{"id":8210,"date":"2018-07-24T16:23:22","date_gmt":"2018-07-24T16:23:22","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/?p=8210"},"modified":"2018-09-19T18:26:01","modified_gmt":"2018-09-19T18:26:01","slug":"youtube-facebook-%eb%b0%8f-twitter%ec%97%90-%eb%a7%9e%ea%b2%8c-%eb%b9%84%eb%94%94%ec%98%a4-%ea%b4%91%ea%b3%a0%eb%a5%bc-%ec%b5%9c%ec%a0%81%ed%99%94%ed%95%98%eb%8a%94-%eb%b0%a9%eb%b2%95","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/youtube-facebook-%eb%b0%8f-twitter%ec%97%90-%eb%a7%9e%ea%b2%8c-%eb%b9%84%eb%94%94%ec%98%a4-%ea%b4%91%ea%b3%a0%eb%a5%bc-%ec%b5%9c%ec%a0%81%ed%99%94%ed%95%98%eb%8a%94-%eb%b0%a9%eb%b2%95\/","title":{"rendered":"YouTube, Facebook \ubc0f Twitter\uc5d0 \ub9de\uac8c \ube44\ub514\uc624 \uad11\uace0\ub97c \ucd5c\uc801\ud654\ud558\ub294 \ubc29\ubc95"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\ub9c8\ucf00\ud130\ub4e4\uc740 \ud0c0\uac9f\ud654\ub41c \ub9de\ucda4\ud615 \ube44\ub514\uc624 \uad11\uace0\uac00 \ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305 \ud234\uc774\ub77c\ub294 \uc0ac\uc2e4\uc774\ub77c\ub294 \uc798 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubbf8\uad6d\uc758 \ube44\ub514\uc624 \uad11\uace0 \uc9c0\ucd9c\uc740 2015\ub144 77\uc5b5 \ub2ec\ub7ec\uc5d0\uc11c 2017\ub144\uc5d0\ub294 135\uc5b5 \ub2ec\ub7ec\ub85c \ub300\ud3ed \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \ube44\ub514\uc624\uac00 \ub2e4\ub978 \uad11\uace0 \uc720\ud615\ubcf4\ub2e4 \ube44\uc6a9\uc774 \ub9ce\uc774 \ub4dc\ub294 \uac83\uc740 \uc0ac\uc2e4\uc774\uc9c0\ub9cc, \uae30\uc5c5\ub4e4\uc740 \ube44\ub514\uc624 \uad11\uace0\uac00 \ub192\uc740 ROI\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uae68\ub2eb\uace0 \uc788\uace0 \uc788\ub294 \uc911\uc785\ub2c8\ub2e4.<\/p>\n<p>Aberdeen Group\uc5d0 \ub530\ub974\uba74, \ube44\ub514\uc624 \uad11\uace0\ub97c \ud65c\uc6a9\ud55c \ub9c8\ucf00\ud130\ub4e4\uc740 \uc870\uac74\uc5d0 \ubd80\ud569\ud558\ub294 \ub9ac\ub4dc\ub97c \uc5f0\uac04 66% \ub354 \ub9ce\uc774 \ud655\ubcf4\ud558\uace0 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c 54% \ub354 \ub192\uc77c \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ubfd0\ub9cc \uc544\ub2c8\ub77c, \ube44\ub514\uc624\ub97c \uc0ac\uc6a9\ud55c \uae30\uc5c5\ub4e4\uc758 76%\ub294 \ube44\ub514\uc624 \uad11\uace0\uac00 \ub9e4\ucd9c \ud5a5\uc0c1\uc5d0 \ub3c4\uc6c0\uc774 \ub418\uc5c8\ub2e4\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. \ub9e4\ucd9c\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\uae30 \uc704\ud574 <a href=\"https:\/\/marketingland.com\/facebook-adds-templates-canvas-ads-extends-iad-like-format-collections-216881\" target=\"_blank\" rel=\"noopener\">Facebook\uacfc \uac19\uc740 \ub300\ud615 SNS \uae30\uc5c5\ub4e4\uc774 \uc0c8\ub85c\uc6b4 \ube44\ub514\uc624 \ud3ec\ub9f7<\/a>\uc744 \ub3c4\uc785\ud558\uace0 \uc788\uc73c\uba70, \ub9c8\ucf00\ud305 \uc784\uc6d0\ub4e4\uc740 <a href=\"https:\/\/www.forbes.com\/sites\/kimberlywhitler\/2017\/11\/14\/18-marketing-trends-and-predictions-from-c-level-leaders-in-china\/#72e63b21767e\" target=\"_blank\" rel=\"noopener\">\uc9e7\uc740 \ube44\ub514\uc624\uac00 \ub300\uc138<\/a>\uac00 \ub420 \uac83\uc774\ub77c\uace0 \uc804\ub9dd\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ube44\ub514\uc624\uac00 \ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \uc704\ud55c \uae30\ubc18\uc774 \ub41c\ub2e4\ub294 \uc0ac\uc2e4\uc740 \ubd84\uba85\ud569\ub2c8\ub2e4.<\/p>\n<p>YouTube, Facebook \ubc0f Twitter\uc5d0 \ub9de\uac8c \ube44\ub514\uc624 \uad11\uace0\ub97c \ucd5c\uc801\ud654\ud558\ub294 \ubc29\ubc95\uc744 \uc54c\ub824 \ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Facebook \ube44\ub514\uc624 \ucd5c\uc801\ud654 \ud301<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8224\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/07\/video-ads-quote-image-KR-min.png\" alt=\"\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/07\/video-ads-quote-image-KR-min.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/07\/video-ads-quote-image-KR-min-300x150.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/07\/video-ads-quote-image-KR-min-768x384.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>\ubaa8\ubc14\uc77c \uae30\uae30 \uc0ac\uc6a9\uc790\ub4e4\uc740 \uc0ac\uc6a9 \uc2dc\uac04 \uc911 \uac70\uc758 5\ubd84\uc758 1(19%)\uc744 Facebook\uc5d0\uc11c \ubcf4\ub0c5\ub2c8\ub2e4. \uc774 \uc18c\uc15c \ub124\ud2b8\uc6cc\ud06c\uc758 \uc77c\uc77c \uc870\ud68c\uc218\ub294 80\uc5b5 \uac74\uc774 \ub118\uc2b5\ub2c8\ub2e4. \ucd1d \uc2dc\uac04\uc73c\ub85c \ub530\uc9c0\uba74 1\ucc9c\ub9cc \uc2dc\uac04 \uc815\ub3c4 \ub429\ub2c8\ub2e4.<\/p>\n<p>\ud6a8\uacfc\uc801\uc778 \ube44\ub514\uc624 \ucf58\ud150\uce20\ub97c \uad6c\ucd95\ud558\ub294 \ubc29\ubc95\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h5><strong>1. \ubaa8\ubc14\uc77c \ud37c\uc2a4\ud2b8 \ub514\uc790\uc778<\/strong><\/h5>\n<p>\uc2a4\ub9c8\ud2b8\ud3f0\uc73c\ub85c \ube44\ub514\uc624\ub97c \uc2dc\uccad\ud560 \ud655\ub960\uc740 \ub370\uc2a4\ud06c\ud0d1 \ubcf4\ub2e4 <a href=\"https:\/\/www.business2community.com\/video-marketing\/desktop-vs-mobile-video-consumption-need-know-01937184\" target=\"_blank\" rel=\"noopener\">30% \ub354 \ub192\uc2b5\ub2c8\ub2e4<\/a>. \uadf8\ub9ac\uace0 \ub300\ubd80\ubd84\uc758 \uc0ac\ub78c\ub4e4\uc774 \uc2a4\ub9c8\ud2b8\ud3f0\uc744 \ub298 \ud734\ub300\ud558\uae30 \ub54c\ubb38\uc5d0, \ud654\uba74\ube44\uc728\uc740 \uadf8\uc5d0 \ub9de\ub294 4:5, 2:3, 9:16 \ud3ec\ub9f7\uc774 \uac00\uc7a5 \uc801\ub2f9\ud569\ub2c8\ub2e4.<\/p>\n<p><em>\ubcf4\ub108\uc2a4 \ud301:<\/em>\u00a04:5 \ud654\uba74\ube44\uc728\uc758 \ube44\ub514\uc624 \ud3ec\ub9f7\uc740 Facebook\uacfc Instagram \ubaa8\ub450\uc5d0 \uc801\ud569\ud558\uae30 \ub54c\ubb38\uc5d0 \uc77c\uc11d\uc774\uc870\uac00 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h5><strong>2. \uc9e7\uac8c, \ucd5c\uace0\uc758 \ucf58\ud150\uce20\ub97c \uc55e\uc73c\ub85c<\/strong><\/h5>\n<p>\uc0ac\ub78c\ub4e4\uc774 \ubaa8\ubc14\uc77c \ub514\ubc14\uc774\uc2a4\ub85c \ucf58\ud150\uce20\ub97c \ubcf4\ub294 \uc2dc\uac04\uc740 <a href=\"https:\/\/www.facebook.com\/business\/help\/144240239372256?helpref=page_content\" target=\"_blank\" rel=\"noopener\">\ud3c9\uade0 1.7\ucd08<\/a>\uc785\ub2c8\ub2e4. \ub370\uc2a4\ud06c\ud0d1\uc758 \uacbd\uc6b0\ub294 \uc774\ubcf4\ub2e4 \uc57d\uac04 \uae34 2.5\ucd08\uc785\ub2c8\ub2e4. \uadf8\ub807\uae30 \ub54c\ubb38\uc5d0 \ucf58\ud150\uce20\ub294 \uc9e7\uc73c\uba74\uc11c\ub3c4 \ud765\ubbf8\ub85c\uc6cc\uc57c \ud569\ub2c8\ub2e4. \ubaa8\ubc14\uc77c \ube44\ub514\uc624\ub294 15\ucd08 \uc774\ud558\uc77c \uacbd\uc6b0\uac00 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc774\uba70, \ube0c\ub79c\ub4dc\ub098 \uc81c\ud488\uc740 \uc55e \ubd80\ubd84\uc5d0 \ub098\uc640\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h5><strong>3. \ucea1\uc158 \ucd94\uac00<\/strong><\/h5>\n<p>\u201c\uc18c\ub9ac \ucf1c\uae30\u201d\ub97c \uc635\uc158\uc73c\ub85c \uc81c\uacf5\ud569\ub2c8\ub2e4. <a href=\"https:\/\/digiday.com\/media\/silent-world-facebook-video\/\" target=\"_blank\" rel=\"noopener\">\ucd5c\ub300 85%\uc758 \ube44\ub514\uc624<\/a>\uac00 \uc74c\uc18c\uac70 \uc0c1\ud0dc\ub85c \uc2dc\uccad\ub429\ub2c8\ub2e4. \uadf8\ub7ec\ubbc0\ub85c \ube44\ub514\uc624\uc5d0 \ub300\ud654\ub098 \ub354\ube59\uc774 \uc788\uc73c\uba74 \uc2dc\uccad\uc790\ub4e4\uc774 \uc74c\uc18c\uac70 \uc0c1\ud0dc\ub85c \uc2dc\uccad\ud560 \uc218 \uc788\ub3c4\ub85d \uc790\ub9c9\uc744 \ud3ec\ud568\uc2dc\ud0a4\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4. \uc18c\ub9ac\ub97c \uc548\ub4e3\ub294\ub2e4\uace0 \ud574\uc11c \uc2dc\uccad\uc790\ub4e4\uc774 \uc9d1\uc911\ud574\uc11c \ubcf4\uc9c0 \uc54a\ub294 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. <a href=\"https:\/\/digiday.com\/media\/silent-world-facebook-video\/\" target=\"_blank\" rel=\"noopener\">MEC North America<\/a>\uac00 \uc218\ud589\ud55c \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \uc74c\uc18c\uac70 \uc0c1\ud0dc\ub85c \uc870\ud68c\ub41c \ube0c\ub79c\ub4dc \ube44\ub514\uc624\ub294 \ube0c\ub79c\ub4dc \ub9ac\ud504\ud2b8\ub098 \uad6c\ub9e4 \uc758\ub3c4 \uac19\uc740 KPI\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\uc9c0 \uc54a\uc740 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc2dc\uac01\uc801\uc73c\ub85c \ud765\ubbf8\uac00 \uc788\uace0 \uc989\uc2dc \ub208\uae38\uc744 \ub04c \uc218 \uc788\uc73c\uba74, \uc18c\ub9ac\uc5d0 \uad00\uacc4 \uc5c6\uc774 \ud6a8\uacfc\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h5><strong>4. \uc624\ub514\uc5b8\uc2a4 \uc138\ubd80 \uc815\uc758<\/strong><\/h5>\n<p>Facebook\uc758 \uc6d4\uac04 \ud65c\uc131 \uc774\uc6a9\uc790 \uc218\ub294 14.9\uc5b5 \uba85\uc774 \ub118\uc2b5\ub2c8\ub2e4. \ub54c\ubb38\uc5d0, \uc624\ub514\uc5b8\uc2a4\ub97c \uad6c\uccb4\uc801\uc73c\ub85c \uc815\ud558\ub294 \uac83\uc774 \ub300\ub2e8\ud788 \uc911\uc694\ud569\ub2c8\ub2e4. Facebook\uc740 \ud2b9\uc815 \uc704\uce58, \uc5f0\ub839\ub300, \uc131\ubcc4, \uc5b8\uc5b4, \uc2ec\uc9c0\uc5b4 \uc5c5\uc885, \ud559\ub825, \ub300\ud559 \uc878\uc5c5 \uc720\ubb34\uc5d0 \ub530\ub77c \ub300\uc0c1\uc744 \uc815\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4.<\/p>\n<p>\uac01 \ube44\ub514\uc624\uc5d0 \ub300\ud55c \ud0c0\uac9f \uc624\ub514\uc5b8\uc2a4\ub97c \uace0\ub824\ud558\uc5ec \ud398\ub974\uc18c\ub098\ub97c \uad6c\ucd95\ud574\uc57c \ud569\ub2c8\ub2e4. \uadf8 \ud6c4, \uc138\uadf8\uba3c\ud2b8\ud654\ub97c \uc2dc\uc791\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h5><strong>5. \ub124\uc774\ud2f0\ube0c \ube44\ub514\uc624: Facebook\uc73c\ub85c \uc9c1\uc811 \uc5c5\ub85c\ub4dc<\/strong><\/h5>\n<p>\ub124\uc774\ud2f0\ube0c \ube44\ub514\uc624\ub294 Youtube\ub098 Vimeo \uac19\uc740 \uc678\ubd80 \ube44\ub514\uc624 \uc2a4\ud2b8\ub9ac\ubc0d \ud50c\ub7ab\ud3fc\uc774 \uc544\ub2c8\ub77c Facebook\uc73c\ub85c \uc9c1\uc811 \uc5c5\ub85c\ub4dc\ub41c \ube44\ub514\uc624\ub97c \ub9d0\ud569\ub2c8\ub2e4. Facebook \uc0ac\uc6a9\uc790\ub4e4\uc740 \ub124\uc774\ud2f0\ube0c \ube44\ub514\uc624 \ud3ec\ub9f7\uc744 \uc120\ud638\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \ub124\uc774\ud2f0\ube0c Facebook \ube44\ub514\uc624\ub294 YouTube \ube44\ub514\uc624 \ub300\ube44 \ucd5c\ub300 <a href=\"https:\/\/www.quintly.com\/blog\/2017\/03\/facebook-video-study\" target=\"_blank\" rel=\"noopener\">530% \ub354 \ub9ce\uc740 \ub313\uae00\uc774 \ub2ec\ub838\uace0 477% \ub354 \ub9ce\uc774 \uacf5\uc720<\/a>\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>YouTube \ube44\ub514\uc624 \ucd5c\uc801\ud654 \ud301<\/strong><\/h3>\n<p>\uc774\uc6a9\uc790\uac00 10\uc5b5 \uba85\uc774 \ub118\ub294 YouTube\ub294 \ubaa8\ubc14\uc77c\ub85c <a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/video-trends-where-audience-watching\/\" target=\"_blank\" rel=\"noopener\">\uc5ec\ub290 \ubc29\uc1a1\uc774\ub098 \ucf00\uc774\ube14 TV \ubcf4\ub2e4 \ub354 \ub9ce\uc740 \uc218\uc758 18\uc138~49\uc138 \uc5f0\ub839\ub300 \uc774\uc6a9\uc790\ub4e4\uc5d0\uac8c \ub3c4\ub2ec<\/a>\ud569\ub2c8\ub2e4. Google\uc5d0 \ub530\ub974\uba74 <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-gb\/advertising-channels\/video\/how-youtube-extends-the-reach-and-engagement\/\" target=\"_blank\" rel=\"noopener\">YouTube \uad11\uace0<\/a>\ub294 \ube44\ub514\uc624 \uad11\uace0\uac00 \ub3c4\ub2ec\ud558\ub294 \ubc00\ub808\ub2c8\uc5c4 \uc624\ub514\uc5b8\uc2a4 \uc218\ub97c 42%\ub97c \ud5a5\uc0c1\uc2dc\ucf1c \uc8fc\uace0 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub97c 10\ubc30, \uc9c0\ub098\uac04 \ube44\ub514\uc624\uc758 \uc870\ud68c \uc218\ub97c 500% \ub354 \ud5a5\uc0c1\uc2dc\ucf1c \uc904 \uc218 \uc788\ub294 \uc7a0\uc7ac\ub825\uc744 \ubcf4\uc720\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8226\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/07\/video-ads-quote-image-2-KR-min.png\" alt=\"\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/07\/video-ads-quote-image-2-KR-min.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/07\/video-ads-quote-image-2-KR-min-300x150.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/07\/video-ads-quote-image-2-KR-min-768x384.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>\ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud55c \ud6c4 \uad11\uace0\uac00 \ucea0\ud398\uc778 \ubaa9\ud45c\uc5d0 \ub9de\uac8c \uc9c4\ud589\ub418\uace0 \uc788\ub294\uc9c0 \ud655\uc778\ud558\uae38 \uc6d0\ud558\ub294 \uacbd\uc6b0, \ucd5c\ub300\uc758 \ud6a8\uacfc\ub97c \ub0bc \uc218 \uc788\ub3c4\ub85d \ube44\ub514\uc624 \uad11\uace0\ub97c \ucd5c\uc801\ud654\ud558\ub294 \ubc29\ubc95\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h5><strong>1. 2\uc8fc \ub3d9\uc548 \uc9c0\ucf1c\ubcf4\uae30<\/strong><\/h5>\n<p>YouTube \uc6f9\uc0ac\uc774\ud2b8\ub294 \ube44\ub514\uc624 \uad11\uace0\ub97c \uc2dc\uc791\ud558\uace0 2\uc8fc\uac04 \uc9c0\ucf1c\ubcf8 \ud6c4 \ucd5c\uc801\ud654\ud560 \uac83\uc744 \uad8c\ud569\ub2c8\ub2e4. \uc774\ub294 \ucd5c\uc801\ud654\ub97c \ud558\ub294\ub370 \ud544\uc694\ud55c \ucda9\ubd84\ud55c \uacb0\uacfc\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\ub294 \uc2dc\uac04\uc744 \uc90d\ub2c8\ub2e4. \uc775\uc219\ud574\uc9c8 \ud544\uc694\uac00 \uc788\ub294 \ub450 \uac00\uc9c0 \uc9c0\ud45c\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\uc870\ud68c\uc728(View rate) \u2013 \ube44\ub514\uc624 \uad11\uace0\ub97c 30\ucd08 \uc774\uc0c1 \ub610\ub294 \ub05d\uae4c\uc9c0 \uc2dc\uccad(30\ucd08 \ubbf8\ub9cc\uc758 \uacbd\uc6b0)\ud558\uc5ec \uc0c1\ud638\uc791\uc6a9\ud55c \uc0ac\ub78c\uc758 \uc218\ub97c \ub178\ucd9c\ub41c \ud69f\uc218(\ube44\ub514\uc624 \uad11\uace0\uac00 \ud45c\uc2dc\ub41c \ud69f\uc218)\ub85c \ub098\ub208 \uc218\uce58<\/li>\n<li>\uc870\ud68c\ub2f9\ube44\uc6a9(CPV) \u2013 \uac01 \uc870\ud68c \uac74\uc218\uc5d0 \ub300\ud574 \uc9c0\ubd88\ud55c \ud3c9\uade0 \ube44\uc6a9<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h5><strong>2. \uc870\ud68c\uc728 \ud5a5\uc0c1\uc744 \uc704\ud55c \ucd5c\uc801\ud654<\/strong><\/h5>\n<p>\uc870\ud68c\uc728\uc740 \uad11\uace0\uac00 \uc5bc\ub9c8\ub098 \ud6a8\uacfc\uc801\uc778\uc9c0\ub97c \uc774\ud574\ud558\ub294\ub370 \uc911\uc694\ud55c \uc9c0\ud45c\uc785\ub2c8\ub2e4. \uc870\ud68c\uc728\uc774 \ub192\ub2e4\ub294 \uac83\uc740 \uace7 \uad11\uace0\uac00 \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \ub04c\uace0 \uc788\ub2e4\ub294 \ub9d0\uc785\ub2c8\ub2e4. \uc774\ub97c \ucd5c\uc801\ud654\ud558\uae30 \uc704\ud574, \uba87 \uac00\uc9c0 \uc18c\uc18c\ud55c \ubcc0\uacbd\uc744 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li><em>\uad00\uc2ec \ub04c\uae30.<\/em> \uc378\ub124\uc77c \uc774\ubbf8\uc9c0\ub97c \uc2e0\uc911\ud558\uac8c \uc120\ud0dd\ud574\uc57c \ud569\ub2c8\ub2e4. \uc378\ub124\uc77c \uc774\ubbf8\uc9c0\ub294 \ube44\ub514\uc624\uac00 \ud398\uc774\uc9c0\uc5d0 \ud45c\uc2dc\ub418\uc5c8\uc744 \ub54c \ubdf0\uc5b4\ub4e4\uc774 \uac00\uc7a5 \uba3c\uc800 \ubcf4\ub294 \uac83\uc774\uae30 \ub54c\ubb38\uc5d0 \ube44\ub514\uc624\uc758 \ub0b4\uc6a9\uc744 \uac00\uc7a5 \uc798 \ubcf4\uc5ec\uc8fc\ub294 \uc774\ubbf8\uc9c0\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<li><em>\uc9e7\uac8c \uc720\uc9c0.<\/em>\u00a0Facebook \ube44\ub514\uc624\uc640 \ub9c8\ucc2c\uac00\uc9c0\ub85c, \uc9e7\uc740 \ube44\ub514\uc624\uac00 \ub354 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4.<\/li>\n<li><em>\uc81c\ubaa9, \uc5d4\ub4dc \uce74\ub4dc, CTA \ub4f1\uc744 \uc5ec\ub7ec \uac00\uc9c0 \ud615\ud0dc\ub85c \ubcc0\ud615\ud574\ubd05\ub2c8\ub2e4.<\/em>\u00a0\uc774\ub7ec\ud55c \uc791\uc740 \ubcc0\uacbd\uc73c\ub85c \uc0ac\ub78c\ub4e4\uc774 \ube44\ub514\uc624\uc640 \uc0c1\ud638\uc791\uc6a9\ud558\ub294 \ubc29\uc2dd\uc744 \ubcc0\ud654\uc2dc\ud0a4\uace0 \uc870\ud68c\uc728\uc744 \ud5a5\uc0c1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><em>\uad11\uace0 \ud53c\ub85c \ud68c\ud53c.<\/em>\u00a0\ubdf0\uc5b4\ub4e4\uc774 \uad11\uace0\ub97c \ub108\ubb34 \ub9ce\uc774 \ubd10\uc11c \uc9c0\uaca8\uc6cc\uc9c0\ub3c4\ub85d \ub9cc\ub4e4\uba74 \uc548\ub429\ub2c8\ub2e4. \ub450\uc138 \uac00\uc9c0 \uad11\uace0 \ubc84\uc804\uc744 \ub9cc\ub4e4\uc5b4 \uc9c0\uc18d\uc801\uc73c\ub85c \uad00\uc2ec\uc744 \uc720\ub3c4\ud558\uace0, \uc5b4\ub5a4 \ubc84\uc804\uc774 \uac00\uc7a5 \ud6a8\uacfc\uac00 \uc788\ub294\uc9c0\ub97c \ud30c\uc545\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h5><strong>3. \ud0c0\uac9f \uc624\ub514\uc5b8\uc2a4 \uc870\uc815<\/strong><\/h5>\n<p>\uad11\uace0 \ubaa9\ud45c\uac00 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4 \ud5a5\uc0c1\ubfd0\ub9cc \uc544\ub2c8\ub77c \uad6c\ub9e4\uc804\ud658\uc728\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \uac83\uc774\ub77c\uba74, \ud0c0\uac9f\ud305 \ubc94\uc704\ub97c \uc881\ud790 \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub798\uc57c \uc778\uac8c\uc774\uc9c0\uc640 \uad6c\ub9e4 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uad11\uace0\uac00 \ubcf4\uc5ec\uc9c8 \uc218 \uc788\ub294 \ud655\ub960\uc774 \ub192\uc544\uc9d1\ub2c8\ub2e4. YouTube\uc758 \uacbd\uc6b0, \ub2e4\uc591\ud55c \ubc29\ubc95\uc73c\ub85c \uad11\uace0 \ubdf0\uc5b4 \ubc94\uc704\ub97c \uc81c\ud55c\ud558\uc5ec \uc624\ub514\uc5b8\uc2a4\ub97c \ud0c0\uac8c\ud305\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud0c0\uac8c\ud305 \ubc94\uc704\ub97c \uc881\ud788\ub294 \ub370\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \ubc29\uc2dd\uc774 \ubcf4\ud3b8\uc801\uc73c\ub85c \uc0ac\uc6a9\ub429\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\uc778\uad6c \ud1b5\uacc4<\/strong>: \uc5f0\ub839, \uc131\ubcc4, \uc790\ub140 \uc720\ubb34\uc5d0 \ub530\ub978 \ud0c0\uac8c\ud305<\/li>\n<li><strong>\uad00\uc2ec\uc0ac<\/strong>: \ub2e4\ub978 \uc8fc\uc81c\uc758 \ud398\uc774\uc9c0\ub97c \ubc29\ubb38\ud558\ub294 \uacbd\uc6b0\uc5d0\ub3c4 \uad00\uc2ec \uc8fc\uc81c\uc5d0 \ub530\ub77c \ub300\uc0c1\uc5d0\uac8c \ub3c4\ub2ec\n<ul>\n<li><strong>\uad00\ub828\uc131<\/strong>: \uad11\uace0\uc758 \uc8fc\uc81c\uc640 \uad00\ub828 \uc788\ub294 \uc8fc\uc81c\uc5d0 \uad00\uc2ec\uc774 \ub9ce\uc740 \ub300\uc0c1\uc5d0\uac8c \ub3c4\ub2ec<\/li>\n<li><strong>\uc758\ub3c4\uc640 \uc911\ub300\uc0ac<\/strong>: \uad11\uace0\ud558\ub824\ub294 \uc81c\ud488\uacfc \ube44\uc2b7\ud55c \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uad6c\ub9e4\ud560 \uac83\uc744 \uc9c4\uc9c0\ud558\uac8c \uace0\ub824\ud558\uba70 \uac80\uc0c9\ud558\uace0 \uc788\ub294 \uace0\uac1d \ubc1c\uacac<\/li>\n<\/ul>\n<\/li>\n<li><strong>\ud1a0\ud53d<\/strong>: YouTub\uc640 Display Network\uc758 \ud2b9\uc815 \ud1a0\ud53d\uc5d0 \ub530\ub77c \ube44\ub514\uc624 \uad11\uace0\ub97c \ud0c0\uac8c\ud305. \ud1a0\ud53d \ud0c0\uac8c\ud305\uc740 \uad11\ubc94\uc704\ud55c \ube44\ub514\uc624, \ucc44\ub110 \ubc0f \uc6f9\uc0ac\uc774\ud2b8\uc5d0 \ub3c4\ub2ec\ud558\ub294\ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, &#8220;\ud578\ub4dc\ubc31&#8221;\uc744 \ud0c0\uac8c\ud305\ud558\ub294 \uacbd\uc6b0, \ud578\ub4dc\ubc31\uacfc \uad00\ub828\ub41c \ube44\ub514\uc624\ub97c \uc2dc\uccad\ud558\ub294 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uad11\uace0\uac00 \ud45c\uc2dc\ub429\ub2c8\ub2e4.<\/li>\n<li><strong>\ub9ac\ub9c8\ucf00\ud305<\/strong>: TrueView \uad11\uace0 \ub610\ub294 YouTube \ucc44\ub110\uc744 \ud1b5\ud574 \uae30\uc874\uc758 \ube0c\ub79c\ub4dc \ube44\ub514\uc624 \uad11\uace0\uc640 \uc0c1\ud638\uc791\uc6a9\uc744 \ud55c \ubdf0\uc5b4\ub4e4\uc5d0\uac8c \ub3c4\ub2ec<\/li>\n<li><strong>\uc704\uce58<\/strong>: \ud2b9\uc815 \uc6f9\uc0ac\uc774\ud2b8, \ucc44\ub110 \ub610\ub294 \uadf8 \ub0b4\ubd80\uc5d0\uc11c\uc758 \uc704\uce58\ub97c \ud0c0\uac8c\ud305<\/li>\n<li><strong>\ud0a4\uc6cc\ub4dc<\/strong>: \ube44\ub514\uc624 \uad11\uace0 \ud3ec\ub9f7\uc5d0 \ub530\ub77c, YouTube \ube44\ub514\uc624\ub098 \ucc44\ub110\uacfc \uad00\ub828\ub41c \ub2e8\uc5b4\ub098 \uc5b4\uad6c\/\ud0a4\uc6cc\ub4dc\uc5d0 \uae30\ubc18\ud574 \ube44\ub514\uc624 \uad11\uace0\ub97c \ud45c\uc2dc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774\ub7ec\ud55c \uc811\uadfc\ubc29\uc2dd\uc740 \uad11\uace0 \ud45c\uc2dc \ube48\ub3c4\uac00 \ub300\ud3ed \ub0ae\uc544\uc9c8 \uc218 \uc788\uae30 \ub54c\ubb38\uc5d0 \uc8fc\uc758\uac00 \uc694\uad6c\ub429\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h4><\/h4>\n<h5><strong>4. \ub2e4\ub978 \ubaa8\ub4e0 \uac83\uc758 \ucd5c\uc801\ud654<\/strong><\/h5>\n<p>\uad11\uace0\ub294 \uc9c4\uacf5 \uc0c1\ud0dc\ub85c \uc874\uc7ac\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uad11\uace0\ub294 \ube0c\ub79c\ub4dc\uc758 \uc77c\ubd80\ub85c, \uc804\uccb4 \ucea0\ud398\uc778\uc5d0\ub294 YouTube \ucc44\ub110 \ub79c\ub529 \ud398\uc774\uc9c0, \uc6f9\uc0ac\uc774\ud2b8, \ub2e4\ub978 \ucf58\ud150\uce20 \ub4f1\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \ubdf0\uc5b4\ub4e4\uc774 \uc5b4\ub5a4 \ube0c\ub79c\ub4dc \uc0ac\uc774\ud2b8\uc5d0 \uc788\ub294\uc9c0 \ud655\uc2e4\ud558\uac8c \uc54c \uc218 \uc788\ub3c4\ub85d \ubaa8\ub4e0 \uac83\uc5d0\ub294 \ube0c\ub79c\ub4dc\uac00 \ud3ec\ud568\ub418\uace0 \uc2dc\uac01\uc801\uc73c\ub85c \uc815\ub82c\uc774 \ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\uad11\uace0\uc758 \uc911\ubc18 \ub610\ub294 \ud6c4\ubc18\ubd80\uc5d0 \uba85\ud655\ud55c CTA\ub97c \ud3ec\ud568\uc2dc\ucf1c \ubdf0\uc5b4\ub4e4\uc774 \uae30\uc5c5\uc758 \uc6f9\uc0ac\uc774\ud2b8\ub85c \uc774\ub3d9\ud558\uc5ec \uc81c\ud488\uc744 \uad6c\ub9e4\ud558\uac70\ub098 YouTube \ucc44\ub110\ub85c \uc774\ub3d9\ud558\uc5ec \ucd94\uac00\uc801\uc778 \ucf58\ud150\uce20\ub97c \ud655\uc778\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Twitter \ube44\ub514\uc624 \ucd5c\uc801\ud654 \ud301<\/strong><\/h3>\n<p>Twitter \ube44\ub514\uc624 \uc870\ud68c\uc218\ub294 <a href=\"https:\/\/business.twitter.com\/en\/video-on-twitter.html\" target=\"_blank\" rel=\"noopener\">\uc791\ub144 \ub300\ube44 220\ubc30\uac00 \uc99d\uac00<\/a>\ud588\uc2b5\ub2c8\ub2e4. \uc774\ubfd0\ub9cc \uc544\ub2c8\ub77c, Twitter \ube44\ub514\uc624\ub294 \ub9ac\ud2b8\uc717 \ub420 \ud655\ub960\uc774 \uc0ac\uc9c4\ubcf4\ub2e4 6\ubc30 \ub354 \ub192\uace0 Twitter \ube44\ub514\uc624\uc758 93%\ub294 \ubaa8\ubc14\uc77c \ub514\ubc14\uc774\uc2a4\ub85c \uc870\ud68c\ub429\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8227\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/07\/video-ads-quote-image-3-min.png\" alt=\"\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/07\/video-ads-quote-image-3-min.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/07\/video-ads-quote-image-3-min-300x150.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/07\/video-ads-quote-image-3-min-768x384.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Twitter\uc5d0\uc11c\uc758 \ube44\ub514\uc624 \uad11\uace0\ub294, \ud2b9\ud788 Twitter \uc624\ub514\uc5b8\uc2a4\uc5d0\uac8c \ud6a8\uacfc\uac00 \ub192\uc2b5\ub2c8\ub2e4. Twitter \uc624\ub514\uc5b8\uc2a4\uc758 53%\ub294 \uc870\uae30 \uc218\uc6a9\uc790\ub4e4\uc774\uace0, 64%\ub294 \uad6c\ub9e4\uc5d0 \uc601\ud5a5\uc744 \uc904 \ud655\ub960\uc774 \ub192\uc73c\uba70, 80%\ub294 \uc7ac\ub825 \uc788\ub294 \ubc00\ub808\ub2c8\uc5c4 \uc138\ub300\uc785\ub2c8\ub2e4.<\/p>\n<p>Twitter \ube44\ub514\uc624 \uad11\uace0\uc5d0\uc11c \ucd5c\uace0\uc758 \ud6a8\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\ub294 \ubc29\ubc95\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h5><strong>1. \ube44\ub514\uc624\ub294 \uc9e7\uac8c, \ub124\uc774\ud2f0\ube0c \ud3ec\ub9f7\uc73c\ub85c<\/strong><\/h5>\n<p>\ud2b9\ubcc4\ud55c \uc694\uccad\uc744 \ud558\uc9c0 \uc54a\ub294 \ud55c, Twitter \ube44\ub514\uc624\ub294 2\ubd84 20\ucd08\ub97c \ub118\uc744 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. Facebook \uad11\uace0\uc640 \ub9c8\ucc2c\uac00\uc9c0\ub85c Twitter \ube44\ub514\uc624\ub294 Twitter\ub85c \uc9c1\uc811 \uc5c5\ub85c\ub4dc \ub418\ub294 \uacbd\uc6b0\uac00 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc774\uace0 \uc778\uac8c\uc774\uc9c0 \ud655\ub960\ub3c4 \ub192\uc2b5\ub2c8\ub2e4.\u00a0<a href=\"https:\/\/business.twitter.com\/en\/blog\/Why-you-should-focus-on-native-and-video-advertising.html\" target=\"_blank\" rel=\"noopener\">Twitter \ub370\uc774\ud130<\/a>\uc5d0 \ub530\ub974\uba74, \ub124\uc774\ud2f0\ube0c \uad11\uace0\ub294 \ub9c1\ud06c\ub41c \ube44\ub514\uc624\ubcf4\ub2e4 2.5\ubc30 \ub354 \ub9ce\uc740 \ub313\uae00\uc774 \ub2ec\ub9ac\uace0, 2.8\ubc30 \ub354 \ub9ce\uc774 \ub9ac\ud2b8\uc717\ub418\uba70, like \ud074\ub9ad \uc218\uac00 1.9\ubc30 \ub354 \ub9ce\uc2b5\ub2c8\ub2e4. \ub9c8\uc9c0\ub9c9\uc73c\ub85c, \ud654\uba74 \ube44\uc728\uc740 <a href=\"https:\/\/support.google.com\/displayspecs\/answer\/6244563\" target=\"_blank\" rel=\"noopener\">3:1 \ub610\ub294 1:3<\/a>, \ud06c\uae30\ub294 32\u00d732\uc5d0\uc11c 1280\u00d71024\uc758 \ud06c\uae30\uac00 \uac00\uc7a5 \uc801\ud569\ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h5><strong>2. \uc62c\ubc14\ub978 \ud0c0\uac9f\u2026<\/strong><\/h5>\n<p>YouTube\uc640 Facebook\uacfc \ub9c8\ucc2c\uac00\uc9c0\ub85c, Twitter\ub3c4 \uad00\uc2ec \uc8fc\uc81c, \ud0a4\uc6cc\ub4dc, \ub514\ubc14\uc774\uc2a4 \ud0c0\uac8c\ud305 \ub4f1 \uc624\ub514\uc5b8\uc2a4 \ud0c0\uac8c\ud305\uc744 \uc138\ubd80 \uc870\uc728\ud560 \uc218 \uc788\ub294 \uc635\uc158\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\uc678\uc5d0\ub3c4, @\ud578\ub4e4(\ud2b8\uc704\ud130 \uc774\uc6a9\uc790 \uc774\ub984)\uc744 \ud3ec\ud568\uc2dc\ucf1c \ud2b9\uc815 \uc624\ub514\uc5b8\uc2a4\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\ub3c4\ub85d \ud314\ub85c\uc6cc\ub97c \ud0c0\uac8c\ud305\ud560 \uc218 \uc788\uc73c\uba70, \uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \uc0c1\ud0dc \ubaa8\ub450\uc5d0\uc11c\uc758 \ud589\ub3d9\uc5d0 \uae30\ubc18\ud558\uc5ec \uc0ac\uc6a9\uc790\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc8fc\ub294 \ud589\ub3d9 \uae30\ubc18 \ud0c0\ucf00\ud305\uc744 \uc120\ud0dd\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h5><strong>3. \u2026 \uadf8\ub7ec\ub098 \uc624\ubc84 \ud0c0\uac8c\ud305\uc740 \uc9c0\uc591, \ub2e4\uc218\uc758 \ucea0\ud398\uc778 \ud65c\uc6a9<\/strong><\/h5>\n<p>\uc8fc\uc758 \uc0ac\ud56d: Twitter\ub294 \ud56d\uc0c1 \uc9c0\uc5ed\uacfc \ub514\ubc14\uc774\uc2a4 \ubcc4\ub85c \ud0c0\uac8c\ud305\ud558\uace0, \uac01 \ucea0\ud398\uc778 \ubcc4\ub85c \ud55c \uc720\ud615\uc758 \uc624\ub514\uc5b8\uc2a4\ub9cc \ud0c0\uac8c\ud305\ud558\uba70, \ub2e4\uc218\uc758 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud560 \uac83\uc744 \uad8c\uc7a5\ud569\ub2c8\ub2e4. \ucea0\ud398\uc778\uc774 \ud2b9\uc815 \uc624\ub514\uc5b8\uc2a4\uc5d0\uc11c \ud6a8\uacfc\uc801\uc778\uc9c0 \ubcf4\ub2e4 \uc27d\uac8c \ucd94\uc801\ud558\uace0 \uadf8\uc5d0 \ub530\ub77c \ucea0\ud398\uc778\uc744 \ucd5c\uc801\ud654\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ucea0\ud398\uc778\uc774 \ud6a8\uacfc\uc801\uc774\uc9c0 \uc54a\uc740 \uacbd\uc6b0, \ud314\ub85c\uc6cc \uadf8\ub8f9, \ud2b8\uc717, \ud0a4\uc6cc\ub4dc\ub97c \uc0ad\uc81c\ud558\uace0 \ud6a8\uacfc\uac00 \uc788\uc744 \ub9cc\ud55c \ub2e4\ub978 \uac83\ub4e4\ub85c \uad50\uccb4\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\uc2e4\uc2dc\uac04 \uad11\uace0 \ubcc0\uacbd<\/strong><\/h3>\n<p>\ube44\ub514\uc624 \ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c <a href=\"http:\/\/www.criteo.com\/kr\/for-marketers\/products\/criteo-dynamic-retargeting\/\">\ube44\ub514\uc624 \ub9ac\ud0c0\uac8c\ud305<\/a>\uc740 \uac04\uacfc\ud560 \uc218 \uc5c6\ub294 \uc911\uc694\ud55c \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc785\ub2c8\ub2e4. \ube44\ub514\uc624 \ub9ac\ud0c0\uac8c\ud305\uc740 \uace0\uac1d\ub4e4\uc758 \uc7ac\ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\ub294 \uc911\uc694\ud55c \uc804\ub7b5\uc785\ub2c8\ub2e4. \uad6c\ub9e4 \uc804\ud658\uc728\uacfc \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub97c \ud5a5\uc0c1\uc2dc\ud0a4\ub824\uba74, \ud734\ub300\ud3f0, \ud0dc\ube14\ub9bf, \ub370\uc2a4\ud06c\ud0d1 \ub4f1 \uad6c\ub9e4\uc790\uac00 \uc0ac\uc6a9\ud558\ub294 \ub514\ubc14\uc774\uc2a4\uc640 Facebook, YouTube, Twitter \ub4f1\uc758 SNS\uc5d0 \uad11\uace0\ub97c \uac8c\uc7ac\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\uc704\uc5d0\uc11c \uc5b8\uae09\ud55c \uc138 \uac00\uc9c0 \ucc44\ub110\uc5d0\uc11c\ub294 \ube44\ub514\uc624 \ud55c\ud3b8\uc744 \ub9cc\ub4e4\uc5b4 \ubaa8\ub4e0 \ucc44\ub110\uc5d0\uc11c \uad6c\ud604\ud558\uace0 \ucd5c\uc801\ud654\ub97c \ud1b5\ud574 \ub3c4\ub2ec \ubc94\uc704\ub97c \uadf9\ub300\ud654\ud558\ub294 \uac83\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4.\u00a0\ube44\ub514\uc624\ub294 \ubcf4\ub294 \uc774\ub4e4\uc758 \uad00\uc2ec\uc744 \uc0ac\ub85c\uc7a1\uc73c\uba70, \uadf8 \ucf58\ud150\uce20\uac00 \ub9de\ucda4\ud654\ub41c \uacbd\uc6b0\ub77c\uba74 \uc81c\ud488 \uc120\ud0dd, \ube0c\ub79c\ub4dc \uc778\uc9c0, \ud06c\ub85c\uc2a4 \ucc44\ub110 \ud130\uce58\ud3ec\uc778\ud2b8\uc5d0 \ud070 \uc601\ud5a5\uc744 \uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>1\ub3001 \ub9de\ucda4\ud654\uc640 \uad00\ub828\ub41c \uc0c1\ud488 \ucd94\ucc9c\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \ud765\ubbf8\ub85c\uc6b4 \ube44\ub514\uc624 \ud3ec\ub9f7\uc744 \ud1b5\ud574, \uc774 \ubc29\ub300\ud55c \uc7a0\uc7ac \uace0\uac1d \uae30\ubc18\uc744 \ub9ac\ud0c0\uac8c\ud305\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc740 \uc774\uc81c\uae4c\uc9c0 \uc5c6\uc5c8\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624 \ub2e4\uc774\ub098\ubbf9 \ub9ac\ud0c0\uac8c\ud305\uc740 \uac01 \ud0c0\uac9f \uace0\uac1d\uc758 \ud589\ub3d9\uacfc \uad6c\ub9e4 \uc758\ub3c4\uc5d0 \uae30\ubc18\ud574 \ub9de\ucda4\ud654\ub41c \ube44\ub514\uc624 \uad11\uace0\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p>\ube44\ub514\uc624 \ub9ac\ud0c0\uac8c\ud305\uc774 \uc5b4\ub5bb\uac8c \uc791\ub3d9\ud558\ub294\uc9c0 \ubcf4\ub2e4 \uc790\uc138\ud55c \uc815\ubcf4\ub97c \uc6d0\ud558\uc2dc\uba74 <a href=\"http:\/\/www.criteo.com\/kr\/blog\/%eb%b9%84%eb%94%94%ec%98%a4-%eb%a6%ac%ed%83%80%ea%b2%8c%ed%8c%85-%ec%9e%91%eb%8f%99-%ec%9b%90%eb%a6%ac-%eb%b0%8f-%ed%95%84%ec%9a%94%ed%95%9c-%ec%9d%b4%ec%9c%a0\/\">\uc5ec\uae30\ub97c \ud074\ub9ad<\/a>\ud558\uc2dc\uac70\ub098 \ud06c\ub9ac\ud14c\uc624\uc758 &#8216;\ub9ac\ud0c0\uac8c\ud305 201 \uac00\uc774\ub4dc&#8217;\ub97c \ub2e4\uc6b4\ub85c\ub4dc\ud558\uc2ed\uc2dc\uc624!<\/p>\n<p><a href=\"http:\/\/www2.criteo.com\/download-retargeting-201-ebook-now\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7538 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/07\/18_Blog_CTA-Buttons_Retargeting-201.jpg\" alt=\"\" width=\"1250\" height=\"313\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \ub9c8\ucf00\ud130\ub4e4\uc740 \ud0c0\uac9f\ud654\ub41c \ub9de\ucda4\ud615 \ube44\ub514\uc624 \uad11\uace0\uac00 \ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305 \ud234\uc774\ub77c\ub294 \uc0ac\uc2e4\uc774\ub77c\ub294 \uc798 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubbf8\uad6d\uc758 \ube44\ub514\uc624 \uad11\uace0 \uc9c0\ucd9c\uc740 2015\ub144 77\uc5b5 \ub2ec\ub7ec\uc5d0\uc11c 2017\ub144\uc5d0\ub294 135\uc5b5 \ub2ec\ub7ec\ub85c \ub300\ud3ed \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \ube44\ub514\uc624\uac00 \ub2e4\ub978 \uad11\uace0 \uc720\ud615\ubcf4\ub2e4 \ube44\uc6a9\uc774 \ub9ce\uc774 \ub4dc\ub294 \uac83\uc740 \uc0ac\uc2e4\uc774\uc9c0\ub9cc, \uae30\uc5c5\ub4e4\uc740 \ube44\ub514\uc624 \uad11\uace0\uac00 \ub192\uc740 ROI\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uae68\ub2eb\uace0 \uc788\uace0 \uc788\ub294 \uc911\uc785\ub2c8\ub2e4. Aberdeen Group\uc5d0 \ub530\ub974\uba74, \ube44\ub514\uc624 \uad11\uace0\ub97c \ud65c\uc6a9\ud55c \ub9c8\ucf00\ud130\ub4e4\uc740 \uc870\uac74\uc5d0 [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":8218,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[173],"coauthors":[],"class_list":{"0":"post-8210","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":true,"has_embed":false,"download_url":"http:\/\/www2.criteo.com\/l\/126241\/2018-05-01\/58wryf","download_button_text":"\ubcf4\uace0\uc11c \ub2e4\uc6b4\ub85c\ub4dc\ud558\uae30"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>YouTube, Facebook \ubc0f Twitter\uc5d0 \ub9de\uac8c \ube44\ub514\uc624 \uad11\uace0\ub97c \ucd5c\uc801\ud654\ud558\ub294 \ubc29\ubc95 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\ud0c0\uac9f\ud654\ub41c \ub9de\ucda4\ud615 \ube44\ub514\uc624 \uad11\uace0\ub294 \uc775\ud788 \uc54c\ub824\uc9c4 \ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305 \ud234\uc785\ub2c8\ub2e4. \ube44\ub514\uc624 \uad11\uace0\ub97c \ud65c\uc6a9\ud55c \ub9c8\ucf00\ud130\ub4e4\uc740 \uc870\uac74\uc5d0 \ubd80\ud569\ud558\ub294 \ub9ac\ub4dc\ub97c \uc5f0\uac04 66% \ub354 \ub9ce\uc774 \ud655\ubcf4\ud558\uace0 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c 54% \ub354 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. Facebook\uacfc \uac19\uc740 \ub300\ud615 SNS \uae30\uc5c5\ub4e4\uc774 \uc0c8\ub85c\uc6b4 \ube44\ub514\uc624 \ud3ec\ub9f7\uc744 \ub3c4\uc785\ud558\uace0 \uc788\ub294 \uac00\uc6b4\ub370, SNS \ucc44\ub110\uc5d0 \ub9de\uac8c \ube44\ub514\uc624 \uad11\uace0\ub97c \ucd5c\uc801\ud654\ud558\ub294 \ubc29\ubc95\uc744 \uc54c\ub824\ub4dc\ub9bd\ub2c8\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/youtube-facebook-%eb%b0%8f-twitter%ec%97%90-%eb%a7%9e%ea%b2%8c-%eb%b9%84%eb%94%94%ec%98%a4-%ea%b4%91%ea%b3%a0%eb%a5%bc-%ec%b5%9c%ec%a0%81%ed%99%94%ed%95%98%eb%8a%94-%eb%b0%a9%eb%b2%95\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YouTube, Facebook \ubc0f Twitter\uc5d0 \ub9de\uac8c \ube44\ub514\uc624 \uad11\uace0\ub97c \ucd5c\uc801\ud654\ud558\ub294 \ubc29\ubc95 | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"\ud0c0\uac9f\ud654\ub41c \ub9de\ucda4\ud615 \ube44\ub514\uc624 \uad11\uace0\ub294 \uc775\ud788 \uc54c\ub824\uc9c4 \ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305 \ud234\uc785\ub2c8\ub2e4. \ube44\ub514\uc624 \uad11\uace0\ub97c \ud65c\uc6a9\ud55c \ub9c8\ucf00\ud130\ub4e4\uc740 \uc870\uac74\uc5d0 \ubd80\ud569\ud558\ub294 \ub9ac\ub4dc\ub97c \uc5f0\uac04 66% \ub354 \ub9ce\uc774 \ud655\ubcf4\ud558\uace0 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c 54% \ub354 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. Facebook\uacfc \uac19\uc740 \ub300\ud615 SNS \uae30\uc5c5\ub4e4\uc774 \uc0c8\ub85c\uc6b4 \ube44\ub514\uc624 \ud3ec\ub9f7\uc744 \ub3c4\uc785\ud558\uace0 \uc788\ub294 \uac00\uc6b4\ub370, SNS \ucc44\ub110\uc5d0 \ub9de\uac8c \ube44\ub514\uc624 \uad11\uace0\ub97c \ucd5c\uc801\ud654\ud558\ub294 \ubc29\ubc95\uc744 \uc54c\ub824\ub4dc\ub9bd\ub2c8\ub2e4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/kr\/blog\/youtube-facebook-\ubc0f-twitter\uc5d0-\ub9de\uac8c-\ube44\ub514\uc624-\uad11\uace0\ub97c-\ucd5c\uc801\ud654\ud558\ub294-\ubc29\ubc95\/\" \/>\n<meta property=\"og:site_name\" content=\"KR - Criteo\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-24T16:23:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-09-19T18:26:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/07\/pexels-photo-1083622.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"890\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Karen Mangonon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karen Mangonon\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": [\n\t                \"Article\",\n\t                \"BlogPosting\"\n\t            ],\n\t            \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/youtube-facebook-%eb%b0%8f-twitter%ec%97%90-%eb%a7%9e%ea%b2%8c-%eb%b9%84%eb%94%94%ec%98%a4-%ea%b4%91%ea%b3%a0%eb%a5%bc-%ec%b5%9c%ec%a0%81%ed%99%94%ed%95%98%eb%8a%94-%eb%b0%a9%eb%b2%95\/#article\",\n\t            \"isPartOf\": {\n\t                \"@id\": 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