{"id":7662,"date":"2018-05-11T15:30:59","date_gmt":"2018-05-11T15:30:59","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/?p=7662"},"modified":"2019-04-25T12:32:33","modified_gmt":"2019-04-25T12:32:33","slug":"%ec%9d%b4%ed%83%88-%ea%b3%a0%ea%b0%9d%ec%9d%98-%ec%9e%ac%ec%b0%b8%ec%97%ac%eb%a5%bc-%ec%9c%a0%eb%8f%84%ed%95%98%eb%8a%94-%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4%ec%9d%98-%ea%b8%b0%ec%88%a0","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ec%9d%b4%ed%83%88-%ea%b3%a0%ea%b0%9d%ec%9d%98-%ec%9e%ac%ec%b0%b8%ec%97%ac%eb%a5%bc-%ec%9c%a0%eb%8f%84%ed%95%98%eb%8a%94-%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4%ec%9d%98-%ea%b8%b0%ec%88%a0\/","title":{"rendered":"\uc774\ud0c8 \uace0\uac1d\uc758 \uc7ac\ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 \uae30\uc220"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\ubaa8\ub4e0 \ub9c8\ucf00\ud130\ub294 \uba87 \uac00\uc9c0 \ub2e4\uc591\ud55c \uc811\uadfc\ubc95\uc744 \ud1b5\ud574 \ud0c0\uae43 \uace0\uac1d\uc744 \uc2dd\ubcc4\ud569\ub2c8\ub2e4. \ub610\ud55c \uc774\ub4e4\uc758 \uc7ac\ucc38\uc5ec\ub97c \uc720\ub3c4\ud574 \uc790\uc2e0\uc758 \uc0ac\uc774\ud2b8\ub85c \ub418\ucc3e\uc544\uc62c \uba54\uc2dc\uc9c0\ub97c \uc81c\uc2dc\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc18c\uc15c \ub124\ud2b8\uc6cc\ud06c\uc5d0\uc11c \uace0\uac1d\uc744 \ud0c0\uac8c\ud305\ud558\uac70\ub098 \uc774\uba54\uc77c \ucea0\ud398\uc778\uc744 \ud65c\uc6a9\ud558\uc5ec \uc7ac\ucc38\uc5ec\ub97c \uc720\ub3c4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc774\ub7ec\ud55c \uc811\uadfc\ubc95\uc5d0\ub294 \ud480\uc5b4\uc57c \ud560 \uacfc\uc81c\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc6b0\uc120, \uc6d0\ud558\ub294 \ud0c0\uae43 \uace0\uac1d\uc5d0 \uc81c\ub300\ub85c \uc811\uadfc\ud560 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \ub610\ud55c \ubaa8\ub4e0 \ub514\ubc14\uc774\uc2a4, \ubaa8\ub4e0 \ucc44\ub110\uc5d0\uc11c \uace0\uac1d\uacfc \uc811\ucd09\ud560 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uace0\uac1d\uc774 \ud574\ub2f9 \ub9c8\ucf00\ud130\uc758 \uc11c\ube44\uc2a4\ub97c \uc120\ud638\ud558\ub3c4\ub85d \ud558\uace0, \uba54\uc2dc\uc9c0\uc640 \ucc3d\uc758\uc801 \ub9c8\ucf00\ud305 \ubc29\uc2dd\uc73c\ub85c \uc774\ub4e4\uc5d0\uac8c \ubc18\ud5a5\uc744 \ubd88\ub7ec \uc77c\uc73c\ucf1c\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p><a href=\"http:\/\/www.criteo.com\/kr\/for-marketers\/products\/criteo-audience-match\/\">Criteo Audience Match<\/a>\ub97c \uc0ac\uc6a9\ud558\uba74 \ubaa8\ub4e0 \uc18c\uc15c \ub124\ud2b8\uc6cc\ud06c, \uc6f9, \ubaa8\ubc14\uc77c \uc6f9 \ubc0f \uac01\uc885 \uc571\uc5d0\uc11c \ud65c\ub3d9\ud558\ub294 \uace0\uac1d\ub4e4\uc744 \ud0c0\uac8c\ud305\ud558\uc5ec \uc7ac\ucc38\uc5ec\ub97c \ucd09\uc9c4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc218\ucc9c \uacf3\uc758 \uc81c\ud734\ub9e4\uccb4\uc0ac\ub85c \uc774\ub8e8\uc5b4\uc9c4 \ud06c\ub9ac\ud14c\uc624\uc758 \ub124\ud2b8\uc6cc\ud06c\uc5d0 \ucc38\uc5ec\ud558\uc5ec \uac01 \uc18c\ube44\uc790\uc758 \uad00\uc2ec\uc0ac\ub97c \uaca8\ub0e5\ud55c \ub9de\ucda4\ud615 \uba54\uc2dc\uc9c0\ub97c \uc81c\uc791\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc9c0\uae08\ubd80\ud130 \uadf8 \ube44\uacb0\uc744 \uc54c\uc544\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\ud06c\ub9ac\ud14c\uc624 \uc1fc\ud37c \uadf8\ub798\ud504<\/strong><strong>(<\/strong><strong><a href=\"http:\/\/www.criteo.com\/kr\/technology\/criteo-shopper-graph\/\">Criteo Shopper Graph<\/a><\/strong><strong>)\ub97c \ud65c\uc6a9\ud55c \uc774\ud0c8 \uace0\uac1d \ubc1c\uad74<\/strong><\/h3>\n<p>\ud3d0\uc1c4\uc801 \ub370\uc774\ud130 \ud658\uacbd, \uc989 \ud55c\ubc88 \uc720\uc785\ub41c \ub370\uc774\ud130\uac00 \ub2e4\uc2dc\ub294 \uc720\ucd9c\ub418\uc9c0 \uc54a\ub294 \ub370\uc774\ud130 \ud658\uacbd\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ud06c\ub9ac\ud14c\uc624\uc5d0\uac8c \uc788\uc5b4 \ub610 \ud558\ub098\uc758 \uae30\ud68c\uac00 \ub429\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624 \uc1fc\ud37c \uadf8\ub798\ud504\ub294 \uc138\uacc4 \ucd5c\ub300 \uaddc\ubaa8\uc758 \uac1c\ubc29\ud615 \uc18c\ube44\uc790 \ub370\uc774\ud130 \uc138\ud2b8\uc785\ub2c8\ub2e4. \uc774 \uadf8\ub798\ud504\uc5d0\uc11c\ub294 \uc18c\ube44\uc790\uc758 \uc544\uc774\ub374\ud2f0\ud2f0, \uad00\uc2ec\uc0ac, \uad00\ub828 \ud1b5\uacc4 \ub4f1\uc744 \uce21\uc815\ud568\uc73c\ub85c\uc368 \uc2e4\uc2dc\uac04 \uc758\ub3c4 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uc18c\ube44\uc790\uc758 \uc628\ub77c\uc778 \uc5ec\uc815\uc5d0 \ub300\ud55c \ucd1d\uccb4\uc801 \uc774\ud574\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p>Criteo Audience Match\ub294 \uc1fc\ud37c \uadf8\ub798\ud504\uc758 \uc544\uc774\ub374\ud2f0\ud2f0 \uadf8\ub798\ud504(Identity Graph)\uc5d0\uc11c \uc81c\uacf5\ud558\ub294 \ubaa8\ub4e0 \uae30\ub2a5\uc744 \ud65c\uc6a9\ud569\ub2c8\ub2e4. \uc544\uc774\ub374\ud2f0\ud2f0 \uadf8\ub798\ud504\ub294 \uc804\uc138\uacc4 20\uc5b5 \uac1c \uc774\uc0c1\uc758 \ud06c\ub85c\uc2a4 \ub514\ubc14\uc774\uc2a4 ID\ub97c \ubcf4\uc720\ud558\uace0 \uc788\uc73c\uba70 10,000\uc5ec\uac1c \uace0\uac1d\uc0ac\uac00 \ucc38\uc5ec\ud569\ub2c8\ub2e4.<\/p>\n<h3><\/h3>\n<h3><strong><a href=\"http:\/\/www.criteo.com\/kr\/technology\/criteo-engine\/kinetic-design\/\">Dynamic Creative Optimization+\ub85c<\/a>\u00a0\uc81c\uacf5\ub418\ub294 \ub9de\ucda4\ud615 \uad11\uace0\ub85c \uc6f9\uc0ac\uc774\ud2b8 \ubc29\ubb38 \ud2b8\ub798\ud53d \uc99d\ub300<\/strong><\/h3>\n<p>\uace0\uac1d \ud655\ubcf4\ub294 \uccab \ub2e8\ucd94\ub97c \ub07c\uc6b0\ub294 \uac83\uc5d0 \ubd88\uacfc\ud569\ub2c8\ub2e4. \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\uae30 \uc704\ud55c \ud575\uc2ec\uc740 \uace0\uac1d\uc5d0\uac8c \uc124\ub4dd\ub825 \uc788\ub294 \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud558\uace0 \uc804\ud658\uc5d0 \ub300\ud55c \ud655\uc2e0\uc744 \uc2ec\uc5b4\uc8fc\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>Criteo Audience Match\ub294 \uba38\uc2e0\ub7ec\ub2dd\uc744 \ud1b5\ud574 12\uc5b5 \uba85 \uc774\uc0c1\uc758 \uc720\ud6a8 \uc778\ud130\ub137 \uc0ac\uc6a9\uc790\ub85c\ubd80\ud130 \uc0b0\ucd9c\ub418\ub294 \ud589\ub3d9 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n<p>\ub9c8\ucf00\ud130\ub294 \ud06c\ub9ac\ud14c\uc624 \uc5d4\uc9c4\uc758 \uad6c\uc131\uc694\uc18c\uc778 DCO+\ub97c \ud65c\uc6a9\ud558\uc5ec\u00a0\uace0\ub3c4\ub85c \ucc3d\uc758\uc801\uc774\uace0 \uc2dc\uac01\uc801\uc73c\ub85c \uc6b0\uc218\ud55c \ub9de\ucda4\ud615 \ucea0\ud398\uc778 \uad11\uace0\ub97c \uc81c\uc791\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uacbd\uc6b0\uc5d0\ub3c4 \uad11\uace0 \ud615\uc2dd\uacfc \ube0c\ub79c\ub4dc \uc77c\uad00\uc131\uc740 \uc548\uc815\uc801\uc73c\ub85c \uc720\uc9c0\ub429\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\ub9c8\ucf00\ud305 \ubaa9\ud45c \ub2ec\uc131\uc5d0 \uc774\ubc14\uc9c0\ud558\ub294 \ub9e4\ucd9c \uc131\uc7a5<\/strong><\/h3>\n<p>\ub2e4\ub978 \uae30\uc220 \ud30c\ud2b8\ub108\ub4e4\uc758 \uacbd\uc6b0 \ubaa8\ub4e0 \uace0\uac1d\uc5d0\uac8c \ucc9c\ud3b8\uc77c\ub960\uc801\uc778 \uac00\uce58\ub97c \ub450\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ub9c8\ucf00\ud130\uac00 \uace0\uc720\ud55c \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\ub824\uba74 \ud574\ub2f9 \uace0\uac1d\uc758 \uad6c\ub9e4 \uc131\ud5a5\uc744 \ud1a0\ub300\ub85c CRM \uace0\uac1d\uc744 \uc81c\ub300\ub85c \ud3c9\uac00\ud560 \uc218 \uc788\ub294 \ud30c\ud2b8\ub108\uc640 \uae30\uc220\uc744 \uc120\ud0dd\ud574\uc57c \ud569\ub2c8\ub2e4. \ub530\ub77c\uc11c, \uc2dc\uc98c \ubcc4 \ud504\ub85c\ubaa8\uc158\ubd80\ud130 \uc624\ud504\ub77c\uc778 \uc18c\ube44\uc790\uc758 \uc628\ub77c\uc778 \ucc38\uc5ec \uc720\ub3c4\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 <a href=\"https:\/\/www.criteo.com\/kr\/blog\/criteo-audience-matchbeta%EB%A1%9C-%EA%B3%A0%EA%B0%9D%EC%9D%84-%EB%8B%A4%EC%8B%9C-%EB%8F%8C%EC%95%84%EC%98%A4%EA%B2%8C-%EB%A7%8C%EB%93%9C%EB%8A%94-5%EA%B0%80%EC%A7%80-%EB%B0%A9%EB%B2%95\/\">\ub2e4\uc591\ud55c \ud65c\uc6a9 \uc0ac\ub840<\/a>\uc5d0 \ub9de\ucd94\uc5b4 \ucd5c\uc801\ud654\ud560 \uc218 \uc788\ub294 \uc194\ub8e8\uc158\uc774 \uc694\uad6c\ub429\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\uc790\uc138\ud55c \uc815\ubcf4\ub97c \uc6d0\ud558\uc2ed\ub2c8\uae4c<\/strong><strong>? Criteo Audience Match\u00a0\uc131\uacf5 \uc0ac\ub840\ub97c \ud655\uc778\ud574\ubcf4\uc138\uc694.<\/strong><\/h3>\n<p>Criteo Audience Match\ub97c \ub3c4\uc785\ud55c La Redoute\ub294 \uc790\uccb4 CRM \uace0\uac1d \uc911 70%\uc758 \uace0\uac1d\ub4e4\uc744 \uc628\ub77c\uc778\uc5d0\uc11c \uc815\ud655\ud558\uac8c \ud30c\uc545\ud55c \ud6c4 \uc774\ub4e4\uc744 \ub300\uc0c1\uc73c\ub85c \uc720\ub8cc \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ub97c \uc81c\uacf5\ud55c \uacb0\uacfc 50%\uc758 \ucea0\ud398\uc778 \ub9e4\ucd9c \uc131\uc7a5\uc744 \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ud0c8\ud55c \uace0\uac1d\ub4e4\uc744 \ub418\ucc3e\uc544\uc624\uace0 \uc790\uc0ac \ube0c\ub79c\ub4dc\uc640 \uc81c\ud488\uc744 \uc774\ub4e4\uc758 \ucd5c\uc6b0\uc120 \uad00\uc2ec\uc0ac\ub85c \uc720\uc9c0\ud558\ub824\uba74 \uc801\ud569\ud55c \ub9ac\uc778\uac8c\uc774\uc9c0 \ud234\uc744 \uac16\ucd94\ub294 \uac83\uc774 \uac00\uc7a5 \uc911\uc694\ud569\ub2c8\ub2e4. Criteo Audience Match\ub97c \ud65c\uc6a9\ud558\uba74, \ub354\uc774\uc0c1 \uc77c\uad04\uc801\uc778 \ucea0\ud398\uc778\uc73c\ub85c \ubaa8\ub4e0 \uad11\ubc94\uc704\ud55c \uc18c\ube44\uc790\ub97c \ud0c0\uac8c\ud305\ud558\ub290\ub77c \ube44\uc6a9\uc744 \ub0ad\ube44\ud558\ub294 \uc77c\uc740 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \ubaa8\ub4e0 \ub9c8\ucf00\ud130\ub294 \uba87 \uac00\uc9c0 \ub2e4\uc591\ud55c \uc811\uadfc\ubc95\uc744 \ud1b5\ud574 \ud0c0\uae43 \uace0\uac1d\uc744 \uc2dd\ubcc4\ud569\ub2c8\ub2e4. \ub610\ud55c \uc774\ub4e4\uc758 \uc7ac\ucc38\uc5ec\ub97c \uc720\ub3c4\ud574 \uc790\uc2e0\uc758 \uc0ac\uc774\ud2b8\ub85c \ub418\ucc3e\uc544\uc62c \uba54\uc2dc\uc9c0\ub97c \uc81c\uc2dc\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc18c\uc15c \ub124\ud2b8\uc6cc\ud06c\uc5d0\uc11c \uace0\uac1d\uc744 \ud0c0\uac8c\ud305\ud558\uac70\ub098 \uc774\uba54\uc77c \ucea0\ud398\uc778\uc744 \ud65c\uc6a9\ud558\uc5ec \uc7ac\ucc38\uc5ec\ub97c \uc720\ub3c4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc774\ub7ec\ud55c \uc811\uadfc\ubc95\uc5d0\ub294 \ud480\uc5b4\uc57c \ud560 \uacfc\uc81c\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc6b0\uc120, \uc6d0\ud558\ub294 \ud0c0\uae43 \uace0\uac1d\uc5d0 \uc81c\ub300\ub85c \uc811\uadfc\ud560 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \ub610\ud55c \ubaa8\ub4e0 \ub514\ubc14\uc774\uc2a4, \ubaa8\ub4e0 \ucc44\ub110\uc5d0\uc11c \uace0\uac1d\uacfc [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":7663,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[173,145],"coauthors":[],"class_list":{"0":"post-7662","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media","8":"category-trends-insights"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"stae_popup_enable":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\uc774\ud0c8 \uace0\uac1d\uc758 \uc7ac\ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 \uae30\uc220 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\ubaa8\ub4e0 \ub9c8\ucf00\ud130\ub294 \uba87 \uac00\uc9c0 \ub2e4\uc591\ud55c \uc811\uadfc\ubc95\uc744 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