{"id":7880,"date":"2018-06-08T17:32:47","date_gmt":"2018-06-08T17:32:47","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/?p=7880"},"modified":"2024-10-23T14:02:09","modified_gmt":"2024-10-23T14:02:09","slug":"whats-difference-cpc-cpm","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/whats-difference-cpc-cpm\/","title":{"rendered":"CPC\uc640 CPM\uc740 \uc5b4\ub5a4 \ucc28\uc774\uac00 \uc788\uc744\uae4c\uc694?"},"content":{"rendered":"

 <\/p>\n

\uc628\ub77c\uc778 \uad11\uace0\uc5d0\ub294 \uba87 \uac00\uc9c0 \uae30\ubcf8\uc801\uc778 \uac00\uaca9 \ubaa8\ub378\uc774 \uc801\uc6a9\ub429\ub2c8\ub2e4. \uac00\uc7a5 \ubcf4\ud3b8\uc801\uc778 \uac83\uc774 CPM\uacfc CPC\uc785\ub2c8\ub2e4. \ubb38\uc81c\ub294 “\uc5b4\ub5a4 \ubc29\uc2dd\uc774 \ub354 \ub098\uc740\uac00”\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uadf8 \uc9c8\ubb38\uc5d0 \ub300\ud55c \ub300\ub2f5\uc744 \ud558\uae30 \uc804\uc5d0 \uba3c\uc800 \uadf8 \ucc28\uc774\ub97c \uc54c \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4. CMP\uacfc CPC\uac00 \uc5b4\ub5a4 \ucc28\uc774\uac00 \uc788\ub294\uc9c0 \uc54c\ub824 \ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

\uba3c\uc800, \uc815\uc758\ub97c \uc0b4\ud3b4\ubcf4\uba74:<\/strong><\/h3>\n

\uad11\uace0 \uad6c\ub9e4\uc5d0\ub294 \ub450 \uac00\uc9c0 \uae30\ubcf8\uc801\uc778 \ube44\uc6a9 \uc0b0\uc815 \ubc29\uc2dd\uc774 \uc874\uc7ac\ud569\ub2c8\ub2e4.<\/p>\n

    \n
  1. CPM = Cost per \u201cmille,\u201d 1,000\uac1c \ub178\ucd9c \ub2f9 \ube44\uc6a9<\/li>\n
  2. CPC = Cost per click, \ud074\ub9ad \ub2f9 \ube44\uc6a9<\/li>\n<\/ol>\n

    \uadf8\ub7f0\ub370, \uc65c \ub458 \uc911 \ud558\ub098\ub97c \uc120\ud0dd\ud574\uc57c \ud560\uae4c\uc694?<\/strong><\/h3>\n

    CPM\uc740 \ube0c\ub79c\ub4dc\uc758 \uc778\uc9c0\ub3c4\uc640 \ucc38\uc5ec\ub3c4\ub97c \ub192\uc774\ub294\ub370 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4. \ube0c\ub79c\ub4dc \uac00\uc2dc\uc131\uc744 \ud5a5\uc0c1\ud558\ub824\uba74 CPM\uc744 \uc120\ud0dd\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4. \uc5b4\ub5a4 \uc720\ud615\uc758 \ud398\uc774\uc9c0\ub97c \ud0c0\uac9f\ud305\ud560\uc9c0 \uc138\ubd80\uc801\uc73c\ub85c \uc120\ud0dd\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ube0c\ub79c\ub4dc\uba85\uc774 “Sandy\u2019s Sailing”\uc774\ub77c\uba74, \ubcf4\ud2b8 \uc5ec\ud589, \uc5f4\ub300 \uc12c \uc5ec\ud589, \ub09a\uc2dc \uc7a5\ube44 \ub4f1 \ubc14\ub2e4 \uc5ec\ud589\uacfc \uad00\ub828\ub41c \uc0c1\ud488\uc744 \uad11\uace0\ud558\ub294 \uc0ac\uc774\ud2b8\uc5d0 \ud45c\uc2dc\ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

    1,000\ud68c\uc758 \ub178\ucd9c\uc744 \uad6c\ub9e4\ud558\ub294 \uacbd\uc6b0, \uc6f9 \uc804\ubc18\uc5d0\uc11c 1,000\uac1c\uc758 \uad11\uace0\uac00 \ud45c\uc2dc\ub41c \ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc774\ud574\ud560 \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

    CPC\ub294 \uc6f9\uc0ac\uc774\ud2b8 \ubc29\ubb38\uc774\ub4e0 \ub9e4\ucd9c\uc774\ub4e0, \uad6c\ub9e4 \uc804\ud658\uc744 \ud5a5\uc0c1\ud558\ub294\ub370 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4. \uace0\uac1d\uc774 \ubcf4\ud2b8 \uc5ec\ud589\uc744 \ud558\uae30 \uc704\ud574 \uc628\ub77c\uc778 \uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud558\uba74, \ub9c8\uc774\uc560\ubbf8\uc5d0\uc11c \uc544\ub8e8\ubc14\uae4c\uc9c0\uc758 \ubcf4\ud2b8 \uc5ec\ud589\uc744 \uc704\ud55c \uad11\uace0\uac00 \ub514\uc2a4\ud50c\ub808\uc774 \ub418\uc5b4 \uace0\uac1d\uc774 \uad00\uc2ec\uc744 \uac00\uc9c8\ub9cc\ud55c \uc0c1\ud488\uc774\ub098 \ud328\ud0a4\uc9c0\ub97c \ubcf4\uc5ec\uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

    \uad11\uace0\ub97c \ud074\ub9ad\ud558\uba74, \uc0ac\uc6a9\uc790\ub294 \uae30\uc5c5 \uc6f9\uc0ac\uc774\ud2b8\ub85c \ubc14\ub85c \uc774\ub3d9\ud558\uac8c \ub418\uba70, \uae30\uc5c5\uc740 \ud074\ub9ad\uc5d0 \ub300\ud55c \ube44\uc6a9\uc744 \uc9c0\ubd88\ud569\ub2c8\ub2e4. \uace0\uac1d\uc774 \uad6c\ub9e4\ub97c \uc644\ub8cc\ud558\uba74, \ud074\ub9ad\uc5d0 \ub300\ud55c \ud22c\uc790\uc758 \uac00\uce58\uac00 \uc2e4\ud604\ub418\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

    \ucea0\ud398\uc778\uc758 \ubaa9\ud45c\uc5d0 \ub530\ub77c \uc774 \ub450 \uac00\uc9c0 \ubaa8\ub450 \uc88b\uc740 \ubc29\ubc95\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub807\ub2e4\uba74 \ub2e8\uc810\ub3c4 \uc788\uc744\uae4c\uc694?<\/strong><\/h3>\n

    CPM\uc740 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \uad6c\ucd95\ud558\ub3c4\ub85d \uc124\uacc4\ub418\uc5c8\uc2b5\ub2c8\ub2e4. CPM\uc758 \ub2e8\uc810\uc774\ub77c\uba74 \ube0c\ub79c\ub4dc\uc758 \uc6f9\uc0ac\uc774\ud2b8\ub85c \ud074\ub9ad\uc774 \uc804\ud600 \uc774\ub8e8\uc5b4\uc9c0\uc9c0 \uc54a\uc744 \uc218\ub3c4 \uc788\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc131\uacfc\uc5d0 \uc0c1\uad00\uc5c6\uc774 \ucea0\ud398\uc778\uc5d0 \ub300\ud55c \ube44\uc6a9\uc744 \uc9c0\ubd88\ud574\uc57c \ud569\ub2c8\ub2e4. \ub54c\ubb38\uc5d0, \uc544\ubb34\ub3c4 \ubcf4\uc9c0 \uc54a\uc740 \ub178\ucd9c\uc5d0 \ub300\ud55c \ube44\uc6a9\uc744 \uc9c0\ubd88\ud574\uc57c \ud558\ub294 \uacbd\uc6b0\uac00 \ubc1c\uc0dd\ud569\ub2c8\ub2e4. \uadf8\ub7f0 \uba74\uc5d0\uc11c\ub294 \ubb38\uc81c\uac00 \uc788\ub2e4\uace0 \ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

    \ubc18\uba74 CPC\ub294 \uc131\uacfc(\ub9e4\ucd9c)\ub97c \ud5a5\uc0c1\ud558\uac70\ub098 \ud2b9\uc815 \ud589\ub3d9(\uc608: \uc6f9\uc0ac\uc774\ud2b8 \ubc29\ubb38, \ud734\uac00 \uc5ec\ud589 \ud328\ud0a4\uc9c0 \uad6c\ub9e4, \ube0c\ub85c\uc154 \ub2e4\uc6b4\ub85c\ub4dc \ub4f1)\uc744 \uc720\ub3c4\ud558\ub294\ub370 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \ubc29\ubc95\uc785\ub2c8\ub2e4. CPC\uc758 \uacbd\uc6b0 \ub178\ucd9c \ud69f\uc218\ub294 \uc801\uc9c0\ub9cc, \uad11\uace0\uac00 \ud0c0\uac9f \uace0\uac1d\uc5d0 \uc880 \ub354 \ub9de\ucda4\ud654\ub418\uace0 \uc0ac\uc6a9\uc790\uac00 \uadf8 \uad11\uace0\uc5d0 \ud074\ub9ad\ud55c \uacbd\uc6b0\uc5d0\ub9cc \ube44\uc6a9\uc744 \uc9c0\ubd88\ud558\uba74 \ub429\ub2c8\ub2e4.<\/p>\n

    \uad11\uace0\uc5d0 \ud3ec\ud568\ub41c \uc0c1\ud488\uc5d0 \uad00\uc2ec\uc774 \uc788\ub294 \uace0\uac1d\ub9cc \uad11\uace0\ub97c \ud074\ub9ad\ud558\uae30 \ub54c\ubb38\uc5d0 \ub204\uac00 \uad11\uace0\uc5d0 \ud074\ub9ad\ud588\ub294\uc9c0 \uc644\uc804\ud55c \ud22c\uba85\uc131\uc744 \ud655\ubcf4\ud560 \uc218 \uc788\uace0, \ud074\ub9ad \ud69f\uc218\uc5d0 \ub530\ub77c \uc989, \uc131\uacfc\ub97c \uc5bb\uc740 \uacbd\uc6b0\uc5d0\ub9cc \ube44\uc6a9\uc744 \uc9c0\ubd88\ud569\ub2c8\ub2e4.\u00a0CPC \uac00\uaca9 \ubaa8\ub378\ub85c \uc694\uae08\uc744 \uccad\uad6c\ud558\ub294 \uae30\uc220 \ud30c\ud2b8\ub108\ub294 \ud074\ub9ad\ub418\uc9c0 \uc54a\uc740 \uad11\uace0\uc5d0 \ub300\ud55c \ube44\uc6a9\uc744 \uc790\uccb4 \ubd80\ub2f4\ud569\ub2c8\ub2e4. \uadf8\ub807\uae30 \ub54c\ubb38\uc5d0 \uc704\ud5d8\uc740 \uad11\uace0\uc8fc\uac00 \uc544\ub2c8\ub77c \uae30\uc220 \ud30c\ud2b8\ub108\uc758 \ubaab\uc785\ub2c8\ub2e4.<\/p>\n

    CPC \uac00\uaca9 \ubaa8\ub378\uc774 \uc5b4\ub514\uc5d0 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc73c\ub85c \uc801\uc6a9\ub420 \uc218 \uc788\uc744\uae4c\uc694?<\/strong><\/h3>\n

    CPM\uc774\ub4e0 CPC\ub4e0<\/a> \uac00\uce58\ub97c \ubc1c\ud718\ud560 \uc218\ub294 \uc788\uc9c0\ub9cc, \uad6c\ub9e4 \uc804\ud658\uc774\ub098 \uace0\uac1d \ud68d\ub4dd\uc744 \ubaa9\ud45c\ub85c \ud558\ub294 \uacbd\uc6b0\ub77c\uba74, CPC \uac00\uaca9 \ubaa8\ub378\uc774 \ucd5c\uace0\uc758 \uc120\ud0dd\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4. \uace0\uac1d\uc774 \ud074\ub9ad\ud558\uc5ec \ucea0\ud398\uc778\uc5d0 \ucc38\uc5ec\ub97c \ud55c \uacbd\uc6b0\uc5d0\ub9cc \ube44\uc6a9\uc744 \uc9c0\ubd88\ud558\uae30 \ub54c\ubb38\uc5d0 ROI\uac00 \uadf9\ub300\ud654\ub429\ub2c8\ub2e4.<\/p>\n

    Criteo Customer Acquisition\uc744 \ud1b5\ud55c \ub9e4\ucd9c \ud5a5\uc0c1<\/strong><\/h3>\n

    \ud06c\ub9ac\ud14c\uc624 \ucee4\uc2a4\ud1a0\uba38 \uc5b4\ud034\uc9c0\uc158(Criteo Customer Acquisition)<\/a>\uc740 CPC \uae30\ubc18\uc758 \ucea0\ud398\uc778\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

    CPC \uae30\ubc18\uc774\ub77c\ub294 \uc0ac\uc2e4 \uc774\uc678\uc5d0\ub3c4, \ud06c\ub9ac\ud14c\uc624 \ucee4\uc2a4\ud1a0\uba38 \uc5b4\ud034\uc9c0\uc158\uc740 \uba38\uc2e0 \ub7ec\ub2dd\uacfc \uc785\uc99d\ub41c \uc0c1\ud488 \ucd94\ucc9c \uae30\uc220\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc2e0\uaddc \uace0\uac1d \ud655\ubcf4\ub97c \uc704\ud55c \ucea0\ud398\uc778\uc5d0\uc11c \uc628\ub77c\uc778 \uad6c\ub9e4 \uc804\ud658\uc728\uc744 \uadf9\ub300\ud654\ud569\ub2c8\ub2e4. \uad11\uace0 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc640 \uc0c1\ud488 \ucd94\ucc9c\uc774 \ub9de\ucda4\ud654\ub418\ub294 \uacbd\uc6b0, \uc0ac\uc6a9\uc790\ub4e4\uc774 \ud074\ub9ad\ud558\uace0 \uad6c\ub9e4\ud560 \ud655\ub960\uc774 \ub192\uc544\uc9d1\ub2c8\ub2e4.<\/p>\n

    \ud06c\ub9ac\ud14c\uc624 \uc1fc\ud37c \uadf8\ub798\ud504(Criteo Shopper Graph)<\/a>\ub294 \uc804\uc138\uacc4 20\uc5b5 \uba85\uc758 \ud06c\ub85c\uc2a4 \ub514\ubc14\uc774\uc2a4 ID\ub97c \uae30\ubc18\uc73c\ub85c \uae30\uc874 \uace0\uac1d\ub4e4\uc744 \uc2dd\ubcc4\ud574\ub0c5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 600TB\uc5d0 \ub2ec\ud558\ub294 \uc77c\uc77c \uad6c\ub9e4 \uc774\ub825\uacfc \uac80\uc0c9 \uc774\ubca4\ud2b8\ub85c\ubd80\ud130 \uad6c\ub9e4 \ud328\ud134\uacfc \uad00\uc2ec\uc0ac\ub97c \uc138\ubd80\uc801\uc73c\ub85c \ubd84\uc11d\ud558\uc5ec \uad6c\ub9e4 \uc804\ud658 \ud655\ub960\uacfc \uad00\ub828\uc131\uc774 \ub192\uc740 \uace0\uac1d\ub4e4\uc744 \ud0c0\uac9f\ud305\ud569\ub2c8\ub2e4.<\/p>\n

    \ud06c\ub9ac\ud14c\uc624 \ucee4\uc2a4\ud1a0\uba38 \uc5b4\ud034\uc9c0\uc158\uc5d0 \ub300\ud55c \uc790\uc138\ud55c \uc815\ubcf4\ub97c \ud655\uc778\ud558\uace0 \ub9e4\ucd9c \ud5a5\uc0c1\uc744 \uc2dc\uc791\ud558\uc2dc\ub824\uba74 \uc5ec\uae30\ub97c \ud074\ub9ad<\/a>\ud558\uc2ed\uc2dc\uc624.<\/p>\n

    \ud37c\ud3ec\uba3c\uc2a4 \uae30\ubc18 \ucea0\ud398\uc778\uc744 \uc704\ud55c CPC<\/strong><\/h3>\n

    CPC \ubaa8\ub378\uc740 \uace0\uac1d\uc774 \uad11\uace0\ub97c \ud074\ub9ad\ud55c \uacbd\uc6b0\uc5d0\ub9cc \ube44\uc6a9\uc744 \uc9c0\ubd88\ud569\ub2c8\ub2e4. \uace0\uac1d\uc758 \uad00\uc2ec\uacfc \ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\ub294 \uad11\uace0\uc5d0 \ud22c\uc790\ud558\ub294 \uac83\uc774 \ucd5c\uc120\uc758 \ubc29\ubc95\uc785\ub2c8\ub2e4. \uae30\uc220 \uc81c\uacf5 \ud30c\ud2b8\ub108\ub294 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc640 \uc0c1\ud488 \ud53c\ub4dc\ub97c \ud65c\uc6a9\ud558\uc5ec \uc62c\ubc14\ub978 \uace0\uac1d\uc5d0\uac8c \uc801\uc2dc\uc5d0 \uc62c\ubc14\ub978 \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc694\uc18c\ub4e4\uc774 \uc644\uc804\ud558\uac8c \ucd5c\uc801\ud654\ub418\uba74, CPC \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \uc218\uc775\uc131\uc744 \ub300\ud3ed \ud5a5\uc0c1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

      \uc628\ub77c\uc778 \uad11\uace0\uc5d0\ub294 \uba87 \uac00\uc9c0 \uae30\ubcf8\uc801\uc778 \uac00\uaca9 \ubaa8\ub378\uc774 \uc801\uc6a9\ub429\ub2c8\ub2e4. \uac00\uc7a5 \ubcf4\ud3b8\uc801\uc778 \uac83\uc774 CPM\uacfc CPC\uc785\ub2c8\ub2e4. \ubb38\uc81c\ub294 “\uc5b4\ub5a4 \ubc29\uc2dd\uc774 \ub354 \ub098\uc740\uac00”\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uadf8 \uc9c8\ubb38\uc5d0 \ub300\ud55c \ub300\ub2f5\uc744 \ud558\uae30 \uc804\uc5d0 \uba3c\uc800 \uadf8 \ucc28\uc774\ub97c \uc54c \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4. CMP\uacfc CPC\uac00 \uc5b4\ub5a4 \ucc28\uc774\uac00 \uc788\ub294\uc9c0 \uc54c\ub824 \ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4. \uba3c\uc800, \uc815\uc758\ub97c \uc0b4\ud3b4\ubcf4\uba74: \uad11\uace0 \uad6c\ub9e4\uc5d0\ub294 \ub450 \uac00\uc9c0 \uae30\ubcf8\uc801\uc778 \ube44\uc6a9 \uc0b0\uc815 \ubc29\uc2dd\uc774 \uc874\uc7ac\ud569\ub2c8\ub2e4. CPM = Cost per […]<\/p>\n","protected":false},"author":8,"featured_media":7882,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[461],"coauthors":[571],"class_list":{"0":"post-7880","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-criteo-updates","8":"criteo-topic-ad-tech"},"acf":{"has_download":true,"download_url":"http:\/\/www2.criteo.com\/l\/126241\/2018-05-01\/58wryf","download_button_text":"eBook \ub2e4\uc6b4\ub85c\ub4dc","hide_featured_image":false,"has_embed":false,"stae_popup_enable":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"\nCPC\uc640 CPM\uc740 \uc5b4\ub5a4 \ucc28\uc774\uac00 \uc788\uc744\uae4c\uc694? | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\uc628\ub77c\uc778 \uad11\uace0\uc5d0\ub294 \uba87 \uac00\uc9c0 \uae30\ubcf8\uc801\uc778 \uac00\uaca9 \ubaa8\ub378\uc774 \uc801\uc6a9\ub429\ub2c8\ub2e4. \uac00\uc7a5 \ubcf4\ud3b8\uc801\uc778 \uac83\uc774 CPM\uacfc CPC\uc785\ub2c8\ub2e4. \ubb38\uc81c\ub294 \u201c\uc5b4\ub5a4 \ubc29\uc2dd\uc774 \ub354 \ub098\uc740\uac00\u201d\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. CPM\uc740 \ube0c\ub79c\ub4dc\uc758 \uc778\uc9c0\ub3c4\uc640 \ucc38\uc5ec\ub3c4\ub97c \ub192\uc774\ub294\ub370 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4. \ube0c\ub79c\ub4dc \uac00\uc2dc\uc131\uc744 \ud5a5\uc0c1\ud558\ub824\uba74 CPM\uc744 \uc120\ud0dd\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4. \uc5b4\ub5a4 \uc720\ud615\uc758 \ud398\uc774\uc9c0\ub97c \ud0c0\uac9f\ud305\ud560 \uc9c0 \uc138\ubd80\uc801\uc73c\ub85c \uc120\ud0dd\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4. CPC\ub294 \uc6f9\uc0ac\uc774\ud2b8 \ubc29\ubb38\uc774\ub4e0 \ub9e4\ucd9c\uc774\ub4e0, \uad6c\ub9e4 \uc804\ud658\uc744 \ud5a5\uc0c1\ud558\ub294\ub370 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4. \uad11\uace0\ub97c \ud074\ub9ad\ud558\uba74, \ubc29\ubb38\uc790\ub294 \uae30\uc5c5 \uc6f9\uc0ac\uc774\ud2b8\ub85c \ubc14\ub85c \uc774\ub3d9\uc774 \ub418\uba70, \uae30\uc5c5\uc740 \ud074\ub9ad\uc5d0 \ub300\ud55c \ube44\uc6a9\uc744 \uc9c0\ubd88\ud569\ub2c8\ub2e4. \uace0\uac1d\uc774 \uad6c\ub9e4\ud558\uba74, \ud074\ub9ad\uc5d0 \ub300\ud55c \ud22c\uc790\uc758 \uac00\uce58\uac00 \uc2e4\ud604\ub418\ub294 \uac83\uc785\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 Criteo Customer Acquisition\uc744 \ud1b5\ud574 CPC \uae30\ubc18\uc758 \ucea0\ud398\uc778 \ubaa8\ub378\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/whats-difference-cpc-cpm\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CPC\uc640 CPM\uc740 \uc5b4\ub5a4 \ucc28\uc774\uac00 \uc788\uc744\uae4c\uc694? | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"\uc628\ub77c\uc778 \uad11\uace0\uc5d0\ub294 \uba87 \uac00\uc9c0 \uae30\ubcf8\uc801\uc778 \uac00\uaca9 \ubaa8\ub378\uc774 \uc801\uc6a9\ub429\ub2c8\ub2e4. \uac00\uc7a5 \ubcf4\ud3b8\uc801\uc778 \uac83\uc774 CPM\uacfc CPC\uc785\ub2c8\ub2e4. \ubb38\uc81c\ub294 \u201c\uc5b4\ub5a4 \ubc29\uc2dd\uc774 \ub354 \ub098\uc740\uac00\u201d\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. CPM\uc740 \ube0c\ub79c\ub4dc\uc758 \uc778\uc9c0\ub3c4\uc640 \ucc38\uc5ec\ub3c4\ub97c \ub192\uc774\ub294\ub370 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4. \ube0c\ub79c\ub4dc \uac00\uc2dc\uc131\uc744 \ud5a5\uc0c1\ud558\ub824\uba74 CPM\uc744 \uc120\ud0dd\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4. \uc5b4\ub5a4 \uc720\ud615\uc758 \ud398\uc774\uc9c0\ub97c \ud0c0\uac9f\ud305\ud560 \uc9c0 \uc138\ubd80\uc801\uc73c\ub85c \uc120\ud0dd\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4. CPC\ub294 \uc6f9\uc0ac\uc774\ud2b8 \ubc29\ubb38\uc774\ub4e0 \ub9e4\ucd9c\uc774\ub4e0, \uad6c\ub9e4 \uc804\ud658\uc744 \ud5a5\uc0c1\ud558\ub294\ub370 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4. \uad11\uace0\ub97c \ud074\ub9ad\ud558\uba74, \ubc29\ubb38\uc790\ub294 \uae30\uc5c5 \uc6f9\uc0ac\uc774\ud2b8\ub85c \ubc14\ub85c \uc774\ub3d9\uc774 \ub418\uba70, \uae30\uc5c5\uc740 \ud074\ub9ad\uc5d0 \ub300\ud55c \ube44\uc6a9\uc744 \uc9c0\ubd88\ud569\ub2c8\ub2e4. \uace0\uac1d\uc774 \uad6c\ub9e4\ud558\uba74, \ud074\ub9ad\uc5d0 \ub300\ud55c \ud22c\uc790\uc758 \uac00\uce58\uac00 \uc2e4\ud604\ub418\ub294 \uac83\uc785\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 Criteo Customer Acquisition\uc744 \ud1b5\ud574 CPC \uae30\ubc18\uc758 \ucea0\ud398\uc778 \ubaa8\ub378\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/kr\/blog\/whats-difference-cpc-cpm\/\" \/>\n<meta property=\"og:site_name\" content=\"KR - Criteo\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-08T17:32:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-23T14:02:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/06\/Blog-2017March24-Glasses-Ad-Viewability-720x400-min.png\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Brooke Freeman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brooke Freeman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t \"@context\": \"https:\/\/schema.org\",\n\t \"@graph\": [\n\t {\n\t \"@type\": [\n\t \"Article\",\n\t \"BlogPosting\"\n\t ],\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/whats-difference-cpc-cpm\/#article\",\n\t \"isPartOf\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/whats-difference-cpc-cpm\/\"\n\t },\n\t \"author\": {\n\t \"name\": \"Brooke Freeman\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/21d9399db3a3c9793e781b7c9fb30983\"\n\t },\n\t \"headline\": \"CPC\uc640 CPM\uc740 \uc5b4\ub5a4 \ucc28\uc774\uac00 \uc788\uc744\uae4c\uc694?\",\n\t \"datePublished\": \"2018-06-08T17:32:47+00:00\",\n\t \"dateModified\": \"2024-10-23T14:02:09+00:00\",\n\t \"mainEntityOfPage\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/whats-difference-cpc-cpm\/\"\n\t },\n\t \"wordCount\": 48,\n\t \"publisher\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#organization\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/whats-difference-cpc-cpm\/#primaryimage\"\n\t },\n\t \"thumbnailUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/06\/Blog-2017March24-Glasses-Ad-Viewability-720x400-min.png\",\n\t \"keywords\": [\n\t \"Ad Tech\",\n\t \"cpc\",\n\t \"cpm\",\n\t \"Criteo Customer Acquisition\",\n\t \"pricing models\"\n\t ],\n\t \"articleSection\": [\n\t \"\ud06c\ub9ac\ud14c\uc624 \uc5c5\ub370\uc774\ud2b8\"\n\t ],\n\t \"inLanguage\": \"ko-KR\"\n\t },\n\t {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ko-KR\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/whats-difference-cpc-cpm\/#primaryimage\",\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/06\/Blog-2017March24-Glasses-Ad-Viewability-720x400-min.png\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/06\/Blog-2017March24-Glasses-Ad-Viewability-720x400-min.png\",\n\t \"width\": 720,\n\t \"height\": 400,\n\t \"caption\": \"The difference between CPC and CPM\"\n\t },\n\t {\n\t \"@type\": \"BreadcrumbList\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/whats-difference-cpc-cpm\/#breadcrumb\",\n\t \"itemListElement\": [\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 1,\n\t \"name\": \"Home\",\n\t \"item\": \"https:\/\/www.criteo.com\/kr\/\"\n\t },\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 2,\n\t \"name\": \"CPC\uc640 CPM\uc740 \uc5b4\ub5a4 \ucc28\uc774\uac00 \uc788\uc744\uae4c\uc694?\"\n\t }\n\t ]\n\t },\n\t {\n\t \"@type\": \"Organization\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#organization\",\n\t \"name\": \"Criteo\",\n\t \"alternateName\": \"Criteo corp\",\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/\",\n\t \"logo\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ko-KR\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/\",\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg\",\n\t \"width\": 118,\n\t \"height\": 24,\n\t \"caption\": \"Criteo\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/\"\n\t }\n\t },\n\t {\n\t \"@type\": \"Person\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/21d9399db3a3c9793e781b7c9fb30983\",\n\t \"name\": \"Brooke Freeman\",\n\t \"image\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ko-KR\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/image\/4b0b325a2d2166100d96585325b9e27c\",\n\t \"url\": \"https:\/\/secure.gravatar.com\/avatar\/aa51d27fb6b50eb3c1b77d467a03ea9dd31c63d1b4128ea0a465bfc1814b9160?s=96&d=mm&r=g\",\n\t \"contentUrl\": \"https:\/\/secure.gravatar.com\/avatar\/aa51d27fb6b50eb3c1b77d467a03ea9dd31c63d1b4128ea0a465bfc1814b9160?s=96&d=mm&r=g\",\n\t \"caption\": \"Brooke Freeman\"\n\t },\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/blog\/author\/brooke\/\"\n\t }\n\t ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"CPC\uc640 CPM\uc740 \uc5b4\ub5a4 \ucc28\uc774\uac00 \uc788\uc744\uae4c\uc694? | KR - Criteo","description":"\uc628\ub77c\uc778 \uad11\uace0\uc5d0\ub294 \uba87 \uac00\uc9c0 \uae30\ubcf8\uc801\uc778 \uac00\uaca9 \ubaa8\ub378\uc774 \uc801\uc6a9\ub429\ub2c8\ub2e4. \uac00\uc7a5 \ubcf4\ud3b8\uc801\uc778 \uac83\uc774 CPM\uacfc CPC\uc785\ub2c8\ub2e4. \ubb38\uc81c\ub294 \u201c\uc5b4\ub5a4 \ubc29\uc2dd\uc774 \ub354 \ub098\uc740\uac00\u201d\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. CPM\uc740 \ube0c\ub79c\ub4dc\uc758 \uc778\uc9c0\ub3c4\uc640 \ucc38\uc5ec\ub3c4\ub97c \ub192\uc774\ub294\ub370 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4. \ube0c\ub79c\ub4dc \uac00\uc2dc\uc131\uc744 \ud5a5\uc0c1\ud558\ub824\uba74 CPM\uc744 \uc120\ud0dd\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4. \uc5b4\ub5a4 \uc720\ud615\uc758 \ud398\uc774\uc9c0\ub97c \ud0c0\uac9f\ud305\ud560 \uc9c0 \uc138\ubd80\uc801\uc73c\ub85c \uc120\ud0dd\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4. CPC\ub294 \uc6f9\uc0ac\uc774\ud2b8 \ubc29\ubb38\uc774\ub4e0 \ub9e4\ucd9c\uc774\ub4e0, \uad6c\ub9e4 \uc804\ud658\uc744 \ud5a5\uc0c1\ud558\ub294\ub370 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4. \uad11\uace0\ub97c \ud074\ub9ad\ud558\uba74, \ubc29\ubb38\uc790\ub294 \uae30\uc5c5 \uc6f9\uc0ac\uc774\ud2b8\ub85c \ubc14\ub85c \uc774\ub3d9\uc774 \ub418\uba70, \uae30\uc5c5\uc740 \ud074\ub9ad\uc5d0 \ub300\ud55c \ube44\uc6a9\uc744 \uc9c0\ubd88\ud569\ub2c8\ub2e4. \uace0\uac1d\uc774 \uad6c\ub9e4\ud558\uba74, \ud074\ub9ad\uc5d0 \ub300\ud55c \ud22c\uc790\uc758 \uac00\uce58\uac00 \uc2e4\ud604\ub418\ub294 \uac83\uc785\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 Criteo Customer Acquisition\uc744 \ud1b5\ud574 CPC \uae30\ubc18\uc758 \ucea0\ud398\uc778 \ubaa8\ub378\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/kr\/blog\/whats-difference-cpc-cpm\/","og_locale":"ko_KR","og_type":"article","og_title":"CPC\uc640 CPM\uc740 \uc5b4\ub5a4 \ucc28\uc774\uac00 \uc788\uc744\uae4c\uc694? | KR - Criteo","og_description":"\uc628\ub77c\uc778 \uad11\uace0\uc5d0\ub294 \uba87 \uac00\uc9c0 \uae30\ubcf8\uc801\uc778 \uac00\uaca9 \ubaa8\ub378\uc774 \uc801\uc6a9\ub429\ub2c8\ub2e4. \uac00\uc7a5 \ubcf4\ud3b8\uc801\uc778 \uac83\uc774 CPM\uacfc CPC\uc785\ub2c8\ub2e4. \ubb38\uc81c\ub294 \u201c\uc5b4\ub5a4 \ubc29\uc2dd\uc774 \ub354 \ub098\uc740\uac00\u201d\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. CPM\uc740 \ube0c\ub79c\ub4dc\uc758 \uc778\uc9c0\ub3c4\uc640 \ucc38\uc5ec\ub3c4\ub97c \ub192\uc774\ub294\ub370 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4. \ube0c\ub79c\ub4dc \uac00\uc2dc\uc131\uc744 \ud5a5\uc0c1\ud558\ub824\uba74 CPM\uc744 \uc120\ud0dd\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4. \uc5b4\ub5a4 \uc720\ud615\uc758 \ud398\uc774\uc9c0\ub97c \ud0c0\uac9f\ud305\ud560 \uc9c0 \uc138\ubd80\uc801\uc73c\ub85c \uc120\ud0dd\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4. CPC\ub294 \uc6f9\uc0ac\uc774\ud2b8 \ubc29\ubb38\uc774\ub4e0 \ub9e4\ucd9c\uc774\ub4e0, \uad6c\ub9e4 \uc804\ud658\uc744 \ud5a5\uc0c1\ud558\ub294\ub370 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4. \uad11\uace0\ub97c \ud074\ub9ad\ud558\uba74, \ubc29\ubb38\uc790\ub294 \uae30\uc5c5 \uc6f9\uc0ac\uc774\ud2b8\ub85c \ubc14\ub85c \uc774\ub3d9\uc774 \ub418\uba70, \uae30\uc5c5\uc740 \ud074\ub9ad\uc5d0 \ub300\ud55c \ube44\uc6a9\uc744 \uc9c0\ubd88\ud569\ub2c8\ub2e4. \uace0\uac1d\uc774 \uad6c\ub9e4\ud558\uba74, \ud074\ub9ad\uc5d0 \ub300\ud55c \ud22c\uc790\uc758 \uac00\uce58\uac00 \uc2e4\ud604\ub418\ub294 \uac83\uc785\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 Criteo Customer Acquisition\uc744 \ud1b5\ud574 CPC \uae30\ubc18\uc758 \ucea0\ud398\uc778 \ubaa8\ub378\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.","og_url":"https:\/\/www.criteo.com\/kr\/blog\/whats-difference-cpc-cpm\/","og_site_name":"KR - Criteo","article_published_time":"2018-06-08T17:32:47+00:00","article_modified_time":"2024-10-23T14:02:09+00:00","og_image":[{"width":720,"height":400,"url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/06\/Blog-2017March24-Glasses-Ad-Viewability-720x400-min.png","type":"image\/png"}],"author":"Brooke Freeman","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Brooke Freeman","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/kr\/blog\/whats-difference-cpc-cpm\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/whats-difference-cpc-cpm\/"},"author":{"name":"Brooke Freeman","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/21d9399db3a3c9793e781b7c9fb30983"},"headline":"CPC\uc640 CPM\uc740 \uc5b4\ub5a4 \ucc28\uc774\uac00 \uc788\uc744\uae4c\uc694?","datePublished":"2018-06-08T17:32:47+00:00","dateModified":"2024-10-23T14:02:09+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/whats-difference-cpc-cpm\/"},"wordCount":48,"publisher":{"@id":"https:\/\/www.criteo.com\/kr\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/whats-difference-cpc-cpm\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/06\/Blog-2017March24-Glasses-Ad-Viewability-720x400-min.png","keywords":["Ad Tech","cpc","cpm","Criteo Customer Acquisition","pricing models"],"articleSection":["\ud06c\ub9ac\ud14c\uc624 \uc5c5\ub370\uc774\ud2b8"],"inLanguage":"ko-KR"},{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/blog\/whats-difference-cpc-cpm\/#primaryimage","url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/06\/Blog-2017March24-Glasses-Ad-Viewability-720x400-min.png","contentUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/06\/Blog-2017March24-Glasses-Ad-Viewability-720x400-min.png","width":720,"height":400,"caption":"The difference between CPC and CPM"},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/kr\/blog\/whats-difference-cpc-cpm\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/kr\/"},{"@type":"ListItem","position":2,"name":"CPC\uc640 CPM\uc740 \uc5b4\ub5a4 \ucc28\uc774\uac00 \uc788\uc744\uae4c\uc694?"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/kr\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/kr\/","logo":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/21d9399db3a3c9793e781b7c9fb30983","name":"Brooke Freeman","image":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/image\/4b0b325a2d2166100d96585325b9e27c","url":"https:\/\/secure.gravatar.com\/avatar\/aa51d27fb6b50eb3c1b77d467a03ea9dd31c63d1b4128ea0a465bfc1814b9160?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/aa51d27fb6b50eb3c1b77d467a03ea9dd31c63d1b4128ea0a465bfc1814b9160?s=96&d=mm&r=g","caption":"Brooke Freeman"},"url":"https:\/\/www.criteo.com\/kr\/blog\/author\/brooke\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/7880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/comments?post=7880"}],"version-history":[{"count":14,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/7880\/revisions"}],"predecessor-version":[{"id":20718,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/7880\/revisions\/20718"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/media\/7882"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/media?parent=7880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/categories?post=7880"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/coauthors?post=7880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}