1d\ub4e4\uc774 \uc5b4\ub290 \uc0ac\uc774\ud2b8\ub97c \uac80\uc0c9\ud558\ub294\uc9c0 \ud30c\uc545\ud558\uc5ec \uc774\ub4e4\uc744 \ud0c0\uac9f\ud305\ud558\uace0 \ub2e4\uc2dc \uc0ac\uc774\ud2b8\ub85c \ub3cc\uc544\uc62c \uc218 \uc788\ub3c4\ub85d \ub9cc\ub4dc\ub294 \uac83\uc774 \ud6a8\uacfc\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc791\ub144 \ud06c\ub9ac\uc2a4\ub9c8\uc2a4 \ub54c \ubd80\uc778\uc744 \uc704\ud574 \ubaa9\uac78\uc774\ub97c \uc0c0\ub358 \uace0\uac1d\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ubaa9\uac78\uc774\uc640 \ub9e4\uce6d\ub418\ub294 \uadc0\uac78\uc774\uac00 \ub2f4\uae34 \ub9de\ucda4\ud654 \uad11\uace0\ub97c \ub514\uc2a4\ud50c\ub808\uc774\ud558\uba74 \uace0\uac1d\uc774 \uc0ac\uc774\ud2b8\ub85c \ub3cc\uc544\uc640 \uad6c\ub9e4\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

2.\u00a0<\/strong>\uc2a4\ud0c0\uc77c \uc5c5\ub370\uc774\ud2b8 \ubc0f \uc0c1\ud488 \uc5c5\uadf8\ub808\uc774\ub4dc<\/strong><\/h3>\n

\ud2b9\uc815 \uc0c1\ud488\uc744 \uad6c\ub9e4\ud55c \uace0\uac1d\uc5d0\uac8c \uc0c8\ub85c\uc6b4 \uc2a4\ud0c0\uc77c\uc774\ub098 \uc5c5\uadf8\ub808\uc774\ub4dc\ub41c \uc0c1\ud488\uc744 \ub514\uc2a4\ud50c\ub808\uc774\ud558\uba74 \uc5b4\ub5a8\uae4c\uc694? \ucd5c\uace0 \uc778\uae30 \uc0c1\ud488\uc774\uc5c8\ub358 \uac80\uc815\uc0c9 \ubd80\uce20\ub97c \uad6c\ub9e4\ud55c \uace0\uac1d\uc740 \uc0b0\ub73b\ud55c \ubd04 \uc0c9\uc0c1\uc758 \ube44\uc2b7\ud55c \ubd80\uce20\uc5d0 \uad00\uc2ec\uc774 \uc788\uc744\uc9c0\ub3c4 \ubaa8\ub985\ub2c8\ub2e4.<\/p>\n

\uc774\ub7ec\ud55c \uc2dc\ub098\ub9ac\uc624\uc5d0\uc11c, \ud2b9\uc815 \uc0c1\ud488\uc774\ub098 \uc720\ud615\uc744 \uad6c\ub9e4\ud55c \uace0\uac1d\ub4e4\uc744 \ud0c0\uac8c\ud305\ud558\ub294 \uac83\uc740 \uc774\ub4e4\uc758 \uad00\uc2ec\uc744 \uc720\ub3c4\ud560 \uc218 \uc788\ub294 \ud6a8\uacfc\uc801\uc778 \uc804\ub7b5\uc785\ub2c8\ub2e4. \uace0\uac1d\ub4e4\uc740 \uc0c8\ub85c\uc6b4 \uc2a4\ud0c0\uc77c\uacfc \uc5c5\uadf8\ub808\uc774\ub4dc \uc0c1\ud488\uc5d0 \ub300\ud574 \uc54c \uc218 \uc788\uc5b4\uc11c \uc88b\uace0, \uae30\uc5c5\uc740 CRM\uc744 \ucd1d\ub3d9\uc6d0\ud558\uc9c0 \uc54a\uc544\ub3c4 \ub418\uc5b4 \uc88b\uc2b5\ub2c8\ub2e4.<\/p>\n

3. \ubd80\uac00 \uc0c1\ud488 \ubc0f \uad00\ub828 \uc0c1\ud488\uc758 \uc5c5\uc138\uc77c<\/strong><\/h3>\n

\ud55c \uc0ac\uc9c4\uc791\uac00 \uc9c0\ub9dd\uc0dd \uace0\uac1d\uc774 3\uac1c\uc6d4 \uc804\uc5d0 \uba4b\uc9c4 DSLR \uce74\uba54\ub77c\ub97c \uad6c\uc785\ud55c \ud6c4 \uc0ac\uc774\ud2b8\ub97c \uc7ac\ubc29\ubb38\ud558\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4. \uc774 \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \ub04c\ub824\uba74 \uad6c\ub9e4\ud55c \uce74\uba54\ub77c\uc640 \ud568\uaed8 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \uc0c8\ub85c\uc6b4 \ub80c\uc988\ub098 \uc2a4\ud0c0\uc77c\ub9ac\uc2dc\ud55c \uce74\uba54\ub77c \ubc31\uc744 \ubcf4\uc5ec\uc8fc\ub294 \uac83\uc774 \uc88b\uc744 \uac81\ub2c8\ub2e4.<\/p>\n

4.\u00a0<\/strong>\uc624\ud504\ub77c\uc778 \uace0\uac1d\uc744 \uc628\ub77c\uc778\uc73c\ub85c<\/strong><\/h3>\n

\uace0\uac1d\ub4e4\uc758 \ucd5c\ucd08 \uc811\uc810\uc774 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc778 \uacbd\uc6b0\uac00 \uc885\uc885 \uc788\uc2b5\ub2c8\ub2e4. \uc6b0\uc5f0\ud788 \ucc98\uc74c\uc73c\ub85c \uc758\ub958 \ub9e4\uc7a5\uc5d0 \ub4e4\ub824 \uad6c\uacbd\ud55c \ud6c4, \uad6c\ub9e4\ub294 \ud558\uc9c0 \uc54a\uc558\uc9c0\ub9cc \uace0\uac1d \ud504\ub85c\uadf8\ub7a8\uc5d0 \uc2e0\uccad\ud55c \uace0\uac1d\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uadf8\uac8c \ubc18\ub144 \uc804\uc758 \uc77c\uc785\ub2c8\ub2e4. \uc5b4\ub5bb\uac8c \uc774 \uace0\uac1d\uc774 \ub9e4\uc7a5\uc744 \ub2e4\uc2dc \ubc29\ubb38\ud558\ub3c4\ub85d \ub9cc\ub4e4 \uc218 \uc788\uc744\uae4c\uc694?<\/p>\n

\ub9de\ucda4\ud654\ub41c \ub9e4\ub825\uc801\uc778 \ud504\ub85c\ubaa8\uc158\uc744 \uc81c\uacf5\ud558\uc5ec \uc6f9 \uc2a4\ud1a0\uc5b4\ub97c \ubc29\ubb38\ud558\ub3c4\ub85d \ub9cc\ub4e4\uba74 \ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubc29\ubc95\uc740 \uace0\uac1d\uc774 \uc9d1\uc744 \ub098\uc11c\uc9c0 \uc54a\uace0\ub3c4 \ube0c\ub79c\ub4dc\ub97c \ub2e4\uc2dc \ud55c\ubc88 \ub5a0\uc62c\ub9b4 \uc218 \uc788\uac8c \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

5.\u00a0<\/strong>\uace0\uac1d\uc758 \ucda9\uc131\uc5d0 \ub300\ud55c \ubcf4\ub2f5<\/strong><\/h3>\n

\ub2e8\uace8 \uace0\uac1d\uc774 \uc0ac\uc774\ud2b8\ub97c \ub354 \uc774\uc0c1 \ubc29\ubb38\ud558\uc9c0 \uc54a\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc6f9 \uc2a4\ud1a0\uc5b4\ub97c \uc790\uc8fc \ubc29\ubb38\ud558\uace0 \uc0c1\ud488\uc744 \uad6c\ub9e4\ud558\ub358 \uace0\uac1d\uc774 \uc5b4\ub5a4 \uc774\uc720\uc5d0\uc11c\uc778\uc9c0 \ub354 \uc774\uc0c1 \uc624\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc774 \uace0\uac1d\uc774 \ub2e4\ub978 \uc6f9\uc0ac\uc774\ud2b8\ub4e4\uc5d0\uc11c \uc774\ubbf8 \ubcf8 \uc0c1\ud488\uc774\ub098 \ud2b9\ubcc4 \ud61c\ud0dd\uc744 \ubcf4\uc5ec\uc8fc\uc5b4 \uace0\uac1d\uc774 \ub2e4\uc2dc \ubc29\ubb38\ud558\ub3c4\ub85d \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uace0\uac1d\uc774 \uc2e0\ubc1c \uc1fc\ud551\uc744 \ud558\uace0 \uc788\ub2e4\uba74 \uc720\uc0ac\ud55c \uc0c1\ud488\uacfc \uc0ac\uc774\ud2b8\uc5d0 \ubc29\ubb38\ud558\uace0 \uc2f6\ub3c4\ub85d \ub9cc\ub4dc\ub294 \ud504\ub85c\ubaa8\uc158\uc744 \uc81c\uacf5\ud558\uace0, \uc55e\uc73c\ub85c\uc758 \uace0\uac1d \ucda9\uc131\uc5d0 \ub300\ud55c \ubcf4\ub2f5\uc744 \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\uc758 \uc624\ub514\uc5b8\uc2a4 \ub9e4\uce58: \uc720\uc5f0\ud55c \ucee4\uba38\uc2a4 \ub9c8\ucf00\ud305 \uc194\ub8e8\uc158<\/strong><\/h3>\n

\uc774\ud0c8 \uace0\uac1d\uc758 \ub9ac\uc778\uac8c\uc774\uc9c0 \ubc29\ubc95\uc774 \uc55e\uc11c \ub9d0\ud55c 5\uac00\uc9c0 \uc2dc\ub098\ub9ac\uc624\uc5d0 \uad6d\ud55c\ub418\uc9c0 \uc54a\uc740 \uac83\ucc98\ub7fc, Criteo Audience Match\ub97c \ud65c\uc6a9\ud558\ub294 \ubc29\ubc95\ub3c4 \ud558\ub098\ub9cc \uc788\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubaa8\ub4e0 \ud65c\uc6a9 \uc0ac\ub840\uc5d0\uc11c \uace0\uac1d\uc744 \ub9ac\uc778\uac8c\uc774\uc9c0\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 \uc720\uc5f0\ud55c \ucee4\uba38\uc2a4 \ub9c8\ucf00\ud305 \uc194\ub8e8\uc158\uc778 Criteo Audience Match\ub294 \uae30\uc874\uc758 \ub9ac\ud0c0\uac8c\ud305 \ubc0f \uc774\uba54\uc77c \uc804\ub7b5\uacfc \ubcd1\uc6a9\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n

Criteo Audience Match\ub294 \ud06c\ub9ac\ud14c\uc624\uac00 \ubcf4\uc720\ud55c \ubc29\ub300\ud55c \uc18c\ube44\uc790 \ub370\uc774\ud130\uc778 \ud06c\ub9ac\ud14c\uc624 \uc1fc\ud37c \uadf8\ub798\ud504(Criteo Shopper Graph)\ub97c \uc774\uc6a9\ud574 \ud06c\ub9ac\ud14c\uc624\uc758 \uace0\uac1d \ub124\ud2b8\uc6cc\ud06c\uc5d0\uc11c \uace0\uac1d\ub4e4\uc744 \ud30c\uc545\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4. 600TB\uc5d0 \ub2ec\ud558\ub294 \uace0\uac1d \ub370\uc774\ud130\uc5d0\uc11c \ud3c9\uade0 60%\uc758 \ub9e4\uce58\uc728\uc744 \uc81c\uacf5\ud558\ub294 \ud06c\ub9ac\ud14c\uc624 \uc1fc\ud37c \uadf8\ub798\ud504\ub294 \uace0\uac1d\uc758 \uad6c\ub9e4 \uc5ec\uc815\uacfc \uad00\uc2ec\uc0ac\ub97c \ubcf4\ub2e4 \uc798 \uc774\ud574\ud558\ub294\ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uc774\ub294 Criteo Audience Match\uc640 \uacb0\ud569\ub418\uc5b4, \uc804\ud658 \ud655\ub960\uc774 \ub192\uc740 \uace0\uac1d\ub4e4\uc744 \uc0ac\uc774\ud2b8\ub85c \ub2e4\uc2dc \ubd88\ub7ec\uc635\ub2c8\ub2e4.<\/p>\n

Criteo Audience Match\uc5d0 \ub300\ud574 \ubcf4\ub2e4 \uc790\uc138\ud55c \uc815\ubcf4\ub97c \uc6d0\ud558\uc2dc\uba74, \uc9c0\uae08 \ud06c\ub9ac\ud14c\uc624 \ub2f4\ub2f9\uc790\uc5d0\uac8c \uc5f0\ub77d\ud558\uc2ed\uc2dc\uc624!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

  \uae30\uc874 \uc628\ub77c\uc778 \uae30\ubc18 \uace0\uac1d\uc744 \uc6f9\uc0ac\uc774\ud2b8\ub85c \uc720\ub3c4\ud558\ub294\ub370\ub294 \ube44\uc6a9\uc774 \ub9ce\uc774 \ub4ed\ub2c8\ub2e4. \uc218\ub9ce\uc740 \ub514\uc9c0\ud138 \uc18c\uc74c \uc18d\uc5d0\uc11c, \ubb34\uc5b8\uac00\ub97c \uace0\uac1d\uc758 \ub208\uc5d0 \ub744\ub3c4\ub85d \ub9cc\ub4dc\ub294 \ube44\uc6a9\uc774 ROI \ubcf4\ub2e4 \ub192\uc740 \uacbd\uc6b0\ub3c4 \ub9ce\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\ub97c \uc798 \uc544\ub294 \uace0\uac1d\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud558\ub294 \uc77c\ub3c4 \uc27d\uc9c0\ub294 \uc54a\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uc774\ub7ec\ud55c \ub3c4\uc804\uacfc\uc81c\ub97c \uadf9\ubcf5\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc8fc\ub294 Criteo Audience Match\ub97c \uace0\uc548\ud588\uc2b5\ub2c8\ub2e4. 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