{"id":7919,"date":"2018-06-19T14:04:37","date_gmt":"2018-06-19T14:04:37","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/?p=7919"},"modified":"2019-09-05T19:43:41","modified_gmt":"2019-09-05T19:43:41","slug":"%ed%9a%a8%ea%b3%bc%ec%a0%81%ec%9d%b8-%ec%bd%98%ed%85%90%ec%b8%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%a0%84%eb%9e%b5%ec%9d%98-%ec%88%98%eb%a6%bd-%eb%b0%a9%ec%95%88","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ed%9a%a8%ea%b3%bc%ec%a0%81%ec%9d%b8-%ec%bd%98%ed%85%90%ec%b8%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%a0%84%eb%9e%b5%ec%9d%98-%ec%88%98%eb%a6%bd-%eb%b0%a9%ec%95%88\/","title":{"rendered":"\ud6a8\uacfc\uc801\uc778 \ucf58\ud150\uce20 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc758 \uc218\ub9bd \ubc29\uc548"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\ub9c8\ucf00\ud130\ub77c\uba74 \ubcf4\ud1b5 \uc790\uc0ac\uc758 \ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac\ub97c \ubcf4\ub2e4 \uc124\ub4dd\ub825 \uc788\uace0 \ub9e4\ub825\uc801\uc778 \ubc29\uc2dd\uc73c\ub85c \uc804\ud558\ub294 \ub370 \ub9ce\uc740 \uad00\uc2ec\uc774 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4. \ud1b5\uc0c1\uc801\uc73c\ub85c, \ub9c8\ucf00\ud130\ub294 \uae30\uc874 \uace0\uac1d \ubc0f \uc7a0\uc7ac \uace0\uac1d\uc744 \ub300\uc0c1\uc73c\ub85c \ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac\ub97c \ud64d\ubcf4\ud558\ub294 \uae30\ubc95\uc778 \ucf58\ud150\uce20 \ub9c8\ucf00\ud305\uc744 \uc5fc\ub450\uc5d0 \ub450\uae30 \ub9c8\ub828\uc785\ub2c8\ub2e4.<\/p>\n<p>\ucf58\ud150\uce20 \ub9c8\ucf00\ud305\uc740 <a href=\"https:\/\/contentmarketinginstitute.com\/2016\/07\/history-content-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">\ub2a6\uc5b4\ub3c4 \uc774\ubbf8 1732\ub144\uc5d0<\/a> \uc2dc\uc791\ub418\uace0 \uc788\uc5c8\uc73c\uba70 \uc774 \ud574\ub294 \ubc14\ub85c \ubca4\uc790\ubbfc \ud504\ub7ad\ud074\ub9b0(Benjamin Franklin)\uc774 \uc778\uc1c4 \uc0ac\uc5c5 \ud64d\ubcf4\uc6a9\uc73c\ub85c \u2018Poor Richard\u2019s Almanack\u2019 \uc5f0\uac10\uc744 \ucc98\uc74c \ubc1c\ud589\ud588\ub358 \ub54c\uc785\ub2c8\ub2e4. 2018\ub144\uc758 \uc624\ub298\ub0a0\uc5d0 \uc774\ub974\ub7ec \ucf58\ud150\uce20 \ub9c8\ucf00\ud305\uc758 \uac1c\ub150\uc740 \uac70\uc758 \ubcc0\ud558\uc9c0 \uc54a\uc558\uc9c0\ub9cc \uc774\uc81c \uace0\uc720\uc758 \ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac\ub97c \ub4e4\ub824\uc904 \uc218 \uc788\ub294 \ubc29\ubc95\uc740 \ubb34\uad81\ubb34\uc9c4\ud574 \ubcf4\uc785\ub2c8\ub2e4.<\/p>\n<p>\ucf58\ud150\uce20 \ub9c8\ucf00\ud305 \ud611\ud68c\uc758 \uc124\ubb38 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74 <a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2017\/12\/2018_B2C_Research_Final.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">B2B \ub9c8\ucf00\ud130 \uc911 70%\uc640 B2C \ub9c8\ucf00\ud130 \uc911 86%<\/a>\ub294 \uc5b4\ub5a4 \ud615\ud0dc\ub85c\ub4e0 \ucf58\ud150\uce20 \ub9c8\ucf00\ud305\uc744 \ud65c\uc6a9\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc5b4\ucc0c \ubcf4\uba74 \ub2f9\uc5f0\ud55c \uacb0\uacfc\uc785\ub2c8\ub2e4. \ud6a8\uacfc\uc801\uc778 \ucf58\ud150\uce20 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc774 \uc81c\ub300\ub85c \uc9c4\ud589\ub41c\ub2e4\uba74 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\uace0, \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc744 \ud655\ubcf4\ud558\uace0, \uc218\uc775\uc744 \uc99d\ub300\ud558\uace0, \ubb34\uc5c7\ubcf4\ub2e4\ub3c4 \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4, \uc804\ud658\uc728 \ubc0f \ube44\uc988\ub2c8\uc2a4\uc758 \uc131\uc7a5\uc744 \ubcf4\uc7a5\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\ucf58\ud150\uce20 \ub9c8\ucf00\ud305\uc758 \ud544\uc694\uc131<\/strong><\/h3>\n<p><a href=\"https:\/\/www.criteo.com\/blog\/how-glossier-harrys-and-away-build-customer-loyalty-with-content\/\" target=\"_blank\" rel=\"noopener noreferrer\">\uc6b0\ub9ac\ub294 \uc138 \uac1c\uc758 \uae30\uc5c5<\/a>, \uc989 Glossier, Harry\u2019s, Away\uac00 \uc5b4\ub5bb\uac8c \ub3c5\ucc3d\uc801\uc774\uace0 \ub9e4\ub825\uc801\uc778 \ucf58\ud150\uce20 \uc804\ub7b5\uc73c\ub85c \ucda9\uc131\ub3c4 \ub192\uc740 \ucee4\ubba4\ub2c8\ud2f0\ub97c \uad6c\ucd95\ud558\uace0 \ud3ed\ubc1c\uc801\uc778 \uc131\uc7a5\uc744 \uc774\ub04c \uc218 \uc788\uc5c8\ub294\uc9c0 \uc0b4\ud3b4\ubcf4\uc558\uc2b5\ub2c8\ub2e4. \uc774\ub4e4\uc758 \ucf58\ud150\uce20 \ub9c8\ucf00\ud305\uc740 \ubaa8\ub450\uc758 \ubd80\ub7ec\uc6c0\uc744 \uc0b4 \ub9cc\ud55c \uc131\uacfc\ub97c \uac00\uc838\uc654\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ucd08\ubcf4\uc801\uc778 \ucf58\ud150\uce20 \ub9c8\ucf00\ud130\ub294 \uae30\ucd08 \ub2e8\uacc4\ubd80\ud130 \uc2dc\uc791\ud558\ub294 \uac83\uc744 \uad8c\uc7a5\ud569\ub2c8\ub2e4.<\/p>\n<p>\ub2e4\uc74c\uc740 Coschedule\uc5d0\uc11c \uc791\uc131\ub41c <a href=\"https:\/\/coschedule.com\/blog\/content-marketing-strategy-template\/\" target=\"_blank\" rel=\"noopener noreferrer\">\uc870\uc0ac \uacb0\uacfc<\/a>\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\ud55c \ub2ec\uc5d0 16\uac74 \uc774\uc0c1\uc758 \ube14\ub85c\uadf8 \uac8c\uc2dc\ubb3c\uc744 \uc62c\ub9ac\ub294 \ud68c\uc0ac\ub294 \ud55c \ub2ec\uc5d0 0~4\uac74\uc758 \uac8c\uc2dc\ubb3c\uc744 \uc62c\ub9ac\ub294 \ud68c\uc0ac\uc5d0 \ube44\ud574 3.5\ubc30 \ub354 \ub9ce\uc740 \ud2b8\ub798\ud53d\uc744 \ud655\ubcf4\ud569\ub2c8\ub2e4.<\/li>\n<li>\ucf58\ud150\uce20 \ub9c8\ucf00\ud305\uc740 \uc9c0\ucd9c \uae08\uc561(\ub2ec\ub7ec \uae30\uc900)\ub2f9 3\ubc30 \ub354 \ub9ce\uc740 \uc7a0\uc7ac \uace0\uac1d\uc744 \ucc3d\ucd9c\ud569\ub2c8\ub2e4.<\/li>\n<li>\ucf58\ud150\uce20 \ub9c8\ucf00\ud305 \ube44\uc6a9\uc740 \uae30\uc874\uc758 \ub9c8\ucf00\ud305 \ube44\uc6a9\ubcf4\ub2e4 62% \ub354 \uc801\uac8c \ub4ed\ub2c8\ub2e4.<\/li>\n<li>\ubbf8\uad6d \uc628\ub77c\uc778 \uad6c\ub9e4\uc790 \uc911 61%\ub294 \ube14\ub85c\uadf8\uc758 \uc0c1\ud488 \ucd94\ucc9c\uc744 \uc811\ud55c \ud6c4\uc5d0 \uc0c1\ud488\uc744 \uad6c\ub9e4\ud569\ub2c8\ub2e4.<\/li>\n<li>\ucf58\ud150\uce20 \ub9c8\ucf00\ud305 \ubc29\uc2dd\uc73c\ub85c \uc778\ud55c \uace0\uac1d \uc804\ud658\uc728\uc740 \ub2e4\ub978 \ub9c8\ucf00\ud305 \ubc29\uc2dd\ubcf4\ub2e4 6\ubc30 \ub354 \ub192\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\uace0\uac1d\uc744 \uc0ac\ub85c\uc7a1\uc744 \ucf58\ud150\uce20 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc5d0 \ucc29\uc218\ud558\ub824\uba74 \uc544\ub798\uc758 \ub2e8\uacc4\ub97c \ub530\ub974\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\ucf58\ud150\uce20 \ub9c8\ucf00\ud305 \uc2dc\uc791\ud558\uae30<\/strong><\/h3>\n<h5><strong>1. \ubaa9\ud45c\ub97c \uc124\uc815\ud569\ub2c8\ub2e4.<\/strong><\/h5>\n<p>\ubaa9\ud45c\uc5d0 \ub300\ud55c \uba85\ud655\ud55c \uc774\ud574\ub294 \ucf58\ud150\uce20 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uad6c\uccb4\ud654\ud558\ub294 \ub3d9\uc548 \uc5ec\ud0c0\uc758 \uc911\uc694\ud55c \uc758\uc0ac \uacb0\uc815\uc744 \ub0b4\ub9b4 \ub54c \uae38\uc7a1\uc774 \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ud754\ud55c \ubaa9\ud45c\ub85c\uc11c \uc790\uc0ac\uc758 \uc6f9 \uc0ac\uc774\ud2b8\ub098 \ube14\ub85c\uadf8\ub85c \uc0ac\ub78c\ub4e4\uc744 \uc720\ub3c4\ud55c \ud6c4 \uc774\ub4e4\uc744 \uc774\uba54\uc77c \uad6c\ub3c5\uc790\ub85c \ub9cc\ub4dc\ub294 \uac83\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\ub4e4\uc758 \uc774\uba54\uc77c \uc8fc\uc18c\ub97c \ud65c\uc6a9\ud558\uba74 \uc790\uc0ac\uc758 \ucf58\ud150\uce20\ub97c \ube44\ub86f\ud574, \ub354 \ubc14\ub780\ub2e4\uba74 \uc0c1\ud488\uc5d0\uae4c\uc9c0\ub3c4 \ub69c\ub837\ud55c \uad00\uc2ec\uc744 \ubcf4\uc774\ub294 \uc0ac\ub78c\ub4e4\uacfc \uc548\uc815\uc801 \uad00\uacc4\ub97c \ud615\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub610\ub294 \ucf58\ud150\uce20 \ub9c8\ucf00\ud305\uc740 \ub2e8\uc21c\ud55c \uc0c1\ud488 \uc774\uc0c1\uc758 \uc5b4\ub5a4 \ud2b9\uc131, \uc989 \uad00\ub828 \uc774\uc288\ub098 \ub77c\uc774\ud504 \uc2a4\ud0c0\uc77c\uc5d0 \ub300\ud55c \uc778\uc2dd\uc744 \ub192\uc774\ub294 \uc218\ub2e8\uc774 \ub418\uae30\ub3c4 \ud569\ub2c8\ub2e4. \uc774\ub54c \ube0c\ub79c\ub4dc\uc758 \ud638\uc18c\ub825 \uc788\ub294 \uc0ac\uba85\uc774\ub098 \uac00\uce58\uad00\uc744 \uc778\uc815\ud55c \uc7a0\uc7ac \uace0\uac1d\uc740 \uacb0\uad6d \ud574\ub2f9 \ube0c\ub79c\ub4dc\uc758 \uc0c1\ud488\uc744 \uad6c\ub9e4\ud558\ub294 \ub2e8\uacc4\uae4c\uc9c0 \ubc1c\uc804\ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h5><strong>2. \ub300\uc0c1 \uad6c\ub9e4\uc790\ub97c \uc815\ud655\ud788 \ud30c\uc545\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uadf8\ub4e4\uc774 \uc774\ud574\ud560 \uc218 \uc788\ub294 \uc218\uc900\uc73c\ub85c \uc758\uc0ac \uc18c\ud1b5\ud569\ub2c8\ub2e4.<\/strong><\/h5>\n<p>\uc131\uacf5\uc801\uc778 \ucf58\ud150\uce20 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc5d0\ub294 \ubc18\ub4dc\uc2dc \ube0c\ub79c\ub4dc\uc758 \ubaa9\uc18c\ub9ac\uc640 \ub300\uc0c1 \uad6c\ub9e4\uc790\ub77c\ub294 \ub450 \uac00\uc9c0 \uc694\uc18c\uac00 \ud3ec\ud568\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \uc80a\uc740 \uad6c\ub9e4\uc790 \uce35\uc758 \ub9c8\uc74c\uc744 \ud30c\uace0 \ub4e4\ub824\uba74 \uc138\ub828\ub418\uace0 \ud6a8\uacfc\uc801\uc778 \uc5b8\uc5b4\ub85c \uc18c\uc15c \ubbf8\ub514\uc5b4\ub97c \ud65c\uc6a9\ud574\uc57c \ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\ud558\uc9c0\ub9cc \uace0\uc5f0\ub839\uce35\uc744 \ub300\uc0c1\uc73c\ub85c \ud55c\ub2e4\uba74 \uc5c5\uacc4\uc5d0\uc11c\uc758 \uc2e0\ub8b0\uc640 \uad8c\uc704\ub97c \ub0b4\uc138\uc6b8 \uc218 \uc788\ub294 \ucf58\ud150\uce20\ub97c \uc120\ubcf4\uc5ec\uc57c \ud560 \uac83\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc804\ub7b5\uc740 Harry\u2019s\uc758 \uc608\ub97c \ud1b5\ud574 \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4. Harry\u2019s\ub294 \uba74\ub3c4\uae30\ub97c \ud310\ub9e4\ud558\uc9c0\ub9cc \uc790\ub140 \uc591\uc721, \uc2a4\ud0c0\uc77c\ub9c1 \ub4f1\uc744 \ub2e4\ub8e8\ub294 \ub514\uc9c0\ud138 \uc7a1\uc9c0\ub3c4 \ubc1c\ud589\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>Google Analytics \uac19\uc740 \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud558\uba74 \ub300\uc0c1 \uad6c\ub9e4\uc790\uc5d0\uac8c \uac00\uc7a5 \uc778\uae30 \uc788\ub294 \ucf58\ud150\uce20\ub97c \ud30c\uc545\ud558\uace0 \uc5b4\ub5a4 \ub3c5\uc790\uac00 \uc5b4\ub5a4 \uae30\uc0ac\ub97c, \uc5b8\uc81c, \uc5b4\ub290 \uacf3\uc5d0\uc11c \uc77d\ub294\uc9c0 \uc54c\uc544\ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\uc815 \ucf58\ud150\uce20\uc758 \ud0c0\uac8c\ud305 \ub300\uc0c1\uc744 \ud30c\uc545\ud558\uba74 \ucf58\ud150\uce20\uc5d0 \ub2f4\uc544\uc57c \ud560 \uc8fc\uc81c\uc640 \ucf58\ud150\uce20\uc758 \ud615\uc2dd\uc744 \uacb0\uc815\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h5><strong>3. \ucf58\ud150\uce20 \uc81c\uacf5 \ub3c4\uad6c\ub97c \uc120\ud0dd\ud569\ub2c8\ub2e4.<\/strong><\/h5>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7931\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/06\/Content-Marketing-Strategie-quote-image-KR-min.png\" alt=\"\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/06\/Content-Marketing-Strategie-quote-image-KR-min.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/06\/Content-Marketing-Strategie-quote-image-KR-min-300x150.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/06\/Content-Marketing-Strategie-quote-image-KR-min-768x384.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>\uc120\ud638\ud558\ub294 \ucc44\ub110\uacfc \ucf58\ud150\uce20 \uc720\ud615\uc740 \uad6c\ub9e4\uc790\uce35\uc5d0 \ub530\ub77c \ub2e4\ub985\ub2c8\ub2e4.<\/p>\n<p>Harry\u2019s\uc758 \uc18c\uc704 \ub514\uc9c0\ud138 \uc7a1\uc9c0 \uac19\uc740 \ube14\ub85c\uadf8\uc640 \uc774\uba54\uc77c \ub274\uc2a4\ub808\ud130\ub294 \ucf58\ud150\uce20 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc5d0\uc11c \ud575\uc2ec\uc801\uc778 \uc5ed\ud560\uc744 \ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ud601\uc2e0\uc801\uc778 \ube0c\ub79c\ub4dc\ub294 \uc5ec\uae30\uc11c \uc880\ub354 \uc55e\uc11c \ub098\uac11\ub2c8\ub2e4. \uc989, Instagram\uc758 \uc778\ud50c\ub8e8\uc5b8\uc11c\ub4e4\uc744 \ud65c\uc6a9\ud558\uace0, Facebook Messenger\uc6a9 \uc99d\uac15 \ud604\uc2e4 \ucea0\ud398\uc778\uc744 \uc81c\uc791\ud558\uace0, \ud31f\uce90\uc2a4\ud2b8\ub97c \uc6b4\uc601\ud558\uace0, \uc9c0\uba74 \uc7a1\uc9c0\ub97c \ubc1c\uac04\ud558\uace0, \ube44\ub514\uc624 \uc2dc\ub9ac\uc988\ub97c \uc81c\uc791\ud558\ub294 \ub4f1 \ub2e4\uc591\ud55c \ud65c\ub3d9\uc744 \ud3bc\uce69\ub2c8\ub2e4.<\/p>\n<p>\ucf58\ud150\uce20 \uc804\ub7b5 \ucd08\uae30\uc5d0\ub294 \ud55c \ub450 \uac1c\uc758 \uc8fc\uc694 \ucc44\ub110\uc5d0 \uc9d1\uc911\ud558\uace0 \ub098\uc911\uc5d0 \ud655\uc7a5\uc744 \uc2dc\ub3c4\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \ud300 \ubc0f \ub9ac\uc18c\uc2a4\uc758 \uc131\uc7a5\uacfc \ud568\uaed8 \ub300\uc0c1 \uad6c\ub9e4\uc790\uac00 \ub298\uc5b4\ub098\uace0 \ucf58\ud150\uce20 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc774 \ubc1c\uc804\ud558\uac8c \ub418\uba74 \ub300\uc0c1 \uad6c\ub9e4\uc790\uc5d0\uac8c \ud31f\uce90\uc2a4\ud2b8\ub098 \ube44\ub514\uc624\ucc98\ub7fc \ub2e4\ub978 \uc6d0\ud558\ub294 \ucf58\ud150\uce20 \ud615\uc2dd\uc774 \ub354 \uc788\ub294\uc9c0 \uc9c8\ubb38\uc744 \ub358\uc9c8 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><em>(\ucd94\uac00 \uc815\ubcf4: <a href=\"https:\/\/www.criteo.com\/blog\/how-to-create-an-email-newsletter\/\" target=\"_blank\" rel=\"noopener noreferrer\">\uc774\uba54\uc77c \ub274\uc2a4\ub808\ud130 \uc81c\uc791 \ubc29\ubc95(How to Create an Email Newsletter)<\/a>)<\/em><\/p>\n<p>&nbsp;<\/p>\n<h5><strong>4. \ucf58\ud150\uce20\ub97c \uafb8\uc900\ud558\uac8c \ud64d\ubcf4\ud569\ub2c8\ub2e4.<\/strong><\/h5>\n<p>\uc774\uc81c \uc5b8\uc81c\ub77c\ub3c4 \ud22c\uc785\ud560 \uc218 \uc788\ub294 \uc6b0\uc218\ud55c \ucf58\ud150\uce20\ub97c \ubaa8\ub450 \ud655\ubcf4\ud558\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ucf58\ud150\uce20\ub97c \ud55c \uc8fc\uc5d0 \uc138 \ucc28\ub840 \ube14\ub85c\uadf8\uc5d0 \uac8c\uc2dc\ud558\uace0 \uc788\uc73c\uba70 \ub450 \ub2ec\uc5d0 \ud55c \ubc88\uc529 \ub274\uc2a4\ub808\ud130\uc640 \ube44\ub514\uc624 \uc2dc\ub9ac\uc988\ub97c \uc81c\uc791\ud560 \uacc4\ud68d\ub3c4 \uac16\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uacfc\uc5f0 \uc0ac\ub78c\ub4e4\uc740 \uc774 \ucf58\ud150\uce20\ub97c \uc815\ub9d0\ub85c \ubcf4\uac8c \ub420\uae4c\uc694? \uba4b\uc9c4 \ucf58\ud150\uce20\ub97c \uc81c\uc791\ud588\uc9c0\ub9cc \uc77d\ub294 \uc0ac\ub78c\uc774 \uc5c6\ub2e4\uba74 \ud5c8\uacf5\uc758 \uba54\uc544\ub9ac\ucc98\ub7fc \uc544\ubb34\ub7f0 \uc18c\uc6a9\uc774 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\uba54\uc77c \ub274\uc2a4\ub808\ud130\ub294 \uac00\uc7a5 \uc911\uc694\ud55c \ucf58\ud150\uce20 \ubc30\ud3ec \ubc29\uc2dd \uc911 \ud558\ub098\uc785\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub294 \uac00\ub2a5\ud55c \ud55c \ube68\ub9ac \uc774\uba54\uc77c \ub9ac\uc2a4\ud2b8\ub97c \uc791\uc131\ud574\uc57c \ud558\uba70 \uc801\uc808\ud55c \ud65c\uc6a9 \ubc29\uc2dd\ub3c4 \uacc4\ud68d\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\uba3c\uc800 Mailchimp, Campaign Monitor, ConvertKit \ub4f1\uacfc \uac19\uc740 \uc774\uba54\uc77c \uc11c\ube44\uc2a4 \uc81c\uacf5\uc5c5\uccb4\ub97c \uc120\ud0dd\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uad6c\ub3c5\uc790\uce35\uc744 \ud615\uc131 \ubc0f \uc720\uc9c0\ud558\uace0, \uc774\uba54\uc77c\uc744 \ubc1c\uc1a1\ud558\uace0, \ucea0\ud398\uc778 \uc9c4\ud589 \uc0c1\ud669\uc5d0 \ub300\ud55c \ubd84\uc11d \uc815\ubcf4\ub97c \ud655\uc778\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc774\uba54\uc77c \ub9ac\uc2a4\ud2b8\uac00 \uc791\uc131\ub418\ub294 \ub3d9\uc548 \uc720\ub8cc\/\ubb34\ub8cc \uc18c\uc15c \ubbf8\ub514\uc5b4\uc640 \uc774\uba54\uc77c \ub274\uc2a4\ub808\ud130\ub97c \ud1b5\ud574 \ucf58\ud150\uce20\ub97c \ud64d\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ubc29\ubc95\uc73c\ub85c \ucf58\ud150\uce20\ub97c \ub300\uc0c1 \uad6c\ub9e4\uc790 \uc55e\uc5d0 \uc9c1\uc811 \ub0b4\ub193\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc790\uc5f0 \uac80\uc0c9(Organic Search)\uc744 \uc81c\uacf5\ud574 \ucf58\ud150\uce20\ub97c \ucc3e\uc744 \uc218 \uc788\uac8c \ud558\ub294 \ubc29\ubc95\ub3c4 \uc911\uc694\ud55c \uc804\ub7b5 \uc911 \ud558\ub098\uc785\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574 \ud0a4\uc6cc\ub4dc\ub97c \uc870\uc0ac\ud574\uc57c \ud558\uba70 \ucf58\ud150\uce20\uc758 \uc790\uac00 \ud64d\ubcf4\ub97c \uc704\ud574 SEO\ub3c4 \ud65c\uc6a9\ud574\uc57c \ud558\uc9c0\ub9cc, \uc774\ub294 \ub2e8\uc21c\ud788 \uc21c\uc704\ub97c \uc62c\ub9ac\ub294 \ud0a4\uc6cc\ub4dc\ub4e4\ub85c \uac00\ub4dd \ucc44\uc6b0\ub294 \uac83\ubcf4\ub2e4 \ud6e8\uc52c \ub354 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \u2018\uc5d0\ubc84\uadf8\ub9b0 \ucf58\ud150\uce20(Evergreen content)\u2019\ub294 \ube14\ub85c\uadf8\uc758 \ub2e4\ub978 \ucf58\ud150\uce20\ub97c \uc548\uc815\uc801\uc73c\ub85c \uc815\ucc29\uc2dc\ud0a4\uace0 \ube0c\ub79c\ub4dc \uac00\uce58 \ubc0f \ucf58\ud150\uce20 \uc804\ub7b5\uc758 \ud575\uc2ec\uc744 \ub098\ud0c0\ub0c4\uc73c\ub85c\uc368 \uadf8\ub7ec\ud55c \uc5ed\ud560\uc744 \uac00\uc7a5 \ud6cc\ub96d\ud788 \uc18c\ud654\ud569\ub2c8\ub2e4.<\/p>\n<p>\ub05d\uc73c\ub85c, \uc5d0\ub514\ud1a0\ub9ac\uc5bc \uce98\ub9b0\ub354(Editorial Calendar)\ub97c \uc124\uc815\ud569\ub2c8\ub2e4. \uc804\ub7b5 \uc9c4\ud589 \ub2e8\uacc4 \ucd08\uae30\uc5d0\ub294 \uc81c\uc791\ud558\uace0\uc790 \ud558\ub294 \ucf58\ud150\uce20\ub97c \uc790\uc2e0\uc758 \ud300\uc5d0\uc11c \ucda9\ubd84\ud788 \uad00\ub9ac \ubc0f \uc720\uc9c0\ud560 \uc218 \uc788\ub294\uc9c0 \ud655\uc778\ud574\uc57c \ud569\ub2c8\ub2e4. \ud55c \uc8fc\uc5d0 \ud55c \ucc28\ub840 \uac8c\uc2dc\ud558\uac70\ub098, \ud55c \ub2ec\uc5d0 \ub450 \ucc28\ub840 \uac8c\uc2dc\ud558\uac70\ub098, \ud639\uc740 \ubd84\uae30\ub9c8\ub2e4 \uc774\uba54\uc77c \ub274\uc2a4\ub808\ud130\ub97c \ubc1c\uc1a1\ud558\ub294 \uc5b4\ub5a4 \uacbd\uc6b0\ub4e0 \uc77c\uc815\uc5d0 \ub9de\ucdb0 \uc77c\uad00\uc131 \uc788\uac8c \uc9c4\ud589\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\uace0\ud488\uc9c8\ub85c \uc77c\uad00\uc131 \uc788\uac8c, \uc0c8\ub85c\uc6b4 \ub0b4\uc6a9\uc73c\ub85c \uafb8\uc900\ud558\uac8c \uc81c\uacf5\ub418\ub294 \ucf58\ud150\uce20\ub294 \uacb0\uad6d \ube0c\ub79c\ub4dc \uac00\uce58 \ud5a5\uc0c1\uc73c\ub85c \uc774\uc5b4\uc9c0\ub294 \uacb0\uacfc\ub97c \ub0b3\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\uc900\ube44, \uc124\uc815, \uc81c\uc791!<\/strong><\/h3>\n<p>\ub9e4\ub825\uc801\uc774\uace0 \ub0b4\uc2e4 \uc788\ub294 \ucf58\ud150\uce20 \uc804\ub7b5\uc744 \uc7a5\uae30\uac04 \ub3d9\uc548 \uad6c\ud604\ud558\ub294 \uc77c\uc740 \uacb0\ucf54 \uc27d\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc7a5\ub2e8\uae30 \ubaa9\ud45c\ub97c \ub3d9\uc2dc\uc5d0 \uace0\ub824\ud574 \uc81c\ub300\ub85c \uc9c4\ud589\ud558\uba74 \uadf8 \uba87 \ubc30 \uc774\uc0c1\uc73c\ub85c \ubcf4\ub2f5\uc744 \uc5bb\uc2b5\ub2c8\ub2e4. \uc77c\uc774 \ubc84\uac81\ub2e4\uace0 \uc0dd\uac01\ud558\uc2ed\ub2c8\uae4c? \ud558\uc9c0\ub9cc \ub2e8\uc21c\ud788 \uad11\uace0 \ud558\ub098\ub97c \ub354\ud55c\ub2e4\uac70\ub098 \uc0c1\ud488 \ud558\ub098\ub97c \ub354 \ub9cc\ub4dc\ub294 \uc77c\uc774 \uc544\ub2d9\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub294 \ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac\ub97c \ub4e4\ub824\uc8fc\ub294 \uc5c4\uc5f0\ud55c \uc2a4\ud1a0\ub9ac\ud154\ub7ec\uc785\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc774 \uc2a4\ud1a0\ub9ac\ub294 \ucda9\ubd84\ud788 \ub4e4\uc5b4\ubcfc \uac00\uce58\uac00 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0 \ub098\uc628 \ud301\uc740 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc774\ub77c\ub294 \uac70\ub300\ud55c \ube59\uc0b0\uc758 \uc77c\uac01\uc5d0 \ubd88\uacfc\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc544\ub798\uc758 \ubc84\ud2bc\uc744 \ub20c\ub7ec\ubcf4\uc138\uc694. \uadf8\ub9ac\uace0 \ub2e4\uac00\uc624\ub294 \ucc28\uc138\ub300\uc758 \uad6c\ub9e4\uc790, \uc989 \u2018Z \uc138\ub300\u2019\uc640 \uad50\ub958\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \uc54c\uc544\ubcf4\uc138\uc694.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \ub9c8\ucf00\ud130\ub77c\uba74 \ubcf4\ud1b5 \uc790\uc0ac\uc758 \ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac\ub97c \ubcf4\ub2e4 \uc124\ub4dd\ub825 \uc788\uace0 \ub9e4\ub825\uc801\uc778 \ubc29\uc2dd\uc73c\ub85c \uc804\ud558\ub294 \ub370 \ub9ce\uc740 \uad00\uc2ec\uc774 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4. \ud1b5\uc0c1\uc801\uc73c\ub85c, \ub9c8\ucf00\ud130\ub294 \uae30\uc874 \uace0\uac1d \ubc0f \uc7a0\uc7ac \uace0\uac1d\uc744 \ub300\uc0c1\uc73c\ub85c \ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac\ub97c \ud64d\ubcf4\ud558\ub294 \uae30\ubc95\uc778 \ucf58\ud150\uce20 \ub9c8\ucf00\ud305\uc744 \uc5fc\ub450\uc5d0 \ub450\uae30 \ub9c8\ub828\uc785\ub2c8\ub2e4. \ucf58\ud150\uce20 \ub9c8\ucf00\ud305\uc740 \ub2a6\uc5b4\ub3c4 \uc774\ubbf8 1732\ub144\uc5d0 \uc2dc\uc791\ub418\uace0 \uc788\uc5c8\uc73c\uba70 \uc774 \ud574\ub294 \ubc14\ub85c \ubca4\uc790\ubbfc \ud504\ub7ad\ud074\ub9b0(Benjamin Franklin)\uc774 \uc778\uc1c4 \uc0ac\uc5c5 \ud64d\ubcf4\uc6a9\uc73c\ub85c \u2018Poor Richard\u2019s Almanack\u2019 \uc5f0\uac10\uc744 \ucc98\uc74c [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":7924,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[173],"coauthors":[],"class_list":{"0":"post-7919","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":true,"has_embed":false,"download_url":"http:\/\/www2.criteo.com\/gen-z-report-download","download_button_text":"\ubcf4\uace0\uc11c \ubcf4\uae30","podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\ud6a8\uacfc\uc801\uc778 \ucf58\ud150\uce20 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc758 \uc218\ub9bd \ubc29\uc548 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\ub9c8\ucf00\ud130\ub77c\uba74 \ubcf4\ud1b5 \uc790\uc0ac\uc758 \ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac\ub97c \ubcf4\ub2e4 \uc124\ub4dd\ub825 \uc788\uace0 \ub9e4\ub825\uc801\uc778 \ubc29\uc2dd\uc73c\ub85c \uc804\ud558\ub294 \ub370 \ub9ce\uc740 \uad00\uc2ec\uc774 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4. \uae30\ubcf8\uc801\uc73c\ub85c, \ub9c8\ucf00\ud130\ub294 \ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac\ub97c \uae30\uc874 \uace0\uac1d \ubc0f \uc7a0\uc7ac \uace0\uac1d\uc744 \ub300\uc0c1\uc73c\ub85c \ud64d\ubcf4\ud558\ub294 \uae30\ubc95\uc778 \ucf58\ud150\uce20 \ub9c8\ucf00\ud305\uc744 \uc5fc\ub450\uc5d0 \ub450\uae30 \ub9c8\ub828\uc785\ub2c8\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/%ed%9a%a8%ea%b3%bc%ec%a0%81%ec%9d%b8-%ec%bd%98%ed%85%90%ec%b8%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%a0%84%eb%9e%b5%ec%9d%98-%ec%88%98%eb%a6%bd-%eb%b0%a9%ec%95%88\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ud6a8\uacfc\uc801\uc778 \ucf58\ud150\uce20 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc758 \uc218\ub9bd \ubc29\uc548 | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"\ub9c8\ucf00\ud130\ub77c\uba74 \ubcf4\ud1b5 \uc790\uc0ac\uc758 \ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac\ub97c \ubcf4\ub2e4 \uc124\ub4dd\ub825 \uc788\uace0 \ub9e4\ub825\uc801\uc778 \ubc29\uc2dd\uc73c\ub85c \uc804\ud558\ub294 \ub370 \ub9ce\uc740 \uad00\uc2ec\uc774 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4. \uae30\ubcf8\uc801\uc73c\ub85c, 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