{"id":7876,"date":"2018-06-08T17:30:15","date_gmt":"2018-06-08T17:30:15","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/?p=7876"},"modified":"2019-08-27T21:04:42","modified_gmt":"2019-08-27T21:04:42","slug":"criteo-customer-acquisition%ec%9d%84-%ed%86%b5%ed%95%b4-%ec%83%88%eb%a1%9c%ec%9a%b4-%ea%b3%a0%ea%b0%9d%ec%9d%84-%eb%b0%9c%ea%b2%ac%ed%95%98%eb%8a%94-%eb%b0%a9%eb%b2%95","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/criteo-customer-acquisition%ec%9d%84-%ed%86%b5%ed%95%b4-%ec%83%88%eb%a1%9c%ec%9a%b4-%ea%b3%a0%ea%b0%9d%ec%9d%84-%eb%b0%9c%ea%b2%ac%ed%95%98%eb%8a%94-%eb%b0%a9%eb%b2%95\/","title":{"rendered":"Criteo Customer Acquisition\uc744 \ud1b5\ud574 \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc744 \ubc1c\uacac\ud558\ub294 \ubc29\ubc95"},"content":{"rendered":"

 <\/p>\n

\uc628\ub77c\uc778 \uc1fc\ud551\ubab0\ub4e4\uc740 \uad00\ub828\uc131 \uc788\ub294 \uc0c8\ub85c\uc6b4 \uace0\uac1d\ub4e4\uc744 \ubc1c\uacac\ud558\uace0 \uc774\ub4e4\uc774 \uc1fc\ud551 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud558\ub3c4\ub85d \ub9cc\ub4dc\ub294 \ud6a8\uacfc\uc801\uc778 \ubc29\ubc95\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \ubaa8\uc0c9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub824\uba74 \uc62c\ubc14\ub978 \uc7a0\uc7ac \uace0\uac1d\uc744 \ud30c\uc545\ud558\ub294 \uac83\uc774 \uc911\uc694\ud558\uc9c0\ub9cc \uadf8\uac83\uc774 \uacb0\ucf54 \uc26c\uc6b4 \uc77c\uc740 \uc544\ub2d9\ub2c8\ub2e4.<\/p>\n

\ucd5c\uadfc \ud06c\ub9ac\ud14c\uc624\uac00 \uc218\ud589\ud55c \uc124\ubb38\uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \ub514\uc9c0\ud138 \uad11\uace0 \uc608\uc0b0\uc758 \uc0c1\ub2f9\ub7c9\uc744 \uc720\ub8cc \ub514\uc2a4\ud50c\ub808\uc774 \uace0\uac1d \ud68d\ub4dd \uc194\ub8e8\uc158\uc5d0 \ud560\ub2f9\ud558\ub294 \ub9c8\ucf00\ud130\ub4e4\uc774 \uc810\uc810 \ub298\uace0 \uc788\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.* \uc5b4\ub5bb\uac8c \ud558\uba74 \uc2e0\uaddc \uace0\uac1d \ud655\ubcf4\uc5d0 \ub300\ud55c \ud22c\uc790\ub85c\ubd80\ud130 \ubcf4\ub2e4 \ud070 \uc131\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\uc744\uae4c\uc694?<\/p>\n

Criteo Customer Acquisition<\/a>\uc740 \uc18c\ube44\uc790\uc758 \uad6c\ub9e4 \uc774\ub825\uacfc \uac80\uc0c9 \ud328\ud134, \uad00\uc2ec\uc0ac \ubc0f \uc0c1\ud488 \uad6c\ub9e4 \ud655\ub960\uc5d0 \uae30\ubc18\ud558\uc5ec \uac00\uc7a5 \uad00\ub828\uc131\uc774 \ub192\uc740 \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc758 \ucc38\uc5ec\ub97c \uc720\ub3c4\ud569\ub2c8\ub2e4.<\/p>\n

Criteo Customer Acquisition\uc774 \uc5b4\ub5bb\uac8c \uc7a0\uc7ac \uace0\uac1d\uc5d0 \ub3c4\ub2ec\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294\uc9c0 \uc774\ud574\ub97c \ub3d5\uae30 \uc704\ud574, \uc774 \uc194\ub8e8\uc158\uc758 \uae30\ubc18\uc774 \ub418\ub294 \uae30\uc220\uc744 \uc0b4\ud3b4\ubcf4\ub3c4\ub85d \ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

\ud06c\ub9ac\ud14c\uc624 \uc1fc\ud37c \uadf8\ub798\ud504(Criteo Shopper Graph)\ub97c \ud1b5\ud55c \uc0c8\ub85c\uc6b4 \uace0\uac1d \ubc1c\uacac<\/strong><\/p>\n

\uaca9\ub9ac\ub41c \ud658\uacbd\uc5d0\uc11c \uc720\uc9c0\ub418\uc5b4 \ub3c4\ub2ec \ubc94\uc704\uac00 \uc81c\ud55c\ub41c \ub370\uc774\ud130\uac00 \uc788\ub294\uac00 \ud558\uba74 \ud06c\ub9ac\ud14c\uc624 \uc1fc\ud37c \uadf8\ub798\ud504(Criteo Shopper Graph)\ucc98\ub7fc \uac1c\ubc29\ub41c, \uc138\uacc4 \ucd5c\ub300\uc758 \uace0\uac1d \ub370\uc774\ud130\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624 \uc1fc\ud37c \uadf8\ub798\ud504\ub294 \uace0\uac1d\uc758 \uc544\uc774\ub374\ud2f0\ud2f0\uc640 \uad00\uc2ec\uc0ac\ub97c \uce21\uc815\ud558\uc5ec \uace0\uac1d\uc758 \uc804\uccb4 \uc628\ub77c\uc778 \uc5ec\uc815\uc5d0 \ub300\ud55c \ud1b5\ud569\ub41c \uc774\ud574\ub97c \uc81c\uacf5\ud560 \ubfd0 \uc544\ub2c8\ub77c \uc2e4\uc2dc\uac04 \uc758\ub3c4 \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

Criteo Customer Acquisition\uc740 \ud06c\ub9ac\ud14c\uc624 \uc1fc\ud37c \uadf8\ub798\ud504\uc758 Identity Graph\uc640 Interest Map\uc758 \uc5ed\ub7c9\uc744 \uc644\uc804\ud558\uac8c \ud65c\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n

Identity Graph\uc5d0\ub294 20\uc5b5 \uac1c\uc758 \uae00\ub85c\ubc8c \ud06c\ub85c\uc2a4 \ub514\ubc14\uc774\uc2a4 ID\uac00 \uc874\uc7ac\ud558\uba70 1\ub9cc\uc5ec \uba85\uc758 \ud074\ub77c\uc774\uc5b8\ud2b8\uac00 \ucc38\uc5ec\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. Interest Map\uc740 40\uc5b5 \uac1c\uac00 \ub118\ub294 \uc0c1\ud488\uacfc \uc6d4\uac04 \uc628\ub77c\uc778 \uc0ac\uc6a9\uc790 12\uc5b5 \uba85\uc758 \uac80\uc0c9 \ud589\ub3d9\uc744 \uc885\ud569\ud558\uc5ec \uc77c\uc77c 600TB\uc5d0 \ub2ec\ud558\ub294 \uad6c\ub9e4\uc790 \ub370\uc774\ud130\ub97c \uc0dd\uc131\ud569\ub2c8\ub2e4.<\/p>\n

\uace0\uac1d \uc2a4\ucf54\uc5b4\ub9c1\uc744 \ud1b5\ud55c \uad6c\ub9e4 \uc804\ud658\uc728 \ud5a5\uc0c1<\/strong><\/p>\n

\ubaa8\ub4e0 \uc7a0\uc7ac \uace0\uac1d\uc740 \uac00\uce58\uac00 \uc788\uc9c0\ub9cc, \uc790\uc0ac \uc0c1\ud488\uc744 \uad6c\ub9e4\ud560 \ud655\ub960\uc774 \ub192\uc740 \uace0\uac1d\uc774 \ud2b9\ud788 \uac00\uce58\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ub7ed\uc154\ub9ac \ud328\uc158 \ub9ac\ud14c\uc77c\ub7ec\uac00 \ub7ed\uc154\ub9ac \uc0c1\ud488\uc744 \uad6c\ub9e4\ud55c \uc801\uc774 \uc5c6\uac70\ub098 \uac80\uc0c9\ud55c \uc801\ub3c4 \uc5c6\ub294 \uace0\uac1d\uc744 \ud0c0\uac9f\ud305\ud558\ub294 \uac83\uc740 \uc774\uce58\uc5d0 \ub9de\uc9c0 \uc54a\ub294 \uc77c\uc785\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\ub294 \uc55e\uc11c \ub9d0\ud55c 600TB\uc758 \uc77c\uc77c \uad6c\ub9e4\uc790 \ub370\uc774\ud130\uc640 \uc1fc\ud37c \uadf8\ub798\ud504\uc758 Interest Map\uc5d0 \ub098\ud0c0\ub09c \uac80\uc0c9 \ud328\ud134\uc744 \uc138\ubd80\uc801\uc73c\ub85c \ubd84\uc11d\ud569\ub2c8\ub2e4.<\/p>\n

\uc774\ub7ec\ud55c \ub370\uc774\ud130\uac00 \uad11\uace0\uc8fc\ub4e4\uc774 \ucc38\uc5ec\ud558\ub294 \ud06c\ub9ac\ud14c\uc624 \ub124\ud2b8\uc6cc\ud06c \uc804\ubc18\uc5d0\uc11c \uac01 \uc0ac\uc6a9\uc790\uc5d0\uac8c \uc801\uc6a9\uc774 \ub418\uba74, \ub2e4\ub978 \ub514\ubc14\uc774\uc2a4\ub97c \uc0ac\uc6a9\ud558\ub294 \uae30\uc874 \uace0\uac1d\ub4e4\ub85c\ubd80\ud130 \ud0c0\uac9f \uc7a0\uc7ac \uace0\uac1d\uc744 \ud30c\uc545\ud558\uace0 \ubcf4\ub2e4 \uc798 \uc774\ud574\ud560 \uc218 \uc788\uac8c \ub429\ub2c8\ub2e4.<\/p>\n

\uac01 \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c\ub294 \uc804\uccb4 \ucc38\uc5ec \ub9ac\ud14c\uc77c\ub7ec\ub4e4 \uc804\ubc18\uc5d0\uc11c \uace0\uc720\ud55c \uc810\uc218\uac00 \ud560\ub2f9\ub418\uba70, \uc774 \uc810\uc218\ub294 \uace0\uac1d\uc758 \uad6c\ub9e4 \uc804\ud658 \uac00\ub2a5\uc131\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uc810\uc218\uac00 \uac00\uc7a5 \ub192\uc740 \uace0\uac1d\ub4e4\uc744 \ud0c0\uac9f\ud305\ud558\uc5ec \uac01 \uace0\uac1d\uc5d0 \ub9de\ucda4\ud654\ub41c \uc0c1\ud488 \uad11\uace0\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

Dynamic Creative Optimization+\ub97c<\/a>\u00a0\ud1b5\ud55c \ub9de\ucda4\ud654\ub41c \uad11\uace0\ub85c \uc0ac\uc774\ud2b8 \ud2b8\ub798\ud53d \ud5a5\uc0c1<\/strong><\/p>\n

\uc62c\ubc14\ub978 \uace0\uac1d\uc744 \ubc1c\uacac\ud558\ub294 \uac83\uc740 \uccab \ubc88\uc9f8 \ub2e8\uacc4\uc77c \ubfd0\uc785\ub2c8\ub2e4. \ub9e4\ub825\uc801\uc778 \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud558\uc5ec \uc774 \uace0\uac1d\ub4e4\uc774 \uad6c\ub9e4\ud560 \uc218 \uc788\ub3c4\ub85d \uc720\ub3c4\ud558\ub294 \uac83\uc774 \ubaa9\ud45c \ub2ec\uc131\uc5d0 \ud575\uc2ec\uc801\uc785\ub2c8\ub2e4. Criteo Customer Acquisition\uc740 \uba38\uc2e0 \ub7ec\ub2dd\uc744 \uc0ac\uc6a9\ud574 \uc628\ub77c\uc778 \uc0ac\uc6a9\uc790 12\uc5b5 \uba85 \uc774\uc0c1\uc758 \ud589\ub3d9 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uace0 \uace0\uac1d \ud655\ubcf4 \ucea0\ud398\uc778\uc744 \uc704\ud574 \uc0c8\ub85c\uc6b4 \uc7a0\uc7ac \uace0\uac1d\uc744 \ubc1c\uacac\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624 \uc5d4\uc9c4\uc758 \uc77c\ubd80\uc778 DCO+\ub294 \uace0\ub3c4\uc758 1\ub3001 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ub9de\ucda4\ud654\ub97c \ud1b5\ud574 \ud3ec\ub9f7\uacfc \ube0c\ub79c\ub4dc \uc77c\uad00\uc131\uc744 \uc720\uc9c0\ud558\uba70 \ub208\uc5d0 \ub744\ub294 \uad11\uace0\ub97c \uc0dd\uc131\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4.<\/p>\n

\ud37c\ud3ec\uba3c\uc2a4 \uae30\ubc18 \ubaa8\ub378\ub85c ROI \uadf9\ub300\ud654<\/strong><\/p>\n

\ub2e4\ub978 \uae30\uc220 \ud30c\ud2b8\ub108\ub4e4\uc740 \ub178\ucd9c \uc218\uc5d0 \ub530\ub77c \uc694\uae08\uc744 \ubd80\uacfc\ud558\uc9c0\ub9cc, \ud06c\ub9ac\ud14c\uc624\ub294 \uace0\uac1d\uc774 \uad11\uace0\ub97c \ud074\ub9ad\ud558\uc5ec \ucea0\ud398\uc778\uc5d0 \uad00\uc2ec\uc744 \ubcf4\uc778 \uacbd\uc6b0\uc5d0\ub9cc \uc694\uae08\uc744 \ubd80\uacfc\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubc29\uc2dd\uc740 ROI\ub97c \uadf9\ub300\ud654\ud558\uace0 \ud06c\ub9ac\ud14c\uc624\uc758 \uace0\uc720\ud55c \ud37c\ud3ec\uba3c\uc2a4 \uae30\ubc18 \uace0\uac1d \ud655\ubcf4 \uc194\ub8e8\uc158\uc73c\ub85c\ubd80\ud130 \ub2e4\uc591\ud55c \ud61c\ud0dd\uc744 \ub204\ub9b4 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4.<\/p>\n

Criteo Customer Acquisition \uace0\uac1d \uc131\uacf5 \uc0ac\ub840<\/strong><\/p>\n

\uc2e0\uaddc \uace0\uac1d \ub9e4\ucd9c\uc744 \ud5a5\uc0c1\ud558\uae30 \uc704\ud574 New Look<\/a>\uc740 \uc5b4\ud37c \ud37c\ub110(upper-funnel) \ud68d\ub4dd \uc804\ub7b5\uc758 \uc77c\ubd80\ub85c \ud06c\ub9ac\ud14c\uc624\uc758 \ud37c\ud3ec\uba3c\uc2a4 \uae30\ubc18 \uae30\uc220\uc744 \uc801\uc6a9\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uad00\ub828\uc131\uacfc \uad6c\ub9e4 \uc804\ud658 \ud655\ub960\uc774 \ub192\uc740 \uace0\uac1d\ub4e4\uc744 \ud0c0\uac9f\ud305\ud568\uc73c\ub85c\uc368, New Look\uc740 \uc2e0\uaddc \uace0\uac1d \ud68d\ub4dd \ube44\uc728\uc744 62% \ud5a5\uc0c1\ud588\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uace0\uac1d\uc758 \uad00\uc2ec\uc0ac\uc640 \uc0c1\ud488 \uce74\ud14c\uace0\ub9ac \uc120\ud638\ub3c4\uc5d0 \uae30\ubc18\ud558\uc5ec \uace0\uc720\ud55c \uc0ac\uc6a9\uc790 \uc911\uc2ec\uc758 \uc0c1\ud488 \ucd94\ucc9c\uc744 \uc801\uc6a9\ud558\uace0 \uac01 \uace0\uac1d\uc5d0\uac8c \ub9de\ucda4\ud615 \uc0c1\ud488 \uad11\uace0\ub97c \uc81c\uacf5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\ub97c \ud1b5\ud574 New Look\uc740 \ub2e4\ub978 \uace0\uac1d \ud68d\ub4dd \ud30c\ud2b8\ub108\ub97c \uc774\uc6a9\ud55c \uacbd\uc6b0\ubcf4\ub2e4 74% \ub354 \ub0ae\uc740 CPO\ub85c \ub9e4\ucd9c\uc744 4\ubc30 \ub354 \ud5a5\uc0c1\ud558\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n

Criteo Customer Acquisition \ub2f4\ub2f9\uc790\uc5d0\uac8c \uc9c0\uae08 \uc5f0\ub77d\ud558\uc138\uc694!<\/strong><\/p>\n

\uc0c8\ub85c\uc6b4 \uace0\uac1d\uc744 \ud655\ubcf4\ud558\uace0 \uace0\uac1d\uc774 \ube0c\ub79c\ub4dc\uc640 \uc0c1\ud488\uc5d0 \ucd5c\uace0\uc758 \uad00\uc2ec\uc744 \uc720\uc9c0\ud558\ub3c4\ub85d \ub9cc\ub4e4\ub824\uba74 \uc62c\ubc14\ub978 \uace0\uac1d \ud68d\ub4dd \ud234\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n

Criteo Customer Acquisition\uc740 \ubc29\ub300\ud55c \uc2e4\uc2dc\uac04 \ub370\uc774\ud130 \uc138\ud2b8\uc640 \ud074\ub77c\uc774\uc5b8\ud2b8 \ub124\ud2b8\uc6cc\ud06c\ub97c \ud65c\uc6a9\ud558\uc5ec, \uadc0\uc0ac\uac00 \uc0c8\ub85c\uc6b4 \uc7a0\uc7ac \uace0\uac1d\ub4e4\uc744 \ubc1c\uacac\ud558\uace0 \uace0\uac1d\ub4e4\uc740 \uadc0\uc0ac\ub97c \ubc1c\uacac\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4. \uc62c\ubc14\ub978 \uace0\uac1d\uc5d0\uac8c \uc62c\ubc14\ub978 \uba54\uc2dc\uc9c0\ub97c \uc801\uc2dc\uc5d0 \uc81c\uacf5\ud558\uc5ec \uc989\uac01\uc801\uc73c\ub85c \uace0\uac1d \uae30\ubc18\uc744 \ud655\ub300\ud558\uc2ed\uc2dc\uc624.<\/p>\n

\"\"<\/a><\/p>\n

*\ucd9c\ucc98<\/strong>: Criteo Customer Acquisition \uc124\ubb38\uc870\uc0ac (\uc601\uad6d, \ubbf8\uad6d, \ud504\ub791\uc2a4, \ub3c5\uc77c, \ube0c\ub77c\uc9c8), 2017\ub144 7\uc6d4<\/p>\n","protected":false},"excerpt":{"rendered":"

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Criteo Customer Acquisition\uc740 \uc18c\ube44\uc790\uc758 \uad6c\ub9e4 \uc774\ub825\uacfc \uac80\uc0c9 \ud328\ud134, \uad00\uc2ec\uc0ac \ubc0f \uc0c1\ud488 \uad6c\ub9e4 \ud655\ub960\uc5d0 \uae30\ubc18\ud558\uc5ec \uac00\uc7a5 \uad00\ub828\uc131\uc774 \ub192\uc740 \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc758 \ucc38\uc5ec\ub97c \uc720\ub3c4\ud569\ub2c8\ub2e4. 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