{"id":7950,"date":"2018-07-05T14:00:38","date_gmt":"2018-07-05T14:00:38","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/?p=7950"},"modified":"2018-09-19T19:10:49","modified_gmt":"2018-09-19T19:10:49","slug":"%ed%9a%a8%ea%b3%bc%ec%a0%81%ec%9d%b8-%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%89%b4%ec%8a%a4%eb%a0%88%ed%84%b0%eb%a5%bc-%ec%9e%91%ec%84%b1%ed%95%98%eb%8a%94-%ec%9a%94%eb%a0%b9","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ed%9a%a8%ea%b3%bc%ec%a0%81%ec%9d%b8-%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%89%b4%ec%8a%a4%eb%a0%88%ed%84%b0%eb%a5%bc-%ec%9e%91%ec%84%b1%ed%95%98%eb%8a%94-%ec%9a%94%eb%a0%b9\/","title":{"rendered":"\ud6a8\uacfc\uc801\uc778 \uc774\uba54\uc77c \ub274\uc2a4\ub808\ud130\ub97c \uc791\uc131\ud558\ub294 \uc694\ub839"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc740 \uc720\ud6a8\uc131\uc774 \uc785\uc99d\ub41c \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uae30\ubc95\uc785\ub2c8\ub2e4. \uc6b0\uc218\ud55c \ucf58\ud150\uce20\ub85c \ucda9\uc131 \uace0\uac1d\uc744 \ud0c0\uac9f\ud305\ud558\ub294 \uacbd\uc6b0, \ub274\uc2a4\ub808\ud130\ub294 \ud070 \ud6a8\uacfc\ub97c \ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\uba54\uc77c\uc740 <a href=\"https:\/\/www.emarketer.com\/Article\/Email-Continues-Deliver-Strong-ROI-Value-Marketers\/1014461\" target=\"_blank\" rel=\"noopener\">\ud3c9\uade0 122%\uc758 ROI<\/a>\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub294 \uc18c\uc15c \ubbf8\ub514\uc5b4, \ub514\ub809\ud2b8 \uba54\uc77c, \uc720\ub8cc \uac80\uc0c9 \ub4f1 \ub2e4\ub978 \ub9c8\ucf00\ud305 \ud615\uc2dd \ubcf4\ub2e4 4\ubc30 \uc774\uc0c1 \ub354 \ub192\uc740 \uc218\uce58\uc785\ub2c8\ub2e4. \uad6c\ub3c5\uc790\ub4e4\uacfc \uc815\uae30\uc801\uc73c\ub85c \uacf5\uc720\ud560 \uc218 \uc788\ub294 \uac00\uce58\uc788\ub294 \ucf58\ud150\uce20\uac00 \uc788\uace0, \uadf8\ub7ec\ud55c \ucf58\ud150\uce20\ub97c \uac1c\ubc1c\ud558\ub294\ub370 \ud560\uc560\ud560 \uc218 \uc788\ub294 \uc2dc\uac04\uacfc \ub9ac\uc18c\uc2a4\uac00 \uc788\ub2e4\uba74, \uc774\uba54\uc77c \ub274\uc2a4\ub808\ud130\ub294 \ud655\uc2e4\ud558\uace0 \uc2a4\ub9c8\ud2b8\ud55c \uc120\ud0dd\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\uc2dc\uc791\ud558\uae30: \uc9c0\ud45c\uac00 \ub418\ub294 5\uac00\uc9c0 \uc9c8\ubb38\u00a0<\/strong><\/h3>\n<p><strong>1. \uc65c \ub274\uc2a4\ub808\ud130\ub97c \uc0ac\uc6a9\ud558\ub294\uac00?\u00a0<\/strong>\ub192\uc740 \ud488\uc9c8\uc758 \uc774\uba54\uc77c \ub274\uc2a4\ub808\ud130\ub97c \ubc1c\uc1a1\ud558\ub824\uba74 \uc2dc\uac04\uacfc \ub9ac\uc18c\uc2a4\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. \ubaa8\ub4e0 \ub178\ub825\uc73c\ub85c\ubd80\ud130 \uac00\uce58\ub97c \ub3c4\ucd9c\ud558\ub824\uba74 \uba3c\uc800 \ubaa9\ud45c\ub97c \uc124\uc815\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\uba54\uc77c \ub274\uc2a4\ub808\ud130\uc758 \ubcf4\ud3b8\uc801\uc778 \ubaa9\ud45c\ub294 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\uc640 \uace0\uac1d \ubcf4\uc720\uc728\/\ucda9\uc131\ub3c4\ub97c \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p><strong>2. \uc5b4\ub5bb\uac8c \ub274\uc2a4\ub808\ud130\ub97c \uc0ac\uc6a9\ud558\ub294\uac00?\u00a0<\/strong>\uba3c\uc800, \ud504\ub85c\uadf8\ub7a8\uc744 \uae30\ud68d, \uc791\uc131, \uc124\uacc4, \uce21\uc815 \ubc0f \uad00\ub9ac\ud558\ub294\ub370 \ud544\uc694\ud55c \ub9ac\uc18c\uc2a4\ub97c \ub0b4\uc678\ubd80\ub85c\ubd80\ud130 \uc218\uc9d1\ud569\ub2c8\ub2e4. <a href=\"https:\/\/mailchimp.com\/\">MailChimp<\/a>\ub098 <a href=\"https:\/\/madmimi.com\/\">Mad Mimi<\/a>\ucc98\ub7fc \uad6c\ub3c5\uc790 \ubaa9\ub85d\uc744 \uad00\ub9ac\ud574\uc8fc\uace0 \ub9ac\ud3ec\ud305\uc744 \uc81c\uacf5\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c, \uaddc\ubc94\uacfc \ubaa8\ubc94 \uc0ac\ub840\ub97c \uc900\uc218\ud558\uc5ec \uc2a4\ud338 \ud544\ud130\uc5d0 \uac78\ub9ac\uc9c0 \uc54a\ub3c4\ub85d \ub3c4\uc640\uc8fc\ub294 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ud234\uc744 \ud655\ubcf4\ud569\ub2c8\ub2e4.<\/p>\n<p><strong>3. \ub274\uc2a4\ub808\ud130\uc758 \uc218\uc2e0\uc790\ub294 \ub204\uad6c\uc778\uac00?\u00a0<\/strong>\ubaa9\ub85d\uc744 \ub9cc\ub4e4\uace0 \uc218\uc2e0 \ub300\uc0c1\uc744 \uc138\ubd84\ud654\ud569\ub2c8\ub2e4. \ubc29\ubc95\uc740 \ub2e4\uc591\ud558\uc9c0\ub9cc, \ubcf4\ud1b5\uc740 \uc778\uad6c\ud1b5\uacc4 \uc815\ubcf4, \uc9c0\uc5ed, \uad6c\ub9e4\ud55c \uc81c\ud488, \ub2e8\uace8 \uace0\uac1d \ub610\ub294 \uc774\ud0c8 \uace0\uac1d \ub4f1\uc73c\ub85c \ub098\ub215\ub2c8\ub2e4.<\/p>\n<p><strong>4. \ub274\uc2a4\ub808\ud130\uc5d0 \uc5b4\ub5a4 \ub0b4\uc6a9\uc744 \ud3ec\ud568\ud558\ub294\uac00?\u00a0<\/strong>\ucf58\ud150\uce20\ub97c \uc218\uc9d1\ud569\ub2c8\ub2e4. \uc77c\ubc18\uc801\uc73c\ub85c \uc81c\ud488 \uc815\ubcf4\/\uacf5\uc9c0, \ud29c\ud1a0\ub9ac\uc5bc\/\uc0ac\uc6a9\ubc29\ubc95, \uc18c\uc15c \ubbf8\ub514\uc5b4 \uac8c\uc2dc\ubb3c, \ub274\uc2a4, \uc774\ubca4\ud2b8, \ud2b9\ubcc4 \ud560\uc778 \ub4f1\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n<p><strong>5. \uc5b4\ub5bb\uac8c \ud64d\ubcf4\ud558\ub294\uac00?\u00a0<\/strong>\ud648\ud398\uc774\uc9c0\ub85c \uc5f0\uacb0\ub418\ub294 \ub274\uc2a4\ub808\ud130 \uad6c\ub3c5 \uc2e0\uccad \ubc84\ud2bc\uc744 \ucd94\uac00\ud558\uc5ec \ubaa9\ub85d\uc744 \uad6c\ucd95\ud55c \ud6c4, \uc18c\uc15c \ubbf8\ub514\uc5b4\ub97c \ud1b5\ud574 \ud64d\ubcf4\ud558\uace0, \uc774\uba54\uc77c \uc2dc\uadf8\ub2c8\ucc98\uc5d0 \ucd94\uac00\ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\uc774\uba54\uc77c \ub274\uc2a4\ub808\ud130 \ub514\uc790\uc778 \ud301<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7951\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/06\/pexels-photo-872958.jpeg\" alt=\"designing an email newsletter\" width=\"1280\" height=\"783\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/06\/pexels-photo-872958.jpeg 1280w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/06\/pexels-photo-872958-300x184.jpeg 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/06\/pexels-photo-872958-768x470.jpeg 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/06\/pexels-photo-872958-1024x626.jpeg 1024w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>\ub300\ubd80\ubd84\uc758 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ud50c\ub7ab\ud3fc\uc740 \ub2e4\uc591\ud55c \uc774\uba54\uc77c \ud15c\ud50c\ub9bf\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud0ec\ud50c\ub9bf\uc744 \uace8\ub77c \uc0ac\uc6a9\ud560 \uc218\ub3c4 \uc788\uace0, \ube0c\ub79c\ub529\uc744 \ubcf4\ub2e4 \uc138\ubd80\uc801\uc73c\ub85c \uc81c\uc5b4\ud558\uae38 \uc6d0\ud55c\ub2e4\uba74 \uc790\uccb4\uc801\uc73c\ub85c HTML \ud15c\ud50c\ub9bf\uc744 \ub9cc\ub4e4 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc5b4\ub5a4 \uc120\ud0dd\uc744 \ud558\ub4e0\uc9c0 \ub2e4\uc74c \uc0ac\ud56d\uc744 \uae30\uc5b5\ud560 \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\uac04\ub2e8\ud568\uc758 \ubbf8\ud559. \uac04\ub2e8\ud558\uace0 \ud6d1\uc5b4\ubcf4\uae30 \uc26c\uc6b4 \ub514\uc790\uc778\uc744 \uc120\ud0dd\ud569\ub2c8\ub2e4.<\/li>\n<li>\ub274\uc2a4\ub808\ud130\ub97c \ubaa8\ubc14\uc77c \uce5c\ud654\uc801\uc774\uace0 \uc751\ub2f5\ub825\uc774 \uc788\uac8c \ub9cc\ub4ed\ub2c8\ub2e4. \ub9c1\ud06c\uc640 \ubc84\ud2bc\uc744 \ud074\ub9ad\ud558\uae30 \uc27d\uac8c \ub9cc\ub4e4\uace0 \ucf58\ud150\uce20\ub294 \uac04\ub2e8 \uba85\ub8cc\ud558\uac8c \uc791\uc131\ud569\ub2c8\ub2e4.<\/li>\n<li>CTA\uc5d0\ub294 \uc2dc\uac01\uc801 \uacc4\uce35\uad6c\uc870\ub97c \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \uc8fc\uc694 CTA\ub97c \uac00\uc7a5 \ub208\uc5d0 \uc798 \ub744\uac8c \ub9cc\ub4e4\uc5b4 \ud074\ub9ad\uc744 \uc720\ub3c4\ud569\ub2c8\ub2e4.<\/li>\n<li>\ubaa8\ub4e0 \uc774\uba54\uc77c\uc5d0 \uc77c\uad00\uc131 \uc788\ub294 \ub514\uc790\uc778\uc744 \uc0ac\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4. \ube0c\ub79c\ub529\uc758 \uce21\uba74\uc5d0\uc11c \ub610 \uad00\ub9ac\uc758 \uce21\uba74\uc5d0\uc11c, \ub514\uc790\uc778\uc744 \ucf58\ud150\uce20\uc5d0 \ub9de\ucd94\uae30\ubcf4\ub2e4\ub294 \ucf58\ud150\uce20\ub97c \ub514\uc790\uc778\uc5d0 \ub9de\ucd94\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\uc5ec\ub7ec \ub2e4\ub978 \uc774\uba54\uc77c \ud074\ub77c\uc774\uc5b8\ud2b8\uc640 \ube0c\ub77c\uc6b0\uc800\uc5d0\uc11c \uc774\uba54\uc77c\uc744 \ud14c\uc2a4\ud2b8\ud558\uc5ec \ub0b4\uc6a9\uc774 \uc62c\ubc14\ub974\uac8c \ud45c\uc2dc\ub418\ub294\uc9c0 \ud655\uc778\ud574\ubd05\ub2c8\ub2e4.<\/li>\n<li>\ud14d\uc2a4\ud2b8 \ubc84\uc804\ub3c4 \uc0b4\ud3b4\ubcf4\uc544\uc57c \ud569\ub2c8\ub2e4. \uc77c\ubd80 \uc774\uba54\uc77c \ud074\ub77c\uc774\uc5b8\ud2b8\uc5d0\uc11c\ub294 HTML\uc774 \uc81c\ub300\ub85c \ud45c\uc2dc\ub418\uc9c0 \uc54a\ub294 \uacbd\uc6b0\uac00 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/li>\n<li>\uc77c\ubd80 \uc774\uba54\uc77c \ud074\ub77c\uc774\uc5b8\ud2b8\uc5d0\uc11c\ub294 \uc774\ubbf8\uc9c0\uac00 \ub85c\ub4dc\ub418\uc9c0 \uc54a\uac70\ub098, \uc0ac\uc6a9\uc790\uac00 \uc774\ubbf8\uc9c0\ub97c \ube44\ud65c\uc131\ud654\ud574\ub193\ub294 \uacbd\uc6b0\ub3c4 \uc788\uc73c\ubbc0\ub85c, \uc774\ubbf8\uc9c0 \ub300\uccb4 \ud14d\uc2a4\ud2b8\ub97c \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ubbf8\uc9c0 \ub300\uccb4 \ud14d\uc2a4\ud2b8\ub294 \uc774\ubbf8\uc9c0\uac00 \ud45c\uc2dc\ub420 \uc790\ub9ac\uc5d0 \uc774\ubbf8\uc9c0\uc5d0 \ub300\ud55c \uc124\uba85\uc744 \ud45c\uc2dc\ud574\uc90d\ub2c8\ub2e4.<\/li>\n<li>\uc774\uba54\uc77c \ud558\ub2e8\uc5d0 \uc8fc\uc18c\uc640 \uad6c\ub3c5 \ucde8\uc18c \uc635\uc158\uc744 \ud3ec\ud568\uc2dc\ud0b5\ub2c8\ub2e4. (\uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ud50c\ub7ab\ud3fc\uc744 \uc774\uc6a9\ud558\uba74 \uc790\ub3d9\uc73c\ub85c \ud3ec\ud568\ub418\ub294 \ubd80\ubd84\uc785\ub2c8\ub2e4.)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong>\uc774\uba54\uc77c \ub274\uc2a4\ub808\ud130\uc5d0\uc11c \ud574\uc57c \ud560 \uac83\uacfc \ud558\uc9c0 \ub9d0\uc544\uc57c \ud560 \uac83 10\uac00\uc9c0<\/strong><\/h3>\n<p><strong>1. \ub2e8\uc77c \uc5c5\uc885 \uace0\uc218\u00a0<\/strong>\uae30\uc5c5\uc774 \uad00\uc5ec\ud558\ub294 \ubaa8\ub4e0 \ube44\uc988\ub2c8\uc2a4 \uc601\uc5ed\uc744 \ud558\ub098\uc758 \uc774\uba54\uc77c\uc5d0 \ub2f4\uace0 \uc2f6\uc740 \ucda9\ub3d9\uc774 \ub4e4\uaca0\uc9c0\ub9cc, \uac01 \uc0b0\uc5c5 \ubd84\uc57c\uc5d0 \ub9de\uac8c \uc5ec\ub7ec \uac1c\uc758 \ub274\uc2a4\ub808\ud130\ub97c \uc791\uc131\ud558\ub294 \uac83\uc774 \ubaa8\ubc94 \uc0ac\ub840\uc785\ub2c8\ub2e4. \uadf8\ub798\uc57c \ub3c5\uc790\ub4e4\uc774 \uad00\uc2ec\uc788\ub294 \uc8fc\uc81c\ub97c \uace8\ub77c \uc77d\uc744 \uc218 \uc788\uc5b4\uc11c \ub274\uc2a4\ub808\ud130\uc5d0 \ub300\ud55c \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub97c \ud5a5\uc0c1\uc2dc\ud0a4\ub294\ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n<p><strong>2. \uad6c\ub3c5\uc790\ub4e4\uc5d0\uac8c \uc635\uc158\uc744 \uc81c\uacf5\ud558\uace0 \uc5b4\ub5a4 \ud61c\ud0dd\uc744 \uc5bb\uc744 \uc218 \uc788\ub294\uc9c0 \uc124\uba85\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.\u00a0<\/strong>\uad6c\ub3c5 \uc2e0\uccad \uacfc\uc815\uc5d0\uc11c \uad6c\ub3c5\uc790\ub4e4\uc774 \uad00\uc2ec\uc788\ub294 \uc8fc\uc81c\ub97c \uc120\ud0dd\ud558\ub3c4\ub85d \ud558\uba74, \uc880 \ub354 \ucc38\uc5ec\uc728\uc774 \ub192\uc740 \ub3c5\uc790\uce35\uc744 \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5b4\ub5a4 \uc720\ud615\uc758 \ucf58\ud150\uce20\ub97c \uc5bc\ub9c8\ub098 \uc790\uc8fc \uc218\uc2e0\ud558\uac8c \ub420\uc9c0\uc5d0 \ub300\ud574 \uba85\ud655\ud558\uac8c \uc124\uba85\ud574\uc11c, \ucd94\ud6c4 \uad6c\ub3c5\uc774 \ucde8\uc18c\ub420 \ud655\ub960\uc744 \ucd5c\uc18c\ud654\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p><strong>3. \ucd5c\uace0\uc758 \ucf58\ud150\uce20\ub97c \uc55e\uc5d0 \ub0b4\uc138\uc6c1\ub2c8\ub2e4.\u00a0<\/strong>\ub3c5\uc790\ub4e4\uc740 \ubcf4\ud1b5 \uc804\uccb4 \ub0b4\uc6a9\uc744 \ud6d1\uc5b4\ubd05\ub2c8\ub2e4. \ub3c5\uc790\ub4e4\uc5d0\uac8c <em>\uaf2d<\/em> \ubcf4\uc5ec\uc8fc\uae38 \uc6d0\ud558\ub294 \ucf58\ud150\uce20\uac00 \uc788\ub2e4\uba74 \uc804\ubc18\ubd80\uc5d0 \uc704\uce58\uc2dc\ucf1c\uc11c \ub3c5\uc790\uac00 \uad00\uc2ec\uc744 \uc783\uae30 \uc804\uc5d0 \ud655\uc778\ud560 \uc218 \uc788\ub3c4\ub85d \ub9cc\ub4e4\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p><strong>4. \uac04\ub2e8 \uba85\ub8cc\ud568\uc744 \uc720\uc9c0\ud569\ub2c8\ub2e4.\u00a0<\/strong>\ub3c5\uc790\ub4e4\uc774 \uc790\uc138\ud55c \ub0b4\uc6a9\uc744 \ud655\uc778\ud558\uae30 \uc704\ud574 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud558\ub3c4\ub85d \ud55c\ub2e4\ub4e0\uc9c0, \ud074\ub9ad\ud574\uc11c \ubb34\uc5b8\uac00\ub97c \ub2e4\uc6b4\ub85c\ub4dc\ud558\ub3c4\ub85d \ub9cc\ub4e0\ub2e4\ub4e0\uc9c0, \ud589\ub3d9\uc744 \ucde8\ud558\uac8c \ub9cc\ub4dc\ub294 \uac83\uc774 \ubaa9\ud45c\uc785\ub2c8\ub2e4. \ub108\ubb34 \ub9ce\uc740 \ucf58\ud150\uce20\ub85c \ubd80\ub2f4\uc744 \uc8fc\uc5b4\uc11c\ub294 \uc548\ub429\ub2c8\ub2e4. \ub0b4\uc6a9\uc774 \uc870\ubc00\ud558\uace0 \uc77d\ub294\ub370 \uc2dc\uac04\uc774 \ub9ce\uc774 \ub4e4 \uac83\ucc98\ub7fc \ubcf4\uc774\uba74 \ub3c5\uc790\ub4e4\uc740 \uc77d\uc9c0 \uc54a\uace0 \uadf8\ub0e5 \uc9c0\ub098\uac08 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub3c5\uc790\ub4e4\uc758 \uad00\uc2ec\uc744 \uc720\ub3c4\ud560 \uc218 \uc788\uc744 \uc815\ub3c4\uc758 \uae38\uc774\ub9cc \uc720\uc9c0\ud558\uc2ed\uc2dc\uc624.<\/p>\n<p><strong>5. \uc81c\ud488 \ud64d\ubcf4\uc640 \ud310\ucd09\uc5d0 \ub108\ubb34 \uc9d1\uc911\ud558\uba74 \uc548\ub429\ub2c8\ub2e4.\u00a0<\/strong>\uc0ac\ub78c\ub4e4\uc774 \uc815\uae30\uc801\uc73c\ub85c \ub274\uc2a4\ub808\ud130\ub97c \uc77d\ub294 \uc774\uc720\ub294 \ub0b4\uc6a9\uc774 \ud765\ubbf8\ub86d\uace0 \ud560\uc778\uacfc \uc81c\ud488 \uacf5\uc9c0 \uc774\uc678\uc758 \uac00\uce58\ub97c \uc5bb\uc744 \uc218 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uac00\uc7a5 \uc88b\uc740 \uacf5\uc2dd\uc740 90%\ub294 \uad50\uc721\uc801\uc778 \ub0b4\uc6a9\uc744 \ub2f4\uace0, 10%\ub9cc \ud64d\ubcf4\ub97c \ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p><strong>6. \uc9c0\ub098\uce58\uac8c \ub9ce\uc740 \uc774\uba54\uc77c\uc744 \uc804\uc1a1\ud558\uba74 \uc548\ub429\ub2c8\ub2e4.\u00a0<\/strong>\uc77c\uc815\ud55c \uac04\uaca9\uc744 \ub450\uace0 \uc804\uc1a1\ud558\ub418 \ub108\ubb34 \uc790\uc8fc \ubcf4\ub0b4\uc9c0 \uc54a\ub3c4\ub85d \ud574\uc57c\ud569\ub2c8\ub2e4. \uc774\uba54\uc77c\uc774 \ub108\ubb34 \ub9ce\uc774 \uc640\uc11c \uadf8\ub0e5 \uc804\ubd80 \ubb34\uc2dc\ud574\ubc84\ub9ac\uae30 \uc2dc\uc791\ud574\ubcf8 \uacbd\ud5d8\uc774 \uc788\uc9c0 \uc54a\ub098\uc694? \uadf8\ub7ec\ud55c \uc804\uc1a1\uc790\uac00 \ub418\uc9c0 \ub9c8\uc2ed\uc2dc\uc624.<\/p>\n<p><strong>7. \ucc3d\uc758\uc801\uc778 \uc81c\ubaa9\uc744 \uc0ac\uc6a9\ud569\ub2c8\ub2e4.\u00a0<\/strong>\ub458 \uc911 \uc5b4\ub5a4 \uc81c\ubaa9\uc758 \uc774\uba54\uc77c\uc744 \uc5f4\uc5b4\ubcf4\uc2dc\uaca0\uc2b5\ub2c8\uae4c? &#8220;[\ud68c\uc0ac\uba85] \ub274\uc2a4\ub808\ud130 [\ub0a0\uc9dc],&#8221; \uc77c\uae4c\uc694 \uc544\ub2c8\uba74 &#8220;\uc5ec\ud589 \uc911 \uc808\ub300 \ud53c\ud574\uc57c \ud558\ub294 \uc2e4\uc218&#8221;\uc77c\uae4c\uc694? \uc81c\ubaa9\uc774 \uad81\uae08\uc99d\uc744 \uc720\ubc1c\ud558\uac70\ub098 \ub2e4\uae09\ud55c \ub290\ub08c\uc744 \uc8fc\uace0, \ubd24\uc744 \ub54c \uadf8\ub0e5 \uc6c3\uc74c\uc774 \ub098\uc624\uba74 \uc774\uba54\uc77c\uc744 \ud655\uc778\ud574 \ubcfc \ud655\ub960\uc774 \ub192\uc544\uc9d1\ub2c8\ub2e4.<\/p>\n<p><strong>8. \ud2b9\ubcc4\ud55c \ubcf4\ub108\uc2a4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.\u00a0<\/strong>\uad6c\ub3c5\uc790\ub4e4\uc740 \ud32c\uacfc \uac19\uc2b5\ub2c8\ub2e4. \ub3c5\uc810 \ud61c\ud0dd\uc774\ub098 \uc2e0\uc81c\ud488\uc744 \ubbf8\ub9ac \uc5ff\ubcfc \uc218 \uc788\ub294 \uae30\ud68c, \ubb34\ub300\uc758 \ub4b7\ubaa8\uc2b5 \ub4f1 \ud32c\ub4e4\uc774 \ubc18\uae38\ub9cc\ud55c \ubb34\uc5b8\uac00\ub97c \uc81c\uacf5\ud574\uc8fc\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p><strong>9. \ud14c\uc2a4\ud2b8, \ud14c\uc2a4\ud2b8, \ub610 \ud14c\uc2a4\ud2b8\u00a0<\/strong>\uc81c\ubaa9, \ub808\uc774\uc544\uc6c3, CTA \ubc30\uce58, \uc2dc\uac04, \uc694\uc77c \ub4f1 \ubaa8\ub4e0 \uac83\uc744 \ud14c\uc2a4\ud2b8\ud574\ubd10\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p><strong>10. \uc2a4\ud338\uc744 \ubcf4\ub0b4\uba74 \uc548\ub429\ub2c8\ub2e4.\u00a0<\/strong>\uad6c\ub3c5\uc744 \uc2e0\uccad\ud558\uc9c0 \uc54a\uc740 \uc0ac\ub78c\uc5d0\uac8c \ub274\uc2a4\ub808\ud130\ub97c \ubcf4\ub0b4\uba74 \uc548\ub41c\ub2e4\ub294 \uc0ac\uc2e4\uc740 \ub450\ub9d0 \ud560 \uc5ec\uc9c0\uac00 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>\uc774\uba54\uc77c \ub274\uc2a4\ub808\ud130\uc758 \uc131\uacf5 \uce21\uc815 \ubc29\ubc95<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7965\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/06\/how-to-newsletter-quote-KR-min.png\" alt=\"\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/06\/how-to-newsletter-quote-KR-min.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/06\/how-to-newsletter-quote-KR-min-300x150.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/06\/how-to-newsletter-quote-KR-min-768x384.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>\ub274\uc2a4\ub808\ud130\ub97c \ub514\uc790\uc778\ud558\uace0, \ub0b4\uc6a9\uc744 \ub2f4\uc544 \uc804\uc1a1\ud588\uc2b5\ub2c8\ub2e4. \ub2e4\uc74c\uc5d4 \ubb34\uc5c7\uc744 \ud574\uc57c \ud560\uae4c\uc694? \uba3c\uc800 \ubaa8\ub4e0 \uc218\uc2e0\uc790\ub4e4\uc774 \ub274\uc2a4\ub808\ud130\ub97c \uc5f4\uc5b4\ubcf4\uace0 \uc77d\uc744 \uae30\ud68c\ub97c \uc8fc\uae30 \uc704\ud574 \uba70\uce60 \ub3d9\uc548 \uae30\ub2e4\ub9bd\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \uacb0\uacfc\ub97c \uce21\uc815\ud558\uae30 \uc2dc\uc791\ud569\ub2c8\ub2e4. \uc5f4\ub78c\ub960, \uc804\uc1a1\ub960, \ud074\ub9ad\uc728, \uc804\ud658\ub960, \uad6c\ub3c5 \ucde8\uc18c\uc728, \ubaa9\ub85d \uc99d\uac00\uc728, \uacf5\uc720\uc728, ROI \ub4f1\uc758 \uc9c0\ud45c\uac00 \uce21\uc815\uc5d0 \ud3ec\ud568\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h4><\/h4>\n<h4><strong>\uc5f4\ub78c\uc728(Open Rate)<\/strong><\/h4>\n<p>\uc5c5\uacc4 \uc804\ubc18\uc5d0\uc11c \ud3c9\uade0 \uc5f4\ub78c\uc728\uc740 32%\uc785\ub2c8\ub2e4. \uc5c5\uc885\ubcc4 \uc5f4\ub78c\uc728\uc744 \ud655\uc778\ud558\uc2dc\ub824\uba74 <a href=\"https:\/\/blog.hubspot.com\/sales\/average-email-open-rate-benchmark\">\uc5ec\uae30<\/a>\ub97c \ud074\ub9ad\ud558\uc2ed\uc2dc\uc624. \uc5f4\ub78c\uc728\uc740 \uc774\ubbf8\uc9c0\uc5d0 \uc758\uc874\ud558\uae30 \ub54c\ubb38\uc5d0 \ucd94\uc801 \uacb0\uacfc\uac00 \uc804\uc801\uc73c\ub85c \uc815\ud655\ud558\uc9c0\ub294 \uc54a\ub2e4\ub294 \uc0ac\uc2e4\uc5d0 \uc8fc\uc758\ud574\uc57c \ud569\ub2c8\ub2e4. \uc218\uc2e0\uc790\uc758 \uc774\uba54\uc77c \ud074\ub77c\uc774\uc5b8\ud2b8\uac00 \uc774\ubbf8\uc9c0\ub97c \ud45c\uc2dc\ud558\uc9c0 \uc54a\uc73c\uba74 \uc774\uba54\uc77c\uc740 \uc5f4\ub78c\uc774 \ub418\uc9c0 \uc54a\uc740 \uac83\uc73c\ub85c \uac04\uc8fc\ub429\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>\ud074\ub9ad\ub960(CTR)<\/strong><\/h4>\n<p>\uc774\uba54\uc77c\uc758 \ud3c9\uade0 CTR\uc740 \uc57d 4%\uc785\ub2c8\ub2e4. \uacc4\uc18d \uadf8 \uc774\ud558\uc758 \uacb0\uacfc\uac00 \ub098\uc624\uba74 \uadf8 \uc774\uc720\ub97c \uc758\uc2ec\ud574\ubd10\uc57c \ud569\ub2c8\ub2e4. \ubaa9\ub85d \uc138\ubd84\ud654\uac00 \ubd80\uc815\ud655\ud55c\uac00? \ub274\uc2a4\ub808\ud130\uac00 \ubaa8\ubc14\uc77c \ub514\ubc14\uc774\uc2a4\uc5d0 \uc815\ud655\ud558\uac8c \ud45c\uc2dc\ub418\uc9c0 \uc54a\ub294\uac00? \ucf58\ud150\uce20\uac00 \uacf5\uac10\uc774 \uac00\uc9c0 \uc54a\ub294 \ub0b4\uc6a9\uc778\uac00?<\/p>\n<p>\ub610\ud55c \uc5f4\ub78c \ub300\ube44 \ud074\ub9ad \ube44\uc728(Click-to-Open Rate, CTOR)\uc744 \uc0b4\ud3b4\ubcfc \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4. CTOR\uc740 \ucd1d \uace0\uc720\ud55c \ud074\ub9ad \uc218\ub97c \uace0\uc720\ud55c \uc5f4\ub78c \uc218\ub85c \ub098\ub208 \uac83\uc774\uae30 \ub54c\ubb38\uc5d0 \ucf58\ud150\uce20\uc758 \uac00\uce58\ub97c \uce21\uc815\ud558\ub294\ub370 \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ub2e4\uc2dc \ub9d0\ud558\uc9c0\ub9cc, \uc5f4\ub78c\ub960\uc774 \uc2e0\ub8b0\ud560 \uc218 \uc5c6\ub2e4\ub294 \uc810\uc744 \uace0\ub824\ud558\uba74 CTOR\ub3c4 \uc644\uc804\ud558\uc9c0\ub294 \uc54a\uc2b5\ub2c8\ub2e4. \ud3c9\uade0<a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/2017\/08\/ctor-email-marketing-metrics-you-may-not-know\/\" target=\"_blank\" rel=\"noopener\"> CTOR\uc740 20~30%<\/a>\uc785\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>\uc804\ud658\uc728<\/strong><\/h4>\n<p>\uc804\ud658\uc728\uc758 \uacbd\uc6b0, \ub274\uc2a4\ub808\ud130\uc5d0 \ud3ec\ud568\ub418\uc5c8\ub358 \ud2b9\uc815 CTA\ub97c \ud655\uc778\ud569\ub2c8\ub2e4. \ud2b9\ubcc4\ud55c \ud560\uc778 \ud589\uc0ac\ub098 \uc591\uc2dd \ub9c1\ud06c\uac00 \ud3ec\ud568\ub418\uc5b4 \uc788\uc5c8\ub294\uac00? \uc544\ub2c8\uba74 \ub3c5\uc790\uac00 \ub274\uc2a4\ub808\ud130\uc5d0 \ud3ec\ud568\ub41c \ubc84\ud2bc\uc744 \ud074\ub9ad\ud55c \ud6c4 \uc0ac\uc774\ud2b8\uc5d0\uc11c \ucd94\uc801\ud560 \uc218 \uc788\ub294 \ud589\ub3d9(\uad6c\ub9e4, \uc5f0\ub77d\ucc98 \uae30\uc785 \ub4f1)\uc744 \ucde8\ud588\ub294\uac00? \ub2e4\ub978 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uacfc \ube44\uad50\ud574 \uc804\ud658\uc728\uc740 \uc5b4\ub5a4\uac00?<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>\uc804\uc1a1\ub960<\/strong><\/h4>\n<p>\uc804\uc1a1\ub960\uc740 \uc804\uc1a1\ub41c \uc774\uba54\uc77c \uc218\uc5d0\uc11c \ubc18\uc1a1 \uc774\uba54\uc77c \uc218\ub97c \ube7c\uace0 \uc774\ub97c \uc804\uc1a1\ub41c \uc774\uba54\uc77c \uc218\ub85c \ub098\ub208 \uc218\uc785\ub2c8\ub2e4. \uc774\uba54\uc77c \uacf5\uae09\uc5c5\uccb4\ub294 \uc774 \uc9c0\ud45c\ub97c \uc81c\uacf5\ud574\uc57c \ud558\uba70, \uc804\uc1a1\ub960\uc740 95% \uc774\uc0c1\uc774 \ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc774\ubcf4\ub2e4 \ub0ae\uc73c\uba74 \ubaa9\ub85d\uc744 \uc815\ub9ac\ud560 \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>\uad6c\ub3c5 \ucde8\uc18c\uc728<\/strong><\/h4>\n<p>\uc804\uc1a1\ub41c \uc774\uba54\uc77c\uc5d0 \ub300\ud574 \uad6c\ub3c5 \ucde8\uc18c\uac00 \uc5b4\ub290 \uc815\ub3c4 \ubc1c\uc0dd\ud558\uae30 \ub9c8\ub828\uc785\ub2c8\ub2e4.(<a href=\"https:\/\/mailchimp.com\/resources\/research\/email-marketing-benchmarks\/\" target=\"_blank\" rel=\"noopener\">\ud3c9\uade0 \uad6c\ub3c5 \ucde8\uc18c\uc728\uc740 0.5%<\/a>) \uadf8\ub7ec\ub098 \uad6c\ub3c5 \ucde8\uc18c\uc728\uc774 1%\uac00 \ub118\uc5b4\uac00\uba74 \uc218\uc2e0\uc790 \ubaa9\ub85d, \ub514\uc790\uc778 \ubc0f\/\ub610\ub294 \ucf58\ud150\uce20\uc758 \uce21\uba74\uc5d0\uc11c \ub274\uc2a4\ub808\ud130\ub97c \uc7ac\ud3c9\uac00\ud574\ubd10\uc57c \ud569\ub2c8\ub2e4. \uc774 \uc9c0\ud45c \uc5ed\uc2dc \uc8fc\uc758\ud560 \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uadc0\ucc2e\uc544\uc11c \uad6c\ub3c5\uc744 \ucde8\uc18c\ud558\uc9c0 \uc54a\uace0 \uadf8\ub0e5 \uc774\uba54\uc77c \uc790\uccb4\ub97c \ubb34\uc2dc\ud574\ubc84\ub9ac\ub294 \uc0ac\ub78c\ub4e4\uc774 \ub9ce\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ud074\ub9ad\ub960\uacfc \uc804\ud658\uc728\uc774 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub97c \ud3c9\uac00\ud558\ub294 \uac00\uc7a5 \uc88b\uc740 \uc9c0\ud45c\uc778 \uc774\uc720\ub3c4 \ubc14\ub85c \uc774 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>\ubaa9\ub85d \uc99d\uac00\uc728<\/strong><\/h4>\n<p>\uad6c\ub3c5\uc790\uac00 \ub298\uc5b4\ub098\uba74, \ubcf4\ub294 \ub208\ub3c4, \uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud560 \uc7a0\uc7ac \uace0\uac1d\ub3c4 \ub298\uc5b4\ub0a9\ub2c8\ub2e4. \uad6c\ub3c5 \ucde8\uc18c, \uc774\uba54\uc77c \uc8fc\uc18c \ubcc0\uacbd \ub4f1 \uc5ec\ub7ec \uac00\uc9c0 \uc694\uc778\uc73c\ub85c \uc778\ud574, \uc2dc\uac04\uc774 \uc9c0\ub098\uba74\uc11c \uc218\uc2e0\uc790 \ubaa9\ub85d\uc774 \uc9e7\uc544\uc9d1\ub2c8\ub2e4. \uc774\ub97c \ubc29\uc9c0\ud558\uae30 \uc704\ud574, \uc815\uae30\uc801\uc73c\ub85c \ud648\ud398\uc774\uc9c0\uc640 \uc18c\uc15c \ubbf8\ub514\uc5b4\ub97c \ud1b5\ud574 \ub274\uc2a4\ub808\ud130\uc5d0 \ub300\ud55c \ud64d\ubcf4\ub97c \ud558\uace0 \uad6c\ub3c5 \uc2e0\uccad \uc808\ucc28\ub97c \ucd5c\ub300\ud55c \uac04\ub2e8\ud558\uac8c \ub9cc\ub4e4\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>\uacf5\uc720\uc728<\/strong><\/h4>\n<p>\uc774\uba54\uc77c\uc5d0 \uacf5\uc720 \ubc0f\/\ub610\ub294 \uc804\ub2ec \ubc84\ud2bc\uc744 \ucd94\uac00\ud558\uba74, \ucf58\ud150\uce20\uac00 \uc5bc\ub9c8\ub098 \ub9ce\uc774 \uacf5\uc720\ub418\uace0 \uc788\ub294\uc9c0\ub97c \uacc4\uc0b0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc81c\uacf5\ud558\uace0 \uc788\ub294 \uac83\uc5d0 \ub300\ud55c \uac00\uce58\ub97c \uc54c\uc544\ubcfc \uc218 \uc788\ub294 \ud6cc\ub96d\ud55c \uc9c0\ud45c\uc785\ub2c8\ub2e4. \ub610\ud55c \ubaa9\ub85d\uc744 \ub298\ub9b4 \uc218 \uc788\ub294 \uc88b\uc740 \ubc29\ubc95\uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4. (\uc704 \ucc38\uc870)<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>ROI<\/strong><\/h4>\n<p>\uc774\uba54\uc77c \ub274\uc2a4\ub808\ud130\uc758 \ubaa9\ud45c\uac00 \ub9e4\ucd9c\uc744 \uc99d\uac00\ud558\ub294 \uac83\uc774\ub77c\uba74, ROI\uac00 \uad81\uadf9\uc801\uc778 \uc131\uacf5\uc758 \uc9c0\ud45c\uc785\ub2c8\ub2e4. \ubc29\ubb38\uc790 \uc218\uc5d0\uc11c \ub9e4\ucd9c\uae4c\uc9c0 \ubaa8\ub4e0 \uc694\uc18c\ub4e4\uc744 \uc5f0\uad00\uc2dc\ucf1c \ubd84\uc11d \ubc0f \ucd94\uc801\ud560 \uc218 \uc788\ub294 \uae30\ub2a5\uc744 \ud655\ubcf4\ud574\uc57c \ud569\ub2c8\ub2e4. \ubaa8\ub4e0 \uc810\ub4e4\uc774 \uc5f0\uacb0\ub418\uba74 \uac8c\uc784\uc5d0\uc11c \uc2b9\ub9ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\uc6b0\uc218\ud55c \uc774\uba54\uc77c \ub274\uc2a4\ub808\ud130 \uc608\uc2dc<\/strong><\/h3>\n<p>\uc601\uac10\uc774 \ud544\uc694\ud558\uc2ed\ub2c8\uae4c? \ud06c\ub9ac\ud14c\uc624\uc758 \uc218\uc2e0\ud568\uc5d0\uc11c \ub208\uae38\uc744 \uc0ac\ub85c\uc7a1\uc740 \uc774\uba54\uc77c \ub274\uc2a4\ub808\ud130\ub4e4\uc744 \ud655\uc778\ud574\ubcf4\uc2ed\uc2dc\uc624.<\/p>\n<ul>\n<li><a href=\"https:\/\/www.theskimm.com\/\" target=\"_blank\" rel=\"noopener\">theSkimm<\/a>: \uac15\ub82c\ud55c \uc81c\ubaa9, \uba85\ub8cc\ud55c \uce90\uce58\ud504\ub808\uc774\uc988, \uc9c4\uc9c0\ud568\uacfc \uc7ac\ubbf8\uac00 \uacf5\uc874\ud558\ub294 \ucf58\ud150\uce20, \uc2a4\ub9c8\ud2b8\ud55c \ud64d\ubcf4(\ube0c\ub79c\ub4dc \ud30c\ud2b8\ub108\uc2ed\uacfc Skimm\u2019bassador \uacf5\uc720 \ud504\ub85c\uadf8\ub7a8 \uc774\uc6a9), \uc774 \ub274\uc2a4\ub808\ud130\ub294 \ubaa8\ub4e0 \uac83\uc744 \uac16\ucd94\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7955\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/06\/theskimm.png\" alt=\"good email newsletter\" width=\"341\" height=\"529\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/06\/theskimm.png 341w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/06\/theskimm-193x300.png 193w\" sizes=\"auto, (max-width: 341px) 100vw, 341px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><a href=\"https:\/\/moz.com\/\" target=\"_blank\" rel=\"noopener\">Moz Top 10<\/a>: Moz\uc758 \ub274\uc2a4\ub808\ud130\ub294 \ucda9\uc131\ub3c4\ub97c \uc720\uc9c0\ud558\ub294 \ud55c \ubc29\uc2dd\uc73c\ub85c\uc11c \uc774\ud0c0\uc801 \uc0ac\uace0 \ub9ac\ub354\uc2ed\uc744 \uc774\uc6a9\ud558\ub294 \uc88b\uc740 \uc608\uc785\ub2c8\ub2e4. Moz\ub294 \uc790\uccb4 \ucf58\ud150\uce20\uac00 \uc544\ub2c8\ub77c\ub3c4 \ub3c5\uc790\ub4e4\uc5d0\uac8c \uc911\uc694\ud55c \ucf58\ud150\uce20\ub77c\uba74 \ud3ec\ud568\uc744 \uc2dc\ud0b5\ub2c8\ub2e4. \uacb0\uacfc\uc801\uc73c\ub85c \uad6c\ub3c5\uc790\ub4e4\uc740 \ucc38\uc5ec\ub3c4\uac00 \ub192\uace0 \uc7a5\uae30\uc801\uc73c\ub85c \ub274\uc2a4\ub808\ud130\ub97c \uad6c\ub3c5\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7957\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/06\/Moz.png\" alt=\"Moz Email Newsletter\" width=\"537\" height=\"360\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/06\/Moz.png 537w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/06\/Moz-300x201.png 300w\" sizes=\"auto, (max-width: 537px) 100vw, 537px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><a href=\"http:\/\/www.warbyparker.com\/\" target=\"_blank\" rel=\"noopener\">Warby Parker<\/a>: Warby Parker\uc758 \uc774\uba54\uc77c\uc740 \uc720\ub824\ud558\uac8c \ub514\uc790\uc778 \ub418\uc5c8\uc744 \ubfd0 \uc544\ub2c8\ub77c \uad49\uc7a5\ud788 \uc7ac\ubc0c\uc2b5\ub2c8\ub2e4. \uc548\uacbd\uc744 \ud310\ub9e4\ud558\ub294 \ud68c\uc0ac\uc785\ub2c8\ub2e4. \uadf8\ub7f0\ub370, \uadf8 \ud310\ub9e4 \uacfc\uc815\uc5d0\uc11c \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uc6c3\uc74c\uc744 \uc120\uc0ac\ud569\ub2c8\ub2e4. \uad50\uc721\uc801\uc778 \ub0b4\uc6a9\ub3c4 \uc880 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7959\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/06\/Warby-Email-Newsletter.png\" alt=\"Warby Parker Email Newsletter\" width=\"329\" height=\"631\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/06\/Warby-Email-Newsletter.png 329w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/06\/Warby-Email-Newsletter-156x300.png 156w\" sizes=\"auto, (max-width: 329px) 100vw, 329px\" \/><\/p>\n<p>\uc774\uba54\uc77c \ub274\uc2a4\ub808\ud130\uc758 \uc7a5\uc810\uc744 \ud65c\uc6a9\ud558\uc2ed\uc2dc\uc624. \uc774 \uae00\uc744 \ub05d\uae4c\uc9c0 \ub2e4 \uc77d\uc73c\uc168\ub2e4\uba74, \ub2f9\uc2e0\uc740 \uc774\uc81c \uba4b\uc9c4 \ub274\uc2a4\ub808\ud130\ub97c \uad6c\ucd95\ud558\ub294\ub370 \ud544\uc694\ud55c \ubaa8\ub4e0 \uc9c0\uc2dd\uc744 \uac16\ucd98 \uac83\uc785\ub2c8\ub2e4. \ud589\uc6b4\uc744 \ube55\ub2c8\ub2e4!<\/p>\n<p>\uc601\ud5a5\ub825 \uc788\ub294 \ucc28\uc138\ub300 \uace0\uac1d, &#8216;Z\uc138\ub300&#8217;\uc5d0 \ub3c4\ub2ec\ud560 \uc218 \uc788\ub294 \uc790\uc138\ud55c \ubc29\ubc95\uc744 \ud655\uc778\ud558\uc2dc\ub824\uba74 \uc544\ub798 \ubc84\ud2bc\uc744 \ud074\ub9ad\ud558\uc138\uc694!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc740 \uc720\ud6a8\uc131\uc774 \uc785\uc99d\ub41c \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uae30\ubc95\uc785\ub2c8\ub2e4. \uc6b0\uc218\ud55c \ucf58\ud150\uce20\ub85c \ucda9\uc131 \uace0\uac1d\uc744 \ud0c0\uac9f\ud305\ud558\ub294 \uacbd\uc6b0, \ub274\uc2a4\ub808\ud130\ub294 \ud070 \ud6a8\uacfc\ub97c \ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uba54\uc77c\uc740 \ud3c9\uade0 122%\uc758 ROI\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub294 \uc18c\uc15c \ubbf8\ub514\uc5b4, \ub514\ub809\ud2b8 \uba54\uc77c, \uc720\ub8cc \uac80\uc0c9 \ub4f1 \ub2e4\ub978 \ub9c8\ucf00\ud305 \ud615\uc2dd \ubcf4\ub2e4 4\ubc30 \uc774\uc0c1 \ub354 \ub192\uc740 \uc218\uce58\uc785\ub2c8\ub2e4. \uad6c\ub3c5\uc790\ub4e4\uacfc \uc815\uae30\uc801\uc73c\ub85c \uacf5\uc720\ud560 \uc218 \uc788\ub294 \uac00\uce58\uc788\ub294 \ucf58\ud150\uce20\uac00 \uc788\uace0, \uadf8\ub7ec\ud55c \ucf58\ud150\uce20\ub97c \uac1c\ubc1c\ud558\ub294\ub370 \ud560\uc560\ud560 \uc218 [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":7962,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[173],"coauthors":[],"class_list":{"0":"post-7950","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":true,"has_embed":false,"download_url":"http:\/\/www2.criteo.com\/gen-z-report-download","download_button_text":"\ubcf4\uace0\uc11c \ub2e4\uc6b4\ub85c\ub4dc\ud558\uae30"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\ud6a8\uacfc\uc801\uc778 \uc774\uba54\uc77c \ub274\uc2a4\ub808\ud130\ub97c \uc791\uc131\ud558\ub294 \uc694\ub839 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\uc774\uba54\uc77c\uc740 \ud3c9\uade0 122%\uc758 ROI\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub294 \uc18c\uc15c \ubbf8\ub514\uc5b4, \ub514\ub809\ud2b8 \uba54\uc77c, \uc720\ub8cc \uac80\uc0c9 \ub4f1 \ub2e4\ub978 \ub9c8\ucf00\ud305 \ud615\uc2dd \ubcf4\ub2e4 4\ubc30 \uc774\uc0c1 \ub354 \ub192\uc740 \uc218\uce58\uc785\ub2c8\ub2e4. \uad6c\ub3c5\uc790\ub4e4\uacfc \uc815\uae30\uc801\uc73c\ub85c \uacf5\uc720\ud560 \uc218 \uc788\ub294 \uac00\uce58\uc788\ub294 \ucf58\ud150\uce20\uac00 \uc788\uace0, \uadf8\ub7ec\ud55c \ucf58\ud150\uce20\ub97c \uac1c\ubc1c\ud558\ub294\ub370 \ud560\uc560\ud560 \uc218 \uc788\ub294 \uc2dc\uac04\uacfc \ub9ac\uc18c\uc2a4\uac00 \uc788\ub2e4\uba74, \uc774\uba54\uc77c \ub274\uc2a4\ub808\ud130\ub294 \ud655\uc2e4\ud558\uace0 \uc2a4\ub9c8\ud2b8\ud55c \uc120\ud0dd\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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